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Top 2022 resources on shopping

Best shopping resource in 2022.
Learn more about shopping to improve your e-commerce strategy.

  • 10 tips from Philip Kotler to get your message across to the people who do want to buy from you - This expert tells us what to add to this model to be successful in the age of e-commerce.
    Topics: user, tips, right, experience, person, sure, philip, buy, product, tell, offering, shopping, kotler, message, remember.
  • 11 ways to make personalized shopping more effective and profitable - There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success
    Topics: create, profitable, understand, personalization, consumers, need, digital, brands, effective, dopamine, techcrunch, personalized, offer, shopping, ways.
  • 14 New and Updated Online Video Tools - Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
    Topics: videos, available, media, users, video, online, creators, tools, content, updated, live, shopping.
  • 1K Kirana raises $25 million for its hyperlocal shopping and distribution platform - 1K Kirana, an Indian startup that operates an eponymous hyperlocal shopping app and retail distribution network, has raised $25 million in a new financing round as it attempts to help brands and neighborhood stores reach more consumers. The three-year-old startup’s Series B financing was led by Alpha Wave Global, Info Edge Ventures and Kae Capital. […]
    Topics: distribution, raises, million, hyperlocal, consumers, startup, shopping, techcrunch, items, partner, supply, 1k, retail, platform, kirana, stores, shop.
  • 2021 Cyber Week Trends Report: BigCommerce Merchants Achieve Record Ecommerce Sales - Following a record-setting 2020 holiday season, the retail industry has been eagerly waiting to see how 2021 holiday ecommerce sales…
    Topics: ecommerce, cyber, trends, holiday, achieve, record, shopping, customers, merchants, gmv, season, sales, bigcommerce, week, report.
  • 3 Types of Reward Programs Every Retail Brand Should Know About - Retailers must be three steps ahead in this fast-moving market.
    Topics: cashback, customers, customer, retail, merchant, experience, types, shopping, brand, reward, online, know, offers, rewards, offer, programs.
  • 3 Ways Entrepreneurs Can Tailor Their Ecommerce Strategy for Maximum Growth - Ecommerce continues to grow. Here are three things that entrepreneurs need to do in order to find success with it.
    Topics: free, strategy, sellers, tailor, growth, ecommerce, online, smbs, consumers, maximum, customers, platforms, shipping, entrepreneurs, shopping, ways.
  • 4 Suggestions to Improve Convenience for Consumers - When it comes to ecommerce, customers expect smooth experiences and convenience -- you need to meet those expectations.
    Topics: ecommerce, suggestions, product, online, customer, social, experience, consumers, shopping, convenience, improve.
  • 5 Steps to Level Up Your Social-Commerce Strategy - A dynamic synergy of ecommerce and social media platforms, social commerce is proving to be a dependable sales driver: How to make it pay for you.
    Topics: socialcommerce, marketing, media, steps, ecommerce, customer, level, commerce, sales, million, shopping, strategy, brands, social.
  • 5 Top Reasons Ecommerce Carts Are Abandoned and How to Give Shoppers Checkout Confidence - If there’s one silver lining about living in an era of wild uncertainty, it’s the surge in digital innovations, including…
    Topics: sezzle, cart, reasons, payment, customers, checkout, shopping, abandonment, deserted, shoppers, pay, costs, carts, ecommerce.
  • 5 Ways to Provide a Positive Customer Experience in Ecommerce - Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
    Topics: provide, customer, shopping, service, ways, mobile, experience, shoppers, online, ecommerce, positive, companies, consumers.
  • 6 Try Before You Buy Brands [+What Marketers Can Learn] - Recently, I took a leap of faith and bought leggings online.
    Topics: marketers, try, buy, items, mattress, customers, consumers, trial, shopping, products, trybeforeyoubuy, brands, learn.
  • 8 Mobile eCommerce Trends Here to Stay - What to Watch: 8 Mobile Commerce Trends Our shopping habits have irrevocably changed in recent years, especially in the fallout of a global pandemic. In the U.S. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. It’s even more alarming to look at where that same revenue stood in 2013 – just a fraction at $41B. When a smartphone becomes as essential to our daily lives as the air we breathe, retailers must respond to mobile shopping behaviors or risk being left behind. As mobile commerce trends constantly evolve, here are the Top 8 trends to watch as 2021 grinds to an end: 1. Mobile Payments Ranging anywhere from bill pay to shopping, to splitting costs among friends and family, mobile payments have hit their stride. According to recent data, digital wallets are expected to become a U.S. $2.4 trillion industry in 2021, with the value of transactions showing an increase of about 24% compared to a year ago. Forecasts point to a further increase in 2023 reaching the amount of $3.5 trillion as far as value is concerned and the amount of $4.6 billion in 2025. With options like Google, Samsung, and Apple Pay, a payment is one click away from a linked bank account, or by using Near Field Communication (NFC) technology the transaction is touchless. The need for cards and cash is obsolete. 2. Single Click Purchases Mobile device shoppers want the path of least resistance went it comes to placing an order. Having to enter the same information multiple times e.g. name, credit card info, shipping and billing info, and email address wastes time and leads to higher rates of shopping cart abandonment, with the burden of having to enter information on a smaller screen. A dedicated mobile app allows order details to be saved in a profile. When the time comes to checkout the purchase is completed in seconds. Big wins for the consumer, who is incentivized to buy more, and to the retailer with an increase in conversions. A simple solution to a fairly onerous pain point. 3. Dedicated Mobile Shopping Apps While we’re on the subject of mobile shopping apps… you’re no longer ahead of the game with an optimized mobile site. The dedicated mobile app is the preferred way to shop from discovery to purchase. Forecasting insights tell us that US consumers will spend over 900 hours on shopping apps this holiday season alone. Moreover, an overwhelming 78% of shoppers would prefer to access a store via app than through a mobile website. (Figure 1: App Annie, 2021)   4. Chatbots Conversational commerce has become a shopper’s delight in the past year. Sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Shoppers prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response. You won’t be hard pressed to find a chatbot provider, with so many options you are sure to find one that meets your needs. Many have significant social media presence, and offer additional benefit such as dialog templates, image, video, and audio enablement, third party integrations, and audience segmentation and targeting capabilities. Read our recent blog post reviewing top chatbot providers and their offerings. Need help evaluating eCommerce Providers? Connect with an Elastic Path expert to answer all of your questions, set up a demo, access a free trial, or discuss pricing options. Get in Touch 5. Social Media eCommerce I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. With so much time spent on sites like Instagram, Pinterest, and Facebook documenting and sharing our lives and personal style, it makes sense to turn to those same platforms to inform our buying decisions. Social e-commerce sales rise year after year as a whopping 3 billion people flock to social media. As people seek out more personal shopping experiences, social e-commerce provides an open space where big brands and small proprietors alike can create and market to those exact experiences. 6. Voice Enabled eCommerce You may have seen an influx of home voice assistants like Siri and Alexa on the market in recent years, but what you may not have noticed is how those applications have affected shopping behavior. Digital voice assistants in use worldwide are steadily on the rise and are set to double by 2024. (Figure 2, 2021 Statista) Further research shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices. What are the most popular activities while using such devices? Top three include: researching products, adding items to cart, and tracking a package. The people have spoken; when given the opportunity to shave off a few extra minutes of their day spent talking versus typing, they’ll take the voice enabled option. 7. VR and AR Enhancements Virtual and augmented reality has created dynamic opportunity to improve the shopping experience, especially when making highly personal or big-ticket purchases online. You may have seen applications to virtually try-on eyewear or have the ability to “preview” what a couch or large accent piece would look like in a room prior to purchase. These applications reduce trial and error and the frustrating consequence of having to return an item. And finally… 8. Mobile App Design Elements With an emphasis on functionality and a user-friendly disposition (think UX design), more mobile apps are adopting design elements to engage shoppers in any way they choose. One of these trends is using a card layout as seen below. The card layout gathers content in a meaningful, clean, and coherent way; this layout also performs well across multiple devices on screens of all sizes. (Figure 3) Interested in more mobile commerce content? Check out our Mobile Commerce Guide for a historical perspective on eCommerce, featuring how mobile commerce came to be absolutely critical to modern shopping behavior and habits.
    Topics: social, billion, app, recent, ecommerce, shopping, stay, voice, shoppers, commerce, media, mobile, trends.
  • 8 Tips to Make the Most of Cyber Monday 2021 - As our shopping habits have moved online, so have our shopping traditions. While Black Friday is usually the biggest shopping…
    Topics: online, tips, marketing, day, drive, customers, holiday, early, consumers, shopping, sales, cyber.
  • 8 Women Founders Talk About the Biggest Missed Opportunities in Retail - From AI and DTC partnerships to disrupting the shopping experience as we know it, these founders have big ideas about what's possible for retail and e-commerce.
    Topics: cofounder, missed, opportunities, value, insights, tiktok, women, retail, talk, shopping, ceo, biggest, good, founders, thats, retailers.
  • AI shopping assistant Karma raises $25 million in Series A funding led by Target Global - AI shopping assistant and shopping network Karma announced that it has raised $25 million in Series A funding led by Target Global followed by MoreTech Ventures, with participation from existing investors including NFX and Altair Capital. Karma allows users to plan their next online purchases, get notified about real-time price and inventory updates, access coupons […]
    Topics: led, users, company, target, friedman, techcrunch, honey, series, karma, raises, funding, audience, journey, million, shopping, wants, coupons, global.
  • Alexa now notifies you when items in your Amazon cart or wishlist are about to go on sale - Amazon is introducing a new Alexa feature that will notify you if an item on your wishlist or in your shopping cart is about to go on sale, the company announced on Thursday. Alexa will now notify users up to 24 hours in advance of a deal going live and then order it on your […]
    Topics: feature, voicebased, amazon, items, techcrunch, alexa, smart, sale, wishlist, cart, order, purchase, notifies, shopping, notify.
  • Amazon is Primed for online domination - We talk about bulls in china shops, but what about bulls running through the streets of entire shopping districts, or other neighborhoods? This morning, Amazon unveiled a new feature that will test just how much of a bull it can be online — beyond its own china shop, so to speak. Prime — its membership-based […]
    Topics: shopping, domination, primed, amazons, thirdparty, prime, merchants, free, techcrunch, pay, amazon, online, products.
  • Amazon’s Alexa app feature lets customers option to scan their shopping receipts for cashback rewards - It’s been said that no one uses Alexa for voice-based shopping. But retail giant still sees the potential for Alexa as a shopping companion — just in a different way. That’s why this month the company quietly rolled out a new feature designed to boost consumers’ use of Alexa’s Shopping Lists: cashback offers. The company […]
    Topics: retail, offers, information, option, scan, techcrunch, receipts, alexa, amazon, app, customers, data, lets, cashback, store, shopping, feature, rewards.
  • Amazon’s cashierless Just Walk Out technology comes to Houston Astros’ Major League Baseball Stadium - Amazon announced today it will bring its cashier-free checkout technology, Just Walk Out, to a Major League Baseball stadium for the first time. MLB team Houston Astros will introduce the Just Walk Out system to two stores at Minute Maid Park, allowing fans to purchase food and beverages. 19th Hole and Market, two food and […]
    Topics: walk, houston, stadium, comes, astros, cashierless, league, shopping, major, store, fans, baseball, techcrunch, amazon, stores, customers, technology.
  • Arrow saves online shopping carts in Southeast Asia - Even in markets where credit card penetration is high, shopping cart abandonment is still a major source of concern for online vendors. Now imagine the situation in Southeast Asia, where many countries have scores of e-wallets, buy now, pay later services and other forms of payment. Bank transfers are also popular option for online purchases, […]
    Topics: asia, major, arrow, online, abandonment, payment, checkout, merchants, saves, shopping, cart, liat, southeast, techcrunch, neo, carts.
  • Black Friday 2021: How Your Ecommerce Store Can Survive the Holiday Rush - It’s that time of year again where retailers and shoppers rejoice. The clock is ticking and the countdown to Black…
    Topics: customers, shoppers, customer, holiday, shopping, history, ecommerce, ideas, sales, online, black, marketing, checkout.
  • Black Friday Checklist: How to Prep Your eCommerce Store - Black Friday Checklist: How to Prep your eCommerce Store Black Friday is the official kickoff of the chaotic holiday season. And with heavier traffic in recent years to a digital experience, it’s key for you to prep your eCommerce store for the spike - just as any physical store preps their floor and staff for the holiday wave. Before we dive in on how to best prepare your site, let’s look at a few stats regarding the busiest shopping day of the year. What the Numbers Tell Us After pandemic restrictions were lifted and in-person shopping was greenlit for most of the world, the predictions gravitated towards a shift back to the physical store. However, that’s not exactly how it all played out. eCommerce shopping behavior studies show the needle would not sway dramatically back to the in-store experience. Across global markets, there are accelerated patterns towards post-pandemic shopping behaviors towards the following trends: Buying online for home delivery More time in research/discovery online BEFORE going to a store Buying online for store pickup Black Friday Deals Trend Earlier Retailers are choosing to offer deals ahead of Black Friday, as shopping behavior trends shift to starting the process earlier to “beat the rush,” or perhaps get an exclusive deal. A recent poll tells us as many as 22% of shoppers start as early as October to cross items off their list, with early bird shoppers spending on average $460 more than those who wait until after Thanksgiving. If you offer the deals, your shoppers will come. Follow the data and the demands of your customers. If the data tells you customers are looking for Black Friday deals in October, then set up a plan to have special promotions and marketing campaigns in place to support an early start. This may look like a deeply discounted 3-day early bird sale, or perhaps a special Black Friday sneak peek for loyalty customers with special pricing. Here is a checklist to keep top-of-mind as we enter the busiest shopping season all year long: 1. Set the Course for an Easy Checkout Process 2. Draft & Review Cart Abandonment Emails 3. Check Your Site Performance 4. Be Mobile Friendly 5. Be Promo Ready 6. Glean from Data Analytics 7. Beef up your Social Commerce Strategy 8. Cater to Loyal Customers 9. Beef up your Holiday Merchandising 10. Determine On Call Schedules for Support Teams   Black Friday Prep: A Digital To Do List 1. Set the Course for an Easy Checkout Process. The less friction from discovery to checkout the better. Don’t require shoppers to create an account to checkout. Allow for a guest checkout option. While some shoppers prefer having payment methods or loyalty rewards at a glance available to them at checkout, there are significant numbers of shoppers who want speed and convenience. Meet your shoppers where they are and allow for both. Keep the cart icon front and center at every click through your site. Even better, have a constant numeric reminder of what is currently in cart. It’s important to have a visual cue to the shopper whether it’s empty, full of “maybes” or items that are a sure thing. Allow customers to pay in the way they prefer. That means well beyond traditional credit/debit cards. Offer a range of payment methods to include PayPal, Venmo, digital wallets (Google, Samsung, ApplePay), and an increasingly popular BNPL (Buy Now Pay Later) option like Klarna or Afterpay. Some European markets allow for bank drafts as a method of payment, but this largely depends on what the demand is of your consumer in your geographic locale. 2. Draft & Review Cart Abandonment Emails. As shopping cart abandonment statistics for 2022 reveal, the average cart abandonment rate ranges from 59.2% to 79.8%. Clearly too much revenue left on the table to ignore as a retailer. Here is where personalization becomes your ally. Using auto-generated, targeted emails to customers with abandoned carts is a proven strategy for conversion. Examples include offering a customer additional reward for purchasing such as a percentage, or flat amount with a cutoff date. Some shoppers change their mind about items. Offer alternatives based on their shopping history; sometimes offering a different style or brand, or perhaps accessories to support the category they were shopping such as camping or gaming. 3. Check Your Site Performance. If your site isn’t performing at peak speed, you stand to lose everything you’ve worked hard for as a brand. What is the importance of site performance? You have as little as 50 milliseconds (or .05 seconds), to make an impression on your site visitors. If pages take too long to load, or there is a delay in the checkout process, that is a customer gone for good. Fifty milliseconds sounds daunting, but there are web performance and speed testing tools at your disposal to gauge this critical metric your customers’ experience relies so heavily upon. Let’s take a look at some of the criteria for site speed/performance: How to Test Your Site’s Performance. Programs such as Pingdom Speed Test, GTmetrix, and Google PageSpeed Insights (see a Top 10 list here) help you diagnose problem areas you may not have known existed so you can fix the issue quickly. You’ll be able to see how your site is measuring up across devices, and also geographic locations. Also key to performance is how well your site is ranking in user experience. Does your site load quickly? But also is your site easily navigated? Can your customer find what they’re looking for quickly through your menu or search function?   Dynamic vs. Static Content Management. The difference between the two is dynamic content is anything subject to change based on user input such as product, pricing, or descriptions. This content is stored in a database and is fetched when the user engages with it, otherwise known as async communication. Static content on the other hand is anything remaining the same in the experience such as the navigation menu. Both types of content have distinct yet crucial functions on a site but are managed differently. Load speed is generally case by case so we recommend an API-first/ best-of-breed approach that gives you the flexibility to deliver quick speeds and dynamic content. As you edit dynamic content you want to avoid editing the HTML code as this will cause breaks in your site. Additionally when managing dynamic content, use proper caching and Content Delivery Networks (CDN) to bridge the gaps between dynamic and static content.   Image Optimization. No surprise that visual content engages users. However, high quality imagery means larger files that eat up load time. Using resized and compressed files is a lighter lift for the server to load the image. Within imagery you’ll want to pay attention to the file format. There are four file types: PNG, JPEG, GIF, WebP, and SVG. A general rule of thumb is to avoid GIFs since they do drag on site speed. When choosing between PNGs and JPEGs, PNGs work well for graphics and screenshots, while JPEGs are ideal for photographs. The newcomer is the SVG file format, or scalable vector graphic that renders well in web applications and across other use cases. Lazy load plugins are also useful to only render photos where the user is browsing.   Reduce HTTP Requests. HTTP requests occur when the browser sends a request to the server for information. The fewer requests a website must make the faster the site can load. The amount and the size of the requested files affects load times, however most engaging sites have both multiple and larger files. The best way to address this issue is to run a full report on your site and assess what images are taking the longest to load and if in fact you need them. After you assess what’s needed, you can reduce the file size.   4. Be Mobile Friendly. Having a site optimized for mobile is mission-critical to your site’s performance. If a customer doesn’t have the same flawless experience from laptop, to tablet, to smartphone, you stand to lose. Consider this: 70% of web traffic comes from mobile phones, and 80% of the top-ranked websites are mobile-friendly. The great news is that site performance tools help identify mobile optimization deficits and fixes. As you gear up for the holiday shopping season, it’s an opportunity for cross-collaboration between business and IT teams to address the issue head on given how much it affects user experience and bounce rates. As much as 60% of shoppers won’t return to a site that is not mobile-friendly. Nearly 43% of Black Friday sales in 2021 happened through mobile phones. You’ll want to lean into your developer team to fully optimize your site for mobile. The end goal is to have the exact , flawless experience from desktop to tablet to smartphone. This involves a few tactics such as image optimization as I’ve mentioned above, ensuring your site has a responsive design, and optimizing the above-the-fold content to engage shoppers quicker and for a longer period of time. Additionally, avoid intrusive ads that will hinder your shopper from engaging with your site, especially if they are on a mobile device. Recent studies have found that 96% of eCommerce businesses in North America and 94% in Europe have at least five basic errors in their checkouts. Watch the Webinar to make sure your business is not making them. Go to Webinar 5. Be Promo Ready. Are you prepared to manage the deep deals the holiday season brings? As I mentioned above, if the data shows your customers want the deals and they want them early, are you set up to provide them? Is your site prepped for sales banners front and center on your site driving shoppers to the deals you’ve carefully curated? Is your Order Management System (OMS) prepped with a clear view of inventory and a plan for backorders or pre orders for items that sell out quickly? An OMS can help automate these functions which gives your operations teams more flexibility to handle holiday shopping issues while still satisfying the customer with clear communication and a timeline as to when to expect delivery. 6. Glean from Data Analytics. In the same vein as Always Be Testing, take a look at data from the year before. What drove revenue and what might have fallen flat? What can you tweak from last year’s holiday season? You have customer gold in the numbers. Take a look at what product categories and pages saw the highest volume of traffic. What days of the week saw a spike in traffic? If you had an early bird special or flash sale, analytics and your OMS will tell you how many eyes were on it, and how well it performed revenue-wise. 7. Beef up your Social Commerce Strategy. Selling products through social media channels is currently estimated at $45 billion and expected to triple in the next few years. This figure equates to more than half of U.S. adults alone purchasing through social media. Platforms like Facebook, Pinterest, Twitter, TikTok, and Instagram allow brands to create another channel through curated content and influencer marketing. Perhaps the biggest advantage to social commerce is its power within the discovery phase of the buying journey. Instagram reports 60% of its users discover new products on their platform. When paired with word-of-mouth reviews from people you trust, (or at least share similar tastes) and the ability to tag and highlight products in both Story and Feed, you've got a highly versatile, perpetual sales engine. The path to purchase is expertly laid out from discovery, research, review, one-click purchase, and delivery. As you dive into this holiday season, it’s critical to use social media to your advantage. You’ll be missing out on a significant shopper segment, many of whom will be looking for new products to fit the people on their list. You may consider using live shopping feeds to fully tell your brand’s story and what’s new in your product line, and always make sure products can be purchased within the app using personal information already stored within a profile. In app links easily navigate shoppers to products and one click checkout. Additionally you may consider the power of social proof. As you market your products through a social media shop, offer your shoppers a way to interact with products and share them across the platform. Through the use of hashtags you create, empower your customers to use the hashtag and create their own posts. A two-fold benefit is that your customers peer review your products and have a voice, while enabling customer confidence for the shoppers new to your brand. On the flip side if a shopper is dissatisfied, you as a brand have the opportunity to address the issue. Prior to Black Friday, you may consider having a campaign for your loyal shoppers to share product reviews with a coupon reward or offer like a free gift. Peer reviews increase both customer confidence and conversion. 8. Cater to Loyal Customers. The unicorn of customer personas! Here are a few eye-opening stats on what Lifetime Customer Value (LTCV) or what is often referred to as Customer Acquisition vs. Retention: The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5% to 20%. It costs up to 7x more to acquire a new customer than to retain an old one. Sixty-five percent of a company’s business comes from existing customers. What does that mean? You have a treasure trove of information on your loyal customers; you know their shopping habits, their product preferences, and even their payment preferences. Take full advantage of these habits by giving them an exceptional customer experience. In the realm of holiday shopping, what can you offer? Plenty. Double the points or rewards on all holiday shopping. Free gifts for loyalty members. A Black Friday “sneak peek” sale exclusive to loyalty members with special pricing. Free holiday wrapping and gift options. A portion of holiday proceeds goes to charity. 9. Beef up your Holiday Merchandising. You have more shoppers now than any other time of year. How will you stand out among the competition? Convenience. Many holiday shoppers find themselves frustrated with what to buy for the loved one/receiver who has everything. Enter gift sets or bundles. If you can afford the cost to offer this type of merchandise, it’s a solution for many harried shoppers trying to check off people on their list. Think of spa baskets, grooming products for men, kids’ items like themed candy and holiday stockings, wine and cheese assortments, or teacher gifts. Additionally for the shopper who is looking for a gift for themselves, you may see dynamic bundling as an offering. This allows the shopper to pick and choose from a selection within the bundle. An example is for the gamers or sports enthusiasts in your customer base. For the gamers, maybe you offer a choice between a headset or an additional monitor, or maybe for the skier, your options include goggles or a choice of gloves. An all-in-one gift option with more selection and control on the user experience side, but with the convenience of a single price point. 10. Determine On Call Schedules for Support Teams. Determine on call schedule for each department. It's not just IT, for example a promo may be broken, or products not published to the catalog. Elastic Path similarly has a plan and schedule in place to offer support for our customers during peak holiday traffic. In Closing Food for thought as you think about future holiday shopping experiences that drive revenue and are meaningful to your customer while optimizing your team’s time. Gartner tells us to look for a trend in how brands interact with products. According to the analyst, companies should invest in more robust product experience management (PXM) solutions. Gartner outlines this shift in their 2022 Strategic Roadmap for Digital Commerce in Direct (D2C) and Indirect Channel report. What does that mean? Brands will fare well who broaden their geographic and channel reach, and do more on the customer experience side. How will they do it? As you think about each of these strategies and tactics to optimize the holiday shopping experience, there are options to streamline it and empower people to solve customer pain points, especially in the role of merchandiser who is pulled in several directions as it is. Eager to talk about what’s next for your eCommerce strategy and how we can help? Reach out to us.  
    Topics: holiday, customer, checklist, shoppers, site, experience, black, customers, products, content, strategy, shopping, ecommerce, offer.
  • Black Friday Cyber Monday 2021: Data on $6.3 Billion in Sales - Black Friday Cyber Monday 2021 was the biggest to date, with Shopify merchants seeing a 23% increase in sales compared to 2020. Here’s everything the numbers tell us about how customers are doing their holiday shopping.More
    Topics: businesses, billion, customers, bfcm, data, canada, small, sales, independent, black, cyber, shopping, local.
  • Black Friday data adds to evidence e-commerce growth is slowing - No, the secular shift to online shopping will not reverse. But it is also seemingly reverting to slower growth rates.
    Topics: evidence, billion, techcrunch, shopping, black, slowing, data, public, ecommerce, adds, online, earnings, spent, missed, markets, growth, share.
  • Blidz raises $6.6M to expand its Pinduoduo-inspired social shopping app - Gamification and social hooks have become cornerstones across every category of consumer apps these days, and today one that’s using these to build out a new e-commerce platform in Europe is announcing a seed round to give its growth a boost. Blidz — a social shopping app that offers big discounts (many items in categories […]
    Topics: pinduoduoinspired, diercks, 66m, social, goods, blidz, shopping, market, raises, products, app, techcrunch, platform, little, expand, pinduoduo.
  • Calii bags $22.5M to build Latin America’s grocery shopping future - The mobile grocery app automates the supply chain, enabling customers to choose over 5,000 products delivered via a network of micro-fulfillment centers in less than two hours.
    Topics: grocery, company, products, 225m, arrambide, techcrunch, market, montemayor, bags, items, calii, savings, shopping, supply, build, americas, latin, future.
  • Casual Observations on Social e-Commerce - While my purchases via social media are limited in scope, I’m fascinated and admittedly a bit hooked on what’s new on these apps for sale. I’ve spent more than a few hours scrolling when my intent was to unwind and shut off screen time. Oh well. There are worse habits I’m sure… I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. With so much time spent on sites like Instagram and Facebook documenting and sharing our lives, it makes sense to turn to those same platforms to inform our buying decisions. The existence of influencers on these apps further drives that purchase when I’m ready to live my best life in that handmade sterling silver earring and bracelet set, frolicking on the beach, with not a care in the world. As I peruse social media for the next thing I must have, I’ve noticed a few app’s best practices catch my eye, and keep my cart full.   Instagram Envy: The effects of a global pandemic forced people to shop and sell their wares in new ways. Instagram invested heavily in the new social marketplace and I’m here for it. The effortless, and downright gorgeous layout in-app makes it easy to search my favorite brands and what the latest makers have on deck. I scroll the top navigation bar for more shops, live feed, tutorials or collections, and one of my favorite tabs the “Drops” – where I find the latest and greatest in the brands I follow, complete with a Get Reminder date for when the drop is official. Do I really need what’s coming this fall from the casual cool of Adidas loungewear? The answer is no, but oh how I love to look. In my cart the now? A sample collection of original greeting card designs and handmade enamel pins from a small stationery company. I love to send hand-written cards for all occasions to the people in my life, and in a past life I was once a greeting card writer. (No, writing them is actually not that easy.) Checkout is pretty streamlined with a variety of credit card and a few secure mobile payment options – and just like that, within a matter of days I’ve got a cheery addition to my greeting card library. Plus, I’m supporting a small business. All good things in my book. As I was scrolling the other night, I noticed an alternative use of the story stickers that typically drive sales to a featured product. Within this celeb’s story, it was used as an in-story link for a charity donation. Yes! I will donate to the charity ride. And thank you for asking!   TikTok Shopping Madness: I’m relatively new to TikTok and its frantic pace, but I admit it’s growing on me. I find I can’t resist live video of a cat dressed in a chef’s hat baking a pie, while Louie Prima’s rendition of “Pennies From Heaven” coos in the background. Incredibly endearing, addictive, and worth a follow. The app opened the commerce floodgates recently, an endeavor 18 months in the making. It’s relatively new to market, but in a recent Yahoo article the company reports a descriptor of what the new capabilities offer: “With product links, brands can feature one or more products directly from organic TikTok videos and direct users to product pages. Live shopping offers real-time demos or live streamed product showcases with concurrent links to buy products and services. Collection ads allow brands to add custom, swipe-able product cards to in-feed video ads, while dynamic showcase ads can serve personalized, targeted ads based on users’ interests”. If the experience is anything like their 1 billion-strong mix of eclectic users and influencers, it will be worth the ride. Bring on the baking cats. Pinterest: The Matron or Social e-Commerce: She’s got style, she’s got class. Pinterest is the place for people who love to curate, browse, and enjoy collaborating with other good taste makers. The setup is flawless. I’ve chased down many a handbag or a duvet cover I spotted in-store to comparison shop on the app. While it can sometimes be frustrating to click on a new favorite only to find it out of stock, the app does a thorough job of filling your feed with alternate items. Because I follow several food/entertaining boards, related content is pushed to my shopping page, so I won’t miss a recipe or reason to celebrate around the table. Not to mention the pleasure I get creating fantasy boards of dreamy Italian vacations, and shiny new Airstreams just begging for a national park tour. Social e-Commerce is here to stay in sweeping ways: Social e-commerce sales rise year after year as a whopping 3 billion people flock to social media. As people seek out more personal shopping experiences, social e-commerce provides an open space where big brands and small proprietors alike can create and market to those exact experiences – much to the growth of their bottom line and influencer status.  
    Topics: im, ads, observations, live, ecommerce, brands, media, product, ive, card, shopping, casual, social.
  • Charts: Q4 2021 Digital Advertising Spend - Digital advertising spend for physical products increased in Q4 2021 but at a slower rate than Q4 2020. In this week's charts, we show the spending levels across categories and platforms.
    Topics: advertising, q4, charts, report, search, shopping, growth, paid, spend, digital.
  • Curated wants to be the expert in your pocket when making that next big purchase - Consumers answer a few questions about the products they are looking for, and Curated will match them to a category expert who provides a list of personalized recommendations.
    Topics: product, pocket, expert, vivas, series, purchase, big, curated, used, shopping, right, techcrunch, company, million, wants, making, round.
  • Cyber Week online spending down 1.4% to $33.9 billion as U.S. consumers shopped earlier this year - Consumer awareness of supply chain shortages and even earlier deals may have contributed to a slight decline in U.S. e-commerce sales during Cyber Week — the kickoff to the holiday shopping season that runs from Thanksgiving Day through Cyber Monday. Last year, U.S. consumers spent a record $34.4 billion during Cyber Week, up 20.7% from […]
    Topics: record, shopping, holiday, week, consumers, yearoveryear, online, sales, cyber, billion, shopped, spending, earlier, techcrunch, adobe.
  • - In today’s EcoCart review, we’re looking at a new start-up introducing intelligent ways of offsetting carbon emissions, and helping businesses go green. Currently, we’re living in a world where customers are increasingly looking to purchase from companies who care. Around… Continue reading EcoCart Review (Apr 2022): Offsetting Carbon Emissions
    Topics: apr, shopping, offset, review, online, emissions, offsetting, impact, carbon, customers, companies, ecocart, company.
  • Ecommerce Briefs: Walmart; Amazon Logistics; Holiday Shopping - "Ecommerce Briefs" is my occasional series on news and developments that impact online merchants. In this installment, I'll focus on Walmart's ecommerce activity, Amazon's parcel delivery, and consumers' holiday shopping intentions.
    Topics: ecommerce, shopping, consumers, announced, walmart, holiday, stores, shoppers, shop, briefs, parcel, amazon, logistics.
  • Ecommerce Chatbots 101: What Are They And Do You Need one? - There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying. They demand convenience and speed and are more than willing to find an alternative when they have negative experiences, or their expectations aren’t met. When only 9% of consumers today say they’re brand loyal, it’s vital that companies make it as simple and frictionless as possible for customers to connect with their business. Whether they’re purchasing a product for the first time, a returning customer looking to connect with support or return products, businesses need to provide positive, seamless experiences. This is why chatbots have become such a hot commodity for ecommerce companies. According to drift, they are the fastest growing brand communication channel. Gartner even predicted that chatbots would power 85% of customer service interactions by 2020 and Nielsen found that 56% of online shoppers said they preferred to resolve issues through messaging apps than call customer service. Chatbots can even act as another purchasing pathway. In fact, ecommerce chatbot transactions are projected to amount to $112 billion by 2023. In this post we will dive a little deeper into chatbots and answer some of the top questions you might have, including: What are ecommerce chatbots? Why you should be considering them How chatbots work How to determine your chatbot strategy Examples of killer chatbots in action today What is a chatbot? So what is a chatbot? A chatbot is a computer program designed to simulate human conversation, either as voice or text communication. They allow consumers to quickly and digitally interact with companies, without having to talk to a real person. In many cases, chatbots are artificial intelligence (AI)-based programs designed to provide answers or support for consumers based on pre-defined programs or specific keywords. They can also however, help facilitate live conversations between businesses and customers, speeding up response times to support inquires and improving the overarching consumer experience. What are the benefits of chatbots in ecommerce? According to HubSpot, 90% of customers rate an “immediate” response as essential or very important when they have a customer service question. 60% of customers define “immediate” as 10 minutes or less. Having the ability to answer questions 24/7, either automatically or via live chat, is the number one benefit of chatbots according to consumers (source: Drift). However, there are several other advantages, especially for ecommerce businesses: Boosted revenue through conversational commerce. This includes enabling a full cart & checkout process through chatbots, whether that’s in Facebook messenger or other social media pages, in messaging apps or event over text. Reduced abandoned shopping carts. You can trigger your bot to send a private message to consumers that never finished checking out a reminder and request to complete their purchase. According to chatbot magazine, Using abandoned cart chatbots alongside Messenger boosts eCommerce revenue by 7-25%. Prevent returns. Ecommerce chatbots can preemptively intervene in a shopping process that might go wrong based on certain behaviors. Save on customer support costs and give your team time back. According to IBM, chatbots can save businesses as much as 30% on customer support costs. Setting up chatbots to cover the basic support questions that you get over and over again will help you avoid having to consistently answer them live, meaning your team can focus on the more difficult inquiries, and you don’t have to hire more staff. Personalize shopping. Personalized recommendations are one of the most important features a business can leverage, and chatbots are one way to deliver them. According to Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Depending on the complexity of your bot, you can use it to understanding a customer’s preferences and cater product recommendations accordingly. Chatbots will ultimately help alleviate some of the most frustrating experiences online shoppers face, including hard to navigate sites, poor search experiences, the inability to find answers quickly, and poorly designed mobile experiences. How Chatbots work A key differentiator between chatbot tools is whether they’re rules-based scripting or leverage learning algorithms and natural language processing. Chatbots are programmed with conversation trees, a mapping of “bot says / user says” dialogs. Responses can be closed (predetermined) or open (type a question/response), or a mix of both. Image: Chatteron.io Demo Scripted scenarios are great for common customer support inquiries that can easily be served by quick answers or links to shipping and return policies, or similar content. Of course, this limitation may leave customers unsatisfied. Some rules-based chatbot tools allow you to transfer a user to a live agent if their questions can’t be resolved by the bot. More nuanced chat requires natural language processing to infer intent and to map open responses to bot replies. A chatbot using NLP (natural language processing) looks at a user’s utterance, parse out entities to infer intent. It then matches intent to predetermined intents you create, such as “showGifts.” Utterance is what the user says. For example, “I’m looking for a gift for my 3-year old son.” Intent is what it sounds! It’s what your user most likely wants to know or do. Entities are data buckets that include keywords and phrases with similar characteristics that modify user intent. For example, “gift ideas,” “gift suggestions,” “gift recommendations,” “gifts,” “best gifts for,” “presents for,” “present recommendations.” And “3 year old son,” “three year old boy” “3 yr old,” “toddler boy,” “son,” et cetera. Natural language programming can match intent to pre-built responses more flexibly than rules-based bots. But NLP without a machine learning component falls short of truly being “AI-driven.” AI chatbots will recognize patterns and optimize itself based on user interaction and feedback, but often require human training to fine-tune their algorithms. *Chatbot solutions that use NLP but don’t include training capabilities are not considered AI chatbots in this guide. Whether you choose a rules-based, NLP-enabled or full-on AI chatbot solution, be prepared to invest time in mapping out and scripting conversation trees, building sets of entities and defining intents. Many chatbots offer pre-built templates to guide your conversation, but still require contextual input from you. Also, keep in mind good AI requires more training before release than people think. Natural language processing doesn’t just “know everything” out of the box.   Looking to commerce enable your chatbot? Join the many brands leveraging conversational commerce today. Chat with an Elastic Path expert to see how our headless solutions will help. Go to Post Determining your chatbot strategy There are a few types of chatbots to consider, and which route you choose will depend entirely on your business strategy. You may want to enable support, personalized shopping, or even transactions from within your bot. You may also decide at the end of the day that you want your bot to be purely informational, helping users find resources and answer questions themselves. Minimum viable chatbot If your goal is simply to make live help available 24/7, relieve chat agents of the 70% of questions that can be handled by a chatbot, or configure light product recommendation dialogs, you’ll be covered by any business-user friendly, self-service tool. Most support Facebook Messenger and/or your own site widget, and many use natural language processing to match responses to intent. Facebook Messenger Marketing If chat is one part of a larger Facebook marketing strategy, including cart recovery, automated sequencing (remarketing) and ads, look for platforms that include these tools. Advanced chatbots If you see conversational commerce as a key initiative, you want more flexibility to train your AI, deploy to multiple messaging platforms, devices and touchpoints, and own your code. Look for a build framework that jives with your platform, cloud services and IT’s preferred programming languages. Choose your Channel(s) You may opt to host your own chatbot, or leverage third-party messenger applications such as Facebook Messenger, WhatsApp, WeChat, Telegram, KiK or Skype. You may also want to jump into voice commerce, integrating with Alexa or Google Assistant. Why use Facebook Messenger Chatbots First-movers like 1-800-Flowers, ASOS, Sephora and Nike have all embraced Facebook Messenger, thanks to its high user adoption rates and in-chat purchase capabilities (63% of shoppers are willing to buy through SMS). Messenger chatbots support natvie payment through Facebook Pay (US only) or Stripe. Image: ChatbotGuide.org An added benefit -- whether a visitor engages with your Facebook chatbot or not, they can be retargeted through Messenger with offer codes, cart recovery messages, back-in-stock alerts and other notifications (with up to 80% open rate). Some Facebook chatbot vendors described below allow you to build and manage segmented “automated sequencing” campaigns in addition to building chatbot scripts. Why use your own chatbot To ensure all-inclusivity, consider using your own chatbot. You can use multiple bots, but keep in mind the impact on performance when running multiple scripts. You may choose to leverage Facebook Pixels for Messenger retargeting without using a Messenger bot as your on-site concierge. Why explore voice commerce While only 2% of Alexa owners made a voice purchase in 2018, voice-enabled commerce has since become a touchpoint within a broader shopping journey. Just over ten percent (10.8%) of digital shoppers used Alexa for shopping in 2020. 47% of smart speaker owners (around 25 million in the US) use voice assistants for product search and research, and 43% use them to make shopping lists. If you want to get in early on this action (like Walmart’s Voice Order), consider building Alexa Skills or Google Assistant applications. Identify Your Must-have Ecommerce Chatbot Features Regardless of whether or choose to build or buy your bot, you should know your must-have features before you get started. Make note of any of the following that apply to your project: Team collaboration Voice capabilities In-chat payments Live chat takeover Integration with email, CRM, accounting, analytics, etc Ability to train your AI Extensibility to devices, systems and third party platforms Multi-language support Tagging and user segmentation Remarketing and SMS notifications Built-in user and A/B testing Many bot options offer features that can address the above list Drag & drop UI Developer support 3 Examples of Chatbots in Action With the general growing acceptance of chatbots from customers, they have quickly become a staple channel for brands across a wide array of industries. 34% of online retail store customers accept AI chatbots, more so than in any other industry. While retail businesses and their consumers might have been some of the earliest adopters, we are seeing companies in a wide array of industries including travel, leisure, banking, and finance, implement chatbots as a part of their overarching business strategy. Lulus Popular online clothing retailer Lulus leverages their website chatbot to help customers understand more about what size will fit them, answer questions about tracking & orders, give stylist advice, and even offer specific bridal support.   Bank of America Bank of America, one of the leading banking brands today, offers a personal financial assistant, called Erica, that can be access via their online portal or through their mobile App. With Erica, users can quicky look up their bank account information, recent activity, pay bills, schedule appointments, report fraudulent activity, or request budgeting support. Users can also set up bill reminders, monitor recurring payments, or even credit score changes with FICO Score Insights. Erica reached 7 million users by 2019, one year after debut, and completed over 50 million secure client requests. .        Sephora Beauty giant Sephora is at the top of our list for a number of different ecommerce experiences, including providing one of the world’s leading omnichannel ecommerce experiences, and their chatbot is no exception. Sephora actually offers three different chat experiences, two on Facebook, and their Kik bot. Between the three, customers can book in-store beauty appointments, leverage the brand’s iconic AI Color Match (an experience allowing customers to find the best shade of makeup for their skin tone), find tips and how-to videos, and read reviews. In implementing Kik, Sephora noted that once a user engages, they will send on average 10 messages a day. Conclusion Chatbots are HOT. They help brands build better customer engagement by enabling them to answer questions or support inquires quicker, provide personalized recommendations, and can improve the bottom line by facilitating in-chat commerce and reducing returns and abandoned shopping carts. Any business looking to boost brand loyalty and revenue should consider adding a bot to their channel mix.
    Topics: need, messenger, shopping, chatbots, bot, chatbot, ecommerce, support, facebook, customers, user.
  • Ecommerce Product Releases: April 17, 2022 - Ecommerce merchants enjoy non-stop innovation from vendors and service providers. The installment of “Product Releases” includes updates on social commerce, the metaverse, brick-and-mortar, selling on Amazon, and more.
    Topics: merchants, discovery, digital, announced, ecommerce, product, pinterest, commerce, services, releases, shopping, platform.
  • Ecommerce Product Releases: April 3, 2022 - This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes live streaming, next-day delivery, subscription payments, and more.
    Topics: returns, storefronts, releases, ecommerce, product, expansion, platform, merchants, shopping, marketplace, technology, receive.
  • Ecommerce Product Releases: February 3, 2022 - Twice a month we publish a rundown of new services and products that could help merchants. This installment includes headless commerce, AR, AI, and more.
    Topics: releases, fulfillment, catalog, ecommerce, shopping, announced, management, platform, access, product, commerce.
  • Ecommerce Product Releases: January 17, 2022 - Twice a month we publish a rundown of new products and services to help merchants. This installment includes ecommerce design, SMS marketing, next-generation search, live video shopping, conversational commerce, and advertising on Amazon.
    Topics: ecommerce, services, provider, commerce, product, platform, shopping, amazon, releases, brands, search.
  • Fast-growing livestream shopping platform Whatnot acquires Pastel Labs, hires VP of engineering - Livestream shopping platform Whatnot has come a long way from being run out of a garage in Phoenix to now a 120-person company, valued at $1.5 billion, that’s expected to grow to over 300 people by year-end as its business explodes. To aid on that front, Whatnot is making two key hires, one of which […]
    Topics: pastel, techcrunch, labs, hires, livestream, company, team, vp, growth, platform, chang, whatnot, lafontaine, shopping, marketplace, engineering, fastgrowing.
  • Google fails to overturn EU’s €2.42B Shopping antitrust decision - Google’s challenge to a 2017 EU antitrust finding against its shopping comparison service (Google Shopping) has been largely dismissed by the General Court of the European Union. It’s an important win for the Commission’s antitrust division, which — in recent years — has brought a string of enforcements against big tech, including multiple decisions against […]
    Topics: market, googles, overturn, decision, shopping, services, court, fails, google, eus, commission, search, general, antitrust, comparison, techcrunch, 242b.
  • Google sued in Europe for $2.4BN in damages over Shopping antitrust case - Google is being sued in Europe on competition grounds by price comparison service PriceRunner which is seeking at least €2.1 billion (~2.4 billion) in damages. The lawsuit accuses Google of continuing to breach a 2017 European Commission antitrust enforcement order against Google Shopping. As well as fining Google what was — at the time — […]
    Topics: techcrunch, search, damages, google, 24bn, europe, sued, shopping, googles, antitrust, results, commission, comparison, case, service, price, general.
  • Holiday Shopping Fails – 2021 Sales Fall Short - Another holiday shopping cycle bites the dust, and the results are in: nothing for the record books. AdWeek reported lower projections, with the biggest returns projected for Cyber Monday. Amid supply chain issues and a national labor shortage, it seems shoppers made the bulk of purchases earlier in the season to ensure no disappointments on Christmas morning, as retailers offered deep deals as early as October to get a jump on the season. Not surprisingly the most sought-after items include high-definition TVs, next gen smartphones, devices, gaming systems, household appliances, and the latest toys for the kid, or the kid-at-heart, who has everything. A few key numbers and findings: Online sales reached $8.9 billion on Black Friday, slightly below last year, according to data from Adobe Analytics Physical store traffic rose from last year, but still well below pre-pandemic levels Buy-now-pay-later (BNPL) services are on the rise, and in recent months several major retailers now offer the option at point-of-sales both in-store and online Curbside pickup remains steady since the pandemic began, while other shopping behaviors have waned. According to Adobe, curbside services were used in 20% of all online orders placed on Black Friday. For the month of November, curbside services were up 78% from pre-pandemic levels in 2019 And now on with the show… Holiday shopping woes abound in the Twittersphere and among the TikTok nation, with pain points ranging from no inventory to coupon missteps, and overall lackluster shopping experiences. Here are snapshots of a few #fails: When the deal is really anything but: No availability for highly anticipated new product launches on the busiest shopping day of the year is in this shopper’s mind not just a fail, but one of epic proportions:   While some retailers do accept expired paper coupons, in the case of online codes for an on-demand service, it requires an extra step to chat with customer service when the code fails – or when you don’t even get to redemption because the offer is marked with an expired date. Inconsistency on sale models and pricing, whether intended or triggered by a glitch in your inventory system, damages the trust you work so hard to build with your customers. And when you do find that unicorn of a deal, your size seems to be the only dreaded out of stock: While this instance could be chalked up to tough luck, or maybe this shopper has niche taste beyond a 4K Ultra HD TV, a deeper dive could suggest you aren’t listening to what your customers want. Again, glitches can ruin the experience; especially when you’ve been led to believe you are “next in line”… Despite all the inevitable #fails along the way, many shoppers found they got exactly what they were looking for at the right price, either in person or online. I shopped Small Business Saturday by purchasing handmade items from some of my favorite local artists. But even if you didn’t have the best experience, some shoppers dug deep and found a certain amount of humor in the situation: And brutal self-awareness: We can’t forget our Black Friday shoppers who braved the in-store experience, only to find curious merchandizing decisions: (Video Source) And well, at least you aren’t this guy: (Video Source) That’s a wrap on holiday shopping 2021…it turned out to be more of a bear than a bull, one could say. Stay tuned for more insights and trends as we continue to navigate shopping habits in these unprecedented times.
    Topics: holiday, shopping, fall, prepandemic, service, fails, shoppers, sales, black, retailers, online, experience, services, short.
  • How 500 Marketers are Leveraging Instagram Shopping Tools [Data] - Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.
    Topics: data, instagrams, tools, surveyed, shop, product, social, instagram, shopping, brands, marketers, leveraging.
  • How Consumers Responded to Black Friday Ads in 2021 [+Trends to Watch] - After 2020, there were big expectations for what 2021 could bring. Some predicted lower Black Friday sales as supply chains struggle to meet demand. Others said 2021 would bring record numbers.
    Topics: shopping, brands, social, watch, consumers, ads, black, responded, online, video, ad, trends, media.
  • How Digital Marketing and Advertising Can Help Grow Your Ecommerce Business - Powerful digital marketing initiatives for 2022 that will make ecommerce retailers stand out in the crowd.
    Topics: business, engine, search, marketing, media, social, advertising, help, grow, shopping, users, digital, ecommerce.
  • How Experiential Ecommerce is Digitally Reconceptualizing Human Connection - Experiential ecommerce is changing the way people shop online, as brands shift gears towards humanizing connection.
    Topics: shopping, reconceptualizing, digitally, human, feel, connection, consumers, experiential, brands, ecommerce, experience, user.
  • How Small Brands and Entrepreneurs Can Navigate the New Era of Digital Retail - The pandemic sped up innovation in retail. Entrepreneurs can seize this moment of opportunity.
    Topics: entrepreneurs, navigate, products, identity, shopping, store, retail, small, world, product, data, digital, brands, era.
  • How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business - Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.More
    Topics: customers, things, business, thats, shopping, lot, nightmare, experience, ring, niche, really, product, rings, customer, youre, turned, different.
  • How to Build Brand Loyalty Through Augmented Reality - Combining AR and 3D experiences into a website is increasingly vital to foster customer engagement and brand loyalty.
    Topics: tryon, reality, 3d, video, brand, build, augmented, ar, experience, brands, retailers, virtual, loyalty, consumers, shopping.
  • How to Grow and Scale Your Ecommerce Brand in 2022 - Learn how to harness recent trends and shifts in consumer shopping to propel your sales and scale in 2022.
    Topics: customers, brand, customer, online, grow, need, scale, social, shopping, experience, ecommerce, trends.
  • - How to Maximize Social Commerce in Your eCommerce Strategy Social media is heavily ingrained in our daily lives. As much as we glance at our phones for emails, texts, or a push notification about an order status - engaging with social media is at the front of the line of all the things we keep tabs on in the course of a day. It makes sense when we think about social commerce and how much of what we buy or consume is influenced by platforms such as Facebook, Instagram, Pinterest, Twitter, or TikTok. More brands are seeing the benefits of social commerce, and finding creative ways to integrate it with their eCommerce digital strategy. Social commerce increases brand equity and from what shopping behaviors show a clear driver in revenue. Shoppers increasingly look to social media as a barometer of style; seeking out experiences from fellow users within their trusted circle or popular influencers to “get the look”. Trending more within social commerce is its role in product discovery. Social commerce is also big business. Global social commerce is predicted to reach $1.2 trillion by 2025. Brands need not ignore such a powerful platform to sell products, but also, and perhaps more importantly to shoppers, create a memorable experience. In this post I’ll explore top social commerce tactics for brands to make the most of the social media engine that fuels our culture. Live Shopping Live shopping is the new social commerce darling. With origins in China, it’s permeated throughout North America and Europe with a fair amount of traction. The hook of live shopping is the mixing of three components: commerce, social media, and entertainment. With Facebook’s “Live Shopping Fridays,” shoppers learn about what’s new in the market and have the chance to engage in real time with questions about what they’re seeing. What’s more, if they’re ready to buy they don’t have to leave the app - simply add to cart and checkout with payment information stored to their profile. Live shopping brings to mind another key fulfillment of consumers - the need for connection and personalized experiences. One of the irresistible draws of social media is the idea of curating your own experience. And what’s more, connecting with other people, whether within your circle or strangers to you, on products that mean something. Social media is largely about community, and with live shopping there is a personal element of engagement with the host and others on the stream that people crave. Instagram, Facebook, YouTube, and Twitch are often referenced top social commerce platforms currently supporting the live experience; however Amazon, NTWK, TalkShop, PopShop, and TaoBao are fast becoming live shopping platforms with a global following. Not to be outdone by other social media platforms is the new kid on the block, TikTok. The platform has announced they are testing live shopping experiences in the U.S, after testing in UK and Asian regions. Live shopping has not had as much immediate success in North America as seen across Europe and Asia, but time will tell if that shifts. Social Proof Campaigns Social proof can be successful across brands of all sizes; from major clothing retailers to local makers. By creating a customized hashtag for instance, you allow shoppers to engage with your brand through user-generated content, and share their experiences with a broader audience. Bigger brands often use social proof as a bridge between the physical and digital storefront by using customer social proof as a testimonial of sorts. There are few things as powerful as word of mouth reviews, and seeing real life customers engaging with your product. As much as 94% of online shoppers rely on reviews as social proof for retailers or brands they don’t know about, with Generation Z leading the way at 52% using social media to discover new brands. In-App Purchases Create Ease and Confidence  Shopper convenience and trust are two major draws of social commerce when it comes to checkout. The entire buyer journey is completed without leaving a single site or app. As security becomes a bigger issue with shoppers concerned about the sharing of personal information across multiple sites, checkout is a simple click from a stored payment method on a platform that is vetted and trusted. From discovery, to checkout and delivery, shoppers have a single source of trust and confidence. Social apps allow for more opportunity for experience. With Story, Feed, Reels, and Live Streaming options there is more content in digestible formats. And with in-app links, the purchase can be made from whatever piece of content the shopper is engaging with or viewing without navigating away. Pinterest has long been the place for influencers and tastemakers to build brand awareness especially at the discovery phase. Of the 444 million Pinterest users, 60% start their product search on the platform, and 87% have purchased something they discovered there. When it comes to social commerce heavyweights like Facebook and Instagram, the low cost for initial entry sweetens the deal with standard selling fees, but as first-time sellers will see as they dive deeper into the process, it’s relatively easy to set up and go live. Aside from setting up a business account for each platform, you’ll need to make sure your market is supported and agree to best practices and selling guidelines.  The graphic below shows how the numbers shake out when it comes to social commerce and product discovery. We see a frontrunner in targeted ads, (which tracks with the heightened spend brands are making in social commerce), but tailing close behind are organic posts, product search, and the power of word-of-mouth advertising and reviews. Source: Sprout Social Leveraging Social Media Influencers Brands don’t need a Hollywood dynasty to create confidence or buzz around their products. A social media influencer can be a regional artist well-known in the community. As influencers go, there is significant interest in those that fall into each category of Macro, Micro, Mega, and Nano tiers. Research shows from a survey of how marketers leverage social media, a distinct interest towards working with Macroinfluencers (100K-500K followers) for maximized exposure; however a larger number of survey respondents (90%) tells us that most brands and marketers prefer the Microinfluencer (5K-100K followers). And why is that? It could point to a number of reasons, but perhaps the most telling is the need for brands to fully align with an influencer. Quality wins over quantity. Authenticity is preferred in an influencer over what feels like a scripted sales pitch. While the larger follower numbers may not be there for a Microinfluencer, their message is meticulously aligned to those the brand is trying to reach. It may be the difference between a casual browser and a lifetime customer. Equal Opportunity, Low Cost of Entry An inspired way of looking at social commerce is again, the low cost of entry. Any would-be influencer, local crafter, or major retailer with millions in marketing budget can enter. With so much potential revenue in upwards of a trillion globally the entry investment can be as little as a WiFI connection and a smartphone. Social commerce is not showing signs of waning; with such stiff competition brands are continuously looking for ways to optimize the platform. How will you use social commerce to your advantage? For more resources on what’s trending and what the future holds, check out The Right Now of Mobile Commerce and the Future of Commerce Starts Now ebooks.      
    Topics: social, ecommerce, media, maximize, product, shopping, live, brands, shoppers, proof, platform, commerce.
  • How to Select the Right Payment Gateway and Payment Processor for Your Ecommerce Business - With more than one in five retail dollars now spent online, identifying the right payment processor and payment gateway is a "make or break" decision.
    Topics: select, provider, customers, gateway, making, credit, business, shopping, payment, right, processor, online, card, ecommerce.
  • How to Sell More with Google: Your Guide to Success - Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that…
    Topics: product, shoppers, bigcommerce, listings, ads, free, guide, products, google, campaigns, success, sell, shopping.
  • Inclusive live commerce: Engaging live agents to move beyond captioning - Solving for the widest possible range of abilities tends to create unintended benefits for all.
    Topics: standards, shopper, techcrunch, commerce, experience, inclusive, agent, captioning, example, brands, agents, shopping, engaging, live.
  • Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data] - Remember when social media was all about keeping up with your friends and family?
    Topics: dmbased, instagram, social, data, media, launches, saw, past, businesses, coming, marketers, shopping, survey, products, users, tools.
  • - The future of online shopping is here.  Cue, live shopping – a phenomenon that's taken the eCommerce world by storm.  For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live… Continue reading Instagram Live Shopping: Everything You Need to Know
    Topics: questions, streams, shopping, instagram, know, youre, brand, live, need, products, product, customers.
  • Is Live Shopping Right for Your Business? - As technology drives shopper experiences, brands must look for new and innovative ways to reach the customer and make a connection. What is live shopping? Live shopping has its origins in Asian markets, and is fast becoming a staple in North America. You may also hear it called live stream shopping, social shopping, streamable shopping, and live commerce. The popularity of live shopping experiences comes from in part the entertainment value. Most feeds are hosted by an influencer or internet celebrity, and sometimes include movie or TV industry celebrities of a select country who are endorsing the product or brand. As the host introduces the product, attendees have the ability to ask questions in real time and engage with other people watching the feed. Links are available to purchase the item or items without leaving the streaming service or app. In short, any product becomes a shoppable ad. Who are the Leaders in the Live Shopping Platforms Space? Instagram, Facebook, YouTube, and Twitch are often mentioned platforms currently supporting the live experience; however Amazon, NTWK, TalkShop, the Bambuser app, PopShop, and TaoBao are fast becoming live shopping platforms with a following. Here are a few key livestream shopping statistics regarding live shopping and its growing buzzworthiness: Live video will be used for more than half of all shopping by this year People are spending an average of $500 per purchase on live-streamed items The most popular categories to shop include clothing, beauty products, and home Would a Live Stream Experience Augment Your Business? It depends. Consider the following:  If you’re trying to reach a particular generation such as Gen Z or Millennials, you may want to consider offering a live shopping experience. It’s an excellent way to reach new customers who are craving both the social engagement or community of a live feed, and who consider influencers a form of social proof, instilling confidence in a brand or product.  Do you have an existing presence on social media today with an influencer marketing budget and a plan? Investing in social commerce is a segue into live shopping experiences. Customers who follow you across social networks may be expecting or excited to see live stream shopping available and eager to buy with one click. Maximize Social Commerce in Your eCommerce Strategy How will you use social eCommerce to your advantage? For more resources on what’s trending and what the future holds, check out our resources on the Future of eCommerce. Look into the Future Mastering Live Shopping With Multiple Geos, Brands, or Catalogs  If you have certain complexities with your business, live shopping feeds can work in your favor. If you have multiple brands under one umbrella, you sell your products in different locations or perhaps multiple countries, you have an opportunity to create customized, even personalized content.  By Geo or Region  A livestreaming commerce feed helps target particular markets with tailored content for the region, such as content for North American versus European markets, or broken down by regions within a country. It’s also possible to offer personalized content based on your customer data, such as by invitation only sales or new product launches for loyal or rewards program customers.  By Brand Let’s say you’re an apparel retailer with multiple brands. A live feed shopping experience helps you refine the message to your audiences. You may distinguish the event by any number of customer segments or products such as outdoor apparel and accessories by season, footwear, or children’s clothing. Each feed can additionally have its own influencer closely aligned with the brand who resonates with those customers and builds consumer confidence.   By Catalog  Consider the possibilities of creating net new catalogs with the information you’ve gleaned from a live feed. You may discover from engagement during the feed that your customers have an interest in overstock items or a post-holiday refurbished items event. You can then take that information and build a specific catalog based on real customer demand.  Post Show Offers Benefits of the live feed extend out to the post-show experience. Consider an offer to attendees only such as a percentage discount or free shipping after a certain spend. For those who missed the event, consider a follow-up email describing what they missed. As I’ve mentioned before in blogs, FOMO (Fear of Missing Out), is a powerful marketing tool when creating customer engagement and driving conversion.  Knowing that your audience has interest in the product offering already is a leg up in conversion - you already know they intend to buy, it’s a matter of how much they will spend, and what you can do to increase AOV.  Use Live Shopping to Differentiate  As brands compete for market share, you’ll need every tool to set yourself apart from the competition. Another advantage of live shopping feeds is the low barrier to entry. Anyone interested in selling a product or service with an internet connection can in some way create a feed or shoppable opportunity.  Even if your brand is not backed by an influencer shopping app at present, you still have the tools readily available to experiment with live shopping and scale according to your business plan. 
    Topics: experience, brands, consider, feed, live, business, customer, right, shopping, multiple, product, social.
  • Klarna jets into travel with Inspirock acquisition - Though it might seem strange for a company like Klarna to get into travel, CMO David Sandstrom says travel is a pain point Klarna wants to solve for its consumers.
    Topics: klarnas, way, acquisition, experience, techcrunch, shopping, klarna, sandstrom, travel, inspirock, planning, jets, trip.
  • Make it Big Podcast: The Current and Future State of B2B Ecommerce - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,…
    Topics: ecommerce, future, podcast, custom, online, experience, state, b2b, seeing, buyers, shopping, headless, digital, current, big.
  • Michael Mosser Explores New Ways to Win with Walmart Marketplace at Make it Big 2021 - Did you know that 89% of people in the US shopped at a Walmart store last year? At BigCommerce’s 2021…
    Topics: sellers, walmart, mosser, marketplace, big, omnichannel, trust, customer, ways, shopping, michael, explores, customers, things, win, brand.
  • Microsoft partners with Shopify to bring merchant listings to Bing, Edge and Microsoft Start - Earlier this year, Google unveiled a partnership with Shopify that gave the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and other services. Now, Microsoft is announcing a similar deal. The company recently said it’s teaming up with Shopify to expand product selection across its own search engine, […]
    Topics: edge, shopping, company, shopify, merchant, bing, bring, google, merchants, search, partners, product, microsofts, techcrunch, microsoft, listings, start, amazon.
  • Muni gives Latin American communities buying power through shopping app - Community leaders centralize the orders, suppliers drop off the orders with Muni, which picks and packs them for the community leaders to manage the last-mile delivery and collect payments.
    Topics: gomez, communities, gives, muni, venture, technology, techcrunch, american, latin, community, online, buying, funding, app, leaders, company, power, shopping.
  • New Global Consumer Report Analyzes Latest Online Shopping Trends - Without a doubt, ecommerce is experiencing massive growth. In 2022, global ecommerce sales will exceed $5 trillion for the first…
    Topics: online, report, latest, consumers, pdf, download, trends, pay, analyzes, global, buying, consumer, willing, shopping.
  • Online Shopping Has Shifted to the Edge - In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
    Topics: shopping, edge, brand, product, shifted, revenue, traffic, products, social, shoppers, prefer, consumers, online, site.
  • Online Shopping Statistics Marketers Should Care About in 2022 - Just because we're marketers doesn't mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it's going to be very hard to end up at your destination without a scratch.
    Topics: brand, likely, purchase, statistics, online, consumers, marketers, care, stackla, shopping, report, social, say.
  • Pinterest gets into live shopping with launch of Pinterest TV - Pinterest is getting into live shopping as part of its pivot from being only an inspirational shopping site to becoming a home for creator content.  The company this morning announced a new feature on its app called Pinterest TV — a series of live, original and shoppable videos focused on areas like food, home, fashion, […]
    Topics: users, creators, creator, episodes, shopping, gets, videos, tv, live, pinterest, techcrunch, launch, content.
  • Pinterest’s AR shopping feature expands to include furniture and home décor - A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR). Similar technology has already been put into place by major retailers, like Amazon, IKEA and Wayfair, as well as others in the home design space, like Houzz. In […]
    Topics: include, consumers, space, décor, product, users, techcrunch, furniture, expands, pinterests, try, pinterest, ar, feature, shopping.
  • Productsup raises $70M to help retailers navigate sales strategies in the choppy world of e-commerce - To many people, e-commerce is synonymous with shopping on Amazon, but the reality is that a retailer has the option to use a bundle of different channels to sell and market products — and many do. Today, a startup called Productsup, which has built a platform that helps retailers navigate that landscape, is announcing $70 […]
    Topics: round, market, shopping, strategies, navigate, sales, retailers, channels, productsup, help, ecommerce, solutions, raises, techcrunch, world, companies, commerce.
  • Seven DTC eCommerce Trends in 2022 - The world of digital commerce is constantly changing, and with the rapid shift to online retailing as a result of the COVID pandemic, 2022 promises to be no different. With this trend in online shopping, the DTC eCommerce industry will only continue to grow. In 2021, U.S. direct-to-consumer (DTC) eCommerce sales reached 129 billion, and are projected to reach 151 this year. Now isn't that crazy!   As DTC businesses continue to prioritize digital commerce experiences, brands are facing more market competition than ever. With that being said, in this blog, I will give a general overview of seven major DTC eCommerce trends you should keep an eye on for your brand to succeed in 2022. What is DTC eCommerce? DTC eCommerce is an eCommerce business model in which brands sell directly to their end customers, as opposed to using third-parties such as wholesalers, distributors, or other retailers. There are many benefits of selling direct to consumers, including: Differentiation: Having full power on decisions, brands can better differentiate themselves as well as their products in the marketplace. Boosted Customer Loyalty: As a result of the direct relationship brands can facilitate with customers, they can build a more loyal customer base. Better Customer Experiences: By being able to have a close relationship with consumers, brands are able to collect direct feedback from them that can be used to create better customer experiences in the future. Direct Control: Without having to rely on parties to sell their products, DTC businesses are able to have direct and full control over their pricing, products, and branding. An example of a DTC eCommerce brand is Glossier, a company in the beauty industry, which uses the platform Contentful to facilitate their sales channels. Through Contentful and social media, Glossier has created a strong, loyal customer base and enhanced customer experiences. Their instagram page consists of 2.6 million followers with a content mix of customer reviews, product promotions, and influencer partnerships to draw in more customers. Today, Glossier is a billion dollar brand company that sells online beauty products, branching into millennial and Gen Z target audience through brick-and-mortar shops to provide the best brand experience possible. Top 7 DTC eCommerce Trends 1. Social and Live Commerce for Expanded Shopping Experiences Shopping on social media platforms and livestreams has become increasingly popular in recent years. According to Swirl, from 2015 to 2020, revenue from online video commerce went from $3.5 billion to $17.6 billion, and that number is expected to be $25 billion by 2023. Platforms such as Instagram offer tags on photos that direct consumers to a brand’s website, where they can quickly purchase the product they were viewing. This immersive shopping experience appeals to consumers as they are able to purchase products that are endorsed by their favorite celebrities or influencers. Livestream shopping is similar to QVC (a televised shopping service that showcases live retail programming 24/7), but consumers now have access to the products at their fingertips.   See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library 2. Consumers Becoming Increasingly Sustainability Conscious Sustainability is at the forefront of consumers’s minds nowadays and companies are following suit. According to a global survey, "66% of global consumers would pay more for sustainable businesses and products." With that being said, many brands are becoming environmentally conscious and shifting away from plastic in packaging and now include the origin of materials used, as well as information on how to recycle them. In addition, many companies now include data about their carbon footprint with their customers. Overall, these trends depict the shift in consumer and brand consciousness toward our natural environment, leading to a bright future for eCommerce businesses. 3. Omnichannel Shopping Leading to Better Customer Retention According to Omnisend, “customer retention rates are 90% higher for omnichannel versus single channel.” An omnichannel approach to eCommerce is being adopted by companies to make the customer experience more convenient. For example, allowing a customer to shop online but return in-store guarantees that the customer has a seamless shopping experience. Furthermore, integrating digital channels enables a company to maintain a consistent brand appearance across all devices. 4. Personalization Means Better Brand Experiences Personalizing the customer experience increases the likelihood that the customer makes a purchase and has a positive experience with the brand. According to Accenture, “74% of consumers would find ‘living profiles’ valuable if they could be used to curate the experiences, offers, and products they receive.” With direct access to customer data, such as browsing history, interests, and searches, brands are able to create unique experiences like hosting a live stream event or even creating a hologram. The ability to personalize also allows companies to more easily adapt to trends, by making changes such as new colorways for products. 5. Delivery and Return Policies Will Become a Key Service Differentiator Studies have shown that delivery fees and return policies are important factors when customers are choosing where to shop. According to Forrester, “about three out of five French, UK, and US online adults prefer retailers that offer free return shipping; about two out of five prefer retailers that provide refunds via the original form of payment.” Free delivery and free returns are services that customers strongly desire, and can cause customers to choose one brand over another. Brands who care about the customer experience should invest in streamlining their delivery and return processes. 6. AI Creates Innovative Ideas AI plays a significant role in omnichannel planning, which enables companies to capitalize on business opportunities in real time. Machine learning is especially useful in forming the demand plan for product attributes, marketing events, and style or color forecasts for the lifecycle of a product. AI automates these processes and drastically reduces the time needed for planners to create manual “SKUs”. 7. Subscriptions Build Up Customer Loyalty As DTC eCommerce continues to grow, many companies have adopted a subscription model that has shown great success with traditional retailers. A subscription eCommerce service offers consumers a lower-cost way to buy what they need. Around half of companies surveyed in 2019 stated that they would implement subscription services to boost customer retention. What’s Next for DTC eCommerce? DTC eCommerce offers tremendous opportunities for brands due to the growing trend in online shopping. Large retailers such as Nike have already begun to shift their focus to appealing to the needs of online shoppers. The cost savings achieved through DTC eCommerce is directly transferred to the consumer, which leads to people preferring DTC eCommerce brands over traditional retailers. Also, DTC eCommerce allows companies to be more adaptable and in control of their distribution. In a fast-paced world where trends are ephemeral, a digital presence is vital. Digital commerce enables DTC brands to keep up with consumer trends and gives them a significant advantage over traditional retailers. Above are just a few of the DTC eCommerce trends that represent how companies are adjusting to the post-pandemic digital world. As companies adopt these trends of sustainability, AI, and personalization, DTC eCommerce will continue to become an approach more companies will look to expand to. For more information on DTC eCommerce, check out our DTC eCommerce page here.
    Topics: companies, products, consumers, shopping, brand, seven, customer, ecommerce, direct, trends, brands, dtc.
  • ShopThing raises $10M to scale its live video shopping marketplace - ShopThing, a live shopping marketplace focused on luxury brands, has raised $10 million in Series A funding led by Origin Ventures, with participation from Pritzker Group and Interplay. The Toronto-based company aims to redesign the way people shop and sell through live video commerce via its iOS app.  Founded in 2018, ShopThing currently has 500,000 […]
    Topics: shoppers, marketplace, company, shopping, shopthing, scale, raises, 10m, techcrunch, video, currently, adhamiboynton, customers, stores, live, purchase.
  • Shopping Cart Checklist – What to Look For in a Checkout Experience - Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy There are myriad reasons why your customers don’t complete a purchase; from sticker shock, to wanting to showroom an item instead prior to purchase, to simply getting distracted and abandoning the cart,andit can be something entirely unrelated to design or usability. When shopping online here are several things related to cart/checkout to look for that affect your customer’s experience in meaningful ways: Must Have Shopping Cart Page Features 1. Cart is visible throughout the experience Research shows when a cart is constantly within range of the shopping experience abandonment rates diminish. Amazon does this effortlessly on their dedicated app. 2. Seamless Multi-brand or Multi-geo When multiple brands co-exist the cart/checkout process should look seamless to the customer. Deliver unique customer experiences Get a custom demo to see how Elastic Path will help you deliver the unique customer experience you've always imagined. Check out Demos 3. Easy to view thumbnails The product is the hero and stands out within the cart. 4. Product availability is prominent Should the item be out of stock, it’s clearly set off in a different font size, color, or housed within a separate design element.   5. Offer clean, non-competing CTAs (Calls to Action)  CTAs should never compete font-wise, nor be similar in size, shape, or color. Be clear in what you’re asking the customer to do. 6. Shipping and Tax Calculation All costs are clearly visible, so the customer knows exactly what they are paying in total for the item(s) including tax and shipping. 7. Chatbot Should there be questions or issues within the checkout process or throughout the shopping journey, a chat feature pops up to assist in real time. No need for emails or calls that may adversely affect the customer experience.   8. Move to Later Not a must-have for every shopping experience, but certainly worth it to retain the purchase for later and to help with conversions on the retailer side. 9. Save Cart Especially helpful for a buyer purchase when the order may be larger or more complex for a specific project. 10. Gift Options Icing on the cake for a busy shopper! 11. Universal Cart  A bit more complexity than meets the eye, but certainly in the zeitgeist of eCommerce. A universal cart allows customers to add, remove, modify, or purchase any of the items in their digital cart whether customers are in-store, online or on the retailer’s mobile app. When taking a deeper dive into the universal cart concept, you’ll need to ask yourself a key question as a retailer: What price are you willing to honor across all channels and geos? Spending and shopping habits drive the experience. Shoppers are increasingly demanding the lowest price for an item, no matter what channel they’re using to find it. The presence of these elements are not the end of shopping cart optimization. It's also key how they are presented, and how your cart page works. This list is a guideline to show you what you may be missing, but ongoing testing is the best way to continue to learn what works best for you. Looking for more eCommerce content? Check out our Mobile Commerce Guide for more insights and trends.
    Topics: customer, shopping, experience, customers, item, purchase, look, works, checklist, visible, checkout, universal, cart.
  • Shopware, an e-commerce platform that powers 100K brands, raises its first outside funding: $100M from PayPal and Carlyle - The e-commerce boom that started with the COVID-19 pandemic shows little sign of slowing down, and today a company called Shopware, which provides a set of open source tools to power online shopping experiences for some 100,000 mid-sized and larger brands, is announcing $100 million in funding to capture the opportunity. The money is notable […]
    Topics: brands, techcrunch, shopping, online, shopware, tools, paypal, companies, powers, outside, raises, funding, ecommerce, carlyle, business, platform.
  • Sleek wants to be the last shopping check-out form you ever fill out - Sleek is developing a browser extension enabling one-click checkout and cash-back savings.
    Topics: checkout, companies, web, wants, form, shopping, sleek, browser, oneclick, billion, maceachern, capital, techcrunch, works.
  • Snap further invests in AR Shopping with dedicated in-app feature, new tools for retailers - At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing a new in-app destination within Snapchat called “Dress Up” that will feature AR fashion and virtual try-on experiences, and it’s launching tools that […]
    Topics: snapchat, techcrunch, shopping, tryon, invests, inapp, fashion, tools, retailers, feature, snaps, users, dedicated, lenses, snap, ar, technology.
  • Snap upgrades its AR Shopping features with real-time pricing, more product details - Snapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses inside its social app as well as to the analytics shared with Snap’s brand and retail partners. For consumers, the AR shopping features become more practical to use, as they’ll now display key product information, updated in real-time, like […]
    Topics: lenses, snap, features, snapchat, ar, realtime, users, pricing, upgrades, shopping, lens, million, brands, details, product, techcrunch.
  • Social Chat launches with $6M to bring brands closer to their customers - Social Chat was founded on the premise that social commerce should be the standard for every store, and it may very well be soon.
    Topics: customer, market, customers, commerce, closer, brands, 6m, bring, personalization, techcrunch, chat, shopping, social, launches, wish.
  • The 4 Things You Need to Do to Get (and Keep) Ecommerce Customers - The goal is to show your customers that you are invested in building real bonds with them every step of the way.
    Topics: shopping, strategy, products, customers, things, need, platforms, ecommerce, online, service, product.
  • The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers - In 2022, it's clear that Instagram is no longer just a photo-sharing app.
    Topics: shopping, live, report, instagrams, data, marketers, hubspot, blogs, tools, social, benefits, exclusively, instagram.
  • The HubSpot Blog’s 2022 Instagram Marketing Trends Report - If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.
    Topics: say, brands, instagram, leverage, report, trends, blogs, content, marketers, shopping, marketing, followers, effective, hubspot.
  • The ROI on AR: How Augmented Reality is Boosting Ecommerce Sales - It’s easier than ever to add AR and 3D experiences to your store. and data shows that shoppers are craving more personal experiences.More
    Topics: reality, using, sales, getting, used, products, product, ecommerce, 3d, richard, conversion, roi, ar, augmented, boosting, shopping.
  • - Welcome to our ultimate Sezzle review. If you run an online business you know how crucial it is to offer your customers the right payment solutions at checkout. Imagine offering only Sripe as the payment option for shoppers on your… Continue reading The Ultimate Sezzle Review (Dec 2021): A Pay Later Service for Online Shopping
    Topics: online, dec, customers, customer, product, ecommerce, pay, shopping, later, credit, solution, sezzle, review, ultimate, payment, service.
  • The holiday shopping season is coming: How are growth marketers preparing? - With just 22 days left until the holiday shopping season begins, we spoke to several growth marketers to find out how 2021's supply chain meltdowns are impacting their campaign planning.
    Topics: season, supply, techcrunch, growth, marketing, going, marketers, preparing, theres, coming, holiday, chain, things, q4, shipping, shopping, far, retailers.
  • TikTok’s newest app lets sellers manage their online stores via their smartphone - TikTok has launched a new app for its seller community taking advantage of its suite of TikTok Shopping features, but the app is only available in Indonesia at present. TikTok Seller, as the app is called, allows TikTok’s seller community to run all aspects of their TikTok shop from their mobile device, from initially registering […]
    Topics: newest, tiktoks, tiktok, online, product, lets, smartphone, manage, app, shopping, techcrunch, videos, test, sellers, seller, community, suite, stores.
  • Tips for Showing Holiday Shipping Cut-Off Dates & Offers - Holiday shopping season is well off and running and before you know it, you'll need to calm the "will it get there on time?" fears of last-minute shoppers. Great online stores address this anxiety by making holiday shipping cutoff dates easy to find on home pages and product pages. Let's look at some examples and tips: Ulta provides a guide for addressing holiday shipping including package delivery times. Straightforward, uncluttered, and easy to find on their site:   Similar to Ulta’s guide, Harry & David provides a clear call to action (CTA) linking to specific holiday gifts and an offer:   American Eagle dedicates homepage banner space with a CTA to ensure timely delivery by the 24th: In a season rife with supply chain issues and a national labor shortage, some retailers are pushing gift cards and curbside pickup to assuage shipping anxiety. Curbside pickup service remains steady since the pandemic began, while other shopping behaviors have waned. Studies show curbside pickup, BNPL (Buy Now Pay Later), and BOPIS (Buy Online Pickup In Store) saw dramatic increase this year, with curbside up 190% in North America alone. Following holiday shopping behavior trends, top retailers encourage curbside pickup, in-store pickup, and third-party delivery options. Adding to the convenience factor, e-gift cards are promoted as an alternative since shipping is a non-issue, and it provides more flexibility to the receiver to pick out the perfect gift at their leisure.   This retailer clearly states the terms of the “Christmas Delivery Guarantee.” Great use of the word deadline to convey urgency and the chatbot feature on the bottom right for shoppers who have questions in real-time.   For those choosing to ship with USPS, they’ve put together resources under the Quick Tools tab to provide clear guidance on dates and services they offer, including at-home shipping labels and package pickup. Additional kudos for including gift-giving holidays such as Kwanzaa and Hanukkah.     Best Buy offers their own Holiday FAQ linked from their homepage to address shipping and returns, and how to stay safe while shopping amid continued pandemic precautions:   Another winner with Old Navy’s prominent, eye-catching holiday homepage messaging including a CTA to download their dedicated app for the best shopping experience:   Target calls out their holiday price match offer, along with a link to a Holiday Best deals guide (smart copywriting!)   For those selling handmade goods this holiday season, Etsy provides a comprehensive how-to playbook for managing orders and shipping:     Shipping Cutoff Tips: Use clear wording like "Shipping Deadlines," "Shipping Cutoff" or "Order By December ___" rather than just "Shipping Details" or "Shipping Info." Make sure the information is easy to find on the home page and product pages. Include where you ship on your detail page. If different states or countries have different cutoff dates, make this clear. Clearly state any restrictions. If different products have different shipping times, make sure to make that clear. Include all shipping options: standard, expedited, and express. Remember that Christmas is not the only holiday of the season.   Bonus: Offer a guarantee on your schedule. If the order arrives late, issue an e-coupon or gift card, and pay for shipping. Show holiday return policies on home page. Remind last-minute shoppers about electronic gift card options. Check out a complete list of shipping cut off dates (domestic and international) for major carriers.
    Topics: shipping, delivery, offers, curbside, pickup, clear, including, different, provides, shopping, cutoff, showing, tips, dates, holiday.
  • Top 10 Things Customers Expect from Your Online Store - Customer experience is key to any online shopping scenario. Shopping behaviors dictate these experiences and if you’re paying attention to your bottom line there are a few rules to follow: 1. Omnichannel Experience: Allow your customers to shop any way they choose. What that usually means is a blended, omnichannel approach from discovery to purchase. Your customer may start in a brick-and-mortar store window shopping for their next couch, but the transaction may occur on a tablet as they settle in for the night streaming their favorite show. What that means for you isa consistently branded, fully optimized experience across all platforms. From store, to smartphone, to laptop, the experience is seamless. 2. Clear Shopping Interface: One of the key detractors for an abandoned cart is always a clean interface with the shopping cart in clear view. One of theUser Interface design champions is Amazon. With the uncluttered layout and icons (including shopping cart), the user is guided through their shopping journey from search to checkout. 3. Visual Appeal: In addition to clear focus towards checkout, shoppers respond to pleasing layouts (more UI driven design). A trend in the mobile commerce world is the adoption of integrated design. More and more apps are turning to animation and card layout design to entice the user to engage in any way they choose. Here is an example of the card layout design. 4. Robust Search: The larger your product catalog, the more important site search is to your ecommerce success. While it's rare to find an ecommerce site without a search box, it happens, even among some of the most famous brands. Search result usability is also important. Customers expect filtered navigation to further refine results by attributes that are meaningful to them (category, price, star ratings, color, size, etc.). Killer search result pages provide filters, the ability to sort results, prices, stock availability, large thumbnail images, product description snippets and add-to-cart/add-to-wish list buttons. When it comes to product search, Elastic Path partners with Algolia to enable product catalog sharing. Elastic Path offers the script to push the catalog from Elastic Path Commerce Cloud to Algolia. With an integration partner for functions like search, you ultimately build better user experiences with easy implementation and quicker speed to market. 5. Customer Reviews: Customer reviews are known to increase conversions by as much as 270%, with a majority of shoppers (82%) seeking out negative reviews. Word of mouth matters, and shoppers not only seek it out they clearly trust it. 6. Chatbots Shoppers: Prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response. Aside from customer support, product suggestions are a chatbot use case to guide your customer towards purchase, much like a personal shopper. You may also see applications in weather, online banking, news, or even ordering a pizza. Chat is good for business. Research shows sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Read more about top chatbot providers in the market. 7. Personalization: With so much competition in the marketplace it’s important for brands to differentiate themselves with unique experiences. A growing demand for personalized shopping, often tied to social media, is highly sought after among online shoppers. With the ability to curate personal collections and browse influencer content, shoppers are enticed by product suggestions specifically tailored to their style. 8. Payment Methods: Allow customers to pay with any method they choose. Alternative payment options like digital wallet options from Apple, Google, or Samsung are widely accepted and favored for their touchless function. A growing trend in mobile payment is the BNPL (Buy Now, Pay Later) option from vendors like PayPal and Klarna. BNPL provides a broader payment solution for those on a budget who seek big ticket items. 9. Quick Page: Speed The albatross of all shopping experiences. The slow page load. You have a matter of seconds to impress a shopper once they arrive at your site. The good news is you have established metrics and UI/UX design methodologies in your corner to optimize the experience. 10. Easy Checkout: The checkout process can be tedious enough with entering multiple fields on a smaller smartphone screen. It’s frustrating to get so close to the “place order” finish line then have the burden of a forced account sign up. It most likely results in an abandoned cart. Create more options for shoppers by allowing them either path to purchase; create an account, or simply checkout as a guest.
    Topics: shoppers, customers, customer, things, store, shopping, cart, expect, design, online, search, payment, path, experiences, product.
  • Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops - Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through […]
    Topics: mobile, shops, efforts, merchants, shop, users, techcrunch, products, platform, feature, twitter, expands, video, storefronts, ecommerce, launch, shopping.
  • Understanding COVID-19’s Impact on Ecommerce and Online Shopping Behavior - By the second quarter of 2020, our lives as we knew them had changed significantly. But how have things changed…
    Topics: shoppers, social, effect, understanding, online, delivery, continue, ecommerce, sales, retail, shopping, trends, grocery, covid19.
  • - On December 20, 2021, the State Tax Bureau of China announced that Viya would be fined $ 210 million(¥1.34 billion) for tax evasion. This is the highest fine levied on an individual in the country's history. Later on the same… Continue reading Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
    Topics: products, cyberspace, vanished, livestreaming, receiving, china, market, chinas, evasion, sales, viya, ecommerce, tax, influencer, livestream, kols, fine, product, shopping, taobao.
  • Walmart acquires design tool Botmock as its invests in shopping by voice and text - With its latest acquisition Walmart is further investing in technology that will enable shopping via voice and chat. The retail giant announced it’s acquiring “select technology assets” from a startup called Botmock, which had developed a set of tools for designing, prototyping, testing and deploying conversational applications across platforms. Founded in 2016, Botmock got off […]
    Topics: shopping, tools, techcrunch, walmart, chat, botmock, customers, voice, text, design, technology, conversational, acquires, milk, invests, tool.
  • Walmart launches AI-powered virtual clothing try-on technology for online shoppers - Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI technologies to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the […]
    Topics: walmart, model, techcrunch, shopping, customer, clothing, aipowered, shoppers, feature, tryon, virtual, technology, launches, choose, online.
  • Walmart lures consumers to its Walmart+ subscription with early access to Black Friday deals - Walmart+, the retailer’s low-cost alternative to Amazon Prime offering free shipping with no minimums, free grocery delivery and other perks, is now adding one more reason to become a subscriber: early access to Black Friday deals. The company announced today it will allow paying Walmart+ subscribers to gain early access to its Black Friday events […]
    Topics: access, black, prime, walmart, amazon, deals, techcrunch, shopping, shipping, subscription, early, consumers, free, members, lures.
  • Walmart will be the first retailer to test Twitter’s new livestream shopping platform - Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hosting events across social platforms like TikTok and YouTube, and soon it will debut Twitter’s first-ever shoppable livestream. On November 28, Walmart will kick off […]
    Topics: test, techcrunch, live, walmart, shop, event, twitters, shopping, retailer, tiktok, platform, twitter, livestream.
  • - Live shopping, or live stream shopping, combines the worlds of live streaming, social media, celebrity, and ecommerce, and it provides an interesting look into what could be in store for some facets of ecommerce selling in the future. If you're… Continue reading What is Live Shopping: A Guide for Ecommerce Professionals
    Topics: shopping, live, guide, brands, product, instagram, professionals, ecommerce, influencer, stream, social, products.
  • WhatsApp Business launches the new 'Collections' feature to organize your products and make shopping easier. See how it works. - The new 'Collections' feature in WhatsApp Business streamlines the sales process, makes it easier to find products and improves the customer experience. Here we tell you how to implement it.
    Topics: shopping, organize, users, launches, feature, collections, products, businesses, business, works, buy, customers, whatsapp, clothing, easier.
  • Why Purpose-Driven Marketplaces Are the Antidote to Amazon - Values-based marketplaces might just be the antidote to Amazon's war on small businesses.
    Topics: shopping, antidote, local, online, purposedriven, search, amazon, consumers, small, marketplaces, market, businesses, buy.
  • YouTube plans week-long live shopping event, following tests of livestream shopping with creators - YouTube announced earlier this year it would begin pilot testing livestream shopping with a handful of select creators. Now, the company is ready for a larger test of its live shopping platform, with plans to host a week-long live shopping event, “YouTube Holiday Stream and Shop,” starting on November 15. The event will allow viewers […]
    Topics: viewers, company, techcrunch, weeklong, tiktok, plans, event, shop, creators, youtube, livestream, tests, shopping, live, following.
  • YouTube teases livestream shopping expansion with co-streams, live redirects - In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from livestreams hosted by creators. Now, it’s furthering that investment with new features for live shopping experiences. At yesterday’s YouTube Brandcast event, where the […]
    Topics: live, costreams, techcrunch, event, teases, viewers, feature, expansion, creators, brands, shopping, livestream, platform, youtube, redirects.
  • Zapt is now Trela; aims to remove the middleman from group food shopping - The inspiration for Brazil-based Trela came from a person buying food for their neighbors directly from suppliers rather than the grocery store.
    Topics: trela, techcrunch, neighbors, shopping, middleman, suppliers, product, zapt, group, company, grocery, remove, aims, food, nazareth, seed.
  • Zippedi is using robots to digitize inventory for last-mile delivery - Luis Vera believes the third time is the charm. The self-proclaimed serial entrepreneur admits that his vision for digitizing retail was a decade or two early when he started his journey in the 90s. Through a pair of startups — Prospect and SCOPIX — he tried a variety of methods to help capture store inventory, […]
    Topics: shopping, store, techcrunch, system, johnson, inventory, digitize, company, vera, retail, vision, lastmile, delivery, zippedi, using, amazon, robots.
  • eCommerce Landscape 2022 - We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.     What’s Driving Innovation?   Using AI to cross and upsell, and visualize purchases (virtual dressing/show rooms) Subscription models Buying behavior influenced by a strong sustainability practice Multichannel customer support Personalized marketing Growing B2B segment with enabled automation Growing D2C segment How to Stay Competitive:  If you sell everything, you’ll end up selling nothing. Carve out your niche by knowing your customer. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals Map the customer’s buying journey from end-to-end with specific touchpoints Monitor customer data and respond to it with testing and engagement Optimize the experience for all devices Barriers to Entry:  Taxing Customs Cybercrime, security issues Intellectual property issues Why Do People Shop Online?   Convenience Safety Faster/zero shipping Broader access to brands Reviews Better pricing With So Many Pros to the Online Shopping Experience, What is a Major Drawback?   Not being able to touch, feel, or try a product prior to purchase (51%) followed by possible breakage, no physical store experience, no interaction, fraud, and delivery issues. Source: 50 Consumers Online Shopping Behavior Trends [Survey] 2022 (brizfeel.com)   With the experience of online shopping driving its popularity and growth, brands must optimize the journey every step of the way. By removing friction points (simplified checkout, diverse payment options, quick loading pages, advanced search, mobile optimization), the path to purchase is easy. Leveraging loyalty programs, AI-powered technology to predict behavior, and merchandising options are crucial tools to conversion and retention.   How Are Customers Finding Brands?   In the initial brand awareness period, retail websites and physical stores (see showrooming), influence a customer’s first pass at a product; however when the buying journey heats up it shifts to more word-of-mouth (product reviews) and social media (social proof) impacts.    What Are People Buying Online?   It may not be surprising to find that electronics and tech top the list for the most popular items purchased online, however, with a saturated market, niche items have emerged in popularity such as shapewear, travel accessories, and health and beauty products.   Source: 50 Top Trending Products To Sell Online in 2022 for High Profits (cloudways.com)    See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library eCommerce Platforms: Adobe Commerce Cloud (Magento)  BigCommerce  Commercetools   Ecwid  Elastic Path    Fabric   Intershop  Kibo  Optimizely   Oracle  Salesforce Commerce Cloud   SAP Commerce Cloud  Shopify   VTEX  Wix   WooCommerce  Search: AddSearch  Algolia  Amazon CloudSearch  Apache SOLR  Attract  Azure Cognitive   Bloomreach  Cludo  Commvault  Constructor  Coveo  Elasticsearch  FACT-Finder  Funnelback   Google Cloud  Handshake by Perficient   Hawksearch  Inbenta  Klevu  LucidWorks  Prefixbox  Sajari  SearchSpring  Sinequa  SiteSearch360  Swiftype   Yext   Payments: Adyen  Affirm   Afterpay  Atome   Authorize.net  Blackcart  BlueSnap   Bolt   Braintree   Bread   CardConnect  Catch   Checkout.com   Citcon  Clickatell  Computop   Cybersource   Dalenys  Digital River  Epam   ESW  Fat Zebra   Flagship  Flow   HiPay  Humm  Jifiti   Katapult   Latitude Pay  Limepay   LMS  Mercado Pago   Norbr   Novalnet   Nuvei   Openpay   Paidy   Payment Cloud  Payment Depot  PayPal  Payvision   Pennies   Progressive Leasing  ProMerchant  Ravelin   SeQura   Sezzle  Solupay  Splitit   Square   Stax   Stripe  Till Payments  Vyne   Worldpay  Worldplay  Zip   Loyalty/Rewards: Annex Cloud  Antavo   Captain Up  Clutch  Clyde  Craver  Datacandy  Eagle Eye  Epsilon  Five Stars  Giftbit   Hashtag Loyalty  Highstreet  Influitive  Kangaroo   LoopyLoyalty  Loyalty +  Maxxing  Narvar   Open Loyalty   Plazah  Poq  Preferred Patron Loyalty  Punchh  Qualtrics CustomerXM  SailPlay  Salesforce Experience Cloud  Smile  Talon. One  TapMango  Unboxing  White Label Loyalty   Yotpo   Zinrelo  CMS:   Acquia  Airtable  Akeneo   Amplience   BlogLINK   Bloomreach   Brand Maker  Cloudinary   Contentful   Contentserv   Contentstack   Core Media   Creator   e-Spirit   Falcon  Imgix  Issuu  Kaljabi  Kentico   Klevu   Live Story   Magnolia  Market Page   Mercaux   Pacenotes   Paperflite   Royal Cyber   RWS  Salesforce Marketing Cloud  Sprinklr  Threekit   Subscriptions: ChargeBee  Chargify  Order Groove  Recurly   Stax Billing   Stripe   Stripe Billing   Zoho   Zuora RegPack    PIM: Akeneo  BetterCommerce  Brand quad  Catalog Builder   Catsy  Contentserv   Creative Force  inRiver   Kontainer  PIMworks  Plytix  Quable   Riversand  Sales Layer  Salsify   Syndigo  Talkroot  Conversational Commerce/Chatbots: Ada  Amazon Lex  Automat  Botsify  Chatfuel  Dialogflow  Drift   Flow XO  IBM Watson   ManyChat  Microsoft Bot  Mobile Monkey   Octane  Pandora Bots  ERP:  Acumatica   Brightpearl   Deltek  Epicor  Infor   Microsoft Dynamics  Odoo  Oracle NetSuite  Plex  QAD  SAP Business One  Syspro  Workday  Email Marketing: Acoustic  Adobe  AWeber   Bluecore  Braze  Campaign Monitor  Campaigner  Constant Contact  Drip   Emarsys  Epsilon  GetResponse   Hubspot  Kajabi  Klavio   Klaviyo   Listrak  Nutshell   Omnisend  Salesforce Marketing Cloud   SendGrid  Sendinblue   Sendlane   ActiveCampaign   Zeta   Social Media:   Cloud Campaign  Conversational Cloud  eClincher   Falcon   Hootsuite  Marketing 360  Monday.com  Oktopost  Salesforce Marketing Cloud  SOCi  Sprout Social  System Integrators: Accenture  BORN Group  Bounteous Deloitte Digital DigiCommerce MyPlanet Nortal Sutrix Group Tata Consultancy Services (TCS)  CNetric HCL TA Digital (Formerly TechAspect) Publicis Sapient   Slalom Consulting Apply digital Sirius Computer Solutions EY Consulting Reign New Elevation AKQA Ateles GSPANN Cognizant CORRA ELCA EPAM Gorilla Hycome Infosys MMT Momentum (onX) Object Edge Pictime Perficient Pivotree Prokarma PwC Rackspace Reply Wunderman Softek Tech Mahindra ThoughtWorks XumaK Les Fabricans Envoy McKenna Consultants Great Spinup TMX Pyxis ATNA Technologies Bluink DB Consulting IAP Japan MicroMind Pjili Wattpad OMS:  ACommerce  Aptos  Aspire   Blackcart   Brightpearl  CEDCommerce  CloudSense  Deck Commerce   EnVista   FastOMS  Feedonomics   FluentCommerce   Fujitsu   Fusion Factory  Highstreet.io   Idyaflow   Jmango   Litmus7  Logic Broker   Marketplacer   Mirakl   One Stock  Ordergrove   Orderhive   Publicis Sapient  Quickbooks Commerce  Salesorder  Ship Station   Skubana   Sticky.io  Stord   Subscribe Pro  Tecsys   Veeqo   Visionet  Yuansfer   Zoho   Analytics:   Botify  Clicky  Data Dome   Dynamic Action   Fathom Analytics  Fenix Commerce   Gauges  Get Feedback  Google GoSquared  Heap  Hitsteps  Idea Tarmac  Kissmetrics  Matomo  Minubo   Namogoo  Netacea   Perimeter   Piwik PRO   Plausible   Precognitive  Queue-it   Radware  Refersion  Simple Analytics  StatCounter  Treasure Data   Woopra  Tax:   Avalara    CCH Sure Tax     Digital River     Global-e     TaxJar    Vertex  Thomson Reuters Onesource   Taxify   Sovos 
    Topics: landscape, product, customer, experience, path, customers, marketing, products, social, online, ecommerce, shopping.