Top 2023 resources on storefronts
Best storefronts resource in 2023.
Learn more about storefronts to improve your e-commerce strategy.
Amazon Storefronts takes small businesses to the masses
Amazon US has launched Amazon Storefronts, a new place for customers to shop exclusively from some 20,000 small and medium-sized businesses.
Topics: products, masses, storefronts, businesses, selling, mediumsized, small, featuring, customers, amazon, jobs, takes.
Amazon launches Smart Commerce in India to help offline stores launch digital storefronts
Amazon said it will help neighborhood stores across India launch their own digital storefronts to better serve their customers, the latest effort by the e-commerce giant as it attempts to leverage the dense network of offline stores in the key overseas market. Amazon on Wednesday launched Smart Commerce, a new offering that will allow stores […]
Topics: help, storefronts, india, neighborhood, smart, amazon, techcrunch, offer, offline, online, digital, stores, launch, serve, commerce, launches.
As e-commerce booms during the pandemic, Shopify accelerates
Despite the economic disruptions associated with the coronavirus pandemic, cloud vendors are holding up well as many client companies and their employees work from home. With stores closed, it’s natural that e-commerce would also perform strongly — after all, it’s also cloud-based, and folks working from home are shifting their shopping from brick-and-mortar to digital. […]
Topics: booms, online, pandemic, accelerates, shopifys, techcrunch, track, ecommerce, stores, storefronts, product, businesses, lets, shopify.
Builder.io aims to make developers happy with its no-code approach to digital storefronts
Builder.io provides a drag-and-drop visual editor and headless content management system so that marketers can update websites without developer support.
Topics: nocode, digital, create, founder, aims, pages, headless, commerce, techcrunch, growth, developers, sewell, happy, approach, storefronts, company, product, builderio, funding.
Can Elastic Path Handle My Large Product Catalog?
It will come as no surprise that the adoption and growth of digital commerce continues to skyrocket amongst branded manufacturers.
According to a recent Gartner Survey, digital commerce revenue increased by 25% from 2019 to 2021. And, 67% of respondents surveyed were powering both B2B and B2C Digital Commerce as part of their strategy.
This survey data reflects what we see in market: more brands coming to Elastic Path with increasingly expansive and complex commerce strategies.
This blog seeks to answer the common questions we receive from brands with growing digital commerce businesses who need an eCommerce platform that scales. We will cover:
What does scalability mean for digital commerce?
Common scalability concerns for growing brands
How Elastic Path Commerce Cloud handles these common concerns
What Does Scalability Mean for Digital Commerce?
Gartner defines scalability as “the measure of a system’s ability to increase or decrease in performance and cost in response to changes in application and system processing demands.
Examples would include how well a hardware system performs when the number of users is increased, how well a database withstands growing numbers of queries, or how well an operating system performs on different classes of hardware”. As more brands double down on digital, whether expanding to support new geographies, new brands, new business models, or new touchpoints– they need an eCommerce solution that can scale with them.
Simply put, digitally-driven brands need commerce technology that will empower their growth and not hold them back. Scalable commerce technology maintains its speed as you increase your number of customers, SKUs, hierarchies, promotions, customizations, and attributes.
Common Digital Commerce Scalability Concerns
At Elastic Path, the majority of our customers have ambitious growth targets. In order to hit those goals, purchasing scalable commerce technology is key to their success. For this reason, we receive many questions during evaluation processes about our ability to scale. Some of the most common questions include:
How many SKUs can you support?
Will you be able to support my sale or Black Friday bandwidth increase?
How many sites can I run from a single instance?
Can I have multiple prices for the same product?
Can you support multiple items in a cart or order? (especially relevant for B2B)
Continue reading to learn how we stack up against the needs of growing digitally-driven brands.
Understanding How Elastic Path Commerce Cloud Scales
In summary, Elastic Path is committed to being the commerce technology of choice for our customers when they launch and as they scale. We are constantly improving our systems to handle the ever-increasing needs of brands. In fact, in the last fifty days we’ve improved the capacity of Elastic Path Commerce Cloud by 50%.
If you’re evaluating commerce technology, you likely want to understand specifics. Based on the common questions mentioned above, there are a few key areas we will touch on when it comes to scalability.
Let’s start with the most universally popular question across brands:
“How many SKUs can you support” or “Can You Support My Large Product Catalog?”
Our Catalog Composer and Product Content Management capabilities can support millions of SKUs. So, in short, the answer is YES! We can support your large product catalog.
“Will you be able to support my sale or Black Friday bandwidth increase?”
Yes, Elastic Path was built to scale for whatever high volume shopping days are part of your brand strategy, whether that be Black Friday through Cyber Monday, pop ups, product drops, or semi-annual sales.
Our testing methodology includes twice daily performance tests to ensure that brand needs are being met, regardless of day of the week.These daily tests make up one small aspect of the robust program our Performance Engineering team has built to ensure success on your busiest days. A great example of this scalability comes from an Elastic Path customer who needs to support the sale of new iPhones when they drop.
This leading US wireless provider and technology company successfully scaled to meet the increasing demands of consumers. On iPhone launch day, they were able to power 4k product calls/minute, 8k order API calls/ min, 60,000 devices sold (peaking at 3.5k in 15 mins), and 450 concurrent carts/min with 0 downtime.
“How many storefronts can I run from a single instance?”
Unlike other MACH solutions that have a limit of 500 storefronts per instance, with Elastic Path Commerce Cloud you can support an unlimited number of sites (or storefronts) from one instance.
Brands who do not use Elastic Path and need more than 500 storefronts will have to pay for each additional instance. For some businesses, 500 may seem like a large number.
But, for B2B businesses who need a unique storefront per account they often have 1,500-2,000 storefronts meaning 3-4 individual instances that need to be deployed and maintained. In short, this limitation ends up costing dollars and resources long term.
At Elastic Path our solution was built to enable customers to use one instance and one centralized data source for all sites. This means that brands can support shared cart across brands, power large multi-account B2B digital commerce strategies with no extra cost, and eliminate the manual task of updating and managing products across instances.
See Catalog Composer In Action
Check out our on-demand demo to see how Elastic Path Commerce Cloud makes it easy to manage unlimited unique catalogs for any business.
The story of reMarkable demonstrates the ability of Elastic Path to support multiple sites running from the same instance. reMarkable, a manufacturer of digital notepads, came to Elastic Path looking for a partner to drive their planned launch and global expansion.
In 8 weeks they scaled up from a pre-order site to a fully functioning commerce business running across 39 country-specific storefronts, in 10 currencies. And, during major product launches (like the drop of a new notepad) they scale to 70% increase in orders, with no problem.
“Can I have multiple prices for the same product?”
Yes. In Elastic Path Commerce Cloud you can create unlimited price books which means you can have multiple prices for the same product.
Some examples of when this is important:
You want to syndicate the same product assortment to eBay, Amazon, and Walmart but each channel has different pricing for the same products.
You want to power your large B2B business where each account has different negotiated pricing for the same product assortment Both of these use cases can be natively supported with the price book capability in Elastic Path Commerce Cloud.
“Can you support multiple items in a cart?”
Yes. With Elastic Path Commerce Cloud your customers can create unlimited carts and add up to 100 items in each. Based on our experience in market, we have found this limit to meet both B2B and B2C requirements.
In summary, Elastic Path Commerce Cloud can scale to support your large product catalog, and so much more. With Catalog Composer and Product Content Management you have the control to create all the unique product experiences your brand needs to stay ahead of the competition and delight customers- no compromises required.
Topics: need, path, digital, commerce, support, product, storefronts, elastic, brands, handle, catalog, large.
E-commerce infrastructure startup Nacelle closes $18M Series A
Consumer online shopping habits have led to a windfall of revenues for these web storefronts, but COVID-era trends have also breathed new life into the market for developer tools that help e-commerce sites operate more smoothly for shoppers. LA-based Nacelle is one of many e-commerce infrastructure startups to earn attention from investors amid COVID. The […]
Topics: web, trends, techcrunch, 18m, services, storefronts, websites, startups, ecommerce, infrastructure, sites, nacelle, series, startup, closes, shopping.
Ecommerce Product Releases: April 3, 2022
This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes live streaming, next-day delivery, subscription payments, and more.
Topics: returns, storefronts, releases, ecommerce, product, expansion, platform, merchants, shopping, marketplace, technology, receive.
Facebook and Instagram roll out Shops, turning business profiles into storefronts
Starting today, you’ll be able to browse and buy products directly from a business’ Facebook Page or Instagram profile. Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products […]
Topics: business, turning, businesses, shops, shopify, profiles, roll, techcrunch, storefronts, products, directly, instagram, ads, facebook, feature, shop.
Forward Kitchens cooks up $2.5M to transform existing kitchens into digital storefronts
Forward Kitchens provides a turnkey tool for restaurants to set up an online presence.
Topics: cooks, transform, forward, digital, poddar, create, food, 25m, restaurants, kitchens, techcrunch, online, storefronts, restaurant, existing.
How Tokyobike Synced Their Storefronts and Doubled Sales
After 12 years of being a strictly brick-and-mortar operation, tokyobike found that moving online was a necessary step forward for their growth. We spoke with tokyobike’s Partner, Juliana Di Simone, to find out what spurred the brand’s journey into selling online, and how Shopify’s unified platform helped them shorten their sales cycle and double overall sales.More
Topics: online, shopify, synced, pos, store, juliana, storefronts, sales, tokyobike, customers, experience, tokyobikes, doubled.
Introducing Facebook Shops: Create Customizable Storefronts on Facebook and Instagram
Meet your customers where they are—it's the golden rule. In that spirit, we're thrilled to share a first-ever preview of Facebook Shops for Shopify merchants: a new shopping experience that lets you create a customizable storefront on the Facebook and Instagram mobile apps.More
Topics: shopping, store, shops, shopify, storefronts, create, channel, products, product, experience, customizable, instagram, introducing, facebook.
Linktree partners with Shopify to allow users to add storefronts on its platform
Linktree, the popular “link in bio” service, is launching a Shopify integration to give users a way to promote their businesses and products directly on its platform. With this integration, Linktree users can launch a Shopify storefront on their Linktree to showcase their products and services to drive more sales. The feature is available now […]
Topics: shopify, add, products, links, partners, launched, music, collections, ventures, platform, storefronts, users, linktree, link, allow, techcrunch.
Nacelle raises $4.8M for its headless e-commerce platform
As e-commerce companies aim to capitalize on the online spending boom connected to shelter-in-place and keep the party going as physical retailers open back up, more are turning their attention to how they can juice the functionality of their online storefronts and improve experiences for shoppers. Enter Nacelle, an LA-based startup in the burgeoning “headless” […]
Topics: sites, platforms, online, users, headless, 48m, platform, techcrunch, startup, ecommerce, raises, storefronts, nacelle.
Shopify allows merchants to sell NFTs directly through their storefronts
The NBA’s Chicago Bulls launched its first-ever NFTs –– including digital artwork of NBA championship rings –– by launching an online store on Shopify.
Topics: allows, buy, sell, directly, choose, fans, nfts, marketplace, nft, techcrunch, merchants, online, storefronts, shopify.
The Many Sides of (and Reactions to) Amazon Storefronts
It was quite a day for Recode -- a digital tech news site owned by Vox -- to kick off its annual Code Commerce event.
Topics: storefronts, reach, retailers, business, reactions, sides, amazon, stores, businesses, store, smbs, small, commerce.
Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops
Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through […]
Topics: mobile, shops, efforts, merchants, shop, users, techcrunch, products, platform, feature, twitter, expands, video, storefronts, ecommerce, launch, shopping.
Voila raises $6M for its AI-powered storefronts for online creators
Voila, a startup building infrastructure for social commerce, is bringing concepts from China’s e-commerce market to the U.S. The company offers an alternative to the “link in bio” solutions used today by creators, like Linktree and Beacons, which direct followers to creators’ social profiles, personal websites and other recommendations. Instead of a link list or […]
Topics: aipowered, voila, social, raises, online, products, product, storefronts, shang, million, techcrunch, links, 6m, creators, items.