Top 2020 resources on think

Best think resource in 2020.
Learn more about think to improve your e-commerce strategy.

• 10 Tips for Creating an Effective Influencer Outreach Email Campaign - Handle your influencer outreach emails like a sales pro! Plan your next steps, be diverse with what you send and don’t be afraid to follow up.
  Topics: outreach, campaign, tip, youre, influencers, influencer, theyre, person, think, tips, email, effective, need, creating.
• 3 steps to re-engaging 'inactive' and 'lapsed' customers - For this post, Ometria’s email marketing consultant, Rita, offers advice on how ecommerce marketers today can go about (a) identifying inactive customers, and (b) re-engaging them.  In an ideal world, all of your contacts would be engaged and consistently purchasing from you – but this isn’t the case; it does however present opportunities for retail marketers to both advance and diversify their methods for encouraging customers to spend with them.  How do you keep customers engaged and what should you do once they become ‘inactive’? Again, in this ideal world, there would be more new customers to make up for those who lapse or become inactive. But this isn’t always the case, and gradually most retail businesses will see their email revenues go down despite a growth in their database.  This is why we’re going to breakdown why you should focus on re-engaging those who are ‘inactive’ and how to make the most of your existing database of customers. 
  Topics: customer, brand, contacts, expect, steps, reengaging, email, inactive, send, think, content, customers, lapsed.
• 5 Marketers Reveal How They Understand & Influence Consumer Behavior - As Elle Woods once said, "Whoever said orange is the new pink was seriously disturbed." If you haven't seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience.
  Topics: understanding, think, consumer, strategy, behavior, influence, marketing, marketers, customers, consumers, reveal, understand, product.
• 5 Ways Working Remotely Changed the Way I Think About Teamwork - For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin.
  Topics: working, way, remotely, chat, remote, developer, member, ways, atlassian, changed, think, teamwork, work, onboarding, team, code.
• 60% of German retailers don’t want Black Friday - Black Friday is popular in Germany, where numerous online and physical retailers throw around discounts. But many retailers prefer there was no Black Friday at all. Still, they are captured by the attention this holiday keeps attracting. Traditionally, the most busy shopping days in Europe took place just before Christmas.… Continue reading
  Topics: dont, question, retailers, think, stronger, thinks, german, impact, black, shopping, consumers.
• 7 Request for Approval Emails to Make Client Communication Easier [Templates] - When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature.  And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. 
  Topics: communication, link, request, date, templates, results, think, website, work, working, approval, easier, impact, client, emails, design, project.
• A Green Brand Finding Roots in Sustainability - When I became CEO of EcoEnclose, I knew I wanted to change what packaging means for ecommerce so that it…
  Topics: sustainable, customers, store, roots, finding, green, sustainability, recycled, think, waste, ecoenclose, packaging, brand, youre, product.
• A Lesson in Project Management for Entrepreneurs - Despite solving a common problem, having massive media coverage, and being apart of the Oscars VIP gift bags, JP credits project management as the key to Phone Loops’ success. In today's episode of Shopify Masters, you’ll hear from JP and COO of Phone Loops, Alex Gingras on the project management workflow helped them reach millions in sales. More
  Topics: great, project, kind, things, think, phone, sure, management, yeah, thats, lesson, right, podcasts, entrepreneurs.
• Achieving a 4.5% Conversion Rate for Mobile Traffic - One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization. In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate.More
  Topics: achieved, really, pedro, product, mobile, actually, cro, kind, thats, rate, right, going, think, pete, youre, lot, conversion.
• B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video] - In the video, Beck advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs.
  Topics: ecommerce, platform, business, evaluating, brian, b2b, video, thinking, crucial, flexibility, customers, organizations, commerce, expert, industry, think, futureproofing.
• Brian Beck, B2B ecommerce expert and author, on headless commerce [video] - In this short video, B2B ecommerce expert and author, Brian Beck, discusses why headless commerce is a great way for B2B organizations to future-proof their business.
  Topics: website, beck, ecommerce, think, short, headless, brian, outside, b2b, author, commerce, video, organizations, used, expert, way.
• Building an Ecommerce Business, Part 19: Just Do It - This is the final episode in my "Building an Ecommerce Business" interview series.  I've hosted 18 amazing guests who have provided much insight into launching, growing, and selling an ecommerce business. There is no right way to do that. You'll likely find success, however, if you focus on three primary functions: vision, execution, and cash flow.
  Topics: cash, ecommerce, building, execution, mission, vision, company, values, youve, team, business, think.
• Bulletproof's Branding and Scaling Advice - Behind biohacker Dave Asprey’s brand, Bulletproof is a team of savvy individuals who built and scaled this consumer packaged goods brand. In this episode of Shopify Masters, Karen Huh, the VP of Product Management and Strategy at Bulletproof shares her lessons on branding, scaling, and managing multiple teams.More
  Topics: brand, youre, lot, branding, team, really, advice, business, thats, scaling, think, bulletproofs, bulletproof, im.
• Chewy founder Ryan Cohen on its fast-approaching IPO: ‘It’s like seeing my baby graduate’ - Ask any venture capitalist about the most important ingredient to success in startups, and they’ll tell you it’s founders who can persuade not only investors to part with their capital but, more importantly, who can convince people to leave what are often more stable jobs in order to help build their companies. Ryan Cohen certainly […]
  Topics: werent, founder, company, im, ipo, fastapproaching, cohen, think, business, ryan, lot, seeing, chewy, baby, going, pet, petsmart, techcrunch, graduate.
• Community and Competition: Inside the Mind of a 19-Year-Old Founder - In high school, Mateo Galvez was a self-professed troublemaker. Then, at 16 years old, something changed. He “woke up,” he says, and started his motivational apparel business, LOTTA WORLDWIDE. Through hard work and the help of his supportive family, Mateo, now 19, is about to celebrate three years in business. More
  Topics: really, way, business, competition, im, understand, lot, inside, mind, founder, 19yearold, work, community, lotta, mateo, think.
• Controversy, Haters, and Trolls: How to Deal With Negativity Online - As a brand, it can be challenging to navigate the tumultuous waters of internet commentary. Despite your best efforts to project positivity, you may still encounter some negativity online—especially if you're in a controversial industry. On this episode of Shopify Masters, you'll hear from Lindsay Rubin, the Vice President of V-dog, about managing controversy and dealing with online trolls.More
  Topics: thats, trolls, haters, kind, online, deal, think, say, page, podcasts, know, right, lot, really, product, controversy, negativity.
• Curb Your Enthusiasm: One Entrepreneur's Take on the Value of Pessimism - When Gamal Codner grew out his beard, he noticed how there were no grooming products designed for men of color, so he launched Fresh Heritage to address this need. In this episode of Shopify Masters, Gamal Codner shares how he validated his business idea, scaled his business, and the importance of mentorship. More
  Topics: entrepreneurs, think, youre, curb, know, yeah, enthusiasm, value, problem, dont, really, way, thats, product, pessimism.
• Curtains to Caps: Starting an Environmentally-Friendly Fashion Brand With No Industry Experience - The humble curtain might not seem like your standard source of inspiration, but for Adrien Taylor, it helped spark an idea that quickly developed into his New Zealand-based company, Offcut. Adrien was visiting his father’s curtain warehouse when he noticed a room filled with off-cut fabric and asked what happened […]
  Topics: experience, brand, adrien, business, way, starting, using, start, run, right, offcut, think, offcuts, industry, environmentallyfriendly.
• Disrupting a Stagnant Market through Self Funding - Josh Elizetxe was intrigued by the dental industry and invested his own savings to research an at-home teeth whitening system to launch Snow. In this episode of Shopify Masters, you'll hear from Josh Elizetxe of Snow on market disruption and why it's important to pace yourself in the entrepreneurship journey.More
  Topics: look, lot, started, really, product, market, kind, im, going, self, funding, thats, think, stagnant, disrupting.
• Diversity Matters: This Makeup Brand's Movement for Inclusivity - Tomi Gbeleyi is driving change with MFMG Cosmetics, the beauty brand she founded that creates products for deep skin tones. Tomi initially caught the attention of The New York Times through the writing on her blog, which focused on inclusion and diversity within the beauty community. Soon after, readers asked her to create her own products. In this episode of Shopify Masters, Tomi shares her journey from viral social movement to the development and launch of her inclusive makeup line.More
  Topics: matters, doing, wanted, blog, lot, content, instagram, really, inclusivity, movement, actually, makeup, brand, brands, think, diversity.
• Event Invitation Emails: How to Create One that Rocks - Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers
  Topics: invite, event, email, language, invitation, need, create, rocks, design, think, emails, youre.
• Facebook answers how Libra taxes & anti-fraud will work - Facebook provided TechCrunch with new information on how its cryptocurrency will stay legal amidst allegations from President Trump that Libra could facilitate “unlawful behavior.” Facebook and Libra Association executives tell me they expect Libra will incur sales tax and capital gains taxes. They confirmed that Facebook is also in talks with local convenience stores and […]
  Topics: calibra, antifraud, think, kyc, taxes, libra, work, ecosystem, association, tax, facebook, techcrunch, wallet, answers.
• Facebook’s regulation dodge: Let us, or China will - Facebook is leaning on fears of China exporting its authoritarian social values to counter arguments that it should be broken up or slowed down. Its top executives have each claimed that if the U.S. limits its size, blocks its acquisitions or bans its cryptocurrency, Chinese company’s absent these restrictions will win abroad, bringing more power […]
  Topics: facebooks, facebook, zuckerberg, chinese, values, regulation, think, dodge, emphasis, tech, let, techcrunch, data, world, china, companies.
• Fame Didn't Do Any Favors For This NFL Player Turned Entrepreneur - With more and more celebrities and athletes launching successful businesses, it might seem like being famous gives you a big headstart. But that doesn't get you out of all the things that can make succeeding in business hard. In today's episode of Shopify Masters, you’ll hear about the humbling moment when a former NFL player realized that simply pushing his product wasn't going to be enough, and how he built his ecommerce business from scratch to do $3 million in sales.More
  Topics: fame, entrepreneur, product, actually, didnt, nfl, podcasts, going, thats, yeah, bottle, player, youre, really, think, favors, turned, day.
• Focus Is the Key for New Entrepreneurs in More Ways Than One - Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management. In this episode of Shopify Masters, we talk about how to apply it to your product, your marketing, and more with a founder who built a million dollar jean company.More
  Topics: entrepreneurship, really, think, yeah, key, entrepreneurs, jeans, youre, product, focus, early, kind, ways, going, know.
• Focus on Key Capabilities to Scale Your African Tech Business: Andreata Muforo, Partner, TLcom Capital - I conceived of this article at the beginning of March and by the time I was done writing, the Coronavirus had spread to most African countries leading to major social and economic impact due to lockdowns, restrictions and the newly formed reality.
  Topics: partner, muforo, key, capabilities, think, africa, companies, capital, african, scale, coronavirus, focus, tlcom, business, tech, article.
• From 7 Figures to 8 Figures: How Your Problems Change as You Scale - When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problems change with every new level of growth you achieve. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who recently grew their business from 7 figures to 8 figures about the new problems they encountered, from hiring the right people to fixing a potentially toxic company culture.More
  Topics: problems, change, guys, figures, think, youre, really, know, started, things, scale, good, yeah, podcasts, kind.
• From Viral Idea to Product in 60 Days - In 2017 Justin Clark and his friends decided to make rompers for the male audience and launched the company Romperjack. In this episode of Shopify Masters, you'll hear from Justin Clark of Romperjack on how he validate product-market fit, work with manufacturers, and move from a viral brand to an everyday brand. More
  Topics: youre, idea, lot, really, actually, think, viral, thats, going, kind, days, yeah, product.
• Glovo’s Sacha Michaud: ‘I think there will be consolidation’ - Many companies realized that there was a huge opportunity when it comes to on-demand delivery of food and groceries. And apparently, too many companies, as Glovo co-founder Sacha Michaud expects some consolidation in the space in the near future. At TechCrunch Disrupt Berlin, the general manager of Northern, Central and Eastern Europe for Uber Eats […]
  Topics: food, think, sacha, glovos, consolidation, companies, markets, michaud, profitable, safford, techcrunch, profitability, glovo, delivery.
• Harvey Nichols in Hong Kong thinks smaller to grow bigger - Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience in store.
  Topics: hong, harvey, physical, think, bigger, customers, really, kong, stores, nichols, lot, grow, smaller, store, online, thinks.
• Hobby to Retail: How Planning Parties Turned into a Business - More
  Topics: bonjour, business, turned, parties, store, products, started, retail, think, hobby, really, party, lot, planning, youre.
• How A $15 Million Company Was Built On Personal Messages - While most people enjoy a few rounds of golf on the weekend, Tyler Sullivan became obsessed with the game and wanted to achieve the longest drive. Along the way, Tyler got custom clubs and drivers made that ended breaking so he started to make his own. Realizing that others might face the same frustration, Tyler started BombTech Golf and began selling the clubs and divers he made.  Today, BombTech Golf is a $15 million company and Tyler credits personal responses, comments, and emails for his success.    More
  Topics: facebook, really, messages, youre, personal, thats, product, think, built, million, know, email, im, going, company.
• How Being Purpose Driven Kept This Business Going - Eryn Eddy personally spray painted shirts for fans who supported her music as a way to spread positivity and connect with those who connected with her work. Evolving from a personal passion project, Eryn launched So Worth Loving, an apparel and lifestyle brand to facilitate a supportive community that embraces the past and empowers for the future. In this episode of Shopify Masters, Eryn shares how she found her drive, runs a purpose-focused business, and builds a supportive community. More
  Topics: started, kept, worth, driven, im, purpose, music, business, going, community, think, didnt, loving, youre.
• How Instagram Brings Ventana Surfboards a Wave of Sales - David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards which sells boards made out of upcycled and reclaimed materials. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales. More
  Topics: event, products, product, youre, instagram, think, work, sales, brings, wave, really, things, thats, weve, ventana, surfboards.
• How LastObject Broke Their Crowdfunding Goal in 22 Minutes - The team behind LastObject is on a mission to eliminate single-use plastic by designing items that can replace everyday disposable household items. In this episode of Shopify Masters, Isabel Aagaard shares LastObject’s journey of product development, finding a product-marketing fit and life after crowdfunding success. More
  Topics: minutes, product, really, kickstarter, broke, lot, crowdfunding, sustainable, lastobject, think, actually, goal, doing, different, things.
• How This Direct To Consumer Fashion Brand Found Its Product Market Fit - Aaron Luo and Carmen Chen Wu are the complementary co-founders behind handbags maker, Caraa. With Aaron looking after finances and Carmen applying her CFDA award-winning design skills, the duo has built a direct to consumer brand that combines fashion with function. In this episode of Shopify Masters, Aaron Luo of Caraa shares the importance of having a complementary partner, testing your ideas in the market, and how to find an ideal pricing model.  More
  Topics: lot, consumer, think, sourcing, market, direct, brand, fashion, start, thats, product, customers, really, different, fit.
• How This Direct to Consumer Brand Disrupted the Cookware Industry - Childhood friends Chip Malt and Jake Kalick are the complementary co-founders behind Made In. With Chip’s experience in ecommerce and data analytics and Jake’s third-generation expertise in cookware manufacturing, the duo created a company that disrupted the kitchenware industry. In this episode of Shopify Masters, Chip Malt of Made In shares his insight into key metrics to monitor, why showcasing the makers behind products was important, and how the cookware industry was disrupted.More
  Topics: industry, kind, direct, marketing, going, consumer, brand, think, really, things, cookware, disrupted, products, product, lot.
• How This Natural Skincare Company is Supporting Other Female Founders - Noticing a lack of natural skincare that’s affordable, Laura Burget and Connie Lo created their own by co-founding NIU BODY. By creating effective natural beauty products, collaborating with other businesses and supporting fellow female founders, NIU BODY has grown to a seven-figure business. In this episode of Shopify Masters, Laura Burget and Connie Lo share how they achieve work-life balance, bootstrapped their business, and shine a light on other female founders.More
  Topics: company, really, thats, niu, founders, natural, body, supporting, think, business, fulltime, able, skincare, female, having.
• How To Create a Need and Justify Your Use Case - Being the dog owner of a Saint Bernard named Harley, Tyson Walters was constantly on cleaning duty and barely kept up with Harley's shedding. Realizing that he's not alone, Tyson came up with the idea of Shed Defender and started prototyping breathable onesie for dogs to reduce shedding cleanups. After going viral, testing out infomercials, and being on Shark Tank, Tyson shares the lessons learned along the way.  More
  Topics: create, going, good, actually, lot, things, need, ads, justify, product, thats, case, dog, podcasts, think.
• How Webinars Can Help Your Customer Retention Strategy in 2020 [IG] - When you first think of webinars, you probably think they're a great tactic for the first part of the flywheel — attract. While you'd be right, webinars are also a way to delight and retain customers.
  Topics: think, webinars, customer, way, work, youd, strategy, help, retention, journey, buyers, ig, b2b, working, webinar.
• How a Domain Created Credibility - Shopping for some pricy speakers got Andrew Lissimore looking into buying them directly from the manufacturer. After scoring a pricing sheet, Andrew realized there's a healthy margin and an opportunity to sell online. When his first sale came in a few weeks later, Andrew knew he was onto something. In this episode of Shopify Masters, you'll learn how Andrew Lissimore got the domain for Headphones.com, how he scored a feature on CNET, and what him to pivot into headphones from speakers. More
  Topics: really, lot, products, way, product, think, kind, credibility, podcasts, business, thats, yeah, domain, created.
• How should B2B startups think about growth? Not like B2C - Over the years, we’ve seen a lot of B2B companies apply ineffective demand generation strategies to their startup. If you’re a B2B founder trying to grow your business, this guide is for you...
  Topics: tactics, think, product, customers, b2b, stage, startups, customer, phase, b2c, techcrunch, iteration, later, growth.
• How to Automate Your Business As Fast As Possible - Remi Silva and Alondra Carbajal were inspired by a trip to Japan to start their own stickers company, Blank Tag Co. and within two years it has grown to a six-figure business. In this episode of Shopify Masters, you'll hear from Remi Silva of Blank Tag Co. on how he as automated and grew the business. More
  Topics: possible, business, thats, yeah, actually, automate, youre, think, really, stickers, im, ads, fast.
• How to Choose the Perfect Name For Your Store - Coming up with a name for your online business might seem like a pretty simple task, but trust us, it isn’t always easy. In fact, it can take days to come up with a name for your business.  That’s because most entrepreneurs have high expectations for their businesses. They want […]
  Topics: products, business, need, perfect, youre, thats, think, choose, names, brand, store, simple.
• How to Create Your Own Viral Moments - By wearing an eye-catching t-shirt to an NBA playoffs game and getting featured in a TSN documentary, Yanel Dhailieh created Peace Collective, a multi-million lifestyle brand. In this episode of Shopify Masters, you'll hear from Yanal Dhailieh of Peace Collective on how to build a community and grow from viral moments.More
  Topics: moment, toronto, kind, viral, youre, lot, yeah, moments, think, create, really, brand, doing.
• How to Create an Innovative Unboxing Experience for Your T-Shirt Business - It's time to think outside the box for your business' unboxing experience. It's time to create an innovative unboxing experience for your t-shirt business.
  Topics: tshirts, business, think, products, innovative, brand, unboxing, packaging, create, experience, tshirt, clothing, box.
• How to Market A Product to Wow Customers - Product launches are an exciting time for marketers.
  Topics: marketing, customers, product, wow, think, service, launch, tell, market, youre, brand.
• How to Rise Above Marketing Mediocrity, According to Ann Handley - Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing.
  Topics: snackable, marketers, content, ann, rise, marketing, customers, connect, mediocrity, way, think, handley, according, shorter.
• How to Run A Content Audit in 2019 - Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
  Topics: run, website, categories, think, audit, information, content, posts, spreadsheet, audits, know.
• How to Run a Focus Group for Your Business - When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it.
  Topics: questions, product, focus, think, participants, market, group, youre, run, discussion, business.
• How to Scale Beyond Stagnant Sales - Cars fascinated Chris Carey, so much so that he left his full-time job to start Modern Automotive Performance, a business focused on manufacturing and selling automotive performance products. In today’s episode of Shopify Masters, Chris Kerry shares how to move past stagnant sales and why he focused on ecommerce. More
  Topics: point, automotive, think, organization, things, going, really, started, thats, scale, stagnant, sales, business.
• How to Step Out of Your Comfort Zone and Pitch On National TV - Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing remedies, Krista started GloveStix to sell her deodorizer. In this episode of Shopify Masters, you'll hear from Krista Woods of GloveStix on how she pitched on national TV.   More
  Topics: pitch, product, kind, youre, things, money, im, comfort, zone, tv, step, thats, really, going, national, think.
• How to Turn Your Content Marketing Into A Sales Machine - As a dog owner and entrepreneur, Trevor Crotts launched BuddyRest to create quality mattresses that offered support and comfort for dogs. In this episode of Shopify Masters, Trevor Crotts of BuddyRest, shares how he found a product-market fit, created compelling content, and his thoughts on the future of ecommerce.More
  Topics: able, sales, turn, product, going, need, thats, think, customer, machine, really, lot, marketing, content, dog.
• How to create content that matters: 3 key actions from Taylor Coil of Tortuga - As retail marketers you want any content you produce to reach as many customers as possible; you also want to be showcasing the brand identity via the creative editorial pieces you send out or have on your site. While this may look amazing in their inbox, it’s important to ask -  is your content offering helpful to customers? Taylor, Marketing Director of Tortuga noticed a trend within content marketing that is halting retailers from making impactful content. We've taken her 3 key actions, as shared during her keynote, on how to create content that matters. “Every piece of content you put out should be a tool to help” - Taylor Coil, Marketing Director at Tortuga 
  Topics: matters, marketing, actions, customers, marketers, value, brand, coil, tool, content, retail, way, create, tortuga, key, taylor, think.
• In conversation with Sasha Astafyeva, Atomico’s new consumer-focused investment partner - European VC firm Atomico announced this week that it has hired Sasha Astafyeva as a new investment partner. Astafyeva previously spent three years as a principal at Felix Capital . In her new role, she’ll lead “sourcing, due diligence, and management” of consumer tech companies, according to a company statement. Originally from Ukraine, Astafyeva was […]
  Topics: consumerfocused, consumer, terrible, sectors, investment, conversation, atomicos, think, sasha, astafyeva, world, online, current, vc, techcrunch, partner.
• Is Dropshipping the Best First Business for Creatives? - Whoever said that entrepreneurship and creativity don’t go together surely hasn’t spent hours agonizing over color and font pairings for their logo. It’s clear now that to be a successful entrepreneur, you’ve got to have a healthy dose of creativity, and that people who score high on the creativity scale […]
  Topics: things, creatives, dropshipping, working, create, really, store, work, design, best, business, think.
• Klarna CEO says ‘maybe’ of taking public Europe’s most valuable fintech next year (but he’s not ruling out another round, either) - Yesterday at TechCrunch Berlin, we sat down with Sebastian Siemiatkowski, the co-founder and CEO of Klarna, a 15-year-old company that’s currently the most highly valued privately held fintech in Europe, following a $460 million investment that pegged the company’s worth at $5.5 billion back in August. (Asked yesterday to confirm that the company has raised […]
  Topics: pay, think, industry, klarna, ruling, maybe, going, thats, whats, valuable, techcrunch, hes, fintech, taking, youre, really, public, round, credit.
• Launch an Online Business in 2020 with These Web Courses - Learn how to build a site and optimize it for eCommerce.
  Topics: web, create, courses, build, think, business, ultimate, launch, optimize, bundle, youll, online, site.
• Lowlights from Zuckerberg’s Libra testimony in Congress - “I don’t control Libra” was the central theme of Facebook CEO Mark Zuckerberg’s testimony today in Congress. The House of Representatives unleashed critiques of his approach to cryptocurrency, privacy, encryption and running a giant corporation during six hours of hearings. Zuckerberg tried to assuage their fears while stoking concerns that if Facebook doesn’t build Libra, […]
  Topics: testimony, association, lowlights, libra, techcrunch, zuckerberg, facebook, facebooks, ads, policy, congress, saying, think, rep, zuckerbergs.
• Magento Community Diverse Speaker Training - Bringing the Adobe For All mission to the commerce industry. Earlier this year we announced that we are working with Jill Binder of DiverseIn.tech to offer an online Magento Community Speaker Workshop.
  Topics: think, took, workshop, magento, public, diverse, speaker, community, training, online, speaking.
• Magento Masters Spotlight: Andreas von Studnitz - Get to know Magento Master Andreas von Studnitz, Co-Founder at integer_net
  Topics: games, von, doing, masters, thing, spotlight, stuff, magento, developer, studnitz, andreas, really, community, think, things.
• Magento Masters Spotlight: Riccardo Tempesta - Get to know Magento Master Riccardo Tempesta, CTO at MageSpecialist
  Topics: riccardo, masters, think, technical, community, im, spotlight, say, know, developer, magento, best, tempesta.
• Moomin Shop: Licensing and Merchandising For An Iconic Global Brand - Moomins are characters created by the Swedish-speaking Finnish illustrator Tove Jansson in 1945. These adorable characters have since gathered global fanfare and its merchandise became collectibles. In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop on the intricacies of licensing a global brand, the importance of content marketing, and the management of partnerships.More
  Topics: way, brand, sort, actually, shop, content, moomin, global, lot, really, licensing, iconic, work, merchandising, think.
• Overdraft: KOTN’s Founder Talks Hard Times and Soft Shirts - Benjamin Sehl still isn’t sure if he’s “made it.” But after years of building KOTN from his in-laws’ basement and spinning it into a powerhouse online social impact brand with two retail stores, he’ll cautiously admit that he feels successful. Here, he talks about running out of money (more than once), securing funding (then losing it), and that time The Weeknd’s fan base nearly shut down KOTN’s pop-up.More
  Topics: think, soft, pretty, ended, really, didnt, founder, overdraft, times, shirts, night, hard, talks, life, mackenzie, going, kotns, money.
• Partners: They’re Running the Modern Day Mom and Pop Shop - Arounna and John are artists who run a successful business hand making homegoods and functional bags. Beyond disproving the starving artist stereotype, they also are life and business partners who have two kids and an inlaw that works with them. Arounna and John share how they run Bookhou and manage their busy lives. More
  Topics: business, pop, theyre, work, really, theres, kids, life, lot, day, think, mom, partners, shop, running, modern, thats, things.
• Pivoting During COVID-19: How One Entrepreneur Is Supporting Fellow Business Owners - Now is a time for resilience and ingenuity. Many of us must adapt, pivot, and find new ways to grow. In today's interview, we chat with Kelly Bergeron, a resident of Cornwall, Ontario, who, in the face of the COVID-19 pandemic, sprung into action to help small businesses in her area.More
  Topics: pivoting, fellow, local, really, owners, covid19, gift, community, supporting, need, entrepreneurs, dont, lot, businesses, entrepreneur, business, think.
• Podcast 33: The Podcast is Back and Three Updates for 2018 - We’re back! In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A little look at where I’ve been the past […]
  Topics: insights, lot, going, things, road, months, really, think, podcast, im, productivity, ive, email, content.
• Podcast 34: Productivity Insights After Six Months on the Road - In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible.  Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […]
  Topics: think, work, things, months, business, productivity, week, road, really, im, youre, going, podcast, insights.
• Podcast 36: So we just bought AutoAnything.com …. - In this episode, Drew talks about buying a company, and a few major lessons he learned from doing the deal. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights The Lessons I learned from the AutoAnything deal Links / Resources AutoAnything Press Release Transcript Prefer to […]
  Topics: business, company, things, going, podcast, deal, autoanythingcom, really, lot, think, know, bought, theres.
• Podcast 37: Intro to Private Equity - In this episode, Drew talks about his own personal experiences in buying and selling companies, and gives a brief intro to private equity, which he’ll discuss in the next few episodes. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Insight on selling Drew’s first company, […]
  Topics: company, equity, maybe, money, podcast, private, lot, business, companies, think, intro, going.
• Predictions for 2020 - Today we have Bill D’Alessandro from ElementsBrands.com joining the show to discuss our eCommerce predictions for the coming year. We will be sharing how our predictions for 2019 held up now that we are approaching the end of the year, as well as if any of our ideas came to fruition. You’ll learn whether we [...]
  Topics: predictions, think, youll, upwhat, ecommerce, youderian, held, dalessandro, bill, coming.
• Salesforce adds integrated order management system to its arsenal - Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed companies to work across these systems to manage orders in a seamless way. “This is a new product built from the ground up on the […]
  Topics: process, systems, tools, arsenal, integrated, customers, think, techcrunch, system, adds, order, management, service, salesforce.
• Selling Courses and Membership Programs on Shopify - Courses and membership programs can be a great way to monetize your experience and expertise in a specific domain. In this episode of Shopify Masters, you’ll learn from a hobbyist-turned-entrepreneur about how to build your own membership program on Shopify.More
  Topics: membership, business, things, doing, youre, lot, think, program, thing, sell, really, shopify, thats, know.
• Stacy London on Unethical Fashion and What Not to Wear - Vegan fashion is a term that once called up images of burlap-like fabrics and unflattering shapes. But the world of ethical apparel has grown significantly in the past decade, shaking its “crunchy granola” reputation and attracting some of the biggest names in fashion. As style expert Stacy London tells us, the industry can’t afford to ignore the movement.More
  Topics: stacy, fashion, london, expert, weighs, stand, style, easy, world, industry, think, thats, brands, vegan, way.
• Survival Mode: Launching a Side-Hustle During A Life and World Crisis - Life can sometimes feel like it's dictated by Murphy's Law. It was problem after problem for Laura and Albert when the coronavirus pandemic hit. In addition to both of them being left jobless, Laura also suffered a horrific accident in which she broke her neck and back. Faced with such adversities, for most people, it'd be easy to just throw in the towel. But that's not Albert and Laura. Instead of letting these traumatic experiences knock them down, they stayed resilient and (in their own words) "turned that negative into a positive." Today, aside from having to take care of three kids, which is already a fulltime job in itself, and 11 animals, the entrepreneurial couple is also running two online stores they've launched during these trying times. Here's their inspiring story about how they failed to let desperation and helplessness take over and worked together to start their online businesses. Short on time? Here's a five-point TL;DR summary: The experience of doing something you enjoy and are passionate about is healing in itself. The transparency on their About page played a role in the success of their store because it humanizes them and adds personality and authenticity to the brand. Their aim isn't to just sell products that are cool and funny, but also for their customers to have a good purchasing experience. When you have an angry customer, that's an opportunity to earn them as a customer. According to Laura, the couple's business partnership works so well because they like to be together and do stuff together, which is key to doing business together.
  Topics: good, world, life, funny, yeah, sidehustle, crisis, launching, thats, products, really, mode, know, im, dont, think, survival.
• The Balancing Act of Being Unique (But Not Too Unique) - Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a buyer. In this episode of Shopify Masters, we talk about why it's important to create products that are unique but recognizable to new customers.More
  Topics: kind, guys, balancing, going, thats, grills, think, unique, act, know, grill, right, hey.
• The Corporate Gifting Strategy That Unlocked Their B2B Revenue - There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point. In today's episode of Shopify Masters, you’ll learn from a trio of entrepreneurs who bootstrapped their way to a $9 million business thanks in large part to their corporate gifting strategy.More
  Topics: podcasts, b2b, revenue, little, business, strategy, things, corporate, lot, thats, customers, think, really, unlocked, different, gifting.
• The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn's Marketing Manager - LinkedIn is a powerful tool for marketing -- in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%
  Topics: brand, nihalani, human, targeting, successful, content, youre, critical, element, advertising, marketing, manager, think, linkedins, linkedin, insights, business.
• The Power of Content: How 1 Article Generated $22 Million in Sales - In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. More
  Topics: power, generated, doing, dont, content, youre, sales, product, going, think, business, million, article, really, brand.
• The Real Sacrifices of Growing a Seven-Figure Business - Stacia Guzzo's mother's breast cancer diagnoses got her into researching the possible causes. The discovery of aluminum's possible link to cancer motivated Stacia to make her own natural beauty products. Stacia found her niche with aluminum-free deodorant and started SmartyPits. In this episode of Shopify Masters, you'll hear from Stacia Guzzo of SmartPits on how she found her niche and the decisions she had to make to scale her business.More
  Topics: really, sevenfigure, real, think, sacrifices, lot, product, business, youre, say, thats, going, growing, things.
• The Signs of a Highly Giftable Product (And How This Trio Doubled Down) - Three Nashville-proud friends had the idea to start Batch, a gift company curating items made by artisans from their beloved city.  In this episode of Shopify Masters, you'll hear from Sam Davidson of Batch on how they validated the concept, work with local makers, and switched their business focus. More
  Topics: yeah, highly, going, youre, need, say, really, kind, think, trio, thats, signs, product, giftable, lot, doubled.
• The Simple Business Model Used to Build a $2.4 Million Business - Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand. In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets&Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets to build a multimillion dollar business. More
  Topics: build, going, million, business, used, model, youre, dont, simple, im, product, thats, really, think, lot.
• Think You Know LinkedIn? 8 Common Myths Debunked - Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
  Topics: social, linkedin, myths, think, network, connections, connect, way, myth, great, relationships, profile, know, common, debunked.
• Think and Grow Rich by Napoleon Hill Summary - In the Autumn of 1908, steel magnate Andrew Carnegie gave the young journalist Napoleon Hill a challenge. He asked him to create a concrete philosophy of success based on the experience of the world’s greatest achievers. A couple of decades and thousands of pages of research later, Think and Grow […]
  Topics: hill, plans, rich, napoleon, desire, summary, think, mind, imagination, knowledge, grow, subconscious.
• Think you have poor deliverability? 7 reasons not to panic - Let’s paint a picture of your day. It’s another day, you get into the office with minimal mishap and you’re planning next month’s campaigns. You check your inbox and freeze. An email has landed telling you that your inbox placement rates are low. 30% of your messages, they say, are going straight into the spam folder and some might not even be being received at all. Morning ruined, panic ensues. A common sales tactic of providers in the email space is to note a supposed issue with your current set-up and to let you know that they can solve all your email-related problems. But to solve them, they need to detail to you what’s wrong. This time it’s your deliverability. They’re looking to devalue your current sending status and your successes with your current deliverability team as a way to make you unsure of your current strategy and of course, that’s a pretty handy sales tactic.  
  Topics: think, email, placement, panic, spam, poor, health, current, inbox, sending, reasons, rate, open, deliverability.
• Thinking Outside the Box: Tripling Revenue on a 30-Year-Old Mattress Company - When a popular trend is dominating your category, it might seem like your only choice is to follow suit. But you can also double down on what makes you different and serve a smaller segment of your market better than the competition. In this episode of Shopify Masters, you’ll hear from Mike Schaefer and Louis Hess who bought a company that was founded in the 1980s and tripled its revenue while going against the mattress-in-a-box trend.More
  Topics: yeah, think, lot, dont, really, mattress, things, company, organic, revenue, know, thats, kind, tripling, 30yearold.
• This Is Your $30 Guide to Making Money Selling on eBay - Learn how to make a killing on the e-commerce network.
  Topics: product, sourcing, sellers, making, products, guide, youll, amazon, think, ebay, selling, sell, money.
• This Leather Maker's Journey From Basement to Seven Figures - Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online. Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.More
  Topics: seven, leather, think, product, makers, youre, yeah, really, customer, going, things, figures, basement, kind, journey, thats.
• ThredUp, whose second-hand goods will start appearing at Macy’s and JCPenney, just raised a bundle - ThredUp, the 10-year-old fashion resale marketplace, has a lot of big news to boast about lately. For starters, the company just closed on $100 million in fresh funding from an investor syndicate that includes Park West Asset Management, Irving Investors and earlier backers Goldman Sachs Investment Partners, Upfront Ventures, Highland Capital Partners and Redpoint Ventures. […]
  Topics: resale, jcpenney, thredup, goods, market, techcrunch, secondhand, used, stores, appearing, customers, bundle, macys, think, start, buying, raised, brands.
• To beat Amazon Go, Standard Cognition buys cashierless DeepMagic - Valued at $535 million, autonomous retail startup Standard Cognition has emerged as a soon-to-be tech giant and the best hope for merchants to compete with Amazon Go. Cashierless checkout is poised to transform brick-and-mortar commerce, and shop owners fear having to battle Amazon’s technology alone or partner with it, exposing data it could use against […]
  Topics: deepmagic, standard, space, beat, technology, cognition, techcrunch, market, startup, think, buys, amazon, retail, cashierless, fisher.
• What Is a Marketing Consultant? A 1-Minute Rundown - Thanks to movies like Office Space and Up In The Air, if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing. In reality, though, most companies hire consultants to augment their employees’ efforts, not replace them.
  Topics: think, employees, thanks, 1minute, theyre, company, themconsultants, rundown, consultants, marketing, times, consultant, youre.
• What It Takes to Get a Million Views on YouTube (From Creation to Promotion) - When you're trying to get more views for your videos, it can often feel like you're at the mercy of YouTube's algorithm. That's why it's important to think about distribution at every stage, from creation to promotion. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views.More
  Topics: youre, views, youtube, video, videos, lot, think, really, kind, takes, ring, thats.
• Why Building a Community Prevents Subscription Cancellations - Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem. He's also the CEO of Modern Producers, and shares on Shopify Masters how he built this online digital assets company and its subscription service with a loyal fanbase. More
  Topics: cancellations, really, community, think, music, youre, subscription, building, prevents, lot, products, business, producers, obviously, kind, podcasts.
• Why Losing Money on a Sale Can Be Beneficial - The scent of a specialty soap from her honeymoon inspired Danielle Vincent to launch Outlaw Soaps with her husband Russ. In this episode of Shopify Masters, Danielle Vincent shares how they mastered soap making, content writing, and interpreting customer feedback to grow their business. More
  Topics: customers, beneficial, thats, youre, soap, search, money, thing, think, business, going, sale, really, losing.
• Why Telling Stories is More Important Than Ads - Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and inspired her to start Superfit Hero, an inclusive and body-positive apparel line. In this episode of Shopify Masters, Micki Krimmel shares her approach to building a community that makes people feel welcomed in the fitness world.More
  Topics: sort, lot, thats, really, important, right, community, think, ads, kind, telling, dont, product.
• Why This Founder Took Two Years to Launch - Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Mel took two years to find sustainable fabrics and an ethical American manufacturer before launching. In this episode of Shopify Masters, you'll hear from Mel on why it's important to grow at your own pace. More
  Topics: founder, right, youre, really, thats, going, launch, think, doing, yeah, business, im, took.
• Why We Interviewed a Bunch of Rappers About Marketing - Can you imagine a world without music?
  Topics: marketing, things, music, bunch, think, im, rap, interviewed, rappers, hip, hop, indie.
• Why Your Store’s FAQ Page is More Important Than You Think - The Frequently Asked Questions page on your site is more than just a resource for customer inquiries. If used correctly, it can greatly increase your conversion rate, improve customer loyalty, and save your business countless customer service hours.  It’s the place where people should find answers about shipping, such as available shipping methods, order tracking, […]
  Topics: important, customers, faq, search, questions, question, stores, customer, theyre, answer, think, answers, page.
• Why a MBA Was Important for This Entrepreneur - Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills and the success of her fashion line for ambitious women. In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up. More
  Topics: really, things, going, customer, thats, mba, lot, important, im, youre, entrepreneur, think, business.
• Why eCommerce Is Losing Its Head - Peter Sheldon, former Forrester analyst – and now senior director of commerce strategy at Adobe – shares his perspective on headless commerce and its impact on the future of eCommerce. Read more.
  Topics: frontend, technology, really, ecommerce, products, headless, experience, commerce, think, business, losing, head, connected.