Top 2024 resources on thirdparty
Best thirdparty resource in 2024.
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3M files suit over third-party price gouging of N95 masks on Amazon
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Amazon has promised vigilance against third-party price gouging since COVID-19 achieved global pandemic status. The company’s efforts have had mixed success, however, due in part to the sheer volume of vendors that utilize the company’s massive commerce platform. In a suit filed in California this week, 3M claims the seller was charging massively inflated prices […]
Topics: products, gouging, n95, respirators, bad, files, thirdparty, techcrunch, prices, 3m, suit, amazon, claims, masks, price. -
5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
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Marketers and third-party cookies -- can you name a better combo?
Topics: alternatives, marketing, cookies, cookie, using, say, marketers, targeting, thirdparty, data, privacy, changes, solutions. -
7 Marketing Alternatives to Tracking Cookies
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At some point your life, you've probably had a run-in with ads generated by third-party cookies.
Topics: social, learn, ads, email, marketing, thirdparty, data, list, content, cookies, alternatives, tracking. -
A Recent Shift From Amazon Retail Has Brands Scrambling. What's Next for Sellers?
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Stop looking for love in all the wrong places on Amazon. Here's how to proceed effectively with the Amazon channel.
Topics: scrambling, brand, thirdparty, recent, shift, product, retail, sellers, vendor, whats, seller, channel, amazon, selling, brands. -
A Survival Guide For Third-Party Amazon Sellers
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Business as usual is coming to an end for many third-party Amazon sellers. Competition on Amazon U.S. is reaching new heights and it’s only going to get worse from here. Chinese sellers are flooding the marketplace thanks to preferential treatment…
Continue reading A Survival Guide For Third-Party Amazon Sellers
Topics: thirdparty, amazon, need, suppliers, products, guide, sellers, costs, lower, prices, survival, platform. -
AO wants to deliver other retailers’ furniture
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AO World, a major UK online retailer specialized in electrical goods, is experimenting with delivering non-electrical products on behalf of third-party retailers. The company is focusing continuously on its third-party logistics business. AO revealed the trial project with furniture delivery on behalf of third-party retailers during the presentation of its… Continue reading
Topics: retailers, furniture, thirdparty, end, delivery, party, deliver, products, ao, retailer, financial, trial, logistics, wants. -
Amazon Ramps Up Its Own Delivery Service
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Amazon Logistics provides shipping services to third-party sellers regardless of the sales channel. The program, called Multi-channel Fulfillment, is available to merchants who use Fulfillment by Amazon.
Topics: ramps, logistics, shipping, amazon, shipments, delivery, program, mcf, sellers, service, thirdparty. -
Amazon Statistics You Should Know: Opportunities to Make the Most of America’s Top Online Marketplace
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In the world of ecommerce, Amazon is a tool that online sellers simply cannot afford to ignore. In the 25…
Topics: need, members, consumers, thirdparty, product, products, fascinating, million, amazon, know, online, sellers, statistics, prime. -
Amazon is Primed for online domination
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We talk about bulls in china shops, but what about bulls running through the streets of entire shopping districts, or other neighborhoods? This morning, Amazon unveiled a new feature that will test just how much of a bull it can be online — beyond its own china shop, so to speak. Prime — its membership-based […]
Topics: shopping, domination, primed, amazons, thirdparty, prime, merchants, free, techcrunch, pay, amazon, online, products. -
Amazon launches a new program to donate unsold products from third-party sellers to charity
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Amazon will make it easier and more affordable for its third-party sellers to donate their unwanted excess inventory and returns, rather than having the items sent back or destroyed. The company on Wednesday announced the launch of a new program, Fulfillment by Amazon (FBA) Donations, which will distribute excess and returned products to charitable organizations. […]
Topics: program, launch, products, unsold, donate, charity, returned, launches, working, excess, thirdparty, sellers, items, techcrunch, destroyed, amazon. -
Amazon, with Demand Surging, Transitions FBA
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Amazon is experiencing a dilemma that other ecommerce companies wish they had: a demand that exceeds supply chain infrastructure. In a note in mid-July, Amazon told sellers using Fulfillment by ...
Topics: sales, million, products, transitions, inventory, marketplace, surging, sellers, amazon, thirdparty, demand, fba, prime, company. -
Amify raises its first venture round on a promise: to boost revenue for third-party sellers on Amazon
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Small businesses have a complicated relationship with Amazon . While they fear the company because they have no control over it, Amazon’s platform is also a great way to reach shoppers, particularly small businesses that rise to the top of its results pages. Amify, a nine-year-old, Alexandria, Va.-based company, says it can get them there, […]
Topics: companies, mcafee, boost, promise, revenue, amify, customers, small, sales, sell, venture, doesnt, amazon, sellers, pay, thirdparty, raises, round. -
Appeals court rules Amazon can be held liable for third-party products
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In a blow to Amazon, a U.S. appeals court ruled that the mega-retailer can be held accountable for faulty third-party sales. The ruling arrived this week via the 3rd U.S. City Court of Appeals in Philadelphia, running counter to a past lower court ruling that had come out in Amazon’s favor. If upheld, the ruling […]
Topics: company, liability, products, lower, held, rules, ruling, pennsylvania, techcrunch, court, amazon, state, appeals, oberdorfs, leash, thirdparty, liable. -
As EU’s VAT reform ramps up, marketplaces must focus on compliance to avoid tax risk
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On July 1, 2021 there was a big change in the European Union’s Value Added Tax (VAT) law, impacting online retailers, marketplaces and their e-commerce businesses across the EU.
Topics: sales, vat, thirdparty, online, regulations, focus, merchants, ecommerce, marketplaces, tax, eu, risk, reform, ramps, compliance, eus, techcrunch. -
Berlin Brands Group raises $240M to buy and scale up third-party Amazon Marketplace brands
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The race is on for companies building e-commerce empires by rolling up smaller, promising businesses that sell via Amazon and other marketplaces and growing by using some economies of scale to operate them as one. In the latest development, Berlin Brands Group has raised $240 million that it says it will be using to acquire […]
Topics: group, data, scale, market, selling, buy, amazon, techcrunch, million, bbg, thrasio, brands, thirdparty, berlin, raises, marketplace, companies. -
Berlin’s Razor Group raises $125M at a $1B+ valuation for a platform to buy and scale third-party Amazon merchants
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Companies snapping up merchants selling on Amazon to build in more e-commerce economies of scale into the model are on a rapid pace of growth at the moment, fueled in no small part by giant infusions of money from the world of venture capital. In the latest development, Berlin’s Razor Group — one of the […]
Topics: merchants, raises, buy, razors, valuation, capital, thirdparty, razor, group, raised, brands, amazon, techcrunch, ahluwalia, platform, million, scale. -
BigCommerce Shipping Achieves Best Rates in Industry for Merchants; Partnerships Expand for International & Third-Party Logistics
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Today, we are excited to announce the general availability of BigCommerce Shipping for U.S.-based merchants. BigCommerce Shipping is powered by…
Topics: amazon, bigcommerce, merchants, industry, states, shoppers, logistics, options, rates, thirdparty, partnerships, shipping, cities, operates, international, expand. -
Collect and leverage zero-party data to personalize marketing and drive growth
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Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand and build real relationships.
Topics: think, collect, zeroparty, thats, products, tracking, thirdparty, leverage, personalize, store, growth, routine, drive, marketing, data, techcrunch. -
Daily Crunch: Amazon takes action against FedEx
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The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. Amazon’s third-party merchants are now barred from using FedEx Ground for Prime shipments Amazon recently told third-party vendors that they are […]
Topics: eye, crunch, product, techcrunch, takes, thirdparty, ground, told, testing, web, action, fedex, using, amazon, spiers, daily. -
Digital Advertisers Need to Pivot
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The end of third-party cookies and the beginning of opt-in user tracking in Apple's iOS devices have some advertisers worried, but pivoting toward first-party data and better customer experiences may lead to even more success.
Topics: marketing, thirdparty, pivot, tracking, emery, need, data, digital, advertisers, changes, campaign, companies, advertising, ad. -
Dirty Lemon parent Iris Nova will fund and distribute third-party beverages
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Iris Nova, the Coca-Cola-backed startup that creates Dirty Lemon beverages, is announcing plans to spend $100 million over the next three to five years to expand its offerings. Founder and CEO Zak Normandin said the money will go towards launching new beverage brands developed internally at Iris Nova, as well as investing in beverages created by other […]
Topics: brand, platform, dirty, brands, fund, distribute, parent, thirdparty, company, iris, nova, wont, way, lemon, normandin, techcrunch, beverages. -
Elevate Brands banks $250M to roll up third-party merchants selling on Amazon’s marketplace
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The Amazon roll-up play — where one company creates economies of scale by buying up and consolidating multiple smaller third-party merchants that sell their goods via Amazon’s marketplace — continues to be a strong e-commerce trend, and in the latest development, one of the hopefuls in this space is announcing a major injection of capital […]
Topics: techcrunch, roll, elevate, selling, sellers, million, amazon, marketplace, brands, merchants, banks, thirdparty, business, rollup, businesses, amazons, times. -
Everything to Know about Amazon Marketplace Sellers
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Amazon marketplace sellers are diverse, spanning many countries, age groups, and reasons for participating. What follows is a summary of demographic and psychographic data about sellers.
Topics: know, fba, marketplace, sellers, billion, amazon, sales, thirdparty, respondents, merchants, fbm. -
Facebook Will Limit Data Available to Advertisers
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Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook.
Topics: user, information, facebooks, providers, changes, facebook, available, limit, targeting, data, thirdparty, advertisers. -
Feds arrest former Amazon employee after company reported him to FBI for fraud
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Amazon today disclosed that a former employee has been arrested for committing fraud against the online retailer. The company says it reported Vu Anh Nguyen to the Federal Bureau of Investigation in July 2020 for falsely issuing refunds to himself and his associates for products ordered on Amazon.com. The U.S. Dept. of Justice on Friday […]
Topics: wire, fraud, refunds, feds, amazon, reported, company, fbi, items, thirdparty, involved, arrest, employees, scheme, employee, nguyen. -
First vs. Third-Party APIs: What You Need to Know
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Have you ever wondered how Google Maps is able to deliver relevant information depending on your location? Or, alternatively, how Hotels.com knows when a random hotel in Austin, Texas has a specific room available?
Topics: need, know, party, youre, apis, thirdparty, api, developing, integration, vs, resources, business. -
First-Party Data: How You Can Optimize Your Ads Targeting By Relying On Yourself
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“No one knows your customers better than you do.” We’ve all heard this old adage before, but it has never been truer than it is now.
Topics: audiences, create, ad, targeting, firstparty, relying, ads, audience, thirdparty, data, specific, optimize, information. -
Former Amazon Exec on Maintaining Brand Control
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James Thomson spent six years as head of Amazon Services, which recruits sellers to Amazon’s marketplace. He is now co-founder and partner of Buy Box Experts, a consultancy, and co-founder ...
Topics: exec, amazon, brands, marketplace, buy, product, control, going, book, thirdparty, maintaining, sell, brand. -
Gome flagship store launches on JD
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A Gome flagship store has launched on JD, giving the Chinese home appliance retailer access to JD’s more than 360 million active annual customers.
Topics: store, jd, flagship, online, launches, jds, platform, thirdparty, gomes, chinese, gome, launch. -
H&M expands its marketplace offering
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H&M’s marketplace strategy is bearing fruit, according to CEO Helena Helmersson. The Swedish fashion giant is opening its doors to include more third-party brands.Helmersson shared this information with Reuters after the publication of new figures. H&M’s revenue is on the rise, with a growth of 9 percent compared to the…
Topics: marketplace, hm, fashion, swedish, brands, strategy, slightly, profitable, offering, including, hms, thirdparty, expands. -
How Cookie Laws Impact Commerce
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Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone.
What's all the fuss about? Third-party cookies are due to be phased out. This is a significant change in how the internet and digital commerce operate. With 76% of online consumers now more concerned about their privacy than ever before, it's no surprise that companies have recognized it's time for a change.
Where this will end, who will win, and how customers will react is still very much up in the air. This post will talk about what cookies are, how the upcoming changes might impact your eCommerce brand, and what you can do to be best prepared for the inevitable future.
What are Cookies?
A cookie is a small piece of data (usually a text file) that websites place on your device when browsing the web. There are three kinds of cookies, each with specific functions.
First Party: It can help set preferences, store your account details, remain logged in, or keep items in your card. These are not shared with other third-party sites; this is important and the key to preparing yourself for the cookie-less future. Read on to the end of this post to learn how.
Second Party: information is exchanged between parties, much like attending a conference, and a marketer gets the list of attendees to target their advertising to relevant users better.
Third-Party Cookies: These are cookies from a domain that track usage elsewhere on the internet. They are tremendously valuable for advertising & retargeting. When you get the ads on Instagram for something you just looked up in your browser, third-party cookies are what make that possible.
There are two main buckets where these third-party cookies are relevant to commerce.
For advertising: think of an extension of what you already see when you browse for something on your tablet and get an Instagram ad on your phone. They have the link in the system to identify the same user, which makes a lot of ad-tech companies valuable in terms of their targeting. Increasingly, there are clever ways around this to build a system-wide id for a user that isn't cookie-based.
For Personalization: Cookies power things like the suggestions on amazon of 'what customers also bought' or your recently viewed items. The majority of those are cookie-based, with some obvious moves away in preparation for the end of cookies.
So, what's changed now? Simple, new cookie laws like the EU Cookie Law or California Privacy Law (CCPA) are outlawing some practices and standardizing the rest have driven companies to recognize they need to give some privacy back to their users.
The End is Near: The End of Third-Party Cookies
Third-party cookies are going away in 2023. Google announced that it would no longer use or support third-party cookies for tracking. Some companies, like Firefox, have already built-in these 'don't track' flags to their browsers.
In addition, we now have Apple's IDFA, the iPhone update that allows users to tap 'ask app not to track' pop-up you've undoubtedly seen if you use an iPhone. The rest are likely to follow suit in a bid to gain back the trust of their users and comply with privacy laws. They have also committed to not building a system that mimics the identification capabilities of a third-party cookie.
The Wisdom of the Crowd - FLoC
There are numerous companies already making solutions for the end of third-party cookies. While no customer data platform has emerged as clear dominant force yet, they effectively offer the same promise. An anonymized, centralized data store that can model what a customer's interests are and what they might do next.
Let's look at an example, Google's FLoC (Federated Learning of Cohorts), an API that Google intends to use as a Chrome extension. Chrome has an anonymized database of browsing habits but does not tie back to an individual. However, they do know you may have visited cooking blogs, for example.
When you visit cooking blogs, you might be likely to follow that up with buying new set of pans. These intent signals are gathered together to create a 'cohort.' People in a particular cohort are likely to have similar interests, leaving a relatively good bet on what type of advertisements may be most relevant.
So, your inbound marketing funnel will remain active, although somewhat stymied as this transition is in full effect. There will likely be a significant shift in what technology powers the most popular ad platforms and thereby how much targeted advertising will cost. The likely scenario is a fragmentation of advertising capabilities with a few more prominent platforms emerging as the dominant players to create products like FloC.
GDPR compliance was likely only the beginning. With new cookies laws being drafted up by the world's governments, compliance is a crucial problem to solve in the evolution of the internet. FLoC and similar solutions will not be the end; there will be more innovation and improvements in how digital advertising will work in the future. Being prepared for the change is half the battle. Learn how you can future-proof your eCommerce store here.
Interested in Learning More About Elastic Path Commerce Cloud?
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What Can You Do to Prepare Your Commerce Platform?
1. Focus on building your brand identity and audience. Some key areas include social, giving exclusive discounts, communicating with your audience, building a community of users or customers. Zero-party data: ask your customers.
2. From what they are looking for to what they read or are concerned about. Your brand can leverage this data to approximate an intent signal. Numerous companies are starting to focus on this as a personalization engine for eCommerce websites.
Being able to test and leverage these capabilities will become increasingly important. Don't settle for what Salesforce or other commerce platforms deem 'good enough'; equip your eCommerce stack with the flexibility needed through a Composable Commerce solution.
3. First-party data, you will still be able to identify and personalize a website if you have anonymized first-party data. Delivering value for the exchange of users' data is critical here. It is crucial to have a strategy around what can build value for your customers while keeping trust intact to encourage them to opt-in to first-party data. This will also be a valuable source for cohort matching; the better you know your customers from first-party data, the better match you will likely get on ad platforms like Google or Facebook.
4. Opt-in data sharing: returning value to your customers by offering one-time cart discounts, first-time visitor discounts, loyalty bonuses, subscriptions, members-only stores, etc., are all going to become increasingly important to the performance of your eCommerce store.
These strategies can be tiresome to execute with rigid antiquated eCommerce solutions, for an easier, more flexible, and quicker way, check out our Catalog Composer, which allows you to create specifically tailored, unlimited catalogs with ease. Also, check out our latest release of merchandising capabilities that make it easy to set up these offers and prepare yourself for the cookie-less future.
5. Having a trusted partner for your brand to guide you through this evolution and ensure your eCommerce stack is ready for the change. The flexibility of a Composable Commerce solution is the best bet to leverage the latest and greatest in technical capabilities. Learn more here.
6. Click attribution is still viable. You may not be able to advertise directly to someone who visited your competitor or showed interest in a category of products your brand manufactures. But, you can still tell how people are using your website, their path to purchase, and generally what they did on your website.
Being able to change and optimize the experience for your customers rapidly is paramount. A Headless microservices solution like Elastic Path is more valuable now than ever before when compared to a traditional monolith that will slow your ability to optimize and innovate.
Prepare Now for Your Brands Future Success
In summary, third-party cookies are going away, and you need to be prepared. Remarkably, only 8% of markets said they were ready for the cookieless future.
With the inevitableness of the eCommerce world-shifting with the end of third-party cookies, your brand's best move is to prepare to make drastic changes if you are running an old eCommerce solution. A Composable Commerce offering is an excellent option to be in a position to innovate and experiment as new technologies become available.
Equally important is your brand's strategy for telling a compelling story, building a unique brand identity, developing an engaged customer base, and having a strategy of how you can leverage the data available to you to continue to grow revenue.
Topics: impact, thirdparty, end, brand, cookie, ecommerce, commerce, likely, companies, cookies, laws, customers, data. -
How To Choose an Ecommerce Fulfillment Service
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If you're reading this blog post, you'll know that there are many challenges to running your own online store; one is handling the storing, packing, and shipping of your products. When you’re still a tiny business selling products from your…
Continue reading How To Choose an Ecommerce Fulfillment Service
Topics: thirdparty, choose, inventory, order, orders, business, service, youre, ecommerce, shipping, fulfillment. -
Italy fines Amazon $1.3 billion for abusing its market position
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Italy’s competition authority announced that it had fined Amazon €1.129 billion, or roughly $1.3 billion at today’s exchange rate. According to the antitrust watchdog, Amazon has abused its dominant market position and pushed third-party sellers to use the company’s logistics service Fulfillment by Amazon (FBA). The Italian authority, the Autorità Garante della Concorrenza e del […]
Topics: sellers, gmbh, amazon, techcrunch, position, billion, buy, box, italy, abusing, amazons, woltu, market, fines, service, thirdparty, fba. -
Kooomo Review: Future Ecommerce Today
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This Kooomo review takes a look at all the critical features that principally set it apart from the rest, the pricing structure for different types of users, and finally, overall suitability Commercial transactions conducted electronically over the web. That’s the…
Continue reading Kooomo Review: Future Ecommerce Today
Topics: review, kooomo, business, thirdparty, platform, users, future, ecommerce, online, system, today, management, thats. -
Largest marketplace sellers account for 88% of GMV
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Large marketplace sellers play an essential part on online platforms. They contributed 88 percent of marketplaces’ Gross Merchandise Value during the first quarter of this year. But small and medium-sized sellers are on the rise: they doubled their contribution in that same period and even tripled in the past year.… Continue reading
Topics: largest, gmv, online, retailers, marketplace, marketplaces, seller, ecommerce, account, payment, thirdparty, sellers, whitepaper. -
Marketplace platform Mirakl raises $555 million at $3.5 billion valuation
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French startup Mirakl has closed a new Series E funding round of $555 million. Following this round, the company is now valued at $3.5 billion. Mirakl helps you launch a marketplace on your online store for your end customers or for your B2B clients. It’s a software-as-a-service marketplace, meaning that Mirakl manages the marketplace for […]
Topics: valuation, platform, techcrunch, round, team, million, billion, online, marketplace, thirdparty, youre, stores, raises, mirakl, funding, sellers. -
Marketplaces Are Taking Over Ecommerce. Here's What Retailers Can Gain by Joining the Movement Now.
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It's not too late to transition to the marketplace model. In fact, it's even more advantageous during moments of economic uncertainty. Here's why.
Topics: marketplaces, thirdparty, enterprise, model, transition, product, retailers, marketplace, economic, operator, spending. -
MediaMarkt: third-party sales worth 137 million euros
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MediaMarkt is experiencing substantial growth with its marketplace. In the past fiscal year, third-party revenues more than doubled to 137 million euros. Over the next three years, external trade volume is expected to reach 750 million euros.This information comes from Ceconomy’s publication of its figures for the fiscal year 2022/2023.…
Topics: significant, revenue, thirdparty, share, euros, sales, fiscal, marketplace, mediamarkt, online, million, worth. -
Mirakl Connect lets sellers list products on multiple e-commerce marketplaces
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Mirakl is launching a new product called Mirakl Connect. As the name suggests, this central dashboard lets you control which marketplace you’re working with, and which seller you want to list on your marketplace. Mirakl is a French startup that recently raised a $70 million funding round. The company works with e-commerce platforms so that […]
Topics: lets, list, ecommerce, connect, company, products, techcrunch, marketplaces, multiple, thirdparty, marketplace, sellers, mirakl. -
Mirakl raises $70 million to manage the marketplace of your e-commerce website
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French startup Mirakl raised a $70 million funding round. Bain Capital is leading the round, with existing investors 83North, Felix Capital and Elaia Partners also participating. If you’ve bought a few products from a third-party seller on an e-commerce website that isn’t Amazon or Alibaba, chances are you’ve used Mirakl in the past. The company […]
Topics: website, marketplaces, million, manage, raises, round, marketplace, sellers, ecommerce, thirdparty, startup, company, mirakl, product. -
New U.S. Regulations on Counterfeit Goods Target Marketplaces
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On January 24, the U.S. Department of Homeland Security issued a report signaling the federal government’s intention to crack down on ecommerce sales of counterfeit goods. In the report, the federal government all but declares that ecommerce is a threat to national security.
Topics: regulations, fake, target, counterfeit, amazon, thirdparty, marketplaces, ecommerce, sellers, report, products, goods. -
News Cart for March 13th
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Hello! We’ve noticed your News Cart temporarily abandoned you. Fear not: It’s back! We’re resurrecting our biweekly e-commerce news roundup to serve you even more business-related tidbits than you already consume. Please enjoy this ECF News Cart for March 13th, 2019: Subscribe: iTunes | Stitcher In the News: Amazon Cracks Down on Counterfeit Products and [...]
Topics: thirdparty, cart, members, member, amazon, ecf, 13th, treasurer, tax, sellers, ecommerce, wto. -
Otto sales partners generate revenue growth
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Otto expects slightly higher revenue for the upcoming year-end period compared to the same period last year. According to CEO Marc Opelt, the platform model is the “key growth engine” of the online department store.Opelt describes himself as “cautiously optimistic” about the sales results at the end of this challenging…
Topics: trading, thirdparty, slightly, sales, generate, partners, period, online, revenue, zalando, otto, growth, platform. -
Prime Day Recap: Lessons Learned in Keeping Customers for Life
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How to make the most of peak days and keep the new customers they bring
Topics: customers, prime, business, sales, small, amazon, learned, shoppers, recap, thirdparty, revenue, retailers, lessons, life, keeping, day. -
Restaurant search engine FoodBoss adds support for direct delivery from restaurants
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FoodBoss aims to be something like Kayak for online food ordering — the place where you can search across different service and apps to find the lowest prices and fastest delivery times. One limitation, however, is the fact that the service was limited to third-party services like Uber Eats and Postmates, with no way to […]
Topics: order, engine, delivery, ordering, support, service, dibenedetto, thirdparty, restaurant, search, services, direct, foodboss, restaurants, adds. -
Sales Home24 marketplace over 100 million euros
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Third-party sellers on the curated Home24 marketplace have generated more than 100 million euros in sales. The marketplace was launched in 2022. Since then, the marketplace has grown steadily. Home24 is a home and living ecommerce platform, based in Berlin. It has a product range of more than 250,000 products…
Topics: range, launched, marketplace, euros, sales, products, million, curated, company, thirdparty, product, sellers, home24. -
Shopify Subscriptions App Review: The Complete Guide
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In this Shopify Subscriptions app review, I’ll be taking a comprehensive look at Shopify’s new native solution selling “subscriptions” to customers online. Before 2024, if you wanted to update your business model to sell subscriptions (and earn recurring revenue), you…
Continue reading Shopify Subscriptions App Review: The Complete Guide
Topics: review, shopify, need, complete, solution, app, payment, customers, thirdparty, subscription, subscriptions, guide, store. -
Shopify opens up more third-party payment methods
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Shopify has revealed its new Payments Platform. It’s a way to integrate third-party payment gateways into Shopify Checkout, so merchants can add them as payment options for their customers. The payment gateways can be created as Shopify apps. The new Payments Platform was announced by Shopify during it annual Shopify… Continue reading
Topics: gateways, whitepaper, payment, methods, banking, merchants, checkout, thirdparty, opens, platform, online, payments, shopify. -
Stockly lets e-commerce websites sell out-of-stock items from a shared inventory
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Meet Stockly, a French startup that keeps the inventory of various e-commerce websites in sync. When you see an out-of-stock item on an e-commerce website, chances are you leave that website and try to find the same item on another site. If you operate an e-commerce website, Stockly lets you sell items even when they’re […]
Topics: ecommerce, techcrunch, outofstock, website, startup, thirdparty, sell, items, shared, inventory, supplier, websites, specific, different, stockly, item, lets, various. -
Suma Brands raises $150M to acquire more third-party brands for its Amazon roll-up play
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Amazon has become a lynchpin in the e-commerce machine over the years in part because it’s a site we consumers can visit to buy just about anything we want — sold either by Amazon or its 5 million+ third-party merchants — and easily get it delivered to our homes. But the system is not completely […]
Topics: scale, big, 150m, ecommerce, thirdparty, raises, rollup, space, savage, techcrunch, acquire, play, led, brands, amazon, suma. -
Target announces launch of its curated, third-party marketplace, Target+
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Target this morning announced Target+, a new initiative designed to expand the assortment on Target.com with merchandise from third-party sellers. But unlike with Walmart and Amazon’s marketplaces, Target is taking a more curated approach as to how sellers will be added to its program. The retailer says it’s starting with “thoughtfully selected” additions in areas […]
Topics: stores, products, target, items, announces, marketplace, marketplaces, merchandise, launch, amazon, curated, walmart, thirdparty, sellers. -
The Death of the Third-Party Cookie: What Marketers Need to Know About Google's 2022 Phase-Out
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What do marketers and Sesame Street monsters have in common? They LOVE cookies.
Topics: advertising, cookie, death, thirdparty, user, need, phaseout, web, data, privacy, know, cookies, googles, marketers, google. -
The Latest Changes to the Instagram API, Explained
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You may have noticed some changes in Instagram over the past year or so. For instance, the fancy new API for iMessage that autoplays Bachelor in Paradise commercials you send to your friends. Or the option to “Tag a Business Partner” when you open a story feature. To know more about why some of your third-party apps aren’t working, or what a “Graph API” is, we have the latest changes to Instagram’s API, explained.
Topics: changes, account, instagram, app, instagrams, facebook, api, explained, access, latest, thirdparty, business, apps. -
The Trade-offs of Third-party Add-ons
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Third-party apps and add-ons can enhance an ecommerce platform. Examples include exit popups, customer reviews, product recommendations, and marketing automation. But third-party add-ons can create more problems than benefits.
Topics: performance, speed, improve, addon, site, slow, experience, create, thirdparty, tradeoffs, addons. -
Thrasio raises $750M more in equity for its Amazon roll-up play
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The Amazon Marketplace roll-up play is well and truly underway. In the latest development, Thrasio — one of the biggest and earliest movers in the market to consolidate third-party sellers on the platform, with the promise to provide better economies of scale to manage and grow those businesses — announced that it has raised another […]
Topics: thirdparty, sellers, rollup, thrasio, play, equity, 750m, number, funding, raises, techcrunch, amazon, million, billion, round, products. -
To fight fraud, Amazon now screens third-party sellers through video calls
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Amazon is piloting a new system aimed at validating the identify of third-party sellers over video conferencing, the company announced on Sunday. The technology is a part of a series of seller-verification processes that Amazon uses to combat fraud on its platform, which the company claims stopped 2.5 million suspected bad actors from publishing their […]
Topics: calls, screens, products, including, video, account, amazon, verification, fight, fraud, sellers, seller, thirdparty, techcrunch, conferencing. -
U.S. Government and 17 States Sue Amazon Over Alleged Anticompetitive Practices That Led to Higher Prices for Consumers
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The FTC and state attorneys general claim that Amazon has used its dominant position to favor its own products and services, which has harmed third-party sellers on its platform.
Topics: greater, competition, prices, khan, sue, amazons, thirdparty, antitrust, ftc, amazon, states, used, sellers, concerns. -
UK-based Heroes raises $200M to buy up more Amazon merchants for its roll-up play
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Heroes, one of the new wave of startups aiming to build big e-commerce businesses by buying up smaller third-party merchants on Amazon’s Marketplace, has raised another big round of funding to double down on that strategy. The London startup has picked up $200 million, money that it will mainly be using to snap up more […]
Topics: funding, rollup, buy, techcrunch, marketplace, companies, thirdparty, raises, ukbased, merchants, million, tech, amazon, brands, ecommerce, 200m, heroes, play. -
Unriddled: A Secret Google Memo, Alexa Microwave, and More Tech News You Need
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"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained.
Topics: alexa, search, secret, week, facebook, unriddled, feature, memo, google, microwave, read, app, tech, users, thirdparty, need. -
What Google Chrome FLoC Says about Targeted Ads
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A proposed alternative to third-party cookies may provide insights into the future of targeted ads. Modern digital ad targeting relies on individual and personal information. An online retailer, for example, can use networks such as Google or Facebook to target potential customers.
Topics: privacy, web, ads, advertisers, thirdparty, targeting, chrome, advertising, browser, google, floc, targeted. -
What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]
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Every week, I use LinkedIn to talk about current events and connect with other content creators.
And I'm not the only one. In fact, LinkedIn has nearly 700 million active users and has become one of the top social media platforms.
Topics: live, linkedin, audience, streaming, strategy, thirdparty, tool, social, marketing, virtual, events, leverage, stream. -
What is the Cost of Headless Commerce?
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When talking to brands about the benefits of Headless Commerce, one of the most frequent questions, and often the first, is "how much does it cost?"
Spoiler: Before a commerce vendor understands a brands goals and roadmap, the answer is almost guaranteed to be “it depends”. Understandably, brands evaluating commerce platforms are frustrated with "it depends." The truth of the matter is, there isn’t a better answer until knowing more about your brand’s needs and ambitions. This post will summarize what "it depends" on and how a few key areas influence the total cost:
Subscription license fees and how it varies
The 'types' of Headless Commerce platforms available and how they impact the cost
Implementation & re-platforming costs
The Variable Cost of Headless Commerce
Headless Commerce vendors generally have a similar cost structure. While these vary slightly across vendors, usually, our customers don't view these as a significant factor in choosing which Headless Commerce platform is best suited to their needs.
Generally, the subscription license cost is based on how much merchandise is sold in a store. Gross Merchandise Volume (GMV) based costs are now standard. They range from a fraction of a percentage point to a few percentage points (0.3% - 3%) of GMV, depending on each contract. Usage-based costing is by no means a new cost structure; other SaaS solutions have a similar system - cloud computing is a good example.
The other alternative to volume-based pricing is based on the number of orders processed; this alternative is less common since the average order value can vary drastically from one brand to the next. At Elastic Path, typically, the costs start from 50,000 USD/ year and increase based on your transaction volume. The benefit of this pricing structure is the economies of scale, where your unit costs will be cheaper at $1 Billion in order value versus order value of $10 Million.
The most critical piece in evaluating what eCommerce solution to buy is comparing Headless Commerce costs compared to traditional monolithic solutions. No surprises here, Headless Commerce is usually cheaper - especially in the long term- than a conventional monolithic platform like Magento, Salesforce Commerce Cloud, or Shopify. For a more detailed look at the cost implications, please read our guide on the Total Cost of Ownership.
Beyond the subscription license cost for your core commerce platform, the licensing of third-party subscriptions could also be significant. With modern Headless Commerce solutions following a composable approach, brands can pick which third-party technologies they need to address their commerce goals. Typically, these include connecting the core commerce engine to third-party Search, Content Management Systems (CMS), Order Management Systems (OMS), enterprise resource planning (ERP) tools, personalization, tax & payments.
Each of these services will come with its own costs that must be evaluated with each vendor. Ultimately your total cost for third-party solutions will depend on what back-end solutions your brand needs to achieve its commerce experience goals.
Interested in Learning More About Elastic Path Commerce Cloud?
Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform.
See the Future of eCommerce
Types of Headless Commerce & Their Costs
Headless Commerce solutions can be broadly categorized into two main buckets. 'Retrofitted Headless' and Microservices-based Headless Commerce. In a nutshell - 'retrofitted' Headless solutions were built upon the older monolithic solutions, where the 'head' or front-end has been separated. This allows brands to create better customer experiences since they are no longer bound by only what is available out of the box from a monolithic solution. The drawback of these types of Headless Commerce solutions is that the back-end is still 'tightly-coupled,' where each component is interdependent, resulting in more costly and difficult customizations.
In contrast, Microservices-based Headless Commerce solutions are designed so each 'service' or component that makes up a complete solution can function independently and instead 'talk' to each other through APIs. This means that the whole solution is easier to customize and add to in the future as the brand's needs or their customer's needs change.
For a more detailed comparison between the two types, check out our headless vs retrofitted post here.
There are a few key factors at play when it comes to the costs:
Microservice-based Headless Commerce allows you to pick and choose the necessary pieces for your brand. Rather than paying for every feature in a 'retrofitted' Headless solution (due to their tightly coupled back-end architecture).
Future enhancements are cheaper to implement with Microservices-based Headless Commerce. This is primarily due to the lower 'effort' or developer hours needed to customize these solutions.
Microservices-based Headless Commerce is designed to work with the best third-party solutions available for a particular function. Search is a great example, where the capabilities of a monolithic solution will be dwarfed by those of a third-party solution whose sole focus is on this function. Not only are they functionally superior, but a Microservices-based approach negates the need to pay for both the 'out-of-the-box' & a better third-party solution.
Understanding what services your brand will need to achieve your eCommerce goals is crucial. Even with a Microservices-based Headless Commerce solution, these costs can sky-rocket for complex solutions that require several third-party integrations, each with its individual cost component.
Implementation & Re-platforming Costs
At this point, many brands have had to go through a re-platforming as they outgrew their initial solution or realized that their current system was not flexible enough to handle their increasingly complex eCommerce needs. These brands are painfully aware of how expensive a complete re-platform can be and would love to negate the need to do so again soon.
See how you can futureproof your commerce solution.
A significant portion of the cost of re-platforming is the implementation costs. Whether this is through a System Integrator (SI) or achieved by an in-house development team for brands equipped to do so, the majority of the resources spent in this effort are in the development. Although an SI will be more expensive when broken down into a per hour/ unit basis, it is critical to understand how it might impact your in-house development team's other priorities.
As with all other costs, the implementation costs will vary based on a few factors:
A phased vs. a full-scale re-platform. The time needed to have a portion of your eCommerce solution moved to a newer solution versus a full re-platforming can vary significantly. Many brands prefer to 'strangle' pieces of their solution as they go to keep costs and performance in check.
How much customization is required for your unique solution? Generally, it is easier and faster to customize a modern Microservices-based Headless solution. With a retrofitted headless solution, brands often have issues with higher-cost developer teams. Two contributing factors: the effort required to implement customization is higher. Sometimes, they need to know the old architecture of an existing solution (which can often be a scarce skill set).
Do you need to start from scratch, or does a similar implementation exist that can be 'tweaked,' saving hours of development and testing time? Check out our Hub of Pre-Composed Solutions™ that allows brands to launch in a matter of weeks, not months.
For a more in-depth understanding of eCommerce re-platforming, check out our guide.
Bringing it All Together
In Summary, your brand's Headless Commerce costs will depend on the factors outlined above. Your total cost will depend on how you choose to:
Volume (GMV) based subscription license fees for your core commerce platform along with individual third-party license fees for the entire composable commerce solution.
Your chosen type of Headless Commerce solution implies variance in customizations costs.
Implementation costs from SIs or in-house resources vary if it is a re-platforming and how you choose to transition to a modern Headless Commerce platform.
Ready for an estimate of Headless Commerce cost that addresses your brand's unique needs? Talk to us today to get started on your quote.
Topics: replatforming, headless, solution, solutions, costs, cost, commerce, microservicesbased, thirdparty, brands. -
What the Prolonged Reddit Blackout Could Mean for Marketers
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Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data.
Topics: platforms, mean, platform, blackout, thirdparty, organic, reddit, traffic, prolonged, marketers, reddits, running, companys, subreddits. -
Wholesum raises $50M Series A to roll up third-party sellers on e-commerce platforms
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As the boom of the e-commerce aggregator trend continues in Asia, South Korea, the fifth-largest e-commerce market in the world, is rolling up. Wholesum, a Seoul-based e-commerce aggregator, is jumping on the trend of larger firms buying up third-party merchants that would usually sell on e-commerce platforms like Amazon and eBay. The company said Tuesday […]
Topics: brand, 50m, global, ecommerce, south, roll, joo, platforms, raises, million, growth, techcrunch, sellers, series, wholesum, brands, thirdparty. -
Why Amazon is Poised to Further Command the Ecommerce Space
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The largest Internet company in the world has positioned itself to play a seemingly ever-larger role in online commerce, with its third-party sellers poised to take additional advantage.
Topics: products, brands, shoppers, consumers, ecommerce, space, sellers, online, amazon, command, thirdparty, wins, poised. -
Will Amazon’s Appstore Attract Indian Sellers?
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Amazon announced in August that its Marketplace Appstore has expanded to India, Europe, Japan, and Australia. The aim, Amazon stated, is to help sellers “identify trusted third-party applications that complement ...
Topics: amazon, thirdparty, marketplace, seller, amazons, india, apps, developers, help, sellers, attract, indian, appstore. -
WooCommerce Payments Now Supports Subscriptions
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Capture recurring revenue, set up payment plans, sell subscriptions, or offer weekly services all directly from your WordPress dashboard.
Topics: set, payments, subscriptions, payment, store, supports, thirdparty, recurring, subscription, dashboard, woocommerce. -
Zalando introduces fulfillment for third-party retailers
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Zalando launched ZEOS: a brand-new service designed to provide fulfillment solutions to fashion and lifestyle retailers. Zalando is now extending its logistic services to both affiliated and non-affiliated sellers. Zalando introducing ZEOS ZEOS stands for ‘Zalando E-commerce Operating System.’ It is a comprehensive platform offered by Zalando that allows sellers…
Topics: thirdparty, zeos, platform, solutions, multichannel, retailers, program, solution, fulfillment, european, zalando, zalandos, introduces.