Top 2022 resources on think

Best think resource in 2022.
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• 1 in 3 UK retailers don’t offer next-day delivery - While 45 percent of British consumers say that next-day delivery would make them more likely to shop with a merchant, 66 percent of retailers offer this kind of service. Also, some retailers fail to meet consumers’ needs regarding free delivery. This retail expectation gap is the title of a report… Continue reading
  Topics: payment, uk, offer, think, shop, whitepaper, say, free, retailers, dont, delivery, nextday, consumers.
• 101 Entrepreneur Quotes from the Most Successful Business Owners - Whether you’re looking for insight, advice, or just an understanding of how successful business owners confront challenges⁠—here are our favorite quotes from the world’s most successful entrepreneurs. More
  Topics: dont, quotes, think, founder, way, work, owners, success, entrepreneur, ceo, business, successful, great.
• 12 Tips on How to Become a Manager: From 5 People Who Did - So, you want to become a manager. The million-dollar question is, how do you get noticed? Some say it's by taking on big projects. Others believe face-to-face interactions with upper management are key. The truth is, it's a combination of those two steps and many others.
  Topics: tips, manager, simmons, youre, know, leadership, projects, levalley, say, team, think.
• 14 Copywriting Examples From Businesses With Incredible Copywriters - We’re all familiar with Flo from Progressive, right? Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts.
  Topics: little, theyre, copy, examples, businesses, brand, incredible, site, product, think, copywriters, page, job, copywriting.
• 3 Easy Steps to Build Your Brand Promise [+10 examples] - If you're a decent human being, you always honor a pinky promise.
  Topics: easy, spirit, steps, promise, build, company, create, think, thats, inspire, examples, world, brand, specific.
• 3 Mistakes to Avoid With Your First E-Commerce Store - As a flood of entrepreneurs moves online, many are getting caught in the same traps.
  Topics: website, avoid, thats, dont, ecommerce, store, think, getting, thing, work, online, mistakes.
• 3 analysts weigh in: What are Andy Jassy’s top priorities as Amazon’s new CEO? - We asked several analysts to identify the top problems he will have to address in his new role.
  Topics: amazons, world, transition, biggest, going, ceo, priorities, andy, company, usual, jassys, weigh, revenue, jassy, think, analysts, techcrunch.
• 3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Dollar Industry Disruptor - With nowhere to go last year, many of us found ourselves lounging around at home—in Lounge Underwear. The UK-based direct to consumer giant just closed out a banner year: they earned $19 million in sales, a 3X increase from the year before, and quadrupled their team to 80 employees. In this episode of Shopify Masters, we chat with the life and business partners behind Lounge, Dan and Mel Marsden, to learn how they created a brand beloved by influencers, and how they are incorporating sustainability and inclusivity into their day to day operations.More
  Topics: brand, 3x, industry, building, multimillion, dollar, think, really, weve, business, dont, work, theres, lounge, underwears, disruptor, sales, lot.
• 5 advanced-ish SEO tactics to win in 2021 - In nearly every Google algorithm update in recent memory, Google has rewarded old, megatraffic sites, sending their search rankings soaring at the expense of smaller, newer sites.
  Topics: content, techcrunch, best, sites, think, tactics, tools, google, results, search, win, organic, advancedish, seo.
• 59 Focus Group Questions for Any Purpose - Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group's goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion.
  Topics: productservice, questions, question, product, focus, think, company, industry, group, come, purpose.
• 6 Advertising Challenges Brands Could Face in 2022, According to Experts - Did you know that 90% of searchers haven't made their mind up about a brand before starting their search?
  Topics: brands, advertising, face, marketing, challenge, according, challenges, right, campaigns, experts, overcome, audience, think.
• 6 investors and founders forecast hockey-stick growth for Edinburgh’s startup scene - Scotland's capital Edinburgh boasts a beautiful, hilly landscape, a robust education system and good access to grant funding, public and private investment.
  Topics: think, forecast, hockeystick, scene, techcrunch, companies, startup, city, founders, investors, strong, edinburghs, edinburgh, tech, growth, ecosystem.
• 7 Steps to Use Trigger Marketing in Any Content Campaign - When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.
  Topics: prospect, email, trial, think, campaign, marketing, content, steps, automation, action, prospects, trigger.
• 86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment - In this episode of Shopify Masters, Denise Woodard shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms.  More
  Topics: aint, food, partake, dollar, company, products, product, lot, jayz, investment, idea, multimillion, business, started, im, rejections, think.
• A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail - In this episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord talks about all the biggest failures and small mistakes that could have caused Bushbalm to go under. From adapting to fine tuning, learn from David’s way of handling failures while building an 8-figure business.More
  Topics: solved, thats, im, biggest, risk, failure, unit, really, bushbalm, mistake, business, think, fail, doing, going, youre.
• A DTC Finance Journey: Bootstrapping, Dragons Den, and Hitting Credit Limits - From the initial investment of $900 to scaling beyond 8-figures, Bushbalm was bootstrapped during the whole journey. Cofounder David Gaylord and his team have worked through all the financial hurdles of hitting credit card limits, pitching on national TV, and searching for investors. In this episode of the Bushbalm Miniseries, David gets into every nitty-gritty detail to share how they make their numbers make sense.More
  Topics: dtc, money, point, finance, things, den, really, going, dragons, limits, business, youre, actually, think, bootstrapping, credit, journey, hitting.
• A Nightmare on E-Commerce St - It’s a bird. It’s a plane. It’s… oops, wrong genre. It’s that time of year for all things spooky, scary, and spiced pumpkin latte. In keeping with the theme we present common eCommerce horrors sure to raise the hairs on the back of your neck. Or, better yet, get the conversation going on how best to avoid them. So grab your sweater, light the fire, lock the doors, and curl up for tonight’s ghost story… A Nightmare On eCommerce Street. Our story begins with a widget and a dream. But what lurks behind the corner? The goblins of eCommerce gone bad: Design Flaws – considering you have a matter of seconds to make a good impression on your site or app, the architecture must produce a flawless user experience from end to end. If the customer experiences delays in page loads, has trouble finding an item or a menu function, or has problems with checkout, that is a lost sale and a lost customer. And unlike a spirit, they won’t return. Have professional developers and UI/UX designers build your site from the beginning with the customer experience at the forefront. The goal is intuitive, de-cluttered flow. An Unreliable Host – how many times have you experienced or heard of this nightmare: it’s the holiday season and a site goes down for two hours on Cyber Monday from traffic volume. That is one expensive roadblock for just two hours. You’ll need to do your homework to find a reliable and responsive host provider who reduces downtime to minutes, if it happens at all. Look for reliability and accessibility to support when issues arise. Problems of Scale – something to think about as you review your digital commerce plan is where you’re heading. Think about your needs of today as in budget, your technological maturity, your product offering, and how fast you want to go to market; but bear in mind where you want to be in 3-5 years. Playing catch up with upgrades is costly. When looking for an eCommerce platform, make sure to lean towards partners and solutions that grow with you. Don’t let eCommerce complexities be the death of your business! Lack of Touchpoints – this frightening tale goes back to site design. When we talk about eCommerce solutions one of the goals is to create an omnichannel experience. Rising smartphone and smart home voice assistant usage are changing how we shop. As a customer browses from in-store, to smartphone, to tablet or laptop, the user experience must fit the device depending how the purchase is made. And as we know, not all screens are created equal. A site must be optimized to eliminate user issues along the buying journey. If not, you risk losing a customer to a competitor who is at the ready to accommodate modern shopping habits. Ignoring the Data – analytics are key for eCommerce experiences. You need to be monitoring cart abandonment rates, conversion rates, buying patterns, and what pages customers are spending their time on and for how long. The more you get to know your customers the better you engage with them from discovery to purchase. Returned Product/Customer Dissatisfaction – no way of testing or trying on the product creates a barrier to customer satisfaction. This leads to buyer hesitation or worse yet, returns. Ecommerce technology has answered the call with augmented reality applications with features like virtual try on; and the ever-essential review function calm many of the fears customers face when buying online. A few key takeaways: Smart, informed design sets you up for success. With proven UX/UI methodologies and industry metrics in place, your site is built to outperform the rest with a seamless user experience your customers can trust   Lean on trusted partners who grow with you. Seek out providers who are less outcome-based and more solutions-based, from the host to the credit card processor   Plan for tomorrow with an eCommerce strategy for where you’re going   Meet the customer where they are. Build an experience for any device and offer diverse payment options aligned with your customers’ habits and preferences   Embrace data and technology. The eCommerce playing field is a competitive one. Analytics and a tech-forward mindset influence the day Looking for more good stories? Follow our blog. And Happy Halloween!
  Topics: st, ecommerce, nightmare, customers, customer, experience, host, user, think, site, buying, youre.
• Achieving E-Commerce Success Is Easier Than You Think - To help companies of all sizes jump-start and accelerate their digital growth, Adobe worked with a number of solution integrators and agencies to develop Rapid Deployment Packages (RDPs). What started as proofs of concept in late 2019 gathered huge momentum through February and March 2020 and is accelerating into 2021. Red more.
  Topics: ecommerce, strategy, starter, achieving, digital, set, think, solution, partners, packages, easier, sizes, businesses, success, growth.
• Airbnb is reinventing itself — Brian Chesky tells us why - We sat down with founder and CEO Brian Chesky to discuss the release, where Airbnb is headed and how he's planning for the future.
  Topics: lot, techcrunch, individual, reinventing, chesky, think, kind, tells, world, search, goal, airbnb, little, travel, brian.
• Ann Handley Demonstrates How To Compel with Storytelling at Make it Big 2021 - Content marketing has come a long way since its origin in 1895 with John Deere’s The Furrow — but many…
  Topics: way, tell, best, compel, storytelling, right, handley, community, demonstrates, big, think, business, marketing, ann, content.
• Best of Both Worlds: Ethical Fashion Label and YouTube Success - Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube.More
  Topics: im, ethical, thats, really, way, collection, label, success, things, think, dont, youtube, worlds, fashion, best.
• Cannabis e-commerce startup Jane Technologies raises $100M after stellar growth - Don’t call Jane Technologies the Amazon of weed. Instead, think of Jane Technologies as the Shopify of weed, and it’s an important distinction. While other startups attempt to build a destination marketplace like Amazon, Jane Technologies is trying something more powerful. The company is building the backends for dispensaries that are quickly taking their cannabis […]
  Topics: raises, think, growth, 100m, future, startup, stellar, cannabis, technologies, jane, sales, techcrunch, ecommerce, online, build, company.
• Catch-Up with 3 Previous Guests: Growing Through COVID-19 - In this episode of Shopify Masters, we catch up with three previous guests on how they are growing through the impacts of COVID-19. We chat with Chris Meade from CROSSNET on how they experienced a 500% increase in sales, Jess Ekstrom from Headbands of Hope on their masks donation program, and Gamal Codner from Fresh Heritage on tripling their marketing budget. More
  Topics: catchup, guests, going, think, previous, business, weve, growing, really, customers, things, headbands, covid19, products, lot.
• Collect and leverage zero-party data to personalize marketing and drive growth - Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.
  Topics: think, collect, zeroparty, thats, products, tracking, thirdparty, leverage, personalize, store, growth, routine, drive, marketing, data, techcrunch.
• Colruyt launches meal delivery service Rose Mary - Belgian supermarket chain Colruyt has launched its own fresh food delivery service, called Rose Mary. The service enables customers to order ready-made meals. For now, Rose Mary only serves consumers in the Brussels region. The meals are made by chefs working in the kitchen of the Colruyt Group Academy in… Continue reading
  Topics: meal, meals, rose, colruyt, launches, mary, alternative, think, brussels, service, delivery.
• Digital transformation of SMEs: an easier path to travel than you think - Digital SMEs grow revenue and profits up to twice as fast as their offline counterparts.
  Topics: think, transformation, easier, companies, small, needs, travel, digital, business, data, website, businesses, path, smes.
• Early DoorDash investor Saar Gur makes the case for 10x growth from here - The stunning debut of the food delivery company DoorDash on the public market this week has plenty of people puzzled. While undeniably fast-growing, the unprofitable delivery company has come under fire numerous times over its employment practices, and its IPO, like that of other gig-economy companies, leaves a lot of economic issues unresolved. So why […]
  Topics: gur, food, delivery, growth, doordash, 10x, investor, company, business, team, thats, early, market, san, case, think, makes, saar, techcrunch.
• European brands: relying on marketplaces isn’t sustainable - 54 percent of European brands think their ecommerce potential is crippled by their logistical capabilities. And that’s why many retailers and brands turn to online marketplaces. But they also think that relying on marketplaces isn’t sustainable and want to shift the balance more to their own ecommerce channels. Accenture and… Continue reading
  Topics: relying, marketplaces, isnt, sales, european, think, sustainable, companies, brands, online, direct.
• For the Good of Your Business, You Must Adapt or Die When It Comes to Ecommerce - If you were already thinking of taking your business online, this is the right time.
  Topics: recurring, right, membership, business, adapt, comes, online, die, good, think, pandemic, migrate, trends, ecommerce, trend.
• Full Suite Monolith or Best-of-Breed Solution- Part 2: Cost - Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Cost   Shaneil Full suite monolith or best-of-breed solution. This can be such a tricky one for brands to decide on, because on one hand, some businesses want something that's quick and easy to set up, so they'd rather have one vendor provide everything only to find out that, that set up could be a bit too rigid for their requirements. Now, on the other hand, we have businesses that want something that's highly innovative and highly customizable, like best-of-breed solutions. But that's usually associated with more complexity and can seem a little bit more daunting to compose. So which one is going to be right for you? Well, today we have Devon Hillard from Black Magic Consulting, and he's here to Taco 'Bout It. The last thing that you mentioned, I believe, is costs. So what are your thoughts on that ?   Devon Cost, obviously, super important to any business. It's a little tricky, I think, with eCommerce solutions that we're talking about because you can range from, you know, Shopify, which may be a great solution for certain companies. And that's, you know, $59 a month. Up to large, monolithic eComm on prem installations, that might cost you $5Million to launch with And so you have this giant range just on the monolithic side. And then, if you start looking at Composable options, we're talking about best-of-breed vendors. That could be a handful of relatively affordable SAS offerings, or it could be 25 or 30 disparate systems, some of which are quite expensive. And then you also have the integration work of tying all that together, figuring out how you deploy that glue in that front end. So there could be, you know, kind of any range of costs of upfront launch. I think in general, the Composable Commerce approach might have a higher up front cost than at least some of the cheaper SAS based, like Shopify, etc., solutions. But the big thing to look at isn't just what does it cost to launch? What does it cost to get going? But long term over the next five years? Over the next 10 years, what does it cost to roll out new features to stay competitive in the commerce landscape and to be agile, enough to be really successful and kind of grow that business? And that's where I think the best-of-breed approach, where you're leveraging flexible solutions, you have an integration layer. That could really buy you a lot of efficiency. And that means it takes less development time to roll out new features, and that means it costs less. So your overall kind of total cost of ownership for a Composable solution may well be much lower than a monolithic approach, even if the up front cost was lower for that monolith. Just because the ongoing development and maintenance of that platform might take a lot more man hours, frankly. So it's not an easy answer. There's no simple answer that this is cheaper and this is more expensive. But it's definitely something that every company should look at and figure out what they think that kind TCO looks like and where they're going to make a smart investment for the future.   Shaneil Yeah, I think you said something that was so important Devon, and it's I think a lot of people get caught up with just thinking about the up front cost and you're right enabled for us to be able to keep up with our competitors and keeping up with our customer expectations as well. We probably will have to be rapidly iterating and making changes and adapting to the new world, like he had said with COVID. So it's so important to not just consider your upfront costs but your total cost. The cost of not just getting live, but staying live.   Devon Absolutely. I think that if you look at most companies, especially ones that have sort of a larger technical force in house, where they're doing that development or they're using a third party extensively your costs, you're loaded costs, especially for your head count, and you're tooling to run the site to build new features, to do QA, to do deployments, to do your monitoring; that is not an insignificant investment and can easily out shadow your cost to launch on your up front kind of licensing fees. So I think it really is important to look at the longer term and to say, you know, hey, you know, if I'm gonna be pushing out 50 feature releases a year, you know, where can I save money or what's gonna cost me more or less? Based on the efficiency of the system and the ease of rolling out new features and making changes. And I think that's where Composable solutions and, frankly, more modern solutions where you have more of an API driven approach and you have folks who are, you know, the running headless, for instance, and you can make significant changes to the UI and UX, including even sort of business flows without doing back end releases, without touching back end systems is a huge advantage there. From both an agility standpoint, but that translates down to a cost standpoint as well.   Shaneil So we've spoken about the three different points that brands need to consider. With your extensive experience, tell us how Black Magic Consulting will actually help us move towards these differentiated experiences for the future.   Devon Certainly. So we I mean, like I mentioned earlier, I've got 22 years of experience in the Enterprise eCommerce world. The rest of my team has similar levels of experience in marketing strategy, all kinds of components to being a successful eCommerce business and direct hands on experience at dozens of Fortune 1000 companies. And what that allows us to do is to come in with a client and say, you know, look very carefully where they are, where they want to go, what the competitive landscape looks like, what their strengths are, evaluate their digital maturity and help figure out what the best course forward looks like. And that could be to stay the course with the platform they're on, that could be to jump ship entirely to something new. It could be a gradual transition, leveraging a headless approach. There's lots of options, and it really is all about finding the right solution for the right business. And I think that's something that our experience really gives us a leg up on providing the best kind, of course forward for large businesses.   Shaneil Absolutely well, Devon, thank you so much for walking us through your thought process of choosing between a full suite and best of breed. If you have any questions of whether or not you should be taking a different approach, and if you want a consultation with Devon and please feel free to reach out to us, we would be happy to help you out!
  Topics: think, know, cost, monolith, kind, right, bestofbreed, thats, costs, solution, solutions, approach, suite.
• Full Suite Monolith or Best-of-Breed Solution- Part 2: Digital Maturity - Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Digital Maturity Shaneil Full Suite monolith or best-of- breed. This can be such a tricky one for brands to decide on, because on one hand, some businesses want something that's quick and easy to set up, so they'd rather have one vendor provide everything. Only to find out that set up can be a bit too rigid for their requirements. Now, on the other hand, we have businesses that want something that's highly innovative and highly customizable, like best of breeds solutions. But that's usually associated with more complexity and can seem a little bit more daunting to compose. So, which one is going to be right for you? Well, today we have Devon Hillard, from Black Magic Consulting, and he's here to Taco' Bout it! So with these pros and cons, what are the main things that businesses should be looking out for in deciding whether or not they should go with full suite or best-of-breed? So speed, flexibility, agility. Those are becoming even more important. So now that we've spoken about features, what's next?   Devon I think the next thing really is for company to understand their digital maturity. And you mentioned that earlier in our discussion. But when we talk about Composable Commerce or best-of-breed commerce solutions, we are really talking about taking, you know, could be two or it could be dozens of independent solutions and weaving them together into a complete offering. And that requires either a kind of strong in house technical team and knowledge and investment in being a technology company, as well as, a commerce company and a retail company. Or it means a very strong partnership with a system integration partner who has that leadership, that knowledge and that technical skill set to design, build, and maintain that integration network of those kind of components to build the overall solution. So, I think digital maturity is a really big piece of whether or not a company could be successful with a Composable Commerce approach or not. And there's no shame in saying, "Hey, we're focused on being a retailer. We're not, you know, really invested in being a technology company, and we don't have you know, that level of strong technical team in house and we don't have that kind of partnership with a third party integrator." There's no shame in that. Better to admit that upfront than to stumble down a road that you simply can't maintain as you're going.   Shaneil Absolutely, I think we've echoed that point so much, we're not saying one is necessarily better than the other. But based on the circumstance that you're in or the situation that you're in, you may not be at the level of digital maturity required to deliver a Composable Commerce approach. Absolutely. And the last thing that you mentioned, I believe, is cost. So what? What are your thoughts on that    
  Topics: suite, composable, youre, solution, really, company, bestofbreed, monolith, commerce, thats, right, think, digital.
• Google Shares How to Harness the Power of AI at Make it Big 2021 - Data insights from artificial intelligence (AI) technology can help retailers learn more about their customers — and therefore make better…
  Topics: business, insights, think, youre, harness, shares, googles, ecommerce, power, google, products, ai, big, bigcommerce, merchants.
• Hard Lessons From Our CRO Audit - We updated our site about nine months ago with more of a holistic message in mind for eCommerceFuel, wanting to focus not only on the community, but also on ECF Capital and the podcast. Unfortunately, it did not end up performing as well as we hoped. So we decided to bring in Quinn Zeda and […]
  Topics: quinn, conversion, biggest, hard, results, ecommercefuel, cro, website, zeda, improve, need, think, audit, lessons.
• Holiday Selling without the Crowds - Pandemic-induced social distancing, reduced hours of operation, and even continued lockdowns and closures could dramatically change Christmas shopping behaviors in 2020, requiring retailers to find new ways to serve holiday shoppers and generate sales.
  Topics: online, holiday, crowds, ecommerce, selling, think, black, stores, retailers, shopping, going.
• How Bushbalm Grew From a $900 Side Hustle Into an 8-Figure Business - Bushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify’s first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify’s Entrepreneur In Residence, shares his journey of building a successful skincare company. We dig deep into all areas of the business like marketing, finances, product development, and everything in between. Check out the first episode where Shopify’s COO Toby Shannan chats with David about all the lessons he’s learned along the way. More
  Topics: shopify, lot, business, grew, know, things, hustle, really, bushbalm, 8figure, think, thats, thing.
• How COVID-19 Changed the Way We Think About Office Technology [New Research] - The recent COVID-19 pandemic has changed how we think about a lot of things.
  Topics: office, teams, reported, research, way, changed, marketing, covid19, inhouse, respondents, think, tools, technology, majority, pandemic, work.
• How Camille Brinch Went from Maker to Multimillion Dollar Jewelry Brand - In this episode of Shopify Masters, Camille Brinch and brother Daniel share how they’ve turned a passion for jewelry making into a multimillion-dollar direct-to-consumer brand. Learn how the brand acts as an influencer, operates without discounts, and plans to expand into retail.  Camille Brinch fell in love with making her own jewelry and started to make items for others from a shed in her parents’ backyard. Over the years with the help of her brother Daniel, the siblings turned this passion into a seven-figure brand. In this episode of Shopify Masters, learn how the brand operates as an influencer, without discounting, and plans to expand into physical retail.More
  Topics: went, jewelry, think, maker, lot, way, brinch, actually, youre, camille, multimillion, started, really, website, dollar, brand.
• How Daily Harvest Earned $250 Million in Revenue in Just 5 Years of Business - In just 5 years, Daily Harvest, which provides healthy, easy-to-prep meals to customers based on algorithmic flavor preferences, disrupted the food industry and earned more than $250 million in revenue.
  Topics: million, revenue, lot, drori, right, business, food, think, earned, gay, going, daily, big, really, harvest.
• How Glow Recipe Pivoted From a Curation Site to a Beauty Product Brand - Did you know the current U.S. cosmetics market is worth over $95 billion? 
  Topics: site, think, brand, glow, brands, korean, really, recipe, pivoted, curation, product, right, beauty.
• How Sarah’s Scribbles Went From Viral Comic to Creative Franchise - In this episode of Shopify Masters, Sarah Andersen, the creator behind Sarah’s Scribbles and Fangs, shares her creative process, what she looks for in partners and collaborators, and how she runs a successful merchandise line.More
  Topics: process, working, lot, kind, really, sarahs, creative, think, comic, work, viral, scribbles, went, im, franchise.
• How Tajinebanane Managed 3X Annual Growth and Built An Empowering Community -   In this episode of Shopify Masters, Marvin Cavaillé of Tajinebanane shares with us the journey of building a brand for breastfeeding moms, with his sister Ali. We learn about growing community before selling a single product, and the marketing approach that led to 3X sales in their first year. Marvine also shares how Tajinebanane plans to incorporate a social impact mandate in its operations.More
  Topics: community, really, empowering, growth, built, business, annual, dont, know, tajinebanane, think, managed, breastfeeding, thing, going, sister, thats, 3x.
• How This Dinnerware Brand Grew Through Influencer Gifting - When Joe Parenteau had difficulties finding simple, timeless, and sustainably made dinnerware as a gift for his mom, he decided to create Fable as the answer. In this episode of Shopify Masters, Joe shares with us his approach of launching in one city at a time and the importance of influencer gifting.More
  Topics: able, dinnerware, going, different, product, actually, brand, work, lot, think, grew, really, influencer, gifting, products.
• How This Gender-Defying Clothing Company is Tailoring its Operations - When Kelly and Laura Moffat were looking for clothes for their wedding, they were faced with a mutual frustration for the options. The styles in the women’s section didn’t feel right and menswear options didn’t fit right. The shopping experience inspired Kelly and Laura to launch Kirrin Finch, a gender-defying fashion label that's focused on using sustainable and natural fabrics. In this episode of Shopify Masters, we chat with Kelly and Laura about becoming accidental designers and how working through the pandemic challenged them to grow in new ways.More
  Topics: operations, genderdefying, things, product, going, right, lot, really, clothing, customer, thats, tailoring, think, company, shirt.
• How This Serial Entrepreneur Built An Incubator That Powers Multiple 8-Figure DTC Brands - Blazar Capital is an incubator and venture capital firm specializing in direct-to-consumer brands. With 8-figure businesses in a multitude of industries, Blazar Capital's brands span everything from home goods to fashion to cosmetics. CEO Christian Arnstedt launched the business in 2017 by building brands from scratch. Now as an investor on Denmark's Shark Tank (Løvens Hule), he’s helping other founders reach their potential. In this episode of Shopify Masters, we sit down with Christian in his Copenhagen office to hear his learnings from building direct-to-consumer brands, what he looks for when investing, and how he navigates failures.More
  Topics: 8figure, brand, thats, able, built, incubator, dtc, brands, different, entrepreneur, think, blazar, serial, work, things, team, multiple, powers.
• How You Should Evolve Your D2C Brand as Digital Marketing Evolves - Just because you have data from the last couple of years, it doesn't mean you're sitting on gold.
  Topics: website, marketing, works, evolve, think, data, customers, d2c, build, digital, ads, brand, advertising, evolves.
• How an 8-Figure Business Builds its Teams and Culture - David Gaylord and Tim Burns started Bushbalm as a side hustle while they both worked at Shopify in 2016. Over the years, the duo grew the company into an 8-figure skincare giant and brought on Rachel Kerr as their first full-time employee. In this final episode of the Bushbalm Miniseries by Shopify Masters, David is joined by Rachel and Tim to chat about all things team and culture. The trio reflects on what they did to build Bushbalm, how they source talent, and craft a company culture they envisioned.More
  Topics: lot, bushbalm, teams, thats, really, going, team, think, culture, work, builds, things, 8figure, kind, business.
• How to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers - If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?"
  Topics: experiment, think, text, marketers, social, post, adapt, content, instagram, according, audiences, media, audience, hubspot.
• How to Become a More Sustainable Brand - Sustainability has become a must-have, not a nice-to-have, for brands. But it's not always easy to figure out what to do, especially if you're a small business.
  Topics: shipping, sustainability, brand, packaging, small, program, business, think, sustainable, brands, steps.
• Imposter Syndrome: Am I Actually Successful or Just a Fraud? - Do you feel like an imposter? Do you feel like you haven't earned your achievements or success? Do you feel unworthy? You may have imposter syndrome.
  Topics: think, know, success, successful, actually, help, syndrome, fraud, feel, feelings, best, imposter.
• Inside Elastic Path - We’re proud of our culture at Elastic Path. In our ongoing series, Inside Elastic Path, we focus on various departments and roles within the company to give you a snapshot of the talented and passionate people who define our culture. And we don’t forget to have fun while we’re at it. This month’s interview comes to you from the Partners & Alliances group. With the Composable Commerce approach, we rely on our partners to deliver best-of-breed (or sometimes referred to as “best for me”) technology to eCommerce brands. The team is dedicated to the growth, enablement, and continued support of our vendors who are an integral part of our business. We caught up with Patrick MacLachlan, Senior Director of Strategic Partner Enablement, to learn a little bit more about his role at Elastic Path, what keeps him passionate about his work, and his perhaps little-known tie to a singer/songwriter. Q: Hi Patrick! How long have you been with Elastic Path? A: Going on 14 years. Part of the furniture. Q: What brought you to Elastic Path? A: The head of HR approached me; it was someone I had worked with at a previous company. I was working with an aircraft manufacturer at the time. These were in the early days of agile development, and I was getting frustrated professionally with how slow things moved. This person thought it would be a good fit. I was new to the commerce space and found it exciting. Elastic Path had been going for a few years but was just beginning to take off. I got in on the ground floor. I think I was employee number 60. Interested in Learning More About Tech Careers? We're hiring! Discover unique opportunities at Elastic Path to start your tech career today, create an unforgettable experience, and invent the future of eCommerce. View Openings Q: So tell me more about what you do? Q: What makes you stay? What excites you about Elastic Path? Patrick further points to the people at Elastic Path as differentiators, a reputation well nurtured that employees and partners alike will notice when working with and for us; from the individual contributor to senior leadership, Elastic Path fosters an environment of mutual respect and openness. Q: What do you like to do in your free time? A: Kids are grown up, so they take care of themselves. I like to travel for work and pleasure. My wife and are on our bikes all the time; I’m passionate about the outdoors. If I can sleep outside instead of inside, I’m happy. Q: Tell me something that’s interesting or unique about you: Patrick met Canadian singer/songwriter Sarah McLachlan because they shared a hair stylist. Despite similar spellings, there is no relation as he’s often asked. Patrick says she’s just as down-to-earth as you might think. Here he tells the story: Interested in becoming a solutions partner? Reach out. We’d love to meet you.
  Topics: working, inside, patrick, tell, path, elastic, think, passionate, unique, partners, work.
• Instagram Influencer Marketing Myths, Debunked - Growing up for me, becoming an influencer wasn't a job someone could aspire to be. But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media.
  Topics: social, content, debunked, think, wont, work, media, influencers, industry, marketing, influencer, myths, instagram.
• Is Selling on Amazon Still a Profitable Business? - With so many stores out there, here's what you can do to stand out and be successful.
  Topics: selling, amazon, consultant, retail, world, store, business, success, think, shopping, online, profitable.
• Jumia co-CEO Jeremy Hodara talks African e-commerce and his company’s path to profitability - This month, African e-commerce giant Jumia released its second full-year financials for Q4 and its fiscal year 2020. The results were mixed — active customers and gross profit increased, while orders and gross merchandise volume (GMV) fell. A particular feature that has troubled the company since its inception in 2012 was also present, namely persistent […]
  Topics: jumia, jeremy, african, companys, say, techcrunch, revenue, consumers, quarter, coceo, path, talks, ecommerce, company, business, hodara, profitability, think.
• Keith Karlick Shares How to Build Engaging B2B Experiences at Make it Big 2021 - With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences.  At BigCommerce’s 2021 Make…
  Topics: b2b, shares, really, expectations, keith, think, karlick, big, b2c, need, youre, build, key, things, experiences, engaging.
• Last-minute Holiday Social Media Checkup for Ecommerce - A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.
  Topics: social, audience, checkup, verify, post, channel, check, companys, posts, think, lastminute, ecommerce, holiday, media.
• Make It Big Podcast: The Gen Z Effect on Culture and Commerce with Hana Ben-Shabat - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. Gen Z’s impact on commerce and…
  Topics: gen, big, podcast, hana, culture, generation, effect, way, brand, benshabat, brands, technology, think, z, experience, going, commerce.
• Make it Big 2020 Spotlight: An Investor’s Outlook on What Makes a Successful Online Brand with Jeff Richards - The ecommerce space has evolved over the years, but the coronavirus pandemic accelerated our predictions. In BigCommerce’s Day 2 of the 2020 Make…
  Topics: dtc, wasnt, space, really, products, big, brands, richards, social, think, session, ecommerce, jeff.
• Make it Big 2020 Spotlight: Sell Where Your Customers Are With a Social Commerce Strategy with Nathan Lam - Social media has transformed the marketing space over the last decade, and now social commerce follows a similar narrative. In…
  Topics: bigcommerce, session, lam, products, commerce, think, ecommerce, way, big, work, social, nathan, facebook.
• Make it Big Podcast: 2021 Marketing Trends to Watch with Richard Lindner (DigitalMarketer) - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In 2021, digital…
  Topics: today, digitalmarketer, richard, digital, understand, customer, marketing, lindner, podcast, think, started, day, watch, trends, big, copy, youre.
• Make it Big Podcast: Cyber Week 2021 Trends and Insights from a Record Holiday Season - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode, join…
  Topics: cyber, built, ecommerce, shoppers, really, season, trends, record, podcast, insights, think, going, merchants, things, big, week, holiday.
• Make it Big Podcast: Hybrid Retail and the Future of Commerce with Melissa Campanelli - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. We live in a hybrid world.…
  Topics: online, podcast, big, store, commerce, shopping, going, future, think, retail, campanelli, obviously, feel, hybrid, melissa.
• Make it Big Podcast: Sustainability Meets Commerce: Building a Brand with an Impact with Justin Wang - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. As the creators…
  Topics: wang, think, society, big, commerce, sustainable, really, impact, sustainability, companies, building, brand, things, thats, justin, podcast, product, meets.
• Make it Big Podcast: Trends and Predictions for an Unprecedented Holiday Season with Trustpilot - Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In its 2021…
  Topics: customer, reviews, going, trustpilot, need, review, trends, podcast, unprecedented, holiday, big, youre, season, experience, predictions, service, think.
• Marcus Murphy and Oli Billson Share Leading Trends for UX and Digital Innovation at Make it Big 2021 - Digital innovation is moving at a speed we’ve never seen before — which means constantly changing customer expectations. At BigCommerce’s…
  Topics: theyre, platforms, leading, message, murphy, innovation, oli, customers, think, billson, ux, brands, customer, share, trends, know, really, ways, digital, marcus.
• Moomin Shop: Licensing and Merchandising For An Iconic Global Brand - Moomins are characters created by the Swedish-speaking Finnish illustrator Tove Jansson in 1945. These adorable characters have since gathered global fanfare and its merchandise became collectibles. In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop on the intricacies of licensing a global brand, the importance of content marketing, and the management of partnerships.More
  Topics: way, brand, sort, actually, shop, content, moomin, global, lot, really, licensing, iconic, work, merchandising, think.
• Needing Deodorant, Curie Founder Made Her Own - In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022 and that deodorant business is now Curie, a thriving direct-to-consumer seller.
  Topics: shark, products, founder, business, customers, started, site, think, body, needing, deodorant, tank, curie.
• Online-only players most popular among UK fashion shoppers - Ecommerce is, of course, very popular now the physical stores are closed in many countries across Europe. But online-only retailers seem to really reap the rewards of having a strong digital infrastructure. In the UK, online-only retailers are now the number-one purchasing channel for fashion shoppers. This means that online-only… Continue reading
  Topics: shoppers, popular, online, amazon, shopping, fashion, retailers, onlineonly, stores, players, uk, think.
• Parabola no-code platform raises $8M Series A as it focuses on e-commerce - Many workers today are still stuck doing a bushel of manual tasks, copying and pasting data into spreadsheets, sending out the same emails every morning and generally lacking any kind of automation because they lack coding skills. Parabola wants to change that with a simple drag and drop workflow setup, and today the startup announced […]
  Topics: techcrunch, series, platform, bring, think, company, parabola, 8m, nocode, round, focuses, increase, raises, users, right, yaseen, ecommerce.
• Podcast 33: The Podcast is Back and Three Updates for 2018 - We’re back! In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A little look at where I’ve been the past […]
  Topics: think, email, lot, im, ive, things, insights, road, going, podcast, really, content, months, productivity.
• Podcast 34: Productivity Insights After Six Months on the Road - In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible.  Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […]
  Topics: im, podcast, business, think, road, week, things, productivity, really, months, insights, youre, work, going.
• Podcast 36: So we just bought AutoAnything.com …. - In this episode, Drew talks about buying a company, and a few major lessons he learned from doing the deal. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights The Lessons I learned from the AutoAnything deal Links / Resources AutoAnything Press Release Transcript Prefer to […]
  Topics: things, think, company, really, going, autoanythingcom, business, theres, lot, bought, know, deal, podcast.
• Podcast 37: Intro to Private Equity - In this episode, Drew talks about his own personal experiences in buying and selling companies, and gives a brief intro to private equity, which he’ll discuss in the next few episodes. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Insight on selling Drew’s first company, […]
  Topics: companies, going, podcast, private, equity, lot, money, business, think, intro, maybe, company.
• Should you buy a failing ecommerce brand? - Have you been itching to get into ecommerce? Perhaps you've watched a slew of training videos. You're ready to take the plunge. There are a few ways to get into the ecommerce game.
  Topics: ecommerce, business, sell, brands, failing, friend, brand, think, buy, offer.
• Supporting 14,000 Artisans While Generating Over $4 Million in Revenue - In this episode of Shopify Masters, we talk to Sujata and Taniya Biswas, the co-founders of Suta. Suta is a modern saree and apparel brand that supports the livelihoods of 14,000 weavers, with fair wages and high ethical standards. Sujata and Taniya share their journey of creating a $4-million company with social impact at its core, their process for hiring and building a team, and how they market sarees to younger audiences.    More
  Topics: suta, come, think, started, supporting, lot, know, artisans, generating, work, revenue, million, sarees, used, dont.
• Survival Mode: Launching a Side-Hustle During A Life and World Crisis - Life can sometimes feel like it's dictated by Murphy's Law. It was problem after problem for Laura and Albert when the coronavirus pandemic hit. In addition to both of them being left jobless, Laura also suffered a horrific accident in which she broke her neck and back. Faced with such adversities, for most people, it'd be easy to just throw in the towel. But that's not Albert and Laura. Instead of letting these traumatic experiences knock them down, they stayed resilient and (in their own words) "turned that negative into a positive." Today, aside from having to take care of three kids, which is already a fulltime job in itself, and 11 animals, the entrepreneurial couple is also running two online stores they've launched during these trying times. Here's their inspiring story about how they failed to let desperation and helplessness take over and worked together to start their online businesses. Short on time? Here's a five-point TL;DR summary: The experience of doing something you enjoy and are passionate about is healing in itself. The transparency on their About page played a role in the success of their store because it humanizes them and adds personality and authenticity to the brand. Their aim isn't to just sell products that are cool and funny, but also for their customers to have a good purchasing experience. When you have an angry customer, that's an opportunity to earn them as a customer. According to Laura, the couple's business partnership works so well because they like to be together and do stuff together, which is key to doing business together.
  Topics: good, world, life, funny, yeah, sidehustle, crisis, launching, thats, products, really, mode, know, im, dont, think, survival.
• TechCrunch+ roundup: VC ‘bottom feeders,’ valuation calculator, think like an investor - Farmers don't get embarrassed when the price of corn drops; similarly, there's no reason for startup founders to lose their joy because publicly traded tech stocks are undercutting their valuations.
  Topics: feeders, vc, think, startup, technology, valuation, writes, roundup, investors, war, techcrunch, tech, calculator, sonalker, investor, founders, valuations, post.
• The Founder’s Zodiac: How to Deal with Rejection, Based on Your Sign - You can’t read the future. You can’t duck or dodge rejection. But you can be prepared for it. And you can even harness it to help you grow, change, and emerge better than before. In this month’s instalment, we’ll discuss how to make rejection work for you and your business, as well as coping strategies picked for your unique personality type. More
  Topics: actually, answer, michael, really, think, business, good, dont, rejection, going, youre, say, work.
• The One Data Insight That Doubled This Brand’s Sales - Talley & Twine is a premium watch brand built with intention and inclusion. It was founded by Randy Williams, an avid watch collector who wanted to bring more representation to the watch industry. In this episode of Shopify Masters, Randy shares how he turned a sketch into his first prototype, built out a successful crowdfunding campaign, and doubled annual sales through data analysis.More
  Topics: really, sales, thats, things, doubled, able, talley, watch, going, watches, company, data, think, insight, brands.
• The One Thing Ecommerce Success Stories Have in Common - Beyond snappy content writing and market research, and more critical than SEO and clever accounting, there is a unifying principle to steady Ecommerce growth.
  Topics: think, products, customers, business, ecommerce, brand, youre, worked, customer, feel, common, thing, know, success.
• The Preordering Model that Scaled a Hobby Into a Business - Sarah Resnick fell in love with all things fiber when she was given a pair of knitting needles at the age of seven. As she progressed through life, she made her own clothes, learned how to spin wool and weave textiles. In 2017, Sarah took the plunge and threaded her experiences together to launch Gist Yarn. For this episode of Shopify Masters, Sarah shares how preorders and systems thinking helped her to scale a hobby into a profitable business. More
  Topics: community, scaled, different, work, preordering, things, model, really, business, weaving, think, hobby, yarn, lot, email.
• The Recipe for Differentiation in the Crowded Nutrition Industry - In this episode of Shopify Masters, we chat with Albert Matheny, the founder of Promix. Albert shares how Promix started as a way to solve the problems he identified in the nutrition space and the lessons he’s learned from building a business from scratch.More
  Topics: going, nutrition, business, youre, different, brand, thats, crowded, really, industry, product, think, recipe, differentiation, things.
• The future of remote work is text - It’s impossible to talk about Automattic without talking about remote work. The company is a role model and innovator in this area: It has been entirely remote since 2005, and at 1,700 employees, it has helped prove that a remote workplace culture can succeed at scale. But “remote” has taken on a different meaning than […]
  Topics: text, automattic, meeting, need, think, techcrunch, employees, post, future, remote, work, working, company.
• Think Emotion-Driven Decisions Are Bad? Behavioral Economists Disagree. - When it comes to strategy, "emotion" is a dirty word. But experts say the data shows you should embrace your feelings when making tough calls.
  Topics: behavioral, bad, voices, decisions, disagree, word, unlimited, vital, economists, access, hear, zendeskbecome, words, useless, valuablea, think, emotiondriven.
• Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again. - Now is the time to ensure that your strategy is well-targeted and measurable.
  Topics: need, strategize, target, sales, marketing, think, businesses, holiday, early, ecommerce, strategy, searchengine, potential.
• This Is How Ecommerce Can Help You Build Real Wealth - Diversifying your income is beneficial for several reasons, and it's not as difficult as you might think.
  Topics: systems, wealth, need, business, streams, way, ecommerce, help, income, think, online, build, real, right.
• This Seafood Company Scaled 6X While Swimming Through Logistical Obstacles - From the coast of Maine to kitchens all across America, Mark Murrell and the Get Maine Lobster team have been shipping fresh lobsters and seafood for over a decade. In this episode of Shopify Masters, Mark shares his methods for shipping live seafood, managing exponential growth through logistical hurdles, and using content to build relationships with customers.More
  Topics: seafood, logistical, right, scaled, going, thats, lobster, 6x, maine, lot, think, great, obstacles, really, experience, company, swimming.
• To win post-pandemic, startups need remote-first growth teams - Growth marketer and investor Susan Su says that after the pandemic, startup founders will need to develop a mentality that places growth at the center of company strategy.
  Topics: startups, techcrunch, talent, remotefirst, win, company, companies, think, founders, need, teams, best, work, growth, pandemic, postpandemic.
• Tony Florence, the head of NEA’s tech practice, on building breakthrough brands - Tony Florence isn’t as well known to the public as other top investors like Bill Gurley or Marc Andreessen, but he’s someone who founders with SaaS and especially marketplace e-commerce companies know — or should. He’s responsible for the global tech investing activities for NEA, one of the world’s biggest venture firms in terms of […]
  Topics: customer, theres, market, techcrunch, companies, head, building, ecommerce, brands, breakthrough, amazon, tony, neas, really, lot, think, practice, florence, youre, tech.
• Turn Your Side Hustle into a Full-Time Gig with Shopify - How to build and scale a Shopify store.
  Topics: turn, shopify, youll, way, store, products, start, bundle, right, think, gig, fulltime, hustle.
• Turning Your Passion Project into a Seven Figure Business - Brothers Reza and Mehdi Farsi turned their love for biking into a business by launching State Bicycle Company. In this episode of Shopify Masters, Mehdi shares how they market their bikes, coordinate sponsorships, and create limited-edition bikes through partnerships with Wu-Tang Clan and The Simpsons.More
  Topics: turning, figure, product, really, bikes, going, lot, bike, seven, business, passion, project, thats, think, company.
• Uphill Growth: The Charitable Bike Brand that’s on Track to 7-Figure Sales - The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK. In this episode of Shopify Masters, we speak to founder Jem Stein on how the community was inspired by a friendship and it scaled while maintaining impact goals as well as profitability.More
  Topics: bike, 7figure, kind, sales, thats, bikes, organization, refugees, really, charitable, think, uphill, brand, track, business, growth, youre.
• Video: What does the future look like for Airbnb in Africa? - As leisure and business travel across Africa increased steadily the last few years, companies like Airbnb looked to countries like Nigeria and South Africa for growth.
  Topics: future, airbnb, video, does, think, look, travel, business, nigeria, booming, south, tourism, africa, guests.
• Vollebak, which makes ‘clothes for the future,’ is closing its Series A round - If you’ve ever visited the site of the six-year-old, London-based direct-to-consumer clothing company Vollebak, you’ve likely marveled at the exaggerated descriptions of clothing it sells, including a jacket “designed for a world of megastorms, where ‘waterproof’ is not enough,” a hoodie that promises to repel rain, wind, snow and fire; and and an “ice age” […]
  Topics: think, round, closing, thats, jacket, series, space, clothes, clothing, vollebak, future, stuff, really, techcrunch, going, graphene, makes.
• What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example] - If you've been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix.
  Topics: explained, product, place, hub, example, price, mix, market, think, marketing, ps, customers.
• What Is Brand Perception? How to Measure It and 4 Examples - If you take a second to think about your shopping habits, you'll probably realize that a majority of the products you buy are influenced by brand perception. You're not the only one — 77% of B2C consumers make purchasing decisions based solely on the brand name.
  Topics: think, perception, consumer, examples, products, competitors, brand, company, customer, recommend, consumers, measure.
• What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand - The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?" But guerrilla marketing isn't some sort of combative form of communication. In fact, it's actually a very unconventional form of marketing in that it raises brand awareness among large audiences without interrupting them.
  Topics: inspire, water, way, examples, brand, think, product, takeaway, guerrilla, guerilla, big, marketing.
• What is Brand Salience? [+How Do You Measure It?] - While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23%? Plus, consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding.
  Topics: increase, brands, recall, brand, purchasing, think, positive, customers, measure, salience, create.
• Why You Might Want to Be More Negative in Your Marketing - Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign? Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark.
  Topics: tactic, negativity, youre, negative, know, brand, dont, marketing, think, content.
• Will Returning to the Office Kill the Loungewear Craze? - The pandemic saw an explosion in loungewear purchases, but how can brands adapt now that customers are returning to the office?More
  Topics: office, craze, sweatpants, loungewear, comfort, work, thats, returning, pandemic, really, kill, think, saw.
• ‘Brexit leads to slower online delivery from UK’ - Online consumers in Europe think the Brexit will lead to slower online delivery from the United Kingdom. They also think it will lead to less choice of British goods to buy online. Brexit is still happening. After a national referendum in the United Kingdom in June 2016, the government announced… Continue reading
  Topics: uk, lead, slower, united, online, respondents, think, brexit, products, delivery, consumers, leads.