Top 2023 resources on thats

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• 18 Impressive Product Demo Videos You'll Want to Copy - In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.
  Topics: thats, viewers, viewer, marketing, copy, youll, video, demo, works, product, impressive, know, videos.
• 20 New Free Commercial Fonts for 2022 - Compelling web design adds credibility and trust to an ecommerce site. Properly used, fonts can establish branding and creativity. Here's our annual list of new (and free) commercial fonts.
  Topics: font, display, thats, add, sans, fonts, script, elegant, modern, style, commercial, serif, free.
• 3 Mistakes to Avoid With Your First E-Commerce Store - As a flood of entrepreneurs moves online, many are getting caught in the same traps.
  Topics: website, avoid, thats, dont, ecommerce, store, think, getting, thing, work, online, mistakes.
• 4 Tips to Finally Shift Your Business to Make Money Online - The inventory-to-internet switch may seem like a completely new way of running a business –but it doesn't have to be.
  Topics: clear, thats, social, phase, need, tips, money, online, launch, work, product, finally, business, shift, process.
• 6-Figure in Sales Before Launch and Building a Sustainable Future - After seeing the amount of waste created by single-use items caused by COVID-19, Miles Pepper and Martica Wakeman created re-fillable sanitizer dispensers made from reclaimed ocean-bound plastic and launched Sanikind. Backed by thousands on Kickstarter, Sanikind raised over $300,000 before its launch. In this episode of Shopify Masters, Martica shares the journey of managing a successful crowdfunding campaign and navigating logistical delays with manufacturers.More
  Topics: 6figure, really, youre, thats, sustainable, kickstarter, future, sanitizer, going, launch, lot, sustainability, know, product, sales, building.
• 8 Women Founders Talk About the Biggest Missed Opportunities in Retail - From AI and DTC partnerships to disrupting the shopping experience as we know it, these founders have big ideas about what's possible for retail and e-commerce.
  Topics: cofounder, missed, opportunities, value, insights, tiktok, women, retail, talk, shopping, ceo, biggest, good, founders, thats, retailers.
• A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail - In this episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord talks about all the biggest failures and small mistakes that could have caused Bushbalm to go under. From adapting to fine tuning, learn from David’s way of handling failures while building an 8-figure business.More
  Topics: solved, thats, im, biggest, risk, failure, unit, really, bushbalm, mistake, business, think, fail, doing, going, youre.
• A Day in the Life of the Creator Behind Unnecessary Inventions - Matty Benedetto shares his insights on creating everything from Croc gloves to board games to his weird and wonderful career itself. Making it look easy? It’s all part of the job. More
  Topics: life, thats, day, hes, inventions, creating, unnecessary, dont, matty, going, im, creator, know.
• A Life Altering Diagnosis That Inspired A Luxury Skincare Company - After Dana Jackson was diagnosed with Lupus she dedicated her career to creating products that repaired her skin and hair. Having bootstrapped the beauty brand Beneath Your Mask, Dana reflects on her journey of building a skincare company from scratch. In this episode of Shopify Masters, Dana shares insights around product development and retail relationships.More
  Topics: important, lot, thats, inspired, altering, life, really, product, company, diagnosis, media, social, going, brand, im, luxury, skincare.
• Amazon Prime Day 2021 Is June 21-22, and Kristen Bell Tells Us Why She's Partnered With Them to Promote Small Businesses - The ecommerce giant grew exponentially in the pandemic, but heading into its annual retail holiday, the emphasis (with some help from a few celebs) is entirely on how it elevates entrepreneurs.
  Topics: partnered, good, thats, promote, small, prime, amazon, support, business, owners, shes, tells, kristen, businesses, day, bell, wanted.
• Anyword Review (Sep 2021): A Way to Boost Ad Marketing Text with AI - If you've ever written an advertisement, email subject line, or social media post for your online store and thought, “That's no good,” or “I need to hire a copywriter or marketing agency,” then it might be time to look for… Continue reading Anyword Review (Sep 2021): A Way to Boost Ad Marketing Text with AI
  Topics: thats, plan, anyword, way, text, youre, boost, features, sep, voice, marketing, copy, ad, review, product, ai.
• Bestseller Group launches ecommerce platform The Founded - Danish fashion company Bestseller Group, which owns brands like Jack & Jones, Vero Moda, and Only, has started a new online platform. It’s called The Founded and will feature all 20 brands in a new, more personalized way. And The Founded is not just another platform, it’s meant to one… Continue reading
  Topics: strong, launches, bestseller, platform, partnerships, bestsellercom, thats, founded, ecommerce, group, website, online.
• Bluecore lands $125M Series E on $1B valuation as e-commerce personalization grows - During the pandemic, especially when we were in lockdown, just about every retailer had to build its online presence and do it quickly. As people move to shop online in larger numbers, being able to personalize that experience has become more crucial. That made the pandemic a pivotal moment for Bluecore, an e-commerce personalization platform, […]
  Topics: personalization, team, pandemic, company, grows, lands, valuation, series, thats, online, growth, techcrunch, bluecore, million, ecommerce, 125m, mohamood, 1b.
• Book Excerpt: ‘Entrepreneurialism Is a Noble Art’ - Rick Wilson is the longtime CEO of Miva, the pioneering ecommerce platform. His new book, "Dragonproof Principles: Principled Leadership For The Modern Entrepreneur," is now available. What follows is "Principle Two: Entrepreneurialism Is a Noble Art," an excerpt.
  Topics: idea, excerpt, person, thing, theyre, book, entrepreneur, great, art, thats, noble, entrepreneurialism, tell, business, dont.
• Break One Rule and Break It Hard: Disrupting the Soda Industry with a Healthy Spin - Ben Goodwin and David Lester used innovative product development, the power of science, and the emotional significance of nostalgia to create Olipop. More
  Topics: spin, hard, flavor, product, going, theres, break, youre, soda, healthy, thats, data, lot, really, disrupting, rule, industry.
• Building a 7-Figure Emergency Preparedness Company Without Scare Tactics - Zach Miller and Skyler Hallgren never thought about emergency preparedness until they had a shared experience with a minor earthquake. The duo decided to launch Redfora to normalize preparedness and make kits easily available for consumers. A partnership with Charles Mullenger of Ethos Preparedness allowed the business to reach new consumers. In this episode of Shopify Masters, the trio shares their digital strategies and how partnership helps to scale their business.More
  Topics: 7figure, lot, company, customer, business, preparedness, building, youre, going, customers, tactics, emergency, scare, really, thats.
• Chew On This: How This Functional Gum Maker Crushed Its Crowdfunding Goals With Reddit - Kent Yoshimura and Ryan Chen met in university and bonded over their shared busy and active lifestyle of balancing athletics with academia. Kent and Ryan wanted to create wellness products they could not find in the market and put their degrees in neuroscience, chemistry, and economics to use to launch Neuro. After their first Neuro gum product for energy and focus surpassed its crowdfunding goal in just three days, the duo went on to sell over 12 million pieces. In this episode of Shopify Masters, Kent and Ryan share how they used Reddit to crush their crowdfunding goals and how they are able to achieve a repeat purchase rate of more than 30%.More
  Topics: product, functional, able, theres, crowdfunding, really, goals, gum, reddit, crushed, lot, thats, business, things, chew, going, way, maker.
• Chord.co Founders: Future of DTC Platforms Is Headless - Henry Davis and Bryan Mahoney anticipated in 2018 an avalanche of direct-to-consumer companies that served smaller, niche audiences. Chord, a DTC-first ecommerce platform, is their answer to bringing sophisticated, "headless" technology to smaller firms. "We like to call Chord the first headless platform with a brain," Davis told me.
  Topics: platforms, founders, future, dtc, headless, platform, brands, going, content, technology, glossier, chord, thats, chordco, customer.
• Collect and leverage zero-party data to personalize marketing and drive growth - Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.
  Topics: think, collect, zeroparty, thats, products, tracking, thirdparty, leverage, personalize, store, growth, routine, drive, marketing, data, techcrunch.
• Composable Commerce is More than a Cart - It seems the mood music has shifted away from monolith to composable, at least for those organisations looking to gain significant competitive advantage and be able to differentiate themselves by innovative use of technology.  The logic seems clear; select the "best-of-breed" technology at every stage of your development, and progressively up-platform as the requirements grow and change. You may not need a CMS for the MVP / early phases, but you’ll need to plug one in further down the road - that works.  Or the tax engine you currently use is OK until you expand into new regions and need to provide additional coverage, no problem.   However, there are two camps emerging in composable which, whilst on the face of it appear similar but can result in radically different outcomes. Before exploring further, let's look at the typical capabilities that a business needs from a modern commerce solution (in addition to commerce) - front to back: Front end framework - the glass that allows access and enables your team to deliver the UI CMS - to manage rich content so that your marketers can develop the brand images and messaging Search (and Merch) - product discovery, recommendations so that your products can be found, and so that you can deliver the appropriate ranking etc. Promotions - to improve conversion and revenue options PIM - to manage product data, workflows, approval etc. OMS - Order management (and typically complex inventory) so that you only offer what you can sell and deliver on the promise of fulfilment Marketplace – So that you can onboard suppliers and offer third party products and of course various back-end ERP, CRM, etc. A lot of software, but the key thing is that the composable solution should be focused on "what does the business need at this stage of the programme? Put another way, what is the simplest and easiest way of delivering the business outcome, not "best-of-breed" per se, but "best for me" - and that is critical to your selection of a commerce vendor.   Why?   Because, as one starts to review the components and build out a composable commerce solution, it becomes clear that at the very heart, the commerce engine, there are two distinct schools of thought emerging - let's call them minimalist and most complete. Want to See How Elastic Path Commerce Cloud is Future Proof? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce On the minimalist side we see commerce vendors pushing pretty much all the functionality onto third parties, and I don't mean things that shouldn't be in commerce like Search, CMS, or Marketplace, but core components that any serious organisation needs to operate at the most basic level.  In here I put capabilities like Catalogue Management, Pricing data and Product Data (Including Bundles and Variations).   The minimalist approach says "oh, that's OK, all you really need is the cart/checkout and the rest comes from 3rd parties." Which is fine, if you are never going to change your current ways of managing your catalogue, pricing, or product data. But that's wrong. And the reason is that you are effectively committing to building a bespoke system, from the ground up, from day one.  Not only does this dramatically increase the cost, time, and risk to the project, but by its very essence, you are committed to custom build, which means it's not covered by vendor support or SLA, SI/Agency lock-in and growing technical debt.   Of course, it also restricts your choices as you move from MVP through the subsequent phases of your rollout.  Without core capabilities you will always have to go outside the commerce engine to manage your catalogues for example - or put another way, you will always have to pay for that capability above and beyond the commerce fee - same for promotions, etc.  The most complete view may look only a little different, but the outcome is radically different. The argument from this camp is that a well-rounded commerce engine will do, functionally, what you need it to do, most of the time, and certainly for the MVP and early phases. Yes, checkout and cart, but also allow you to manage your catalogues, your promotions, your variations, your bundles - you know, the basic things that your merchandising team needs to do to get an offer to your clients and prospects. The result is a quicker, cheaper, less risky rollout; with more time to spend on innovation, less on heavy lifting, and quicker time to revenue. Not only are you not building core commerce from the ground up, but critically, you get to decide when and if to take on additional functionality - do it when the business requirement is there, not from day one when you must purchase because the capability is lacking in the core commerce platform. I guess it's OK to just use your commerce system for a cart/checkout and do bespoke build. But if that's all you are going to use it for, then make that decision with open eyes, and pay accordingly. Choose best for me, don't be forced to take best-of- breed due to lack of capability in the core.
  Topics: product, way, thats, cart, commerce, engine, manage, composable, business, need, core.
• Converting Cold Traffic: How $200K in Ads Generated $1.8M in Revenue - Ace Reunis and his team at Threadheads have turned print-on-demand on its head to create a three-in-one business. As an apparel brand, illustration studio, and printing hub in one, Threadheads specializes in unique pop culture apparel without playing the high sales volume game. In this episode of Shopify Masters, Ace shares with us how he leverages social ads to scale to a multimillion dollar brand.More
  Topics: youre, need, website, converting, generated, dont, brand, product, 200k, cold, google, ads, 18m, really, traffic, thats, revenue.
• Creating a Channel Strategy: The Complete Guide - There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals. 
  Topics: tasked, solutions, work, ober, marketing, channel, strategy, guide, complete, explains, thats, creating, marketers.
• DecksDirect, a Pure Retailer, Thrives - Industry pundits might say the future of retail is brands, manufacturers, and marketplaces. But don't tell that to Blair Budlong. His company, DecksDirect, doesn't own a brand, manufacture a product, or sell on marketplaces. And it thrives.
  Topics: dont, sell, customers, sales, thats, lot, decksdirect, deck, thrives, retailer, pure, products, weve.
• Ecommerce Copywriter on Tactics, Tools, More - High-converting ecommerce copywriting starts with research. That's according to Christopher Silvestri, the founder of Conversion Alchemy, an agency.
  Topics: copywriter, lot, website, thats, used, copywriting, visitors, tactics, tools, worked, customers, ecommerce, started, design.
• Eurora raises $40M for its AI-based system to automate EU e-commerce shipping compliance - The e-commerce market has boomed in the last several years, and with that so has the appetite of tax collectors to do their bidding: make rules that make sure their countries are getting a cut. That’s spelled more red tape and more customs hoops (and costs) for those shipping and receiving goods, and also delays […]
  Topics: customs, vat, techcrunch, sure, raises, compliance, ecommerce, aibased, tax, platform, pandemic, shipping, automate, thats, system, eu, eurora.
• Finding Sweet Success with Sugar Free Beverages - One fateful dinner party led Cristina Ros Blankfein and Jennifer Ross to ideate the zero sugar beverage products behind Swoon. In this episode of Shopify Masters, Cristina shares with us their approach to finding and working with flavor scientists, manufacturers, and trade shows.More
  Topics: sugar, finding, products, lot, success, free, thats, things, product, different, beverages, sweet, simple, really, customers.
• From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle - Michael Pan fell in love with mushroom jerky during a visit to family in Malaysia. He knew right away that he needed to share the snack with the rest of the world. Michael launched Pan’s Mushroom Jerky and brought this family recipe to the market. In this episode of Shopify Masters, Michael shares how he ran the business as a decade-long side hustle, and how his Shark Tank pitch generated millions in sales in a matter of days.More
  Topics: business, going, right, sales, hustle, family, pans, journey, 7figure, able, things, product, thats, youre, lot, recipe, decadelong, really.
• From Kitchen Experiments to Cult Favorite Skincare Brand - When her children started having severe skin issues, Janell Stephens struggled to find safe, natural remedies that offered more than a temporary fix. So the mom of five turned her kitchen into a laboratory playground in pursuit of a solution, mixing fresh fruits, herbs, and oils into skincare and hair care products. In 2011 Janell launched Camille Rose to bring her products to the public. In this episode of Shopify Masters, Janell shares with us the hurdles of finding the ideal production partner, grassroots marketing, and how COVID-19 affected her business. More
  Topics: favorite, skincare, experiments, brand, products, ingredients, camille, going, kitchen, business, im, rose, need, cult, know, thats.
• From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales - In 2009, Brian Burke started to offer customers a trusted alternative to sell and buy refurbished Apple products. Originally operating on eBay, Brain migrated his business, RenewedMacs.com to Shopify to gain more control over the customer experience. In this episode of Shopify Masters, Brian shares with us the importance of personal branding, how he uses Linkedin to market his business, and his secret to achieving 6-figure monthly sales.More
  Topics: achieves, shopify, ebay, monthly, tech, apple, sell, im, reseller, customer, business, going, sales, lot, 6figure, thats, theyre, youre.
• Gas Station Coffee Spurs Golden Ratio Founder - Solving a personal hardship may be the most common motivator for starting a business. Clark Nowlin's hardship was acidity in coffee. It wrecked his stomach. Golden Ratio Coffee is Nowlin's answer. It's a producer of low-acid coffee.
  Topics: gas, tea, youre, brand, founder, money, station, coffee, business, thats, spurs, golden, investors, ratio.
• Greenbelly Founder Leaves Accounting, Thrives with Backpacking Meals - Chris Cage founded Greenbelly, a maker of high-nutrition meal bars for backpackers, after having left his accounting job and traveling the world. That was in 2014. Fast forward to 2021, and the business is thriving.
  Topics: product, backpacking, moms, meals, leaves, accounting, thrives, months, thats, founder, business, kitchen, greenbelly, came, hiking, started, food.
• Growing a $100 Million Candy Business Through Retail and Celebrity Partnerships - Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually. More
  Topics: social, business, candies, million, celebrity, tara, really, sugar, growing, thats, retailers, recipes, brand, candy, retail, partnerships, smartsweets.
• Here's How to Secure A Corporate Sponsor For Your Next Event - When I only worked from home occasionally, I would spend all day shifting around in my uncomfortable dining chair. Once work from home (WFH) became an everyday thing, I knew my current setup wouldn't cut it, so I bought a great office chair.
  Topics: need, proposal, sponsors, company, help, sponsor, brand, sponsorship, corporate, event, heres, thats, secure.
• Hims, the telehealth startup, saw its shares slip in their trading debut — and that’s fine with its CEO - Hims & Hers, a San Francisco-based telehealth startup that sells sexual wellness and other health products and services to millennials, began trading publicly today on the NYSE after completing a reverse merger with the blank-check company Oaktree Acquisition Corp. Its shares slipped a bit, ending the day down 5% from where they started, but the […]
  Topics: million, saw, techcrunch, slip, hims, company, offerings, fine, business, weve, quarter, telehealth, oaktree, spac, startup, traditional, thats, trading, shares.
• How Bushbalm Grew From a $900 Side Hustle Into an 8-Figure Business - Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. We dig deep into all areas of the business like marketing, finances, product development, and everything in between. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way. More
  Topics: shopify, lot, business, grew, know, things, hustle, really, bushbalm, 8figure, think, thats, thing.
• How Ethey Is Scaling A Zero-Waste Meal Delivery Business Beyond $100 Million - The Americana food industry creates $240 billion dollars worth of waste every year. Nick Spina wanted to change that. So he launched Ethey, a zero-waste ready-to-eat meal delivery company that prevents one pound of food waste for each meal. In this episode of Shopify Masters, Nick tells us about his journey of finding the ideal production facility and launching a successful subscription model.More
  Topics: scaling, important, thats, meal, able, challenges, business, right, delivery, zerowaste, lot, million, going, ethey, really, dont.
• How HubSpot Content Strategists Improve SEO - If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience?
  Topics: content, improve, rank, powerwashing, company, engines, strategists, search, hubspot, team, seo, pages, thats.
• How Masks For Dogs Landed a Deal on Shark Tank - Kirby Holmes worried about the impact of wildfires on animals and began creating air-filtering masks for dogs. After launching his company K9 Mask, Kirby ran a successful Kickstarter campaign, which led to an appearance on Shark Tank. On this episode of Shopify Masters, Kirby shares his tips for creating content marketing, building an email list, and selecting tools for an ideal tech stack.More
  Topics: landed, masks, filter, dogs, deal, mask, need, feedback, air, able, tank, thats, product, shark, dog.
• How Tajinebanane Managed 3X Annual Growth and Built An Empowering Community -   In this episode of Shopify Masters, Marvin Cavaillé of Tajinebanane shares with us the journey of building a brand for breastfeeding moms, with his sister Ali. We learn about growing community before selling a single product, and the marketing approach that led to 3X sales in their first year. Marvine also shares how Tajinebanane plans to incorporate a social impact mandate in its operations.More
  Topics: community, really, empowering, growth, built, business, annual, dont, know, tajinebanane, think, managed, breastfeeding, thing, going, sister, thats, 3x.
• How This Data Scientist Used Market Research to Launch A Successful Fertility Business - Amy Divaraniya had enjoyed a comfortable career in data science when she realized she had another calling. After she faced struggles conceiving her son, Amy decided to build a solution to help women with their fertility. OOVA is an at-home test that measures multiple hormones through urine samples and provides personalized results and insights. In this episode of Shopify Masters, Amy shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.More
  Topics: really, used, launch, dont, research, youre, fertility, data, scientist, things, oova, im, thats, business, company, product, successful, market, going.
• How This Direct to Consumer Suits-Maker Disrupted the Wedding Industry - When Jeanne Foley was planning her wedding and plagued with logistics, pricing, and fit issues when trying to find ideal suits for her groomsmen, she was motivated to create a brand of black tie attire that costs the same as rentals. Together with childhood friend Diana Ganz, the duo launched The Groomsman Suit. In this episode of Shopify Masters, Jeanne and Diana share why SEO and customer service is crucial for the growth of their company.More
  Topics: customers, wedding, really, weve, marketing, great, business, suit, thats, consumer, industry, disrupted, suitsmaker, customer, direct.
• How This Energy Drink Maker Raised Over $1M for Its Cause - Created by an ex-Navy Seal, Kill Cliff is a clean energy drink that has donated over $1 Million in proceeds to the Navy Seal Foundation. In this episode of Shopify Masters, we chat with ecommerce director Ryan Roberts about why not all retail expansion is beneficial and how Kill Cliff differentiates within a saturated market.More
  Topics: maker, customers, brand, theyre, youre, lot, cause, going, really, 1m, energy, thats, drink, raised.
• How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years - Will Torrez was operating businesses within the travel and hospitality industry when COVID-19 hit. As the impacts of the pandemic forced him to shut down his businesses, Will noticed the lack of access to gyms and decided to pivot. He created Zeno Gym by designing an all-in-one workout bench. In less than two years, Will has scaled the business to over $20 million in sales. On this episode of Shopify Masters, Will shares his tactics for building high conversion landing pages and an efficient supply chain.More
  Topics: team, million, founder, going, lot, bench, gym, youre, zeno, fitness, thats, benches, business, scaled, product.
• How This Gender-Defying Clothing Company is Tailoring its Operations - When Kelly and Laura Moffat were looking for clothes for their wedding, they were faced with a mutual frustration for the options. The styles in the women’s section didn’t feel right and menswear options didn’t fit right. The shopping experience inspired Kelly and Laura to launch Kirrin Finch, a gender-defying fashion label that's focused on using sustainable and natural fabrics. In this episode of Shopify Masters, we chat with Kelly and Laura about becoming accidental designers and how working through the pandemic challenged them to grow in new ways.More
  Topics: operations, genderdefying, things, product, going, right, lot, really, clothing, customer, thats, tailoring, think, company, shirt.
• How This Plant Based Ramen Brand Built A Community of Thousands Prior to Launching - Kevin Lee and Kevin Chanthasiriphan grew up enjoying the vast noodle offerings from their Taiwanese and Thai upbringing. Together they launched immi, a ramen brand that paid homage to their favorite foods while using high-quality ingredients that are nutritious and 100% plant based. In this episode of Shopify Masters, the two Kevins share how they built a community of thousands prior to launching, and how they overcame a 6-figure inventory setback.More
  Topics: kchan, immi, prior, know, thousands, thats, product, ramen, built, based, launching, community, plant, lot, actually, different, brand, going.
• How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands - Blazar Capital is an incubator and venture capital firm specializing in direct-to-consumer brands. With 8-figure businesses in a multitude of industries, Blazar Capital's brands span everything from home goods to fashion to cosmetics. CEO Christian Arnstedt launched the business in 2017 by building brands from scratch. Now as an investor on Denmark's Shark Tank (Løvens Hule), he’s helping other founders reach their potential. In this episode of Shopify Masters, we sit down with Christian in his Copenhagen office to hear his learnings from building direct-to-consumer brands, what he looks for when investing, and how he navigates failures.More
  Topics: 8figure, brand, thats, able, built, incubator, dtc, brands, different, entrepreneur, think, blazar, serial, work, things, team, multiple, powers.
• How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales - Kristi Soomer created Encircled as a womenswear brand focused on sustainable, comfy, and stylish clothing designed as essential pieces for travel. Since launching in 2012, the brand has grown from designing for traveling light to living light, creating pieces that do more with less in customers’ closets. In this episode of Shopify Masters, Kristi shares with us the process of working with designers and how pitching her business on national TV propelled her business.More
  Topics: lot, stagnant, sustainable, started, brand, sales, really, rebuilt, thats, work, weve, bounce, customers, business, fashion, product, products.
• How TikTok Helped This Purpose-Driven Business Scale to $5 Million in Two Years - When Tyler Macke was only 18 years old, he wanted to start a business with a purpose. He wanted to fundraise for various children’s hospitals. So he embraced his experience as a freelance graphic designer and decided to design his own brand: SendAFriend. In this episode of Shopify Masters, Tyler shares with us the process of building a purpose driven business, designing an experience, and the power of TikTok.More
  Topics: million, tiktok, business, design, scale, product, sendafriend, thats, youre, content, purposedriven, helped, really, going, brand.
• How a Microbiome Company Runs a 7-Figure Ambassador Program - BIOHM Health was found by Afif Ghannoum, a biotech lawyer and his father Dr. Mahmoud Ghannoum, a microbiome researcher. The duo wanted to combine their expertise to create a probiotic company that brought research from the academic world into the homes of consumers. In this episode of Shopify Masters, Afif shares BIOHM Health’s journey of building a 7-figures sales channel with an ambassador program, and how they increased customer lifetime value by 40%.More
  Topics: 7figure, theyre, customer, going, trying, runs, thats, ambassador, youre, product, lot, really, microbiome, company, dont, program.
• How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business - Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.More
  Topics: customers, things, business, thats, shopping, lot, nightmare, experience, ring, niche, really, product, rings, customer, youre, turned, different.
• How an 8-Figure Business Builds its Teams and Culture - David Gaylord and Tim Burns started Bushbalm as a side hustle while they both worked at Shopify in 2016. Over the years, the duo grew the company into an 8-figure skincare giant and brought on Rachel Kerr as their first full-time employee. In this final episode of the Bushbalm Miniseries by Shopify Masters, David is joined by Rachel and Tim to chat about all things team and culture. The trio reflects on what they did to build Bushbalm, how they source talent, and craft a company culture they envisioned.More
  Topics: lot, bushbalm, teams, thats, really, going, team, think, culture, work, builds, things, 8figure, kind, business.
• How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model - Jonathan Propper built Dropps over the last three decades with the resolve to create a better laundry detergent for both people and the planet. From selling in brick and mortar clothing shops to leveraging TikTok for customer education, Jonathan shares what he’s learned about how to scale, market, and develop a product that sells.More
  Topics: ecofriendly, going, consumer, content, laundry, thats, retail, way, brand, eliminated, model, big, really, products, business, product.
• How the Sustainable Brand Beloved by British Royals is Supporting Underprivileged Children - In this episode of Shopify Masters, Paul Forkan shares with us how he and his brother Rob turned tragedy into inspiration by building Gandys International. We get to hear their founding story and learn how to select charities to partner with and how to maintain ideal profit margins.More
  Topics: quite, sustainable, underprivileged, theyre, really, good, brand, british, supporting, beloved, children, going, dont, product, weve, royals, stuff, thats.
• Hustle Exec: Ecommerce Firms Should Acquire Content Providers - Adam Ryan joined The Hustle in August 2016, four months after its launch, as a part-time advertising salesman. By February 2021, when HubSpot acquired it, he was president. Ryan is now an investor and consultant, advising companies on content strategies that engage prospects.
  Topics: company, say, hustle, newsletter, theyre, media, thats, providers, content, exec, ecommerce, acquire, youre, brand, firms.
• Hyve Founder: Bacteria Is Helpful for Home Cleaning - Shreya Patel is a biologist and healthcare administrator who seeks to change how folks clean their homes. Products that kill bacteria do more harm than good, she says. And that's why she launched Hyve, a direct-to-consumer seller of household cleaning goods.
  Topics: hyve, beneficial, kill, helpful, product, water, cleaning, ive, thats, founder, cleaners, products, harmful, bacteria.
• Launching a Wearable Technology Through Accelerator Program - Aneela Idnani Kumar experienced subconscious hair pulling for more than 20 years, after one severe session Aneela’s husband, Sameer saw Aneela without her eyebrows. From that moment on, the life and business partners decided to find a way to help Aneela out of this trance-like behavior. In this episode of Shopify Masters, we chat with Aneela about her business journey of launching HabitAware to create wearable technology that can help the 1 in 20 Americans who live with hair pulling, skin picking, and nail-biting.More
  Topics: things, thats, wearable, product, youre, work, launching, technology, going, accelerator, program, really, help, know.
• Learn How to Successfully Launch a Shopify Store and Build Your Ecommerce Business - Get on board the ecommerce boom today.
  Topics: shopify, successfully, launch, build, businesses, thats, store, business, bundle, learn, sell, online, products, ecommerce, youll.
• Learnings from Hidden 6-Figure Manufacturing Costs - Stay Sixty is the maker of stylish reusable water bottles created by Kirpal Bharaj. Driven by the environmental cause of reducing single-use plastic water bottles, Stay Sixty combines the ritual of hydration with thoughtful design. In this episode of Shopify Masters, Kirpal chats with us on the hidden costs of manufacturing and introducing new products with Facebook ads.More
  Topics: hidden, things, product, great, look, right, costs, really, good, thats, brand, lot, 6figure, manufacturing, learnings.
• Lessons from Vine Elevate Feat Clothing - Having co-founded Feat Socks in 2015, Taylor Offer hired Aly Raisman, the gymnast, to design and promote a custom sock. It generated $500,000 in revenue. Influencer marketing was clearly effective, and Offer wanted more. "I started looking at the kids that got famous from Vine, the short-video app." 
  Topics: thats, elevate, building, clothing, street, started, socks, influencer, influencers, vine, feat, kids, lessons.
• Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand - Nominal is the jewelry brand that blends culture and fashion to create meaningful accessories. Founded by life and business partners Lena Sarsour and Akram Abdallah, Nominal grew from an idea of expression into a 7-figure business. On this episode of Shopify Masters, Akram shares with us how the company found ideal manufacturing partners and how to use influencer marketing to scale the business.More
  Topics: brand, thats, try, build, started, business, marketing, theyre, 7figure, really, different, influencer, dont, jewelry, lot, product, leveraging.
• Make it Big Podcast: Sustainability Meets Commerce: Building a Brand with an Impact with Justin Wang - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. As the creators…
  Topics: wang, think, society, big, commerce, sustainable, really, impact, sustainability, companies, building, brand, things, thats, justin, podcast, product, meets.
• Mental Conditioning Is Vital for Entrepreneurs, Says Consultant - Lauren Johnson says high-performing entrepreneurs have similar characteristics as professional athletes. Both have mental traits that lead to inevitable success. She first observed those qualities when working for the New York Yankees, teaching mental performance to accomplished baseball players.
  Topics: belief, things, entrepreneurs, athletes, mental, thats, asked, vital, consultant, question, confidence, conditioning, actions.
• Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021 - Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. At BigCommerce’s 2021 Make it Big Conference…
  Topics: search, breakthrough, really, patel, seo, right, click, site, seeing, shares, neil, commerce, thats, big, digital, marketing, strategies.
• One Founder's Playbook for Scaling an Ethically-Made Fashion Brand - In this episode of Shopify Masters, Candice Munro of Buttercream Clothing shares her journey of building a slow fashion business that’s focused on local production, fair wages, and low waste.More
  Topics: im, started, really, lot, thats, ethicallymade, scaling, brand, founders, fashion, clothing, know, business, playbook, work.
• Only $150 Left In The Bank Account: How This Business Bounced Back - Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. This athlete who loved nothing more than to be outdoors had his life upended with doctors doubtful he would fully recover. After fruitless attempts at rehab, he took his health into his own hands, adoptin a new approach to his lifestyle. He soon discovered the benefits of bone broth. After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world. In this episode of Shopify Masters, Connor shares how he recovered from financial hurdles and pivoted online to save his business.More
  Topics: things, business, lot, product, thats, left, email, broth, youre, bone, going, really, account, bank, bounced.
• Our Image of an Entrepreneur Desperately Needs an Update - Entire segments of the population continue to write off entrepreneurship as a career path reserved for the elite few, and stereotypes about the young, white, male founder perpetuate this myth. This needs to end, now.More
  Topics: desperately, thats, needs, businesses, products, entrepreneur, path, opportunities, entrepreneurs, problems, image, update, young, zuckerberg.
• Paid Search Drives Kuru Footwear to 2021 Success - Sean McGinnis arrived at Kuru Footwear, a direct-to-consumer brand, in 2020 as chief marketing officer. One year later, he's president of the company, and sales are booming.
  Topics: drives, search, success, youve, growth, footwear, spend, pain, thats, roas, paid, youre, kuru.
• Podcast 35: Top Nerd Travel Tools - In this episode, Drew talks in-depth about the tools that made productive work possible during a 7-month long trip across the globe with his family. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights 19 Online tools that made it possible to work and travel for […]
  Topics: know, im, case, kind, nerd, going, podcast, really, tools, things, thats, dont, business, travel.
• Podcasting in 2022: What You Need + 9 Steps To Get Started - I first discovered podcasts a few years ago when I was commuting for work two to three hours a day, every day.
  Topics: steps, episode, podcasts, podcast, start, listeners, idea, podcasting, set, thats, need, audio, started.
• Retail Will Never Go Back to Normal. That's a Good Thing. - Many people wished for things to go back to normal during the pandemic, but new research shows that alternative consumer habits are here to stay.
  Topics: retail, consumers, pandemic, shop, order, way, normal, shoppers, shopping, thats, good, thing, social, stores, online.
• Ridge Wallet Hits $50 Million with Influencer Marketing - Ridge wallets launched via a Kickstarter campaign in 2014.  Ultra-thin, metal-clad, with RFID protection, the wallets are enormously popular in the U.S., with $50 million in sales in 2020 alone. Influencer marketing has driven much of the growth. Sean Frank is The Ridge's chief operating officer.
  Topics: hits, influencer, money, wallet, marketing, yes, video, thats, million, videos, lot, ridge, amazon.
• Same-day-delivery in Germany? That’s so 2020! - Many major parcel service providers in Germany have stopped offering same-day-delivery. The reason behind this is painfully simple: the demand for same-day-delivery in Germany is just too low. A couple of years ago, it seemed like the next best thing in ecommerce: same-day-delivery. A consumer orders something before 2 PM… Continue reading
  Topics: delivery, hermes, online, deadline, amazon, thats, service, germany, samedaydelivery, offering, day.
• Samsung Galaxy Buds 2 Pro review - Galaxy Buds are the longtime workhorse of Samsung’s premium line. Perhaps the fact that they’re nearly always launched as a kind of afterthought to flashier phablets and foldables. Maybe it’s the fact that they’ve always kind of been quietly good and therefore not deserving of an overhaul like, say, the Pixel Buds. You can’t blame […]
  Topics: review, techcrunch, better, samsung, standard, pro, buds, galaxy, theyre, good, thats, sound, pair.
• Send Your Clients A Birthday Email That's Sure to Get Engagement - Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in
  Topics: engagement, happy, thats, special, subject, help, customer, customers, send, emails, clients, birthday, sure, email.
• Serial Entrepreneurs: How Coco and Breezy Manage Multiple Businesses - Can you run more than one business at a time? Twin-sister entrepreneurs Coco and Breezy share how they balance multiple businesses and pursue various passions—all at once.More
  Topics: property, breezy, coco, dont, money, manage, glasses, multiple, going, eyewear, thats, businesses, know, entrepreneurs, serial.
• Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online - In this episode of Shopify Masters, we chat with Dustin Riechmann of FireCreek Snacks. Dustin shares how the company moved online, escaped bankruptcy, and found ideal partnerships for expansion.More
  Topics: thats, lot, different, im, bankruptcy, things, escaped, online, business, snacks, going, snacking, 7figures, firecreek, really, pivoted.
• Stryx, a DTC Brand, Prepares Rollout in Target Stores - Stryx is a pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks.
  Topics: tiktok, cvs, target, products, retailers, prepares, brand, dtc, rollout, stores, stryx, experience, thats.
• Sutro Pivots from Drinking Water to Swimming Pools - Ravi Kurani is an engineer who launched Sutro, a water sensor manufacturer, in 2012. His initial go-to-market strategy failed. So he pivoted.
  Topics: pool, thats, stores, water, sutro, swimming, pivots, sell, pools, chemicals, sensor, drinking.
• The Ballsy Idea Behind Building a 10,000 Subscriber Base - In this episode of Shopify Masters, Adam Hendle of Ballsy shares with us the process of formulating personal care products, learnings from logistical mishaps, and their ideal tech stack.More
  Topics: idea, base, really, subscriber, product, building, products, lot, different, thats, customers, ballsy, going, brand, weve.
• The Journey of Being a Distributor for a 100-Year-Old Brand - After a decades-long military career, Michael Hagen entered the business world when he noticed a gap in backcountry skiing with the lack of reasonably-priced and high-performance lightweight gear. In this episode of Shopify Masters, Michael shares with us how he received the distribution rights to Austrian-made skis from a century-old company and launched Hagan Ski Mountaineering.More
  Topics: gear, journey, thats, sport, brand, ski, website, im, really, distributor, 100yearold, retailers, product.
• The Marketing Tactics of LeBron James’ Sports Nutrition Company - Backed by LeBron James and Arnold Schwarzenegger, Ladder is a sports nutrition company dedicated to creating high-performance supplements. In this episode of Shopify Masters, we chat with Luke Droulez the co-CEO at Ladder to chat about the importance of brand identity, content marketing, and celebrity partnerships.More
  Topics: marketing, lebron, information, thats, nutrition, company, content, going, james, brand, products, ladder, tactics, know, product, lot.
• The One Data Insight That Doubled This Brand’s Sales - Talley & Twine is a premium watch brand built with intention and inclusion. It was founded by Randy Williams, an avid watch collector who wanted to bring more representation to the watch industry. In this episode of Shopify Masters, Randy shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.More
  Topics: really, sales, thats, things, doubled, able, talley, watch, going, watches, company, data, think, insight, brands.
• The Recipe for Differentiation in the Crowded Nutrition Industry - In this episode of Shopify Masters, we chat with Albert Matheny, the founder of Promix. Albert shares how Promix started as a way to solve the problems he identified in the nutrition space and the lessons he’s learned from building a business from scratch.More
  Topics: going, nutrition, business, youre, different, brand, thats, crowded, really, industry, product, think, recipe, differentiation, things.
• The Science Behind Building a Profitable Business - In this episode of Shopify Masters, John Cascarano, lawyer turned serial entrepreneur shares his methodical process of building businesses and how offering customization and gifting helps to scale businesses.More
  Topics: really, profitable, need, thats, business, youre, beast, science, theres, product, customer, brand, lot, building.
• This Is a Game-Changing Move by Jumia Technologies - When little under-the-radar companies are compared to mega-corporations, it's often little more than unfounded hype.
  Topics: gamechanging, company, ecommerce, little, technologies, great, thats, unfounded, jumia, africa.
• This Seafood Company Scaled 6X While Swimming Through Logistical Obstacles - From the coast of Maine to kitchens all across America, Mark Murrell and the Get Maine Lobster team have been shipping fresh lobsters and seafood for over a decade. In this episode of Shopify Masters, Mark shares his methods for shipping live seafood, managing exponential growth through logistical hurdles, and using content to build relationships with customers.More
  Topics: seafood, logistical, right, scaled, going, thats, lobster, 6x, maine, lot, think, great, obstacles, really, experience, company, swimming.
• Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand - In this episode of Shopify Masters, we chat with Nadia Tucker and Stevie Angel of Active Truth. They share how their multi million dollar activewear brand is built on inclusivity and functionality.More
  Topics: build, really, activewear, inclusivity, threading, figure, brand, product, weve, business, customers, active, great, tights, functionality, thats.
• Uphill Growth: The Charitable Bike Brand that’s on Track to 7-Figure Sales - The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK. In this episode of Shopify Masters, we speak to founder Jem Stein on how the community was inspired by a friendship and it scaled while maintaining impact goals as well as profitability.More
  Topics: bike, 7figure, kind, sales, thats, bikes, organization, refugees, really, charitable, think, uphill, brand, track, business, growth, youre.
• Vollebak, which makes ‘clothes for the future,’ is closing its Series A round - If you’ve ever visited the site of the six-year-old, London-based direct-to-consumer clothing company Vollebak, you’ve likely marveled at the exaggerated descriptions of clothing it sells, including a jacket “designed for a world of megastorms, where ‘waterproof’ is not enough,” a hoodie that promises to repel rain, wind, snow and fire; and and an “ice age” […]
  Topics: think, round, closing, thats, jacket, series, space, clothes, clothing, vollebak, future, stuff, really, techcrunch, going, graphene, makes.
• What Is Bounce Rate? (And How Can I Fix Mine?) - Bounce rate is a metric that can be confusing when you first stumble upon it. I’m sure several questions pop into your head: Is a bounce rate close to 100% good or bad? Is it at all like a bounced email? Is it a vanity metric that I should ignore? And if I want to fix it, what should I do?
  Topics: fix, rate, rates, high, site, visitors, bounce, thats, page, mobile, content.
• What Would Zuckerberg’s Metaverse Mean for Ecommerce? - The Zuckerberg beast is at it again; it wants to consume your eyeballs by way of Oculus, absorb your innermost thoughts through Facebook data collection, and now, it craves more. With plans to hire 10,000 workers for the job, the… Continue reading What Would Zuckerberg’s Metaverse Mean for Ecommerce?
  Topics: big, tech, youre, mean, thats, zuckerberg, companies, metaverse, facebook, hype, ecommerce, zuckerbergs.
• What is Information Design + How It Can Help You as a Marketer - Think about the last time you flipped through a confusing instruction manual. Where does that piece go? How do these parts fit together? If the instructions are subpar, you get frustrated and wind up looking for an explainer video some random person posted online.
  Topics: marketer, set, data, need, tools, thats, ideas, problem, understand, information, help, design.
• What’s Small, Itchy, and Worth a Multimillion Dollar Remedy? - Few people understand the anguish of mosquito bites more than Floridian moms. When Kelley Higney’s six-month-old daughter experienced severe reactions to bug bites in the area, she tried every remedy on the market with zero luck. By chance, she landed on something that worked: a suction tool that extracts insect saliva and venom to alleviate the effects of bites. So along with her mother, Elle McAllister, the duo created the now cult-favorite line of products, Bug Bite Thing. In this episode of Shopify Masters, Kelley shares her strategy behind gathering thousands of positive reviews, geo targeting social media ads, and what happened after that memorable Shark Tank appearance.More
  Topics: product, multimillion, whats, bug, marketing, remedy, itchy, lot, tell, worth, started, dollar, bite, thats, customers, thing, small.
• What’s That Scent? The YouTube Creator Who Scaled an 8-Figure Fragrance Company - In This episode of Shopify Masters, Kamil Banc shares with us how he and his brother Jeremy Fragrance pre-sold one million in sales before launching a fragrance, what it takes to transition from influencer to business owner, and the intricacies of working with family.More
  Topics: scent, dont, youre, business, thing, working, scaled, work, thats, lot, whats, creator, 8figure, fragrance, company, really, youtube.
• Where the Magic Happens: Step Into the Wonderfully Chaotic Workspaces of Entrepreneurs - We often see the polished storefronts and spaces of entrepreneurs. But what happens behind the scenes? Three NYC-based entrepreneurs let us peek at the workspaces where the real work happens.More
  Topics: taste, workspaces, happens, thats, wonderfully, whats, step, wine, cream, entrepreneurs, work, chaotic, called, ice, im, magic, working.
• Wholesale marketplace Abound raises $22.9M - Abound, an online marketplace that helps independent retailers stock their shelves with new products from up-and-coming brands, is announcing that it has raised $22.9 million in its first institutional round of funding. CEO Bill Shope founded the company with Niklas de la Motte and Drew Sfugaras. He told me that small retailers are constantly on […]
  Topics: retailers, shope, products, raises, marketplace, abound, ventures, 229m, trade, thats, brands, wholesale, techcrunch, team, store.
• Why Landing in a 'TikTok Made Me Buy It' Listicle Isn't Something Your Company Should Be Striving For - It's in everyone's best interests to shop more mindfully.
  Topics: customer, shoppers, listicle, tiktok, good, shopping, fact, striving, isnt, thats, mindless, retailers, landing, buy, dont, company, experience.
• Why Twitter Fleets Were Discontinued [+Alternatives for Brands That Used It] - The social media landscape is constantly changing with new features being introduced, and old features being retired constantly.
  Topics: users, thats, post, platform, alternatives, social, used, fleets, discontinued, twitter, brands, instagram, media, feature.
• Will Returning to the Office Kill the Loungewear Craze? - The pandemic saw an explosion in loungewear purchases, but how can brands adapt now that customers are returning to the office?More
  Topics: office, craze, sweatpants, loungewear, comfort, work, thats, returning, pandemic, really, kill, think, saw.
• ‘I Like Starting Things,’ Says Serial Entrepreneur - Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. He shares his journey in this week's "Ecommerce Conversation" episode.
  Topics: starting, twitter, started, saas, serial, wynter, speero, things, linkedin, cxl, im, business, thats, entrepreneur.