Top 2024 resources on sms
Best sms resource in 2024.
Learn more about sms to improve your e-commerce strategy.
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2021 Holiday Ecommerce Trends to Watch
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The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented. For months, ecommerce experts…
Topics: sms, consumers, holiday, mobile, shopping, trends, shoppers, marketing, season, online, store. -
4 takeaways from Cyber Week 2019 to help you plan for Holiday 2020 [video]
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While the holiday shopping season isn’t over, this year’s Cyber Week trends highlight how you can better prepare for 2020’s biggest week in online shopping.
Topics: plan, help, week, capture, email, holiday, sms, shopping, takeaways, cyber, video, yearoveryear, shoppers, season. -
Adding SMS to an Ecommerce Marketing Mix
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Text messaging can help ecommerce marketers engage and retain customers, but it is not a replacement for email communication or mobile apps. How does an ecommerce marketer use SMS? Here are seven tips to help.
Topics: messages, message, adding, customers, mix, service, nps, customer, marketing, text, ecommerce, sms. -
B2B’s Digital Shift Is Permanent and Incomplete
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The pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing. The transformation is almost certainly permanent, changing how the companies operate. It's also incomplete.
Topics: sales, video, sms, shift, b2bs, pandemic, mckinsey, b2b, chat, digital, permanent, incomplete, buyers. -
Best SMS Marketing Software : Top SMS Marketing Platforms for 2022
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Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and…
Topics: platforms, send, customers, marketing, campaigns, customer, text, messages, best, software, sms. -
Campaigner Review: What Does This Marketing Platform Have to Offer?
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Businesses of all sizes rely on email marketing to not only reach their existing audience but to widen their reach and attract more customers. But with so many different email marketing campaign tools on the market, all promising success and…
Continue reading Campaigner Review: What Does This Marketing Platform Have to Offer?
Topics: customers, marketing, campaigns, features, email, campaigner, platform, example, different, customer, sms, review, does, offer. -
CartFox Review: Can This SMS Marketing Platform Boost Your Sales?
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If you're a retailer and don’t yet have an SMS marketing tool to plan and execute your SMS campaigns, now's the time to start looking. Otherwise, you might risk getting left behind! CartFox is one such SMS marketing platform. But…
Continue reading CartFox Review: Can This SMS Marketing Platform Boost Your Sales?
Topics: sms, sales, platform, youre, review, cartfoxs, service, customer, marketing, support, cartfox, messages, boost. -
CartFox launches post-purchase SMS feature
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Slovenia-based startup CartFox is launching a new feature: post-purchase SMSes. The company offers automated abandoned cart text messages to online retailers. With the new function, sellers can give customers additional discounts after placing an order. ROI of 4500% or more CartFox was founded last year and offers an automated abandoned…
Topics: feature, customers, text, online, store, messages, company, postpurchase, cartfox, cart, sms, solution, used, abandoned, launches. -
CommerceCo Recap: SMS Marketing Fundamentals
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Text messaging can be among the most productive retail marketing channels, provided the workflows are automated and the performance is tracked. Entrepreneur Jordan West, the owner of an ecommerce marketing agency and an apparel company, uses text-message marketing to drive sales. He believes text messages are among his best marketing channels.
Topics: text, sales, textmessage, dont, automation, fundamentals, sms, west, customer, recap, rate, commerceco, marketing. -
Demystifying text message marketing
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Marketing professionals know that the text message is the "holy grail" of creating action. However, concerns over regulation, the small footprint, general uncertainty about the medium make the text message the most powerful, yet underutilized medium, in the marketing communications mix.
Topics: text, message, record, customer, mobile, compliance, marketing, demystifying, service, number, sms, rates. -
How SMS Marketing Cuts Through the Noise—Plus 4 Examples to Try
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As we head into the holidays, the busiest and most expensive advertising season of the year, it’s worth adding SMS marketing to your marketing channel mix to help you cut through the noise and win new customers.More
Topics: messages, list, sms, send, email, try, short, customers, examples, cuts, rates, text, marketing, noiseplus. -
How to Apply Omnichannel Marketing at Each Step of the Customer Journey
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Create the best omnichannel marketing strategy for your customers at every stage of the buying journey from their first visit to their first purchase.
Topics: journey, step, sms, send, customer, dont, apply, website, marketing, purchase, email, omnichannel. -
How to Integrate SMS into Email Marketing
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Many ecommerce brands drive engagement and conversions via text messages But implementing the channel requires caution and sensitivity. We explain in this helpful post.
Topics: frequency, email, messages, sms, customers, receive, service, text, recipients, integrate, marketing. -
Is SMS Marketing Dead? New Research Says Not Just Yet
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Whenever I share a screenshot of a friend's funny text on social media, someone always points out the huge number of unread text messages I have.
Topics: receive, content, research, consumers, texts, brands, subscribers, text, dead, sms, marketing, simpletexting. -
It’s Time to Put SMS Out of Its Misery
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Surprize :) Get it here:
Topics: sms, way, marketing, dont, message, misery, messaging, rate, engagement, chatbots, messages. -
Leveraging SMS to Build a Subscription Business
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Chuckie Gregory is the founder of Club EarlyBird, a morning cocktail that makes it easy to wake up early and get stuff done. He has grown his supplement brand from $0 to $1-million in sales in less than a year through video testimonials, direct mail after purchase, and SMS messaging strategies. In this episode, […]
Topics: messaging, marketing, subscription, club, chuckie, testimonials, technology, morning, business, build, earlybird, leveraging, video, sms. -
Magento Innovations Lab Showcase: Selected Innovations August 2018
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We are delighted to share the latest outstanding innovations
Topics: lab, showcase, learning, imagination, magento, mediaimagination, white, selected, partner, search, shopping, media, sms, innovations. -
Manual Texts Recover 21 Percent of Abandoned Carts, Says LiveRecover Founder
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Dennis Hegstad believes the best way to recover abandoned carts is via text messages. But his messages are not automated or bot-driven. Hegstad's company, LiveRecover, sends one-to-one texts from a real person to folks who have left an ecommerce checkout without completing a purchase.
Topics: number, recover, live, messages, manual, abandoned, customer, send, phone, sms, text, liverecover, texts, carts, recovery, founder. -
Market Smarter, Not Harder, with Automated Messaging
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Brands that use automated emails and SMS text messaging see a bigger ROI for their marketing efforts. Here's why.
Topics: customers, sms, content, marketing, market, contact, email, messages, emails, harder, automated, smarter, messaging. -
News Cart for Jan 31st
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Hey there! I’m in the final throws of preparations for ECF Live 2020 but couldn’t skip the News Cart with so much happening this week. Shopify will be keeping transaction fees on refunds, Trump cracks down on counterfeits and in completely unrelated news Chinese sellers take the crown as the #1 force on Amazon. Also [...]
Topics: marketing, sms, ecf, jan, sellers, fees, whos, cart, job, million, 31st, chinese, yotpos. -
SMS Marketing for Ecommerce: Everything You Need to Know to Supercharge Your Sales
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Ecommerce is growing fast — particularly mobile commerce or mcommerce. And while email marketing has long been one of the…
Topics: revenue, ecommerce, strategies, customer, customers, marketing, messages, message, text, sms, platform, email. -
SendPulse Review: A Dynamic Platform that Goes Beyond Email Marketing
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Before we even start reviewing the SendPulse features, let’s first state the obvious. That digital marketing tools have been proven effective over and over again, especially when you holistically leverage several of them across multiple channels. Finding a perfect balance,…
Continue reading SendPulse Review: A Dynamic Platform that Goes Beyond Email Marketing
Topics: platform, automation, goes, messages, sendpulse, emails, email, review, dynamic, contacts, web, sms, marketing, push. -
SmartrMail Review: Everything You Need to Know
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In today’s SmartrMail review, we’re looking at one of the most convenient email and SMS marketing solutions, specifically designed for ecommerce store owners. One of the simplest tools for automated advertising and customer messaging, SmartrMail has made a real impact…
Continue reading SmartrMail Review: Everything You Need to Know
Topics: know, need, ecommerce, smartrmail, marketing, emails, review, email, plus, designed, solution, sms, customers. -
The Beginner’s Guide to SMS Marketing
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Get started with SMS marketing best practices here! With impressive engagement rates & ROI, it's becoming a hugely popular marketing method.
Topics: brand, guide, beginners, email, subscribers, send, message, started, youre, marketing, sms, number, different. -
The SMS Marketing Trends to Watch in eCommerce
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As tech trends move towards customer demand and the adoption of an omnichannel experience, the technology consumers use to move through the buying journey becomes quicker, less intrusive, and is most likely done from a mobile device.
So much of our lives pass through a mobile device; think of all the business you transact on your phone over the course of a day, let alone the conversations you have over apps or SMS texting.
Retailers and service providers are paying attention to that behavior and are eager to create commerce experiences that align with how the average consumer goes about their day - without the need for extra steps, or a method outside of what is considered comfortable. Think about how fast text messages are read: 90% of text messages are read within 180 seconds. Talk about a captive audience.
In this blog, you will learn what SMS text messaging for eCommerce looks like, and the top reasons why brands should be using, or at least exploring, their role in the buying journey. Keep reading to learn all about the latest SMS marketing trends that could take your eCommerce strategy above and beyond.
SMS Marketing Trends to Get On Board With:
SMS texts fulfill may different use cases. They can be used in many different areas of your eCommerce strategy, such as to:
Remind a customer to make a payment
Alert for when an order is ready for pickup
Notification of when new inventory is available
Offer special discount codes or coupons
Follow up on a customers cart
Let’s dig a bit further into the latest SMS trends we’re seeing in eCommerce to better understand how you can adjust your strategy and take advantage of these use cases.
1. SMS Texts Reduce Cart Abandonment
When looking at a distinct number to equate with cart abandonment rates you may see a range of numbers from as low as 50% to as high as 90% based on product or industry. Regardless of where the numbers fall, cart abandonment is a major roadblock for most retailers.
Consider what a simple SMS text (and offer) can do to mitigate the issue. Here’s an example:
Notice the tone is casual given the medium, and they’ve offered Mike a code for 10% off if he completes the purchase within one day.
Source: Messageiq.io
2. Send Payment Confirmation
Source: semaphore.co
For this example, notice how the template is set up for personalization. Of course it makes sense to provide the item, order number, and amount, but a field for first name personalization avoids any confusion from the shopper and adds a personal touch to capture their attention.
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3. Alert Customers to New Inventory
Source: appikon.com
New stock is always something to talk about. If your customer is on a waiting list for a particular item, text is an easy alert with a call to action. Taking this a step further, you could create a promotion for your loyalty customers on new items, and use a text message with a link to send them straight to a customized landing page that gets them browsing (and buying) immediately.
4. Use SMS to Request Payment
Here’s an example of a lender requesting payment via text. The instructions are clear with options to pay by phone or pay via text. Some companies may also provide a link within a text to a payment page.
Source: Repay.com
5. Facilitate Customer Service Conversations
Most shoppers today don’t want the hassle of having to call an 800 number for service. While a chat bot helps in these instances, you may use text for order detail clarification. Here’s an example of a text conversation I had with a customer service rep from an eyewear company:
Notice in the conversation how the rep said the question was also sent via email. This is a great example of reaching your customer in ways they feel most comfortable. Since eyewear needs to be precise with prescriptions, measurements, and add-ons, the company wants to clarify any information or fill in the blanks on necessary requirements. They also took the time to make a recommendation for my lenses which I appreciated given I have a strong prescription. I can personally attest the order came in perfect condition, just as I ordered.
What Are the Benefits of SMS Text in eCommerce?
Now that you’ve seen a few examples, what are the benefits of using text in your eCommerce platform?
In a world of instant gratification lovers, your brand will be a star. Make the most of the anticipation and use text messages to provide delivery updates.
Find and engage with new customers with an opt-in text message. It’s also a great way to engage with loyalty customers when offering exclusive deals or events.
Cut long call center queue wait times by providing help via text.
Boost sales when facing cart abandonment issues, or use it as a tool to back a deep deal with urgency.
A Few Tips to Consider:
Remember to always get consent before engaging with any customer over text. It may be a service agreement check box or an opt-in message. With so many mobile packages on the market, you want to make sure your customer agrees to the messaging, especially if it may cost them in the end on their plan.
If you are operating in the U.S. you also must follow guidelines from the Telephone Consumer Protection Act (TCPA) that requires businesses to obtain consent before sending any text messages, provide a disclosure with the scope of the messages (what you will be communicating via text), and include an opt-out clause. If you don’t comply with these guidelines you risk fines. Always check for guidelines affecting the country or region you are doing business in as rules can change.
When is the best time to send marketing text messages? That depends on where you are and what you’re sending:
Under TCPA U.S guidelines, businesses may text consumers between the hours of 8 AM and 9PM, or what are considered normal business hours.
For promotional texts, it’s common courtesy to send them within normal business hours on Tuesdays through Thursdays. Avoid Mondays and Fridays since they are close to the weekend.
Give a fair amount of leeway for targeted sales and events. For a Saturday sale, try to text as early as Thursday but not as late as Saturday morning.
Topics: customers, send, service, provide, sms, trends, text, customer, ecommerce, marketing, messages. -
The Top 10 Best SMS Marketing Tools
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SMS marketing has way better open rates than email & converts more often, too. Try it out yourself with one of these top SMS marketing tools.
Topics: tools, best, customers, text, send, businesses, sms, ecommerce, offers, marketing, email, including, messages, tool. -
Turn Off Your Phone, Says Agency Founder
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Most entrepreneurs in 2020 are uber connected: phone, text, email, Slack — you name it. But to Arri Bagah, the founder of Conversmart, an ecommerce agency, always-on connections means non-stop interruptions. "It's a matter of taking control of my time — trying to be less reactive and more active," he told me. "Receiving all of those notifications prompts you to react.
Topics: founder, text, agency, reactive, marketing, sms, way, notifications, youre, phone, dont, turn. -
What Is Automated List Building Software and Why Your Marketing Team Needs It
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List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience.
Topics: software, lists, customers, automated, sms, based, needs, help, team, building, create, email, marketing, list. -
Why You Still Need SMS Marketing & How to Get Started [+Data]
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The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.
Topics: consent, specific, message, customer, sms, started, messages, data, contacts, sending, marketing, ensure, need.