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Top 2023 resources on support

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  • 12 WordPress Live Chat Plugins to Connect With Users - Let’s be honest. No one wants to send a support email only to receive a (possibly automated) response 48-hours later. Similarly, no one wants to be put on hold for 30+ minutes while being told they’re the next caller in line. We live in a world of instant gratification. Your customers are busy and they want to speak to you on their terms and get the help they need on their time.
    Topics: reps, users, plugin, live, plugins, chat, customers, connect, widget, site, support, visitors, wordpress.
  • 13 WordPress Plugins for Customer Support - Offering support throughout your shoppers’ purchase experience is a good way to ensure their return. If you have a WordPress site, there are a variety of customer-support plugins to help. Here is a list of plugins for customer support on WordPress.
    Topics: plugins, customer, start, support, help, free, agents, chat, tickets, price, wordpress.
  • 15 Automation Ideas for Delivering Excellent HR Support - Human resources is the glue that holds together your most valuable asset: your team. And in 2022, HR's greatest ally is tech. According to G2, there are over 21 types of HR software on the market, including apps for employee wellness, employee benefits, and time tracking, to name just a few.
    Topics: excellent, streamline, automate, apps, automation, employee, ideas, hr, team, delivering, best, management, support, data.
  • 3 Big Benefits Every Business Gets From the Shift to Online - For some small businesses, embracing ecommerce and other online technology in the past year has strengthened operations beyond the bottom line
    Topics: businesses, sales, online, messenger, small, benefits, business, pandemic, shift, big, gets, digital, support, platform, tools.
  • 6 Ways to Support Black-Owned Businesses During the Holidays - 2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven't been as successful and many have had to close their doors permanently as a result.
    Topics: businesses, doherty, ways, holidays, blackowned, season, small, business, way, support, youre, black.
  • A Bright Future: SomewhereWarm Joins WooCommerce - Since 2011, extension developers SomewhereWarm have empowered thousands of store owners to do more with WooCommerce. Passionate advocates of WordPress and open-source software, they’re the team behind some of the most popular extensions available in the WooCommerce.com Marketplace today: Product Bundles, Composite Products, and Gift Cards.  Ten years on, we’re excited to announce that SomewhereWarm […]
    Topics: somewherewarm, excited, woocommercecom, support, marketplace, joins, team, terms, future, work, extensions, bright, woocommerce.
  • Amazon Launchpad Innovation Awards launched - Amazon has launched the first edition of the Amazon Launchpad Innovation Awards. This is a European competition designed to support innovative startups. The best company will win the ‘Startup of the year’ prize of 100,000 euros. Startups registered in the European Union (the UK and Switzerland included) that sell physical… Continue reading
    Topics: uk, innovative, launched, awards, win, launchpad, innovation, amazon, startups, products, support.
  • Amazon Prime Day 2021 Is June 21-22, and Kristen Bell Tells Us Why She's Partnered With Them to Promote Small Businesses - The ecommerce giant grew exponentially in the pandemic, but heading into its annual retail holiday, the emphasis (with some help from a few celebs) is entirely on how it elevates entrepreneurs.
    Topics: partnered, good, thats, promote, small, prime, amazon, support, business, owners, shes, tells, kristen, businesses, day, bell, wanted.
  • Amazon's 3P effect and 7 other changes in people's consumption - These are the behaviors that are changing the way consumers buy products online and the expectations they now have of this channel.
    Topics: consumption, models, effect, changes, online, companies, 3p, technology, retail, support, transformation, peoples, consumers, amazons, consumer, offer.
  • B2C Marketing Automation and 5 Top Software Tools to Power It - Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff.
    Topics: tool, power, offers, marketing, tools, automation, free, email, b2c, software, support, emails.
  • BVOH: ‘Merchants extremely dissatisfied with Amazon’s support’ - Almost eight in ten Amazon merchants in Germany don’t see the marketplace as a partner. But they also generate an average of 51.2 percent of their turnover through Amazon. German ecommerce association BVOH calls on Amazon to reform its relationship with merchants. It seems like most merchants that sell on… Continue reading
    Topics: selling, price, bvoh, support, dissatisfied, merchant, survey, merchants, amazons, amazon, relationship, sales, ecommerce, extremely.
  • Behind the Scenes with Addify — a Growing Marketplace Developer - How do you go from one sale to $100K per month? Go in-depth with Addify about their process, strategies, and why they sell on the WooCommerce Marketplace.
    Topics: marketplace, really, development, scenes, growing, addify, developer, extensions, products, developers, good, support, product, develop, woocommerce.
  • Best 10 Virtual Event Platforms To Host Your Next Event - Are you planning a virtual event and not sure which platform to use?
    Topics: virtual, features, host, events, registration, looking, platforms, support, youre, best, event, platform.
  • Best Email Template Builders for Any Email Marketing Goal and Budget - Email marketing is an undeniably powerful strategy for lead acquisition and customer retention.
    Topics: goal, best, design, emails, builder, support, templates, builders, tools, free, marketing, email, budget, template.
  • - The best free CRM UK companies can access is a crucial investment in the future of your brand. With the right customer relationship management tool, you can unlock the insights you need to strengthen your connection with your target audience.… Continue reading Best Free CRM in the UK (May 2022)
    Topics: access, free, sales, management, tools, customer, need, uk, marketing, support, crm, best.
  • Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform - This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity, available now The process of choosing an Ecommerce platform can seem overwhelming, particularly for B2B organizations that have little internal expertise or experience in Ecommerce. However, there is a well-documented process that I share in my book Billion Dollar B2B Ecommerce that breaks platform selection down into manageable steps. In this post, I share the first step: Document Objectives. Before you even think about what technology platform will be best suited to your company, you have to define business objectives. Objectives should tie to your expected Return on Investment (ROI) model, and can also include intangible benefits that you expect from Ecommerce. Objectives can include: Increased share of wallet from existing customers Incremental revenue from new customers Shift of sales to more efficient channels (particularly repeat orders) Higher gross margins obtained through online selling Increased customer loyalty obtained by making buyers’ jobs easier, as evidenced by increased lifetime value of each customer Enhanced competitive advantage vs. non-Ecommerce enabled competitors Improved organizational effectiveness, particularly in the sales and support functions Overall enhancement of enterprise value Your business objectives need to be translated into technological requirements; that is, the technology platform you choose must be able to support the objectives. Too often companies seek to deploy technology for technology’s sake, but this is backwards. Objectives are the foundation upon which technology should be constructed. Fundamental to this effort is acquiring sufficient customer feedback that will provide you with a thorough understanding of their needs and expectations. By putting the customer first in this process, your requirements and ultimate system selection will be based on a foundation of meeting the customer’s needs, making it more likely that you will gain adoption after you launch your new web site. I strongly recommend taking the following steps to understand both your customer and your business needs: 1. Interview your sales and customer support teams Look for common areas where your customers are seeking to use a web site to both buy online and receive support via your site (such as re-ordering products, checking order status, looking up inventory availability, finding product and compatibility information, administering accounts, and other tasks). Seek out ways that the sales and support teams can be made more effective by using online tools. 2. Interview your customers Identify a group of customers that you can talk with in person or by phone (or both) to understand their expectations of your Ecommerce web site. Explore areas such as: What are their expected purchase patterns online? What are their expectations from a digital usability standpoint? Which products will they purchase online (e.g. what products do they regularly buy from you on a repeat order basis)? Are there any categories which they don’t want to buy online, and if so, why not? Which other web sites do they use to research and buy similar products? What parts of their current offline workflows would they most likely want to move online? For example, obtaining order status, finding delivery information, researching product details prior to making a purchase, or paying invoices or open credit balances. Look for repetitive tasks that will be made easier by bringing them online. Do they need support for “punch out” (ERP-based) ordering? How do customers want to interact with you across device types (mobile, desktop, etc.)? Ultimately, you want to discover which customer interactions will become easier via online channels, and focus on building these into your technology requirements. Making these actions easier will be critical for you to drive adoption of your new Ecommerce site. Be sure to talk with at least 20 customers and survey different types of customers across industry segments, including customers of different sizes. 3. Form a customer advisory board This can emerge from the group you interviewed and will help you through the Ecommerce development process. The most successful B2B Ecommerce implementation I have seen have leveraged a group of customers that can be involved at every stage of the web site development process, providing feedback as you build. This team of customers can be called upon to review your web site creative designs, provide a test panel for usability of the site, and be used as a sounding board for features you are considering adding. Trends are working in your favor. Twenty years ago, if a B2B company wanted to build an Ecommerce presence, they would need to develop the technology from the ground up, building it mostly in-house and usually spending tens of millions of dollars in the process. In contrast, today there are many platforms that offer a wide variety of functionalities, at a lower cost and with more implementation resources available than ever before. The challenge in having a wide variety of options, however, is that there are a wide variety of options. Finding the best platform can be exhausting and confusing, but getting smart about the process is the only way to successfully develop and implement an Ecommerce technology, while also limiting the risk of failure. Elastic Path is proud to sponsor Brian Beck’s Free Virtual Book Tour series featuring a breakdown of key concepts from the book along with real-world success stories from eCommerce leaders at Johnstone Supply, Illumina, Pella, Cardinal Health, and more. Register today
    Topics: site, platform, online, ecommerce, choosing, objectives, customers, technology, beck, web, support, brian, customer, process, b2b, documenting.
  • Can Elastic Path Handle My Large Product Catalog? - It will come as no surprise that the adoption and growth of digital commerce continues to skyrocket amongst branded manufacturers. According to a recent Gartner Survey, digital commerce revenue increased by 25% from 2019 to 2021. And, 67% of respondents surveyed were powering both B2B and B2C Digital Commerce as part of their strategy. This survey data reflects what we see in market: more brands coming to Elastic Path with increasingly expansive and complex commerce strategies. This blog seeks to answer the common questions we receive from brands with growing digital commerce businesses who need an eCommerce platform that scales. We will cover: What does scalability mean for digital commerce? Common scalability concerns for growing brands How Elastic Path Commerce Cloud handles these common concerns What Does Scalability Mean for Digital Commerce? Gartner defines scalability as “the measure of a system’s ability to increase or decrease in performance and cost in response to changes in application and system processing demands. Examples would include how well a hardware system performs when the number of users is increased, how well a database withstands growing numbers of queries, or how well an operating system performs on different classes of hardware”. As more brands double down on digital, whether expanding to support new geographies, new brands, new business models, or new touchpoints– they need an eCommerce solution that can scale with them. Simply put, digitally-driven brands need commerce technology that will empower their growth and not hold them back. Scalable commerce technology maintains its speed as you increase your number of customers, SKUs, hierarchies, promotions, customizations, and attributes. Common Digital Commerce Scalability Concerns At Elastic Path, the majority of our customers have ambitious growth targets. In order to hit those goals, purchasing scalable commerce technology is key to their success. For this reason, we receive many questions during evaluation processes about our ability to scale. Some of the most common questions include: How many SKUs can you support? Will you be able to support my sale or Black Friday bandwidth increase? How many sites can I run from a single instance? Can I have multiple prices for the same product? Can you support multiple items in a cart or order? (especially relevant for B2B) Continue reading to learn how we stack up against the needs of growing digitally-driven brands. Understanding How Elastic Path Commerce Cloud Scales In summary, Elastic Path is committed to being the commerce technology of choice for our customers when they launch and as they scale. We are constantly improving our systems to handle the ever-increasing needs of brands. In fact, in the last fifty days we’ve improved the capacity of Elastic Path Commerce Cloud by 50%. If you’re evaluating commerce technology, you likely want to understand specifics. Based on the common questions mentioned above, there are a few key areas we will touch on when it comes to scalability. Let’s start with the most universally popular question across brands: “How many SKUs can you support” or “Can You Support My Large Product Catalog?” Our Catalog Composer and Product Content Management capabilities can support millions of SKUs. So, in short, the answer is YES! We can support your large product catalog. “Will you be able to support my sale or Black Friday bandwidth increase?” Yes, Elastic Path was built to scale for whatever high volume shopping days are part of your brand strategy, whether that be Black Friday through Cyber Monday, pop ups, product drops, or semi-annual sales. Our testing methodology includes twice daily performance tests to ensure that brand needs are being met, regardless of day of the week.These daily tests make up one small aspect of the robust program our Performance Engineering team has built to ensure success on your busiest days. A great example of this scalability comes from an Elastic Path customer who needs to support the sale of new iPhones when they drop. This leading US wireless provider and technology company successfully scaled to meet the increasing demands of consumers. On iPhone launch day, they were able to power 4k product calls/minute, 8k order API calls/ min, 60,000 devices sold (peaking at 3.5k in 15 mins), and 450 concurrent carts/min with 0 downtime. “How many storefronts can I run from a single instance?” Unlike other MACH solutions that have a limit of 500 storefronts per instance, with Elastic Path Commerce Cloud you can support an unlimited number of sites (or storefronts) from one instance. Brands who do not use Elastic Path and need more than 500 storefronts will have to pay for each additional instance. For some businesses, 500 may seem like a large number. But, for B2B businesses who need a unique storefront per account they often have 1,500-2,000 storefronts meaning 3-4 individual instances that need to be deployed and maintained. In short, this limitation ends up costing dollars and resources long term. At Elastic Path our solution was built to enable customers to use one instance and one centralized data source for all sites. This means that brands can support shared cart across brands, power large multi-account B2B digital commerce strategies with no extra cost, and eliminate the manual task of updating and managing products across instances.   See Catalog Composer In Action Check out our on-demand demo to see how Elastic Path Commerce Cloud makes it easy to manage unlimited unique catalogs for any business. Watch Demo The story of reMarkable demonstrates the ability of Elastic Path to support multiple sites running from the same instance. reMarkable, a manufacturer of digital notepads, came to Elastic Path looking for a partner to drive their planned launch and global expansion. In 8 weeks they scaled up from a pre-order site to a fully functioning commerce business running across 39 country-specific storefronts, in 10 currencies. And, during major product launches (like the drop of a new notepad) they scale to 70% increase in orders, with no problem. “Can I have multiple prices for the same product?” Yes. In Elastic Path Commerce Cloud you can create unlimited price books which means you can have multiple prices for the same product. Some examples of when this is important: You want to syndicate the same product assortment to eBay, Amazon, and Walmart but each channel has different pricing for the same products. You want to power your large B2B business where each account has different negotiated pricing for the same product assortment Both of these use cases can be natively supported with the price book capability in Elastic Path Commerce Cloud.   “Can you support multiple items in a cart?” Yes. With Elastic Path Commerce Cloud your customers can create unlimited carts and add up to 100 items in each. Based on our experience in market, we have found this limit to meet both B2B and B2C requirements. In summary, Elastic Path Commerce Cloud can scale to support your large product catalog, and so much more. With Catalog Composer and Product Content Management you have the control to create all the unique product experiences your brand needs to stay ahead of the competition and delight customers- no compromises required.
    Topics: need, path, digital, commerce, support, product, storefronts, elastic, brands, handle, catalog, large.
  • Can I Run Multiple Digital Business Models With One Commerce Platform? - Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. In this post we will: Explore this trend Discuss why Salesforce Commerce Cloud struggles to support multiple business Explain how we support all routes-to-market with one platform at Elastic Path The State of the Market: Majority of Brands Power Multiple Models And we aren’t the only ones witnessing this trend. In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity.   What Is Causing This Shift? Based on what we have seen and industry analysis, I think there are a few reasons why brands are embracing multiple business models: Opportunity to Drive Revenue: If you are able to successfully launch and manage multiple digital business models at once, your total addressable market increases. This means you have more people to sell to and therefore more revenue to collect. Of course, running multiple models will increase your total cost, but if done correctly, your margin will increase too.   Increased Acceptance of Digital: I sound like a broken record but, the Pandemic encouraged plenty of buyers and customers to come online for the first time ever. This is especially true for many B2B businesses who previously never had digital channels. With the onset of the Covid-19 Pandemic more B2B brands were forced into figuring out digital commerce since it was the only way to connect with their buyers. Since then, we have seen many of these brands updating or enhancing their eCommerce technology to meet new needs.   Ability to Leverage Existing Resources: While adding a new business model to your digital commerce strategy will always involve some effort, you have the benefit of being able to maximize existing resources. This includes everything from your existing supply chain to the technology that you have invested in and implemented. More often than not, these resources can be repurposed in some way when adding a new business model.     What is the Difference Between Salesforce Commerce Cloud & Elastic Path Commerce Cloud? Salesforce Commerce Cloud customers are turning to Elastic Path for a single platform for support their entire commerce strategy across B2B, D2C, and B2B2C. See the Comparison   Finding a Commerce Platform to Support Multiple Business Models I decided to write this blog because, as previously mentioned, we have seen a huge uptick in the number of brands specifically looking to run digital commerce for multiple business models. This means that we have been answering many questions about how we do this at Elastic Path versus how other commerce platforms do it. Consistently, this question seems to be focused around a Salesforce Commerce Cloud comparison. For the rest of this blog, I will speak to that in detail. Unpacking How Salesforce Supports Multiple Business Models At Salesforce, they have four separate platforms commerce. First, there are two B2B platforms, one comes from the Cloudcraze acquisition and one is an updated B2B commerce solution built on Salesforce Lightning (a component-based framework for app development) that will eventually replace Cloudcraze. Second, there are also two B2C platforms. The most famous is the acquired Demandware technology which is not, and never will be, built on Lightning since it is a legacy stack. Salesforce has also built a specific platform on lightning for B2B brands who want to add D2C. Plus, if you want to use CPQ, that is an entirely separate purchase not included in any of the above mentioned solutions. Are you confused yet? In short, this means that the vast majority of brands will have to select and work with two separate platforms. There are some key challenges with this approach: Multiple Disparate Commerce Teams: when you have separate platforms, you generally need separate teams with differing types of experience to run each technology. This can create a silo internally which, unfortunately, often leads to inconsistent branding experiences externally. And, while B2B and B2C experiences should be different, they should have some aspect of branding continuity across them.   Confusion: having multiple solutions can complicate internal communications, strategy conversations, and general organization. Often times managing these totally separate, but related, platforms creates confusion that interrupts internal productivity.   Cost: While your license cost may be the same whether or not you use one or multiple platforms, you will have to pay double for many other aspects of your strategy. For instance, two implementations, separate customizations across platforms, additional team members to work on each product, and more. There are some situations where you may be told by Salesforce that you can run both your B2B and B2C commerce on one platform. While it is technically possible, we would urge you to evaluate this approach with caution for a few reasons: You can technically support lite B2B with the legacy Demandware platform however it has severe limitations. A good example of this is that you cannot support true account-based pricing. While tiered accounts are available, it is impossible to set up pricing for different accounts who have specific negotiated pricing. Based on our experience, this is a pretty core feature for B2B brands and not supporting it would be massively detrimental.   On the other hand, you can support a lite B2C site with legacy Cloudcraze but, the storefront is incredibly basic and unlikely to meet the needs of any brand who wants to power B2C digital commerce. And, if you have aspirations to power omnichannel B2C experiences, this platform will simply not be robust enough for your needs. To summarize, while it is possible to support B2B and B2C with one Salesforce platform, the customer experience you could power for one business model would be very basic and likely involve an extreme amount of custom work to even come close to meeting your requirements. Unpacking How Elastic Path Supports Multiple Business Models At Elastic Path we believe that brands should be able to power their commerce business across business models, brands, geographies, campaigns, and channels with one platform. For that reason, we built Elastic Path Commerce Cloud to support every business model a brand may want to power today or launch tomorrow. While customers like Pella Windows & Doors and Hobie Cat power their D2C experiences on Elastic Path, others like eMed are selling their B2B products using the same platform. There are two key capabilities that make this possible. First, our Product Content Management capability allows brands to import, enrich, and organize their product data in whatever way suits them. This means that you can bring in product data for both B2B and B2C models (if different) from whatever external sources that you may have. Then, you can create unique pricebooks per model, or even per account in a B2B scenario. You have the ultimate flexibility to assign multiple pricebooks to the same product so that a B2C customer would pay $20, but B2B Customer A would pay $18 and B2B Customer B would pay $16. This is all brought to life by our Catalog Composer capability which allows you to compose unlimited catalogs from products assortments (known as hierarchies) and price books. These two capabilities give brands the flexibility to manage products, prices, and catalogs to support any business model from one place. And, for those who are concerned about how to get started with a Composable Commerce approach, at Elastic path we have Pre-Composed Solutions™ for B2B, B2C, and D2C to help you quickly launch with any business model. Pre-Composed Solutions™ are business-ready, complete solutions built on top of Elastic Path Commerce Cloud that pre-integrated core commerce capabilities, third party solutions (like search, CMS, and personalization), and any other customizations to bring a specific use case or business model to life in record time. By removing the manual effort of composing, or integrating, multiple technologies, these solutions minimize the risk of a Composable Commerce approach. Especially for those who need to power multiple business models.   To summarize, for any brand who currently runs multiple business models across digital channels, or for brands who plan to expand their digital routes-to-market in the future, I would encourage you to choose a digital commerce platform that makes supporting multiple business models as simple as possible. If you aren’t sure how to get started, one of our commerce experts would be happy to walk through your digital commerce strategy and provide some suggestions.
    Topics: run, elastic, business, b2c, digital, commerce, support, brands, platform, b2b, platforms, multiple, models.
  • Carrefour France supports local producers - Carrefour has launched a new initiative in France that is aimed at supporting small and local producers. At the same time, it’s answering to a growing demand among shoppers for goods produced nearby. The new initiative is part of Carrefour’s ‘Zero kilometer’ commitment. The French hypermarket chain will from local… Continue reading
    Topics: products, support, small, stores, signed, retailers, supports, france, local, carrefour, producers.
  • Castiron serves up a $6M seed round to support ‘food artisans’ - The pandemic hasn’t been easy for anyone, but the food service industry has been hit particularly hard. More than 90,000 restaurants and bars have closed, leaving workers unemployed in an already precarious industry. And those who kept their jobs faced the stressful demands of customer-facing work in a pandemic. In response to the changed industry […]
    Topics: tools, castiron, seed, artisans, josephson, whats, customers, round, food, building, users, techcrunch, businesses, 6m, support, industry, serves.
  • - The use of chatbots in customer support can backfire and result in the loss of business, according to a new Brunel Business School study.
    Topics: customers, customer, chatbot, away, backfiring, service, interactions, study, driving, result, support, negative, chatbots.
  • - There are a host of different payment platforms that you can partner with to process payments for your digital business. However, finding the right one is often difficult, especially when you consider the variable rates and different features offered by… Continue reading Checkout.com Review (2022) – Fees, Solutions, and Features
    Topics: major, risk, solution, fees, platforms, different, support, payment, payments, store, solutions, features, checkoutcom.
  • Choosing a Powerful Host for Your Growing eCommerce Store - Big stores need big solutions. From security and backups to traffic spike protection, see the must-have features in a great host for your online store.
    Topics: customer, growing, sales, choosing, host, traffic, storage, store, support, hosting, ecommerce, site, youre, powerful, company.
  • Choosing the Right WooCommerce Extensions - The right extensions make or break your store. But with seemingly endless options, how do you pick? Ask these twelve questions to choose the best ones!
    Topics: right, choosing, support, good, site, using, live, youre, extension, woocommerce, features, extensions.
  • Collect Donations at Checkout to Increase Customer Loyalty - Asking for donations at checkout increases customer loyalty while contributing to a good cause. Here's how to select the right charity & get started fast.
    Topics: asked, business, support, donation, customer, collect, checkout, donations, increase, donate, way, charity, loyalty, customers.
  • Customer care as a service: Outsourcing can help your startup wow clients 24/7 - When should you consider outsourcing customer care, and what should you look for? Here's an overview on how startups are leveraging customer care as a service (CCaaS).
    Topics: startup, demand, clients, business, outsourcing, startups, help, customer, wow, support, service, care.
  • Customer support startup Gorgias raises $25M - Gorgias announced today that it has raised $25 million in Series B funding, bringing the startup’s pre-money valuation to $300 million. When the company raised its Series A just over a year ago, CEO Romain Lapeyre (who founded Gorgias with CTO Alex Plugaru) told me that it works with e-commerce businesses to automate responses to […]
    Topics: ventures, team, ecommerce, 25m, lapeyre, raised, startup, service, gorgias, customer, merchants, raises, techcrunch, support.
  • Do you want to export? eBay launches its second round of support for Mexican SMEs - eBay will invest 5 million pesos to help small and medium Mexican companies accelerate their export process.
    Topics: program, launches, mexican, smes, businesses, online, round, export, second, store, ebay, support, business.
  • Dutch 10XCrew acquires marketplace agency Vorwärts - Online marketing agency 10XCrew from the Netherlands has acquired Vorwärts, a German Amazon agency. Both companies are specialized in direct-to-consumer strategies and online marketplaces like Amazon and Bol.com. The acquisition of Vorwärts, which took place on January first, shows the international ambition of 10XCrew. As a marketplace agency, Vorwärts supports… Continue reading
    Topics: agency, support, acquires, strategies, marketplaces, expanding, acquisition, online, amazon, dutch, 10xcrew, marketplace, vorwärts.
  • Ecommerce Chatbots 101: What Are They And Do You Need one? - There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying. They demand convenience and speed and are more than willing to find an alternative when they have negative experiences, or their expectations aren’t met. When only 9% of consumers today say they’re brand loyal, it’s vital that companies make it as simple and frictionless as possible for customers to connect with their business. Whether they’re purchasing a product for the first time, a returning customer looking to connect with support or return products, businesses need to provide positive, seamless experiences. This is why chatbots have become such a hot commodity for ecommerce companies. According to drift, they are the fastest growing brand communication channel. Gartner even predicted that chatbots would power 85% of customer service interactions by 2020 and Nielsen found that 56% of online shoppers said they preferred to resolve issues through messaging apps than call customer service. Chatbots can even act as another purchasing pathway. In fact, ecommerce chatbot transactions are projected to amount to $112 billion by 2023. In this post we will dive a little deeper into chatbots and answer some of the top questions you might have, including: What are ecommerce chatbots? Why you should be considering them How chatbots work How to determine your chatbot strategy Examples of killer chatbots in action today What is a chatbot? So what is a chatbot? A chatbot is a computer program designed to simulate human conversation, either as voice or text communication. They allow consumers to quickly and digitally interact with companies, without having to talk to a real person. In many cases, chatbots are artificial intelligence (AI)-based programs designed to provide answers or support for consumers based on pre-defined programs or specific keywords. They can also however, help facilitate live conversations between businesses and customers, speeding up response times to support inquires and improving the overarching consumer experience. What are the benefits of chatbots in ecommerce? According to HubSpot, 90% of customers rate an “immediate” response as essential or very important when they have a customer service question. 60% of customers define “immediate” as 10 minutes or less. Having the ability to answer questions 24/7, either automatically or via live chat, is the number one benefit of chatbots according to consumers (source: Drift). However, there are several other advantages, especially for ecommerce businesses: Boosted revenue through conversational commerce. This includes enabling a full cart & checkout process through chatbots, whether that’s in Facebook messenger or other social media pages, in messaging apps or event over text. Reduced abandoned shopping carts. You can trigger your bot to send a private message to consumers that never finished checking out a reminder and request to complete their purchase. According to chatbot magazine, Using abandoned cart chatbots alongside Messenger boosts eCommerce revenue by 7-25%. Prevent returns. Ecommerce chatbots can preemptively intervene in a shopping process that might go wrong based on certain behaviors. Save on customer support costs and give your team time back. According to IBM, chatbots can save businesses as much as 30% on customer support costs. Setting up chatbots to cover the basic support questions that you get over and over again will help you avoid having to consistently answer them live, meaning your team can focus on the more difficult inquiries, and you don’t have to hire more staff. Personalize shopping. Personalized recommendations are one of the most important features a business can leverage, and chatbots are one way to deliver them. According to Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Depending on the complexity of your bot, you can use it to understanding a customer’s preferences and cater product recommendations accordingly. Chatbots will ultimately help alleviate some of the most frustrating experiences online shoppers face, including hard to navigate sites, poor search experiences, the inability to find answers quickly, and poorly designed mobile experiences. How Chatbots work A key differentiator between chatbot tools is whether they’re rules-based scripting or leverage learning algorithms and natural language processing. Chatbots are programmed with conversation trees, a mapping of “bot says / user says” dialogs. Responses can be closed (predetermined) or open (type a question/response), or a mix of both. Image: Chatteron.io Demo Scripted scenarios are great for common customer support inquiries that can easily be served by quick answers or links to shipping and return policies, or similar content. Of course, this limitation may leave customers unsatisfied. Some rules-based chatbot tools allow you to transfer a user to a live agent if their questions can’t be resolved by the bot. More nuanced chat requires natural language processing to infer intent and to map open responses to bot replies. A chatbot using NLP (natural language processing) looks at a user’s utterance, parse out entities to infer intent. It then matches intent to predetermined intents you create, such as “showGifts.” Utterance is what the user says. For example, “I’m looking for a gift for my 3-year old son.” Intent is what it sounds! It’s what your user most likely wants to know or do. Entities are data buckets that include keywords and phrases with similar characteristics that modify user intent. For example, “gift ideas,” “gift suggestions,” “gift recommendations,” “gifts,” “best gifts for,” “presents for,” “present recommendations.” And “3 year old son,” “three year old boy” “3 yr old,” “toddler boy,” “son,” et cetera. Natural language programming can match intent to pre-built responses more flexibly than rules-based bots. But NLP without a machine learning component falls short of truly being “AI-driven.” AI chatbots will recognize patterns and optimize itself based on user interaction and feedback, but often require human training to fine-tune their algorithms. *Chatbot solutions that use NLP but don’t include training capabilities are not considered AI chatbots in this guide. Whether you choose a rules-based, NLP-enabled or full-on AI chatbot solution, be prepared to invest time in mapping out and scripting conversation trees, building sets of entities and defining intents. Many chatbots offer pre-built templates to guide your conversation, but still require contextual input from you. Also, keep in mind good AI requires more training before release than people think. Natural language processing doesn’t just “know everything” out of the box.   Looking to commerce enable your chatbot? Join the many brands leveraging conversational commerce today. Chat with an Elastic Path expert to see how our headless solutions will help. Go to Post Determining your chatbot strategy There are a few types of chatbots to consider, and which route you choose will depend entirely on your business strategy. You may want to enable support, personalized shopping, or even transactions from within your bot. You may also decide at the end of the day that you want your bot to be purely informational, helping users find resources and answer questions themselves. Minimum viable chatbot If your goal is simply to make live help available 24/7, relieve chat agents of the 70% of questions that can be handled by a chatbot, or configure light product recommendation dialogs, you’ll be covered by any business-user friendly, self-service tool. Most support Facebook Messenger and/or your own site widget, and many use natural language processing to match responses to intent. Facebook Messenger Marketing If chat is one part of a larger Facebook marketing strategy, including cart recovery, automated sequencing (remarketing) and ads, look for platforms that include these tools. Advanced chatbots If you see conversational commerce as a key initiative, you want more flexibility to train your AI, deploy to multiple messaging platforms, devices and touchpoints, and own your code. Look for a build framework that jives with your platform, cloud services and IT’s preferred programming languages. Choose your Channel(s) You may opt to host your own chatbot, or leverage third-party messenger applications such as Facebook Messenger, WhatsApp, WeChat, Telegram, KiK or Skype. You may also want to jump into voice commerce, integrating with Alexa or Google Assistant. Why use Facebook Messenger Chatbots First-movers like 1-800-Flowers, ASOS, Sephora and Nike have all embraced Facebook Messenger, thanks to its high user adoption rates and in-chat purchase capabilities (63% of shoppers are willing to buy through SMS). Messenger chatbots support natvie payment through Facebook Pay (US only) or Stripe. Image: ChatbotGuide.org An added benefit -- whether a visitor engages with your Facebook chatbot or not, they can be retargeted through Messenger with offer codes, cart recovery messages, back-in-stock alerts and other notifications (with up to 80% open rate). Some Facebook chatbot vendors described below allow you to build and manage segmented “automated sequencing” campaigns in addition to building chatbot scripts. Why use your own chatbot To ensure all-inclusivity, consider using your own chatbot. You can use multiple bots, but keep in mind the impact on performance when running multiple scripts. You may choose to leverage Facebook Pixels for Messenger retargeting without using a Messenger bot as your on-site concierge. Why explore voice commerce While only 2% of Alexa owners made a voice purchase in 2018, voice-enabled commerce has since become a touchpoint within a broader shopping journey. Just over ten percent (10.8%) of digital shoppers used Alexa for shopping in 2020. 47% of smart speaker owners (around 25 million in the US) use voice assistants for product search and research, and 43% use them to make shopping lists. If you want to get in early on this action (like Walmart’s Voice Order), consider building Alexa Skills or Google Assistant applications. Identify Your Must-have Ecommerce Chatbot Features Regardless of whether or choose to build or buy your bot, you should know your must-have features before you get started. Make note of any of the following that apply to your project: Team collaboration Voice capabilities In-chat payments Live chat takeover Integration with email, CRM, accounting, analytics, etc Ability to train your AI Extensibility to devices, systems and third party platforms Multi-language support Tagging and user segmentation Remarketing and SMS notifications Built-in user and A/B testing Many bot options offer features that can address the above list Drag & drop UI Developer support 3 Examples of Chatbots in Action With the general growing acceptance of chatbots from customers, they have quickly become a staple channel for brands across a wide array of industries. 34% of online retail store customers accept AI chatbots, more so than in any other industry. While retail businesses and their consumers might have been some of the earliest adopters, we are seeing companies in a wide array of industries including travel, leisure, banking, and finance, implement chatbots as a part of their overarching business strategy. Lulus Popular online clothing retailer Lulus leverages their website chatbot to help customers understand more about what size will fit them, answer questions about tracking & orders, give stylist advice, and even offer specific bridal support.   Bank of America Bank of America, one of the leading banking brands today, offers a personal financial assistant, called Erica, that can be access via their online portal or through their mobile App. With Erica, users can quicky look up their bank account information, recent activity, pay bills, schedule appointments, report fraudulent activity, or request budgeting support. Users can also set up bill reminders, monitor recurring payments, or even credit score changes with FICO Score Insights. Erica reached 7 million users by 2019, one year after debut, and completed over 50 million secure client requests. .        Sephora Beauty giant Sephora is at the top of our list for a number of different ecommerce experiences, including providing one of the world’s leading omnichannel ecommerce experiences, and their chatbot is no exception. Sephora actually offers three different chat experiences, two on Facebook, and their Kik bot. Between the three, customers can book in-store beauty appointments, leverage the brand’s iconic AI Color Match (an experience allowing customers to find the best shade of makeup for their skin tone), find tips and how-to videos, and read reviews. In implementing Kik, Sephora noted that once a user engages, they will send on average 10 messages a day. Conclusion Chatbots are HOT. They help brands build better customer engagement by enabling them to answer questions or support inquires quicker, provide personalized recommendations, and can improve the bottom line by facilitating in-chat commerce and reducing returns and abandoned shopping carts. Any business looking to boost brand loyalty and revenue should consider adding a bot to their channel mix.
    Topics: need, messenger, shopping, chatbots, bot, chatbot, ecommerce, support, facebook, customers, user.
  • Ecommerce financier Wayflyer raises 62 million euros - Wayflyer, an Irish company that offers financing to ecommerce companies, has raised 62 million euros. The funding comes just 14 months after the startup launched its first product. Wayflyer wants to enter multiple new markets in the coming months. According to Wayflyer, the fact it raised so much money so… Continue reading
    Topics: euros, markets, funding, company, product, wants, wayflyer, ecommerce, million, raises, financier, months, support.
  • Elastic Path Summer Product Innovation Recap - As the summer continues to wind down and fall begins to creep in, we have a lot of new things to look forward to. Some of us are getting ready to go back into offices; sending our kids back to school; starting new journeys; and long awaiting the normalcy to gather for holidays with our loved ones. But even with all these new beginnings, one thing remains the same, consumers will be SHOPPING - And as such Elastic Path continues to innovate and make updates to our products to ensure that brands are able to provide the best eCommerce shopping experiences for their customers. This summer at Elastic Path, we focused primarily on enhancing existing feature capabilities within Elastic Path Commerce Cloud. These enhancements address a variety of concerns from locale support to advanced pricing. While we have made a plethora of changes, this article focuses on the major updates to the solution. These include: The Launch of Catalog Composer Account Management Enhancements Advanced Pricing Support Product Content Management Enhancements And Promotion Enhancements. With the release of these new innovations, Elastic Path is making it easy to support your complex eCommerce strategy across multiple business models such as B2C, B2B, B2B2C, and DTC. Learn more about all of our product innovations here.   Catalog Composer The traditional catalog management we see today was built over a decade ago, before brands had even begun to think about addressing multiple geographies, deploying multiple touchpoints, and launching multiple brands all under one umbrella. Therefore, there’s no surprise why addressing the aforementioned concerns have been so difficult. Traditional catalog management, until today, has been extremely rigid, and usually results in brands spending excessive time and money to customize their unique catalog needs, only to still delay time to market and hold back the organization. Catalog Composer by Elastic Path, previously introduced as a part of Product Content Management in March, alleviates these complexities by leveraging the industry’s only decoupled catalog architecture, to empower brands to rapidly compose and continuously optimize products and pricing into unlimited, unique catalogs across all your routes-to-market such as multiple brands, accounts, geographies, touchpoints, and business models. Catalog Composer will be key in managing catalogs across your B2B, B2C and B2B2C business models 5x faster than any other eCommerce solution. Learn more about Catalog Composer   Account Management Enhancements Elastic Path Commerce Cloud previously only leveraged Open ID Connect to enable user authentication with external identity providers such as Okta and Ping. However, we have now implemented a new password profile support that enables users to log in using a username and password, instead of only relying on an OpenID Connect profile. Now your team has the ability to create user authentication info to be associated with either Password Profiles or OpenID Connect Profiles. These APIs can also be used for account member authentication. Explore more about Account Members with Password Profiles   Advanced Pricing Support In a competitive market, eCommerce owners are always thinking of ways to stay ahead of the competition and increase their value. One such way we see this done is by deploying a variety of pricing strategies. Elastic Path has released both Volume Pricing and Sales Pricing to help with your strategies. Volume Pricing now allows you to offer different pricing for minimum quantities of items that your customer purchases. This means when a customer has added a sufficient quantity of an item and meets the minimum quantity specified, all items in that cart will be discounted. On the other hand, Sales Pricing grants you the ability to advance-schedule the specific time and date for sale prices books to go live. This will be great for stores that want to schedule season pricing in products without creating a new pricebook or catalog request. Explore more about Volume and Sales Pricing     Product Content Management Enhancements Since the launch of Product Content Management, customers have found it so easy to import, enrich and organize their product data in one central location. To make Product Content Management more customizable, we have added templates and attributes to configurations, support for multi-byte languages and locale support. Templates and attributes allow you to attach a specific set of custom fields to your products in Product Content Management. Multi-byte language support extends Product Content Management to support languages such as Chinese, Japanese and Korean characters, making your offered languages more inclusive. And lastly, locale support allows you to localize product names, descriptions and other strings if your store supports multiple languages. Explore more about Product Content Management enhancements     Promotion Enhancements Promotional offers play a major role in a customer’s shopping cycle and can make a significant difference in cart value. Elastic Path has updated and added new promotions to be offered throughout your eCommerce journey. Bundle Discount - Bundle discounts allow your team to offer bulk discounts when selected products are purchased together. Free Gift Discount - Free Gift discounts allow your teams to offer a free item when a specific product or a group of products are purchased. Usage Per Line Item - Usage Per Line Item promotions grant your team the ability to set usage per line item for all promotion times. This allows you to limit the buyer to use the promotion for a specific number of times. Max Application Per Cart Limit- This promotion update allows your team to limit the quantity available for purchase at the promotion price.   Elastic Path Commerce Cloud is equipped with a variety of other promotions that you can explore here. We are thrilled to continue innovating here at Elastic Path. If you would like to keep up to date on our newest product innovations, explore our product innovation page for major updates and our product changelog for all major and minor updates.
    Topics: elastic, product, content, summer, multiple, path, recap, innovation, management, catalog, support, pricing, products.
  • Electronic commerce: 4 tips to boost your business on the internet - Although digitization is an advantage over businesses that only offer physical sales, various businesses face the challenge of making their e-commerce stand out and generate the expected results.
    Topics: businesses, digital, customers, business, support, offer, experience, opportunities, data, commerce, internet, boost, tips, electronic.
  • Enterprise escalator Impact Rooms rises to prepare African startups for growth and investment - A few years ago, at the start of the fintech services boom in Africa, Oliver Blantern got an opportunity to work in the continent offering advisory services to high-growth startups. For slightly over three years his company, Riverhouse Technology, helped the emerging tech firms in talent sourcing and acquisition. The trained lawyer did all this […]
    Topics: prepare, startup, enterprise, startups, capital, growth, techcrunch, investors, companies, rises, africa, support, escalator, impact, work, investment, rooms.
  • Equinox Champions the Anti-Resolution - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
    Topics: social, help, antiresolution, champions, marketing, support, members, resolutions, equinox, fitness, wellness, month.
  • Everything You Need to Know About Green Marketing [Examples & Expert Tips] - Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices?
    Topics: company, youre, green, help, products, support, environmental, expert, tips, marketing, sustainability, examples, need, know.
  • Fintech startup SellersFunding raises $166.5M in equity, credit round to support e-commerce sellers - SellersFunding created a lending and financial services platform to streamline global commerce for thousands of marketplaces, including working capital, cross-border cash management and taxes.
    Topics: company, pero, sales, credit, payments, sellers, marketplaces, techcrunch, equity, ecommerce, startup, fintech, small, round, fees, million, support, raises, sellersfunding.
  • For Fragrance One, It’s Selling without Smelling - Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances.
    Topics: kickstarter, dont, fragrances, smelling, compliments, jeremy, brand, im, support, selling, fragrance, sell.
  • France and the Netherlands signal support for EU body to clip the wings of big tech - The French and Dutch governments have signalled support for EU rules that can proactively intervene against so-called gatekeepers, aka “structuring platforms” or “large digital platforms with significant network effects acting as gatekeepers” — or, more colloquially, ‘big tech’. They have also called for a single European body with enforcement powers over such platforms — and […]
    Topics: commission, support, techcrunch, wings, france, clip, intervention, market, netherlands, digital, platforms, breaking, press, eu, tech, position, recent, signal, body, rules.
  • From movies to shipping, AWS is driving Amazon’s revenue diversification - Put simply: Most of Amazon’s operating income came not from selling stuff, but instead from selling compute and storage.
    Topics: revenue, business, techcrunch, amazon, run, amazons, shipping, cloud, aws, billion, diversification, operating, selling, results, driving, movies, support.
  • Good Customer Service Is About Doing the Common Things Uncommonly Well - The bread and butter of good customer support isn’t in flashy displays, free gifts, or long-winded phone conversations. Today, we explore what really matters.More
    Topics: things, brand, email, support, youre, offer, help, channels, uncommonly, common, customers, good, doing, service, company, customer.
  • Google Tables Can Help with Projects, Products, Support - Thanks to a new service from Google, small and mid-sized merchants may have a new option for lightweight project management, help desk ticket tracking, and similar tasks. Google Tables blends some of the features and capabilities of a structured database with a simple spreadsheet.
    Topics: products, support, tables, template, help, project, product, projects, google, templates, structured, example, tasks, simple.
  • Gradient, 10xFounders back Zowie’s no-code, e-commerce customer service tool - Customer service tickets tend to fall into the same few buckets — returns, refunds or quality control questions. Not only are these repetitive, but it leaves little time for customer engagement on more complex requests, like relaying information on products or helping a customer find the best product for them. Maja Schaefer and Matt Ciolek, […]
    Topics: ecommerce, nocode, zowies, gradient, service, techcrunch, customer, company, support, questions, 10xfounders, product, sales, tool, zowie, schaefer, looking.
  • Great Apps to Support Independent Sellers This Holiday - For small businesses, every customer matters. Through small-business shopping, you will be given a unique and diverse experience with every order handcrafted from the heart.
    Topics: sellers, business, products, shopping, local, clothing, small, businesses, online, holiday, sustainable, independent, great, apps, support.
  • How Brands Succeed on Reddit - Social platforms are key marketing channels for ecommerce sellers. Among those channels is Reddit, which is chock-full of reviews that attract shoppers. I addressed last month the benefits of Reddit to online sellers.
    Topics: subreddit, brands, microsoft, reddit, succeed, spotify, post, users, questions, redditors, support, popular.
  • How COVID-19 Impacted Customer Service & What's Next [Data + Expert Tips] - We all know the importance of customer service for retaining customers and scaling a business — and it's only increasing in value over time.
    Topics: support, team, tips, reps, pandemic, data, covid19, impacted, told, remote, expert, service, whats, teams, customer, customers.
  • How Ecommerce Businesses Build Healthy Relationships With Customers - A customer walks up to your store. What’s the first thing you do? Ask them what they need? Show them a few choices that are trending? Let them check the store out before reaching out to them?
    Topics: customers, build, support, customer, online, improve, experience, business, relationships, provide, businesses, healthy, ecommerce.
  • How Elle Liu Turned a Rough Night’s Sleep into a 7-Figure Ecommerce Brand - Elle Liu was a hot sleeper and often had her slumber disrupted by uncomfortable cotton sheets. She decided to turn this peeve into a 7-figure ecommerce brand called Eucalypso, which creates sleep-friendly, earth-friendly bedding from eucalyptus fibers.More
    Topics: marketing, eucalypso, elle, liu, product, lot, sleep, social, 7figure, support, brand, nights, ecommerce, rough, cotton, business, turned.
  • How HubSpot Personalized Our Chatbots to Improve The Customer Experience and Support Our Sales Team - This post is a part of Made @ HubSpot, an internal thought  leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. You can’t talk about the future of marketing without chatbots. People are increasingly interested in communicating with brands in a more personal, conversational way — and chatbots can help.
    Topics: visitors, experience, improve, audience, bot, chatbots, sales, better, hubspot, customer, personalized, customers, support, team.
  • How to Build Community-Centric Virtual Events, According to Moz's CMO - As you're probably well-familiar at this point, 2020 has brought with it plenty of disruption and change.
    Topics: build, virtual, events, community, experience, sessions, cmo, attendees, event, according, mozs, support, communitycentric, speakers, different.
  • How to Choose a Host for Your WooCommerce Store - A host is the foundation of a fast, secure, stable online store. So how do you pick? See six considerations to keep in mind for your perfect partner!
    Topics: host, woocommerce, website, plans, support, online, site, security, wordpress, store, hosting, choose.
  • - The market for live chat software is predicted to increase to $1.7 billion in 2030. Couple this with LiveChat’s own studies that show that “customers expect to chat online with businesses,” and the takeaway is clear: failing to provide this… Continue reading How to Choose the Best Live Chat Software for Your Business (2023)
    Topics: live, chat, choose, features, tools, customer, business, customers, month, chats, support, software, best.
  • How to Earn Loyalty & Make a Difference with Cause Marketing - Stand out and make a difference with cause marketing! Plus, using cause marketing can increase your average order value & loyalty with your customers.
    Topics: need, cause, campaign, causes, great, giving, loyalty, customers, support, company, difference, marketing, earn.
  • How to Start a Business with $100 - Think you can start a business with $100? You can if you know how to spend your budget wisely. Find out what to spend on & what to save on in this post.
    Topics: start, month, marketing, email, free, shopify, online, store, support, business.
  • Instacart, in partnership with ALDI, will support SNAP EBT for online groceries - Instacart is making its grocery delivery and pickup services more accessible to lower-income customers by offering customers the ability to pay for groceries using their SNAP (Supplemental Nutrition Assistance Program) benefits. This is the first time Instacart shoppers have been able to use government assistance programs when paying for groceries, and follows earlier moves by […]
    Topics: program, ebt, aldi, grocery, snap, food, customers, using, techcrunch, groceries, partnership, instacart, support, online, retailers.
  • - Chinese e-commerce giant JD is moving to stimulate small and medium enterprises nationally by providing supply chain and service support for the employment of more than 5 million people.
    Topics: small, supply, support, stores, local, china, stall, stalls, employment, jd, economy, firm, fosters, provide.
  • - Understanding LiveChat pricing is crucial if you’re planning on investing in this popular chat-based customer service tool for your company. Like many innovative chat options, LiveChat comes with a range of packages to choose from, to ensure companies of every… Continue reading LiveChat Pricing: The Complete Guide for 2023
    Topics: access, guide, complete, livechat, customer, chat, team, service, pricing, support, plan, tools.
  • - In today’s LiveChat vs Olark review, we’re looking at some of the core features and functionalities of two of the most popular tools in the live chat marketplace. In today’s customer service landscape, live chat is becoming an increasingly popular… Continue reading LiveChat vs Olark: A Simple Guide for Beginners
    Topics: chat, send, guide, simple, beginners, olark, livechat, agent, features, team, support, vs, customers, customer.
  • Making Purpose Popular: Why This Black-Owned Beverage Brand Pledges 5% of Profits - More
    Topics: coffee, pledges, support, purpose, popular, making, beverage, rod, blk, bold, pernell, business, team, blackowned, retail, profits, brand, suppliers.
  • Merchandising for Today's Omnichannel Shopper - In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue  for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience. Enter online eCommerce merchandising; what was once solely focused on end caps and unique displays, audio/visual, in-store demos, and amply stocked shelves has now transitioned to the digital world. How do we create the same engaging content online to drive the customer through the buying process? Today’s shopper is now demanding an omnichannel experience; so the journey must seamlessly integrate a mix of the in-store and online components. Eye-Catching Homepages to Mirror the Buyer Think of your favorite retailers and what you like about their online presence; do they provide quality imagery, engaging color schemes, great copy, or drive offers front and center to the homepage so you don’t miss the deal? Does this same look and feel weave through their in-store and social media experience? In the case of luxury jeweler, Teilor, they sought to provide what is traditionally an in-store buying experience to their growing population of online shoppers. Through original, curated content they made the online experience a reality. High-quality, detailed imagery of their precious gemstones and diamonds, along with photography to match and attract their target buying persona is set off by product copy; not a standard description full of dimensions and care instructions, but something that reads more like prose to effectively convey the very personal investment of jewelry purchases. Video Clienteling This tactic is used to bring a more personalized experience to buyers either one-on-one by appointment or through live streaming. In the case of Teilor as mentioned above, video clienteling gives the opportunity for customers to see the product and ask questions in real time. With such a personal and significant investment like jewelry, it’s well worth the time to ensure the customer is completely satisfied and more likely to return for repeat purchases. While this tactic is not new to in-person retail experiences, video capabilities and live streaming make it possible in today’s commerce. Advertising Banners Use banners in a variety of ways to call out promotions, sales, best-sellers, etc. Best practices when using banners: keep it simple. While the ad should stand out to attract the shopper’s line of sight, don’t make it so large that it’s distracting or worse yet takes too long to load. Attract not detract. Always keep banners towards the top of the page, and make sure your related content is nearby. Is it a Back-to-School supplies sale? Place the banner close to your product category navigation where the inventory normally lives. The shopper can either click on the banner ad or navigate over to that category link for the same results. Social Proof Word of mouth is fire. Shoppers rely heavily on the experiences of others from product performance to customer service. Customer reviews are a key component to this tactic. Invite your customers to review and post those reviews by their corresponding product. If the response is less than favorable, reach out personally and find out why. (Poor quality, shipping issues, incorrect size, product details not true to imagery). The frontrunner of digital notepads, reMarkable uses social proof by asking customers to share their experiences with the product through a common hashtag. This brings authenticity to the brand with assets that can be used throughout future marketing campaigns. A two-fold win: your customers engage with your product and feel heard, and you have relatable content to support the brand that is best case scenario repurpose-ready. Personalized Offers/Sales Events You don’t need a federal holiday or a gifting season to create a viable offer. While the most popular sales seasons are winter holidays, consider creating offers based on less popular holidays or even an everyday offer. Valentines’ Day, Easter, or President’s Day sale events, or a Treat Yourself-type event can be created with special pricing designed for your loyalty customers. If the inventory can support the event, be creative with your offerings and let your customers shopping behaviors inform them. Know your customers are tea lovers? Create a special event to commemorate National Hot Tea Day. (Yes, it’s a real day, and it’s January 12).   See Catalog Composer In Action Check out our on-demand demo to see how Elastic Path Commerce Cloud makes it easy to manage unlimited unique catalogs for any business. Watch Demo Bundling/Cross-Sell/Upsell Bundling is a common merchandising tactic with many variations. You may use common variations to support a new product launch in the health and beauty category by bundling a more well-known brand with a new to market product. You may also see opportunities with sporting goods to bundle equipment and upsell/cross-sell accessories. When merchandising next gen skis or snowboards, a bundle variation may include an equipment upgrade for the next skill level plus accessories like bindings or boots. If your margins can support bundling it’s a proven tactic for value creation. Visual Hierarchy Visual hierarchy is well covered territory when it comes to in-store merchandising sets, but similar rules apply to your online store or app. When viewing online content, the natural sight line is from the top down, left to right. When refreshing product information you may also consider placing the content you want your customers to engage with the most to be placed in the direct line of sight. As mentioned above, banners should be towards the top of the page with the related content nearby. Similarly, consider elements that guide the customer down the page; this may include a chat bot feature as the customer scrolls that is not intrusive or distracting. A proven tactic to reduce cart abandonment rates is to keep the cart icon in direct line of sight throughout the session. See what’s new from Elastic Path in product variation support to power up your merchandising strategy.
    Topics: todays, merchandising, experience, online, content, tactic, instore, customers, customer, support, shopper, product, omnichannel.
  • MultiSafepay opens office in Germany - MultiSafepay, a Dutch collecting payment service provider, has announced today it will open an office in Germany. By making this step, the company wants to strengthen its German presence and support further growth internationally. For MultiSafepay the new office is a logical next step. “Personal approach is core to our… Continue reading
    Topics: support, growth, germany, opens, team, german, payment, multisafepay, company, office, local.
  • Need Repeat Customers? Try Low-tech Selling - If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.
    Topics: products, need, selling, repeat, sell, support, try, way, rules, lowtech, shoppers, emails, ways, todays, customers.
  • New Release: B2B Account Management - The recent release of Account Management for Elastic Path Commerce Cloud empowers B2B brands with the core functionality needed to support the account structures that their businesses require to perform at scale and the B2B shopping experiences that their buyers expect. Account Management This release provides the following capabilities Ability to create, view, and edit accounts (Seller Admin) Ability to add, view, and edit users to the accounts (Seller Admin) Ability to create orders and view order history for their account (B2B Buyers) These capabilities enable B2B brands to support B2B shopping experiences where buyers are transacting on behalf of their organization. Consider a B2B faucet manufacturer (Seller) and big-box retailer (Buyer). The seller can create an account for a big-box retailer and add multiple account members e.g., John and Jane to that account. After John and Jane create orders for their account, they can view account order history which will include orders from both John and Jane. Beta API The APIs in this release are labelled Beta. These APIs provide early access into the Account Management functionality and enable Elastic Path customers to provide feedback earlier in the development process, before the APIs are finalized. Customer feedback is important to us, as it helps us better understand functional requirements and address problems early. What's Next?  We plan to add features incrementally and release frequently. Soon you can expect dashboard support for managing accounts. Today account members can login using OpenID Connect, soon they will be able to login using username and password. These are just a couple of examples of what’s next. As new features are released, they will be added to Elastic Path Commerce Cloud changelog. Get Started  With Account Management capabilities brands and B2B buyers can more effectively manage their B2B transactions. Use the postman collection to try these new Account Management APIs. Additional details on this new feature can be found in the documentation.  
    Topics: account, seller, create, path, release, b2b, management, apis, support, view.
  • New Release: Role-Based Access Control - Branded manufacturers who are embracing digital commerce often have robust internal teams that support their eCommerce go-to-market.These teams all have different responsibilities from managing the catalog to supporting customers with their purchase. With the recent release of Role-Based Access Control (RBAC) for Elastic Path Commerce Cloud, these organizations can quickly and easily assign roles so that each team can fulfill their responsibilities without disrupting other team’s workflows. This new functionality supports brands across business models, including B2B, B2C, and anywhere in between. Role-Based Access Control Details Seller (Elastic Path customer organizations) users can now be assigned the roles listed below which grant them distinct functional and feature access to an Elastic Path Commerce Cloud store. The following roles and permissions are supported in this release: Basic: no permissions Seller Admin: Full permissions to modify ever aspect of the store Marketing & Sales: Modify catalog and Data Model Extention (FKA flows), but not store settings or customers Support: Modify customer orders only IT Developer: Modify store settings only  Note: Only Seller Admins and IT Developer roles have access to manage role assignments.  Each of these unique roles ensures that individuals can work most efficiently without interrupting the workflow of other teams. For instance, with RBAC a user with a customer support persona will have access to manage Orders and Customers. However, they will not have access to manage products and catalogs, or change any store settings. This is beneficial because the customer support team member will not disrupt products or catalogs, areas that the marketing and sales team has spent time curating. See Role-Based Access Control In Action Watch this quick demo of Role-Based Access Control: With role assignments in place, organizations can more effectively run their commerce business on a day-to-day basis. To get started visit the settings page of your Elastic Path Commerce Cloud store. Additional details on this new feature can be found in our documentation.
    Topics: control, rolebased, roles, customer, access, support, release, commerce, store, teams, modify, settings, permissions.
  • Nextdoor launches Sell for Good for easy donations to local nonprofits - Nextdoor is launching a new feature called Sell for Good, allowing users to sell items on the neighborhood-focused social network and donate the proceeds to local nonprofits. CEO Sarah Friar said that since the pandemic started, conversations about donations have increased 7x on Nextdoor . “Communities are hurting,” Friar said. “People are looking to go […]
    Topics: nonprofits, local, users, donate, techcrunch, sell, launches, easy, sale, paypal, support, nextdoor, good, donations, proceeds.
  • Over 14,000 Etsy sellers are going on strike to protest increased transaction fees - If you’re in the market for funky trinkets and unique, handmade clothing, you might want to put off your shopping until next week. Starting today, more than 14,000 Etsy sellers are going on strike as the platform increases its transaction fees from 5% to 6.5%. “We’re hoping to get Etsy’s attention that we are fed […]
    Topics: protest, going, fees, sales, platform, techcrunch, petition, support, strike, million, increased, etsy, sellers, increase, transaction.
  • Overlooked Ways for Local Businesses to Boost Sales During the Crisis - A mix of new- and old-school techniques, from stuffing flyers to creative delivery options, can help local businesses survive and thrive.
    Topics: retail, boost, ways, customers, businesses, crisis, local, retailers, overlooked, sales, shops, requires, online, stores, support.
  • ParcelLab raises 92 million euros - ParcelLab, which offers a post-purchase customer experience for online retailers, has raised 112 million dollars (92 million euros) in a Series C funding round led by Insight Partners. With the money, ParcelLab wants to expand globally and enhance the progression of its newly released returns portal. According to Endeit Capital,… Continue reading
    Topics: raises, parcellab, million, team, product, shipments, support, company, euros, wants, global, funding.
  • Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging - HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too.
    Topics: customers, support, dei, identify, programs, kanarys, future, practices, equity, diversity, belonging, companies, partnering, best, hubspot.
  • Prepare Your Online Store For A Successful 2020 Holiday Season With Magento Commerce 2.4.1 - The 2020 holiday season is upon us, and with it millions of shoppers will be browsing the Web looking for the best deals. As the COVID-19 pandemic continues to shape the way we live, the online shopping trends seen during the previous six to eight months are predicted to continue throughout the holiday season. Read more.
    Topics: quality, release, tool, support, holiday, customers, online, successful, merchants, season, magento, prepare, commerce, store.
  • Product Photography, Part 2: Selecting Tripods - How do you create flawless product photos? It's often as simple as using the right tripod. A tripod allows you to level horizontal lines and keep your camera fixed and steady during shoots. This is the second post in my series aimed at helping ecommerce merchants take better product photos.
    Topics: inches, support, camera, studio, lbs, product, photography, travel, tripod, photos, tripods, selecting.
  • Restaurant search engine FoodBoss adds support for direct delivery from restaurants - FoodBoss aims to be something like Kayak for online food ordering — the place where you can search across different service and apps to find the lowest prices and fastest delivery times. One limitation, however, is the fact that the service was limited to third-party services like Uber Eats and Postmates, with no way to […]
    Topics: order, engine, delivery, ordering, support, service, dibenedetto, thirdparty, restaurant, search, services, direct, foodboss, restaurants, adds.
  • - Shipping is a necessity for ecommerce stores, but it shouldn't be confusing, overly expensive, or limited to only a few carriers. That's why we like to recommend partnering with shipping providers: companies that offer premium shipping software, partnerships with multiple… Continue reading Sendcloud Review: Is It the Right Shipping Platform for Your Online Store?
    Topics: returns, support, sendcloud, shipping, review, platform, online, branded, api, right, return, tracking, store, plan, rates.
  • Should Your Brand Use Controversial Advertising? 10 Examples to Help You Decide - In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity.
    Topics: examples, ad, support, help, dont, stance, brand, decide, political, day, issue, controversial, social, advertising.
  • - Singaporean non-profit trade association Textile and Fashion Federation (TaFF) will launch an e-commerce platform in support of local fashion labels.
    Topics: fashion, range, oneorchard, labels, platform, singapore, support, retail, taff, boost, respondents, store, local, survey, online, brands.
  • Squarespace adds support for memberships and paywalled content - Squarespace is adding a new monetization option for websites built on the platform: Member Areas, where businesses can charge for access to exclusive content. Chief Product Officer Paul Gubbay said that particularly in the midst of the pandemic, businesses on Squarespace “want to experiment with different ways to make money.” They can already use the […]
    Topics: areas, memberships, paywalled, support, member, different, squarespace, access, content, platform, adds, website, gubbay, techcrunch, sell, wants.
  • - When launching an online business, you need to consider where your funds will go once you start making sales. To keep compliant with taxes and receive a clear overview of your cash flow, creating a separate business account is advisable.… Continue reading Statrys Review (Apr 2022): How it Works, Fees, Pros & Cons
    Topics: apr, works, fees, kong, statrys, cons, online, business, hong, fee, payments, support, review, pros, account.
  • Support for Magento 1 Software Ends June 30, 2020 - If you have a store that continues to run on Magento 1 after June 30, please be aware that from that date forward you have increased responsibility for maintaining your site's security and PCI DSS compliance. Read more.
    Topics: magento, software, commerce, adobe, documentation, solution, date, eos, security, support, ends, merchants.
  • Target to add Starbucks orders and returns to its curbside pickup service - Target is preparing a series of changes to make its curbside pickup service called Drive Up more appealing to consumers. The retailer announced on Wednesday it will begin testing an option that will allow customers to add Starbucks orders to their pickup as well as the ability to bring back items they want to return, […]
    Topics: returns, customers, support, stores, techcrunch, add, target, curbside, targets, drive, pickup, starbucks, orders, service.
  • The Beginner's Guide to Setting Up a Blog - Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly?
    Topics: choose, platforms, need, cms, beginners, blog, setting, support, free, guide, youll, blogging, content.
  • The Best Ecommerce Software Meets Your Business Needs Now and in the Future - Choosing the right ecommerce software is one of the first steps to your entrepreneurial success.More
    Topics: customer, meets, future, best, ecommerce, needs, shopify, business, support, paid, features, online, software, available.
  • - When it comes to selling online, automation is key. Rapidly scaling businesses often seek out all-in-one platforms to run and automate everything from email marketing to website building, membership site sales and landing pages. Systeme.io seems to have all of… Continue reading The Complete Systeme.io Review and Pricing Guide
    Topics: marketing, complete, review, automation, pricing, guide, sales, funnels, email, month, ecommerce, support, systemeio, online.
  • - Excerpted from The Conscious Creative by Kelly Small ©2020 Kelly Small. Published by House of Anansi Press www.houseofanansi.com Jumping into action I’ve always loved manifestos: compact packets of concentrated inspiration dripping in idealism and dreamy declarations of possibility. Inspirational and encouraging as manifestos are, they also… Continue reading The Conscious Creative: Practical Ethics for Purposeful Work (Excerpt)
    Topics: conscious, creative, life, practical, values, practice, purposeful, action, work, ethical, social, support, manifestos, personal, excerpt, ethics.
  • The Essentials of High-performing Emails - Creative content is the cornerstone of a successful email campaign, driving opens, clicks, and purchases. In this post, I'll review the essential creative components of high-performing campaigns.
    Topics: essentials, emails, email, text, template, support, image, size, highperforming, images, pixels, load.
  • - When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick… Continue reading The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)
    Topics: checklist, ecommerce, link, items, page, site, shipping, product, support, pages, checkout, ultimate.
  • The eCommerce Catalog is Dead - I am a prolific on-line shopper. I’m not trying to brag… but I have spent countless hours perusing online shops, from makeup to shoes to furniture to everything Amazon has to offer, especially during the pandemic. And I will bounce off a site with lightning speed if I cannot find what I’m looking for, or if the site makes it difficult to find and purchase my desired item. What offenses are these sites committing that make me shut down my browser, or head to a competitor? A few examples: Quickly finding something in the size and color I’m looking for on the ‘virtual’ sale rack. Perhaps I’m not the only one who has had this experience, trying to identify what’s on sale in your size only to have the page cluttered with items that are your size but not on sale. Or worse yet, when you are redecorating and go to a furniture site that has a ‘shop the room’ page, yet when you click on one of the products you are not taken to that style and color, but rather the generic product page. There you must sift through every color/fabric option to find what was promoted on that shop the look page. Shop the look, indeed… more like hunt for the look! Most of these merchandizing no-no’s are a result of the commerce platform’s rigid catalog structure, that has brands adhering to what the technology dictates - rather than the platform supporting the ability for merchandizers to create the site experiences their customers want and need. I first began my career in eCommerce at the start of the 2000’s. Back then, most organizations would create their product catalog by pushing the structure directly out of their ERP. Commerce Catalogs were built to support this type of rigid structure.   Interested in Learning More About Elastic Path Catalog Composer? Manage unlimited catalogs across accounts, business models, brands, geos, or touchpoints 5x faster Watch Demo   However, most ERPs (then and now) are not built to support the experiences customers need and want, they are built to support internal business processes. And yet, in the many years that have transpired since then, that rigid catalog structure has not changed in virtually all commerce platforms. So, what have organizations done to mitigate this problem. Exactly that: they’ve created workarounds, complex integrations, data replication, etc. When an organization wants to adapt their product experiences based on, let’s say, a new product offering, a flash sale, or any kind of merchandizing change, all those workarounds must be addressed. This results in a delay in getting those new experiences out to customers, affecting the ability to generate revenue. Elastic Path has an alternative to this antiquated, rigid approach to product catalogs. Rather than accept that there is only one approach to managing a catalog, as other platforms do, Elastic Path has decomposed all the parts that make up a product and catalog experience, allowing our customers to create product and merchandizing experiences easily and efficiently, when they want and how they want, without relying on any complex workarounds to make it happen. How are we able to do this? Each component of the catalog has been isolated into its own set of microservices, that can be managed separately. Merchandizers can create any combination of products they want into a flexible set of hierarchies. Price lists are managed separately from the product, so again, merchandizers can create multiple pricing strategies (to support loyalty pricing, for example). Then, with just a few clicks, a catalog experience can be ‘composed’ by choosing the hierarchies and price lists that the merchandizer wants to make available for their targeted customers.   Do you want to offer a new product range to your best customers first? Create a loyalty hierarchy with those products, assign it to your loyalty catalog (alongside your standard categories). Then, simply apply your loyalty rule, and in just a few clicks, your best customers will have access to those new products.   Do you want to separate just a few size/color combinations from the master style into your sale category, without having to copy and/or remove them from their main category? Easily done with just a few clicks (and no calls to IT!). Open your sale category, assign those select SKUs, and republish! Now your customers can easily find the products they want without having to sift through products that are not relevant to them. This ability to separate a ‘child’ product from its ‘parent’ is often a challenge and is typically solved with workarounds or another technology. Remember that shop the look example? Doing this well is all about merchandizing the individual SKUs separate from their parent product. The possibilities are truly, quite endless once you have the flexibility to work with each individual component of the catalog separately! My frustration as a shopper is somewhat born out of my experience with eCommerce platforms. I understand why some of the experiences I have online are the way they are. I’ve worked with many customers who have convoluted product data management practices, created so that merchandizers can create the experiences they want. I’ve worked with customers who have tried to overlay other technologies on top of their commerce catalog to enable a better experience for shoppers. And I am not the only one. This collective experience, both with platforms and with our own shopping experiences, is what has inspired our product innovation team at Elastic Path to develop the world’s first truly Composable Catalog.
    Topics: experiences, workarounds, product, ecommerce, customers, sale, products, catalog, support, create, dead, experience.
  • US charges California man over Shopify data breach - A grand jury has indicted a California resident accused of stealing Shopify customer data on over a hundred merchants, TechCrunch has learned. The indictment charges Tassilo Heinrich with aggravated identity theft and conspiracy to commit wire fraud by allegedly working with two Shopify customer support agents to steal merchant and customer data from Shopify customers […]
    Topics: heinrich, man, employee, charges, breach, support, california, merchants, customer, company, techcrunch, data, shopify, indictment.
  • Ukraine-based Serpstat Perseveres Amid the War - The Ukraine-based SEO platform Serpstat strives to maintain a level of normalcy for employees and customers.
    Topics: volunteers, serpstat, amid, company, ukraine, perseveres, support, information, help, ukrainian, war, employees, ukrainebased.
  • Volusion Alternatives That May Be a Better Fit for Your Business - Is it time to find an alternative to Volusion? If you’re asking yourself that question, you’ve come to the right…
    Topics: youre, online, website, customer, bigcommerce, volusion, platform, alternatives, support, business, ecommerce, consider.
  • Walmart’s Flipkart makes local languages push to win small Indian cities and towns - Flipkart on Wednesday added support for three more local languages as the Indian e-commerce giant looks to widen its foothold in smaller cities and towns across the country where fewer people speak English and Hindi. The Walmart -owned firm said its online marketplace now has interfaces in Tamil, Telugu and Kannada, three languages that are […]
    Topics: users, techcrunch, walmarts, small, india, cities, makes, push, local, towns, indian, languages, support, flipkart, million, win, language, hindi.
  • Walmart’s Flipkart rolls out voice assistant to make shopping easier - Flipkart is rolling out a voice assistant feature to its platform to make it easier for consumers to shop as the Walmart-owned e-commerce giant looks to expand its reach in the nation. The AI-powered voice assistant currently supports the grocery category, called Supermart, but a company spokesperson told TechCrunch that Flipkart will soon be extending […]
    Topics: walmarts, support, voice, india, flipkart, easier, assistant, feature, techcrunch, shopping, company, rolls, online, users, supports.
  • Want Repeat Customers? Foster Long-term Relationships - Successful brands make a point of building long term relationships with customers. It’s a crucial step in a company’s growth. But it takes more than exclusive deals and special features. Here are seven ways to foster long-lasting relationships.
    Topics: know, support, issues, customers, customer, resolved, repeat, product, products, relationships, longterm, features, foster, let.
  • - Shopify store owners know that customer conversions are often at the forefront of the conversation, considering Shopify already has, and continues to release, a wide range of tools for improving the chances of making a sale whenever someone comes to… Continue reading What is Shopify Inbox? And How to Set It Up
    Topics: chat, customers, set, support, box, button, inbox, customer, shopify, order, messages.
  • What's the Best Ecommerce Platform for Your Business? Here's How to Evaluate Your Options - Find out how to choose an ecommerce platform that will meet your business needs now—and in the future.More
    Topics: website, whats, products, support, platform, business, online, ecommerce, best, options, heres, evaluate, shopify, tools.
  • Why Partner With Elastic Path - Today’s eCommerce requires innovation at speed. Microservices-based, API-first solutions deliver on that innovation by opening the door to differentiated customer experiences. Elastic Path has been an early adopter of the Composable Commerce approach, enabling sales, marketing, and merchandising teams to launch and optimize digital commerce experiences leveraging best-of-breed vendors into one business-ready solution. But you already know this if you’ve come this far. Also no surprise that Composable Commerce runs on an open ecosystem of vendors. With vendor functionality ranging from search, and OMS (to name just a few), we partner with you to create modern, agile commerce solutions based on specific business needs. Together we navigate the complexities to deliver a highly scalable, and easily customizable solution composed of best-of-breed functionality. We’re looking for partners to build our community, reimagine eCommerce, and grow revenue. (That means your revenue too). So why would you partner with Elastic Path? You certainly have plenty of commerce platforms to choose from, the competition is fierce. Do any of these scenarios sound familiar to you? You don’t want to be left behind when it comes to the latest technology – rigid, slow, monolith platforms are a thing of the past and you want to be a leader in a composable, microservices-based practice   You want a high implementation success rate to build your customers’ trust   You want to be a part of joint GTM strategies and business planning Or, maybe You prefer to work across many modern programming languages based on your preference and skill, without the need for specialized architecture knowledge and language   You find it difficult to deliver on specific client needs working with rigid, monolithic systems. You prefer flexibility and speed in architecture for rapid deployment   You expect extensive documentation, guided tutorials, and self-enablement capabilities If any or even all these points resonate with you, let’s take the discussion a step further. What can you expect from us? A few key attributes of our partner program to consider: No pay to play modeling. Your investment is your time, thought leadership, and desire to create unique commerce solutions. We don’t require any monetary commitment.   State-of-the-art training modules designed for your schedule. You’ll access trainings wherever you are, anytime, at your pace. Our dedicated learning portal provides the knowledge you need to be successful.   Progress through our tiered certification levels and be rewarded as you go with successful implementations and greater access.   Access to support from sales and partner enablement teams through a range of channels. Interested in Partnering With Elastic Path? Elastic Path is the leading independent provider of commerce solutions for digital experiences. We build for our partners, so contact us today. See the Future of eCommerce Our Customers The Elastic Path story would be incomplete without our customers. We’ve helped companies ranging from retail, manufacturing, professional services, consumer goods, healthcare, and hospitality spaces realize their eCommerce goals and bring their brands to life including: Pella Windows and Doors came to Elastic Path with a need to develop an online revenue stream to continually evolve their business. Today Pella has a custom-built configurator that empowers customers to create their perfect windows and doors online, resulting in an elevated path to purchase and reduced cart-abandonment. Paro is a growth platform bringing businesses and expert finance and accounting professionals together through AI technology and acute industry knowledge. Their community of professionals provides a range of services to clients, from bookkeeping and accounting to highly specialized corporate development and strategic advisory. Paro successfully launched a customer portal in 5-6 months with the support of implementation partners Algolia for search functionality, Stripe for payment processing, and GetStream for a chat feature. Luxury jeweler Teilor had aggressive goals to expand their eCommerce presence in the next five years. They were looking for a partner to guide them through the digital transformation towards an omnichannel experience, and the critical future-proofing of the solution as they scale. With the typical buying journey lasting between 4-6 weeks, they needed an experience to balance both the online and in-store components of their customer’s highly personal discovery and purchase. They achieved their desired customer experience through an SI partnership for migration and pre-built solutions to launch quickly. How Elastic Path Differentiates Let me take a moment to familiarize you with more of what Elastic Path has to offer in the way of products, services, and resources. Elastic Path Commerce Cloud: All the Power in a Single Platform With core capabilities ranging from cart/checkout to product content management, to payments, inventory, and account management, Elastic Path Commerce Cloud (EPCC) is a single platform solution across channels, (B2B, B2C, or even B2B2C), brands, and geographies. We’ve eliminated the need for messy workarounds and costly development time. Your development time is significantly reduced for use cases across multiple brands, channels, and touchpoints in a signal instance. But we’ve taken that a step further with value add-ons, services, and solutions: Pre-Composed Solutions™ For those businesses ready to embrace a multi-vendor solution that may be new to Composable Commerce we offer pre-integrated, business-ready packages for a quicker launch with less risk. Capabilities like search or front- end management are built-in and enable easier customizations and management. We’ll also collaborate with SI partners to develop new pre-composed solutions based on customer needs. Elastic Path Payments Powered by Stripe Provide a seamless customer experience at checkout with Stripe’s best-in-class security and fraud management. Improve conversions, support subscriptions, BNPL, and alternative payment methods such as digital wallets. Composable Commerce XA™ Service and support are a touchstone at Elastic Path. One of the common pain points of a multiple vendor solution is support when issues arise. Our answer to this is Composable Commerce XA. We are the single point of contact across vendors and solutions to identify and resolve issues in a timely fashion. This reduces risk and gives customers greater peace-of-mind when managing a composable, multi-vendor solution that could otherwise be overwhelming. Migration Packages We’ve developed the only Salesforce Commerce Cloud Migration Package. After hearing many SFCC customers share the limitations they’ve encountered with an all-in-one platform we answered the call. Through Pre-Composed Solutions, migration services and tools, and the multi-vendor assurance of Composable Commerce XA, we’ve de-risked the transition to Elastic Path Commerce Cloud. Composable Commerce Hub While we’re talking firsts, the Composable Commerce Hub is the first and only open exchange of business solutions powered by an ecosystem of leading digital commerce providers. Whereas traditional vendor marketplaces were home to just partner integrations, the Hub includes all the pieces for a brand to combine with the Composable Commerce platform to quickly and confidently launch with a truly DIY, composed solution. You Would Be in Good Company You’ve heard quite a bit about us. And now we’d like to hear more about you. Take a moment to reach out and connect with us, and feel free check out who’s currently in our expanding directory of Solutions and Tech Partners.
    Topics: services, ecommerce, partner, commerce, partners, customers, path, solutions, support, composable, elastic, solution.
  • Will Supportive Spending Impact Ecommerce? - The pandemic changed how shoppers think about life generally and the products they use specifically, according to reports from Google, Accenture, and others. This includes picking brands and products for ethical reasons instead of economic ones.
    Topics: example, supportive, google, shoppers, social, ecommerce, brands, products, companies, consumers, support, impact, spending, cause.
  • Wish partners with PrestaShop - Wish has announced a two-year partnership with ecommerce software provider PrestaShop. Merchants using this software will be able to quickly sell to consumers on the Wish marketplace. A integration module on the PrestaShop platform syncs their products and orders between PrestaShop and Wish. More than 300,000 merchants and brands that… Continue reading
    Topics: merchants, consumers, platform, prestashop, software, partners, global, ecommerce, wish, webinar, support.
  • WoodSpoon’s food delivery service cooks up support for home chefs with $14M round - The co-founders reached out to local home chefs and gathered them together in a marketplace where they could share their culture and passion of food with others.
    Topics: 14m, woodspoon, techcrunch, company, chef, service, food, customers, series, saar, round, cooks, woodspoons, delivery, support, chefs.
  • YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [New Data] - While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.
    Topics: best, business, data, free, offers, youtube, youre, support, vs, platform, videos, quality, vimeo, video.
  • ‘Buy On Google’ Opens to All Merchants - Google Shopping has made its second significant change in the last few months.  The first change was implementing free Google Shopping listings. The second is opening the “Buy on Google” program for all merchants, commission-free.
    Topics: merchants, consumers, opens, shopping, product, purchase, google, buy, payment, support, merchant.