Top 2024 resources on simple
Best simple resource in 2024.
Learn more about simple to improve your e-commerce strategy.
-
10 best practices for a successful ecommerce homepage
-
A homepage is an anchor on every ecommerce website, which means it has to be designed flawlessly in order to grab the attention of potential shoppers.
Topics: navigation, check, users, best, online, simple, practices, website, successful, products, search, ecommerce, free. -
12 Best Pricing Page Examples To Inspire Your Own Design
-
Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy.
Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.
Topics: great, examples, inspire, simple, pricing, right, customers, design, best, users, way, page, product. -
13 Simple (But Critical) Tips for Creating Better Landing Pages
-
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.
That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.
Topics: creating, tips, form, landing, visitors, leads, critical, page, information, include, simple, better, offers, pages, offer. -
15 of the Best Simple WordPress Themes
-
When it comes to determining what you want your WordPress website to look like, you’ll first need to consider the theme that you plan on installing — that’s because WordPress themes are how you actually design and customize the look of your entire website.
No matter what industry you’re in or which style you’re envisioning for your website, a simple theme — meaning minimalist, clean, and well-organized — is often ideal for businesses, visitors, and customers.
Topics: website, themes, theme, best, simple, different, work, content, creative, wordpress, online. -
20 Modern, Clean Ecommerce Sites, for Inspiration
-
A clean, modern ecommerce design prevents shoppers from being overwhelmed with excessive content. Here is a collection of clean, modern ecommerce sites. There are fashion sites, specialty boutiques, and design-focused brands
Topics: menu, images, video, simple, clean, modern, uses, ecommerce, site, sites, inspiration, product, sells, design. -
20 of the Best Form Builder Tools for 2019
-
You’ve heard it before -- forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold.
Topics: source, builder, tool, data, simple, forms, fields, tools, create, form, best. -
21 of the Best Examples of Mobile Website Design
-
Now more than ever, businesses are focusing on creating delightful mobile website experiences.
Topics: youll, works, experience, desktop, site, simple, examples, design, best, mobile, website, large, users. -
25 of the Best Website Homepage Design Examples
-
You never get a second chance to make a first impression. That’s why you need thoughtful homepage design.
Topics: best, love, simple, page, design, website, visitors, uses, makes, examples, headline. -
27 Striking Examples of Minimal Design That'll Kickstart Your Creative Process
-
If you've been on the internet, chances are you've come across stark, simple websites or ad creative. In fact, this design sensibility — known as minimalist design — has been rising in popularity, though it's far from a passing trend.
Topics: minimalist, examples, clean, page, process, thatll, creative, logo, minimal, design, kickstart, white, brand, text, additionally, striking, simple. -
39 Simple Ways to Grow Your Email List
-
I have some bad news — your email marketing contact database degrades over time.
Topics: ways, grow, emails, sign, simple, share, list, page, users, link, content, email. -
4 Simple Ways Your Ecommerce Brand Can Better Serve Customers In 2021
-
Improving customer experience is one of the most valuable ways you can stand out.
Topics: simple, brand, live, experience, online, site, sales, ecommerce, brands, ways, shopping, serve, better, customers. -
4 Simple Ways to Use Social Media to Find 'Warm' Ecommerce Customers
-
These 'warm' customers are just like GoldiIocks -- interested in the porridge that's 'just right.' They're also exactly the people you want to target.
Topics: warm, ecommerce, right, instagram, media, buying, business, simple, facebook, pinterest, ways, social, customers. -
4 Simple, Low-Cost Ways to Run a More Sustainable Business
-
Companies can thrive while also contributing to positive environmental change. But getting started can be daunting—which is why we’re simplifying it with four of the most impactful ways to make your business more sustainable.More
Topics: emissions, lowcost, packaging, planet, carbon, ways, business, sustainable, simple, shopify, offset, climate, neutral, run. -
4 Simple, Proven Ways to Improve Your Customers' Ecommerce Experience
-
Do you find yourself competing in a crowded ecommerce niche? Creating a little more wiggle room for yourself is easy.
Topics: create, ways, website, simple, improve, shipping, proven, experience, ecommerce, customer, robust, customers, store, product. -
5 Simple Ways to Boost Conversions
-
When it comes to increasing conversions of an online store, smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank
Topics: mobile, sales, quickly, shopping, payment, shoppers, reviews, ways, product, conversions, questions, customer, boost, simple. -
5 Simple but Smart Conversion Hacks Backed by Proven Case Studies
-
Get more customers and grow your sales with these 5 conversion hacks backed by some amazing case studies that you can use for your business.
Topics: buy, personas, mission, simple, hacks, case, studies, customers, intent, buyer, commander, brand, smart, proven, best, statement, backed, conversion. -
6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization
-
These small website optimization tactics will make choosing and purchasing products as simple as possible for your customers!
Topics: tactics, pain, website, visitors, increase, products, customers, payment, simple, product, effect, optimization, conversion. -
7 Simple Digital Marketing Hacks for 2022
-
Digital marketing trends are changing constantly. Each year brings new marketing strategies that need to be identified and integrated into the gameplans of large and small businesses alike, otherwise, there's serious money left on the table.
Topics: content, audience, simple, using, video, small, search, google, digital, marketing, lsas, hacks. -
7 Simple Tips for Instagram eCommerce Success
-
The biggest question for every eCommerce store owner is: How do I get seen? In the online market, visibility is everything. Unlike a physical shop with a set location, your eCommerce store is surrounded by thousands of others that are highly similar. You constantly play a shuffling game on the expansive online market. One minute […]
Topics: images, brand, business, instagram, tips, image, online, marketing, ecommerce, simple, products, content, success, posts. -
7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales
-
In this article, we review scarcity marketing and urgency marketing tactics and offer 7 simple ways to use them to drive more sales.
Topics: scarcity, product, customers, urgency, messages, message, shipping, sale, sales, drive, purchase, ways, marketing, simple. -
7 tips in the fight against Amazon
-
While it’s true ecommerce giants, like Amazon hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there’s a lot we can learn from studying these ecommerce giants. Here are seven tips in the fight against Amazon.
Topics: online, fight, customers, way, ecommerce, tips, giants, shipping, simple, pain, amazon, reviews. -
8 Simple Ways to Segment Your Social Media Audience
-
Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.
Topics: audiences, segmentation, target, social, create, simple, relevant, ways, media, segment, group, audience, different. -
8 Ways to Increase Conversions from Mobile Users
-
Mobile users have long outnumbered visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. There are plenty of ways to encourage mobile sales conversions. In this post, I'll address eight of them
Topics: mobile, visits, sales, conversions, checkout, users, simple, increase, visitors, ways, return, trust, page. -
9 Simple Ways to Write a Good Introduction Sentence
-
There's a lot of material out there about writing a great headline. But what about writing a good introduction sentence?
Topics: good, dont, write, introduction, stat, youre, read, article, ways, sentence, short, readers, simple, writing. -
A Simple Explanation of Exempt vs. Non-Exempt Employees
-
There are two types of employees – "exempt" and "non-exempt." You might've seen these terms on job postings, or heard them in conversation.
Topics: nonexempt, minimum, paid, flsa, employees, exempt, salary, explanation, labor, simple, overtime, vs, employee. -
A Simple Explanation of a 502 Bad Gateway Error & How to Resolve It
-
When your website experiences a 502 Bad Gateway Error, it can be like solving a mystery. You don't know what exactly happened or why -- all you know is that something's wrong and you need to fix it.
Topics: fix, explanation, bad, gateway, error, resolve, page, website, server, firewall, simple, websites. -
A Simple Guide on How To Conduct Backlink Analysis
-
Link building is an invaluable part of SEO. In fact, it's one of the top factors search engines look at when determining your ranking.
Topics: page, site, look, website, tool, competitors, links, conduct, guide, analysis, seo, backlink, simple. -
A Simple Guide to Lean Process Improvement
-
There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste.
Topics: customer, diagram, simple, organization, allows, identify, help, create, process, improvement, lean, guide. -
A Simple Guide to Marketing ROI [Formula & Examples]
-
Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something's profitability, many marketers look at ROI -- or return on investment. At the most basic level, ROI compares the amount of money you spend on a project with the amount of revenue you gain from it.
Topics: marketing, tracking, cost, x, video, strategy, guide, page, spend, simple, examples, formula, roi. -
A Simple Method for Tracking B2B Ecommerce Performance
-
Measuring B2B ecommerce performance should be straightforward. Too often, however, measuring means having a complex strategy with confusing key performance indicators aimed at presenting data just for its appearance.
In this ...
Topics: b2b, salesperson, tracking, measuring, method, studio, simple, performance, strategy, users, data, ecommerce, measurement. -
A Weebly Review: Super Easy to Use, But Only One Viable Ecommerce Plan
-
Weebly offers what is probably the easiest way to get a website up and running in less than an hour. It's also one of the most recognized brands in this very competitive space, but continues to gain new customers every…
Continue reading A Weebly Review: Super Easy to Use, But Only One Viable Ecommerce Plan
Topics: plan, easy, users, website, online, site, simple, viable, free, super, review, ecommerce, weebly, plans. -
An Introductory SQL Tutorial: How to Write Simple Queries
-
Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it would apply to you as a marketer. Or, you may have thought, “That's for the advanced data users. I could never do that.”
Topics: sql, simple, data, statement, table, write, massachusetts, query, fields, database, queries, tables, hair, introductory, tutorial. -
At $35 to $39 per share, Poshmark’s IPO could 5x its last private valuation
-
Loosely, then: at the low end of its valuation range, Poshmark is worth 8.6x its current run rate, and at the top-end a richer 10.9x.
Topics: techcrunch, using, share, shares, valuation, price, private, range, simple, poshmarks, companys, pricing, ipo, 5x. -
Building Landing Pages That Convert
-
Online stores need a healthy balance of landing pages, especially for anchor products and product categories. Landing pages have a specific goal, such as getting people to sign up for email newsletters or purchase a product.
Topics: shoppers, landing, pages, simple, page, buy, convert, building, site, product, words, products. -
Drive Your Online Business's Sales With 5 Simple Strategies
-
Here are five strategies for growing your online business.
Topics: businesss, sales, strategies, checkout, customer, bounce, experience, drive, business, online, process, site, trust, ecommerce, cart, simple. -
Finding Sweet Success with Sugar Free Beverages
-
One fateful dinner party led Cristina Ros Blankfein and Jennifer Ross to ideate the zero sugar beverage products behind Swoon. In this episode of Shopify Masters, Cristina shares with us their approach to finding and working with flavor scientists, manufacturers, and trade shows.More
Topics: sugar, finding, products, lot, success, free, thats, things, product, different, beverages, sweet, simple, really, customers. -
Flat Design: Everything You Need to Know in 5 Minutes (+ Examples)
-
Flat design is a user interface style that uses simple two-dimensional elements, minimal textures, and bright colors.
Topics: design, websites, elements, plus, simple, using, minutes, know, style, user, flat, think, need, examples. -
Free Webinar | April 9: 3 Simple Steps to Start Your Side Hustle
-
Join us as we cover simple steps to launch your own side hustles or alternative revenue streams to earn extra money or cover expenses during this time.
Topics: money, start, cover, success, entrepreneurs, steps, young, simple, help, hustle, entrepreneur, webinar, kim, streams, free. -
Goals vs Objectives: The Simple Breakdown
-
Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of misalignment in business strategy.
Topics: marketing, simple, measure, example, vs, breakdown, objectives, goals, goal, company, objective, increase, team. -
Google Posts: The Free and Simple Way for SMBs to Leverage Local Search
-
In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. And as of 2021, Google had 86.6% of the market share of search engines — meaning, getting noticed on Google is an effective way to boost business volume and find new customers.
Topics: local, search, leverage, post, business, free, results, way, google, create, posts, offer, youll, simple, smbs, click. -
Google Tables Can Help with Projects, Products, Support
-
Thanks to a new service from Google, small and mid-sized merchants may have a new option for lightweight project management, help desk ticket tracking, and similar tasks. Google Tables blends some of the features and capabilities of a structured database with a simple spreadsheet.
Topics: products, support, tables, template, help, project, product, projects, google, templates, structured, example, tasks, simple. -
Gumroad vs Shopify 2024: The Simple Comparison
-
These days, would-be entrepreneurs and business owners have endless options to choose from if they want to start selling online. Shopify is definitely one of the most well-known platforms, powering millions of stores worldwide. In comparison, Gumroad is more of…
Continue reading Gumroad vs Shopify 2024: The Simple Comparison
Topics: simple, comparison, online, plus, vs, shopify, features, digital, gumroad, products, tools, option, business. -
How Elastic Path is Simplifying Dynamic Bundling
-
So many products lend themselves to dynamic bundling. The other day, I was exploring outdoor pizza ovens online and landed on one that I wanted to buy. Accessories like a pizza paddle, wood pellets and other options for the stove were sold on separate sections of the website. For a high-intent buyer, it’s a no-brainer to offer these items as a bundle, providing choices for the consumer on which accessories to pick. So why don’t more companies do it?
Because it’s hard. The lack of ability to offer dynamic bundles is tied closely to the product catalog. Rigid, inflexible product catalogs embedded in legacy commerce systems prevent companies from presenting these options to customers. What’s left on the table are opportunities to increase average order value (AOV) and move excess merchandise, which is particularly important in a tough retail economy. In fact, Forrester Research shows as much as 10 to 30 percent of revenue comes from upselling and cross-selling via product bundles.
While some options like Salesforce or Shopify plugins exist for bundling, executing on dynamic bundling itself is far from simple. You still need extensive engineering expertise to make these plugins function seamlessly alongside your existing commerce system. As a result, bundles are static and difficult to change, leaving few options for merchandisers and consumers themselves. That’s why Elastic Path has been focused on simplifying this problem, allowing merchandisers to create their own dynamic bundles in five simple steps.
Giving Buyers Options for Bundling
Let’s look at the pizza oven example to illustrate how dynamic bundling in Elastic Path works. Product Experience Manager (PXM) makes it simple to create a product in your catalog and configure a bundle. Making a bundle dynamic means giving your buyers options for which items they’d like to add to their bundle, rather than forcing them into a rigid set of items preconfigured for them.
Using Elastic Path’s business user tooling, Commerce Manager, it’s easy for a merchandiser or business user to set up their own dynamic product bundle.
You can select a component, or category of products, from which your customers can choose. From there, you simply choose how many items you’d require as a minimum (having a 0 minimum means customers can bundle any items with their purchase) and set the pricing and imagery for your bundle. Say I only needed the wood pellets and not the pizza paddle. As a customer, I’d immediately reject a static bundle, but a dynamic bundle would allow me to choose only the items I wanted.
Get hands on with an Elastic Path Free Trial
Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks.
Sign up for a free trial
Overall, the goal for dynamic bundling is to give merchants the freedom to bundle and move inventory as they wish, without having to wait on engineering to implement changes. In addition, dynamic bundling gives customers the flexibility to bundle only the items they want.
It’s important to note that dynamic bundling works seamlessly with your existing commerce system through API connectivity, instead of a simple plugin. Rather than having to re-platform your entire system, you can experiment with features like dynamic bundling using the technology you already have. I explain this in a bit more detail in my post, How to supercharge your catalog without replatforming. The key takeaway: It doesn’t have to be hard or risky to embrace Composable Commerce and the experimentation that goes along with it. Starting small is a great way to test whether strategies like dynamic bundling work for you.
Topics: simplifying, elastic, options, product, path, commerce, simple, bundling, bundle, items, dynamic, pizza. -
How Information Design Drives Conversions
-
Understanding visitors' goals and the steps you want them to take will help determine the layout of your site's information. We explain in this post, using four examples.
Topics: drives, objections, free, action, conversions, simple, information, proof, design, products, signupfocus, newsletter, magnet, ingredients. -
How Long Does Aliexpress Shipping Take? Your Simple Guide for 2023
-
If you’ve ever purchased something from the world-renowned merchant, this is a question you’ve probably asked before. It’s not just a common question for consumers either. Dropshipping companies and ecommerce retailers also want to know when they can expect to…
Continue reading How Long Does Aliexpress Shipping Take? Your Simple Guide for 2023
Topics: times, long, seller, delivery, simple, wait, days, tracking, order, youre, does, aliexpress, guide, shipping. -
How to Automate Your Business's Reporting Workflows
-
In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling, and if we're on track to reach our goals.
Topics: workflows, businesss, automate, simple, analytics, reporting, google, sheets, automated, dashboards, reports, business, data. -
How to Become a Reseller in 3 Simple Steps (2023)
-
You don’t have to reinvent the wheel if you want to launch a successful business model, or even simply join the ranks of full-time entrepreneurs. All you have to do is become a successful online reseller. Of course, starting your…
Continue reading How to Become a Reseller in 3 Simple Steps (2023)
Topics: simple, customers, products, dont, youll, build, business, know, youre, need, reseller, steps. -
How to Choose the Perfect Name For Your Store
-
Coming up with a name for your online business might seem like a pretty simple task, but trust us, it isn’t always easy. In fact, it can take days to come up with a name for your business. That’s because most entrepreneurs have high expectations for their businesses. They want […]
Topics: products, business, need, perfect, youre, thats, think, choose, names, brand, store, simple. -
How to Conduct Research for an Infographic: A Simple Step-by-Step Guide
-
They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy.
The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.
Topics: simple, youre, guide, search, data, content, infographics, research, tool, infographic, original, stepbystep, terms, conduct. -
How to Create Landing Pages for Real Estate [+Examples]
-
When people are looking to buy or rent a new house, what's the first thing they do? That's right, they go online.
In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites.
Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market.
Topics: real, search, capture, page, estate, create, form, pages, examples, type, landing, important, simple. -
How to Create Simple and Effective Product Videos (With Examples)
-
Over the last few years, video has become king of content. Everywhere you turn companies are finding new ways to make their products pop, including alluring product videos. Remember way back when – you know, like two years ago – when products just had a bunch of pictures? Those days […]
Topics: film, video, create, help, videos, editing, examples, simple, effective, product, wanted, dont, youre, instagram. -
How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]
-
With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy.
Topics: tab, content, post, visitors, simple, business, create, information, page, tutorial, steps, youll, facebook, day. -
How to Create a Landing Page: The Simple Step-by-Step Guide
-
The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page.
Topics: ebook, content, offer, form, simple, create, pages, sure, using, stepbystep, landing, page, guide, design. -
How to Create a Lead Generation Website: 9 Simple Optimizations
-
Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in.
Topics: content, simple, lead, visitors, create, form, page, pages, generation, website, leads, optimizations, landing. -
How to Create a Stunning Presentation Cover Page [+ Examples]
-
When you're focused on creating a meaningful, persuasive presentation, it's easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience's attention early on and setting the tone for the rest of your presentation.
Topics: examples, need, different, stunning, create, cover, simple, youre, page, template, slide, presentation. -
How to Improve Customer Relationships Through Omnichannel
-
Omnichannel is more than just a trend.
Topics: customers, great, relationships, experience, important, omnichannel, companies, simple, improve, purchase, customer, company. -
How to Improve Your Communication Skills in 5 Simple Steps
-
In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal.
But with so many different people coming together, there’s bound to be some friction on how to implement ideas and strategies best. The key to helping your team succeed is communication.
Topics: share, team, skills, improve, meetings, steps, ideas, meeting, communication, simple, youre, work, employees. -
How to Price Your Print-on-Demand Products in 6 Simple Steps
-
Figuring out how to price your print on demand products can be complex. Choose a price that’s too high, and you risk scaring off potential customers. Pick a price that’s too low, and you could harm your profit margins, and…
Continue reading How to Price Your Print-on-Demand Products in 6 Simple Steps
Topics: need, pricing, demand, customers, costs, printondemand, youre, profit, products, market, price, steps, simple. -
How to Sort in Excel: A Simple Guide to Organizing Data
-
Knowing how to sort in Excel can feel like a superpower. But unfortunately, many go through the tedious route of sorting and organizing data manually.
Topics: guide, excel, organizing, sort, list, dropdown, left, click, select, column, simple, data, z, order. -
How to Use the SUBTRACT Function in Excel
-
Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values.
Topics: excel, enter, formula, function, column, simple, cells, subtracting, subtract, cell, values. -
How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team]
-
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.
Topics: write, tips, twitter, blog, team, image, outline, strategy, post, gen, generate, images, create, simple, follow, formula, lead. -
How to Write a Creative Brief in 11 Simple Steps [Examples + Template]
-
The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.
Topics: projects, brief, product, creative, campaign, write, project, steps, audience, target, examples, brand, simple, team, template. -
How to Write a Simple, Effective Resume (+20 Examples)
-
A great resume can help get you noticed by prospective employers. But what makes a resume “great”? How do you catch recruiters’ attention, encourage them to read your resume, and ultimately call you for an interview?
Topics: experience, relevant, job, examples, write, simple, template, great, help, effective, skills, resume, example. -
Klarna launches financing program Boost
-
Klarna has launched its own financing program for SME retailers in Europe. The new initiative is called Boost and is aimed to further support retailers in accelerating their growth. The company promises the application process will be simple and straightforward. Klarna’s Boost is currently available in Austria, Denmark, Finland, Germany,… Continue reading
Topics: program, klarna, merchants, sales, process, launches, support, financing, simple, company, boost, retailers. -
Landing Page Design Examples to Inspire Your Own in 2023
-
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the "best" they can be often depends on what your landing page goals are.
Topics: visitors, information, great, inspire, design, landing, pages, simple, page, color, form, customers, examples. -
LiveChat vs Olark: A Simple Guide for Beginners
-
In today’s LiveChat vs Olark review, we’re looking at some of the core features and functionalities of two of the most popular tools in the live chat marketplace. In today’s customer service landscape, live chat is becoming an increasingly popular…
Continue reading LiveChat vs Olark: A Simple Guide for Beginners
Topics: chat, send, guide, simple, beginners, olark, livechat, agent, features, team, support, vs, customers, customer. -
Mercado Shops and Google Shopping Join Forces to Benefit Small- and Medium-Sized Businesses
-
This integration will allow sellers and businesses that use Mercado Shops to give visibility to their products through smart Google Shopping campaigns.
Topics: small, forces, businesses, shopping, sellers, mercado, benefit, shops, mediumsized, google, join, store, simple, allow, integration. -
My Starting Over Story: How I Revisited a Passion Project During My Lowest Point
-
A series of events in Terrell Grayson’s life derailed his plans. When tragedy struck his family, he lost his job, his car, and his home. In the midst of the lowest period of his life, Terrell turned to a personal passion and launched The Simple Bow. This is his story of starting over.More
Topics: lowest, mother, losing, simple, revisited, passion, didnt, project, started, business, confidence, mental, point, day, starting, family. -
New Release: GraphQL Server for Elastic Path Commerce Cloud
-
The recently released GraphQL Server for Elastic Path Commerce Cloud provides a GraphQL implementation of Elastic Path Commerce Cloud APIs to support shopping experiences. This release enables developers more familiar with GraphQL, as compared to REST, to more easily build shopping experiences.
REST vs GraphQL
We often get asked about REST vs GraphQL. In our experience you can do almost anything with both REST and GraphQL. There are some technical differences, but nothing that's a roadblock in achieving a business goal. The choice between REST and GraphQL comes down to preference. An analogy would be that humans communicate in many languages - English, French, Mandarin, German etc. Some languages might be "better" for some things. However, there are very specific nuances and can oftentimes be difficult for a non-native speaker. People would prefer to speak in their native language, solely due to preference and comfort level. The same goes for choosing between GraphQL and RESTful APIs.
At Elastic Path, we prefer REST because it follows HTTP protocol standards. This enables us to keep our APIs clean and simple, and REST APIs can take advantage of all the efforts to improve web performance at every level. As an example, it is relatively simple to use browser caching and CDNs to optimize HTTP requests.
At the same time, we also recognize that GraphQL makes some things easier for developers consuming APIs. You may prefer GraphQL because you are familiar with it, or that it makes it easier to wrap different APIs together, or any other reason by which GraphQL makes the front-end development easier for you. We certainly want to give you the choice of using the technology that works for you.
GraphQL Server for Elastic Path Commerce Cloud
The GraphQL server provides the following capabilities:
Ability to build shopping experiences using Elastic Path Commerce Cloud and GraphQL
Convenience of wrapping APIs from different systems and vendors with a single GraphQL endpoint
The GraphQL server is easy to consume. The readme provides steps on how to set it up on your machine and deploy to the cloud. As the source is available to you, you can add additional data sources to wrap multiple APIs from different systems and vendors. You can also use something like Apollo Federation to aid with this.
GraphQL in Action
The GraphQL server comes with GraphQL Playground which is an interactive, in-browser GraphQL IDE. Here’s a simple query to fetch nodes and products in a storefront.
Get Started
To start building shopping experiences with Elastic Path Commerce Cloud and GraphQL, clone the Github repo and follow the instructions in the readme.
Topics: rest, server, simple, commerce, elastic, cloud, shopping, release, graphql, apis, path. -
No Money to Start? No Problem. Try These 5 Options to Fund Your Business.
-
Follow these simple guidelines to fund the business of your choosing for little to no capital.
Topics: guidelines, options, problem, little, start, try, skills, simple, combination, fund, business, money, youre. -
One-Click Checkout with EP Payments Boosts Conversions & Checkout Speed
-
Customer expectations are escalating rapidly, and what people learn to love in one industry—like effortless food delivery—increasingly defines what they expect from other industries. These ever-shifting expectations put pressure on businesses to meet their customers where they are—delivering products faster, cheaper, and more seamlessly than ever.
Most checkout experiences have upwards of 18 fields, adding to a long, complicated checkout process and giving customers the perfect opportunity to abandon their carts. According to the Baymard Institute, 70% of customers will leave when the checkout process takes too long. Other research finds that most sites only need eight form fields for a checkout flow. Watch our webinar to learn how to overcome the five common checkout mistakes that over 90% of brands make.
At Elastic Path, we obsess over checkout optimization, to help brands improve their conversion rates continually. We’re thrilled to offer one-click checkout for all businesses using EP Payments, powered by Stripe, at no extra cost.
How easy is it for customers to use one-click checkout? See for yourself: the examples below showcase the benefit of a simple and intuitive checkout flow for your customers.
One-click checkout relies on the largest “rapid checkout” network in the industry; with Stripe’s 30M+ known customers, one-click checkout auto-fills your customers' payment and shipping details so they can check-out in a single click. Enabling one-click checkout is easy; simply add and customize the payment element on the frontend, your customers will enjoy an easy and secure checkout experience.
EP Payments
Support Complex Checkouts Across Brands & Channels
Go to EP Payments
Drive Tangible Business Results:
Increase conversions. Reduce cart abandonment by creating a frictionless, fast checkout experience. One-click checkout increases conversion rates by over 7% for known customers.
Speed up checkout. By optimizing the process, customers can check-out in just six seconds— nine times faster than anonymous customers.
Optimize the user experience. A simple checkout flow creates a better user experience for returning customers. Known customers purchase four times more often than anonymous customers.
The one-click checkout experience is just as safe as it is simple for customers. The sensitive data is encrypted to keep it secure, and as a certified PCI Service Provider Level 1, EP Payments one-click checkout meets the highest level of certification available in the payments industry. Other benefits include:
1. Saves Customer Payment Info
Customers that choose to save their payment details and shipping address to your one-click checkout-enabled storefront experience a quicker checkout. It auto-fills saved payment details and a shipping address with just a few simple steps.
2. Security: Mobile Verification
When customers use one-click checkout on a new site or new device, they’ll receive a one-time code to verify their identity.
3. Improve Checkout Speed
Enable buyers to check out in just six seconds—that’s nine times faster for known customers versus anonymous customers.
Optimizing checkout speed and ease of use is critical for an exceptional checkout experience. Existing customers can visit EP Payments to turn on one-click checkout. If you’re a new customer, we’d love to chat with you today to see how EP Payments and one-click checkout can supercharge your conversion rates.
Topics: customers, checkout, oneclick, boost, conversions, simple, payments, fast, ep, speed, known, experience, payment, times. -
Poshmark prices IPO above range as public markets continue to YOLO startups
-
Poshmark priced its IPO at $42 per share last night, comfortably ahead of its $35 to $39 range that already greatly boosted the company's valuation.
Topics: startups, simple, morning, ipo, continue, public, worth, prices, poshmark, underpricing, yolo, markets, valuation, range, company, greatly, techcrunch, valuations. -
Product Descriptions: 17 Fresh Writing Angles
-
Need to spice up descriptions for bland products? Use these themes and examples the next time you’re describing a back-to-school backpack or plain white t-shirt. You’ll soon understand how to look at ordinary products differently
Topics: youll, comfort, great, dont, worked, fresh, simple, descriptions, good, product, writing, look, add, item, angles. -
Product Page Headlines Drive Conversions
-
Every product has a name. It could be short and simple or long and tedious. It can be definitive, witty, or subtle. And unless it's your company's product, you have no control over it. But there's an alternative way to grab shoppers' attention: headlines.
Topics: page, product, headline, conversions, features, products, drive, target, words, apple, simple, watch, headlines. -
RFIs: The Simple Guide to Writing a Request for Information
-
Large corporations and government agencies don't shop around for the best contractors and freelancers the same way a SaaS company or a small business might.
Topics: request, rfp, company, rfis, procurement, guide, simple, sellers, buyer, information, need, rfi, writing. -
SWOT: A Simple Way to Find Your Competitive Edge [+ Free Template]
-
A SWOT analysis identifies your company’s Strengths, Weaknesses, Opportunities, and Threats. As you scale, it’s a useful tool for unlocking long-term, sustainable growth. Here’s a step-by-step guide to conducting a SWOT analysis, along with examples and templates.More
Topics: opportunities, strengths, edge, need, free, way, template, threats, simple, business, factors, competitive, swot, weaknesses, analysis. -
Shopify Email Review (2023): A Simple Guide to Shopify Email
-
In today’s Shopify Email review, we’re looking at the convenient Shopify email app or plugin, specifically designed for Shopify store owners. Introduced by Shopify in 2020, the email app provides ecommerce business owners with a straightforward and streamlined way to…
Continue reading Shopify Email Review (2023): A Simple Guide to Shopify Email
Topics: guide, store, customers, simple, templates, marketing, send, features, app, easy, review, shopify, email. -
Shopify Side Hustle Ideas for 2023: Simple Shopify Business Ideas
-
The best Shopify side hustle ideas can be extremely lucrative in today’s world. In an uncertain economy, most of us can benefit from earning a little extra income. However, not everyone has the time or energy to manage more than…
Continue reading Shopify Side Hustle Ideas for 2023: Simple Shopify Business Ideas
Topics: create, simple, hustle, products, sell, online, accessories, ideas, way, selling, business, shopify, market. -
Simple Tweaks to Product Pages Can Drive Sales
-
Adjusting layouts on a per-product basis is costly and time-consuming. It makes sense instead to focus on the most crucial elements of the page — to communicate benefits to the highest number of product-page visitors. Here are six ways to do that.
Topics: simple, shoppers, selling, products, whitespace, fixed, sales, tweaks, page, pages, visitors, eyelevel, drive, product, images. -
Simple Ways to Offer Customized Products
-
Personalized and customized products can help smaller ecommerce businesses stay ahead. Personalization can be simple as packaging a group of items as custom “kit” or providing engraved plates or quality vinyl decals.
Topics: ways, similar, custom, simple, items, example, customized, accessories, start, smaller, offer, shoppers, products, select. -
Social Commerce: 5 Tools to Help You Sell Directly Through Social Media
-
Sell your products directly on your social media with these social commerce selling tips! Step-by-step instructions help you get started.
Topics: media, help, youre, youll, marketing, simple, sell, commerce, product, social, need, facebook, directly, tools. -
Strikingly Review: Simple Website Builder (June 2019)
-
These days, if you want your business to be successful, you need to be active online. Unfortunately, building a website can be a complicated and expensive experience. What if you don't have the technical prowess and coding know-how to create…
Continue reading Strikingly Review: Simple Website Builder (June 2019)
Topics: strikingly, add, site, youll, youre, builder, pro, website, options, theres, review, simple. -
TaxJar Spotlight: Simple Sales Tax Returns for Ecommerce Businesses
-
In this TaxJar review we discuss how TaxJar streamlines the sales tax process, educates businesses on sales tax & helps businesses file sales tax on time.
Topics: returns, businesses, states, review, filing, tax, service, business, taxjar, simple, sales, autofile. -
The 2 Simple & Straightforward Methods for Market Sizing Your Business
-
When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it.
Topics: help, potential, product, sizing, segments, simple, research, methods, market, business, customers, straightforward, size. -
The 3 Best Evergreen Webinar Software You Need Now
-
Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space.
Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel.
Topics: software, need, evergreen, content, platforms, live, best, webinar, ondemand, webinars, simple. -
The 8 Best Free Flowchart Templates [+ Examples]
-
A flowchart template will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch.
Topics: best, help, users, free, business, flowchart, process, flowcharts, template, examples, different, flow, templates, simple. -
The Best 18 Online Marketing Tools for Small Businesses
-
Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor.
Topics: free, content, businesses, small, tool, tools, pricing, sourceprice, simple, tiered, best, marketing, help, online. -
The Best Ecwid Store Examples for 2023
-
The best Ecwid store examples are a great source of inspiration for anyone planning on building their own ecommerce website with Ecwid technology. Available either as a plugin for your existing website, or as a standalone solution for building a…
Continue reading The Best Ecwid Store Examples for 2023
Topics: ecwid, best, website, company, examples, page, social, store, range, site, customers, simple. -
The Best WooCommerce Store Examples for 2023
-
The best WooCommerce store examples offer an excellent insight into just how versatile and flexible the WooCommerce plugin can be. As one of the world’s most popular tools for ecommerce store building, WooCommerce allows companies to instantly extend the functionality…
Continue reading The Best WooCommerce Store Examples for 2023
Topics: page, company, simple, scrolling, examples, best, store, really, woocommerce, site, website, menu. -
The One-Product Business: This Entrepreneur’s Simple Formula for Success
-
“K.I.S.S.” Keep it simple, stupid. Scott Hilse has been taking this philosophy very seriously. Over the past year and a half, he built a six-figure ecommerce business and transformed his life. And he did it all by selling just one product. Starting From the Bottom Scott is a buzzy 22-year […]
Topics: pixel, really, business, success, product, thats, scott, thing, simple, formula, store, facebook, oneproduct, things, sales. -
The Simple Business Model Used to Build a $2.4 Million Business
-
Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand. In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets&Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets to build a multimillion dollar business. More
Topics: build, going, million, business, used, model, youre, dont, simple, im, product, thats, really, think, lot. -
The Simple Guide to Creating an HTML Email [+ Free Templates]
-
When you create an email using a drag-and-drop or module-based tool, you're actually generating an HTML email.
Topics: different, text, creating, simple, html, email, templates, emails, free, version, template, guide, way. -
These Simple Design Tweaks Can Boost Your Website Sales
-
Learn the essentials of a successful site from the new book, 'Content Is King.'
Topics: length, pages, tweaks, services, customers, boost, help, include, questions, sales, page, website, design, simple, business. -
These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market
-
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French market. This past January, we noticed that one of our key automation programs — our onboarding and nurturing email program for our free users — was dated and needed a revamp.
Topics: hubspot, research, strategies, qualified, french, features, leads, users, test, free, paid, led, increase, nurturing, market, audience, email, simple. -
This Simple Add-On Lets Your Customers Shop While on Facebook
-
This shopping tool makes it easy for customers to visit your store without leaving Facebook.
Topics: shop, tabfu, tabs, users, facebook, website, site, right, lets, simple, purchases, customers, addon, social, tools. -
Twitter Ads Campaigns: A Simple Setup Guide
-
Twitter is a great marketing channel for driving traffic and generating leads. In fact, 63% of Twitter users follow small businesses -- it's no wonder that companies can see actual growth from this platform.
If you're not yet using Twitter for business purposes, or want to get better at it, keep reading. You'll learn how you can use Twitter ad campaigns to reach the audiences you care about.
Topics: setup, twitter, ads, audience, select, promote, campaigns, campaign, targeting, tweets, target, guide, simple, ad. -
Webnode Reviews: A Simple Website Builder
-
It's undoubted that setting up a business online is tremendously gaining momentum; thanks to each and every trendsetting site builder. An impressive website is always part of the equation. I strongly agree that coding from scratch turns out to be…
Continue reading Webnode Reviews: A Simple Website Builder
Topics: business, webnode, website, builder, store, site, reviews, needs, plan, simple, need. -
What Does It Mean to be API-first?
-
If you’re building a commerce platform, why reinvent the wheel when the right APIs will do? In his essay, APIs All the Way Down, Packy McCormick suggests that instead of building from scratch, companies can gain a competitive advantage from leveraging APIs. According to McCormick’s argument, by building a commerce platform out of APIs, there are two main ways to differentiate: By creating custom solutions paired with API-based components, or by organizing API-based components in a novel or interesting way. (I’ll talk more about how that can work later.)
The issue for many companies is the abundance of commerce APIs, which create an unnecessary perception of difficulty. The old way of thinking is based on the illusion of simplicity, wherein one vendor controls the entire commerce stack. Unfortunately, a monolithic software stack creates inertia and an inability to move fast enough to keep up with changing technologies and shopper preferences. As a result, commerce teams are forced to look beyond the monolith to achieve their business objectives – shattering the illusion of simplicity that drove their purchase of a monolithic solution in the first place.
That’s where a solution like Elastic Path can help, as it provides the logic and building blocks for getting started with an API-first commerce ecosystem. We make it simple to select and integrate the best tools for your business requirements and follow best practices to unleash the combinatorial power of APIs, as opposed to drowning your business and technical teams in complexity.
But how do you know if the technology you select is truly API-first? Many companies attempt to disassemble legacy monoliths and repackage or refactor them as microservices-based, API-first platforms. This approach adds unnecessary complexity, and flies in the face of API-first, cloud native principles meant to accelerate innovation.
In part one of this two-part series, I’ll cover what it means to be API-first. In part two, we’ll dive into what differentiates an API-first company from dressed up middleware.
See How Elastic Path Delivers Unique Customer Experiences
The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products.
Go to Demo Library
The Rise of the Request/Response Model
An API-first approach means thinking of an API as the most important user for an application. In an API-first company, the APIs are often the first thing to be developed, and all new functionality should be exposed as an API. This approach is much different than “code-first,” where developers create an application first, and insert the API at the end. Legacy commerce vendors that are retrofitting their software to work with APIs fall in the code-first category. This approach can be an issue if the original application isn’t structured in a way that makes it simple for the API to access data.
API-first isn’t as simple as adding an API to the end of an overly complex system. As Chris Sperandio wrote while at Segment, “APIs are eating the value chain.” In the old enterprise software business model, companies bought packaged applications to streamline certain functions of their business, and these vendors charged extra for external API connectivity. Companies were forced to adapt to the way software vendors did business. Today, software is too interconnected to play that way.
Instead, a request/response model is taking over. API-first companies exist entirely between the HTTP request and response. As Sperandio writes: “Companies like Stripe and Twilio set themselves apart not only by the sheer amount of operative complexity they’re able to put behind an API, but because of how elegant, simple, and downright pleasant their APIs are to use for developers. In doing so, they give developers literal superpowers.”
The packaged enterprise software suites of the past few decades don’t function well in this Request/Response model because they aren’t built with APIs in mind. They’re built as self-contained ecosystems. That means their users are missing out on everything great about an API-first ecosystem: an improved developer experience, higher performance storefronts, reduced costs, faster time to market, and the ability to easily integrate with countless other “best-for-me” services.
Stay tuned for part two of this series, where I’ll explore what this means within ecommerce, and what differentiates an API-first company from dressed up middleware.
Topics: commerce, way, api, software, does, means, business, companies, mean, simple, apis, apifirst. -
When to Post on TikTok: A Simple Guide
-
Sometimes, it's not just what you post on TikTok but when you post.
If you’re looking to increase your presence on the app, or you’re leveraging it for the first time, it’s essential to know when your audience is active to get the most reach.
Topics: post, best, audience, times, tiktok, simple, posting, active, theyre, days, guide, different. -
Write for 5th Graders to Drive Conversions
-
Ecommerce content is more than sales pitches and technical info. Shoppers who cannot understand your communication will not convert. To grab their attention, write at a fifth-grade reading level.
Topics: grade, drive, write, tools, simple, graders, 5th, shoppers, provides, product, understand, readability, easy, conversions, version.