Top 2022 resources on set

Best set resource in 2022.
Learn more about set to improve your e-commerce strategy.

• 15 Tools to Get Things Done - Here is a list of tools to help you get things done. There are to-do lists, work timers, and project management platforms. Several tools are based on the Getting Things Done system. Others are based on the Pomodoro Technique. Nearly all of these have free plans.
  Topics: things, tools, app, free, price, project, start, lists, set, task, tasks, plans.
• 20 Free Ecommerce Icon Sets for Navigation, Design - The right set of icons can help a shopper navigate an online store and enhance its overall design. Plenty of icon sets are available from talented designers for no cost. Here is a list of free icon sets for ecommerce stores.
  Topics: design, contains, posted, ecommerce, icon, sets, vector, illustrator, navigation, free, icons, payment, collection, set.
• 20 Time Management Apps to Help You Produce More & Procrastinate Less - As an entrepreneur, 24 hours in a day never feels like enough. If you're looking to maximize your productivity then check out these time management apps!
  Topics: plan, set, apps, app, ios, procrastinate, management, free, youre, tasks, team, produce.
• 20 Tips for Starting a New Job - Starting a new job? Then it's time to put your best foot forward.
  Topics: need, manager, set, team, tips, day, help, job, starting, way, work, youre.
• 2021 New Year’s Resolution Stack for Ecommerce Entrepreneurs - Need some help setting your 2021 New Year's Resolutions? We've got some tips for the entrepreneurs out there looking to achieve productivity & success!
  Topics: successful, youre, email, stack, business, resolution, plan, productive, online, start, accounts, dont, help, set.
• 31 Secret Santa Gift Ideas Your Coworkers Will Love - They see you when you're Slacking. They know when you come in late. They know if you've been bad or good, so be good for your work's Secret Santa exchange ...
  Topics: secret, youre, ideas, pair, set, santa, gift, game, hot, perfect, love, coworkers, office.
• 5 Surefire Ways to Lessen Risks in Dropshipping - Despite its numerous advantages, dropshipping has its risks. Check out these five actionable tips to minimize your exposure.
  Topics: ways, dropshipping, orders, store, lessen, set, big, suppliers, surefire, product, verification, business, supplier, risks.
• 5 Ways Artificial Intelligence Improves Email Marketing - Artificial intelligence is not new for email service providers. Email platforms have long recognized that AI can optimize opens and clicks while saving time and money. Here are five ways that AI can improve an email program.
  Topics: marketing, artificial, email, send, test, improves, providers, subscriber, ai, emails, intelligence, tools, offer, ways, set.
• 6 Google Shopping Programs and How to Set Them Up - Google Shopping ads allow customers to search for, compare, and easily buy products online. But there are six main Google Shopping programs specifically made to help retailers get more out of the Google advertising platform. In this comprehensive guide, we take a look at each one, from getting set up to getting results.More
  Topics: google, programs, ratings, shopping, product, products, remarketing, set, local, merchant, center, ads, seller.
• 8 Google Shopping Ad Strategies That'll Drive Sales - I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers.
  Topics: set, google, keywords, thatll, campaign, ad, shopping, groups, product, campaigns, sales, strategies, drive, ads.
• A Behind-the-Scenes Look at Jewelry Photography With Expert Sarah Pflug - Captivating product photos are key to a successful jewelry making business. But how can you shoot beautiful images too? Learn how to shoot perfect jewelry photos in this step-by-step guide.More
  Topics: product, pflug, look, photos, lighting, behindthescenes, camera, sarah, youre, images, set, jewelry, photography, expert, white.
• A Guide to Selling Wholesale with WooCommerce - Selling wholesale is a lucrative business model. Keep complete control & set yourself up for success with our quick start guide for WooCommerce.
  Topics: bulk, create, customers, set, woocommerce, order, products, guide, product, selling, access, wholesale.
• A Step-by-Step Guide to Advertising on Instagram - Instagram has finally surpassed 1 billion users. Yes — that's a billion with a B.
  Topics: youre, choose, create, youll, ad, advertising, audience, facebook, instagram, stepbystep, set, guide, ads.
• Achieving E-Commerce Success Is Easier Than You Think - To help companies of all sizes jump-start and accelerate their digital growth, Adobe worked with a number of solution integrators and agencies to develop Rapid Deployment Packages (RDPs). What started as proofs of concept in late 2019 gathered huge momentum through February and March 2020 and is accelerating into 2021. Red more.
  Topics: ecommerce, strategy, starter, achieving, digital, set, think, solution, partners, packages, easier, sizes, businesses, success, growth.
• Africa’s e-commerce space is closing in on its first billion-dollar IPO - The murmurs of a possible exit by Rocket Internet from Jumia, its African conglomerate of internet companies, are getting louder.
  Topics: rocket, exit, york, possible, space, ecommerce, set, jumia, internet, ipo, billiondollar, africas, closing, reports.
• Afterpay buys European rival Pagantis - Afterpay has announced plans to buy Pagantis, its European rival. The Australian company is set to pay 50 million euros for the buy-now-pay-later company. The acquisition is part of Afterpay’s global expansion plans. Afterpay shouldn’t be confused with the eponymous company that once was founded in the Netherlands, but now… Continue reading
  Topics: pay, set, rival, european, pagantis, buys, afterpay, spain, million, markets, company, popular.
• Alibaba Cloud to help retailers go live online within five days - Alibaba’s cloud service is promising to boost e-commerce solutions to businesses suffering from the impact of the coronavirus outbreak.
  Topics: outbreak, platform, live, alibaba, online, solutions, days, help, retailers, services, coronavirus, set, cloud, businesses, ecommerce.
• Alibaba revives IPO plan, likely to list after 11.11 say sources - Alibaba is resuming plans to list on the Hong Kong exchange in a move expected to raise US$10–15 billion.
  Topics: ipo, plans, say, list, territory, set, shopping, sources, alibaba, york, us1015, listing, revives, plan, unrest, firm, likely, exchange.
• Amazon all set to enter India’s food delivery market - Weeks after Uber exited India’s food delivery market, conceding defeat to local giants Swiggy and Zomato, a new player is gearing up to challenge the heavily-backed duopoly: Amazon. The e-commerce giant plans to enter the Indian food delivery market in the coming weeks, a person familiar with the matter told TechCrunch. The launch of the […]
  Topics: delivery, food, business, india, indias, indian, techcrunch, swiggy, month, market, set, amazon, flipkart, enter, zomato.
• Amazon makes it easier for smart home devices to alert customers to low supply levels - Alongside all the new Alexa-powered consumer devices Amazon introduced yesterday, the company also unveiled a new set of tools for the makers of smart home device skills that will allow them to tap into Alexa to re-order their supplies. Think things like printer ink, air filters for smart thermostats, detergent for washing machines or anything […]
  Topics: levels, easier, makes, customers, amazon, set, device, supplies, smart, devices, report, alexa, techcrunch, product, supply, sensors, low.
• Amazon’s market power to be tested in Germany in push for ‘early action’ over antitrust risks - Germany’s Federal Cartel Office (FCO) is seeking to make swift use of a new competition tool to target Big Tech — announcing today that it’s opened a proceeding against e-commerce giant Amazon. If the FCO confirms that Amazon is of “paramount significance for competition across markets” — as defined by an amendment to the German […]
  Topics: amazon, set, market, competition, antitrust, amazons, markets, techcrunch, early, tested, digital, facebook, risks, germany, power, regime, push, significance, fco.
• Boohoo set to buy Karen Millen and Coast – updated - Fast-growing pure-play online fashion retailer Boohoo is preparing to acquire the Karen Millan and Coast brands.
  Topics: set, business, offer, buy, boohoo, fashion, millen, karen, online, group, brands, coast.
• Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering B2B industries [video] - Digitally native consumers are entering into B2B buying roles and their experiences in the consumer market are dictating their B2B expectations. Going forward, Brian Beck urges B2B organizations and commerce practitioners to get started and align channels.
  Topics: practitionershe, buyers, industries, digitally, brian, making, ecommerce, todays, notes, stresses, expert, set, video, entering, native, b2b, win, mind.
• Deliverr’s nearly flat exit price isn’t as bad as it looks - If Deliverr’s final private round did not include onerous downside-protection provisions, its sale could wind up winsome for all.
  Topics: investors, techcrunch, bad, exit, value, startup, nearly, deal, set, recent, flat, looks, wouldnt, price, isnt, money, deliverrs.
• Don’t Complicate B2B Commerce by Insisting on POCs - Proofs of Concept (POCs) waste precious time that business and IT teams need to spend on MVPs (Minimum Viable Products) Taking different approaches doesn’t mean having different goals Business functions, such as eCommerce, marketing, and sales, seek rapid time to market and quick updates in a “move fast, break it and learn” approach centred on meeting an ever-changing and increasing set of customer expectations. In contrast, IT demands a clear roadmap, carefully considered and pre-defined functional requirements, demonstrated pre-rollout ROI, system stability and security, and 100% of the information before proceeding. Without alignment, this tension between IT and business users is real and prevents progress. As we move quickly through 2021, we see this tension between functions rapidly being whipped into an inferno by a C-suite that has awoken to a Covid-driven, existential urgency to digitally transform. When these internal teams spend their time fighting for control, no one wins. But it doesn’t have to be this way. Does the effectiveness of eCommerce really need to be proven? In working with many B2B firms, we are often asked the question by both business and IT teams, “Can we prove out the efficacy of our eCommerce effort prior to investing fully in the channel?” Tongue in cheek, my answer usually is, “Sure, if you’ve recently woken up from a 25-year coma.” Why are we trying to prove that B2B eCommerce is effective? Case study after case study of B2B companies successfully pursuing digital channels has demonstrated that eCommerce is both viable and preferred by customers in many instances. Market data abounds that validates the efficacy of digital selling. Ask yourself why Amazon Business, Amazon’s B2B-centric selling channel, has become the fastest-growing part of the entire Amazon empire, generating over $25 BN in B2B revenue in 2020. The answer is that B2B buyers are demanding eCommerce. I'd suggest that general eCommerce Proofs of Concept (POCs) are mostly unnecessary and give your competitors a head start on lapping you down the road. POCs designed only to show that B2B customers are ready to buy via eCommerce are a waste of time. This no longer needs to be proven and incremental approaches waste valuable time B2B companies no longer have. Finding Common Ground: An “MVP” POCs should not be confused with another approach, which is very useful, called an MVP (minimum viable product). The “MVP” can be a wonderful tool by which to unite IT and business users around a common and attainable goal. Legacy B2B firms frequently have large and highly distributed operations, sometimes global in scope, and typically with many systems already in place. The MVP approach focuses on bringing a limited set of functionalities to market within a limited scope. This satisfies the needs of the IT team for limited risk, while also moving the ball down the field for business users. When coupled with a customer advisory board – often the new eCommerce system’s first adopters – this approach can be particularly effective. The goal is to set a baseline for the rollout of a broader system. This approach has been used successfully by some of the largest global implementations of eCommerce we’ve seen in the space with B2B companies like illumina, Epson, and Cardinal Health. While the MVP approach can help unite and align the interests of IT and Business users, the choice of an eCommerce platform must still be carefully completed. Remember, “MVP” doesn’t mean “POC”, where a platform with limited functionality can be utilized. For an MVP, users are well-advised to identify a solution that has enough functionality to meet the expectations of the target customer group while also considering longer-term scalability and flexibility. B2B companies with complex operations, multiple lines of business and geographies, and numerous legacy systems are often best served to seek platforms that have inherent flexibility. New opportunities to deliver value quickly and effectively Post-COVID, B2B companies are looking for flexible, digital-first methods that maximize the total cost of ownership and time to value. New approaches, such as composable commerce, hold the promise to provide ‘enough’ functionality out of the box to enable an MVP while accommodating longer-term business needs through an open framework. Business users get more transparency into available functionality and IT leaders can focus on building differentiated tools vs. reinventing market-available solutions. Together, guided by a common set of objectives and measurable goals, business and IT professionals can enjoy one of those enviable and rare “win-win” scenarios.
  Topics: insisting, set, limited, companies, ecommerce, pocs, b2b, users, functionality, complicate, business, commerce, mvp, dont, approach.
• Egypt’s e-commerce platform Wasla nabs $9 million from retail finance provider Contact - Contact Financial Holding, Egypt’s non-bank consumer finance provider, has invested $9 million in the country’s e-commerce super-app Wasla, setting the stage for the rollout of new online shopping capabilities, products and regional expansion. Contact has been in the business of consumer finance since 2001, while Wasla was founded in 2018 by Serag Meneassy and Taymour […]
  Topics: million, finance, introduce, provider, payment, wasla, techcrunch, set, ecommerce, financing, including, retail, nabs, experience, platform, egypts, business.
• Everything You Need to Know About LinkedIn Retargeting - Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat.
  Topics: know, need, ads, linkedin, page, tag, audiences, website, retargeting, users, audience, set.
• Everything You Need to Know About Slack - If you work in an office, chances are that you've heard of Slack, or you might even be using it right now.
  Topics: set, projects, messages, create, slack, direct, need, team, know, notifications, message, channels.
• Forms Testing: What It Is & How to Do It - The other day I decided that I wanted to buy some comfortable outfits to wear around the house. As I was online shopping, I started to fill out my shipping information in the online form. However, the form had a requirement that the "City" field could only be 20 characters long. Now, the city I live in is three words, and 22 characters typed out.
  Topics: form, users, online, requirements, elements, user, test, forms, important, set, testing, copy.
• Google Ads: How to Set Up Account-level UTM Parameters - UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is error-prone. Instead, automate the process. Turn on the account-level Google Click Identifier, set up account-level UTM parameters, and use a script to create ad-group-level custom parameters.
  Topics: ad, url, parameter, google, tracking, template, accountlevel, ads, campaign, group, set, parameters, utm.
• Grocery startup Mercato spilled years of data, but didn’t tell its customers - A security lapse at online grocery delivery startup Mercato exposed tens of thousands of customer orders, TechCrunch has learned. A person with knowledge of the incident told TechCrunch that the incident happened in January after one of the company’s cloud storage buckets, hosted on Amazon’s cloud, was left open and unprotected. The company fixed the […]
  Topics: addresses, data, tell, startup, didnt, security, set, mercato, customers, grocery, incident, delivery, cloud, details, spilled, company, techcrunch.
• Guide to Google Ads’ Automated Bidding Options - Automated bids in Google Ads remove control from advertisers and rely on Google's algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.
  Topics: target, bid, options, automated, advertisers, ads, bids, maximum, cost, bidding, google, guide, set, conversions, conversion.
• HTTP Error 403 Forbidden Messages: What They Are & How to Fix Them - Imagine this – you've recently created a new website to host your content, and you're excited to see it go live. You can't wait to dive into SEO and begin ranking for keywords and attracting an audience to your brand.
  Topics: page, directory, index, forbidden, access, http, content, messages, plugin, error, set, fix.
• Hong Kong Post to open 80 more iPostal stations for online shoppers - Hong Kong Post will roll out more than one new iPostal station every week this year, to boost services to online shoppers.
  Topics: post, online, hong, network, delivery, kong, station, local, set, stations, ipostal, shoppers, open.
• How Digital Minimalism Helps Focus, Attention, and Productivity - How much time do you spend online each day? If we're honest with ourselves, we know it's probably too much. In fact, one recent study found that we spend 6 hours and 42 minutes online every day. Imagine if you could put that time toward accomplishing your goals. That's why we love the digital minimalism movement.
  Topics: online, set, youre, helps, social, media, help, digital, minimalism, attention, productivity, spend, focus, tools.
• How Do You Define Ecommerce Success? - Entrepreneurs can feel inadequate — stressed, overworked, and defeated. But how you feel about your business — good or bad — depends on the rules you use to define success. You may be setting yourself up for failure.
  Topics: disempowering, business, successful, feel, success, define, set, ecommerce, rule, example, service, rules.
• How New or Emerging Brands Can Get Big Holiday Shopping Coverage - As the holiday season approaches, there are many tips and tricks brands can adopt to gain greater media exposure.
  Topics: marketing, media, product, emerging, big, holiday, coverage, shopping, brands, start, set, products, smaller.
• How Nonprofits can Thrive with WooCommerce - Overwhelmed by a flood of different platforms, tools, & systems? See how WooCommerce simplifies operations & amplifies the efforts of nonprofits everywhere.
  Topics: set, extension, nonprofits, using, online, thrive, sell, donation, woocommerce, nonprofit, merchandise.
• How Shopify Experts are Helping Independent Businesses - In recent weeks, Shopify Partners have quickly sprung into action to help business owners find safe harbor during COVID-19. We’re highlighting three places where you can connect with these Shopify experts and access the services, products, and resources they’re currently offering to support independent businesses.More
  Topics: experts, apps, help, online, business, independent, businesses, store, helping, shopify, set, shipping, services.
• How To Create a Google Sheets Drop-down Menu - A lot of the data you enter into your Google Sheets tables may be repetitive, like tracking whether an influencer you’ve reached out to for a partnership has agreed to working with you or not.
  Topics: progress, google, create, list, change, image, select, menu, set, dropdown, sheets, click, data.
• How Your Offline Business Can Start Selling Online Fast - Need to start selling online fast? Create an online store in just 5 steps. Sell products, offer virtual services, & add new revenue for years to come!
  Topics: choose, online, business, products, support, start, site, offline, store, product, add, wordpress, set, selling, fast, woocommerce.
• How early-stage startups can use data effectively - It's a common belief that startups can measure their way to success. Yet early-stage startups often can’t leverage data easily. This piece discusses what to (not) focus on and how to get real results.
  Topics: lets, later, startups, techcrunch, effectively, measure, numbers, earlystage, set, data, startup, way.
• How the US Consumer Financial Protection Bureau is set to shake up BNPL in 2022 - BNPL services offer customers accessibility and flexibility for payments, but unregulated services mean people can unintentionally put their financial health at risk.
  Topics: consumer, set, right, protection, regulation, shake, responsible, banks, consumers, bureau, techcrunch, bnpl, unregulated, financial.
• How to Audit Google Analytics, Ads Integration - Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provides rich, actionable data to grow traffic and sales — assuming that tracking is set up correctly. In this post, I'll provide an audit process to confirm proper integration.
  Topics: integration, conversions, data, tracking, analytics, ads, conversion, set, imported, audit, traffic, google.
• How to Boost a Post on Social Media [Instagram, Facebook, and Twitter] - In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.”
  Topics: facebook, reach, instagram, post, twitter, media, social, posts, audience, boost, set, target.
• How to Calculate Shipping Costs for your WooCommerce Store - You need to accurately calculate shipping costs to keep margins fair and customers happy, but do you know the four factors that impact shipping expenses?
  Topics: post, shipping, weight, rate, calculate, rates, set, products, customers, store, usps, woocommerce, costs.
• How to Create a Professional Email Address [+ Examples] - News flash -- your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete.
  Topics: way, youll, connect, address, professional, hosting, create, business, choose, set, process, examples, email.
• How to Create a Revenue-Generating Google Ads Campaign - The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.
  Topics: marketing, campaign, ads, term, set, youll, create, search, ad, revenuegenerating, content, google.
• How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook - When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing.
  Topics: facebook, metrics, stepbystep, manager, ad, youll, youre, ads, customized, advertising, guide, include, run, set.
• How to Set & Achieve Marketing Objectives in 2021 - In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs. Contrary to popular belief, solely focusing on the results doesn’t actually produce results. Focusing on serving your customers is what produces results. Tim Cook, Apple’s CEO, is famous for sparking this customer-centric movement.
  Topics: achieve, leads, goal, objectives, goals, blog, identify, customers, increase, marketing, sales, set.
• How to Set Up Automated Email Marketing Workflows (+ Examples) - Without email marketing automation, your marketing team is missing out on major opportunities to nurture and engage your target audience and existing contacts.
  Topics: marketing, workflow, trigger, customers, customer, contacts, examples, workflows, automation, email, set, emails, automated.
• How to Set Up Google Analytics for WordPress - Have you ever wondered what people actually do when they enter your WordPress website?
  Topics: tracking, site, visitors, analytics, google, plugin, information, website, data, wordpress, set.
• How to Set Up a Dropshipping Store - Ready to create a dropshipping store? Learn the top tools you need to start serving customers fast! Plus, find out where to turn for free, friendly support.
  Topics: online, set, sales, products, wordpress, extension, woocommerce, store, platform, dropshipping, youre.
• How to Set Up a New WooCommerce Store - Learn how to build the store of your dreams! From adding products to setting up shipping — skip the stress and master the basics to start selling online fast!
  Topics: need, shipping, started, fast, store, site, woocommerce, product, tax, youll, set, products.
• How to Set Up a Paid Newsletter - The creator economy refers to podcasters, writers, musicians, and similar who are compensated directly for their work. Paid newsletters are one of those methods. We explain the concept and how to get started in this piece.
  Topics: set, substack, subscribers, newsletters, platform, paid, creators, audience, subscription, creator, newsletter.
• How to Set Up a WordPress Store with Spocket - Connect the Spocket dropshipping plugin directly to your WordPress store with this beginner-friendly step-by-step walkthrough!
  Topics: click, order, product, woocommerce, youll, wordpress, store, set, spockets, price, products, spocket.
• How to Take Time Off During the Holidays - Worried about stepping away from your store for a few days? From automation to store optimization — 9 ways to to plan ahead so you get the break you need.
  Topics: set, business, holidays, orders, away, order, store, customers, plan, youre.
• How to Track Clicks on a Link in Google Analytics 4 - If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?" Tracking clicks can help you understand where your audience is going from one page to another. It'll also let you know what links they're interested in, what CTAs they're clicking, and more.
  Topics: google, analytics, custom, click, youll, set, link, ga4, clicks, track.
• How to Transition from In-Office to Remote Work - Going into the office every day, I was comfortable. I was in a smooth routine.
  Topics: remote, youre, inoffice, working, team, transition, set, meetings, know, work, way.
• How to Work From Home With Small Children (& Not Go Crazy!) - Are you having a difficult time working from home with small children? If so, here’s a comprehensive list of tips I’d suggest to keep yourself sane and productive.
  Topics: children, kids, small, set, able, business, crazy, tips, baby, tip, work, day, dsl.
• How to Work from Home: 10 Working From Home Tips - If you’re new to working from home and looking for some tips on how to work from home better, you’ve come to the right place!
  Topics: hours, set, tasks, dont, need, feel, tips, youre, working, work, day.
• How to set up volume pricing with Elastic Path - In the eCommerce industry, we’re always looking for ways to increase conversion rate, maximize average order value, and maintain brand loyalty. One such way that eCommerce merchandisers entice their customers to purchase a larger quantity of their products, is to employ a volume pricing strategy. In this article, we will be discussing what volume pricing is, the benefits of employing a volume pricing strategy, and how to set it up in Elastic Path Commerce Cloud.   What is Volume Pricing? Volume pricing refers to the pricing structure that creates discounts for large quantity purchases. In this type of strategy, specific unit prices are assigned to a quantity range for a product. So this means a customer will get a discounted price per unit, based on the quantity range their purchase falls in. This essentially leads to overall higher discounts for the customer when their purchase falls in a higher quantity range. Let’s take a look at an example to better demonstrate this strategy. Let’s say you run a home improvement business, and you have decided to apply a volume pricing strategy with the following ranges: A customer who chooses to buy 85 units of tiles will only pay 85 x $35 = $2975; compared to 85 x $50 = $4250 that they would have been subjected to pay if volume pricing wasn’t deployed. By deploying this strategy you get the opportunity to clean out some of your inventory and make way for new products, while your customer saves $1275.   Benefits of Using Volume Pricing Deploying a volume pricing strategy for products in your catalog can be beneficial for your business.   It encourages customers to buy more. When you offer volume pricing for products, it usually motivates customers to purchase higher quantities so they can receive the discount. This in turn leads to higher sales for your business.   It helps to move out inventory. If your store still contains products that didn’t have a high demand during the season, you can deploy a volume pricing strategy to clear our expiring products or simply make way for new ones. This allows you to minimize inventory and at the same time minimize overall shipping cost as well. This type of strategy becomes specifically handy during holiday seasons like Christmas, Easter and Halloween.   It could help with converting new customers. Offering volume pricing to new customers, could cause your business to convert more new customers compared to your competitor. As the strategy has initiated a customer’s first purchase, you will now have the opportunity to gain their regular price sales, as well as potential sales for other products as well.   It could help with maintaining customers. Similarly to converting customers, you could also deploy the same strategy to only allow volume pricing to loyal customers. This sense of exclusivity could compel them to shop with your business rather than shopping with your competitor.   It could increase your customer base. By offering this type of value to your customers, you could create affinity towards your brand. This could lead to more customer loyalty, as well as word of mouth marketing to your customers’ friends, enticing them to also shop at your store.   How Do I Set Up Volume Pricing With Elastic Path? Setting up volume pricing in Elastic Path is quite simple. Here is a short demo below: We hope this was helpful. Visit our demo library to explore other features with Elastic Path Commerce Cloud
  Topics: purchase, set, quantity, products, pricing, higher, elastic, strategy, path, customers, volume, customer.
• Imran Khan’s Verishop adds Verified Shops, a way for emerging brands to set up shop in its digital mall - Verishop, the Los Angeles online retailer founded by former Snap executive Imran Khan, launched a little over a year ago to change the way people shop online. Now the company is launching a new initiative called “Verified Shops” which looks to change the way that up-and-coming retail brands can sell their wares.  As direct-to-consumer and […]
  Topics: verishop, way, shops, khan, khans, brands, retailers, verified, sell, techcrunch, set, imran, shop, online, brand, mall.
• In Google Ads, Balance Automated Bids with User Control - In "3 Handy Google Ads Scripts to Automate Tasks," I addressed methods to expedite pay-per-click management. But, in my experience, advertisers should cautiously embrace Google's push to automate campaigns. The key is to find the right balance of automation and user control.
  Topics: conversions, bids, google, cpa, bid, set, target, maximize, clicks, example, user, balance, ads, ad, control, strategies, automated.
• India’s Reliance Industries set to buy into online pharmacy Netmeds - Indian multinational conglomerate Reliance Industries is holding talks to purchase a controlling share in e-commerce pharmacy business Netmeds.
  Topics: netmeds, reliance, industries, times, buy, valuation, told, us130150, talks, set, economic, statements, deal, subsidiary, pharmacy, indias, online.
• Lazada helps Asia’s malls go online after virus upends retail - Clobbered by the crushing effects of the coronavirus pandemic, thousands of retailers from Bangkok to Singapore have rushed to set up online shops on big e-commerce platforms to stay afloat this year.
  Topics: singapore, retail, malls, asias, set, tenants, virus, lazada, mall, helps, online, shopping, virtual, upends, southeast.
• Likes and followers set to be more valuable post Covid-19 - As consumers around the world spend more time on social media in the Covid-19 era, likes and followers on social media are likely to become increasingly valuable to retailers.
  Topics: post, social, valuable, likes, media, marketing, retailers, shoppers, posts, firm, set, salter, covid19, loyalty, followers.
• Mall vacancy rates in the Philippines set to rise - Mall vacancy rates in the Philippines will rise to 12 per cent this year, predicts real estate consultancy company Colliers.
  Topics: philippines, cent, rise, retailers, covid19, online, pandemic, payments, vacancy, set, rates, mall.
• My 3 Favorite Google Ads’ Filters - Filters in Google Ads save time. They can be applied to virtually any reporting column. Instead of scrolling through row after row of data, we could apply filters to show only the most important info.
  Topics: spend, filter, google, favorite, variant, filters, specific, high, data, set, ads, cpa, keywords.
• Online Store Set Up: 12 Things You Must Do to Get Your New Store Up & Running - We know how overwhelmed entrepreneurs can feel during the setup process—this post gives you 12 things you need to do to get your online store set up right.
  Topics: website, started, store, online, set, email, things, social, business, youll, google, emails.
• Podcasting in 2022: What You Need + 9 Steps To Get Started - I first discovered podcasts a few years ago when I was commuting for work two to three hours a day, every day.
  Topics: steps, episode, podcasts, podcast, start, listeners, idea, podcasting, set, thats, need, audio, started.
• Precision marketing set to surge in Apac - Asia Pacific is poised for growth in precision marketing given the increasing base of 2 billion online users.
  Topics: marketing, apac, cent, data, precision, surge, platforms, set, pacific, media, advertisers, spends, asia.
• Set up a Professional Photo Studio Anywhere with FlashBooth - Because your products deserve the best ecommerce assets.
  Topics: studio, set, services, products, things, youre, professional, portable, small, flashbooth.
• Set up a home beauty business? This is the new trend to undertake - Interest in buying beauty and personal care items online has increased 11% during the pandemic.
  Topics: undertake, delivery, business, set, products, create, way, services, trend, service, sector, beauty, confidence.
• Small Business Accounting 101: How to Set Up and Manage Your Books - If you’ve just launched or are about to launch your online store, congratulations! To keep the good times rolling, you’ll need to learn the basic accounting tasks that come along with owning a store—and quickly.More
  Topics: set, books, software, manage, business, youll, financial, need, account, small, sales, tax, accounting.
• Smart Targeting: The Better Way to Reach Audiences & Customers - Have you ever visited a website you frequent and found that the text interacts with you?
  Topics: website, example, customers, set, content, based, list, smart, way, audiences, experience, rule, reach, targeting, better.
• Social commerce platform Tushop set for Kenya growth after raising $3 million pre-seed funding - Tushop, a social-commerce platform in Kenya that enables the group buying of fast-moving consumer goods (FMCGs), is set for expansion across Nairobi after raising $3 million in pre-seed funding in a round led by 4DX Ventures. Founded last year by Cathy Chepkemboi, also the CEO, Tushop uses community leaders, who collect orders from their neighbors […]
  Topics: kenya, delivery, tushop, raising, techcrunch, growth, platform, including, million, goods, wasoko, orders, chepkemboi, capital, preseed, social, manufacturers, set.
• Starting a Freelance Business: A Step-by-Step Guide - So, you’re in the business of starting a business. You’re looking for the freedom and flexibility that comes with only answering to yourself.
  Topics: starting, start, guide, lot, content, youll, business, sure, youre, going, set, stepbystep, freelance.
• Superdry India to launch website this month - A dedicated Superdry India website is set to launch later this month.
  Topics: month, step, revenues, superdry, launch, trades, india, website, set, serves, territory, site.
• Swiftly quickly gets brick-and-mortar stores set up to cater to online customers - Swiftly provides the technology tools that democratize the technology lead, enjoyed by Amazon and Walmart, to the rest of the industry.
  Topics: customers, cater, techcrunch, store, brickandmortar, set, gets, online, swiftly, million, quickly, retailers, digital, kim, grocery, ecommerce, technology, company, stores.
• Taxdoo raises $64M to expand from tax compliance to a wider set of financial tools for e-commerce companies - With e-commerce becoming increasingly globalized, a company called Taxdoo, which builds API-based tools to help e-commerce companies with tax compliance and other accounting needs, is announcing a round of funding: $64 million, a Series B that the Hamburg-based startup will be using to expand further across Europe and to build what it describes as the […]
  Topics: set, expand, wider, ecommerce, sales, customers, financial, techcrunch, taxdoo, accounting, online, vat, tax, raises, tools.
• The Quick & Easy Guide To Freezing Rows in Excel - Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.
  Topics: set, selected, guide, quick, easy, spreadsheet, freeze, data, freezing, view, scroll, excel, row, column, rows.
• The Right Way to Move from Etsy to Your Own Website - Escape the high fees of Etsy when you start your own store! Increased profits & greater flexibility are just 2 benefits. Here's how to do it the right way.
  Topics: online, right, way, set, site, vendors, website, youll, shipping, woocommerce, product, products, etsy.
• The Ultimate Ecommerce Checklist for New Store Owners - The process of starting an online store can be confusing, especially when you’re a beginner. You might not know what to do first. And so you do a little bit of everything in a random order. Unfortunately, this might result in some missed steps. To make sure you’re set up […]
  Topics: add, store, shopify, free, website, ultimate, text, ecommerce, checklist, owners, product, set, oberlo.
• The Ultimate Guide to Google Ads for 2019 - If you’re considering spending any amount of money on ads to reach your target audience, then you’d better spend it in the right place. That is, somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. Somewhere like... Google Ads.
  Topics: bid, google, users, ads, search, ultimate, guide, ad, results, set, keywords, yoga.
• Top 5 Mobile Page Speed Fixes - We've tackled in previous posts mobile page speed and Google’s efforts to drive mobile-first indexing. Having built and advised many mobile ecommerce sites, I’ve discovered hundreds of optimization tactics. In this post, I'll share the top five issues that impact mobile page speed in my experience. I’ll also offer tips to assess and quickly fix.
  Topics: mobile, sites, files, page, set, server, fixes, speed, file, site, javascript.
• Understanding Google’s Smart Shopping Campaigns - I’ve written many articles in the last year that address Google Ads' automation. Used carefully, automation — bidding, dynamic copy, scripts —  can free up time for strategy. In this post, I’ll focus on Smart Shopping campaigns for Google Shopping.
  Topics: smart, ads, search, google, shopping, campaign, conversion, standard, understanding, set, googles, campaigns.
• Vietnamese e-commerce platform Tiki set to raise US$100 million - Vietnamese e-commerce platform Tiki is raising another US$100 million from a Northstar Group-led funding round.
  Topics: us100, logistics, platform, chain, tiki, raise, million, ecommerce, industry, firm, set, vietnamese, vietnams.
• Walmart+ subscription service set to launch this month - Walmart+ is the retailer’s latest bid to compete against online retail giant Amazon.
  Topics: giant, walmart, latest, delivery, launch, month, service, set, retail, subscription, program, online.
• What Is Facebook CBO? Budget Optimization Done Right [Tutorial] - Within 1.84 billion daily active users, Facebook is a valuable platform for marketers. In fact, 10 million advertisers already use the platform to meet their marketing goals.
  Topics: budget, set, campaign, cbo, ad, ads, right, optimization, tutorial, sets, spending, facebook, algorithm.
• What Is Retargeting? How To Set Up an Ad Retargeting Campaign - In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject. I ended up watching a video that covered a subject I'd struggled with in class — retargeting. The video gave an overview of the concept, then went in-depth about how that looks on Facebook with vibrant examples, really helping a visual learner like me.
  Topics: ads, list, facebook, retargeting, set, ad, campaigns, campaign, audience, website.
• What Is a Breakout Session? [+ How To Plan Your Own] - Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information.
  Topics: sessions, meeting, participants, breakout, attendees, content, virtual, set, related, plan, session.
• What is Information Design + How It Can Help You as a Marketer - Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online.
  Topics: marketer, set, data, need, tools, thats, ideas, problem, understand, information, help, design.
• What is Shopify Inbox? And How to Set It Up - Shopify store owners know that customer conversions are often at the forefront of the conversation, considering Shopify already has, and continues to release, a wide range of tools for improving the chances of making a sale whenever someone comes to… Continue reading What is Shopify Inbox? And How to Set It Up
  Topics: chat, customers, set, support, box, button, inbox, customer, shopify, order, messages.
• Why Service-Based Businesses Should Use WooCommerce - Learn how to run a more efficient online business; enjoy unlimited, customized options; and delight your customers when you sell services with WooCommerce.
  Topics: set, woocommerce, youre, add, payments, businesses, service, clients, services, product, servicebased, customers.
• Why WooCommerce is the Best Patreon Alternative - What’s the best alternative to Patreon? Learn how to create your own Patreon alternative so you can keep more money, retain control, & build a better brand.
  Topics: patrons, offer, patreon, support, woocommerce, membership, alternative, subscriptions, set, website, content, best.
• Why You Need to Prioritize Direct-To-Consumer Strategies - Direct-to-customer strategies can grow your business exponentially.
  Topics: engine, keywords, specific, strategies, site, set, prioritize, retail, directtoconsumer, search, small, business, marketing, need.
• Why You Should Consider Letting Your Customers Name Their Own Price - Nine ways to use Name Your Price to improve the customer experience and increase revenue Allowing your customers to choose what they’re willing to pay for your products and services may seem a bit counterintuitive.  After all, why would a business want to let customers pick a price rather than requiring a set amount?  But […]
  Topics: offer, pay, products, customer, price, consider, choose, product, customers, set, way, letting.
• WooCommerce Payments Now Supports Subscriptions - Capture recurring revenue, set up payment plans, sell subscriptions, or offer weekly services all directly from your WordPress dashboard.
  Topics: set, payments, subscriptions, payment, store, supports, thirdparty, recurring, subscription, dashboard, woocommerce.
• Your Complete Guide to WooCommerce Coupons - Discounts are a great way to motivate customers, move merchandise, & grow your store! Learn advanced tips, tricks, & tools to master coupons in WooCommerce!
  Topics: discount, coupons, set, guide, cart, coupon, discounts, official, complete, items, woocommerce, sales, customers, sale, master.