Top 2021 resources on started

Best started resource in 2021.
Learn more about started to improve your e-commerce strategy.

• 12 Things I Wish I Knew When I Started Dropshipping - Oh, what I wish I knew when I started dropshipping. It’s amazing how much you learn from experience. It takes a while for it to happen, but one day you’ll look back at mistakes and realize how you got to where you are today. Those tiny little lessons you learn […]
  Topics: products, need, focus, dropshipping, wish, store, audience, niche, product, marketing, ad, dont, things, knew, started.
• 13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own - You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy?
  Topics: instagram, media, influencer, influencers, social, inspire, brand, started, campaigns, snapchat, marketing, campaign, brands.
• 18 Dropshipping F***ups: Successful Owners Share Their Most Memorable Mistakes - Sure, success is cool, inspiring, and all that, but what about failures? Sometimes it’s nice to know you’re not alone in fumbling through the process of starting a business.  And it’s not just newbies who make mistakes. Dig deep enough and you’ll find that behind the fast cars, fancy watches, […]
  Topics: fups, customer, product, memorable, successful, share, dropshipping, store, started, biggest, owners, products, order, ads, fup, mistakes, day.
• 3 Reasons Why Marketers Should Care About Data Security (And How to Get Started) - Over the last two years, you’ve probably heard a lot about cybersecurity. Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or maybe your IT department. And, let’s face it, not too interesting for professionals in marketing, sales, or services.
  Topics: marketers, customers, personal, job, customer, care, trust, started, dont, data, marketer, reasons, business, security.
• 5 Tips for Getting Started With Cross-Border Commerce Today - Expanding into new countries is a proven way to grow your business. By 2022, consumers shopping online with merchants outside their home country will account for 17.3% of all online spending, according to 451 Research.[1] And consumers everywhere are increasingly willing to choose a cross-border brand when they shop online.
  Topics: platform, commerce, today, youre, online, crossborder, tips, started, store, ecommerce, getting, start, merchants, country.
• 6 Social Media Platforms You Should Be Selling On & How to Get Started - Check out the best social media platforms for brands to sell and advertise on online and how to actually get set up to sell on them!
  Topics: media, instagram, facebook, shop, pinterest, users, pins, product, selling, platforms, social, business, ads, started.
• 86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment - In this episode of Shopify Masters, Denise Woodard shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms.  More
  Topics: aint, food, partake, dollar, company, products, product, lot, jayz, investment, idea, multimillion, business, started, im, rejections, think.
• Alpha Male Succeeds with Haircare, Skincare, Sunglasses - Aaron Marino says he hates to read. He's bad at grammar and writing, he claims. But he's really good at making videos. "I had a fitness center that didn't work out," he told me. "I started making YouTube videos in 2008 with no idea that I could ever make a buck on that platform."
  Topics: alpha, pete, started, work, skincare, im, tiege, sunglasses, male, products, hanley, pedro, business, haircare, succeeds, good.
• Amazon.nl open for external vendors - Amazon has officially announced it will launch an online store in the Netherlands. That’s why it is now opening its doors to external vendors. Both Dutch and foreign sellers can now register if they want to sell their products on Amazon.nl. In October of last year, word got out that… Continue reading
  Topics: started, external, vendors, dutch, amazon, sold, euros, amazonnl, open, netherlands, sell, sellers.
• Berlin Brands’ Exec on Ecommerce Acquisitions, Technology, More - Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more.
  Topics: exec, brand, products, technology, started, brands, ecommerce, different, amazon, million, berlin, im, product, acquisitions.
• Boxed: How Chieh Huang built a pureplay online warehouse giant - In six years, US online startup Boxed has emerged from a suburban garage to become a serious competitor to offline warehouse retailers.
  Topics: start, warehouse, giant, huang, actually, chieh, garage, jersey, say, selling, wholesale, built, online, boxed, started, pureplay.
• Building an Ecommerce Business, Part 15: Content Essentials - Content marketing for ecommerce businesses is much more than a sales pitch.  Done well, it connects with prospective customers and tells the story of a brand. In this episode 15 of my series on building an ecommerce business from the ground up, I spoke with Andrew Snavely, the founder of Primer, an online magazine, and Ryan Hunter Masters, the founder of Show Her Off, and a dance instruction site. 
  Topics: youre, theyre, started, business, content, buy, building, essentials, theres, lot, email, ecommerce, thats.
• Building an Ecommerce Business, Part 16: Custom Manufacturing - Selling manufactured goods directly to consumers, with no retail middlemen, has exploded on the internet. For this episode 16, I spoke with Jimmy Hayes, the co-founder of Minaal, a manufacturer of "bags and gear for life on the move."
  Topics: ecommerce, purchase, thats, weve, started, building, manufacturer, custom, manufacturers, kickstarter, need, bag, business, product, manufacturing.
• Building an Ecommerce Business, Part 17: Growing a Community - An engaged, passionate community around an ecommerce business can drive referrals, loyalty, and repeat sales. But developing that community is not always easy. This is episode 17 in my series on building an ecommerce business from the ground up. For this installment, I spoke with Andrew Youderian, the founder of EcommerceFuel, a popular community of ecommerce merchants.
  Topics: value, merchants, ecommercefuel, building, members, growing, private, community, ecommerce, started, business.
• Building an Ecommerce Business, Part 18: Selling the Company - Launching and then growing an ecommerce business can be both exciting and stressful. The reward for many entrepreneurs is to sell their companies someday. For this installment in my series on building an ecommerce business, I spoke with Michael Jackness, the owner of a multi-brand ecommerce company. We discussed the process of selling an ecommerce business, which he has done multiple times.
  Topics: colorit, sell, businesses, building, sold, started, amazon, business, company, selling, ecommerce, inventory.
• Bye-Bye, Mansion. Hello, Tiny House - After Gabriella and Andrew Morrison sold their massive house and 90 percent of their belongings, they found happiness in a 150-square-foot pop-up trailer—in Baja, Mexico. Since then, the couple has dedicated their lives to the tiny house movement, empowering people to build their own sustainable homes and live happily with less. In this Q&A, Gabriella explains how the couple started their businesses with one cheap Costco video camera and zero experience in ecommerce, propelled by their vision for a future where tiny houses solve the world’s big housing problems.More
  Topics: went, movement, andrew, really, started, experience, inspiration, build, tiny, house, byebye, hello, gabriella, mansion.
• Canada-based Entrepreneur Scales to 15 Websites, 30 Remote Employees - Ronnie Teja immigrated to Vancouver, Canada in 2008.  He was 22. Fast-forward to 2020, and he owns and operates a thriving ecommerce company that sells watches and related accessories. I recently spoke with him about launching his company, acquiring sites, and the challenges of managing it remotely.
  Topics: remote, different, watches, vancouver, canadabased, watch, team, scales, work, employees, entrepreneur, thats, websites, ive, started.
• Cartoons and Coding: Inside the Mind of an 11-Year-Old Founder - Only two months into middle school, Brianna J. is already a seasoned entrepreneur. This 11-year-old started her online kids’ apparel store, Brianna’s Closet, in 2017. When she’s not do-gooding or building her store, she’s working hard on her math homework and taking coding classes. But don’t worry: she still has lots of time for kid stuff, like binging her favorite cartoons.More
  Topics: 11yearold, kids, school, im, store, founder, shes, young, really, started, cartoons, inside, mind, business, sister, coding.
• Climb the Search Rankings with This Google SEO and SERP Course - Learn how to increase your brand visibility on a budget.
  Topics: google, engine, serp, started, seo, learn, youtube, rankings, climb, search, youll, course.
• Conversion Rate Optimization (CRO): 8 Ways To Get Started - Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. But that's only half the battle.
  Topics: optimization, started, website, leads, cro, rate, visitors, blog, traffic, conversion, number, ways, customers.
• Coolblue’s revenue grows to 1.35 billion euros - Dutch omnichannel retailer has generated revenues worth 1.35 billion euros last year. That’s an increase of 160 million compared to the situation in 2017. According to Coolblue, this growth is partly due to the introduction of an English and French website and app. Last year, Coolblue achieved a turnover of… Continue reading
  Topics: company, euros, coolblue, profitability, started, billion, grows, revenue, app, guide, million, coolblues.
• Creating The Perfect Product For Social Media Virality - After getting the Instagram handle @Sauce, Nick Guillen and Nick Ajluni began to build a feed that attracted the likes of Sam Smith and Complex. Behind the scenes, the duo developed truffle-infused hot sauces and launched Truff to their community. In this episode of Shopify Masters, Nick Guillen shares how to craft products designed for social media, network with influencers, and redesign websites for a better shopping experience.More
  Topics: things, virality, kind, lot, social, thats, really, perfect, sauce, started, creating, product, going, hot, media.
• Curating Your Customers - Why would you stop selling on your website when direct-to-consumer is all the rage? That is exactly what I will be discussing today with my guest, Dafina Smith of CovetAndMane.com. Listen in as Dafina shares how her products are promoted, how she got started in the eCommerce world, and more. You’ll learn: Why Dafina decided […]
  Topics: youderian, tohow, started, customers, smith, stop, selling, covetandmanecom, world, website, curating, dafina.
• Curating Your Customers (Replay) - This is a replay of the episode with Dafina Smith of CovetAndMane.com where we discuss the benefit of not selling on your website. Listen in as Dafina shares how her products are promoted, how she got started in the eCommerce world, and more. You’ll learn: Why Dafina decided to stop selling directly to the customer […]
  Topics: started, tohow, stop, stitcherwith, website, youderian, world, customers, replay, dafina, smith, curating, selling.
• D2C underwear brand TomboyX raises $18 million from the Craftory - TomboyX, a direct to consumer, gender-neutral underwear brand, has today announced the close of an $18 million Series B funding round led by the Craftory. With this deal, Craftory becomes TomboyX’s majority shareholder. TomboyX develops gender-neutral, size-inclusive underwear at a relatively affordable price point. The company started when co-founder Fran Dunaway struggled to find herself […]
  Topics: series, techcrunch, funding, brand, round, craftory, raises, started, underwear, million, tomboyxs, tomboyx, genderneutral, d2c.
• Disrupting a Stagnant Market through Self Funding - Josh Elizetxe was intrigued by the dental industry and invested his own savings to research an at-home teeth whitening system to launch Snow. In this episode of Shopify Masters, you'll hear from Josh Elizetxe of Snow on market disruption and why it's important to pace yourself in the entrepreneurship journey.More
  Topics: look, lot, started, really, product, market, kind, im, going, self, funding, thats, think, stagnant, disrupting.
• Entrepreneur’s Hair Products Empower Black Women - In 2012 Vivian Kaye was a successful wedding decorator. But she had a problem. The climate in Toronto, Canada, was brutal on her hair. Kaye's solution was hair extensions, which were easy and attractive. Fast forward to 2021, and KinkyCurlyYaki, Kaye's company, sells hair extensions, wigs, and more.
  Topics: extensions, wigs, wedding, started, entrepreneurs, women, black, didnt, hair, business, empower, products, problem.
• Focusing on a Single Product May Be the Key to Dropshipping - How the trending e-commerce practice can work for you.
  Topics: product, key, single, ecommerce, customer, hilse, model, experience, started, focusing, dropshipping, facebook.
• Foundr Owner on Burnout, Recovery, Priorities - Nathan Chan seemingly had it all. His business, Foundr, is hugely successful, combining media with entrepreneurship training. He interacts with prominent global founders. Then came burnout.
  Topics: wasnt, owner, inperson, foundr, priorities, burnout, business, need, im, good, started, work, interview, doing, recovery.
• From 7 Figures to 8 Figures: How Your Problems Change as You Scale - When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problems change with every new level of growth you achieve. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who recently grew their business from 7 figures to 8 figures about the new problems they encountered, from hiring the right people to fixing a potentially toxic company culture.More
  Topics: problems, change, guys, figures, think, youre, really, know, started, things, scale, good, yeah, podcasts, kind.
• Gametime lets you buy tickets for games and concerts that have already started - Ticketing app Gametime is taking its last-minute approach about as far as it can go, with the launch of a new feature called LastCall. This allows users to purchase tickets through Gametime until 90 minutes after an event has started. Why would you want to do that? Well, prices usually drop precipitously after the event […]
  Topics: event, games, youre, game, research, concerts, tickets, buy, gametime, lastcall, started, griffith, minutes, lets, lastminute.
• Getting Started With Adobe Creative Cloud - In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. By the end of the semester, I realized my classmates and I had only mastered a small portion of the software. That’s because Adobe Premiere Pro has hundreds of features and capabilities to create virtually any type of video you could imagine.  And Premiere Pro isn’t the only software like this. In fact, Adobe sells over 20 more applications that cover a variety of skills, such as photography, design, and website development, each of which also has hundreds of features and capabilities. You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user.
  Topics: mobile, getting, photoshop, apps, software, started, web, adobe, design, app, cloud, creative.
• Getting Started on IG: A Beginner’s Guide to Instagram Marketing -   Are you a new creator or ecommerce brand that wants to market on Instagram? Learn everything you need to know about Stories, Reels, influencers, and more to build your brand on IG.More
  Topics: different, posts, profile, marketing, users, instagram, content, guide, beginners, hashtags, contest, post, started, ig, getting.
• Getting Started with Continuity Ecommerce, Part 1: Approaches, Expectations - Continuity ecommerce combines recurring revenue, connected devices, and auto-ship functionality. It's subscriptions on steroids, and it's becoming big business. In this article, I'll explore how merchants can implement continuity programs...
  Topics: typically, customers, expectations, consumers, programs, products, ecommerce, customer, continuity, pet, commerce, product, approaches, getting, started.
• Getting Started with Continuity Ecommerce, Part 2: Steps to Success - Continuity ecommerce generates recurring revenue via a combination of connected devices and auto-ship functionality. It's subscriptions on steroids. In "Part 1: Approaches, Expectations," I explained how continuity ecommerce can build high-margin revenue streams. In this article, I’ll focus on how to make continuity programs a success.
  Topics: continuity, revenue, steps, started, success, customers, sales, product, ecommerce, inventory, programs, products, churn, increase, getting.
• Getting Started with Influencer Marketing in 2020: Everything You Need to Know - Celebrities were the brand ambassadors of the past but now social media influencers are who consumers are listening to. Have you tried influencer marketing?
  Topics: social, started, influencers, influencer, product, audience, youre, marketing, brand, media, content.
• Girlfriend’s Eyelashes Spur DTC Entrepreneur - What prompts an entrepreneur to enter the eyelash industry? For Jason Wong, it was watching his girlfriend apply makeup. Just 23, Wong is a Los Angeles-based serial entrepreneur and consultant. His latest company, Doe Lashes, launched two years ago as a direct-to-consumer seller of comfortable, lightweight eyelashes.
  Topics: spur, doe, influencer, girlfriend, entrepreneur, eyelashes, brand, makeup, dtc, started, influencers, lashes, need, eye, girlfriends.
• Greenbelly Founder Leaves Accounting, Thrives with Backpacking Meals - Chris Cage founded Greenbelly, a maker of high-nutrition meal bars for backpackers, after having left his accounting job and traveling the world. That was in 2014. Fast forward to 2021, and the business is thriving.
  Topics: product, backpacking, moms, meals, leaves, accounting, thrives, months, thats, founder, business, kitchen, greenbelly, came, hiking, started, food.
• Here’s to the Crazy Ones: How These Two Friends Built a Business No One Expected - “When we started doing $1,000 days, I’m sitting around with all these guys at work and I’m just thinking, ‘My life is about to change, and I can’t even tell anybody.’” When Rodney Zachariuk and Kory Szostak started their ecommerce business, nobody knew. Even as the months ticked by and […]
  Topics: money, store, rodney, expected, work, business, friends, built, kory, started, began, product, instagram.
• Hobby to Retail: How Planning Parties Turned into a Business - More
  Topics: bonjour, business, turned, parties, store, products, started, retail, think, hobby, really, party, lot, planning, youre.
• Hornbach let store employees deliver online orders - German DIY-store Hornbach saw its online turnover increase significantly during the Covid-19 outbreak in Europe. The company quickly changed its click-and-collect model and also tested a home delivery model where its own store employees took care of the deliveries. Just like many do-it-yourself businesses, Hornbach was quite late to the… Continue reading
  Topics: europe, hornbach, let, employees, online, shop, deliver, physical, ecommerce, started, orders, stores, store.
• How 5 Online Businesses Increased Revenue By Selling on eBay - eBay may not be the largest marketplace by gross merchandise value (GMV) — but it’s still pretty close.  With a $96…
  Topics: ebay, bigcommerce, increase, selling, sales, success, integration, started, store, revenue, awesome, sell.
• How Being Purpose Driven Kept This Business Going - Eryn Eddy personally spray painted shirts for fans who supported her music as a way to spread positivity and connect with those who connected with her work. Evolving from a personal passion project, Eryn launched So Worth Loving, an apparel and lifestyle brand to facilitate a supportive community that embraces the past and empowers for the future. In this episode of Shopify Masters, Eryn shares how she found her drive, runs a purpose-focused business, and builds a supportive community. More
  Topics: started, kept, worth, driven, im, purpose, music, business, going, community, think, didnt, loving, youre.
• How Camille Brinch Went from Maker to Multimillion Dollar Jewelry Brand - In this episode of Shopify Masters, Camille Brinch and brother Daniel share how they’ve turned a passion for jewelry making into a multimillion-dollar direct-to-consumer brand. Learn how the brand acts as an influencer, operates without discounts, and plans to expand into retail.  Camille Brinch fell in love with making her own jewelry and started to make items for others from a shed in her parents’ backyard. Over the years with the help of her brother Daniel, the siblings turned this passion into a seven-figure brand. In this episode of Shopify Masters, learn how the brand operates as an influencer, without discounting, and plans to expand into physical retail.More
  Topics: went, jewelry, think, maker, lot, way, brinch, actually, youre, camille, multimillion, started, really, website, dollar, brand.
• How Four Food Businesses Started Selling Online During COVID-19 - From no store to 800 orders per day — see how 4 stores successfully moved their business online during COVID-19 to stay open and save jobs.
  Topics: started, food, support, selling, customers, choice, shoppers, online, woocommerce, delivery, theyre, products, businesses, covid19.
• How Many YouTube Subscribers Does It Take to Make Six Figures? - In this episode of Shopify Masters, Keya James of Tailored Beauty shares her self-taught process of scaling beyond six figures and gaining retail partnerships like Wal-Mart.More
  Topics: does, youtube, customers, able, figures, products, product, started, audience, subscribers, business, hair, really.
• How Much Does it Cost to Launch a Dropshipping Store? - Technically speaking, you can start dropshipping for $0.00. With the right combination of free trials and starter plans – and a willingness to look the other way and hope for the best when it comes to the quality of your products – 45 minutes of spare time is all that […]
  Topics: lets, cost, costs, shopify, order, dropshipping, money, products, startup, store, business, does, started.
• How a 23-Year-Old Earned Over $20 Million in Ecommerce in Less Than One Year - Three ways to replicate Kevin Zhang's success.
  Topics: 23yearold, entrepreneurs, business, million, sales, sharp, importance, started, zhang, digital, earned, ecommerce, success.
• How this Kazakhstan internet giant built success on ideas from Russia and China - The advantage of entering an emerging market is that the market still has a lot of empty space to fill, and as a startup you can be the first player. Kazakhstan might not be the first country that comes to mind when you think of overseas expansion. However, it is the world's largest landlocked country, and shares borders with Russia and China, which are important consumer markets as well as technology hubs.
  Topics: market, million, ideas, internet, russia, built, success, app, chocofamily, rakmet, china, service, users, giant, kazakhstan, started.
• How to Create and Sell Digital Products: A Roadmap With 6 Ideas to Get You Started - Digital products can be created and sold repeatedly to different customers without having to replenish your inventory, making them ideal for creatives, artists, educators, and freelancers looking for new income streams that require less effort to maintain. Here’s how you can start selling your own digital products, along with some ideas for businesses you can build around these intangible goods.More
  Topics: started, youre, sell, customers, product, idea, free, digital, content, create, products, ideas, roadmap.
• How to Do Affiliate Marketing: 5 Proven Ways to Get Started - When affiliate marketing was first introduced to digital audiences, it was easy to become a successful affiliate. Any individual/company could create a website, post some affiliate links on the homepage and generate an income. Today, it’s a whole different ballgame as everyone else seems to know the same methods, techniques, […]
  Topics: create, need, product, content, ways, started, instagram, youll, audience, affiliate, marketing, good, proven.
• How to Dropship More Sustainably (and 9 Products to Help You Get Started) - When creating an online store, you hear a lot about building something sustainable, which makes sense – after all, you want to make a business that you can maintain. But having a sustainable business in this day and age isn’t just about managing money and time. Sustainability can also mean […]
  Topics: sustainably, reusable, products, way, customers, items, sustainable, started, dropshipping, help, great, item, product.
• How to Get Started With CRM-Powered Advertising [+ Why You Should] - HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics.
  Topics: stage, prospects, buyers, content, started, journey, data, ads, marketers, ad, crmpowered, advertising.
• How to Get Started with Agile Marketing [+ Examples] - In 2019, DoorDash was losing money on the average order and reported an operating loss of $616 million on $885 million in revenue. By the end of 2020, their revenue jumped to $2.89 billion — a 226% gain. Why the sudden success?
  Topics: work, project, scrum, team, sprint, meeting, tasks, started, examples, agile, marketing, need.
• How to Scale Beyond Stagnant Sales - Cars fascinated Chris Carey, so much so that he left his full-time job to start Modern Automotive Performance, a business focused on manufacturing and selling automotive performance products. In today’s episode of Shopify Masters, Chris Kerry shares how to move past stagnant sales and why he focused on ecommerce. More
  Topics: point, automotive, think, organization, things, going, really, started, thats, scale, stagnant, sales, business.
• How to Set Up a New WooCommerce Store - Learn how to build the store of your dreams! From adding products to setting up shipping — skip the stress and master the basics to start selling online fast!
  Topics: need, shipping, started, fast, store, site, woocommerce, product, tax, youll, set, products.
• Ikea launches online store in Luxembourg - Swedish furniture store chain Ikea has launched its offical online store for the Luxembourgian market. The launch in the Grand Duchy of Luxembourg follows one year after Ikea opened an online store in Belgium. Since yesterday, Luxembourg has its own online Ikea store. Previously, they had to order their Billy closets and… Continue reading
  Topics: launches, ikea, luxembourg, furniture, online, items, store, belgium, guide, choose, started.
• Instagram Helped This Serial Entrepreneur Launch a Life-Changing Business - For Burak Doğan, trying and failing is no new concept. At just 23, he’s already a serial entrepreneur, having experimented with a ton of different ventures since he started at 18 years old. Despite all his failures, Burak was always determined to succeed. He treated each failed business as a […]
  Topics: didnt, sixfigures, facebook, serial, money, dropshipping, started, burak, entrepreneur, instagram, products, store, helped, business.
• Jen Rubio to tell us the secrets behind Away’s success at Disrupt Berlin - If you’ve been to an airport recently, you’ve probably spotted a ton of iconic Away suitcases. The company has built one of the most successful consumer brands in recent years, and it’s just getting started. That’s why I’m excited to announce that Away co-founder and Chief Brand Officer Jen Rubio will join us at TechCrunch […]
  Topics: away, youve, tell, million, ton, startup, aways, started, rubio, disrupt, secrets, recently, jen, techcrunch, success, berlin.
• Learning SEO? The Beginner's List of Resources to Get Started - You can't get a degree in SEO. Books on SEO quickly become out-of-date.
  Topics: resources, content, youre, marketing, learning, beginners, google, posts, started, list, seo, search, blog, courses.
• Lessons from Vine Elevate Feat Clothing - Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app." 
  Topics: thats, elevate, building, clothing, street, started, socks, influencer, influencers, vine, feat, kids, lessons.
• Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand - Nominal is the jewelry brand that blends culture and fashion to create meaningful accessories. Founded by life and business partners Lena Sarsour and Akram Abdallah, Nominal grew from an idea of expression into a 7-figure business. On this episode of Shopify Masters, Akram shares with us how the company found ideal manufacturing partners and how to use influencer marketing to scale the business.More
  Topics: brand, thats, try, build, started, business, marketing, theyre, 7figure, really, different, influencer, dont, jewelry, lot, product, leveraging.
• Looking to Get Into Ecommerce? Here's 3 Things to Do Before Getting Started. - If you're looking to get started in the ecommerce space, here are three crucial things you need to do.
  Topics: looking, audience, sell, getting, working, day, months, productsourcing, say, ecommerce, heres, success, products, things, started.
• Magento Masters Spotlight: Alessandro Ronchi - Get to know Magento Master Alessandro Ronchi, COO at Bitbull
  Topics: masters, alessandro, magetitans, events, magento, italy, spotlight, ronchi, know, things, event, started, im, community.
• Magento Masters Spotlight: Vijay Golani - Get to know Magento Master Vijay Golani, VP of Development and Magento U Trainer at Wagento
  Topics: spotlight, magento, golani, masters, different, community, vijay, event, started, wagento, im, plus, attend.
• Make it Big 2020 Spotlight: The Commerce Paradigm Shift and Becoming Your Own Media Company with Ryan Deiss - A shifting ecommerce landscape requires a shift in your company’s mindset. In BigCommerce’s Day 1 of the 2020 Make it…
  Topics: thats, social, started, customer, lot, deiss, need, big, online, today, ecommerce, ryan.
• Make it Big Podcast: 2021 Marketing Trends to Watch with Richard Lindner (DigitalMarketer) - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In 2021, digital…
  Topics: today, digitalmarketer, richard, digital, understand, customer, marketing, lindner, podcast, think, started, day, watch, trends, big, copy, youre.
• Marley Spoon offers Dinnerly in Germany - Marley Spoon has started offering Dinnerly, its affordable food delivery service, in Germany. The spin-off sells meal kits that starts at 2.99 euros per serving. Dinnerly was first launched in July 2017 and presented as the first affordable meal kit offering. Marley Spoon, which started in Berlin but has since… Continue reading
  Topics: customers, meal, offering, ingredients, marley, stressful, spoon, started, offers, germany, recipes, dinnerly, service.
• New U.K. ecommerce businesses need guidance - It has been two months since we started the lockdown in the U.K. It seems longer. One thing has occurred during the lockdown that I did not predict but is obvious in hindsight: There has been an explosion of small internet businesses.
  Topics: ecommerce, service, uk, likely, guidance, started, money, way, lockdown, entrepreneurs, internet, work, need, businesses.
• Obuv Rossii stores are now pick-up points for Wildberries orders - Wildberries, the biggest online retailer in Russia, has started a partnership with Russian footwear retailer Obuv Rossii. The physical stores of Obuv Rossii will operate as pick-up points for online orders from Wildberries. Customers of Wildberries can not only pick up their online orders at an Obuv Rossii outlet, they… Continue reading
  Topics: pickup, obuv, wildberries, thousand, online, rossii, orders, started, stores, points.
• Ollies and Ocean Life: Inside the Mind of a 14-Year-Old Founder - Carson started his business, Locker Board, to make money to pay for surf lessons—and to avoid doing chores. The now 14-year-old has a busy schedule between sports, running his business, and tuning out the haters. Here, he shares his thoughts on keeping oceans clean and seizing every moment.More
  Topics: 14yearold, school, ocean, mind, ollies, tank, im, locker, doing, shark, life, founder, business, started, pretty, surf, inside.
• One Founder's Playbook for Scaling an Ethically-Made Fashion Brand - In this episode of Shopify Masters, Candice Munro of Buttercream Clothing shares her journey of building a slow fashion business that’s focused on local production, fair wages, and low waste.More
  Topics: im, started, really, lot, thats, ethicallymade, scaling, brand, founders, fashion, clothing, know, business, playbook, work.
• Online Onion Seller Rises from Domain Auction - Most entrepreneurs start with a business idea and then secure the domain name. Peter Askew does the opposite. He purchases domain names and then builds the business. Take VidaliaOnions.com, for example.
  Topics: vidaliaonionscom, seller, vidalia, farm, price, onion, onions, rises, farmers, started, auction, online, sell, domain, im.
• Online Store Set Up: 12 Things You Must Do to Get Your New Store Up & Running - We know how overwhelmed entrepreneurs can feel during the setup process—this post gives you 12 things you need to do to get your online store set up right.
  Topics: website, started, store, online, set, email, things, social, business, youll, google, emails.
• Overdraft: How This Army Vet Fought His Way out of a Financial Ambush - When the 2008 financial recession hit, U.S. Army vet Carl Churchill and his family lived on dwindling emergency savings, selling their possessions to stay afloat. Then, he and his wife, Lori, cashed out their 401(k) to launch Alpha Coffee. Their family slowly grew the business out of their basement and into a physical storefront. Today, Alpha Coffee is a thriving business that gives back to the troops—and Carl and Lori hustle seven days a week to keep it that way.More
  Topics: overdraft, kids, financial, fought, really, youve, mortgage, army, coffee, ambush, started, months, vet, business, way, company, recession.
• Overdraft: How this Eyewear Mogul Started a Business from a Backpack - Chase Fisher struggled through school, envying those to whom academics came easy. Starting his own business, Blenders Eyewear, gave him an introduction to a different type of education. Through ups (getting featured on the Today show) and downs (losing everything at a trade show), Chase thrived in the school of life. Now it’s his success that’s the subject of envy.More
  Topics: going, starting, school, backpack, wasnt, mogul, eyewear, started, youre, really, way, walked, business, overdraft.
• Patience Helped This Husband and Wife Dropshipping Duo Build an $800k Store - Talk to most entrepreneurs about why they put in the long hours on their endeavors, and they’ll tell you it’s all in aid of building a better life. They’re busy putting in the hard yards now so that in the weeks, months, and years to come, they’ll be able to […]
  Topics: products, namrata, winning, customer, store, making, mistakes, started, months, product, learn, helped, 800k, shishir, lot, dropshippers.
• Portobel turns food producers into direct-to-consumer businesses - A startup called Portobel is working to help food producers shift their businesses so they can support direct-to-consumer deliveries. Portobel is backed by Heroic Ventures and led by Ranjith Kumaran, founder or co-founder of file-sharing company Hightail (acquired by OpenText) and loyalty startup PunchTab (acquired by Walmart Labs). Kumaran told me that he and his co-founders […]
  Topics: portobel, food, turns, things, businesses, producers, started, moo, techcrunch, pandemic, grocery, company, delivery, kumaran, drivers, directtoconsumer.
• Purpose with Profit: Meet 9 Socially Responsible Founders Creating Change Through Business - Beyond meeting customer needs or filling a market gap, socially responsible founders are creating movements through their businesses. Learn how nine socially responsible businesses and social enterprises are striving to create employment opportunities, reduce carbon emissions, share knowledge, and more. More
  Topics: products, founders, meet, responsible, business, lauren, profit, communities, way, socially, creating, change, community, social, purpose, coffee, started, patrice.
• Quality Control Drives Ugmonk.com to In-house Fulfillment - By 2017, nine years after launching his t-shirt company, Ugmonk, Jeff Sheldon had expanded into posters and workspace products. Gather, Ugmonk's modular desk organizer, had just completed a successful Kickstarter campaign with two shipping containers of custom manufactured organizers en route, to send to customers.
  Topics: used, drives, things, ugmonk, quality, ugmonkcom, design, products, control, started, way, fulfillment, inhouse, warehouse, work.
• Quality and Craft Drive Chisos Boots Founder - The idea for Chisos boots started with back pain. Will Roman, the founder, owner, and lifetime cowboy-boot buyer, injured his back in a motorcycle accident. Wearing boots became painful. He launched Chisos.com, a custom, handcrafted bootmaker, in 2019. Quality and craft drive Roman and his outlook on life.
  Topics: leather, drive, started, handmade, wanted, boots, founder, craft, im, boot, texas, youre, quality, chisos.
• Quality, low-volume goods are a growth market - There is a growing concern for the environment. Conserving resources is becoming more popular. Have you considered how your business can help the environment and make money whilst doing it?
  Topics: products, quality, market, packaging, longer, lowvolume, growth, box, items, recycled, boxes, customers, goods, suppliers, started.
• Skubana raises $5.4M for its e-commerce operations software - Skubana, a startup promising to help e-commerce business manage what can be a dizzying array of logistical challenges, is announcing that it has raised $5.4 million in Series A funding. The round was led by Defy Partners, with participation from Advancit Capital and FJ Labs. Early Skubana backer Brian Lee — who co-founded The Honest […]
  Topics: techcrunch, shoedazzle, raises, operations, ecommerce, skubana, 54m, kunovac, store, business, solves, started, rubin, company, software.
• Stripe expands to 5 new markets in Europe - Stripe has expanded its payment services in Europe. The American tech company is now generally available in the Czech Republic, Romania, Bulgaria, Cyprus, and Malta. The payments company can now support businesses in 29 countries across Europe. Europe is a very interesting market for Stripe, as 75 percent of all… Continue reading
  Topics: europe, markets, startup, started, software, company, european, businesses, payments, stripe, processed, expands.
• Success Despite Multiple Failures: Why This Entrepreneur Never Gave Up - Being an entrepreneur is not always a comfortable lifestyle. Often it means giving up comfort to pursue a passion or dream fully. Vlad Gasan is someone who is no stranger to giving up the familiar to take a risk. After immigrating to the United States from Ukraine, he spent time […]
  Topics: product, work, despite, ads, lot, vlad, app, gave, started, wasnt, entrepreneur, failures, knew, store, mulitple.
• Supporting 14,000 Artisans While Generating Over $4 Million in Revenue - In this episode of Shopify Masters, we talk to Sujata and Taniya Biswas, the co-founders of Suta. Suta is a modern saree and apparel brand that supports the livelihoods of 14,000 weavers, with fair wages and high ethical standards. Sujata and Taniya share their journey of creating a $4-million company with social impact at its core, their process for hiring and building a team, and how they market sarees to younger audiences.    More
  Topics: suta, come, think, started, supporting, lot, know, artisans, generating, work, revenue, million, sarees, used, dont.
• Ten Tips for Getting Started With Headless Commerce - Headless Commerce decouples the customer facing frontend presentation layer of your eCommerce experience, from the backend commerce engine. This decoupling provides an unmatched level of flexibility that enables you to make changes as your business needs change quickly and easily. Getting started with a Headless Commerce Approach can feel daunting, here are 10 tips to get you started. Evaluate if Headless Commerce Is Right for Your Business Key areas to consider: are you looking to create differentiated commerce experiences or are you happy with out-of-the-box pre-build experiences? Are you looking to be agile and optimize on-demand? Do you have a dedicated technicalteam or are you open to working with a Systems Integrator? Educate Your Team on the Benefits of Headless Commerce For many in your organization, Headless Commerce may be a new concept or their perceptions may be different than your own. By aligning on what it is, and the benefits, you can positively impact the adoption.   Assess the Cost of a Headless Commerce Solution and Determine Your Budget There’s the upfront cost of a solution and there are additional factors that can impact cost such as reference experiences/themes of a website, implementation support, transaction/credit card fees, third-party integrations, hosting, etc. Learn more about total cost of ownership.   Understand the Architecture of Headless Commerce Traditional monolithic platforms provide an all-in-one approach which differs greatly froma modern solution where the frontend “Head” is connected to the backend commerce functionality, through commerce APIs. You can see these differences demonstrated in the diagram below.   Appreciate the Difference Between Retrofitted Headless Solutions and Headless Microservices Solutions A retrofitted headless solution is an all-in-one platform that ripped off the frontend and connected it with bolted-on APIs. Headless microservices solutions are natively built with APIs to provide flexibility on both the frontend and backend.   Evaluate Frontend Options There are three main frontend “head” option types: frontend-as-a-service, digital experience platform, and custom build. Based on the size of your business, skillset of your team, number of products/stores, you will be able to determine which frontend type is best for you. Learn more about these options in the Getting Started with Headless Commerce Guide.   Decide How You Will Implement the Frontend Depending upon the skillset and experience of your team, you may decide to utilize your in-house team, partner with an agency, or partner with a systems integrator. Do you have a partner of record? What technologies are you planning to integrate? What is your budget?   Evaluate Options to Make Headless Commerce Easier There are a number of Pre-Composed Solutions™, pre-integrated business-ready solutions, available on the Composable Commerce Hub that make adopting headless commerce easier than ever before.   Understand the Process of Migrating From a Traditional Commerce Solution to a Headless Commerce Solution Migrating off any platform comes with it’s own set of challenges, we’ve put together a replatforming guide to help you learn the process and we’ve included case studies for your reference to learn from our customers who have successfully replatformed.   Assemble the Right Team to Support Your Headless Commerce Solution Due to the decoupled nature of Headless Commerce, having a dedicated frontend and backend team will be important if you would like to manage the solution in-house. For more information on how to get started with Headless Commerce, check out our comprehensive guide.
  Topics: learn, team, solutions, cost, platform, frontend, commerce, solution, tips, getting, headless, started.
• The Beginner’s Guide to SMS Marketing - Get started with SMS marketing best practices here! With impressive engagement rates & ROI, it's becoming a hugely popular marketing method.
  Topics: brand, guide, beginners, email, subscribers, send, message, started, youre, marketing, sms, number, different.
• The Complete Guide to Getting Started With Influencer Marketing - Influencer marketing is hands down one of the best marketing strategies you can use today. In fact, many experts will tell you that it’s the single-best method of marketing. Over the last few years, influencer marketing has become an immense and essential part of the marketing landscape. Anymore, it’s difficult […]
  Topics: followers, brands, complete, guide, influencer, instagram, social, media, content, brand, influencers, started, marketing.
• The Formula for Building a Cult-Favorite Skincare Line - Julie Clarke wanted to find a natural solution for her eczema, so she invested time into learning about holistic health and natural ingredients. What began as an experiment with home remedies grew into a fan-favorite skincare brand. In this special episode of the Shopify Masters podcast, we chat with Julie about how she landed high-profile media coverage, the challenges of becoming a mom while running her business, and the dramatic ways COVID-19 changed her business.More
  Topics: cultfavorite, skin, julies, formula, apothecary, skincare, products, province, business, line, started, julie, season, building.
• The Magic of Fringe Sport? Improving Lives - Peter Keller launched Fringe Sport in 2010 to help folks assemble home-based gyms. He also wanted to make a lot of money. "I was very financially motivated," he told me. Then he attended a seminar a few years ago that focused on a company's purpose, its mission.
  Topics: customers, sport, book, employees, company, magic, started, strength, improving, im, lives, fringe.
• The Ultimate Guide to LinkedIn Ads: How to Get Started With Your First Campaign - Getting new leads can be tough. Getting new leads consistently, at an acceptable cost-per-lead (CPL) can sometimes feel impossible… But, it must be done. What’s more, the competition is fierce. The internet has leveled the playing field, and the rewards go to those who adapt fastest. So how can you […]
  Topics: company, ad, content, page, campaign, linkedin, started, ads, create, sponsored, users.
• The risk of vanity metrics (and copying others) - I see a lot of startup entrepreneurs copying successful businesses.  The entrepreneurs observe what those businesses do and assume it would work for them. Or they attribute the success of ...
  Topics: vanity, ranger, risk, followers, shorts, short, fringesport, lot, personal, started, metrics, instagram, following, copying.
• These Siblings Followed in Dad's Footsteps—Then Took Their Own Path - Brandon and Kaleena Morrison’s father struck out on his own, building an ice cream business from the ground up. The siblings never wanted to take the reins of their father’s business. Yet, years later, as they discussed plans for their skin- and hair-care brand, United & Free, they would draw on what they learned from him to do it their own way.More
  Topics: products, siblings, united, kaleena, family, skin, dads, brand, took, started, followed, inspiration, path, theres, footstepsthen, business, brandon.
• Using TikTok to Generate 15,000 Sales in One Day - When Enrico Frezza was 29, he started experiencing severe adult acne and took matters into his own hands. Meticulously researching for the next three years, Enrico launched Peace Out Skincare and its first product, the Acne Healing Dot. In this episode of Shopify Masters, we chat with Enrico on the skincare product development process, the benefits of using SMS marketing, and how they created a viral sales-generating TikTok video.More
  Topics: able, sephora, marketing, using, started, website, tiktok, generate, day, sales, product, products, peace, acne.
• Verified Expert Growth Marketing Agency: NoGood - NoGood CEO Mostafa Elbermawy describes how they evaluate a client’s growth challenges by quoting Zen teacher Hunryu Suzuki: “In the beginner’s mind there are many possibilities; in the expert’s mind there are only a few.” Rather than deferring to in-house playbooks, NoGood adopts an open mind combined with a methodical, data-driven approach to find untapped […]
  Topics: car, started, verified, job, agency, growth, clients, expert, users, techcrunch, nogood, work, mind, marketing, survey.
• What’s Small, Itchy, and Worth a Multimillion Dollar Remedy? - Few people understand the anguish of mosquito bites more than Floridian moms. When Kelley Higney’s six-month-old daughter experienced severe reactions to bug bites in the area, she tried every remedy on the market with zero luck. By chance, she landed on something that worked: a suction tool that extracts insect saliva and venom to alleviate the effects of bites. So along with her mother, Elle McAllister, the duo created the now cult-favorite line of products, Bug Bite Thing. In this episode of Shopify Masters, Kelley shares her strategy behind gathering thousands of positive reviews, geo targeting social media ads, and what happened after that memorable Shark Tank appearance.More
  Topics: product, multimillion, whats, bug, marketing, remedy, itchy, lot, tell, worth, started, dollar, bite, thats, customers, thing, small.
• Zalando sells textile masks - Today, Zalando has started the online sales of textile masks in Europe. The disposable masks are sold at an affordable price in all 17 markets and the profit will go to international efforts against the coronavirus.Zalando isn’t the only fashion player that has started selling textile masks online. Earlier this… Continue reading
  Topics: sells, price, today, protect, sales, textile, sold, zalando, started, designs, masks.
• eBay expands managed payments in Europe - Ebay will bring its managed payments service to sellers in three new markets in Europe next year. In the first quarter of 2021, eBay will manage payments in France, Italy and Spain. Germany was in April last year the first European market where eBay started offering this service. In February… Continue reading
  Topics: sellers, managed, process, ebay, expands, payments, service, italy, started, spain, europe, france.
• “It’s Never Been a Fear of Mine to Try Things” - Samantha Renée always knew she wouldn’t take the safe route. She left a lucrative corporate sales career to start Weave Got It, an online hair extension business, with her partner in 2016. When we spoke to her, Samantha was expecting a baby, about to add parenthood to her growing list of roles. Because not only was she at the helm of a successful business in a risky industry—she had a day job too.More
  Topics: things, business, extensions, whats, doing, shopify, really, try, fear, started, im, hair.