Daily E-Commerce Pulse Report (Photo by Denny Müller on Unsplash)

Top 2023 resources on things

Best things resource in 2023.
Learn more about things to improve your e-commerce strategy.

13 Things NOT to Do on Facebook - These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate.
Topics: dont, facebook, account, audience, social, posts, things, page, youre, content, post.
15 Tools to Get Things Done - Here is a list of tools to help you get things done. There are to-do lists, work timers, and project management platforms. Several tools are based on the Getting Things Done system. Others are based on the Pomodoro Technique. Nearly all of these have free plans.
Topics: things, tools, app, free, price, project, start, lists, set, task, tasks, plans.
3 Ways to Harness the Massive Power of Ecommerce - Even as the pandemic slows down, ecommerce continues to flourish. If you haven't taken advantage of it yet, it's time to start.
Topics: start, harness, ways, things, right, need, bigger, power, massive, online, zoom, ecommerce, change, business.
4 Things Content Marketers Can Learn From HubSpot's Creators - The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape.
Topics: hubspots, marketers, audience, marketing, things, create, creating, creators, personas, learn, help, content, creator.
4 Things I Learned From My Ecommerce Business in the First Year - At the end of the day, online businesses are all about people.
Topics: business, ecommerce, customers, clients, product, things, learned, client, technology, platform, industry, floral.
45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration - Henry Ford's quote, "If everyone is moving forward together, then success takes care of itself," is one of my personal favorite quotes on teamwork.
Topics: click, things, success, quotes, individual, collaboration, work, team, hard, great, teamwork, help, celebrate.
5 Things Every Marketer Should Know About Compliance - Before GDPR, compliance didn’t mean as much to marketers as it does today. It was seen as something that "someone else" should have to worry about, like your legal team. Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt company-wide to its effects far beyond the European Union where it has its most direct impact.
Topics: privacy, company, customers, team, things, marketer, data, marketing, compliance, using, compliant, know.
5 Things Gen Z Will Spend Money On & Why Marketers Need to Care - With a purchasing power of more than $340 billion, Gen Z is expected to shake up the retail industry.
Topics: money, care, brand, gen, generation, marketers, age, purchasing, need, products, millennials, product, things, clothing, z, spend.
5 Things I Wish I Knew Before Starting a Dropshipping Business - As an expert in eCommerce with over 14 years of experience in the dropshipping industry, these are the things I wish I knew when I started out so that I could have done things right the first time
Topics: supplier, product, customer, orders, lot, things, traffic, suppliers, starting, knew, quality, wish, dropshipping, business.
5 Things Online Businesses Can Do Today to Increase Conversion Rate - Moves you can make quickly, and which will have dramatic impact.
Topics: online, average, rate, customer, conversion, customers, product, things, today, buying, website, increase, businesses, work.
5 Things That Cause Reasonable Consumers to Abandon Their Shopping Carts - Even the most educated, reasonable online buyers bail from time to time. Does this sound familiar? Here's why.
Topics: consumers, reasonable, cause, dont, carts, process, checkout, shopping, site, going, youre, abandon, things, cart, purchase.
5 Things You Need to Deliver On the Promise of Composable Commerce & How We Do It At Elastic Path - It’s rare to find a digital commerce leader who isn’t feeling the pressure to grow revenue. In order to increase key KPIs like conversion, AOV, and customer lifetime value, you need to “wow” customers with innovative experiences like shop-the-room, virtual try-on, & pop-up shops and seamless product discovery through product configurators, loyalty-only catalogs, dynamic bundles, and more. In fact, McKinsey says brands who improve customer experiences increase revenue by 15% and lower cost by 20%. So, it’s a no-brainer, right? Dated Legacy Platforms Are Holding You Back While your aspirations are high, your current commerce platform is hindering your growth and slowing you down. From ATG to Salesforce, these “all-in-one” platforms were built with good intentions - to provide everything you need to launch a website. But as technology evolves and customer expectations continue to rise, legacy platforms just can’t keep up. The truth is, these “all-in-one” offerings are inflexible and dated with mediocre pre-integrated functionality. If you find yourself using one of these solutions, you’re likely piecing together multiple third-party integrations and spending a significant amount of time on expensive custom development work just to keep up with customer demands. By the time you are able to make changes, they no longer feel like innovation. As a result, these dated platforms are leading to poor site performance and disappointing customer experiences, thus lost revenue. Enter: Composable Commerce If the delays and expense of legacy platforms are your current reality, you’ve probably heard of Composable Commerce as an alternative. This approach has intrigued business and technical teams with promises of innovation and speed-to-market. Composable Commerce solutions leverage MACH-based architecture to allow brands to integrate modular, best-of-breed solutions together to meet unique business initiatives. With Composable Commerce, teams are empowered to focus only on the components they need to deliver against their specific business objectives. That could be anything from updating their cart to modernizing their product experiences to a complete replatform. According to Gartner: By 2026, the speed of digital innovation will improve by 60%, relative to 2022, for organizations that have established mechanisms to reuse composable digital commerce modules. With Composable Comes Complexity Okay so Composable Commerce is just what you need, right? While Composable Commerce can improve your speed to innovate and open the door for creative growth and expansion, the complexity of integrating, operating, and troubleshooting a multi-vendor solution while running mission critical commerce is daunting, time consuming, and expensive. Plus, brands are faced with the uncertainty of who to call when they have an issue with some aspect of their digital commerce experience. Instead of a single platform, they are left navigating and triaging across their multi-vendor solution. The most common concerns we hear about transitioning to a Composable Commerce approach are: Do I have to build a frontend? Do I need an SI for that? How much will the frontend build cost? Who does the integrations? How much will it cost to develop & operate? How does it get updated? Where is it hosted? Does my team have the skills to make this work? Who do I call if something goes wrong? How do I monitor that everything is working together? Making Composable Commerce A Reality With Elastic Path What if there was a way for teams to get both the flexibility to innovate of Composable Commerce and the operational support of an all-in-one platform? Elastic Path gives commerce leaders like you complete freedom to design initiative-specific, “best-for-me” commerce solutions composed of both Elastic Path products and third-party technology. Common third-party integrations can be activated in just a few clicks, saving you devops time. Our first-of-a-kind multi-vendor monitoring and support de-risk your composable solutions by providing a single source of truth to identify and resolve issues. In short, you need five elements to make Composable Commerce a reality: Modular, best-in-class core commerce Accelerated frontend builds Simplified Integrations: build, manage, and monitor with ease Centralized support A trusted commerce ally to guide you on this journey Let’s dive into how exactly we deliver on the promise of Composable Commerce, without the risk. Modular, Best-In-Class Core Commerce At Elastic Path all of our products are designed using MACH architecture. This means that they are inherently modular and can be easily combined with a brand’s preferred third party technology providers. But you’ve probably heard those exact two sentences from a variety of different commerce vendors. So what makes our core commerce unique? At Elastic Path, we believe that strong underlying product and catalog management capabilities can make or break your ability to deliver unparalleled customer experiences. Like we said at the start of this blog, McKinsey found that brands who improve customer experiences increase revenue by 15% and lower cost by 20%. So, we’ve re-invented product experience management to give your team complete flexibility to design and launch differentiated experiences across every route-to-market, without heavy reliance on IT for custom hacks and expensive workarounds. Our EP Product Experience Manager (PXM) combines Commerce PIM, Product Merchandising, and Catalog Composer capabilities into one central place where merchandisers can design and launch the unique product experiences that they’ve always dreamed about but their legacy platform has held them back from bringing to life. We needed a solution that empowered our business team to own our catalog without relying on our engineering team for daily support. The catalog functionality from Elastic Path fit that need, implementation was a breeze, and our business team can confidently manage the catalog as they continue to develop our eCommerce experience." Kody Myers, Director of Product, Paro .otro-blockquote{ font-size: 1.2em; width:100%; margin:50px auto; font-family:gilroy; font-style:italic; color: #555555; padding:1.2em 30px 1.2em 75px; border-left:8px solid #08415c ; line-height:1.6; position: relative; background:#EDEDED; } .otro-blockquote::before{ font-family:gilroy; content: "\201C"; color:#08415c; font-size:6.5em; font-weight: 600; position: absolute; left: 2px; top:-20px; } .otro-blockquote::after{ content: ''; } .otro-blockquote span{ display:block; color:#333333; font-style: normal; font-weight: bold; margin-top:1em; } EP PXM empowers teams to create the experiences that their customers expect. Some examples include: Hot swapping catalogs in minutes to support flash sales, pop-up shops, or product drops Supporting unique pricing strategies like geo-based pricing, b2b-account based pricing, or loyalty-catalog pricing without having to duplicate and manage multiple versions of the same product Powering dynamic bundling without any custom code Merchandising on the variation level so you can support specific product merchandising strategies, like launching a “Pink Products” assortment for Breast Cancer awareness month AND so much more… With EP PXM, your teams can finally keep up with business requirements without expensive custom development work just to make it happen. Want to see EP PXM in action? Check out our demo library. Accelerated Frontend Builds Another concern we hear from brands who are thinking about dipping their toes in the Composable Commerce waters has to do with building a frontend. If you are coming off of a legacy platform, you never had to worry about this before. While you may have had to customize the frontend, you weren’t building it from scratch. I can’t tell you how many calls I have been on when a prospect asks “where does the frontend come from?” or “do you have a frontend starter kit?”. At Elastic Path we have an answer for this: Composable Frontend. Composable Frontend automatically and quickly builds a modular, Next.js frontend based on users’ responses to simple configuration questions. The frontend is generated and pre-integrated with Elastic Path APIs and relevant third-party technology following best practices. The selection of Next.js, commitment to best practices, and removal of frontend bloat means that any experience built using Composable Frontend will be lightning-fast. Whereas a frontend build from scratch would likely take 3-6 months, with Composable Frontend brands (or their SI partners) can cut that time in half. Plus, your frontend is built using modular components that can be reused or customized per your unique requirements. AND, unlike other MACH vendors, it’s absolutely free with the purchase of an Elastic Path product. All in all, Composable Frontend accelerates your time-to-market and reduces your frontend build costs, making Composable Commerce more accessible. Integrations Simplified: Build, Manage, & Monitor With Ease I think it’s fair to say that the biggest concerns brands have when evaluating Composable Commerce are around integrations: Who does the integrations? Me? You? An SI? How long will each integration take to build? How much will they cost? Do I have to pay for hosting? Who manages and monitors the integrations. As Bryan House, our Chief Experience Officer shared in his recent post: “Deploying a “best for me” digital commerce architecture demands the frictionless integration of many technologies — both backend and frontend. Backend integrations drive approximately 60% of the cost of an implementation budget. For a $500K implementation, that’s $300K in costs and months of work.” We built Integrations Hub, a marketplace of instant-on, low-code integrations, to accelerate time-to-market and reduce the cost of multi-vendor solutions. Integrations Hub fully manages integrations vastly reducing devops & cloudops resources on your side. Plus, it provides monitoring and logging so that you can check your integration status at any time. Bryan provides all of the details of how Integrations Hub de-risks multi-vendor solutions AND hints at the next phase of this product (spoiler alert: we’re making it super easy for you to compose your own custom, low-code integrations) in his post. Centralized Support Who do I call if something goes wrong? This is the fourth concern we hear with Composable Commerce. For brands used to an “all-in-one” platform, there is one number to call when something goes wrong. But, with a composable, multi-vendor solution, you’re left trying to figure out what solution is causing an issue and then left trying to track down the right support contact. At Elastic Path, we launched Composable Commerce XA™ (experience assurance) for centralized multi-vendor solution support. So when an issue arises on any of your digital experiences, you simply call Elastic Path. We’ll work to identify the source using our multi-vendor monitoring and then connect with any relevant third-party solutions to resolve the issue. Trusted Commerce Ally Lastly, there’s the reality of trying anything new for the first time. Real talk: it’s scary as hell- especially when your career, business, and the livelihood of your teammates is on the line. At Elastic Path, our number one priority is seeing you succeed. We stand up for commerce leaders and break down the barriers (cough, cough legacy tech or DIY composable) that prevent you from delivering extraordinary shopping experiences. We want to be your trusted commerce ally as you embrace the freedom (but also the unknown!) of Composable Commerce. To ease your concerns, we’ve built out a team and success frameworks to make the transition to composable less painful and more human! While other commerce vendors are moving away from dedicated, free customer success managers, we are doubling down on our CSM team. Your CSM will be lock-step with you to provide guidance and support from pre-implementation, through go-live, and beyond to expansion. We needed to leverage a partner that was simple while having the opportunity to be complex because we were so complex. Elastic Path balanced out our complexity through simple solutions." Rebecca Hicks, eCommerce Product Manager, Pella Windows & Doors .otro-blockquote{ font-size: 1.2em; width:100%; margin:50px auto; font-family:gilroy; font-style:italic; color: #555555; padding:1.2em 30px 1.2em 75px; border-left:8px solid #08415c ; line-height:1.6; position: relative; background:#EDEDED; } .otro-blockquote::before{ font-family:gilroy; content: "\201C"; color:#08415c; font-size:6.5em; font-weight: 600; position: absolute; left: 2px; top:-20px; } .otro-blockquote::after{ content: ''; } .otro-blockquote span{ display:block; color:#333333; font-style: normal; font-weight: bold; margin-top:1em; } But we don’t stop there. The Elastic Path Global Services team is a squad of commerce experts who can help you manage any transition- big or small. From strategic planning & delivery management to migration & implementation services, working with our Global Services team ensures your success. Lastly, any trusting commerce partnership includes a focus on security, compliance, and performance. At Elastic Path we provide 99.9% uptime, 24x7x365 support, and 100ms response time for API requests. Plus, we are SOC 2 Type II compliant and HIPAA-enabled. These commitments ensure you can build with confidence. Get Started: Launch in 90 Days with Composable Commerce Essentials You may be thinking, this sounds amazing, but how long will it take to implement and go live? How can I accelerate time-to-launch? That’s where Composable Commerce Essentials comes in. This “all-in-one” package enables you to fully implement a Composable Commerce solution that comes integrated with best-of-breed partners, for a fixed price, with a go-live in just 90 days. Want to learn more about Composable Commerce Essentials? Explore Composable Commerce here
Topics: integrations, deliver, promise, experiences, elastic, things, support, commerce, path, product, composable, frontend, team.
5 Things to Know Before Launching An Ecommerce Business - Make the online shopping experience as seamless, and social, as possible.
Topics: content, ecommerce, know, customers, customer, product, launching, search, business, social, marketing, user, store, things.
6 Fundamentals for Creating Email Newsletters That Convert - Email newsletters are a powerhouse in marketing for solopreneurs and major corporations alike. Both types of businesses have to work hard crafting and sending newsletters that work for their audience and their brand.
Topics: subject, newsletter, things, marketing, email, fundamentals, newsletters, design, good, convert, click, audience, creating.
6 Things to Do before Selling an Ecommerce Business - When it comes time to sell your ecommerce business, you may find you are not fully prepared for prospective buyers or your business isn't the smooth running machine you thought. The individuals considering your company may be looking for a new source of income or an addition to a portfolio of related businesses. These prospective buyers need assurances and info, to evaluate the potential.
Topics: company, business, information, ecommerce, things, buyer, buyers, sell, know, list, selling.
6 Time-Saving Tips to Know Before Starting a Side Hustle This Summer - Use these tips to save time and bypass the bottlenecks that entrepreneurs typically experience in the ideation stage.
Topics: ideation, experience, hustle, tips, know, starting, entrepreneurs, bottlenecks, save, bypass, world, typically, summer, things.
8 Innovative & Inspiring Examples of Augmented Reality in Marketing - The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.”
Topics: things, stranger, marketing, technology, reality, examples, inspiring, innovative, experience, ar, products, users, app, augmented.
8 Things I Wish I'd Known Before Starting Affiliate Marketing - Tips to help you avoid common mistakes, and save time and money, when starting in this specialized business.
Topics: dont, wish, need, things, offer, affiliate, id, track, better, testing, marketing, starting, known, offers, visitors.
8 Things You Need to Do Immediately After Launching Your Online Business - Ways to give your business the boost it needs from day one.
Topics: search, results, need, start, list, share, launching, things, business, website, online, post, engines, immediately.
8 Ways to Make Your Website Faster (and Why It Is Critical to Your Business) - Many factors contribute to a successful SEO strategy, and page speed is one of the most important ones.
Topics: page, things, faster, business, pages, webpage, critical, ways, experience, website, load, speed, user, content, web.
80 Things to Check Before, During, and After Launching a Website - Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.
Topics: site, launching, launch, pages, things, test, website, design, check, content, properly, ensure, youll.
9 Things to Do When Your Business Is Generating Fewer Leads - All companies have ups and downs. There are times when new deals are closed daily, new prospects seem to be competing for your attention, and the phone just won’t stop ringing.
Topics: content, sure, generating, customer, email, help, leads, slow, fewer, update, improve, things, business.
A DTC Finance Journey: Bootstrapping, Dragons Den, and Hitting Credit Limits - From the initial investment of $900 to scaling beyond 8-figures, Bushbalm was bootstrapped during the whole journey. Cofounder David Gaylord and his team have worked through all the financial hurdles of hitting credit card limits, pitching on national TV, and searching for investors. In this episode of the Bushbalm Miniseries, David gets into every nitty-gritty detail to share how they make their numbers make sense.More
Topics: dtc, money, point, finance, things, den, really, going, dragons, limits, business, youre, actually, think, bootstrapping, credit, journey, hitting.
Amazon almost ready to launch Amazon Poland - Amazon is planning to launch Amazon Poland at Amazon.pl. The dedicated ecommerce website isn’t live yet, but selling partners in Poland and abroad can now register their businesses for Amazon Poland. The American ecommerce giant announced that it has started the work to launch Amazon.pl. It hasn’t revealed when the… Continue reading
Topics: customers, amazon, ecommerce, ready, company, website, launch, trust, step, poland, things.
Best of Both Worlds: Ethical Fashion Label and YouTube Success - Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube.More
Topics: im, ethical, thats, really, way, collection, label, success, things, think, dont, youtube, worlds, fashion, best.
Brought Back to Life: How Pantee Uses Deadstock to Upcycle the Fashion Industry - With an eye towards building a sustainable fashion brand, Amanda and Katie McCourt set out to scale a brand that turns “deadstock” t-shirts into underwear. Through hours of research, customer interviews, and an uber successful Kickstarter campaign, the two sisters built Pantee.More
Topics: underwear, way, life, product, things, industry, upcycle, good, pantee, fashion, lot, different, really, weve, deadstock, brought, kickstarter, uses.
Build an Ecommerce Store on Shopify with Help From This Bootcamp - Ecommerce is booming. Cut your slice of the pie today.
Topics: learn, youll, bootcamp, shopify, right, start, things, products, build, selling, help, store, ecommerce.
COVID-19 pivot: Travel unicorn Klook sees jump in staycations - Spring 2020 was gloomy for Klook. As countries closed their borders and went into complete or partial lockdown, the SoftBank-backed travel platform saw its revenue plummet by as much as 90% through March and April. The World Travel and Tourism Council said in April that the coronavirus could put up to 100 million jobs in […]
Topics: business, techcrunch, million, tourism, jump, pivot, things, unicorn, world, worldwide, klook, covid19, sees, experiences, staycations, peoples, travel.
Catch-Up with 3 Previous Guests: Growing Through COVID-19 - In this episode of Shopify Masters, we catch up with three previous guests on how they are growing through the impacts of COVID-19. We chat with Chris Meade from CROSSNET on how they experienced a 500% increase in sales, Jess Ekstrom from Headbands of Hope on their masks donation program, and Gamal Codner from Fresh Heritage on tripling their marketing budget. More
Topics: catchup, guests, going, think, previous, business, weve, growing, really, customers, things, headbands, covid19, products, lot.
Chew On This: How This Functional Gum Maker Crushed Its Crowdfunding Goals With Reddit - Kent Yoshimura and Ryan Chen met in university and bonded over their shared busy and active lifestyle of balancing athletics with academia. Kent and Ryan wanted to create wellness products they could not find in the market and put their degrees in neuroscience, chemistry, and economics to use to launch Neuro. After their first Neuro gum product for energy and focus surpassed its crowdfunding goal in just three days, the duo went on to sell over 12 million pieces. In this episode of Shopify Masters, Kent and Ryan share how they used Reddit to crush their crowdfunding goals and how they are able to achieve a repeat purchase rate of more than 30%.More
Topics: product, functional, able, theres, crowdfunding, really, goals, gum, reddit, crushed, lot, thats, business, things, chew, going, way, maker.
CommerceCo Recap: SEO Entities vs. Keywords - Some search engine optimizers believe “entities” have supplanted keywords as the foundation for organic rankings. But it doesn’t mean that keywords are irrelevant. Within SEO, entities are the people, places, things,
Topics: googles, entities, keywords, vs, commerceco, knowledge, harrison, seo, ford, search, graph, things, google, recap.
Creating The Perfect Product For Social Media Virality - After getting the Instagram handle @Sauce, Nick Guillen and Nick Ajluni began to build a feed that attracted the likes of Sam Smith and Complex. Behind the scenes, the duo developed truffle-infused hot sauces and launched Truff to their community. In this episode of Shopify Masters, Nick Guillen shares how to craft products designed for social media, network with influencers, and redesign websites for a better shopping experience.More
Topics: things, virality, kind, lot, social, thats, really, perfect, sauce, started, creating, product, going, hot, media.
Don't Build an Ecommerce Site If You Don't Have These 7 Things Covered - If handled correctly, your ecommerce platform can provide a solid basis for success.
Topics: experience, covered, dont, site, help, website, providing, customer, things, strong, products, build, customers, ecommerce.
Entrepreneur Sells the Most Competitive Product on Amazon, and Thrives - What's the most competitive product on Amazon? Smartphone cases. What does Matt Altschul's company, Smartish, sell? Smartphone cases. And it thrives. I spoke with Altschul recently about Amazon, phone cases, and custom manufacturing, among other topics.
Topics: business, competitive, products, phone, day, things, company, thrives, youre, product, entrepreneur, cases, sells, amazon.
Finding Sweet Success with Sugar Free Beverages - One fateful dinner party led Cristina Ros Blankfein and Jennifer Ross to ideate the zero sugar beverage products behind Swoon. In this episode of Shopify Masters, Cristina shares with us their approach to finding and working with flavor scientists, manufacturers, and trade shows.More
Topics: sugar, finding, products, lot, success, free, thats, things, product, different, beverages, sweet, simple, really, customers.
From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle - Michael Pan fell in love with mushroom jerky during a visit to family in Malaysia. He knew right away that he needed to share the snack with the rest of the world. Michael launched Pan’s Mushroom Jerky and brought this family recipe to the market. In this episode of Shopify Masters, Michael shares how he ran the business as a decade-long side hustle, and how his Shark Tank pitch generated millions in sales in a matter of days.More
Topics: business, going, right, sales, hustle, family, pans, journey, 7figure, able, things, product, thats, youre, lot, recipe, decadelong, really.
Getting Acquired Without Your Typical Off-the-Chart Sales Figures - In this episode of Shopify Masters, Alex Back, a cofounder of Apt2B shares the logistical challenges of shipping furniture and how to make your business attractive to potential acquisitions—without “insane” sales figures.More
Topics: marketing, offthechart, weve, figures, sales, industry, online, business, things, furniture, really, lot, customers, getting, acquired, typical.
Good Customer Service Is About Doing the Common Things Uncommonly Well - The bread and butter of good customer support isn’t in flashy displays, free gifts, or long-winded phone conversations. Today, we explore what really matters.More
Topics: things, brand, email, support, youre, offer, help, channels, uncommonly, common, customers, good, doing, service, company, customer.
Happiness, not Profit, Drives Grasshopper Founder - Having sold Grasshopper, the virtual phone service, for $175 million in 2015, David Hauser assessed his priorities. Grasshopper was his third launch and exit, following ReturnPath (email services) and Chargify (subscription management).
Topics: companies, drives, profit, founder, things, sold, million, company, spent, grasshopper, ive, lot, happiness, im.
Have Long & Unproductive Meetings? Try a Stand-Up Instead - We've all been in meetings that were about 30 minutes too long.
Topics: members, minutes, things, stay, standups, unproductive, standup, meeting, meetings, instead, team, try, teams, long.
How Bushbalm Grew From a $900 Side Hustle Into an 8-Figure Business - Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. We dig deep into all areas of the business like marketing, finances, product development, and everything in between. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way. More
Topics: shopify, lot, business, grew, know, things, hustle, really, bushbalm, 8figure, think, thats, thing.
How Lauryn and Michael Bosstick Turned a Side Hustle Into the Multi-Million Dollar Skinny Confidential Empire - The hosts of the 'The Skinny Confidential HIM & HER' podcast discuss the evolution of their content and commerce businesses and share advice for aspiring entrepreneurs.
Topics: creating, podcast, empire, started, things, confidential, business, think, media, way, multimillion, skinny, dollar, need.
How One Company Scaled by Not Scaling at All - Longtime friends Ethan Frisch and Ori Zohar joined forces to create the public benefit corporation, Burlap & Barrel. Inspired by Ethan’s humanitarian and aid work in Afghanistan, Burlap & Barrel brings single-origin spices directly to consumers while providing financial sustainability to farmers. In this episode of Shopify Masters, Ori shares with us why the company remains financially independent, publishes annual social impact reports and grows by keeping sales volumes low.More
Topics: know, business, scaling, customers, dont, scaled, spices, company, things, doing, going, lot.
How One HubSpotter Created a Framework to Reduce Meeting Fatigue - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Topics: framework, meeting, im, high, day, need, created, work, month, hubspotter, things, calendar, fatigue, reduce, meetings.
How Success Happened for Sean Moriarty, CEO of Leaf Group - Since the early days of the internet, Sean Moriarty has led teams that have dramatically changed how we buy goods and services online.
Topics: success, building, art, leaf, brands, group, sean, team, things, happened, moriarty, ceo.
How This Data Scientist Used Market Research to Launch A Successful Fertility Business - Amy Divaraniya had enjoyed a comfortable career in data science when she realized she had another calling. After she faced struggles conceiving her son, Amy decided to build a solution to help women with their fertility. OOVA is an at-home test that measures multiple hormones through urine samples and provides personalized results and insights. In this episode of Shopify Masters, Amy shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.More
Topics: really, used, launch, dont, research, youre, fertility, data, scientist, things, oova, im, thats, business, company, product, successful, market, going.
How This Gender-Defying Clothing Company is Tailoring its Operations - When Kelly and Laura Moffat were looking for clothes for their wedding, they were faced with a mutual frustration for the options. The styles in the women’s section didn’t feel right and menswear options didn’t fit right. The shopping experience inspired Kelly and Laura to launch Kirrin Finch, a gender-defying fashion label that's focused on using sustainable and natural fabrics. In this episode of Shopify Masters, we chat with Kelly and Laura about becoming accidental designers and how working through the pandemic challenged them to grow in new ways.More
Topics: operations, genderdefying, things, product, going, right, lot, really, clothing, customer, thats, tailoring, think, company, shirt.
How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands - Blazar Capital is an incubator and venture capital firm specializing in direct-to-consumer brands. With 8-figure businesses in a multitude of industries, Blazar Capital's brands span everything from home goods to fashion to cosmetics. CEO Christian Arnstedt launched the business in 2017 by building brands from scratch. Now as an investor on Denmark's Shark Tank (Løvens Hule), he’s helping other founders reach their potential. In this episode of Shopify Masters, we sit down with Christian in his Copenhagen office to hear his learnings from building direct-to-consumer brands, what he looks for when investing, and how he navigates failures.More
Topics: 8figure, brand, thats, able, built, incubator, dtc, brands, different, entrepreneur, think, blazar, serial, work, things, team, multiple, powers.
How To Focus Better: 10 Ways To Improve Focus and Concentration - Distractions are everywhere, from messages to ads to a constantly growing to-do list. Here’s how to focus better to improve concentration and get more done.More
Topics: sleep, flow, task, ways, youre, concentration, better, things, brain, improve, focus, attention, help.
How To Stay Calm Under Pressure at Work (According to Professionals) - The business world can feel like a place of constant pressure and complexity. We hate stress a lot (because it sucks) but, at work, it can sometimes feel like addressing and dealing with stress can get in the way of meeting deadlines and producing results.
Topics: stay, professionals, according, pressure, help, things, tasks, youre, stress, feel, work, calm.
How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business - Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.More
Topics: customers, things, business, thats, shopping, lot, nightmare, experience, ring, niche, really, product, rings, customer, youre, turned, different.
How an 8-Figure Business Builds its Teams and Culture - David Gaylord and Tim Burns started Bushbalm as a side hustle while they both worked at Shopify in 2016. Over the years, the duo grew the company into an 8-figure skincare giant and brought on Rachel Kerr as their first full-time employee. In this final episode of the Bushbalm Miniseries by Shopify Masters, David is joined by Rachel and Tim to chat about all things team and culture. The trio reflects on what they did to build Bushbalm, how they source talent, and craft a company culture they envisioned.More
Topics: lot, bushbalm, teams, thats, really, going, team, think, culture, work, builds, things, 8figure, kind, business.
How to Plan for Black Friday — and Why You Should Start Now - Don’t be caught off guard! This year’s holiday shopping season will be bigger than ever — sprint ahead of the competition with these 9 key considerations.
Topics: sales, good, customers, youre, speed, site, things, start, sure, woocommerce, plan, black.
How to Stay Motivated as a Store Owner - How do you stay motivated through the twists, turns, ups, & downs of entrepreneurship? Don’t miss these 13 tips that will change your perspective on business.
Topics: youll, owner, youre, dont, youve, things, success, ways, store, working, business, day, work, stay, motivated.
Hypotenuse AI wants to take the strain out of copywriting for e-commerce - Imagine buying a dress online because a piece of code sold you on its ‘flattering, feminine flair’ — or convinced you ‘romantic floral details’ would outline your figure with ‘timeless style’. The very same day your friend buy the same dress from the same website but she’s sold on a description of ‘vibrant tones’, ‘fresh […]
Topics: copywriting, ecommerce, things, descriptions, models, really, techcrunch, language, ai, wants, product, hypotenuse, wong, strain.
It’s the Little Things: How To Write Microcopy - Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for the first time, I wouldn't have any worries about how to use it to my benefit.
Topics: youre, know, audience, website, brand, great, microcopy, little, way, product, things, write, text.
Keith Karlick Shares How to Build Engaging B2B Experiences at Make it Big 2021 - With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make…
Topics: b2b, shares, really, expectations, keith, think, karlick, big, b2c, need, youre, build, key, things, experiences, engaging.
Launching a Wearable Technology Through Accelerator Program - Aneela Idnani Kumar experienced subconscious hair pulling for more than 20 years, after one severe session Aneela’s husband, Sameer saw Aneela without her eyebrows. From that moment on, the life and business partners decided to find a way to help Aneela out of this trance-like behavior. In this episode of Shopify Masters, we chat with Aneela about her business journey of launching HabitAware to create wearable technology that can help the 1 in 20 Americans who live with hair pulling, skin picking, and nail-biting.More
Topics: things, thats, wearable, product, youre, work, launching, technology, going, accelerator, program, really, help, know.
Learnings from Hidden 6-Figure Manufacturing Costs - Stay Sixty is the maker of stylish reusable water bottles created by Kirpal Bharaj. Driven by the environmental cause of reducing single-use plastic water bottles, Stay Sixty combines the ritual of hydration with thoughtful design. In this episode of Shopify Masters, Kirpal chats with us on the hidden costs of manufacturing and introducing new products with Facebook ads.More
Topics: hidden, things, product, great, look, right, costs, really, good, thats, brand, lot, 6figure, manufacturing, learnings.
Leveraging customer feedback and data to iterate on your product - We held a panel during Disrupt with Jean-Denis Grèze of Plaid, Stephanie Mencarelli of InVision and Pete Thompson of eBay on being data driven, segmenting your user base, iteration speed and more.
Topics: iterate, data, youre, segmenting, mencarelli, customer, techcrunch, forms, leveraging, feedback, thompson, say, important, things, product.
Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear - In this episode of Shopify Masters, we chat with Brian Berger, the founder and CEO of Mack Weldon, the menswear brand sold directly to consumers. Brian shares with us the strategies behind a sold out launch and how to identify the right partners for your business.More
Topics: things, brand, fit, product, really, glove, going, mack, youre, experience, process, customer, lot, dtc, weldon, menswear.
Looking to Get Into Ecommerce? Here's 3 Things to Do Before Getting Started. - If you're looking to get started in the ecommerce space, here are three crucial things you need to do.
Topics: looking, audience, sell, getting, working, day, months, productsourcing, say, ecommerce, heres, success, products, things, started.
Make It Big Podcast: Enhancing UX Through AR and VR with Threekit and Lindsey Scoggins Studio - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. Bring experiences to life with AR…
Topics: podcast, threekit, im, scoggins, ecommerce, vr, things, look, youre, big, kind, lindsey, ar, studio, enhancing, ux, really, experience.
Make it Big Podcast: Cyber Week 2021 Trends and Insights from a Record Holiday Season - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode, join…
Topics: cyber, built, ecommerce, shoppers, really, season, trends, record, podcast, insights, think, going, merchants, things, big, week, holiday.
Make it Big Podcast: Delivering a Seamless Post-Purchase Experience This Holiday Season - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode,…
Topics: delivering, brand, loyalty, customers, things, seen, big, season, merchants, weve, podcast, experience, really, customer, holiday, shipping, postpurchase, seamless.
Make it Big Podcast: Sustainability Meets Commerce: Building a Brand with an Impact with Justin Wang - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. As the creators…
Topics: wang, think, society, big, commerce, sustainable, really, impact, sustainability, companies, building, brand, things, thats, justin, podcast, product, meets.
Mental Conditioning Is Vital for Entrepreneurs, Says Consultant - Lauren Johnson says high-performing entrepreneurs have similar characteristics as professional athletes. Both have mental traits that lead to inevitable success. She first observed those qualities when working for the New York Yankees, teaching mental performance to accomplished baseball players.
Topics: belief, things, entrepreneurs, athletes, mental, thats, asked, vital, consultant, question, confidence, conditioning, actions.
Mette Lykke on food waste and building a big startup on a big idea - Food has been an ever-present touchpoint in the world of startups, and I don’t mean the free catered lunches, or expansive canteens that you get in bigger places, to keep startup workers sustained but also focused on building, without leaving the building. There are hundreds, maybe even thousands, of enterprises spun out of the idea […]
Topics: restaurants, idea, lykke, startup, food, lot, techcrunch, business, customers, mette, better, good, things, building, waste, staying, big, ways.
Michael Mosser Explores New Ways to Win with Walmart Marketplace at Make it Big 2021 - Did you know that 89% of people in the US shopped at a Walmart store last year? At BigCommerce’s 2021…
Topics: sellers, walmart, mosser, marketplace, big, omnichannel, trust, customer, ways, shopping, michael, explores, customers, things, win, brand.
My Starting-Over Story: How I Rediscovered Creativity After Trauma - When Monisha Edwards became a full- time caregiver for her father, her business and creativity struggled. A mental health diagnosis encouraged her to invest in self care. That’s when she discovered candle making. Monisha now runs her candle business full time. This is her starting-over story, in her own words.More
Topics: things, making, started, business, taught, startingover, trying, trauma, creativity, health, really, rediscovered, candles, mental.
Nostalgia memes and marketing: 10 things that will be trending to sell more on the internet - These recommendations are for entrepreneurs who use the internet as their main sales channel.
Topics: internet, social, things, sell, conversations, used, content, media, nostalgia, digital, trend, trending, memes, understand, information, marketing.
Only $150 Left In The Bank Account: How This Business Bounced Back - Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. This athlete who loved nothing more than to be outdoors had his life upended with doctors doubtful he would fully recover. After fruitless attempts at rehab, he took his health into his own hands, adoptin a new approach to his lifestyle. He soon discovered the benefits of bone broth. After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world. In this episode of Shopify Masters, Connor shares how he recovered from financial hurdles and pivoted online to save his business.More
Topics: things, business, lot, product, thats, left, email, broth, youre, bone, going, really, account, bank, bounced.
Podcast 33: The Podcast is Back and Three Updates for 2018 - We’re back! In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A little look at where I’ve been the past […]
Topics: think, podcast, things, lot, productivity, months, road, im, content, going, email, insights, ive, really.
Podcast 34: Productivity Insights After Six Months on the Road - In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […]
Topics: insights, road, work, think, youre, week, podcast, going, business, things, really, months, productivity, im.
Podcast 35: Top Nerd Travel Tools - In this episode, Drew talks in-depth about the tools that made productive work possible during a 7-month long trip across the globe with his family. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights 19 Online tools that made it possible to work and travel for […]
Topics: know, im, case, kind, nerd, going, podcast, really, tools, things, thats, dont, business, travel.
Podcast 36: So we just bought AutoAnything.com …. - In this episode, Drew talks about buying a company, and a few major lessons he learned from doing the deal. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights The Lessons I learned from the AutoAnything deal Links / Resources AutoAnything Press Release Transcript Prefer to […]
Topics: deal, podcast, autoanythingcom, business, theres, going, think, bought, really, company, know, lot, things.
Podcast 39: The Six Things You Can Do Today to Maximize Your Valuation Tomorrow - In this episode, Drew talks about six things you can do to maximize your company’s valuations. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Six tips to maximize your valuation How to decide on your story Tips for minimizing risk Diversifying your traffic sources Getting […]
Topics: today, really, business, tomorrow, maximize, sell, things, podcast, valuation, lot, going, risk, number, company.
Quality Control Drives Ugmonk.com to In-house Fulfillment - By 2017, nine years after launching his t-shirt company, Ugmonk, Jeff Sheldon had expanded into posters and workspace products. Gather, Ugmonk's modular desk organizer, had just completed a successful Kickstarter campaign with two shipping containers of custom manufactured organizers en route, to send to customers.
Topics: used, drives, things, ugmonk, quality, ugmonkcom, design, products, control, started, way, fulfillment, inhouse, warehouse, work.
Set up a Professional Photo Studio Anywhere with FlashBooth - Because your products deserve the best ecommerce assets.
Topics: studio, set, services, products, things, youre, professional, portable, small, flashbooth.
Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online - In this episode of Shopify Masters, we chat with Dustin Riechmann of FireCreek Snacks. Dustin shares how the company moved online, escaped bankruptcy, and found ideal partnerships for expansion.More
Topics: thats, lot, different, im, bankruptcy, things, escaped, online, business, snacks, going, snacking, 7figures, firecreek, really, pivoted.
Stirring up the Cereal Market and Pouring into National Grocery Chains - Three Wishes Cereal was created by Margaret and Ian Wishingard when they wanted to create higher protein and lower sugar cereals for their son Ellis. In this episode of Shopify Masters, Margaret shares with us how they entered into national grocery stores and gained press early in their business journey.More
Topics: really, stirring, going, thing, pouring, national, brand, chains, youre, consumer, way, product, market, things, grocery, cereal.
Taking a Sabbatical - This summer the eCommerceFuel team did something we’ve been planning for over a year: we all took a month-long sabbatical. In today’s episode we talk about how we made it work from a logistical standpoint, what we learned from our month away and how we’ll do things differently next time. https://traffic.libsyn.com/secure/ecommercefuel/Taking-A-Sabbatical.mp3 Subscribe: iTunes | […]
Topics: timesubscribe, talk, sabbatical, work, taking, team, things, todays, took, planning, weve, youderian, summer.
The 4 Things You Need to Do to Get (and Keep) Ecommerce Customers - The goal is to show your customers that you are invested in building real bonds with them every step of the way.
Topics: shopping, strategy, products, customers, things, need, platforms, ecommerce, online, service, product.
The Art of Friendship for Entrepreneurs - If you’re running a business, you undoubtedly have a million and one things vying for your time: family, health, religion, your business, and your friends. What most often gets pushed aside are friendships, which is especially true for entrepreneurs who tend to jam-pack their lives with as much as they can possibly fit in it—and […]
Topics: art, good, ive, hanging, things, entrepreneurs, youre, friendships, health, cultivate, friendship, business, friends.
The Best LinkedIn Articles + Expert Insights - With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place.
Topics: linkedin, best, stress, rest, important, insights, marketing, expert, articles, things, job, women, looking, work.
The Journey of a Million-Dollar Customized Jewelry Brand - Jacob Pazos, Hanna Zameni, and Scott Shin are the trio behind Revival Jewelry, makers of pendants that project images once a light shines through its gemstones. On this episode of Shopify Masters, we chat with Jacob Pazos and Scott Shin on their product development process, tips for crowdsourcing feedback, and ways to reach their target audience.More
Topics: jewelry, milliondollar, lot, piece, thats, journey, thought, customized, facebook, things, product, customers, brand, right.
The Marketing Strategy That Grew Sales 10x in 18 Months - Joycelyn Mate and Rachael Corson always had a hard time finding safe and effective hair care products for afro, coily, and curly hair. The duo founded Afrocenchix to create the products they’ve always dreamed of that are good for people and the planet. In this episode of Shopify Masters, we chat with Rachael on how the business was created and how COVID-19 has challenged the duo to find new ways to grow.More
Topics: strategy, 10x, things, going, really, months, doing, training, work, team, grew, marketing, way, okay, sales, hair.
The One Data Insight That Doubled This Brand’s Sales - Talley & Twine is a premium watch brand built with intention and inclusion. It was founded by Randy Williams, an avid watch collector who wanted to bring more representation to the watch industry. In this episode of Shopify Masters, Randy shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.More
Topics: really, sales, thats, things, doubled, able, talley, watch, going, watches, company, data, think, insight, brands.
The Preordering Model that Scaled a Hobby Into a Business - Sarah Resnick fell in love with all things fiber when she was given a pair of knitting needles at the age of seven. As she progressed through life, she made her own clothes, learned how to spin wool and weave textiles. In 2017, Sarah took the plunge and threaded her experiences together to launch Gist Yarn. For this episode of Shopify Masters, Sarah shares how preorders and systems thinking helped her to scale a hobby into a profitable business. More
Topics: community, scaled, different, work, preordering, things, model, really, business, weaving, think, hobby, yarn, lot, email.
The Recipe for Differentiation in the Crowded Nutrition Industry - In this episode of Shopify Masters, we chat with Albert Matheny, the founder of Promix. Albert shares how Promix started as a way to solve the problems he identified in the nutrition space and the lessons he’s learned from building a business from scratch.More
Topics: going, nutrition, business, youre, different, brand, thats, crowded, really, industry, product, think, recipe, differentiation, things.
The holiday shopping season is coming: How are growth marketers preparing? - With just 22 days left until the holiday shopping season begins, we spoke to several growth marketers to find out how 2021's supply chain meltdowns are impacting their campaign planning.
Topics: season, supply, techcrunch, growth, marketing, going, marketers, preparing, theres, coming, holiday, chain, things, q4, shipping, shopping, far, retailers.
Three Rules for Superior Returns - Today we’re picking things back up with Tal Moore, and this time, we’re covering all things investments—the good, the bad, and the high-returning. In case you missed the last episode, Tal is a born entrepreneur and founder of Franklin’s Popcorn, Softy Wipes, and Guardline Security. He believes that the key to financial freedom is found […]
Topics: returns, youll, things, investing, investments, rules, superior, moore, best, franklins, tal, unorthodox.
Top 10 Things Customers Expect from Your Online Store - Customer experience is key to any online shopping scenario. Shopping behaviors dictate these experiences and if you’re paying attention to your bottom line there are a few rules to follow: 1. Omnichannel Experience: Allow your customers to shop any way they choose. What that usually means is a blended, omnichannel approach from discovery to purchase. Your customer may start in a brick-and-mortar store window shopping for their next couch, but the transaction may occur on a tablet as they settle in for the night streaming their favorite show. What that means for you isa consistently branded, fully optimized experience across all platforms. From store, to smartphone, to laptop, the experience is seamless. 2. Clear Shopping Interface: One of the key detractors for an abandoned cart is always a clean interface with the shopping cart in clear view. One of theUser Interface design champions is Amazon. With the uncluttered layout and icons (including shopping cart), the user is guided through their shopping journey from search to checkout. 3. Visual Appeal: In addition to clear focus towards checkout, shoppers respond to pleasing layouts (more UI driven design). A trend in the mobile commerce world is the adoption of integrated design. More and more apps are turning to animation and card layout design to entice the user to engage in any way they choose. Here is an example of the card layout design. 4. Robust Search: The larger your product catalog, the more important site search is to your ecommerce success. While it's rare to find an ecommerce site without a search box, it happens, even among some of the most famous brands. Search result usability is also important. Customers expect filtered navigation to further refine results by attributes that are meaningful to them (category, price, star ratings, color, size, etc.). Killer search result pages provide filters, the ability to sort results, prices, stock availability, large thumbnail images, product description snippets and add-to-cart/add-to-wish list buttons. When it comes to product search, Elastic Path partners with Algolia to enable product catalog sharing. Elastic Path offers the script to push the catalog from Elastic Path Commerce Cloud to Algolia. With an integration partner for functions like search, you ultimately build better user experiences with easy implementation and quicker speed to market. 5. Customer Reviews: Customer reviews are known to increase conversions by as much as 270%, with a majority of shoppers (82%) seeking out negative reviews. Word of mouth matters, and shoppers not only seek it out they clearly trust it. 6. Chatbots Shoppers: Prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response. Aside from customer support, product suggestions are a chatbot use case to guide your customer towards purchase, much like a personal shopper. You may also see applications in weather, online banking, news, or even ordering a pizza. Chat is good for business. Research shows sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Read more about top chatbot providers in the market. 7. Personalization: With so much competition in the marketplace it’s important for brands to differentiate themselves with unique experiences. A growing demand for personalized shopping, often tied to social media, is highly sought after among online shoppers. With the ability to curate personal collections and browse influencer content, shoppers are enticed by product suggestions specifically tailored to their style. 8. Payment Methods: Allow customers to pay with any method they choose. Alternative payment options like digital wallet options from Apple, Google, or Samsung are widely accepted and favored for their touchless function. A growing trend in mobile payment is the BNPL (Buy Now, Pay Later) option from vendors like PayPal and Klarna. BNPL provides a broader payment solution for those on a budget who seek big ticket items. 9. Quick Page: Speed The albatross of all shopping experiences. The slow page load. You have a matter of seconds to impress a shopper once they arrive at your site. The good news is you have established metrics and UI/UX design methodologies in your corner to optimize the experience. 10. Easy Checkout: The checkout process can be tedious enough with entering multiple fields on a smaller smartphone screen. It’s frustrating to get so close to the “place order” finish line then have the burden of a forced account sign up. It most likely results in an abandoned cart. Create more options for shoppers by allowing them either path to purchase; create an account, or simply checkout as a guest.
Topics: shoppers, customers, customer, things, store, shopping, cart, expect, design, online, search, payment, path, experiences, product.
Unzipping the Secret to Overcoming Challenges and Scaling This Menswear Brand - Teddy Stratford is a brand of athletic button-down shirts that zip to offer a better fit and no gaping between buttons. Founder Bryan Davis accidentally discovered the concept when he was getting pulled over by police in Thailand. Since that fateful day, Bryan has worked through major breaking points to grow the business. In this episode of Shopify Masters, Bryan shares how to educate customers on a new product and how to find a marketing agency that aligns with your values and interests.More
Topics: going, overcoming, menswear, really, challenges, good, shirts, unzipping, zipper, product, things, brand, secret, shirt, scaling, kickstarter, money.
Use These Two Tactics to Make Your Customer Experience Stand Out in 2023 - With the start of a new year, SMBs continue to look for ways to stand out over the competition in 2023- — and these two practices can do just that.
Topics: teams, sales, marketing, customer, right, business, crm, smbs, stand, things, outreach, data, email.
Using Life Savings To Kickstart A Planner Business - Combining style with function, Marissa Groots created STIL, a collection of planners that’s purposeful and design focused. In this episode of Shopify Masters, we chat with Marissa on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.More
Topics: product, actually, lot, thing, thats, really, going, business, things, kickstart, different, life, planner, using, savings.
Video: Shopify Launch Checklist - Shopify Free Trial | Full Shopify Review | Shopify Pricing Plans and Fees Subscribe to Our YouTube Channel Full Shopify Launch Checklist. Video Transcript Shopify Checklist Hey there, welcome to this video on the Shopify Launch Checklist! If you're someone… Continue reading Video: Shopify Launch Checklist
Topics: goes, checklist, things, tasks, video, sure, need, shopify, launch, website, store.
WooCommerce Security: The Eight Things You Should Do First - Suggestions for the very first steps you should take to make your WooCommerce store safe, secure, and protected from potential threats.
Topics: site, files, woocommerce, store, restore, security, secure, wordpress, accounts, host, things.
eComm Weekly: Walmart's New Test Stores - Walmart is experimenting with a lot in their new test stores focused on efficiency and the consumer! I lay it all out in this quick overview. eCommerce Weekly. What's new and what's noteworthy? Now, Walmart has clearly been listening to their customers because with their newly rolled out stores, they'll be implementing things like Augmented Reality, Mobile and a new check out process. And this is actually aimed at helping both in store shoppers online shoppers alike. And so they will be testing things out like assortment, inventory, picking and a new check out process, which I mentioned before. So what does this look like? Firstly, WalMart wants to become truly Omni Channel, so the first thing that they're going to be doing is offering the same things that they do in store, online. Which they don't currently do. Secondly, they want to get products to the shelves faster. So they're actually getting rid of that scanning barcodes system that they usually do in the back, and they're implementing an augmented reality app that helps the workers see what's ready to go out. So it will get things to the shelves quicker. And lastly, they are getting rid of the traditional lane check out system and doing more of an open system, which is a full service self check out experience. Now you may think this is getting rid of the workers, the cashiers, it actually doesn't. They transition into a new job where they are now considered a host, and so they will actually guide the consumers through the process of checking out. Or the consumers can actually choose to do whole full service with their host. And so we think this is going to be really helpful when stores get busy. And we know that Walmart is actually competing with the speed of their competitors right now. So we'll see if this actually helps consumers. That's all for equal weekly. Tell me what you think. Source: https://tcrn.ch/32Ehwkr
Topics: check, theyre, system, weekly, actually, process, stores, walmart, walmarts, test, rid, ecomm, whats, things.
‘I Like Starting Things,’ Says Serial Entrepreneur - Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. He shares his journey in this week's "Ecommerce Conversation" episode.
Topics: starting, twitter, started, saas, serial, wynter, speero, things, linkedin, cxl, im, business, thats, entrepreneur.