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• 10 of the Best Ad Management Tools for 2021 - Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.  In this blog post, we’ll talk about what ad management is, outline high-quality ad management software, and explain why they're beneficial for all businesses. What is advertising management? Advertising management is overseeing different marketing activities and responsible individuals to ensure that campaigns are running effectively and target marketings are being reached.  Depending on your business needs, advertising management can focus on various metrics that contribute to campaign success, like ROI or conversions or media placements that make sense for where your target audiences are.  As there is often a lot to keep track of, many teams choose to use advertising management tools, which we’ll cover below.
  Topics: platform, help, campaigns, ads, target, tools, management, ad, best, advertising, data, marketing.
• 15 Facebook Ad Targeting Tips to Try in 2022 - More
  Topics: facebook, options, ad, try, audience, audiences, ads, tips, target, specific, targeting, brand.
• 15 of the Best Account-based Marketing Software for 2020 - Are you in the market for your new account-based marketing (ABM) software? If so, then you've come to the right place.
  Topics: accounts, tools, marketing, users, best, platform, data, accountbased, software, abm, target, customers.
• 17 Tools & Resources for Conducting Market Research - We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. According to McKinsey, nearly 3 out of 4 Americans stick with the same brand — and 8 out of 10 stay with the same retailer. People don't like change. It's a battle to get someone to switch to an unknown brand, especially during times of crisis.
  Topics: resources, product, target, insights, launch, data, research, tool, allows, tools, surveys, conducting, market.
• 21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective) - Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together.
  Topics: effective, partnership, brands, target, spotify, cobranding, campaign, successful, users, examples, partnerships, sourcewhy, apple, brand, theyre.
• 3 Ways Data Privacy Changes Benefit Marketers [New Data] - When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.
  Topics: target, information, marketing, audience, marketers, trust, ways, data, privacy, consumers, changes, benefit.
• 38 Account-Based Marketing Stats to Know in 2021 - As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.
  Topics: know, learn, abm, target, youll, strategy, marketing, stats, value, accountbased.
• 4 Education Marketing Trends to Keep an Eye on in 2020 - Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They're critical to staying top-of-mind among your target audience now and for years to come. Similar to other trends under the (large) umbrella of marketing, education marketing trends are critical to stay on top of and deploy regularly if you want to be relevant and sought-after. In this blog post, we'll help you discover how you can achieve just that.
  Topics: education, target, experience, audience, students, personalization, marketing, eye, relevant, video, content, live, trends.
• 5 Powerful Pre-Launch Strategies for Your Next eCommerce Brand - These strategies will help you build hype and win customers before your products are available.
  Topics: target, tip, prelaunch, need, sure, media, products, strategies, brand, marketing, ecommerce, powerful.
• 7 Proven Strategies for Launching a Successful Ecommerce Business - Whether you're planning to set up a dropshipping business or intending to develop, produce, and sell products, having the right knowledge about creating a successful ecommerce business is imperative. Discover the 7 proven strategies you need to know to launch and grow your online business faster and easier.
  Topics: business, plan, proven, customers, website, target, ecommerce, products, brand, launching, influencer, successful, strategies.
• 7 Steps to Create a Complete Marketing Strategy in 2023 - Creating a marketing strategy is essential to effectively nurture your customers, improve the bottom line at your business, and increase the ROI of your efforts.
  Topics: audience, goals, marketing, help, target, content, complete, steps, media, plan, strategy, create.
• 8 Simple Ways to Segment Your Social Media Audience - Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.
  Topics: audiences, segmentation, target, social, create, simple, relevant, ways, media, segment, group, audience, different.
• AI shopping assistant Karma raises $25 million in Series A funding led by Target Global - AI shopping assistant and shopping network Karma announced that it has raised $25 million in Series A funding led by Target Global followed by MoreTech Ventures, with participation from existing investors including NFX and Altair Capital. Karma allows users to plan their next online purchases, get notified about real-time price and inventory updates, access coupons […]
  Topics: led, users, company, target, friedman, techcrunch, honey, series, karma, raises, funding, audience, journey, million, shopping, wants, coupons, global.
• Account-Based Marketing vs. Inbound Marketing: What's the Difference? - Think about how much easier marketing is when you know exactly what companies to target and what marketing messages would best resonate with them. That's the dream, right? While we don't live in a perfect world, we do live in a world where inbound marketing and account-based marketing (ABM) exist. And, when these two strategies work together, this dream can become a reality. You may be pretty familiar with inbound marketing — creating content that attracts, converts, and delights customers. You may also know a thing or two about account-based marketing: aligning marketing and sales to deliver a consistent, personalized buying experience for prospects. But, because of their definitions, perhaps you think you have to choose between the two. Fortunately, you don't have to choose. In fact, instead of thinking "ABM versus inbound," you should be thinking "ABM and inbound." To clarify, let's define the two and offer some tactics around how to work these strategies into your existing marketing campaign.
  Topics: accounts, marketing, target, accountbased, content, vs, sales, whats, strategies, abm, difference, inbound, strategy.
• Audience Targeting: What It Is and Why You Need It - Do you ever feel like your favorite companies just get you sometimes?
  Topics: need, instance, audiences, youre, interests, target, content, way, audience, marketing, targeting.
• Best Facebook Ad Software For Creating Effective Campaigns - In 2020, the number of monthly active users on Facebook was 2.74 billion. Based on that statistic alone, it goes without saying that marketers need to be on Facebook. And they are — in fact, in 2020, there were 10 million active advertisers using Facebook to promote their products and services.
  Topics: ads, tool, target, create, facebook, audience, ad, software, help, campaigns, platform, effective, creating, best.
• Bol.com sales worth €4.3 billion in 2020 - Bol.com, the biggest online store in the Netherlands, has generated sales worth 4.3 billion euros in 2020. That’s way more than was expected by its holding, Ahold Delhaize. Of course, it has everything to do with the closure of physical stores in the Netherlands and Belgium. In the Netherlands and… Continue reading
  Topics: euros, bolcom, billion, delhaize, netherlands, target, worth, sales, online, ahold.
• Content Marketing for Subscription-Based Ecommerce Stores - Content marketing for subscription box ecommerce stores can be the thing to drive high-value traffic to your site. Try out these tactics for your store!
  Topics: content, service, subscriber, marketing, ecommerce, subscribers, youre, subscription, stores, target, subscriptionbased, social.
• Daily Crunch: Target acquires Deliv’s delivery tech - Target makes another acquisition, social platforms struggle with a “Plandemic” conspiracy video and Boston Dynamics’ robot Spot encourages social distancing. Here’s your Daily Crunch for May 8, 2020. 1. Target to acquire same-day delivery tech from Deliv Target, which already owns on-demand delivery service Shipt, is in the process of acquiring technology assets from same-day […]
  Topics: techcrunch, tech, target, video, spot, crunch, social, live, delivery, extra, week, platforms, daily, delivs, acquires.
• Demand Curve: Avoid these 10 copywriting mistakes to get more conversions - Copywriting isn’t about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers
  Topics: mistakes, curve, customers, conversions, copywriting, techcrunch, avoid, product, readers, demand, website, understand, users, target, best, prospects, copy.
• Everything You Need to Know About Landing Page Design - Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.
  Topics: audience, target, visitors, responsive, landing, content, page, website, ensure, need, design, know.
• Everything You Need to Know About Segmentation Bases - Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they're facing and/or how they'll respond to certain marketing efforts.
  Topics: target, marketing, bases, way, need, know, segmentation, tennis, using, traits, audience, multiple.
• Facebook Ads vs. Google Ads: Which is Better for Your Brand? - If you're reading this article, it's likely because you're considering running digital ads.
  Topics: platforms, facebook, better, google, search, youre, ads, users, campaign, target, platform, vs, brand.
• Facebook Lookalike Audiences: What Marketers Need to Know - If you've ever been in charge of running ads for a business, I'll bet you've wondered how to get cold audiences to interact with your ads. It's the age-old problem of online advertising. With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to use lookalike audiences.
  Topics: marketers, similar, choose, audience, source, ads, facebook, lookalike, target, audiences, create, need, know.
• Flipkart invests $35 million in Indian fashion brand to target youth - Flipkart, which competes with Amazon in India, is doubling down on an area where it has established a clear lead: Fashion. On Thursday, the Flipkart Group announced it had invested $35 million in Arvind Fashions for a significant minority stake in one of the decades-old Indian firm’s subsidiaries as the Walmart -owned firm looks to […]
  Topics: stores, target, youth, million, indian, flipkart, techcrunch, brands, fashion, arvind, invests, india, brand, group, fashions.
• Google Ads Updates Performance Max, Customer Match, Product Feeds, More - In its annual Marketing Livestream event last month, Google addressed updates to Google Ads, among other topics. Only a handful of the updates could produce noticeable performance changes for advertisers. I'll review the most impactful updates in this post.
  Topics: match, google, target, performance, ads, advertisers, max, customer, product, campaigns, updates, campaign, feeds.
• Google Topics Resembles Contextual Advertising - Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale.
  Topics: ad, tracking, comic, resembles, websites, target, contextual, advertising, topics, google, person, cookies, ads.
• Guide to Google Ads’ Automated Bidding Options - Automated bids in Google Ads remove control from advertisers and rely on Google's algorithm for cost and performance. Google can set automated bids by the query, ad creative, apps, browser, language, operating system, and search partner. Plus, automated bidding utilizes first- and third-party data and other signals not available to advertisers directly.
  Topics: target, bid, options, automated, advertisers, ads, bids, maximum, cost, bidding, google, guide, set, conversions, conversion.
• How Advertisers are Navigating iOS 14's Mobile Tracking Changes - It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, "How are advertisers handling the mobile tracking changes?" Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences?
  Topics: facebook, update, ad, tracking, google, using, ios, target, navigating, advertisers, changes, mobile.
• How Brands Can Nurture and Develop Emotional Intelligence (and Why It Matters) - Emotional intelligence has long been discussed as a critical component of leadership.
  Topics: audience, nurture, brands, intelligence, target, develop, way, customers, unmet, emotional, brand, matters.
• How Can Retailers Survive a Cyberattack? Build Forgivability. - As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.…
  Topics: retailers, target, protect, responded, survive, customers, measures, cyberattack, security, information, forgivability, build, important.
• How Google Trends Improves SEO - Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.
  Topics: google, seo, search, interest, related, query, shows, improves, queries, target, trends, topics.
• How Startups Can Leverage Social Commerce - Social media remains and affordably effective tool for establishing brand visibility.
  Topics: target, strategy, social, content, leverage, brand, way, commerce, startups, marketing, brands, media.
• How to Automate Your Account-Based Marketing Strategy - Today, marketing is all about personalization.
  Topics: automate, accounts, software, tools, marketing, automation, strategy, sales, accountbased, content, target, abm.
• How to Boost a Post on Social Media [Instagram, Facebook, and Twitter] - In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.”
  Topics: facebook, reach, instagram, post, twitter, media, social, posts, audience, boost, set, target.
• How to Build a Brand for Your Dropshipping Store - Dropshippers can benefit greatly from branding their online stores. Find out how you can stand out from your competitors through this guide.
  Topics: target, products, brand, build, dropshipping, values, sure, customers, product, store, business, market.
• How to Choose a Blog Name That'll Grow With Your Brand - Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle.
  Topics: tip, blog, company, target, brand, grow, example, blogs, content, business, choose, sourcepro, thatll.
• How to Craft Brand Messaging Your Target Audience Will Love - As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.
  Topics: relate, personality, audience, craft, message, value, brand, identity, messaging, target, taco, love.
• How to Create Detailed Buyer Personas for Your Business [Free Persona Template] - Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you know about them?
  Topics: create, research, target, customers, free, template, persona, business, product, interviews, buyer, know, youll, personas, detailed.
• How to Create an Audience Profile, And Why You Should [+Examples] - Determining your audience profile is a critical step in ensuring your campaign is successful.
  Topics: youre, create, audience, target, campaign, media, product, examples, social, profile, instance, determine.
• How to Determine a Bidding Strategy for Different Types of Ads - When I first learned how to ride a bike, I remember being scared. It was a daunting process because I'd never done it before and was terrified of falling. I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
  Topics: ads, good, facebook, spend, target, determine, different, bidding, cost, google, types, strategy, bid.
• How to Do Market Research: A Guide and Template - Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
  Topics: persona, guide, questions, template, industry, market, research, buyer, target, customers, product, audience.
• How to Identify Your Core Marketing Message - As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it?
  Topics: pain, customers, business, target, brands, know, youre, audience, message, core, marketing, identify.
• How to Launch a Successful Multichannel Marketing Strategy - If you're even a casual reader of the business blogosphere, you've probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.
  Topics: channels, multiple, multichannel, target, need, youll, successful, marketing, attribution, marketers, launch, strategy, message.
• How to Leverage YouTube Advertising for Your Direct Response Campaign - While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new.
  Topics: action, leverage, viewers, video, target, targeting, campaigns, advertising, ad, campaign, youtube, direct, response.
• How to Make Your Marketing Work Harder for You During Challenging Times - Stuck in a rut with your targeting strategy? We get it — it's easy to stick with what you know. But if you don't adapt and evolve, you could lose out on budget, headcount, and your goals.
  Topics: channels, results, abm, targeted, lead, challenging, work, marketing, strategy, times, leads, achieve, harder, target.
• How to Succeed in Account-Based Advertising - Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities.
  Topics: accountbased, succeed, messaging, marketing, accounts, content, account, target, abm, digital, advertising.
• How to Use a Blog to Increase Organic Traffic - There are many great reasons for businesses to blog, but one stands out — increasing your keyword rankings and growing your organic search traffic.
  Topics: organic, title, rank, target, traffic, increase, content, post, difficulty, keyword, keywords, blog, search.
• How to Write a Creative Brief in 11 Simple Steps [Examples + Template] - The first step in any successful project is drawing up a game plan with a clear objective. It's one of the reasons marketers love creative briefs.
  Topics: examples, brief, campaign, simple, template, creative, brand, project, write, product, audience, team, target, steps, company.
• In Google Ads, Balance Automated Bids with User Control - In "3 Handy Google Ads Scripts to Automate Tasks," I addressed methods to expedite pay-per-click management. But, in my experience, advertisers should cautiously embrace Google's push to automate campaigns. The key is to find the right balance of automation and user control.
  Topics: conversions, bids, google, cpa, bid, set, target, maximize, clicks, example, user, balance, ads, ad, control, strategies, automated.
• Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy - A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.”  I had one of those moments where I thought "SKIMS is showing up everywhere!" That’s because the company has an integrated media planning strategy.
  Topics: content, planning, media, marketing, adopt, audience, plan, youre, target, instagram, channels, integrated, strategy.
• International SEO: How to Optimize Your Website for Other Countries - You might think that you have mastered the art of SEO already, but international SEO is a completely different ball game. You’ll need to master this skill if you plan to turn your business from a domestic powerhouse to a global player.
  Topics: engines, international, content, countries, language, target, search, keywords, strategy, website, local, optimize, seo.
• Is the Disney Store in crisis? The reality behind the closure of more than 60 physical stores - The company is fulfilling its plan to close nearly 75% of the Disney Stores in the United States, which could indicate a crisis, but the reality goes further.
  Topics: store, target, physical, ecommerce, close, stores, locations, disney, closure, reality, shopping, united, crisis.
• Listening to Your Data Can Save Your Business From Lost Opportunities - You’ve got a winning product, and you’ve done your audience research. You know, down to the detail, just the type to market to–their interests, what they read, where they hang out, what they’d use the product for. Or do you? Getting your target audience right is one of the building […]
  Topics: target, opportunities, business, data, products, save, know, lost, product, ads, stores, lachlan, audience, listening, taylor.
• Lucky is bringing brands, retailers together with its take on product merchandising - Lucky's plug-and-play API gives e-commerce brands visibility of its products on retailer store shelves to offer local fulfillment options.
  Topics: inventory, techcrunch, online, retailers, company, target, bringing, brands, nordstrom, product, merchandising, lucky, store.
• Multichannel Retail: Why One Marketplace Is No Longer Enough - Multichannel selling gets you more customers, brand recognition, and sales. But how does it work? This guide tells you everything you need to know.
  Topics: multichannel, channel, longer, marketplace, target, channels, multiple, retail, selling, sales, online, youre, customers.
• Navigating Social Media Advertising in 2021: How to Choose the Right Platform and Ads for Your Brand - Amid constant adjustments to social media algorithms and search engine rankings, it can feel near impossible to get your content…
  Topics: platforms, social, customers, ads, advertising, media, target, product, effective, platform, ad, users.
• New U.S. Regulations on Counterfeit Goods Target Marketplaces - On January 24, the U.S. Department of Homeland Security issued a report signaling the federal government’s intention to crack down on ecommerce sales of counterfeit goods. In the report, the federal government all but declares that ecommerce is a threat to national security.
  Topics: regulations, fake, target, counterfeit, amazon, thirdparty, marketplaces, ecommerce, sellers, report, products, goods.
• Product Page Headlines Drive Conversions - Every product has a name. It could be short and simple or long and tedious. It can be definitive, witty, or subtle. And unless it's your company's product, you have no control over it. But there's an alternative way to grab shoppers' attention: headlines.
  Topics: page, product, headline, conversions, features, products, drive, target, words, apple, simple, watch, headlines.
• Product Strategy: Defining a Product's Purpose and Plan - Say I'm in the process of developing a new waffle iron. It's going to be capable of perfectly detecting when a waffle is golden brown no matter the volume or thickness of the batter. We're talking about next-level waffle technology. It could be an absolute game-changer, but in this scenario, something goes horribly wrong. 
  Topics: waffle, products, market, purpose, goals, business, target, plan, product, strategy, specific, going, defining.
• Push vs. Pull Marketing: Top Differences & How to Use Them - I recently bought a new laptop. Before deciding which one was right for me, I read through a number of online reviews to ensure I was making an informed decision. Once I narrowed my search down to a couple of models, I visited the store to examine specs in person before committing.
  Topics: target, business, pull, way, strategy, marketing, vs, product, push, differences, social, strategies.
• SEO vs. PPC: When to Optimize and When to Pay for Traffic - If you're struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.
  Topics: pay, results, google, marketing, optimize, seo, traffic, target, search, vs, content, ads, ppc, engine.
• SEO: Google’s Video Carousels Are a Big Opportunity - Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.
  Topics: google, opportunity, videos, carousels, target, seo, big, googles, youtube, search, queries, keyword, text, video.
• SEO: Target Informational Rankings with Pillars and Clusters - Unless it's a major brand, an ecommerce site’s category and product pages may not rank organically for informational search queries. Creating pillar and cluster pages can help.
  Topics: pillars, rankings, page, running, cluster, pages, clusters, informational, topic, pillar, target, keyword, trail, search, content, seo.
• Setting Up a Google Ads Dynamic Search Campaign - Setting up a Google dynamic search ad is straightforward. Even a novice can have a campaign up and running in a few minutes. This article is a step-by-step guide.
  Topics: google, dynamic, setting, step, target, ad, ads, pages, campaign, page, search, labels.
• Should DTC Brands Sell to Mass Merchandisers? - Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling products to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has selling to Target worked out for Beardbrand? I asked Lindsey that question and more.
  Topics: sell, brand, beardbrand, retailers, dtc, business, merchandisers, mass, target, brands, products, experience, customers.
• Speed Up Your Slowest Pages with Prefetching - In previous articles I’ve addressed ideas to improve page speed, such as with HTML caching and isolating slow loading resources. In this post, I'll explain how to determine your slowest pages and apply a simple fix to speed them up.
  Topics: web, prefetching, target, speed, browser, load, slowest, pages, page, slow, report, user.
• Stryx, a DTC Brand, Prepares Rollout in Target Stores - Stryx is a pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks.
  Topics: tiktok, cvs, target, products, retailers, prepares, brand, dtc, rollout, stores, stryx, experience, thats.
• Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It -  
  Topics: marketers, heres, study, audience, fix, finds, target, marketing, challenges, say, need, information, dont, know, data.
• Target Audience: How to Find Yours [+ 5 Campaign Examples] - Have you ever seen a product, service, or marketing ad and thought, "Who in the world is this for?" We've all seen marketing campaigns that have fallen flat because they didn't connect with their target audience, or it was unclear who the target audience was.
  Topics: facebook, target, examples, audience, social, media, content, marketing, campaign, example, audiences, persona.
• Target Global leads $150M round for Amazon Marketplace consolidator Branded - There’s been a profusion of startups emerging in the last year around the concept of rolling up smaller e-commerce businesses — operations that mainly sell and distribute their products on marketplace platforms like Amazon’s — using economies of scale to bring them together to run and grow them more efficiently. Today, one of the latest […]
  Topics: round, target, techcrunch, global, 150m, companies, brands, sellers, smaller, partner, opportunity, branded, amazon, marketplace, leads, businesses, consolidator.
• Target Market Analysis: How to Reach the Right Audience with the Right Pitch - In a perfect world, every single human would love your product. But, as we all know – life isn’t perfect.…
  Topics: targeting, target, market, data, product, research, identify, online, analysis, customers, customer.
• Target breaks into the top 10 list of US e-commerce retailers - Target’s investments in store remodels, same-day delivery and drive-up services are paying off. The retailer, which used to rank No. 11 in U.S. e-commerce sales, is now forecast to jump three spots to break into the top 10 list as the No. 8 retailer, according to a new report from analyst firm eMarketer. This puts […]
  Topics: retailers, online, targets, breaks, shopping, share, target, techcrunch, retail, list, ecommerce, sales, market.
• Target grocery pickup service expands nationwide - Target announced today its grocery pickup service is available nationwide. First introduced earlier this summer in the Midwest, Target said it would soon roll out grocery pickup services across the U.S., reaching 1,500 stores in a matter of months. Today, Target says it has reached that goal, which equates to nearly 85% of its locations. […]
  Topics: stores, available, order, target, expands, pickup, items, services, grocery, frozen, service, nationwide, techcrunch, store.
• Target integrates Shipt’s same-day delivery service into its mobile app - Same-day delivery is coming to Target’s app. The retailer announced this morning that its same-day shopping service Shipt, which Target acquired two years ago for $550 million, will now be integrated directly into the Target mobile application. Though Shipt is widely known as an online grocery service that competes with Instacart and others, Target is […]
  Topics: sameday, mobile, techcrunch, delivery, shopping, app, orders, shipt, products, shipts, target, integrates, service, prime.
• Target is rolling out fresh grocery pickup nationwide, starting with the Midwest - Target today is joining the growing number of grocery retailers offering curbside and in-store pickup services for fresh and frozen items. The retailer had paused its plans to roll out grocery pickup this spring, citing the COVID-19 pandemic as a factor. It said it didn’t have time to train employees on the new processes. Today, […]
  Topics: fresh, services, nationwide, frozen, target, items, service, techcrunch, order, targets, rolling, pickup, starting, midwest, grocery.
• Target reports mixed fourth quarter, but notes same-day services grew more than 90% in 2019 - Target today reported mixed fourth-quarter results, but promising growth on the e-commerce side of its business. The retailer’s earnings per share came in at $1.69, beating the Zacks Consensus Estimate of $1.66, but revenue fell short at $23.40 billion versus the $23.50 billion expected, as the company saw weaker holiday sales in key categories like […]
  Topics: toy, company, drive, notes, grew, services, mixed, stores, ecommerce, target, quarter, fourth, techcrunch, sales, sameday, including, reports.
• Target sets sales record in Q2 as same-day services grow 273% - Following Walmart’s pandemic-fueled earnings beat posted on Tuesday, Target today also handily beat Wall Street expectations to deliver a record-setting quarter across a number of key metrics. The retailer on Wednesday announced its strongest quarter to date for comparable sales, which grew 24.3% in Q2, driving Target’s profit up 80.3% year-over-year to $1.69 billion. Online […]
  Topics: pandemic, techcrunch, sales, targets, digital, growth, sameday, grow, stores, record, target, services, drive, q2, customers, quarter, sets.
• Target to add Starbucks orders and returns to its curbside pickup service - Target is preparing a series of changes to make its curbside pickup service called Drive Up more appealing to consumers. The retailer announced on Wednesday it will begin testing an option that will allow customers to add Starbucks orders to their pickup as well as the ability to bring back items they want to return, […]
  Topics: returns, customers, support, stores, techcrunch, add, target, curbside, targets, drive, pickup, starbucks, orders, service.
• The 2 Simple & Straightforward Methods for Market Sizing Your Business - When you’re considering a new venture, one of the first things you should do is determine whether there is a valuable market for it.
  Topics: business, sizing, methods, straightforward, total, liquor, determine, size, potential, revenue, target, simple, market.
• The Beginner's Guide to Customer Targeting - Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith.
  Topics: targeting, customer, guide, segmented, target, customers, segmentation, help, buyer, beginners, way, audience.
• The Marketer's Guide to Segmentation, Targeting, & Positioning (STP Marketing) - I once heard a new business owner define their target market as … wait for it … “everyone”. *cringe*
  Topics: audience, marketing, stp, positioning, segment, better, targeting, product, guide, market, target, marketers, segmentation.
• The Seller's Guide to Ecommerce Success on Amazon, Instacart, Walmart and Target - These four major ecommerce platforms require different strategies for success.
  Topics: advertising, brands, target, walmart, instacart, retailers, ecommerce, success, guide, sellers, platform, consumer, amazon.
• The Ultimate Guide to Creating Compelling Webinars - Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event are great, you also may have thought, "... it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.”
  Topics: software, creating, guide, compelling, host, audience, webinar, event, ultimate, webinars, attendees, members, way, target.
• The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising - It's hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium.
  Topics: ad, ads, social, media, users, advertising, target, audience, ultimate, guide, mastering, platform, effective, basics, facebook.
• The Ultimate Guide to PPC Marketing - Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Although 45% of small businesses do some form of online advertising, pay-per-click is still a concept that eludes many of us.
  Topics: ads, search, page, ultimate, ad, keywords, target, guide, landing, marketing, paid, ppc, campaign.
• The Ultimate Guide to Product Marketing in 2023 - Product marketing is essential, even if you only sell one or two products at your organization.
  Topics: guide, audience, market, strategy, marketing, product, positioning, ultimate, customers, content, products, target.
• Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again. - Now is the time to ensure that your strategy is well-targeted and measurable.
  Topics: need, strategize, target, sales, marketing, think, businesses, holiday, early, ecommerce, strategy, searchengine, potential.
• Twitter Communities: How Marketers Can Leverage It in Their Strategy - According to a 2019 Sprout Social Index survey, 40% of marketers believe private community groups are becoming more important. And 23% of consumers agree with them.
  Topics: communities, strategy, groups, brands, marketers, twitters, leverage, target, connect, community, members, users, twitter.
• What Are YouTube Tags & Why Are They Important? - YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google.
  Topics: score, tag, video, videos, youtube, keyword, target, tags, search, keywords, important.
• What Is Content Seeding & How Does It Work? [Examples] - Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog?
  Topics: does, reach, influencers, seeding, platforms, promote, work, influencer, target, brand, audience, content, examples.
• What Is Demographic Segmentation, & How Do You Do It? - One of the greatest music videos ever made (according to MTV) was released in 1990, winning Best Choreography and the hearts of fans and parody-creators alike: "U Can't Touch This" by MC Hammer. This rap video (and those harem pants) made reverberations that are felt throughout pop culture today. But why am I talking about it on HubSpot's Marketing blog?
  Topics: market, specific, marketing, income, slice, segmentation, personalized, slices, demographic, target.
• What Is a Focus Group in 100 Words or Less [+ Pros and Cons] - In an ideal world, you'd know just how your product or business idea would be perceived before it's released. This knowledge could help you make alterations to what you're offering for the best possible reception, and better inform your sales projections and marketing strategy.
  Topics: words, research, pros, product, group, market, focus, youll, groups, participants, youre, cons, target.
• What a Social Media Target Audience Is and How to Find It - For my master's program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
  Topics: voice, help, audience, important, youre, target, users, social, facebook, media.
• What is a YouTube Pre Roll Ad [+9 Examples to Inspire You] - Even if you aren't completely sure what a pre roll ad is, odds are you've seen a few of them.
  Topics: inspire, campaign, ads, select, ad, target, seconds, video, roll, examples, youtube, pre.
• Where to shop online that isn’t Amazon, Target or Walmart - As shutdown orders extend indefinitely, online shopping has become a lifeline for people forced to avoid the outside world. Often times opting to shop with a mega corporation like Amazon, Walmart or Target is the path of least resistance, but there are plenty of reasons to patronize an alternative. There are the ethical questions currently […]
  Topics: shop, amazon, products, store, shopping, pet, items, online, food, techcrunch, walmart, beauty, isnt, target, offering, dog.
• Why e-commerce startups aren’t raising more funding during this historic boom - After yesterday’s look into the somewhat lackluster pace of investment into e-commerce-focused startups this year, a few VCs sent in notes that added useful context. So this morning let’s discuss why the pace of e-commerce startup fundraising has been so milquetoast in 2020. The Exchange explores startups, markets and money. You can read it every […]
  Topics: techcrunch, reported, sales, yesterday, space, raising, boom, arent, data, walmarts, startup, ecommerce, target, historic, startups, funding.
• Will automation eliminate data science positions? - The most important question in data science is not which machine learning algorithm to choose or even how to clean your data. It's the questions you need to ask before code is written.
  Topics: data, target, automation, field, positions, eliminate, engineering, techcrunch, scientists, science, assumptions, business, questions.
• Yes, Smaller Ecommerce Stores Can Evolve (and Prosper) - Merchants know that ecommerce is highly competitive. It's also dynamic and ever-changing. Alternative forms of selling and servicing (such as social commerce, voice commerce, and chatbots) are examples. What can a smaller online store do to keep up?
  Topics: words, videos, shoppers, chatbots, commerce, using, prosper, voice, evolve, ecommerce, yes, social, target, customers, stores, smaller.
• YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign - You've spent months perfecting the script, storyboarding, finding the right taazyent, shooting, and editing. The end result? A blockbuster brand or product video.
  Topics: optimize, target, ad, beginners, youtube, campaign, videos, launch, content, google, views, video, advertising, ads.