Top 2023 resources on send

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• 10 Best Ecard Makers to Show Your Customers You Care - According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience.
  Topics: users, ecards, ecard, best, makers, card, create, care, customers, send, businesses, allows, option.
• 10 critical ecommerce email marketing mistakes to avoid - For ecommerce businesses, email marketing can be a valuable and effective tool. However, one mistake and all that effort goes to waste. Check out the 10 email marketing mistakes to avoid.
  Topics: really, critical, send, results, mistakes, ecommerce, avoid, tool, emails, text, marketing, special, simply, email.
• 11 Email Marketing Habits It Pays to Break - Before you break any email marketing habits or best practices, it's important to first understand why they work. Once you've mastered basic email content creation, you'll be in a better position to experiment and test certain components of your strategy. In today's ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
  Topics: content, send, youre, text, marketing, subject, readers, habits, example, emails, email, pays, break.
• 11 Free Email Hacks to Step Up Your Productivity - If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails.
  Topics: send, emails, notifications, using, free, inbox, email, provider, step, help, youre, create, hacks, productivity.
• 12 Benefits of Email Marketing Your Marketing Team Must Know - As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong.
  Topics: team, audience, content, sales, email, marketing, emails, benefits, campaigns, right, know, customers, send.
• 13 Robust Newsletter Plugins for WordPress - WordPress is a highly customizable content management system. With the right plugins, it can be a robust email marketing platform to create a newsletter and build a list of subscribers. Here is a list of newsletter plugins for WordPress.
  Topics: plugins, forms, robust, create, email, premium, send, subscribers, wordpress, price, newsletters, newsletter.
• 14 Ways to Automate Your Ecommerce Business - When it comes to owning a business, time is your most valuable resource — but, time is finite, and are a lot of tasks competing for your attention. You need to make sure the right products are listed on your website, that you're fulfilling orders and payments 24/7, and that you're processing and dispatching packages efficiently... all while staying on top of marketing campaigns, user reviews, and customer service. And, as you scale, your ecommerce processes get even more demanding.
  Topics: customers, send, automation, customer, emails, business, ways, tools, shopify, products, automate, youre, ecommerce.
• 16 Email Marketing Tools To Craft and Send Perfect Emails - All the moving parts of a good email marketing strategy can seem intimidating. This is especially true for entrepreneurs with new businesses, small subscriber lists, or less experience with email marketing in general. In these cases, it might seem like a better idea to send manual emails as you build […]
  Topics: tools, email, emails, features, automation, send, offers, marketing, perfect, subscribers, software, craft.
• 19 Best Practices for Webinars or Webcasts - Webinars are a highly effective tool for moving prospects along the sales funnel.
  Topics: best, send, attendees, webcasts, great, email, minutes, practices, webinars, event, include, webinar.
• 20 Email Marketing Best Practices to Turn Campaigns Into Sales - Use these email marketing best practices to grow your mailing list, build trust in your brand, and turn subscribers into buyers.  More
  Topics: sales, website, list, campaigns, text, marketing, emails, subscribers, turn, line, best, practices, email, send, readers.
• 20 Fatal Online Business Etiquette Mistakes and How to Avoid Them - Oscar Wilde said, “The world was my oyster but I used the wrong fork.” Simply? Business etiquette matters. A lot. What’s more, many relationships today exist entirely online. So, without helpful non-verbal cues like body language, the chances of making a faux pas are that much greater. And, the stakes […]
  Topics: send, mistakes, sure, mistake, online, fatal, email, etiquette, business, emails, dont, person, youre, avoid.
• 3 steps to re-engaging 'inactive' and 'lapsed' customers - For this post, Ometria’s email marketing consultant, Rita, offers advice on how ecommerce marketers today can go about (a) identifying inactive customers, and (b) re-engaging them.  In an ideal world, all of your contacts would be engaged and consistently purchasing from you – but this isn’t the case; it does however present opportunities for retail marketers to both advance and diversify their methods for encouraging customers to spend with them.  How do you keep customers engaged and what should you do once they become ‘inactive’? Again, in this ideal world, there would be more new customers to make up for those who lapse or become inactive. But this isn’t always the case, and gradually most retail businesses will see their email revenues go down despite a growth in their database.  This is why we’re going to breakdown why you should focus on re-engaging those who are ‘inactive’ and how to make the most of your existing database of customers. 
  Topics: customer, brand, contacts, expect, steps, reengaging, email, inactive, send, think, content, customers, lapsed.
• 5 Ways Artificial Intelligence Improves Email Marketing - Artificial intelligence is not new for email service providers. Email platforms have long recognized that AI can optimize opens and clicks while saving time and money. Here are five ways that AI can improve an email program.
  Topics: marketing, artificial, email, send, test, improves, providers, subscriber, ai, emails, intelligence, tools, offer, ways, set.
• 5 Ways to Add a Personal Touch to Your Sales Email - In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch of a button. And while email has proven to be significantly more efficient at converting customers than social media, your potential customers’ inboxes are getting fuller every day. 
  Topics: content, add, ways, personal, emails, customers, potential, customer, sales, email, touch, send.
• 7 Automated Email Campaigns That Win Customers and Keep Them Coming Back - Want to save time and drive more sales? What business owner doesn’t? Today, we’re looking at how smart automated email campaigns can turn a successful first purchase into a repeat customer.More
  Topics: campaigns, customer, offer, coming, emails, dont, customers, product, automation, email, send, brand, subscribers.
• 7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers] - When it comes to email marketing, there's no denying how powerful this channel can be.
  Topics: email, way, service, bulk, great, platform, providers, best, need, emails, subscribers, features, list, send.
• 7 Ways to Engage Customers with Post-Purchase Email Automation - A small increase in customer retention can mean huge gains for your online store. Automate post-purchase emails to improve customer loyalty (and profits)!
  Topics: product, send, automation, need, email, theyre, postpurchase, customers, engage, emails, ways, store, thank, purchase.
• 8 Ways to Improve Marketing Automation for Ecommerce - Marketing automation can do more with email than send mass deployments and track opens and clicks. Marketing automation can integrate email with your customer management platform to create relevant campaigns. In this post, I'll review eight ways to accelerate an ecommerce marketing automation program.
  Topics: emails, products, customers, send, complementary, ecommerce, data, viewed, visitors, ways, automation, marketing, email, improve.
• A 7-step Cart Recovery Program for Luxury Brands (That Actually Works) - Imagine a company selling high-end products that cost thousands of dollars each. A few abandoned ecommerce shopping carts could add up to a small fortune. The recovery series described below has generated as much as $40,000 in a few hours.
  Topics: shopper, email, luxury, brands, works, cart, agent, shopping, customerservice, program, actually, 7step, recovery, series, automation, customer, send.
• A Detailed Skrill Review: Is Skrill the Right Payment Platform For You? - Skrill has an interesting history. I've had some merchants ask me whether or not it's a scam. Let's be clear–I can be certain it's a legitimate payment processor. However, it does have some problems with transparency–especially in the United States. And… Continue reading A Detailed Skrill Review: Is Skrill the Right Payment Platform For You?
  Topics: right, wallet, send, payments, youre, fees, platform, money, skrill, paypal, review, payment, fee, detailed.
• All Products with Photos Have a Place on Pinterest - Pinterest and I have a long history. Back in 2013, I was one of the most followed men on Pinterest, with over 1.8 million followers. I pinned about men’s style. ...
  Topics: send, selfservice, pins, traffic, site, pin, content, place, products, photos, pinterest, account, ads.
• Amazon will allow US Prime members to send gifts using only an email or phone number - In preparation for the holiday shopping season, Amazon today announced a convenient new way to send gifts through its mobile app. Instead of entering the recipient’s mailing address — a piece of information people often don’t know in today’s age of digital communications — Prime members can now send a gift to a friend via […]
  Topics: option, email, recipient, encourage, send, members, mobile, checkout, address, prime, techcrunch, phone, amazon, gift, using, number, gifts.
• Apparel Merchant Is the ‘Godfather of Memewear’ - Ardon Lukas wore a shirt to this interview from his online apparel store, Shirtwascash. It was a velvet tank top with a photo of Elon Musk smoking marijuana during a podcast. "I see my role as broadening people's perspectives," he told me.
  Topics: ask, form, godfather, customers, merchant, questions, elon, youre, apparel, memewear, send, whos, shirtwascash.
• Best SMS Marketing Software : Top SMS Marketing Platforms for 2022 - Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and…
  Topics: platforms, send, customers, marketing, campaigns, customer, text, messages, best, software, sms.
• COVID-19 crisis spurs triple-digit growth for refurbishing startup Back Market - “The U.S. and Germany are pushing the growth," says CEO Thibaud Hug de Larauze. "They are the main two drivers of the boom of Back Market."
  Topics: spurs, techcrunch, startup, demand, work, hug, send, refurbishing, covid19, crisis, devices, refurbished, larauze, starting, tripledigit, growth, market.
• Creating Amazing Content for Your Service-Based Business - The world’s top marketers create content that’s desirable, actionable, & timely. Grow your business with these insider strategies and 4 real-life examples.
  Topics: amazing, free, creating, content, email, problemsolving, send, create, customers, company, theyre, business, servicebased.
• Email Marketers Should Know Subscribers Better - How important is email list segmentation? Some leading retail brands and marketplaces are allowing subscribers to opt-out of Father's Day email promotions this year. Etsy, Free Fly Apparel, Tesco, and many others have asked subscribers if they want to receive marketing announcements for Mother's Day or Father's Day.
  Topics: subscribers, list, better, day, send, message, marketing, subscriber, marketers, email, know, optout, fathers.
• Email Marketing Best Practices: How to Improve (Almost) Every Email - At their core, all email marketing campaigns share several elements, and there are key email marketing best practices that can improve them all. Developing an understanding of those best practices is key for new email marketers—and all your campaigns can benefit from it.More
  Topics: boost, practices, campaign, subscribers, send, subject, customers, line, action, email, marketing, emails, best.
• FAM Spotlight: Smart (Automated) Email Marketing for Busy Entrepreneurs - FAM is pretty much the closest you can get to not having to do any email marketing but still getting it done right & done well. See why in this FAM review!
  Topics: review, fam, shopify, campaigns, store, marketing, list, smart, emails, send, busy, email, youre, entrepreneurs.
• Facebook is discontinuing P2P payments in Messenger in the UK and France on June 15 - Facebook is pulling away from its ambitions to provide peer-to-peer money transfers via Messenger in Europe. Today, the company announced that it would be discontinuing the service — which let individuals send money to each other — in the two countries in the region where it had rolled it out, the U.K. and France, on […]
  Topics: messenger, company, europe, payments, service, discontinuing, money, p2p, send, uk, france, facebook.
• Five Best Practices for eCommerce Email Marketing - Email marketing is all about building a relationship with your customers by sending the right communication at the right time. This gets harder as your customer base grows. You probably don’t have time to send one-on-one messages to each one of your subscribers, so how do you scale relationship-building? Email automation. Now that you have […]
  Topics: practices, ecommerce, cart, email, create, emails, customer, customers, marketing, best, abandonment, subscribers, products, send.
• Goody raises $4 million for its mobile app that lets you send gifts via text - Unless you’ve got someone’s Amazon Wish List, gift giving today can still be fairly difficult. You don’t necessarily know a friend or family member’s shipping address, their sizes or their particular tastes, at times. A new startup called Goody, backed by a recent $4 million fundraise, wants to help. Through its newly launched mobile gifting […]
  Topics: gift, know, text, gifting, raises, goody, techcrunch, send, lets, gifts, app, lando, startup, feel, mobile, million.
• How HubSpot's Email Team is Responding to iOS 15 - As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate.
  Topics: ios, protection, team, send, open, marketers, responding, privacy, subject, hubspots, mail, email, apple.
• How Post-purchase Holiday Emails Can Drive Sales - Don't let your relationship with holiday shoppers end at the order receipt. Here are post-purchase emails you can try to bring them back again and again.
  Topics: emails, customers, season, sales, customer, email, drive, send, postpurchase, holiday, product, buy.
• How SMS Marketing Cuts Through the Noise—Plus 4 Examples to Try - As we head into the holidays, the busiest and most expensive advertising season of the year, it’s worth adding SMS marketing to your marketing channel mix to help you cut through the noise and win new customers.More
  Topics: messages, list, sms, send, email, try, short, customers, examples, cuts, rates, text, marketing, noiseplus.
• How To Grow Your Ecommerce Store With Facebook Messenger Marketing - Facebook Messenger is the #2 most downloaded iOS and Android app of all time and over 1.3 billion people use Messenger every month to communicate with their friends and family. So if you’ve been on the fence about using Facebook Messenger bots to market your ecommerce store, here are some facts that might tip you […]
  Topics: click, email, marketing, subscriber, ecommerce, facebook, free, customer, send, customers, order, messenger, grow, store.
• How to Apply Omnichannel Marketing at Each Step of the Customer Journey - Create the best omnichannel marketing strategy for your customers at every stage of the buying journey from their first visit to their first purchase.
  Topics: journey, step, sms, send, customer, dont, apply, website, marketing, purchase, email, omnichannel.
• How to Capture Leads & Grow Your Email List with Quizzes - If you haven't tried quiz marketing, what are you waiting for! It can help you get more leads & grow your email list so you can sell more.
  Topics: marketing, lead, send, quiz, leads, results, quizzes, capture, know, audience, list, grow, content, email.
• How to Create an Amazing Webinar in 2022 - Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world.
  Topics: content, amazing, topic, team, live, send, webinar, webinars, attendees, create, sales, questions.
• How to Create an Email Newsletter [Checklist] - Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy.
  Topics: things, create, content, checklist, emails, send, youre, marketing, newsletters, newsletter, sure, email.
• How to Create an HTML Form That Sends You an Email - Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue.
  Topics: sends, html, using, email, send, youre, code, php, create, form.
• How to Determine Your A/B Testing Sample Size & Time Frame - Running an A/B test can have a noticeable impact on the performance of your marketing campaigns. However, for accurate data, you need to make sure you have the right A/B testing sample size.
  Topics: list, results, email, sample, determine, send, frame, size, statistically, significant, test, testing, ab.
• How to Maximize Profits over Black Friday – Cyber Monday - How to maximize profits on Black Friday and Cyber Monday
  Topics: cyber, black, holiday, send, retailers, strategies, maximize, marketing, bfcm, customer, customers, audiences, purchase, profits.
• How to Start an Email Newsletter: An Extensive Guide - Want to start email marketing but aren't sure how? We dive into the best practices, newsletter design, which software to use, how to build a list & more!
  Topics: youre, marketing, send, subscribers, guide, start, content, newsletter, newsletters, email, list, extensive, emails, way.
• How to Turbo-Charge Sales with Web Push Notifications - On average, only 2.86 percent of ecommerce website visits convert into a purchase. Ouch. Why is it so low? Well, one reason is that a massive 69 percent of shopping carts are abandoned – that’s a lot of potential sales. So how can store owners prevent so many sales from […]
  Topics: notification, send, notifications, push, subscribers, dont, sales, turbocharge, messages, web, example, website.
• How to Turn Email Subscribers into Customers - Ready to turn an email list into sales? Maximize the opportunity! From the first email to the final call to action, get proven tips for success!
  Topics: customers, offer, list, business, need, customer, turn, send, emails, email, subscribers.
• Improve Member Retention: Nine Ways to Build Engagement and Loyalty - Improve member retention by engaging with customers and developing deeper brand loyalty. Discover these nine fantastic ways to boost your retention rate.
  Topics: membership, content, send, retention, build, videos, benefits, ways, customers, offer, engagement, provide, members, improve, memberships, loyalty, member.
• JoomPay gets e-money license - Social finance app JoomPay has obtained an electronic money license in Luxembourg. With this license, the app from Joom can serve customers across Europe, enabling them to send and receive money with anyone. The instant payments market is growing fast. In Europe, the volume is worth over 2.5 trillion euros… Continue reading
  Topics: users, gets, need, european, send, payments, joompay, online, app, money, emoney, license.
• LiveChat vs Olark: A Simple Guide for Beginners - In today’s LiveChat vs Olark review, we’re looking at some of the core features and functionalities of two of the most popular tools in the live chat marketplace. In today’s customer service landscape, live chat is becoming an increasingly popular… Continue reading LiveChat vs Olark: A Simple Guide for Beginners
  Topics: chat, send, guide, simple, beginners, olark, livechat, agent, features, team, support, vs, customers, customer.
• Looking for a Chatbot? Check Out This Octane AI Review - Unless you've been living under a boulder with no wi-fi and human contact for the last few years, you can't fail to notice the rise in chatbot popularity. So if you're running your own online store, you'll want to jump… Continue reading Looking for a Chatbot? Check Out This Octane AI Review
  Topics: ai, facebook, looking, check, campaigns, customer, ais, messenger, messages, customers, review, chatbot, send, octane.
• MailChimp Review – The Best Email Marketing Service for Ecommerce? - The benefits of email marketing for an ecommerce operation hardly need to be explained to anyone engaged with online selling in the present times. As a matter of fact, many of the top ecommerce platforms also provide support for easy… Continue reading MailChimp Review – The Best Email Marketing Service for Ecommerce?
  Topics: email, send, review, subscribers, helps, offers, emails, ecommerce, marketing, features, best, service, mailchimp.
• MailPoet Review (Nov 2022): A Complete Guide - In today’s MailPoet review, we’re going to be looking at a unique solution for companies hoping to enhance their approach to email newsletters. MailPoet isn’t an all-in-one email marketing platform, like some of the more popular tools on the market… Continue reading MailPoet Review (Nov 2022): A Complete Guide
  Topics: complete, marketing, send, subscribers, guide, email, emails, messages, wordpress, review, youre, nov, mailpoet, plugin.
• Make the Sale and Bring Them Back: 5 Tools to Reduce Cart Abandonment and Improve Customer Loyalty - Without sales, it doesn’t really matter what your site traffic looks like – it’s just a metric. Sales are what bring in money and keep your business going! So How Do You Get More People To Buy?
  Topics: site, loyalty, reduce, cart, customers, abandonment, points, products, customer, email, send, specific, product, tools, improve.
• Manual Texts Recover 21 Percent of Abandoned Carts, Says LiveRecover Founder - Dennis Hegstad believes the best way to recover abandoned carts is via text messages. But his messages are not automated or bot-driven. Hegstad's company, LiveRecover, sends one-to-one texts from a real person to folks who have left an ecommerce checkout without completing a purchase.
  Topics: number, recover, live, messages, manual, abandoned, customer, send, phone, sms, text, liverecover, texts, carts, recovery, founder.
• Money-transfer startup Remitly launches Passbook, a neobank aimed at immigrants - Last summer, the Seattle-based startup Remitly closed a $135 million round to go beyond money-transfer services into a wider range of financial products catering to its primarily-immigrant customer base. Today, it’s taking the wraps off a new product that puts paid to that plan: it’s launching Passbook, a new bank aimed at immigrants that lets […]
  Topics: countries, financial, services, money, bank, neobank, accounts, passbook, immigrants, techcrunch, aimed, send, moneytransfer, launches, users, remitly, startup.
• More Is Not Better: How to Effectively Target Retail Promotions - Relevance and value build a loyal customer base.
  Topics: promotion, promotions, customers, retail, retailers, better, coupon, effectively, target, person, shoppers, send, email, coupons.
• Pipedrive CRM Review (2023): Is This The Right CRM Tool for You? - Are you a business looking to improve your sales and marketing? If so, a high-quality customer relationship management (CRM) software tool is a must. The right CRM can help you handle all aspects of sales, marketing, and contact management. However,… Continue reading Pipedrive CRM Review (2023): Is This The Right CRM Tool for You?
  Topics: crm, emails, customers, email, leads, review, sales, pipedrives, send, data, create, right, tool, pipedrive.
• Press Release Distribution: Top 10 Services + 4 Mistakes to Avoid - To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn't just come naturally – you need to work for it.
  Topics: journalists, coverage, contact, release, mistakes, distribution, youre, services, email, avoid, press, pr, send.
• SEO: Where to Start When You Need to Fix Everything - Optimizing a site for organic search can be overwhelming when you’re staring at a blank slate. Where do you start? The good news is that there are three definitive steps when you're getting started.
  Topics: need, search, seo, content, sites, site, signals, pages, fix, signal, start, send, engines, relevance.
• Send Your Clients A Birthday Email That's Sure to Get Engagement - Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in
  Topics: engagement, happy, thats, special, subject, help, customer, customers, send, emails, clients, birthday, sure, email.
• Seven Tips to Reach Previous Customers this Holiday Season - Don’t forget to spread holiday marketing cheer to existing customers. It's the easiest way to grow revenue! Seven proven tactics to maximize your efforts.
  Topics: send, season, holiday, seven, media, offer, previous, email, personalized, customers, content, special, tips, reach.
• Six MailChimp Tools to Build Your Brand and Sell More Stuff - At this very moment, your store is loaded with data, and that data is fuel just waiting to grow your business. It provides invaluable information about your customers: what they enjoy buying from you, how often they make a purchase, and when they last made a purchase. Once you integrate your WooCommerce store with MailChimp, […]
  Topics: sent, campaigns, mailchimp, build, purchase, stuff, brand, customers, automation, list, sell, store, send, tools, data.
• Surging costs send shares of e-commerce challenger Pinduoduo down 17 percent - China’s new tech force Pinduoduo is continuing its race to upend the e-commerce space, even at the expense of its finances. The three-year-old startup earmarked some big wins from the 2018 fiscal year, but losses were even greater, dragging its shares down 17 percent on Wednesday after the firm released its latest earnings results. The […]
  Topics: shares, costs, yuan, alibaba, tech, billion, sales, users, qutoutiao, send, smaller, million, surging, challenger, pinduoduo, ecommerce.
• The 9 Best Ways to Send Large Files - We all know the frustrating feeling — maybe you've finally finished the script for your next marketing video, or you've collected all the images you need for your next campaign. But when you go to press "Send" you're told, "Sorry. File too large."
  Topics: send, using, share, files, best, ways, large, storage, file, upload, case, option, email.
• The Beginner’s Guide to Driving More Sales With Email - Learn why email is so powerful, the different types of emails to send customers & strategies you can use to drive more sales with email to your store.
  Topics: guide, send, beginners, ecommerce, products, customers, email, types, brand, youre, sales, list, emails, driving.
• The Beginner’s Guide to Facebook Messenger Ads - With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generate more brand awareness and revenue.
  Topics: guide, facebook, send, brand, message, ads, beginners, screen, messenger, ad, sponsored, messages.
• The Beginner’s Guide to Live Chat Support for Ecommerce & How it Can Grow Your Sales - In this article, we’re going to cover the basics of live chat and demonstrate how you can enhance the whole customer life cycle with it.
  Topics: users, customer, help, chat, customers, message, beginners, user, support, send, guide, live, ecommerce.
• The Beginner’s Guide to SMS Marketing - Get started with SMS marketing best practices here! With impressive engagement rates & ROI, it's becoming a hugely popular marketing method.
  Topics: brand, guide, beginners, email, subscribers, send, message, started, youre, marketing, sms, number, different.
• The Best Time to Send a Marketing Email - I'm often asked about the best time to send a marketing email. The answer typically depends on several factors. In this post, I'll address how to determine the best send times for your email program.
  Topics: email, send, emails, recipients, open, marketing, typically, shopping, best, traffic, optimization.
• The Best Time to Send an Email [Research] - Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM.
  Topics: data, send, rate, research, marketing, email, open, number, emails, best, audience.
• The Keys to Successful Email Automation - Success in email marketing for ecommerce companies depends on a few prerequisites. A marketing automation tool is essential. Many email service providers offer automation features, as do enterprise automation platforms.
  Topics: keys, subscribers, essential, emails, order, email, automation, marketing, successful, purchase, send, products.
• The SMS Marketing Trends to Watch in eCommerce - As tech trends move towards customer demand and the adoption of an omnichannel experience, the technology consumers use to move through the buying journey becomes quicker, less intrusive, and is most likely done from a mobile device.  So much of our lives pass through a mobile device; think of all the business you transact on your phone over the course of a day, let alone the conversations you have over apps or SMS texting.  Retailers and service providers are paying attention to that behavior and are eager to create commerce experiences that align with how the average consumer goes about their day - without the need for extra steps, or a method outside of what is considered comfortable. Think about how fast text messages are read: 90% of text messages are read within 180 seconds. Talk about a captive audience.  In this blog, you will learn what SMS text messaging for eCommerce looks like, and the top reasons why brands should be using, or at least exploring, their role in the buying journey. Keep reading to learn all about the latest SMS marketing trends that could take your eCommerce strategy above and beyond. SMS Marketing Trends to Get On Board With: SMS texts fulfill may different use cases. They can be used in many different areas of your eCommerce strategy, such as to: Remind a customer to make a payment Alert for when an order is ready for pickup Notification of when new inventory is available  Offer special discount codes or coupons  Follow up on a customers cart Let’s dig a bit further into the latest SMS trends we’re seeing in eCommerce to better understand how you can adjust your strategy and take advantage of these use cases. 1. SMS Texts Reduce Cart Abandonment When looking at a distinct number to equate with cart abandonment rates you may see a range of numbers from as low as 50% to as high as 90% based on product or industry. Regardless of where the numbers fall, cart abandonment is a major roadblock for most retailers.  Consider what a simple SMS text (and offer) can do to mitigate the issue. Here’s an example:  Notice the tone is casual given the medium, and they’ve offered Mike a code for 10% off if he completes the purchase within one day.  Source: Messageiq.io 2. Send Payment Confirmation Source: semaphore.co  For this example, notice how the template is set up for personalization. Of course it makes sense to provide the item, order number, and amount, but a field for first name personalization avoids any confusion from the shopper and adds a personal touch to capture their attention.  Want to learn more about Composable Commerce Essentials? Explore Composable Commerce here 3. Alert Customers to New Inventory   Source: appikon.com  New stock is always something to talk about. If your customer is on a waiting list for a particular item, text is an easy alert with a call to action. Taking this a step further, you could create a promotion for your loyalty customers on new items, and use a text message with a link to send them straight to a customized landing page that gets them browsing (and buying) immediately.  4. Use SMS to Request Payment  Here’s an example of a lender requesting payment via text. The instructions are clear with options to pay by phone or pay via text. Some companies may also provide a link within a text to a payment page.  Source: Repay.com  5. Facilitate Customer Service Conversations Most shoppers today don’t want the hassle of having to call an 800 number for service. While a chat bot helps in these instances, you may use text for order detail clarification. Here’s an example of a text conversation I had with a customer service rep from an eyewear company:  Notice in the conversation how the rep said the question was also sent via email. This is a great example of reaching your customer in ways they feel most comfortable. Since eyewear needs to be precise with prescriptions, measurements, and add-ons, the company wants to clarify any information or fill in the blanks on necessary requirements. They also took the time to make a recommendation for my lenses which I appreciated given I have a strong prescription. I can personally attest the order came in perfect condition, just as I ordered.  What Are the Benefits of SMS Text in eCommerce?  Now that you’ve seen a few examples, what are the benefits of using text in your eCommerce platform?  In a world of instant gratification lovers, your brand will be a star. Make the most of the anticipation and use text messages to provide delivery updates.  Find and engage with new customers with an opt-in text message. It’s also a great way to engage with loyalty customers when offering exclusive deals or events.  Cut long call center queue wait times by providing help via text.  Boost sales when facing cart abandonment issues, or use it as a tool to back a deep deal with urgency.  A Few Tips to Consider:  Remember to always get consent before engaging with any customer over text. It may be a service agreement check box or an opt-in message. With so many mobile packages on the market, you want to make sure your customer agrees to the messaging, especially if it may cost them in the end on their plan.  If you are operating in the U.S. you also must follow guidelines from the Telephone Consumer Protection Act (TCPA) that requires businesses to obtain consent before sending any text messages,  provide a disclosure with the scope of the messages (what you will be communicating via text), and include an opt-out clause. If you don’t comply with these guidelines you risk fines. Always check for guidelines affecting the country or region you are doing business in as rules can change.  When is the best time to send marketing text messages? That depends on where you are and what you’re sending:  Under TCPA U.S guidelines, businesses may text consumers between the hours of 8 AM and 9PM, or what are considered normal business hours.  For promotional texts, it’s common courtesy to send them within normal business hours on Tuesdays through Thursdays. Avoid Mondays and Fridays since they are close to the weekend.  Give a fair amount of leeway for targeted sales and events. For a Saturday sale, try to text as early as Thursday but not as late as Saturday morning. 
  Topics: customers, send, service, provide, sms, trends, text, customer, ecommerce, marketing, messages.
• The Super-Simple Way to Create Your Own Google Forms Templates - Whether you need to collect employees' take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal.
  Topics: create, youre, templates, click, forms, form, module, add, supersimple, icon, google, send, way.
• The Top 10 Best SMS Marketing Tools - SMS marketing has way better open rates than email & converts more often, too. Try it out yourself with one of these top SMS marketing tools.
  Topics: tools, best, customers, text, send, businesses, sms, ecommerce, offers, marketing, email, including, messages, tool.
• The Top Seven Ways to Maximize Your Email Marketing - Email marketing is the best way to connect with the largest number of existing customers for the smallest cost. Maximize your efforts with these 7 proven tips.
  Topics: list, purchase, ways, emails, customers, offer, maximize, send, subject, seven, dont, email, marketing.
• The Ultimate Guide to Email Marketing - The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
  Topics: spam, guide, email, data, list, emails, service, youre, send, ultimate, marketing, subscribers.
• The Ultimate List of Email Marketing Stats for 2022 - Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. 
  Topics: email, marketing, research, emails, say, statista, send, marketers, ultimate, blog, stats, hubspot, list.
• Three Essential Follow-Up Emails Every WooCommerce Store Needs - It’s more important than ever to follow up with existing customers. Learn how to save a ton of time by automating your most important follow-up emails.
  Topics: customer, send, win, needs, create, essential, email, customers, store, abandoned, emails, followup, woocommerce, cart, welcome.
• Top 5 Email Marketing Questions in 2019 - I consult with companies — B2B and B2C — on optimizing their email marketing efforts.  Those clients and other businesses frequently have concerns about delivery, or spam, or other email matters.  What follows are the five most common questions.
  Topics: questions, addresses, tool, subscribers, email, marketing, delivery, spam, report, send, emails.
• Use Pre-orders to Gauge Demand, Generate Cash - Pre-orders have dual advantages for product makers and for retailers selling online or in a brick-and-mortar store. First, pre-orders can be a good indicator of demand. Second, pre-orders can generate cash ahead of a product's release.
  Topics: selling, business, preorders, email, demand, product, gauge, preorder, ecommerce, sell, send, generate, game, cash.
• What is a Bitcoin Address? A 3-Minute Rundown - If you want to buy or sell items with Bitcoin, you need to be able to send and receive your funds from a certain location, kind of like sending and receiving mail through a mailbox. But since we’re talking about sending and receiving Bitcoins -- and not postcards -- the location where you send and receive Bitcoins is actually on the internet and represented by a long series of letters and numbers. It’s called a Bitcoin address.
  Topics: account, wallet, bitcoin, email, 3minute, rundown, receive, address, bitcoins, store, send, wallets.
• What's The Best Time to Send Email Campaigns? (Research-Backed) - Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email.
  Topics: product, emails, email, open, theres, send, best, campaign, day, analytics, whats, campaigns, software, researchbacked.
• Why Email Blasts Should Be a Relic of the Past - This year, I noticed I’ve recycled a record amount of paper. But it’s not because I’m on a mission to save as many trees as possible. It’s because I never open any of the mail I receive.
  Topics: messages, email, blast, list, blasts, marketing, isps, relic, brands, sending, spam, send, past.
• Why eBay and Amazon Sellers Should Make WooCommerce Their New Home - If you have a successful storefront on eBay or Amazon, you might have thought about expanding to your own, standalone WooCommerce store. It may seem a bit overwhelming, especially after you’ve invested time and money into getting where you are right now. But it’s worth it. Yes, Amazon and eBay come with a host of […]
  Topics: existing, sellers, store, amazon, customers, product, send, fees, products, ebay, woocommerce.
• WooCommerce Email Tools and Integrations - This week we’re putting the spotlight on email marketing for WooCommerce: understanding the email lifecycle, emails best practices, and helpful tools and integrations. WooCommerce has robust email tools built right into core. To send a greater range of messages, you can integrate your store with leading email services like MailChimp, and add email marketing extensions. WooCommerce emails, built […]
  Topics: woocommerce, store, integration, smtp, tools, integrations, emails, email, free, send, sending, youll.
• WorldRemit raises $175M at $900M+ valuation to help users send money to contacts in emerging markets - The value of remittances globally continues to rise, and today a startup that has built a business targeting money transfers into emerging markets has raised a large round of growth funding to capitalize on that. WorldRemit, the London startup that has focused on enabling competitively-priced, quick money transfers from migrant workers and immigrants living in […]
  Topics: countries, techcrunch, emerging, worldremit, million, send, help, payments, money, raises, company, markets, round, users, remittances, valuation, business.