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10 Email Preview Tools For Different Inboxes - You know the expression, "What you see is what you get"? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers.
Topics: tools, testing, preview, software, marketing, emails, inboxes, tool, test, different, email, youll, free.
10 Tools to Help Your eCommerce Business Get off the Ground - A round up of some of the best budget-friendly tools to help get your business going.
Topics: email, help, orig, domain, ground, lifetime, tool, tools, subscription, youll, business, ecommerce, website.
11 Customer Retention Tools for Exponential Growth - 11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business.
Topics: exponential, way, loyalty, help, improve, tools, customers, tool, growth, customer, service, retention, youre.
11 Photoshop Alternatives for Image Editing - Impactful photos are an essential aspect of any merchant’s online store. While Adobe Photoshop has long been the industry standard for editing images, there are a variety of free or inexpensive applications with comparable tools. Here is a list of alternatives to Photoshop.
Topics: create, photoshop, tool, editing, available, price, images, ios, image, tools, alternatives, including.
11 Social Media Calendars, Tools, & Templates to Plan Your Content - What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.
Topics: social, media, tools, calendar, posts, templates, publishing, marketers, tool, plan, track, calendars, content.
12 Essential Media Planning Tools - Your customers are consuming messages in more ways than ever before -- online, in publications, on TV, the radio, and on their phones...to name a few.
Topics: messages, media, users, essential, audience, tools, social, planning, nielsen, tool, software.
12 Tools for YouTube Search Optimization - YouTube is the second most visited website, after Google. Success on YouTube requires compelling videos, but it’s equally important to optimize them. Fortunately, there are tools to help. Here is a list of tools to optimize your video content on YouTube.
Topics: keywords, youtube, content, video, tools, search, videos, price, optimization, plans, start, tool.
14 Best Marketing Automation Software Tools (That Make Marketing Easy) - Marketing is hard work. Fortunately, marketing automation software can cut your workload in half. No marketing expertise under your belt? No problem. Don’t worry if you don’t know where to start. Truth is, if you saw how bad my first Facebook ad was, you’d be embarrassed for me. But automation […]
Topics: customers, tools, easy, sales, automation, customer, best, marketing, software, social, help, tool.
14 of the Best Meeting Scheduler Tools to Organize Your Day - We complain about spending countless hours in unproductive and mismanaged meetings.
Topics: calendar, meetings, meet, schedule, scheduler, link, meeting, times, tools, best, day, tool, scheduling, free, organize.
15 New Video Tools for Creating, Editing, Sharing - For merchants who want to create, edit, and share videos, there are plenty of new innovative online tools for little or no expense. Here is a list of recently released tools from online video platforms and social media applications.
Topics: tool, tools, creating, calls, free, youtube, video, videos, app, social, create, sharing, editing.
15 Useful Typography Tools and Resources - Improving the typography of your website is easy and inexpensive. Here is a list of tools and resources for typography. There are inspirational galleries with real-world examples, tools to create or identify your ideal font, and design forums to get help from your peers.
Topics: type, design, site, font, lettering, inspirational, tool, resources, website, useful, tools, fonts, typography.
16 Business Intelligence Tools for Ecommerce - A business intelligence tool can provide helpful data to make critical, daily decisions. There are many such tools to choose from. In this post, I'll list popular business intelligence tools that I'm familiar with and offer my perspective on each.
Topics: sources, segment, tools, business, magento, ecommerce, intelligence, pricing, tool, data.
16 Content Marketing Analytics Tools That Finally Do What You Need - To have a winning marketing strategy, you need to understand the analytics behind that strategy — analytics that highlight important things like: 1) the metrics you care about most, 2) how your current strategy is doing, 3) how close you are to reaching your goals, and 4) areas for improvement.
Topics: tool, finally, offers, tools, custom, data, content, plans, metrics, need, plan, analytics, marketing.
16 Free Project Management Software Options to Keep Your Team On Track - 92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get in the way. The data proves that project management is no walk in the park for most of us.
Topics: create, track, software, tasks, projects, tool, task, management, teams, free, project, options, team.
17 Business Intelligence (BI) Reporting Tools - Whether you're conducting a blog traffic audit or analyzing the success of your most recent campaign, it's undeniable that data is integral to all marketing tasks and roles.
Topics: reporting, intelligence, analytics, marketing, business, metrics, data, tool, tools, bi, reports.
17 Free Design Tools for 2021 - Here is a list of free tools to design a website, social media ad, logo, infographic, and more. There are editing applications, resources libraries, and tools to find the right font and color palette. All of these are free, though several also offer premium plans with extended features.
Topics: create, tool, social, design, stock, price, tools, premium, photos, graphics, text, free.
17 Tools & Resources for Conducting Market Research - We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. According to McKinsey, nearly 3 out of 4 Americans stick with the same brand — and 8 out of 10 stay with the same retailer. People don't like change. It's a battle to get someone to switch to an unknown brand, especially during times of crisis.
Topics: resources, product, target, insights, launch, data, research, tool, allows, tools, surveys, conducting, market.
18 Powerful Competitor Analysis Tools to Spy on Your Competition - Have you ever envied James Bond for his impressive ability to infiltrate his nemeses? Spy on your competitors with these 18 competitor analysis tools.
Topics: tool, marketing, spy, competitor, competitors, search, analysis, research, competition, content, theyre, tools.
19 Helpful Tools for Amazon Sellers - Here is a list of tools to help Amazon sellers with product research, keyword research, analytics, feedback and review management, and more. There are niche tools to simplify tasks and all-in-one platforms for comprehensive management.
Topics: price, sales, sellers, products, helpful, start, plans, product, tool, research, tools, amazon.
20 Chrome Extensions for Web Design - Here is a list of Chrome extensions for design. There are tools to find the right font, develop color palettes, discover and create inspirational images, customize graphics, measure elements, and analyze your pages as well as your competitors'.
Topics: web, text, chrome, editor, features, website, extensions, font, css, page, design, color, tool.
20 Free Web Design Tools from Spring 2020 - Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and developer apps, coding resources, color tools, fonts, and more.
Topics: list, design, typeface, web, unique, tools, free, spring, test, tool, font.
21 Free Web Design Tools from Summer 2020 - Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from summer 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions.
Topics: summer, tools, collection, icons, site, free, design, tool, web, resources, font.
22 Free Tools for Facebook Marketing - With 2.45 billion monthly users, Facebook is the largest social network worldwide. It’s also an essential marketing platform for many businesses to reach new and existing customers. And there are plenty of free tools for marketing on Facebook.
Topics: ads, facebook, premium, marketing, create, tool, social, campaign, free, app, plan, tools.
22 Free Web Design Tools from Winter 2020 - Resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from winter 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions.
Topics: free, web, winter, serif, color, tool, font, logos, display, sans, design, tools.
22 Tools for Writing and Distributing Content - Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to ...
Topics: search, tools, content, data, writing, google, newsletter, distributing, writers, share, help, tool.
23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More - Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved.
Topics: tools, optimization, content, visitors, free, offers, research, rate, tool, tests, analytics, feedback, page, conversion, website.
23 Free Web Design Tools from Fall 2019 - Free resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from fall 2019. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions.
Topics: add, web, create, premium, tools, version, website, free, font, fall, design, tool.
3 Excellent Performance Testing Tools from Google - How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profit. Google has three helpful testing tools to understand how well a website is performing and, also, how to improve it.
Topics: example, sites, performance, lighthouse, load, testing, chrome, mobile, tool, google, excellent, site, web, tools.
33 Free Online Design Tools for Creating Stunning Visual Content for the Web - Who doesn't love free stuff? If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need to waste budget.
Topics: web, templates, create, youre, content, stock, font, tool, design, free, online, fonts, tools, visual, stunning, creating.
7 Best Event Registration Tools - When it comes to event marketing, there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you're on a small team.
Topics: event, form, forms, online, registration, best, tool, tools, plan, google, free.
7 Best Marketing Attribution Software for 2021 - Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it's also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more.
Topics: touchpoints, software, credit, marketing, channels, tool, best, data, attribution, reporting, model, customer.
7 Call-to-Action (CTA) Tools to Help You Increase Conversions - When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.
Topics: button, add, increase, help, landing, create, ctas, web, calltoaction, tool, tools, design, cta, conversions.
79 Marketing Tools and Software for Every Business & Budget - In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.
Topics: hubspot, marketers, budget, business, create, marketing, content, software, video, team, tools, tool, management.
8 of the Best A/B Testing Tools for 2019 - In the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results.
Topics: test, tools, offers, ab, rating, tests, best, split, tool, help, testing.
9 Insanely Valuable & Ridiculously Inexpensive Services for Your Business - These apps will make your workflow 10x easier without breaking the bank! Check out our roundup of the most valuable & inexpensive services on the market.
Topics: insanely, site, dns, youre, list, services, create, email, valuable, tool, ridiculously, inexpensive, month, business, website.
9 Ways to Smash Operating Costs in Your Online Business - In this article, we share our own business cost reduction tips that have made a difference for us & will make a difference for your business, too!
Topics: apps, services, cost, tip, reduce, tools, costs, tool, ways, tips, youre, operating, business, reduction.
A Simple Guide on How To Conduct Backlink Analysis - Link building is an invaluable part of SEO. In fact, it's one of the top factors search engines look at when determining your ranking.
Topics: page, site, look, website, tool, competitors, links, conduct, guide, analysis, seo, backlink, simple.
AI-tool Sizebay wants to boost online fashion sales - Sizebay, a scale-up that provides AI solutions for fashion ecommerce websites, has developed an algorithm that recommends the best size and fit for clothes and shoes. The tool is aimed to cut returns by half, while boosting sales with 5 percent. Sizebay is founded in Brazil, but it opened its… Continue reading
Topics: cut, data, ecommerce, fashion, returns, wants, online, increase, aitool, sales, revenue, boost, tool, sizebay.
Amazon extends anti-counterfeiting program to Europe - Amazon has extended its anti-counterfeiting program Project Zero to Europe. With this initiative, which launches in France, Germany, Italy, Spain and the United Kingdom, the ecommerce giant wants to drive the number of counterfeits on its platform to zero. In March of this year, Amazon unveiled the Project Zero program… Continue reading
Topics: europe, counterfeits, project, program, serialization, zero, extends, ecommerce, anticounterfeiting, amazon, brands, tool, protections.
As Cookies Crumble, Fingerprinting Could Grow - Privacy advocates, tech companies, and government regulators are all working to bring an end to third-party cookies. But even as the cookies crumble, some ad networks could turn to browser fingerprinting to track individuals.
Topics: crumble, tool, ad, fingerprint, privacy, track, network, networks, tracking, browser, fingerprinting, cookies, grow.
Asos trials AR tool See My Fit - Asos has started a test with See My Fit, an augmented reality tool that shows a product in different sizes and on different body types. Asos is the first retailer in Europe to test the technology. The See My Fit tool comes from Zeekit, an Israeli AR company which partnered… Continue reading
Topics: different, product, ar, retailer, customers, trials, asos, models, company, tool, fit.
B2C Marketing Automation and 5 Top Software Tools to Power It - Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff.
Topics: tool, power, offers, marketing, tools, automation, free, email, b2c, software, support, emails.
Burberry brings AR technology to Google Search - International luxury brand Burberry has launched an Augmented Reality (AR) shopping tool using Google Search that allows consumers to visualise its products within their immediate surroundings.
Topics: purchase, google, technology, brings, search, products, tool, variety, burberry, ar, visualise, luxury, images.
Businesses Still Can't Nail Effective Communication [New Data] - Whatever your niche or industry, there can surely be no debate — effective communication is critical to success.
Topics: research, nail, businesses, meetings, remote, tool, theres, online, fact, email, communication, work, cant, effective, data.
Buy on YouTube? The platform is testing a sales tool - By clicking on the "super bag", users will be redirected to a purchase page where the products, related videos and sale options will be located.
Topics: shopping, google, sales, products, bag, youtube, video, tool, users, buy, platform, wants, testing, videos.
European Commission launches Access2Markets portal - The European Commission has launched the online portal Access2Markets. This tool offers information, tips and guidelines for companies engaged in international trade. The executive arm of the European Union wants to simplify access to information, by better explaining trade agreements and helping companies make sure their products are eligible for… Continue reading
Topics: commission, tool, european, launches, useful, portal, access, information, companies, access2markets, wants, trade.
Facebook's Testing New Email Marketing Tools: Here's What We Know So Far - Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook.
Topics: testing, know, contacts, far, emails, list, facebook, heres, tool, content, facebooks, email, tools, marketing.
Freewebstore Website Builder Review (June 2019) - Do you wish you could create a fantastic website, without spending a penny? Introducing Freewebstore, the site that promises business owners they can do just that. If you're launching online for the first time, Freewebstore gives you everything you need… Continue reading Freewebstore Website Builder Review (June 2019)
Topics: site, website, customers, freewebstore, design, free, review, store, need, seo, product, builder, tool.
Google Lighthouse SEO Scores of Every Shopify Theme - This post addresses the SEO capabilities of every Shopify theme, using Lighthouse, across various page types — home, products, collections, blogs — for desktop and mobile.
Topics: results, testing, data, structured, seo, theme, rich, guidance, lighthouse, google, scores, shopify, tool.
How Do Your Pins Perform? A Beginner's Guide to Pinterest Analytics - Social media is an instrumental component of any business's marketing strategy. But for users, scrolling through the mass amount of branded content across every social media platform can be exhausting.
Topics: content, number, pinterest, audience, beginners, perform, tool, pins, metrics, guide, users, social, analytics.
How HubSpot's Paid Team Leverages Their CRM - When you think about it, advertisers have an endless list of tools at their disposal.
Topics: tool, leverages, crm, lead, content, team, leads, ad, im, data, hubspots, ads, sales, paid.
How to Conduct Research for an Infographic: A Simple Step-by-Step Guide - They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy. The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.
Topics: simple, youre, guide, search, data, content, infographics, research, tool, infographic, original, stepbystep, terms, conduct.
How to Create a Social Media Content Calendar For Your Brand (FREE TEMPLATE) - Creating a social media calendar for your brand is essential. Why? Simple – a social media content calendar will help you to plan out multiple weeks’ worth of high-quality content that you’ll be posting for your social media audience in advance. Not only will this save you time worrying about […]
Topics: free, content, need, calendar, going, template, brand, youre, media, create, social, youve, tool, post.
How to Effectively Disavow Links & Protect Organic Ranking - If you're confused about when, why, and how to disavow links — you aren't alone.
Topics: link, search, links, ranking, disavow, protect, effectively, google, file, tool, need, backlink, backlinks, organic.
How to Find a Manufacturer for DTC Ecommerce Products - Entrepreneurs and established retailers are developing their own private label, direct-to-consumer products for ecommerce. But most of these DTC sellers don't plan to manufacture those items in their own facilities with their own workforce, tools, and materials. Rather these businesses need a manufacturing partner.
Topics: products, tool, data, manufacturer, suppliers, competitor, quality, private, manufacturing, similar, dtc, ecommerce, identifying.
How to Make Digital Credentials Your Most Impactful Marketing Tool - Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience.
Topics: emails, digital, brand, impactful, credentials, awareness, tool, social, email, way, marketing, help.
How to Use Gift Cards as a Marketing Tool to Increase Conversion Rates - Gift cards aren’t just a product, they’re a powerful marketing tool you can use to increase your conversion rates, you just need to know how to use them.
Topics: recipient, conversion, customer, list, marketing, tool, card, email, customers, rates, buy, cards, gift, increase.
How to Use Google Ads Keyword Planner, According to 5 Specialists - When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers.
Topics: specialists, according, tool, planner, search, ideas, youll, ads, keyword, keywords, intent, google.
How to Use Photoshop: The Bookmarkable Photoshop Tutorial for Beginners - When you open Adobe Photoshop for the first time, it's easy to click around in confusion for a minute and then reach for your freelancer's phone number instead. Trust us, you're not alone in this.
Topics: tutorial, menu, beginners, layer, photoshop, select, text, bookmarkable, choose, color, brush, tool, click.
How to create content that matters: 3 key actions from Taylor Coil of Tortuga - As retail marketers you want any content you produce to reach as many customers as possible; you also want to be showcasing the brand identity via the creative editorial pieces you send out or have on your site. While this may look amazing in their inbox, it’s important to ask - is your content offering helpful to customers? Taylor, Marketing Director of Tortuga noticed a trend within content marketing that is halting retailers from making impactful content. We've taken her 3 key actions, as shared during her keynote, on how to create content that matters. “Every piece of content you put out should be a tool to help” - Taylor Coil, Marketing Director at Tortuga
Topics: matters, marketing, actions, customers, marketers, value, brand, coil, tool, content, retail, way, create, tortuga, key, taylor, think.
HubSpot Marketing Hub Review (August 2019) – The Ultimate Guide -
Topics: review, marketing, option, website, hubspot, hub, email, content, various, tool, available.
HubSpot's 5-Step Process to Fix Images With Facebook Debugger - With 2.4 billion monthly active users on Facebook, it's important that your posts show up correctly in the newsfeed. But we've all been there. You're drafting a post and the wrong image shows up in the preview. Or worse, no image is showing up at all. How can you fix this?
Topics: tool, open, images, process, facebook, debugger, 5step, post, graph, url, hubspots, image, fix, blog.
Hulu Introduces New Ad Tool for SMBs: What Marketers Need to Know - Hulu gave us "The Handmaid's Tale," then gave us "Little Fires Everywhere." So, personally, I don't need another reason to love the streaming platform. But if I had a small business, I would have just gotten one.
Topics: using, marketers, tool, hulu, platform, campaign, know, ads, brand, hulus, reach, smbs, introduces, selfservice, need, ad.
JD and Sony testing AR foot-measurement tool for online shoppers - Chinese online e-commerce platform JD and Sony Semiconductor Solutions are working together to develop AR technology to measure foot size online.
Topics: platform, innovations, testing, service, customers, technology, sony, ar, jd, shoppers, footmeasurement, tool, online, foot.
News Cart for October 9th - Hello from the ECFuel Pump! In the forum this week, we learned that the United States narrowly avoided its own postal “Brexit,” and that some Amazon sellers are using a new A/B testing tool for A+ content. In other headlines, websites maintained by brick-and-mortar stores must comply with ADA requirements after the U.S. Supreme Court [...]
Topics: sellers, postal, stores, report, million, saas, union, tool, r, 9th, cart, ecommerce.
Personality Tests: a Gimmick or Helpful Management Tool? - My coworkers and I love personality tests. We share them with each other to have fun and get to know each other — an important task since half of our team is remote and sprinkled across the country.
Topics: tool, team, results, tests, personality, gimmick, candidate, seriously, fun, employees, management, helpful, test, theyre.
Prepare Your Online Store For A Successful 2020 Holiday Season With Magento Commerce 2.4.1 - The 2020 holiday season is upon us, and with it millions of shoppers will be browsing the Web looking for the best deals. As the COVID-19 pandemic continues to shape the way we live, the online shopping trends seen during the previous six to eight months are predicted to continue throughout the holiday season. Read more.
Topics: quality, release, tool, support, holiday, customers, online, successful, merchants, season, magento, prepare, commerce, store.
SEO How-to, Part 5: Analyzing Keyword Data - Keyword research is a search engine optimization tactic to identify the words and phrases of consumers who are looking for the types of products and services that your company sells. In this post, I'll cover four steps: seeding keyword research, collecting the data, organizing it in my free keyword analysis template in Google Sheets, and analyzing it to understand intent and demand.
Topics: data, words, google, tool, keyword, search, howto, list, keywords, seed, analyzing, seo, demand.
SERPWatcher Review: Track & Manage Keywords for Your Ecommerce Business - In this SERPWatcher Review learn more about SERPWatcher, why tracking your website's SERP is important and how it improves your SEO strategy.
Topics: keywords, tracking, serpwatcher, tool, data, ecommerce, track, serp, youre, review, keyword, ranking, business.
Secure Your Storefront With the Enhanced Magento Security Scan Tool - At Adobe, we are committed to helping companies deliver secure shopping experiences to their customers. We are improving our threat detection tool to help our customers proactively identify potential threats to their web stores. Read more.
Topics: skimming, magento, stores, malware, tool, merchants, identify, storefront, scan, security, secure, help, enhanced.
Shavatar wants to decrease fashion returns - Shavatar is the name of a 3D avatar tool that should lead to fewer returns in the online fashion industry. With Shavatar, consumers can create their own avatars based on a few parameters. The tool then suggests the right size and fit of any given fashion item. Shavatar is a… Continue reading
Topics: consumers, size, shavatar, wants, avatar, tool, sure, online, order, returns, decrease, fashion, right.
Shopify Chat Review for 2019: A Brilliant Chatting Tool That Boosts Your Store’s Sales - What a better way to engage your customers and prospective target audience than using the most prolific conversational tools. With the new shift in ecommerce markets, more focus is now leaning towards viable customer support. The Shopify Chat app is,… Continue reading Shopify Chat Review for 2019: A Brilliant Chatting Tool That Boosts Your Store’s Sales
Topics: customers, brilliant, shopify, plan, app, tool, boosts, stores, chatting, need, store, review, sales, live, chat.
Social Mentions: What They Are, and How to Use Them to Promote Your Business - Nearly half of the global population is on some form of social media. These online channels continue to change the way consumers interact with brands. Brands are more accessible to the public than ever before. With just a few taps on a screen, a user can engage with a company […]
Topics: social, brand, listening, tool, user, users, business, mentions, promote, media, mention, brands.
Stripe Climate is a new tool to let Stripe customers make carbon removal purchases - Last year, payments giant Stripe announced that it would donate $1 million of its own funds annually into companies that are building technology to remove carbon from our environment, with the recipients of that investment announced in May of this year. Now, it’s expanding that commitment with a new product aimed at getting its customers […]
Topics: let, climate, tool, substack, carbon, stripe, purchases, customers, way, money, techcrunch, removal, using, payments, companies.
Stripe acquires Bouncer, will integrate its card authentication into the Radar fraud detection tool - On the heels of a $600 million fundraise earlier this year, payments giant Stripe has been on an acquisition march to continue building out its business. In the latest development, the company has acquired Bouncer, a startup based in Oakland that has built a platform to automatically run card authentications and detect fraud in card-based […]
Topics: authentication, radar, tool, transaction, fraud, tools, bouncer, technology, verification, stripe, techcrunch, transactions, card, integrate, detection.
Stripe adds card issuing, localized card networks and expanded approvals tool - At a time when more transactions than ever are happening online, payments behemoth Stripe is announcing three new features to continue expanding its reach. The company today announced that it will now offer card issuing services directly to businesses to let them in turn make credit cards for customers tailored to specific purposes. Alongside that, it’s going […]
Topics: business, localized, transactions, example, businesses, issuing, expanded, cards, stripes, techcrunch, card, stripe, services, adds, approvals, networks, tool.
The 10 Best Keyword Research Tools to Find the Right Keywords for SEO - Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.
Topics: tool, trends, search, tools, research, longtail, keywords, best, google, keyword, seo, results, right.
The 10 Best Storyboarding Software of 2021 for Any Budget - Today, video can help marketers do a lot of things — it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product.
Topics: youre, free, software, storyboard, best, team, offers, storyboarding, video, marketing, tool, budget.
The 12 Best Free Graphic Design Software for Marketers and Beginners - When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through search engine results.
Topics: create, windows, software, best, tools, beginners, marketers, need, mac, tool, design, graphic, free.
The 13 Best Marketing Automation Software Tools Available to You - A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.
Topics: software, lead, enterprise, marketing, powerful, best, platform, email, features, available, tools, tool, automation.
The 15 Best Email Newsletter Tools in 2020 - Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent.
Topics: emails, newsletters, newsletter, templates, features, free, tool, offers, best, create, email, tools.
The 7 Best Free Resume Builders We've Ever Discovered - A couple of weeks ago, my brother Max sent me his resume in a text message and asked me to “spruce it up a bit” for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to demonstrate a level of professionalism and effort — something content alone can't always convey.
Topics: best, youre, download, help, tool, templates, builders, linkedin, design, weve, resume, discovered, free.
The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website - It’s Friday afternoon, and your team is jonesing for Happy Hour.
Topics: tool, beginners, guide, website, data, page, structured, results, google, organizing, content, optimizing, search, markup.
The Best 14 Website Plugins in 2019 - You've just spent thousands of dollars, countless hours, and have had more organizational nightmares than you'd care to admit, but you're done.
Topics: tool, wordpress, plugin, youre, solution, best, help, website, plugins, user, site.
The Best Social Media Management Tools - In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.
Topics: tool, media, tools, content, social, team, members, best, free, management, manage.
The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool - The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
Topics: best, ads, users, tool, check, ad, overlay, facebook, image, text, images, rule.
The Free and Paid Instagram Analytics Apps You Need in 2020 - Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016.
Topics: hashtags, engagement, posts, tool, apps, paid, instagram, free, social, specialty, analytics, need, brand.
The Top 13 Best Email Marketing Services in 2020 - Email marketing isn't dead — in fact, it's far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer's tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It's also extremely cost-effective — some studies show an ROI of up to 4,400%! Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) to help you identify qualified leads, nurture those leads, and close more deals.
Topics: automation, campaign, email, plans, offers, service, marketing, tool, choose, help, services, best.
The Ultimate Guide to Content Distribution - Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so.
Topics: backlinks, guide, content, distribution, social, email, media, blog, strategy, marketing, ultimate, tool.
The Ultimate Guide to Public Relations in 2019 - Are you looking to expand your business’s reach? Would you like to expose your brand to new people who’d likely be interested in your product or service?
Topics: guide, brand, press, relations, pr, ultimate, social, public, marketing, media, paid, tool.
The best way to select a software vendor - As a company grows, so does its reliance on software. The right software drives efficiency and profits. It can lower employment costs. But software cannot become an obstacle. It cannot prevent a business from growing or evolving. When it does restrict growth, change your software.
Topics: search, suitable, right, businesses, business, tool, software, select, ecommerce, does, way, vendor, best.
Time Tracker Apps: 10 Best Tools to Manage Your Time - Working a standard full-time job has pretty predictable hours: 9-5 with an hour lunch break. But when you start an ecommerce business on the side or to replace your full-time gig, those hours tend to fluctuate. More than half of small business owners work six days a week, and we’re […]
Topics: projects, project, user, ios, tool, tracking, free, manage, best, team, chrome, apps, tracker, tools, android.
Top Social Media Tools You Need to Use in 2021 - You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
Topics: media, content, tools, hubspot, marketing, create, need, tool, starts, instagram, social.
Ultimate List of Ecommerce Tools For 2020 - The ecommerce industry is booming.
Topics: products, tool, month, shopify, website, list, selling, online, youll, tools, ultimate, ecommerce.
What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy] - Every week, I use LinkedIn to talk about current events and connect with other content creators. And I'm not the only one. In fact, LinkedIn has nearly 700 million active users and has become one of the top social media platforms.
Topics: live, linkedin, audience, streaming, strategy, thirdparty, tool, social, marketing, virtual, events, leverage, stream.
What is N testing? (In 100 Words or Less) - During summer, my favorite time of day was when the ice cream truck would drive on our street. Usually, I didn't know what I wanted. If I had saved enough money, I'd order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich.
Topics: abn, multiple, page, web, testing, test, versions, tool, n, words, audience.
Whiteboarding: What It Is & How to Use It In Your Meetings - Do you remember those old school projectors they used to have in school? Whenever the projector was pulled out in class, I knew I was going to have fun. Teachers would allow us to go up and write on the projector, and it just felt more collaborative.
Topics: youre, tool, whiteboarding, sessions, whiteboard, remote, ideas, brainstorming, team, meetings, session.
Your Guide to Facebook Analytics - With data taking on an increasingly vital role in modern business, no tool is complete without an analytics feature. From YouTube to Twitter and Instagram, nearly every single platform out there is backed by its own integrated analytics tool. As the king of social media, Facebook is certainly no different. […]
Topics: generate, google, facebook, analytics, page, tools, free, business, tool, sales, insights, data, marketing.
Zalando acquires body scanning tool Fision - Zalando has announced it acquired Fision, a Swiss company that offers a mobile body scanning solution. For Zalando, the acquisition is part of its investment in the customer experience. For eternity, the online fashion industry has been facing the key challenge of size and fit. Whereas customers can try on… Continue reading
Topics: acquires, virtual, scanning, garment, size, zalando, tool, body, fit, technology, fision, advice.
‘Return fee could avoid 16% of all returns’ - Consumers in Germany will order products online with a total value of 70 billion euros this year. But every sixth parcel will be returned. In order to contain this process a bit, a legally required return fee could help, economic researchers say. Ecommerce in Germany is expected to grow 11… Continue reading
Topics: data, retailers, fee, returns, avoid, million, online, tool, size, return.