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Top 2024 resources on technology

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  • 10 Ways to Reimagine Retail and Virtual Shopping Since COVID-19 - In the post-COVID era, virtual shopping experiences are revolutionizing the retail landscape, merging the efficiency of technology with the personal touch of traditional shopping.
    Topics: ways, covid19, vr, sunglasses, shopping, technology, ar, retail, online, experience, stores, reimagine, virtual.
  • 13 Augmented Reality Examples from Retailers, Brands - Augmented reality allows consumers to visualize the appearance of products on their bodies, in their homes, and more. Apple's ARKit has made the technology accessible.
    Topics: virtual, retailers, ar, reality, augmented, product, technology, shoppers, brands, app, users, examples, try.
  • 15 Essential Product Marketing Books for 2023 - The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives.
    Topics: understanding, essential, products, buy, customers, book, technology, books, marketing, build, launch, product.
  • 4 Things I Learned From My Ecommerce Business in the First Year - At the end of the day, online businesses are all about people.
    Topics: business, ecommerce, customers, clients, product, things, learned, client, technology, platform, industry, floral.
  • 4 Ways to Understand the Rise and Fall of DTC Brands - What happened to DTC brands and why — and the evolution that is now required in direct-to-consumer branding.
    Topics: brands, data, platforms, fall, growth, technology, directtoconsumer, dtc, scaling, ways, understand, rise, help, customer.
  • 6 Marketing AI Predictions to Watch in 2023 - AI has gone mainstream, and it's slowly creeping into the day-to-day lives of marketers.
    Topics: seo, technology, example, watch, personalization, marketing, tools, marketers, content, predictions, companies, ai.
  • 8 Innovative & Inspiring Examples of Augmented Reality in Marketing - The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” 
    Topics: things, stranger, marketing, technology, reality, examples, inspiring, innovative, experience, ar, products, users, app, augmented.
  • 9 Critical 2023 Trends in eCommerce Payments - 9 Critical 2023 Trends in eCommerce Payments Are you an eCommerce merchant looking to increase sales while streamlining the checkout process? If so, you need to stay on top of the current eCommerce payments trends. We've seen a big shift in how customers want to shop and pay for their purchases since the era of digital commerce came on the scene, and the landscape is only changing by the year. In the past, customers were limited to a small range of payment options, such as credit cards, for all their eCommerce payments. These days, however, buyers expect flexibility in a million different ways when it comes to paying online. In this blog, we’ll cover nine essential eCommerce payments trends for 2023 and explore how sellers can adopt or adapt their payment solutions to meet customer expectations and stay ahead of the curve.  1. E-Wallets Digital wallets, aka e-wallets, have become a popular trend for  payments both online and in-store - and they’re only getting more and more common. By the end of 2023, it's expected that over 4 billion people will use digital wallets for their purchases, with 30% of all POS payments happening via an e-wallet. Digital wallets like Apple Pay, Google Pay, and Shopify Pay make it easy to make purchases in-store and online. A lot of retailers are already on board with this trend, and it doesn't look like it's slowing down anytime soon. This makes e-wallets a critical piece of any merchant’s eCommerce payments option portfolio in order to keep up with and stay ahead of the competition. 2. Loyalty programs All great retailers recognize the importance of customer loyalty, and a great way to incentivize and build this is through loyalty programs. A loyalty program often involves offering discounts, points, or rewards in exchange for customers returning to that particular business over and over again. This can range from offering a percentage discount on future purchases to giving exclusive access to certain products or services not available elsewhere. Some businesses also offer a tiered system where bigger spenders get greater discounts. This offers further motivation to come back time and time again, creating a relationship of trust between customers and companies and building a tradition of strong sales from loyal returning clientele. 3. QR Codes QR codes were very popular back in 2010, but since then, their popularity has been on the decline - until the pandemic hit. Now they’re having a moment again! You see them everywhere these days, especially in the retail, events, and hospitality industries. For instance, in restaurants, you can scan a QR to check out the menu, place an order and even pay for your meal - no need to wait for a server. For both online and brick-and-mortar retailers, QR codes are popping up in use cases like scanning a code to get access to exclusive offers and other product lines or to get or give a referral discount.  These use cases and others make QR codes one of the critical eCommerce payments trends to look out for in 2023. 4. Cryptocurrency Cryptocurrency payments are changing the way consumers make online purchases. Paying with Bitcoin, Ethereum, or Litecoin is secure and fast: just a few clicks of the mouse and you're done.  Customers love the feeling of being “in the know” by paying with their favorite cryptocurrency, and true privacy enthusiasts appreciate the (relative) anonymity of not having to divulge all their personal information to merchants in order to make a purchase. In light of this, more and more merchants are starting to accept cryptocurrencies like Bitcoin as legitimate forms of payment. This means savvy retailers, both online and offline, would do well to look into doing the same in order to stay on-trend. Get hands on with an Elastic Path Free Trial Monetize your digital experiences and prepare for the future of retail with a Elastic Path free trial. Sign up for a free trial 5. Buy Now, Pay Later  Buy now, pay later is totally in right now in eCommerce payments trends. BNPL payment options give merchants the power to broaden their customer pool by drawing in larger basket values for low-value items and increasing purchases of high-value items that customers might otherwise shy away from. All in all, it's a convenient way to keep sales steady, even in tough economic times, with a relatively low cost to merchants.  Merchants who want to take advantage of buy now, pay later setups have lots of options, including EP Payments, which offers a best-in-class buy now, pay later program powered by Stripe. Retailers who want to stay abreast of consumer-favorite trends in 2023 would definitely do well to make this payment option a priority.  6. Payment Applications Payment apps are convenient options that more and more consumers are taking advantage of. For merchants offering these apps as a payment method, customers can enjoy a fast and simple checkout process using NFC, QR codes, or P2P networks.  Customers love the ease of use and touchless convenience of not having to whip out the plastic for every payment, and merchants appreciate the speed at which transactions take place.   Payment apps like Google Pay, Apple Pay, and Venmo are already staples in this corner of the eCommerce payments market, with new contenders consistently appearing on the horizon with a hot new feature or service.  Some payment apps even offer rewards for frequent users or bonus tracking tools, which help turn this eCommerce payment method into a bonafide customer acquisition and retention tool.  7.  Biometrics Biometric payments are becoming increasingly popular with consumers due to their extra level of security and convenience. Merchants who offer biometric options allow customers to use their fingerprint, facial recognition, or iris scans to authorize payments instead of passwords or PIN codes. This makes fraud a lot harder since biometric data is unique to each person, making it practically impossible for thieves to copy.  This kind of verification can help make customers leery of giving out their personal data online feel more secure and willing to part with their cash. This gives eCommerce merchants leverage to attract more customers in less time by offering a uniquely secure checkout experience. 8. Voice-Enabled Payments Voice commerce, a realm of commerce technology that includes voice-enabled payments, is becoming super popular for its ease and simplicity. This technology is exactly what it sounds like: merchants that provide voice-enabled payments give customers the option to input and confirm their payment info using only their voice.  This technology has the potential to revolutionize how people make payments in much the same way that voice-enabled tech like Siri and Alexa revolutionized personal productivity.  In fact, merchants can leverage voice assistants like Alexa to enable customers to make purchases and pay bills with just a few words.  Its modern-day convenience at its finest: voice-activated payments save customers time and hassle, which creates a frictionless checkout experience, leading to quicker sales and higher average order values.  9. Near-Field Communications Near-field communication (NFC) is a short-range wireless technology that merchants can use for pairing devices, exchanging data, and making payments. The technology is similar to Bluetooth but is more secure and faster. It’s currently in use by retailers for everything from quick contactless payments to easy device connections.  Not only is it great for quick payments, but merchants can use NFC to create customer loyalty and entice new buyers. NFC can be used to give points to loyal customers, hand out coupons for future purchases, or reward winners for giveaways and drawings in real time, adding an exciting extra layer of gamification to an eCommerce brand’s brick-and-mortar presence.  EP Payments: The eCommerce Payments Solution From Elastic Path Having cutting-edge and in-demand eCommerce payments options for your customers is a critical piece of a smooth buying experience. Giving consumers the option to pay their favorite way, both online and offline, differentiates good brands from great brands (and good revenue from great revenue), and the better your tools and technology, the easier it will be to achieve that “great brand” status.  If you're an eCommerce merchant looking to level up your payments game, EP Payments from Elastic Path might be just the eCommerce payments solution you’ve been looking for. Reach out to us today to find out more about how EP Payments can help you streamline your checkout process, enhance customer satisfaction, and build brand value along the way.
    Topics: online, trends, technology, ecommerce, critical, way, pay, payments, merchants, purchases, payment, customers.
  • AI Ethics: How Marketers & Advertisers Should Navigate Them - Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business.
    Topics: intelligence, artificial, ethical, using, technology, guidelines, ethics, users, ai, advertisers, information, marketers, navigate.
  • AI Is the Future: How Can Your Business Benefit - Bank of Canada director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how business owners can use and understand their customer data. More
    Topics: future, understand, benefit, ai, data, growing, science, founders, technologies, technology, impact, maryam, business.
  • Affirm’s CTO talks transparency and the tech that makes BNPL possible - TechCrunch sat down with Libor Michalek, president of technology at Affirm, to understand just how the company differentiates itself from its plethora of competitors.
    Topics: possible, affirms, makes, talks, customer, techcrunch, transparency, bnpl, card, credit, pay, interest, technology, cto, affirm, tech, really, purchase.
  • Allbirds flotation should help the market sort the value of tech-enabled IPOs - Allbirds gave us pricing information for its IPO this week, providing another window into the world of tech-enabled valuations.
    Topics: techcrunch, week, technology, value, help, flotation, techenabled, shares, company, ipo, sort, ipos, allbirds, valuations, market, price.
  • Amazon To Join ONDC With Logistics And SmartCommerce - According to an official statement, this will be Amazon's initial collaboration with ONDC as they continue to explore other potential opportunities for stronger integration between the two in future
    Topics: entrepreneur, technology, ondc, network, opportunities, india, smartcommerce, small, amazon, integration, logistics, digital, join.
  • Amazon expands its custom-fit clothing service ‘Made for You’ with athletic tees - Amazon is expanding its experimental custom clothing service, Made for You, which allows shoppers to create clothing designed for their exact body measurements. First launched in December 2020 with casual tees, the retailer is now adding athletic shirts that can be customized in close to 50 different ways by selecting from different fit options, necklines, […]
    Topics: clothing, tees, techcrunch, customers, data, measurements, fit, expands, service, athletic, body, technology, shoppers, customfit, amazon.
  • Amazon’s cashierless Just Walk Out technology comes to Houston Astros’ Major League Baseball Stadium - Amazon announced today it will bring its cashier-free checkout technology, Just Walk Out, to a Major League Baseball stadium for the first time. MLB team Houston Astros will introduce the Just Walk Out system to two stores at Minute Maid Park, allowing fans to purchase food and beverages. 19th Hole and Market, two food and […]
    Topics: walk, houston, stadium, comes, astros, cashierless, league, shopping, major, store, fans, baseball, techcrunch, amazon, stores, customers, technology.
  • An Introduction to NFTs - Non-fungible tokens are a hot topic. Some claim that NFTs are the future of artwork — viable, profitable investments. Detractors wonder if NFTs are a short-term novelty. In this post, I'll describe NFTs and how they are created, purchased, and sold.
    Topics: created, nft, sold, technology, million, nfts, computer, introduction, demand, digital, blockchain.
  • Announcing the 2021 BigCommerce Partner Awards Winners - At BigCommerce, we provide the platform for brands to build, innovate and grow their businesses. Additionally, when they need help…
    Topics: announcing, partners, experience, agency, solutions, technology, bigcommerce, winners, winner, partner, merchants, platform, awards, ecommerce.
  • - Asos Media Group has entered into a partnership with Rokt, an ecommerce technology platform that utilizes machine learning and AI to deliver targeted external post-purchase promotions. These ‘non-endemic’ offers will be available in 15 markets.In addition to the British home market, these are major European countries, the United States and…
    Topics: technology, relevant, media, rokts, asos, offers, customers, merchants, postpurchase, value, nonendemic, promotes, rokt.
  • Attention! Kavak will hire 500 engineers to develop technology - Fernando Scasserra, former director of engineering at Mercado Libre, joins the company to lead this team of programmers.
    Topics: mexico, company, brazil, located, engineers, hire, technology, software, develop, kavak, development, team, attention.
  • Berlin Brands’ Exec on Ecommerce Acquisitions, Technology, More - Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more.
    Topics: exec, brand, products, technology, started, brands, ecommerce, different, amazon, million, berlin, im, product, acquisitions.
  • BluePallet raises $5M to take its chemical industry marketplace global - BluePallet, an online marketplace connecting manufacturers with the chemical industry, announced today that it has raised $5 million in a funding round led by Vinmar Ventures, a subsidiary of petrochemical distributor Vinmar International.  The startup also announced today that it has become the first industrial commerce platform to “officially” operate on Alibaba.com. This means that […]
    Topics: barrows, global, network, 5m, techcrunch, transactions, technology, marketplace, today, chemical, raises, transaction, bluepallet, industry.
  • Bolt makes first acquisition with Tipser, launches ‘Remote Checkout’ - The ability to purchase something at the point of discovery from digital content exists, but Bolt is ready to give that purchase its “one-click” treatment.
    Topics: million, tipser, company, sites, products, techcrunch, launches, bolt, acquisition, wagenheim, technology, checkout, remote, makes.
  • Brazil’s Olist gets its horn with new $186M funding round - Olist said it tripled its size in 2021 and closed on four acquisitions within the last year.
    Topics: capital, horn, small, 186m, techcrunch, olist, funding, technology, series, round, gets, retailers, brazils, wellington, company, sachs.
  • Cana Technology raises glass to new capital as it readies beverage printer for market - Cana focused on identifying the basic set of ingredients, basically deconstructing beverages to figure out what makes it taste like a certain drink.
    Topics: readies, capital, market, technology, way, cartridge, printer, cana, glass, water, beverages, drinks, device, beverage, raises, techcrunch.
  • Cartona gets $4.5M pre-Series A to connect retailers with suppliers in Egypt - Today, Cartona is announcing that it has raised a $4.5 million pre-Series A funding round to connect retailers and manufacturers via an application. It’s looking to take a large piece in the budding e-commerce and retail play, where multiple startups in Egypt are pulling their weight including, Capiter, also a year-old startup we reported on […]
    Topics: warehouses, technology, company, egypt, techcrunch, 45m, preseries, suppliers, connect, retailers, model, companies, cartona, market, gets.
  • Charts: Global Venture Capital Funding 2021 - Global venture capital funding more than doubled in 2021 to a whopping $621 billion. Financial technology companies received the most, followed by retail tech providers.
    Topics: investments, vc, regions, capital, venture, positivity, global, charts, q4, record, billion, technology, funding.
  • Chord.co Founders: Future of DTC Platforms Is Headless - Henry Davis and Bryan Mahoney anticipated in 2018 an avalanche of direct-to-consumer companies that served smaller, niche audiences. Chord, a DTC-first ecommerce platform, is their answer to bringing sophisticated, "headless" technology to smaller firms. "We like to call Chord the first headless platform with a brain," Davis told me.
    Topics: platforms, founders, future, dtc, headless, platform, brands, going, content, technology, glossier, chord, thats, chordco, customer.
  • Consumer goods software company Aforza bags $22M to open US headquarters - Built on Salesforce and Google Cloud platforms, consumer goods companies can use Aforza to digitally transform product distribution and customer engagement.
    Topics: company, bags, using, industry, round, 22m, headquarters, software, salesforce, techcrunch, technology, goods, aforza, dinardo, consumer, open.
  • Daily Crunch: Asian and Hispanic e-grocer Weee! bags $425 million Series E - Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
    Topics: asian, crunch, hispanic, russian, million, going, technology, market, startup, company, techcrunch, companies, weee, bags, egrocer, daily, ukraine, series.
  • Delhivery Is Now Live On ONDC - The company reportedly said that it had successfully integrated with sellers and was ready to begin intercity express parcel movement, catering to over 18,400 pin codes in the country
    Topics: delhivery, commerce, platform, ondc, opensource, network, ecommerce, live, entrepreneur, small, technology, digital.
  • Deliverr bags another giant round as it works to move inventory closer to customers - E-commerce fulfillment is certainly having a moment.
    Topics: techcrunch, round, customers, ecommerce, billion, inventory, giant, abbott, global, closer, chain, fulfillment, bags, works, technology, deliverr, company, merchants.
  • Ecommerce Acceleration Is the Future. Don't Get Left Behind. - The global ecommerce market is exploding, and 2022 is shaping up as the year of the accelerator.
    Topics: achieve, left, future, technology, traffic, dont, brands, right, accelerators, scale, acceleration, ecommerce, data.
  • Ecommerce Product Releases: April 3, 2022 - This installment of "Ecommerce Product Releases," our twice-monthly rundown of new services that could help merchants, includes live streaming, next-day delivery, subscription payments, and more.
    Topics: returns, storefronts, releases, ecommerce, product, expansion, platform, merchants, shopping, marketplace, technology, receive.
  • Ecommerce Product Releases: March 15, 2022 - Twice monthly we publish a rundown of new services, updates, and collaborations that could help merchants. This installment addresses social commerce, shipping, virtual fitting, more.
    Topics: product, video, launches, meta, merchants, releases, zeekit, technology, program, sellers, ecommerce.
  • Elastic Path Payments Q&A with Harry Chemko - We are excited to announce Elastic Path Payments, powered by Stripe, a new addition to the Elastic Path product offering. As more and more digitally-driven brands embrace a Composable Commerce approach, we are thrilled to share that this announcement reduces the complexity of multi-vendor solutioning by pre-integrating payments. In addition, Elastic Path Payments empowers brands with best-in-class, feature-rich payments functionality to support complex checkout processes, across touchpoints. We sat down with Elastic Path co-founder & Chief Strategy Officer Harry Chemko to learn more about Elastic Path Payments. See what he had to say below. Q: What is Elastic Path Payments?  Q: Why Does This Matter for Digitally-Driven Brands? A: I think there are two key areas of impact that Elastic Path Payments will have on the how brands manage digital commerce. First, Elastic Path Payments gives brands access to the cutting-edge, API-first payments technology that they need to power seamless online checkout experiences. Features like fraud management, network-wide acceptance, support for global brands and best-in-class security ensure that brands meet customer expectations and hit growth targets. And, second, simplifying Composable Commerce. At Elastic Path we are seeing more and more interest for a Composable Commerce approach. While we are thrilled to see this momentum, we still hear that managing multiple vendors can feel complicated. To that end, we know that two-thirds of companies prefer a single payments solution over multiple best-of-breed vendors. By pre-integrating payments technology into Elastic Path, this offering eliminates the need to manage yet another vendor. Q: What Are the Benefits of Choosing Elastic Path Payments instead of Managing Payments Technology Separately from a Commerce Platform? A:  Beyond the integrated commerce and payments technology, and simplification of solution management that we just talked about, Elastic Path Payments puts customer success above all else. Unlike other Composable Commerce vendors that leave brands to manage a multi-vendor solution on their own, we focus on becoming a trusted partner in their Composable Commerce journey. One of the ways we emphasize this is with a dedicated customer success manager from Elastic Path who shares a deep knowledge of all facets of a business and can offer guidance, support, and advocate for a customer to technology partners.      From a functionality standpoint, Elastic Path Payments includes key features that enable brands to hit revenue goals. For example, automated retry logic and credential updates increase payment acceptance rates and, seamless online checkouts increase conversion rates. Q: How Does This Make it Easier for Brands to Embrace Composable Commerce?  Q: What Are the Current Trends in the Market on Payments Offerings? How Are These Addressed?  A: Two key trends that come to mind are: 1. Brands expanding into new multiple business models, geographies, and Alternate Payment Methods. In today’s world, it's crucial to give customers the payment options they would like to use, which can significantly increase conversion rates and average order values.  Interested in Learning More About Elastic Path Payments? Simplify Composable solutions with integrated, feature-rich payments technology that powers revenue-generating experiences across customer touchpoints & business models (B2C, B2B, B2B2C), all from a single commerce platform. Go to Elastic Path Payments 2. B2B2C brands, those that operate franchise or distribution models, looking to digitally transform.  With the addition of Elastic Path Payments, Elastic Path customers can manage all business models, geographies, and payments methods with built-in payments technology. In contrast, other commerce platforms often require multiple instances or different products with numerous integrations of payments solutions to operate each model and accommodate the complexity and specific needs of each one.   Q: You Mentioned a Few Features but Can You Tell us More About the Included Feature Set in Elastic Path Payments?  A:  Absolutely, I like to bucket the feature set into three groups that mirror the three significant stages of the checkout funnel. At the first stage of the funnel, you have features that support a seamless online checkout. This includes support for over 25 languages, 135 currencies, and the ability to dynamically show the payment methods most likely to improve conversion. Together these features can provide up to a 46% increase in sales after enabling local payment methods. To address the second stage of the checkout funnel, you have features related to fraud detection. Fraud detection is important to organizations as missed fraud can be very costly to brands. But, on the other hand, brands also don’t want to accidentally decline good transactions as we know this also leads to lost profits. In fact, every year businesses lose an estimated 3% of their revenue due to false declines. Since Stripe, the underlying technology of Elastic Path Payments,, has seen 90% of all the credit cards that are in use in the United States, if there is an issue with a particular credit card, there is a very good chance the network has seen it before and will accurately flag or not flag a transaction. This results in decreased false positives, increased checkout conversions, and a better customer experience overall. At the third stage of the checkout funnel you have features like network acceptance, which improves authorization rates, reliability and processing performance through a direct integration with card networks.  In addition, to features related to the three stages of the checkout funnel, Elastic Path Payments also provides best-in-class security and a centralized dashboard for real time reporting. Chat with us today to learn how your brand can benefit from Elastic Path Payments or learn more here.
    Topics: features, elastic, qa, technology, customer, chemko, harry, composable, checkout, path, commerce, brands, payments.
  • Entrepreneurs Should Embrace Web 3.0 - This once-new technology initially made people nervous, but now virtually all businesses are reliant upon it, and it's set to become even more crucial to the way companies function.
    Topics: decentralized, entrepreneurs, embrace, blockchain, web, technology, supply, data, businesses, insurance, applications.
  • European point of sale provider SumUp acquires customer loyalty startup Fivestars for $317M - SumUp, a European-based competitor to Square, PayPal/iZettle and others that provide mobile-powered card readers and other sales technology to merchants and small businesses, has made an acquisition in the U.S. to dig deeper into that market and to expand the kinds of services that it provides to customers globally. The company has acquired Fivestars, which […]
    Topics: small, startup, customer, technology, company, provider, fivestars, techcrunch, businesses, merchants, used, sumups, million, european, loyalty, sumup, sale, point.
  • Everything You Need to Know About Marketing Operations in One Place - One of my favorite movies is "School of Rock," which also happens to be one of 2003's best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band.
    Topics: strategy, teams, marketing, operations, know, team, technology, stakeholders, processes, place, ops, email, need.
  • FDA decision to allow over-the-counter hearing loss technology will be a catalyst for innovation - The FDA on Monday announced that hearing aids and other hearing technology can now be sold over the counter, ending a system that mandated a prescription.
    Topics: hearing, market, audiology, ruling, competition, university, techcrunch, allow, timeconsuming, technology, loss, overthecounter, fda, decision, driving, think, innovation, catalyst.
  • Fabric raises $200M at a $1B+ valuation for robotics-based fulfillment tech to help e-commerce players compete with Amazon - Amazon continues to be the 800-pound gorilla in the room for companies in the retail sector. Today, a startup called Fabric, which is building technology to help those other retailers — big and small — compete more squarely against that muscle specifically in fulfillment with robotics technology, “micro-fulfillment” centers and last-mile operations, is announcing $200 […]
    Topics: tech, fulfillment, centers, players, ecommerce, retail, opportunity, technology, roboticsbased, microfulfillment, operations, goren, valuation, raises, fabric, help, techcrunch.
  • Fresh round of $355M lifts online checkout company Bolt into decacorn territory - This newest raise comes just three months after Bolt took in a sizable $393 million in Series D funding.
    Topics: company, lifts, decacorn, checkout, shoppers, territory, bolts, round, fresh, bolt, technology, network, online, breslow, series, funding, techcrunch.
  • Full Harvest targets food waste by finding homes for imperfect, surplus produce - Within the past two years, Full Harvest’s impact on keeping food out of landfills grew five times, prompting the company to seek out additional capital to keep the momentum going.
    Topics: imperfect, finding, homes, million, technology, marketplace, techcrunch, produce, waste, company, targets, food, moseley, harvest, capital, sustainable, surplus.
  • Glossier just laid off one-third of its corporate employees, mostly in tech - Glossier, the popular beauty brand led by former blogger Emily Weiss, let go of 80 of its corporate employees today, according to an internal email obtained by Modern Retail. The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e are shifting our technology strategy to leverage […]
    Topics: glossier, onethird, employees, glossiers, corporate, retail, tech, weiss, company, technology, laid, email, techcrunch, companys.
  • Google AI: How One Tech Giant Approaches Artificial Intelligence - Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out.
    Topics: directly, intelligence, generate, giant, tech, ai, technology, search, impact, approaches, tools, artificial, text, google, googles.
  • Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better - Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
    Topics: advertising, yap, privacy, consumers, head, platforms, value, information, marketing, data, ai, industry, better, technology, marketers, googles, firstparty, transform.
  • How 5 Brands Are Using Emerging Technology for Marketing in 2022 - Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article.
    Topics: trek, shows, emerging, small, users, brands, technology, using, virtual, brand, metaverse, nft, writing, marketing.
  • How AI Works: The Basics You Need to Know - Artificial intelligence technology has come a long way since the days of IBM’s Deep Blue, a computer designed to play chess against humans. Nowadays, AI software can improve existing workflows, predict customer behavior, and do much more.
    Topics: realtime, using, human, know, works, data, processes, technologies, customer, technology, basics, need, ai, information.
  • How ChatGPT Is Taking eCommerce To The Next Level - ChatGPT, introduced to us last November, is one of the most trending topics we hear about today.  With its ability to communicate in a unique conversational tone, this powerful resource revolutionizes the way eCommerce businesses operate from their marketing to their customer service.  What is ChatGPT? ChatGPT is a chatbot that is empowered by generative artificial intelligence and machine learning to communicate with users via virtual assistant using natural language processing. This latest endeavor was brought to us by OpenAI, an artificial intelligence research lab focused on developing AI for the benefit of humanity.  Because it’s made accessible to the public, people have used it for writing essays, computer code, legal briefs, and even engaging in philosophical conversation.  For those in eCommerce who are looking to incorporate technology in their business strategy, look no further. As users start to get more familiar with this technology, they’ve come to realize that ChatGPT’s capabilities go beyond helping writing essays and answering questions; it's a tool that can help businesses operate that's easy enough to use without a background in technology.  So, how can anyone get their hands on ChatGPT? Here’s how it works: First things first, set up an OpenAI account with an email through their website. Once you’ve read and accepted the terms you can start communicating with the language model through the OpenAI website or mobile app– it's that simple.  That being said, how can ChatGPT be useful in eCommerce? Here’s three ways you can leverage ChatGPT to boost your business. 1. Content Creation ChatGPT is the ultimate blog tool. When given a prompt, it uses its learning algorithm to generate text from its large volumes of stored data, or, record of past conversations that is continuously developing thanks to its machine learning system. Retailers can use this valuable resource when looking to create high quality copy for emails, social media, blogs, and even demos.  Want to dive into Elastic Path Commerce Cloud? Try out our free trial and let us know what you think. Start Free Trial 2. Customer Service and Order Management One of the best features of ChatGPT is its ability to personalize each interaction. This helps retailers enhance their customer engagement by addressing questions and inquiries in real-time with human-like text. ChatGPT can tailor its responses based on the customer’s order history and preferences, leading to an increase in sales and customer satisfaction.  Furthermore, with its ability to learn from its past interactions, ChatGPT can also be used for order management. If a customer needs to modify, track, or cancel their order, ChatGPT streamlines these processes making it easier for the customer and the retailer. However, its inventory management capabilities are enabled by a second step. To optimize order management, ChatGPT can be integrated with additional data sources through an API. These may include ERP systems, CRM platforms, inventory management software, or any other relevant business applications.  An example of this type of integration is DHL’s innovative approach to better their customer service. DHL, an American logistics company, developed a chatbot powered by ChatGPT that handles their customer support and can provide quick updates on shipment status, package tracking, and delivery times.  With ChatGPT supporting order management, businesses can ensure that their customers’ needs are met and their orders are being fulfilled in a timely manner. 3. Product Management Another possible use case is product merchandising. With ChatGPT and an integrated data source, online retailers can shorten the time it takes to upload their product catalogs by having the language model write detailed descriptions on each product taking brand tone and search engine optimization into consideration. From there, it's able to connect customers with products that work for them.  For example, a customer could ask, “I need a new refrigerator from XYZ brand. Do you have any in stock?” ChatGPT uses its algorithm to process the customer’s inquiry and sort through the store's catalog. It then puts together a list of XYZ brand refrigerators available, with product descriptions and prices in a matter of seconds. A real-world example of this is reported by The Wall Street Journal; Instacart is looking to add ChatGPT to their mobile grocery app in hopes of a better UX. With this integration, Instacart’s newly synced search engine can answer users’ food-related inquiries, with customized answers such as recipe ideas, ingredients, or healthy meal recommendations.   The machine learning aspect of this technology allows it to continuously improve over time making product management quicker and more accurate every time ChatGPT is leveraged.  What does this mean for businesses?  The sky's the limit. AI-based, machine learning technologies, like ChatGPT, present endless opportunities for businesses to evolve and foster innovation. Companies should consider how integrating ChatGPT into their processes can affect the experience they deliver to their customers.  From marketing to customer service the benefits of this new technology are vast and the possibility of AI changing the way we conduct business becomes more of a reality each day.  Are you ready to take your business to the next level?
    Topics: product, technology, businesses, taking, level, chatgpt, order, customers, machine, customer, learning, management, ecommerce.
  • How Far Are We from AI Singularity? What It Means & Implications - If you're working in a marketing role, you can't ignore the emerging field of artificial intelligence. It's quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think.
    Topics: advanced, human, implications, intelligence, humans, significant, singularity, point, technology, ai, means, far.
  • How Much Does It Cost to Implement Elastic Path? - When I, like many others, make an important purchase, especially one that involves a long-term commitment and represents a high percentage of my budget, I am thorough. Whether investing in a car, house, phone, or expensive new winter coat –I do my research. Usually that includes reading reviews, talking to friends and experts, and understanding the financial commitment –the price! The experience of technology buyers mirrors my approach.  At Elastic Path 100% of our prospective customers ask about price. In fact, when I poll our business development team it is the top question they receive on their introductory calls with brands. It comes up constantly, and for good reason! Investing in new eCommerce technology is a big deal for buyers both in terms of their companies’ ability to hit revenue targets in coming years and their own professional growth. Nobody wants to be the VP of eCommerce or CTO who advocated for a costly eCommerce platform only to have it fail. Unfortunately, most enterprise commerce vendors don’t share their pricing until you take several meetings with them. This process can feel dated and be extremely frustrating for brands who just want to understand if they can afford the investment or not. But, to play devil’s advocate, it’s often very hard for vendors to provide pricing without knowing a brands unique goals and requirements. That is exactly why I am writing this blog post. Although I can’t give you an exact number, this post will help you better understand how much it costs to implement Elastic Path and what you need to consider when thinking about the total investment and why traditional means of evaluation might need a rethink for modern approaches. I will cover: • An introduction to commerce technology pricing • The different components that will make up your total cost when working with Elastic Path • How each component is priced   Commerce Software Pricing 101: It Depends! “It depends”. That is the simplest (and most frustrating) way to answer the question “How much does it cost?”. A useful analogy that helps to explain this is making dinner.  How much will it cost to make dinner? The investment to put a meal on the table depends on the outcome you seek If you want something simple and don’t care about nutrition or flavor profile–a cup of ramen or a bologna sandwich are low-cost ways to make a meal. Did you make dinner? Yes. Was it less than $5? Yes. Was it ready in 3 minutes?  Yes. However, let’s say you want something a bit more nutritious and delicious made with all local ingredients –you’ll need grass-fed beef, farmer’s market vegetables, handmade pasta and cheese from your local Italian market, and bread from the neighbourhood bakery. Did you make dinner? Yes. Was it less than $5? No, it cost you $50 or more but it was delicious and supported your local community. It also look more time to shop and prepare than the bologna.  In these two scenarios both chefs put a meal on the table, but their goals were completely different meaning their cost was as well. Commerce is the same. The cost of your commerce solution will depend on your goals and requirements. If you want to commerce-enable a simple, existing site your cost will be much lower that if you want to re-platform multiple brands, across numerous geographies. So, when a representative from a commerce vendor tells you that pricing will depend. They are being honest and just need to understand your business and goals a bit more before they provide a detailed answer that's not higher than it needs to be, and more importantly isn't lower than it should be.  There is nothing worse than thinking you're getting a great deal only to find out later in the process that something will really be 5x what you were originally told. If a sales rep is able to give you a cost without understanding anything about your enterprise business-proceed with caution. These solutions are often geared more towards small businesses and can’t meet the needs of enterprises. The remainder of this blog will serve as a guide for anticipating the cost to implement your commerce solution with Elastic Path. What Are the Various Parts That Make Up My Commerce Investment? At Elastic Path we follow a Composable Commerce approach and so do our customers. Composable Commerce is an approach that enables business and tech teams to bring their brands' unique digital visions to life by launching and continuously optimizing digital commerce experiences from multiple best-of-breed vendors composed together into a complete, business ready solution. This means that when you implement Elastic Path, you will be connecting it with other technologies. Some brands may already have licenses for these third-party technologies while others may have to invest in them. For this reason your cost to implement is made up of 3 components:   1. Elastic Path Subscription including core commerce capabilities and APIs, business & developer tooling, education, & quick starts, and reference experiences. 2. Third party technology licenses for applications such as search, OMS, CMS, personalization, etc. 3. Implementation for those who plan to pay Elastic Path or a third-party SI to perform migrations, discovery, integrations, and design work.   Keep reading to better understand what each component will cost.   Elastic Path Subscription Pricing Elastic Path Commerce Cloud is a composable, API-first Headless Commerce microservices-based product for digitally driven branded manufacturers. It includes: • Core commerce capabilities & APIs • Business user tooling via our Commerce Manager dashboard • Developer tooling including a Postman collection, data model extensions, and more • Education and quick starts to accelerate user learning • Reference experiences for frontend best practices It is priced based on transaction volume, either GMV or orders processed. Typically, pricing starts around $50,000 USD/year and increases based on your transaction volume. As your transaction volume increases so will your total cost, but economies of scale mean your unit cost/ per transaction fees are much lower at $10 billion than they are at $10 million. Third Party Technology Pricing As described above, Elastic Path follows a Composable Commerce approach. This approach enables brands to choose their preferred third-party technology providers and seamlessly integrate them with Elastic Path. Instead of being locked in with a monolithic platform that does “all things” in an average capacity, Composable Commerce enables brands to choose the specific providers that will best fulfill their unique needs. This is one reason why brands prefer a Composable Commerce approach. Common applications that brands connect to Elastic Path include content management systems (CMS), storefront, enterprise resource planning (ERP) tools, order management systems (OMS), search, personalization, tax & payments, and PIM. Often, we find that brands simultaneously evaluate commerce and other third-party technology providers as the same time. Each of these applications will have their own price that is provided by your chosen vendor during the evaluation process. What you choose to invest in will depend on your backend requirements and the customer experiences you want to power. But, most often we talk to prospects who are also evaluating headless CMS and search technology. If you aren’t sure what you need an experienced solutions engineer or architect at your commerce platform can help you walk through this. If you’re not sure who that person is-reach out to the Elastic Path team. We have experienced commerce professionals who can walk you through this exercise.   Reduce your TCO See how Elastic Path reduces your eCommerce platform's Total Cost of Ownership with our guide. Check out the Guide On the other hand, some brands have already invested in these technologies so third-party license costs will not be added to implementation costs since they are already in place. If this is you, remember to consider the cost to connect your existing technology investments with a new commerce solution. See the implementation section below to learn more about integration cost. I may sound like a broken record at this point but, in summary, the cost of third-party technology just depends! Your cost will be impacted by what you choose to invest in now (versus in a year or never) and what you already have as part of your existing technology stack (and therefore don’t need to pay for).  With Composable Commerce you are given the complete control to define how quickly (or slowly) you want to scale your commerce strategy.  This is completely unique to every brand and every implementation. Depending on what you choose to invest in your cost will differ. Implementation Pricing The final element of pricing to consider is your implementation cost. The first step here is to determine what implementation work needs to be done. This completely depends on your unique project requirements but we commonly see implementation work fall into the following buckets: Migrate Your Data: This isn’t common for commerce implementations as data often lives in your third-party applications, but it is still something to consider. To determine if you need to complete this work, ask yourself: • Is there any data migration that needs to occur as part of implementation? If yes, you’ll need to think about data migration as part of implementation. Even if you don't plan to migrate product or customer data- it's often easier to simply re-build from your product system-of-record- you will need to plan for any in-flight or unfulfilled orders or orders within their return windows to ensure proper processing and handling of refunds or exchanges.  Align On Priorities & Scope: A discovery workshop is a key step in a successful implementation. This type of work ensures that your entire team is aligned on what you plan to build now and how your backlog is prioritized so that you reduce overall cost and time spent on getting live. Ask yourself: • Is my entire team aligned on what we need to do now versus in 1 year? • Does everyone have the same expectations about go-live? • Are we aligned on the timeline? (3 months, 6 months, 1 year) • Do all stakeholders agree with an iterative approach? If not, how can I change that? If you answered no to any of these questions, I would suggest investing in a discovery workshop where you nail down top priorities for go live and align on backlog prioritization so that you can start generating revenue sooner rather than later. Design Your Experiences: Design work can often be the most time-consuming and unpredictable part of any implementation as there are usually many prototypes and versions of a user experience to review. You can save time and money by leveraging templates provided by your SI or eCommerce solution but, we find that most brands want to customize a solution to make it their own. Design work includes alignment on the user experience, graphics, fonts, colors, themes, etc. and then subsequent A/B testing. Ask yourself: • Does the team plan to use templates or custom build the user experiences? • Who are the key players that need to be involved in providing input and review prototypes? • Does everyone have the same expectations about go-live? • Do all stakeholders agree with an iterative approach? If not, how can I change that? • Do you have an existing user experience you plan to use? • How will we measure and continuously improve our experience once live? If the answers to these questions are no or unknown, you will need to invest in design work. Decide on Implementation Strategy: Depending on cost, scope, and time parameters, every implementation is different.  It's important to align on your approach for implementation.  Ask yourself: • Will you built it all new (greenfield) and launch at once? • Will you increment capabilities, delivering the next highest priority first, then the next, then the next - building, learning, and iterating as you go? • Will you modernize your existing technology with an incremental (strangler) approach? Your implementation strategy will directly impact your short term and long term cost so it is crucial to ensure your business and tech teams are aligned on expectations.  Bring It To Life: When launching with a new eCommerce solution for an enterprise business there will always be some build work needed to get live. This includes integrating with third party technologies and building the customizations to meet your unique needs. Since Elastic Path is microservices-based, the build process can be completely modular. Separate team members can work on integrations with OMS, ERP, search, personalization, etc. all at the same time without disturbing each other. While you will still need to devote time to the build process, you will have less idle resources and a lower opportunity cost (the cost of doing nothing) when using Elastic Path. Once you understand the different aspects of implementations, the second step is to determine who will complete that work. You have a few options: • An SI partner or digital agency  • Elastic Path Success Assurance team • Your internal team • A mix of all three In general, you may save money when you use only your internal team. However, this approach is uncommon outside organizations with highly experienced technical team or a small project. We find that most brands use an SI or mix SI team members with their internal team to complete an implementation. If working with an SI or the Elastic Path Success Assurance team the more time (hours) you need, the higher the cost. Once you understand the work you need to complete and how you will do it, you can work with an SI or Elastic Path to understand total implementation cost. Based on what we see with customers, implementations can be anywhere from 1-4x your technology license cost depending on the scale of your project. Summary: If you’ve made it to the end of this post, you will understand that the cost of software is like the cost of making a meal –it just depends what you want! Our sales team at Elastic Path is well versed in providing pricing for brands with all different types of requirements and goals. Reach out today to receive a personalized estimate for your commerce implementation.
    Topics: cost, commerce, need, team, technology, implement, brands, work, path, elastic, implementation, does.
  • How Retailers Are Using Technology to Transform the Product Returns Process into a Customer-Centric Advantage - As return rates escalate, the implementation of smart returns technology emerges as a vital strategy, offering a seamless, eco-friendly solution that enhances customer satisfaction while reducing costs and fostering a greener retail landscape.
    Topics: store, supply, help, returns, team, retailers, tech, customer, product, techdriven, return, management, manage, technology, efficiently.
  • - Technology has become a fundamental part of the modern world, influencing how we communicate, collaborate, work, and even consume information. As the age of digital transformation continues, accelerated by changing human behaviors and endless innovation, technology will no-doubt shape our… Continue reading How Technology is Impacting Society in 2024: The Pros and Cons
    Topics: impacting, digital, technology, cons, society, impact, pros, tools, solutions, world, benefits, need, development.
  • How to Build a Marketing Technology (Martech) Stack That'll Grow With You - What will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ask about the future of your business, but there is one certainty: you'll deal with more data, more people, more processes, and more complex problems as you grow.
    Topics: thatll, build, technology, martech, data, marketing, tech, need, team, tools, grow, stack, website, tool.
  • Instacart acquires Caper AI, a smart cart and instant checkout startup, for $350M, as it moves deeper into physical retail tech - Instacart made its name by providing a way for consumers to bypass shopping in stores in person, by ordering items online and getting them delivered to their homes — a business that positively boomed in the wake of the COVID-19 pandemic. But with physical stores still looming large in the world of groceries, Instacart also […]
    Topics: instacart, caper, deeper, stores, physical, techcrunch, technology, smart, retail, tech, startup, items, moves, retailers, instant, company, business.
  • Investment Robust in Retail, Ecommerce Technology - The pandemic has posed obstacles for both brick-and-mortar and online merchants. Among the challenges are labor shortages, inventory problems, delivery conundrums, and the need for more personalization. New providers are addressing those needs, and venture capitalists and other investors are eager to fund them.
    Topics: merchants, million, platform, investment, raised, online, technology, ecommerce, billion, delivery, funding, retail, robust.
  • Latin e-commerce startup Merama raises $ 225 million - SoftBank led an initial close of about $ 150 million and Advent led a subsequent close, bringing the total raised to $ 225 million.
    Topics: raises, startup, million, merama, technology, brands, america, softbank, companies, ecommerce, capital, latin.
  • - LiBiao Robotics has opened a European headquarters in Frankfurt to bolster its growth ambitions on our continent. The new location offers a showroom and areas for demonstrations of the autonomous sorting robots.“Frankfurt is the perfect location for our new European hub,” stated Xia Huiling, LiBiao Robotics’ founder and CEO. “As…
    Topics: technology, frankfurt, libiao, sorting, opens, robotics, european, post, robots, robot, parcel, services, hub.
  • Logistics Firm Pidge Raises $3 Million In Pre-Series A Round - Prior to this round, the founders bootstrapped the company with $2 million and raised $1 million from the Indian Angels Network in 2021
    Topics: pidge, firm, saas, company, logistics, million, round, raises, technology, mountain, preseries, indian, network.
  • Make It Big Podcast: The Gen Z Effect on Culture and Commerce with Hana Ben-Shabat - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. Gen Z’s impact on commerce and…
    Topics: gen, big, podcast, hana, culture, generation, effect, way, brand, benshabat, brands, technology, think, z, experience, going, commerce.
  • MaxAB, the Egyptian B2B food and grocery delivery startup, raises $40M for expansion - Globally, food and grocery delivery startups have been raising mega-rounds of late, especially those in Europe as the pandemic has given rise to more people ordering online more than ever. This growth has translated to an increase in volume across e-commerce platforms all over the world. While there has relatively been no action in Africa […]
    Topics: africa, b2b, round, middle, startup, grocery, technology, company, merchants, food, supply, raises, maxab, delivery, expansion, egyptian, growth, elmegharbel, techcrunch.
  • - Marketplace solution provider Mirakl has secured 100 million euros in debt financing. The funding will be used to enhance its technology and to finance acquisitions. The company was already valued at over 2,92 billion euros in 2021, after a Series E funding round of 468 million euros. Mirakl is a…
    Topics: used, funding, mirakls, euros, facility, growth, mirakl, technology, secures, financial, million.
  • Muni gives Latin American communities buying power through shopping app - Community leaders centralize the orders, suppliers drop off the orders with Muni, which picks and packs them for the community leaders to manage the last-mile delivery and collect payments.
    Topics: gomez, communities, gives, muni, venture, technology, techcrunch, american, latin, community, online, buying, funding, app, leaders, company, power, shopping.
  • My Top 6 Learnings From NRF 2023 - The NRF (National Retail Federation) Big Show is an annual event where retailers and industry experts come together to discuss the latest trends and technologies in the retail industry. Our team was thrilled to be back in attendance for this year's event - meeting partners, prospects, and clients to discuss what the year held in store for them and the key trends and initiatives they would be focusing on.  This blog will summarizes my top 6 learnings based on sessions, meetings, and conversations across the show floor.    Composable Commerce Is Mainstream Some leading retailers have already adopted a Composable Commerce solution. It is firmly in the plans for a significant portion of retailers as the flexibility benefits and economic impact on a retailer's bottom line are being realized and poised to be more critical in a year that looks ripe for a slowdown. Economic conditions mean that shorter planning cycles and the need for flexibility in technology will be paramount to the success of retailers. A Composable Commerce approach allows for the easy addition, testing, and change of customer experiences based on data rather than intuition or what is sold in package. This approach is crucial as retailers must be able to pivot quickly in response to changing customer preferences and channels and can no longer afford to wait for 6-10 months to implement a new solution for something like Buy Online, Pickup in Store (BOPIS). A case in point is the rapid adoption of generative AI, such as Chat GPT, in retail (yes, some of this blog post's intro was written by Chat GPT). The widespread adoption of a Composable Commerce approach allows retails to be more nimble. With the ability to add capabilities quicker, a three-year roadmap is no longer sufficient. Retailers must build 12-18 month roadmaps with stopping points for evaluation and adjustments. They also acknowledged that the right technology could enable them to take risks, move quickly, and partner with the right companies to drive success. What do these shortened planning cycles mean for retailers plans in 2023? Retailers will not go through the long process of replacing all their technology but will instead layer on new capabilities to add value and drive down operating costs. This will be especially important in the face of economic uncertainty.   To learn how your brand can get started with replacing core functionality with a Composable Commerce approach, chat with us today. Get in Touch ROI Focus on Tech Investments:  With the increased attention from capital investors on ROIs, the focus has also made its way down to retailers' operations. While Composable Commerce delivers faster and more efficient ROIs for any future technology investment for retailers, a perceived downside of Composable Commerce is the level of tech sophistication needed to manage it. The plumbing becomes very complex for some retailers left to manage their Composable Commerce solution. Learn more about how your brand can overcome this obstacle with the assurance of a trusted ally, read more about Composable Commerce XA™. What is clear is the benefit of the modularity of a Composable Commerce approach: new AB testing, new PIM to ease workflows, adding a pop-up experience, etc., becomes infinitely more accessible. Faster time to market also means retailers can pilot things live and continue evolving to meet their customers' expectations. To learn more about how Composable Commerce can benefit your bottom line, check out our TCO Guide. Brand Identity and Authenticity as Key Strategic Pillars The focus on customer experiences was also highlighted as a key trend in the industry. Building on its momentum as a trend from last year's conferences, brand authenticity and identity is crucial to gaining and retaining customers as it becomes increasingly important that a brand shares a customer's values. Particularly with Gen Z now able to vote with their wallets as their spending power increases.  Recommerce is one of the ways brands incorporate sustainability into their brand identity. This is relatively new, with only 24% of top brands in one survey already operating a recommerce offering. For example, Mattel's American Girl Doll hospital ensures any markings remain on a doll that is brought into the hospital, guaranteeing that a child's meaningful personal relationship with their American Girl doll remains intact. Nike's sneaker robot restoring customers' shoes as another crucial customer touchpoint in their overall experience with the brand emphasizing their commitment to sustainability. Innovative experiences like these continue to grow in importance as brands focus their strategies on establishing a brand identity that mirror's what their customers care about and expect from retailers.  Unified Commerce is Table Stakes and Has Replaced ‘Omnichannel’ Plans Omnichannel retail has been at the forefront of retailers' plans for a few years now. At this year's NRF event, it was evident the promise is now a reality. Brands have begun focusing on unified commerce as a core tenant of their strategy. What is unified commerce? Ensuring that product, customer, inventory, etc. data is shared in real time across each of the channels to provide a single experience for customers as opposed to the linked but still separate experiences of an Omnichannel due to the lack of ‘one version of the truth’. The importance of delivering a unified,contextually relevant shopping experiences to customers where they are is proving to be a consistent driver of success.    Another discussed topic in several sessions was the brick-and-mortar store associates as brand ambassadors. An exciting trend addressed at the event was the need for retailers to adapt to the gig economy. Allowing their store ambassadors to get up to speed and deliver an outstanding customer experience has technology at the center of this quick enablement. This furthers the point made by a few retailers - technology adoption should enable their business and not just adding new technology for sake of it.   Metaverse Hype - Here to Stay?  Speaking of new technology, the metaverse was discussed as a hot topic at Shoptalk 2022. There were significantly fewer mentions at NRF this year, but that does not mean it is dead in the water. Retailers have learned that selling NFTs to mimic the formula of their brick-and-mortar store in the metaverse does not lead to success.  The barrier to entry is still high, with one device per customer, and the need to invest in a headset has kept a full-fledged mass adoption out of the mainstream for now. For now, it's worth keeping an eye on how this evolves as there does seem to be value in having brand presence and keeping the possibility of it being another growing social ‘channel’ but is by no means a central strategic focus for any of the retailers at the event. Payments: The Pace of Change is the Only Constant Two key highlights here are real-time payments & wallet adoption in the US. Real-time payments beyond the merchant liquidity benefits are on the customer side. Gen Z expectations are instant transactions, rather than waiting a few days or weeks for a pending transaction impacts their bank balance.  Wallet adoption is another story to keep an eye on. While it is a larger piece of the puzzle outside of the US, there are clear benefits for customers and retailers of using a One-Click checkout solution like EP Payments to deliver increased checkout conversion, higher revenues, and better customer experiences. Chat with us today to learn how EP Payments can help ensure your customers have a frictionless checkout and payment experience. 
    Topics: brand, customer, retailers, store, customers, adoption, commerce, learnings, technology, composable, nrf, experiences.
  • New capital positions luxury goods reseller Rebag for next round of innovation - The company has since seen a trend of owning fewer items, but of those that are purchased, they are of higher quality, made better, longer lasting and retain some resale value.
    Topics: capital, goods, reseller, resale, market, techcrunch, items, positions, technology, round, luxury, innovation, million, gorra, rebag, company.
  • Next-day package delivery startup Veho valued at $1B following $125M Series A - Veho's technology matches package delivery demand with qualified driver partners and lets customers know the actual time of delivery and even communicates when the driver is headed their way.
    Topics: delivery, techcrunch, technology, ecommerce, customers, nextday, valued, veho, 1b, package, series, zur, grow, following, startup, company, experience.
  • Omnichannel, a key element for the future of commerce in Mexico - If you are a business owner and looking to increase your sales during this pandemic, this interests you.
    Topics: key, future, business, payment, different, commerce, omnichannel, physical, digital, element, technology, online, sales, businesses, mexico.
  • Pandas wants to give Latin American businesses buying power in Asia - Pandas connects Latin America's small businesses directly with Asian manufacturers to reduce logistical problems and high fees often imposed by importers and intermediaries.
    Topics: capital, china, wants, buying, xin, pandas, techcrunch, america, ventures, technology, latin, preseed, power, american, asia, businesses.
  • Papier inks $50M Series C to in a run to lead the online stationery market - Papier, a startup leveraging technology to bring very non-tech products into the world, has raised some funding to continue expanding its business on the heels of strong demand for its personalized notebooks, planners, cards and other paper-based stationery that it sells online. The London startup has raised $50 million, a Series C that it will […]
    Topics: brand, atighetchi, papier, online, technology, digital, today, way, series, stationery, run, products, startup, consumers, techcrunch, inks, market, c, lead.
  • Pepper brings in $16M, gets back to its roots of spicing up ordering experience for food distributors - The ordering system is specifically designed so food distributors can launch mobile apps and websites to accept orders and payments online.
    Topics: food, industry, company, ordering, brings, cheung, distributors, technology, ventures, pepper, customers, roots, gets, techcrunch, restaurants, spicing, experience.
  • Same-day delivery apps need more than speed to survive post-pandemic - Consumer satisfaction hinges on more than the amount of time it takes to move an order from an app to the customer’s door.
    Topics: speed, order, customers, technology, postpandemic, sameday, model, delivery, apps, customer, services, survive, techcrunch, need, app, business.
  • Shipium gives e-commerce retailers Amazon-like supply chain tech - E-commerce retailers of all sizes can have that supply chain coordination layer that enables them to provide fast and cheaper shipping, too.
    Topics: shipping, amazonlike, tech, supply, ecommerce, shipium, technology, chain, gives, company, retailers, techcrunch, million.
  • Silq spins its technology into visibility for apparel manufacturing - The company's approach is to bring visibility and real-time data from the manufacturing floor to brands so that brands can source, make and ship apparel.
    Topics: quality, silq, supply, techcrunch, spins, technology, apparel, company, radhakrishnan, chain, manufacturing, infrastructure, ventures, data, visibility.
  • Silverflow nabs $17M for its updated, cloud-based take on payments processing technology - When it comes to online payments, the front end of the system has seen a massive amount of disruption in the last several years, with companies like Stripe, Adyen, PayPal, Square and others building APIs that make it very simple for online merchants to integrate easy payment services into their checkout flows. But when it comes […]
    Topics: cloudbased, providers, data, updated, payments, services, technology, legacy, silverflow, techcrunch, systems, nabs, 17m, processing, payment, transactions, vries.
  • Snap further invests in AR Shopping with dedicated in-app feature, new tools for retailers - At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing a new in-app destination within Snapchat called “Dress Up” that will feature AR fashion and virtual try-on experiences, and it’s launching tools that […]
    Topics: snapchat, techcrunch, shopping, tryon, invests, inapp, fashion, tools, retailers, feature, snaps, users, dedicated, lenses, snap, ar, technology.
  • Soft-hand Robots Are Coming to Ecommerce - For decades, manufacturing and industrial warehouses have used "hard" robots. They handle repetitive tasks and heavy lifting. But “soft” robots are much more sophisticated. They can safely grasp perishable and fragile items such as eggs, fruit, and bottles. Soft robots could transform fulfillment in many ecommerce warehouses.
    Topics: robot, ecommerce, distribution, items, centers, jobs, softhand, tasks, soft, robots, coming, robotics, technology.
  • Stonehenge Technology Labs bags $2M, gives CPG companies one-touch access to metrics - Stonehenge Technology Labs wants consumer packaged goods companies to gain meaningful use from all of the data they collect.
    Topics: bowman, data, techcrunch, company, metrics, labs, stopwatch, onetouch, companies, stonehenge, bags, cpg, team, right, ventures, gives, technology.
  • Stripe acquires Bouncer, will integrate its card authentication into the Radar fraud detection tool - On the heels of a $600 million fundraise earlier this year, payments giant Stripe has been on an acquisition march to continue building out its business. In the latest development, the company has acquired Bouncer, a startup based in Oakland that has built a platform to automatically run card authentications and detect fraud in card-based […]
    Topics: authentication, radar, tool, transaction, fraud, tools, bouncer, technology, verification, stripe, techcrunch, transactions, card, integrate, detection.
  • Swiftly quickly gets brick-and-mortar stores set up to cater to online customers - Swiftly provides the technology tools that democratize the technology lead, enjoyed by Amazon and Walmart, to the rest of the industry.
    Topics: customers, cater, techcrunch, store, brickandmortar, set, gets, online, swiftly, million, quickly, retailers, digital, kim, grocery, ecommerce, technology, company, stores.
  • Taste intelligence startup Halla closes $4.5M Series A1 to predict which grocery items shoppers will buy - Halla wants to answer the question of how people decide what to eat and now has $4.5 million in fresh Series A1 capital from Food Retail Ventures to do it.
    Topics: taste, shoppers, grocery, hallas, food, way, stores, retail, startup, technology, items, techcrunch, halla, product, intelligence, series, price, predict.
  • Tata to open up super app Neu to outside brands - Tata Group plans to expand the family of services it offers on its recently launched Tata Neu super app to include services from outside the Indian conglomerate group, the company’s top executive said, as the 154-year-old salt-to-software giant looks to make a dent in the consumer technology space. Tata Neu — which clubs together nearly […]
    Topics: group, super, open, brands, offerings, neu, outside, technology, firm, tata, services, launched, techcrunch, app.
  • TechCrunch+ roundup: VC ‘bottom feeders,’ valuation calculator, think like an investor - Farmers don't get embarrassed when the price of corn drops; similarly, there's no reason for startup founders to lose their joy because publicly traded tech stocks are undercutting their valuations.
    Topics: feeders, vc, think, startup, technology, valuation, writes, roundup, investors, war, techcrunch, tech, calculator, sonalker, investor, founders, valuations, post.
  • The Borderless Opportunities For Logistics Startups - By leveraging tech and tapping into the e-commerce boom, India's logistics players are not only democratizing cross-border commerce but are expanding their market horizons
    Topics: space, technology, platforms, borderless, global, need, crossborder, businesses, data, logistics, opportunities, india.
  • The Intersection of Ecommerce and NFTs: How NFT Technology is Changing DeFi - DeFi and fintech startups are putting financial tools in the hands of the average person. NFT technology takes this a step further by offering programmable data and trustless transparency.
    Topics: blockchain, changing, items, intersection, world, assets, platform, ecommerce, nfts, need, defi, nft, technology, users.
  • The Ultimate Guide to Augmented Reality - What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR).
    Topics: ultimate, digital, uses, ar, guide, virtual, reality, users, help, augmented, information, technology.
  • These Popular YouTube Influencers Are All AI Avatars: Is This the Future of YouTube? - One thing you may not know about me is that I love to go to comic and anime conventions. It's so fun to see your favorite actors, artists, and YouTubers speaking directly to their fans in panel discussions.
    Topics: popular, videos, technology, youtube, influencers, content, video, avatars, ai, fun, youtubers, future, vtuber.
  • Topsort, an auction-based advertising startup, now valued at $110M after seed round - When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It was super complicated,” she told TechCrunch. “I was an early adopter of B2B marketplaces, but advertising […]
    Topics: startup, auctionbased, ads, customers, round, valued, company, user, ye, topsort, technology, early, seed, advertising, marketplaces, techcrunch, 110m.
  • Transforming Digital Experience with Composable Commerce and Co-Innovation - Companies today compete and win through their digital experience. At Bounteous, we focus our efforts on co-innovation and transformative digital experiences to drive results for our clients. We elevate brand experiences through our technology partnerships and unparalleled platform expertise. Elastic Path’s API-first enterprise commerce platform, ability to support complex business models, and open-source technologies provide the ability to create immersive experiences throughout all stages of a customer’s journey. Together we combine our content and commerce expertise to deliver commerce experiences that drive greater ROI. Are you looking for an edge in digital experience? This post will break down how your business can stay innovative and ahead of the curve in the current digital landscape, important factors your business must consider at the start of a digital transformation project and current trends in digital experience that are critical to future success, including insight around Composable and Customer-Centric Architecture. Innovation in the Current Digital Landscape At Bounteous, we exist to help leading companies compete and win digitally by continuously innovating brand experiences that drive transformative results. We believe that innovation begins with a critical insight and that a competitive advantage is attained when a brand can continuously generate and apply those insights. Simply stated, innovation is doing better things and doing things better. Therefore, insights need to be generated for various purposes - to help organizations define their thesis for transformation, create distinct brand experiences, expand and identify customer segments, flawlessly execute to drive conversion, and so much more. We achieve this through our model of co-innovation which is not a project or standalone initiative; it is fundamentally about enhancing the way we work together with our clients to deliver results. We believe that companies today compete and win through their digital experience - and how that digital experience connects to all other aspects of their ecosystem. While that’s been true for a while, we’ve seen it accelerate these last two years as companies need to connect with their customers more and more - and as 1:1 relationships with customers become the norm. Keith Schwartz, Co-Founder & CEO of Bounteous, has introduced the Co-Innovation Manifesto, which includes principles and a call-to-action for business executives seeking to compete and win digitally. We highly recommend you check it out! What to Consider at the Start of a Digital Transformation Project First and foremost, we believe in the power of ‘critical insights’ to inform strategies and experiences we create. We generate critical insights to develop end-to-end strategies that yield the most valuable opportunities for experience and commerce innovation. Innovation is accelerated by a virtuous cycle we call ‘digital flow,’ in which data yields critical insights that enable multi-moment orchestration and continuous experience and commerce innovation. We believe in always having a measurement strategy in place with the right tracking to ensure we can continue to learn from and evolve the digital experience – making it work harder and smarter for you. Lastly, when we talk about co-innovation and collaboration, we talk a lot about the right enablement model that must be in place in order to help our customers mature across talent, methods, tech and data - all of which are critical in achieving a continuous cycle of innovation. These pillars are critical to delivering innovative digital experience. Without the right team, technology, strategy, platform, and data tools, you’ll be fighting an uphill battle. Trends in the Digital Experience (DX) That Are Critical to Future Success Composable Architecture Trends in headless technology have offered breakthrough improvements in customer experience, but implementing headless as isolated projects limit the total business impact. Composable architecture, on the other hand, provides business agility, speed, and reliability by combining efforts logically at the infrastructure level. Composable architecture is a comprehensive approach to consolidating headless initiatives—ultimately bringing agility to the digital experience infrastructure. Think of composable as the big sister of headless DX architecture. Composable requires more initial planning but brings greater long-term savings through process optimization and flexibility. With composable, you can manage the true value of decoupled systems and create the best-in-class solutions for your business—making composable the future of digital experiences.   What does it mean to have a Composable architecture? Discover more about the latest approach to ecommerce, it's three core architectural tenets, and whether or not the approach is right for you. Read the Guide Customer-Centric Architecture In the early phase of a relationship between your organization and a platform partner, it’s crucial for your partner to understand the business need and your customer so the platform customization can be architected with those factors in mind. When you lose sight of your customers by letting technology dictate your approach, you start serving the means rather than the end, meaning you’re implementing technology for its own sake, rather than serving a business purpose. As our digital ecosystems become more sophisticated and integrate multiple platforms as well as bespoke components, we expect to see a growing trend around customer-centric architecture. Co-Innovation When we work together, we succeed together. Often, departments within an organization talk to each other but have their own unique goals and objectives in mind when building a platform rather than a single set of overarching, unifying goals. That tends to create data silos and issues surrounding the points of control around data flow. A good partner can serve as communicative and connective tissue between the departments in an organization. They will help your team look beyond individual department goals and see a cohesive picture that can better inform the implementation. We expect to see more clients demand this kind of mutuality from their partners in the future.
    Topics: composable, data, transforming, insights, experience, platform, coinnovation, experiences, business, commerce, technology, digital, critical.
  • Virtual dressing room startup Revery.ai applying computer vision to the fashion industry - Revery.ai is developing a tool that leverages computer vision and artificial intelligence to create a better online dressing room experience.
    Topics: computer, reveryai, room, industry, dressing, using, virtual, technology, fashion, startup, online, users, revery, company, li, vision, techcrunch.
  • Visa unveils first innovation hub in Africa to drive product development - Global digital payments giant Visa has opened an innovation studio in Kenya, its first in Africa and sixth globally, after posts in Dubai, London, Miami, San Francisco and Singapore. The studio will bring together developers, Visa’s internal and external clients, and other partners to co-create payment and commerce solutions. “Sub-Saharan Africa is a fast-growing region […]
    Topics: technology, subsaharan, development, visas, unveils, africa, drive, product, solutions, region, visa, hub, payments, techcrunch, studio, innovation.
  • Walmart acquires design tool Botmock as its invests in shopping by voice and text - With its latest acquisition Walmart is further investing in technology that will enable shopping via voice and chat. The retail giant announced it’s acquiring “select technology assets” from a startup called Botmock, which had developed a set of tools for designing, prototyping, testing and deploying conversational applications across platforms. Founded in 2016, Botmock got off […]
    Topics: shopping, tools, techcrunch, walmart, chat, botmock, customers, voice, text, design, technology, conversational, acquires, milk, invests, tool.
  • Walmart acquires virtual clothing try-on startup Zeekit - Retail giant Walmart announced this morning it’s acquiring the Tel Aviv-based startup Zeekit, which allows consumers to virtually “try on” clothing when shopping online. The company leverages a combination of real-time image processing, computer vision, deep learning and other AI technology to show shoppers how they would look in an item by way of a […]
    Topics: startup, brands, apparel, acquires, walmart, zeekit, clothing, customers, shop, techcrunch, technology, fashion, online, virtual, tryon.
  • Walmart launches AI-powered virtual clothing try-on technology for online shoppers - Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI technologies to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the […]
    Topics: walmart, model, techcrunch, shopping, customer, clothing, aipowered, shoppers, feature, tryon, virtual, technology, launches, choose, online.
  • Wayve, the lidar-free self-driving startup, raises $13.6M from Ocado - Wayve, a U.K.-based self-driving startup that is notable for its use of deep learning and cameras rather than more-costly lidar and other sensors to guide vehicles, is gearing up for its next stage of development with a strategic backer in its pocket. Today Ocado — the online grocer that also powers online grocery systems for […]
    Topics: ocado, solving, company, autonomous, wayves, platform, grocery, techcrunch, lidarfree, wayve, raises, startup, 136m, technology, selfdriving.
  • What Is Content Operations? A Straight-Forward Guide - In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business.
    Topics: processes, operations, content, roles, guide, post, straightforward, responsibilities, tools, step, technology, team.
  • What Is an Ad Network and How Does It Work? [+9 Networks to Try] - To state the obvious, researching, finding, and buying digital ad space is a time-consuming process. In fact, an article by the Wall Street Journal compares it to "pulling out weeds online."
    Topics: ad, ads, technology, advertisers, offer, networks, campaign, inventory, does, try, network, work, publishers.
  • What is AdTech [+Types Worth Investing In] - Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.
    Topics: data, mobile, media, worth, advertisers, technology, ad, types, investing, tech, advertising, example, adtech, agencies.
  • Why AI Isn’t Replacing Our Jobs — Or Search Engines — According to Jasper’s Head of Enterprise Marketing - A couple years ago, artificial intelligence still seemed like a somewhat far-off, sci-fi version of reality. And it certainly didn't seem like something that would completely transform how marketers work within the next few years.
    Topics: content, think, engines, jaspers, isnt, generative, head, replacing, enterprise, marketers, replace, really, ai, human, marketing, technology, jobs, search.
  • Why Pinduoduo is putting all its profit into agriculture - For the past few years, Pinduoduo has been widely regarded as Alibaba’s strongest challenger. While Alibaba reported 863 million annual active consumers across its retail platforms in the 12 months ended September, Pinduoduo’s monthly active users exceeded 740 million in the quarter ended September. In its pursuit of new growth engines, Pinduoduo is taking a […]
    Topics: pinduoduo, produce, agricultural, took, technology, putting, agriculture, company, techcrunch, profit, selling, farmers, ecommerce.
  • Yami bags $50M Series B to boost its online Asian marketplace - When Alex Zhou, founder and CEO of Yami, moved to the Midwest for college in 2007, he had limited access to Asian groceries and products. Zhou had to drive two hours to purchase his favorite Asian products at the nearest local Asian market. The experience inspired him to launch Yami, a direct-to-consumer marketplace for Asian […]
    Topics: bags, americans, products, boost, 50m, asian, b, data, marketplace, zhou, told, techcrunch, technology, yami, series, million, online.
  • clicOH’s shipping technology provides Amazon-like logistics to e-commerce companies in LatAm - The company delivers a package every 20 seconds and services customers of all sizes, from AB inBev and Red Bull to small Shopify merchants.
    Topics: technology, shipping, provides, funding, latin, saravia, round, companies, amazonlike, latam, company, america, techcrunch, clicohs, logistics, ecommerce, novillo.