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Top 2020 resources on strategy

Best strategy resource in 2020.
Learn more about strategy to improve your e-commerce strategy.

12 Ways to Attract Instagram Followers and Drive Engagement - Instagram plays an enormous role in social media marketing and advertising. In this post, I'll offer 12 ways to improve Instagram performance — to attract followers, engage them, and ultimately generate traffic and sales to your ecommerce site.
Topics: drive, followers, hashtags, instagram, ways, content, engagement, users, post, strategy, posts, attract, best.
15 Mind-Blowing Stats To Guide Your eCommerce Strategy In 2020 - Although eCommerce is still a relatively small part of overall retail sales, online shopping is growing for both business and consumer buyers. In this edition of “Mind-Blowing Stats,” we take a look at the state of eCommerce, how and how much people and businesses buy online, and what eCommerce trends to expect in the future. Read more.
Topics: sales, customers, global, strategy, ecommerce, total, source, stats, shopping, consumers, mindblowing, guide, nearly, online.
16 Digital Marketing Ebooks You Can Download Today - About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you're using to deepen your understanding of the current landscape of digital marketing?
Topics: digital, strategy, media, youll, today, influencer, ebooks, learn, content, marketing, guide, download, ebook.
19 SEO Tips Straight From the Mouths of HubSpot's SEO Team - Throughout all of 2017, HubSpot experienced something that had never happened before -- our blog's monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog's traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
Topics: tips, page, organic, mouths, google, pages, search, traffic, straight, team, seo, content, strategy, hubspots, blog.
30 B2B ecommerce experts to follow - Today's B2B ecommerce leaders are driving radical changes and digital transformations inside some of the leading organizations. We've pulled together the 30 most influential experts in the B2B commerce space that we follow and why we think you need to be following them too.
Topics: leader, b2b, experts, ecommerce, vp, business, follow, marketing, strategy, global, speaker, digital.
4 Talent Acquisition Strategies to Find the Best Employees - It's can be difficult to find the ideal candidate for a specific position — in fact, in 2018 almost 75% of employers struggled to fill positions with the right candidates.
Topics: strategies, focus, employees, job, company, talent, longterm, talented, acquisition, youll, best, strategy.
5 Examples of Brands Newsjacking in 2019 - Shortly after the announcement that Prince Harry and Meghan Markle were "stepping away" as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.
Topics: example, newsjacking, big, company, peloton, commercial, examples, ad, media, social, brands, strategy.
5 Facebook Video Stats You Need to Know in 2020 [Infographic] - Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects.
Topics: video, leverage, values, statistics, worth, ways, need, know, unprecedented, infographic, stats, facebook, strategy, marketing.
5 Marketers Reveal How They Understand & Influence Consumer Behavior - As Elle Woods once said, "Whoever said orange is the new pink was seriously disturbed." If you haven't seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience.
Topics: understanding, think, consumer, strategy, behavior, influence, marketing, marketers, customers, consumers, reveal, understand, product.
5 Startup Marketing Ideas That Actually Work - Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute.
Topics: social, ideas, media, strategy, audience, content, customers, marketing, crowdfunding, actually, startup, work, business.
5 Types of Welcome Emails to Use in Your Email Marketing Strategy - Welcome emails average over 84% in email opens and 25% in click-through rates so they can be a powerful way to boost brand familiarity & sales. Here's how.
Topics: marketing, subscribers, types, email, strategy, message, youre, customers, good, welcome, emails, brands, products.
6 Ways to Use Promo Codes in Your Ecommerce Marketing Strategy - If you’re unsure about what to do with promo codes, join us as we take a look at 6 of the best ways to use promo codes in your ecommerce marketing strategy.
Topics: customer, cart, ecommerce, email, offer, strategy, customers, products, marketing, promo, youre, codes, ways.
8 Advanced Instagram Growth Hacks for Marketers - Check out these Instagram growth hacks so you can grow your following, build your engagement and get more visitors to your online store.
Topics: strategy, growth, account, search, thats, hacks, advanced, help, videos, marketers, instagram, content, followers.
8 Conversion Boosters for Holiday Email Marketing - Now is the time to plan holiday email marketing. For most ecommerce merchants, email is crucial for generating traffic and sales. What follows are eight tips to get the most from your holiday email marketing efforts.
Topics: strategy, shopping, marketing, holiday, holidays, revenue, boosters, conversion, consumers, cart, email, gift.
9 AI Tools to Streamline Your Social Media Strategy - Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019.
Topics: platforms, dashboard, streamline, ai, data, media, marketing, social, strategy, help, tools, post, ad.
A Decade of Growth, Strategy, and Innovation: Celebrating 10 Years of BigCommerce - After meeting in a chatroom six years prior, Eddie Machalaani and Mitch Harper founded a company in 2009 with one…
Topics: strategy, success, solutions, saas, small, growth, celebrating, shipping, partner, bigcommerce, ecommerce, decade, innovation, platform.
A Pinterest Strategy for Growing an Ecommerce Brand - Pinterest users are primed and ready for purchasing. Getting more content in front of them will increase product visibility, referral traffic, and loyalty. It takes a careful strategy, however, which is what I'll address in this post.
Topics: blog, growing, look, strategy, content, audience, promoted, pin, brand, ecommerce, pins, pinterest, users, product.
A Simple Guide to Marketing ROI [Formula & Examples] - Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something's profitability, many marketers look at ROI -- or return on investment. At the most basic level, ROI compares the amount of money you spend on a project with the amount of revenue you gain from it.
Topics: marketing, tracking, cost, x, video, strategy, guide, page, spend, simple, examples, formula, roi.
Amazon Alters Small-business Strategy; Competitors Take Advantage - Amazon has told many small merchants that it would no longer accept bulk wholesale orders from them for its Vendor Central program. Several companies have seized on this change and are trying to attract smaller merchants who may be looking for alternatives.
Topics: small, smallbusiness, amazon, advantage, alters, company, million, competitors, flexe, strategy, merchants, warehouses, fulfillment, marketplace, warehouse.
Amazon Retail Arbitrage as a Closeout Strategy - Retail arbitrage is a booming business. Some practitioners are making six-figure incomes buying low-priced or clearance items and reselling them on Amazon. Mimicking or encouraging the practice could help retail merchants manage closeouts.
Topics: item, clearance, retail, closeout, amazon, sell, items, arbitrage, manage, price, strategy.
An Inside Look At HubSpot's Enterprise Marketing Playbook - We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.
Topics: ads, hubspot, look, content, inside, marketing, hubspots, weve, customers, playbook, enterprise, strategy, customer.
Apply a ‘Blue Ocean Strategy’ for Objective Business Decisions - A "Blue Ocean Strategy" can help businesses identify market opportunities. But it can be misused — in a good way — to identify brand characteristics, resolve tactical conflicts, and help a business see itself from a customer's perspective. I'll address those misuses in this post.
Topics: business, blue, leader, marketing, apply, identify, canvas, factors, customers, ocean, decisions, strategy, objective.
Beyond the Editorial Calendar: New Rules of Content Strategy for 2020 - I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide.
Topics: editorial, place, journey, ideas, calendar, social, strategy, content, audience, level, channels, instead, need, rules.
Building a customer centric ecommerce strategy and roadmap - This article is the first in our B2B Ecommerce: Mastering the Basics series. It’s our editorial focus to support B2B practitioners through various stages of their digital journey. This series includes topics on establishing a clear customer-centric ecommerce strategy, resource allocation, user experience, change management, technology selection, optimization and trends.
Topics: building, ecommerce, customer, state, need, initiatives, roadmap, strategy, centric, key, jbd, customers.
Business Plan Template: A Framework to Streamline Your Next Business Plan - Starting with a business plan template is the easiest way to simplify the work of writing a business plan. We put together a template (and an example) to help you optimize your planning time.More
Topics: write, strategy, work, youre, youve, writing, help, framework, plan, business, include, template.
Businesses Must Strive To Make Every Experience Shoppable - As COVID-19 changes everything about life and work, digital commerce is becoming the only way business can be done for thousands of companies around the world.
Topics: digital, strategy, shoppable, customer, ecommerce, commerce, adobe, customers, journey, businesses, strive, chakravarthy, experience.
Competitive Advantage: How to Gain One… And Keep It - Anyone who’s started a business (or is even thinking about starting one) has put some thought into their competition and how that impacts their chances of success. After all, you need to understand what you’re up against to make sure you have the resources and strategy to keep up. That’s […]
Topics: youre, customer, strategy, ultimate, way, competitive, cost, brand, business, guide, customers, advantage.
Content Strategy: The Ultimate Guide to Preparation, Production, Publication & Promotion - If you’re interested in developing your own content strategy, learning how to write a blog post and marketing content online then this article is for you.
Topics: content, production, guide, post, create, preparation, help, articles, publication, strategy, audience, blog, ultimate, readers, promotion, article.
Crafting a Compelling Ecommerce Content Marketing Strategy in 2020 - In 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.…
Topics: strategy, need, customers, marketing, content, brand, build, product, information, youre, examples, dominate.
Creating a last-minute holiday email marketing strategy - If you procrastinated all summer and left the holiday email marketing strategy to the last minute, don't fret! With the upcoming holiday cheer comes hope and you can still create a winning email plan to grab last-minute holiday sales.
Topics: card, creating, strategy, holiday, cards, dont, create, email, sales, lastminute, gift, marketing.
Deals personalization platform RevLifter raises €2.5 million - RevLifter, a deals personalization platform from the United Kingdom, has raised 2.3 million pounds (2.56 million euros) in seed funding led by a group of investors. With the money, RevLifter wants to further develop the platform and expand further into the United States. RevLifter offers an AI platform that wants… Continue reading
Topics: personalization, customers, company, platform, raises, million, revlifter, deals, wants, personalized, united, strategy.
Does Your Blog Need Its Own Social Media Channels? - If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice.
Topics: need, business, strategy, blog, having, media, posts, does, channels, audience, social, content, account.
Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan - Online shopping has steadily grown over the past few years and is expected to reach 17.5% of retail sales by…
Topics: traffic, online, drive, current, brand, plan, ecommerce, business, marketing, goals, need, team, perfect, strategy, target.
Essential Tasks for a New Ecommerce Marketing Manager - There are at least seven tasks that could help a new ecommerce marketing manager during, say, the first 60 days. A new hire who tackles these tasks is likely to enjoy a successful relationship with the company.
Topics: help, essential, ecommerce, companys, customer, goodyear, strategy, product, tasks, manager, business, marketing.
Everything You Need to Know About Marketing Operations in One Place - One of my favorite movies is "School of Rock," which also happens to be one of 2003's best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band.
Topics: email, strategy, teams, ops, tasks, operations, team, management, know, marketing, need, place, help.
How 19 Brands are Using Instagram Stories - According to Instagram, one-third of the platform's most-viewed Stories are from businesses.
Topics: great, strategy, content, interesting, example, customers, brands, youre, brand, using, instagram.
How HubSpot Manages a Giant Website With a Tiny Team - I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
Topics: manages, team, strategy, pages, web, management, website, user, giant, tiny, business, hubspot, conversion, site.
How Our Main Competitor Helped Chanty Increase Leads by 10K - In any industry, a competitive analysis is an important component of your marketing strategy.
Topics: chanty, main, market, leads, helped, product, alternatives, youll, competitor, competitors, google, 10k, post, blog, strategy, increase.
How Technology Can Help You Create A Winning Product Content Strategy in 2019 - Product content has always been key to standing out on the very cluttered, very competitive digital shelf. Consumers expect an…
Topics: strategy, digital, brands, team, help, brand, sales, create, technology, content, information, management, winning, product.
How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year - Cliché: A picture is worth a thousand words.
Topics: text, seo, traffic, blog, alt, hubspot, octupled, strategy, organic, search, image.
How Webinars Can Help Your Customer Retention Strategy in 2020 [IG] - When you first think of webinars, you probably think they're a great tactic for the first part of the flywheel — attract. While you'd be right, webinars are also a way to delight and retain customers.
Topics: think, webinars, customer, way, work, youd, strategy, help, retention, journey, buyers, ig, b2b, working, webinar.
How location-based technology can bridge the gap between online and in-store shopping - Retail marketers are increasingly using location-based technology to bridge the gap between online and in-store shopping.
Topics: online, instore, locationbased, gap, customers, digital, brands, shopping, physical, data, strategy, retail, omnichannel, customer, technology, bridge.
How to Automate Your Account-Based Marketing Strategy - In today's day and age, marketing is all about personalization. It's about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years.
Topics: accountbased, strategy, marketing, content, icp, accounts, software, tools, automation, set, target, automate, abm.
How to Build a Customer-Centric Strategy for Your Business - Your business lives and dies by the customer experience. Its culture, assets, structure, marketing, and sales all need to work together to deliver satisfactory outcomes. While focusing on the product and trying to sell as much of it as possible is natural, no longer can you afford to ignore the […]
Topics: experience, companies, customer, business, strategy, need, products, customercentric, company, customers, product, build.
How to Build a Marketing Stack That Will Grow With You - Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?
Topics: grow, tools, strategy, systems, marketing, team, future, tech, stack, data, need, build.
How to Craft Your Content Strategy, According to HubSpot's Pillar Page Manager - When your business invests in content marketing, you improve your ability to engage your buyer personas, convert more leads, boost brand awareness, and connect with your audience. This leads me to two questions for marketers: 1) Does your company already actively invest in content marketing? 2) Will you continue — or begin — this worthwhile investment in 2020?
Topics: craft, green, search, according, emerald, pillar, hubspots, remote, page, manager, topic, serp, multimedia, content, strategy.
How to Create a Successful Blog Strategy: A Step-by-Step Guide - Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don't invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn't enough to simply have a blog; there has to be a purpose or reason for its existence.
Topics: content, marketing, strategy, youll, target, guide, create, audience, stepbystep, readers, successful, blogs, blog, youre.
How to Create an SEO Strategy for 2020 [Template Included] - Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2019 shouldn't focus on keywords.
Topics: search, rank, keyword, content, blog, seo, create, included, strategy, topic, template, keywords, website, page.
How to Create and Execute a Growth Strategy - Any entrepreneur can tell you that growing a business is tough. That makes perfect sense, as statistics often tell us that keeping a business afloat – without necessarily scaling for massive growth – is already tough in itself. According to the U.S. Small Business Association (SBA), about 20 percent of […]
Topics: strategies, market, business, traffic, product, growth, execute, create, company, plan, strategy, goals.
How to Create and Execute a Successful Lead Gen Strategy - Your audience no longer wants you to buy their attention — they want you to earn it. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
Topics: page, marketing, generation, information, successful, create, execute, landing, leads, visitors, gen, business, content, lead, strategy.
How to Develop a Content Strategy: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy.
Topics: guide, blog, strategy, youre, starttofinish, post, audience, marketing, content, social, develop, media, create.
How to Develop a Go-to-Market Plan That Works [+Free Template] - Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop.
Topics: customer, content, template, develop, sales, product, gotomarket, service, funnel, flywheel, works, free, plan, strategy.
How to Get the Most out of Your Ecommerce Marketing Strategy - What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? Well, first and foremost, they're both awesome. Second, if you have kids under the age of three, you probably don't want them playing with either — one is a choking hazard and one is a katana.
Topics: social, product, site, media, strategy, customers, referral, marketing, strategies, ecommerce, content.
How to Launch a Product, According to HubSpot's Product Marketers - Like a tree falling in the woods, if you launch a product without spreading the word -- will anyone use it? Will anyone even want it? Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date.
Topics: goals, strategy, marketers, product, team, launch, according, create, positioning, customers, marketing, learn, hubspots.
How to Launch a Successful Multichannel Marketing Strategy - If you're even a casual reader of the business blogosphere, you've probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.
Topics: channels, multiple, multichannel, target, need, youll, successful, marketing, attribution, marketers, launch, strategy, message.
How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist - Undoubtedly, search has changed in recent years.
Topics: strategy, search, hubspots, content, traffic, seo, perform, senior, keyword, theres, rank, strategist, research, youre, becker, socks.
How to Pivot Your Content Plan in a Rush - Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened.
Topics: rush, audience, content, youve, needs, pivot, strategy, customer, customers, goals, plan, need.
How to Sell a Business: Why Ecommerce Entrepreneurs Need to Have an Exit Strategy - While it might seem absurd to create an exit strategy for your business, there are actually lots of reasons why you need to be making these plans right now.
Topics: business, company, things, sell, entrepreneurs, exit, strategy, good, strategies, investors, likely, need.
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy - Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, Snapchat's success wasn't looking good. Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.
Topics: hubspots, add, snapchat, icon, strategy, account, friends, detailed, friend, tap, screen, snap, look, create.
How to stay agile with an omnicommerce strategy - An omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number of touchpoints. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.
Topics: employees, retailers, stay, omnicommerce, omnichannel, need, strategy, order, orders, agile, retail, sales, approach.
Influencer Marketing Strategy Checklist & Template - If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy -- in fact, nearly 49% of consumers look to influencers for product recommendations.
Topics: marketing, influencer, goals, brand, help, strategy, target, checklist, content, template, influencers, partnership.
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy - A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear. The next week, while I was watching E!, "Keeping Up With the Kardashians" came on, and Kim was shown modeling for a SKIMS photoshoot. I had one of those moments where I thought "SKIMS is showing up everywhere!"
Topics: media, audience, plan, adopt, youll, youre, target, marketing, include, planning, integrated, strategy.
Is Email Marketing Dead? No, But These Practices Are - 99% of people check their email every day.
Topics: emails, email, gdpr, dead, metrics, readers, marketing, practices, strategy, subject, using.
Is chargeback management part of your holiday commerce strategy? - As businesses start to gear up for the peak shopping season, we must not forget to plan for and prevent post-holiday chargebacks. This article will identify the three primary sources for all chargebacks and how to prevent chargebacks before they even happen.
Topics: chargeback, product, commerce, verification, merchants, chargebacks, tools, transaction, management, fraud, holiday, strategy, friendly.
KPI Dashboards & How to Use Them in Your Marketing - The life of a business leader is all about juggling your priorities -- and a big part of keeping everything moving is making sure that existing initiatives are on-track, while creating space for smart new strategies.
Topics: dashboards, team, strategy, data, metrics, kpi, numbers, help, dashboard, marketing.
Lazada to launch its first Mid-Year Festival - Lazada will hold its first Mid-Year Festival on July 12.
Topics: session, launch, festival, guess, lazada, sellers, livestreamed, viewers, strategy, midyear, shoppertainment.
LightInTheBox sees strong third-quarter growth - Beijing-based e-commerce retailer LightInTheBox achieved US$59.9 million sales in its third quarter to September, up 35 per cent year on year.
Topics: million, quarter, ezbuy, results, strong, strategy, income, net, growth, thirdquarter, ecommerce, sees, lightinthebox.
Marketing to Gen X: How Your Ecommerce Strategy Can Successfully Convert Them - You have a solid ecommerce marketing strategy in place and you’ve worked hard to identify the appropriate channels and campaigns to…
Topics: convert, x, xers, online, generation, gen, social, media, millennials, website, strategy, successfully, marketing, ecommerce.
Marketing to Gen Z: Your Guide To Converting The Most Politically Active, Environmentally Conscious and Influencer-Driven Generation Yet - As a younger Millennial, I’ll be honest — I thought I knew everything there was to know about Gen Z.…
Topics: marketing, brand, strategy, ecommerce, brands, online, z, selling, gen, instagram, generation, strategies.
Moda Operandi launches in China - Fashion-discovery platform Moda Operandi has appointed Ming Yang as the firm’s new MD for China.
Topics: moda, strategy, launches, chinese, platform, operandis, china, operations, operandi, ming, luxury.
Outsourcing: The Ecommerce Strategy Nobody is Talking About - It’s midnight in Anchorage Alaska, and Ovidiu Sofron is hiding in his car. He snuck out of the house to talk to me over the phone, hoping to avoid waking his three-year-old son. Despite the late hour, Ovidiu is wide awake. He’s positively chirpy, chatting and making jokes, pausing our […]
Topics: wife, ovidiu, outsourcing, talking, work, hes, ecommerce, products, business, team, hours, strategy, businesses, store.
Paid Media, Explained in 400 Words or Less - An effective content strategy doesn’t rely on only one tactic.
Topics: explained, tweets, promoting, content, earned, strategy, leads, words, sponsored, ads, media, paid.
PcComponentes is best Spanish online shop of 2019 - Online store PcComponentes is the absolute winner of the Ecommerce Awards Spain. The popular online tech store won the prize that’s meant for a company that achieved excellence in both its online and offline strategies, marketing, its adaptability and its great results. The Ecommerce Awards Spain 2019 were part of… Continue reading
Topics: best, pccomponentes, shop, spain, stores, won, online, ecommerce, strategy, spanish, awards.
Planning my business for a new world - Journalists in the U.K. keep pressing the government about ending the Covid-19 lockdown. Governmental leaders prefer not to say, concentrating on the here and now. A business, however, should plan now for the end of the lockdown. How will your company operate?
Topics: products, business, site, system, strategy, change, lockdown, planning, stock, customers, sooner, world.
Planting Change: How This CBD Beauty Brand Hopes to Lift Rural America - When Michael Bumgarner decided to start a CBD beauty company, he knew there’d be stigmas to fight. There were also big challenges ahead—including frustrating roadblocks from marketing and payment channels. But in the process, he built a soaring brand that is paving the way forward for struggling communities in rural America.More
Topics: strategy, change, america, brand, hemp, cannuka, rural, beauty, planting, hopes, lift, michael, way, products, cbd.
Product Strategy: Defining a Product's Purpose and Plan - Say I'm in the process of developing a new waffle iron. It's going to be capable of perfectly detecting when a waffle is golden brown no matter the volume or thickness of the batter. We're talking about next-level waffle technology. It could be an absolute game-changer, but in this scenario, something goes horribly wrong.
Topics: waffle, products, market, purpose, goals, business, target, plan, product, strategy, specific, going, defining.
Push vs. Pull Marketing: How They Differ and Work Together - I recently bought a new laptop. Before deciding which one was right for me, I poured through Yelp and Google reviews to make an informed decision. Once I narrowed my search down to a couple of models, I visited the store to examine specs in person before committing.
Topics: work, push, pull, customers, vs, marketing, differ, market, product, media, luis, social, strategy.
Robots.txt: The Deceptively Important Part of Your SEO Strategy - When I first heard the term robots.txt, I'll admit, I didn't know what it meant. Instinctively, I imagined R2D2 from "Star Wars" and thought, "What do robots have to do with SEO?" If you're anything like me, technical SEO isn't always easy to understand. However, in a study with seoClarity and BuzzStream, out of 240 SEO specialists, 59% of all respondents reported that the most effective SEO strategy used was technical onsite optimization. So, whether we understand it or not, technical SEO will continue to play a large role in our marketing strategies.
Topics: robotstxt, search, deceptively, important, site, disallow, file, crawl, seo, page, text, engines, pages, strategy.
SEO recommendations [infographic] - This infographic offers SEO recommendations on content strategies and meta-tags to backlinks and user-experience improvements.
Topics: way, strategy, website, seo, recommendations, successful, trying, strategiesthere, users, infographic, unrecognizably, updates.
Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020 - Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently.
Topics: strategy, doing, media, need, content, messaging, start, social, examples, company, global, marketing, stop.
South Korean retailers are fighting the e-commerce onslaught with ‘malling’ strategy - Cornered by a low-price offensive from online sellers, South Korean retailers are striking back with a so-called ‘malling’ strategy.
Topics: mall, outlet, retailers, onslaught, ecommerce, various, malling, suji, paju, premium, stores, strategy, bucheon, south, spend, parking, fighting, korean.
Study Shows Digital Commerce Maturity Among Consumer Brand Manufacturers Leads To Revenue Growth - A new report, commissioned by Adobe in partnership with 451 Research, focuses on the high-level IT trends, digital transformation pain points and opportunities, and technologies exerting influence over the digital commerce experience. It also offers a road map to achieving global digital commerce excellence. Read more.
Topics: customer, technologies, experiences, transformation, revenue, shows, leads, consumer, maturity, commerce, study, leaders, growth, manufacturers, digital, strategy, businesses.
Succeeding In The New Normal Using Digital Commerce - Creating a winning eCommerce experience for these times involves evaluating your service strengths and limitations, then constructively applying those insights to where they’re needed most. Read more.
Topics: business, order, using, customers, digital, site, ecommerce, commerce, social, customer, succeeding, strategy, media, shipping, normal.
Success in Mobile Commerce Requires a Mobile-specific Strategy - Ecommerce sites typically have goals for overall revenue and growth. However, it is essential to create mobile-specific goals, too. Roughly half of ecommerce traffic now comes from mobile devices, according to Google. Thus specific metrics for mobile — i.e., conversions, bounce rates — are critical.
Topics: qualitative, quantitative, sites, requires, commerce, mobile, opportunities, success, data, ecommerce, mobilespecific, rates, example, strategy, users.
Suning income soars as O2O strategy pays off - Chinese O2O retailer Suning.com has achieved an operating income for the first half of the year of US$19.4 billion.
Topics: o2o, strategy, billion, number, suning, cent, income, half, stores, increase, suningcom, yearonyear, soars, pays.
The 5 Goals to Consider When Creating a Marketing Strategy - Life is full of big decisions. And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning.
Topics: brand, customer, leadership, consider, thought, leads, strategy, marketing, goals, awareness, creating, business, youre.
The Corporate Gifting Strategy That Unlocked Their B2B Revenue - There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point. In today's episode of Shopify Masters, you’ll learn from a trio of entrepreneurs who bootstrapped their way to a $9 million business thanks in large part to their corporate gifting strategy.More
Topics: podcasts, b2b, revenue, little, business, strategy, things, corporate, lot, thats, customers, think, really, unlocked, different, gifting.
The Guide to Cross-Border Commerce: Operational Considerations & Logistical Challenges - The Challenges & Opportunities of Cross-Border Commerce More brands than ever are selling online, and with that comes a rise…
Topics: international, users, ecommerce, guide, logistical, brands, strategy, commerce, youre, global, crossborder, internet, challenges, considerations, operational, selling.
The Qualities of a Powerful Word-of-Mouth Marketing Strategy - Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing.
Topics: mouth, audience, product, wordofmouth, community, influencers, marketing, powerful, social, strategy, youre, qualities, service.
The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019 - How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!"
Topics: creating, strategy, complete, paid, media, buyer, content, create, help, twitter, goals, stepbystep, guide, marketing.
The Ultimate Guide to Content Distribution - Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.
Topics: email, social, content, tool, ultimate, tools, media, help, blog, distribution, guide, strategy.
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - It's probably safe to assume a major part of your marketing strategy today is digital. Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
Topics: guide, owned, digital, content, presence, earned, marketing, youre, strategy, improve, customers, strategies, paid, ultimate, media.
The Ultimate Guide to Using Twitter for Business in 2019 - Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses, and 80% of all Twitter users have mentioned a brand in a Tweet.
Topics: content, brand, youre, social, help, ultimate, twitter, marketing, guide, business, using, audience, strategy.
VIPShop reaps rewards from apparel focus - Chinese discount retailer VIPShop Holdings achieved an 11 per cent boost in active customers in the second quarter and a 33-per-cent increase in orders.
Topics: shen, vipshop, discount, improvement, focus, cent, apparel, reaps, continue, strategy, million, rewards, billion, vipshops.
What in the Name of Marketing Is Reverse Positioning? - In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets.
Topics: company, values, dove, campaign, positioning, reverse, consumers, strategy, marketing, important.
Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea - Lead generation is an undoubtedly critical component to any marketing strategy -- in fact, 85% of B2B marketers say lead generation is their most important content marketing goal.
Topics: good, strategy, know, outsourcing, inhouse, idea, marketing, team, lead, leads, business, generation, consider.
Why you need to meet me in London at Gartner CX - The sessions within the tracks at Gartner CX Summit provide great firsthand insights. One in particular we’re excited to attend features Swisscom and their Head of Architecture, Sven Friedli taking place on May 23.
Topics: business, focus, strategy, summit, gartner, customer, swisscom, transformation, need, meet, cx, london, experience.
Wicked Quick: Facebook chatbot remarketing tips with Larry Kim - For this week’s Wicked Quick, we caught up with Larry Kim, founder of Wordstream and Facebook Messenger marketing platform MobileMonkey on how to optimize chatbots for ecommerce. Larry will be speaking on The Top 7 Chatbot Marketing Hacks of All Time at Unbounce’s Call to Action Conference this month.
Topics: messenger, quick, strategy, kim, messaging, users, based, remarketing, unsubscribe, tips, chatbots, way, facebook, chatbot, larry, wicked.
Your Blueprint to Create the Perfect Content Marketing Strategy - Creating content can feel discouraging.
Topics: sure, strategy, created, create, key, audience, perfect, challenges, youre, marketing, content, blueprint, talk.
Zara parent Inditex’s omnichannel strategy helps boost sales - Inditex, owner of the Zara and Pull & Bear brands, has achieved record first-quarter sales and profits following efforts to bring its online and offline businesses together.
Topics: strategy, boost, inditex, zara, inditexs, billion, isla, brands, parent, online, firms, cent, omnichannel, helps, sales, million.