Top 2021 resources on think

Best think resource in 2021.
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• 10 Tips for Creating an Effective Influencer Outreach Email Campaign - Handle your influencer outreach emails like a sales pro! Plan your next steps, be diverse with what you send and don’t be afraid to follow up.
  Topics: outreach, campaign, tip, youre, influencers, influencer, theyre, person, think, tips, email, effective, need, creating.
• 5 Marketers Reveal How They Understand & Influence Consumer Behavior - As Elle Woods once said, "Whoever said orange is the new pink was seriously disturbed." If you haven't seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience.
  Topics: understanding, think, consumer, strategy, behavior, influence, marketing, marketers, customers, consumers, reveal, understand, product.
• 5 Ways Working Remotely Changed the Way I Think About Teamwork - For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin.
  Topics: working, way, remotely, chat, remote, developer, member, ways, atlassian, changed, think, teamwork, work, onboarding, team, code.
• 60% of German retailers don’t want Black Friday - Black Friday is popular in Germany, where numerous online and physical retailers throw around discounts. But many retailers prefer there was no Black Friday at all. Still, they are captured by the attention this holiday keeps attracting. Traditionally, the most busy shopping days in Europe took place just before Christmas.… Continue reading
  Topics: dont, question, retailers, think, stronger, thinks, german, impact, black, shopping, consumers.
• 7 Request for Approval Emails to Make Client Communication Easier [Templates] - When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature.  And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources. 
  Topics: communication, link, request, date, templates, results, think, website, work, working, approval, easier, impact, client, emails, design, project.
• 7 Steps to Use Trigger Marketing in Any Content Campaign - When you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.
  Topics: prospect, email, trial, think, campaign, marketing, content, steps, automation, action, prospects, trigger.
• 86 Rejections But Jay-Z Ain't 1: From Idea to Multi-million Dollar Investment - In this episode of Shopify Masters, Denise Woodard shares her business journey of building a consumer packaged foods company from scratch and how she worked through many seemingly impossible hurdles. From finding an allergen-free facility to facing over 80 rejections from investors, we dig into the realities of challenging industry norms.  More
  Topics: aint, food, partake, dollar, company, products, product, lot, jayz, investment, idea, multimillion, business, started, im, rejections, think.
• A Green Brand Finding Roots in Sustainability - When I became CEO of EcoEnclose, I knew I wanted to change what packaging means for ecommerce so that it…
  Topics: sustainable, customers, store, roots, finding, green, sustainability, recycled, think, waste, ecoenclose, packaging, brand, youre, product.
• Achieving E-Commerce Success Is Easier Than You Think - To help companies of all sizes jump-start and accelerate their digital growth, Adobe worked with a number of solution integrators and agencies to develop Rapid Deployment Packages (RDPs). What started as proofs of concept in late 2019 gathered huge momentum through February and March 2020 and is accelerating into 2021. Red more.
  Topics: ecommerce, strategy, starter, achieving, digital, set, think, solution, partners, packages, easier, sizes, businesses, success, growth.
• Best of Both Worlds: Ethical Fashion Label and YouTube Success - Going against industry conventions, Justine Leconte created her namesake label by focusing on ethical production, selling direct to consumers, and building a Youtube channel. In this episode of Shopify Masters, Justine shares her launch roadmap, thoughts on the fashion industry, and journey on Youtube.More
  Topics: im, ethical, thats, really, way, collection, label, success, things, think, dont, youtube, worlds, fashion, best.
• Brian Beck, B2B ecommerce expert and author, on headless commerce [video] - In this short video, B2B ecommerce expert and author, Brian Beck, discusses why headless commerce is a great way for B2B organizations to future-proof their business.
  Topics: website, beck, ecommerce, think, short, headless, brian, outside, b2b, author, commerce, video, organizations, used, expert, way.
• Bulletproof's Branding and Scaling Advice - Behind biohacker Dave Asprey’s brand, Bulletproof is a team of savvy individuals who built and scaled this consumer packaged goods brand. In this episode of Shopify Masters, Karen Huh, the VP of Product Management and Strategy at Bulletproof shares her lessons on branding, scaling, and managing multiple teams.More
  Topics: brand, youre, lot, branding, team, really, advice, business, thats, scaling, think, bulletproofs, bulletproof, im.
• Catch-Up with 3 Previous Guests: Growing Through COVID-19 - In this episode of Shopify Masters, we catch up with three previous guests on how they are growing through the impacts of COVID-19. We chat with Chris Meade from CROSSNET on how they experienced a 500% increase in sales, Jess Ekstrom from Headbands of Hope on their masks donation program, and Gamal Codner from Fresh Heritage on tripling their marketing budget. More
  Topics: catchup, guests, going, think, previous, business, weve, growing, really, customers, things, headbands, covid19, products, lot.
• Colruyt launches meal delivery service Rose Mary - Belgian supermarket chain Colruyt has launched its own fresh food delivery service, called Rose Mary. The service enables customers to order ready-made meals. For now, Rose Mary only serves consumers in the Brussels region. The meals are made by chefs working in the kitchen of the Colruyt Group Academy in… Continue reading
  Topics: meal, meals, rose, colruyt, launches, mary, alternative, think, brussels, service, delivery.
• Community and Competition: Inside the Mind of a 19-Year-Old Founder - In high school, Mateo Galvez was a self-professed troublemaker. Then, at 16 years old, something changed. He “woke up,” he says, and started his motivational apparel business, LOTTA WORLDWIDE. Through hard work and the help of his supportive family, Mateo, now 19, is about to celebrate three years in business. More
  Topics: really, way, business, competition, im, understand, lot, inside, mind, founder, 19yearold, work, community, lotta, mateo, think.
• Curb Your Enthusiasm: One Entrepreneur's Take on the Value of Pessimism - When Gamal Codner grew out his beard, he noticed how there were no grooming products designed for men of color, so he launched Fresh Heritage to address this need. In this episode of Shopify Masters, Gamal Codner shares how he validated his business idea, scaled his business, and the importance of mentorship. More
  Topics: entrepreneurs, think, youre, curb, know, yeah, enthusiasm, value, problem, dont, really, way, thats, product, pessimism.
• Curtains to Caps: Starting an Environmentally-Friendly Fashion Brand With No Industry Experience - The humble curtain might not seem like your standard source of inspiration, but for Adrien Taylor, it helped spark an idea that quickly developed into his New Zealand-based company, Offcut. Adrien was visiting his father’s curtain warehouse when he noticed a room filled with off-cut fabric and asked what happened […]
  Topics: experience, brand, adrien, business, way, starting, using, start, run, right, offcut, think, offcuts, industry, environmentallyfriendly.
• Disrupting a Stagnant Market through Self Funding - Josh Elizetxe was intrigued by the dental industry and invested his own savings to research an at-home teeth whitening system to launch Snow. In this episode of Shopify Masters, you'll hear from Josh Elizetxe of Snow on market disruption and why it's important to pace yourself in the entrepreneurship journey.More
  Topics: look, lot, started, really, product, market, kind, im, going, self, funding, thats, think, stagnant, disrupting.
• Diversity Matters: This Makeup Brand's Movement for Inclusivity - Tomi Gbeleyi is driving change with MFMG Cosmetics, the beauty brand she founded that creates products for deep skin tones. Tomi initially caught the attention of The New York Times through the writing on her blog, which focused on inclusion and diversity within the beauty community. Soon after, readers asked her to create her own products. In this episode of Shopify Masters, Tomi shares her journey from viral social movement to the development and launch of her inclusive makeup line.More
  Topics: matters, doing, wanted, blog, lot, content, instagram, really, inclusivity, movement, actually, makeup, brand, brands, think, diversity.
• Early DoorDash investor Saar Gur makes the case for 10x growth from here - The stunning debut of the food delivery company DoorDash on the public market this week has plenty of people puzzled. While undeniably fast-growing, the unprofitable delivery company has come under fire numerous times over its employment practices, and its IPO, like that of other gig-economy companies, leaves a lot of economic issues unresolved. So why […]
  Topics: gur, food, delivery, growth, doordash, 10x, investor, company, business, team, thats, early, market, san, case, think, makes, saar, techcrunch.
• European brands: relying on marketplaces isn’t sustainable - 54 percent of European brands think their ecommerce potential is crippled by their logistical capabilities. And that’s why many retailers and brands turn to online marketplaces. But they also think that relying on marketplaces isn’t sustainable and want to shift the balance more to their own ecommerce channels. Accenture and… Continue reading
  Topics: relying, marketplaces, isnt, sales, european, think, sustainable, companies, brands, online, direct.
• Event Invitation Emails: How to Create One that Rocks - Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers
  Topics: invite, event, email, language, invitation, need, create, rocks, design, think, emails, youre.
• Focus on Key Capabilities to Scale Your African Tech Business: Andreata Muforo, Partner, TLcom Capital - I conceived of this article at the beginning of March and by the time I was done writing, the Coronavirus had spread to most African countries leading to major social and economic impact due to lockdowns, restrictions and the newly formed reality.
  Topics: partner, muforo, key, capabilities, think, africa, companies, capital, african, scale, coronavirus, focus, tlcom, business, tech, article.
• For the Good of Your Business, You Must Adapt or Die When It Comes to Ecommerce - If you were already thinking of taking your business online, this is the right time.
  Topics: recurring, right, membership, business, adapt, comes, online, die, good, think, pandemic, migrate, trends, ecommerce, trend.
• From Viral Idea to Product in 60 Days - In 2017 Justin Clark and his friends decided to make rompers for the male audience and launched the company Romperjack. In this episode of Shopify Masters, you'll hear from Justin Clark of Romperjack on how he validate product-market fit, work with manufacturers, and move from a viral brand to an everyday brand. More
  Topics: youre, idea, lot, really, actually, think, viral, thats, going, kind, days, yeah, product.
• Full Suite Monolith or Best-of-Breed Solution- Part 2: Cost - Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Cost   Shaneil Full suite monolith or best-of-breed solution. This can be such a tricky one for brands to decide on, because on one hand, some businesses want something that's quick and easy to set up, so they'd rather have one vendor provide everything only to find out that, that set up could be a bit too rigid for their requirements. Now, on the other hand, we have businesses that want something that's highly innovative and highly customizable, like best-of-breed solutions. But that's usually associated with more complexity and can seem a little bit more daunting to compose. So which one is going to be right for you? Well, today we have Devon Hillard from Black Magic Consulting, and he's here to Taco 'Bout It. The last thing that you mentioned, I believe, is costs. So what are your thoughts on that ?   Devon Cost, obviously, super important to any business. It's a little tricky, I think, with eCommerce solutions that we're talking about because you can range from, you know, Shopify, which may be a great solution for certain companies. And that's, you know, $59 a month. Up to large, monolithic eComm on prem installations, that might cost you $5Million to launch with And so you have this giant range just on the monolithic side. And then, if you start looking at Composable options, we're talking about best-of-breed vendors. That could be a handful of relatively affordable SAS offerings, or it could be 25 or 30 disparate systems, some of which are quite expensive. And then you also have the integration work of tying all that together, figuring out how you deploy that glue in that front end. So there could be, you know, kind of any range of costs of upfront launch. I think in general, the Composable Commerce approach might have a higher up front cost than at least some of the cheaper SAS based, like Shopify, etc., solutions. But the big thing to look at isn't just what does it cost to launch? What does it cost to get going? But long term over the next five years? Over the next 10 years, what does it cost to roll out new features to stay competitive in the commerce landscape and to be agile, enough to be really successful and kind of grow that business? And that's where I think the best-of-breed approach, where you're leveraging flexible solutions, you have an integration layer. That could really buy you a lot of efficiency. And that means it takes less development time to roll out new features, and that means it costs less. So your overall kind of total cost of ownership for a Composable solution may well be much lower than a monolithic approach, even if the up front cost was lower for that monolith. Just because the ongoing development and maintenance of that platform might take a lot more man hours, frankly. So it's not an easy answer. There's no simple answer that this is cheaper and this is more expensive. But it's definitely something that every company should look at and figure out what they think that kind TCO looks like and where they're going to make a smart investment for the future.   Shaneil Yeah, I think you said something that was so important Devon, and it's I think a lot of people get caught up with just thinking about the up front cost and you're right enabled for us to be able to keep up with our competitors and keeping up with our customer expectations as well. We probably will have to be rapidly iterating and making changes and adapting to the new world, like he had said with COVID. So it's so important to not just consider your upfront costs but your total cost. The cost of not just getting live, but staying live.   Devon Absolutely. I think that if you look at most companies, especially ones that have sort of a larger technical force in house, where they're doing that development or they're using a third party extensively your costs, you're loaded costs, especially for your head count, and you're tooling to run the site to build new features, to do QA, to do deployments, to do your monitoring; that is not an insignificant investment and can easily out shadow your cost to launch on your up front kind of licensing fees. So I think it really is important to look at the longer term and to say, you know, hey, you know, if I'm gonna be pushing out 50 feature releases a year, you know, where can I save money or what's gonna cost me more or less? Based on the efficiency of the system and the ease of rolling out new features and making changes. And I think that's where Composable solutions and, frankly, more modern solutions where you have more of an API driven approach and you have folks who are, you know, the running headless, for instance, and you can make significant changes to the UI and UX, including even sort of business flows without doing back end releases, without touching back end systems is a huge advantage there. From both an agility standpoint, but that translates down to a cost standpoint as well.   Shaneil So we've spoken about the three different points that brands need to consider. With your extensive experience, tell us how Black Magic Consulting will actually help us move towards these differentiated experiences for the future.   Devon Certainly. So we I mean, like I mentioned earlier, I've got 22 years of experience in the Enterprise eCommerce world. The rest of my team has similar levels of experience in marketing strategy, all kinds of components to being a successful eCommerce business and direct hands on experience at dozens of Fortune 1000 companies. And what that allows us to do is to come in with a client and say, you know, look very carefully where they are, where they want to go, what the competitive landscape looks like, what their strengths are, evaluate their digital maturity and help figure out what the best course forward looks like. And that could be to stay the course with the platform they're on, that could be to jump ship entirely to something new. It could be a gradual transition, leveraging a headless approach. There's lots of options, and it really is all about finding the right solution for the right business. And I think that's something that our experience really gives us a leg up on providing the best kind, of course forward for large businesses.   Shaneil Absolutely well, Devon, thank you so much for walking us through your thought process of choosing between a full suite and best of breed. If you have any questions of whether or not you should be taking a different approach, and if you want a consultation with Devon and please feel free to reach out to us, we would be happy to help you out!
  Topics: think, know, cost, monolith, kind, right, bestofbreed, thats, costs, solution, solutions, approach, suite.
• Full Suite Monolith or Best-of-Breed Solution- Part 2: Digital Maturity - Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Digital Maturity Shaneil Full Suite monolith or best-of- breed. This can be such a tricky one for brands to decide on, because on one hand, some businesses want something that's quick and easy to set up, so they'd rather have one vendor provide everything. Only to find out that set up can be a bit too rigid for their requirements. Now, on the other hand, we have businesses that want something that's highly innovative and highly customizable, like best of breeds solutions. But that's usually associated with more complexity and can seem a little bit more daunting to compose. So, which one is going to be right for you? Well, today we have Devon Hillard, from Black Magic Consulting, and he's here to Taco' Bout it! So with these pros and cons, what are the main things that businesses should be looking out for in deciding whether or not they should go with full suite or best-of-breed? So speed, flexibility, agility. Those are becoming even more important. So now that we've spoken about features, what's next?   Devon I think the next thing really is for company to understand their digital maturity. And you mentioned that earlier in our discussion. But when we talk about Composable Commerce or best-of-breed commerce solutions, we are really talking about taking, you know, could be two or it could be dozens of independent solutions and weaving them together into a complete offering. And that requires either a kind of strong in house technical team and knowledge and investment in being a technology company, as well as, a commerce company and a retail company. Or it means a very strong partnership with a system integration partner who has that leadership, that knowledge and that technical skill set to design, build, and maintain that integration network of those kind of components to build the overall solution. So, I think digital maturity is a really big piece of whether or not a company could be successful with a Composable Commerce approach or not. And there's no shame in saying, "Hey, we're focused on being a retailer. We're not, you know, really invested in being a technology company, and we don't have you know, that level of strong technical team in house and we don't have that kind of partnership with a third party integrator." There's no shame in that. Better to admit that upfront than to stumble down a road that you simply can't maintain as you're going.   Shaneil Absolutely, I think we've echoed that point so much, we're not saying one is necessarily better than the other. But based on the circumstance that you're in or the situation that you're in, you may not be at the level of digital maturity required to deliver a Composable Commerce approach. Absolutely. And the last thing that you mentioned, I believe, is cost. So what? What are your thoughts on that    
  Topics: suite, composable, youre, solution, really, company, bestofbreed, monolith, commerce, thats, right, think, digital.
• Glovo’s Sacha Michaud: ‘I think there will be consolidation’ - Many companies realized that there was a huge opportunity when it comes to on-demand delivery of food and groceries. And apparently, too many companies, as Glovo co-founder Sacha Michaud expects some consolidation in the space in the near future. At TechCrunch Disrupt Berlin, the general manager of Northern, Central and Eastern Europe for Uber Eats […]
  Topics: food, think, sacha, glovos, consolidation, companies, markets, michaud, profitable, safford, techcrunch, profitability, glovo, delivery.
• Hard Lessons From Our CRO Audit - We updated our site about nine months ago with more of a holistic message in mind for eCommerceFuel, wanting to focus not only on the community, but also on ECF Capital and the podcast. Unfortunately, it did not end up performing as well as we hoped. So we decided to bring in Quinn Zeda and […]
  Topics: quinn, conversion, biggest, hard, results, ecommercefuel, cro, website, zeda, improve, need, think, audit, lessons.
• Harvey Nichols in Hong Kong thinks smaller to grow bigger - Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience in store.
  Topics: hong, harvey, physical, think, bigger, customers, really, kong, stores, nichols, lot, grow, smaller, store, online, thinks.
• Hobby to Retail: How Planning Parties Turned into a Business - More
  Topics: bonjour, business, turned, parties, store, products, started, retail, think, hobby, really, party, lot, planning, youre.
• Holiday Selling without the Crowds - Pandemic-induced social distancing, reduced hours of operation, and even continued lockdowns and closures could dramatically change Christmas shopping behaviors in 2020, requiring retailers to find new ways to serve holiday shoppers and generate sales.
  Topics: online, holiday, crowds, ecommerce, selling, think, black, stores, retailers, shopping, going.
• How Being Purpose Driven Kept This Business Going - Eryn Eddy personally spray painted shirts for fans who supported her music as a way to spread positivity and connect with those who connected with her work. Evolving from a personal passion project, Eryn launched So Worth Loving, an apparel and lifestyle brand to facilitate a supportive community that embraces the past and empowers for the future. In this episode of Shopify Masters, Eryn shares how she found her drive, runs a purpose-focused business, and builds a supportive community. More
  Topics: started, kept, worth, driven, im, purpose, music, business, going, community, think, didnt, loving, youre.
• How COVID-19 Changed the Way We Think About Office Technology [New Research] - The recent COVID-19 pandemic has changed how we think about a lot of things.
  Topics: office, teams, reported, research, way, changed, marketing, covid19, inhouse, respondents, think, tools, technology, majority, pandemic, work.
• How Instagram Brings Ventana Surfboards a Wave of Sales - David Dennis was showing some of his photography for a fundraiser when he discovered the complexities of ocean conservation and how surfboards can be made more sustainably. Together with partner Martijn Stiphout, David runs Ventana Surfboards which sells boards made out of upcycled and reclaimed materials. In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales. More
  Topics: event, products, product, youre, instagram, think, work, sales, brings, wave, really, things, thats, weve, ventana, surfboards.
• How LastObject Broke Their Crowdfunding Goal in 22 Minutes - The team behind LastObject is on a mission to eliminate single-use plastic by designing items that can replace everyday disposable household items. In this episode of Shopify Masters, Isabel Aagaard shares LastObject’s journey of product development, finding a product-marketing fit and life after crowdfunding success. More
  Topics: minutes, product, really, kickstarter, broke, lot, crowdfunding, sustainable, lastobject, think, actually, goal, doing, different, things.
• How This Dinnerware Brand Grew Through Influencer Gifting - When Joe Parenteau had difficulties finding simple, timeless, and sustainably made dinnerware as a gift for his mom, he decided to create Fable as the answer. In this episode of Shopify Masters, Joe shares with us his approach of launching in one city at a time and the importance of influencer gifting.More
  Topics: able, dinnerware, going, different, product, actually, brand, work, lot, think, grew, really, influencer, gifting, products.
• How This Direct To Consumer Fashion Brand Found Its Product Market Fit - Aaron Luo and Carmen Chen Wu are the complementary co-founders behind handbags maker, Caraa. With Aaron looking after finances and Carmen applying her CFDA award-winning design skills, the duo has built a direct to consumer brand that combines fashion with function. In this episode of Shopify Masters, Aaron Luo of Caraa shares the importance of having a complementary partner, testing your ideas in the market, and how to find an ideal pricing model.  More
  Topics: lot, consumer, think, sourcing, market, direct, brand, fashion, start, thats, product, customers, really, different, fit.
• How This Direct to Consumer Brand Disrupted the Cookware Industry - Childhood friends Chip Malt and Jake Kalick are the complementary co-founders behind Made In. With Chip’s experience in ecommerce and data analytics and Jake’s third-generation expertise in cookware manufacturing, the duo created a company that disrupted the kitchenware industry. In this episode of Shopify Masters, Chip Malt of Made In shares his insight into key metrics to monitor, why showcasing the makers behind products was important, and how the cookware industry was disrupted.More
  Topics: industry, kind, direct, marketing, going, consumer, brand, think, really, things, cookware, disrupted, products, product, lot.
• How This Natural Skincare Company is Supporting Other Female Founders - Noticing a lack of natural skincare that’s affordable, Laura Burget and Connie Lo created their own by co-founding NIU BODY. By creating effective natural beauty products, collaborating with other businesses and supporting fellow female founders, NIU BODY has grown to a seven-figure business. In this episode of Shopify Masters, Laura Burget and Connie Lo share how they achieve work-life balance, bootstrapped their business, and shine a light on other female founders.More
  Topics: company, really, thats, niu, founders, natural, body, supporting, think, business, fulltime, able, skincare, female, having.
• How Webinars Can Help Your Customer Retention Strategy in 2020 [IG] - When you first think of webinars, you probably think they're a great tactic for the first part of the flywheel — attract. While you'd be right, webinars are also a way to delight and retain customers.
  Topics: think, webinars, customer, way, work, youd, strategy, help, retention, journey, buyers, ig, b2b, working, webinar.
• How to Adapt Your Content Into an Instagram Story, According to HubSpot Marketers - If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?"
  Topics: experiment, think, text, marketers, social, post, adapt, content, instagram, according, audiences, media, audience, hubspot.
• How to Choose the Perfect Name For Your Store - Coming up with a name for your online business might seem like a pretty simple task, but trust us, it isn’t always easy. In fact, it can take days to come up with a name for your business.  That’s because most entrepreneurs have high expectations for their businesses. They want […]
  Topics: products, business, need, perfect, youre, thats, think, choose, names, brand, store, simple.
• How to Create Your Own Viral Moments - By wearing an eye-catching t-shirt to an NBA playoffs game and getting featured in a TSN documentary, Yanel Dhailieh created Peace Collective, a multi-million lifestyle brand. In this episode of Shopify Masters, you'll hear from Yanal Dhailieh of Peace Collective on how to build a community and grow from viral moments.More
  Topics: moment, toronto, kind, viral, youre, lot, yeah, moments, think, create, really, brand, doing.
• How to Create an Innovative Unboxing Experience for Your T-Shirt Business - It's time to think outside the box for your business' unboxing experience. It's time to create an innovative unboxing experience for your t-shirt business.
  Topics: tshirts, business, think, products, innovative, brand, unboxing, packaging, create, experience, tshirt, clothing, box.
• How to Market A Product to Wow Customers - Product launches are an exciting time for marketers.
  Topics: marketing, customers, product, wow, think, service, launch, tell, market, youre, brand.
• How to Rise Above Marketing Mediocrity, According to Ann Handley - Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing.
  Topics: snackable, marketers, content, ann, rise, marketing, customers, connect, mediocrity, way, think, handley, according, shorter.
• How to Run A Content Audit in 2019 - Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
  Topics: run, website, categories, think, audit, information, content, posts, spreadsheet, audits, know.
• How to Scale Beyond Stagnant Sales - Cars fascinated Chris Carey, so much so that he left his full-time job to start Modern Automotive Performance, a business focused on manufacturing and selling automotive performance products. In today’s episode of Shopify Masters, Chris Kerry shares how to move past stagnant sales and why he focused on ecommerce. More
  Topics: point, automotive, think, organization, things, going, really, started, thats, scale, stagnant, sales, business.
• How to Step Out of Your Comfort Zone and Pitch On National TV - Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing remedies, Krista started GloveStix to sell her deodorizer. In this episode of Shopify Masters, you'll hear from Krista Woods of GloveStix on how she pitched on national TV.   More
  Topics: pitch, product, kind, youre, things, money, im, comfort, zone, tv, step, thats, really, going, national, think.
• How to Turn Your Content Marketing Into A Sales Machine - As a dog owner and entrepreneur, Trevor Crotts launched BuddyRest to create quality mattresses that offered support and comfort for dogs. In this episode of Shopify Masters, Trevor Crotts of BuddyRest, shares how he found a product-market fit, created compelling content, and his thoughts on the future of ecommerce.More
  Topics: able, sales, turn, product, going, need, thats, think, customer, machine, really, lot, marketing, content, dog.
• How to create content that matters: 3 key actions from Taylor Coil of Tortuga - As retail marketers you want any content you produce to reach as many customers as possible; you also want to be showcasing the brand identity via the creative editorial pieces you send out or have on your site. While this may look amazing in their inbox, it’s important to ask -  is your content offering helpful to customers? Taylor, Marketing Director of Tortuga noticed a trend within content marketing that is halting retailers from making impactful content. We've taken her 3 key actions, as shared during her keynote, on how to create content that matters. “Every piece of content you put out should be a tool to help” - Taylor Coil, Marketing Director at Tortuga 
  Topics: matters, marketing, actions, customers, marketers, value, brand, coil, tool, content, retail, way, create, tortuga, key, taylor, think.
• Imposter Syndrome: Am I Actually Successful or Just a Fraud? - Do you feel like an imposter? Do you feel like you haven't earned your achievements or success? Do you feel unworthy? You may have imposter syndrome.
  Topics: think, know, success, successful, actually, help, syndrome, fraud, feel, feelings, best, imposter.
• In conversation with Sasha Astafyeva, Atomico’s new consumer-focused investment partner - European VC firm Atomico announced this week that it has hired Sasha Astafyeva as a new investment partner. Astafyeva previously spent three years as a principal at Felix Capital . In her new role, she’ll lead “sourcing, due diligence, and management” of consumer tech companies, according to a company statement. Originally from Ukraine, Astafyeva was […]
  Topics: consumerfocused, consumer, terrible, sectors, investment, conversation, atomicos, think, sasha, astafyeva, world, online, current, vc, techcrunch, partner.
• Instagram Influencer Marketing Myths, Debunked - Growing up for me, becoming an influencer wasn't a job someone could aspire to be. But nowadays, it's a job that kids dream of and an industry that impacts young adults purchasing decisions. In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media.
  Topics: social, content, debunked, think, wont, work, media, influencers, industry, marketing, influencer, myths, instagram.
• Jumia co-CEO Jeremy Hodara talks African e-commerce and his company’s path to profitability - This month, African e-commerce giant Jumia released its second full-year financials for Q4 and its fiscal year 2020. The results were mixed — active customers and gross profit increased, while orders and gross merchandise volume (GMV) fell. A particular feature that has troubled the company since its inception in 2012 was also present, namely persistent […]
  Topics: jumia, jeremy, african, companys, say, techcrunch, revenue, consumers, quarter, coceo, path, talks, ecommerce, company, business, hodara, profitability, think.
• Klarna CEO says ‘maybe’ of taking public Europe’s most valuable fintech next year (but he’s not ruling out another round, either) - Yesterday at TechCrunch Berlin, we sat down with Sebastian Siemiatkowski, the co-founder and CEO of Klarna, a 15-year-old company that’s currently the most highly valued privately held fintech in Europe, following a $460 million investment that pegged the company’s worth at $5.5 billion back in August. (Asked yesterday to confirm that the company has raised […]
  Topics: pay, think, industry, klarna, ruling, maybe, going, thats, whats, valuable, techcrunch, hes, fintech, taking, youre, really, public, round, credit.
• Last-minute Holiday Social Media Checkup for Ecommerce - A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.
  Topics: social, audience, checkup, verify, post, channel, check, companys, posts, think, lastminute, ecommerce, holiday, media.
• Launch an Online Business in 2020 with These Web Courses - Learn how to build a site and optimize it for eCommerce.
  Topics: web, create, courses, build, think, business, ultimate, launch, optimize, bundle, youll, online, site.
• Lowlights from Zuckerberg’s Libra testimony in Congress - “I don’t control Libra” was the central theme of Facebook CEO Mark Zuckerberg’s testimony today in Congress. The House of Representatives unleashed critiques of his approach to cryptocurrency, privacy, encryption and running a giant corporation during six hours of hearings. Zuckerberg tried to assuage their fears while stoking concerns that if Facebook doesn’t build Libra, […]
  Topics: testimony, association, lowlights, libra, techcrunch, zuckerberg, facebook, facebooks, ads, policy, congress, saying, think, rep, zuckerbergs.
• Magento Community Diverse Speaker Training - Bringing the Adobe For All mission to the commerce industry. Earlier this year we announced that we are working with Jill Binder of DiverseIn.tech to offer an online Magento Community Speaker Workshop.
  Topics: think, took, workshop, magento, public, diverse, speaker, community, training, online, speaking.
• Magento Masters Spotlight: Andreas von Studnitz - Get to know Magento Master Andreas von Studnitz, Co-Founder at integer_net
  Topics: games, von, doing, masters, thing, spotlight, stuff, magento, developer, studnitz, andreas, really, community, think, things.
• Magento Masters Spotlight: Riccardo Tempesta - Get to know Magento Master Riccardo Tempesta, CTO at MageSpecialist
  Topics: riccardo, masters, think, technical, community, im, spotlight, say, know, developer, magento, best, tempesta.
• Make it Big 2020 Spotlight: An Investor’s Outlook on What Makes a Successful Online Brand with Jeff Richards - The ecommerce space has evolved over the years, but the coronavirus pandemic accelerated our predictions. In BigCommerce’s Day 2 of the 2020 Make…
  Topics: dtc, wasnt, space, really, products, big, brands, richards, social, think, session, ecommerce, jeff.
• Make it Big 2020 Spotlight: Sell Where Your Customers Are With a Social Commerce Strategy with Nathan Lam - Social media has transformed the marketing space over the last decade, and now social commerce follows a similar narrative. In…
  Topics: bigcommerce, session, lam, products, commerce, think, ecommerce, way, big, work, social, nathan, facebook.
• Moomin Shop: Licensing and Merchandising For An Iconic Global Brand - Moomins are characters created by the Swedish-speaking Finnish illustrator Tove Jansson in 1945. These adorable characters have since gathered global fanfare and its merchandise became collectibles. In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop on the intricacies of licensing a global brand, the importance of content marketing, and the management of partnerships.More
  Topics: way, brand, sort, actually, shop, content, moomin, global, lot, really, licensing, iconic, work, merchandising, think.
• Online-only players most popular among UK fashion shoppers - Ecommerce is, of course, very popular now the physical stores are closed in many countries across Europe. But online-only retailers seem to really reap the rewards of having a strong digital infrastructure. In the UK, online-only retailers are now the number-one purchasing channel for fashion shoppers. This means that online-only… Continue reading
  Topics: shoppers, popular, online, amazon, shopping, fashion, retailers, onlineonly, stores, players, uk, think.
• Overdraft: KOTN’s Founder Talks Hard Times and Soft Shirts - Benjamin Sehl still isn’t sure if he’s “made it.” But after years of building KOTN from his in-laws’ basement and spinning it into a powerhouse online social impact brand with two retail stores, he’ll cautiously admit that he feels successful. Here, he talks about running out of money (more than once), securing funding (then losing it), and that time The Weeknd’s fan base nearly shut down KOTN’s pop-up.More
  Topics: think, soft, pretty, ended, really, didnt, founder, overdraft, times, shirts, night, hard, talks, life, mackenzie, going, kotns, money.
• Parabola no-code platform raises $8M Series A as it focuses on e-commerce - Many workers today are still stuck doing a bushel of manual tasks, copying and pasting data into spreadsheets, sending out the same emails every morning and generally lacking any kind of automation because they lack coding skills. Parabola wants to change that with a simple drag and drop workflow setup, and today the startup announced […]
  Topics: techcrunch, series, platform, bring, think, company, parabola, 8m, nocode, round, focuses, increase, raises, users, right, yaseen, ecommerce.
• Partners: They’re Running the Modern Day Mom and Pop Shop - Arounna and John are artists who run a successful business hand making homegoods and functional bags. Beyond disproving the starving artist stereotype, they also are life and business partners who have two kids and an inlaw that works with them. Arounna and John share how they run Bookhou and manage their busy lives. More
  Topics: business, pop, theyre, work, really, theres, kids, life, lot, day, think, mom, partners, shop, running, modern, thats, things.
• Pivoting During COVID-19: How One Entrepreneur Is Supporting Fellow Business Owners - Now is a time for resilience and ingenuity. Many of us must adapt, pivot, and find new ways to grow. In today's interview, we chat with Kelly Bergeron, a resident of Cornwall, Ontario, who, in the face of the COVID-19 pandemic, sprung into action to help small businesses in her area.More
  Topics: pivoting, fellow, local, really, owners, covid19, gift, community, supporting, need, entrepreneurs, dont, lot, businesses, entrepreneur, business, think.
• Podcast 33: The Podcast is Back and Three Updates for 2018 - We’re back! In this episode, Drew talks about where he has been the past 7 months, and 3 things listeners can expect from upcoming episodes of the podcast. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights A little look at where I’ve been the past […]
  Topics: productivity, im, ive, insights, road, email, really, content, lot, months, things, think, podcast, going.
• Podcast 34: Productivity Insights After Six Months on the Road - In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible.  Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […]
  Topics: insights, productivity, business, road, months, going, podcast, really, im, work, think, things, week, youre.
• Podcast 36: So we just bought AutoAnything.com …. - In this episode, Drew talks about buying a company, and a few major lessons he learned from doing the deal. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights The Lessons I learned from the AutoAnything deal Links / Resources AutoAnything Press Release Transcript Prefer to […]
  Topics: business, company, things, going, podcast, deal, autoanythingcom, really, lot, think, know, bought, theres.
• Podcast 37: Intro to Private Equity - In this episode, Drew talks about his own personal experiences in buying and selling companies, and gives a brief intro to private equity, which he’ll discuss in the next few episodes. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Insight on selling Drew’s first company, […]
  Topics: company, think, intro, podcast, maybe, equity, private, money, lot, companies, going, business.
• Predictions for 2020 - Today we have Bill D’Alessandro from ElementsBrands.com joining the show to discuss our eCommerce predictions for the coming year. We will be sharing how our predictions for 2019 held up now that we are approaching the end of the year, as well as if any of our ideas came to fruition. You’ll learn whether we [...]
  Topics: predictions, think, youll, upwhat, ecommerce, youderian, held, dalessandro, bill, coming.
• Salesforce adds integrated order management system to its arsenal - Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed companies to work across these systems to manage orders in a seamless way. “This is a new product built from the ground up on the […]
  Topics: process, systems, tools, arsenal, integrated, customers, think, techcrunch, system, adds, order, management, service, salesforce.
• Should you buy a failing ecommerce brand? - Have you been itching to get into ecommerce? Perhaps you've watched a slew of training videos. You're ready to take the plunge. There are a few ways to get into the ecommerce game.
  Topics: ecommerce, business, sell, brands, failing, friend, brand, think, buy, offer.
• Supporting 14,000 Artisans While Generating Over $4 Million in Revenue - In this episode of Shopify Masters, we talk to Sujata and Taniya Biswas, the co-founders of Suta. Suta is a modern saree and apparel brand that supports the livelihoods of 14,000 weavers, with fair wages and high ethical standards. Sujata and Taniya share their journey of creating a $4-million company with social impact at its core, their process for hiring and building a team, and how they market sarees to younger audiences.    More
  Topics: suta, come, think, started, supporting, lot, know, artisans, generating, work, revenue, million, sarees, used, dont.
• Survival Mode: Launching a Side-Hustle During A Life and World Crisis - Life can sometimes feel like it's dictated by Murphy's Law. It was problem after problem for Laura and Albert when the coronavirus pandemic hit. In addition to both of them being left jobless, Laura also suffered a horrific accident in which she broke her neck and back. Faced with such adversities, for most people, it'd be easy to just throw in the towel. But that's not Albert and Laura. Instead of letting these traumatic experiences knock them down, they stayed resilient and (in their own words) "turned that negative into a positive." Today, aside from having to take care of three kids, which is already a fulltime job in itself, and 11 animals, the entrepreneurial couple is also running two online stores they've launched during these trying times. Here's their inspiring story about how they failed to let desperation and helplessness take over and worked together to start their online businesses. Short on time? Here's a five-point TL;DR summary: The experience of doing something you enjoy and are passionate about is healing in itself. The transparency on their About page played a role in the success of their store because it humanizes them and adds personality and authenticity to the brand. Their aim isn't to just sell products that are cool and funny, but also for their customers to have a good purchasing experience. When you have an angry customer, that's an opportunity to earn them as a customer. According to Laura, the couple's business partnership works so well because they like to be together and do stuff together, which is key to doing business together.
  Topics: good, world, life, funny, yeah, sidehustle, crisis, launching, thats, products, really, mode, know, im, dont, think, survival.
• The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn's Marketing Manager - LinkedIn is a powerful tool for marketing -- in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%
  Topics: brand, nihalani, human, targeting, successful, content, youre, critical, element, advertising, marketing, manager, think, linkedins, linkedin, insights, business.
• The Power of Content: How 1 Article Generated $22 Million in Sales - In partnership with the late model and makeup artist Cindy Joseph, Ezra Firestone helped to build BOOM by Cindy Joseph, an age-positive cosmetic line for women of every generation. As an ecommerce growth expert, Ezra has been known to share insights on building brands that resonate with consumers and stand the test of time. In this episode of Shopify Masters, Ezra Firestone shares his life and business journey and the most important lessons he’s learned along the way. More
  Topics: power, generated, doing, dont, content, youre, sales, product, going, think, business, million, article, really, brand.
• The Signs of a Highly Giftable Product (And How This Trio Doubled Down) - Three Nashville-proud friends had the idea to start Batch, a gift company curating items made by artisans from their beloved city.  In this episode of Shopify Masters, you'll hear from Sam Davidson of Batch on how they validated the concept, work with local makers, and switched their business focus. More
  Topics: yeah, highly, going, youre, need, say, really, kind, think, trio, thats, signs, product, giftable, lot, doubled.
• Think You Know LinkedIn? 8 Common Myths Debunked - Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
  Topics: social, linkedin, myths, think, network, connections, connect, way, myth, great, relationships, profile, know, common, debunked.
• Think and Grow Rich by Napoleon Hill Summary - In the Autumn of 1908, steel magnate Andrew Carnegie gave the young journalist Napoleon Hill a challenge. He asked him to create a concrete philosophy of success based on the experience of the world’s greatest achievers. A couple of decades and thousands of pages of research later, Think and Grow […]
  Topics: hill, plans, rich, napoleon, desire, summary, think, mind, imagination, knowledge, grow, subconscious.
• This Is Your $30 Guide to Making Money Selling on eBay - Learn how to make a killing on the e-commerce network.
  Topics: product, sourcing, sellers, making, products, guide, youll, amazon, think, ebay, selling, sell, money.
• This Leather Maker's Journey From Basement to Seven Figures - Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online. Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.More
  Topics: seven, leather, think, product, makers, youre, yeah, really, customer, going, things, figures, basement, kind, journey, thats.
• ThredUp, whose second-hand goods will start appearing at Macy’s and JCPenney, just raised a bundle - ThredUp, the 10-year-old fashion resale marketplace, has a lot of big news to boast about lately. For starters, the company just closed on $100 million in fresh funding from an investor syndicate that includes Park West Asset Management, Irving Investors and earlier backers Goldman Sachs Investment Partners, Upfront Ventures, Highland Capital Partners and Redpoint Ventures. […]
  Topics: resale, jcpenney, thredup, goods, market, techcrunch, secondhand, used, stores, appearing, customers, bundle, macys, think, start, buying, raised, brands.
• To beat Amazon Go, Standard Cognition buys cashierless DeepMagic - Valued at $535 million, autonomous retail startup Standard Cognition has emerged as a soon-to-be tech giant and the best hope for merchants to compete with Amazon Go. Cashierless checkout is poised to transform brick-and-mortar commerce, and shop owners fear having to battle Amazon’s technology alone or partner with it, exposing data it could use against […]
  Topics: deepmagic, standard, space, beat, technology, cognition, techcrunch, market, startup, think, buys, amazon, retail, cashierless, fisher.
• Tony Florence, the head of NEA’s tech practice, on building breakthrough brands - Tony Florence isn’t as well known to the public as other top investors like Bill Gurley or Marc Andreessen, but he’s someone who founders with SaaS and especially marketplace e-commerce companies know — or should. He’s responsible for the global tech investing activities for NEA, one of the world’s biggest venture firms in terms of […]
  Topics: customer, theres, market, techcrunch, companies, head, building, ecommerce, brands, breakthrough, amazon, tony, neas, really, lot, think, practice, florence, youre, tech.
• Turning Your Passion Project into a Seven Figure Business - Brothers Reza and Mehdi Farsi turned their love for biking into a business by launching State Bicycle Company. In this episode of Shopify Masters, Mehdi shares how they market their bikes, coordinate sponsorships, and create limited-edition bikes through partnerships with Wu-Tang Clan and The Simpsons.More
  Topics: turning, figure, product, really, bikes, going, lot, bike, seven, business, passion, project, thats, think, company.
• Video: What does the future look like for Airbnb in Africa? - As leisure and business travel across Africa increased steadily the last few years, companies like Airbnb looked to countries like Nigeria and South Africa for growth.
  Topics: future, airbnb, video, does, think, look, travel, business, nigeria, booming, south, tourism, africa, guests.
• What Are The 4 P's of Marketing? - If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix.
  Topics: market, marketing, mix, think, youre, customers, youll, product, price, ps.
• Why Losing Money on a Sale Can Be Beneficial - The scent of a specialty soap from her honeymoon inspired Danielle Vincent to launch Outlaw Soaps with her husband Russ. In this episode of Shopify Masters, Danielle Vincent shares how they mastered soap making, content writing, and interpreting customer feedback to grow their business. More
  Topics: customers, beneficial, thats, youre, soap, search, money, thing, think, business, going, sale, really, losing.
• Why Telling Stories is More Important Than Ads - Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and inspired her to start Superfit Hero, an inclusive and body-positive apparel line. In this episode of Shopify Masters, Micki Krimmel shares her approach to building a community that makes people feel welcomed in the fitness world.More
  Topics: sort, lot, thats, really, important, right, community, think, ads, kind, telling, dont, product.
• Why You Might Want to Be More Negative in Your Marketing - Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign? Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark.
  Topics: tactic, negativity, youre, negative, know, brand, dont, marketing, think, content.
• Why Your Store’s FAQ Page is More Important Than You Think - The Frequently Asked Questions page on your site is more than just a resource for customer inquiries. If used correctly, it can greatly increase your conversion rate, improve customer loyalty, and save your business countless customer service hours.  It’s the place where people should find answers about shipping, such as available shipping methods, order tracking, […]
  Topics: important, customers, faq, search, questions, question, stores, customer, theyre, answer, think, answers, page.
• Why a MBA Was Important for This Entrepreneur - Counterintuitive to most tips for entrepreneurs, Sali credits her MBA for building her well-rounded set of skills and the success of her fashion line for ambitious women. In this episode of Shopify Masters, you'll hear from Sali Christeson of ARGENT on how to build a fashion brand from the ground up. More
  Topics: really, things, going, customer, thats, mba, lot, important, im, youre, entrepreneur, think, business.
• Why eCommerce Is Losing Its Head - Peter Sheldon, former Forrester analyst – and now senior director of commerce strategy at Adobe – shares his perspective on headless commerce and its impact on the future of eCommerce. Read more.
  Topics: frontend, technology, really, ecommerce, products, headless, experience, commerce, think, business, losing, head, connected.
• ‘Brexit leads to slower online delivery from UK’ - Online consumers in Europe think the Brexit will lead to slower online delivery from the United Kingdom. They also think it will lead to less choice of British goods to buy online. Brexit is still happening. After a national referendum in the United Kingdom in June 2016, the government announced… Continue reading
  Topics: uk, lead, slower, united, online, respondents, think, brexit, products, delivery, consumers, leads.