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Top 2024 resources on software

Best software resource in 2024.
Learn more about software to improve your e-commerce strategy.

  • 10 AI Tools to Streamline Your Social Media Strategy - As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers.
    Topics: streamline, post, social, strategy, posts, help, marketing, software, ai, content, media, tools.
  • - Black Friday is a glorious day for shopping! Most retailers offer up to 40% off of some of their best-selling items- saving you plenty of dollars on the season's must-have products.  Of course, we all know Black Friday and Cyber… Continue reading 10 Best Black Friday / Cyber Monday Deals on Software in 2022
    Topics: black, best, online, nov, shopify, software, ecommerce, deals, deal, cyber.
  • - Looking for scheduling solutions for your business online? Check out our top picks for the best scheduling software in 2022.
    Topics: schedules, business, tool, scheduling, offers, tools, software, employees, free, best.
  • 13 Best Portable Apps in 2023 - Downloading and installing software is tedious. Portable apps solve that problem. These tools run on a computer without installation.
    Topics: including, free, best, software, version, apps, app, available, portable, office.
  • 13 PPC Tools & Software to Help Your Ad Campaigns Crush It - I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it.
    Topics: ads, data, help, software, tools, search, campaigns, ad, google, bing, offers, ppc, crush.
  • 14 Best Screen Recorders to Use for Collaboration - For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email.
    Topics: add, software, free, collaboration, version, best, recorders, videos, record, screen, team, video, recording.
  • 14 Best Video Editing Software Tools for YouTube - People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same.
    Topics: tools, videos, best, free, software, editing, youtube, video, features, sourceprice, audio.
  • 14 Link Building Tools to Drive Traffic and Boost SEO Rankings - As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.
    Topics: websites, drive, tools, tool, seo, relevant, links, rankings, software, content, building, search, website, boost, traffic, link.
  • 14 of the Best Mind Mapping Software to Brainstorm Better Ideas - Do you ever feel like you have too many tangled thoughts to jot down? Mind mapping software can help you brainstorm, organize your thoughts, and visually sort information.
    Topics: team, mapping, brainstorm, best, plan, mind, software, better, map, ideas, user, maps, projects.
  • 15 Essential Media Planning Tools - In today's day and age, people are consuming marketing and media in more ways than one. Media planning software is essential for those who want to reach their audiences across several channels, including TV, publications, online, and radio.
    Topics: tools, best, planning, tool, software, help, audience, data, youll, social, media, essential.
  • 15 of the Best Account-based Marketing Software for 2023 - Are you in the market for your new account-based marketing (ABM) software?
    Topics: software, tools, accounts, sales, platform, target, abm, accountbased, best, marketing, users, data.
  • 16 Free Project Management Software Options to Keep Your Team On Track - 92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park for most of us.
    Topics: create, team, options, teams, track, management, projects, project, software, tool, tasks, free.
  • 16 of the Best Meeting Scheduler Tools to Organize Your Day - We complain about spending countless hours in unproductive and mismanaged meetings.
    Topics: meetings, free, tool, calendar, scheduling, best, scheduler, tools, organize, meeting, day, software, times, attendees.
  • 18 Top Marketing Attribution Software Tools for 2024 - Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more.
    Topics: data, credit, platform, customer, software, marketing, attribution, model, tool, tools.
  • 20 Marketing Collaboration Tools to Improve Productivity and Teamwork - As your business scales, your marketing team will grow and evolve too.
    Topics: tool, teams, collaboration, projects, tools, software, teamwork, productivity, improve, marketing, collaborate, work, team, project.
  • - Within the top 100 of the biggest online stores in the Netherlands in 2023, 63 percent was custom-built. A year earlier, the amount of these kinds of stores was still 55 percent. Compared to 2020, this is a growth of 50 percent. These findings come from research conducted by 3WebApps,…
    Topics: ecommerce, custombuilt, dutch, stores, biggest, store, online, using, used, software.
  • 7 of the Best Tools for Freelancers in 2021 - You've decided to become a freelancer. You're the boss of your own time, your business, and the projects you choose to work on. There's a lot going on, from finding new clients to managing your workload. The truth is... you kind of have to do everything, especially when you're just starting out.
    Topics: freelancer, best, freelancers, software, business, tools, manage, need, plan, accounting, freelance.
  • Attention! Kavak will hire 500 engineers to develop technology - Fernando Scasserra, former director of engineering at Mercado Libre, joins the company to lead this team of programmers.
    Topics: mexico, company, brazil, located, engineers, hire, technology, software, develop, kavak, development, team, attention.
  • - If you’ve been questioning the value of customer relationship management (CRM) software, you can stop now. A recent study by…
    Topics: team, crm, customer, software, compared, business, management, best, features, sales, services, email.
  • - We believe that the best shipping software incorporates elements like steep carrier discounts, various shipping methods, and integrations with ecommerce platforms and marketplaces. If you're a small business owner, shipping software is essential for keeping customers happy. Regardless of your… Continue reading Best Ecommerce Shipping Software for 2023
    Topics: fulfillment, shipbob, customers, ecommerce, best, software, shipping, discounts, carriers, month, shipments, labels.
  • - The best email marketing software for ecommerce companies has emerged as a must-have investment for many business leaders. As consumers spend more time shopping online, they have countless companies competing for not just their attention, but their loyalty. Email marketing… Continue reading Best Email Marketing Software for Ecommerce
    Topics: plus, free, emails, tools, month, software, email, features, best, marketing, ecommerce, contacts.
  • Best Facebook Ad Software For Creating Effective Campaigns - In 2020, the number of monthly active users on Facebook was 2.74 billion. Based on that statistic alone, it goes without saying that marketers need to be on Facebook. And they are — in fact, in 2020, there were 10 million active advertisers using Facebook to promote their products and services.
    Topics: ads, tool, target, create, facebook, audience, ad, software, help, campaigns, platform, effective, creating, best.
  • - Exploring lead generation software is all about finding the right fit for you and the service you’re offering. CRM, deciding whether to use a landing page popup—it’s all well and good. But until you can drive leads into your business,… Continue reading Best Lead Generation Tools for 2023
    Topics: lead, software, generation, leads, ai, tools, best, help, website, writing.
  • Best Mailing List Software to Improve your Email Marketing Strategy - When I first began my marketing career, I was envious of emails.
    Topics: best, emails, mailing, easy, email, improve, management, campaign, create, tools, list, strategy, tool, software, marketing.
  • - Building new business processes used to be a complicated system of APIs, app development, and endless integrations. But we’re well into the 21st century now. There has to be a better solution for building amazing and automated business systems without… Continue reading Best No Code Platforms and Software for 2022
    Topics: build, software, marketing, youre, code, email, platforms, features, business, website, web, best.
  • - Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and…
    Topics: platforms, send, customers, marketing, campaigns, customer, text, messages, best, software, sms.
  • Byrd nabs $56M to grow its European e-commerce logistics and fulfillment network as an alternative to Amazon - Shopify put a spotlight on the role and significance of logistics and fulfillment in e-commerce when it snapped up Deliverr for $2.1 billion last week to gain its own, direct foothold into providing those services for its e-commerce customers a la Amazon. Now, an up-and-coming startup in fulfillment in Europe has closed a round of […]
    Topics: software, european, fulfillment, logistics, nabs, customers, byrd, warehouse, ecommerce, prime, services, network, amazon, merchants, techcrunch, grow.
  • - Clover vs Square: Which POS system is best for your company? Choosing the right point of sale system can be a difficult feat, with so many competing options on the market. Making the correct decision is also crucial to the… Continue reading Clover POS vs Square POS 2024: Wich is Best?
    Topics: tools, vs, clover, customer, offers, software, square, hardware, best, pos, solutions, range, wich.
  • Composable Commerce: Commerce’s Great Unbundling - The “great unbundling” is coming for commerce. If you’ve cut the cord on cable and subscribed to a handful of streaming services (as Ben Thompson predicted in 2017), you know how pervasive unbundling has become. Entire value chains controlled by a single vendor in the name of distribution are no longer the norm. Now, the capabilities of an entire, best-in-class company can be made available through an application programming interface, or an API, turning software into customizable building blocks. Technology is breaking apart these monoliths one industry at a time, and commerce is next in line. In many ways, commerce’s great unbundling has already begun. According to Benedict Evans in his The Great Unbundling presentation, brands like Nike are breaking up with Amazon and going direct-to-consumer (D2C) with great success. As of 2021, 40% of Nike’s revenue is D2C, and 22% is generated via Nike.com. Beyond the website alone, larger brands and branded manufacturers are waking up to the fact that merchandisable moments are everywhere: from influencers, to live shopping, to emerging channels like the metaverse. Capitalizing on these moments lies in unbundling the commerce software stack itself – making it composable and adaptable to rapid-cycle change. Let’s take a look at why this is the case. Unbundling the commerce software stack The majority of brands still run on old-world, monolithic commerce platforms. The entire value chain (in this case, the software stack) is controlled by a single vendor. Working with these monoliths requires a team of developers that understands the proprietary codebase, an ever- increasingly scarce resource. Often these legacy technologies impose complexity and add frustration for development teams – to the point where they can even deter talent who wants to move fast and innovate. When changes or integrations can take weeks or months, forget about quickly standing up a brand store in a new geography or selling into a new channel. To contrast, an unbundled, Composable Commerce model embraces LEGO-like building blocks of software connected by APIs. Instead of choosing a single vendor, brands can choose “best-for-me” components based on the requirements of the business. Developers have the ultimate flexibility to meet their business objectives, with the control to work in their preferred programming language. That means they can add to or change the components in their self-designed platform as they wish. This unbundled software model can change quickly with consumer preferences by yielding faster development and capability-driven application designs. The composable pattern: not just commerce The unbundling of the software stack isn’t happening in commerce alone. We’ve seen this movie before in the financial services industry. Fintechs like CashApp and SoFi started small, earned consumer trust, and have since stitched together composable finance ecosystems that make them function similarly to traditional banks. The key difference is that they use APIs to connect to various services (often from other vendors) and build platforms instead. APIs unlock new combinatorial opportunities that enable these companies to build trust with consumers and create a better overall experience in one domain first. These fintech companies can build upon that trust and offer additional platform capabilities to become stickier and generate greater value for their users. The companies that build components, such as Wise (formerly Transferwise) and Stripe, solve the composability problem and then present those components as rentable APIs. That way, others can connect easily to money transferring or payments services without taking on all the friction themselves. Many of these companies started at the consumer or SMB end of the market, and have since moved upstream to the enterprise. Rather than build these capabilities from scratch, financial institutions and other organizations can simply integrate them into their own platforms. Unsurprisingly, traditional financial institutions are doing just that. They’re becoming software companies by building API-first architectures made up of third-party components to replace legacy monoliths. The same can be true for larger brands and branded manufacturers in commerce. Best-for-me architectures might have started small at the SMB end of the market, but are now available to the enterprise. It couldn’t come a moment too soon. Unbundling commerce starts with the catalog One of the ways commerce companies can start to unbundle is by rethinking the commerce catalog. One of the most common challenges we hear from branded manufacturers is the “Multi” problem – or the need to sell their products in multiple geographies, across multiple channels, across multiple brands, and/or across multiple business models. The challenge, as my colleague Julie Mall writes in her blog, The eCommerce Catalog is Dead, is that monolithic ERP systems treat the commerce catalog as a tightly coupled, rigid and structured way to display information based on internal business processes. This prevents brands from adapting to customer demands or merchandising needs. She gives an example of visiting a furniture site to “shop the room,” and instead being forced to sift through every color/fabric option to find what was promoted on the original page. That’s a result of an ineffective product catalog under the covers. Another example is when a brand with an established D2C channel looks to add a B2B channel. One of the primary challenges with B2B commerce applications is each customer has their own, negotiated pricing contract with the branded manufacturer. In today’s world of commerce platform options, it’s challenging to find a solution that can serve both D2C and B2B channels and, as is the case with Salesforce, requires purchase of a second commerce platform. Then, the commerce platform’s catalog, along with its integrated ERP, fail to support the negotiated contract pricing in the B2B use case. As a result, developers must build complex custom solutions to support their B2B needs, or implement a punch-out system that directly connects into their ERP system, where they maintain separate catalogs for each customer. All the while, they’re fearing the day they need to make pricing changes across 1,000 unique catalogs in their ERP system. With Product Content Management in Elastic Path Commerce Cloud, we’ve addressed these issues by applying API- first principles and separating Products, Price Books, and Catalogs into distinct microservices, giving brands unparalleled flexibility to address the “Multi” problem. Using our Product Content Management microservices, brands can quickly create a Price Book for their existing products to begin selling in a new geography. Or, they can create specific Product selections for each of their B2B customers, with unique Price Books that reflect negotiated contract pricing – all out of the box with zero custom development work. This API-first approach to the eCommerce Catalog enables multi-channel branded manufacturers to move infinitely faster. Now, their catalog supports the way they do business across brands, geographies and channels - rather than dictating how they conduct business. Those are just a few examples of how to approach unbundling in commerce, but of course, there are hundreds or even thousands of different ways to approach breaking up a monolith. As Chris Sperandio wrote in a blog post while at Segment, an API-first approach resulted in the “Request / Response” model of the firm that is eating the traditional, monolithic value chain. If you are a branded manufacturer struggling with your own “Multi” problem, my recommendation is to start with the product catalog. This approach can help you discover what’s holding you back from creating more merchandisable moments and accelerating your business. Ready to dive into Composable Commerce? In the coming months, we’ll explore more about composable application development. How do our products provide you with the right foundation to build capability-driven commerce applications to support many brands, geographies, and channels? How can you assemble your own platform faster than you ever thought possible? How can you be ready for any future their customers demand? Follow along as we cover emerging commerce trends, and get you ready to take on your own “great unbundling.”
    Topics: commerces, great, software, catalog, b2b, unbundling, brands, build, branded, composable, companies, commerce.
  • Consumer goods software company Aforza bags $22M to open US headquarters - Built on Salesforce and Google Cloud platforms, consumer goods companies can use Aforza to digitally transform product distribution and customer engagement.
    Topics: company, bags, using, industry, round, 22m, headquarters, software, salesforce, techcrunch, technology, goods, aforza, dinardo, consumer, open.
  • Cybersecurity: The Ultimate Guide to Defending Against Cyber Attacks - Think about how much of the world relies on the internet. The government, military, academia, health care industry, and private industry not only collect, process, and store unprecedented amounts of data in cyberspace — they also rely on critical infrastructure systems in cyberspace to perform operations and deliver services. 
    Topics: guide, defending, ultimate, network, software, attacks, cybersecurity, attack, data, systems, security, cyber, users.
  • Data Mapping: What Is It Plus The Best Techniques and Tools - You don’t want to waste time simply guessing what a prospect or customer wants and needs from your business or how they’ll react to a certain marketing campaign or strategy that you plan to implement. Rather, you can turn to the process of data-driven marketing to make informed decisions that are based on real data to ensure your marketing efforts are relevant to prospect and customer interests and behaviors.
    Topics: tools, draganddrop, best, software, process, sources, data, mapping, tool, techniques, business, team, plus.
  • Drupal Commerce Founder on Collaborative Code, Software Freedom, More - The viability of open-source ecommerce platforms may seem limited given the rise of SaaS providers such as Shopify and many others. Not so, says Ryan Szrama. He's the founder of Drupal Commerce. He wrote the code in 2005 as an addition to the open-source Drupal content management system.
    Topics: opensource, code, companies, freedom, development, project, founder, ecommerce, work, content, software, collaborative, drupal, commerce.
  • Easol raises $25M for its experiences and event marketing, booking and payments platform - The gradual return of tourism and travel in the wake of the COVID-19 pandemic continues to see a wave of startups raising rounds of funding to meet new opportunities in the market. In the latest development, Easol, which has built event and experiences software that third-party companies can use to market and sell bookings — […]
    Topics: software, customers, event, 25m, experiences, million, market, growth, techcrunch, easol, platform, booking, events, marketing, different, experience, raises, payments.
  • Ecommerce and Creator Tools Will Merge - If engagement is central to broad economic growth, creators are a key financial driver. And that could give rise to a new generation of tools and services.
    Topics: economy, creator, shopify, merge, engagement, ecommerce, tools, creators, products, marketing, software.
  • Ecommerce software Pakk launches in Europe - Pakk, an ecommerce software provider from Estonia, has officially launched. The software-as-a-service platform was in development since 2019 but is now available to small businesses in Europe. The company wants to provide a true “all-commerce” platform at prices any small business can afford. Pakk claims to be the first affordable… Continue reading
    Topics: software, business, launches, online, whitepaper, stock, ecommerce, company, store, europe, platform, pakk, payment, small.
  • Edit Videos Like a Pro: The 12 Best Free Video Editing Software Programs for 2021 - Video editing software can help you showcase your products from every angle, helping you produce professional video for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use software options available to edit videos—many for free—that can help you stand out from your competition.More
    Topics: editing, free, effects, tools, edit, best, create, software, videos, programs, video, audio, mac, pro.
  • Effective Holiday Email Marketing Tips to Help Spread Cheer This Season - The holiday season is a special time of the year and it’s an opportunity for email marketers to really shine.…
    Topics: marketing, content, tips, software, holiday, campaign, season, emails, email, right, help, customer, customers.
  • Employee Spotlight: Inside Elastic Path With Rosie Hamilton - Our people are the center of everything we do at Elastic Path. The “Inside Elastic Path” series is designed to give you insight on what it's like the be a part of our team. Get to know Rosie Hamilton, a Senior Software Engineer, who celebrated her one-year work anniversary last month.   Q: Can you describe a usual workday as a Senior Software Engineer? Rosie: Elastic Pathhas several offices across different time zones. Since I live in UK, I start my work day catching up on slack messages and emails from my colleagues in Canada and the U.S. The rest of the day I have sprint meetings to see how far along we are. I am generally working towards building new features, such as a “Green-Field Service,” so I am quite lucky I get to build things out for the first time.   Q: What is typically the highlight of your day or week? Rosie: The highlight is towards the end of the sprint, when we get to the sprint review. The developers come together to show off what we built.   Q: In your current role, is there something you are most proud of? Rosie:    Q: How would you describe the culture at Elastic Path? Rosie: The culture at Elastic Path is friendly, open and supportive. We get the autonomy to do our own work, and we collaborate and ask for help when needed. There are “no stupid questions,” everyone is very helpful; if you are stuck something you can ping someone on slack, everyone is willing to help.   Q: How has your experience been since shifting to remote work? Have you felt supported? RosieI started this job as a remote worker during the pandemic. There have been positives to working remotely, employees reach out on how I am doing every day, and I constantly feel supported at my role at Elastic Path. I hope to go into an office soon, to meet new faces, since I haven't met anyone in my new city yet.   Q: How has Elastic Path supported your learning & development? Rosie: Elastic Path provides an allowance and dedicated learning and development days every year. During the pandemic I got to attend a development conference called GopherCon EU, that was all remote and I got to do that online. In October, I plan to attend GopherCon UK using the rest of my allowance and that event is face-to-face. So, I am hoping to go to that conference in person.   Q: Thinking back, what were the reasons that made you join Elastic Path? What are the reasons you choose to stay? Rosie: One of my former colleagues was working at Elastic Path. I saw a post about an open position and decided to message them and apply. They gave me information when I asked about the open position. The position was primarily developing using the Go programming language, which I am very passionate about. The main reason I chose Elastic Path is the person I knew was able to vouch for the company, indicating the good culture, friendly team and the software they are building is quite exciting.   Q: Tell me about something that motivates you before work or during work? Rosie: Something that motivates me to stay fit and healthy is working out. I work out by doing weightlifting, running, rowing and climbing. I just started doing Brazilian jiu-jitsu, I use my EP Gym and Fitness allowance to pay towards the jiu-jitsu classes, which is really nice, since I enjoy staying active. I like working out before work or during lunch time, I usually get out to do some running. I like being at home because it means I have my stuff here, so I can eat, write, and train from home. Stay tuned for our next “Inside Elastic Path” series. If you are interested joining our team, check out our open listings and apply today.
    Topics: elastic, remote, hamilton, software, working, work, spotlight, path, day, team, open, sprint, inside, employee, rosie.
  • Employee Spotlight: Steve Ramage - Steve Ramage is a Senior Software Architect, who has been a part of the Elastic Path team in Vancouver for almost three years. Steve has a master's degree in computer science, and about 11 years of industry experience. Keep reading to learn what it’s like to be a Senior Software Architect at Elastic Path! Q: What does a Senior Software Architect do? Steve: Senior Software Architects at Elastic Path solve problems using our knowledge across applications, database technologies, and distributed systems so the day to day varies a lot based on where we are needed. Q: What gives you the most satisfaction working at Elastic Path?  Q: In your current role, is there something you are most proud of? Steve: What I am most proud of is our integration of OpenID Connect in Elastic Path Commerce Cloud. My first project at Elastic Path was working on our OpenID Connect integration in Elastic Path Commerce. Later when we acquired Moltin, we needed to support OpenID Connect in Elastic Path Commerce Cloud. There is a saying that “if you learn nothing when building something, what you built was too easy.” But it's not often that you get a second chance to leverage what you learned right away and build something better. Q: How would you describe the culture at Elastic Path? Steve: Elastic Path is a very friendly place to work, with a lot of openness, transparency, and inclusiveness. Q: How has your experience been since shifting to remote work? Have you felt supported? Steve: My experience working remotely has been well supported. Since we are a company that has many employees in different time zones, there is a lot of flexibility in terms of remote working arrangements, and it offered and incredible amount of freedom and work life balance. Q: How has Elastic Path contributed to your career progression/development? Steve: Elastic Path has contributed to my career progression and development in a few ways. One way is that Elastic Path has a generous professional development budget that I have used for training on a number of occasions, such as, Software Architecture, Mongo and Kubernetes. Second, is that the culture here within the teams, are self-organizing and autonomous. We are given latitude to find and develop the best solutions, which often involves learning and exploring new technologies. Q: Thinking back, what were the reasons that made you join Elastic Path? What are the reasons you choose to stay? Steve: I wanted to work at a company that had its technical products as a core part of its business and I wanted to work at a company that had a rich and complex domain as well as tackling problems at scale. Headless API driven commerce ticks both boxes. Q: Tell me about something that motivates you before work or during work? (ie. Music, Exercise, Social breaks etc). Steve: Something that motivates me is being able to go outside during breaks; whether that is before work or if I need a during the middle of the day. I live near a small mountain, so depending on meetings, I try to go out and ride up the mountain during the day. It’s nice to have a break that gives me a chance to meditate on a solution to a problem. Other hobbies I enjoy are, Cycling, Coding, playing Board Games and Reading.   Stay tuned for our next “Inside Elastic Path” series. If you are interested joining our team, check out our open listings and apply today.
    Topics: steve, ramage, software, openid, spotlight, lot, working, senior, employee, inside, path, elastic, day, work, commerce.
  • Foody cooks up marketplace for culinary creators - Husband-and-wife co-founders Daniel and Brenna Stitzel have developed a way for foodies to monetize their culinary creations.
    Topics: ventures, share, techcrunch, creators, software, foody, monetize, cooks, serena, food, culinary, stitzel, including, marketplace, recipes.
  • Fresha raises $100M for its beauty and wellness booking platform and marketplace - Beauty and wellness businesses have come roaring back to life with the decline of COVID-19 restrictions, and a startup that’s built a platform that caters to the many needs of small enterprises in the industry today is announcing a big round of funding to grow with them. Fresha — a multipurpose commerce tool for independent […]
    Topics: fresha, 100m, businesses, customers, marketplace, free, payments, company, raises, wellness, platform, booking, software, services, techcrunch, beauty.
  • Getting Started with In-house Fulfillment - Many emerging ecommerce businesses start in someone's garage or kitchen. They store, pack, and ship from a home base and control all the activities.  But even established sellers sometimes opt for fulfilling in-house.
    Topics: packing, packaging, order, stock, space, getting, started, cost, shipping, fulfillment, inhouse, inventory, software.
  • Harlem Capital leads seed into Because, an e-commerce enablement startup - Because provides a “Canva-like” editing experience for e-commerce managers to design and publish messages aimed at driving conversion rates.
    Topics: team, ecommerce, capital, shopify, seed, investment, website, sales, techcrunch, software, startup, enablement, stansbury, harlem, leads, companies, product.
  • Headless Commerce vs. Traditional Commerce Platforms - Those who are looking to continuously innovate and improve their customer’s commerce experiences are probably already familiar with the term “headless”. But what is Headless Commerce? How does it differ from a traditional monolith platform? And, which approach is right for your business? This post will help to answer those questions so that you can decide what type of commerce solution is right for your business. What is Headless Commerce? To put it simply, headless commerce” is a term used to describe a software architecture pattern where the frontend code / UI layer (the head) is separated from the backend logic engine (the body), hence “decoupling”. What is a Traditional Commerce Approach? A traditional approach to designing complex software involves a monogamous system, based on huge libraries that create internal dependencies to allow their components to work with each other. Typically, the components associated with a traditional model must run in a specific order for the entire system to work as expected. Understanding the Differences: Headless Commerce vs. Traditional Commerce Solutions Before exploring which solution is best suited for your business, you need to be very clear on your current digital strategy, the challenges you may be facing, and your goal outcomes. It could be that you have outgrown your existing eCommerce solution. Or perhaps you want to refresh your storefront with something more eye-catching than every other copycat out-of-the-box solution.  A headless commerce solution can offer you flexibility based on a modular architecture to innovate and customize where it really matters for your customers. On the other hand, maybe you need to launch a relatively simple business (small to medium product catalog, with one to two routes to market) ASAP. In this  case, a monolith solution might be best for you.  A traditional monolith commerce approach is a proven way to stand up a website for individual sellers and smaller enterprises. Leveraging the ‘out-of-box’ components from Shopify or Magento, for example,  is a good option if they suit your business needs. At this point, you might be thinking, ‘If they have everything I need, what is wrong with a traditional approach?’ Let us break down the ideal use cases of a monolith platform and some of the scenarios where this antiquated approach starts to show signs of crumbling. Cut Your eCommerce Solution Research in Half Take Our 2-Minute Assessment and Get Access to a Unique Recommendation Based On Your Answers Take the Survey Strengths of a Traditional Monolith Commerce Platform A core strength of traditional software is that it was built for a single deliverable: an all-in-one, tightly coupled system that is fairly easy to deploy and test. This can be an advantage for smaller organizations without an in-house development team, and without complexities within their product offering or business model.  However, change is inevitable and imminent. When critical updates are needed, it becomes a challenge for the tightly bound front and back ends of a monolith commerce platform. When a change is made to one end, you risk adversely affecting the other and facing shutdown. Changes are costly and time-consuming.  Weaknesses of a Traditional Monolith Commerce Platform If you intend to continuously optimize your commerce experiences to meet customer needs, you should consider the long-run TCO (Total Cost of Ownership) implications of a monolith when aligning your business-centric goals to the choice of an eCommerce platform. Moreover, some monolithic software is distributed as packaged applications that are deployed on-premise, and customized to meet individual business needs. Due to the heavy data handling, a full onboarding process with these platforms generally takes, at minimum, six months and involves delegating a trained field engineer to work full-time on a single task Why Do Some Brands Still Use Rigid Commerce Platforms? For some, the main problem with headless commerce is the perceived complexity that comes along with unlimited flexibility, the thing that also makes them so powerful. It opens the door to  innumerable possibilities for taking creative approach to creating commerce experiences that both delight your customers and allow you to achieve your business goals. This may be a problem for all those who are used to templates and pre-packaged software that dictates the user experience and takes away the decision-making process. Therefore, headless commerce probably isn't the right choice for you if you're after a more out-of-the-box store where all architectural decisions have been made for you. When is Headless a Good Choice? Here are a few scenarios where headless commerce makes the best sense for your business compared to a monolith:  You have growing and complex business requirements, such as multiple brands.  You want a customized solution that can be integrated with existing systems.  You want more opportunities to personalize the experience to customer demands and create increased conversion rates.  You are looking for a solution that is both developer- and admin-friendly.  Decoupling the frontend removes any constraining dependencies with the backend, and opens a free pathway to innovate the frontend without any restrictions. What that means for your company’s frontend developers is they can solely focus on providing highly innovative content without the need to worry about the backend. In contrast to a monolith or legacy platform, every time an update is needed, or you wish to implement a new feature, all of this can be developed in isolation. In other words, with a headless commerce approach, there is never going to be any site timeout due to development work. Headless commerce, therefore, gives your teams the flexibility to innovate at an unprecedented pace, reducing your TCO in the long run. Developers love headless commerce, but what about the business side of it? Is it a good idea to invest in headless, and burden customers with potential site timeouts? Due to a separate display logic, any headless commerce application tends to work faster, is more responsive, and is easier to maintain or update. In some cases, an update to a headless commerce platform may not need a dedicated developer to make these changes, saving the potential resource cost and thereby bringing down the long-run TCO.  A headless approach is also better prepared for localization and translation to reach a global audience. It is also better equipped to add in new Omnichannel experiences like mobile self-checkout or any other experiment your brand wants to explore.   The Path Toward Headless Commerce Already have a monolith platform in place? Does that mean you are destined to be constrained by what is already on the platform? Thankfully, the answer is no. Headless commerce will allow you to add already existing business-critical functions or modules into this new approach if you wish. While moving from one monolith to another usually would incur significant down-time and cost, which might be why you are here evaluating your options. Switching away from a monolithic platform to a headless commerce solution provides more flexibility.  With the flexibility of headless commerce, you are able to take a staggered approach to any headless commerce solution where pieces are shifted over in stages, allowing you to slowly migrate to a fully headless solution.  If you’re looking to launch quickly with a best-of-breed approach, we’ve designed Pre-Composed Solutions. These are business-ready solutions that are built on top of Elastic Path Commerce Cloud and pre-integrate core commerce capabilities, 3rd party solutions, and any customizations so brands can quickly deploy headless commerce experiences.  Security & Compliance Issues Security is at the forefront of any organization, big or small. Your customers trust you with personal information that, if in the wrong hands, leads to disaster. In the U.S. alone, someone becomes the victim of identity theft every 14 seconds. Cybercrime is on the rise as more personal details are stored and shared across devices and systems.  When choosing a headless commerce platform from Elastic Path, you are backed by rigorous security standards you won’t find with other providers. No other competitor has both SOC 2 Type II and HIPPA-enabled compliance. You can rest easier knowing that your customers’ information is safeguarded at all times to the highest established standards.  Consider Talking to an Expert Who Has Been in Your Shoes  Choosing the right commerce platform can be a daunting decision. We know what is at stake when you make changes to an existing solution.  But the good news is you are not alone. Our experts are ready to talk with you about what is next and makes the most sense for your eCommerce business today and into the future.  Editor’s Note: This post was originally published January 1st, 2019 and has been updated for relevancy on December 9, 2022.
    Topics: customers, approach, headless, monolith, commerce, software, vs, solution, platform, platforms, traditional, business.
  • How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS' Senior Advisor to Startups] - As any business owner knows, product-market fit is one of the most challenging aspects of starting a business.
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  • How Ecommerce And Tech Companies Can Learn From Each Other - Direct-to-consumer brands and Saas companies have more to learn from each other than you might think.
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  • How doing everything wrong turned Automattic into a multibillion dollar media powerhouse - Nothing has been automatic about the success of Automattic. Today, for those who haven’t been paying attention, the company looks a bit like an overnight success story.
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  • How to Automate Your Account-Based Marketing Strategy - Today, marketing is all about personalization.
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  • How to Build a Product Ecosystem Buyers Will Want to Be In - A product ecosystem functions in a very similar way to an environmental ecosystem. Like the symbiotic relationship found in nature, a product ecosystem is when products can coexist in a way that’s beneficial for the customer (not to mention, brings in more revenue for the business).
    Topics: buyers, software, products, improve, product, ecosystem, way, customers, needs, services, valuable, build.
  • - The market for live chat software is predicted to increase to $1.7 billion in 2030. Couple this with LiveChat’s own studies that show that “customers expect to chat online with businesses,” and the takeaway is clear: failing to provide this… Continue reading How to Choose the Best Live Chat Software for Your Business (2023)
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  • How to Create an Ecommerce Edge with Competitive Intelligence Software - Use Visualping’s competitive intelligence software to monitor competitors and automatically receive notifications anytime they make changes.
    Topics: visualpings, visualping, social, competitive, change, monitoring, website, software, competitors, competitor, intelligence.
  • How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas] - Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.
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  • - B2B shipping software provider LetMeShip, owned by the ITA Consulting Group, is acquiring Dutch shipping platform ParcelParcel. LetMeShip can accelerate its expansion across Europe thanks to the acquisition. The software provider will now also offer more flexible business-to-consumer shipping solutions. The Germany-based ITA Consulting Group offers a business-to-business shipping solution…
    Topics: acquisition, software, acquires, consulting, group, customers, ita, parcelparcel, letmeship, platform, shipping.
  • Logicbroker taps into $135M to advance cloud-based drop-ship software - The company closed last year with $2 billion in GMV and is on target to do close to $6 billion this year. To maintain its status as a global leader, that meant going after some new capital.
    Topics: ship, drop, global, walgreens, taps, 135m, cloudbased, zamani, ecommerce, customers, dropship, software, logicbroker, advance, leader, k1, techcrunch.
  • Logistics startup Stord raises $90M in Kleiner Perkins-led round, becomes a unicorn and acquires a company - When Kleiner Perkins led Stord’s $12.4 million Series A in 2019, its founders were in their early 20s and so passionate about their startup that they each dropped out of their respective schools to focus on growing the business. Fast-forward two years and Stord — an Atlanta-based company that has developed a cloud supply chain — […]
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  • Mark Cuban and former Oculus CEO back 3D e-commerce startup VNTANA - As Facebook and Apple charge headlong into a more 3D future for the consumer web with big plans for mixed reality headsets, most web content out there is still firmly 2D. And while some are pushing for a completely separate “metaverse” where 3D content lives, that’s likely going to be a hard sell for existing […]
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  • Morocco’s Freterium grabs $4M to scale its freight trucking software across MENA - In Africa and the Middle East, most companies in the freight industry still use old-fashioned methods such as spreadsheets, phone calls and emails to manage their shipments. They are electronic yet manual processes that make their work very inefficient. While incumbents have pioneered various enterprise resource planning (ERP) systems to digitize these processes, companies would […]
    Topics: techcrunch, mena, industry, shipments, companies, manage, scale, 4m, shippers, grabs, logistics, moroccos, freterium, customers, freight, trucking, software.
  • Musk claps back at customer criticism of Tesla FSD beta - Elon Musk hasn’t taken kindly to recent criticism of Tesla FSD beta software — the soon-to-be $15,000 upgraded version of its advanced driver assistance system that the CEO promises one day will deliver full autonomous driving capabilities. When a Tesla owner publicly criticized the latest update of the FSD beta software, Musk clapped back via […]
    Topics: software, customer, techcrunch, claps, worth, tweeted, musk, system, tesla, fsd, criticism, locke, included, beta.
  • Navigating Email Marketing without Open Rates - Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender's ability to track opens. I've addressed iOS 15 twice.
    Topics: devices, email, open, software, navigating, opens, marketers, ios, rates, impact, marketing.
  • Pandemic-driven boom in e-commerce helps Huboo’s warehousing platform close $81M - Many e-commerce businesses run their entire order fulfillment process in-house because outsourcing it can be expensive. But the COVID-19 pandemic has supercharged many small and medium-sized businesses (SMBs) as consumers switched to home deliveries and “digitized” their lifestyles to a far greater extent. It means this surge in e-commerce sales is subsequently leading to a […]
    Topics: software, online, helps, ecommerce, fulfillment, close, boom, warehousing, huboo, businesses, million, sizes, platform, techcrunch, shopify, 81m, ventures, pandemicdriven, huboos.
  • Parrot, a tool for digitizing Mexico’s restaurants, takes in $9.5M - ParrotConnect is a point-of-sale software for restaurants enabling them to digitize and take advantage of the home delivery boom to accelerate growth.
    Topics: working, operations, 95m, cebrián, restaurants, tool, parrot, mexico, management, company, parrotconnect, takes, mexicos, pointofsale, techcrunch, software, digitizing.
  • - Patchworks has raised 4 million pounds (4.4 million euros) in growth capital. The ecommerce integration platform wants to use the funds to enhance its product offering. The company also hired Jim Herbert from BigCommerce as their new CEO. Patchworks is a software integration platform for ecommerce businesses. The company was…
    Topics: raises, herbert, ecommerce, bigcommerce, patchworks, hired, software, million, company, euros, jim, platform.
  • Programmatic SEO — Getting It Right - Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before?
    Topics: example, pages, software, search, data, template, right, programmatic, product, seo, content, getting.
  • - Spanish returns management software provider Rever has raised 7.5 million euros in a seed funding round. The capital injection will be used to fund the startup’s growth and international expansion. The company will be adding AI-powered functionalities to its offer later this year. Rever is a startup based in Barcelona.…
    Topics: million, company, raises, software, startup, wants, rever, platform, strengthen, ecommerce, capital, scale, returns.
  • Scurri raises 9 million euros - Scurri, a delivery management platform from Ireland, has secured 9 million euros in a new funding round. The software provider wants to use the money to accelerate its growth in the United Kingdom. It’s not the first time Scurri has raised money. For example, in March 2014 it raised 1.2… Continue reading
    Topics: million, delivery, raised, company, wants, revenue, scurri, euros, software, growth, raises.
  • ServiceTitan acquires Aspire to move into landscaping, raises $200M at a $9.5B valuation - With a lot of us spending more time at home these days, home improvement has continued to be a booming market. Now, one of the big players in that space — ServiceTitan, which builds software that today is used by over 100,000 contractors to manage their work — is getting a little bigger. The company […]
    Topics: 200m, market, landscaping, valuation, aspire, company, areas, 95b, industry, contractors, companies, software, acquires, raises, servicetitan, techcrunch, build.
  • - When it comes to ecommerce order fulfillment, there are two leading platforms that stand out above the rest: ShipBob and ShipStation. But which is the best solution for your business? To help you make the decision, we’ve put together a… Continue reading ShipBob vs Shipstation: Which Is The Best Ecommerce Order Fulfillment Solution?
    Topics: solution, businesses, inventory, software, shipstation, best, fulfillment, shipping, vs, ecommerce, order, shipbob.
  • - Software provider for ecommerce brands, Shop Circle, has raised 120 million dollars (111.8 million euros) in a funding round. The startup will use the capital injection to expand its suite of products. It wants to become a one-stop shop software provider for online sellers. Shop Circle was launched in the…
    Topics: circle, suite, shop, provider, dollars, secures, wants, software, brands, funding, ecommerce, million, round.
  • Shopware Markets launched - Ecommerce software provider Shopware has released the latest version of its software. The most important new feature is Shopware Markets. This service enables shop owners to seamlessly connect their online shop to the Amazon and eBay marketplaces. Today, Shopware 6.4 is released. The company dubs this the biggest Shopware 6… Continue reading
    Topics: owners, feature, markets, amazon, products, edition, shopware, software, shop, launched, online.
  • Shopware announces new features - Ecommerce software provider Shopware has announced that it will release two new software features: Flow Builder and Guided Shopping. This will make it easier for shop owners to customize the open source software. The new updates were announced yesterday at this year’s Shopware Community Day in Schöppingen, Germany. This was… Continue reading
    Topics: builder, software, shop, community, guided, features, flow, business, shopware, shopping, announces, owners.
  • Shopware launches ecommerce VOD service Shopware TV - Ecommerce software provider Shopware has today released a video-on-demand service. The free service, called Shopware TV, offers video content about all things ecommerce. Shopware TV will show both business-relevant information and entertaining videos. There are already two elaborately produced series with up to five episodes available, and more formats will… Continue reading
    Topics: shopware, whitepaper, ecommerce, tv, launches, wants, solutions, service, payment, software, series, vod.
  • Small Business Accounting 101: How to Set Up and Manage Your Books - If you’ve just launched or are about to launch your online store, congratulations! To keep the good times rolling, you’ll need to learn the basic accounting tasks that come along with owning a store—and quickly.More
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  • SmartRoutes wants to expand across Europe - SmartRoutes, an Irish provider of delivery route planning software, has plans to expand its operations across Europe and the United Kingdom. It also plans to double its team for the second year in a row to meet the demand for its service. The company, founded in 2017 by brothers David… Continue reading
    Topics: software, solution, europe, route, irish, expand, wants, company, planning, smartroutes, operations, plans.
  • Social Media Analytics: The Ultimate Guide - With over 4.5 billion social media users across the globe, it's no wonder businesses need to be active on social media to connect with their audience.
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  • Software Exec Shifts to Bicycle Components, and Thrives - Brian De Groodt launched Dispatch Custom Cycling Components in 2018 after a long career in enterprise software. The company sells bicycle headset caps, which sit atop the stem connecting handlebars to the frame. Customers can customize the caps, adding uniqueness to their bikes.
    Topics: software, ive, bicycle, components, text, sell, groodt, dispatch, headset, shifts, customers, cap, thrives, caps, exec.
  • The 10 Best Content Management Software Tools in 2023 - Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers.
    Topics: content, tools, tool, best, ability, management, help, software, website, team, need.
  • The 10 Best Storyboarding Software of 2021 for Any Budget - Today, video can help marketers do a lot of things — it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product.
    Topics: youre, free, software, storyboard, best, team, offers, storyboarding, video, marketing, tool, budget.
  • The 11 Best Live Webinar Software of 2021 - If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you.
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  • The 12 Best Free Graphic Design Software for Marketers and Beginners - When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through search engine results.
    Topics: create, windows, software, best, tools, beginners, marketers, need, mac, tool, design, graphic, free.
  • The 17 Best Marketing Automation Tools Available to You - A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues to grow.
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  • The 3 Best Evergreen Webinar Software You Need Now - Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel.
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  • The 5 Phases of Project Management - What problems and obstacles do you face as a project manager? For many, scope creep, poor communication, and task delays top the list.
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  • The Best Ecommerce Software Meets Your Business Needs Now and in the Future - Choosing the right ecommerce software is one of the first steps to your entrepreneurial success.More
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  • The Best Free Email Marketing Software: An Honest Roundup - In case you didn't know, email usage is at an all-time high. In fact, more than 3.7 billion people use email worldwide. So it's no wonder we all constantly receive marketing emails from businesses. Put simply, email marketing works. This is true even in the B2B space.
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  • - eSignatures are an increasingly popular way for businesses to offer more convenient customer experiences and save time collecting legally valid signatures. In this article we'll explore what to look for in a decent eSignature API. We'll also introduce you to… Continue reading The Best eSignature APIs
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  • The New Role of Digital Commerce Platforms - eCommerce continually re-invents itself. While the basic premise remains the same – purchase goods and services online – the techniques and technologies continue to evolve. While we can point to massive industry shifts including mobile adoption, social selling, and online marketplaces when it comes to the architecture of eCommerce platforms, we have seen four distinct waves. Build It In the early days of eCommerce there were no eCommerce platforms or off-the-shelf software to be purchased. Pioneering companies looking to enable online sales were forced to build the entire system in-house from the ground up. This was a highly expensive endeavor as it included everything from a dedicated server room up to the UX customers would interact with. These early companies made the investment to gain a competitive edge, but each company was forced to re-invent the wheel, implementing the same systems and writing the same software. As the number of companies wanting to sell online grew, the market for a standard system became a viable option. Pre-built Software This led to early eCommerce software which could be purchased and implemented to save time and money in bringing sales online. While initially quite simple in functionality these platforms tried to handle all the business’s requirements in a single package. They became larger codebases, encompassed more functionality, and became overly complex forcing retailers to change how they sold their products to comply with the opinions of the pre-built software. As the eCommerce market exploded the set of potential requirements outpaced what a single software solution allowed. This created opportunities for experts on the specific software offerings to create customizations and changes. To improve the customization process, eCommerce software vendors created guides and standard software interfaces allowing for a full ecosystem of plugins, themes, and customizations to be created. This system is what caused the transition from software to platform. Software is a set of instructions that tell a computer what to do.  Most often built as a standalone application that performs specific tasks. A platform, on the other hand, is a hardware or software environment in which a software application can run. It provides the necessary infrastructure and resources for the software to function properly. So, a platform may be the operating system, cloud environment, or server which runs multiple applications. Or in this case an eCommerce solution that can run multiple customizations and plugins to support the specific needs of the business using it. These customizations helped eCommerce software cover a wider range of use-cases but came with significant drawbacks which resulted in many companies choosing to stay with custom built systems or build their solutions from the ground up. These drawbacks included: Expensive development and maintenance by highly paid experts familiar with the platform being used. Upgrade issues with incompatible customizations and plugins. Security risks through low quality plugins or extensions that were poorly designed. Constant maintenance of the plugins and extensions that have been created. Performance issues as the system became more complex with little to no insight on where the issues live, the platform, the theme, or the many different plugins. Lock-in to a specific platform. Lack of flexibility. While these customizations gave more freedom, that freedom was limited to what was possible on the platform. This often resulted in eCommerce websites on a specific platform looking and behaving the same instead of reflecting the brand’s unique identity. Fully Hosted Software originally lived  on-premises (on-prem) where it was installed and run locally on a company’s own servers and hardware. These on-prem offerings were owned, maintained, and managed by the company using them, and required ongoing costs for hardware, maintenance, and IT support. To lower the barrier of entry and running costs, software vendors began offering fully hosted options. Typically referred to as Software as a Service (SaaS), these systems were delivered and accessed over the internet, rather than being installed and run locally. SaaS providers host and maintain the software allowing users to access it via web browser, client software, or API. This model also moved towards a subscription-based pricing model lowering initial costs in exchange for a monthly or annual fee. SaaS solutions are more convenient, cost-effective, and represent the largest segment of eCommerce software today. While all SaaS removes the need to install and manage the software, many vendors repurposed their on-prem software and simply hosted it for their clients in the cloud, a true multi-tenant solution comes with additional benefits. While easier to get started, these offerings still tried to handle all functionality or provide a platform to host any additional requirements. These solutions are known as all-in-one options in that they try to be the single piece of software that does it all. Composable Commerce No software is perfect, and it is impossible to handle every eCommerce requirement, especially as eCommerce has grown in both size and reach. This opened opportunities for smaller vendors to outperform these all-in-one options in a specific field. For example, a SaaS vendor may offer a significantly better search experience, pushing companies to purchase these products even though they are already paying for search functionality in their all-in-one platform. The new search would be so much better that the increase in conversion rate meant it was worthwhile for businesses to pay for search twice. This continued with each individual business function of an eCommerce operation – there was the built-in functionality of the eCommerce platform, but more advanced options serving that specific need. This gave rise to what Gartner coined “composable commerce”. They defined composable commerce as a new approach to building and operating commerce systems. This approach is designed to be more flexible, modular, and scalable than traditional all-in-one monoliths. In a composable commerce system, instead of buying a single platform that does it all, you opt for these focused vendors offering advanced options to handle each individual component. These are then assembled and rearranged to create a custom commerce solution that meets the specific needs of the business.   Several key characteristics of a composable commerce system include: Modularity: The ability to easily add, remove, or replace individual components or microservices. Flexibility: The ability to easily customize and configure the system to meet specific business needs. Scalability: The ability to easily add or remove capacity as needed to meet changing demands. Interoperability: The ability to easily integrate with other systems and platforms. While the shift from custom built to out of the box software and from on-premises to SaaS were slow transitions with many companies choosing not to adopt the change, the move to composable commerce has been swift. The early adopters of composable commerce have seen great lifts in conversion rate and total revenue along with lower costs and complexity. While moving to pre-built software came with trade-offs, saving development cost while losing customization, composable commerce creates both cost savings and brings us back to a bespoke design handling even the most extreme requirements and allowing for brands to fully express themselves in every user experience. This ability to adapt quickly, build exactly what is needed, and delight customers has made this shift a requirement to compete. In fact, Gartner predicts that “by 2023, organizations that have adopted a Composable Commerce approach will outpace the competition by 80%”. Want to learn more about Composable Commerce Essentials? Explore Composable Commerce here The Future of Digital Commerce Platforms With composable commerce being the clear future for companies moving off all-in-one software, away from custom built solutions, and for new companies looking to transact online we need to consider the role of the eCommerce platform. Some experts are now ready to declare the eCommerce platform dead – instead, all solutions will be made up of individual components (Products, Search, Cart, Discounts, etc.) each offered from a different vendor. They believe software companies should focus on building one or a few of these components. A team of developers then combines these to create a unique eCommerce experience. I agree that the all-in-one platform is dead. It does not make sense to rely on a single piece of software to handle every requirement or to rely on a single software vendor to meet every need. I do believe though there is a need for a new type of eCommerce platform, specifically a composable commerce platform. Those pushing for the creation and sale of individual components alone forget an important characteristic of composable commerce: interoperability. Having a team of developers spend months writing code to unify these individual components into a cohesive customer experience is one way to bring the pieces together, but it is not easy. Companies are selling what they call composable commerce but deliver individual pieces and the need for a massive development project. Instead, a true composable commerce platform acts as the center of a composable commerce solution, orchestrating the individual pieces and handling any data movement and integrations, allowing companies true interoperability. Embracing this view of a modern platform, Elastic Path has pioneered composable commerce. Elastic Path Commerce Cloud is the only solution that offers both industry leading components (i.e. PXM) and a robust Integrations Hub allowing for seamless interoperability. The new role of eCommerce platforms is to allow composable commerce to meet its full potential. Removing the need for massive development projects and allowing companies to adopt a composable approach as quickly and easily as an all-in-one SaaS solution. While not yet fully realized, the Elastic Path Integrations Hub, D2C Starter Kit, and Pre-Composed Solutions TM create an amazing ecosystem with the fastest route to a composable commerce implementation. Swapping out components as requirements or the landscape changes is now possible with a few mouse clicks instead of an extensive coding project. While Elastic Path has the first Composable Commerce Platform, expect to see more companies follow in this path as the market continues moving towards composable commerce.  
    Topics: digital, ecommerce, platforms, system, allinone, composable, specific, companies, commerce, role, software, individual, platform.
  • The Overlooked Benefit of B2B Ecommerce - An oft-overlooked benefit of B2B ecommerce tools is the value to internal sales and customer service teams. Both gain efficiencies from digital tools, resulting in happier customers that spend more money. Ecommerce gives users — internal and external — the ability to help themselves.
    Topics: users, staff, customers, b2b, internal, overlooked, ecommerce, software, service, benefit, sales, platform.
  • The Ultimate Guide to iPaaS (Integration Platform as a Service) - You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service, and upgrade options to maximize their customers' ability to use their software.
    Topics: need, guide, applications, data, ultimate, integration, integrate, software, platform, systems, different, ipaas, service.
  • The Ultimate Guide to the Best Productivity Apps, Tools, and Software - To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated.
    Topics: tools, free, best, ultimate, apps, work, guide, productivity, app, teams, users, need, youre, software, notes.
  • - If you've ever worked in a restaurant, you'll know that serving diners can be much more hectic than other forms of retail. Your staff has to handle multiple meals, tables, and customers, while working alongside online orders and deliveries, keep… Continue reading TouchBistro POS Review: Is This The Right POS For You?
    Topics: customers, software, right, orders, staff, offers, review, restaurant, pos, system, touchbistro.
  • What Does It Mean to be API-first? - If you’re building a commerce platform, why reinvent the wheel when the right APIs will do? In his essay, APIs All the Way Down, Packy McCormick suggests that instead of building from scratch, companies can gain a competitive advantage from leveraging APIs. According to McCormick’s argument, by building a commerce platform out of APIs, there are two main ways to differentiate: By creating custom solutions paired with API-based components, or by organizing API-based components in a novel or interesting way. (I’ll talk more about how that can work later.) The issue for many companies is the abundance of commerce APIs, which create an unnecessary perception of difficulty. The old way of thinking is based on the illusion of simplicity, wherein one vendor controls the entire commerce stack. Unfortunately, a monolithic software stack creates inertia and an inability to move fast enough to keep up with changing technologies and shopper preferences. As a result, commerce teams are forced to look beyond the monolith to achieve their business objectives – shattering the illusion of simplicity that drove their purchase of a monolithic solution in the first place. That’s where a solution like Elastic Path can help, as it provides the logic and building blocks for getting started with an API-first commerce ecosystem. We make it simple to select and integrate the best tools for your business requirements and follow best practices to unleash the combinatorial power of APIs, as opposed to drowning your business and technical teams in complexity. But how do you know if the technology you select is truly API-first? Many companies attempt to disassemble legacy monoliths and repackage or refactor them as microservices-based, API-first platforms. This approach adds unnecessary complexity, and flies in the face of API-first, cloud native principles meant to accelerate innovation. In part one of this two-part series, I’ll cover what it means to be API-first. In part two, we’ll dive into what differentiates an API-first company from dressed up middleware.   See How Elastic Path Delivers Unique Customer Experiences The Elastic Path Demo Library features multiple demos that showcase the power and scale of our products. Go to Demo Library The Rise of the Request/Response Model An API-first approach means thinking of an API as the most important user for an application. In an API-first company, the APIs are often the first thing to be developed, and all new functionality should be exposed as an API. This approach is much different than “code-first,” where developers create an application first, and insert the API at the end. Legacy commerce vendors that are retrofitting their software to work with APIs fall in the code-first category. This approach can be an issue if the original application isn’t structured in a way that makes it simple for the API to access data. API-first isn’t as simple as adding an API to the end of an overly complex system. As Chris Sperandio wrote while at Segment, “APIs are eating the value chain.” In the old enterprise software business model, companies bought packaged applications to streamline certain functions of their business, and these vendors charged extra for external API connectivity. Companies were forced to adapt to the way software vendors did business. Today, software is too interconnected to play that way. Instead, a request/response model is taking over. API-first companies exist entirely between the HTTP request and response. As Sperandio writes: “Companies like Stripe and Twilio set themselves apart not only by the sheer amount of operative complexity they’re able to put behind an API, but because of how elegant, simple, and downright pleasant their APIs are to use for developers. In doing so, they give developers literal superpowers.” The packaged enterprise software suites of the past few decades don’t function well in this Request/Response model because they aren’t built with APIs in mind. They’re built as self-contained ecosystems. That means their users are missing out on everything great about an API-first ecosystem: an improved developer experience, higher performance storefronts, reduced costs, faster time to market, and the ability to easily integrate with countless other “best-for-me” services. Stay tuned for part two of this series, where I’ll explore what this means within ecommerce, and what differentiates an API-first company from dressed up middleware.
    Topics: commerce, way, api, software, does, means, business, companies, mean, simple, apis, apifirst.
  • What Is Automated List Building Software and Why Your Marketing Team Needs It - List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience.
    Topics: software, lists, customers, automated, sms, based, needs, help, team, building, create, email, marketing, list.
  • What Is B2B Marketing Automation Plus the Best Software - Marketing automation allows your team to increase productivity while simultaneously nurturing more leads.
    Topics: help, b2b, data, software, workflows, best, team, right, leads, audience, marketing, plus, automation.
  • What Is CPM and Why Your Marketing Team Should Care - As an advertiser and marketer, it's important to understand the impact of your campaigns and content on your target audience. It's also important to know how much money you need to invest to ensure those campaigns and content are actually seen by your audience.
    Topics: team, cpm, care, campaigns, ads, ad, best, marketing, software, audience, hubspot, content.
  • What are ISVs? [Examples, Benefits, and More] - Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field?
    Topics: benefits, platforms, solutions, vendors, customers, software, examples, partner, independent, marketplace, products, isvs, isv.
  • What is an iPaaS? - The global Integration Platform as a Service (iPaaS) market was estimated to be worth 3.7 billion in 2021. By 2026, the iPaaS market is anticipated to increase to $13.9 billion. When the market share of a business technology worth billions of dollars is slated to triple in half a decade, it’s likely to be lasting. So it’s no wonder that people are asking: What’s an iPaaS? Learn the definition of iPaaS and why it’s a growing technology. Then, learn the benefits of an iPaaS, what makes an iPaaS different from other forms of software technology, common iPaaS solutions, and why iPaaS is critical for Composable Commerce. What is an Integration Platform as a Service (iPaaS)? An Integration Platform as a Service (iPaaS) is a cloud-based platform that connects otherwise disjointed software systems. Specifically, iPaaS helps integrate apps and software from different vendors into your business’s software ecosystem. How Does an iPaaS Work? Your iPaaS works by serving as a communication conduit for different software services. Think of your iPaaS provider as a contractor who is helping you build a home. You might pick a floorplan, specific appliances, lighting, and other custom design choices, but it’s your contractor who is in charge of acquiring materials and coordinating with electricians, carpenters, plumbers, and other specialists. Your iPaaS is in many ways similar to this contractor. An iPaaS is a vendor that handles the management of and communication between the different software services that you use. As a business, you might choose software providers for marketing, accounting, productivity, and other functions. Your iPaaS sits between your software services, cloud-based apps and data, digital devices, on-site data, and IT and gets them working in sync to advance your business’s goals. What Are the Benefits of an iPaaS? As cloud computing becomes more popular, the benefits of having an iPaaS grow. The benefits of an iPaaS for businesses include: Improved connectivity: iPaaS helps eliminate technological silos within an organization. As your organization grows, different software integrations can become disjointed, scattered, and difficult to manage. With iPaaS, you can share data and best practices and security standards across your software providers – and make the changes you need fast.   Centralized management and smoother workflow: Using a slew of top-tier SaaS solutions is great, but it means having to manage all those different software connections and integrations. iPaaS makes it possible to manage all connections, integrations and software relationships in one centralized place. This way, your team can work smoothly and efficiently.   Satisfied clients and prospects: The benefits of an iPaaS extend to happy clients and customers. Since an iPaaS provides your team a centralized source of data and information, your team can provide a better experience to consumers. Your customer support reps will better find accurate information about their clients, marketers will see what campaigns are driving results, and sales staff will have leads from all sources routed to them more quickly. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial How Is an iPaaS Different Than a PaaS, SaaS, or ESB? There are other “as a Service” software tools and integration architectures on the market. How is iPaaS different from these other solutions? PaaS: A similarly-named but distinct iPaaS alternative is a Platform as a Service (PaaS). PaaS is a cloud–based platform that grants developers the tools necessary to develop and manage web-based applications. The hardware and software platform of a PaaS is provided by a third-party and hosted on their infrastructure. A PaaS is a platform for building applications and often requires a development team. An iPaaS, meanwhile, is a platform for integrating apps and software from different vendors. The point of an iPaaS is to connect the outside applications that power your business – you don’t need a development team to use one.    SaaS: Software as a Service (SaaS) is the most common technology in cloud computing. With SaaS, software is distributed through the internet. Servers, databases, and codes create applications that users like your business can access from connected devices. Adobe, Asana, Google Workspace, HubSpot, Mailchimp, Dropbox, Marketo – they’re all SaaS solutions. SaaS and iPaaS technologies are distinct: SaaS is a way of delivering software over the internet while iPaaS is a cloud-based solution to integrate SaaS solutions and other technologies into your business.   ESB: A traditional form of software integration is an Enterprise service bus (ESB). An ESB is an integration architecture approach that works with on-premises software and hardware. In this way, it is the inverse of iPaaS, which is cloud-based – meaning that the software is integrated via the internet and does not require on-premises software and hardware. Because of its on-premises requirements, ESB has a high hardware cost and high maintenance cost, which iPaaS does not. Examples of Common iPaaS Solutions Despite the benefits of iPaaS, you may be unfamiliar with specific iPaaS technologies. Leading iPaaS vendors include: Informatica: Informatica is an Enterprise Cloud Data Management company. Informatica specializes in data integration, offering products that assist with data replication, data quality, data masking, and other data services.   Jitterbit: Jitterbit’s iPaaS capabilities focus on automation for business processes and workflows.   Zapier: Zapier is an automation tool that connects organizational systems. Zaps, Zapier’s automated workflows, help businesses automate business processes without help from a developer.   Mulesoft: Mulesoft offers customized iPaaS solutions. Mulesoft is a strong option for businesses seeking pre-built integrations to connect their systems.   Workato: Workato comes at iPaaS with a strong IT focus, branding itself as an intelligent automation platform that connects businesses and IT through cloud-based solutions. The specific iPaaS solution that is correct for your business will depend on budget, requirements, and your present tech stack. Why iPaaS is Critical for Composable Commerce Tell us what you think: You assemble a suite of technologies to power business solutions. But monitoring, controlling, updating, and integrating architecture from multiple vendors is costly, burdensome, and getting in the way of good work. Sounds as if you need an iPaaS, right? We agree. And it’s why we think that iPaaS is absolutely crucial to Composable Commerce. After all, Composable Commerce is about assembling best-of-breed commerce solutions based on your business needs and digital commerce vision. You have unique commerce needs, so you deserve a unique commerce solution – and that’s going to mean different technologies and plenty of integrations. The problem? Integrate and stitching together these different commerce solutions and technologies into a unified whole is hard. You need an iPaaS, and specifically, you need Composer from Elastic Path. We created Composer because we heard from brands using Composable Commerce that they needed an iPaaS that would increase speed to market, reduce TCO, and simplify composable solution management. Composer is the only commerce-intelligent iPaaS on the market, and the next step in our mission is to make Composable Commerce accessible to every brand. Learn more about Composer and how this commerce-driven iPaaS can boost your business.
    Topics: platform, ipaas, commerce, business, data, solutions, saas, service, different, software.
  • Why CRM and Marketing Automation Need Each Other - Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation.
    Topics: crm, work, automation, sales, need, process, prospects, lead, marketing, customer, software.
  • Wish partners with PrestaShop - Wish has announced a two-year partnership with ecommerce software provider PrestaShop. Merchants using this software will be able to quickly sell to consumers on the Wish marketplace. A integration module on the PrestaShop platform syncs their products and orders between PrestaShop and Wish. More than 300,000 merchants and brands that… Continue reading
    Topics: merchants, consumers, platform, prestashop, software, partners, global, ecommerce, wish, webinar, support.
  • Workflow Automation Explained & 6 Best Workflow Software for 2021 - Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, it also wastes precious time and resources, slashing your productivity to bits.
    Topics: best, business, processes, sales, lead, recommended, explained, workflow, software, tasks, automation, marketing.