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Top 2021 resources on teams

Best teams resource in 2021.
Learn more about teams to improve your e-commerce strategy.

  • 11 Things Great Managers Never Say to Their Teams [Infographic] - There's a popular saying that goes, "Employees don’t quit their jobs, they quit their managers."
    Topics: perfect, managers, say, infographic, great, employees, quit, manager, world, teams, team, words, things, ultimately.
  • 12 Mobile Apps to Manage a Team - Business teams need to communicate and collaborate on projects and daily tasks, especially when working remotely. Here is a list of mobile apps to manage a team.
    Topics: plans, project, teams, price, mobile, apps, manage, team, projects, tasks, user, start.
  • 15 Mind-mapping Tools for Entrepreneurs and Teams - Mind mapping is a creative exercise to capture, organize, and structure ideas. It was once done on paper. But there are now tools for entrepreneurs and teams to develop mind maps, brainstorm ideas, and manage the resulting projects. Here is a list of mind-mapping and brainstorming tools for entrepreneurs and teams.
    Topics: price, project, free, start, tools, entrepreneurs, create, mind, maps, basic, plans, mindmapping, teams, ideas.
  • 16 Free Project Management Software Options to Keep Your Team On Track - 92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park for most of us.
    Topics: create, track, software, tasks, projects, tool, task, management, teams, free, project, options, team.
  • 17 Collaboration Tools for Remote Workers - The recent surge in home-based workers due to the coronavirus has made it a necessity to use tools that allow workers to collaborate from afar. Fortunately, there are plenty of tools to facilitate remote work without feeling isolated. Here is a list of collaboration tools for remote workers.
    Topics: projects, work, price, collaboration, team, tasks, workers, free, start, project, remote, tools, teams, plans.
  • 18 Slack Apps and Bots for Team Collaboration - Slack is a collaboration hub for teams, providing a single place for messaging, tools, and files. For small businesses, Slack can be a helpful platform to create and develop. Here is a list of integrated apps and bots from Slack and third-party vendors to enhance team productivity on Slack.
    Topics: price, plans, channel, free, bots, apps, create, slack, teams, start, premium, team, collaboration.
  • 20 Marketing Collaboration Tools to Improve Productivity and Teamwork - As your business scales, your marketing team will grow and evolve too.
    Topics: tool, teams, collaboration, projects, tools, software, teamwork, productivity, improve, marketing, collaborate, work, team, project.
  • 22 Free Web Design Tools from Spring 2021 - Here is a list of new web tools and design elements from spring 2021. There are icon libraries, gradient palettes, project boilerplates, feedback and collaboration tools, fonts, and more. All of these tools are free, though some also offer premium versions.
    Topics: spring, tools, images, design, tool, modern, icons, teams, free, web, font.
  • 38 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy - Are you starting to notice some droopy shoulders around the office? It sounds like it's time to plan a team outing.
    Topics: activities, group, ideas, game, enjoy, teams, members, activity, fun, teambuilding, corporate, outing, building, team, way.
  • 4 Management Styles to Strive For and 4 to Avoid - Growing up, a few of my baseball coaches were some of the most ruthless and demanding people I’ve ever met. They used fear to push my team to our physical and emotional limits, intimidated us with cruel ultimatums, and didn’t really seem to care about us as people. They did everything they could to win — and punished us when we didn’t.
    Topics: employees, leadership, vision, avoid, managers, team, styles, management, theyre, strive, style, work, teams.
  • 5 Steps to Build an Enterprise Data Strategy, Straight From an Expert - Data can be a scary word.
    Topics: expert, data, business, strategy, going, theres, straight, enterprise, bi, build, youre, team, company, teams, steps.
  • 5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy - This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot's Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing's Content Marketing Playbook for Times of Crisis The COVID-19 pandemic has produced a plethora of paradoxes.
    Topics: change, economy, online, tech, strategies, customers, businesses, companies, customer, ways, pandemic, teams, gotomarket, sales, marketing, postpandemic.
  • 5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays - The holidays can be a magical time of the year when you're surrounded by family, friends, good food, great parties, and fun traditions.
    Topics: ways, hubspot, holiday, members, goals, end, celebrate, motivated, endofyear, holidays, teams, managers, team, work.
  • 5 Ways You Can Run More Effective International Meetings - Global teams bring perspectives from various cultures and mindsets, but they also bring obvious challenges: different time zones, language barriers, social norm differences, and communication styles.
    Topics: run, international, work, ways, team, bonding, office, try, effective, vacation, meeting, global, teams, meetings.
  • 5 Ways iPaaS Tools Can Increase Employee Satisfaction - Look at any business and you will likely see customer care professionals on the frontline. Whether they are in customer service or account management, these people set customers up for success, keep them happy in the long term, and make vital contributions to the business's sustainability.
    Topics: pain, customers, customer, service, satisfaction, ipaas, teams, experience, employee, ways, multiple, points, increase, tools, data.
  • 7 Ways to Integrate SEO with IT - Search engine optimization relies heavily on support from information technology personnel. Improving relationships and processes between the SEO and IT teams greases the skids so that support is in place before a critical need arises.
    Topics: youre, teams, request, project, meeting, value, seo, youll, projects, ways, team, integrate.
  • 9 Tips for Working With Teams in Different Timezones - As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company's culture and ability to hire diverse talent.
    Topics: hours, work, different, youre, schedule, tips, global, working, team, international, teams, timezones.
  • A Look Back at How COVID-19 Impacted Businesses in Q2 - Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day.
    Topics: benchmark, precovid, look, sales, impacted, deals, teams, covid19, q2, businesses, q1, marketing, email.
  • - Chow Tai Fook has partnered with Flont and Adrian Cheng’s venture capital firm C Ventures to launch a jewellery rental service in Asia.
    Topics: ventures, service, network, tai, retail, jewellery, cheng, luxury, asia, fook, rental, flont, adrian, teams, launch, chow.
  • - Japanese supermarket operator Aeon is seeking to expand its e-commerce arm by hiring British online grocer Ocado.
    Topics: retail, cent, billion, japan, boost, sales, market, uk, online, offer, aeon, teams, ocado, grocer, japanese.
  • After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data] - The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing.
    Topics: deals, teams, signs, benchmark, showing, data, email, sales, covid19, volume, averages, decline, week, metrics, increase, weeks, precovid, recovery.
  • Arise RevOps, the New Orchestrators of Customer Experience - I care about customers. Whether they're your customers, my customers, or my customers' customers, I want every one of them to have a good experience every time they pick up the phone to call a business, open a marketing email, or visit a website.
    Topics: arise, revops, experience, customers, work, team, tools, orchestrators, operations, company, customer, teams, professionals.
  • B2B Ecommerce Helps Sales Teams (and Customers) - Many B2B executives believe that ecommerce cannot fit their business. But B2B companies that don’t embrace digital will lose opportunities. A digitally-savvy competitor could disrupt the market and cause large sales decreases for legacy companies, those that do not evolve.
    Topics: b2b, quote, process, order, helps, buyers, customers, ecommerce, need, sales, digital, teams.
  • Cloud Integration: 6 Best Cloud Integration Platforms & Tools - Cloud-based applications make it possible for marketing teams to connect with customers, conduct critical research, and make data-driven decisions that can help boost ROI.
    Topics: teams, apps, connect, businesses, data, best, integration, applications, apis, cloud, platforms, tools.
  • Community Is Key in Building a Multimillion Dollar E-commerce Company - Community-focused programming helps create a cult of loyalty for your e-commerce company.
    Topics: ecommerce, building, value, members, key, member, communities, community, business, teams, brands, companies, multimillion, company, dollar.
  • Ecommerce Product Releases: January 17, 2021 - Here is a list of product releases and updates for mid-January from companies that offer services to online merchants. There are updates on delivery services, loyalty programs, social media management, payment solutions, and headless commerce.
    Topics: product, offers, ecommerce, platform, updates, free, customers, releases, delivery, services, teams, mail.
  • Email Writing: How To Craft Effective Emails For International Teams - Are you a non-native English speaker who needs to regularly write emails to your international colleagues?
    Topics: effective, emails, youre, need, person, craft, write, english, international, teams, subject, writing, email, recipient.
  • Getting B2B Sales Teams to Embrace Ecommerce - A sales team can determine success or failure for a B2B ecommerce program. Sales personnel have the influence and trust among customers to drive ecommerce adoption. In this post, I will share a 10-step approach for getting a B2B sales team to embrace ecommerce.
    Topics: embrace, sales, fears, getting, success, b2b, feedback, teams, staff, expectations, team, know, ecommerce, customers.
  • - Swedish fast-fashion label H&M is partnering with Indian marketplaces Jabong and Myntra to sell online.
    Topics: brands, trading, marketplaces, yearshm, exclusive, hm, teams, indian, myntra, swedish, online, jabong.
  • Hackweek at Elastic Path: 2021 Edition - Every year our Product and Engineering teams run an internal hackathon with the goal of creating something that can benefit the organization. It all starts with “The Pitch” where individuals share their ideas for a project with the goal of garnering interest in folks joining their team. This year we had 21 pitches(!!) with topics ranging from a new in product customer onboarding program to developing a search plugin for an internal tool, to adding support for additional development languages. Of the 21 proposed projects, 14 recruited teams and hit the grown running preparing for the hackweek. The teams had 5 working days to pull together their projects. The teams are cross-functional and many individuals took on a role outside of their usual scope of work. This results in the hackweek being described as “the week where you will learn the equivalent of what you learn in an average quarter.” And Michelle Wan, Software Engineer, describes the week as “a great opportunity to work with people you would have never had the opportunity to work with other wise!” Sofiya Minnath, a Senior Technical Writer, describes her first ever hackathon experience, “I was always skeptical about it demanding deep technical knowledge but there was a project I was able to contribute to with my skillset. The whole experience gave me a glimpse of the end-to-end project execution processes. We had a PM/BA to gather requirements and the rest of the team acted as stakeholders, which gave me an awesome experience to learn how things work in the early stage of a project. We also had training, documentation, and development experts to add value with their expertise. We worked as a group and did most of it together, that gave me an opportunity to see how others think and work. It was one-of-a-kind experience.” At the close of the week of hacking, the teams first presented their work in a Science Fair as a preview to the final presentations. Followed by final presentations where there’s open voting to identify the top 3 projects. The winners are memorialized on a trophy and get the associated bragging rights. Drumroll please… coming in first place is the Terraform Team (Alex R, Constantin K, Gaurav T, David M, Steve R, Yury M), second place is the Elastic Path Commerce Optimizer Team (GeoffD, Ivan J, YooYoung L, Michael L), and in third place is the Diagraming Tool/Workflow Team (Arlene, Nadira, Sofiya, Emily, Steven, Shahbano). I won’t get into the details of these projects in this post, but stay tuned as I know several team members are eager to share their projects with you. Our software development manager, Janna Brockmeyer, ran our hackathon and below are her tips should you want to run a hackathon of your own.  Tips for Running a Hackathon  1. Provide prompts for idea generation leading into the pitch. Here's what we used:  Fixing a workflow at work that is making your life difficult A great idea you've had stuck in your head Trying out a new language/framework  Something that could help the product and possibly make it into production 2. Encourage everyone to be open minded throughout the entire process.  3. Be transparent with the entire organization. While the non-product teams may not have the skills or interest to be involved in the actual hacking, allow them to follow along and cheer on the teams' work. 4. Cancel meetings and keep outside distractions low. From an event organization standpoint, keep the programing simple to empower teams to have fun and learn new skills.  5. Keep the prizes small to avoid unnecessary competition and encourage individuals to help other teams. Interested in joining our product/engineering teams? Check out our open job opportunities: https://www.elasticpath.com/company/ecommerce-jobs 
    Topics: hackathon, place, edition, path, hackweek, teams, project, projects, learn, product, team, week, elastic, work.
  • Have Long & Unproductive Meetings? Try a Stand-Up Instead - We've all been in meetings that were about 30 minutes too long.
    Topics: members, minutes, things, stay, standups, unproductive, standup, meeting, meetings, instead, team, try, teams, long.
  • How 8 Brands Mastered Marketing and Sales Alignment - I've written about the importance of sales and marketing alignment before, but the point can't be understated: businesses undeniably have better success when they align sales and marketing teams.
    Topics: alignment, company, data, teams, team, mastered, marketing, content, takeaway, brands, social, sales.
  • How COVID-19 Changed the Way We Think About Office Technology [New Research] - The recent COVID-19 pandemic has changed how we think about a lot of things.
    Topics: office, teams, reported, research, way, changed, marketing, covid19, inhouse, respondents, think, tools, technology, majority, pandemic, work.
  • How COVID-19 Impacted Customer Service & What's Next [Data + Expert Tips] - We all know the importance of customer service for retaining customers and scaling a business — and it's only increasing in value over time.
    Topics: support, team, tips, reps, pandemic, data, covid19, impacted, told, remote, expert, service, whats, teams, customer, customers.
  • How HubSpot's Recruitment Team Aims to Use Greenhouse to Mitigate Interview Bias - Diversity, inclusion, and belonging are major points of growth for most businesses right now, and for good reason -- diverse teams can help companies increase revenue by 19% and enable companies to outperform industry norms by 35%.
    Topics: inclusion, technology, sharing, help, hubspots, interview, mitigate, pilot, bias, tool, recruitment, process, team, teams, aims, greenhouse.
  • How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot - Educator and computer pioneer Alan Kay once said, "The best way to predict the future is to invent it."
    Topics: drive, plan, alignment, model, planning, milestones, revops, team, rhythm, strategy, hubspot, teams, business.
  • How Slack’s VP Aligns His Remote Teams and Encourages Cross-department Collaboration - In 2020, working remotely is now more popular than ever.
    Topics: aligns, remote, fully, remotely, teams, collaboration, crossdepartment, armstrong, vp, slacks, encourages, slack, work, working, channels, team.
  • How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million - While every business owner likely realizes the integral role marketing plays in a business's overall success, marketing for marketing's sake isn't going to get you anywhere -- there has to be a clear strategy and focus behind it.
    Topics: teams, customer, increase, product, million, views, marketing, used, growth, mindset, business, weaknesses, metrics, customers, sujan, patel, sales.
  • How to Align with Your Sales Team, According to HubSpot Marketers - Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment.
    Topics: sales, according, marketers, align, help, ye, marketing, salespeople, objections, team, hubspot, learn, teams, company.
  • How to Build the Strongest Small Marketing Team - Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that's no longer necessarily the case.
    Topics: customers, teams, data, results, team, small, strongest, build, processes, tools, business, marketing.
  • How to Cultivate Psychological Safety for Your Team, According to Harvard Professor Amy Edmondson - Welcome to The Science Behind Success -- a blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
    Topics: team, safety, teams, safe, psychological, edmondson, according, dont, amy, feedback, youre, employees, cultivate, professor, harvard.
  • How to Enable Data-Driven Decisions by Integrating Your Apps - How big is your business's database? From the moment someone becomes interested in your product or service and long after the purchase, you're collecting data — and it can multiply fast.
    Topics: different, datadriven, customer, apps, businesses, teams, leads, decisions, integrating, right, marketing, tools, enable, business, data.
  • How to Manage a Remote Team + Best Apps for Remote Teams - What are the best practices for remote management? This post has tips, advice & practices that we & other remote companies use to manage their remote teams.
    Topics: working, remote, hours, dont, employees, teams, best, work, need, team, office, members, apps, manage.
  • - Managing a team is hard enough in person. But now, managers across the world are faced with the new territory of doing it all online. For some, it’s temporary. But for many, remote teamwork isn’t going anywhere for the foreseeable future. Even after the dust settles and the pandemic is […]
    Topics: teams, best, remote, managing, need, virtual, leadership, guide, tools, manage, way, management, things, team.
  • How to Run Marketing Team Meetings That Don't Suck - Meetings suck. They're time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they're paying attention, and if you're lucky, maybe come out with some wicked notebook doodles.
    Topics: metrics, work, teams, marketing, suck, dont, meeting, help, run, little, projects, meetings, team.
  • How to Structure a Kick-Ass Marketing Team for Any Company -  Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business?
    Topics: teams, web, product, company, marketing, kickass, hire, social, media, seo, team, structure, content.
  • HubSpot's CCO on Why We Need to Talk About Growth - "G-R-O-W-T-H": a simple, six-letter word that has become remarkably difficult to say in recent weeks.
    Topics: businesses, growth, teams, cco, way, customers, talk, times, need, customer, crisis, marketing, experience, hubspots.
  • Interior Define and Monica + Andy collaborate to make children’s furniture - It isn’t super common to find two entrepreneurs in one marriage, especially two entrepreneurs that want to work together. But married couple Rob and Monica Royer are making it happen with a new collaboration between Interior Define and Monica + Andy. Interior Define, founded by Rob Royer, looks to offer super customizable, high-quality furniture at […]
    Topics: teams, andy, idea, interior, childrens, furniture, rob, collaborate, define, royer, monica.
  • - JD has developed a partnership with Chinese retailer Better Life as part of its Retail as a Service strategy.
    Topics: inventory, stores, teams, customers, user, strategy, jd, speed, better, retail, life, deliveries, offline.
  • - Hong Kong on-demand delivery startup Lalamove and travel-activities booking-platform Klook have collaborated in a new express food-delivery service.
    Topics: teams, food, service, local, activities, kong, lalamove, experiences, delivery, fooddelivery, consumers, klook, hong.
  • Magento Innovations Lab Teams Up With Amazon Web Services (AWS) - We are excited to invite developers and partners to imagine new possibilities on Magento by embedding AWS innovations into their Innovations Lab submissions.
    Topics: innovations, aws, developers, developer, services, innovation, web, community, lab, teams, partnership, amazon, magento.
  • Mailchimp teams up with Square to launch shoppable landing pages - Mailchimp, the popular email newsletter service and marketing platform, today announced a partnership with Square that will allow its users to create landing pages with built-in e-commerce features. These shoppable landing pages are meant to give businesses a new sales channel to sell things like limited-edition goods or run-targeted promotions. Mailchimp’s landing pages have been around […]
    Topics: company, worth, teams, email, went, mailchimp, landing, shopping, launch, pages, square, shoppable, meant.
  • - Marks & Spencer Food is now available through the Foodpanda food-delivery app in three Asian markets: Hong Kong, Singapore and Malaysia.
    Topics: food, markets, service, partnered, kong, spencer, singapore, hong, foodpanda, marks, available, teams.
  • Meet the Elastic Path Leadership Team: Part 1 - We wanted to take this time to introduce you to our leadership team – you may see some new faces in the mix and we can’t wait to tell you more about these individuals.   Brenton Brown - Chief Financial Officer Connect with Brenton on LinkedIn Brenton is responsible for Elastic Path's revenue strategies, profitability enhancement and cash flow. Brenton was most recently Senior Vice President at Peer 1 Hosting, one of the world's leading web hosting providers specializing in managed hosting, colocation and cloud services. Prior to that, Brenton worked in Business Development at Signacert, a leading company specializing in continuous compliance monitoring automation. Brenton also spent five years with Intel Capital, Intel Corp.'s venture capital arm in both Europe and the U.S. Q&A with Brenton 1. What excites you most about Elastic Path daily? The people, and the challenges presented every day. Building companies is exciting and relentless. We are lucky to have a fantastic team of entrepreneurs that inspire and challenge each other day in and day out. It is often joked, “Why do we do this!?” And the answer, never needs an answer. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? As the transformation from analogue to digital accelerates, I believe the concept of “buying something” becomes an antiquated concept. Our needs become imbedding in life; the refrigerator knows we are out of milk and orders for delivery our preferred brand. Our wants become experiences. This will apply throughout B2C B2B2C and B2B as customer expectations are mirrored in business. Elastic Path has, and continues to, enable our customers to deliver these our emerging digital world. 3. What is your favorite book and or movie and why? The Hard Thing About Hard Things by Ben Horowitz. It is an annual read and reminder that while personal and team experience grows, there is no playbook for building a fast-growing company in an emerging technology market. And that the right decisions, are often the hardest. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. Whether snow, street or surf, if you can ride a plank sideway on it, I am in!   Riccardo La Rosa - Senior Vice President, Engineering and Operations Connect with Riccardo on LinkedIn Riccardo is responsible for Product Development and Operations for all digital commerce solution offerings at Elastic Path. Riccardo has 25 years of demonstrated success in building digital products and developing world-class technical teams. His background includes product development, digital transformation, technology architecture for early stage to Fortune 500 companies, with extensive experience delivering industry leading PaaS/SaaS services. Prior to Elastic Path, Riccardo was the Vice President of Engineering for Acquia, which was acquired by Vista Equity Partners at the end of 2019. During his tenure at Acquia, he was instrumental to launch new products, which led to double digit growth and significant gross margins improvement. Prior to this he was VP of Engineering at global agency Isobar, the digital arm of Dentsu Aegis Media. Q&A with Riccardo 1. What excites you most about Elastic Path daily? We work on very interesting problems every day, from building new features to auto-scaling our infrastructure to support our client events. The teams we have at EP are incredibly talented and everyone has been incredibly supportive during these interesting times. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? I remember placing orders online once every couple weeks, now I do it multiple times per day. Commerce is part of what we do every day and we need to meet our customers and their customers where they want, which at times is not just a web site. We solve this problem with the simplicity of our headless solutions. 3. What is your favorite book and or movie and why? In this last year one of the books I've enjoyed a lot is Where the crawdads sing by Delia Owens. Intriguing story embedded in a beautiful natural setting. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. I love to spend time outside with my family playing/watching soccer/futbol, hiking and mountain biking.   Bryan House - Senior Vice President, Product and Customer Success Connect with Bryan on LinkedIn Bryan is the SVP of Product and Customer Success at Elastic Path, where he leads the UX and product management teams. Previously, Bryan was the Chief Commercial Officer at Neural Magic, a deep learning software start-up where he ran Product, GTM, and Customer Success. An Acquia founding team member, he helped lead the company to $170+M in revenue. His expertise spans machine learning, digital experience platforms, and open-source technology. He is known as a serial entrepreneur and has spoken at digital business conferences around the globe. Bryan has an MBA from Harvard Business School and a degree in Brewing from the Siebel Institute of Technology, the oldest brewing school in the United States. Before becoming Senior Vice President of WW Account Management at Acquia, Bryan ran product marketing for content management solutions at EMC Documentum. He also brewed beer professionally for 8 years. Q&A with Bryan 1. What excites you most about Elastic Path daily? Our customers are what get me the most excited each day at Elastic Path. I am obsessed with making our customers and partners successful with their digital commerce objectives. To accomplish this, I focus my time on building teams that are passionate about solving problems for our customers, and then enabling our customers and partners to address those challenges with a combination of products, enablement, and a shared sense of purpose. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? In my opinion, the future of Commerce will be “best for me” approaches to quickly build and launch new commerce experiences. The monolithic, all in one era of commerce is over, replaced with API-first approaches to developing modern applications. This trend is changing is happening across enterprise technology markets broadly, impacting how people evaluate, develop, and deploy new technologies to deliver business objectives. The digital commerce market will follow suit. To help our customers and partners navigate this change, my product teams are focused on making the process of evaluating and building commerce solutions with our products easier than ever. Accelerating time to value for both developers and business users and eliminating friction along the way is one of our key objectives. By doing so, we enable our customers and partners to spend more time building exceptional, differentiated digital commerce experiences - while we take care of the complex bits behind our APIs. 3. What is your favorite book and or movie and why? I have two favorite books of late. The first is Thinking Fast and Slow, by Daniel Kahneman. His insights into how our minds work, the heuristics we each use to make decisions, and the tricks we all fall prey to are fascinating. The second book is a novel, Slade House by David Mitchell. A mystery thriller set in London - a creepy, fun read that keeps you unsettled to the end. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. I am a big music fan and have a tendency to go down the rabbit hole with artists, now that all the music they’ve ever recorded is available on our phones. Recently, it’s been Miles Davis’ electric period, Sun Ra, and currently I’m lost in Bob Dylan. Movies, books, podcasts, and playlists, all the things.   Ready to Get Started with Headless Commerce? Discover the steps for getting started, how to implement your front-end, considerations for choosing the right platform and more with our full guide. Read the Guide   Greg Lord - Vice President, Marketing Connect with Greg on LinkedIn As Vice President of Marketing, Greg leads go-to-market strategy for Elastic Path, including product marketing, demand generation, brand, content marketing, corporate communications, analyst relations, events, field marketing, customer marketing. Greg is focused on providing both technical and business leaders with content and programs that help them deliver innovative commerce strategies that accelerate revenue growth. Greg joined the Elastic Path team through the Moltin acquisition, where he held the role of Vice President of Marketing. Prior to Moltin, Greg held marketing and sales leadership positions at SmartBear, Akamai, and Intel. Greg began his career in IT systems management. Greg has a bachelors degree in Computer Information Systems from Bentley University and a MBA from the University of Notre Dame. Q&A with Greg 1. What excites you most about Elastic Path daily? Hands down, the team. We have an amazing team that is smart, dedicated, and a ton of fun, and it’s what I love about my job. I also really enjoy the digital commerce space because it’s so broad reaching and dynamic, and has become even more mission-critical for our customers in the face of the pandemic. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? Digital commerce is becoming more and more immersive into our daily lives. eCommerce isn’t a place we go to shop anymore, rather eCommerce is woven into how we live our daily lives. For example, you can order via phone through an amazon Alexa, through an in-car dashboard, right within an email, and more. 3. What is your favorite book and or movie and why? I have a few favorite books – Extreme Leadership, Atlas Shrugged, and for all you content marketing geeks out there, They Ask You Answer. In terms of movies, I love watching Home Alone every Christmas season. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. I have three young kids, and through them have developed a deep passion for coaching youth sports. It’s so fun and gratifying to work with young kids to help them realize their full potential, build their confidence, and understand the importance of teamwork and sportsperson-ship.   Tara Collins - Vice President, People and Culture Connect with Tara on LinkedIn Tara leads the People & Culture and Facilities teams at Elastic Path. With a long tenure in building teams, designing programs, and leading through change, Tara will focus on ensuring our people programs and practices are firmly established, driving a culture and performance which attract and retain top talent within our markets. Tara brings over 15 years of Human Resource experience supporting executive leadership at industry leading organizations across industries such as hospitality, real estate and retail. Throughout her career, Tara has established relationships through executive coaching, change leadership and as a devoted employee advocate. Tara holds a Bachelor of Arts from Queen’s University and a post graduate certificate in Strategic Human Resources Management from Royal Roads University. Q&A with Tara 1. What excites you most about Elastic Path daily? This is such a unique time to be part of an organization that is on the cusp of incredible growth and change at this stage of maturity. We have the expertise of a seasoned group of subject matter experts, combined with new additions and ideas for innovation, all driving us to create opportunities for our employees and customers that haven’t existed in the past. This team is uniquely posed to achieve great success. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? I see commerce becoming increasingly accessible to a global community, blasting through barriers that existed historically. In my opinion this opens up a world of possibility, potential and learning which works to lower barriers that have may have previously deterred some. It enables visibility for a much broader audience, sparks curiosity and encourages pushing beyond what we’ve previously thought possible. 3. What is your favorite book and or movie and why? Any and all works by Haruki Murakami. I am a huge fan of fiction in my down time and Murakami’s language, imagination and style are simply magic. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. I have a goal to retire on a farm, where I can care for a herd of rescue animals, or at the very least several dogs, and where my partner can ski daily during the winters. We have our eye on Sun Peaks in the interior of BC at the moment, but I am wide open to recommendations if anyone has a utopic location to share.   Darren Hedges - Vice President, Business Transformation and Professional Services Connect with Darren on LinkedIn Darren Hedges is the Vice President, Business Transformation and Professional Services. He leads the Business Transformation Group and the Global Professional Services team. Darren has over 25 years of technology change leadership and professional services experience. Over the course of his career, Darren has led teams at Disney Interactive Studios, Electronic Arts, LucasArts (A LucasFilm Company) Eidos, holding various leadership roles for interactive entertainment, franchise, and application development. Darren is driven to create and enable passionate development teams, build effective and scalable development processes, and drive customer implementation success. Q&A with Darren 1. What excites you most about Elastic Path daily? The people in PS, the PS projects, the clients that we work with and the business and commerce challenge we help them overcome every day. 2. How do you foresee Commerce changing in the future? How will Elastic Path help customers maneuver said changes? It’s already happening, commerce everywhere, the ability to transact from any device in any shape way or form. EP already enables their customers in this first wave, but as technology evolves and methods transcend the card, digital wallets, NFT devices and currencies, EP will be right there taking a leadership position and pushing the boundaries of what commerce means and how business, individuals and companies act and react to it. 3. What is your favorite book and or movie and why? Favorite Movie – Airplane – I could watch that movie a thousand times (and I nearly have) and it would still make me laugh. The casting was perfect with Robert Hays, Julie Hagerty and Leslie Nielsen, the script genius and the Zucker brothers and Jim Abrahams are masterful in their writing and directing craft. 4. Tell us something about yourself, that isn't on LinkedIn or your resume. Before I went into Project Management and interactive entertainment, I used to be a ship to shore crane operator in my early working years I’d spend long winters huddled in a small box suspended 500 feet above a rocking container ship loading and unloading containers freezing. That being said the summer months perched on top of a crane has their advantages, so there are upsides!
    Topics: help, team, path, elastic, meet, customers, vice, president, teams, leadership, business, commerce, digital.
  • Mythbusters Ecommerce Edition: Debunking the Misconceptions of Running an Ecommerce Site - Running a successful ecommerce website isn’t easy, but it’s made harder by a few myths — some of which are deeply…
    Topics: ecommerce, freeze, myths, platform, holidays, sunk, making, cost, technology, decision, misconceptions, teams, common.
  • New Release: Role-Based Access Control - Branded manufacturers who are embracing digital commerce often have robust internal teams that support their eCommerce go-to-market.These teams all have different responsibilities from managing the catalog to supporting customers with their purchase. With the recent release of Role-Based Access Control (RBAC) for Elastic Path Commerce Cloud, these organizations can quickly and easily assign roles so that each team can fulfill their responsibilities without disrupting other team’s workflows. This new functionality supports brands across business models, including B2B, B2C, and anywhere in between. Role-Based Access Control Details Seller (Elastic Path customer organizations) users can now be assigned the roles listed below which grant them distinct functional and feature access to an Elastic Path Commerce Cloud store. The following roles and permissions are supported in this release: Basic: no permissions Seller Admin: Full permissions to modify ever aspect of the store Marketing & Sales: Modify catalog and Data Model Extention (FKA flows), but not store settings or customers Support: Modify customer orders only IT Developer: Modify store settings only  Note: Only Seller Admins and IT Developer roles have access to manage role assignments.  Each of these unique roles ensures that individuals can work most efficiently without interrupting the workflow of other teams. For instance, with RBAC a user with a customer support persona will have access to manage Orders and Customers. However, they will not have access to manage products and catalogs, or change any store settings. This is beneficial because the customer support team member will not disrupt products or catalogs, areas that the marketing and sales team has spent time curating. See Role-Based Access Control In Action Watch this quick demo of Role-Based Access Control: With role assignments in place, organizations can more effectively run their commerce business on a day-to-day basis. To get started visit the settings page of your Elastic Path Commerce Cloud store. Additional details on this new feature can be found in our documentation.
    Topics: control, rolebased, roles, customer, access, support, release, commerce, store, teams, modify, settings, permissions.
  • - Bangkok-headquartered omnichannel fashion company Pomelo has appointed Jim Boland, former RedMart CFO, as its new CFO.
    Topics: jim, fast, cfo, pomelos, teams, rapid, fashion, redmart, pomelo, growth, secures, omnichannel, boland.
  • Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams - To create the optimal customer experience, it's undeniably critical that your sales and marketing teams are well-aligned.
    Topics: align, teams, distributed, prospect, hambor, sales, prospects, marketing, remote, rep, smarketing, instance, team.
  • - In partnership with Boutir, SaSa has set up personal online stores for its beauty consultants to provide a new sales channel for customer-facing staff.
    Topics: develop, teams, hong, stores, sales, personal, boutir, customer, sasa, staff, customers, platform, online, partnership.
  • SeatGeek brings ticket buying into Snapchat - You can now buy game and concert tickets from teams and musicians within Snapchat, thanks to an integration with SeatGeek . While Snapchat has started testing e-commerce features in the past few months, SeatGeek says this is the first ticket-buying experience built into the Snapchat app. The Los Angeles Football Club was the first team […]
    Topics: buying, platform, tickets, brings, sell, teams, integration, team, snapchat, sales, ticket, seatgeek.
  • Six Toronto VCs discuss COVID-19 and the post-pandemic era - As North America’s fourth-largest city, Toronto is one of the world’s top startup ecosystems. After spawning companies like Eventbrite and Crowdmark, Ontario’s capital has attracted international talent that complements its homegrown population of entrepreneurs and technical talent. Six investors we surveyed who work and live in the area said they believe Toronto will continue to […]
    Topics: fintech, shah, toronto, local, postpandemic, founding, torontos, city, startup, discuss, era, ventures, techcrunch, vcs, covid19, teams.
  • Stripe debuts Radar anti-fraud AI tools for big businesses, says it has halted $4B in fraud to date - Cybersecurity continues to be a growing focus and problem in the digital world, and now Stripe is launching a new paid product that it hopes will help its customers better battle one of the bigger side-effects of data breaches: online payment fraud. Today, Stripe is announcing Radar for Fraud Teams, an expansion of its free […]
    Topics: halted, date, stripes, radar, businesses, debuts, antifraud, transaction, payments, product, big, stripe, teams, fraud, tools, able, paid.
  • The 14 Management Principles Every Manager Needs to Know - When you think of the French mining industry in the 1890’s, what pops in your mind? Terrible working conditions? A catastrophic collapse? The black lung? What about the birth of modern work culture?
    Topics: teams, message, employees, needs, team, manager, need, management, know, principles, translation, goals, meet, work.
  • The 30-60-90 Day Plan: Your Guide for Mastering a New Job [Template + Example] - With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager.
    Topics: guide, phase, goals, youll, teams, plan, day, template, example, mastering, job, team.
  • The 4 Key Signs Your Marketing and Sales Teams Aren't Aligned - I like to think of marketing and sales as the leads in a buddy cop movie. 
    Topics: departments, team, aligned, teams, marketing, signs, key, content, efforts, department, arent, need, sales, process.
  • The Ultimate Guide to Managing Remote Marketing Teams - Behind many great teams are great managers.
    Topics: team, virtual, employees, ultimate, teams, guide, work, teammates, meeting, employee, marketing, remote, feel, managing.
  • The Ultimate Guide to Sales and Marketing - Peanut butter and jelly. Puppies and the park. Beach days and ice cream.
    Topics: company, ultimate, customer, sales, critical, prospect, teams, guide, team, product, marketing, buyer.
  • The Ultimate Guide to Service-Level Agreements (SLAs) - 60% of global respondents in a LinkedIn survey believed that misalignment between sales and marketing could damage financial performance (LinkedIn 2020), yet there are a number of disconnects between the teams from strategy to process. At many companies, it can feel as if there are 100 miles between sales and marketing.
    Topics: service, sla, goals, guide, sales, goal, agreement, agreements, teams, customer, slas, leads, marketing, ultimate, servicelevel.
  • The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise - If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing".
    Topics: automation, experience, customer, relationship, teams, tools, data, unsung, sales, brand, service, promise, marketing, delivering, insights.
  • Three most common mistakes to avoid with digital transformation projects - According to Forbes, organizations are expected to invest $1.3 trillion (USD) in digital transformation initiatives this year. However, research points to...
    Topics: singlestack, code, transformation, digital, teams, reasons, commerce, fail, application, entire, customer, system, youre, projects.
  • Ticketmaster and Fanatics link up to sell merch and tickets on each others’ platforms - In a blockbuster deal for Fanatics and Ticketmaster, the two companies have agreed to sell verified tickets and merchandise on each others’ sites. According to a statement from the two companies, the partnership will give leagues, teams and universities an integrated e-commerce experience from the two companies’ customer databases to create fan rewards programs, as […]
    Topics: teams, ticket, link, fanatics, shoppers, statement, ticketmaster, event, merch, platforms, companies, tickets, sell, value.
  • To win post-pandemic, startups need remote-first growth teams - Growth marketer and investor Susan Su says that after the pandemic, startup founders will need to develop a mentality that places growth at the center of company strategy.
    Topics: startups, techcrunch, talent, remotefirst, win, company, companies, think, founders, need, teams, best, work, growth, pandemic, postpandemic.
  • Tried-and-True Tips for Sales and Marketing Alignment - My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing (nicknamed "smarketing") was much harder to get right. When we were a smaller team, I could meet one-on-one with each salesperson and talk about how we could help generate more (and better) leads ... but that wasn't scalable as we grew.
    Topics: alignment, content, leads, help, team, share, offer, tips, teams, sales, know, marketing, triedandtrue.
  • Verified Expert Growth Marketing Agency: We Are Off The Record - Unlike most agencies, We Are Off The Record’s (WAOTR) mission is to advise and train in-house growth teams to scale their business. CEO and founder Bas Prass prides his team’s “train and transfer method” because it has allowed them to work with tech startups and giant corporations from all around the world. WAOTR is based […]
    Topics: agency, verified, teams, understand, marketing, waotr, expert, websites, techcrunch, train, approach, founder, business, growth, work, record.
  • Walmart announces it will fully integrate Jet’s teams, but Jet will remain a standalone brand - Three years after acquiring Jet for $3 billion, Walmart announced today that it is now more fully integrating Jet’s teams into Walmart. Jet will continue to operate as a standalone brand, mainly in large cities. Jet president Simon Belsham will support the transition through early August. After that, Jet will be managed by Kiernan Shanahan, […]
    Topics: lead, standalone, walmart, integrate, president, delivery, teams, living, brand, cities, remain, jet, fully, fee, jets, techcrunch.
  • What Are Leadership Skills? [+ How To Get Them] - Influential leaders are a pillar of any organization.
    Topics: skills, employees, leadership, leaders, teams, able, business, develop, leader, help.
  • What Exactly is a Company's CMO? - Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success.
    Topics: chief, cmo, exactly, short, company, companys, drive, business, teams, marketing, officer.
  • What Is a Marketing Manager? - As marketers, we all want to climb the career ladder as quickly as possible. But if you're going to become a marketing manager one day, you first need to learn what the role demands.
    Topics: marketing, teams, skills, manager, work, managers, plan, intended, team, need.
  • What is CRM Data Maintenance and How It Affects B2B Marketing - The quality of your CRM data impacts your entire organization, bottom to top.
    Topics: customer, crm, need, teams, database, maintenance, marketing, issues, quality, impact, data, affects, b2b.
  • What is a PIM solution? How they work and why you need one. - As a business grows, their product information becomes siloed and dispersed, becoming harder to organize, access, and use. Product attributes, imagery, detailed descriptions, and supplier information eventually become extremely difficult to manage, slowing workflows and impacting customer experiences. To alleviate this pain point, many brands evaluate Product Information Management (PIM) solutions. Akeneo, a global leader in Product Experience Management solutions, defines PIM as providing “a single place for businesses to collect, manage, and enrich their product information”. PIM solutions can help businesses overcome some of the major challenges with managing and utilizing product information as they continue to grow. This article delves into how PIM solutions work, some key considerations for businesses looking to implement PIM systems, and the various advantages offered by PIM. What is a PIM Solution and Why Is It Useful? Over the past few years, commerce has shifted towards a digital-first approach, with customers demanding more streamlined digital experiences and new options for digital self-service. To adapt to these new trends and prove ROI, Marketing, IT, and Commerce teams are responsible for delivering digitized product information, quickly and clearly. A PIM solution helps brands to manage product information, improving their ability to quickly retrieve and use key data to power digital buying experiences. Implementing a PIM solution helps a brand ensure that quality data is organized for internal use and multichannel distribution, consolidating relevant product information onto a single platform. With the rapid digitization of sales and continued expansion into new channels, opting for a PIM solution can help connect different channels to preserve product data quality. Some of the key capabilities offered by PIM solutions include: Improving product data quality across all channels Tracking product progress and completion Managing and modifying relationships between products Collecting data from existing sources Cleaning and centralizing scattered data Specifying priorities across different data sources Enriching product information Translating product information into different languages Linking images, media, and documents to different products Building customized product feeds Curating and creating product sheets Analyzing and tracking product performance Marketers, eCommerce Managers, and Data Analytics teams can all utilize PIM to collect, enrich, streamline, and improve product information and data across multiple channels. This can significantly improve customer experiences, while helping businesses gain an edge over their competitors by getting to market quicker while reducing overheads and wasted resources. How does PIM work? A PIM Solution collects, manages, and enriches data in a single place. The figure below visualizes how PIM works at a high level. Product information and data is collected from various internal and external data sources, ranging from ERP systems to suppliers. The information is loaded into the PIM solution, which allows users to enrich, maintain, and translate the data User management tools, business rules, and validation workflows support the enrichment and maintenance of data Product information can then be distributed to various commerce channels, including eCommerce platforms, marketplace listings, and mobile applications A PIM uses various data types, such as: Technical Data – Specifications and measures (e.g. - material, colors, ingredients Usage Data – Descriptions (e.g. – how-to, where-used) Emotional Data – Product stories and rich descriptions (e.g. – imagery that builds strong, emotional connections with buyers) Media Files – Images, PDFs, Videos Businesses typically have a large amount of different types of data that support a single product throughout its lifecycle. Using a PIM system helps streamline product information management and speeds up the process between retrieving, improving, and displaying the data. For example, a PIM system can load descriptive product information that uses a combination of emotional data and media files as content into a catalog management solution. Here, products may be grouped into target markets, based on usage and technical data. Some of the key information that businesses can use a PIM to manage include: Essential Product Data – SKUs, product names, product descriptions, UPCs Marketing Data – Keywords, target personas, SEO elements Design Specifications – Style sheets, assembly instructions Channel Information – Google categories, mobile descriptions Supplier Manufacturer Data – Spreadsheets, certifications, bills Who needs a PIM Solution? PIM Solutions can be useful to all types of brands, B2C, B2B2C, or B2B, who aim to deliver frictionless, consistent, and engaging digital experiences that drive growth and improve their relationships with customers. Implementing a PIM solution can help streamline data across different channels. This is particularly useful for marketing, merchandising, and product management teams, as siloed and fragmented data can make it difficult to obtain and present a clear view of product information. Companies that anticipate or are currently entering a growth phase should particularly consider PIM solutions. With new customers and expansion into different channels, information will become increasingly scattered and siloed. As a result of this, teams may waste time and resources on managing and maintaining product data, both internally and with external groups. Additionally, firms that are currently struggling with managing product information or are spending excessive time and resources on managing data should also look to PIM as an effective method to collecting and cleaning their data. This will help to avoid missed opportunities, lost revenue, and falling market share to competitors. Some of the specific individuals that should consider a PIM software are: Marketers looking to deliver a consistent omni-channel product experience eCommerce Managers that want to prioritize product data quality to drive online sales Retailers hoping to strengthen or create relationships with suppliers Brands attempting to build or boost customer loyalty and satisfaction Managers seeking methods to reduce overheads and wasted resources Data Governance teams who want to track and meet compliance needs Strategy experts considering new approaches to get to market faster than competitors Sales teams that aim to sell more through better content and data accessibility   Product Content Management with Elastic Path At Elastic Path our Product Content Management capability offers many of the core features of a PIM solution including data consolidation, enrichment, organization, and syndication.  While it does not include robust workflow functionality, the core set of features are sufficient to meet the needs of many brands evaluating a PIM solution.  Plus, since it is part of Elastic Path Commerce Cloud product it seamlessly works with our Catalog Composer capability, enabling brands to create the unique and complex product- centric experiences their business needs.   Key Statistics and Additional Benefits of using a PIM PIM has grown rapidly over the past few years, and more companies are expected to adopt PIM in the future. Customers’ expectations for high quality, thorough, and accurate product information is expected to rise, and companies are investing in PIM to meet these demands. Furthermore, compared to IT-led Master Data Management (MDM) initiatives, implementing a PIM system is faster and more cost effective, simultaneously offering a myriad of measurable business benefits. Below are some statistics that highlight the growth of and key trends in PIM: The PIM category has grown at a compound annual growth rate of 25.3%, reaching over $15 Billion dollars in 2021 The global PIM market is projected to reach $59.25 billion by 2027 Asia-Pacific is expected to exhibit the highest CAGR of 28.3% PIM Software has been projected to be one of the most lucrative segments in the 2020-forecast period The emergence of COVID-19 is expected to increase the demand for and growth of PIM Cloud-based PIM solutions are expected to grow at the highest rate during the 2020-forecast period PIM automates up to 80% of typical manual tasks With its anticipate growth and the efficiencies it offers, PIM provides teams with the ability to enrich their product information, keep it clean and consistent, and improve customer experiences. Some additional benefits of utilizing PIM are: Increasing sales conversion rates: Higher quality data that incorporates different data types can boost customer conversion rates. Using a PIM solution can further help marketing teams make media and product descriptions specific to different channels. Improved customization: Firms can use PIM solutions to scale more effectively, as product experiences can be tailored and customized to match the specific needs and profiles of different customers. Boosted speed: PIM tools provide companies with a competitive edge, enabling them to streamline data collection and product information enrichment processes to get to market more quickly. Support for growth: As companies scale and grow, data becomes increasingly scattered and siloed. Implementing a PIM system early on can help brands avoid missing out on opportunities and wasting resources as data management becomes harder with anticipated growth. Decreased product returns: Research shows that incomplete or inaccurate product information are the key drivers of product returns. Product returns can increase costs and can cause a firm to lose customers; PIM reduces return rates by eliminating data errors and using validation processes to help deliver complete and correct information. Higher team productivity: PIM solutions automate many manual tasks, helping product marketing teams focus on building strong and compelling product descriptions. PIM systems also support the enrichment of data through built-in workflows, improving collaboration and productivity across different departments. Catalyzing expansion: By reducing the amount of time spent on managing current products and existing data, teams have more opportunities to research and innovate. PIM solutions provide the tools needed for omnichannel marketing, while also offering translation, review, and publishing tools to support entry into new regions or markets. PIM is changing the game For many brands, a PIM solution can be a game changer. By solving common data and information management issues, providing a variety of tools for expansion and customization, and supporting productivity across different teams, PIM can help firms improve current processes and create high-quality product data. Deploying a PIM can improve the level of control, organization, and speed within your marketing team, whether your firm is a B2B or B2C. The PIM market is expected to continue its rapid growth, and more and more firms are adopting a PIM solution that fits the needs of their organization. Implementing a PIM solution early on can support your firms growth and support future expansion, simultaneously improving customer experiences, retention, and brand image.
    Topics: management, need, solution, information, teams, solutions, work, growth, pim, data, product, different.
  • Why ABM Is Your Small Team's Secret Weapon - We're all too familiar with the dilemma most marketers face: higher expectations, and fewer resources.
    Topics: youre, teams, accounts, engagement, team, abm, begin, list, small, marketing, weapon, secret, best.
  • Why Digital Teams Risk Losing Empathy and Trust, and How to Fight It - Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
    Topics: empathy, workplace, team, losing, digital, communication, teams, respond, risk, fight, inperson, dont, dhawan, sense, trust.
  • Why HubSpot's Director of Analytics Wants You to Make Data More Human - Reporting and attribution have revolutionized marketing in every industry. Marketing data allows businesses to make more informed decisions about their audiences’ needs, challenges, and interests.For years, demographic reporting has done wonders for marketers. Data points such as age, ethnicity, gender, location, education, and employment have informed marketing teams and heightened the impact of campaigns across the board.Unfortunately, there’s only so much that demographic data can tell us about the people searching for and purchasing our products and services.2020 is the time to make data more human. Key Takeaways & Expert Insights Humanizing a historically inhuman component of marketing (such as reporting and attribution) can be tough. Let’s talk about a few ways to do this.Firstly, start to switch your reporting focus from demographic data to psychographic and behavioral data. This should be a major change your organization makes in how and why you collect data. We’ll talk more about how to do this later in this article.Secondly, expect democratization of data. Today, data is difficult to gather and is typically controlled by a dedicated marketing analytics team. While this may be a good way to collect and manage your company’s data, it can create a silo that alienates your data from the people at your company who can actually apply and learn from it.In 2020, expect analytics teams to start making data more accessible for all employees. To jump start this process within your organization, invest in systems that automate your marketing reporting and make it easier for your employees to access that information. Teach employees how to properly apply this data, too.Strive for efficiency and alignment across your organization. Here are a few ways to do this: 1. Align all departments within the organization around being a data-driven company and agreed-upon goals. 2. Choose and define a home for your marketing data. Where does your data live? Is it currently available? How can employees access it? 3. Avoid common marketing reporting mistakes, including one-off reports and random data pulls. These waste time and produce inconsistent data that doesn’t speak to your audience or contribute to real results. 4. Document your marketing reporting process — this might look something like: gather data, define important patterns, automate, and repeat. Instead of assigning different roles or teams to each part of the process, consider dividing up your marketing reporting workload by data source. This will allow the same people to see your data through from collection to application. Keep Investing in Attribution to Identify Bottom-Line Impact In 2020, continue focusing on marketing attribution reporting. When did customers first touch your brand? When did they last touch it? Where are your visitors and customers coming from?According to our 2020 State of Marketing report, only 50% of companies are currently using attribution reporting — and almost 30% answered “No.”
    Topics: data, human, employees, process, demographic, wants, start, attribution, hubspots, director, teams, reporting, marketing, analytics, organization.
  • Your CMS Is NSFW - Marketers have a secret -- we hate our CMSes.
    Topics: experience, need, website, nsfw, site, content, marketers, businesses, teams, management, cms.