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  • 10 Ways to Reimagine Retail and Virtual Shopping Since COVID-19 - In the post-COVID era, virtual shopping experiences are revolutionizing the retail landscape, merging the efficiency of technology with the personal touch of traditional shopping.
    Topics: ways, covid19, vr, sunglasses, shopping, technology, ar, retail, online, experience, stores, reimagine, virtual.
  • 10 tips from Philip Kotler to get your message across to the people who do want to buy from you - This expert tells us what to add to this model to be successful in the age of e-commerce.
    Topics: user, tips, right, experience, person, sure, philip, buy, product, tell, offering, shopping, kotler, message, remember.
  • 100 Add to Cart Buttons from Top eCommerce Retailers - Add to Cart buttons – they may be small, but no online retail store can do without them. Since these little, colorful clickables connect the product to the shopping cart, they are essential to the checkout process and ultimately, to your brand’s bottom line. It’s important for any ecommerce merchandiser to put some thought into their store’s Add to Cart button design.  We’ve collected and analyzed 100 Add to Cart buttons from the top online retailers of 2022, as well as from a few niche online stores to give you some design inspiration. If any button sticks out to you, be sure to click on it to visit its native page.  Before we get into the the full breakdown of Add to Cart buttons, some of the major takeaways from searching top eCommerce sites were: All-Caps buttons are going strong amongst online retailers with over half of eCommerce sites (58%) using All-Caps button text The overwhelming majority of sites (70%) use sharp buttons Only 6% of the retailers use a custom Add to Cart button icon like a shopping cart or basket Only 5% of the retailers include the checkout total of the selected item in their Add to Cart button The most popular colors for Add to Cart buttons are black (23%), followed by blue (18%) and ghost buttons (18%) More than a quarter (27%) of sites use a CSS (Custom Styling Sheets) animation upon hovering over the Add to Cart button Here is the Full Breakdown: 100 Add to Cart Buttons       How the Add To Cart Button Can Reinforce Your Branding At first the Add to Cart button may seem like a minor detail, but it has the potential to create an emotional connection with your brand. Your choice of shape, color, font and button text all affect that connection. It’s common for brands to use this kind of intentional design to create personability with the shopping experience, which is why we took note of a few things we noticed from some of our favorite brands that you might want to keep in mind. While best practice indicates not to use all-caps, Promptly Journals' modern, easily consumable all-caps lettering echoes the brand's clean, simple and elegant designs of its journals. With a custom CSS animation that appears upon hovering over the button, it’s almost like Promptly is sliding one of its journals over to you as you add it to your eCommerce shopping cart. Double Under Wonder’s button has a 3D animation that appears to push in upon hovering over it, showcasing the playfulness of their jump rope designs. Old Salt Merchant’s deep navy blue button connects to the brand’s nautical theme origins. Mac Daddy Music Store’s simple, highly functional button emphasizes the functional dependability and product design of its various guitar pedals, pickups and accessories.      Need Further Guidance on Differentiating Your Brand's Customer Experience? Get in Contact with One of Our Experts Contact Elastic Path Add to Cart Button Design and Usability Button Text Web copywriting emphasizes scannability -- perhaps the golden rule of web copywriting is don’t use 5 words when three will do. "Buy Now" may be a stronger call to action than "Add to Cart", but may subtly suggest the user is finished shopping or is making a commitment to purchase without time to review the order.  The beauty of "Add to Cart" is that it is non-committal and assumes the user is still looking around. And if you’re a good ecommerce merchandiser, you’re showing suggested products and a "continue shopping" link from the view cart page. Text Formatting General web usability guidelines recommend sans-serif fonts with high-contrast color selection (high-contrast white on black or dark blue rather than low-contrast blue-on-blue for example). Your add to cart button color should make it easy to consume.  Despite all-caps being generally discouraged in web copywriting, we found 58% of "Add to Cart'' buttons using the text style. Mixed case tends to be the easiest to read, although all lower case is also easy. For example, Ikea slaps small text on a disproportionately wide button forcing some users to squint. Stacking Text Stacking text is not a good idea for links or navigation buttons, and the same goes for "Add to Cart" buttons. Users have come to expect some form of rectangular shape, and when quickly scanning a page, it may take longer to distinguish buttons from decoration, and may even become frustrating. No need to reinvent the wheel, stick to the convention. Button Placement If you offer helpful features on your product pages like wishlists, enlarged photos, color switching, alternate product views, email to friend, size chart, view cart or check out buttons, make sure the "Add to Cart" button is obvious, bright and prominent in comparison. Less important functions can be lighter colored buttons or simple text links. Use Movement and Customization  Using responsive buttons that move or change color helps engage the shopper as they browse and hover over the Add to Cart  button. If you are in a niche market, consider adding definitive icons to represent your brand; such as a dog bone or collar image within your add to cart button, or if you sell baby clothes and accessories using a rattle with animation. These simple touches add connection and an emotional touch to reflect the endearment of new babies and pets.  Track, Analyze, Repeat As I mentioned before, always be testing this critical function. Using any number of analytics functions such as Google, you can track and analyze how your Add to Cart button is performing. You’ll be able to drill down to clicks and conversion rates, and make improvements as necessary to increase those numbers.   What if You Use A Button From a Template? Even if you don't use a custom designed "Add to Cart" button for your shopping cart, choose a button that compliments your site's theme (compliments does not infer it must be the exact same color). And make sure you pick one design and stick with it. Ecommerce thrives on trust, and random buttons erode customer confidence.
    Topics: button, sites, retailers, cart, shopping, color, brands, ecommerce, text, add, buttons.
  • 11 ways to make personalized shopping more effective and profitable - There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success
    Topics: create, profitable, understand, personalization, consumers, need, digital, brands, effective, dopamine, techcrunch, personalized, offer, shopping, ways.
  • - Who doesn’t love to shop? Whether it’s a new piece of technology or some intricate piece of home decor, we are always on the lookout for something new. The convenience of online shopping has made it easy for people to… Continue reading 12 Best Online Shopping Websites in 2023
    Topics: product, online, items, best, customers, shopping, shop, shipping, available, websites.
  • 14 New and Updated Online Video Tools - Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
    Topics: videos, available, media, users, video, online, creators, tools, content, updated, live, shopping.
  • 1K Kirana raises $25 million for its hyperlocal shopping and distribution platform - 1K Kirana, an Indian startup that operates an eponymous hyperlocal shopping app and retail distribution network, has raised $25 million in a new financing round as it attempts to help brands and neighborhood stores reach more consumers. The three-year-old startup’s Series B financing was led by Alpha Wave Global, Info Edge Ventures and Kae Capital. […]
    Topics: distribution, raises, million, hyperlocal, consumers, startup, shopping, techcrunch, items, partner, supply, 1k, retail, platform, kirana, stores, shop.
  • - In 2022, 74.8 percent of Belgian consumers shopped online. This is a higher share than the European average of 68 percent. While Belgians prefer shopping locally, when they do place cross-border orders, these are usually in other countries within the European Union. These data come from the first edition of…
    Topics: belgians, belgian, shopped, share, shopping, european, higher, ecommerce, consumers, prefer, sales, online.
  • 3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data] - Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren't quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions.
    Topics: behavior, product, media, consumers, data, social, trends, users, recommendations, predictions, consumer, state, shopping.
  • 3 Ways Entrepreneurs Can Tailor Their Ecommerce Strategy for Maximum Growth - Ecommerce continues to grow. Here are three things that entrepreneurs need to do in order to find success with it.
    Topics: free, strategy, sellers, tailor, growth, ecommerce, online, smbs, consumers, maximum, customers, platforms, shipping, entrepreneurs, shopping, ways.
  • 4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google - Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.
    Topics: resources, consumers, google, digital, shopping, brands, mindsets, shop, shoppers, according, shopper, cyber, holiday.
  • 4 Online Fraud Concerns for Retailers this Holiday Season and How to Protect Yourself Against Them - The end-of-the-year holiday season, a.k.a. the shopping season, is the time when online retailers suffer the most from fraud attempts. Being aware of the different types of fraud online retailers are exposed to is the first step in protecting against them.
    Topics: website, merchants, retailers, shopping, know, attacks, need, holiday, fraudsters, fraud, gift, online, card.
  • 5 Steps to Level Up Your Social-Commerce Strategy - A dynamic synergy of ecommerce and social media platforms, social commerce is proving to be a dependable sales driver: How to make it pay for you.
    Topics: socialcommerce, marketing, media, steps, ecommerce, customer, level, commerce, sales, million, shopping, strategy, brands, social.
  • 5 Top Reasons Ecommerce Carts Are Abandoned and How to Give Shoppers Checkout Confidence - If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including…
    Topics: sezzle, cart, reasons, payment, customers, checkout, shopping, abandonment, deserted, shoppers, pay, costs, carts, ecommerce.
  • 5 Ways to Capture Millennial and Gen Z Customers - The rise of Millennial and Gen Z powerhouses and how they are shaping the shopping landscape, forcing companies to adapt or risk being left behind.
    Topics: solution, shopping, connected, millennial, flexible, millennials, gen, online, payment, z, payments, experiences, businesses, capture, banking.
  • 5 Ways to Drive Native Mobile Sales with Shop - Consumers are spending more time in fewer apps, meaning brands need to have a mobile shopping strategy in order to remain competitive and relevant. Here's how brands can drive mobile sales with Shop.More
    Topics: shopping, shop, buyers, drive, native, customers, store, strategy, mobile, ways, sales, merchants, pay.
  • 5 Ways to Provide a Positive Customer Experience in Ecommerce - Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
    Topics: provide, customer, shopping, service, ways, mobile, experience, shoppers, online, ecommerce, positive, companies, consumers.
  • 6 Try Before You Buy Brands [+What Marketers Can Learn] - Recently, I took a leap of faith and bought leggings online.
    Topics: marketers, try, buy, items, mattress, customers, consumers, trial, shopping, products, trybeforeyoubuy, brands, learn.
  • 8 Strategies for Google Shopping Ads That’ll Boost Your Conversion Rates - Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar.
    Topics: shopping, thatll, customers, help, conversion, google, rates, product, products, boost, strategies, campaigns, create, ad, ads.
  • 81 Social Commerce Stats Marketers Should Know in 2023 - Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.
    Topics: media, stats, marketers, know, social, shopping, say, statista, hubspot, commerce, consumers.
  • 9 Crucial Headless Commerce Trends to Watch In 2023 - The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies is headless commerce. Headless commerce is a method of dividing the front-end and back-end aspects of an eCommerce platform. This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment. In 2023, headless commerce is expected to become a mainstay of eCommerce operations, with more brands than ever adopting it to streamline their operations and boost sales. In this post, we’ll discuss nine headless commerce trends that you need to know to stay ahead of the competition and take commerce to the next level. The Evolution of Headless Commerce Headless commerce has changed over time. It started as a way to address the limitations of traditional eCommerce platforms. These platforms were often inflexible and limited in terms of customization, making it difficult for businesses to create unique and engaging shopping experiences for their customers.  With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily.  This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. Headless commerce has quickly gained widespread popularity among brands looking for more flexibility and agility in their eCommerce operations. According to a study, over $1.65 billion in financing has been obtained for headless commerce in 2020 and 2021 alone. In addition, 80% of businesses that still don’t practice headless commerce plan to implement it in the next two years. In order for your business to stay competitive, it's crucial to be informed of the latest trends in headless commerce and make the most of your headless commerce strategy. 9 Headless Commerce Trends for 2023 As commerce technologies evolve, integrating headless commerce practices has become an important competitive advantage. To ensure your brand reaches its peak potential in 2023, be aware of these nine crucial headless commerce trends:  1. Mobile-first Strategy A mobile-first strategy is becoming increasingly important, regardless of your industry, in order to maximize both ease of use for your customers and revenue for your brand. With more and more consumers using their mobile devices to make purchases, it’s crucial for organizations to prioritize mobile commerce when optimizing their overall commerce strategy.  Headless commerce allows for more flexibility and customization while creating a mobile-first experience, ensuring a strong brand presence and a consistently frictionless user experience. By adopting a mobile-first strategy powered by headless commerce, you can cater to the changing needs and preferences of your customers without sacrificing back-end functionality. 2. Voice Commerce Voice commerce doesn’t rely on a traditional visual user interface to facilitate shopping. Instead, it uses voice-enabled technology, such as smart speakers or virtual assistants, to let your customers shop at any time that fits their busy schedules.  Voice commerce eliminates the need for a traditional front-end interface altogether, creating a more seamless and intuitive shopping experience. As voice-enabled technology continues to advance and become more widespread, we can expect to see an increase in the adoption of voice commerce as a headless commerce trend. 3. AI & Machine Learning AI and machine learning technologies use data and algorithms to predict customer needs and suggest relevant products or services. This results in a personalized shopping experience, boosting conversion rates and increasing personalization for the consumer.  These technologies can also automate back-end processes like inventory management and order fulfillment. AI and machine learning are quickly becoming foundational elements of both traditional and headless commerce, giving your brand a competitive edge in customer experience management as well as operations. 4. Blockchain Technologies Blockchain technologies allow for secure and transparent transactions without intermediaries like banks or payment processors. Decentralized data storage and management also ensure that data is less vulnerable to hacking or breaches.  In this headless commerce trend, blockchain integration can be used for supply chain management, smart contracts, and secure payment processing in both B2B and B2C contexts. This technology offers faster and more efficient transactions across borders and lowers fees, making it increasingly popular as a headless commerce trend for brands of all sizes. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial 5. Virtual Reality Shopping Virtual reality (VR) shopping gives customers a completely immersive and interactive shopping experience. Your customers can explore products in 3D, interact with them, and easily visualize their real-life use, emulating the experience of viewing products in a brick-and-mortar store.  VR shopping lets eCommerce brands showcase their products in a more engaging way, leading to more confident purchasing decisions and less buyer’s remorse. Also, VR shopping is cost-efficient, eliminating or reducing the need for physical retail space.  As the popularity of virtual and augmented reality experiences of all kinds grows, VR shopping is becoming increasingly prevalent, offering customers a unique and exciting way to shop. 6. Social Media Integration Social media integration has become a vital headless commerce trend as customers increasingly use social media to find and buy products. Integrating social media into a headless commerce strategy creates a frictionless and personalized shopping experience that meets consumers where they “live:” on their favorite social media platforms.  With this headless commerce trend, social media can now be used for more than just colorful posts and ads or for building brand awareness. Instead, customers can now also choose to buy products directly from social media platforms with just a click of a button, a quick comment, or a chat message.  This simple shopping experience reduces abandoned carts and buyer hesitation, making it simpler than ever to boost both short-term sales and long-term revenue. 7. eCommerce Microservices Overall eCommerce revenues are expected to reach $7.5 trillion by 2025. To keep up, brands and retailers are seeking new systems to stand out from the crowd. Microservices are among the top choices for large brands like Amazon, Netflix, and Etsy, and could have major benefits for your organization, too.   Microservices are an effective solution for eCommerce challenges like traffic peaks and risk-free testing of new trends and technologies. They also play well with headless commerce setups and facilitate the building of complex omnichannel systems. These advantages allow for testing the latest payment methods, voice assistants, and progressive web apps without taking significant risks. 8. Omnichannel Presence Customers today expect a seamless shopping experience across multiple channels, including online, mobile, social media, and physical stores. Headless commerce enables retailers to decouple the front-end presentation layer from the back-end commerce platform, allowing them to deliver a consistent and robust user experience across all of these channels. This means that customers can start a transaction on one channel and complete it on another quickly, painlessly, with a consistent brand experience each time.  Moreover, retailers can leverage data analytics and AI to personalize the shopping experience for each customer based on their preferences, behavior, and context. By adopting an omnichannel presence, in addition to other key headless commerce trends like these, organizations can not only increase customer satisfaction and brand awareness but also drive revenue growth and competitive differentiation. 9. Adoption of API-Driven Platforms API-driven platforms provide developers with the infrastructure needed to integrate new applications and services. APIs allow your business to create a flexible architecture that can deftly adapt to changing customer demands and market conditions, leading to innovative and engaging digital experiences for customers.  This flexibility goes hand-in-hand with headless commerce’s premise of customizability. As the adoption of APIs continues to surge, so too does headless commerce integration become more prevalent. Leveraging both together is a great way to multiply and optimize the operational ease and streamlined user experience you would gain from either one or the other, creating benefits that only become more apparent with time.  Choosing the Best Headless Commerce Solution with Elastic Path The commerce industry is crowded with technologies that claim to offer a myriad of benefits with a simple setup. Deciding what technology—and which providers—to trust is far from easy.  Not sure what your business needs to stay competitive in a landscape that is tilting toward headless commerce? No problem—our experts can help you select the tools you need. Get in touch with us today to take your commerce capabilities to the next level.
    Topics: headless, technologies, brands, ecommerce, trends, shopping, commerce, crucial, experience, social, customers, media, watch.
  • Accelerating Online Shopping: 5 Strategies for E-Commerce Success in Europe - If you're looking to improve your e-commerce conversion rate, here are five effective strategies to utilise.
    Topics: strategies, site, consumers, ecommerce, shopping, traffic, success, sources, customer, data, europe, store, online, accelerating, way.
  • Alexa now notifies you when items in your Amazon cart or wishlist are about to go on sale - Amazon is introducing a new Alexa feature that will notify you if an item on your wishlist or in your shopping cart is about to go on sale, the company announced on Thursday. Alexa will now notify users up to 24 hours in advance of a deal going live and then order it on your […]
    Topics: feature, voicebased, amazon, items, techcrunch, alexa, smart, sale, wishlist, cart, order, purchase, notifies, shopping, notify.
  • - Amazon has a massive impact on retail spending in Germany, both online and offline. More than one-third of all purchases in physical stores are preceded by a search for information on Amazon.This is reported by ECC KÖLN, a subsidiary of the renowned IFH KÖLN (Institut für Handelsforschung), in its periodic…
    Topics: offline, consumers, retail, influences, germany, purchases, online, amazon, shopping, german, marketplaces, physical, temu.
  • Amazon is Primed for online domination - We talk about bulls in china shops, but what about bulls running through the streets of entire shopping districts, or other neighborhoods? This morning, Amazon unveiled a new feature that will test just how much of a bull it can be online — beyond its own china shop, so to speak. Prime — its membership-based […]
    Topics: shopping, domination, primed, amazons, thirdparty, prime, merchants, free, techcrunch, pay, amazon, online, products.
  • Amazon’s Alexa app feature lets customers option to scan their shopping receipts for cashback rewards - It’s been said that no one uses Alexa for voice-based shopping. But retail giant still sees the potential for Alexa as a shopping companion — just in a different way. That’s why this month the company quietly rolled out a new feature designed to boost consumers’ use of Alexa’s Shopping Lists: cashback offers. The company […]
    Topics: retail, offers, information, option, scan, techcrunch, receipts, alexa, amazon, app, customers, data, lets, cashback, store, shopping, feature, rewards.
  • Amazon’s cashierless Just Walk Out technology comes to Houston Astros’ Major League Baseball Stadium - Amazon announced today it will bring its cashier-free checkout technology, Just Walk Out, to a Major League Baseball stadium for the first time. MLB team Houston Astros will introduce the Just Walk Out system to two stores at Minute Maid Park, allowing fans to purchase food and beverages. 19th Hole and Market, two food and […]
    Topics: walk, houston, stadium, comes, astros, cashierless, league, shopping, major, store, fans, baseball, techcrunch, amazon, stores, customers, technology.
  • Are People Actually Shopping on Social Media? [New Data] - When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.
    Topics: media, shops, instagram, consumers, shop, social, products, actually, data, facebook, product, shopping.
  • Arrow saves online shopping carts in Southeast Asia - Even in markets where credit card penetration is high, shopping cart abandonment is still a major source of concern for online vendors. Now imagine the situation in Southeast Asia, where many countries have scores of e-wallets, buy now, pay later services and other forms of payment. Bank transfers are also popular option for online purchases, […]
    Topics: asia, major, arrow, online, abandonment, payment, checkout, merchants, saves, shopping, cart, liat, southeast, techcrunch, neo, carts.
  • Black Friday Checklist: How to Prep Your eCommerce Store - Black Friday Checklist: How to Prep your eCommerce Store Black Friday is the official kickoff of the chaotic holiday season. And with heavier traffic in recent years to a digital experience, it’s key for you to prep your eCommerce store for the spike - just as any physical store preps their floor and staff for the holiday wave. Before we dive in on how to best prepare your site, let’s look at a few stats regarding the busiest shopping day of the year. What the Numbers Tell Us After pandemic restrictions were lifted and in-person shopping was greenlit for most of the world, the predictions gravitated towards a shift back to the physical store. However, that’s not exactly how it all played out. eCommerce shopping behavior studies show the needle would not sway dramatically back to the in-store experience. Across global markets, there are accelerated patterns towards post-pandemic shopping behaviors towards the following trends: Buying online for home delivery More time in research/discovery online BEFORE going to a store Buying online for store pickup Black Friday Deals Trend Earlier Retailers are choosing to offer deals ahead of Black Friday, as shopping behavior trends shift to starting the process earlier to “beat the rush,” or perhaps get an exclusive deal. A recent poll tells us as many as 22% of shoppers start as early as October to cross items off their list, with early bird shoppers spending on average $460 more than those who wait until after Thanksgiving. If you offer the deals, your shoppers will come. Follow the data and the demands of your customers. If the data tells you customers are looking for Black Friday deals in October, then set up a plan to have special promotions and marketing campaigns in place to support an early start. This may look like a deeply discounted 3-day early bird sale, or perhaps a special Black Friday sneak peek for loyalty customers with special pricing. Here is a checklist to keep top-of-mind as we enter the busiest shopping season all year long: 1. Set the Course for an Easy Checkout Process 2. Draft & Review Cart Abandonment Emails 3. Check Your Site Performance 4. Be Mobile Friendly 5. Be Promo Ready 6. Glean from Data Analytics 7. Beef up your Social Commerce Strategy 8. Cater to Loyal Customers 9. Beef up your Holiday Merchandising 10. Determine On Call Schedules for Support Teams   Black Friday Prep: A Digital To Do List 1. Set the Course for an Easy Checkout Process. The less friction from discovery to checkout the better. Don’t require shoppers to create an account to checkout. Allow for a guest checkout option. While some shoppers prefer having payment methods or loyalty rewards at a glance available to them at checkout, there are significant numbers of shoppers who want speed and convenience. Meet your shoppers where they are and allow for both. Keep the cart icon front and center at every click through your site. Even better, have a constant numeric reminder of what is currently in cart. It’s important to have a visual cue to the shopper whether it’s empty, full of “maybes” or items that are a sure thing. Allow customers to pay in the way they prefer. That means well beyond traditional credit/debit cards. Offer a range of payment methods to include PayPal, Venmo, digital wallets (Google, Samsung, ApplePay), and an increasingly popular BNPL (Buy Now Pay Later) option like Klarna or Afterpay. Some European markets allow for bank drafts as a method of payment, but this largely depends on what the demand is of your consumer in your geographic locale. 2. Draft & Review Cart Abandonment Emails. As shopping cart abandonment statistics for 2022 reveal, the average cart abandonment rate ranges from 59.2% to 79.8%. Clearly too much revenue left on the table to ignore as a retailer. Here is where personalization becomes your ally. Using auto-generated, targeted emails to customers with abandoned carts is a proven strategy for conversion. Examples include offering a customer additional reward for purchasing such as a percentage, or flat amount with a cutoff date. Some shoppers change their mind about items. Offer alternatives based on their shopping history; sometimes offering a different style or brand, or perhaps accessories to support the category they were shopping such as camping or gaming. 3. Check Your Site Performance. If your site isn’t performing at peak speed, you stand to lose everything you’ve worked hard for as a brand. What is the importance of site performance? You have as little as 50 milliseconds (or .05 seconds), to make an impression on your site visitors. If pages take too long to load, or there is a delay in the checkout process, that is a customer gone for good. Fifty milliseconds sounds daunting, but there are web performance and speed testing tools at your disposal to gauge this critical metric your customers’ experience relies so heavily upon. Let’s take a look at some of the criteria for site speed/performance: How to Test Your Site’s Performance. Programs such as Pingdom Speed Test, GTmetrix, and Google PageSpeed Insights (see a Top 10 list here) help you diagnose problem areas you may not have known existed so you can fix the issue quickly. You’ll be able to see how your site is measuring up across devices, and also geographic locations. Also key to performance is how well your site is ranking in user experience. Does your site load quickly? But also is your site easily navigated? Can your customer find what they’re looking for quickly through your menu or search function?   Dynamic vs. Static Content Management. The difference between the two is dynamic content is anything subject to change based on user input such as product, pricing, or descriptions. This content is stored in a database and is fetched when the user engages with it, otherwise known as async communication. Static content on the other hand is anything remaining the same in the experience such as the navigation menu. Both types of content have distinct yet crucial functions on a site but are managed differently. Load speed is generally case by case so we recommend an API-first/ best-of-breed approach that gives you the flexibility to deliver quick speeds and dynamic content. As you edit dynamic content you want to avoid editing the HTML code as this will cause breaks in your site. Additionally when managing dynamic content, use proper caching and Content Delivery Networks (CDN) to bridge the gaps between dynamic and static content.   Image Optimization. No surprise that visual content engages users. However, high quality imagery means larger files that eat up load time. Using resized and compressed files is a lighter lift for the server to load the image. Within imagery you’ll want to pay attention to the file format. There are four file types: PNG, JPEG, GIF, WebP, and SVG. A general rule of thumb is to avoid GIFs since they do drag on site speed. When choosing between PNGs and JPEGs, PNGs work well for graphics and screenshots, while JPEGs are ideal for photographs. The newcomer is the SVG file format, or scalable vector graphic that renders well in web applications and across other use cases. Lazy load plugins are also useful to only render photos where the user is browsing.   Reduce HTTP Requests. HTTP requests occur when the browser sends a request to the server for information. The fewer requests a website must make the faster the site can load. The amount and the size of the requested files affects load times, however most engaging sites have both multiple and larger files. The best way to address this issue is to run a full report on your site and assess what images are taking the longest to load and if in fact you need them. After you assess what’s needed, you can reduce the file size.   4. Be Mobile Friendly. Having a site optimized for mobile is mission-critical to your site’s performance. If a customer doesn’t have the same flawless experience from laptop, to tablet, to smartphone, you stand to lose. Consider this: 70% of web traffic comes from mobile phones, and 80% of the top-ranked websites are mobile-friendly. The great news is that site performance tools help identify mobile optimization deficits and fixes. As you gear up for the holiday shopping season, it’s an opportunity for cross-collaboration between business and IT teams to address the issue head on given how much it affects user experience and bounce rates. As much as 60% of shoppers won’t return to a site that is not mobile-friendly. Nearly 43% of Black Friday sales in 2021 happened through mobile phones. You’ll want to lean into your developer team to fully optimize your site for mobile. The end goal is to have the exact , flawless experience from desktop to tablet to smartphone. This involves a few tactics such as image optimization as I’ve mentioned above, ensuring your site has a responsive design, and optimizing the above-the-fold content to engage shoppers quicker and for a longer period of time. Additionally, avoid intrusive ads that will hinder your shopper from engaging with your site, especially if they are on a mobile device. Recent studies have found that 96% of eCommerce businesses in North America and 94% in Europe have at least five basic errors in their checkouts. Watch the Webinar to make sure your business is not making them. Go to Webinar 5. Be Promo Ready. Are you prepared to manage the deep deals the holiday season brings? As I mentioned above, if the data shows your customers want the deals and they want them early, are you set up to provide them? Is your site prepped for sales banners front and center on your site driving shoppers to the deals you’ve carefully curated? Is your Order Management System (OMS) prepped with a clear view of inventory and a plan for backorders or pre orders for items that sell out quickly? An OMS can help automate these functions which gives your operations teams more flexibility to handle holiday shopping issues while still satisfying the customer with clear communication and a timeline as to when to expect delivery. 6. Glean from Data Analytics. In the same vein as Always Be Testing, take a look at data from the year before. What drove revenue and what might have fallen flat? What can you tweak from last year’s holiday season? You have customer gold in the numbers. Take a look at what product categories and pages saw the highest volume of traffic. What days of the week saw a spike in traffic? If you had an early bird special or flash sale, analytics and your OMS will tell you how many eyes were on it, and how well it performed revenue-wise. 7. Beef up your Social Commerce Strategy. Selling products through social media channels is currently estimated at $45 billion and expected to triple in the next few years. This figure equates to more than half of U.S. adults alone purchasing through social media. Platforms like Facebook, Pinterest, Twitter, TikTok, and Instagram allow brands to create another channel through curated content and influencer marketing. Perhaps the biggest advantage to social commerce is its power within the discovery phase of the buying journey. Instagram reports 60% of its users discover new products on their platform. When paired with word-of-mouth reviews from people you trust, (or at least share similar tastes) and the ability to tag and highlight products in both Story and Feed, you've got a highly versatile, perpetual sales engine. The path to purchase is expertly laid out from discovery, research, review, one-click purchase, and delivery. As you dive into this holiday season, it’s critical to use social media to your advantage. You’ll be missing out on a significant shopper segment, many of whom will be looking for new products to fit the people on their list. You may consider using live shopping feeds to fully tell your brand’s story and what’s new in your product line, and always make sure products can be purchased within the app using personal information already stored within a profile. In app links easily navigate shoppers to products and one click checkout. Additionally you may consider the power of social proof. As you market your products through a social media shop, offer your shoppers a way to interact with products and share them across the platform. Through the use of hashtags you create, empower your customers to use the hashtag and create their own posts. A two-fold benefit is that your customers peer review your products and have a voice, while enabling customer confidence for the shoppers new to your brand. On the flip side if a shopper is dissatisfied, you as a brand have the opportunity to address the issue. Prior to Black Friday, you may consider having a campaign for your loyal shoppers to share product reviews with a coupon reward or offer like a free gift. Peer reviews increase both customer confidence and conversion. 8. Cater to Loyal Customers. The unicorn of customer personas! Here are a few eye-opening stats on what Lifetime Customer Value (LTCV) or what is often referred to as Customer Acquisition vs. Retention: The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%. It costs up to 7x more to acquire a new customer than to retain an old one. Sixty-five percent of a company’s business comes from existing customers. What does that mean? You have a treasure trove of information on your loyal customers; you know their shopping habits, their product preferences, and even their payment preferences. Take full advantage of these habits by giving them an exceptional customer experience. In the realm of holiday shopping, what can you offer? Plenty. Double the points or rewards on all holiday shopping. Free gifts for loyalty members. A Black Friday “sneak peek” sale exclusive to loyalty members with special pricing. Free holiday wrapping and gift options. A portion of holiday proceeds goes to charity. 9. Beef up your Holiday Merchandising. You have more shoppers now than any other time of year. How will you stand out among the competition? Convenience. Many holiday shoppers find themselves frustrated with what to buy for the loved one/receiver who has everything. Enter gift sets or bundles. If you can afford the cost to offer this type of merchandise, it’s a solution for many harried shoppers trying to check off people on their list. Think of spa baskets, grooming products for men, kids’ items like themed candy and holiday stockings, wine and cheese assortments, or teacher gifts. Additionally for the shopper who is looking for a gift for themselves, you may see dynamic bundling as an offering. This allows the shopper to pick and choose from a selection within the bundle. An example is for the gamers or sports enthusiasts in your customer base. For the gamers, maybe you offer a choice between a headset or an additional monitor, or maybe for the skier, your options include goggles or a choice of gloves. An all-in-one gift option with more selection and control on the user experience side, but with the convenience of a single price point. 10. Determine On Call Schedules for Support Teams. Determine on call schedule for each department. It's not just IT, for example a promo may be broken, or products not published to the catalog. Elastic Path similarly has a plan and schedule in place to offer support for our customers during peak holiday traffic. In Closing Food for thought as you think about future holiday shopping experiences that drive revenue and are meaningful to your customer while optimizing your team’s time. Gartner tells us to look for a trend in how brands interact with products. According to the analyst, companies should invest in more robust product experience management (PXM) solutions. Gartner outlines this shift in their 2022 Strategic Roadmap for Digital Commerce in Direct (D2C) and Indirect Channel report. What does that mean? Brands will fare well who broaden their geographic and channel reach, and do more on the customer experience side. How will they do it? As you think about each of these strategies and tactics to optimize the holiday shopping experience, there are options to streamline it and empower people to solve customer pain points, especially in the role of merchandiser who is pulled in several directions as it is. Eager to talk about what’s next for your eCommerce strategy and how we can help? Reach out to us.  
    Topics: holiday, customer, checklist, shoppers, site, experience, black, customers, products, content, strategy, shopping, ecommerce, offer.
  • Blidz raises $6.6M to expand its Pinduoduo-inspired social shopping app - Gamification and social hooks have become cornerstones across every category of consumer apps these days, and today one that’s using these to build out a new e-commerce platform in Europe is announcing a seed round to give its growth a boost. Blidz — a social shopping app that offers big discounts (many items in categories […]
    Topics: pinduoduoinspired, diercks, 66m, social, goods, blidz, shopping, market, raises, products, app, techcrunch, platform, little, expand, pinduoduo.
  • Calii bags $22.5M to build Latin America’s grocery shopping future - The mobile grocery app automates the supply chain, enabling customers to choose over 5,000 products delivered via a network of micro-fulfillment centers in less than two hours.
    Topics: grocery, company, products, 225m, arrambide, techcrunch, market, montemayor, bags, items, calii, savings, shopping, supply, build, americas, latin, future.
  • Charts: Q4 2021 Digital Advertising Spend - Digital advertising spend for physical products increased in Q4 2021 but at a slower rate than Q4 2020. In this week's charts, we show the spending levels across categories and platforms.
    Topics: advertising, q4, charts, report, search, shopping, growth, paid, spend, digital.
  • - Welkoop was named ‘DHL Best Online Store of the Year 2023’ at the annual Dutch Shopping Awards. The shop, which sells garden and pet products, also took first place in the ‘Pet’ category. Online seller of sleeping products, Cloudpillo, was the winner of the PayPal Best Starting Shop Award. Last…
    Topics: winners, store, award, wins, ecommerce, online, winner, shopping, awards, cloudpillo, shop, best, starting.
  • Did #TikTokMadeMeBuyIt Give Amazon the - It appears that social media platforms and online marketplaces are each heading in each other's direction.
    Topics: amazon, tiktokmademebuyit, users, media, marketing, shopping, commerce, tiktok, social, online, inspire, platforms, needed, push, business.
  • - In today’s EcoCart review, we’re looking at a new start-up introducing intelligent ways of offsetting carbon emissions, and helping businesses go green. Currently, we’re living in a world where customers are increasingly looking to purchase from companies who care. Around… Continue reading EcoCart Review (Apr 2022): Offsetting Carbon Emissions
    Topics: apr, shopping, offset, review, online, emissions, offsetting, impact, carbon, customers, companies, ecocart, company.
  • Ecommerce Product Releases: April 17, 2022 - Ecommerce merchants enjoy non-stop innovation from vendors and service providers. The installment of “Product Releases” includes updates on social commerce, the metaverse, brick-and-mortar, selling on Amazon, and more.
    Topics: merchants, discovery, digital, announced, ecommerce, product, pinterest, commerce, services, releases, shopping, platform.
  • Ecommerce Product Releases: April 3, 2022 - This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes live streaming, next-day delivery, subscription payments, and more.
    Topics: returns, storefronts, releases, ecommerce, product, expansion, platform, merchants, shopping, marketplace, technology, receive.
  • Ecommerce Product Releases: February 3, 2022 - Twice a month we publish a rundown of new services and products that could help merchants. This installment includes headless commerce, AR, AI, and more.
    Topics: releases, fulfillment, catalog, ecommerce, shopping, announced, management, platform, access, product, commerce.
  • Ecommerce Product Releases: January 17, 2022 - Twice a month we publish a rundown of new products and services to help merchants. This installment includes ecommerce design, SMS marketing, next-generation search, live video shopping, conversational commerce, and advertising on Amazon.
    Topics: ecommerce, services, provider, commerce, product, platform, shopping, amazon, releases, brands, search.
  • - Ecommerce statistics: we all love them. Whether it's to motivate our urge to start a new business, marvel at the rapid growth of the ecommerce industry, or to find little tidbits of information that may help our own stores, these… Continue reading Essential Ecommerce Statistics To Strengthen Your Strategy in 2023 (with Infographic)
    Topics: infographic, store, customers, strategy, strengthen, stores, sales, business, statistics, essential, ecommerce, retail, shopping, online.
  • Fast-growing livestream shopping platform Whatnot acquires Pastel Labs, hires VP of engineering - Livestream shopping platform Whatnot has come a long way from being run out of a garage in Phoenix to now a 120-person company, valued at $1.5 billion, that’s expected to grow to over 300 people by year-end as its business explodes. To aid on that front, Whatnot is making two key hires, one of which […]
    Topics: pastel, techcrunch, labs, hires, livestream, company, team, vp, growth, platform, chang, whatnot, lafontaine, shopping, marketplace, engineering, fastgrowing.
  • - Costumer behavior in Germany is shifting. Google Shopping and price comparison sites are 10 percent less popular compared to 2019. When it comes to shoppers’ research before making a purchase, social media and video websites like YouTube have grown more popular among German shoppers. The data comes from the Statista…
    Topics: popular, germany, google, social, websites, media, youtube, germans, purchase, shopping, video.
  • Google sued in Europe for $2.4BN in damages over Shopping antitrust case - Google is being sued in Europe on competition grounds by price comparison service PriceRunner which is seeking at least €2.1 billion (~2.4 billion) in damages. The lawsuit accuses Google of continuing to breach a 2017 European Commission antitrust enforcement order against Google Shopping. As well as fining Google what was — at the time — […]
    Topics: techcrunch, search, damages, google, 24bn, europe, sued, shopping, googles, antitrust, results, commission, comparison, case, service, price, general.
  • Here's What Bed Bath & Beyond's Bankruptcy Really Means for the Future of Retail - New research from investment bank UBS reveals big changes on the horizon.
    Topics: sales, means, retail, stores, bath, bankruptcy, store, research, bed, heres, beyonds, shopping, shuttering, ubs.
  • How 500 Marketers are Leveraging Instagram Shopping Tools [Data] - Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.
    Topics: data, instagrams, tools, surveyed, shop, product, social, instagram, shopping, brands, marketers, leveraging.
  • How Experiential Ecommerce is Digitally Reconceptualizing Human Connection - Experiential ecommerce is changing the way people shop online, as brands shift gears towards humanizing connection.
    Topics: shopping, reconceptualizing, digitally, human, feel, connection, consumers, experiential, brands, ecommerce, experience, user.
  • How Online Retailers Can Recreate the In-Store Experience and Drive Sales - Customers are prioritizing experience when it comes to online shopping, and to meet those expectations, business leaders and entrepreneurs need to focus on these two things.
    Topics: retailers, online, consumers, conversational, customer, experience, instore, feel, support, customers, commerce, shopping, recreate, sales, drive.
  • How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business - Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.More
    Topics: customers, things, business, thats, shopping, lot, nightmare, experience, ring, niche, really, product, rings, customer, youre, turned, different.
  • How to Balance Ecommerce and Brick-and-Mortar Shopping Expectations Through Relationship Marketing - Here's how relationship marketing is critical to balancing ecommerce and brick-and-mortar shopping expectations.
    Topics: data, growth, pandemic, stores, brickandmortar, retail, expectations, physical, ecommerce, shopping, customers, balance, relationships.
  • How to Grow and Scale Your Ecommerce Brand in 2022 - Learn how to harness recent trends and shifts in consumer shopping to propel your sales and scale in 2022.
    Topics: customers, brand, customer, online, grow, need, scale, social, shopping, experience, ecommerce, trends.
  • - How to Maximize Social Commerce in Your eCommerce Strategy Social media is heavily ingrained in our daily lives. As much as we glance at our phones for emails, texts, or a push notification about an order status - engaging with social media is at the front of the line of all the things we keep tabs on in the course of a day. It makes sense when we think about social commerce and how much of what we buy or consume is influenced by platforms such as Facebook, Instagram, Pinterest, Twitter, or TikTok. More brands are seeing the benefits of social commerce, and finding creative ways to integrate it with their eCommerce digital strategy. Social commerce increases brand equity and from what shopping behaviors show a clear driver in revenue. Shoppers increasingly look to social media as a barometer of style; seeking out experiences from fellow users within their trusted circle or popular influencers to “get the look”. Trending more within social commerce is its role in product discovery. Social commerce is also big business. Global social commerce is predicted to reach $1.2 trillion by 2025. Brands need not ignore such a powerful platform to sell products, but also, and perhaps more importantly to shoppers, create a memorable experience. In this post I’ll explore top social commerce tactics for brands to make the most of the social media engine that fuels our culture. Live Shopping Live shopping is the new social commerce darling. With origins in China, it’s permeated throughout North America and Europe with a fair amount of traction. The hook of live shopping is the mixing of three components: commerce, social media, and entertainment. With Facebook’s “Live Shopping Fridays,” shoppers learn about what’s new in the market and have the chance to engage in real time with questions about what they’re seeing. What’s more, if they’re ready to buy they don’t have to leave the app - simply add to cart and checkout with payment information stored to their profile. Live shopping brings to mind another key fulfillment of consumers - the need for connection and personalized experiences. One of the irresistible draws of social media is the idea of curating your own experience. And what’s more, connecting with other people, whether within your circle or strangers to you, on products that mean something. Social media is largely about community, and with live shopping there is a personal element of engagement with the host and others on the stream that people crave. Instagram, Facebook, YouTube, and Twitch are often referenced top social commerce platforms currently supporting the live experience; however Amazon, NTWK, TalkShop, PopShop, and TaoBao are fast becoming live shopping platforms with a global following. Not to be outdone by other social media platforms is the new kid on the block, TikTok. The platform has announced they are testing live shopping experiences in the U.S, after testing in UK and Asian regions. Live shopping has not had as much immediate success in North America as seen across Europe and Asia, but time will tell if that shifts. Social Proof Campaigns Social proof can be successful across brands of all sizes; from major clothing retailers to local makers. By creating a customized hashtag for instance, you allow shoppers to engage with your brand through user-generated content, and share their experiences with a broader audience. Bigger brands often use social proof as a bridge between the physical and digital storefront by using customer social proof as a testimonial of sorts. There are few things as powerful as word of mouth reviews, and seeing real life customers engaging with your product. As much as 94% of online shoppers rely on reviews as social proof for retailers or brands they don’t know about, with Generation Z leading the way at 52% using social media to discover new brands. In-App Purchases Create Ease and Confidence  Shopper convenience and trust are two major draws of social commerce when it comes to checkout. The entire buyer journey is completed without leaving a single site or app. As security becomes a bigger issue with shoppers concerned about the sharing of personal information across multiple sites, checkout is a simple click from a stored payment method on a platform that is vetted and trusted. From discovery, to checkout and delivery, shoppers have a single source of trust and confidence. Social apps allow for more opportunity for experience. With Story, Feed, Reels, and Live Streaming options there is more content in digestible formats. And with in-app links, the purchase can be made from whatever piece of content the shopper is engaging with or viewing without navigating away. Pinterest has long been the place for influencers and tastemakers to build brand awareness especially at the discovery phase. Of the 444 million Pinterest users, 60% start their product search on the platform, and 87% have purchased something they discovered there. When it comes to social commerce heavyweights like Facebook and Instagram, the low cost for initial entry sweetens the deal with standard selling fees, but as first-time sellers will see as they dive deeper into the process, it’s relatively easy to set up and go live. Aside from setting up a business account for each platform, you’ll need to make sure your market is supported and agree to best practices and selling guidelines.  The graphic below shows how the numbers shake out when it comes to social commerce and product discovery. We see a frontrunner in targeted ads, (which tracks with the heightened spend brands are making in social commerce), but tailing close behind are organic posts, product search, and the power of word-of-mouth advertising and reviews. Source: Sprout Social Leveraging Social Media Influencers Brands don’t need a Hollywood dynasty to create confidence or buzz around their products. A social media influencer can be a regional artist well-known in the community. As influencers go, there is significant interest in those that fall into each category of Macro, Micro, Mega, and Nano tiers. Research shows from a survey of how marketers leverage social media, a distinct interest towards working with Macroinfluencers (100K-500K followers) for maximized exposure; however a larger number of survey respondents (90%) tells us that most brands and marketers prefer the Microinfluencer (5K-100K followers). And why is that? It could point to a number of reasons, but perhaps the most telling is the need for brands to fully align with an influencer. Quality wins over quantity. Authenticity is preferred in an influencer over what feels like a scripted sales pitch. While the larger follower numbers may not be there for a Microinfluencer, their message is meticulously aligned to those the brand is trying to reach. It may be the difference between a casual browser and a lifetime customer. Equal Opportunity, Low Cost of Entry An inspired way of looking at social commerce is again, the low cost of entry. Any would-be influencer, local crafter, or major retailer with millions in marketing budget can enter. With so much potential revenue in upwards of a trillion globally the entry investment can be as little as a WiFI connection and a smartphone. Social commerce is not showing signs of waning; with such stiff competition brands are continuously looking for ways to optimize the platform. How will you use social commerce to your advantage? For more resources on what’s trending and what the future holds, check out The Right Now of Mobile Commerce and the Future of Commerce Starts Now ebooks.      
    Topics: social, ecommerce, media, maximize, product, shopping, live, brands, shoppers, proof, platform, commerce.
  • How to Tap into the U.S. Social Commerce Market Through Millennials and Gen Z - With high social media use and a preference for shopping online rather than in-store, these two demographics hold the key to the US' social commerce market potential.
    Topics: shopping, market, z, commerce, media, creators, unlock, online, millennials, gen, social.
  • - A vast majority of German retailers are now selling both offline and online to their customers. According to a study by the industry association Bitkom, this figure stands at 85 percent, up from 77 percent in 2021 and just 66 percent in 2019.Three out of ten online-selling retailers already derive…
    Topics: sales, retailers, commonplace, todays, business, bitkom, germany, shopping, german, physical, hybrid, retail, online.
  • If You Sell Anything Online in 2024, Make Sure You Take These 5 Steps - With shoppers craving connection, retailers that make the human touch part of their ecommerce play could find themselves rewarded.
    Topics: online, ways, customers, sales, brands, ai, steps, human, sure, shopping, sell, retailers, retail.
  • Inclusive live commerce: Engaging live agents to move beyond captioning - Solving for the widest possible range of abilities tends to create unintended benefits for all.
    Topics: standards, shopper, techcrunch, commerce, experience, inclusive, agent, captioning, example, brands, agents, shopping, engaging, live.
  • Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data] - Remember when social media was all about keeping up with your friends and family?
    Topics: dmbased, instagram, social, data, media, launches, saw, past, businesses, coming, marketers, shopping, survey, products, users, tools.
  • - The future of online shopping is here.  Cue, live shopping – a phenomenon that's taken the eCommerce world by storm.  For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live… Continue reading Instagram Live Shopping: Everything You Need to Know
    Topics: questions, streams, shopping, instagram, know, youre, brand, live, need, products, product, customers.
  • Is Live Shopping Right for Your Business? - As technology drives shopper experiences, brands must look for new and innovative ways to reach the customer and make a connection. What is live shopping? Live shopping has its origins in Asian markets, and is fast becoming a staple in North America. You may also hear it called live stream shopping, social shopping, streamable shopping, and live commerce. The popularity of live shopping experiences comes from in part the entertainment value. Most feeds are hosted by an influencer or internet celebrity, and sometimes include movie or TV industry celebrities of a select country who are endorsing the product or brand. As the host introduces the product, attendees have the ability to ask questions in real time and engage with other people watching the feed. Links are available to purchase the item or items without leaving the streaming service or app. In short, any product becomes a shoppable ad. Who are the Leaders in the Live Shopping Platforms Space? Instagram, Facebook, YouTube, and Twitch are often mentioned platforms currently supporting the live experience; however Amazon, NTWK, TalkShop, the Bambuser app, PopShop, and TaoBao are fast becoming live shopping platforms with a following. Here are a few key livestream shopping statistics regarding live shopping and its growing buzzworthiness: Live video will be used for more than half of all shopping by this year People are spending an average of $500 per purchase on live-streamed items The most popular categories to shop include clothing, beauty products, and home Would a Live Stream Experience Augment Your Business? It depends. Consider the following:  If you’re trying to reach a particular generation such as Gen Z or Millennials, you may want to consider offering a live shopping experience. It’s an excellent way to reach new customers who are craving both the social engagement or community of a live feed, and who consider influencers a form of social proof, instilling confidence in a brand or product.  Do you have an existing presence on social media today with an influencer marketing budget and a plan? Investing in social commerce is a segue into live shopping experiences. Customers who follow you across social networks may be expecting or excited to see live stream shopping available and eager to buy with one click. Maximize Social Commerce in Your eCommerce Strategy How will you use social eCommerce to your advantage? For more resources on what’s trending and what the future holds, check out our resources on the Future of eCommerce. Look into the Future Mastering Live Shopping With Multiple Geos, Brands, or Catalogs  If you have certain complexities with your business, live shopping feeds can work in your favor. If you have multiple brands under one umbrella, you sell your products in different locations or perhaps multiple countries, you have an opportunity to create customized, even personalized content.  By Geo or Region  A livestreaming commerce feed helps target particular markets with tailored content for the region, such as content for North American versus European markets, or broken down by regions within a country. It’s also possible to offer personalized content based on your customer data, such as by invitation only sales or new product launches for loyal or rewards program customers.  By Brand Let’s say you’re an apparel retailer with multiple brands. A live feed shopping experience helps you refine the message to your audiences. You may distinguish the event by any number of customer segments or products such as outdoor apparel and accessories by season, footwear, or children’s clothing. Each feed can additionally have its own influencer closely aligned with the brand who resonates with those customers and builds consumer confidence.   By Catalog  Consider the possibilities of creating net new catalogs with the information you’ve gleaned from a live feed. You may discover from engagement during the feed that your customers have an interest in overstock items or a post-holiday refurbished items event. You can then take that information and build a specific catalog based on real customer demand.  Post Show Offers Benefits of the live feed extend out to the post-show experience. Consider an offer to attendees only such as a percentage discount or free shipping after a certain spend. For those who missed the event, consider a follow-up email describing what they missed. As I’ve mentioned before in blogs, FOMO (Fear of Missing Out), is a powerful marketing tool when creating customer engagement and driving conversion.  Knowing that your audience has interest in the product offering already is a leg up in conversion - you already know they intend to buy, it’s a matter of how much they will spend, and what you can do to increase AOV.  Use Live Shopping to Differentiate  As brands compete for market share, you’ll need every tool to set yourself apart from the competition. Another advantage of live shopping feeds is the low barrier to entry. Anyone interested in selling a product or service with an internet connection can in some way create a feed or shoppable opportunity.  Even if your brand is not backed by an influencer shopping app at present, you still have the tools readily available to experiment with live shopping and scale according to your business plan. 
    Topics: experience, brands, consider, feed, live, business, customer, right, shopping, multiple, product, social.
  • Is Your Brand Missing Out on Extra Income? How to Harness the Game-Changing Benefits of Affiliate Marketing - As brands continue to realize the benefits of this marketing strategy, it is likely to remain a prominent fixture in the marketing landscape.
    Topics: online, affiliate, brands, successful, businesses, strategy, products, improve, shopping, rise, embrace, affiliates, marketing.
  • Make it Big Podcast: The Current and Future State of B2B Ecommerce - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,…
    Topics: ecommerce, future, podcast, custom, online, experience, state, b2b, seeing, buyers, shopping, headless, digital, current, big.
  • Marketers Say This Generation is the Hardest to Reach: How to Connect With Them [Data] - Which generation do you think is the hardest to reach with marketing content?
    Topics: say, data, boomers, generations, shopping, products, marketers, reach, hardest, think, discover, gen, product, connect, generation.
  • Michael Mosser Explores New Ways to Win with Walmart Marketplace at Make it Big 2021 - Did you know that 89% of people in the US shopped at a Walmart store last year? At BigCommerce’s 2021…
    Topics: sellers, walmart, mosser, marketplace, big, omnichannel, trust, customer, ways, shopping, michael, explores, customers, things, win, brand.
  • Muni gives Latin American communities buying power through shopping app - Community leaders centralize the orders, suppliers drop off the orders with Muni, which picks and packs them for the community leaders to manage the last-mile delivery and collect payments.
    Topics: gomez, communities, gives, muni, venture, technology, techcrunch, american, latin, community, online, buying, funding, app, leaders, company, power, shopping.
  • New Global Consumer Report Analyzes Latest Online Shopping Trends - Without a doubt, ecommerce is experiencing massive growth. In 2022, global ecommerce sales will exceed $5 trillion for the first…
    Topics: online, report, latest, consumers, pdf, download, trends, pay, analyzes, global, buying, consumer, willing, shopping.
  • Online Shopping Has Shifted to the Edge - In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
    Topics: shopping, edge, brand, product, shifted, revenue, traffic, products, social, shoppers, prefer, consumers, online, site.
  • Online Shopping Statistics Marketers Should Care About in 2022 - Just because we're marketers doesn't mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it's going to be very hard to end up at your destination without a scratch.
    Topics: brand, likely, purchase, statistics, online, consumers, marketers, care, stackla, shopping, report, social, say.
  • Pinterest’s AR shopping feature expands to include furniture and home décor - A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR). Similar technology has already been put into place by major retailers, like Amazon, IKEA and Wayfair, as well as others in the home design space, like Houzz. In […]
    Topics: include, consumers, space, décor, product, users, techcrunch, furniture, expands, pinterests, try, pinterest, ar, feature, shopping.
  • - Google Shopping advertising specialist Producthero is now hosting Google CSS advertisers which were formerly customers of competitor Aisle 3. This enables the company to strengthen its position as Google CSS-partner in Europe. Producthero is a Dutch company that optimizes Google Shopping advertising campaigns for online sellers and brands. It currently…
    Topics: company, css, google, acquires, shopping, customers, producthero, retailers, advertising, advertisers, partner, aisle.
  • Productsup raises $70M to help retailers navigate sales strategies in the choppy world of e-commerce - To many people, e-commerce is synonymous with shopping on Amazon, but the reality is that a retailer has the option to use a bundle of different channels to sell and market products — and many do. Today, a startup called Productsup, which has built a platform that helps retailers navigate that landscape, is announcing $70 […]
    Topics: round, market, shopping, strategies, navigate, sales, retailers, channels, productsup, help, ecommerce, solutions, raises, techcrunch, world, companies, commerce.
  • Seven DTC eCommerce Trends in 2022 - The world of digital commerce is constantly changing, and with the rapid shift to online retailing as a result of the COVID pandemic, 2022 promises to be no different. With this trend in online shopping, the DTC eCommerce industry will only continue to grow. In 2021, U.S. direct-to-consumer (DTC) eCommerce sales reached 129 billion, and are projected to reach 151 this year. Now isn't that crazy!   As DTC businesses continue to prioritize digital commerce experiences, brands are facing more market competition than ever. With that being said, in this blog, I will give a general overview of seven major DTC eCommerce trends you should keep an eye on for your brand to succeed in 2022. What is DTC eCommerce? DTC eCommerce is an eCommerce business model in which brands sell directly to their end customers, as opposed to using third-parties such as wholesalers, distributors, or other retailers. There are many benefits of selling direct to consumers, including: Differentiation: Having full power on decisions, brands can better differentiate themselves as well as their products in the marketplace. Boosted Customer Loyalty: As a result of the direct relationship brands can facilitate with customers, they can build a more loyal customer base. Better Customer Experiences: By being able to have a close relationship with consumers, brands are able to collect direct feedback from them that can be used to create better customer experiences in the future. Direct Control: Without having to rely on parties to sell their products, DTC businesses are able to have direct and full control over their pricing, products, and branding. An example of a DTC eCommerce brand is Glossier, a company in the beauty industry, which uses the platform Contentful to facilitate their sales channels. Through Contentful and social media, Glossier has created a strong, loyal customer base and enhanced customer experiences. Their instagram page consists of 2.6 million followers with a content mix of customer reviews, product promotions, and influencer partnerships to draw in more customers. Today, Glossier is a billion dollar brand company that sells online beauty products, branching into millennial and Gen Z target audience through brick-and-mortar shops to provide the best brand experience possible. Top 7 DTC eCommerce Trends 1. Social and Live Commerce for Expanded Shopping Experiences Shopping on social media platforms and livestreams has become increasingly popular in recent years. According to Swirl, from 2015 to 2020, revenue from online video commerce went from $3.5 billion to $17.6 billion, and that number is expected to be $25 billion by 2023. Platforms such as Instagram offer tags on photos that direct consumers to a brand’s website, where they can quickly purchase the product they were viewing. This immersive shopping experience appeals to consumers as they are able to purchase products that are endorsed by their favorite celebrities or influencers. Livestream shopping is similar to QVC (a televised shopping service that showcases live retail programming 24/7), but consumers now have access to the products at their fingertips.   See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library 2. Consumers Becoming Increasingly Sustainability Conscious Sustainability is at the forefront of consumers’s minds nowadays and companies are following suit. According to a global survey, "66% of global consumers would pay more for sustainable businesses and products." With that being said, many brands are becoming environmentally conscious and shifting away from plastic in packaging and now include the origin of materials used, as well as information on how to recycle them. In addition, many companies now include data about their carbon footprint with their customers. Overall, these trends depict the shift in consumer and brand consciousness toward our natural environment, leading to a bright future for eCommerce businesses. 3. Omnichannel Shopping Leading to Better Customer Retention According to Omnisend, “customer retention rates are 90% higher for omnichannel versus single channel.” An omnichannel approach to eCommerce is being adopted by companies to make the customer experience more convenient. For example, allowing a customer to shop online but return in-store guarantees that the customer has a seamless shopping experience. Furthermore, integrating digital channels enables a company to maintain a consistent brand appearance across all devices. 4. Personalization Means Better Brand Experiences Personalizing the customer experience increases the likelihood that the customer makes a purchase and has a positive experience with the brand. According to Accenture, “74% of consumers would find ‘living profiles’ valuable if they could be used to curate the experiences, offers, and products they receive.” With direct access to customer data, such as browsing history, interests, and searches, brands are able to create unique experiences like hosting a live stream event or even creating a hologram. The ability to personalize also allows companies to more easily adapt to trends, by making changes such as new colorways for products. 5. Delivery and Return Policies Will Become a Key Service Differentiator Studies have shown that delivery fees and return policies are important factors when customers are choosing where to shop. According to Forrester, “about three out of five French, UK, and US online adults prefer retailers that offer free return shipping; about two out of five prefer retailers that provide refunds via the original form of payment.” Free delivery and free returns are services that customers strongly desire, and can cause customers to choose one brand over another. Brands who care about the customer experience should invest in streamlining their delivery and return processes. 6. AI Creates Innovative Ideas AI plays a significant role in omnichannel planning, which enables companies to capitalize on business opportunities in real time. Machine learning is especially useful in forming the demand plan for product attributes, marketing events, and style or color forecasts for the lifecycle of a product. AI automates these processes and drastically reduces the time needed for planners to create manual “SKUs”. 7. Subscriptions Build Up Customer Loyalty As DTC eCommerce continues to grow, many companies have adopted a subscription model that has shown great success with traditional retailers. A subscription eCommerce service offers consumers a lower-cost way to buy what they need. Around half of companies surveyed in 2019 stated that they would implement subscription services to boost customer retention. What’s Next for DTC eCommerce? DTC eCommerce offers tremendous opportunities for brands due to the growing trend in online shopping. Large retailers such as Nike have already begun to shift their focus to appealing to the needs of online shoppers. The cost savings achieved through DTC eCommerce is directly transferred to the consumer, which leads to people preferring DTC eCommerce brands over traditional retailers. Also, DTC eCommerce allows companies to be more adaptable and in control of their distribution. In a fast-paced world where trends are ephemeral, a digital presence is vital. Digital commerce enables DTC brands to keep up with consumer trends and gives them a significant advantage over traditional retailers. Above are just a few of the DTC eCommerce trends that represent how companies are adjusting to the post-pandemic digital world. As companies adopt these trends of sustainability, AI, and personalization, DTC eCommerce will continue to become an approach more companies will look to expand to. For more information on DTC eCommerce, check out our DTC eCommerce page here.
    Topics: companies, products, consumers, shopping, brand, seven, customer, ecommerce, direct, trends, brands, dtc.
  • ShopThing raises $10M to scale its live video shopping marketplace - ShopThing, a live shopping marketplace focused on luxury brands, has raised $10 million in Series A funding led by Origin Ventures, with participation from Pritzker Group and Interplay. The Toronto-based company aims to redesign the way people shop and sell through live video commerce via its iOS app.  Founded in 2018, ShopThing currently has 500,000 […]
    Topics: shoppers, marketplace, company, shopping, shopthing, scale, raises, 10m, techcrunch, video, currently, adhamiboynton, customers, stores, live, purchase.
  • - Shopify is a leader in the ecommerce world when it comes to multichannel selling. The platform offers tools to sync and sell products with sites like Google and Walmart, and you’re able to list or link products on social sites… Continue reading Shopify YouTube Shopping Overview
    Topics: sales, youtube, overview, products, shopping, product, videos, video, app, shopify, google.
  • Shopware, an e-commerce platform that powers 100K brands, raises its first outside funding: $100M from PayPal and Carlyle - The e-commerce boom that started with the COVID-19 pandemic shows little sign of slowing down, and today a company called Shopware, which provides a set of open source tools to power online shopping experiences for some 100,000 mid-sized and larger brands, is announcing $100 million in funding to capture the opportunity. The money is notable […]
    Topics: brands, techcrunch, shopping, online, shopware, tools, paypal, companies, powers, outside, raises, funding, ecommerce, carlyle, business, platform.
  • Sleek wants to be the last shopping check-out form you ever fill out - Sleek is developing a browser extension enabling one-click checkout and cash-back savings.
    Topics: checkout, companies, web, wants, form, shopping, sleek, browser, oneclick, billion, maceachern, capital, techcrunch, works.
  • Snap further invests in AR Shopping with dedicated in-app feature, new tools for retailers - At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing a new in-app destination within Snapchat called “Dress Up” that will feature AR fashion and virtual try-on experiences, and it’s launching tools that […]
    Topics: snapchat, techcrunch, shopping, tryon, invests, inapp, fashion, tools, retailers, feature, snaps, users, dedicated, lenses, snap, ar, technology.
  • Snap upgrades its AR Shopping features with real-time pricing, more product details - Snapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses inside its social app as well as to the analytics shared with Snap’s brand and retail partners. For consumers, the AR shopping features become more practical to use, as they’ll now display key product information, updated in real-time, like […]
    Topics: lenses, snap, features, snapchat, ar, realtime, users, pricing, upgrades, shopping, lens, million, brands, details, product, techcrunch.
  • - Starcart has secured funding to explore new markets in Europe. The Finnish startup offers an ecommerce platform powered by AI that is revolutionizing online shopping.“I am thrilled to announce that Starcart has raised 3.5 million dollars in seed funding”, CEO and founder Pasi Ilola stated on LinkedIn. “With this funding,…
    Topics: users, shopping, secures, funding, company, shop, million, need, starcart, remove, platform, dollars, raised.
  • The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data] - Your marketing strategy can't stay stagnant if the people you're selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs.
    Topics: support, social, consumers, media, products, customers, consumer, shifts, data, small, behavior, biggest, shopping, according.
  • The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers - In 2022, it's clear that Instagram is no longer just a photo-sharing app.
    Topics: shopping, live, report, instagrams, data, marketers, hubspot, blogs, tools, social, benefits, exclusively, instagram.
  • The HubSpot Blog’s 2022 Instagram Marketing Trends Report - If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.
    Topics: say, brands, instagram, leverage, report, trends, blogs, content, marketers, shopping, marketing, followers, effective, hubspot.
  • The ROI on AR: How Augmented Reality is Boosting Ecommerce Sales - It’s easier than ever to add AR and 3D experiences to your store. and data shows that shoppers are craving more personal experiences.More
    Topics: reality, using, sales, getting, used, products, product, ecommerce, 3d, richard, conversion, roi, ar, augmented, boosting, shopping.
  • - Welcome to our ultimate Sezzle review. If you run an online business you know how crucial it is to offer your customers the right payment solutions at checkout. Imagine offering only Sripe as the payment option for shoppers on your… Continue reading The Ultimate Sezzle Review (Dec 2021): A Pay Later Service for Online Shopping
    Topics: online, dec, customers, customer, product, ecommerce, pay, shopping, later, credit, solution, sezzle, review, ultimate, payment, service.
  • Tips for Showing Holiday Shipping Cut-Off Dates & Offers - Holiday shopping season is well off and running and before you know it, you'll need to calm the "will it get there on time?" fears of last-minute shoppers. Great online stores address this anxiety by making holiday shipping cutoff dates easy to find on home pages and product pages. Let's look at some examples and tips: Ulta provides a guide for addressing holiday shipping including package delivery times. Straightforward, uncluttered, and easy to find on their site:   Similar to Ulta’s guide, Harry & David provides a clear call to action (CTA) linking to specific holiday gifts and an offer:   American Eagle dedicates homepage banner space with a CTA to ensure timely delivery by the 24th: In a season rife with supply chain issues and a national labor shortage, some retailers are pushing gift cards and curbside pickup to assuage shipping anxiety. Curbside pickup service remains steady since the pandemic began, while other shopping behaviors have waned. Studies show curbside pickup, BNPL (Buy Now Pay Later), and BOPIS (Buy Online Pickup In Store) saw dramatic increase this year, with curbside up 190% in North America alone. Following holiday shopping behavior trends, top retailers encourage curbside pickup, in-store pickup, and third-party delivery options. Adding to the convenience factor, e-gift cards are promoted as an alternative since shipping is a non-issue, and it provides more flexibility to the receiver to pick out the perfect gift at their leisure.   This retailer clearly states the terms of the “Christmas Delivery Guarantee.” Great use of the word deadline to convey urgency and the chatbot feature on the bottom right for shoppers who have questions in real-time.   For those choosing to ship with USPS, they’ve put together resources under the Quick Tools tab to provide clear guidance on dates and services they offer, including at-home shipping labels and package pickup. Additional kudos for including gift-giving holidays such as Kwanzaa and Hanukkah.     Best Buy offers their own Holiday FAQ linked from their homepage to address shipping and returns, and how to stay safe while shopping amid continued pandemic precautions:   Another winner with Old Navy’s prominent, eye-catching holiday homepage messaging including a CTA to download their dedicated app for the best shopping experience:   Target calls out their holiday price match offer, along with a link to a Holiday Best deals guide (smart copywriting!)   For those selling handmade goods this holiday season, Etsy provides a comprehensive how-to playbook for managing orders and shipping:     Shipping Cutoff Tips: Use clear wording like "Shipping Deadlines," "Shipping Cutoff" or "Order By December ___" rather than just "Shipping Details" or "Shipping Info." Make sure the information is easy to find on the home page and product pages. Include where you ship on your detail page. If different states or countries have different cutoff dates, make this clear. Clearly state any restrictions. If different products have different shipping times, make sure to make that clear. Include all shipping options: standard, expedited, and express. Remember that Christmas is not the only holiday of the season.   Bonus: Offer a guarantee on your schedule. If the order arrives late, issue an e-coupon or gift card, and pay for shipping. Show holiday return policies on home page. Remind last-minute shoppers about electronic gift card options. Check out a complete list of shipping cut off dates (domestic and international) for major carriers.
    Topics: shipping, delivery, offers, curbside, pickup, clear, including, different, provides, shopping, cutoff, showing, tips, dates, holiday.
  • Top 6 Ecommerce Trends You Need to Know in 2023 - In the modern world of accelerated digital advancements, the tech landscape of ecommerce is regularly evolving. With the groundbreaking growth in artificial intelligence and other technologies, how customers interact with respective brands has experienced a prominent shift.
    Topics: customer, online, ecommerce, need, tech, social, trends, modern, know, customers, trend, shopping.
  • Top Shopping Trends of 2023 & How They've Changed [New Data] - Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.
    Topics: data, changed, prefer, products, trends, product, consumers, theyve, zers, gen, media, shopping, social.
  • Turn 'Likes' into Easy Sales — Why Social Commerce is Crucial for Growth - Buoyed by the rise of the creator economy and consumers' changing social media and shopping habits, social commerce has become a growth engine for the retail industry.
    Topics: content, products, likes, media, sales, online, consumers, ecommerce, shopping, creators, turn, social, commerce.
  • Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops - Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through […]
    Topics: mobile, shops, efforts, merchants, shop, users, techcrunch, products, platform, feature, twitter, expands, video, storefronts, ecommerce, launch, shopping.
  • - On December 20, 2021, the State Tax Bureau of China announced that Viya would be fined $ 210 million(¥1.34 billion) for tax evasion. This is the highest fine levied on an individual in the country's history. Later on the same… Continue reading Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
    Topics: products, cyberspace, vanished, livestreaming, receiving, china, market, chinas, evasion, sales, viya, ecommerce, tax, influencer, livestream, kols, fine, product, shopping, taobao.
  • Walmart launches AI-powered virtual clothing try-on technology for online shoppers - Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI technologies to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the […]
    Topics: walmart, model, techcrunch, shopping, customer, clothing, aipowered, shoppers, feature, tryon, virtual, technology, launches, choose, online.
  • What Is Temu, the Amazon Rival Rapidly Gaining Popularity? - The Chinese bargain shopping app has been downloaded more than 10 million times in the U.S. in less than four months.
    Topics: told, temu, site, low, legit, wsj, prices, shopping, business, days, xin.
  • What is Product Merchandising? Examples, Types & More - Imagine that you sell kitchen appliances and a consumer is shopping for a refrigerator. You have the perfect model in stock. The color, style, and features are exactly what this buyer wants, and the price is square in the middle of their budget. But commerce today is complex. This consumer is shopping for refrigerators in-store and online – there are thousands and thousands of options available at their fingerprints. How will your fridge stand out from the competition and emerge as the only refrigerator this customer desires? Product merchandising. Learn about product merchandising and its evolution in the digital era. Then, explore examples of product merchandising that drive sales, boost revenues, and make for strong, sustainable commerce businesses. What is Product Merchandising? Product merchandising is the practice of displaying, marketing and selling products to retail consumers.   As Julie Mall, Vice President of Solutions Engineering at Elastic Path, recently said in an interview with PYMNTS.com about product merchandising: “The challenge is really how to meet the customer where they are with the products they want in that moment.” In other words, product merchandising is about putting in front of consumers product displays that spur the desire to make a purchase. With effective product merchandising, you can offer a smooth, seamless shopping experience to consumers. Your customers will see the products that interest them displayed in a creative, user-friendly way. They’ll be more likely to find exactly what they’re looking for and more likely to complete a purchase. Product Merchandising Types: Traditional vs. Today Product merchandising plays a critical role in the path to purchase. In the past, brands could focus solely on product merchandising in a retail, in-store environment. There, product merchandising refers to displaying for-sale products in a creative, compelling fashion that entices customers to purchase those items and others. With the explosion of online shopping and social media, that singular approach is gone. Remember, product merchandising means displaying a product where consumers are searching and when they want it. So, brands must emulate the in-person shopping experience online. That means having digital tools to answer customer questions, allow for filtered searches, and complete purchases. Product merchandising strategies for digital commerce include: Curated, detailed digital commerce pages, complete with easy navigation and filtered searches Personalized offers based on a customer’s buying habits and website activity Answering customer questions in real-time, without them leaving your website Fast and easy checkout so that buyers don’t abandon their cart Consistent, omnichannel shopping experience whether through the website, mobile, or in-store Giving customers the opportunity to pay now, later, or in installments By adapting product merchandising best practices for modern digital commerce, brands meet customers where they are and boost sales. Why Is Product Merchandising Important? Product merchandising is important because if you don’t do it well, your competition will earn the trust, affection, and business of your customers. Customer expectations are only rising. Having the world at their fingertips means that if you don’t offer consumers a positive, helpful experience both in-store and online, they’ll take their business elsewhere. Product merchandising is about the present and future of shopping, which means that it helps with clearing inventory and upselling but also with improving your commerce operation’s efficiency and cementing brand loyalty. Product Merchandising Examples Now that the best elements of the brick-and-mortar store are being incorporated and enhanced online, you can see strong examples of product marketing any time you shop online. Here are three high-performing, omnichannel product merchandising examples used by leading brands. Pottery Barn: Inspired Layouts and Live Chat Home retailer Pottery Barn is known for creating compelling in-store sets to inspire consumers and allow them to touch and observe qualities such as bedding textures, glassware quality, thread count, and measurements. They’ve created a strong product merchandising experience by emulating this experience for digital. Source: Pottery Barn Notice that in these two interior pages, there are carefully curated specific room designs. These designs are titled “Room Inspiration,” suggesting that while some of Pottery Barn’s core customers may know exactly what products they want, others are open to a more guided commerce experience. Within the “Room Inspiration” pages are icons and information about specific products. Sliding from living room to bedroom to dining room to kitchen gives shoppers a new set of products, and each set of grouped products features a breakdown of the contents, complete with specs, pricing, and SKU information/add to cart. Notice also the chat feature in the bottom right corner. This feature provides real-time support for shoppers as they browse. This way, customers can ask about products or payments or anything else as they would in a store. Live chat on a website is like having a helpful sales associate in a store: it helps avoid cart abandonment, reduce bounce rate, and improve customer satisfaction. Ready to Start Your Unique Product Experience Management (PXM)? Elastic Path PXM combines re-imagined Commerce PIM, Product Merchandising, and Catalog Composer capabilities into one central place for merchandisers to create the complex product experiences that drive conversions and loyalty. Go to Elastic Path PXM Target: #SocialProof In a store, your sales associates might point to popular, well-regarded items and tell customers just how much other people enjoy the products. Product merchandising online involves social proof, too, but it can come directly from the other customers themselves on social media. Retail giant Target’s #TargetStyle is an example of how platforms such as Facebook, Instagram, Pinterest, and TikTok can be incorporated into an omnichannel product merchandising experience. After purchase, Target encourages shoppers to share what they’ve purchased and how they’re using it.  Source: target.com Beyond engaging consumers even after their purchase is complete, the #TargetStyle campaign makes it more likely that other consumers see Target’s products. Ever have somebody tell you over coffee, dinner, or work about how great a store or product is? That’s the type of product merchandising Target is accomplishing. People in consumers’ networks are voicing an endorsement of Target’s product and brand. Deuter: The 360 Degree Experience As technology advances in online merchandising, we’re seeing more virtual and augmented reality product merchandising functions that help to overcome the lack of in-person sight and touch that accompanies online shopping. Take for instance the 360 degree view function now widely used across online retail in this example from Deuter. Source: deuter.com A 360 degree view allows customers to see the backpack from different angles and vantage points, as they would in a store. And in this case, the 360 degree view is augmented with clear demonstrations of where a person wearing the backpack could store their laptop, keys, water bottle, wallet, and other items. Products aren’t two dimensional, so Deuter’s 360 degree digital commerce product merchandising capability reflects how the backpack looks in action and helps consumers make an informed purchasing decision. A Reimagined, Recalibrated Approach to Product Merchandising In today’s commerce landscape, shoppers are more sophisticated and tech-savvy and have less time to shop than ever before. They demand easy navigation and filtered searches to find exactly what they need in seconds. They expect personalized offers based on their buying habits. They take for granted fast page loads and simplified checkout. They prefer options for payment that fit their lifestyle and budget… and if these desires and expectations aren’t met, they’ll take their business elsewhere.  It all means that to succeed in today’s digital commerce environment, every moment consumers spend with your brand must elevate the products they want. It means you need to take product merchandising to the next level with Elastic Path Product Experience Manager (PXM).  EP PXM combines commerce PIM, product merchandising, and Catalog Composer capabilities in a single product. Learn about how EP PXM offers top-tier, first-and-best-of-its-kind merchandising support. Then, connect with an Elastic Path expert to discuss how EP PXM can turbocharge your commerce success.
    Topics: commerce, customers, products, online, shopping, examples, experience, product, merchandising, store, consumers, types.
  • Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data] - If you’ve been on social media lately, you know shopping has taken center stage on most platforms.
    Topics: shopping, platform, facebook, platforms, trust, media, data, shop, social, consumers, hesitate, product, instagram, users.
  • Why Influencers and Ecommerce Should Be the New Power Duo for Your Business - The convergence of ecommerce with social media influencers creates a dynamic symphony of trust, engagement, and sales.
    Topics: influencers, online, sales, social, shopping, product, growth, trust, brands, impact, coupled, brand, ecommerce, digital.
  • Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros] - Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase?
    Topics: trends, media, marketing, brands, future, social, ugc, commerce, selling, pros, data, sellers, content, community, customers, ecommerce, shopping.
  • YouTube teases livestream shopping expansion with co-streams, live redirects - In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Now, it’s furthering that investment with new features for live shopping experiences. At yesterday’s YouTube Brandcast event, where the […]
    Topics: live, costreams, techcrunch, event, teases, viewers, feature, expansion, creators, brands, shopping, livestream, platform, youtube, redirects.
  • Zapt is now Trela; aims to remove the middleman from group food shopping - The inspiration for Brazil-based Trela came from a person buying food for their neighbors directly from suppliers rather than the grocery store.
    Topics: trela, techcrunch, neighbors, shopping, middleman, suppliers, product, zapt, group, company, grocery, remove, aims, food, nazareth, seed.
  • Zippedi is using robots to digitize inventory for last-mile delivery - Luis Vera believes the third time is the charm. The self-proclaimed serial entrepreneur admits that his vision for digitizing retail was a decade or two early when he started his journey in the 90s. Through a pair of startups — Prospect and SCOPIX — he tried a variety of methods to help capture store inventory, […]
    Topics: shopping, store, techcrunch, system, johnson, inventory, digitize, company, vera, retail, vision, lastmile, delivery, zippedi, using, amazon, robots.
  • eCommerce Landscape 2022 - We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.     What’s Driving Innovation?   Using AI to cross and upsell, and visualize purchases (virtual dressing/show rooms) Subscription models Buying behavior influenced by a strong sustainability practice Multichannel customer support Personalized marketing Growing B2B segment with enabled automation Growing D2C segment How to Stay Competitive:  If you sell everything, you’ll end up selling nothing. Carve out your niche by knowing your customer. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals Map the customer’s buying journey from end-to-end with specific touchpoints Monitor customer data and respond to it with testing and engagement Optimize the experience for all devices Barriers to Entry:  Taxing Customs Cybercrime, security issues Intellectual property issues Why Do People Shop Online?   Convenience Safety Faster/zero shipping Broader access to brands Reviews Better pricing With So Many Pros to the Online Shopping Experience, What is a Major Drawback?   Not being able to touch, feel, or try a product prior to purchase (51%) followed by possible breakage, no physical store experience, no interaction, fraud, and delivery issues. Source: 50 Consumers Online Shopping Behavior Trends [Survey] 2022 (brizfeel.com)   With the experience of online shopping driving its popularity and growth, brands must optimize the journey every step of the way. By removing friction points (simplified checkout, diverse payment options, quick loading pages, advanced search, mobile optimization), the path to purchase is easy. Leveraging loyalty programs, AI-powered technology to predict behavior, and merchandising options are crucial tools to conversion and retention.   How Are Customers Finding Brands?   In the initial brand awareness period, retail websites and physical stores (see showrooming), influence a customer’s first pass at a product; however when the buying journey heats up it shifts to more word-of-mouth (product reviews) and social media (social proof) impacts.    What Are People Buying Online?   It may not be surprising to find that electronics and tech top the list for the most popular items purchased online, however, with a saturated market, niche items have emerged in popularity such as shapewear, travel accessories, and health and beauty products.   Source: 50 Top Trending Products To Sell Online in 2022 for High Profits (cloudways.com)    See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. 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    Topics: landscape, product, customer, experience, path, customers, marketing, products, social, online, ecommerce, shopping.
  • - Consumers’ pursuit of more affordable prices is fueling cross-border shopping behavior, according to a consumer study conducted by Worldline in six European countries. The study reveals that approximately half of consumers regularly shop outside of their domestic markets. “The primary driver behind this behaviour are the better value and product…
    Topics: increases, consumers, shopping, payment, online, crossborder, worldline, value, technologies, shoppers, price, wallets, study, drive.