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10 Best Social Media Organization Tips and Tricks for Managers - Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content.
Topics: best, posts, hubspot, requests, managers, content, tricks, media, team, post, tips, organization, create, social.
10 Do-it-yourself SEO Tips to Save Money - A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more.
Topics: keywords, pages, traffic, save, doityourself, research, tips, search, content, money, links, seo, organic, keyword.
10 Form Conversion Optimization Tips to Generate Better Leads - So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads.
Topics: optimization, forms, right, fields, better, conversion, visitors, need, leads, tips, generate, form, page, information.
10 Tips for Writing Stronger Copy That Sells - Check out these effective writing techniques from the new book, 'Content Is King.'
Topics: writing, content, pages, stronger, reader, readers, tips, sells, page, dont, work, tools, copy, website, sure.
10 Tips on How to Fight Burnout, According to Experts and Data - The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout.
Topics: according, data, technique, way, focus, tip, yoga, experts, fight, sleep, meditation, tips, burnout, help, work.
10 tips from Philip Kotler to get your message across to the people who do want to buy from you - This expert tells us what to add to this model to be successful in the age of e-commerce.
Topics: user, tips, right, experience, person, sure, philip, buy, product, tell, offering, shopping, kotler, message, remember.
11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO - As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
Topics: ceo, latelys, readers, grew, according, copy, writing, write, tips, conversion, content, dont, post, chernis, copywriting, revenue.
11 Skills You Need in the AI Era [Data + Tips] - “Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever.
Topics: ai, information, tools, tips, need, skills, era, right, work, ask, thinking, critical, data.
12 Tips on How to Become an Influencer [+Data] - The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you're probably wondering how to become an influencer.
Topics: media, youre, influencer, social, content, influencers, need, audience, create, data, tips, platform.
14 Essential Design Tips for Beginners: Transform Your Skills and Create Stunning Graphics - From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day.
Topics: youll, create, transform, stunning, skills, work, design, graphic, designers, learn, designer, space, tips, youre, graphics, beginners, essential, learning.
15 Facebook Ad Targeting Tips to Try in 2022 - More
Topics: facebook, options, ad, try, audience, audiences, ads, tips, target, specific, targeting, brand.
17 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates] - Creating a great PowerPoint presentation is a skill that any professional can benefit from. The problem? It’s really easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract from the fantastic content you’re sharing with stakeholders on your team.
Topics: select, create, templates, powerpoint, tips, choose, slides, slideshows, file, creative, click, slide, shapes, presentation.
19 SEO Tips Straight From the Mouths of HubSpot's SEO Team - HubSpot's monthly blog traffic flattened in 2017, and the culprit was relying on our intuition to determine our audience's preferences. We pivoted to organic search, which generated most of our traffic and propelled us past the plateau. In this post, we’ll outline the organic strategy that fueled our traffic boost and essential research insight and tips from SEO experts.
Topics: page, tips, team, pages, traffic, strategy, hubspots, site, keywords, mouths, straight, seo, blog, content, search.
20 Tips for Starting a New Job - Starting a new job? Then it's time to put your best foot forward.
Topics: need, manager, set, team, tips, day, help, job, starting, way, work, youre.
23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data] - Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder.
Topics: recipients, cta, image, blog, emails, add, images, rates, marketing, improve, clickthrough, data, hubspot, dont, text, open, email, tips.
25 Slack Tips to Make You and Your Team More Effective - Slack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the noise.
Topics: team, tips, using, slack, create, channels, effective, click, channel, specific, message, messages.
26 of the Best Brands on Instagram Right Now - Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand.
32 Free Advertising Tips for Your Small, Large, or Local Business - When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign.
Topics: social, tips, customers, audience, advertising, industry, small, create, free, offer, business, local, large, content.
41 Instagram Features, Hacks, & Tips Everyone Should Know About - Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab?
Topics: features, tap, icon, post, add, instagram, account, tips, profile, click, bio, hacks, know, posts.
5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips] - As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business.
Topics: data, tips, face, market, target, customer, audience, challenges, campaigns, understanding, researcher, content, marketers, success, audiences, social, marketing.
5 Networking Tips for Entrepreneurs with Disabilities - Running your own business can be a great career choice for people living with long-term disability or health condition.
Topics: disabled, great, tips, online, business, disabilities, events, entrepreneurs, disability, inperson, way, networking.
5 Tips for First-Time Food and Beverage Founders - Sanzo founder Sandro Rocco shares his inspiration for a sparkling water company, the mistakes he sometimes sees early founders make, and what he’s learned about the food and beverage industry.More
Topics: tips, flavors, shopify, used, grocery, sandro, started, product, beverage, selling, founders, food, firsttime.
5 Tips to Create a Linktree for Instagram in No Time - If you use Instagram, you might have seen the phrase “link in bio” before.
Topics: linktree, bio, links, profile, add, instagram, create, users, link, relevant, share, tips.
6 Time-Saving Tips to Know Before Starting a Side Hustle This Summer - Use these tips to save time and bypass the bottlenecks that entrepreneurs typically experience in the ideation stage.
Topics: ideation, experience, hustle, tips, know, starting, entrepreneurs, bottlenecks, save, bypass, world, typically, summer, things.
8 Must-Have Tips for Writing Landing Page Copy That Converts - Conversion copywriters -- the people who write landing page copy that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn't you like to have that skill?
Topics: copy, landing, tips, benefits, musthave, conversion, page, words, converts, customer, dont, writing, customers.
8 Networking Tips for LGBTQ+ Professionals at Conferences and Events - Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Topics: plan, share, professionals, conference, conferences, lgbtq, connect, tips, events, networking, clear.
8 Tips to Make the Most of Cyber Monday 2021 - As our shopping habits have moved online, so have our shopping traditions. While Black Friday is usually the biggest shopping…
Topics: online, tips, marketing, day, drive, customers, holiday, early, consumers, shopping, sales, cyber.
8 Virtual Interview Tips to Help You Get The Job - If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to a virtual interview. That's a huge accomplishment.
Topics: video, automated, answer, interview, sure, interviewer, dont, tips, job, interviews, youre, know, help, virtual.
9 Google Drive Tips You'll Wish You Knew All Along - If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. What’s Google Drive? a cloud-based app used for file creation, storing, sharing, collaboration, and a whole lot more.
Topics: files, wish, youll, file, drive, offline, knew, google, image, folder, icon, access, tips, click.
9 Tips on How to Leave a Job on Good Terms - At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key.
Topics: company, job, tips, team, leave, share, youre, youll, weeks, leaving, good, manager, terms.
AI Advertising: Pros, Cons, Tips & Examples - You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon.
Topics: creative, marketing, consumers, cons, ai, personalized, advertising, create, tips, pros, data, content, examples, ads.
Being a Digital Creator: Everything You Need to Know [+ Tips to Get Started] - More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we're going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation.
Topics: creator, social, digital, media, youre, niche, started, know, kind, goal, creators, tips, content, need.
Black Friday for Print On Demand Stores: Essential Tips and Strategies - Thanksgiving is fast approaching, and that means it's time for online store owners to prepare for Black Friday and Cyber Monday. As a print on demand store owner, you may wonder about the best ways to take advantage of the… Continue reading Black Friday for Print On Demand Stores: Essential Tips and Strategies
Topics: essential, customers, store, sales, tips, product, social, demand, marketing, stores, print, strategies, black, products.
Career Objective Tips To Get Your Resume Noticed [+ Examples] - Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression.
Topics: sales, role, company, objective, examples, noticed, career, position, job, experience, skills, tips, resume, abc.
Data-Backed Tips for Successful Hybrid Team Leadership in 2022 - According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021.
Topics: team, databacked, onboarding, report, teams, trust, leadership, tips, shows, employees, remote, hybrid, work, successful.
Data-Driven Decision Making (Research & Expert Tips) - In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively.
Topics: tips, research, making, decision, customer, sales, performance, campaigns, datadriven, service, expert, data, marketing.
Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips] - It's very easy to spot good leadership when it happens.
Topics: developing, leader, effective, manager, skills, help, good, team, tips, leadership, youre, leaders, expert.
Ecommerce Copywriting Guide: How to Write Copy that Sells - Don't let your copy let you down — your sales and revenue depend on it. Use these ecommerce copywriting tips for best results!
Topics: website, brands, product, brand, visitors, write, ecommerce, tips, sells, customers, best, copywriting, copy, language.
Ecommerce Hashtags to Use in 2024 (& tips on finding the best Hashtags) - Ecommerce hashtags are one of the most valuable tools store owners can use to boost their online research, brand awareness, and potential for growth. Yet many business leaders still aren’t taking full advantage of the benefits hashtags can offer.On Twitter… Continue reading Ecommerce Hashtags to Use in 2024 (& tips on finding the best Hashtags)
Topics: ecommerce, finding, media, tips, hashtag, business, help, hashtags, social, posts, tags, best, customers.
Email Marketing: The Ultimate Guide (+ Expert Tips) - Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently high. In 2022, Litmus found that the return could be as high as $36 for every dollar invested.
Topics: send, content, marketing, expert, ultimate, email, youre, tips, lead, emails, subscribers, marketers, guide, list.
Google Ad Grants: Everything You Need to Know (+ 10 Helpful Tips) - If you're a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants.
Topics: ad, google, tips, landing, helpful, keyword, users, grants, need, page, visitors, know, keywords, traffic.
Holiday SEO Tips to Increase Traffic During the Busy Shopping Season - A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
Topics: seo, cyber, product, black, traffic, website, keywords, keyword, holiday, search, tips, pages, google.
How Consumers Responded to Black Friday in 2022 [+ Holiday Marketing Tips] - According to the Bureau of Labor Statistics, inflation went up 8.2% between September 2021 and September 2022. As a result, experts theorized that this would take a toll on both retailers and shoppers.
Topics: brands, product, responded, marketing, black, ad, ads, deals, tips, holiday, video, content, consumers, online.
How Hubspot’s Social Team Prepares for the Holiday Season [+Tips You Can Leverage] - All right, so most of us haven't even picked out our Halloween costumes yet.
Topics: social, prepares, leverage, content, holidays, team, marketing, create, best, season, tips, holiday, media, hubspots.
How Nonprofits Can Use TikTok for Growth [Case Study + Examples] - TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay.
Topics: videos, case, audience, growth, tips, platform, examples, video, viral, organization, nonprofits, tiktok, content, dog, study.
How to Advertise on LinkedIn (+Research, Expert Tips) - LinkedIn is a highly valuable tool for networking with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a useful inbound marketing platform.
Topics: youll, youre, research, ads, create, ad, type, expert, linkedin, tips, advertise, audience, targeting, campaign.
How to Answer 'Tell Me About Yourself' Using 9 Tried-and-True Tips - The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked.
Topics: personal, skills, help, triedandtrue, work, tips, tell, industry, hiring, using, answer, right, content.
How to Ask for a Promotion [Expert Tips] - If you're reading this, you likely want to ask for a promotion but are unsure how to approach the topic. It makes sense because asking for a promotion can be nerve-wracking, but it's necessary for career growth.
Topics: ask, position, role, youre, career, tips, asking, company, manager, need, expert, promotion.
How to Avoid Burnout: 7 Tips + Signs to Look Out For - We've all had days where we struggle to get out of bed and start our day or when we're pushing through fatigue to execute a crucial project.
Topics: tip, avoid, lessard, work, goals, signs, burnout, job, days, tips, going, feel, look, doesnt.
How to Be an Effective Instagram Manager [Expert Tips] - Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it's safe to say your organization's audience is among Instagram's many users.
Topics: content, tips, help, consistent, brand, brands, media, audience, manager, effective, instagram, expert, social.
How to Become a Content Creator: 10 Steps - Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a content creator might just be the perfect avenue for you.
Topics: content, youre, come, industry, creators, creator, know, steps, successful, audience, tips.
How to Clean Up Your Desktop Icons for a Productive and Streamlined Workstation: 10 Helpful Tips - Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop.
Topics: tips, icons, click, helpful, files, clean, desktop, search, file, folder, windows, streamlined, mac, create, productive, wallpaper, workstation.
How to Create a How-to Guide: 21 Tips [+Examples] - The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I've had my fair share of experiences writing how-to guides for HubSpot over the years.
Topics: howto, help, guides, youre, writing, readers, create, guide, instructions, example, examples, tips.
How to Create an Email Newsletter [+Expert Tips & Checklist] - Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy.
Topics: email, content, tips, emails, template, marketing, newsletter, newsletters, text, expert, youre, send, checklist, create.
How to Get Followers on Pinterest: 25 Tips for 2022 - Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it's a crowded space, and the task of getting followers on Pinterest can feel daunting.
Topics: account, include, website, pinterest, users, followers, likely, pins, pin, tips, content.
How to Give a Great Presentation (+ Expert Tips) - In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event.
Topics: youll, expert, audience, points, presentations, presentation, questions, great, tip, slides, speech, tips, youre.
How to Make a Video on iPhone (Expert Tips) - It's an understatement to say that video is important to a successful marketing strategy. 92% of marketers report that videos give them a positive ROI.
Topics: need, film, record, iphone, videos, youre, dont, filming, tips, camera, expert, video.
How to Make an Ad: A 15-Step Guide [+Expert Tips] - Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising.
Topics: need, guide, youre, platform, help, tips, ad, campaign, online, 15step, expert, ads, advertising, text.
How to Mix Data Science and AI Without Expertise in Either (Expert Tips & Tools) - As a marketer, you‘ve likely noticed data’s importance in decision-making and strategizing. You're also probably tired of being bogged down with manually collecting and reporting data.
Topics: tool, tasks, expertise, expert, data, science, tools, tips, ai, marketing, users, intelligence, analyze, mix.
How to Network Effectively: 15 Tips You Can Start Using Today - “Networking” is a buzzword that many of us have a serious love/hate relationship with.
Topics: using, say, network, job, youll, ask, youre, conversation, follow, effectively, networking, today, person, tips, way, start.
How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content] - Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content.
Topics: tips, shared, spotlight, snapchat, content, snap, post, video, tap, engaging, videos, submitted, creating.
How to Rebrand as a Content Creator and Stay Relevant [Expert Tips] - When it comes to the term "rebrand," most people think of major company rebrands like Dunkin' or Lego. However, companies aren't the only entities that may find themselves in need of a change.
Topics: content, know, relevant, stay, tips, cruz, rebrand, anime, making, youre, audience, expert, la, creator.
How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools] - Many of us have been there with the cup of noodles diet when money is tight.
Topics: virtual, expert, events, free, tools, hubspots, run, tight, content, tips, ways, budget, campaign, way, marketing, youre, media.
How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas] - Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.
Topics: content, videos, help, tips, viewers, youre, channel, youtube, expert, channels, dont, software, start, ideas.
How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips] - In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
Topics: website, marketing, mustfollow, audience, customers, product, steps, way, business, brand, start, ecommerce, tips.
How to Take Smart Risks: 4 Tips From a Clean Hair Care Founder - Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk of starting a company, scored a partnership with Sephora, and secured an acquisition of her brand.More
Topics: briogeo, care, tips, clean, nancy, start, hair, going, founder, risks, company, shopify, nights, smart.
How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers] - Expression, passion, style, persuasion, authenticity.
Topics: client, questions, customer, customers, study, tips, project, company, turn, success, case, marketers, manager, hubspot.
How to Use Excel Like a Pro: 29 Easy Excel Tips, Tricks, & Shortcuts - Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically.
Topics: tricks, cell, sheet, formula, pro, cells, tips, shortcuts, example, columns, select, data, easy, excel, column.
How to Write a Blog Post Outline: A Simple Formula to Follow [+Tips from Our Blog Team] - What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice.
Topics: write, tips, twitter, blog, team, image, outline, strategy, post, gen, generate, images, create, simple, follow, formula, lead.
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy - Email marketing has come a long way in the past few years. More than 306 billion emails are sent and received each day. How can you write something that stands out?
Topics: marketing, lines, open, youre, email, line, subject, writing, copy, write, emails, compelling, clear, tips.
How to Write an Effective Email: 14 Pro Email Writing Tips - Writing compelling emails is a superpower that most professionals would love to have. Email is the most common form of professional communication, and sending bad emails can make or break your career.
Topics: sending, emails, writing, email, message, youre, help, subject, pro, tips, recipient, effective, write.
How to be a Good Leader [Research + Expert Tips] - Good leadership is vital for the long-term success of your organization.
Topics: leadership, leaders, leader, team, tips, expert, direct, research, members, good, positive, youre, work.
How to be a Great Coworker: 16 Tips and Tricks from HubSpot Insiders - If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same coworkers (give or take a vacation or two, of course). Therefore, if it isn’t already your top priority, being a great coworker definitely should be.
Topics: coworkers, great, coworker, tips, insiders, help, hubspot, work, youre, team, tricks, tip, feel, office.
HubSpot's Social Media Team Gives 5 Tips for Bringing Your Brand on TikTok - Taking the risk with any new platform is daunting. After all, no one wants to dedicate their time, energy, or budget into something with little return.
Topics: platform, bringing, brands, tiktok, gives, audience, content, tips, team, videos, hubspots, brand, youll, social, media, youre, nyst.
Instagram Shops: Tips and Strategies - Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
Topics: instagram, posts, shops, products, tags, users, features, view, pdps, product, tips, strategies, shop.
Interview Preparation Checklist: 18 Tips to Get the Job - You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared.
Topics: question, interview, position, youre, interviewer, job, company, checklist, tips, ask, youve, preparation, questions, long.
Letter of Interest Tips, Templates & Examples [A 2023 Guide] - In today's competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd.
Topics: templates, examples, tips, team, company, way, letter, guide, hiring, specific, role, manager, interest, youre.
Logo Color Schemes: 25 Examples + Tips From HubSpot’s Brand Team - Choosing the right logo color scheme for your brand can make a significant impact on memorability and awareness.
Topics: blue, scheme, team, black, hubspots, color, colors, schemes, tips, brand, white, logo, examples, green, red.
Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use - Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing.
Topics: machine, teams, marketing, ai, content, tool, examples, learning, customer, create, tips, data, tools, ml.
Making the Most of Electronic Resumes (Pro Tips and Tricks) - I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right.
Topics: work, making, ats, pro, resumes, tricks, electronic, keywords, tips, job, skills, content, resume, experience.
Marketing Without a Budget? Use These 10 Tactics [Expert Tips] - With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go.
Topics: tips, tactics, media, audience, budget, free, social, community, expert, customer, content, way, marketing, customers.
Reducing Busy Work: Tips & Tools for Marketers [+New Data] - The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work.
Topics: tool, todo, marketers, tools, tasks, marketing, busy, tips, help, reducing, data, work, tip.
Resume Tips to Get You The Job You Want, Straight from Recruiters - I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check.
Topics: resume, straight, hiring, using, sure, email, job, experience, tips, youre, recruiters, included, skills.
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google - If you've ever written a blog post before, you know how much time it can take.
Topics: tips, posts, search, rank, writing, keyword, write, blog, google, content, post, keywords, seo.
Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations - “Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.”
Topics: bgcgws, instagram, social, support, terri, brand, tips, organization, way, donor, line, relations, director, media, nonprofits.
TechCrunch+ roundup: Growth budgets, hiring tips, zero-party data Twitter Space - Are you curious about marketing with zero-party data? Join a Twitter Space with with Ben Parr, president and co-founder of Octane AI, tomorrow at 3 p.m. PST/6 p.m. EST.
Topics: twitter, budgets, wilhelm, results, growth, zeroparty, hiring, marketing, startup, founder, partner, space, techcrunch, data, startups, tips, roundup, alex.
TechCrunch+ roundup: Startup survival tips, content as a service, leading with transparency - Once investors started shaving value from high-flying stocks, it changed the game for early-stage valuations, says Navin Chaddha, managing partner at Mayfield.
Topics: survival, roundup, leading, wilhelm, service, private, techcrunch, miller, tips, content, slowing, ron, saas, alex, company, startup, transparency, ecommerce.
Technical Marketing: Best Practices and Career Tips - You'll need a solid technical marketing strategy if you sell a complex product or service.
Topics: products, technical, career, user, tips, industry, best, practices, need, marketing, skills, product, content.
The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples) - The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track.
Topics: interview, tips, help, experience, linkedin, examples, recruiters, youre, land, resume, positions, search, job, dream, process.
The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips] - 2023 was a whirlwind.
Topics: expert, expected, content, sales, team, challenge, tips, globally, overcome, marketers, teams, data, marketing, social, challenges.
The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips] - Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.
Topics: data, ai, media, posts, content, types, marketers, help, blog, tools, social, tips, aigenerated, audience, examples, marketing.
The Ultimate Guide to Internet Marketing [Data + Expert Tips] - Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet.
Topics: guide, email, online, media, data, social, tips, internet, expert, customers, content, marketing, ultimate, keywords, search, website.
Tips for Selling Ads in an Email List - Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips.
Topics: selling, ads, list, source, sales, tips, insert, newsletter, content, email, unsubscribes, valuable, advertisers, subscribers.
Tips for Showing Holiday Shipping Cut-Off Dates & Offers - Holiday shopping season is well off and running and before you know it, you'll need to calm the "will it get there on time?" fears of last-minute shoppers. Great online stores address this anxiety by making holiday shipping cutoff dates easy to find on home pages and product pages. Let's look at some examples and tips: Ulta provides a guide for addressing holiday shipping including package delivery times. Straightforward, uncluttered, and easy to find on their site: Similar to Ulta’s guide, Harry & David provides a clear call to action (CTA) linking to specific holiday gifts and an offer: American Eagle dedicates homepage banner space with a CTA to ensure timely delivery by the 24th: In a season rife with supply chain issues and a national labor shortage, some retailers are pushing gift cards and curbside pickup to assuage shipping anxiety. Curbside pickup service remains steady since the pandemic began, while other shopping behaviors have waned. Studies show curbside pickup, BNPL (Buy Now Pay Later), and BOPIS (Buy Online Pickup In Store) saw dramatic increase this year, with curbside up 190% in North America alone. Following holiday shopping behavior trends, top retailers encourage curbside pickup, in-store pickup, and third-party delivery options. Adding to the convenience factor, e-gift cards are promoted as an alternative since shipping is a non-issue, and it provides more flexibility to the receiver to pick out the perfect gift at their leisure. This retailer clearly states the terms of the “Christmas Delivery Guarantee.” Great use of the word deadline to convey urgency and the chatbot feature on the bottom right for shoppers who have questions in real-time. For those choosing to ship with USPS, they’ve put together resources under the Quick Tools tab to provide clear guidance on dates and services they offer, including at-home shipping labels and package pickup. Additional kudos for including gift-giving holidays such as Kwanzaa and Hanukkah. Best Buy offers their own Holiday FAQ linked from their homepage to address shipping and returns, and how to stay safe while shopping amid continued pandemic precautions: Another winner with Old Navy’s prominent, eye-catching holiday homepage messaging including a CTA to download their dedicated app for the best shopping experience: Target calls out their holiday price match offer, along with a link to a Holiday Best deals guide (smart copywriting!) For those selling handmade goods this holiday season, Etsy provides a comprehensive how-to playbook for managing orders and shipping: Shipping Cutoff Tips: Use clear wording like "Shipping Deadlines," "Shipping Cutoff" or "Order By December ___" rather than just "Shipping Details" or "Shipping Info." Make sure the information is easy to find on the home page and product pages. Include where you ship on your detail page. If different states or countries have different cutoff dates, make this clear. Clearly state any restrictions. If different products have different shipping times, make sure to make that clear. Include all shipping options: standard, expedited, and express. Remember that Christmas is not the only holiday of the season. Bonus: Offer a guarantee on your schedule. If the order arrives late, issue an e-coupon or gift card, and pay for shipping. Show holiday return policies on home page. Remind last-minute shoppers about electronic gift card options. Check out a complete list of shipping cut off dates (domestic and international) for major carriers.
Topics: shipping, delivery, offers, curbside, pickup, clear, including, different, provides, shopping, cutoff, showing, tips, dates, holiday.
Tips for Women Considering a Career in Tech - A little bit about me, I've known I've wanted to be in some sort of computer field since I was 12 years old. I got to visit my aunt for the summer and play Sim Farm (oh the good old days of games on floppy disks), and I was fortunate to able to take a few computer classes in high school (even in small town Saskatchewan). I knew I wanted to go to tech school (Sask Polytech), and be done with school as soon as possible to start working. I also organized a Women in Tech meetup group for a few years. I joined Elastic Path four years ago as a backend developer with the intent to become a manager. It was the culture and the interview process at the time that won me over. They'd done some research and made sure to have a female in all my interviews, even though they didn't have any female managers or developers at the time in order to have a more balanced representation. The team pulled out all the stops in my second interview to sell themselves and make an offer. And since then, they've supported me on my chosen career path. I've officially been in the tech industry for about 15 years (graduated in 2007)! And so I must of have some advice or experience to pass along right? Before You Decide to Start a Career in Tech 1) Have Thick Skin and Confidence As much as its hard to say this, you need to have confidence to know what you know, and push back when necessary. You need to pick your battles and draw lines and be able to say something if those are crossed. 2) Be True to Who You Are You get to choose if you want to wear makeup or not (I don't), or do your hair in more than just ponytails. And don't let them tell you, that you can't show passion and emotion. Men do it, so be ready to push back against if people try to criticize as you as "too aggressive" or "too emotional." 3) Understand the Differences in the Culture and Gender Research shows women are more likely to volunteer rather than be "voluntold", and even then it won't help with promotions (source). It's also helpful to be aware of the gendered ways we communicate. For example, the top three communication strengths for women in the workplace include reading body language and non-verbal cues, good listening skills, and displaying empathy; while communication strengths in men are physical presence and direct interactions (source). Interested in Learning More About Tech Careers? Discover unique opportunities at Elastic Path to start your tech career today, create an unforgettable experience, and invent the future of eCommerce. Go to Careers Before Getting Hired 1) Apply to Jobs Even if You Don't Have Experience for Every Requirement in the Job Posting. "Men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them" (source). If you have experience with some of the requirements, apply! And think about customizing your resume for the job you are applying for. 2) Negotiate Stand up for what you are worth and negotiate your salary, especially your starting salary. Know the job market, and just because you didn't check all the boxes (see #1) doesn't mean they shouldn't pay you. Especially the time of the Great Resignation, companies have to be competitive in a lot of aspects. 3) Trust Your Gut If you are interviewing somewhere and not getting a good feeling, definitely see that as a red flag. At interviews, people are probably on their best behavior, so if personalities aren't matching there's a good chance things will only get worse after you're hired. And remember, you're interviewing them as much as they are interviewing you. Also, check LinkedIn to see how diverse their current workforce is. If their current workforce isn’t diverse, prepare some questions to ask during the interview to address it. After Getting Hired 1) Negotiate Reminder to negotiate every pay cycle. And push for promotions. You are your best advocate. Keep track of what you've done and contributed and if you can equate that with ROI (return on investment), even better. 2) Find Allies on Your Team If you followed the previous advice of "trust your gut," there's a good chance that you find someone on the team to connect with who you can trust during meetings and other group settings. They can help back you up, and amplify your voice if people are interrupting you or not acknowledging your answers. None of these tips are really new, and there are many research papers and other articles that have been written about them, but hopefully this helps a few of you!
Topics: good, apply, job, experience, start, women, considering, career, tips, tech, school, trust, push.
Tips on Using AI for Influencer Outreach - According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size.
Topics: interested, content, influencers, followup, tips, recently, email, using, outreach, youre, ai, influencer.
What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips] - The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time.
Topics: traffic, wrong, businesses, inbound, content, need, expert, companies, results, tips, sales, work, marketing, didnt.
What is a Business Plan? Definition, Tips, and Templates - In an era where more than 20% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success.
Topics: plans, startup, plan, goals, company, business, financial, investors, templates, needs, tips, market, definition.
Which Social Media Channels See the Most ROI? [New Data + Expert Tips] - As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
Topics: video, roi, media, content, social, increase, facebook, tips, expert, marketers, ads, channels, data.
Why You Need to Create More Landing Pages [Data + Tips] - "I've already got some landing pages, so why should you make more?" That sounds almost as crazy as saying the question, “Well I've already got some leads, why should I get more?”
Topics: marketing, tips, business, pages, data, need, offers, different, create, landing, number, website, increase, youre.