Top 2022 resources on social
Best social resource in 2022.
Learn more about social to improve your e-commerce strategy.
10 Best Social Media Organization Tips and Tricks for Managers
Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content.
Topics: best, posts, hubspot, requests, managers, content, tricks, media, team, post, tips, organization, create, social.
10 New Instagram Features Marketers Should Be Using in 2022
With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.
Topics: brands, sticker, marketers, feature, users, using, instagram, creators, platform, media, features, social.
11 Grand Opening (and Reopening) Ideas for Any Business
Your new business’s grand opening isn’t just a one-day event—it includes a buildup to your big moment. Whether you’re opening your first business or your 10th, a launch is cause for celebration. Here, we’ll look at real examples of virtual grand openings, in-store events, grand reopenings, and other grand opening ideas to inspire your own.More
Topics: ideas, business, event, store, online, host, live, social, grand, opening, customers, reopening.
11 Talent Acquisition Strategies to Find the Best Employees
It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring – a 15-year high.
Topics: youll, strategies, job, social, candidates, work, acquisition, company, best, employees, talent, strategy.
12 Essential Media Planning Tools
Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few.
Topics: audience, essential, tool, media, provides, social, nielsen, software, tools, planning, data.
13 New Ecommerce Books for Fall 2022
Once a quarter we publish a rundown of new books that could help online merchants. This installment includes titles on brand building, international ecommerce, demand creation, and more.
Topics: audience, customer, learn, brand, kindle, build, social, books, hardcover, business, digital, ecommerce, fall.
13 Social Media Calendars, Tools, & Templates to Plan Your Content
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.
Topics: calendar, post, click, media, calendars, posts, content, templates, tools, plan, schedule, social, create.
15 Brands That Demonstrate Social Responsibility in 2022
Consumers want brands to make a difference.
Topics: used, businesses, products, demonstrate, pair, brands, help, social, responsibility, issues, business, responsible.
16 TikTok Advertising Stats to Know Before You Invest
While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves.
Topics: media, platform, know, products, advertising, looking, tiktok, social, learn, hubspot, invest, stats, youre.
20 Essential Instagram Marketing Tools You’ll Need in 2022
With thousands of Instagram marketing tools to choose from, how do you know which ones you need?
Topics: tool, need, essential, youll, allows, media, platform, marketing, content, instagram, features, users, tools, social.
20 Social Media Marketing Myths to Leave Behind in 2022
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
Topics: content, strategy, marketing, myths, social, leave, audience, tiktok, users, platforms, brand, media.
26 of the Best Brands on Instagram Right Now
Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand.
278 Social Media Holidays for Your 2023 Content Calendar [+Template]
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?
Topics: calendar, world, media, day, varies, second, holidays, social, template, national, international, content.
4 Ways to Differentiate Your Emerging Ecommerce Brand
Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.…
Topics: customers, social, product, ecommerce, offer, media, website, buying, differentiate, site, ways, emerging, brand, company.
41 Mind-Blowing Creator Economy Stats That Marketers Can Learn From
Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support.
Topics: types, stats, social, marketers, post, creator, creators, share, economy, mindblowing, content, learn.
5 Examples of Off-site Social Proof
Social proof can reassure shoppers that a merchant's products are worth buying. We addressed on-site social proof examples in January. This piece looks at off-site uses.
Topics: example, consumers, products, proof, examples, testimonials, product, page, social, endorsement, offsite, instagram.
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Do you take a good, hard look at your team's marketing strategy every year?
Topics: marketing, plan, campaign, free, budget, create, template, templates, social, help, goals, media, steps, youll, outstanding.
5 Steps to Level Up Your Social-Commerce Strategy
A dynamic synergy of ecommerce and social media platforms, social commerce is proving to be a dependable sales driver: How to make it pay for you.
Topics: socialcommerce, marketing, media, steps, ecommerce, customer, level, commerce, sales, million, shopping, strategy, brands, social.
8 Data-Backed Recommendations for Social Media Marketers in 2022 [Insights from 300+ Professionals]
The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve.
Topics: marketers, databacked, strategy, leverage, marketing, professionals, likely, content, platforms, media, insights, recommendations, plan, social.
8 Discontinued Social Media Channels and Features (+Why They Never Took Off)
What was the first social network you ever joined?
While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?
A lot of these original social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.
Topics: google, features, site, discontinued, took, network, media, networks, friends, users, channels, facebook, ping, social.
8 Holiday Giveaway Ideas To Boost Revenue
The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You're in luck if you need fresh ideas for your holiday giveaways. I've put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue.
Topics: ideas, run, holiday, revenue, example, giveaways, customers, social, gift, free, media, giveaway, boost.
A New Link in Bio Tool That’s Worth Using
Link in bio tools like Linkpop create a one-stop shop for everywhere your business lives online. Here’s how to craft one that gets customers clicking.More
Topics: tool, profile, customers, bio, store, links, social, page, link, thats, media, worth, using, linkpop.
Amazon acquires India’s GlowRoad in social commerce push
Amazon may be attempting to take on Shopify in the west, but in India, it is gearing up to explore social commerce. Amazon has acquired the Indian social commerce startup GlowRoad in an all-cash deal as the e-commerce giant makes a bigger push into one of its key overseas markets, a source directly familiar with […]
Topics: commerce, giant, help, techcrunch, startup, amazon, social, push, glowroad, indias, acquires, india, source, million.
Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started]
More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we're going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.
Topics: creator, social, digital, media, youre, niche, started, know, kind, goal, creators, tips, content, need.
Benefits of Influencer Marketing [Data + Expert Insight]
The creator economy is built around influencers and their audiences.
Topics: family, social, trust, help, marketing, content, friends, roi, insight, influencers, data, influencer, benefits, expert.
Best NFT Marketing Agency : Top Services for 2022
The value of NFTs has skyrocketed in recent months as non-fungible trading rapidly grows in popularity. So, how can you…
Topics: services, best, help, agencies, media, marketing, nft, agency, blockchain, projects, social.
Best Social Media Management Tools
In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.
Topics: best, clients, content, posts, social, tools, team, free, media, management, tool.
Best Times to Post on YouTube in 2022 [Research]
HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.
Topics: video, research, respondents, youtube, platform, social, post, best, report, media, times.
Blidz raises $6.6M to expand its Pinduoduo-inspired social shopping app
Gamification and social hooks have become cornerstones across every category of consumer apps these days, and today one that’s using these to build out a new e-commerce platform in Europe is announcing a seed round to give its growth a boost. Blidz — a social shopping app that offers big discounts (many items in categories […]
Topics: pinduoduoinspired, diercks, 66m, social, goods, blidz, shopping, market, raises, products, app, techcrunch, platform, little, expand, pinduoduo.
Consumer Behavior Statistics You Should Know in 2022 [New Data]
How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online.
Topics: statistics, consumers, content, brands, know, report, social, gwi, data, z, gen, behavior, consumer, strategy.
Cross-Posting in 2022: What Is It & Why You Should Use It
Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world.
Topics: content, crossposting, media, cross, platforms, multiple, video, platform, posting, social.
Egyptian social commerce startup Brimore raises $25M led by IFC and Endure Capital
The Egyptian social e-commerce market will be worth over $14.8 billion by 2024. The opportunity in the market can be attributed to the growth in online social sellers in the country, over 1.25 million them, helping little-known brands sell and distribute their goods via different networks. Brimore–a market leader in the country and, to an […]
Topics: commerce, raises, sellers, techcrunch, products, led, endure, brimore, market, platform, suppliers, capital, ifc, infrastructure, egyptian, different, startup, social.
Everything You Need to Know About Brand Experience
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday.
Topics: know, need, customers, brand, social, consumers, user, experience, create, efforts, positive, customer.
Government To Lay Down Competition Guidelines For E-Commerce Firms
It is also added that regulating e-commerce intermediaries on grounds of only misinformation is not enough as they need to be regulated on grounds of competition
Topics: competition, ecommerce, firms, media, share, report, sources, entrepreneur, guidelines, social, lay, added.
How (& Where) Consumers Discover Products on Social Media [New Data]
Marketing is all about meeting people where they are — and more often than not, they're on social media. For this reason, it's the perfect vehicle for product discovery.
Topics: consumers, marketing, media, platform, facebook, instagram, products, users, posts, product, discover, ads, social, data.
How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then.
Topics: data, instagrams, tools, surveyed, shop, product, social, instagram, shopping, brands, marketers, leveraging.
How Content Marketing & PR Combined Can Generate Leads
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members.
Topics: media, teams, information, leads, companies, content, lead, marketing, combined, pr, social, generate.
How Elle Liu Turned a Rough Night’s Sleep into a 7-Figure Ecommerce Brand
Elle Liu was a hot sleeper and often had her slumber disrupted by uncomfortable cotton sheets. She decided to turn this peeve into a 7-figure ecommerce brand called Eucalypso, which creates sleep-friendly, earth-friendly bedding from eucalyptus fibers.More
Topics: marketing, eucalypso, elle, liu, product, lot, sleep, social, 7figure, support, brand, nights, ecommerce, rough, cotton, business, turned.
How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z
In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).
Topics: app, friends, marketers, help, apps, brand, social, vsco, platform, gen, platforms, media, learn, z, users, poparazzi, bereal.
How social commerce is bridging Southeast Asia’s infrastructure gaps
Today social networks are more powerful than ever, and startups and corporations are innovating new commerce models that leverage the greater reach available to us.
Topics: infrastructure, community, value, today, southeast, gaps, life, asias, networks, commerce, techcrunch, bridging, billion, tier, social.
How to Add Social Media Icons to Your Email Signature [+ Free Resources]
78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms.
Topics: media, add, link, image, free, social, resources, adding, email, click, signature, icons.
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.”
Topics: facebook, reach, instagram, post, twitter, media, social, posts, audience, boost, set, target.
How to Build Your Brand With Instagram: 11 Tried-and-True Strategies
Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021.
Topics: reach, brand, build, triedandtrue, share, content, followers, audience, post, social, strategies, instagram.
How to Craft a Successful Customer-Centric Marketing Strategy
When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series "The Legend of Zelda."
Topics: social, customer, value, website, successful, ocarinas, craft, customers, company, customercentric, strategy, marketing, starbucks.
How to Create a Social Media Report [Free Template]
Social media is an undeniably powerful channel for marketing in 2022. These social media report examples can help you clearly convey what factors your social media team prioritizes, why those factors matter, and how you perform against those goals.
Topics: audience, metric, template, report, reporting, media, youre, team, social, free, create, metrics.
How to Create an Editorial Calendar [Examples + Templates]
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor.
To the average overseer, it's nothing short of chaos. To the blogger, it's evidence of a (desperate) need for an editorial calendar.
Topics: blog, management, content, create, sheets, google, different, social, team, templates, editorial, calendar, examples.
How to Deal With Negative Comments on Social Media [+ Examples]
While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.
Topics: examples, social, post, youre, comments, complaints, customers, negative, media, respond, deal.
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers — no matter when or how they intend to buy.
Topics: audience, strategy, develop, youre, blog, social, steps, create, guide, marketing, content, business, tool, starttofinish.
How to Do PR: The Ultimate Guide to Public Relations in 2022
Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand.
Topics: public, ultimate, social, pr, relations, media, strategy, guide, help, brand, marketing, business.
How to Do a SWOT Analysis [With Template & Examples]
As your business grows, you face more obstacles, challenges, opportunities, and projects in general. It's a good and natural part of scaling an organization, but how do you determine your priorities? Which initiatives should you execute on first, and which challenges should you address right away?
Topics: products, weaknesses, social, analysis, examples, youre, apples, apple, swot, template, business, opportunities.
How to Grow Your Online Business In 21 Steps – The Complete Checklist
Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store, found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every…
Continue reading How to Grow Your Online Business In 21 Steps – The Complete Checklist
Topics: brand, social, grow, checklist, marketing, steps, business, products, customer, online, youre, complete, customers.
How to Make an Instagram Link-in-bio Page
Instagram allows no links in posts. Followers who want to learn more are stuck, unless the merchant provides a link in its bio to a page with post links, to learn more. We explain.
Topics: tools, link, post, linkinbio, links, media, content, page, instagram, bio, social.
How to Maximize Social Commerce in your eCommerce Strategy
How to Maximize Social Commerce in Your eCommerce Strategy
Social media is heavily ingrained in our daily lives. As much as we glance at our phones for emails, texts, or a push notification about an order status - engaging with social media is at the front of the line of all the things we keep tabs on in the course of a day.
It makes sense when we think about social commerce and how much of what we buy or consume is influenced by platforms such as Facebook, Instagram, Pinterest, Twitter, or TikTok. More brands are seeing the benefits of social commerce, and finding creative ways to integrate it with their eCommerce digital strategy. Social commerce increases brand equity and from what shopping behaviors show a clear driver in revenue.
Shoppers increasingly look to social media as a barometer of style; seeking out experiences from fellow users within their trusted circle or popular influencers to “get the look”. Trending more within social commerce is its role in product discovery.
Social commerce is also big business. Global social commerce is predicted to reach $1.2 trillion by 2025. Brands need not ignore such a powerful platform to sell products, but also, and perhaps more importantly to shoppers, create a memorable experience.
In this post I’ll explore top social commerce tactics for brands to make the most of the social media engine that fuels our culture.
Live shopping is the new social commerce darling. With origins in China, it’s permeated throughout North America and Europe with a fair amount of traction. The hook of live shopping is the mixing of three components: commerce, social media, and entertainment.
With Facebook’s “Live Shopping Fridays,” shoppers learn about what’s new in the market and have the chance to engage in real time with questions about what they’re seeing. What’s more, if they’re ready to buy they don’t have to leave the app - simply add to cart and checkout with payment information stored to their profile.
Live shopping brings to mind another key fulfillment of consumers - the need for connection and personalized experiences. One of the irresistible draws of social media is the idea of curating your own experience. And what’s more, connecting with other people, whether within your circle or strangers to you, on products that mean something.
Social media is largely about community, and with live shopping there is a personal element of engagement with the host and others on the stream that people crave.
Instagram, Facebook, YouTube, and Twitch are often referenced top social commerce platforms currently supporting the live experience; however Amazon, NTWK, TalkShop, PopShop, and TaoBao are fast becoming live shopping platforms with a global following.
Not to be outdone by other social media platforms is the new kid on the block, TikTok. The platform has announced they are testing live shopping experiences in the U.S, after testing in UK and Asian regions. Live shopping has not had as much immediate success in North America as seen across Europe and Asia, but time will tell if that shifts.
Social Proof Campaigns
Social proof can be successful across brands of all sizes; from major clothing retailers to local makers. By creating a customized hashtag for instance, you allow shoppers to engage with your brand through user-generated content, and share their experiences with a broader audience.
Bigger brands often use social proof as a bridge between the physical and digital storefront by using customer social proof as a testimonial of sorts. There are few things as powerful as word of mouth reviews, and seeing real life customers engaging with your product. As much as 94% of online shoppers rely on reviews as social proof for retailers or brands they don’t know about, with Generation Z leading the way at 52% using social media to discover new brands.
In-App Purchases Create Ease and Confidence
Shopper convenience and trust are two major draws of social commerce when it comes to checkout. The entire buyer journey is completed without leaving a single site or app. As security becomes a bigger issue with shoppers concerned about the sharing of personal information across multiple sites, checkout is a simple click from a stored payment method on a platform that is vetted and trusted. From discovery, to checkout and delivery, shoppers have a single source of trust and confidence.
Social apps allow for more opportunity for experience. With Story, Feed, Reels, and Live Streaming options there is more content in digestible formats. And with in-app links, the purchase can be made from whatever piece of content the shopper is engaging with or viewing without navigating away.
Pinterest has long been the place for influencers and tastemakers to build brand awareness especially at the discovery phase. Of the 444 million Pinterest users, 60% start their product search on the platform, and 87% have purchased something they discovered there.
When it comes to social commerce heavyweights like Facebook and Instagram, the low cost for initial entry sweetens the deal with standard selling fees, but as first-time sellers will see as they dive deeper into the process, it’s relatively easy to set up and go live.
Aside from setting up a business account for each platform, you’ll need to make sure your market is supported and agree to best practices and selling guidelines.
The graphic below shows how the numbers shake out when it comes to social commerce and product discovery. We see a frontrunner in targeted ads, (which tracks with the heightened spend brands are making in social commerce), but tailing close behind are organic posts, product search, and the power of word-of-mouth advertising and reviews.
Source: Sprout Social
Leveraging Social Media Influencers
Brands don’t need a Hollywood dynasty to create confidence or buzz around their products. A social media influencer can be a regional artist well-known in the community. As influencers go, there is significant interest in those that fall into each category of Macro, Micro, Mega, and Nano tiers.
Research shows from a survey of how marketers leverage social media, a distinct interest towards working with Macroinfluencers (100K-500K followers) for maximized exposure; however a larger number of survey respondents (90%) tells us that most brands and marketers prefer the Microinfluencer (5K-100K followers).
And why is that? It could point to a number of reasons, but perhaps the most telling is the need for brands to fully align with an influencer. Quality wins over quantity. Authenticity is preferred in an influencer over what feels like a scripted sales pitch. While the larger follower numbers may not be there for a Microinfluencer, their message is meticulously aligned to those the brand is trying to reach. It may be the difference between a casual browser and a lifetime customer.
Equal Opportunity, Low Cost of Entry
An inspired way of looking at social commerce is again, the low cost of entry. Any would-be influencer, local crafter, or major retailer with millions in marketing budget can enter. With so much potential revenue in upwards of a trillion globally the entry investment can be as little as a WiFI connection and a smartphone. Social commerce is not showing signs of waning; with such stiff competition brands are continuously looking for ways to optimize the platform.
How will you use social commerce to your advantage? For more resources on what’s trending and what the future holds, check out The Right Now of Mobile Commerce and the Future of Commerce Starts Now ebooks.
Topics: social, ecommerce, media, maximize, product, shopping, live, brands, shoppers, proof, platform, commerce.
How to Measure Social Media Marketing ROI [with Expert Advice]
When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?”
It’s “for every dollar I spend, how much do I get back?”
Topics: budget, media, expert, roi, spend, campaigns, ads, measure, marketing, advice, social, impact, ad.
How to Promote Your Business on Facebook
As of 2022, there are 2.91 billion active monthly users on Facebook, making it the most-used social media platform globally. Learning how to promote your business on Facebook can help you grow your customer base.
Topics: create, way, promote, facebook, business, valuable, media, youll, social, audience.
How to Use Your CRM to Power Your Marketing
It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase.
Topics: customer, power, targeted, crm, sales, social, email, marketing, data, customers, audience.
How to Write a Great Email Signature [+ Professional Examples]
Around the globe, more than 300 emails are sent and received each day, on average. That's 300 opportunities to market yourself and your business in those individual emails you send.
Topics: write, professional, media, email, social, include, links, contact, signature, examples, youre, icons, information, great.
Indian social commerce DealShare bags $45 million from ADIA, eyes international expansion
Abu Dhabi Investment Authority is backing the Indian social commerce startup DealShare, the two said Thursday, joining a roster of marquee investors doubling down on India’s fast-growing e-commerce market. A wholly owned subsidiary of Emirates’ sovereign wealth fund is investing $45 million in DealShare, extending the size of the Jaipur-headquartered startup’s recently unveiled Series E […]
Topics: techcrunch, platform, ecommerce, commerce, eyes, customers, million, international, bags, cofounder, dealshare, indian, social, startup, expansion, billion.
Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]
Remember when social media was all about keeping up with your friends and family?
Topics: dmbased, instagram, social, data, media, launches, saw, past, businesses, coming, marketers, shopping, survey, products, users, tools.
Is Live Shopping Right for Your Business?
As technology drives shopper experiences, brands must look for new and innovative ways to reach the customer and make a connection.
What is live shopping?
Live shopping has its origins in Asian markets, and is fast becoming a staple in North America. You may also hear it called live stream shopping, social shopping, streamable shopping, and live commerce. The popularity of live shopping experiences comes from in part the entertainment value. Most feeds are hosted by an influencer or internet celebrity, and sometimes include movie or TV industry celebrities of a select country who are endorsing the product or brand.
As the host introduces the product, attendees have the ability to ask questions in real time and engage with other people watching the feed. Links are available to purchase the item or items without leaving the streaming service or app. In short, any product becomes a shoppable ad.
Who are the Leaders in the Live Shopping Platforms Space?
Instagram, Facebook, YouTube, and Twitch are often mentioned platforms currently supporting the live experience; however Amazon, NTWK, TalkShop, the Bambuser app, PopShop, and TaoBao are fast becoming live shopping platforms with a following.
Here are a few key livestream shopping statistics regarding live shopping and its growing buzzworthiness:
Live video will be used for more than half of all shopping by this year
People are spending an average of $500 per purchase on live-streamed items
The most popular categories to shop include clothing, beauty products, and home
Would a Live Stream Experience Augment Your Business?
It depends. Consider the following:
If you’re trying to reach a particular generation such as Gen Z or Millennials, you may want to consider offering a live shopping experience. It’s an excellent way to reach new customers who are craving both the social engagement or community of a live feed, and who consider influencers a form of social proof, instilling confidence in a brand or product.
Do you have an existing presence on social media today with an influencer marketing budget and a plan? Investing in social commerce is a segue into live shopping experiences. Customers who follow you across social networks may be expecting or excited to see live stream shopping available and eager to buy with one click.
Maximize Social Commerce in Your eCommerce Strategy
How will you use social eCommerce to your advantage? For more resources on what’s trending and what the future holds, check out our resources on the Future of eCommerce.
Look into the Future
Mastering Live Shopping With Multiple Geos, Brands, or Catalogs
If you have certain complexities with your business, live shopping feeds can work in your favor. If you have multiple brands under one umbrella, you sell your products in different locations or perhaps multiple countries, you have an opportunity to create customized, even personalized content.
By Geo or Region
A livestreaming commerce feed helps target particular markets with tailored content for the region, such as content for North American versus European markets, or broken down by regions within a country. It’s also possible to offer personalized content based on your customer data, such as by invitation only sales or new product launches for loyal or rewards program customers.
Let’s say you’re an apparel retailer with multiple brands. A live feed shopping experience helps you refine the message to your audiences. You may distinguish the event by any number of customer segments or products such as outdoor apparel and accessories by season, footwear, or children’s clothing. Each feed can additionally have its own influencer closely aligned with the brand who resonates with those customers and builds consumer confidence.
Consider the possibilities of creating net new catalogs with the information you’ve gleaned from a live feed. You may discover from engagement during the feed that your customers have an interest in overstock items or a post-holiday refurbished items event. You can then take that information and build a specific catalog based on real customer demand.
Post Show Offers
Benefits of the live feed extend out to the post-show experience. Consider an offer to attendees only such as a percentage discount or free shipping after a certain spend. For those who missed the event, consider a follow-up email describing what they missed. As I’ve mentioned before in blogs, FOMO (Fear of Missing Out), is a powerful marketing tool when creating customer engagement and driving conversion.
Knowing that your audience has interest in the product offering already is a leg up in conversion - you already know they intend to buy, it’s a matter of how much they will spend, and what you can do to increase AOV.
Use Live Shopping to Differentiate
As brands compete for market share, you’ll need every tool to set yourself apart from the competition. Another advantage of live shopping feeds is the low barrier to entry. Anyone interested in selling a product or service with an internet connection can in some way create a feed or shoppable opportunity.
Even if your brand is not backed by an influencer shopping app at present, you still have the tools readily available to experiment with live shopping and scale according to your business plan.
Topics: experience, brands, consider, feed, live, business, customer, right, shopping, multiple, product, social.
Is Your Company Prepared for What's Ahead for Ecommerce in 2023? Here's What You Need to Know.
Content is still a powerful proponent in creating a strategy that is both creative and effective. Utilizing tactics in storytelling and maintaining an analytical approach can certainly guide a mediocre campaign to becoming a successful bombshell for a company.
Topics: ecommerce, sales, media, company, know, customers, important, social, heres, need, whats, prepared, customer, content, ahead.
Key Ecommerce Trends That Can Take Your Business to the Next Level
Ecommerce brands need to be prepared for the coming disruptions to succeed in their chosen industry. The trends described below are those I believe will have the most influence in the coming year.
Topics: customers, customer, product, important, social, brands, marketing, key, media, business, trends, ecommerce, level.
Make it Big Podcast: Tapping Into Social Commerce Success with Meta
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,…
Topics: brand, meta, social, commerce, big, success, instagram, business, tapping, going, product, content, really, podcast, way.
Media Planning: The Ultimate Guide
Today's digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience.
Topics: ultimate, audience, share, create, planning, media, business, content, templates, guide, social, plan.
Online Shopping Has Shifted to the Edge
In a bygone era, shoppers entered an ecommerce site directly or via a search engine. No more. In 2022 it's social media that increasingly starts the process, creating opportunities and challenges for merchants.
Topics: shopping, edge, brand, product, shifted, revenue, traffic, products, social, shoppers, prefer, consumers, online, site.
Online Shopping Statistics Marketers Should Care About in 2022
Just because we're marketers doesn't mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it's going to be very hard to end up at your destination without a scratch.
Topics: brand, likely, purchase, statistics, online, consumers, marketers, care, stackla, shopping, report, social, say.
Ownit helps brands sell products, at the point of discovery, with one click
Its technology connects social, commerce and payment options at the point of discovery with little interruption to you social media scroll.
Topics: media, shiue, sell, pay, techcrunch, companies, social, discovery, payment, nejati, products, checkout, click, point, brands, ownit, helps.
Social Media Marketing: The Ultimate Guide
When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
Topics: users, content, audience, millennials, platform, guide, marketing, ultimate, followers, social, active, media.
Social commerce platform Tushop set for Kenya growth after raising $3 million pre-seed funding
Tushop, a social-commerce platform in Kenya that enables the group buying of fast-moving consumer goods (FMCGs), is set for expansion across Nairobi after raising $3 million in pre-seed funding in a round led by 4DX Ventures. Founded last year by Cathy Chepkemboi, also the CEO, Tushop uses community leaders, who collect orders from their neighbors […]
Topics: kenya, delivery, tushop, raising, techcrunch, growth, platform, including, million, goods, wasoko, orders, chepkemboi, capital, preseed, social, manufacturers, set.
Sprout Social Review (Nov 2022): A Guide to Sprout Social
Meta: In today’s Sprout Social review, we’re looking at one of the more powerful social media management tools on the market for business leaders. Here’s what you need to know. In today’s Sprout Social review, we’re taking a closer look…
Continue reading Sprout Social Review (Nov 2022): A Guide to Sprout Social
Topics: sprout, tools, media, features, review, management, nov, guide, reports, content, listening, social, analytics.
Target Audience: How to Find Yours [+ 5 Campaign Examples]
Have you ever seen a product, service, or marketing ad and thought, "Who in the world is this for?" We've all seen marketing campaigns that have fallen flat because they didn't connect with their target audience, or it was unclear who the target audience was.
Topics: facebook, target, examples, audience, social, media, content, marketing, campaign, example, audiences, persona.
TechCrunch+ roundup: Musk’s Twitter bid, European cannabis survey, borrowing against NFTs
The U.S. is the world’s largest cannabis market, but as more European countries consider legalizing recreational use, investors are looking for opportunities in production, distribution and retail.
Topics: nfts, bid, roundup, survey, startups, writes, sophie, twitter, borrowing, cannabis, social, share, billion, techcrunch, partner, european, musks.
The Beginner's Guide to Share of Voice
If you've ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure.
One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising.
Topics: measure, voice, help, media, marketing, beginners, tool, share, brand, social, mentions, guide.
The Best 17 Website Plugins in 2022
There may be a feature or experience you want to add to your website, but you don’t have the coding chops to build it yourself. A website plugin can help.
Topics: plugins, help, site, social, wordpress, website, plugin, proof, case, best, user.
The Best Ecommerce Content for Twitter
The best ecommerce content for social media depends on the channel. We've addressed content for Instagram, Facebook, Pinterest, and LinkedIn. This post discusses content on Twitter.
Topics: best, media, questions, content, polls, social, sales, products, example, twitter, followers, ecommerce.
The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data
Every day there’s something new on social media.
Topics: consumer, according, marketing, marketers, plan, media, platform, data, channels, platforms, social, facebook, audience, company, video, best.
The Best Time to Post on Social Media in 2022 [Data from 300+ Marketers]
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others.
Topics: best, times, marketers, social, brands, platform, media, posting, saturdays, data, post.
The Conscious Creative: Practical Ethics for Purposeful Work (Excerpt)
Excerpted from The Conscious Creative by Kelly Small ©2020 Kelly Small. Published by House of Anansi Press www.houseofanansi.com Jumping into action I’ve always loved manifestos: compact packets of concentrated inspiration dripping in idealism and dreamy declarations of possibility. Inspirational and encouraging as manifestos are, they also…
Continue reading The Conscious Creative: Practical Ethics for Purposeful Work (Excerpt)
Topics: conscious, creative, life, practical, values, practice, purposeful, action, work, ethical, social, support, manifestos, personal, excerpt, ethics.
The Content Marketer's Guide to Thought Leadership
Oprah. Dave Ramsey. Seth Godin.
Topics: marketers, thought, marketing, industry, media, expertise, expert, audience, social, content, leadership, guide.
The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers
If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change.
Topics: media, content, strategy, roi, trends, marketers, report, hubspot, data, blogs, social, global, marketing.
The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers
In 2022, it's clear that Instagram is no longer just a photo-sharing app.
Topics: shopping, live, report, instagrams, data, marketers, hubspot, blogs, tools, social, benefits, exclusively, instagram.
The State of Content Marketing in 2022 [Stats & Trends to Watch]
Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue.
Topics: content, trends, responsibility, state, podcasts, watch, seo, business, investing, stats, marketers, marketing, businesses, social.
The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]
Nearly 80% of marketers say their industry has changed more in the last 3 years than in the last 50, according to our most recent survey. Therefore, it's important marketers keep up with the latest trends, especially with a looming recession that is expected to be an industry-changer.
Topics: content, b2c, trends, shortform, marketers, brands, blog, hubspot, data, social, video, plan, marketing.
The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]
Every marketer faces different challenges.
Topics: expert, face, challenges, crm, strategy, trends, insights, marketing, expect, social, content, help, leaders, data, youll, solve.
The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers]
The marketing world moves at the speed of light.
Topics: content, video, data, brands, theyve, changed, global, marketers, trends, social, media, seo, marketing, search.
The Ultimate Guide to Internet Marketing [Data + Expert Tips]
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
Topics: data, internet, media, social, website, online, search, guide, ultimate, tips, marketing, customers, content, email, expert.
The Ultimate Guide to Marketing Campaigns
From P&G’s "Thank You, Mom" to American Express’s "Small Business Saturday" to Dos Equis’s "Most Interesting Man in the World," marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that?
Topics: goal, ultimate, content, customers, campaign, brand, guide, social, product, campaigns, marketing, audience.
The Ultimate Guide to Pinterest Marketing
Pinterest marketing is incredibly effective.
Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?
In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.
Topics: marketing, pinterest, content, ultimate, audience, guide, social, users, help, images, followers, business.
The Who, What, Why, & How of Digital Marketing
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
Topics: seo, channels, digital, content, marketing, audience, website, media, social, strategy.
Top 6 eCommerce Promotion Types to Win the Customer
eCommerce promotions play a part in the differentiated digital commerce experiences that brands strive for in today’s saturated market. Sweetening the offer at just the right moment can turn the experience from just browsing to converting. When you have less than 15 seconds to keep a customer interested in your app the action must be anything if not intentional.
Let’s look at a few methods and strategies as you evaluate promotions in your e-Commerce business:
1. Loyalty Programs
Eighty-one percent of traditional loyalty program members would join a premium loyalty program at their favorite retailer if the benefits were valuable. Consider this when evaluating a loyalty program for your brand; and take note that getting a new customer is 7 times more expensive than convincing an existing customer to buy again. The difference is buying behavior. You have a leg up on an existing customer given the data you’ve collected.
Crafting custom offers to entice along every step of the buying journey is your ace in the hole. What traditionally looked like racking up points towards future purchases has evolved based on data analytics; you may consider putting the power back in the customers’ hands to exchange points for a select offer of their choosing such as a discount towards one of their favorite products or product category. Consider investing in CRM or loyalty software vendors if you haven’t already to further streamline your promotions, and one that will easily integrate within an e-Commerce platform.
Given you can afford the margins on bundling, it’s one of the easier ways to create value among your customers. Having a system in place to build out special pricing and manage inventory is key. Aside from that, the data will inform the story. Bundling and custom offers like BOGO (Buy one, get one) work well when you evaluate your product assortment and its performance.
Consider using this tactic with more popular items or bestsellers as a way of introducing new products from the same brand or product family. Bundling is useful when upselling or cross-selling items within a category and can also be of considerable value to a customer when packaged as a gift to commemorate a holiday or occasion. You save your customer time and money, two coveted commodities they will reward you for in loyalty. Elastic Path enables bundling within the platform and supports thousands of product variations to power up your merchandising strategy.
Interested in Learning More About Elastic Path Commerce Cloud Promotion Capabilities?
eCommerce Promotions, when executed correctly, capitalize on the online consumer behavior, which helps you to continuously boost sales and customer loyalty despite the competition.
Go to Promotions
3. Engage Your Customers
The key to keeping a customer is to engage. The most highly visible ways are to engage when customers are entering or leaving your site. But consider the power of personalization; using the goldmine of information you have on your customers, craft an offer based on their shopping behaviors. Phrase the offer in an email with exclusivity; a VIP customer deserves a VIP offer. You may have seen such offers in the wild with an invitation to return; from we haven’t seen you in a while, to sorry to see you go, these offers correspond to bringing the customer back in the buying loop with an enticing discount or email/pop-up code.
4. eCommerce Carts
Above all, keep it simple for your customers. The cart should be always in the line of sight, and when it comes time to checkout don’t require a login. If the customer wishes to checkout as a guest, so be it.
Cart abandonment is real, but the numbers range from 50-80% depending on who you talk to; even so those number are high enough to warrant a strategy. What to avoid? Silos. In an omnichannel experience that customers demand, you need to reach them in the way they prefer. Yes, you can sweeten the deal with a discount code as an exit trigger, but it will fall flat if the mode of delivery isn’t tailored to the individual.
5. Leverage Social Media
Social media influences buying decisions so it’s crucial to have a presence there, but also reach out to shoppers via social media with offers and marketing. By 2021, the global social commerce market will increase by about 34%, and further researcher forecasts that e-sales will exceed $735 billion by 2023.
Consider shoppable ads such as what you’d see in-app from Pinterest or Instagram. These ads show the product and offer links to purchase without leaving the site. Social media affords you the opportunity to engage with influencers and provide additional authenticity to your brand. Consider unique promo codes for your social shoppers only; personalized offers to this segment create even more trust and meet the demand of where and how today’s shopper completes the purchase.
6. Sign Up Offer
Offers to garner email addresses can be risky since you don’t know the shopper’s behavior yet. In this instance, consider the offer. Is it a promo code for a discount off the initial purchase? Is it buy one and get a gift card? Or maybe it’s buy one and get one at a reduced price. In any case, do the research into your offers and inventory and see what works best for your business model, in exchange for the opportunity to grow your email base.
Always Be Testing
This statement rings true across functions; from development to operations to marketing. When strategizing on promotions, consider your goals, and the information you currently have about your customers. A mix of promotions staged throughout a calendar year, across the sales cycle, and across channels is the best bet; and always, always, allow the data to inform your decisions.
Your customer will let you know what is best.
Topics: customers, loyalty, consider, promotions, promotion, types, social, product, offers, customer, win, ecommerce, offer.
Voila raises $6M for its AI-powered storefronts for online creators
Voila, a startup building infrastructure for social commerce, is bringing concepts from China’s e-commerce market to the U.S. The company offers an alternative to the “link in bio” solutions used today by creators, like Linktree and Beacons, which direct followers to creators’ social profiles, personal websites and other recommendations. Instead of a link list or […]
Topics: aipowered, voila, social, raises, online, products, product, storefronts, shang, million, techcrunch, links, 6m, creators, items.
Watermarks: Why You Need Them + 6 Easy Steps to Create One
Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own.
Topics: help, steps, watermarks, easy, watermark, protect, social, create, media, need, content, brand, image.
What My Kids' Roblox Addiction Taught Me About the Metaverse
While business leaders are speculating about the metaverse, our kids are already living in it.
Topics: social, z, taught, addiction, roblox, metaverse, digital, universes, brands, brand, kids, technologies.
What is Twitter Spaces? [+Why Marketers Should Care]
Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent.
Topics: space, audio, care, tap, marketers, youll, users, spaces, share, twitter, social, start.
What is a Media Kit — and How to Make One [+ Press Kit Examples]
Your competitor releases a new product or service. You offer something similar — but, of course, much better.
Topics: social, kits, kit, media, partnerships, information, page, press, easy, examples, brand.
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network where they need to have some sort of presence.
Topics: instagram, video, followers, photos, videos, example, inspiration, way, social, post, content, ideas, spark.
Where Are These Viral Social Media Platforms Now?
From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience.
Topics: media, social, brands, platforms, clubhouse, users, influencer, marketing, tiktok, app, viral, twitter.
Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.
Topics: steam, gaining, video, consumer, data, gen, platforms, channels, social, losing, media, z, visited, marketing, youtube, platform.
Which Social Media Metrics Are Marketers Tracking? [New Research]
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won't have any time to analyze and act upon them.
Topics: brand, marketers, tracking, media, engagement, research, social, metrics, number, rate, audience, content, roi.
eCommerce Landscape 2022
We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.
What’s Driving Innovation?
Using AI to cross and upsell, and visualize purchases (virtual dressing/show rooms)
Buying behavior influenced by a strong sustainability practice
Multichannel customer support
Growing B2B segment with enabled automation
Growing D2C segment
How to Stay Competitive:
If you sell everything, you’ll end up selling nothing. Carve out your niche by knowing your customer. Successful brands create demand for their products by speaking to customers shared beliefs, lifestyles, and goals
Map the customer’s buying journey from end-to-end with specific touchpoints
Monitor customer data and respond to it with testing and engagement
Optimize the experience for all devices
Barriers to Entry:
Cybercrime, security issues
Intellectual property issues
Why Do People Shop Online?
Broader access to brands
With So Many Pros to the Online Shopping Experience, What is a Major Drawback?
Not being able to touch, feel, or try a product prior to purchase (51%) followed by possible breakage, no physical store experience, no interaction, fraud, and delivery issues.
Source: 50 Consumers Online Shopping Behavior Trends [Survey] 2022 (brizfeel.com)
With the experience of online shopping driving its popularity and growth, brands must optimize the journey every step of the way. By removing friction points (simplified checkout, diverse payment options, quick loading pages, advanced search, mobile optimization), the path to purchase is easy. Leveraging loyalty programs, AI-powered technology to predict behavior, and merchandising options are crucial tools to conversion and retention.
How Are Customers Finding Brands?
In the initial brand awareness period, retail websites and physical stores (see showrooming), influence a customer’s first pass at a product; however when the buying journey heats up it shifts to more word-of-mouth (product reviews) and social media (social proof) impacts.
What Are People Buying Online?
It may not be surprising to find that electronics and tech top the list for the most popular items purchased online, however, with a saturated market, niche items have emerged in popularity such as shapewear, travel accessories, and health and beauty products.
Source: 50 Top Trending Products To Sell Online in 2022 for High Profits (cloudways.com)
See How Elastic Path Delivers Unique Customer Experiences
The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products.
Go to Demo Library
Adobe Commerce Cloud (Magento)
Salesforce Commerce Cloud
SAP Commerce Cloud
Handshake by Perficient
Preferred Patron Loyalty
Salesforce Experience Cloud
White Label Loyalty
Salesforce Marketing Cloud
SAP Business One
Salesforce Marketing Cloud
Salesforce Marketing Cloud
Tata Consultancy Services (TCS)
TA Digital (Formerly TechAspect)
Sirius Computer Solutions
CCH Sure Tax
Thomson Reuters Onesource
Topics: landscape, product, customer, experience, path, customers, marketing, products, social, online, ecommerce, shopping.