Top 2024 resources on social
Best social resource in 2024.
Learn more about social to improve your e-commerce strategy.
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10 User Generated Content Campaigns That Actually Worked [+Expert Insights]
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User-generated content (UGC) has become increasingly important over the past few years.
Topics: actually, insights, generated, campaigns, customer, customers, product, brand, worked, community, ugc, usergenerated, expert, social, pages, content, user. -
11 Social Media Trends Marketers Should Watch in 2024 [New Data]
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The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?”
Topics: ai, say, social, content, watch, data, media, marketers, information, trends, video. -
14 Ecommerce Trends to Expect in 2024
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As an Etsy shop owner, I like to think my products alone are enough for customers to click "buy." Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging.
Topics: online, trends, consumers, expect, customer, ecommerce, social, products, mobile, search, voice, product. -
15 Digital Marketing Tools to Use in 2022
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Finding the best digital marketing tools can allow you to take your business to the next level. Whether you’re looking for tools for email marketing, social media, SEO, or even live events, you’ll discover tools that will help simplify your marketing efforts so that you can focus on other tasks at the same time. In […]
Topics: tools, social, seo, youll, content, website, marketing, digital, email, tool. -
19 Best Free Marketing & Sales Templates for Microsoft Excel
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In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.
Topics: marketing, youre, free, template, excel, help, social, microsoft, sales, track, templates, best. -
22 Facebook Stats to Know in 2023 [+HubSpot Data]
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Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may wonder if it's worth marketing your brand or organization on the social network.
Topics: youre, hubspot, know, stats, facebook, data, statisticsfacebook, statistics, media, worth, video, marketing, marketers, social. -
278 Social Media Holidays for Your 2023 Content Calendar [+Template]
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Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?
Topics: media, content, day, social, national, holidays, second, international, world, holiday, post, calendar, template. -
32 Free Advertising Tips for Your Small, Large, or Local Business
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When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.
Topics: social, tips, customers, audience, advertising, industry, small, create, free, offer, business, local, large, content. -
40+ Best Free Online Marketing Classes to Take in 2023
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The digital marketing landscape is always evolving. Whether you’re a seasoned marketing professional or new to the field, marketing classes can help you stay on top of current industry trends or skill up.
Topics: free, courses, content, offers, classes, course, social, seo, best, marketing, online, learn, media. -
41 Types of Marketing Your Brand Should Invest In
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Like many of the people who currently work in the industry, digital marketing was born in the 1990s. Since then, the industry has evolved at breakneck speed, sprouting many more types of marketing.
Topics: types, invest, product, brands, marketing, brand, marketers, customers, email, strategy, audience, social. -
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
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Do you take a good, hard look at your team's marketing strategy every year?
Topics: outstanding, templates, marketing, create, plan, media, campaign, free, social, information, steps, youll, help, template, goals. -
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
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Do you take a good, hard look at your team's marketing strategy every year?
Topics: steps, outstanding, templates, plan, information, help, free, youll, template, marketing, media, create, social, campaign, goals. -
50 Ecommerce Statistics To Know in 2024 [New Data]
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Ecommerce is businesses selling products online, and people buying those products online.
Topics: online, statistics, consumers, hubspot, products, know, say, social, data, ecommerce, media. -
50 Small Business Marketing Ideas for 2024
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Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential.
Topics: small, customers, ideas, content, media, social, free, website, marketing, help, business. -
52 Visual Content Marketing Statistics You Should Know in 2023
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It's amazing how fast things can change in just one year.
Topics: media, marketing, instagram, statistics, marketers, visual, know, social, content, videos, video, watch. -
6 Social Media Algorithms Marketers Need to Know About in 2023
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Even though social media algorithms are constantly changing, they aren't out to hide your content from the masses.
Topics: media, marketers, algorithms, posts, feed, algorithm, platform, know, likely, social, instagram, users, content, need. -
6 Social Selling Tools to Consider
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If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop.
Topics: selling, tools, provide, policy, unsubscribe, social, services, privacy, products, uses, information, consider, relevant, hubspot. -
70% European online shoppers active on C2C platforms
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The amount of online shoppers in Europe decreased 1 percent in 2023. However, the amount of regular online shoppers has remained stable. And 7 out of 10 of these regular online shoppers were active on C2C platforms, where they bought or sold secondhand products. These data come from the E-shopper…
Topics: platforms, bought, share, european, regular, social, shoppers, online, sold, media, c2c, secondhand, active. -
70+ Social Media Demographics for Marketers in 2024
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I get it, fellow marketers — sometimes, you just need the numbers.
Topics: demographics, instagram, platform, audience, media, users, identify, tiktok, social, million, marketers, data. -
81 Social Commerce Stats Marketers Should Know in 2023
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Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world.
Topics: media, stats, marketers, know, social, shopping, say, statista, hubspot, commerce, consumers. -
98% of shoppers use social media to find products
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In the last 12 months, 99 percent of European consumers have changed the way they shop online. A large majority (98 percent) look for products on social media. At the same time, many consumers feel negatively about the economy in their country. But 47 percent expect economic improvements. These data…
Topics: think, media, feel, changed, social, products, country, shoppers, consumers, european, surveyed, spend. -
A Conversation with Tumblr: How To Build a Strong, Connected Community
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In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and more.
Topics: connected, strong, ryan, social, interest, users, tumblr, brand, platform, conversation, consumers, community, build, media. -
A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
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If you’re a marketer, you cannot ignore meme culture.
Topics: pringles, youre, marketers, meme, tiktok, dollars, fishful, caviar, z, views, learn, gen, bump, million, social. -
Are People Actually Shopping on Social Media? [New Data]
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When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.
Topics: media, shops, instagram, consumers, shop, social, products, actually, data, facebook, product, shopping. -
Best Ecommerce Tips and Strategies for 2024
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Ecommerce transactions continue to trail brick-and-mortar retail sales. The momentum and the future is however decisively in ecommerce’s favor. Smartphones bring convenience that favors ecommerce. Nevertheless, the existence of great opportunity is not a guarantee of success. Like their physical…
Continue reading Best Ecommerce Tips and Strategies for 2024
Topics: ecommerce, users, provide, best, strategies, tips, store, customer, shipping, social, results, business, stores. -
Black Friday for Print On Demand Stores: Essential Tips and Strategies
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Thanksgiving is fast approaching, and that means it's time for online store owners to prepare for Black Friday and Cyber Monday. As a print on demand store owner, you may wonder about the best ways to take advantage of the…
Continue reading Black Friday for Print On Demand Stores: Essential Tips and Strategies
Topics: essential, customers, store, sales, tips, product, social, demand, marketing, stores, print, strategies, black, products. -
Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]
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Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy.
Topics: platforms, interview, public, platform, audience, open, dont, expert, business, million, users, media, bluesky, mccool, social. -
Community Managers: What They Do & How to Be a Great One
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X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers.
Topics: managers, skills, role, great, brand, social, manager, audience, management, community, members. -
Diving Deep Into Marketing for Restaurants (My Takeaways)
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I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and Tex-Mex, if that gives you any hint). And while I don’t consider myself a food connoisseur by any means, I was a food journalist in a past life, so I continue to stay on top of the latest stories and trends surrounding the restaurant industry.
Topics: brand, customers, way, restaurants, takeaways, social, free, deep, information, example, diving, marketing, restaurant. -
Diving Deep Into Marketing in Construction (My Takeaways)
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As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns.
One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products.
Topics: marketing, content, social, business, clients, diving, services, industry, construction, takeaways, company, deep, information. -
Do People Still Read Blogs in 2023? We Asked Consumers [New Data]
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According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI.
Topics: consumers, blog, content, traffic, original, asked, blogs, data, read, social, search, posts, video. -
Ecommerce Hashtags to Use in 2024 (& tips on finding the best Hashtags)
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Ecommerce hashtags are one of the most valuable tools store owners can use to boost their online research, brand awareness, and potential for growth. Yet many business leaders still aren’t taking full advantage of the benefits hashtags can offer.On Twitter…
Continue reading Ecommerce Hashtags to Use in 2024 (& tips on finding the best Hashtags)
Topics: ecommerce, finding, media, tips, hashtag, business, help, hashtags, social, posts, tags, best, customers. -
Email Signature Essentials: Key Statistics to Know for 2023
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Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.
Topics: key, email, update, essentials, signatures, signature, check, times, ai, users, social, marketing, know, statistics. -
Email Signature Examples: How to Write a Great One [+ Free Generator]
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Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that's 300 opportunities to market yourself in your email signature.
Topics: write, free, email, great, include, information, social, links, generator, using, example, examples, contact, signature. -
How Duolingo Struck Social Media Gold with Unhinged Content
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Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era.
Topics: content, lipa, gold, social, duolingos, media, duolingo, unhinged, tiktok, brand, duo, marketing, struck. -
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too
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When Threads was first announced, I was wary.
Topics: excelling, shopify, success, told, platform, post, hubspot, canva, posts, content, social, twitter, brand, threads. -
How Sorority Rush Became Big Social Media Business
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Sorority recruitment has transformed from a secretive process to big social media business.
Topics: content, potential, process, recruitment, tiktok, business, rushtok, social, brands, sorority, media, big, rush. -
How These 2 Social Media Growth Opportunities Will Transform Business in 2024
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Social media platforms are great tools for "listening" to ongoing conversations to understand what is important in your community.
Topics: platforms, community, business, media, communities, transforming, commerce, opportunities, local, shopping, businesses, customers, social. -
How to Add Social Media Icons to Your Email Signature [+ Free Resources]
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Did you know that a whopping 78% of consumers are willing to purchase from a company after having a positive experience with them on social media? But that can’t happen if they are unable to find your company’s social media channels in the first place.
Topics: free, follow, media, resources, click, add, icons, url, signature, link, social, email. -
How to Boost Your Marketing Game Using Threads (Meta's Twitter Rival)
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In today's digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023.
Topics: boost, instagram, threads, social, marketers, twitter, content, best, using, marketing, target, app, rival, game, metas, media. -
How to Create a Great Social Media Strategy in 2024 (+New Data)
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Creating social media strategies can be overwhelming, especially when you're just launching your brand or just building your online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them all into your marketing strategy.
Topics: products, media, customer, content, audience, marketers, great, channels, strategy, brand, data, create, social. -
How to Create a Social Media Calendar to Plan Your Content
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What do cross-country road trips, wedding speeches, and social media marketing have in common?Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media calendar to organize your next marketing campaign.
Topics: free, posts, post, create, instagram, plan, content, schedule, social, media, calendar. -
How to Get Sales on Shopify: [11 Tactics + Examples]
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Figuring out how to get sales on Shopify can be more complex than it seems. After all, while Shopify gives you all the tools you need to launch an online store, it’s still up to you to convince your customers…
Continue reading How to Get Sales on Shopify: [11 Tactics + Examples]
Topics: store, examples, shopify, product, pages, email, boost, customers, tactics, sales, social, chances. -
How to Map Your Ecommerce Customer Journey [Template Included]
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We’ve discussed how the customer journey impacts sales, service, and marketers.
Topics: customer, stage, ecommerce, customers, included, template, map, social, information, problem, experience, product, journey. -
How to Optimize Your Products & Services for Social Media Search
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In 2023, Google’s no longer the only search engine.
Topics: services, users, social, search, hubspots, brand, consumers, results, products, media, content, optimize. -
How to Start an Online Business in 2024: The Beginner’s Guide
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In the past, learning how to start an online business was something only a few people could dream of. Launching a company (online or otherwise), was often seen as an expensive, complex, and exhausting process, reserved for those lucky enough…
Continue reading How to Start an Online Business in 2024: The Beginner’s Guide
Topics: beginners, products, business, media, online, content, youll, start, tools, guide, need, customers, social. -
How to Successfully Launch a Product on Amazon — A Simple, Step-by-Step Guide
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Successfully launch your product on Amazon with easy-to-follow, proven tactics and avoid common mistakes that cost you time and money.
Topics: launch, successfully, email, benefits, brand, product, audience, amazon, primary, media, social. -
How to Switch Platforms as a Creator and Amass New Followers
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Nowadays, it seems like new social media platforms are cropping up while older ones crumble.
Topics: username, platform, followers, audience, switch, social, creators, amass, creator, content, platforms, media, know. -
How to Tap into the U.S. Social Commerce Market Through Millennials and Gen Z
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With high social media use and a preference for shopping online rather than in-store, these two demographics hold the key to the US' social commerce market potential.
Topics: shopping, market, z, commerce, media, creators, unlock, online, millennials, gen, social. -
Inside the Social Platform: The Design Choices That Could Help Threads Stay Viral (& What Could’ve Inspired Them)
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In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Meta’s vision for this new social platform was to offer “a new, separate space for real-time updates and public conversations” that was built on the foundation of Instagram’s existing community, content, and infrastructure.
Topics: experience, social, inside, platform, inspired, instagram, help, user, content, couldve, users, viral, data, threads, design, stay, meta. -
Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot
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One of my favorite methods of marketing is integrated marketing. I love when I'm scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels.
Topics: integrated, campaigns, brand, marketing, campaign, social, facebook, according, hashtag, examples, instagram, best, media, hubspot, content. -
Internet Slang: 81 Terms To Know About
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Internet slang spreads like wildfire and sometimes seems to come out of nowhere. Some are short-lived, some are used in niche communities, but some go so far as to be included in dictionaries.
Whether you spend time online as a casual user or a marketer enacting a social media strategy, you want to know what different slang and abbreviations mean.
In this post, we’ll discuss how internet slang originates and spreads, define 81 slang words you might come across, and outline what it takes for slang to be added to our dictionaries.
Topics: means, know, stands, slang, terms, internet, language, media, words, say, used, social. -
Is Social Media Dying? What That Could Mean for Marketers
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The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently.
Topics: tiktok, media, mean, dying, brands, social, friends, shop, users, space, marketers, platforms, close. -
Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]
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Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads.
Topics: generation, expert, lead, marketing, data, marketers, email, video, content, media, social, types, tips. -
Marketing 101: The Ultimate Guide for Beginners
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If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square.
Topics: product, social, audience, ads, right, guide, key, business, beginners, target, marketing, ultimate, content. -
Marketing Moves That Helped Skims Reach A $4 Billion Valuation
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Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business.
Topics: skims, valuation, helped, moves, brands, reach, popular, products, billion, tiktok, million, social, marketing, brand, product. -
Online Marketing: The Who, What, Why, & How of Digital Marketing
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As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together!
Topics: digital, website, strategy, marketing, media, content, social, online, audience, email. -
Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus
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Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an elaborate meal — and that’s where girl dinners come in.
Topics: menus, viral, went, popeyes, girl, dinners, social, dinner, restaurant, shape, media, tiktok, trends, food. -
Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data
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Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart.
Topics: start, marketing, marketers, plays, media, thatll, strong, privacy, according, data, social, q1, information, hubspot, content, ai, state. -
Rational Decision Making: The 7-Step Process for Making Logical Decisions
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Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.
Topics: logical, rational, 7step, organic, process, decisions, traffic, decision, solution, email, making, social, problem, growing, solutions. -
Referral Traffic: 7 Ways to Drive It (And Get More Leads!)
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Referral traffic is a powerful and often overlooked way to give your website a competitive edge.
Topics: youre, search, referral, media, ways, directories, blog, website, social, traffic, generate, drive, leads. -
SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks
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In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge.
Topics: pinterest, product, images, drive, discovery, keywords, seo, search, pin, pins, clicks, tips, content, social. -
Scalability Unleashed: 4 Ways to Seamlessly Expand Your Website's Reach in an Era of Competitive Commerce
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In the modern day, e-commerce owners must prioritise all commerce channels, hyper-personalisation, and a multi-device-powered future if they want to reach as many customers as possible.
Topics: websites, social, business, expand, competitive, commerce, scalability, ecommerce, voice, search, unleashed, ways, content, era, seamlessly, online, site, owners, reach, store. -
Should Brands Address Social Issues?
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When it comes to social justice, what role do brands play?
Topics: companies, social, issues, stance, making, address, public, statements, brands, justice, consumers. -
Should your brand be on Threads? What to Consider Before Signing Up
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Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter).
Topics: signing, consider, x, instagram, app, users, brand, social, platform, account, threads, media. -
Social Commerce: What It Is & How to Use It in 2023
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Recently, I set an iPhone time limit on my social media use to “45 minutes.”
Topics: checkout, product, ads, commerce, social, instagram, shoppable, media, products, purchase. -
Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
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We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities.
Topics: sport, girls, advocate, teaming, confidence, nike, body, right, brands, participation, dove, resources, social, impact. -
Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
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Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business.
And yet, managing it continues to be a source of frustration for many.
Topics: copywriting, instagram, posts, media, post, different, content, platform, character, social, copy, tips, bookmarkable, platforms, text, composing, expert. -
Social Media Marketing: The Ultimate Guide
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Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the engagement they look for.
Topics: platform, youre, media, marketing, users, strategy, ultimate, social, audience, platforms, guide, content. -
Social Media Platforms Marketers Should Watch in 2023
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When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?
Topics: platform, live, watch, media, audio, platforms, trends, users, social, marketers. -
Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations
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“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.”
Topics: bgcgws, instagram, social, support, terri, brand, tips, organization, way, donor, line, relations, director, media, nonprofits. -
Stock Markets and Social Media? Absolutely!
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This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in?
Topics: stock, social, market, stocks, investment, global, revenue, growth, platforms, broader, absolutely, markets, media. -
Tennis is Back: How Social Media Gassed Up the 2023 US Open
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The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz.
Topics: gauff, fans, coco, gauffs, media, tiktok, took, win, tournament, open, social, tennis, gassed. -
The 7 Types of Social Media and Pros & Cons of Each (Research)
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When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journalist.
Now, I’m HubSpot‘s go-to blogger for almost anything social media-related, so I’m always keeping up with the latest online happenings.
Topics: types, platform, brands, social, pros, post, platforms, users, content, media, cons, research, video, business. -
The Complete Guide to Education Marketing
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Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026.
Topics: institutions, media, social, programs, education, email, prospective, students, marketing, guide, educational, complete. -
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week
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It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped.
Topics: week, results, layoffs, wrapped, social, highs, spotify, campaign, round, media, users, lows, company, positive, major. -
The History of Social Media Since 2003
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Can you believe it's been almost 20 years since Facebook was founded? Perhaps many of you feel like it was just yesterday when “friend” was a noun.
Topics: platforms, video, history, online, platform, app, media, social, launched, users, service. -
The SEO Evolution: Expert Insights into the Future Landscape of Search
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At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year.
Topics: googles, seo, future, ai, web, analysts, expertise, insights, google, expert, content, landscape, evolution, social, search. -
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
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Have you been on a time crunch to create social media content?
Topics: youll, content, needs, calendar, free, posts, social, template, plan, media, marketer, post. -
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
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Have you been on a time crunch to create social media content?
Topics: post, content, youre, free, calendar, marketer, youll, template, media, social, needs, posts. -
The State of Consumer Trends in 2023 [New Data]
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From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due to recession fears, times are changing fast.
Topics: social, state, consumer, trends, work, ai, consumers, data, media, gen, search, say. -
The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]
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In 2024, 43% of B2C marketers plan to increase their marketing budget.
Topics: hubspot, influencer, expert, trends, values, insights, marketing, content, b2c, shortform, brand, marketers, video, data, blog, social. -
The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]
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2023 was a whirlwind.
Topics: expert, expected, content, sales, team, challenge, tips, globally, overcome, marketers, teams, data, marketing, social, challenges. -
The Top Channels Consumers Use to Learn About Products [New Data]
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Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.
Topics: data, product, consumers, z, social, boomers, content, gen, learn, products, media, channels. -
The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]
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To effectively lead a marketing team, you must know your top goals. Whether your goal is to increase revenue or improve your customers’ understanding of your products, starting with a clear objective helps you create a sound marketing strategy for 2023 and beyond.
Topics: uber, data, brand, revenue, expert, marketing, create, clickup, goals, content, social, sales, dropbox, products, customers, leaders, insights. -
The Ultimate Guide to Community Management
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When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them.
Topics: management, social, customers, members, youre, community, ultimate, content, media, audience, guide, brand. -
The Ultimate Guide to Content Creation
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As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s the videos you watch on YouTube after a tough day.
It‘s why you may find yourself scrolling through TikTok for hours a day. Don’t worry, I'm not judging you. I do it too.
Topics: creation, blog, guide, audience, media, content, ultimate, great, youre, help, create, social. -
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
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Am I right in assuming that a major part of your marketing strategy today is digital? Probably.
Topics: media, presence, brand, social, ultimate, guide, improve, audience, strategies, marketing, digital, strategy, business, content, paid. -
The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]
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Remember when it felt like Google was the only way you could to find information online? Those days are over.
Topics: marketers, data, stats, way, web, search, prefer, engines, z, trends, know, seos, hubspot, changing, social, answers, gen, consumers. -
Video: Shopify Starter Plan
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Shopify Free Trial | Full Shopify Review | Shopify Pricing Plans and Fees Subscribe to Our YouTube Channel Read our full article on how to sell using Shopify's Starter Plan. INTRO Hello, YouTube family! Welcome back to Ecommerce Platforms. I’m…
Continue reading Video: Shopify Starter Plan
Topics: youre, media, video, products, features, shopify, lets, social, starter, sell, plan. -
We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads
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In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact.
Topics: know, birth, channel, posts, threads, twitter, media, thread, profile, tab, app, users, start, witnessed, million, social. -
What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level
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Content writing can mean many things.
Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella.
Topics: relevant, readers, blog, post, topic, ai, information, social, level, tips, writing, content, plus. -
What Will Influencer Marketing Look Like in 2024?
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Have you ever purchased something because a well-known person you admire used the product or service?
Topics: influencers, look, influencer, marketing, content, media, products, brand, audience, blog, social. -
When Is the Best Time to Post on Instagram in 2023? [Cheat Sheet]
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If you want to find the best time to post on Instagram, you're probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers.
Topics: day, posting, post, best, cheat, instagram, sheet, times, content, engagement, days, social. -
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
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As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
Topics: content, copy, marketing, tested, tool, ai, post, social, media, best, different, generate, tools, writes, blog. -
Why Influencers and Ecommerce Should Be the New Power Duo for Your Business
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The convergence of ecommerce with social media influencers creates a dynamic symphony of trust, engagement, and sales.
Topics: influencers, online, sales, social, shopping, product, growth, trust, brands, impact, coupled, brand, ecommerce, digital. -
Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]
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Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase?
Topics: trends, media, marketing, brands, future, social, ugc, commerce, selling, pros, data, sellers, content, community, customers, ecommerce, shopping. -
X (Formerly Twitter) vs. Threads: What Brands Need to Know [Data]
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We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy.
Topics: need, vs, social, media, platform, user, instagram, x, brands, content, users, features, know, threads, data, twitter. -
X Marks The Spot: What’s to Come After Twitter’s Rebrand?
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Last month Elon Musk announced that Twitter’s new name is X.
Topics: marks, rebrand, black, platform, xs, twitter, users, whats, x, twitters, app, xcom, come, musk, spot, social. -
[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged
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Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.
Topics: business, facebook, keeps, posts, post, brand, page, video, content, engaged, click, youre, social, update.