Top 2024 resources on segmentation
Best segmentation resource in 2024.
Learn more about segmentation to improve your e-commerce strategy.
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20 Mobile Email Marketing Stats That'll Make You Better at Your Job
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By 2022, Statista anticipates that more than 333 billion emails will be sent each data.
To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy.
I hope I'm not the only one who thinks the statistic above is mind-blowing.
Topics: econsultancy, stats, job, marketing, better, average, emails, segmentation, email, users, mobile, thatll. -
5 Lessons from My Time at a Hedge Fund
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John Chen, CEO of Ad Llama and owner of Blush and Bar, joins the show today to share the five lessons he learned from working at a hedge fund and why he says it was one of the best experiences of his life. We will discuss how to use market segmentation to expand your business [...]
Topics: working, business, hedge, lessons, today, chen, fund, market, youderian, john, subscribe, share, segmentation. -
8 Simple Ways to Segment Your Social Media Audience
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Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.
Topics: audiences, segmentation, target, social, create, simple, relevant, ways, media, segment, group, audience, different. -
Creative Segmentation to Elevate Customer Experience This Holiday Season
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Go beyond sales and promotions to captivate customers
Topics: customer, segmentation, creative, season, sales, experiences, shopping, digital, ecommerce, experience, instore, customers, elevate, holiday, online. -
Everything You Need to Know About Behavioral Segmentation [+ Examples]
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Do you ever ask yourself why you act the way you do? Like why you venture out during a snowstorm to get an iced coffee?
Topics: marketers, customers, users, behavioral, based, brand, customer, segmentation, examples, behavior, need, journey, know. -
Everything You Need to Know About Segmentation Bases
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Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they're facing and/or how they'll respond to certain marketing efforts.
Topics: target, marketing, bases, way, need, know, segmentation, tennis, using, traits, audience, multiple. -
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
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If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as "very important." So, if you want your business to succeed you must make sure your customers do, too.
Topics: segmentation, customer, phone, different, airbnb, marketing, ford, customers, benefit, product, level, value, campaigns. -
Segmentation, Targeting, & Positioning (STP Marketing): The Marketer's Guide
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As a content strategist, I like to ask my clients a lot of questions, starting with, "Who’s your target audience?"
Topics: better, brand, segment, positioning, marketers, audience, targeting, guide, segmentation, stp, marketing, target. -
The Beginner's Guide to Customer Targeting
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Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith.
Topics: targeting, customer, guide, segmented, target, customers, segmentation, help, buyer, beginners, way, audience. -
The Power of Personalisation: An Email Marketing Expert’s Perspective
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As Ometria’s email marketing consultant, I work with a wide range of ecommerce businesses—from multi-country retailers to independent boutiques, fashion labels to furniture giants.
What do they all have in common? The desire to give customers marketing experiences they’ll love.
In an age of ‘digital bombardment’, understanding who your customer is, the marketing channels they use, the content they want to receive and the best time to deliver this content is essential to achieving this universal goal.
No matter what you sell, personalised marketing is a must in today’s ecommerce reality—with the amount of contact information available, relevance is now key to achieving the highest engagement and ROI for every marketing activity you put in place.
Below, I’ve taken a look at how today’s marketers are harnessing both well-known techniques such as segmentation and more advanced practices like dynamic content to provide customers with the best experience possible.
(N.b. To remind yourself of the difference between segmentation and dynamic content, check out this blog post.)
Ready? Let’s begin.
Topics: segments, perspective, different, experts, youre, need, personalisation, segmentation, customers, content, product, email, customer, marketing, power. -
What Is Demographic Segmentation, & How Do You Do It?
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One of the greatest music videos ever made (according to MTV) was released in 1990, winning Best Choreography and the hearts of fans and parody-creators alike: "U Can't Touch This" by MC Hammer. This rap video (and those harem pants) made reverberations that are felt throughout pop culture today. But why am I talking about it on HubSpot's Marketing blog?
Topics: market, specific, marketing, income, slice, segmentation, personalized, slices, demographic, target.