Top 2021 resources on strategy

Best strategy resource in 2021.
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• 10 Great Examples of Welcome Emails to Inspire Your Own Strategy - We've all heard how important it is to make a good first impression. Show up late for a job interview?
  Topics: great, examples, emails, makes, sign, impression, strategy, folks, brand, list, inspire, youre, welcome, email.
• 11 Stats That Make a Case for Landing Pages - A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
  Topics: using, information, customer, case, increase, conversion, rate, landing, page, pages, strategy, stats.
• 12 of the Best Marketing Techniques for 2020 - When content marketing was gaining steam, there were really only a few techniques you could leverage. On a typical day, you'd write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles. That was pretty much it.
  Topics: social, strategy, best, blog, posts, email, marketing, techniques, media, content, brand, test.
• 13 Businesses With Brilliant Global Marketing Strategies - Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.
  Topics: brand, product, international, marketing, global, businesses, red, brilliant, standardization, countries, world, strategies, strategy.
• 16 Digital Marketing Ebooks You Can Download Today - About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you're using to deepen your understanding of the current landscape of digital marketing?
  Topics: digital, strategy, media, youll, today, influencer, ebooks, learn, content, marketing, guide, download, ebook.
• 19 SEO Tips Straight From the Mouths of HubSpot's SEO Team - Back in 2017, HubSpot experienced something that had never happened before — our blog's monthly traffic flattened. Even worse, it started to decline. So, after months of stressing over the mysterious cause of our blog's traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
  Topics: team, pages, straight, strategy, site, mouths, seo, blog, organic, search, tips, traffic, page, hubspots, content.
• 2020 Guide to Holiday Planning - A successful holiday strategy is the key to competing during the busiest time of year. Add in this year’s surge…
  Topics: holiday, customer, youll, shopping, planning, guide, strategy, season, ultimate, need.
• 22 Stats that Make a Case for Using Webinars in Your Marketing Strategy - A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet.
  Topics: strategy, case, using, marketing, reach, marketers, rate, conversion, webinar, webinars, say, stats, video.
• 24 Quotes About Social Media to Inspire Your Marketing Strategy - With all the algorithm updates, changing content preferences, and memes sprouting up on social media, it can be more challenging to adapt your social media marketing strategy than it was acclimating to the awkwardness of puberty.
  Topics: social, dont, inspire, content, marketing, im, need, theyre, tell, quotes, post, strategy, media.
• 25 Stats That Prove Why You Need Link-Building in Your SEO Strategy - You probably already know how crucial SEO is for your website's traffic.
  Topics: prove, stats, need, search, marketers, links, posts, seo, rankings, strategy, linkbuilding, say, authority, link, building.
• 4 Talent Acquisition Strategies to Find the Best Employees - It's can be difficult to find the ideal candidate for a specific position — in fact, in 2018 almost 75% of employers struggled to fill positions with the right candidates.
  Topics: strategies, focus, employees, job, company, talent, longterm, talented, acquisition, youll, best, strategy.
• 4 Ways Small Businesses Can Advertise on Amazon [IG] - In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience.
  Topics: strategy, businesses, products, amazon, advertising, services, visit, small, ig, ways, options, advertise.
• 4 YouTube Trends to Leverage in 2021 [Data + Expert Tips] - In 2020, I looked up more recipes than I ever have. Mostly Italian if you're wondering.
  Topics: youtube, tips, strategy, music, data, content, video, leverage, meneide, videos, shorts, expert, trends.
• 42 Ideas for Your 2021 Small Business Marketing Strategy - Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when deciding which brand or retailer to buy from.
  Topics: strategy, small, social, media, youre, website, google, ideas, help, free, customers, business, marketing.
• 5 Considerations For Deciding If Composable Commerce Is Right For you - Composable Commerce could be just thing you were looking for to elevate your eCommerce strategy. Find out if it is right for you.     Here are the top five considerations for deciding if Composable Commerce will be right for your business. The commitment to digital differentiation. You believe digital is an intrinsic part of your commerce strategy that allows you to outpace competitors. So website experiences are only one part of the puzzle, and you want to be able to continuously innovate and optimize with truly differentiated commerce experiences to retain and attract new customers. Flexible architecture is a must. You desire to design your unique vision and iterate without any interdependencies. By leveraging the back and freedom of MACH and the front and flexibility of JAMstack, you want to set your team up to deliver your unique vision with little technical debt. Out-of-the-box isn't enough. You're unsatisfied with these out of the box features and see the benefits of a building and designing your custom fit solution for your precise needs. By building with Composable services, you want to eliminate that bloating in the backend that usually causes your slight to be slow that are associated with those unwanted features from out-of-the-box platforms. Quick adaptability. You recognize the need for an agile solution to support your business centric functions. Whether it be an unprecedented pandemic or just another changed customer habit, you want to be able to use quick-starts as well as business analytics and business tooling, to be able to react quickly and outperform competitors. And, lastly, cost reduction. You want to drive revenue through innovation without hurting your pocket. Due to the rigidity of traditional legacy platforms, customization and other changes impact both time to market and your budget. You want a solution to deliver the best for your business while also remaining in your CFO's good graces. If these considerations resonate with you, then it may be time to upgrade to a Composable Commerce solution. If you'd like to learn more about the Composable Commerce solution and how Elastic Path may help, feel free to reach out to us, we'd be happy to help you out.
  Topics: strategy, help, business, unique, deciding, commerce, composable, considerations, able, right, solution, vision.
• 5 Examples of Brands Newsjacking in 2019 - Shortly after the announcement that Prince Harry and Meghan Markle were "stepping away" as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.
  Topics: example, newsjacking, big, company, peloton, commercial, examples, ad, media, social, brands, strategy.
• 61 Best Free Online Courses For Whatever You Want to Learn - Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”
  Topics: hubspot, youll, academylength, best, free, marketing, social, strategy, learn, course, business, sales, online, courses.
• 9 B2B Ecommerce Trends to Drive Your Long-Term Sales Strategy - Ecommerce drove 13% of total B2B sales in the U.S. in 2019. Forrester projected in December that share would reach…
  Topics: drive, using, b2b, strategy, digital, buyers, trends, longterm, customer, important, customers, sales, process, ecommerce.
• A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3) - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.
  Topics: content, behindthescenes, strategy, search, hubspots, surround, appear, look, youre, results, marketing, sapiens, newest, read, sound, high, product.
• A Pinterest Strategy for Growing an Ecommerce Brand - Pinterest users are primed and ready for purchasing. Getting more content in front of them will increase product visibility, referral traffic, and loyalty. It takes a careful strategy, however, which is what I'll address in this post.
  Topics: blog, growing, look, strategy, content, audience, promoted, pin, brand, ecommerce, pins, pinterest, users, product.
• Account-Based Marketing vs. Inbound Marketing: What's the Difference? - Think about how much easier marketing is when you know exactly what companies to target and what marketing messages would best resonate with them. That's the dream, right? While we don't live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And, when these two strategies work together, this dream can become a reality. You may be pretty familiar with inbound marketing — creating content that attracts, converts, and delights customers. You may also know a thing or two about account-based marketing: aligning marketing and sales to deliver a consistent, personalized buying experience for prospects. But, because of their definitions, perhaps you think you have to choose between the two. Fortunately, you don't have to choose. In fact, instead of thinking "ABM versus inbound," you should be thinking "ABM and inbound." To clarify, let's define the two and offer some tactics around how to work these strategies into your existing marketing campaign.
  Topics: accounts, marketing, target, accountbased, content, vs, sales, whats, strategies, abm, difference, inbound, strategy.
• Achieving E-Commerce Success Is Easier Than You Think - To help companies of all sizes jump-start and accelerate their digital growth, Adobe worked with a number of solution integrators and agencies to develop Rapid Deployment Packages (RDPs). What started as proofs of concept in late 2019 gathered huge momentum through February and March 2020 and is accelerating into 2021. Red more.
  Topics: ecommerce, strategy, starter, achieving, digital, set, think, solution, partners, packages, easier, sizes, businesses, success, growth.
• Asendia acquires eShopWorld - Asendia, the joint venture of La Poste and Swiss Post, has acquired eShopWorld. Asendia has been the majority shareholder of this ecommerce software solution since 2017. eShopWorld, which has its headquarters in Dublin, will remain a stand-alone entity after the acquisition is completed. The current management will also stay the… Continue reading
  Topics: software, global, strategy, eshopworld, acquires, easy, ecommerce, asendia, strategic, choice, crossborder.
• B2B Merchants: Harness Data to Pivot, Adapt - I'm hearing the word "pivot" from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid.
  Topics: pandemic, markets, adapt, harness, data, site, b2b, team, products, business, strategy, pivot, online, merchants, especially.
• Businesses Must Strive To Make Every Experience Shoppable - As COVID-19 changes everything about life and work, digital commerce is becoming the only way business can be done for thousands of companies around the world.
  Topics: digital, strategy, shoppable, customer, ecommerce, commerce, adobe, customers, journey, businesses, strive, chakravarthy, experience.
• Crafting a Compelling Ecommerce Content Marketing Strategy in 2020 - In 1885, Mark Twain published the Adventures of Huckleberry Finn. Grover Cleveland was inaugurated as president of the United States.…
  Topics: strategy, need, customers, marketing, content, brand, build, product, information, youre, examples, dominate.
• DTC is now a sustainable alternative retail strategy, says GlobalData - Direct-to-consumer (DTC) retail models are coming to light as a dependable strategy following on from the coronavirus era, according to new research by GlobalData.
  Topics: reach, try, pandemic, consumers, dtc, sustainable, alternative, trend, trust, retail, products, brands, firms, strategy, globaldata.
• Delivery platform Seven Senders raises 33 million euros - Seven Senders, a German delivery platform for parcel shipping, has concluded a Series C financing round of 40 million dollars (33 million euros). The company wants to use the money to further support Chinese and US online retailers with their business activities in Europe. Just like in the previous financing… Continue reading
  Topics: strategy, raises, euros, online, retailers, platform, wants, shipping, senders, seven, company, million, delivery.
• Digitalisation key to helping Asian retailers emerge from Covid-19 - Retail business leaders in Southeast Asia see digitalisation as the driving tool in returning to growth in the post-Covid-19 era according to a study by Ernst & Young.
  Topics: surveyed, strategy, cent, retailers, business, online, shift, helping, covid19, key, driving, retail, survey, asian, emerge, digitalisation.
• Does Your Blog Need Its Own Social Media Channels? - If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice.
  Topics: need, business, strategy, blog, having, media, posts, does, channels, audience, social, content, account.
• Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy - With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes.
  Topics: reddit, advertising, views, youll, content, strategy, paid, team, campaign, page, subreddit, attempting, learned, audience, subreddits.
• Everything You Need to Know About Marketing Operations in One Place - One of my favorite movies is "School of Rock," which also happens to be one of 2003's best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band.
  Topics: email, strategy, teams, ops, tasks, operations, team, management, know, marketing, need, place, help.
• Follow These 6 Steps to Bulletproof Your Digital Business Strategy - If this time has taught us anything, it's the importance of taking your business online.
  Topics: bulletproof, sales, ecommerce, digital, steps, online, follow, customers, strategy, need, items, business, way, businesses, shipping.
• Free Webinar | July 16: 10 Ways to Diversify Your Sales Strategy Online to Protect Your Business - From brick-and-mortar to online website sales, there are plenty of options to help your business grow.
  Topics: online, strategy, popular, diversify, mitchell, skincare, webinar, free, business, protect, sales, jared, channels, ways, website, ecommerce.
• Google Maps Marketing Strategy: The Ultimate Cheat Sheet - When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information.
  Topics: strategy, location, reviews, business, local, marketing, businesses, sheet, profile, google, ultimate, maps, customers, cheat, search.
• Grow Your Marketing Agency With These 7 Tips - Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals.
  Topics: tips, referrals, company, pricing, social, process, content, marketing, keywords, strategy, clients, agency, grow.
• How 6 Brands Use Instagram Live in Their Marketing Strategy - 83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram?
  Topics: live, viewers, products, brands, product, brand, strategy, instagram, marketing, host, takeaway, business, lives.
• How HubSpot Manages a Giant Website With a Tiny Team - I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
  Topics: manages, team, strategy, pages, web, management, website, user, giant, tiny, business, hubspot, conversion, site.
• How Micromarketing Can Take Your Strategy to the Next Level [+ Examples] - Good news: on the internet, your business can connect with hundreds of millions of potential customers.
  Topics: strategy, examples, potential, content, customers, micromarketing, coke, microinfluencers, campaign, specific, level, marketing.
• How SEO is Different Around the World, According to HubSpot Content Strategists - In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO.
  Topics: country, seo, content, world, google, strategists, engines, international, research, different, according, strategy, search, hubspot.
• How Startups Can Leverage Social Commerce - Social media remains and affordably effective tool for establishing brand visibility.
  Topics: target, strategy, social, content, leverage, brand, way, commerce, startups, marketing, brands, media.
• How To Use Twitter for Beginners - Twitter, launched in 2006, is a microblogging social media site where users create short-form content, known as tweets, to share with others. Users who have an account can post their own tweets and interact with others. 
  Topics: strategy, users, media, marketing, twitter, content, videos, tweets, social, followers, beginners.
• How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Cliché: A picture is worth a thousand words.
  Topics: traffic, search, image, hubspot, strategy, text, blog, octupled, seo, organic, alt.
• How Webinars Can Help Your Customer Retention Strategy in 2020 [IG] - When you first think of webinars, you probably think they're a great tactic for the first part of the flywheel — attract. While you'd be right, webinars are also a way to delight and retain customers.
  Topics: think, webinars, customer, way, work, youd, strategy, help, retention, journey, buyers, ig, b2b, working, webinar.
• How monday.com Uses Data-driven Marketing to Guide Strategy - As any marketer will tell you, there are a myriad of benefits to using data to inform your marketing decisions.
  Topics: marketing, create, strategy, analytics, campaigns, uses, datadriven, told, mondaycom, hubspot, guide, data, metrics, team.
• How to Automate Your Account-Based Marketing Strategy - In today's day and age, marketing is all about personalization. It's about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years.
  Topics: accounts, tools, marketing, icp, accountbased, content, automation, set, automate, software, abm, target, strategy.
• How to Build a Market Development Strategy [Free Planning Templates] - Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification?
  Topics: templates, development, free, existing, youre, product, goals, market, strategy, revenue, growth, plan, planning, build.
• How to Craft Your Content Strategy, According to HubSpot's Pillar Page Manager - When your business invests in content marketing, you improve your ability to engage your buyer personas, convert more leads, boost brand awareness, and connect with your audience. This leads me to two questions for marketers: 1) Does your company already actively invest in content marketing? 2) Will you continue — or begin — this worthwhile investment in 2020?
  Topics: craft, green, search, according, emerald, pillar, hubspots, remote, page, manager, topic, serp, multimedia, content, strategy.
• How to Create a Communication Strategy [+ Free Templates] - There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy.
  Topics: free, company, problems, communication, plan, youre, create, ideal, templates, business, team, need, strategy.
• How to Create a Sensible Social Media Strategy for Your Business - Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan.
  Topics: create, business, sensible, start, media, audience, social, post, content, strategy, youll, overwhelming, track.
• How to Create a Successful Blog Strategy: A Step-by-Step Guide - Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don't invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn't enough to simply have a blog; there has to be a purpose or reason for its existence.
  Topics: youre, successful, blog, youll, guide, readers, marketing, audience, create, share, blogging, strategy, stepbystep, content.
• How to Create an SEO Strategy for 2020 [Template Included] - Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2019 shouldn't focus on keywords.
  Topics: search, rank, keyword, content, blog, seo, create, included, strategy, topic, template, keywords, website, page.
• How to Create and Execute a Successful Lead Gen Strategy - Your audience no longer wants you to buy their attention — they want you to earn it. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
  Topics: page, marketing, generation, information, successful, create, execute, landing, leads, visitors, gen, business, content, lead, strategy.
• How to Determine a Bidding Strategy for Different Types of Ads - When I first learned how to ride a bike, I remember being scared. It was a daunting process because I'd never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
  Topics: ads, good, facebook, spend, target, determine, different, bidding, cost, google, types, strategy, bid.
• How to Develop a Content Strategy: A Start-to-Finish Guide - Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.
  Topics: guide, create, youre, content, starttofinish, audience, develop, social, strategy, marketing, post, business, blog.
• How to Develop a Niche Marketing Strategy that Drives Growth - As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart.
  Topics: marketing, million, buyers, business, niche, growth, company, drives, small, customers, strategy, brand, develop.
• How to Develop a Successful Marketing Mix Strategy [+ Templates] - One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's.
  Topics: market, marketing, product, mix, elements, template, strategy, successful, youre, templates, develop, youll, service, price.
• How to Get the Most out of Your Ecommerce Marketing Strategy - What do a Hand Forged 1060 High Carbon Black Steel Blade Full Tang Samurai Katana Sword and a 7,541-Piece Lego Millennium Falcon™ Replica have in common? First and foremost, they're both awesome.
  Topics: content, marketing, referral, strategy, customers, site, media, business, strategies, social, ecommerce.
• How to Implement a Shipping Strategy - Learn how to set up a winning WooCommerce shipping strategy in 5 steps. Keep costs low, delight customers, and make more sales. Here are the tools you need.
  Topics: woocommerce, information, free, strategy, youre, need, products, rates, shipping, right, customers, implement.
• How to Launch a Product, According to HubSpot's Product Marketers - Like a tree falling in the woods, if you launch a product without spreading the word -- will anyone use it? Will anyone even want it? Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date.
  Topics: goals, strategy, marketers, product, team, launch, according, create, positioning, customers, marketing, learn, hubspots.
• How to Launch a Successful Multichannel Marketing Strategy - If you're even a casual reader of the business blogosphere, you've probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.
  Topics: channels, multiple, multichannel, target, need, youll, successful, marketing, attribution, marketers, launch, strategy, message.
• How to Pivot Your Content Plan in a Rush - Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened.
  Topics: rush, audience, content, youve, needs, pivot, strategy, customer, customers, goals, plan, need.
• How to Sell a Business: Why Ecommerce Entrepreneurs Need to Have an Exit Strategy - While it might seem absurd to create an exit strategy for your business, there are actually lots of reasons why you need to be making these plans right now.
  Topics: business, company, things, sell, entrepreneurs, exit, strategy, good, strategies, investors, likely, need.
• Inside the Instagram Algorithm for 2021: How It Works and Where to Shift Your Strategy - As Instagram’s algorithm changes, yesterday’s marketing tactics might become less effective tomorrow. Here’s how you can evolve your Instagram strategy to get the most out of the platform today.More
  Topics: followers, post, inside, instagram, content, algorithm, shift, strategy, hashtags, works, feed, users, reach, posts.
• Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy - A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear. The next week, while I was watching E!, "Keeping Up With the Kardashians" came on, and Kim was shown modeling for a SKIMS photoshoot. I had one of those moments where I thought "SKIMS is showing up everywhere!"
  Topics: media, audience, plan, adopt, youll, youre, target, marketing, include, planning, integrated, strategy.
• Is Email Marketing Dead? No, But These Practices Are - 99% of people check their email every day.
  Topics: emails, email, gdpr, dead, metrics, readers, marketing, practices, strategy, subject, using.
• Ontruck expands into pan-European transport - Spanish freight transport platform Ontruck has continued its expansion across Europe. It now connects logistics hubs across the Western and Central parts of the continent. The extended network facilitate exports from Spain into Portugal, France, Germany, the Benelux and Poland, and imports from across Europe into Spain and Portugal. The… Continue reading
  Topics: expands, international, shipments, platform, transport, zero, spain, service, strategy, ontruck, clients, paneuropean, western.
• Planning my business for a new world - Journalists in the U.K. keep pressing the government about ending the Covid-19 lockdown. Governmental leaders prefer not to say, concentrating on the here and now. A business, however, should plan now for the end of the lockdown. How will your company operate?
  Topics: products, business, site, system, strategy, change, lockdown, planning, stock, customers, sooner, world.
• Product Strategy: Defining a Product's Purpose and Plan - Say I'm in the process of developing a new waffle iron. It's going to be capable of perfectly detecting when a waffle is golden brown no matter the volume or thickness of the batter. We're talking about next-level waffle technology. It could be an absolute game-changer, but in this scenario, something goes horribly wrong. 
  Topics: waffle, products, market, purpose, goals, business, target, plan, product, strategy, specific, going, defining.
• SEO How-to, Part 3: Strategy and Planning - The planning phase of search engine optimization involves identifying a strategy and roadmap to reach your goals. The process can be daunting. This post is the third installment in my “SEO How-to” series.
  Topics: search, traffic, text, strategy, focus, site, planning, audits, opportunities, organic, howto, sites, seo.
• Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020 - Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently.
  Topics: strategy, doing, media, need, content, messaging, start, social, examples, company, global, marketing, stop.
• Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work - Are you new to the startup game, and even newer to the content marketing game?
  Topics: create, tactics, startup, customers, product, marketing, work, actually, goals, ideas, content, help, website, strategy.
• Study Shows Digital Commerce Maturity Among Consumer Brand Manufacturers Leads To Revenue Growth - A new report, commissioned by Adobe in partnership with 451 Research, focuses on the high-level IT trends, digital transformation pain points and opportunities, and technologies exerting influence over the digital commerce experience. It also offers a road map to achieving global digital commerce excellence. Read more.
  Topics: customer, technologies, experiences, transformation, revenue, shows, leads, consumer, maturity, commerce, study, leaders, growth, manufacturers, digital, strategy, businesses.
• Succeeding In The New Normal Using Digital Commerce - Creating a winning eCommerce experience for these times involves evaluating your service strengths and limitations, then constructively applying those insights to where they’re needed most. Read more.
  Topics: business, order, using, customers, digital, site, ecommerce, commerce, social, customer, succeeding, strategy, media, shipping, normal.
• Success in Mobile Commerce Requires a Mobile-specific Strategy - Ecommerce sites typically have goals for overall revenue and growth. However, it is essential to create mobile-specific goals, too. Roughly half of ecommerce traffic now comes from mobile devices, according to Google. Thus specific metrics for mobile — i.e., conversions, bounce rates — are critical.
  Topics: qualitative, quantitative, sites, requires, commerce, mobile, opportunities, success, data, ecommerce, mobilespecific, rates, example, strategy, users.
• The 5 Goals to Consider When Creating a Marketing Strategy - Life is full of big decisions. And, nine times out of ten, they're not ones you want to jump into without a little thought or pre-planning.
  Topics: brand, customer, leadership, consider, thought, leads, strategy, marketing, goals, awareness, creating, business, youre.
• The 5 Key Components of a Killer Customer Marketing Strategy - It's easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers' interest. But once that potential has successfully been removed from the equation, and the prospect of winning a prospect's business is no longer prospective, are you supposed to stop marketing to them altogether?
  Topics: marketing, killer, current, key, loyalty, customerdriven, customers, business, service, customer, personas, components, strategy.
• The CEO of Silver Oak Wine Breaks Down a Winning Ecommerce Strategy All Entrepreneurs Can Use - As he launches new winery, Timeless, David Duncan shares his insights on growing new brands and expanding the reach of existing ones through ecommerce.
  Topics: winning, secret, strategy, entrepreneurs, ecommerce, site, ceo, breaks, timeless, wine, product, silver, experience, brands, oak, pandemic.
• The Four Pillars of Omnichannel Strategy for 2021 and Beyond - In October 2020, eMarketer increased their 2020 ecommerce retail sales forecast from 20% growth to 30%, making an omnichannel approach…
  Topics: retailers, advertising, pillars, strategy, approach, channels, omnichannel, sales, bigcommerce, success, shipping, need, platform.
• The Future of Content Strategy - Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape as well as a huge shift in the way people are actually discovering content.
  Topics: search, future, content, way, topic, keyword, page, strategy, engines, cluster, pillar, core.
• The Hero-Hub-Help Content Marketing Strategy - A content marketing strategy should identify what to publish and when to publish it. When a content marketing goal includes growing an engaged audience, YouTube's venerable hero-hub-help framework has much to offer.
  Topics: youtube, videos, marketing, google, example, content, video, herohubhelp, publish, hero, strategy.
• The Key Role Technical Marketing Can Play in Content Strategy - Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services.
  Topics: content, play, marketing, products, understanding, wider, service, key, strategy, need, role, product, technical.
• The Marketing Strategy That Grew Sales 10x in 18 Months - Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet. In this episode of Shopify Masters, we chat with Rachael on how the business was created and how COVID-19 has challenged the duo to find new ways to grow.More
  Topics: strategy, 10x, things, going, really, months, doing, training, work, team, grew, marketing, way, okay, sales, hair.
• The Nonprofit's Guide to Email Marketing - If you work at a nonprofit organization (NPO), then you're already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy. 
  Topics: strategy, youre, emails, marketing, send, nonprofits, nonprofit, guide, organization, email, right, list.
• The Price Is Right: 13 Strategies for Finding the Ideal Price for Your Products - Setting prices for your products is a balancing act. If a small business prices products too low, it might see a healthy stream of sales without turning any profit (and we all like to eat and pay our bills, right?). But when products are priced too high, a retailer will likely see fewer sales and “price out” more budget-conscious customers. So, what options do you have?More
  Topics: customers, finding, strategy, cost, products, price, strategies, pricing, product, prices, retail, costs, right, ideal.
• The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2021 - How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!"
  Topics: help, marketing, media, creating, plan, business, goals, stepbystep, create, complete, guide, content, strategy, buyer.
• The Ultimate Guide to Building a Website Redesign Strategy - So... you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
  Topics: pages, metrics, redesign, building, youre, traffic, website, strategy, visitors, ultimate, site, marketing, guide, page.
• The Ultimate Guide to Content Distribution - Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.
  Topics: backlinks, guide, content, distribution, social, email, media, blog, strategy, marketing, ultimate, tool.
• The Ultimate Guide to Content Marketing in 2021 - Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets. 
  Topics: members, content, reach, strategy, audience, target, brand, ultimate, guide, social, media, marketing.
• The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would I be correct to assume a major part of your marketing strategy today is digital? Probably Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
  Topics: owned, digital, marketing, content, media, customers, earned, improve, youre, ultimate, strategy, paid, presence, strategies, guide.
• The Ultimate Guide to SEM (Search Engine Marketing) - Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.
  Topics: search, ultimate, youre, google, keywords, engine, ad, sem, strategy, keyword, marketing, guide, paid, ads.
• The Ultimate Round-Up of Content Marketing Tips - There are nearly five billion active internet users and over four billion social media users worldwide — simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.
  Topics: brand, content, marketing, ultimate, create, dont, blog, youre, audience, roundup, strategy, important, tips.
• The Who, What, Why, & How of Digital Marketing - With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
  Topics: company, website, digital, strategy, content, marketing, seo, media, online, social.
• Understand Market Penetration and How to Create a Strategy - Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.).
  Topics: penetration, strategy, high, product, business, customers, brand, number, dunkin, company, market, understand, create.
• What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? - If you're anything like me, you probably read the title of this post and thought, "Latent semantic indexing ... wait, what is that?"
  Topics: latent, silly, keyword, strategy, google, matter, search, indexing, semantic, keywords, does, seo, query, lsi, content, string, related.
• What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy] - Every week, I use LinkedIn to talk about current events and connect with other content creators. And I'm not the only one. In fact, LinkedIn has nearly 700 million active users and has become one of the top social media platforms.
  Topics: live, linkedin, audience, streaming, strategy, thirdparty, tool, social, marketing, virtual, events, leverage, stream.
• What is a Marketing Plan & How to Write One [+Examples] - You did it. You've been spearheading your organization's content marketing efforts for a while now, and your team's performance has convinced your boss to fully adopt content marketing. There's one small problem, though.
  Topics: strategy, help, business, strategies, marketing, write, plans, mission, examples, content, youll, plan.
• When You Should (and Shouldn't) Outsource Your Marketing - When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.
  Topics: team, media, marketing, business, inhouse, strategy, efforts, outsourcing, social, shouldnt, outsource.
• Why these co-founders turned their sustainability podcast into a VC-backed business - When Laura Wittig and Liza Moiseeva met as guests on a podcast about sustainable fashion, they jibed so well together that they began one of their own: Good Together. Their show’s goal was to provide listeners with a place to learn how to be eco-conscious consumers, but with baby steps. Wittig thinks the non-judgmental environment […]
  Topics: wittig, products, sustainability, product, brightly, podcast, startup, techcrunch, turned, vcbacked, commerce, cofounders, sustainable, strategy, community, business, investors.
• Your Blueprint to Create the Perfect Content Marketing Strategy - Creating content can feel discouraging.
  Topics: content, blueprint, perfect, challenges, audience, youre, strategy, created, talk, marketing, create, sure, key.