Top 2022 resources on shoppers
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10 Ways to Dress Up Your Fashion Ecommerce Strategy
“By 2022, brick-and-mortar retail spaces will be little more than showrooms,” wrote BigCommerce co-founders Eddie Machaalani and Mitchell Harper —…
Topics: trends, examples, brands, customer, retailers, sites, online, fashion, ecommerce, shoppers, product, customers, industry.
11 Product Page Features to Drive Conversions
When it comes to compelling product pages, less can be more. Cluttered pages distract from selling points. Focus on the crucial details. Embrace a minimalist approach to lessen the thinking process and close the sale. What follows are 11 product page features from three online stores.
Topics: shoppers, luggage, page, space, product, pages, drive, size, conversions, buy, features, monos.
13 Augmented Reality Examples from Retailers, Brands
Augmented reality allows consumers to visualize the appearance of products on their bodies, in their homes, and more. Apple's ARKit has made the technology accessible.
Topics: virtual, retailers, ar, reality, augmented, product, technology, shoppers, brands, app, users, examples, try.
14 Essential Features for Taking Payments on Your Website
There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store.
And I'm not alone. Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.
Topics: credit, payment, information, features, shoppers, online, customers, essential, transaction, checkout, payments, taking, website, account, gateway.
16 Cheerful Examples of Holiday Homepage Designs
According to the National Retail Federation, eCommerce accounted for 20.9% of total holiday sales in 2019, and that number seems to increase every year. As a result, you have the opportunity to position your online shop in front of a huge base of consumers who are actively browsing the web with intent to purchase goods.
Topics: products, cheerful, seasonal, shoppers, gift, design, website, examples, site, festive, designs, visitors, holiday.
2021 Holiday Ecommerce Trends to Watch
The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented. For months, ecommerce experts…
Topics: sms, consumers, holiday, mobile, shopping, trends, shoppers, marketing, season, online, store.
21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022
Connecting with shoppers has never been as easy, or as difficult, as it is today. There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team.
While you could probably find a buyer through any of these channels, connecting and converting the right buyers will depend on you reaching your customers when and where they are. That could be on Instagram, in their email inbox, on Amazon, or over the phone.
While it can be daunting to try and strategize across a variety of different platforms, apps, mediums, and devices, recent buyer data has never been clearer – the single-channel shopper is dying.
Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences.
But, there is a catch. And it isn’t just budget.
The key to an omnichannel commerce strategy (and how it differs from a multichannel strategy) lies not only in the mix of channels your business is leveraging, but in how those channels integrate and connect the customer’s journey.
Buyers today expect their shopping experience to be as convenient and personalized as possible. If they’re researching online, they might want to know the nearest in-store location they can pick up their desired products up at. If they order online, they might want to return in store. While customer preferences will vary based on your business (the products you sell, your ecommerce business model, industry, and location), the same underlying behaviors impact everyone – and the answer is omnichannel.
Here’s a few compelling statistics to help convince you that you should pivot to an omnichannel strategy if you’re not thinking about it already:
Customer buying habits are already multichannel...
15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four. (Marketing Week)
59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice. (Google)
98% of Americans switch between devices in the same day. (Google Research)
56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store. (Forrester)
...And rapidly moving towards omnichannel
50% of shoppers expect that they will be able to make a purchase online and pick up in-store. (Forrester)
The number of orders placed online and picked up at bricks-and-mortar stores by customers grew 208% during the pandemic. (Adobe Analytics, 2020)
71% of shoppers agree that it is important or very important to be able to view inventory information for in-store products. (Forrester)
45% of shoppers in-store expect sales associates to be knowledgeable about online-only products. (Forrester)
Over 35% of customers expect to be able to contact the same customer service representative on any channel. (Zendesk)
Ready to Bring Your Own Omnichannel Strategy to Life?
Make any touchpoint transactional and build unique commerce experiences catered to your brand with an Omnichannel approach. Check out our comprehensive guide to learn more.
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Omnichannel ecommerce will increase revenue...
Companies with extremely strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omnichannel companies. Similarly, strong omnichannel companies see a 7.5% year-over-year decrease in cost per contact, compared to a 0.2% year-over-year decrease for weak companies. (Aberdeen Group)
Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google)
Omnichannel customers spend 4% more in-store and 10% more online than single-channel customers. For every additional channel they use, customers spend more money. (Harvard Business Review)
Customers that also used 4 or more channels, spent 9% more in-store when compared to just one channel (Harvard Business Review)
Marketers using three or more channels in any one campaign earned a 250% higher purchase rate than those using a single-channel campaign. (Omnisend)
...And improve customer retention
Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. (Invesp)
74% of consumers are willing to abandon a brand if the purchasing process isn't easy to navigate. (Source)
An omnichannel strategy will make it easier to deliver consistent, personalized, and seamless the shopping experiences:
91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.(Accenture)
67% of consumers think it’s important for brands to automatically adjust content based on current context. When brands don't adjust accordingly, 42% of consumers will "get annoyed" that content isn’t personalized. (Adobe)
71% of consumers feel frustrated when a shopping experience is impersonal. (Segment)
About 73% of consumers will ghost a brand after three or fewer negative customer service experiences (Coveo)
74% of consumers would find “living profiles” valuable if they could be used to curate the experiences, offers, and products they receive. (Accenture)
Building a unified customer experience that can be delivered seamlessly across any touchpoint is the path to a future-proofed business. Buyers can either be fickle or have a deep affiliation for your brand and how you engage with them will make or break that bond. Positive experiences will mean less abandoned shopping carts, better reviews and in the end, expanded sales and less churn for your business.
If you’re looking to get started with omnichannel ecommerce, or have already implemented the approach, Elastic Path can help you bring your vision to life and simplify the process with a flexible omnichannel commerce solutions. Chat with an expert today to get started.
Topics: products, reasons, online, strategy, point, shoppers, used, consider, databacked, omnichannel, consumers, business, customer, customers.
3 Moments in the Online-Shopping Journey Where Your Business Is Losing Customers
These pain points can drive potential customers away to competitors.
Topics: security, shoppers, trust, uncertainty, customer, risks, journey, onlineshopping, purchase, losing, product, online, moments, customers, business.
3 Pandemic-Fueled Commerce Trends Poised to Yield Long-Term Growth for Businesses
Brands tapped text-based shopping, experiential loyalty programs and online marketplaces to drive newfound sales amid the crisis - strategies that look to stick.
Topics: trends, yield, longterm, pandemicfueled, textbased, sell, shoppers, businesses, consumers, poised, small, pandemic, commerce, brands, sales, growth, loyalty.
3 Rule-breaking Product Pages, Designed for Conversions
Most ecommerce platforms have a standard layout. Their product page designs are relatively conventional, with a left-to-right display and a dominant image. Calls-to-action almost always appear near the top, especially on mobile. But the norm isn't always the best.
Topics: desktop, images, page, mobile, purchase, shoppers, rock, pages, designed, look, conversions, rulebreaking, product, cta.
4 Pricing Strategies to Increase Average Order Values
Price isn’t everything, especially for quality and niche products. When boosting average order values, take things up a notch by focusing on the overall value of each product. That, coupled with stellar service, can provide a much better return on investment.
Topics: customers, product, values, increase, order, upselling, shoppers, average, pricing, example, strategies, price, quality, products, higher, dont.
5 Essentials for Ecommerce Site Search in 2021
Ecommerce site search is vital for navigation and conversions. Picking the right provider should be based on features, data, and measurability. Here are a few tips to help you decide.
Topics: essentials, ecommerce, return, shoppers, provider, search, synonym, shopper, results, relevant, site.
5 Retail Insights from a Covid Christmas
Holiday consumer spending offers insights into the retail industry, including ecommerce's continued growth, consumer spending, and customer relationships. 2020 has been extraordinary — the pandemic, natural disasters, and a divisive U.S. election. What follows are five insights from the 2020 Christmas season.
Topics: online, sales, ecommerce, covid, spending, retailers, insights, pandemic, retail, money, christmas, shoppers.
5 Top Reasons Ecommerce Carts Are Abandoned and How to Give Shoppers Checkout Confidence
If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including…
Topics: sezzle, cart, reasons, payment, customers, checkout, shopping, abandonment, deserted, shoppers, pay, costs, carts, ecommerce.
5 Ways to Provide a Positive Customer Experience in Ecommerce
Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
Topics: provide, customer, shopping, service, ways, mobile, experience, shoppers, online, ecommerce, positive, companies, consumers.
6 Tweaks to Streamline the Checkout Process
Ecommerce should see significant spikes this holiday season. However, merchants must consider the need for speedy, no-hassle checkout processes to lower abandons, especially from shoppers on mobile devices. What follows are six tweaks to streamline an ecommerce checkout.
Topics: shoppers, cart, streamline, process, number, error, decline, address, tweaks, message, card, payment, checkout.
67% of Europeans want to be inspired when shopping online
A majority of consumers in Europe want to be inspired when browsing ecommerce websites online. But according to many shoppers, many online stores aren’t that inspirational. And that lack of inspiration is a barrier against using them. As a matter of fact, only 29 percent of consumers in Europe say… Continue reading
Topics: inspired, shoppers, whitepaper, payment, product, emotional, shopper, retailers, amazon, inspiration, europeans, online, shopping.
8 Mobile eCommerce Trends Here to Stay
What to Watch: 8 Mobile Commerce Trends
Our shopping habits have irrevocably changed in recent years, especially in the fallout of a global pandemic. In the U.S. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. It’s even more alarming to look at where that same revenue stood in 2013 – just a fraction at $41B. When a smartphone becomes as essential to our daily lives as the air we breathe, retailers must respond to mobile shopping behaviors or risk being left behind. As mobile commerce trends constantly evolve, here are the Top 8 trends to watch as 2021 grinds to an end:
1. Mobile Payments
Ranging anywhere from bill pay to shopping, to splitting costs among friends and family, mobile payments have hit their stride.
According to recent data, digital wallets are expected to become a U.S. $2.4 trillion industry in 2021, with the value of transactions showing an increase of about 24% compared to a year ago. Forecasts point to a further increase in 2023 reaching the amount of $3.5 trillion as far as value is concerned and the amount of $4.6 billion in 2025.
With options like Google, Samsung, and Apple Pay, a payment is one click away from a linked bank account, or by using Near Field Communication (NFC) technology the transaction is touchless. The need for cards and cash is obsolete.
2. Single Click Purchases
Mobile device shoppers want the path of least resistance went it comes to placing an order. Having to enter the same information multiple times e.g. name, credit card info, shipping and billing info, and email address wastes time and leads to higher rates of shopping cart abandonment, with the burden of having to enter information on a smaller screen.
A dedicated mobile app allows order details to be saved in a profile. When the time comes to checkout the purchase is completed in seconds. Big wins for the consumer, who is incentivized to buy more, and to the retailer with an increase in conversions. A simple solution to a fairly onerous pain point.
3. Dedicated Mobile Shopping Apps
While we’re on the subject of mobile shopping apps… you’re no longer ahead of the game with an optimized mobile site. The dedicated mobile app is the preferred way to shop from discovery to purchase. Forecasting insights tell us that US consumers will spend over 900 hours on shopping apps this holiday season alone. Moreover, an overwhelming 78% of shoppers would prefer to access a store via app than through a mobile website.
(Figure 1: App Annie, 2021)
Conversational commerce has become a shopper’s delight in the past year. Sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Shoppers prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response.
You won’t be hard pressed to find a chatbot provider, with so many options you are sure to find one that meets your needs. Many have significant social media presence, and offer additional benefit such as dialog templates, image, video, and audio enablement, third party integrations, and audience segmentation and targeting capabilities. Read our recent blog post reviewing top chatbot providers and their offerings.
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5. Social Media eCommerce
I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. With so much time spent on sites like Instagram, Pinterest, and Facebook documenting and sharing our lives and personal style, it makes sense to turn to those same platforms to inform our buying decisions.
Social e-commerce sales rise year after year as a whopping 3 billion people flock to social media. As people seek out more personal shopping experiences, social e-commerce provides an open space where big brands and small proprietors alike can create and market to those exact experiences.
6. Voice Enabled eCommerce
You may have seen an influx of home voice assistants like Siri and Alexa on the market in recent years, but what you may not have noticed is how those applications have affected shopping behavior. Digital voice assistants in use worldwide are steadily on the rise and are set to double by 2024.
(Figure 2, 2021 Statista)
Further research shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices. What are the most popular activities while using such devices? Top three include: researching products, adding items to cart, and tracking a package. The people have spoken; when given the opportunity to shave off a few extra minutes of their day spent talking versus typing, they’ll take the voice enabled option.
7. VR and AR Enhancements
Virtual and augmented reality has created dynamic opportunity to improve the shopping experience, especially when making highly personal or big-ticket purchases online. You may have seen applications to virtually try-on eyewear or have the ability to “preview” what a couch or large accent piece would look like in a room prior to purchase. These applications reduce trial and error and the frustrating consequence of having to return an item.
8. Mobile App Design Elements
With an emphasis on functionality and a user-friendly disposition (think UX design), more mobile apps are adopting design elements to engage shoppers in any way they choose. One of these trends is using a card layout as seen below. The card layout gathers content in a meaningful, clean, and coherent way; this layout also performs well across multiple devices on screens of all sizes.
(Figure 3) Interested in more mobile commerce content? Check out our Mobile Commerce Guide for a historical perspective on eCommerce, featuring how mobile commerce came to be absolutely critical to modern shopping behavior and habits.
Topics: social, billion, app, recent, ecommerce, shopping, stay, voice, shoppers, commerce, media, mobile, trends.
8 Ways Social Proof Sells (Much) More
Consumers need confirmation of their shopping decisions. Social proof can be the nudge for online shoppers to complete a purchase or sign up for a newsletter.
Topics: proof, reviews, products, include, page, sells, social, shoppers, purchases, display, share, ways.
Amazon Posts: Your Complete Guide
The competition in eCommerce is cutthroat. Every online brand and retailer wants the biggest share of the market they can get. And the competition is particularly stiff on online marketplaces such as Amazon. Amazon is the world’s biggest eCommerce platform — as of 2019, it had over 2.5 million active sellers. Moreover, Amazon boasts of […]
Topics: posts, brand, post, complete, related, amazon, media, products, guide, shoppers, product, start.
Amazon expands its custom-fit clothing service ‘Made for You’ with athletic tees
Amazon is expanding its experimental custom clothing service, Made for You, which allows shoppers to create clothing designed for their exact body measurements. First launched in December 2020 with casual tees, the retailer is now adding athletic shirts that can be customized in close to 50 different ways by selecting from different fit options, necklines, […]
Topics: clothing, tees, techcrunch, customers, data, measurements, fit, expands, service, athletic, body, technology, shoppers, customfit, amazon.
Bambuser launches real-time virtual live shopping experience
Bambuser, a SaaS company from Sweden, has announced the launch of real-time virtual live shopping productions. With this solution, online shoppers can go on a virtual tour across scenic summer locations, while looking at fashion they can buy with just one click. Fashion retailer Lindex recently hosted a show in… Continue reading
Topics: video, event, live, green, launches, bambuser, virtual, experience, shoppers, lindex, realtime, summer, shopping.
Bike Retailer Solves a Pandemic-driven Problem
Lots of consumers wanted to get outside when the pandemic hit last year. Among the beneficiaries was Erik's Bike Shop, a Minnesota-based retailer, which experienced a massive increase in web traffic and customer service requests — phone calls, emails, and chats. The staff was overwhelmed.
Topics: technology, shoppers, online, solves, pandemic, problem, eriks, team, information, customer, pandemicdriven, retailer, inventory, vtex, bike.
Black Friday 2021: How Your Ecommerce Store Can Survive the Holiday Rush
It’s that time of year again where retailers and shoppers rejoice. The clock is ticking and the countdown to Black…
Topics: customers, shoppers, customer, holiday, shopping, history, ecommerce, ideas, sales, online, black, marketing, checkout.
Black Friday Checklist: How to Prep Your eCommerce Store
Black Friday Checklist: How to Prep your eCommerce Store
Black Friday is the official kickoff of the chaotic holiday season. And with heavier traffic in recent years to a digital experience, it’s key for you to prep your eCommerce store for the spike - just as any physical store preps their floor and staff for the holiday wave. Before we dive in on how to best prepare your site, let’s look at a few stats regarding the busiest shopping day of the year.
What the Numbers Tell Us
After pandemic restrictions were lifted and in-person shopping was greenlit for most of the world, the predictions gravitated towards a shift back to the physical store. However, that’s not exactly how it all played out. eCommerce shopping behavior studies show the needle would not sway dramatically back to the in-store experience. Across global markets, there are accelerated patterns towards post-pandemic shopping behaviors towards the following trends:
Buying online for home delivery
More time in research/discovery online BEFORE going to a store
Buying online for store pickup
Black Friday Deals Trend Earlier
Retailers are choosing to offer deals ahead of Black Friday, as shopping behavior trends shift to starting the process earlier to “beat the rush,” or perhaps get an exclusive deal. A recent poll tells us as many as 22% of shoppers start as early as October to cross items off their list, with early bird shoppers spending on average $460 more than those who wait until after Thanksgiving. If you offer the deals, your shoppers will come.
Follow the data and the demands of your customers. If the data tells you customers are looking for Black Friday deals in October, then set up a plan to have special promotions and marketing campaigns in place to support an early start. This may look like a deeply discounted 3-day early bird sale, or perhaps a special Black Friday sneak peek for loyalty customers with special pricing.
Here is a checklist to keep top-of-mind as we enter the busiest shopping season all year long:
1. Set the Course for an Easy Checkout Process
2. Draft & Review Cart Abandonment Emails
3. Check Your Site Performance
4. Be Mobile Friendly
5. Be Promo Ready
6. Glean from Data Analytics
7. Beef up your Social Commerce Strategy
8. Cater to Loyal Customers
9. Beef up your Holiday Merchandising
10. Determine On Call Schedules for Support Teams
Black Friday Prep: A Digital To Do List
1. Set the Course for an Easy Checkout Process. The less friction from discovery to checkout the better.
Don’t require shoppers to create an account to checkout. Allow for a guest checkout option. While some shoppers prefer having payment methods or loyalty rewards at a glance available to them at checkout, there are significant numbers of shoppers who want speed and convenience.
Meet your shoppers where they are and allow for both. Keep the cart icon front and center at every click through your site. Even better, have a constant numeric reminder of what is currently in cart. It’s important to have a visual cue to the shopper whether it’s empty, full of “maybes” or items that are a sure thing.
Allow customers to pay in the way they prefer. That means well beyond traditional credit/debit cards. Offer a range of payment methods to include PayPal, Venmo, digital wallets (Google, Samsung, ApplePay), and an increasingly popular BNPL (Buy Now Pay Later) option like Klarna or Afterpay. Some European markets allow for bank drafts as a method of payment, but this largely depends on what the demand is of your consumer in your geographic locale.
2. Draft & Review Cart Abandonment Emails. As shopping cart abandonment statistics for 2022 reveal, the average cart abandonment rate ranges from 59.2% to 79.8%. Clearly too much revenue left on the table to ignore as a retailer. Here is where personalization becomes your ally. Using auto-generated, targeted emails to customers with abandoned carts is a proven strategy for conversion. Examples include offering a customer additional reward for purchasing such as a percentage, or flat amount with a cutoff date. Some shoppers change their mind about items. Offer alternatives based on their shopping history; sometimes offering a different style or brand, or perhaps accessories to support the category they were shopping such as camping or gaming.
3. Check Your Site Performance. If your site isn’t performing at peak speed, you stand to lose everything you’ve worked hard for as a brand. What is the importance of site performance? You have as little as 50 milliseconds (or .05 seconds), to make an impression on your site visitors. If pages take too long to load, or there is a delay in the checkout process, that is a customer gone for good.
Fifty milliseconds sounds daunting, but there are web performance and speed testing tools at your disposal to gauge this critical metric your customers’ experience relies so heavily upon. Let’s take a look at some of the criteria for site speed/performance:
How to Test Your Site’s Performance. Programs such as Pingdom Speed Test, GTmetrix, and Google PageSpeed Insights (see a Top 10 list here) help you diagnose problem areas you may not have known existed so you can fix the issue quickly. You’ll be able to see how your site is measuring up across devices, and also geographic locations. Also key to performance is how well your site is ranking in user experience. Does your site load quickly? But also is your site easily navigated? Can your customer find what they’re looking for quickly through your menu or search function?
Dynamic vs. Static Content Management. The difference between the two is dynamic content is anything subject to change based on user input such as product, pricing, or descriptions. This content is stored in a database and is fetched when the user engages with it, otherwise known as async communication. Static content on the other hand is anything remaining the same in the experience such as the navigation menu. Both types of content have distinct yet crucial functions on a site but are managed differently. Load speed is generally case by case so we recommend an API-first/ best-of-breed approach that gives you the flexibility to deliver quick speeds and dynamic content. As you edit dynamic content you want to avoid editing the HTML code as this will cause breaks in your site. Additionally when managing dynamic content, use proper caching and Content Delivery Networks (CDN) to bridge the gaps between dynamic and static content.
Image Optimization. No surprise that visual content engages users. However, high quality imagery means larger files that eat up load time. Using resized and compressed files is a lighter lift for the server to load the image. Within imagery you’ll want to pay attention to the file format. There are four file types: PNG, JPEG, GIF, WebP, and SVG. A general rule of thumb is to avoid GIFs since they do drag on site speed. When choosing between PNGs and JPEGs, PNGs work well for graphics and screenshots, while JPEGs are ideal for photographs. The newcomer is the SVG file format, or scalable vector graphic that renders well in web applications and across other use cases. Lazy load plugins are also useful to only render photos where the user is browsing.
Reduce HTTP Requests. HTTP requests occur when the browser sends a request to the server for information. The fewer requests a website must make the faster the site can load. The amount and the size of the requested files affects load times, however most engaging sites have both multiple and larger files. The best way to address this issue is to run a full report on your site and assess what images are taking the longest to load and if in fact you need them. After you assess what’s needed, you can reduce the file size.
4. Be Mobile Friendly. Having a site optimized for mobile is mission-critical to your site’s performance. If a customer doesn’t have the same flawless experience from laptop, to tablet, to smartphone, you stand to lose. Consider this: 70% of web traffic comes from mobile phones, and 80% of the top-ranked websites are mobile-friendly. The great news is that site performance tools help identify mobile optimization deficits and fixes. As you gear up for the holiday shopping season, it’s an opportunity for cross-collaboration between business and IT teams to address the issue head on given how much it affects user experience and bounce rates. As much as 60% of shoppers won’t return to a site that is not mobile-friendly. Nearly 43% of Black Friday sales in 2021 happened through mobile phones.
You’ll want to lean into your developer team to fully optimize your site for mobile. The end goal is to have the exact , flawless experience from desktop to tablet to smartphone. This involves a few tactics such as image optimization as I’ve mentioned above, ensuring your site has a responsive design, and optimizing the above-the-fold content to engage shoppers quicker and for a longer period of time. Additionally, avoid intrusive ads that will hinder your shopper from engaging with your site, especially if they are on a mobile device.
Recent studies have found that 96% of eCommerce businesses in North America and 94% in Europe have at least five basic errors in their checkouts. Watch the Webinar to make sure your business is not making them.
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5. Be Promo Ready. Are you prepared to manage the deep deals the holiday season brings? As I mentioned above, if the data shows your customers want the deals and they want them early, are you set up to provide them? Is your site prepped for sales banners front and center on your site driving shoppers to the deals you’ve carefully curated?
Is your Order Management System (OMS) prepped with a clear view of inventory and a plan for backorders or pre orders for items that sell out quickly? An OMS can help automate these functions which gives your operations teams more flexibility to handle holiday shopping issues while still satisfying the customer with clear communication and a timeline as to when to expect delivery.
6. Glean from Data Analytics. In the same vein as Always Be Testing, take a look at data from the year before. What drove revenue and what might have fallen flat? What can you tweak from last year’s holiday season? You have customer gold in the numbers. Take a look at what product categories and pages saw the highest volume of traffic. What days of the week saw a spike in traffic? If you had an early bird special or flash sale, analytics and your OMS will tell you how many eyes were on it, and how well it performed revenue-wise.
7. Beef up your Social Commerce Strategy. Selling products through social media channels is currently estimated at $45 billion and expected to triple in the next few years. This figure equates to more than half of U.S. adults alone purchasing through social media.
Platforms like Facebook, Pinterest, Twitter, TikTok, and Instagram allow brands to create another channel through curated content and influencer marketing. Perhaps the biggest advantage to social commerce is its power within the discovery phase of the buying journey.
Instagram reports 60% of its users discover new products on their platform. When paired with word-of-mouth reviews from people you trust, (or at least share similar tastes) and the ability to tag and highlight products in both Story and Feed, you've got a highly versatile, perpetual sales engine. The path to purchase is expertly laid out from discovery, research, review, one-click purchase, and delivery.
As you dive into this holiday season, it’s critical to use social media to your advantage. You’ll be missing out on a significant shopper segment, many of whom will be looking for new products to fit the people on their list. You may consider using live shopping feeds to fully tell your brand’s story and what’s new in your product line, and always make sure products can be purchased within the app using personal information already stored within a profile. In app links easily navigate shoppers to products and one click checkout.
Additionally you may consider the power of social proof. As you market your products through a social media shop, offer your shoppers a way to interact with products and share them across the platform. Through the use of hashtags you create, empower your customers to use the hashtag and create their own posts. A two-fold benefit is that your customers peer review your products and have a voice, while enabling customer confidence for the shoppers new to your brand. On the flip side if a shopper is dissatisfied, you as a brand have the opportunity to address the issue.
Prior to Black Friday, you may consider having a campaign for your loyal shoppers to share product reviews with a coupon reward or offer like a free gift. Peer reviews increase both customer confidence and conversion.
8. Cater to Loyal Customers. The unicorn of customer personas! Here are a few eye-opening stats on what Lifetime Customer Value (LTCV) or what is often referred to as Customer Acquisition vs. Retention:
The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%.
It costs up to 7x more to acquire a new customer than to retain an old one.
Sixty-five percent of a company’s business comes from existing customers.
What does that mean? You have a treasure trove of information on your loyal customers; you know their shopping habits, their product preferences, and even their payment preferences. Take full advantage of these habits by giving them an exceptional customer experience. In the realm of holiday shopping, what can you offer? Plenty.
Double the points or rewards on all holiday shopping.
Free gifts for loyalty members.
A Black Friday “sneak peek” sale exclusive to loyalty members with special pricing.
Free holiday wrapping and gift options.
A portion of holiday proceeds goes to charity.
9. Beef up your Holiday Merchandising. You have more shoppers now than any other time of year. How will you stand out among the competition? Convenience. Many holiday shoppers find themselves frustrated with what to buy for the loved one/receiver who has everything. Enter gift sets or bundles. If you can afford the cost to offer this type of merchandise, it’s a solution for many harried shoppers trying to check off people on their list. Think of spa baskets, grooming products for men, kids’ items like themed candy and holiday stockings, wine and cheese assortments, or teacher gifts.
Additionally for the shopper who is looking for a gift for themselves, you may see dynamic bundling as an offering. This allows the shopper to pick and choose from a selection within the bundle. An example is for the gamers or sports enthusiasts in your customer base. For the gamers, maybe you offer a choice between a headset or an additional monitor, or maybe for the skier, your options include goggles or a choice of gloves. An all-in-one gift option with more selection and control on the user experience side, but with the convenience of a single price point.
10. Determine On Call Schedules for Support Teams. Determine on call schedule for each department. It's not just IT, for example a promo may be broken, or products not published to the catalog. Elastic Path similarly has a plan and schedule in place to offer support for our customers during peak holiday traffic.
Food for thought as you think about future holiday shopping experiences that drive revenue and are meaningful to your customer while optimizing your team’s time. Gartner tells us to look for a trend in how brands interact with products. According to the analyst, companies should invest in more robust product experience management (PXM) solutions. Gartner outlines this shift in their 2022 Strategic Roadmap for Digital Commerce in Direct (D2C) and Indirect Channel report.
What does that mean? Brands will fare well who broaden their geographic and channel reach, and do more on the customer experience side. How will they do it? As you think about each of these strategies and tactics to optimize the holiday shopping experience, there are options to streamline it and empower people to solve customer pain points, especially in the role of merchandiser who is pulled in several directions as it is.
Eager to talk about what’s next for your eCommerce strategy and how we can help? Reach out to us.
Topics: holiday, customer, checklist, shoppers, site, experience, black, customers, products, content, strategy, shopping, ecommerce, offer.
Boost Sales with Social Commerce This Holiday Season
Pumpkin spice is in the air and the holiday season is upon us. And with holiday sales expected to spike…
Topics: customers, holiday, season, boost, facebook, brand, influencer, sales, shoppers, product, products, social, instagram, commerce, marketing.
Brits sitting on €2.7 billion of unreturned goods bought online
Online shoppers in the United Kingdom are sitting on 2.4 billion pounds (2.74 billion euros) of unreturned goods they have purchased through the internet. Returning these items has become harder with the lockdown restrictions in place. According to over half (57 percent) of online shoppers in the United Kingdom, returning… Continue reading
Topics: unreturned, returns, euros, goods, retailers, returning, restrictions, bought, sitting, brits, billion, shoppers, items, lockdown, online.
Charts: Online Grocery Sales in the U.S.
Ecommerce will account for over 20% of U.S. grocery sales by 2025.
That’s according to a new report from Incisiv, a research firm, and Mercātus, digital-focused grocery consultants.
The study, “eGrocery’s New ...
Topics: online, delivery, grocery, shoppers, charts, study, sales, curbside, pickup, shopper, preferred.
China Is Dominating Ecommerce
In China, a drab gray Mao suit was once the required attire for men and women. No longer. The county is poised to become the largest luxury apparel market worldwide by 2025. With a 2020 population of 1.4 billion and a flourishing middle class with an appetite for foreign luxury goods, China is dominating ecommerce.
Topics: shoppers, ecommerce, dominating, online, dutyfree, luxury, chinese, china, market, goods.
China’s tech firms rush to deliver solutions for grocery shopping
Nearly all of China’s largest internet firms have established a presence in online grocery. Just this week, news arrived that Alibaba co-led the $196 million C3 funding round of Nice Tuan, the two-year-old grocery group-buying firm’s fourth round year to date. People in China shop online for almost everything, including groceries. At first, grocery e-commerce […]
Topics: chinas, techcrunch, solutions, shopping, deliver, groupbuying, ecommerce, online, normally, delivery, shoppers, rush, orders, grocery, model, tech, group, firms.
Clienteling Personalizes In-store, Online Shopping
"Clienteling" enables shoppers and personnel in physical stores to interact with online channels, such as web, mobile, and social. Saks Fifth Avenue, for example, has used clienteling for over five years. With clienteling, in-store associates to access an application that provides info about a shopper. The result is merchants can better serve customers and drive higher average value orders.
Topics: clienteling, customers, shopper, personalizes, store, application, shopping, instore, associates, online, customer, products, shoppers.
Conversion Lessons from the Luggage Industry
The pandemic challenged online luggage merchants to find unique ways to entice consumers to purchase items they might not put to immediate use. Led primarily by independent, direct-to-consumer manufacturers, successful mid-priced luggage and travel-bag sites are setting the pace for conversion practices.
Topics: shoppers, images, customers, conversion, luggage, industry, product, unique, purchase, price, lessons, products, videos.
Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting
All humans — including your customers — are emotional creatures.
Topics: shoppers, customers, users, converting, website, online, customer, brand, experience, user, arent, reason, trust, product, products.
Delivery costs most important factor when choosing online stores
In a major part of Europe, delivery costs are the most important factor for online shoppers who are choosing which online store they will buy from. This doesn’t necessarily mean online customers are fundamentally unwilling to pay for delivery, but the willingness differs per country. Together with research agency YouGov,… Continue reading
Topics: payment, shoppers, costs, choosing, free, pay, online, important, preferred, factor, delivery, consumers, united, stores, respondents.
E-commerce startup Little Birdie lands $30M AUD prelaunch funding from Australia’s largest bank
Melbourne-based Little Birdie, an e-commerce startup that wants to become the “new homepage of online shopping,” won’t launch until next month, but it’s already scored a major investor. Commonwealth Bank of Australia (CBA), the largest of Australia’s “Big Four” banks, has poured $30 million AUD (about $23.2 million USD) in prelaunch funding into Little Birdie, […]
Topics: birdie, million, ecommerce, bank, shopping, techcrunch, largest, offers, lands, prelaunch, online, customers, little, shoppers, retailers, funding, startup.
Ecommerce Briefs: Walmart; Amazon Logistics; Holiday Shopping
"Ecommerce Briefs" is my occasional series on news and developments that impact online merchants. In this installment, I'll focus on Walmart's ecommerce activity, Amazon's parcel delivery, and consumers' holiday shopping intentions.
Topics: ecommerce, shopping, consumers, announced, walmart, holiday, stores, shoppers, shop, briefs, parcel, amazon, logistics.
Ecommerce Insights from China’s Pinduoduo
At the end of 2020, the five-year-old Chinese shopping app Pinduoduo had 788.4 million users and more than $9 billion in annual revenue. Pinduoduo's incredible growth may provide some insights into the future of ecommerce.
Topics: insights, ecommerce, pinduoduos, team, users, pinduoduo, chinas, products, platform, social, shopping, shoppers, product.
Ecommerce fulfillment per country
Last year, a lot happened in the world of logistics and ecommerce fulfillment. The coronavirus pandemic has boosted ecommerce in many ways, but also led to many companies having to make significant changes in the short term. What’s the state of ecommerce fulfillment per country in 2021? The unexpected, and… Continue reading
Topics: fulfillment, online, ecommerce, items, country, dont, shoppers, consumers, return, delivery, million.
Expand Payment Options to Convert More
Essential features for many online stores in 2022 include enhanced chatbots, virtual product sampling, and real-time order tracking. But what happens once shoppers reach the checkout page is equally important. Plenty of issues — such as limited payment options — can interrupt the process.
Topics: payment, payments, convert, stores, expand, consumers, shoppers, order, merchants, pay, options, mobile.
Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021
2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…
Topics: omnichannel, shoppers, store, customers, need, tips, media, social, shopping, marketing, customer.
Fresh round of $355M lifts online checkout company Bolt into decacorn territory
This newest raise comes just three months after Bolt took in a sizable $393 million in Series D funding.
Topics: company, lifts, decacorn, checkout, shoppers, territory, bolts, round, fresh, bolt, technology, network, online, breslow, series, funding, techcrunch.
Gift Cards Are Great for the Holidays — and for Your Store
Gift cards are a proven way to grow sales, boost customer retention, & gain fans. Demand's higher than ever, don’t miss out! Here’s how to get started fast.
Topics: offer, cards, extension, gift, holidays, products, shoppers, store, way, great, holiday, card, customers.
Harness Customer Behavior to Boost Conversions
The actions of shoppers on-site and off indicates their preferences and needs. Merchants who act on that behavior can greatly improve sales. We explain.
Topics: boost, customer, site, behavior, product, shoppers, marketing, harness, emails, based, customers, conversions, actions, recommendations.
Holiday Shopping Fails – 2021 Sales Fall Short
Another holiday shopping cycle bites the dust, and the results are in: nothing for the record books. AdWeek reported lower projections, with the biggest returns projected for Cyber Monday.
Amid supply chain issues and a national labor shortage, it seems shoppers made the bulk of purchases earlier in the season to ensure no disappointments on Christmas morning, as retailers offered deep deals as early as October to get a jump on the season.
Not surprisingly the most sought-after items include high-definition TVs, next gen smartphones, devices, gaming systems, household appliances, and the latest toys for the kid, or the kid-at-heart, who has everything.
A few key numbers and findings:
Online sales reached $8.9 billion on Black Friday, slightly below last year, according to data from Adobe Analytics
Physical store traffic rose from last year, but still well below pre-pandemic levels
Buy-now-pay-later (BNPL) services are on the rise, and in recent months several major retailers now offer the option at point-of-sales both in-store and online
Curbside pickup remains steady since the pandemic began, while other shopping behaviors have waned. According to Adobe, curbside services were used in 20% of all online orders placed on Black Friday. For the month of November, curbside services were up 78% from pre-pandemic levels in 2019
And now on with the show… Holiday shopping woes abound in the Twittersphere and among the TikTok nation, with pain points ranging from no inventory to coupon missteps, and overall lackluster shopping experiences.
Here are snapshots of a few #fails:
When the deal is really anything but:
No availability for highly anticipated new product launches on the busiest shopping day of the year is in this shopper’s mind not just a fail, but one of epic proportions:
While some retailers do accept expired paper coupons, in the case of online codes for an on-demand service, it requires an extra step to chat with customer service when the code fails – or when you don’t even get to redemption because the offer is marked with an expired date.
Inconsistency on sale models and pricing, whether intended or triggered by a glitch in your inventory system, damages the trust you work so hard to build with your customers.
And when you do find that unicorn of a deal, your size seems to be the only dreaded out of stock:
While this instance could be chalked up to tough luck, or maybe this shopper has niche taste beyond a 4K Ultra HD TV, a deeper dive could suggest you aren’t listening to what your customers want.
Again, glitches can ruin the experience; especially when you’ve been led to believe you are “next in line”…
Despite all the inevitable #fails along the way, many shoppers found they got exactly what they were looking for at the right price, either in person or online. I shopped Small Business Saturday by purchasing handmade items from some of my favorite local artists.
But even if you didn’t have the best experience, some shoppers dug deep and found a certain amount of humor in the situation:
And brutal self-awareness:
We can’t forget our Black Friday shoppers who braved the in-store experience, only to find curious merchandizing decisions:
And well, at least you aren’t this guy:
That’s a wrap on holiday shopping 2021…it turned out to be more of a bear than a bull, one could say. Stay tuned for more insights and trends as we continue to navigate shopping habits in these unprecedented times.
Topics: holiday, shopping, fall, prepandemic, service, fails, shoppers, sales, black, retailers, online, experience, services, short.
Honest Messaging Drives Conversions This Holiday Season
The 2021 holiday shopping season is unpredictable for both shoppers and merchants. Supply chain interruptions and likely shipping delays have prompted many consumers to wrap up gift-buying earlier than usual.
Topics: shopper, order, items, messaging, conversions, holiday, shoppers, times, whats, way, transparent, shipping, drives, season, honest, carrier.
How CPG Brands Can Build Authentic Engagement Strategies
In 2020, nearly 55% of consumers used DTC channels to purchase CPG products or nonperishable items they use on a…
Topics: social, soap, cpg, customer, build, brands, products, brand, product, customers, help, strategies, shoppers, engagement, authentic.
How Implementing Unified Carts Can Enhance Your eCommerce Strategy
In a world where consumers are easily distracted and utilize many different touch points prior to completing a purchase, it is imperative that brands ensure consumers’ checkout process is as seamless as possible. According to Baynard Institute, shoppers are already quickly abandoning their carts for a variety of reasons such as, “too complicated/ long checkout process”, and “the site wanted me to create an account.”
Now if we couple this with an ever growing population of distracted shoppers across many devices, brands stand to lose shoppers faster than they gained them. One such way that brands have begun to combat this issue is by investing more into their unified shopping experiences like unified carts. In the post, we’ll discuss what unified carts are, how they can enhance your customer experiences and how Elastic Path helps you to achieve it.
What is a Unified Cart ?
When we speak of unified carts, we are referring to a cart checkout process that allows customers to seamlessly add, remove, modify or purchase items, across as many touch points available to them, from both the brand, and even their subsequent sub-brands.
For example, let’s take a look at the GAP. When you enter their website, GAP has 3 other subsequent brands available for their customers to also shop from. Rather than creating silos that make it hard for their customers to complete their purchase, they have begun to enhance their unified commerce experiences, by allowing customers to populate a universal cart across all 4 brands and also allow their customers to complete their purchase on their device of choice. Creating a cohesive checkout experience is an integral part of the puzzle as a retailer; and if done correctly, you will quickly reap the benefits.
What are the benefits of implementing a unified cart checkout process?
Increased Conversion Rate
By offering one centralized checkout process, brands eliminate the need for shoppers to jump from site to site, create individual carts, and start over every time they switch to a new device. Therefore, by making their checkout process less complicated, it will also help to reduce cart abandonment and increase conversion rates.
Personalized Shopping Experiences
With a more streamlined checkout process, brands will gain a better ability to follow and track their customers across all of their devices with more targeted and tailored to their interest.
Single Data Channel
With a unified cart, brands can create a single data channel that provides access to on-demand customer-centric data about where, when, why and how their customers shop. With this timely data, brands now have the opportunity to become more strategic in their marketing and invest in it more efficiently to match their customers.
Optimal media mix
Similarly to the aforementioned benefit, this data can also be used to inform brands about the optimal channel mix, offers, promotions, and recommendations that best serve the customers for a more unique experience that keeps them engaged.
By addressing and monitoring customer preferences and adjusting your eCommerce strategy to embrace a unified commerce experience, brands stand to increase their average order value, which in turn helps to propel revenue growth.
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How Can I Get Started with Unified Carts?
Deploying a unified cart may not be as simple as it sounds. Most legacy eCommerce platforms are most times rigid and tightly coupled, which makes it difficult to leverage your product, catalog, and price data across multiple channels and stores. Therefore, most times, brands have to end up creating multiple individual instances leaving customers with a disjointed experience.
At Elastic Path, customers can leverage the API-First, Headless, Microservices solution that allows them to unify the data and create multiple instances across channels with just one solution. As such, it becomes easy to create a unified cart that spans across their eCommerce strategy. Take a look at the demonstration below to see how the brand BelleVie is able to deploy their unified cart.
If you're interested in seeing more or have any questions, feel free to reach out us!
Topics: data, checkout, carts, strategy, brands, customers, create, shoppers, enhance, unified, cart, implementing, process, ecommerce.
How Just a 2 Percent Lift in Ecommerce Conversions Can Grow Your Company by $72,000
When 98% of most shoppers fail to complete the checkout, here's how just a 2% lift in ecommerce conversions can add more than $72,000 in new revenue and drive higher profits for your business.
Topics: company, conversion, checkout, conversions, rates, lift, grow, shoppers, customers, rate, ecommerce, trust, business.
How adding services to your products can propel your company growth?
Convenience has been a key driver of the success for many brands that have survived during the COVID-19 pandemic. And though it may feel like we are slowly coming to the end of these unprecedented times, consumer buying behavior is forever changed, and will in turn, affect the success of many businesses for years to come.
As Gartner aims to prepare application leaders for the accelerated shift towards digital, they predict that, “By 2024, leading commerce organizations will generate 10% of online revenue from services attached to physical products.”
By providing the convenience and added customer experience, of coupling analog products with services, brands will become more appealing to the largest generation with the highest spending power: the millennials
The millennials are at the top of the food chain when it comes to commerce, and they are craving personalized, cost efficient, and time saving ways to increasingly consume products and services online. While it is widely believed that price is the dominating factor behind most purchases, it has been found that:
Approximately, 97% of consumers say they have backed out of making a purchase because of inconvenience.
56% of millennials rate convenience highly when shopping online.
52% of consumers say more than half of their purchases are influenced by convenience.
With so many choices online, and more time available to shop around and evaluate, merchants need to find ways to remain competitive where convenience is considered. To cater to better customer experience, convenience, and value-add capabilities, Gartner has suggested the addition of services to physical products such as:
We believe that with the addition of such services, we can expect to see a greater retention rate of customers along with higher potential of continuous recurring revenue.
What leads us to believe this prediction will hold true?
Subscription based models are at the center of recurring revenue in eCommerce. With the emphasis on customer retention, rather than customer acquisition, merchants have a higher chance of maintaining the loyalty of existing customers. It has been stated that while the probability of selling to a new customer is between 5% and 10%, the probability of selling to an existing customer is between 60% and 70% (Marketing Metrics).
And what keeps the customers loyal you might ask? The benefits of convenience and budgeting. The subscription model provides a low effort scenario where consumers can “set it, and forget it” while also being able to monitor their expenditure.
At the same time, merchants also benefit from the ability to make more data driven decisions and create more cross selling and marketing opportunities. While many organizations have begun to deploy subscription models, the market continues to grow exponentially and can still be infiltrated.
The eCommerce subscription market has grown by 100% each year from 2013 to 2018 (McKinsey)
The largest companies in the subscription eCommerce market have grown from $57 million in sales in 2011 to 7.5 billion in sales. (McKinsey)
If carefully thought out, this can be a viable option for many businesses as the barriers to entry remain fairly low for now.
Auto Replenishment and Predictive Maintenance
Auto replenishment and predictive maintenance have been a tremendous time saver during COVID-19. What once started as an intrusive concept, when Amazon launched their “Dash Buttons” that would auto replenish specific items when they were running low, has now become a convenience that consumers crave for essentials, such as groceries.
According to Oracle’s Consumer Behavior report in 2017, 48% of people would like to be able to auto replenish frequently bought items. Companies such as Peet's Coffee and Ziploc have seen 50% of their sales from integrated Dash buttons, while Cotonelle reported they even doubled their share of wallet in 2018 due to auto-replenishment. The addition of such services eliminates the inconvenience of consumers encountering out-of-stock scenarios, while merchants are able to increase their efficiency by matching customer demands.
When we think about marketplaces, the first ones that come to mind are market giants like Amazon, Walmart and Alibaba. However, as barriers to entry have begun to diminish, it has made it that much easier and affordable for merchants to take a piece of the revenue pie - and this is one slice you don’t want to miss out on. According to the 2019 UPS Pulse of the Online Shopper study:
96% of online shoppers have used a marketplace
38% of shoppers visit a marketplace from once a week to multiple times daily
38% of shoppers start their online search on a marketplace more than any other channel
48% of impulsive shoppers shop on marketplaces
You may question if developing a marketplace that displays other brands is beneficial for your business. However, in reality, you may actually be losing out on potential revenue by not considering the option. The truth of the matter is, consumers want to get the best bang for their buck, and they do that through research and comparisons. On average, consumers spend 79 days gathering information before making a purchase and what better place for them to do this research than on a marketplace.
As a merchant, you want to be where consumers are spending their time, and why not be the leader that consumers flock to for information. Even if your product is not chosen at checkout, you would have still created a platform that is generating revenue with each transaction, without the overwhelming burden of cost and development time to create a product.
Lastly, as the market shifts away from cash and strip cards, towards contactless payments and digital wallets, convenience increases while checkout times decrease for consumers. However, though these options bring ease of use and speed to the table, there is still some skepticism about security from older generations. As for millennials and Gen Z’s, their comfort in technology have made these services imperative when making a purchase. According to report, “Emerging Trends At the Point of Sale,” by FreedomPay and Ingenico Group:
Approximately 75% of millennials were satisfied with contactless payments
Nearly 75% of GenZ were satisfied with contactless payments and declared it a “must have”
85% of millennials and 84% of Gen Z consider contactless payment secure.
Having an array of payment services can be a key strategy for reducing abandoned carts and maximizing revenue. Providing a preferred method of payment to consumers will be just as important as providing products. This reduces the friction at the end of a customer buying circle, which in turn will help with leaving a positive impression and boosting customer retention. There has also been positive correlation between higher transactions and additional digital payment services. According to the 2019 UPS Pulse of the Online Shopper, on average, shoppers who use digital wallets even spend $62 more per transaction. In addition to higher earning potentials, it is of my belief that the businesses that will be successful in the future are ones that reduce the frustration of the checkout process and cater to the shopper with all the choices of payment services.
Millennials and Gen Z have the highest spending power and appealing to their needs is imperative for the success of your business.
Convenience and customer experience will be the key deciding factors when making a purchase.
The subscription market is suspected to grow at a rate of 68% from 2019-2025 reaching $478.2 billion. With barriers to entry being an all-time low right now, brands should seize the opportunity to develop this service.
Auto replenishment and predictive maintenance services will be key for frequently bought items, to be able to “set it, and forget it”
Marketplaces will provide a new avenue for revenue that doesn’t require developmental cost and time for creating products and satisfying demand
Payment services is the last step of the buying process that can determine whether or not a consumer completes a purchase.
As you evaluate adding services like these, it is imperative that you also consider the eCommerce software you choose to support it. As we move into our post COVID-19 world, you will want to move and adapt quickly to keep up with your customers. With a Composable Commerce approach, it is much easier for your team to move quickly and integrate all the features you need to design and optimize your differentiated commerce experiences.
To learn more about how services attached to products – get the Gartner prediction report here.
Sources: SmartInsights, Drapers, Marketing Metrics, McKinsey, GE Purchasing Power Research, Gartner
Topics: products, revenue, online, shoppers, consumers, market, growth, adding, customer, subscription, convenience, propel, services, company.
How to Minimize Post-Holiday Returns
High volumes of returns can wreak havoc on profits. The good news? Some up-front work can prevent dissatisfied customers. Here’s how to prepare your store.
Topics: customers, item, box, right, minimize, size, postholiday, returns, customer, products, wrap, product, shoppers.
How to Sell Jewelry Online and Build a Store That Shoppers Love
Jewelry is a timeless and powerful part of the human experience. According to the International Gem Society (IGS), the earliest…
Topics: practical, build, customer, need, business, jewelry, sell, ecommerce, brand, guide, marketing, online, shoppers, successfully.
How to Sell More with Google: Your Guide to Success
Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that…
Topics: product, shoppers, bigcommerce, listings, ads, free, guide, products, google, campaigns, success, sell, shopping.
How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later
Does this sound familiar? You’ve got tons of traffic, conversion-optimized product pages, and a sleek and seamless checkout process. And…
Topics: conversions, conversion, supercharge, shoppers, customers, purchase, ecommerce, cards, pay, payments, buy, payment, credit, later, bnpl.
In the Race Between Amazon and Google, Who Will Be Victorious?
Consumers are shifting from search-engine-based purchasing journeys to online marketplaces and other options.
Topics: amazon, digital, google, commerce, victorious, consumers, search, purchase, retailer, race, significant, shoppers, online.
InPost launches label-free returns service
Parcel locker provider InPost has launched a returns solution that wants to simplify the process of returning items that were bought online. Customers no longer need to use or print labels, instead they use a QR code on their smartphone. The new returns solution wants to make ecommerce returns easier… Continue reading
Topics: printed, inpost, qr, retailers, online, easier, launches, labelfree, returns, shoppers, labels, service, process.
Inflation Could Harm DTC and Premium Brands
Inflation typically helps brands with lower-priced and essential goods and hurts premium items. Amid a heightened inflation outlook, merchants should scrutinize their product mix and adjust as necessary.
Topics: premium, shoppers, brands, harm, egg, products, buying, substitute, essential, inflation, price, dtc, prices.
Instacart updates its customer ratings system, rolls out new features for shoppers
Instacart announced today that it’s introducing a revamped customer ratings system that is designed to be more informative and fair for shoppers on its platform. The company will now remove a rating if it’s from a customer who consistently rates their shoppers below five stars. Instacart is also going to forgive more ratings for reasons […]
Topics: shopper, safety, rating, system, shoppers, rolls, instacart, customer, tip, techcrunch, ratings, access, store, updates, batches, features.
Instagram Shopping Playbook: 4 Tips to Make Your Content Convert
As of 2021, Instagram has 1 billion users worldwide. The platform has grown exponentially and has become a staple marketing…
Topics: instagram, product, tips, shoppers, learn, tag, success, tags, shopping, products, posts, playbook, tap.
Jet co-founder Nate Faust is building a more sustainable e-commerce experience with Olive
Nate Faust has spent years in the e-commerce business — he was a vice president at Quidsi (which ran Diapers.com and Soap.com), co-founder and COO at Jet (acquired by Walmart for $3.3 billion) and then a senior vice president at Walmart. Over time, he said it slowly dawned on him that it’s “crazy” that 25 […]
Topics: retailers, impact, ecommerce, delivery, jet, techcrunch, experience, environmental, shoppers, products, sustainable, packaging, weekly, building, faust, olive, cofounder, nate.
Make it Big Podcast: Cyber Week 2021 Trends and Insights from a Record Holiday Season
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode, join…
Topics: cyber, built, ecommerce, shoppers, really, season, trends, record, podcast, insights, think, going, merchants, things, big, week, holiday.
Most Brits cancel product subscription in first year
Even though subscription commerce is very hot, most brands are having problems with retaining their customers. Research shows that a staggering 98 percent of consumers in the United Kingdom cancel their product subscription services within the first year. Subscription ecommerce is a market that has grown significantly over the last… Continue reading
Topics: product, services, uk, shows, subscription, cancel, brits, need, shoppers, products, average, consumers.
My Top 6 Conversion Tactics for 2021
Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below.
Topics: value, ways, pay, tactics, consumers, shoppers, purchases, stores, pricing, products, conversion.
Need Better Product Descriptions? Address Emotion, Logic
Product descriptions drive conversions. Neuroscience confirms that people buy with emotion and justify the purchase with logic. So shoppers need to know the benefits to make an emotional decision and the features for a logical one. Let's look at examples.
Topics: address, example, dress, thumbnail, everlane, benefits, logic, descriptions, better, emotion, shoppers, weekend, need, features, product.
Need Repeat Customers? Try Low-tech Selling
If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.
Topics: products, need, selling, repeat, sell, support, try, way, rules, lowtech, shoppers, emails, ways, todays, customers.
Online Shopping Has Shifted to the Edge
In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
Topics: shopping, edge, brand, product, shifted, revenue, traffic, products, social, shoppers, prefer, consumers, online, site.
Online-only players most popular among UK fashion shoppers
Ecommerce is, of course, very popular now the physical stores are closed in many countries across Europe. But online-only retailers seem to really reap the rewards of having a strong digital infrastructure. In the UK, online-only retailers are now the number-one purchasing channel for fashion shoppers. This means that online-only… Continue reading
Topics: shoppers, popular, online, amazon, shopping, fashion, retailers, onlineonly, stores, players, uk, think.
Optimizing Your Customer Portal to Gain Loyal Shoppers
Create a unique, helpful, and completely customized My Account page on WooCommerce. See why you need one and the top features it absolutely must include.
Topics: woocommerce, customers, add, customer, page, shoppers, change, custom, build, information, account, products.
Pandemic-driven Shoppers Expect More from Ecommerce
The pandemic has upped consumers' digital expectations. What was once the exception is now the norm. Telemedicine, online learning, virtual meetings — all have advanced in the past year. Ecommerce stores must evolve, too, in how they engage and interact with shoppers.
Topics: stores, online, ecommerce, pandemicdriven, quizzes, questions, product, videos, customer, content, expect, shopping, shoppers.
Policy Pages, Done Well, Enhance a Brand
Shoppers search an online store's policy pages for details on shipping, returns, and more. Rarely are these vital pages engaging. But they should be.
Topics: enhance, shoppers, information, pages, brand, process, shipping, policy, returns, privacy, company, page.
Product Pages: 16 Best-in-Class Examples and Why They Work
Looking for inspiration for your ecommerce product pages? Take notes from these 16 beautiful examples.More
Topics: page, customer, different, work, product, information, bestinclass, images, pages, mattress, examples, design, shoppers.
Product Photography, Part 4: Angles and Viewpoints
Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos.
Topics: angle, shots, position, shot, angles, camera, shoppers, viewpoints, photography, taken, product.
Product Photography, Part 8: Composition Essentials
Photo composition refers to the arrangement of an image's items and elements. For product photography, composition has one goal: create an image that draws a shopper closer to purchase.
Topics: shoppers, items, composition, photography, image, products, essentials, ill, rule, subject, product.
Remove These Distractions to Lower Cart Abandons
Cart abandonment rates remain high. I've seen estimates in 2021 ranging from 50% to 80% depending on the product and industry. A common culprit is sticker shock from excessive shipping and handling fees. Another is distractions: unnecessary or confusing checkout fields. In this post, I'll address steps to streamline checkouts to save the sale.
Topics: code, shoppers, total, links, fields, remove, checkout, cart, distractions, coupon, page, abandons, product, lower.
Resolve in 2021 to Drive More Conversions
Consumer shopping habits changed drastically in 2020. Ecommerce sites experienced dramatic growth. Resolve in 2021 to capitalize on that momentum and convert more visitors. Here are three tips to help.
Topics: welcome, shoppers, social, networks, drive, website, purchase, resolve, conversions, link, visitors, shipping, sharing.
Retail Will Never Go Back to Normal. That's a Good Thing.
Many people wished for things to go back to normal during the pandemic, but new research shows that alternative consumer habits are here to stay.
Topics: retail, consumers, pandemic, shop, order, way, normal, shoppers, shopping, thats, good, thing, social, stores, online.
Sendlane raises $20M to convert shoppers into loyal customers
The co-founders set out to build an email marketing automation platform for customers that wanted to do more than email campaigns and newsletters.
Topics: 20m, company, loyal, customers, insights, shoppers, data, raises, email, techcrunch, kim, platform, revenue, sendlane, customer, convert.
Shipt’s new feature pairs members with their favorite, 5-star shoppers
Target’s same-day delivery service Shipt is launching a new feature that will pair customers with their favorite shoppers on future orders. This “Preferred Shoppers” feature will be available as a membership-only perk at no extra charge, offering customers what Shipt believes will be a more reliable shopping experience, where more of members’ orders are directed […]
Topics: order, feature, favorite, preferred, shipt, customers, techcrunch, 5star, shoppers, shopper, experience, orders, members, service, shipts, pairs.
ShopThing raises $10M to scale its live video shopping marketplace
ShopThing, a live shopping marketplace focused on luxury brands, has raised $10 million in Series A funding led by Origin Ventures, with participation from Pritzker Group and Interplay. The Toronto-based company aims to redesign the way people shop and sell through live video commerce via its iOS app. Founded in 2018, ShopThing currently has 500,000 […]
Topics: shoppers, marketplace, company, shopping, shopthing, scale, raises, 10m, techcrunch, video, currently, adhamiboynton, customers, stores, live, purchase.
Showcase your products to shoppers across Google on any budget
From Google Search to YouTube, Google has long provided an indispensable suite of marketing tools for eCommerce businesses. That’s why we’re excited to announce the launch of Google Listings & Ads, an extension that makes it simple to showcase your products to shoppers across Google — on any budget. Built in partnership with Google, this […]
Topics: showcase, shoppers, shopping, ads, store, products, search, google, listings, budget, sales, woocommerce, marketing, product.
Sustainable Packaging Drives Customer Loyalty
How merchants pack online orders makes a difference. One needn't look any further than Apple's product packaging to understand the cherished tradition of unboxing. But packing materials are as important as the overall appearance. More than half of U.S. consumers are concerned about the environmental impact.
Topics: loyalty, order, orders, drives, product, consumers, materials, customer, shoppers, sustainable, customers, products, packaging, brands.
Taste intelligence startup Halla closes $4.5M Series A1 to predict which grocery items shoppers will buy
Halla wants to answer the question of how people decide what to eat and now has $4.5 million in fresh Series A1 capital from Food Retail Ventures to do it.
Topics: taste, shoppers, grocery, hallas, food, way, stores, retail, startup, technology, items, techcrunch, halla, product, intelligence, series, price, predict.
The 3 Common Mistakes of Ecommerce Launches
I've consulted over the years on dozens, perhaps hundreds, of ecommerce launches. Here are three frequent mistakes in the building of online stores.
Topics: mistakes, ecommerce, site, mobile, design, shoppers, cart, launches, speed, products, load, needs, common, online.
The Beginner's Guide to Selling on eBay: List, Manage, and Sell Your Products Through Shopify
First time selling on eBay? No sweat. Learn step by step how you can use Shopify and eBay together to list, manage, and make more sales on the global ecommerce marketplace.More
Topics: list, sales, selling, beginners, sellers, shopify, sell, ebay, business, shipping, products, manage, store, guide, shoppers, listings.
The Best Navigation for Ecommerce Sites
The best ecommerce navigation mimics human decision-making. Too many sites overwhelm visitors with complex menus and an avalanche of info.
Topics: menu, website, shoppers, navigation, site, sites, visitors, best, ecommerce, info, bars, brains.
The Buyer’s Journey Doesn’t Stop at Checkout: Understanding the Five Steps to Creating Frictionless Purchase
There’s a reason that ecommerce has become a multi-trillion dollar industry — to the tune of a projected $6.5 trillion…
Topics: checkout, experience, shipping, purchases, creating, store, customers, holidays, site, bigcommerce, shoppers, frictionless, help, customer.
The Complete 2021 Guide to Preparing Your Ecommerce Store for Holiday Magic
The holidays are coming yet again. Last year, we were prepping for an unprecedented year. Many were spending holidays apart…
Topics: prepare, shopping, customer, steps, shipping, customers, holiday, sure, shoppers, products, experience, guide, tips, ecommerce, marketing.
The Full-funnel Product Detail Page
Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Consider a free, basic theme on Shopify called "Simple." Its product detail pages are sales-focused, with eight sections.
Topics: product, ecommerce, shoppers, fullfunnel, description, funnel, shampoo, wow, pages, amazon, page.
The Keys to More Ecommerce Conversions
Ecommerce conversion rate optimization and user experience are complementary, but the former works best when businesses focus on shopper expectations, competitive innovation, and the industry segment.
Topics: business, experience, uber, cro, conversions, chen, user, expectations, keys, shoppers, ecommerce, ux.
Top 10 Things Customers Expect from Your Online Store
Customer experience is key to any online shopping scenario. Shopping behaviors dictate these experiences and if you’re paying attention to your bottom line there are a few rules to follow:
1. Omnichannel Experience:
Allow your customers to shop any way they choose. What that usually means is a blended, omnichannel approach from discovery to purchase. Your customer may start in a brick-and-mortar store window shopping for their next couch, but the transaction may occur on a tablet as they settle in for the night streaming their favorite show. What that means for you isa consistently branded, fully optimized experience across all platforms. From store, to smartphone, to laptop, the experience is seamless.
2. Clear Shopping Interface:
One of the key detractors for an abandoned cart is always a clean interface with the shopping cart in clear view. One of theUser Interface design champions is Amazon. With the uncluttered layout and icons (including shopping cart), the user is guided through their shopping journey from search to checkout.
3. Visual Appeal:
In addition to clear focus towards checkout, shoppers respond to pleasing layouts (more UI driven design). A trend in the mobile commerce world is the adoption of integrated design. More and more apps are turning to animation and card layout design to entice the user to engage in any way they choose. Here is an example of the card layout design.
4. Robust Search:
The larger your product catalog, the more important site search is to your ecommerce success. While it's rare to find an ecommerce site without a search box, it happens, even among some of the most famous brands.
Search result usability is also important. Customers expect filtered navigation to further refine results by attributes that are meaningful to them (category, price, star ratings, color, size, etc.). Killer search result pages provide filters, the ability to sort results, prices, stock availability, large thumbnail images, product description snippets and add-to-cart/add-to-wish list buttons.
When it comes to product search, Elastic Path partners with Algolia to enable product catalog sharing. Elastic Path offers the script to push the catalog from Elastic Path Commerce Cloud to Algolia. With an integration partner for functions like search, you ultimately build better user experiences with easy implementation and quicker speed to market.
5. Customer Reviews:
Customer reviews are known to increase conversions by as much as 270%, with a majority of shoppers (82%) seeking out negative reviews. Word of mouth matters, and shoppers not only seek it out they clearly trust it.
6. Chatbots Shoppers:
Prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response.
Aside from customer support, product suggestions are a chatbot use case to guide your customer towards purchase, much like a personal shopper. You may also see applications in weather, online banking, news, or even ordering a pizza.
Chat is good for business. Research shows sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research.
Read more about top chatbot providers in the market.
With so much competition in the marketplace it’s important for brands to differentiate themselves with unique experiences. A growing demand for personalized shopping, often tied to social media, is highly sought after among online shoppers. With the ability to curate personal collections and browse influencer content, shoppers are enticed by product suggestions specifically tailored to their style.
8. Payment Methods:
Allow customers to pay with any method they choose. Alternative payment options like digital wallet options from Apple, Google, or Samsung are widely accepted and favored for their touchless function. A growing trend in mobile payment is the BNPL (Buy Now, Pay Later) option from vendors like PayPal and Klarna. BNPL provides a broader payment solution for those on a budget who seek big ticket items.
9. Quick Page:
Speed The albatross of all shopping experiences. The slow page load. You have a matter of seconds to impress a shopper once they arrive at your site. The good news is you have established metrics and UI/UX design methodologies in your corner to optimize the experience.
10. Easy Checkout:
The checkout process can be tedious enough with entering multiple fields on a smaller smartphone screen. It’s frustrating to get so close to the “place order” finish line then have the burden of a forced account sign up. It most likely results in an abandoned cart. Create more options for shoppers by allowing them either path to purchase; create an account, or simply checkout as a guest.
Topics: shoppers, customers, customer, things, store, shopping, cart, expect, design, online, search, payment, path, experiences, product.
Understanding COVID-19’s Impact on Ecommerce and Online Shopping Behavior
By the second quarter of 2020, our lives as we knew them had changed significantly. But how have things changed…
Topics: shoppers, social, effect, understanding, online, delivery, continue, ecommerce, sales, retail, shopping, trends, grocery, covid19.
Ushopal looks to charm China’s beauty lovers with niche Western brands
What will China’s answer to Estée Lauder look like in the digital age? According to Ushopal, it will provide a seamless online and offline shopping experience, where China’s savvy beauty shoppers get to discover niche, tasteful brands and learn their stories. Ushopal was founded in 2017 by J&J veteran Lu Guo as an “omni-channel” partner […]
Topics: chinas, charm, shanghai, lau, western, shoppers, million, niche, beauty, lovers, looks, brands, capital, techcrunch, ushopal, yuan.
Using Amazon Pay to Create a Customer-Centric Checkout Experience
Shopper experience lies at the heart of ecommerce. Businesses can succeed or fail depending on how seriously they take customer…
Topics: payment, pay, amazon, customer, create, process, experience, trust, using, shoppers, customercentric, checkout, merchants.
Walmart launches AI-powered virtual clothing try-on technology for online shoppers
Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI technologies to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the […]
Topics: walmart, model, techcrunch, shopping, customer, clothing, aipowered, shoppers, feature, tryon, virtual, technology, launches, choose, online.
What Online Shoppers Expect in 2021
The pandemic-induced shift to online shopping is permanent for many consumers. That's the good news for ecommerce companies. The not-so-good news is those consumers have heightened expectations. Here are seven of them.
Topics: customers, shoppers, media, consumers, ups, shopping, social, online, brands, expect, way.
What is Advanced Search?
Anyone managing an eCommerce business knows how vital site search is to the customer experience. How customers find your products quickly and efficiently based on information such as name, size, color, or SKU can be the difference between a sale or a lost opportunity.
Let’s take a closer look at Advanced Search, commonly used terms in how we talk about it, and top takeaways to remember about Search optimization.
Advanced Search goes beyond the typical search box functionality shoppers use onsite. It allows brands to refine the search and discovery criteria to target user intent and display results quickly and accurately. We’ll discuss four Advanced Search tactics: Multiple Content, Faceted Search, Keyword Discovery, and Intuitive Search.
But first things first – how important is Search really? Consider this: as many as 68% of shoppers would not return to a site if they experienced poor Search performance. Studies show 15% of total users use site search, and this accounts for 45% of total revenue. Site search performance affects the bottom line; if you are not optimizing it, your competitor will.
The Cost of Ignoring Search
Advanced Search allows brands to refine and personalize search and discovery criteria so they find what they are looking for in less time. As user engagement improves so does checkout conversion and loyalty. Frictionless shopping experiences begin with how customers interact with your search functionality.
What can it cost you when you don’t make the investment in search? Plenty. Once your customers land on your site, the clock is ticking for search and conversion. The more obstacles preventing discovery and checkout, the greater bounce rate and ultimately decreased revenue, plus the cost of a damaged brand reputation.
At Elastic Path we have a trusted community of vendor partners and system integrators who bring your commerce platform to life. In the Search and Advanced Search realm, we have established relationships with those partners who do it well, such as Algolia, Bloomreach and Advanced Commerce.
How Do We Talk about Advanced Search?
Under the umbrella of Advanced Search are a few key terms as you think about the outcomes of robust search functionality. Here is a quick primer on what to know:
Multiple Content Types
In this example, a shopper chooses from any number of content types such as subscription type, a category, a collection, or a blog post related to the keyword. From the array of content displayed from a single keyword the shopper has multiple ways to browse and several paths to purchase.
Faceted Search allows shoppers to define search terms by choosing from a range of product information. Shoppers choose from predetermined attributes (such as category, brand, availability, etc.) to find a product with a closer match to their intent.
There may be a disconnect between product descriptions and the language shoppers use in the search box. For example, shoppers may be frustrated searching for knives, when the marketing copy may only refer to the term “cutlery”. To make the product more discoverable, the search function may incorporate customer reviews into the related product function on the product and category pages. End result: shoppers can now find products based on formal descriptions (cutlery), and by language actual customers use in reviews (knives).
Struggling with Your Search Function?
Take a Look at How Composable Commerce Can Optimize the Search Process
Go to Demo Library
Intuitive Search gives instant results where the service or product referenced in the shopper’s search language lives. Given the possible complexity of product information, Intuitive Search cuts down on the time it takes for customers to find exactly what they need and make the purchase.
Top Takeaways to Consider When Implementing Search:
1. Just like the cart, search boxes should be easy to find. With so much revenue riding on search queries, don’t make your customers hunt for the way to start their experience.
2. Put a Search Box (or universally recognized symbol for search like a magnifying glass), on each page of your site.
3. Allow for typos. If a brand name or attribute is misspelled, don’t have the search results return as zero. You will not see that shopper again on your site. Expand your site’s tolerance for spelling errors and alternative spellings.
4. Consider Auto Complete to quickly guide your shoppers to the most relevant results.
5. Use an analytics tool to further identify personas and what your customers want, or inefficiencies in your inventory.
6. Optimize the search function for mobile. With the majority of shopping (and just browsing) happening on mobile devices, the experience must be seamless, or you stand to lose a customer for life.
7. Use Natural Language Processing (NLP) for best search results.
Topics: product, shoppers, language, customers, discovery, ecommerce, function, search, advanced, site, results.
Where Do Shoppers Research Products on Social Media? We Asked 300 Consumers
In 2020, 42% of people used social media channels for product research.
With younger generations getting more and more connected to social media, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct more product research on social than on search engines.
Topics: research, consumers, asked, shoppers, social, ads, platform, posts, product, media, facebook, products, users, marketing.
Why Amazon is Poised to Further Command the Ecommerce Space
The largest Internet company in the world has positioned itself to play a seemingly ever-larger role in online commerce, with its third-party sellers poised to take additional advantage.
Topics: products, brands, shoppers, consumers, ecommerce, space, sellers, online, amazon, command, thirdparty, wins, poised.
Why Landing in a 'TikTok Made Me Buy It' Listicle Isn't Something Your Company Should Be Striving For
It's in everyone's best interests to shop more mindfully.
Topics: customer, shoppers, listicle, tiktok, good, shopping, fact, striving, isnt, thats, mindless, retailers, landing, buy, dont, company, experience.
Why Your Product Catalog is the Key to Social Commerce Success
Billions of people use Facebook and Instagram every day to connect with family and friends worldwide, but these social commerce…
Topics: catalog, tags, include, help, key, size, shoppers, product, products, social, instagram, success, commerce, sizes.
Will Supportive Spending Impact Ecommerce?
The pandemic changed how shoppers think about life generally and the products they use specifically, according to reports from Google, Accenture, and others. This includes picking brands and products for ethical reasons instead of economic ones.
Topics: example, supportive, google, shoppers, social, ecommerce, brands, products, companies, consumers, support, impact, spending, cause.