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  • - Choosing the best WordPress development agency can be an important task for business leaders. If you want to create a compelling branded website that stands out from the crowd, delights customers, and offers an amazing user experience, a development company… Continue reading 11 Best WordPress Development Agencies (2024)
    Topics: best, development, agency, website, custom, wordpress, agencies, company, web, digital, services, support.
  • 13 Customer Service Skills You Need to Provide Memorable Customer Support - Go beyond help desk software and call scripts to get to know the 13 skills that are needed to deliver great customer service. From active listening to improvisation to resilience, here's what you need to know to develop customer service skills for you and your team. More
    Topics: provide, skills, memorable, reps, need, customers, customer, skill, solution, brand, support, service, product.
  • 13 WordPress Plugins for Customer Support - Offering support throughout your shoppers’ purchase experience is a good way to ensure their return. If you have a WordPress site, there are a variety of customer-support plugins to help. Here is a list of plugins for customer support on WordPress.
    Topics: plugins, customer, start, support, help, free, agents, chat, tickets, price, wordpress.
  • 15 Automation Ideas for Delivering Excellent HR Support - Human resources is the glue that holds together your most valuable asset: your team. And in 2022, HR's greatest ally is tech. According to G2, there are over 21 types of HR software on the market, including apps for employee wellness, employee benefits, and time tracking, to name just a few.
    Topics: excellent, streamline, automate, apps, automation, employee, ideas, hr, team, delivering, best, management, support, data.
  • 3 Big Benefits Every Business Gets From the Shift to Online - For some small businesses, embracing ecommerce and other online technology in the past year has strengthened operations beyond the bottom line
    Topics: businesses, sales, online, messenger, small, benefits, business, pandemic, shift, big, gets, digital, support, platform, tools.
  • 3 Native Entrepreneurs in Different Sectors - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
    Topics: entrepreneurs, support, sure, quis, tribes, business, help, different, tribal, totem, native, valandra, sectors.
  • 3 Reasons Online Marketplaces Benefit Entrepreneurs — and Should Be Protected - No matter what products you sell or which customer segments you court, online marketplaces can and should be an important part of your growth strategy. They're important to entrepreneurs as individuals and our economy as a whole.
    Topics: economy, entrepreneurs, small, consumers, important, benefit, customer, online, shop, protected, marketplaces, reasons, support.
  • 3 Revolutionary Ways AI is Transforming Ecommerce - Dive into AI-powered personalization, advanced inventory management, and AI-driven customer support, uncovering how these technologies are reshaping the ecommerce experience and driving startup success in the digital marketplace.
    Topics: ways, customer, ai, service, support, data, revolutionizing, startups, tools, ecommerce, customers, inventory.
  • 5 Inspiring Indigenous and Native Entrepreneurs to Know About - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
    Topics: know, entrepreneurs, indigenous, owners, climate, inspiring, native, cummings, business, mohl, perez, support.
  • 5 Things You Need to Deliver On the Promise of Composable Commerce & How We Do It At Elastic Path - It’s rare to find a digital commerce leader who isn’t feeling the pressure to grow revenue. In order to increase key KPIs like conversion, AOV, and customer lifetime value, you need to “wow” customers with innovative experiences like shop-the-room, virtual try-on, & pop-up shops and seamless product discovery through product configurators, loyalty-only catalogs, dynamic bundles, and more.   In fact, McKinsey says brands who improve customer experiences increase revenue by 15% and lower cost by 20%.  So, it’s a no-brainer, right? Dated Legacy Platforms Are Holding You Back While your aspirations are high, your current commerce platform is hindering your growth and slowing you down.  From ATG to Salesforce, these “all-in-one” platforms were built with good intentions - to provide everything you need to launch a website.   But as technology evolves and customer expectations continue to rise, legacy platforms just can’t keep up.  The truth is, these “all-in-one” offerings are inflexible and dated with mediocre pre-integrated functionality.  If you find yourself using one of these solutions, you’re likely piecing together multiple third-party integrations and spending a significant amount of time on expensive custom development work just to keep up with customer demands.  By the time you are able to make changes, they no longer feel like innovation. As a result, these dated platforms are leading to poor site performance and disappointing customer experiences, thus lost revenue. Enter: Composable Commerce If the delays and expense of legacy platforms are your current reality, you’ve probably heard of Composable Commerce as an alternative. This approach has intrigued business and technical teams with promises of innovation and speed-to-market. Composable Commerce solutions leverage MACH-based architecture to allow brands to integrate modular, best-of-breed solutions together to meet unique business initiatives. With Composable Commerce, teams are empowered to focus only on the components they need to deliver against their specific business objectives.  That could be anything from updating their cart to modernizing their product experiences to a complete replatform.  According to Gartner:  By 2026, the speed of digital innovation will improve by 60%, relative to 2022, for organizations that have established mechanisms to reuse composable digital commerce modules. With Composable Comes Complexity  Okay so Composable Commerce is just what you need, right?  While Composable Commerce can improve your speed to innovate and open the door for creative growth and expansion, the complexity of integrating, operating, and troubleshooting a multi-vendor solution while running mission critical commerce is daunting, time consuming, and expensive.  Plus, brands are faced with the uncertainty of who to call when they have an issue with some aspect of their digital commerce experience.  Instead of a single platform, they are left navigating and triaging across their multi-vendor solution.  The most common concerns we hear about transitioning to a Composable Commerce approach are:  Do I have to build a frontend?  Do I need an SI for that?  How much will the frontend build cost? Who does the integrations? How much will it cost to develop & operate?  How does it get updated? Where is it hosted? Does my team have the skills to make this work? Who do I call if something goes wrong? How do I monitor that everything is working together? Making Composable Commerce A Reality With Elastic Path What if there was a way for teams to get both the flexibility to innovate of Composable Commerce and the operational support of an all-in-one platform? Elastic Path gives commerce leaders like you complete freedom to design initiative-specific, “best-for-me” commerce solutions composed of both Elastic Path products and third-party technology. Common third-party integrations can be activated in just a few clicks, saving you devops time.  Our first-of-a-kind multi-vendor monitoring and support de-risk your composable solutions by providing a single source of truth to identify and resolve issues.    In short, you need five elements to make Composable Commerce a reality: Modular, best-in-class core commerce  Accelerated frontend builds  Simplified Integrations: build, manage, and monitor with ease Centralized support A trusted commerce ally to guide you on this journey  Let’s dive into how exactly we deliver on the promise of Composable Commerce, without the risk. Modular, Best-In-Class Core Commerce  At Elastic Path all of our products are designed using MACH architecture.  This means that they are inherently modular and can be easily combined with a brand’s preferred third party technology providers.  But you’ve probably heard those exact two sentences from a variety of different commerce vendors.  So what makes our core commerce unique?  At Elastic Path, we believe that strong underlying product and catalog management capabilities can make or break your ability to deliver unparalleled customer experiences. Like we said at the start of this blog, McKinsey found that brands who improve customer experiences increase revenue by 15% and lower cost by 20%.   So, we’ve re-invented product experience management to give your team complete flexibility to design and launch differentiated experiences across every route-to-market, without heavy reliance on IT for custom hacks and expensive workarounds.  Our EP Product Experience Manager (PXM) combines Commerce PIM, Product Merchandising, and Catalog Composer capabilities into one central place where merchandisers can design and launch the unique product experiences that they’ve always dreamed about but their legacy platform has held them back from bringing to life.     We needed a solution that empowered our business team to own our catalog without relying on our engineering team for daily support. The  catalog functionality from Elastic Path fit that need, implementation was a breeze, and our business team can confidently manage the catalog as they continue to develop our eCommerce experience." Kody Myers, Director of Product, Paro .otro-blockquote{ font-size: 1.2em; width:100%; margin:50px auto; font-family:gilroy; font-style:italic; color: #555555; padding:1.2em 30px 1.2em 75px; border-left:8px solid #08415c ; line-height:1.6; position: relative; background:#EDEDED; } .otro-blockquote::before{ font-family:gilroy; content: "\201C"; color:#08415c; font-size:6.5em; font-weight: 600; position: absolute; left: 2px; top:-20px; } .otro-blockquote::after{ content: ''; } .otro-blockquote span{ display:block; color:#333333; font-style: normal; font-weight: bold; margin-top:1em; } EP PXM empowers teams to create the experiences that their customers expect. Some examples include:  Hot swapping catalogs in minutes to support flash sales, pop-up shops, or product drops Supporting unique pricing strategies like geo-based pricing, b2b-account based pricing, or loyalty-catalog pricing without having to duplicate and manage multiple versions of the same product  Powering dynamic bundling without any custom code  Merchandising on the variation level so you can support specific product merchandising strategies, like launching a “Pink Products” assortment for Breast Cancer awareness month  AND so much more…  With EP PXM, your teams can finally keep up with business requirements without expensive custom development work just to make it happen. Want to see EP PXM in action? Check out our demo library.   Accelerated Frontend Builds  Another concern we hear from brands who are thinking about dipping their toes in the Composable Commerce waters has to do with building a frontend.  If you are coming off of a legacy platform, you never had to worry about this before.  While you may have had to customize the frontend, you weren’t building it from scratch.  I can’t tell you how many calls I have been on when a prospect asks “where does the frontend come from?”  or “do you have a frontend starter kit?”.  At Elastic Path we have an answer for this: Composable Frontend.   Composable Frontend automatically and quickly builds a modular, Next.js frontend based on users’ responses to simple configuration questions. The frontend is generated and pre-integrated with Elastic Path APIs and relevant third-party technology following best practices.   The selection of Next.js, commitment to best practices, and removal of frontend bloat means that any experience built using Composable Frontend will be lightning-fast.   Whereas a frontend build from scratch would likely take 3-6 months, with Composable Frontend brands (or their SI partners) can cut that time in half.  Plus, your frontend is built using modular components that can be reused or customized per your unique requirements.  AND, unlike other MACH vendors, it’s absolutely free with the purchase of an Elastic Path product.  All in all, Composable Frontend accelerates your time-to-market and reduces your frontend build costs, making Composable Commerce more accessible.   Integrations Simplified: Build, Manage, & Monitor With Ease  I think it’s fair to say that the biggest concerns brands have when evaluating Composable Commerce are around integrations: Who does the integrations? Me? You? An SI? How long will each integration take to build? How much will they cost? Do I have to pay for hosting? Who manages and monitors the integrations.  As Bryan House, our Chief Experience Officer shared in his recent post:  “Deploying a “best for me” digital commerce architecture demands the frictionless integration of many technologies — both backend and frontend. Backend integrations drive approximately 60% of the cost of an implementation budget. For a $500K implementation, that’s $300K in costs and months of work.” We built Integrations Hub, a marketplace of instant-on, low-code integrations, to accelerate time-to-market and reduce the cost of multi-vendor solutions.  Integrations Hub fully manages integrations vastly reducing devops & cloudops resources on your side.  Plus, it provides monitoring and logging so that you can check your integration status at any time.  Bryan provides all of the details of how Integrations Hub de-risks multi-vendor solutions AND hints at the next phase of this product (spoiler alert: we’re making it super easy for you to compose your own custom, low-code integrations)  in his post.  Centralized Support  Who do I call if something goes wrong?  This is the fourth concern we hear with Composable Commerce.  For brands used to an “all-in-one” platform, there is one number to call when something goes wrong.  But, with a composable, multi-vendor solution, you’re left trying to figure out what solution is causing an issue and then left trying to track down the right support contact.  At Elastic Path, we launched Composable Commerce XA™ (experience assurance) for centralized multi-vendor solution support.  So when an issue arises on any of your digital experiences, you simply call Elastic Path.  We’ll work to identify the source using our multi-vendor monitoring and then connect with any relevant third-party solutions to resolve the issue.     Trusted Commerce Ally Lastly, there’s the reality of trying anything new for the first time.  Real talk: it’s scary as hell- especially when your career, business, and the livelihood of your teammates is on the line.   At Elastic Path, our number one priority is seeing you succeed.  We stand up for commerce leaders and break down the barriers (cough, cough legacy tech or DIY composable) that prevent you from delivering extraordinary shopping experiences.  We want to be your trusted commerce ally as you embrace the freedom (but also the unknown!) of Composable Commerce.   To ease your concerns, we’ve built out a team and success frameworks to make the transition to composable less painful and more human! While other commerce vendors are moving away from dedicated, free customer success managers, we are doubling down on our CSM team.  Your CSM will be lock-step with you to provide guidance and support from pre-implementation, through go-live, and beyond to expansion.    We needed to leverage a partner that was simple while having the opportunity to be complex because we were so complex. Elastic Path balanced out our complexity through simple solutions." Rebecca Hicks, eCommerce Product Manager, Pella Windows & Doors .otro-blockquote{ font-size: 1.2em; width:100%; margin:50px auto; font-family:gilroy; font-style:italic; color: #555555; padding:1.2em 30px 1.2em 75px; border-left:8px solid #08415c ; line-height:1.6; position: relative; background:#EDEDED; } .otro-blockquote::before{ font-family:gilroy; content: "\201C"; color:#08415c; font-size:6.5em; font-weight: 600; position: absolute; left: 2px; top:-20px; } .otro-blockquote::after{ content: ''; } .otro-blockquote span{ display:block; color:#333333; font-style: normal; font-weight: bold; margin-top:1em; } But we don’t stop there.  The Elastic Path Global Services team is a squad of commerce experts who can help you manage any transition- big or small.  From strategic planning & delivery management to migration & implementation services, working with our Global Services team ensures your success.  Lastly, any trusting commerce partnership includes a focus on security, compliance, and performance.  At Elastic Path we provide 99.9% uptime, 24x7x365 support, and 100ms response time for API requests.  Plus, we are SOC 2 Type II compliant and HIPAA-enabled.  These commitments ensure you can build with confidence.  Get Started: Launch in 90 Days with Composable Commerce Essentials You may be thinking, this sounds amazing, but how long will it take to implement and go live?  How can I accelerate time-to-launch?  That’s where Composable Commerce Essentials comes in.  This “all-in-one” package enables you to fully implement a Composable Commerce solution that comes integrated with best-of-breed partners, for a fixed price, with a go-live in just 90 days.   Want to learn more about Composable Commerce Essentials? Explore Composable Commerce here
    Topics: integrations, deliver, promise, experiences, elastic, things, support, commerce, path, product, composable, frontend, team.
  • 7 of the Best Cities for Minority Entrepreneurs - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
    Topics: support, best, business, economic, entrepreneurs, organizations, city, cities, minority, owners, opportunities, diverse.
  • - At least 70 percent of small and medium sized business owners in Europe admit to lacking the confidence needed to scale their business in the digital realm. A large group of them needs help in optimizing their logistics, while others need assistance in VAT and customs compliance. These data come…
    Topics: online, navigating, scale, european, business, sme, smes, vat, sales, lack, owners, ecommerce, support, confidence, need.
  • 90% of Online Businesses Fail in Just 4 Months. You Can Avoid the Same Fate By Using These Strategies. - It's not catastrophizing when we think about potential failure; it's in fact a chance for any business to precisely see any outcome and prepare in advance.
    Topics: heres, support, avoid, customer, business, need, fail, reasons, marketing, customers, online, potential, businesses.
  • A Bright Future: SomewhereWarm Joins WooCommerce - Since 2011, extension developers SomewhereWarm have empowered thousands of store owners to do more with WooCommerce. Passionate advocates of WordPress and open-source software, they’re the team behind some of the most popular extensions available in the WooCommerce.com Marketplace today: Product Bundles, Composite Products, and Gift Cards.  Ten years on, we’re excited to announce that SomewhereWarm […]
    Topics: somewherewarm, excited, woocommercecom, support, marketplace, joins, team, terms, future, work, extensions, bright, woocommerce.
  • Amazon Prime Day 2021 Is June 21-22, and Kristen Bell Tells Us Why She's Partnered With Them to Promote Small Businesses - The ecommerce giant grew exponentially in the pandemic, but heading into its annual retail holiday, the emphasis (with some help from a few celebs) is entirely on how it elevates entrepreneurs.
    Topics: partnered, good, thats, promote, small, prime, amazon, support, business, owners, shes, tells, kristen, businesses, day, bell, wanted.
  • BVOH: ‘Merchants extremely dissatisfied with Amazon’s support’ - Almost eight in ten Amazon merchants in Germany don’t see the marketplace as a partner. But they also generate an average of 51.2 percent of their turnover through Amazon. German ecommerce association BVOH calls on Amazon to reform its relationship with merchants. It seems like most merchants that sell on… Continue reading
    Topics: selling, price, bvoh, support, dissatisfied, merchant, survey, merchants, amazons, amazon, relationship, sales, ecommerce, extremely.
  • Behind the Scenes with Addify — a Growing Marketplace Developer - How do you go from one sale to $100K per month? Go in-depth with Addify about their process, strategies, and why they sell on the WooCommerce Marketplace.
    Topics: marketplace, really, development, scenes, growing, addify, developer, extensions, products, developers, good, support, product, develop, woocommerce.
  • Best 10 Virtual Event Platforms To Host Your Next Event - Are you planning a virtual event and not sure which platform to use?
    Topics: virtual, features, host, events, registration, looking, platforms, support, youre, best, event, platform.
  • Best Email Template Builders for Any Email Marketing Goal and Budget - Email marketing is an undeniably powerful strategy for lead acquisition and customer retention.
    Topics: goal, best, design, emails, builder, support, templates, builders, tools, free, marketing, email, budget, template.
  • - The best free CRM UK companies can access is a crucial investment in the future of your brand. With the right customer relationship management tool, you can unlock the insights you need to strengthen your connection with your target audience.… Continue reading Best Free CRM in the UK (May 2022)
    Topics: access, free, sales, management, tools, customer, need, uk, marketing, support, crm, best.
  • Can Elastic Path Handle My Large Product Catalog? - It will come as no surprise that the adoption and growth of digital commerce continues to skyrocket amongst branded manufacturers. According to a recent Gartner Survey, digital commerce revenue increased by 25% from 2019 to 2021. And, 67% of respondents surveyed were powering both B2B and B2C Digital Commerce as part of their strategy. This survey data reflects what we see in market: more brands coming to Elastic Path with increasingly expansive and complex commerce strategies. This blog seeks to answer the common questions we receive from brands with growing digital commerce businesses who need an eCommerce platform that scales. We will cover: What does scalability mean for digital commerce? Common scalability concerns for growing brands How Elastic Path Commerce Cloud handles these common concerns What Does Scalability Mean for Digital Commerce? Gartner defines scalability as “the measure of a system’s ability to increase or decrease in performance and cost in response to changes in application and system processing demands. Examples would include how well a hardware system performs when the number of users is increased, how well a database withstands growing numbers of queries, or how well an operating system performs on different classes of hardware”. As more brands double down on digital, whether expanding to support new geographies, new brands, new business models, or new touchpoints– they need an eCommerce solution that can scale with them. Simply put, digitally-driven brands need commerce technology that will empower their growth and not hold them back. Scalable commerce technology maintains its speed as you increase your number of customers, SKUs, hierarchies, promotions, customizations, and attributes. Common Digital Commerce Scalability Concerns At Elastic Path, the majority of our customers have ambitious growth targets. In order to hit those goals, purchasing scalable commerce technology is key to their success. For this reason, we receive many questions during evaluation processes about our ability to scale. Some of the most common questions include: How many SKUs can you support? Will you be able to support my sale or Black Friday bandwidth increase? How many sites can I run from a single instance? Can I have multiple prices for the same product? Can you support multiple items in a cart or order? (especially relevant for B2B) Continue reading to learn how we stack up against the needs of growing digitally-driven brands. Understanding How Elastic Path Commerce Cloud Scales In summary, Elastic Path is committed to being the commerce technology of choice for our customers when they launch and as they scale. We are constantly improving our systems to handle the ever-increasing needs of brands. In fact, in the last fifty days we’ve improved the capacity of Elastic Path Commerce Cloud by 50%. If you’re evaluating commerce technology, you likely want to understand specifics. Based on the common questions mentioned above, there are a few key areas we will touch on when it comes to scalability. Let’s start with the most universally popular question across brands: “How many SKUs can you support” or “Can You Support My Large Product Catalog?” Our Catalog Composer and Product Content Management capabilities can support millions of SKUs. So, in short, the answer is YES! We can support your large product catalog. “Will you be able to support my sale or Black Friday bandwidth increase?” Yes, Elastic Path was built to scale for whatever high volume shopping days are part of your brand strategy, whether that be Black Friday through Cyber Monday, pop ups, product drops, or semi-annual sales. Our testing methodology includes twice daily performance tests to ensure that brand needs are being met, regardless of day of the week.These daily tests make up one small aspect of the robust program our Performance Engineering team has built to ensure success on your busiest days. A great example of this scalability comes from an Elastic Path customer who needs to support the sale of new iPhones when they drop. This leading US wireless provider and technology company successfully scaled to meet the increasing demands of consumers. On iPhone launch day, they were able to power 4k product calls/minute, 8k order API calls/ min, 60,000 devices sold (peaking at 3.5k in 15 mins), and 450 concurrent carts/min with 0 downtime. “How many storefronts can I run from a single instance?” Unlike other MACH solutions that have a limit of 500 storefronts per instance, with Elastic Path Commerce Cloud you can support an unlimited number of sites (or storefronts) from one instance. Brands who do not use Elastic Path and need more than 500 storefronts will have to pay for each additional instance. For some businesses, 500 may seem like a large number. But, for B2B businesses who need a unique storefront per account they often have 1,500-2,000 storefronts meaning 3-4 individual instances that need to be deployed and maintained. In short, this limitation ends up costing dollars and resources long term. At Elastic Path our solution was built to enable customers to use one instance and one centralized data source for all sites. This means that brands can support shared cart across brands, power large multi-account B2B digital commerce strategies with no extra cost, and eliminate the manual task of updating and managing products across instances.   See Catalog Composer In Action Check out our on-demand demo to see how Elastic Path Commerce Cloud makes it easy to manage unlimited unique catalogs for any business. Watch Demo The story of reMarkable demonstrates the ability of Elastic Path to support multiple sites running from the same instance. reMarkable, a manufacturer of digital notepads, came to Elastic Path looking for a partner to drive their planned launch and global expansion. In 8 weeks they scaled up from a pre-order site to a fully functioning commerce business running across 39 country-specific storefronts, in 10 currencies. And, during major product launches (like the drop of a new notepad) they scale to 70% increase in orders, with no problem. “Can I have multiple prices for the same product?” Yes. In Elastic Path Commerce Cloud you can create unlimited price books which means you can have multiple prices for the same product. Some examples of when this is important: You want to syndicate the same product assortment to eBay, Amazon, and Walmart but each channel has different pricing for the same products. You want to power your large B2B business where each account has different negotiated pricing for the same product assortment Both of these use cases can be natively supported with the price book capability in Elastic Path Commerce Cloud.   “Can you support multiple items in a cart?” Yes. With Elastic Path Commerce Cloud your customers can create unlimited carts and add up to 100 items in each. Based on our experience in market, we have found this limit to meet both B2B and B2C requirements. In summary, Elastic Path Commerce Cloud can scale to support your large product catalog, and so much more. With Catalog Composer and Product Content Management you have the control to create all the unique product experiences your brand needs to stay ahead of the competition and delight customers- no compromises required.
    Topics: need, path, digital, commerce, support, product, storefronts, elastic, brands, handle, catalog, large.
  • Can I Run Multiple Digital Business Models With One Commerce Platform? - Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. In this post we will: Explore this trend Discuss why Salesforce Commerce Cloud struggles to support multiple business Explain how we support all routes-to-market with one platform at Elastic Path The State of the Market: Majority of Brands Power Multiple Models And we aren’t the only ones witnessing this trend. In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity.   What Is Causing This Shift? Based on what we have seen and industry analysis, I think there are a few reasons why brands are embracing multiple business models: Opportunity to Drive Revenue: If you are able to successfully launch and manage multiple digital business models at once, your total addressable market increases. This means you have more people to sell to and therefore more revenue to collect. Of course, running multiple models will increase your total cost, but if done correctly, your margin will increase too.   Increased Acceptance of Digital: I sound like a broken record but, the Pandemic encouraged plenty of buyers and customers to come online for the first time ever. This is especially true for many B2B businesses who previously never had digital channels. With the onset of the Covid-19 Pandemic more B2B brands were forced into figuring out digital commerce since it was the only way to connect with their buyers. Since then, we have seen many of these brands updating or enhancing their eCommerce technology to meet new needs.   Ability to Leverage Existing Resources: While adding a new business model to your digital commerce strategy will always involve some effort, you have the benefit of being able to maximize existing resources. This includes everything from your existing supply chain to the technology that you have invested in and implemented. More often than not, these resources can be repurposed in some way when adding a new business model.     What is the Difference Between Salesforce Commerce Cloud & Elastic Path Commerce Cloud? Salesforce Commerce Cloud customers are turning to Elastic Path for a single platform for support their entire commerce strategy across B2B, D2C, and B2B2C. See the Comparison   Finding a Commerce Platform to Support Multiple Business Models I decided to write this blog because, as previously mentioned, we have seen a huge uptick in the number of brands specifically looking to run digital commerce for multiple business models. This means that we have been answering many questions about how we do this at Elastic Path versus how other commerce platforms do it. Consistently, this question seems to be focused around a Salesforce Commerce Cloud comparison. For the rest of this blog, I will speak to that in detail. Unpacking How Salesforce Supports Multiple Business Models At Salesforce, they have four separate platforms commerce. First, there are two B2B platforms, one comes from the Cloudcraze acquisition and one is an updated B2B commerce solution built on Salesforce Lightning (a component-based framework for app development) that will eventually replace Cloudcraze. Second, there are also two B2C platforms. The most famous is the acquired Demandware technology which is not, and never will be, built on Lightning since it is a legacy stack. Salesforce has also built a specific platform on lightning for B2B brands who want to add D2C. Plus, if you want to use CPQ, that is an entirely separate purchase not included in any of the above mentioned solutions. Are you confused yet? In short, this means that the vast majority of brands will have to select and work with two separate platforms. There are some key challenges with this approach: Multiple Disparate Commerce Teams: when you have separate platforms, you generally need separate teams with differing types of experience to run each technology. This can create a silo internally which, unfortunately, often leads to inconsistent branding experiences externally. And, while B2B and B2C experiences should be different, they should have some aspect of branding continuity across them.   Confusion: having multiple solutions can complicate internal communications, strategy conversations, and general organization. Often times managing these totally separate, but related, platforms creates confusion that interrupts internal productivity.   Cost: While your license cost may be the same whether or not you use one or multiple platforms, you will have to pay double for many other aspects of your strategy. For instance, two implementations, separate customizations across platforms, additional team members to work on each product, and more. There are some situations where you may be told by Salesforce that you can run both your B2B and B2C commerce on one platform. While it is technically possible, we would urge you to evaluate this approach with caution for a few reasons: You can technically support lite B2B with the legacy Demandware platform however it has severe limitations. A good example of this is that you cannot support true account-based pricing. While tiered accounts are available, it is impossible to set up pricing for different accounts who have specific negotiated pricing. Based on our experience, this is a pretty core feature for B2B brands and not supporting it would be massively detrimental.   On the other hand, you can support a lite B2C site with legacy Cloudcraze but, the storefront is incredibly basic and unlikely to meet the needs of any brand who wants to power B2C digital commerce. And, if you have aspirations to power omnichannel B2C experiences, this platform will simply not be robust enough for your needs. To summarize, while it is possible to support B2B and B2C with one Salesforce platform, the customer experience you could power for one business model would be very basic and likely involve an extreme amount of custom work to even come close to meeting your requirements. Unpacking How Elastic Path Supports Multiple Business Models At Elastic Path we believe that brands should be able to power their commerce business across business models, brands, geographies, campaigns, and channels with one platform. For that reason, we built Elastic Path Commerce Cloud to support every business model a brand may want to power today or launch tomorrow. While customers like Pella Windows & Doors and Hobie Cat power their D2C experiences on Elastic Path, others like eMed are selling their B2B products using the same platform. There are two key capabilities that make this possible. First, our Product Content Management capability allows brands to import, enrich, and organize their product data in whatever way suits them. This means that you can bring in product data for both B2B and B2C models (if different) from whatever external sources that you may have. Then, you can create unique pricebooks per model, or even per account in a B2B scenario. You have the ultimate flexibility to assign multiple pricebooks to the same product so that a B2C customer would pay $20, but B2B Customer A would pay $18 and B2B Customer B would pay $16. This is all brought to life by our Catalog Composer capability which allows you to compose unlimited catalogs from products assortments (known as hierarchies) and price books. These two capabilities give brands the flexibility to manage products, prices, and catalogs to support any business model from one place. And, for those who are concerned about how to get started with a Composable Commerce approach, at Elastic path we have Pre-Composed Solutions™ for B2B, B2C, and D2C to help you quickly launch with any business model. Pre-Composed Solutions™ are business-ready, complete solutions built on top of Elastic Path Commerce Cloud that pre-integrated core commerce capabilities, third party solutions (like search, CMS, and personalization), and any other customizations to bring a specific use case or business model to life in record time. By removing the manual effort of composing, or integrating, multiple technologies, these solutions minimize the risk of a Composable Commerce approach. Especially for those who need to power multiple business models.   To summarize, for any brand who currently runs multiple business models across digital channels, or for brands who plan to expand their digital routes-to-market in the future, I would encourage you to choose a digital commerce platform that makes supporting multiple business models as simple as possible. If you aren’t sure how to get started, one of our commerce experts would be happy to walk through your digital commerce strategy and provide some suggestions.
    Topics: run, elastic, business, b2c, digital, commerce, support, brands, platform, b2b, platforms, multiple, models.
  • - If you're a retailer and don’t yet have an SMS marketing tool to plan and execute your SMS campaigns, now's the time to start looking. Otherwise, you might risk getting left behind!  CartFox is one such SMS marketing platform. But… Continue reading CartFox Review: Can This SMS Marketing Platform Boost Your Sales?
    Topics: sms, sales, platform, youre, review, cartfoxs, service, customer, marketing, support, cartfox, messages, boost.
  • Castiron serves up a $6M seed round to support ‘food artisans’ - The pandemic hasn’t been easy for anyone, but the food service industry has been hit particularly hard. More than 90,000 restaurants and bars have closed, leaving workers unemployed in an already precarious industry. And those who kept their jobs faced the stressful demands of customer-facing work in a pandemic. In response to the changed industry […]
    Topics: tools, castiron, seed, artisans, josephson, whats, customers, round, food, building, users, techcrunch, businesses, 6m, support, industry, serves.
  • - There are a host of different payment platforms that you can partner with to process payments for your digital business. However, finding the right one is often difficult, especially when you consider the variable rates and different features offered by… Continue reading Checkout.com Review (2022) – Fees, Solutions, and Features
    Topics: major, risk, solution, fees, platforms, different, support, payment, payments, store, solutions, features, checkoutcom.
  • Choosing a Powerful Host for Your Growing eCommerce Store - Big stores need big solutions. From security and backups to traffic spike protection, see the must-have features in a great host for your online store.
    Topics: customer, growing, sales, choosing, host, traffic, storage, store, support, hosting, ecommerce, site, youre, powerful, company.
  • Choosing the Right WooCommerce Extensions - The right extensions make or break your store. But with seemingly endless options, how do you pick? Ask these twelve questions to choose the best ones!
    Topics: right, choosing, support, good, site, using, live, youre, extension, woocommerce, features, extensions.
  • Complete Guide to Google Ads Support - Whether you’re a complete beginner or an experienced Google Ads user, issues and concerns can arise at any time. Are you having trouble with your campaigns? Don’t know how to start and complete your Google Ad account? Google Ads customer service has the right answers. However, it can be pretty challenging to search the internet for ... Read more
    Topics: google, ads, guide, support, phone, gmt1, 7am, complete, 6pm, 9am, account, youre.
  • Customer care as a service: Outsourcing can help your startup wow clients 24/7 - When should you consider outsourcing customer care, and what should you look for? Here's an overview on how startups are leveraging customer care as a service (CCaaS).
    Topics: startup, demand, clients, business, outsourcing, startups, help, customer, wow, support, service, care.
  • Do you want to export? eBay launches its second round of support for Mexican SMEs - eBay will invest 5 million pesos to help small and medium Mexican companies accelerate their export process.
    Topics: program, launches, mexican, smes, businesses, online, round, export, second, store, ebay, support, business.
  • Dutch 10XCrew acquires marketplace agency Vorwärts - Online marketing agency 10XCrew from the Netherlands has acquired Vorwärts, a German Amazon agency. Both companies are specialized in direct-to-consumer strategies and online marketplaces like Amazon and Bol.com. The acquisition of Vorwärts, which took place on January first, shows the international ambition of 10XCrew. As a marketplace agency, Vorwärts supports… Continue reading
    Topics: agency, support, acquires, strategies, marketplaces, expanding, acquisition, online, amazon, dutch, 10xcrew, marketplace, vorwärts.
  • Ecommerce Chatbots 101: What Are They And Do You Need one? - There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying. They demand convenience and speed and are more than willing to find an alternative when they have negative experiences, or their expectations aren’t met. When only 9% of consumers today say they’re brand loyal, it’s vital that companies make it as simple and frictionless as possible for customers to connect with their business. Whether they’re purchasing a product for the first time, a returning customer looking to connect with support or return products, businesses need to provide positive, seamless experiences. This is why chatbots have become such a hot commodity for ecommerce companies. According to drift, they are the fastest growing brand communication channel. Gartner even predicted that chatbots would power 85% of customer service interactions by 2020 and Nielsen found that 56% of online shoppers said they preferred to resolve issues through messaging apps than call customer service. Chatbots can even act as another purchasing pathway. In fact, ecommerce chatbot transactions are projected to amount to $112 billion by 2023. In this post we will dive a little deeper into chatbots and answer some of the top questions you might have, including: What are ecommerce chatbots? Why you should be considering them How chatbots work How to determine your chatbot strategy Examples of killer chatbots in action today What is a chatbot? So what is a chatbot? A chatbot is a computer program designed to simulate human conversation, either as voice or text communication. They allow consumers to quickly and digitally interact with companies, without having to talk to a real person. In many cases, chatbots are artificial intelligence (AI)-based programs designed to provide answers or support for consumers based on pre-defined programs or specific keywords. They can also however, help facilitate live conversations between businesses and customers, speeding up response times to support inquires and improving the overarching consumer experience. What are the benefits of chatbots in ecommerce? According to HubSpot, 90% of customers rate an “immediate” response as essential or very important when they have a customer service question. 60% of customers define “immediate” as 10 minutes or less. Having the ability to answer questions 24/7, either automatically or via live chat, is the number one benefit of chatbots according to consumers (source: Drift). However, there are several other advantages, especially for ecommerce businesses: Boosted revenue through conversational commerce. This includes enabling a full cart & checkout process through chatbots, whether that’s in Facebook messenger or other social media pages, in messaging apps or event over text. Reduced abandoned shopping carts. You can trigger your bot to send a private message to consumers that never finished checking out a reminder and request to complete their purchase. According to chatbot magazine, Using abandoned cart chatbots alongside Messenger boosts eCommerce revenue by 7-25%. Prevent returns. Ecommerce chatbots can preemptively intervene in a shopping process that might go wrong based on certain behaviors. Save on customer support costs and give your team time back. According to IBM, chatbots can save businesses as much as 30% on customer support costs. Setting up chatbots to cover the basic support questions that you get over and over again will help you avoid having to consistently answer them live, meaning your team can focus on the more difficult inquiries, and you don’t have to hire more staff. Personalize shopping. Personalized recommendations are one of the most important features a business can leverage, and chatbots are one way to deliver them. According to Accenture, 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Depending on the complexity of your bot, you can use it to understanding a customer’s preferences and cater product recommendations accordingly. Chatbots will ultimately help alleviate some of the most frustrating experiences online shoppers face, including hard to navigate sites, poor search experiences, the inability to find answers quickly, and poorly designed mobile experiences. How Chatbots work A key differentiator between chatbot tools is whether they’re rules-based scripting or leverage learning algorithms and natural language processing. Chatbots are programmed with conversation trees, a mapping of “bot says / user says” dialogs. Responses can be closed (predetermined) or open (type a question/response), or a mix of both. Image: Chatteron.io Demo Scripted scenarios are great for common customer support inquiries that can easily be served by quick answers or links to shipping and return policies, or similar content. Of course, this limitation may leave customers unsatisfied. Some rules-based chatbot tools allow you to transfer a user to a live agent if their questions can’t be resolved by the bot. More nuanced chat requires natural language processing to infer intent and to map open responses to bot replies. A chatbot using NLP (natural language processing) looks at a user’s utterance, parse out entities to infer intent. It then matches intent to predetermined intents you create, such as “showGifts.” Utterance is what the user says. For example, “I’m looking for a gift for my 3-year old son.” Intent is what it sounds! It’s what your user most likely wants to know or do. Entities are data buckets that include keywords and phrases with similar characteristics that modify user intent. For example, “gift ideas,” “gift suggestions,” “gift recommendations,” “gifts,” “best gifts for,” “presents for,” “present recommendations.” And “3 year old son,” “three year old boy” “3 yr old,” “toddler boy,” “son,” et cetera. Natural language programming can match intent to pre-built responses more flexibly than rules-based bots. But NLP without a machine learning component falls short of truly being “AI-driven.” AI chatbots will recognize patterns and optimize itself based on user interaction and feedback, but often require human training to fine-tune their algorithms. *Chatbot solutions that use NLP but don’t include training capabilities are not considered AI chatbots in this guide. Whether you choose a rules-based, NLP-enabled or full-on AI chatbot solution, be prepared to invest time in mapping out and scripting conversation trees, building sets of entities and defining intents. Many chatbots offer pre-built templates to guide your conversation, but still require contextual input from you. Also, keep in mind good AI requires more training before release than people think. Natural language processing doesn’t just “know everything” out of the box.   Looking to commerce enable your chatbot? Join the many brands leveraging conversational commerce today. Chat with an Elastic Path expert to see how our headless solutions will help. Go to Post Determining your chatbot strategy There are a few types of chatbots to consider, and which route you choose will depend entirely on your business strategy. You may want to enable support, personalized shopping, or even transactions from within your bot. You may also decide at the end of the day that you want your bot to be purely informational, helping users find resources and answer questions themselves. Minimum viable chatbot If your goal is simply to make live help available 24/7, relieve chat agents of the 70% of questions that can be handled by a chatbot, or configure light product recommendation dialogs, you’ll be covered by any business-user friendly, self-service tool. Most support Facebook Messenger and/or your own site widget, and many use natural language processing to match responses to intent. Facebook Messenger Marketing If chat is one part of a larger Facebook marketing strategy, including cart recovery, automated sequencing (remarketing) and ads, look for platforms that include these tools. Advanced chatbots If you see conversational commerce as a key initiative, you want more flexibility to train your AI, deploy to multiple messaging platforms, devices and touchpoints, and own your code. Look for a build framework that jives with your platform, cloud services and IT’s preferred programming languages. Choose your Channel(s) You may opt to host your own chatbot, or leverage third-party messenger applications such as Facebook Messenger, WhatsApp, WeChat, Telegram, KiK or Skype. You may also want to jump into voice commerce, integrating with Alexa or Google Assistant. Why use Facebook Messenger Chatbots First-movers like 1-800-Flowers, ASOS, Sephora and Nike have all embraced Facebook Messenger, thanks to its high user adoption rates and in-chat purchase capabilities (63% of shoppers are willing to buy through SMS). Messenger chatbots support natvie payment through Facebook Pay (US only) or Stripe. Image: ChatbotGuide.org An added benefit -- whether a visitor engages with your Facebook chatbot or not, they can be retargeted through Messenger with offer codes, cart recovery messages, back-in-stock alerts and other notifications (with up to 80% open rate). Some Facebook chatbot vendors described below allow you to build and manage segmented “automated sequencing” campaigns in addition to building chatbot scripts. Why use your own chatbot To ensure all-inclusivity, consider using your own chatbot. You can use multiple bots, but keep in mind the impact on performance when running multiple scripts. You may choose to leverage Facebook Pixels for Messenger retargeting without using a Messenger bot as your on-site concierge. Why explore voice commerce While only 2% of Alexa owners made a voice purchase in 2018, voice-enabled commerce has since become a touchpoint within a broader shopping journey. Just over ten percent (10.8%) of digital shoppers used Alexa for shopping in 2020. 47% of smart speaker owners (around 25 million in the US) use voice assistants for product search and research, and 43% use them to make shopping lists. If you want to get in early on this action (like Walmart’s Voice Order), consider building Alexa Skills or Google Assistant applications. Identify Your Must-have Ecommerce Chatbot Features Regardless of whether or choose to build or buy your bot, you should know your must-have features before you get started. Make note of any of the following that apply to your project: Team collaboration Voice capabilities In-chat payments Live chat takeover Integration with email, CRM, accounting, analytics, etc Ability to train your AI Extensibility to devices, systems and third party platforms Multi-language support Tagging and user segmentation Remarketing and SMS notifications Built-in user and A/B testing Many bot options offer features that can address the above list Drag & drop UI Developer support 3 Examples of Chatbots in Action With the general growing acceptance of chatbots from customers, they have quickly become a staple channel for brands across a wide array of industries. 34% of online retail store customers accept AI chatbots, more so than in any other industry. While retail businesses and their consumers might have been some of the earliest adopters, we are seeing companies in a wide array of industries including travel, leisure, banking, and finance, implement chatbots as a part of their overarching business strategy. Lulus Popular online clothing retailer Lulus leverages their website chatbot to help customers understand more about what size will fit them, answer questions about tracking & orders, give stylist advice, and even offer specific bridal support.   Bank of America Bank of America, one of the leading banking brands today, offers a personal financial assistant, called Erica, that can be access via their online portal or through their mobile App. With Erica, users can quicky look up their bank account information, recent activity, pay bills, schedule appointments, report fraudulent activity, or request budgeting support. Users can also set up bill reminders, monitor recurring payments, or even credit score changes with FICO Score Insights. Erica reached 7 million users by 2019, one year after debut, and completed over 50 million secure client requests. .        Sephora Beauty giant Sephora is at the top of our list for a number of different ecommerce experiences, including providing one of the world’s leading omnichannel ecommerce experiences, and their chatbot is no exception. Sephora actually offers three different chat experiences, two on Facebook, and their Kik bot. Between the three, customers can book in-store beauty appointments, leverage the brand’s iconic AI Color Match (an experience allowing customers to find the best shade of makeup for their skin tone), find tips and how-to videos, and read reviews. In implementing Kik, Sephora noted that once a user engages, they will send on average 10 messages a day. Conclusion Chatbots are HOT. They help brands build better customer engagement by enabling them to answer questions or support inquires quicker, provide personalized recommendations, and can improve the bottom line by facilitating in-chat commerce and reducing returns and abandoned shopping carts. Any business looking to boost brand loyalty and revenue should consider adding a bot to their channel mix.
    Topics: need, messenger, shopping, chatbots, bot, chatbot, ecommerce, support, facebook, customers, user.
  • Ecommerce financier Wayflyer raises 62 million euros - Wayflyer, an Irish company that offers financing to ecommerce companies, has raised 62 million euros. The funding comes just 14 months after the startup launched its first product. Wayflyer wants to enter multiple new markets in the coming months. According to Wayflyer, the fact it raised so much money so… Continue reading
    Topics: euros, markets, funding, company, product, wants, wayflyer, ecommerce, million, raises, financier, months, support.
  • - Today, we’re exploring the various features and capabilities included in the range of Ecwid pricing plans available to today’s ecommerce brands. With Ecwid, companies can start selling online almost instantly. The platform includes tools for not only building your online… Continue reading Ecwid Pricing Plans 2023: Packages, Fees, and Add-on Costs
    Topics: store, fees, packages, support, plan, business, pricing, month, costs, tools, ecwid, youll, addon, plans, free.
  • - Ecwid vs BigCommerce: Which solution should you invest in for your company? Both of these tools have proven to be powerful solutions for ecommerce retailers in the past. They both offer their own website building capabilities, access to a range… Continue reading Ecwid vs BigCommerce (2023): Which is Best for Ecommerce Brands
    Topics: website, brands, vs, bigcommerce, ecwid, plan, best, tools, access, options, features, ecommerce, support.
  • - Ecwid vs Wix: which option is actually best for your online business? Both Ecwid and Wix are powerful, and popular software tools, designed to help companies create and grow their online presence in the digital world. They’re both considered relatively… Continue reading Ecwid vs Wix: Which Site Builder is Right for Your Business?
    Topics: website, vs, builder, products, features, online, wix, sell, tools, site, support, right, ecwid, ecommerce, business.
  • Elastic Path Summer Product Innovation Recap - As the summer continues to wind down and fall begins to creep in, we have a lot of new things to look forward to. Some of us are getting ready to go back into offices; sending our kids back to school; starting new journeys; and long awaiting the normalcy to gather for holidays with our loved ones. But even with all these new beginnings, one thing remains the same, consumers will be SHOPPING - And as such Elastic Path continues to innovate and make updates to our products to ensure that brands are able to provide the best eCommerce shopping experiences for their customers. This summer at Elastic Path, we focused primarily on enhancing existing feature capabilities within Elastic Path Commerce Cloud. These enhancements address a variety of concerns from locale support to advanced pricing. While we have made a plethora of changes, this article focuses on the major updates to the solution. These include: The Launch of Catalog Composer Account Management Enhancements Advanced Pricing Support Product Content Management Enhancements And Promotion Enhancements. With the release of these new innovations, Elastic Path is making it easy to support your complex eCommerce strategy across multiple business models such as B2C, B2B, B2B2C, and DTC. Learn more about all of our product innovations here.   Catalog Composer The traditional catalog management we see today was built over a decade ago, before brands had even begun to think about addressing multiple geographies, deploying multiple touchpoints, and launching multiple brands all under one umbrella. Therefore, there’s no surprise why addressing the aforementioned concerns have been so difficult. Traditional catalog management, until today, has been extremely rigid, and usually results in brands spending excessive time and money to customize their unique catalog needs, only to still delay time to market and hold back the organization. Catalog Composer by Elastic Path, previously introduced as a part of Product Content Management in March, alleviates these complexities by leveraging the industry’s only decoupled catalog architecture, to empower brands to rapidly compose and continuously optimize products and pricing into unlimited, unique catalogs across all your routes-to-market such as multiple brands, accounts, geographies, touchpoints, and business models. Catalog Composer will be key in managing catalogs across your B2B, B2C and B2B2C business models 5x faster than any other eCommerce solution. Learn more about Catalog Composer   Account Management Enhancements Elastic Path Commerce Cloud previously only leveraged Open ID Connect to enable user authentication with external identity providers such as Okta and Ping. However, we have now implemented a new password profile support that enables users to log in using a username and password, instead of only relying on an OpenID Connect profile. Now your team has the ability to create user authentication info to be associated with either Password Profiles or OpenID Connect Profiles. These APIs can also be used for account member authentication. Explore more about Account Members with Password Profiles   Advanced Pricing Support In a competitive market, eCommerce owners are always thinking of ways to stay ahead of the competition and increase their value. One such way we see this done is by deploying a variety of pricing strategies. Elastic Path has released both Volume Pricing and Sales Pricing to help with your strategies. Volume Pricing now allows you to offer different pricing for minimum quantities of items that your customer purchases. This means when a customer has added a sufficient quantity of an item and meets the minimum quantity specified, all items in that cart will be discounted. On the other hand, Sales Pricing grants you the ability to advance-schedule the specific time and date for sale prices books to go live. This will be great for stores that want to schedule season pricing in products without creating a new pricebook or catalog request. Explore more about Volume and Sales Pricing     Product Content Management Enhancements Since the launch of Product Content Management, customers have found it so easy to import, enrich and organize their product data in one central location. To make Product Content Management more customizable, we have added templates and attributes to configurations, support for multi-byte languages and locale support. Templates and attributes allow you to attach a specific set of custom fields to your products in Product Content Management. Multi-byte language support extends Product Content Management to support languages such as Chinese, Japanese and Korean characters, making your offered languages more inclusive. And lastly, locale support allows you to localize product names, descriptions and other strings if your store supports multiple languages. Explore more about Product Content Management enhancements     Promotion Enhancements Promotional offers play a major role in a customer’s shopping cycle and can make a significant difference in cart value. Elastic Path has updated and added new promotions to be offered throughout your eCommerce journey. Bundle Discount - Bundle discounts allow your team to offer bulk discounts when selected products are purchased together. Free Gift Discount - Free Gift discounts allow your teams to offer a free item when a specific product or a group of products are purchased. Usage Per Line Item - Usage Per Line Item promotions grant your team the ability to set usage per line item for all promotion times. This allows you to limit the buyer to use the promotion for a specific number of times. Max Application Per Cart Limit- This promotion update allows your team to limit the quantity available for purchase at the promotion price.   Elastic Path Commerce Cloud is equipped with a variety of other promotions that you can explore here. We are thrilled to continue innovating here at Elastic Path. If you would like to keep up to date on our newest product innovations, explore our product innovation page for major updates and our product changelog for all major and minor updates.
    Topics: elastic, product, content, summer, multiple, path, recap, innovation, management, catalog, support, pricing, products.
  • Electronic commerce: 4 tips to boost your business on the internet - Although digitization is an advantage over businesses that only offer physical sales, various businesses face the challenge of making their e-commerce stand out and generate the expected results.
    Topics: businesses, digital, customers, business, support, offer, experience, opportunities, data, commerce, internet, boost, tips, electronic.
  • Enterprise escalator Impact Rooms rises to prepare African startups for growth and investment - A few years ago, at the start of the fintech services boom in Africa, Oliver Blantern got an opportunity to work in the continent offering advisory services to high-growth startups. For slightly over three years his company, Riverhouse Technology, helped the emerging tech firms in talent sourcing and acquisition. The trained lawyer did all this […]
    Topics: prepare, startup, enterprise, startups, capital, growth, techcrunch, investors, companies, rises, africa, support, escalator, impact, work, investment, rooms.
  • Equinox Champions the Anti-Resolution - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
    Topics: social, help, antiresolution, champions, marketing, support, members, resolutions, equinox, fitness, wellness, month.
  • Fintech startup SellersFunding raises $166.5M in equity, credit round to support e-commerce sellers - SellersFunding created a lending and financial services platform to streamline global commerce for thousands of marketplaces, including working capital, cross-border cash management and taxes.
    Topics: company, pero, sales, credit, payments, sellers, marketplaces, techcrunch, equity, ecommerce, startup, fintech, small, round, fees, million, support, raises, sellersfunding.
  • For Fragrance One, It’s Selling without Smelling - Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances.
    Topics: kickstarter, dont, fragrances, smelling, compliments, jeremy, brand, im, support, selling, fragrance, sell.
  • From movies to shipping, AWS is driving Amazon’s revenue diversification - Put simply: Most of Amazon’s operating income came not from selling stuff, but instead from selling compute and storage.
    Topics: revenue, business, techcrunch, amazon, run, amazons, shipping, cloud, aws, billion, diversification, operating, selling, results, driving, movies, support.
  • Gradient, 10xFounders back Zowie’s no-code, e-commerce customer service tool - Customer service tickets tend to fall into the same few buckets — returns, refunds or quality control questions. Not only are these repetitive, but it leaves little time for customer engagement on more complex requests, like relaying information on products or helping a customer find the best product for them. Maja Schaefer and Matt Ciolek, […]
    Topics: ecommerce, nocode, zowies, gradient, service, techcrunch, customer, company, support, questions, 10xfounders, product, sales, tool, zowie, schaefer, looking.
  • - In today’s Happyfox review, we’re going to be looking at one of the helpdesk solutions gaining significant attention in today’s market. Headquartered in California, Happyfox delivers a selection of Software as a Service support platforms, including a comprehensive helpdesk. Although… Continue reading Happyfox Review (2023): Everything You Need to Know
    Topics: actions, happyfox, service, helpdesk, need, ticket, know, review, agent, tickets, customer, support, management.
  • How AI Can Improve Your Customer Experience [New Data + Tips] - 62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity.
    Topics: ai, content, service, sales, experience, tips, data, improve, customer, support, help, customers.
  • How Brands Succeed on Reddit - Social platforms are key marketing channels for ecommerce sellers. Among those channels is Reddit, which is chock-full of reviews that attract shoppers. I addressed last month the benefits of Reddit to online sellers.
    Topics: subreddit, brands, microsoft, reddit, succeed, spotify, post, users, questions, redditors, support, popular.
  • How COVID-19 Impacted Customer Service & What's Next [Data + Expert Tips] - We all know the importance of customer service for retaining customers and scaling a business — and it's only increasing in value over time.
    Topics: support, team, tips, reps, pandemic, data, covid19, impacted, told, remote, expert, service, whats, teams, customer, customers.
  • How Ecommerce Businesses Build Healthy Relationships With Customers - A customer walks up to your store. What’s the first thing you do? Ask them what they need? Show them a few choices that are trending? Let them check the store out before reaching out to them?
    Topics: customers, build, support, customer, online, improve, experience, business, relationships, provide, businesses, healthy, ecommerce.
  • How Elastic Path Empowers the Developer Community - In the world of e-commerce, Elastic Path has been driving technology forward. Providing amazing API-first solutions, and leveraging modern development techniques from microservices to edge computing, Elastic Path empowers developers to build robust websites and applications. Elastic Path's success is driven by adoption from the developer community. Let’s explore how Elastic Path fosters a vibrant ecosystem of passionate developers, providing the tools, resources, and support they need to succeed in the ecommerce space. By nurturing a strong developer community, Elastic Path not only stays at the forefront of ecommerce technology, but also helps shape the future of digital commerce. So, let's dive in and discover how Elastic Path is championing developers and enabling them to bring their best ideas to life. Just read the docs! At this point, “Just read the documentation”, has become a meme within the developer community. There is nothing worse than having no documentation, incomplete documentation, or unintelligible content auto-generated from the source code. This is why proper and complete documentation is at the heart of Elastic Path's developer resources. Elastic Path has a team of full-time documentation writers constantly augmenting and improving the content. This is crucial for developers to get up to speed with the platform and maximize their productivity. One of the key aspects of the documentation is the comprehensive collection of guides and tutorials available. These materials cover everything from getting started with Elastic Path to in-depth explanations of advanced features and use cases, ensuring developers have the information they need. Documentation needs to go deeper than surface level information. Elastic Path's API documentation is meticulously crafted, offering clear and concise explanations of all available endpoints, parameters, and expected responses. The documentation also covers business requirements and non-API aspects including data modeling. This makes it easy for developers to understand the capabilities of the platform and seamlessly integrate Elastic Path into their applications. Elastic Path also offers an online learning portal that contains both developer and architect courses. These courses allow developers to get up to speed quickly with comprehensive technical content. With a combination of videos, hands-on exercises, and interactive content, it’s a great place for developers to learn the products and tools available. SDKs and Tools While it’s possible to call an API directly through code, having a set of tools and SDKs simplifies both experimenting with the APIs and the final code. Elastic Path has a comprehensive JavaScript and Typescript SDK available. There is also a host of language-specific SDKs available on GitHub to help simplify the development process and ensure developers can work in their preferred programming languages. These SDKs cover common tasks, reduce boilerplate code and allow developers to focus on specific business functionality instead of re-inventing the wheel. Recognizing the importance of practical examples, Elastic Path’s GitHub also provides a collection of samples and starter projects that demonstrate how to leverage the platform's features. These resources serve as a valuable reference for developers, helping them to quickly grasp key concepts and apply them to their own projects. By learning from real-world examples, developers can gain a deeper understanding of best practices and avoid common pitfalls. Integration with popular development tools is another critical aspect of Elastic Path's support for the developer community. A full Postman collection is available to help navigate the API in familiar software. This postman collection is compatible with Insomnia. In addition, examples are provided on GitHub for calling the APIs through the VSCode REST extension for even more flexibility in testing and experimenting with the Elastic Path Commerce Cloud API. These options not only enhance productivity but also enables developers to leverage the full range of tools and services they are already familiar with, further reducing the learning curve. Developer communication and support A key aspect of Elastic Path's commitment to empowering the developer community is providing active spaces for communication and support channels where developers can engage with each other and with Elastic Path experts. Elastic Path is launching a dedicated Slack Community for developers. In this community developers can ask questions, share knowledge, and collaborate on challenges they encounter while working with the platform as well as gain guidance from Elastic Path employees. For live content, Elastic Path hosts frequent webinars and workshops. These events cover a variety of topics, ranging from new features to best practices, ensuring that developers stay informed and up to date. Elastic Path also offers highly skilled technical support to assist developers in resolving any issues they may face. Furthermore, developers can benefit from collaborating with experts working in Elastic Path's Global Services department, who possess deep knowledge of the platform capabilities and digital commerce industry knowledge as veterans in the space. To extend its support beyond individual developers, Elastic Path has established a robust partner program that supports agencies and solution integrators. This program gives partners the support they need including resources and training to help them deliver amazing ecommerce solutions. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial Open source Every developer loves and relies on open source, that includes the developers at Elastic Path. The company recognizes the value of open-source development and actively supports the community. One of the ways Elastic Path fosters community-driven development is by promoting and participating in open-source initiatives related to its platform. This approach not only helps to improve the overall quality and functionality of Elastic Path's offerings but also provides developers with a broader range of tools and capabilities to enhance their e-commerce solutions. This includes the 30+ repositories on Elastic Path’s GitHub page as well as community created projects. To further acknowledge and celebrate the vital role developers play in the Elastic Path ecosystem, the company is launching a new Most Valuable Professional (MVP) program in 2023. This program will recognize key contributors who make significant impacts in the developer community, especially around open source. By offering recognition and rewards to these outstanding individuals, Elastic Path aims to inspire more developers to contribute and collaborate within the community. Expect to hear more about recognized MVPs later this year. Elastic Path's developer outreach programs Elastic Path actively engages with the developer community through various outreach programs designed to inspire, educate, and facilitate knowledge sharing. One such initiative is the recent Hackernoon Writing Contest, where developers are encouraged to share their experiences, insights, and success stories related to ecommerce and web development. This contest not only recognizes and rewards outstanding content but also fosters a culture of knowledge sharing and collaboration within the community. Elastic Path also sponsors DZone surveys and roundtables, funding valuable input on industry trends. These roundtables bring together experts from different companies and backgrounds to share their unique perspectives on technology. The Elastic Path blog is an excellent place to learn about ecommerce and contains a wealth of knowledge. Elastic Path also contributes information content to the places developers frequent most, including Hackernoon, DZone, dev.to. By contributing articles Elastic Path can share valuable insights and practical guidance on a range of topics beyond ecommerce. Developer feedback Elastic Path believes that developer feedback is key in creating the best possible digital commerce solution. By gathering input from the developer community, Elastic Path can quickly identify areas for enhancement and stay abreast of the changing tech landscape. This feedback loop drives continuous improvement, innovation, and allows the product roadmap to tightly align with the needs of its users. There are multiple ways for developers to provide feedback or submit feature requests. These include support, customer success, and developer relations. Developers have multiple ways and options to voice their opinions and contribute to the platform's development. Elastic Path also participates in developer events and conferences. This includes speaking on various topics, sponsoring a booth, or simply attending to interact with the event. These events provide even more opportunities for developers to connect with Elastic Path employees, share their experiences, and discuss what is happening in the ecommerce technology space. Looking forward Elastic Path has developers at its core, success is tightly coupled to ensuring developers succeed in building exciting new digital shopping experiences. Extensive documentation, robust tools, communication channels, open-source collaboration, and valuable outreach programs, make up the actions, but this developer-centric mindset funnels through the culture of the entire company. Expect Elastic Path to double down on developers and invest even more in the developer community. The company's vision for the future includes expanding its offerings, enhancing its platforms, and making it even easier for developers to learn and build. As the ecommerce landscape continues to evolve, Elastic Path and its developer community will play a crucial role in shaping the future of digital commerce. This tech-forward, developer mindset is what keeps Elastic Path at the forefront of ecommerce technology and leader in the space. Having already pioneered API-First and Composable Commerce, it’s exciting to see how Elastic Path will shape the industry in the future.  
    Topics: support, ecommerce, elastic, developer, paths, developers, path, tools, documentation, community, empowers.
  • How Elle Liu Turned a Rough Night’s Sleep into a 7-Figure Ecommerce Brand - Elle Liu was a hot sleeper and often had her slumber disrupted by uncomfortable cotton sheets. She decided to turn this peeve into a 7-figure ecommerce brand called Eucalypso, which creates sleep-friendly, earth-friendly bedding from eucalyptus fibers.More
    Topics: marketing, eucalypso, elle, liu, product, lot, sleep, social, 7figure, support, brand, nights, ecommerce, rough, cotton, business, turned.
  • How Online Retailers Can Recreate the In-Store Experience and Drive Sales - Customers are prioritizing experience when it comes to online shopping, and to meet those expectations, business leaders and entrepreneurs need to focus on these two things.
    Topics: retailers, online, consumers, conversational, customer, experience, instore, feel, support, customers, commerce, shopping, recreate, sales, drive.
  • - The market for live chat software is predicted to increase to $1.7 billion in 2030. Couple this with LiveChat’s own studies that show that “customers expect to chat online with businesses,” and the takeaway is clear: failing to provide this… Continue reading How to Choose the Best Live Chat Software for Your Business (2023)
    Topics: live, chat, choose, features, tools, customer, business, customers, month, chats, support, software, best.
  • - If you’re looking for ecommerce platforms that are generally easy to use and don’t require an upfront payment to launch a store, chances are you may have come across Wix in your search. Wix is an ecommerce platform that’s used… Continue reading How to Contact Wix Support in 2023
    Topics: option, specific, need, youre, information, support, youll, wix, issue, services, contact.
  • How to Increase AOV & Support Inventory Management with Nested Bundles - At Elastic Path, we aim to simplify the lives of merchandisers by giving them the control to unleash their creativity and innovate without reliance on IT for custom work. We also recognize the important role merchandisers play in supporting revenue goals and digital growth for brands. Forrester shows that implementing an effective bundling strategy can help increase revenue by up to 30% and increase AOV by 20%. That’s why we’ve built upon our bundling capabilities with bundles of bundles or “nested bundles”.  In this blog, I’ll share how nested bundles work and how you can use this strategy to support your business goals. What are nested bundles? A nested bundle is a bundle that is contained within another bundle. A nested bundle can either be a fixed bundle where there are pre-selected groups of products for shoppers to purchase or they can be dynamic, where customers can select their desired products within the bundles.  What is a use case for these bundles? Let’s say you are a brand selling products for babies and young children. You have a bundle for a silicone feeding set which includes a bib, plate, bowl, cutlery, and a sippy cup for a discounted price. However, you’re having some challenges getting rid of excess inventory for your baby meal prep bundle which includes a food processor, freezer tray, and glass tupperware jars.  To combat the excess inventory, you can merchandise a nested bundle where you combine the items within each bundle and give your customers the ability to select which items from each bundle they would like to purchase. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial Benefits of Nested Bundles As mentioned in the example above, creating nested bundles is a great strategy for reducing excess inventory. Consumers are more likely to purchase groups of products that are discounted than if the item was sold at a higher price individually. This also helps to increase average order value, or AOV. Because you’re selling two bundles at the same time, you’re increasing the amount of items purchased at once,  which inherently will boost your AOV. Moreover, nested bundles are a more efficient way of bundling multiple groups of products. Instead of having to merchandise and rework a new large bundle that includes all of the items you would like to sell together,  with nested bundles, you are able to save time by leveraging the work you’ve already done. Simply add the two existing bundles together. In addition, nested bundles are also just another creative way to merchandise products. This means you’re bringing fresh, innovative strategies to market which helps to meet the needs of your customers. If you’re interested in learning more about how Elastic Path is supporting brands like yours, check out our quarterly product update blog.
    Topics: management, path, elastic, aov, products, work, nested, items, increase, free, youre, bundles, inventory, support, bundle.
  • - Powerful customer relationship management (CRM) and project management (PM) tools are pivotal to business success. From understanding customer journeys to eliminating repetitive tasks, these tools help streamline and enhance workflow processes. HubSpot and Monday.com are two of the most widely… Continue reading HubSpot vs Monday.com (2023): A Detailed Comparison
    Topics: customer, tools, management, comparison, project, marketing, support, hubspot, detailed, vs, enterprise, mondaycom, sales.
  • - HubSpot and Salesforce are two of the biggest names in the Customer Relationship Management (CRM) world today. What makes them CRM juggernauts is their drive to constantly enhance interoperability through third-party integrations and partnerships.   Even though the tools have similar… Continue reading HubSpot vs. Salesforce: A Detailed Comparison
    Topics: tools, crm, platform, comparison, marketing, hub, support, hubspot, detailed, vs, free, salesforce, sales.
  • Katrina Kaif And KL Rahul Backed HyugaLife.com Raises $5 Million - According to the company, the investment will support the upcoming launch of AI-powered Assisted Sales, enabling the development of cutting-edge tools and technologies that assist customers in making informed purchase decisions
    Topics: million, hyugalifecom, kl, round, health, wellness, launch, rahul, funding, kaif, katrina, support, investment, making, backed, raises, products, vision.
  • - Understanding LiveChat pricing is crucial if you’re planning on investing in this popular chat-based customer service tool for your company. Like many innovative chat options, LiveChat comes with a range of packages to choose from, to ensure companies of every… Continue reading LiveChat Pricing: The Complete Guide for 2023
    Topics: access, guide, complete, livechat, customer, chat, team, service, pricing, support, plan, tools.
  • - In today’s LiveChat vs Olark review, we’re looking at some of the core features and functionalities of two of the most popular tools in the live chat marketplace. In today’s customer service landscape, live chat is becoming an increasingly popular… Continue reading LiveChat vs Olark: A Simple Guide for Beginners
    Topics: chat, send, guide, simple, beginners, olark, livechat, agent, features, team, support, vs, customers, customer.
  • Merchandising for Today's Omnichannel Shopper - In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue  for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience. Enter online eCommerce merchandising; what was once solely focused on end caps and unique displays, audio/visual, in-store demos, and amply stocked shelves has now transitioned to the digital world. How do we create the same engaging content online to drive the customer through the buying process? Today’s shopper is now demanding an omnichannel experience; so the journey must seamlessly integrate a mix of the in-store and online components. Eye-Catching Homepages to Mirror the Buyer Think of your favorite retailers and what you like about their online presence; do they provide quality imagery, engaging color schemes, great copy, or drive offers front and center to the homepage so you don’t miss the deal? Does this same look and feel weave through their in-store and social media experience? In the case of luxury jeweler, Teilor, they sought to provide what is traditionally an in-store buying experience to their growing population of online shoppers. Through original, curated content they made the online experience a reality. High-quality, detailed imagery of their precious gemstones and diamonds, along with photography to match and attract their target buying persona is set off by product copy; not a standard description full of dimensions and care instructions, but something that reads more like prose to effectively convey the very personal investment of jewelry purchases. Video Clienteling This tactic is used to bring a more personalized experience to buyers either one-on-one by appointment or through live streaming. In the case of Teilor as mentioned above, video clienteling gives the opportunity for customers to see the product and ask questions in real time. With such a personal and significant investment like jewelry, it’s well worth the time to ensure the customer is completely satisfied and more likely to return for repeat purchases. While this tactic is not new to in-person retail experiences, video capabilities and live streaming make it possible in today’s commerce. Advertising Banners Use banners in a variety of ways to call out promotions, sales, best-sellers, etc. Best practices when using banners: keep it simple. While the ad should stand out to attract the shopper’s line of sight, don’t make it so large that it’s distracting or worse yet takes too long to load. Attract not detract. Always keep banners towards the top of the page, and make sure your related content is nearby. Is it a Back-to-School supplies sale? Place the banner close to your product category navigation where the inventory normally lives. The shopper can either click on the banner ad or navigate over to that category link for the same results. Social Proof Word of mouth is fire. Shoppers rely heavily on the experiences of others from product performance to customer service. Customer reviews are a key component to this tactic. Invite your customers to review and post those reviews by their corresponding product. If the response is less than favorable, reach out personally and find out why. (Poor quality, shipping issues, incorrect size, product details not true to imagery). The frontrunner of digital notepads, reMarkable uses social proof by asking customers to share their experiences with the product through a common hashtag. This brings authenticity to the brand with assets that can be used throughout future marketing campaigns. A two-fold win: your customers engage with your product and feel heard, and you have relatable content to support the brand that is best case scenario repurpose-ready. Personalized Offers/Sales Events You don’t need a federal holiday or a gifting season to create a viable offer. While the most popular sales seasons are winter holidays, consider creating offers based on less popular holidays or even an everyday offer. Valentines’ Day, Easter, or President’s Day sale events, or a Treat Yourself-type event can be created with special pricing designed for your loyalty customers. If the inventory can support the event, be creative with your offerings and let your customers shopping behaviors inform them. Know your customers are tea lovers? Create a special event to commemorate National Hot Tea Day. (Yes, it’s a real day, and it’s January 12).   See Catalog Composer In Action Check out our on-demand demo to see how Elastic Path Commerce Cloud makes it easy to manage unlimited unique catalogs for any business. Watch Demo Bundling/Cross-Sell/Upsell Bundling is a common merchandising tactic with many variations. You may use common variations to support a new product launch in the health and beauty category by bundling a more well-known brand with a new to market product. You may also see opportunities with sporting goods to bundle equipment and upsell/cross-sell accessories. When merchandising next gen skis or snowboards, a bundle variation may include an equipment upgrade for the next skill level plus accessories like bindings or boots. If your margins can support bundling it’s a proven tactic for value creation. Visual Hierarchy Visual hierarchy is well covered territory when it comes to in-store merchandising sets, but similar rules apply to your online store or app. When viewing online content, the natural sight line is from the top down, left to right. When refreshing product information you may also consider placing the content you want your customers to engage with the most to be placed in the direct line of sight. As mentioned above, banners should be towards the top of the page with the related content nearby. Similarly, consider elements that guide the customer down the page; this may include a chat bot feature as the customer scrolls that is not intrusive or distracting. A proven tactic to reduce cart abandonment rates is to keep the cart icon in direct line of sight throughout the session. See what’s new from Elastic Path in product variation support to power up your merchandising strategy.
    Topics: todays, merchandising, experience, online, content, tactic, instore, customers, customer, support, shopper, product, omnichannel.
  • Need Repeat Customers? Try Low-tech Selling - If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.
    Topics: products, need, selling, repeat, sell, support, try, way, rules, lowtech, shoppers, emails, ways, todays, customers.
  • New Release: B2B Account Management - The recent release of Account Management for Elastic Path Commerce Cloud empowers B2B brands with the core functionality needed to support the account structures that their businesses require to perform at scale and the B2B shopping experiences that their buyers expect. Account Management This release provides the following capabilities Ability to create, view, and edit accounts (Seller Admin) Ability to add, view, and edit users to the accounts (Seller Admin) Ability to create orders and view order history for their account (B2B Buyers) These capabilities enable B2B brands to support B2B shopping experiences where buyers are transacting on behalf of their organization. Consider a B2B faucet manufacturer (Seller) and big-box retailer (Buyer). The seller can create an account for a big-box retailer and add multiple account members e.g., John and Jane to that account. After John and Jane create orders for their account, they can view account order history which will include orders from both John and Jane. Beta API The APIs in this release are labelled Beta. These APIs provide early access into the Account Management functionality and enable Elastic Path customers to provide feedback earlier in the development process, before the APIs are finalized. Customer feedback is important to us, as it helps us better understand functional requirements and address problems early. What's Next?  We plan to add features incrementally and release frequently. Soon you can expect dashboard support for managing accounts. Today account members can login using OpenID Connect, soon they will be able to login using username and password. These are just a couple of examples of what’s next. As new features are released, they will be added to Elastic Path Commerce Cloud changelog. Get Started  With Account Management capabilities brands and B2B buyers can more effectively manage their B2B transactions. Use the postman collection to try these new Account Management APIs. Additional details on this new feature can be found in the documentation.  
    Topics: account, seller, create, path, release, b2b, management, apis, support, view.
  • New Release: Role-Based Access Control - Branded manufacturers who are embracing digital commerce often have robust internal teams that support their eCommerce go-to-market.These teams all have different responsibilities from managing the catalog to supporting customers with their purchase. With the recent release of Role-Based Access Control (RBAC) for Elastic Path Commerce Cloud, these organizations can quickly and easily assign roles so that each team can fulfill their responsibilities without disrupting other team’s workflows. This new functionality supports brands across business models, including B2B, B2C, and anywhere in between. Role-Based Access Control Details Seller (Elastic Path customer organizations) users can now be assigned the roles listed below which grant them distinct functional and feature access to an Elastic Path Commerce Cloud store. The following roles and permissions are supported in this release: Basic: no permissions Seller Admin: Full permissions to modify ever aspect of the store Marketing & Sales: Modify catalog and Data Model Extention (FKA flows), but not store settings or customers Support: Modify customer orders only IT Developer: Modify store settings only  Note: Only Seller Admins and IT Developer roles have access to manage role assignments.  Each of these unique roles ensures that individuals can work most efficiently without interrupting the workflow of other teams. For instance, with RBAC a user with a customer support persona will have access to manage Orders and Customers. However, they will not have access to manage products and catalogs, or change any store settings. This is beneficial because the customer support team member will not disrupt products or catalogs, areas that the marketing and sales team has spent time curating. See Role-Based Access Control In Action Watch this quick demo of Role-Based Access Control: With role assignments in place, organizations can more effectively run their commerce business on a day-to-day basis. To get started visit the settings page of your Elastic Path Commerce Cloud store. Additional details on this new feature can be found in our documentation.
    Topics: control, rolebased, roles, customer, access, support, release, commerce, store, teams, modify, settings, permissions.
  • Over 14,000 Etsy sellers are going on strike to protest increased transaction fees - If you’re in the market for funky trinkets and unique, handmade clothing, you might want to put off your shopping until next week. Starting today, more than 14,000 Etsy sellers are going on strike as the platform increases its transaction fees from 5% to 6.5%. “We’re hoping to get Etsy’s attention that we are fed […]
    Topics: protest, going, fees, sales, platform, techcrunch, petition, support, strike, million, increased, etsy, sellers, increase, transaction.
  • ParcelLab raises 92 million euros - ParcelLab, which offers a post-purchase customer experience for online retailers, has raised 112 million dollars (92 million euros) in a Series C funding round led by Insight Partners. With the money, ParcelLab wants to expand globally and enhance the progression of its newly released returns portal. According to Endeit Capital,… Continue reading
    Topics: raises, parcellab, million, team, product, shipments, support, company, euros, wants, global, funding.
  • Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging - HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too.
    Topics: customers, support, dei, identify, programs, kanarys, future, practices, equity, diversity, belonging, companies, partnering, best, hubspot.
  • Performance Engineering at Elastic Path - Disclaimer: This post was originally published on July 25, 2022 and was updated on April 25, 2023 for accuracy. At Elastic Path, we take the performance and scalability of our products seriously. Our passion for performance has enabled us to support e-commerce applications for some of the world's best-known companies, while pushing our products to the very limit of what our cloud hosting providers can handle. In this blog post, I'll outline the principles that form the foundation of our performance engineering practice and introduce you to our team of performance experts. We'll begin with the history of Performance Engineering at Elastic Path and a brief story. Our History Performance engineering is not a new phenomenon at Elastic Path. We've had a dedicated performance engineering team for well over a decade. Our commitment to performance has allowed us to attract and support large enterprise customers such as Intuit, T-Mobile, and Swisscom. During peak loads, these customers process hundreds of thousands of orders an hour through our Elastic Path Commerce platform. We've built and tested the platform to support hundreds of orders per second, and we've been there in the trenches with our customers every step of the way: participating in support calls, helping design and run tests, and delivering hotfixes on tight timelines. Not only have we been in the trenches with our customers, but we've also been our own customer. Our current Senior Director of Cloud Operations, Security, and Performance was a performance engineer back in 2010 when Elastic Path hosted the 2010 Olympic Winter Games merchandising store. While traffic and sales were brisk leading up to and during the Winter Games, nothing prepared us for the day Oprah Winfrey gifted each member of her audience a pair of the red Olympic Winter Games mittens. As that episode aired, sales soared. The hard work we had put into performance testing our solution paid off, as it withstood the load. We’ve experienced an Oprah sales surge, so it means something when we tell you that our products have been refined to handle the most stringent performance and scalability requirements. Throughout much of our history, our focus has been on the Elastic Path Commerce platform. However, over the last three years, we've also brought our performance expertise to bear on our multi-tenant SaaS offering, Elastic Path Commerce Cloud. Originally acquired as part of a Moltin acquisition, we began putting the product through its paces even before the deal closed. Performance testing and evaluation were key aspects of our acquisition-related due diligence process. Since then, we've spent hundreds of hours subjecting the Elastic Path Commerce Cloud platform to performance tests, documenting limitations, and addressing bottlenecks to enhance our performance and scalability. We've logged bugs, added autoscaling, tuned, rewritten services, and added new services all culminating in a tenfold increase in the scalability of Elastic Path Commerce Cloud so far. With all that said, we are just getting started. One thing that's true about our performance team is that we are never satisfied with our performance and scalability. We are always looking for ways to make our APIs faster, support larger datasets, scale more quickly, and accommodate ever-increasing volumes of traffic and orders. When performance is a first-class feature, there's no time to rest. Our Team Elastic Path boasts a seasoned team of full-time performance engineers, a practice we've maintained for over a decade. In the four years since I joined, I've seen us push our systems harder and farther than any other place I've worked in my 20-year career, which includes employers such as Microsoft and Realtor.com. It's been a pleasant surprise to witness just how far we operate on the cutting edge of performance. For instance, a few years back, one of our performance engineers completely rewrote the data access layer of our Elastic Path Commerce platform to support read-write splitting for our databases. This was no easy task. To obtain optimum performance, we didn't use commercial libraries but instead created our own solution, applying special knowledge about our read-write patterns to avoid replication lag-induced race conditions. Testing this new High Data Scale (HDS) feature led us to break AWS when we hit the 10,000 API calls per second limit of the AWS API Gateway, using five R5.24XL DBs with nearly 500 cores and 3.75 TB of RAM. We can push this hard because our hiring practices are rigorous. The recruitment of our most recent performance engineer involved six months of screening over 100 candidates through a six-step hiring process, with only about a dozen candidates advancing to step four—a two-hour interview with senior team members. Only one candidate successfully completed all six steps. In short, Elastic Path has a robust Performance Engineering Team with staff who have dedicated the majority of their careers to working in performance. With over 75 years of combined experience, there is little this team hasn't seen or dealt with when it comes to making enterprise software perform and scale. Our Principles There are several key tenets that underpin our performance engineering efforts. These principles are embedded in our processes, and we're continually striving to refine and enhance them.  Test Early and Often At many companies, performance testing is an afterthought. It's often conducted on a compressed timeframe a day or two before a critical project goes live, only to end in disaster as some architectural decision made months earlier prevents the solution from performing or scaling. This is not how we do things at Elastic Path. We firmly believe that performance must be integrated from the start. For us, this begins as developers deploy new code into our test environments. Each deployed code change undergoes hundreds of end-to-end tests to validate functionality. Collaborating with the development teams, the performance team has transformed each of these end-to-end tests into performance tests by measuring and tracking response times. As such, the end-to-end tests provide comprehensive coverage of all our API calls and serve as an early warning system for any performance regressions that might have been introduced into the codebase. While the end-to-end tests focus on early warning and broad coverage, we also subject every change to a series of load and stress tests in our Staging environment. Managed by the performance team, these tests emphasize realism and are calibrated to mimic workloads seen in production. The staging environment mirrors our production cluster, ensuring an accurate representation of our product's performance in the real world. Moreover, the catalogs used for load testing are large and complex, much like our customers' catalogs. Long-running versions of these tests run overnight, while shorter versions are executed on every change to the Staging environment, ensuring nothing falls through the cracks. Results are published to a company-wide Slack channel for maximum visibility and engagement from not only our performance and development teams but also from our executives. Lastly, in addition to development-focused performance tests and realistic staging-focused load tests, we also maintain a dedicated performance test lab. This environment is used for massive scale testing, system-wide config change performance testing, thorough testing of any new services, and any other type of exploratory performance testing. Testing in this environment is not designed to run on a schedule but rather is conducted as needed. In summary, our multi-tenant solution, like all our e-commerce solutions, undergoes near-constant and thorough performance testing. Get hands on with an Elastic Path Free Trial Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks. Sign up for a free trial Test Realistic Workloads When running tests to validate the performance of our e-commerce solution, it's critical to accurately simulate the API calls that our customers make against our software. Our performance team has over a dozen different workloads to choose from. Most of them have been created based on our expertise in how users utilize our platform and then cross-checked with production logs and analytics to validate the ratio and complexity of the API calls in the workload compared to what our systems experience in production. The scripts encompass a variety of scenarios, adjusting key parameters such as conversion rate, the variety and complexity of products added to cart, whether or not promotions are added to cart, whether checkout is performed as guest or registered users, cache hit/miss ratios, and many other variations. A simplified example of a typical low-conversion Business-to-Consumer (B2C) guest checkout workload looks something like this: Browse – 85% Load Root Catalog Load Navigation Hierarchy Randomly Navigate Hierarchy Randomly view a Product Detail Page Add to Cart – 10% Browse Load Promotions Retrieve Random Promotion Add to cart Add Promotion to Cart View Cart Checkout – 5% Browse Add to cart Proceed to checkout Complete Purchase This workload has a 5% conversion ratio with 10% abandoned carts and with 85% of user sessions just browsing. This type of flow might be typical of e-commerce stores during a non-sales event. Oftentimes, during sales events, conversion rates rise, especially during blowout sales events such as Black Friday or Cyber Monday. We have workloads to test those scenarios as well. A workload such as the above is run across multiple stores for multiple clients simultaneously. We then layer this B2C shopper workload with an Admin workload simulating catalog editing and publishing operations. Test Realistic Datasets Much like our workloads, we strive to have our test datasets match the complexity of our customers' production deployments. One key component of this is data size. While others test on small sample catalogs, our catalogs vary in size from a few thousand products to over a million. We are constantly pushing the limits of our stores. So far, we've tested performance and scalability in stores with up to: 1.3 million products 20,000 hierarchy containers 100,000 promotions 250 custom fields per product 30,000 accounts 250,000 registered users 60 million orders In addition to testing large catalog sizes, we also ensure our test catalogs contain the complexity of customer catalogs. This includes varying factors such as node depth, node breadth, products per node, number of catalogs, number of pricebooks, number of attributes, number of variations, number of files, number of hierarchies, number of bundles, size of bundles, and many more. That said, we are never truly satisfied with the size or complexity of our datasets, and we're always looking to test even larger sizes in increasingly complex ways that better mimic how our customers use our products. Test for Reliability What is performance without reliability? Reliability is revenue, and as such, it is critical to the functioning of any e-commerce business. As you can imagine, we take reliability very seriously at Elastic Path. In fact, our entire engineering process is built around ensuring our products are reliable. It all starts with our approach to software development. Our software development processes are built on the principles of Agile Development, Continuous Delivery, and DevOps. These industry-leading practices result in the use of a software assembly line that sees all our code undergo rigorous and increasingly complex testing as it moves from developer workstations out towards our production environments. No change can be made to our production infrastructure without first passing thousands of code quality checks, unit tests, end-to-end tests, security tests, performance, scalability, and reliability tests. As any failing test results in the code change not progressing down the assembly line towards production, it's difficult for a breaking change to make its way into our production environments. The reliability tests that we run for a dozen hours or more not only demonstrate product reliability at load over long-duration periods but also show very low error rates for our API calls. It's not uncommon to see error rates below 0.01%. Combined with our performance and end-to-end tests, our pre-production environment sees over 15 million API calls every day. These rigorous test processes allow us to offer a 99.99% uptime guarantee on our production infrastructure. Our uptime is always publicly available and can be seen on our Status Page. Constant Improvement  One of the principles of Agile Development practices is a culture of constant improvement. Elastic Path embodies this principle. We are always asking how we can improve. From sprint and release retrospectives to diagnosing the efficiency of our processes to triaging how bugs could have been found sooner, we constantly strive for improvement. For performance, this manifests as a relentless drive to have Elastic Path Commerce Cloud scale to support ever-larger catalogs with ever-larger amounts of load. Over the last two years, we've optimized our code and scaled our production infrastructure from only being able to support 130,000 orders/hour on catalogs with 5,000 products to now being able to support over 300,000 orders/hour on catalogs of over 1 million products. This year, we plan on building out to support catalogs with up to 2 million products with even higher order rates. In addition, over the last year, we've improved our auto-scale capabilities to allow us to scale a cluster from its smallest to largest configuration in 5 minutes, down from 7 minutes the year prior. This enables our infrastructure to quickly and automatically expand its capacity by 10x in response to any large traffic increases seen by our customers, guaranteeing consistent performance under these stress conditions. Our relentless pursuit of performance and scale is never-ending. Production Performance Monitoring Understanding what’s happening with our production environment is critical to understanding how our customers are experiencing our service. As ensuring we meet our 100 ms and 99.99% uptime SLA is crucial, we’ve invested heavily in production monitoring infrastructure. We use a series of best-in-class monitoring solutions to not only track adherence to SLAs but also to monitor a wide range of metrics, track system logs, and diagnose performance issues via tracing and profiling of every API call. Using alerts, we can spot issues before they impact our customers. These alerts are triggered not only by exceeding set thresholds but also by artificial intelligence, which can find anomalous behavior across the thousands of metrics and data points we collect. This type of deep visibility allows us to quickly find and pinpoint the source of issues long before they impact our customers. Our operations staff is on call 24 hours a day should an alert require attention. Oftentimes, human intervention is not even required, as our systems have the capability to self-correct anomalous behavior via health checks and automated cycling of any services that appear to be in error. The net effect of all these monitoring systems and alerting technology is a high availability e-commerce platform. Results Through the diligent efforts of our experienced team, adhering to our core performance engineering principles, we've been able to: Achieve 100 ms response time for 95% of all calls made to our API Meet a 99.99% uptime SLA Support catalogs with 1M+ products Support processing of 300,000+ orders per hour per production deployment Support processing 15M+ API calls per hour per production deployment  
    Topics: path, engineering, products, production, weve, customers, testing, elastic, tests, support, performance.
  • - CRM software is all the rage right now, as many businesses look to optimize their sales pipeline and improve functionality. Pipedrive, a unicorn startup, with a value that soars above $1 billion, is a popular choice for businesses looking for… Continue reading Pipedrive CRM Review (2023): Is This The Right CRM Tool for You?
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    Topics: checklist, ecommerce, link, items, page, site, shipping, product, support, pages, checkout, ultimate.
  • The eCommerce Catalog is Dead - I am a prolific on-line shopper. I’m not trying to brag… but I have spent countless hours perusing online shops, from makeup to shoes to furniture to everything Amazon has to offer, especially during the pandemic. And I will bounce off a site with lightning speed if I cannot find what I’m looking for, or if the site makes it difficult to find and purchase my desired item. What offenses are these sites committing that make me shut down my browser, or head to a competitor? A few examples: Quickly finding something in the size and color I’m looking for on the ‘virtual’ sale rack. Perhaps I’m not the only one who has had this experience, trying to identify what’s on sale in your size only to have the page cluttered with items that are your size but not on sale. Or worse yet, when you are redecorating and go to a furniture site that has a ‘shop the room’ page, yet when you click on one of the products you are not taken to that style and color, but rather the generic product page. There you must sift through every color/fabric option to find what was promoted on that shop the look page. Shop the look, indeed… more like hunt for the look! Most of these merchandizing no-no’s are a result of the commerce platform’s rigid catalog structure, that has brands adhering to what the technology dictates - rather than the platform supporting the ability for merchandizers to create the site experiences their customers want and need. I first began my career in eCommerce at the start of the 2000’s. Back then, most organizations would create their product catalog by pushing the structure directly out of their ERP. Commerce Catalogs were built to support this type of rigid structure.   Interested in Learning More About Elastic Path Catalog Composer? Manage unlimited catalogs across accounts, business models, brands, geos, or touchpoints 5x faster Watch Demo   However, most ERPs (then and now) are not built to support the experiences customers need and want, they are built to support internal business processes. And yet, in the many years that have transpired since then, that rigid catalog structure has not changed in virtually all commerce platforms. So, what have organizations done to mitigate this problem. Exactly that: they’ve created workarounds, complex integrations, data replication, etc. When an organization wants to adapt their product experiences based on, let’s say, a new product offering, a flash sale, or any kind of merchandizing change, all those workarounds must be addressed. This results in a delay in getting those new experiences out to customers, affecting the ability to generate revenue. Elastic Path has an alternative to this antiquated, rigid approach to product catalogs. Rather than accept that there is only one approach to managing a catalog, as other platforms do, Elastic Path has decomposed all the parts that make up a product and catalog experience, allowing our customers to create product and merchandizing experiences easily and efficiently, when they want and how they want, without relying on any complex workarounds to make it happen. How are we able to do this? Each component of the catalog has been isolated into its own set of microservices, that can be managed separately. Merchandizers can create any combination of products they want into a flexible set of hierarchies. Price lists are managed separately from the product, so again, merchandizers can create multiple pricing strategies (to support loyalty pricing, for example). Then, with just a few clicks, a catalog experience can be ‘composed’ by choosing the hierarchies and price lists that the merchandizer wants to make available for their targeted customers.   Do you want to offer a new product range to your best customers first? Create a loyalty hierarchy with those products, assign it to your loyalty catalog (alongside your standard categories). Then, simply apply your loyalty rule, and in just a few clicks, your best customers will have access to those new products.   Do you want to separate just a few size/color combinations from the master style into your sale category, without having to copy and/or remove them from their main category? Easily done with just a few clicks (and no calls to IT!). Open your sale category, assign those select SKUs, and republish! Now your customers can easily find the products they want without having to sift through products that are not relevant to them. This ability to separate a ‘child’ product from its ‘parent’ is often a challenge and is typically solved with workarounds or another technology. Remember that shop the look example? Doing this well is all about merchandizing the individual SKUs separate from their parent product. The possibilities are truly, quite endless once you have the flexibility to work with each individual component of the catalog separately! My frustration as a shopper is somewhat born out of my experience with eCommerce platforms. I understand why some of the experiences I have online are the way they are. I’ve worked with many customers who have convoluted product data management practices, created so that merchandizers can create the experiences they want. I’ve worked with customers who have tried to overlay other technologies on top of their commerce catalog to enable a better experience for shoppers. And I am not the only one. This collective experience, both with platforms and with our own shopping experiences, is what has inspired our product innovation team at Elastic Path to develop the world’s first truly Composable Catalog.
    Topics: experiences, workarounds, product, ecommerce, customers, sale, products, catalog, support, create, dead, experience.
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  • Why Partner With Elastic Path - Today’s eCommerce requires innovation at speed. Microservices-based, API-first solutions deliver on that innovation by opening the door to differentiated customer experiences. Elastic Path has been an early adopter of the Composable Commerce approach, enabling sales, marketing, and merchandising teams to launch and optimize digital commerce experiences leveraging best-of-breed vendors into one business-ready solution. But you already know this if you’ve come this far. Also no surprise that Composable Commerce runs on an open ecosystem of vendors. With vendor functionality ranging from search, and OMS (to name just a few), we partner with you to create modern, agile commerce solutions based on specific business needs. Together we navigate the complexities to deliver a highly scalable, and easily customizable solution composed of best-of-breed functionality. We’re looking for partners to build our community, reimagine eCommerce, and grow revenue. (That means your revenue too). So why would you partner with Elastic Path? You certainly have plenty of commerce platforms to choose from, the competition is fierce. Do any of these scenarios sound familiar to you? You don’t want to be left behind when it comes to the latest technology – rigid, slow, monolith platforms are a thing of the past and you want to be a leader in a composable, microservices-based practice   You want a high implementation success rate to build your customers’ trust   You want to be a part of joint GTM strategies and business planning Or, maybe You prefer to work across many modern programming languages based on your preference and skill, without the need for specialized architecture knowledge and language   You find it difficult to deliver on specific client needs working with rigid, monolithic systems. You prefer flexibility and speed in architecture for rapid deployment   You expect extensive documentation, guided tutorials, and self-enablement capabilities If any or even all these points resonate with you, let’s take the discussion a step further. What can you expect from us? A few key attributes of our partner program to consider: No pay to play modeling. Your investment is your time, thought leadership, and desire to create unique commerce solutions. We don’t require any monetary commitment.   State-of-the-art training modules designed for your schedule. You’ll access trainings wherever you are, anytime, at your pace. Our dedicated learning portal provides the knowledge you need to be successful.   Progress through our tiered certification levels and be rewarded as you go with successful implementations and greater access.   Access to support from sales and partner enablement teams through a range of channels. Interested in Partnering With Elastic Path? Elastic Path is the leading independent provider of commerce solutions for digital experiences. We build for our partners, so contact us today. See the Future of eCommerce Our Customers The Elastic Path story would be incomplete without our customers. We’ve helped companies ranging from retail, manufacturing, professional services, consumer goods, healthcare, and hospitality spaces realize their eCommerce goals and bring their brands to life including: Pella Windows and Doors came to Elastic Path with a need to develop an online revenue stream to continually evolve their business. Today Pella has a custom-built configurator that empowers customers to create their perfect windows and doors online, resulting in an elevated path to purchase and reduced cart-abandonment. Paro is a growth platform bringing businesses and expert finance and accounting professionals together through AI technology and acute industry knowledge. Their community of professionals provides a range of services to clients, from bookkeeping and accounting to highly specialized corporate development and strategic advisory. Paro successfully launched a customer portal in 5-6 months with the support of implementation partners Algolia for search functionality, Stripe for payment processing, and GetStream for a chat feature. Luxury jeweler Teilor had aggressive goals to expand their eCommerce presence in the next five years. They were looking for a partner to guide them through the digital transformation towards an omnichannel experience, and the critical future-proofing of the solution as they scale. With the typical buying journey lasting between 4-6 weeks, they needed an experience to balance both the online and in-store components of their customer’s highly personal discovery and purchase. They achieved their desired customer experience through an SI partnership for migration and pre-built solutions to launch quickly. How Elastic Path Differentiates Let me take a moment to familiarize you with more of what Elastic Path has to offer in the way of products, services, and resources. Elastic Path Commerce Cloud: All the Power in a Single Platform With core capabilities ranging from cart/checkout to product content management, to payments, inventory, and account management, Elastic Path Commerce Cloud (EPCC) is a single platform solution across channels, (B2B, B2C, or even B2B2C), brands, and geographies. We’ve eliminated the need for messy workarounds and costly development time. Your development time is significantly reduced for use cases across multiple brands, channels, and touchpoints in a signal instance. But we’ve taken that a step further with value add-ons, services, and solutions: Pre-Composed Solutions™ For those businesses ready to embrace a multi-vendor solution that may be new to Composable Commerce we offer pre-integrated, business-ready packages for a quicker launch with less risk. Capabilities like search or front- end management are built-in and enable easier customizations and management. We’ll also collaborate with SI partners to develop new pre-composed solutions based on customer needs. Elastic Path Payments Powered by Stripe Provide a seamless customer experience at checkout with Stripe’s best-in-class security and fraud management. Improve conversions, support subscriptions, BNPL, and alternative payment methods such as digital wallets. Composable Commerce XA™ Service and support are a touchstone at Elastic Path. One of the common pain points of a multiple vendor solution is support when issues arise. Our answer to this is Composable Commerce XA. We are the single point of contact across vendors and solutions to identify and resolve issues in a timely fashion. This reduces risk and gives customers greater peace-of-mind when managing a composable, multi-vendor solution that could otherwise be overwhelming. Migration Packages We’ve developed the only Salesforce Commerce Cloud Migration Package. After hearing many SFCC customers share the limitations they’ve encountered with an all-in-one platform we answered the call. Through Pre-Composed Solutions, migration services and tools, and the multi-vendor assurance of Composable Commerce XA, we’ve de-risked the transition to Elastic Path Commerce Cloud. Composable Commerce Hub While we’re talking firsts, the Composable Commerce Hub is the first and only open exchange of business solutions powered by an ecosystem of leading digital commerce providers. Whereas traditional vendor marketplaces were home to just partner integrations, the Hub includes all the pieces for a brand to combine with the Composable Commerce platform to quickly and confidently launch with a truly DIY, composed solution. You Would Be in Good Company You’ve heard quite a bit about us. And now we’d like to hear more about you. Take a moment to reach out and connect with us, and feel free check out who’s currently in our expanding directory of Solutions and Tech Partners.
    Topics: services, ecommerce, partner, commerce, partners, customers, path, solutions, support, composable, elastic, solution.
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