Top 2023 resources on seo

Best seo resource in 2023.
Learn more about seo to improve your e-commerce strategy.

• 10 Do-it-yourself SEO Tips to Save Money - A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more.
  Topics: keywords, pages, traffic, save, doityourself, research, tips, search, content, money, links, seo, organic, keyword.
• 11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2021 - If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority
  Topics: website, building, ways, white, links, seo, google, creative, free, backlinks, link, content, backlink, earn, hat.
• 15 Marketing Job Titles + The Roles That Leaders Plan To Invest In Next Year - According to a 2021 HubSpot Blog Research survey, 19% of marketers believe finding the right candidate for a role will be more difficult in 2022. For nearly half of marketers surveyed, finding candidates with the right skill set is the biggest challenge.
  Topics: job, media, titles, seo, marketing, social, manager, invest, leaders, marketers, roles, content, plan.
• 17 Free Tools for Color, Code, SEO, UI, More - Rarely do small-to-midsize merchants need to spend a lot of money to improve the appearance and performance of their ecommerce sites. Here are handy, free tools for color, code, SEO, much more.
  Topics: free, search, snippets, ui, tools, web, seo, tool, code, icons, color, lets, user.
• 20 Digital Marketing Ebooks Marketers are Reading in 2022 - The digital marketing industry is always changing. That's why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But ... who has the time?
  Topics: ebookthis, marketers, reading, ebook, seo, guide, media, digital, marketing, learn, ebooks, facebook, content.
• 28 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022 - There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
  Topics: monitoring, website, search, keyword, tools, google, auditing, links, mo, keywords, best, page, pages, seo.
• 30 Ways to Drive Traffic to Your Website - You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is "Why can't I drive traffic to my website like this?"
  Topics: search, social, post, content, website, drive, ways, traffic, seo, media, blog.
• 30+ Best WordPress Plugins for Marketers - Did you know there are over 56,000 WordPress plugins available today?
  Topics: plugins, wordpress, post, seo, forms, plugin, best, features, create, google, website, marketers.
• 302 Status Code: What It Is + Its Impact on SEO - If you've spent any time on the internet, chances are you've encountered an HTTP status code.
  Topics: users, redirect, impact, temporary, ranking, http, code, page, web, status, seo.
• 40+ Best Free Online Marketing Classes to Take in 2023 - The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.
  Topics: best, content, online, courses, youre, classes, social, media, learn, course, seo, free, marketing.
• 5 SEO Best Practices for Retailers This Holiday Season - 'Tis the season for holiday internet shopping. Optimize your ecommerce SEO and website with these five hacks.
  Topics: online, images, website, checkout, traffic, seo, ecommerce, product, keywords, hacks, sellers, store, holiday, season, page.
• 5 SEO Success Stories to Inspire Your 2021 Strategy - Search engine optimization (SEO) may seem like a straightforward concept.
  Topics: strategy, marketing, success, seo, traffic, business, content, hubspot, tools, inspire, site.
• 5 SEO Trends to Leverage in 2022 [HubSpot Blog Data] - Keeping track of SEO trends is like hitting a moving target.
  Topics: video, words, youtube, voice, leverage, seo, blog, content, page, google, hubspot, search, keyword, data, trends.
• 5 advanced-ish SEO tactics to win in 2021 - In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites.
  Topics: content, techcrunch, best, sites, think, tactics, tools, google, results, search, win, organic, advancedish, seo.
• 7 External Linking Best Practices for SEO - Content. Links. RankBrain. These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP).
  Topics: linking, link, readers, website, best, article, external, practices, anchor, text, content, seo, links.
• 9 Must Have Free WordPress Plugins - WordPress.org has been one of the most famous CMS platforms since its launch in 2003. Its success is primarily attributed to one thing: WordPress's unmatched flexibility. Its simple framework allows users to design and populate professional-looking websites and blogs quickly. That… Continue reading 9 Must Have Free WordPress Plugins
  Topics: plugin, website, features, wordpress, site, free, plugins, design, woocommerce, seo.
• A Simple Guide on How To Conduct Backlink Analysis - Link building is an invaluable part of SEO. In fact, it's one of the top factors search engines look at when determining your ranking.
  Topics: page, site, look, website, tool, competitors, links, conduct, guide, analysis, seo, backlink, simple.
• An Advanced Guide to Product-Based SEO for Online Stores - Boost traffic and increase sales with this product-based SEO guide for eCommerce. Learn 9 practical steps to improve product pages & attract visitors.
  Topics: products, stores, search, include, advanced, page, guide, pages, site, google, productbased, seo, online, product, content, information.
• Are Blogs Dead in 2023? We Asked 10 Marketing Experts - With the rise of video and podcasting, one could assume that blogging is dead as an effective marketing channel.
  Topics: content, traffic, dead, posts, marketing, blogging, seo, blog, hubspot, asked, experts, product, blogs.
• Ask an Expert: Is Disavowing Spammy Backlinks Still Necessary for SEO? - “Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For this installment, we’ve turned to Bill Sebald, a longtime search engine optimizer, who addresses the effect of low-grade or spammy inbound links on organic search rankings.
  Topics: disavowing, necessary, expert, search, lowgrade, unnatural, backlinks, penguin, link, google, spammy, algorithm, links, ask, seo.
• Blog SEO: How to Search Engine Optimize Your Blog Content - 56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you're writing a blog for a business, those stats make blog SEO a pretty big deal.
  Topics: engine, seo, blog, posts, optimize, post, keyword, site, search, content, keywords, help.
• CommerceCo Recap: A Process for SEO Link-building - Link building could be the most daunting search engine optimization task. It requires near equal portions of research, creativity, and outreach resembling cold calls. It's also critical for prominent organic search rankings.
  Topics: goal, publishers, wirth, linkbuilding, link, building, approach, process, recap, research, authority, links, seo, commerceco.
• CommerceCo Recap: SEO Link Building Is Hard - Link building is among the most important search engine optimization techniques. It is foundational and essential. Just about every successful commerce business wants or needs to build links, but it is hard to do well. Moreover, there is no easy way to "hack" link building.
  Topics: seo, link, sense, building, links, search, commerceco, pages, site, content, topic, hard, recap.
• Does your Website Make the Grade in 2021? - A while ago (as in 13 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers.
  Topics: website, does, page, score, design, websites, seo, mobile, site, grade, performance, grader.
• Dwell Time is the SEO Metric You Need to Track - This morning, I made a quick Google search.
  Topics: page, average, dwell, pages, user, readers, metrics, duration, track, good, session, need, metric, seo.
• Enterprise SEO: Everything You Need to Know - SEO. While this is a strategy we've been aware of for a while, did you know that 89% of marketers say SEO is successful? And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it's not surprising.
  Topics: team, know, content, keywords, authority, need, larger, enterprise, site, seo, pages.
• Everything You Need To Know About Google Web Stories - Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.
  Topics: know, web, text, interactive, google, amp, pages, wordpress, video, add, need, seo.
• Free SEO Tools for Do-it-yourself Analysis - The ability to fix basic SEO glitches can save time and money. Here are five free tools to help.
  Topics: search, analysis, links, site, google, broken, page, multiple, problems, tools, doityourself, free, seo.
• Full List of Meta Tags, Why They Matter for SEO & How to Write Them - Meta tags can be used to increase the visibility of a website on search engines, so they're undeniably important for SEO.
  Topics: page, content, tags, robots, seo, write, tag, matter, list, meta, title, search.
• Hard Skills vs Soft Skills: What's The Difference, and How to Improve Both - I first heard about "hard skills" and "soft skills" in high school.
  Topics: soft, way, whats, improve, seo, personality, skills, hard, workplace, company, job, vs, difference, understand.
• Holiday SEO Tips to Increase Traffic During the Busy Shopping Season - A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
  Topics: seo, cyber, product, black, traffic, website, keywords, keyword, holiday, search, tips, pages, google.
• How Domain Names Impact SEO - SEO myths surrounding domain names include age, registration length, embedded keywords, and more. Contributor Ann Smarty debunks those while addressing a name's importance in this helpful piece.
  Topics: domains, factor, keywords, impact, seo, registration, ranking, rankings, names, google, domain.
• How Google Trends Improves SEO - Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.
  Topics: google, seo, search, interest, related, query, shows, improves, queries, target, trends, topics.
• How HTML Headings Help SEO - HTML headings are phrases or short sentences introducing a new section of content. Google has confirmed that headings help communicate the content's purpose. But search engine optimizers often debate how, exactly, Google uses those headings.
  Topics: google, headings, subheadings, structure, snippets, help, content, using, html, seo, search.
• How Keyword Clustering Powers SEO - Keyword lists for SEO are often cluttered and seemingly endless. "Clustering" can help by grouping keywords by a common modifier.
  Topics: powers, single, editing, page, platform, keyword, seo, ecommerce, clustering, search, group, keywords, example.
• How to Create an SEO Strategy for 2022 [Template Included] - Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be.
  Topics: included, pages, keywords, blog, template, page, search, content, seo, strategy, create, business.
• How to Develop a Great Business Website - Tips for creating an attractive and seamlessly functional online presence.
  Topics: site, online, develop, search, seo, customers, great, website, work, content, business, creating.
• How to Do Keyword Research for SEO: A Beginner's Guide - While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
  Topics: keywords, research, keyword, help, beginners, terms, marketing, content, topics, search, google, seo, guide.
• How to Optimize Your 404 Error Page for SEO & Conversions - In an ideal world, you would never need a 404 error page. Links would never break, resources would stay in one place, and visitors would seamlessly navigate around your website by clicking on links. Despite best efforts, however, 404s still happen.
  Topics: seo, links, offer, page, conversions, right, optimize, pages, looking, visitors, error, create, customers.
• How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes - If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of all trackable website traffic originated from organic search, which means that if you want to get noticed, you need to show up at the top of search rankings.
  Topics: avoid, process, site, outsource, outsourcing, ask, keyword, correctly, help, common, business, content, seo, search, mistakes.
• How to Perform Technical SEO Audit of Your Ecommerce Website using SE Ranking - 38% of retailer traffic comes from organic search. And when you pair that up with the fact that 53% of shoppers state that they always research before purchasing to ensure that they are making the best possible decision, it's clear… Continue reading How to Perform Technical SEO Audit of Your Ecommerce Website using SE Ranking
  Topics: tool, perform, ecommerce, using, pages, se, issues, website, page, ranking, seo, technical, search, audit.
• How to Revive an Old Blog Article for SEO - Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content.
  Topics: keywords, keyword, search, title, blog, image, post, seo, old, content, article, revive.
• How to Run A Content Audit in 2021 - Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
  Topics: audit, page, know, content, youll, information, website, youre, seo, pages, run.
• How to Search an Entire Website in Google in 3 Steps [+ Example] - Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so specific that a general keyword phrase doesn't really do it for you, especially if you're a marketer on the hunt for a particular piece of content. That's where a site search comes in handy. A site search is performed on a search engine and allows you to search one domain – not the entire internet – for a term.
  Topics: term, example, instance, searches, seo, site, search, google, entire, results, youre, say, website, steps.
• How to Spell Check a Website at Scale - Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
  Topics: api, words, tool, scale, grammar, website, text, seo, check, spell, spelling, spider.
• How to Use Google Autocomplete for SEO - Google autocomplete is a staple for identifying keywords to optimize organic rankings. The tool's functionality has expanded to include refinements and entities.
  Topics: googles, suggestions, search, query, seo, predictions, google, popular, classroom, autocomplete, searchers.
• How to Write the Perfect Page Title With SEO in Mind - If you're asking "what is a page title in SEO?" and wondering how it can work for you, you're not alone. Whether you write your page title first or save the best for last, your business relies on the impact of a great headline.
  Topics: search, important, seo, perfect, titles, dont, title, mind, toaster, write, users, page, tag.
• How to do a Website Audit to Improve SEO & Conversions - When was the last time you gave your website a checkup? If you've never before audited your website, it's been a while since you have, or you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.
  Topics: improve, pages, website, performance, search, site, seo, content, technical, conversions, page, audit.
• Hreflang Tags: The SEO Attribute for Content in Multiple Languages - Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language?
  Topics: user, languages, content, engines, multiple, page, language, hreflang, search, different, attribute, tag, seo, tags.
• Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO - If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you:
  Topics: keyword, content, images, webpage, write, google, image, search, matters, text, example, alt, seo.
• Image SEO Best Practices to Make Your Content More Discoverable - Images account for about 40% of all search results, according to MozCast. So if you’re looking to reach new audiences organically, you’ll need to optimize your image SEO.
  Topics: alt, page, google, seo, results, practices, search, best, text, images, content, image, pages, discoverable.
• International SEO: How to Optimize Your Website for Other Countries - You might think that you have mastered the art of SEO already, but international SEO is a completely different ball game. You’ll need to master this skill if you plan to turn your business from a domestic powerhouse to a global player.
  Topics: engines, international, content, countries, language, target, search, keywords, strategy, website, local, optimize, seo.
• Keyword Gaps Are SEO Opportunities - Keyword gap analysis can identify search queries to target for organic rankings. Contributor Ann Smarty explains the concept and two tools that make the analysis easy.
  Topics: keyword, semrush, seo, report, opportunities, analysis, search, gap, queries, gaps, rank, competitors.
• MarketerHire Exec on Freelancers, Content, SEO - Tracey Wallace is a writer turned content marketer turned SEO pro. She was the head of BigCommerce's content team and now serves a similar role for MarketerHire, a marketplace for freelance marketers, which launched in 2019.
  Topics: seo, freelancers, lot, marketerhire, exec, ive, search, need, tools, marketing, content, article, keywords.
• My Favorite SEO Keyword Tools - Keyword research is knowing what consumers are searching for and their words to describe those items. Contributor Ann Smarty lists her go-to tools, with explanations.
  Topics: keyword, google, free, tool, query, version, content, search, searches, chrome, tools, favorite, seo.
• Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021 - Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. At BigCommerce’s 2021 Make it Big Conference…
  Topics: search, breakthrough, really, patel, seo, right, click, site, seeing, shares, neil, commerce, thats, big, digital, marketing, strategies.
• Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist] - Imagine this: You've done everything you can to optimize your website.
  Topics: seo, strategy, offpage, checklist, search, domains, social, need, google, link, helpful, backlinks, website.
• Permalinks: What They Are & How to Structure Them for Max SEO Value - What comes to mind when you think of SEO?
  Topics: value, option, max, post, permalink, create, youre, permalinks, posts, structure, slug, seo, wordpress.
• Podcast SEO 101: How to Rank Higher - 40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search.
  Topics: keywords, rank, video, google, search, seo, youtube, optimize, keyword, title, podcast, higher, topics.
• SEMrush Review: How We Increased Organic Search Traffic by 532% - We used SEMrush to grow our traffic by 532% so in this SEMrush review we're highlighting what they can do to grow your website & business too.
  Topics: video, increased, competitors, semrush, tool, content, traffic, keywords, review, tools, track, business, walkthrough, keyword, seo.
• SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022 - Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.
  Topics: glossary, website, search, link, webpage, engines, page, essential, marketers, terms, code, content, seo, information, know, text.
• SEO Tools from Google and Bing - Many independent tools emulate the behavior of search engine crawlers. But the best tools come from the search engines themselves: Google Search Console and Bing Webmaster Tools.
  Topics: seo, tools, provides, search, url, site, console, bing, google, reports, webmaster.
• SEO for Brand-name Queries - Organic search results on brand-name queries can influence the buying journey. Brand-driven search results on Google appear in multiple sections, although brands have limited control over their appearance and ranking.
  Topics: search, queries, whats, brandname, control, results, searches, page, changes, brand, twitter, seo, google.
• SEO for Google’s ‘People also ask’ - Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site.
  Topics: laptop, seo, page, questions, search, results, pages, queries, googles, best, related, ask.
• SEO vs. PPC: When to Optimize and When to Pay for Traffic - If you're struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.
  Topics: pay, results, google, marketing, optimize, seo, traffic, target, search, vs, content, ads, ppc, engine.
• SEO: 6 Critical Search Console Reports - Google Search Console provides essential tools to improve traffic from organic search. The data comes from the source: Google itself. Here are six reports to monitor frequently.
  Topics: shows, report, seo, reports, search, google, site, text, pages, links, link, performance, console, critical.
• SEO: Drive Clicks with Video Rich Snippets - Video rich snippets are enriched organic search results in Google. They're an opportunity to generate more clicks, especially on mobile. Publishers often mistake video rich snippets with video carousels.
  Topics: organic, seo, rich, videos, clicks, snippets, drive, search, page, results, embed, youtube, video.
• SEO: Google’s Video Carousels Are a Big Opportunity - Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.
  Topics: google, opportunity, videos, carousels, target, seo, big, googles, youtube, search, queries, keyword, text, video.
• SEO: How to Assess Keyword Difficulty - Optimizing for keywords can improve a page's organic rankings. But the competition for keywords varies. Here's how to tell which ones are worth the effort.
  Topics: seo, google, competition, search, keyword, assess, keywords, query, email, number, ranking, difficulty.
• SEO: How to Optimize Title Tags for Ecommerce - Google once relied heavily on title tags to match search queries to web pages. That's no longer the case, as Google can discern a searcher's intent and deliver results accordingly. Nonetheless, titles remain important, as contributor Ann Smarty explains.
  Topics: titles, ecommerce, search, query, page, seo, optimize, google, title, tag, searchers, tags.
• SEO: How to Super Search with Advanced Operators - Specialized search queries can help identify missing keywords, specific content, competitors, and much more. Here are 18 essential "operators" with examples.
  Topics: query, page, pages, google, word, search, operators, results, advanced, super, seo, site.
• SEO: Keyword Research for a New Site - A new site has no history of search queries that drive traffic and sales. But it can still research and optimize keywords. Here's how.
  Topics: seo, page, tools, research, identify, keywords, keyword, search, given, site, ranking, sites.
• SEO: Updating Content for Higher Click-throughs - Google claims that it shows dates in organic search snippets when its algorithm determines they would be relevant and helpful. In reality, dates are extremely common and have a big impact on click-throughs. Google offers clear guidelines as to how to communicate dates to its algorithm.
  Topics: dates, date, clickthroughs, updating, substantial, old, snippets, content, seo, higher, google, updated, change, search.
• SEO: Using Wayback Machine, Google Cache - Wayback Machine and Google's cache have important SEO benefits. The former helps monitor changes to competitors' pages. The latter confirms Google's assessment of a page. We explain.
  Topics: wayback, page, google, changes, change, machine, cache, seo, using, pages, rankings, googles.
• Stand Out From the Crowd With Cost-Effective SEO - Though many business owners understand the essential principles of search engine optimization, it's crucial to keep up with regular changes to stay on top.
  Topics: site, engine, website, consider, seo, stand, results, costeffective, search, engines, pages, crowd, content.
• Stop Using Domain Authority for SEO Backlinks - SEOs have devised metrics, such as "domain authority," to assess a site for backlink solicitations. Those metrics have nothing to do with Google, however. That's the problem.
  Topics: seo, stop, authority, backlinks, sites, site, organic, google, using, metric, domain, traffic, rankings, page.
• Structured Snippets: The Low-hanging Fruit of SEO - I addressed rich snippets last week, explaining how they can enhance organic search listings for ecommerce product pages. Structured snippets are similar in concept, but they don't receive as much attention in the context of organic search. I'll address structured snippets in this post.
  Topics: organic, snippets, snippet, google, html, table, data, structured, rich, seo, tables, fruit, lowhanging.
• Subdomain or Subdirectory? What They Are & How They Affect SEO - One of the most heated arguments that I've been a part of was about whether or not Taylor Swift is a good dancer.
  Topics: subdomains, domain, subdirectories, content, subdirectory, root, seo, website, subdomain, affect, site.
• The 13 Best Blogging Platforms for 2022 (& How to Pick One) - Companies that blog get 55% more visitors than businesses that don't. But to get that increased traffic, you need the best blogging platform for your needs and goals.
  Topics: features, best, free, seo, blog, content, platforms, blogging, pick, create, ideal, cms, platform.
• The Beginner's Guide to Keyword Density - When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is "stuffed" with keywords?
  Topics: words, search, pages, tool, site, page, beginners, keyword, guide, keywords, density, seo.
• The SEO Benefits of Web Scraping - In "SEO for Google Shopping," I addressed the need to optimize product feeds. I stated that including keyword product descriptions and titles in the feeds was scalable with "scraping." But I didn't describe it further. In this post, I’ll explain scraping.
  Topics: scraper, google, search, web, example, website, scraping, page, tools, seo, benefits, results.
• The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers] - The marketing world moves at the speed of light.
  Topics: content, video, data, brands, theyve, changed, global, marketers, trends, social, media, seo, marketing, search.
• The Ultimate Guide to Google’s 2021 Core Web Vitals - Google’s latest algorithm updates for page experience — primarily the much-talked about Core Web Vitals — will go into effect…
  Topics: bigcommerce, ultimate, seo, web, googles, page, core, website, guide, content, experience, google, vitals.
• The Ultimate Guide to Local SEO - Does your business serve a local area? People are searching for you! Show up with seven proven, actionable strategies for local SEO. Top ways to start fast.
  Topics: search, reviews, ultimate, google, location, strategies, ecommerce, seven, guide, website, business, seo, information, specific, local.
• The Ultimate Guide to On-Page SEO in 2022 - On-page SEO has the power to bring countless new visitors — and customers — right to your website.
  Topics: page, content, site, seo, guide, website, keyword, search, ultimate, pages, elements, onpage.
• The Ultimate Guide to SEO in 2022 - What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to find a new accounting software? Or even when you notice a flat tire in the car? My guess is you turn to Google.
  Topics: content, links, engine, page, google, ultimate, guide, search, engines, site, seo, pages.
• The Ultimate Guide to Technical SEO - List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal.
  Topics: crawl, site, technical, pages, page, seo, search, website, guide, content, bots, ultimate.
• TikTok SEO: How to Increase Your Discoverability on TikTok - According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines.
  Topics: video, increase, content, discoverability, tiktok, keywords, algorithm, ugc, keyword, seo, videos, search.
• Top Customer-Driven B2B eCommerce Trends - B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Below are some of the major customer-driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention. Despite these efforts: The probability of winning a new customer is 5% to 20%, and they account for 70% of a mid-sized firm’s revenue The probability of selling to existing customers is 60% to 70%, and existing customers spend 31% more than new customers on average The cost of acquiring a new customer is 5 to 10 times higher than the cost of retaining an existing customer A 5% increase in customer retention can lead to a 25% to 95% increase in profits With these figures in mind, prioritizing customer acquisition over customer retention can be both costly and risky for B2B firms. By leaving behind an existing customer base, B2Bs can forgo opportunities for upselling and cross-selling, while also losing customer loyalty to potential competitors or customer referrals towards gaining new clients. While customer acquisition enables the development of a strong customer base and count, finding a balance between both is vital to maximizing sales and growth. More and more B2B firms are incorporating customer loyalty programs to boost repeat purchases and strengthen customer retention efforts. Loyalty programs such as transaction-based discounts, referral rewards, priority partnerships, and enrollment into reward-based programs have proven cost effective and offered numerous advantages. Such programs help businesses to meet the increasing expectations of B2B buyers for strong customer service, while also offering benefits such as: Increased brand awareness Simultaneously supporting customer acquisition and retention Boosted upsell and cross-sell Greater customer referrals Improved brand reputation   Deliver a smoother B2B experience Joinn Bryan Beck and ecommerce experts from Amazon Business and Elastic Path as they discuss the key to delivering a smooth B2B omnichannel experience. Watch the Webinar Customer Personalization: Expectations for personalization have continued to increase, with clients requiring more advanced personalization options and features; buyers are demanding experiences that are tailored to their specific needs. According to data from Smarter HQ: 72% of B2B buyers only engage with personalized messaging 69% of B2B buyers are willing to pay more for a personalized experience 67% of B2B buyers will provide personal information to get personal service As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. By utilizing technology such as Progressive web applications, Headless, and The Cloud, in addition to implementing new loyalty programs and taking advantage of AI, B2B manufacturers are leveraging data and consumer insights to cater to more niche and unique needs. Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. B2B personalization is grounded in boosting efficiency; by making the buyer journey feel convenient and optimized, customers are not only driven to make a purchase, but are also encouraged to buy more. B2B personalization should primarily be aimed at driving efficiency and is typically built around offering an improved customer experience throughout the B2B commerce cycle. This helps B2B organizations’ highlight how their buyer experience is superior in comparison to its key competitors. B2B manufacturers that successfully implemented new personalization options and put personalization at the forefront of their efforts enjoyed steadily increasing revenues. Methods to offer a customized and personalized buyer experience could include: Enabling corporate accounts Modifying Search to showcase available and obtainable products Implementing digital self-service options Using mini-catalogs to support internal operations and teams along with the buyer Providing personalized and dynamic pricing to increase conversions Creating personalized product recommendations Tailoring content and promotions to provide unique customer experiences and highlight the right information Effectively segmenting the market to better target and market to B2B prospects Showcasing personalized, real-time inventory availability (Available to Promise, ATP) Delivering personalized error messaging Offering personalized account management However, it is important that B2B organizations do not become trapped in a B2C personalization mindset. While B2C personalization is based on driving revenue through transactions, B2B personalization drives revenue by optimizing efficiency. Rather than simply personalizing content, B2Bs should focus on personalizing the entire user experience by re-evaluating and iterating on key features and functionalities on their platform. Artificial Intelligence: Artificial intelligence (AI) and its various applications have been a hot topic in business circles over the past few years. Businesses have continued to adopt and integrate AI programs to expand their scale, achieve new targets, and maximize growth. Market researchers predict that spending on AI-based systems will rise to over $52 billion by 2021, marking a 50% increase over the previous five-year forecast. Key figures show that: The forecasted AI annual growth rate between 2020 and 2027 is 33.2% By 2030, AI will lead to an estimated $15.7 trillion, or 26% increase in global GDP 20% of businesses say automating tasks such as invoicing and contract validation is the second most crucial use of AI 48% of companies use data analysis, machine learning, or AI tools to address data quality issues 51% of eCommerce players have implemented automation technologies across sales, marketing, and customer service teams to ensure a seamless user experience for customers. The top three most significant challenges companies face when considering the implementation of AI are staff skills (56%), the fear of the unknown (42%), and finding a starting point (26%). Moreover, research and data also support that with its large growth and continued expansion, AI will become increasingly applicable to B2B eCommerce operations. With over 50% of eCommerce firms already incorporating AI in some fashion to develop and improve on existing user experiences, there is high potential for new AI-based features. Some of the key capabilities of AI that are useful for B2Bs include: Data Analytics: Artificial Intelligence enables complex data analysis across systems, while supporting the capturing, organization, recording, and prediction of missing values. This has helped B2B firms gain new insights about their eCommerce operations. Increased access to data combined with predictive analytics empowers them to incorporate changes, transform marketing efforts, and maximize sales. Personalized product recommendations: Artificial Intelligence uses demographics and activity to create product recommendations, self-educating and iterating to improve over time. Since personalized product recommendations can directly influence conversion rates and affect sales, many eCommerce companies have invested into AI-powered recommendation engines. Thirty-five percent of Amazon sales come from their machine-learned statistical models directed at product recommendation. Amazon launched Amazon Personalize to enable merchants to utilize demographic and user activity data to create recommendation libraries; Personalize studies this data and utilizes algorithms to optimize recommendations, improving sales and conversions. Predictive Analytics and Guided Selling: Artificial Intelligence systems allow B2B manufacturers to maximize their existing resources through predictive analytics. Through the construction of predictions based on multiple data points, combined with self-education for improved predictive analytics over time, AI can help B2Bs adapt to changes in an evolving market, react to competitive pressure, and optimize business decisions and processes in an uncertain environment. With guided selling, AI systems can also help with the identification of deals at risk of not being won and formulate predictions about which specific items may or may not be purchased. Sentiment Analysis: Artificial Intelligence can recognize sentiment in speech, with many eCommerce brands using these analytics to aid buyers reading reviews. According to data from G2, over 92% of B2B buyers are more likely to purchase a product after reading a trusted review. With sentiment analysis, AI systems can create models that help B2B firms understand customer complaints and satisfaction to modify shopping experiences, further combining this with personalization efforts such as personalized product recommendation. Chatbot: Chatbots have become one of the most commonly used AI systems, deployed by businesses of all types. By using natural language processing, chatbots an engage in direct communication with customers or prospective clients, acting as a frontline customer service platform to provide responses about common inquiries, product questions, and FAQs. A report published by bold360 highlighted that 81% of B2B buyers have left a page because they did not want to fill out a form. Chatbots engage users with relevant and contextual information, while removing the need for scheduling or direct communication with sales representatives. The same report highlights a Forrester quote from "The Forrester Tech Tide: B2B Marketing Technologies" report,  “Chatbots add value to B2B marketing by helping buyers progress further into their purchase journeys, improving conversions along the way, and ultimately generating more revenue.” Ranging between lead generation, lead nurturing, scheduling, and frontline sales support, there are numerous applications of Chatbots in B2B eCommerce. An estimated 80% of businesses claim to either already use a chatbot or have plans to deploy a chatbot.   AI in ECommerce: The Future of the Customer Experience Maximize the use of AI within your business. Check out our white paper to learn more about the latest technology, how leading brands are using it today, and how to effectively leverage your team to get started. Read the ebook SEO and Educative Content: SEO remains a major priority for all eCommerce sites, and this has been reflected in increasing commitment to and investment in educative resources such as blog posts, webinars, and educational tools. While paid search can help B2Bs place at the top of SERPs, its high cost makes it unsustainable and unfeasible in the long run. With effective SEO and optimization strategies, B2Bs can rank highly in search engines such as Google and Bing, ensuring that their pages provide the best solutions to a user’s search intent. Key statistics show: 41% of large companies consider link building as the most difficult SEO tactic (Source) SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop (Source) 82% of marketers report the effectiveness of SEO is on the rise, with 42% stating it’s increasing significantly (Source) 61% of marketers say improving SEO and growing organic presence is a top inbound marketing priority (Source) Google dominates the search engines, accounting for 92.42% of all global desktop search traffic, followed by Bing at 2.61% and at Yahoo 1.9% (Source) Brands and agencies in the USA invested $72.02 billion for SEO services in 2018 alone (Source) Organic search is responsible for 51% of all website traffic, compared to 10% from paid search, 5% from social media, and 34% from other sources (Source) This is further reflected by an increasing commitment to content. Content marketing is closely tied with SEO and should be made a priority when aiming to maximize and boost optimization. By creating authentic, relevant, and engaging content, firms can ensure that they are informing and supporting their audiences, while also attracting new visitors to their website. This is critical for visibility and relevance, especially as the market becomes saturated with new players, and major firms continue to drive increased traffic. Incorporating content such as blog articles, product pages, testimonials, guides, and videos can all create a strong foundation to support other optimization strategies and overall SEO efforts. Below are some statistics that highlight the importance of content for eCommerce sites: Websites with a blog typically have 434% more indexed pages than those without (Source) Business websites with blogs have 97% more inbound links, which ultimately helps SEO performance (Source) Refreshing old blog posts with new content and images can boost organic traffic by as much as 111% (Source) 45% of all companies say content marketing is ‘highly integrated’ with their SEO strategy. (Source) High quality content and link building are the two most important signals used by Google to rank your website for search (Source) About 25% of Google searches have at least one video in them. (Source) By implementing new educational resources such as blog posts and guides that feature keywords and trending terms, eCommerce sites can boost ongoing, free, high-converting organic traffic to their site. This also prevents over-reliance on paid search and ad spending. Furthermore, the expansion of the eCommerce space with new competitors and trends has made SEO critical for B2Bs aiming to acquire new customers and drive traffic to their website. Developing quality content on a regular basis is vital for effective optimization, and this is reflected in the strong benefits presented thus far to websites that have made content such as blog posts and videos a priority. Here are some key calls to action for B2Bs to maximize their SEO strategy and content development: Curate and refresh existing blog posts to feature new images and rich media, while also incorporating keywords Make keyword research a priority, using tools such as SEMRush and Google Analytics to implement the right terms and keywords in your future content. Make Video SEO a priority, optimizing your website’s videos for different search engines. Leverage local SEO to optimize your online presence and attract customers from local searches. 2021 and Beyond: B2B eCommerce showcased new opportunities and high growth in 2021. These are just some of the customer-driven trends that represent how B2B companies are adapting to the changes caused by COVID-19, providing customers with increased personalization, loyalty programs, and content, while leveraging SEO and AI to deliver on buyers’ expectations. Check out our blog on the top Market- Driven B2B eCommerce Trends of 2021 and Technology-Driven B2B eCommerce Trends of 2021 to learn more about how 2021 has solidified B2B eCommerce in various industries and how B2Bs can form a new path forward.
  Topics: seo, trends, ai, content, customer, customerdriven, data, personalization, product, b2b, search, ecommerce.
• Topic Clusters: The Next Evolution of SEO - Written with contributions from Leslie Ye, Matthew Barby, Anum Hussain, and Cambria Davies TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.
  Topics: pillar, pages, clusters, search, create, content, evolution, topics, engines, page, topic, seo, cluster.
• Using Wikipedia for Content Marketing, SEO - Wikipedia can be helpful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007, all external links from Wikipedia include the nofollow attribute, directing search engines not to count the links in page-ranking algorithms.
  Topics: wikipedia, trek, articles, using, article, content, star, marketing, search, create, link, seo.
• What Are Keywords? (and Why You Need to Know How to Find Them) - What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need.
  Topics: content, keywords, know, search, specific, need, rank, ppc, website, seo, marketing, keyword.
• What Bounce Rates Mean for SEO - Bounce rates only indirectly impact organic rankings. High bounces could indicate slow page loads, poor content, and other flaws — all of which do affect SEO.
  Topics: page, high, content, mean, seo, google, visitors, pages, user, bounce, rate, rates, ranking.
• What Exactly Is Semantic Search (& How Does it Affect SEO) - Ten years ago, SEO strategists across the world followed a relatively similar process.
  Topics: seo, intent, pizza, content, search, semantic, exactly, words, does, results, google, related, query, affect.
• What Is SEO Copywriting? - Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them.
  Topics: words, seo, action, best, copywriting, intent, copy, youre, audience, research.
• What Is Small Business SEO? - Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market.
  Topics: local, website, seo, business, google, helps, site, small, image, search.
• When Scaling Your Link-Building Efforts, Don’t Compromise On Quality - You've launched your business and, with it, your website. Now you want to start driving more traffic to your site and build your brand salience.
  Topics: site, page, content, search, highquality, create, compromise, seo, increase, scaling, quality, dont, linkbuilding, links, relevant, efforts.
• Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush's VP of Brand Marketing - Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business.
  Topics: content, metrics, metric, leaders, according, organic, seo, semrushs, vp, brand, matter, rankings, keyword, search, marketing.
• Why Ecommerce SEO Matters More Than Ever in 2023 - SEO is becoming more crucial to success in the digital age. Here's why.
  Topics: optimizing, seo, insights, search, trends, online, local, website, ecommerce, businesses.
• You Might Be Wasting Your Time Fighting the Algorithm Updates. Here's What to Focus on, Instead. - If you're working in digital marketing for a business with an online presence (which, let's be real, is most businesses these days), there's a good chance that you live in dread of the infamous "Google algorithm update."
  Topics: instead, heres, wasting, algorithm, fighting, businesses, google, updates, focus, seo, user, business, users, content, good.