Top 2024 resources on sustainability
Best sustainability resource in 2024.
Learn more about sustainability to improve your e-commerce strategy.
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6-Figure in Sales Before Launch and Building a Sustainable Future
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After seeing the amount of waste created by single-use items caused by COVID-19, Miles Pepper and Martica Wakeman created re-fillable sanitizer dispensers made from reclaimed ocean-bound plastic and launched Sanikind. Backed by thousands on Kickstarter, Sanikind raised over $300,000 before its launch. In this episode of Shopify Masters, Martica shares the journey of managing a successful crowdfunding campaign and navigating logistical delays with manufacturers.More
Topics: 6figure, really, youre, thats, sustainable, kickstarter, future, sanitizer, going, launch, lot, sustainability, know, product, sales, building. -
A Green Brand Finding Roots in Sustainability
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When I became CEO of EcoEnclose, I knew I wanted to change what packaging means for ecommerce so that it…
Topics: sustainable, customers, store, roots, finding, green, sustainability, recycled, think, waste, ecoenclose, packaging, brand, youre, product. -
A new eyewear brand is taking on Luxottica with a single wire, some seed funding and a sustainability story
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A U.K.-based startup has come up with a new design for high-end, direct-to-consumer sunglasses that are original, modular and virtually indestructible. But to get their eyewear in the hands of consumers, they’ll have to compete with some industry giants, including Luxottica Group of Italy, whose brands include Ray-Ban and Oakley, among others. Their company, Wires […]
Topics: brand, production, seed, sustainability, started, glasses, youre, pair, luxottica, eyewear, wire, wires, single, lot, taking, pop, lenses, funding. -
Are Apparel Brands Achieving Sustainability?
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Apparel companies are among the most environmentally damaging worldwide. But many are making efforts to improve. We cite examples in this piece.
Topics: environmental, apparel, rates, chain, brands, good, reduce, sustainable, sustainability, manufacturing, achieving, supply. -
As Allbirds goes public, sustainability is the mantra of the future
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Allbirds started with a humble, natural wool shoe, but it is not merely an apparel company today. It has become a materials innovation company disrupting how clothes are made.
Topics: allbirds, company, goes, public, job, mantra, sustainable, today, future, techcrunch, sustainability, industry, companies, likely, simply. -
Everything You Need to Know About Green Marketing [Examples & Expert Tips]
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Did you know that 49% of global respondents say they're inclined to pay higher-than-average prices for products with high-quality/safety standards, which consumers often associate with strong sustainability practices?
Topics: company, youre, green, help, products, support, environmental, expert, tips, marketing, sustainability, examples, need, know. -
How to Become a More Sustainable Brand
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Sustainability has become a must-have, not a nice-to-have, for brands. But it's not always easy to figure out what to do, especially if you're a small business.
Topics: shipping, sustainability, brand, packaging, small, program, business, think, sustainable, brands, steps. -
Is Apparel Sustainability Real or a Marketing Ploy?
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Much of the media assumes consumers want products that are manufactured and sold in an environmentally conscious manner. However, research suggests that sustainability is not the most important factor in consumer decision-making; people may still emphasize price.
Topics: b, apparel, environmental, recycled, ploy, clothing, sustainability, materials, uses, organic, real, marketing, sustainable. -
Make it Big Podcast: Sustainability Meets Commerce: Building a Brand with an Impact with Justin Wang
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Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. As the creators…
Topics: wang, think, society, big, commerce, sustainable, really, impact, sustainability, companies, building, brand, things, thats, justin, podcast, product, meets. -
Meet retail’s new sustainability strategy: Personalization
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Reducing waste is key to meeting environmental milestones, and some retail firms have narrowed in on a unique approach to minimize what their customers throw away: personalization.
Topics: strategy, color, meet, virtual, shade, tryon, waste, beauty, sustainability, mime, retails, skin, retailers, techcrunch, personalization. -
Packhelp raises $45.6M to expand its custom packaging biz
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Warsaw-based Packhelp has been riding the boom in e-commerce and on-demand delivery to scale a business that helps even the smallest brands wrap their wares in eye-catching custom packaging, while counting giants like H&M and Uber Eats among its customers, too. Since being founded back in 2015 — launching its custom packaging design platform in […]
Topics: 456m, supply, sustainability, customers, carbon, packhelp, sustainable, million, product, biz, techcrunch, packaging, round, custom, expand, raises. -
Purpose by Pomelo collection celebrates sustainability
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Online fashion brand Pomelo has unveiled its first sustainable collection, Purpose by Pomelo.
Topics: water, sustainability, purpose, collection, clothes, way, sustainable, celebrates, using, tee, pomelo, fashion. -
Shopify’s Sustainability Fund: How We’re Investing to Reverse Climate Change
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One year ago, we launched Shopify’s Sustainability Fund to address a hard, irrefutable truth: there’s too much carbon in the air. Today, we’re sharing how we spent the fund’s first $5 million on the most promising and innovative solutions fighting climate change—and the visionary entrepreneurs behind them.More
Topics: invest, carbon, removal, fund, investing, co₂, investments, climate, sustainability, technology, reverse, shopifys, change, technologies, need. -
Sustainability in Ecommerce: 8 Ways Your Brand Can Support the Growing Call for Eco-Friendly Practices
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Arguably, since the Industrial Revolution, people have been focused on what a product can do to make their lives easier.…
Topics: sustainable, ecofriendly, packaging, customers, steps, sustainability, brand, shipping, reduce, environmental, business, products, ecommerce. -
Sustainable Marketing: Key Principles & How to Leverage It [+Examples]
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In 2018, 63% of consumers surveyed in an Accenture study revealed that they preferred to shop from purpose-driven brands. Fast forward to 2021 and that sentiment has only grown.
Topics: examples, principles, practices, brands, social, marketing, products, mission, sustainability, brand, strategies, leverage, key, sustainable. -
Vestiaire Collective launches on Zalora
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Fashion e-tailer Zalora has partnered with global pre-owned fashion platform Vestiaire Collective. Zalora’s Hong Kong customers can now access more than 5000 authenticated Vestiaire items across womens’ and mens’ categories via the firm’s website and app. Plans are currently in place to extend the offering to other Zalora markets. The partnership is an effort to […]
Topics: launches, sustainability, offering, fashion, partnership, collective, vestiaire, zaloras, circular, preloved, zalora. -
Why these co-founders turned their sustainability podcast into a VC-backed business
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When Laura Wittig and Liza Moiseeva met as guests on a podcast about sustainable fashion, they jibed so well together that they began one of their own: Good Together. Their show’s goal was to provide listeners with a place to learn how to be eco-conscious consumers, but with baby steps. Wittig thinks the non-judgmental environment […]
Topics: wittig, products, sustainability, product, brightly, podcast, startup, techcrunch, turned, vcbacked, commerce, cofounders, sustainable, strategy, community, business, investors. -
Zalando, About You and Yoox Net-A-Porter expand sustainability platform
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Fashion giants About You, Yoox Net-A-Porter and Zalando are expanding their ‘Fashion leap for climate’ initiative. The climate learning platform will now be extended to 250 brand partners. Last year, in the platform’s first year, it included 55 brands. In July last year, the fashion giants announced the launch of…
Topics: brands, expand, platform, yoox, climate, netaporter, partner, partners, sustainability, learning, fashion, zalando.