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Top 2022 resources on tips

Best tips resource in 2022.
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10 Best Social Media Organization Tips and Tricks for Managers - Managing social media accounts for a brand is not easy – and one of the biggest challenges is organizing your social media content.
Topics: best, posts, hubspot, requests, managers, content, tricks, media, team, post, tips, organization, create, social.
10 Do-it-yourself SEO Tips to Save Money - A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more.
Topics: keywords, pages, traffic, save, doityourself, research, tips, search, content, money, links, seo, organic, keyword.
10 SEO Tips for Podcasts - Podcasts have gone mainstream — 37 percent of Americans over the age of 12 listen to at least one podcast per month. But podcasts are often poorly optimized for search engines. Drive more organic search traffic to your podcast with these 10 tips.
Topics: video, episode, topic, tips, site, episodes, seo, search, podcasts, listeners, links, podcast.
10 Social Media Trends Marketers Should Watch in 2022 [Data + Expert Tips] - Over the past two years, we've seen a shift in the way brands promote their products or services on social media.
Topics: expert, marketing, social, content, tips, brands, brand, media, watch, data, audiences, platforms, marketers, trends.
10 Tips for Parents Working From Home With Kids - Working from home can sound like a dream for many people. You get to enjoy more time in your house, you cut out the commute, and you get to see much more of your family. But the flip side has some not-so-dreamy realities, especially for parents having to balance work and childcare: a difficulty to focus; having to juggle work with looking after children and, in some cases, homeschooling them; blurry lines between work time and personal time, and kids lobbying for your undivided attention when you need to GSD.
Topics: tips, having, kids, office, work, need, parents, childcare, focus, youre, working, schedule.
10 tips from Philip Kotler to get your message across to the people who do want to buy from you - This expert tells us what to add to this model to be successful in the age of e-commerce.
Topics: user, tips, right, experience, person, sure, philip, buy, product, tell, offering, shopping, kotler, message, remember.
11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO - As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it.
Topics: ceo, latelys, readers, grew, according, copy, writing, write, tips, conversion, content, dont, post, chernis, copywriting, revenue.
11 Effective Marketing Strategies and Tips for Black-Owned Businesses - Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Topics: blackowned, product, strategies, website, businesses, marketing, mwangi, effective, owners, business, google, tips, customers.
11 Webinar Etiquette Tips for Presenters & Attendees - Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette.
Topics: email, attendees, tips, hosting, webinar, presenter, presenters, questions, presentation, loud, etiquette, live, audience.
12 Tips on How to Become a Manager: From 5 People Who Did - So, you want to become a manager. The million-dollar question is, how do you get noticed? Some say it's by taking on big projects. Others believe face-to-face interactions with upper management are key. The truth is, it's a combination of those two steps and many others.
Topics: tips, manager, simmons, youre, know, leadership, projects, levalley, say, team, think.
15 Facebook Ad Targeting Tips to Try in 2022 - More
Topics: facebook, options, ad, try, audience, audiences, ads, tips, target, specific, targeting, brand.
17 PowerPoint Presentation Tips to Make More Creative Slideshows [+ Templates] - Creating a great PowerPoint presentation is a skill that any professional can benefit from. The problem? It’s really easy to get it wrong. From poor color choices to confusing slides, a bad PowerPoint slideshow can distract from the fantastic content you’re sharing with stakeholders on your team.
Topics: select, templates, slide, creative, powerpoint, choose, tips, create, shapes, click, slides, slideshows, file, presentation.
19 SEO Tips Straight From the Mouths of HubSpot's SEO Team - Back in 2017, HubSpot experienced something that had never happened before — our blog's monthly traffic flattened. Even worse, it started to decline. So, after months of stressing over the mysterious cause of our blog's traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
Topics: team, pages, straight, strategy, site, mouths, seo, blog, organic, search, tips, traffic, page, hubspots, content.
20 Holiday Marketing Campaign Examples + Marketing Tips for 2021 - Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well.
Topics: commercial, opening, loved, holiday, tips, hinge, campaigns, season, ad, campaign, product, examples, marketing.
20 Tips for Starting a New Job - Starting a new job? Then it's time to put your best foot forward.
Topics: need, manager, set, team, tips, day, help, job, starting, way, work, youre.
23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates [+HubSpot Blog Data] - Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers' inbox clutter -- or worse, their spam folder. And then, when someone actually opens your email, they don't actually click through.
Topics: dont, tips, marketing, data, recipients, email, simple, rates, improve, images, mobile, text, add, link, clickthrough, emails, hubspot, open.
26 of the Best Brands on Instagram Right Now - Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand.
3 Marketing Tips to Increase Enrollment Rates for Pre-College Programs - It's tempting to copy and paste, but this summer is different.
Topics: precollege, school, enrollment, programs, marketing, increase, students, tips, email, program, rates, versus, summer.
3 Tips for Optimizing Your Ecommerce Marketing Strategy - Businesses have an opportunity to make hefty profits with the right techniques.
Topics: marketing, social, product, optimizing, making, email, posts, strategy, tips, sales, potential, ecommerce, customers.
3 Tips to Create a Brand Archetype for Your Business [+ 4 Examples] - When I start a TV show, I immediately try to identify each archetype.
Topics: archetypes, help, ad, business, create, brands, archetype, audience, youre, brand, tips, examples, craves.
4 Tips to Clean Up Your Customer Data - Old email addresses, duplicate contacts, misspelled names... these are the bane of your marketing and sales efforts. After all, your CRM and marketing tools are only as strong as the data you’ve got in them. If you have poor-quality data in your databases, you’re setting up to fail in your sales and marketing initiatives. Your customer data is the most valuable asset your organization has, so it’s important to ensure it’s serving your business’ bottom line as much as possible.
Topics: tips, marketing, crm, customer, contact, email, tools, information, contacts, clean, entry, sure, data.
4 Tips to Finally Shift Your Business to Make Money Online - The inventory-to-internet switch may seem like a completely new way of running a business –but it doesn't have to be.
Topics: clear, thats, social, phase, need, tips, money, online, launch, work, product, finally, business, shift, process.
4 UX Tips That Increase Conversions for Your eCommerce Business - We innovate by starting with the customer and working backwards. The focus is not the product, but the customer.” ~ Jeff Bezos You’ve been in eComm for a while now. You’ve probably read a bunch of articles on how to improve your store’s performance. And most of those articles on eCommerce UX focus on the […]
Topics: ecommerce, business, increase, sales, ux, conversions, customer, store, branding, products, product, thing, tips.
4 YouTube Trends to Leverage in 2021 [Data + Expert Tips] - In 2020, I looked up more recipes than I ever have. Mostly Italian if you're wondering.
Topics: youtube, tips, strategy, music, data, content, video, leverage, meneide, videos, shorts, expert, trends.
5 Contact Management Tips to Make Your Business More Productive - Proper contact management is essential to keep your business productive and organized. But while technology offers countless solutions to effectively manage contacts at scale, without good processes your contacts can get messy very quickly.
Topics: tips, right, different, contact, email, apps, business, contacts, need, productive, management, data.
5 Practical Tips For Small Businesses Making the First Steps Toward Ecommerce - It is crucial that large, medium-sized and small enterprises consider setting up an ecommerce platform in order to maintain a competitive edge within an already saturated industry.
Topics: businesses, store, youre, making, running, steps, business, marketing, tips, customers, successful, practical, small, productsservices, ecommerce.
5 Tips to Create a Linktree for Instagram in No Time - If you use Instagram, you might have seen the phrase “link in bio” before.
Topics: linktree, bio, links, profile, add, instagram, create, users, link, relevant, share, tips.
6 Steps to Reduce Your Bounce Rate [+ Platform-Specific Tips] - Your website's bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking anywhere else on your website – in other words, single-page visitors.
Topics: visitors, platformspecific, website, help, understand, steps, youre, rate, tips, email, content, page, reduce, bounce.
6 Tips to Start Your Million-Dollar Business From Scratch - You'll never build a seven-figure business if you don't take the first steps.
Topics: youre, create, youll, start, need, marketing, business, tips, sure, website, milliondollar, product, scratch.
7 Budget-Friendly Steps to Brand Your Business [w/ Expert Tips & Data] - In marketing, it seems like the word "brand" is used a lot — the leading brand, off-brand, personal brand ... you get the picture.
Topics: service, data, steps, audience, marketing, youre, w, content, way, expert, business, company, social, budgetfriendly, tips, brand, media.
7 Tips for Designing a Social Media Page That Stands Out - At least once a month, I discover a new brand and take a quick peek at their profile. Within a few seconds, I decide if I'll hit that "follow" button or exit the page.
Topics: videos, stands, social, brands, templates, media, design, brand, page, visual, colors, designing, tips, content.
7 Tips to Make Your Business More Organized - With the technological developments of the Fourth Industrial Revolution impacting how we all live, work, and relate to one another, a rapid pace of change is happening across all businesses.
Topics: tips, working, best, team, apps, business, tools, work, organized, processes, organization.
8 Holiday Marketing Campaign Ideas & Tips to Delight Your Customers - For many ecommerce businesses, the holiday season is the busiest time of year. Whether it’s freshening up your landing pages,…
Topics: tips, experts, campaign, holidays, dont, online, customers, customer, marketing, season, real, consider, brand, ideas, holiday.
8 Tips for Writing An Effective and Compelling Email - Have you ever had to hype yourself up to send an email? Because, same.
Topics: recipient, emails, tips, email, compelling, line, youre, write, subject, writing, message, sending, effective.
8 Tips to Make the Most of Cyber Monday 2021 - As our shopping habits have moved online, so have our shopping traditions. While Black Friday is usually the biggest shopping…
Topics: online, tips, marketing, day, drive, customers, holiday, early, consumers, shopping, sales, cyber.
8 Virtual Interview Tips to Help You Get The Job - If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to a virtual interview. That's a huge accomplishment.
Topics: video, automated, answer, interview, sure, interviewer, dont, tips, job, interviews, youre, know, help, virtual.
9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples] - In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don't experience too many lost-in-the-wood experiences, but I'm willing to bet you've felt disoriented on a poorly designed website.
Topics: navigation, breadcrumbs, html, examples, way, tips, users, pages, page, css, site, easier, navigate, breadcrumb.
9 Tips on How to Leave a Job on Good Terms - At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key.
Topics: company, job, tips, team, leave, share, youre, youll, weeks, leaving, good, manager, terms.
Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips] - Ah, Clubhouse versus podcasts — an age-old debate.
Topics: clubhouse, content, expert, podcasts, podcast, community, vs, data, podcasting, live, tips, audio, told, marketing, marketers.
Data-Backed Tips for Successful Hybrid Team Leadership in 2022 - According to Microsoft’s 2022 Annual Work Trend Index Report, 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021.
Topics: team, databacked, onboarding, report, teams, trust, leadership, tips, shows, employees, remote, hybrid, work, successful.
Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips] - It's very easy to spot good leadership when it happens.
Topics: developing, leader, effective, manager, skills, help, good, team, tips, leadership, youre, leaders, expert.
Ecommerce Copywriting Guide: How to Write Copy that Sells - Don't let your copy let you down — your sales and revenue depend on it. Use these ecommerce copywriting tips for best results!
Topics: website, brands, product, brand, visitors, write, ecommerce, tips, sells, customers, best, copywriting, copy, language.
Effective Holiday Email Marketing Tips to Help Spread Cheer This Season - The holiday season is a special time of the year and it’s an opportunity for email marketers to really shine.…
Topics: marketing, content, tips, software, holiday, campaign, season, emails, email, right, help, customer, customers.
Electronic commerce: 4 tips to boost your business on the internet - Although digitization is an advantage over businesses that only offer physical sales, various businesses face the challenge of making their e-commerce stand out and generate the expected results.
Topics: businesses, digital, customers, business, support, offer, experience, opportunities, data, commerce, internet, boost, tips, electronic.
Extra Crunch roundup: AI eats fintech, fundraising visas, no-code transition tips, more - Most American retail banks are designed the same way: Customers must pass several desks set aside for loan and mortgage officers before they can talk to a customer representative. I only step inside a bank a few times each year, but even pre-pandemic, I can’t remember the last time I saw someone sitting at one […]
Topics: roundup, transition, startups, data, fintech, numbers, tips, fundraising, visas, ai, eats, nocode, companies, growth, lot, extra, techcrunch, raised, tech.
Five Ways Omnichannel Marketing Can Help Your Business Thrive in 2021 - 2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…
Topics: omnichannel, shoppers, store, customers, need, tips, media, social, shopping, marketing, customer.
Holiday SEO Tips to Win Big on Black Friday & Cyber Monday - A holiday season wouldn’t be complete without some shopping. Whether it’s on Black Friday, Cyber Monday or throughout the holiday…
Topics: holiday, traffic, keywords, pages, tips, google, product, keyword, seo, website, search, cyber, black.
How COVID-19 Impacted Customer Service & What's Next [Data + Expert Tips] - We all know the importance of customer service for retaining customers and scaling a business — and it's only increasing in value over time.
Topics: support, team, tips, reps, pandemic, data, covid19, impacted, told, remote, expert, service, whats, teams, customer, customers.
How Google's Head of Startups LATAM Helps Brands Globalize Their Business [+Tips for Marketers] - Nike. McDonald's. Airbnb.
Topics: users, helps, startups, user, business, latam, youre, brands, barrence, market, marketing, globalize, marketers, local, international, head, product, tips, googles.
How Hubspot’s Social Team Prepares for the Holiday Season [+Tips You Can Leverage] - All right, so most of us haven't even picked out our Halloween costumes yet.
Topics: social, prepares, leverage, content, holidays, team, marketing, create, best, season, tips, holiday, media, hubspots.
How Nonprofits Can Use TikTok for Growth [Case Study + Examples] - TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay.
Topics: videos, case, audience, growth, tips, platform, examples, video, viral, organization, nonprofits, tiktok, content, dog, study.
How to Be a Good Manager [Data + Expert Tips] - Why do people really quit their jobs?
Topics: employees, tips, good, project, sales, manager, work, expert, help, data, direct, team, managers.
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips - Studies show that 76% of consumers research a business online before visiting in person. That means having a website is as necessary for companies today as having a phone number.
Topics: tips, content, steps, build, youre, site, amazing, website, domain, methods, cms, builder, page, hosting, easy, youll.
How to Clean Up Your Email List With These 5 Tips - Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and the average email open rate is 17.61%.
Topics: list, email, spam, clean, subscribers, rates, emails, remove, tips, inactive, lists.
How to Create a Picture Perfect Ecommerce Website With Product Photography - The human brain can process images in only 13 milliseconds — which means you don’t have much time to make…
Topics: product, options, mustfollow, light, images, camera, photos, products, youll, photography, tips, youre, tools, quality.
How to Do Crowdfunding in 2021: With Expert Tips and Examples from Successful Campaigns - Crowdfunding is a popular way to raise money and finance your next idea. But launching a successful crowdfunding campaign isn’t as easy as creating a Kickstarter page and waiting for the money to roll in. Use this guide to launch your next crowdfunding campaign the right way.More
Topics: need, media, campaigns, perks, youre, examples, campaign, backers, tips, successful, product, help, business, expert, crowdfunding.
How to Get Followers on Pinterest: 25 Tips for 2022 - Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it's a crowded space, and the task of getting followers on Pinterest can feel daunting.
Topics: account, include, website, pinterest, users, followers, likely, pins, pin, tips, content.
How to Make Your Emails More Interactive [Expert Tips + Examples] - As a Millennial, my experience with email has been quite interesting.
Topics: elements, email, users, interactive, expert, subscribers, day, marketing, tips, examples, emails, gifs, great.
How to Sell Videos Online: Essential Best Practices and Tips - From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique… Continue reading How to Sell Videos Online: Essential Best Practices and Tips
Topics: video, tips, website, online, essential, videos, content, tools, best, practices, sell, marketing, course.
How to Sell on Twitter With These 13 Tips - Connecting with your audience on social media might seem as simple as a post and a follow, but it’s actually a lot more complex.
Topics: media, tips, twitter, social, selling, profile, product, users, business, sell, tool.
How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips] - In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
Topics: website, marketing, mustfollow, audience, customers, product, steps, way, business, brand, start, ecommerce, tips.
How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers] - Expression, passion, style, persuasion, authenticity.
Topics: client, questions, customer, customers, study, tips, project, company, turn, success, case, marketers, manager, hubspot.
How to Use Excel Like a Pro: 19 Easy Excel Tips, Tricks, & Shortcuts - Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically.
Topics: cells, sheet, data, tips, cell, excel, pro, easy, column, columns, value, formula, tricks, example, shortcuts.
How to Work From Home: 24 Tips From People Who Do It Successfully - Working from home is awesome, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools and noisy machinery across the street.
Topics: youre, dont, successfully, office, youll, tips, start, work, working, day, stay, productive.
How to be a Good Leader [Research + Expert Tips] - Good leadership is vital for the long-term success of your organization.
Topics: leadership, leaders, leader, team, tips, expert, direct, research, members, good, positive, youre, work.
Increase Your Bookings: 13 Can’t-Miss Marketing Tips - No matter what you book — accommodations, classes, or sessions — you can sell out with the right marketing. Thirteen proven tips to grow fast!
Topics: site, content, social, cantmiss, audience, marketing, media, customers, tips, share, bookings, increase, information.
Instagram Shopping Playbook: 4 Tips to Make Your Content Convert - As of 2021, Instagram has 1 billion users worldwide. The platform has grown exponentially and has become a staple marketing…
Topics: instagram, product, tips, shoppers, learn, tag, success, tags, shopping, products, posts, playbook, tap.
Instagram Shops: Tips and Strategies - Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
Topics: instagram, posts, shops, products, tags, users, features, view, pdps, product, tips, strategies, shop.
Interview Preparation Checklist: 18 Tips to Get the Job - You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared.
Topics: question, interview, position, youre, interviewer, job, company, checklist, tips, ask, youve, preparation, questions, long.
Marketing 101: Top Ten Tips for an Effective Call-to-Action - Without clear, inspiring, and actionable directions for users, you could be missing sales. 10 pro tips to write better calls to action & boost conversions!
Topics: text, proven, better, create, cta, effective, ctas, lead, step, action, calls, amazing, dont, tips, free, youre.
Need a Catchy Online Store Name? Find Ideas With These Tips and Free Name Generators - A snappy, memorable brand name gives you an immediate advantage when you start your business—it makes your brand easy to remember and shapes the associations a customer makes with your products. Today, we’re sharing the key traits of catchy business names—along with a few modern examples.More
Topics: tips, business, store, domain, need, brand, shop, ideas, online, catchy, free, names, list, generators, generator.
Product Launch Plan: 17 Tips to Ensure a Seamless Launch - If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that.
Topics: work, tips, messaging, team, social, users, launch, product, ensure, youll, sales, seamless, plan, right.
Product Line Extensions: What They Are, Examples, and Tips for Forming Your Strategy - Looking to expand your product lineup? This 101 guide will walk you through examples and tips on creating an extension strategy, so you can reach a larger audience and increase revenue. More
Topics: brand, tips, forming, youre, market, products, extension, cocacola, way, examples, product, line, extensions, strategy.
Resume Tips to Get You The Job You Want, Straight from Recruiters - I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check.
Topics: resume, straight, hiring, using, sure, email, job, experience, tips, youre, recruiters, included, skills.
SEO Writing: 12 Tips on Writing Blog Posts That Rank on Google - If you've ever written a blog post before, you know how much time it can take.
Topics: content, page, keyword, search, post, seo, rank, tips, writing, blog, keywords, posts, google.
Should You Worry About YouTube AdBlock? 4 Tips for Video Marketers - Imagine watching the Super Bowl without any commercials — or driving through a bustling city with blank billboards.
Topics: audience, youtube, adblock, blockers, ad, users, advertising, marketers, marketing, video, worry, ads, tips.
Store Management Tips for Busy Entrepreneurs - Busy store? You can’t find more time in the day, but you can use it better! Get the inside scoop: store management tricks, hacks, & tools to boost efficiency.
Topics: tools, great, youre, busy, order, entrepreneurs, customers, store, tips, inventory, instead, emails, management.
TechCrunch+ roundup: Growth budgets, hiring tips, zero-party data Twitter Space - Are you curious about marketing with zero-party data? Join a Twitter Space with with Ben Parr, president and co-founder of Octane AI, tomorrow at 3 p.m. PST/6 p.m. EST.
Topics: twitter, budgets, wilhelm, results, growth, zeroparty, hiring, marketing, startup, founder, partner, space, techcrunch, data, startups, tips, roundup, alex.
TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study - Cargo ships are stacked up outside ports, and empty shipping containers are in short supply, as are the truck drivers who would take them to market. This is not the time for doing business as usual.
Topics: nfts, saas, techcrunch, marketing, growth, companies, alex, lowcost, report, business, holiday, wilhelm, startups, study, sprawl, tips, market, roundup.
TechCrunch+ roundup: Startup survival tips, content as a service, leading with transparency - Once investors started shaving value from high-flying stocks, it changed the game for early-stage valuations, says Navin Chaddha, managing partner at Mayfield.
Topics: survival, roundup, leading, wilhelm, service, private, techcrunch, miller, tips, content, slowing, ron, saas, alex, company, startup, transparency, ecommerce.
Ten Tips for Getting Started With Headless Commerce - Headless Commerce decouples the customer facing frontend presentation layer of your eCommerce experience, from the backend commerce engine. This decoupling provides an unmatched level of flexibility that enables you to make changes as your business needs change quickly and easily. Getting started with a Headless Commerce Approach can feel daunting, here are 10 tips to get you started. Evaluate if Headless Commerce Is Right for Your Business Key areas to consider: are you looking to create differentiated commerce experiences or are you happy with out-of-the-box pre-build experiences? Are you looking to be agile and optimize on-demand? Do you have a dedicated technicalteam or are you open to working with a Systems Integrator? Educate Your Team on the Benefits of Headless Commerce For many in your organization, Headless Commerce may be a new concept or their perceptions may be different than your own. By aligning on what it is, and the benefits, you can positively impact the adoption. Assess the Cost of a Headless Commerce Solution and Determine Your Budget There’s the upfront cost of a solution and there are additional factors that can impact cost such as reference experiences/themes of a website, implementation support, transaction/credit card fees, third-party integrations, hosting, etc. Learn more about total cost of ownership. Understand the Architecture of Headless Commerce Traditional monolithic platforms provide an all-in-one approach which differs greatly froma modern solution where the frontend “Head” is connected to the backend commerce functionality, through commerce APIs. You can see these differences demonstrated in the diagram below. Appreciate the Difference Between Retrofitted Headless Solutions and Headless Microservices Solutions A retrofitted headless solution is an all-in-one platform that ripped off the frontend and connected it with bolted-on APIs. Headless microservices solutions are natively built with APIs to provide flexibility on both the frontend and backend. Evaluate Frontend Options There are three main frontend “head” option types: frontend-as-a-service, digital experience platform, and custom build. Based on the size of your business, skillset of your team, number of products/stores, you will be able to determine which frontend type is best for you. Learn more about these options in the Getting Started with Headless Commerce Guide. Decide How You Will Implement the Frontend Depending upon the skillset and experience of your team, you may decide to utilize your in-house team, partner with an agency, or partner with a systems integrator. Do you have a partner of record? What technologies are you planning to integrate? What is your budget? Evaluate Options to Make Headless Commerce Easier There are a number of Pre-Composed Solutions™, pre-integrated business-ready solutions, available on the Composable Commerce Hub that make adopting headless commerce easier than ever before. Understand the Process of Migrating From a Traditional Commerce Solution to a Headless Commerce Solution Migrating off any platform comes with it’s own set of challenges, we’ve put together a replatforming guide to help you learn the process and we’ve included case studies for your reference to learn from our customers who have successfully replatformed. Assemble the Right Team to Support Your Headless Commerce Solution Due to the decoupled nature of Headless Commerce, having a dedicated frontend and backend team will be important if you would like to manage the solution in-house. For more information on how to get started with Headless Commerce, check out our comprehensive guide.
Topics: learn, team, solutions, cost, platform, frontend, commerce, solution, tips, getting, headless, started.
The Complete 2021 Guide to Preparing Your Ecommerce Store for Holiday Magic - The holidays are coming yet again. Last year, we were prepping for an unprecedented year. Many were spending holidays apart…
Topics: prepare, shopping, customer, steps, shipping, customers, holiday, sure, shoppers, products, experience, guide, tips, ecommerce, marketing.
The Optimal Instagram Story Dimensions [+ Tips for Best Quality] - New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices.
Topics: quality, photos, instagram, best, video, image, content, size, images, tips, videos, dimensions, optimal.
The Step-by-Step Guide to Instagram Live [+ Influencer-Approved Tips] - There are plenty of benefits for businesses to post Live videos on Instagram.
Topics: click, tips, influencerapproved, video, followers, screen, share, live, stepbystep, youll, videos, instagram, guide, youre.
The Top 7 Marketing Challenges Faced Globally in 2022 [HubSpot Data + Expert Tips] - Every marketer faces different challenges. And, ever since 2020, the ways we've had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before.
Topics: different, data, marketing, challenge, roi, marketers, faced, tips, content, website, team, need, challenges, globally, hubspot, expert.
The Top Business Podcasts You Need to Be Listening To - Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired) on the happenings.
Topics: hosts, listening, best, learn, business, happiness, workplace, need, work, great, podcasts, podcast, tips.
The Ultimate Guide to Internet Marketing [Data + Expert Tips] - Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
Topics: data, internet, media, social, website, online, search, guide, ultimate, tips, marketing, customers, content, email, expert.
The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips] - COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners.
Topics: tips, minority, program, guide, grant, businesses, ultimate, expert, small, business, grants, opportunities, minorityowned, starting, loans.
The Ultimate Round-Up of Content Marketing Tips - There are nearly five billion active internet users and over four billion social media users worldwide — simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.
Topics: brand, content, marketing, ultimate, create, dont, blog, youre, audience, roundup, strategy, important, tips.
Tips for Selling Ads in an Email List - Merchants can sometimes earn extra revenue from selling email ads that target their subscribers. Here are a few quick tips.
Topics: selling, ads, list, source, sales, tips, insert, newsletter, content, email, unsubscribes, valuable, advertisers, subscribers.
Tips for Showing Holiday Shipping Cut-Off Dates & Offers - Holiday shopping season is well off and running and before you know it, you'll need to calm the "will it get there on time?" fears of last-minute shoppers. Great online stores address this anxiety by making holiday shipping cutoff dates easy to find on home pages and product pages. Let's look at some examples and tips: Ulta provides a guide for addressing holiday shipping including package delivery times. Straightforward, uncluttered, and easy to find on their site: Similar to Ulta’s guide, Harry & David provides a clear call to action (CTA) linking to specific holiday gifts and an offer: American Eagle dedicates homepage banner space with a CTA to ensure timely delivery by the 24th: In a season rife with supply chain issues and a national labor shortage, some retailers are pushing gift cards and curbside pickup to assuage shipping anxiety. Curbside pickup service remains steady since the pandemic began, while other shopping behaviors have waned. Studies show curbside pickup, BNPL (Buy Now Pay Later), and BOPIS (Buy Online Pickup In Store) saw dramatic increase this year, with curbside up 190% in North America alone. Following holiday shopping behavior trends, top retailers encourage curbside pickup, in-store pickup, and third-party delivery options. Adding to the convenience factor, e-gift cards are promoted as an alternative since shipping is a non-issue, and it provides more flexibility to the receiver to pick out the perfect gift at their leisure. This retailer clearly states the terms of the “Christmas Delivery Guarantee.” Great use of the word deadline to convey urgency and the chatbot feature on the bottom right for shoppers who have questions in real-time. For those choosing to ship with USPS, they’ve put together resources under the Quick Tools tab to provide clear guidance on dates and services they offer, including at-home shipping labels and package pickup. Additional kudos for including gift-giving holidays such as Kwanzaa and Hanukkah. Best Buy offers their own Holiday FAQ linked from their homepage to address shipping and returns, and how to stay safe while shopping amid continued pandemic precautions: Another winner with Old Navy’s prominent, eye-catching holiday homepage messaging including a CTA to download their dedicated app for the best shopping experience: Target calls out their holiday price match offer, along with a link to a Holiday Best deals guide (smart copywriting!) For those selling handmade goods this holiday season, Etsy provides a comprehensive how-to playbook for managing orders and shipping: Shipping Cutoff Tips: Use clear wording like "Shipping Deadlines," "Shipping Cutoff" or "Order By December ___" rather than just "Shipping Details" or "Shipping Info." Make sure the information is easy to find on the home page and product pages. Include where you ship on your detail page. If different states or countries have different cutoff dates, make this clear. Clearly state any restrictions. If different products have different shipping times, make sure to make that clear. Include all shipping options: standard, expedited, and express. Remember that Christmas is not the only holiday of the season. Bonus: Offer a guarantee on your schedule. If the order arrives late, issue an e-coupon or gift card, and pay for shipping. Show holiday return policies on home page. Remind last-minute shoppers about electronic gift card options. Check out a complete list of shipping cut off dates (domestic and international) for major carriers.
Topics: shipping, delivery, offers, curbside, pickup, clear, including, different, provides, shopping, cutoff, showing, tips, dates, holiday.
Tips for Women Considering a Career in Tech - A little bit about me, I've known I've wanted to be in some sort of computer field since I was 12 years old. I got to visit my aunt for the summer and play Sim Farm (oh the good old days of games on floppy disks), and I was fortunate to able to take a few computer classes in high school (even in small town Saskatchewan). I knew I wanted to go to tech school (Sask Polytech), and be done with school as soon as possible to start working. I also organized a Women in Tech meetup group for a few years. I joined Elastic Path four years ago as a backend developer with the intent to become a manager. It was the culture and the interview process at the time that won me over. They'd done some research and made sure to have a female in all my interviews, even though they didn't have any female managers or developers at the time in order to have a more balanced representation. The team pulled out all the stops in my second interview to sell themselves and make an offer. And since then, they've supported me on my chosen career path. I've officially been in the tech industry for about 15 years (graduated in 2007)! And so I must of have some advice or experience to pass along right? Before You Decide to Start a Career in Tech 1) Have Thick Skin and Confidence As much as its hard to say this, you need to have confidence to know what you know, and push back when necessary. You need to pick your battles and draw lines and be able to say something if those are crossed. 2) Be True to Who You Are You get to choose if you want to wear makeup or not (I don't), or do your hair in more than just ponytails. And don't let them tell you, that you can't show passion and emotion. Men do it, so be ready to push back against if people try to criticize as you as "too aggressive" or "too emotional." 3) Understand the Differences in the Culture and Gender Research shows women are more likely to volunteer rather than be "voluntold", and even then it won't help with promotions (source). It's also helpful to be aware of the gendered ways we communicate. For example, the top three communication strengths for women in the workplace include reading body language and non-verbal cues, good listening skills, and displaying empathy; while communication strengths in men are physical presence and direct interactions (source). Interested in Learning More About Tech Careers? Discover unique opportunities at Elastic Path to start your tech career today, create an unforgettable experience, and invent the future of eCommerce. Go to Careers Before Getting Hired 1) Apply to Jobs Even if You Don't Have Experience for Every Requirement in the Job Posting. "Men apply for a job when they meet only 60% of the qualifications, but women apply only if they meet 100% of them" (source). If you have experience with some of the requirements, apply! And think about customizing your resume for the job you are applying for. 2) Negotiate Stand up for what you are worth and negotiate your salary, especially your starting salary. Know the job market, and just because you didn't check all the boxes (see #1) doesn't mean they shouldn't pay you. Especially the time of the Great Resignation, companies have to be competitive in a lot of aspects. 3) Trust Your Gut If you are interviewing somewhere and not getting a good feeling, definitely see that as a red flag. At interviews, people are probably on their best behavior, so if personalities aren't matching there's a good chance things will only get worse after you're hired. And remember, you're interviewing them as much as they are interviewing you. Also, check LinkedIn to see how diverse their current workforce is. If their current workforce isn’t diverse, prepare some questions to ask during the interview to address it. After Getting Hired 1) Negotiate Reminder to negotiate every pay cycle. And push for promotions. You are your best advocate. Keep track of what you've done and contributed and if you can equate that with ROI (return on investment), even better. 2) Find Allies on Your Team If you followed the previous advice of "trust your gut," there's a good chance that you find someone on the team to connect with who you can trust during meetings and other group settings. They can help back you up, and amplify your voice if people are interrupting you or not acknowledging your answers. None of these tips are really new, and there are many research papers and other articles that have been written about them, but hopefully this helps a few of you!
Topics: good, apply, job, experience, start, women, considering, career, tips, tech, school, trust, push.
Tips for using your credit card during the Hot Sale - Paying by credit card at the Hot Sale can be advantageous due to the additional discounts that brands can provide.
Topics: safe, using, card, tips, promotions, credit, sale, purchases, buy, payment, hot, online, pandemic.
Want to Learn Graphic Design? 9 Tips & Tricks for Beginners - We see graphic design at work every day.
Topics: youll, likely, youre, right, graphic, tips, work, space, beginners, learn, designers, design, tricks.
What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level - When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals.
Topics: readers, writing, writer, level, post, tips, content, topic, blog, help, plus, youre.
What is a Business Plan? Definition, Tips, and Templates - In an era where more than 50% of small enterprises fail in their first year, having a clear, defined, and well-thought-out business plan is a crucial first step for setting up a business for long-term success.
Topics: plan, definition, marketing, investors, templates, company, plans, business, market, financial, tips, need, entrepreneurs.
Which Social Media Channels See the Most ROI? [New Data + Expert Tips] - As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
Topics: social, data, content, marketers, channels, roi, video, expert, facebook, tips, ads, media, brand.
Why HubSpot is Launching a Podcast Network - We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand.
Topics: network, help, content, way, podcast, podcasts, hubspot, success, business, tips, launching, shows.
Will Marketers Return to Offices in 2021? What Companies Need to Know [Data + Expert Tips] - Back in 2018, I chose to work at HubSpot because I loved HubSpot's content, and its culture.
Topics: culture, office, expert, experience, marketers, need, tips, data, work, hybrid, regardless, companies, know, working, team, offices, employees, remote, return.
Your Ultimate Bandwidth Limiter - Mastering this one thing could save you hours every week.
Topics: machine, ultimate, limiter, bandwidth, tips, business, week, computer, worth, workspace, youderian, using, work.