Top 2021 resources on tools

Best tools resource in 2021.
Learn more about tools to improve your e-commerce strategy.

• 10 Best Video Editing Software Tools for YouTube - People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same.
  Topics: videos, best, free, sourceprice, youtube, software, features, tools, video, editing, audio.
• 10 Email Preview Tools For Different Inboxes - You know the expression, "What you see is what you get"? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers.
  Topics: tools, testing, preview, software, marketing, emails, inboxes, tool, test, different, email, youll, free.
• 10 Essential Productivity Apps for Entrepreneurs & Business Owners - This article rounds up 10 of the best productivity apps that are essential for entrepreneurs and business owners. If you’re looking for that app that’s going to help you work smarter, you’ve come to the right place.
  Topics: best, app, work, help, apps, service, owners, productivity, tools, entrepreneurs, notes, business.
• 10 Tools to Help Your eCommerce Business Get off the Ground - A round up of some of the best budget-friendly tools to help get your business going.
  Topics: email, help, orig, domain, ground, lifetime, tool, tools, subscription, youll, business, ecommerce, website.
• 11 Customer Retention Tools for Exponential Growth - 11 strategies you can use to improve customer retention! You’ll see why they work & services that can help you achieve customer retention for your business.
  Topics: exponential, way, loyalty, help, improve, tools, customers, tool, growth, customer, service, retention, youre.
• 11 Social Media Calendars, Tools, & Templates to Plan Your Content - What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning.
  Topics: social, media, tools, calendar, posts, templates, publishing, marketers, tool, plan, track, calendars, content.
• 12 Tools for YouTube Search Optimization - YouTube is the second most visited website, after Google. Success on YouTube requires compelling videos, but it’s equally important to optimize them. Fortunately, there are tools to help. Here is a list of tools to optimize your video content on YouTube.
  Topics: keywords, youtube, content, video, tools, search, videos, price, optimization, plans, start, tool.
• 14 Awesome Live Streaming Tools to Win Over the Masses - Welcome to 2020, where way more of your life is taking place at home. As the world figures out how to function and connect with less human contact, the use of live streaming platforms and video in general has skyrocketed. Between March and April alone, the live streaming sector almost […]
  Topics: platform, ios, masses, stream, streaming, youre, facebook, platforms, free, android, live, win, tools.
• 14 of the Best Meeting Scheduler Tools to Organize Your Day - We complain about spending countless hours in unproductive and mismanaged meetings.
  Topics: calendar, meetings, meet, schedule, scheduler, link, meeting, times, tools, best, day, tool, scheduling, free, organize.
• 15 Tools to Get Things Done - Here is a list of tools to help you get things done. There are to-do lists, work timers, and project management platforms. Several tools are based on the Getting Things Done system. Others are based on the Pomodoro Technique. Nearly all of these have free plans.
  Topics: things, tools, app, free, price, project, start, lists, set, task, tasks, plans.
• 15 of the Best Account-based Marketing Software for 2020 - Are you in the market for your new account-based marketing (ABM) software? If so, then you've come to the right place.
  Topics: accounts, tools, marketing, users, best, platform, data, accountbased, software, abm, target, customers.
• 15 of the Best SEO Tools for Auditing & Monitoring Your Website in 2021 - There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
  Topics: google, page, tools, keyword, website, pages, search, mo, free, best, auditing, links, monitoring, seo.
• 16 Content Marketing Analytics Tools That Finally Do What You Need - To have a winning marketing strategy, you need to understand the analytics behind that strategy — analytics that highlight important things like: 1) the metrics you care about most, 2) how your current strategy is doing, 3) how close you are to reaching your goals, and 4) areas for improvement.
  Topics: tool, finally, offers, tools, custom, data, content, plans, metrics, need, plan, analytics, marketing.
• 17 Business Intelligence (BI) Reporting Tools - Whether you're conducting a blog traffic audit or analyzing the success of your most recent campaign, it's undeniable that data is integral to all marketing tasks and roles.
  Topics: reporting, intelligence, analytics, marketing, business, metrics, data, tool, tools, bi, reports.
• 17 Free Design Tools for 2021 - Here is a list of free tools to design a website, social media ad, logo, infographic, and more. There are editing applications, resources libraries, and tools to find the right font and color palette. All of these are free, though several also offer premium plans with extended features.
  Topics: create, tool, social, design, stock, price, tools, premium, photos, graphics, text, free.
• 17 Tools & Resources for Conducting Market Research - We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. According to McKinsey, nearly 3 out of 4 Americans stick with the same brand — and 8 out of 10 stay with the same retailer. People don't like change. It's a battle to get someone to switch to an unknown brand, especially during times of crisis.
  Topics: resources, product, target, insights, launch, data, research, tool, allows, tools, surveys, conducting, market.
• 20 Free Twitter Tools for Small Businesses - Twitter is the place for real-time news. It’s also a powerful platform for promoting and communicating your brand. And with the right tools, Twitter can help a small business reach a big audience.
  Topics: track, free, posts, twitter, businesses, content, tools, social, plans, followers, tweets, price, small.
• 20 Free Web Design Tools from Fall 2020 - Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from fall 2020. There are designer and developer apps, coding resources, graphic tools, fonts, and more. All of these tools are free, though some also offer premium versions.
  Topics: fall, website, tools, svg, websites, users, font, code, using, free, web, design.
• 20 Free Web Design Tools from Spring 2020 - Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and developer apps, coding resources, color tools, fonts, and more.
  Topics: list, design, typeface, web, unique, tools, free, spring, test, tool, font.
• 20 Tools for Creating and Delivering Amazing Presentations - If you're in business, you need to know how to create captivating presentations. Whether you're trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won't put people to sleep.
  Topics: pros, marketing, create, sales, pro, professionals, video, free, creating, tools, delivering, amazing, presentation, presentations.
• 21 Free Web Design Tools from Summer 2020 - Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from summer 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions.
  Topics: summer, tools, collection, icons, site, free, design, tool, web, resources, font.
• 22 Tools for Writing and Distributing Content - Generating informative and meaningful content can strengthen a brand and provide value to its customers. There are many tools to help. Here is a collection of new and updated tools to ...
  Topics: search, tools, content, data, writing, google, newsletter, distributing, writers, share, help, tool.
• 23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More - Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved.
  Topics: tools, optimization, content, visitors, free, offers, research, rate, tool, tests, analytics, feedback, page, conversion, website.
• 3 Excellent Performance Testing Tools from Google - How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profit. Google has three helpful testing tools to understand how well a website is performing and, also, how to improve it.
  Topics: example, sites, performance, lighthouse, load, testing, chrome, mobile, tool, google, excellent, site, web, tools.
• 33 Free Online Design Tools for Creating Stunning Visual Content for the Web - Who doesn't love free stuff? If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need to waste budget.
  Topics: web, templates, create, youre, content, stock, font, tool, design, free, online, fonts, tools, visual, stunning, creating.
• 5 Email Testing Tools to Try (& What to Test on Them) - A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing.
  Topics: try, things, test, ab, tested, different, marketing, testing, tests, tools, email, types.
• 53% of Companies Increased Their Online Sales After Lockdown According to the Association of Entrepreneurs of Mexico - Ecommerce platforms have been used by companies throughout the pandemic.
  Topics: association, pandemic, sales, lockdown, according, digital, business, entrepreneurs, tools, online, asem, companies, increased, mexico.
• 7 Best Event Registration Tools - When it comes to event marketing, there are many tasks that need to be completed prior to (as well as during and after) your event. This can become overwhelming, especially if you're on a small team. 
  Topics: event, form, forms, online, registration, best, tool, tools, plan, google, free.
• 7 Call-to-Action (CTA) Tools to Help You Increase Conversions - When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.
  Topics: button, add, increase, help, landing, create, ctas, web, calltoaction, tool, tools, design, cta, conversions.
• 7 of the Best Ad Management Tools for 2020 - Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. 
  Topics: tools, target, help, marketing, best, platform, data, ad, management, ads, accountbased, campaigns.
• 79 Marketing Tools and Software for Every Business & Budget - In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.
  Topics: hubspot, marketers, budget, business, create, marketing, content, software, video, team, tools, tool, management.
• 8 Online Tools to Get You More Ecommerce Customers in 2021 - These 8 tools can change the way your ecommerce store interacts with the world. Try them out and see what they can do for your business!
  Topics: ecommerce, tools, need, customers, marketing, web, video, customer, way, store.
• 9 Custom Reporting Tools For Your Marketing Team - When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use?
  Topics: tools, reporting, business, google, marketing, team, custom, data, unique, analytics, hubspot, reports.
• 9 Ways to Smash Operating Costs in Your Online Business - In this article, we share our own business cost reduction tips that have made a difference for us & will make a difference for your business, too!
  Topics: apps, services, cost, tip, reduce, tools, costs, tool, ways, tips, youre, operating, business, reduction.
• A Brief History of Productivity: How Getting Stuff Done Became an Industry - Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do you mean 'productive' in an economic or modern context?"
  Topics: food, productivity, brief, war, things, available, idea, history, getting, technology, stuff, industry, google, tools, todo.
• Advanced Strategies for Selling on Instagram - Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I'll discuss strategies to optimize Instagram posts to retain and engage an audience of potential buyers.
  Topics: business, strategies, tools, followers, audience, posts, post, tags, advanced, selling, best, instagram, content.
• Alibaba adds financing tools and online trade shows for US merchants - Alibaba.com is introducing new tools targeted specifically at U.S. merchants. It sounds like the Chinese e-commerce giant has already been making inroads in the United States. John Caplan, the North American and European president of Alibaba.com (the B2B marketplace that serves as the core business of Alibaba Group), said at an online press briefing that […]
  Topics: merchants, trade, financing, small, beauty, terms, days, businesses, tools, united, alibaba, alibabacom, adds, shows, techcrunch, online.
• B2C Marketing Automation and 5 Top Software Tools to Power It - Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff.
  Topics: tool, power, offers, marketing, tools, automation, free, email, b2c, software, support, emails.
• Bandit ML helps e-commerce businesses present the most effective offer to each shopper - Bandit ML aims to optimize and automate the process of presenting the right offer to the right customer. The startup was part of the summer 2020 class at accelerator Y Combinator . It also raised a $1.32 million seed round in September from YC, Haystack Fund, Webb Investment Network, Liquid 2 Ventures, Jigsaw Ventures, Basecamp Fund, […]
  Topics: present, effective, stores, startup, ecommerce, technology, software, techcrunch, ml, ventures, helps, offer, bandit, conti, uber, shopper, tools, businesses.
• Boost Your WooCommerce Site with Jetpack - Top-performing WooCommerce stores are powered by Jetpack! Ready to grow? Here’s how it enhances your store with better security, performance, & marketing.
  Topics: wordpress, store, woocommerce, jetpack, site, tools, boost, search, customers, free, online.
• Can Facebook Ads Influence Integration Adoption? Here’s What We Found. - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Platforms are embedded in our daily lives — whether we realize it or not.
  Topics: hubspot, facebook, cost, customers, integrations, adoption, tools, ads, heres, influence, connect, data, platform, integration.
• Daily Crunch: E-commerce sales surge - eMarketer tries to quantify the rise of e-commerce, Reddit’s co-founder steps down from the board and SpaceX focuses on its next-generation spacecraft. Here’s your Daily Crunch for June 8, 2020. 1. US e-commerce sales to jump 18% in 2020, but not enough to offset retail’s decline U.S. e-commerce sales will jump 18% this year due […]
  Topics: ecommerce, tools, demo, weeks, starship, crunch, daily, surge, board, techcrunch, musk, sales, turns.
• Drag-and-drop Ecommerce Tools Are on the Rise - For years, ecommerce platform providers have sought to make it easy for SMBs to present and sell products online. Current offerings from Shogun, BigCommerce, and Wix demonstrate that ease-of-use and lack of coding are still in demand.
  Topics: shogun, ecommerce, business, functionality, wix, rise, tools, builder, bigcommerce, draganddrop, page, visual.
• Entrepreneur’s Page-builder Tools Attract Outside Equity, 100 Employees - Finbarr Taylor moved to the U.S. nine years ago with a goal. "I moved from Scotland to Silicon Valley with the express intent of starting a tech company," he told me. Taylor's tech company is Shogun, which provides innovative page-builder tools that enhance ecommerce sites. He is co-founder and CEO.
  Topics: attract, employees, tools, progressive, content, pagebuilder, entrepreneurs, web, ecommerce, shopify, product, page, pages, outside, im, equity, shogun.
• Facebook's Testing New Email Marketing Tools: Here's What We Know So Far - Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook.
  Topics: testing, know, contacts, far, emails, list, facebook, heres, tool, content, facebooks, email, tools, marketing.
• February 2021 Top 10: Our Most Popular Posts - Since 2005 we’ve published thousands of articles, webinars, and podcast episodes to assist ecommerce merchants. What follows are the most popular articles that we published in February 2021. Articles from early in the month are more likely to make the list than later ones.
  Topics: marketing, read, list, popular, tools, ecommerce, articles, content, google, sales, merchants, posts.
• Germany’s Xentral nabs $20M led by Sequoia to help online-facing SMBs run back offices better - Small enterprises remain one of the most underserved segments of the business market, but the growth of cloud-based services — easier to buy, easier to provision — has helped that change in recent years. Today, one of the more promising startups out of Europe building software to help SMEs run online businesses is announcing some […]
  Topics: led, businesses, business, techcrunch, offices, online, help, xentral, run, sequoia, nabs, erp, europe, software, build, onlinefacing, services, tools, smbs.
• How COVID-19 Changed the Way We Think About Office Technology [New Research] - The recent COVID-19 pandemic has changed how we think about a lot of things.
  Topics: office, teams, reported, research, way, changed, marketing, covid19, inhouse, respondents, think, tools, technology, majority, pandemic, work.
• How Performance Marketing Works [+ 6 Tools You Can Use] - A lot of companies have employee referral programs.
  Topics: marketing, goals, performance, return, tools, advertisers, works, brands, youll, affiliate, partner.
• How Three New Instagram Shopping Tools Could Help Marketers Boost Sales - For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app.
  Topics: shopping, products, tools, help, content, marketers, checkout, live, shop, product, instagram, boost, brands, facebook, shops, sales.
• How to Automate Your Account-Based Marketing Strategy - In today's day and age, marketing is all about personalization. It's about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years.
  Topics: accounts, tools, marketing, icp, accountbased, content, automation, set, automate, software, abm, target, strategy.
• How to Build a Marketing Technology Stack That'll Grow With You - Dear Marketing ops professionals, what will your marketing team look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?
  Topics: marketing, need, thatll, systems, team, technology, tech, build, tools, data, software, grow, stack.
• How to Get on Board With the Digital Transformation [+ Examples] - Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. If your business is online, you're a part of the digital transformation. But it's not enough these days to just "be online." Businesses that will thrive in 2021 that are operating online — and the COVID-19 pandemic has proved this. 
  Topics: online, process, digital, tools, need, examples, business, customer, transformation, help, board, businesses.
• How to Host an Inclusive Virtual Meeting, According to HubSpot's Remote Work Manager - As HubSpot's remote population has grown from a handful of folks to over 300 in the past few years, we've learned a number of lessons on how to pivot in-person communications into a virtual environment.
  Topics: whiteboard, way, inclusive, meeting, manager, attendees, meetings, remote, folks, allows, according, tools, virtual, host, hubspots, youre, work.
• How to Manage a Remote Team: Your Guide to Virtual Leadership - Managing a team is hard enough in person. But now, managers across the world are faced with the new territory of doing it all online. For some, it’s temporary. But for many, remote teamwork isn’t going anywhere for the foreseeable future. Even after the dust settles and the pandemic is […]
  Topics: teams, best, remote, managing, need, virtual, leadership, guide, tools, manage, way, management, things, team.
• How to Run a Successful Virtual Event [+ Examples] - Nowadays, plenty of business is done virtually.
  Topics: events, successful, online, examples, virtual, event, run, conferences, conference, live, tools, inperson, video.
• How to Start Earning a Side Income with Amazon FBA and Shopify - This $40 bundle can help you increase your bottom line.
  Topics: revenue, amazon, earning, shopify, learn, tools, income, youll, products, fba, business, bundle, start, online.
• How to Use Account Mapping to Build an Effective ABM Campaign - Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage.
  Topics: marketing, account, campaign, mapping, sales, accounts, research, abm, using, tools, effective, build, process.
• Interactive Infographics: A Picture of the Premise, Tools, & Process - The infographic is one of the most effective mediums content marketers have at their disposal. It's a format that allows you to create content that's compelling and compulsively shareable without sacrificing utility and thoughtfulness.
  Topics: infographics, compelling, tools, premise, infographic, kind, visual, content, elements, process, picture, youre, data, interactive.
• January 2021 Top 10: Our Most Popular Posts - Our mission since 2005 is to publishing unbiased, independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in January 2021. Articles from early in the month are more likely to make the list than later ones.
  Topics: data, content, tools, ecommerce, million, free, font, morehere, read, popular, posts, list.
• Join Us at WooCommerce; You’ll Love it Here - It's the best job you'll ever have. Make a contribution that matters, work from anywhere, & receive benefits like office stipends, amazing travel, & more.
  Topics: employees, love, working, join, distributed, work, automattic, tools, woocommerce, team, benefits, youll.
• June 2020 Top 10: Our Most Popular Posts - We publish roughly 45 articles each month, hopefully helping ecommerce merchants improve their businesses. What follows are the 10 most popular articles that we published in June 2020. Articles from early in the month are more likely to make the list than later ones.
  Topics: updates, offer, search, ecommerce, posts, list, merchants, read, tools, popular, services.
• Jungle Scout raises $110M, acquires Downstream Impact to help 3rd parties sell on marketplaces like Amazon - There has been a rapid proliferation of roll-up companies armed with wallets full of money to consolidate promising smaller merchants that sell on Amazon and other marketplaces, the idea being to create economies of scale to help them sell more effectively and grow. Today, a company that is somewhat doing the opposite — building tools […]
  Topics: building, parties, techcrunch, advertising, scout, impact, marketplaces, tools, amazon, jungle, help, growing, company, downstream, raises, companies, sell.
• Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats - Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump.
  Topics: social, lead, stats, tools, page, pages, level, game, ads, leads, generation, audience, landing, media.
• Messenger tools can help you recover millions in lost revenue - There are few better ways to bridge that gap than a thoughtful implementation of messenger tools, those chat bubbles many big brands use to offer real-time customer support.
  Topics: recover, brands, millions, revenue, deploy, works, customer, tools, visitors, visitor, messenger, techcrunch, help, lost, website, service.
• Microsoft brings new shopping tools to its Edge browser - Microsoft announced a few updates to its Edge browser today that are all about shopping. In addition to expanding the price comparison feature the team announced last month, Edge can now also automatically find coupons for you. In addition, the company is launching a new shopping hub in its Bing search engine. The timing here […]
  Topics: coupons, tools, feature, shopping, edge, browser, brings, url, team, bit, microsoft, techcrunch, comparison, feels, price.
• NS8 raises $123M led by Lightspeed for its suite of online fraud prevention tools - Online fraud costs people and organizations billions of dollars each year — with one aspect alone, identity fraud, a $16.9 billion problem in 2019, says Javelin Research, and each dollar of spend online estimated to cost $3.13 in fraud recovery, according to LexisNexis Risk Solutions. Today, a startup that’s built a platform to identify and prevent […]
  Topics: lightspeed, partners, growth, online, tools, venture, ns8, led, ecommerce, raises, prevention, merchants, platform, suite, techcrunch, fraud.
• PayPal details its digital wallet plans for 2021, including crypto, Honey integration and more - PayPal this week laid out its vision for the future of its digital wallet platform and its PayPal and Venmo apps. During its third-quarter earnings call on Monday, the company said it plans to roll out substantial changes to its mobile apps over the next year to integrate a range of new features, including enhanced […]
  Topics: integration, tools, crypto, company, techcrunch, digital, wallet, honey, roll, pay, plans, including, paypal, details, honeys, experience, apps, users.
• Predictive Marketing: What it Is & How to Leverage It - After months of working on a marketing campaign, nothing's worse than realizing you aren't seeing the results you expected.
  Topics: product, tools, predictive, social, marketing, ad, media, data, leverage, brands, content.
• SEO How-to, Part 12: Technical Tools - Implementing a search engine optimization strategy typically requires tools that can be dangerous when mishandled. Knowing those tools — when to use them and how — can make all the difference. This is the 12th installment in my “SEO How-to” series.
  Topics: noindex, tag, remove, seo, technical, content, tools, page, xml, bots, howto, pages, search.
• SEO How-to, Part 9: Diagnosing Crawler Issues - Search engines must crawl and index your site before it can rank in organic search. Thus optimizing your content is pointless if search engines cannot access it. This is the ninth installment in my “SEO How-to” series.
  Topics: page, tools, crawling, site, howto, seo, crawl, content, pages, issues, search, crawler, engines, diagnosing, bots.
• SEO: Search Console Is an Untapped Source of Keyword Data - Search Console now has more than enough data to return us to the glory days of natural search keyword data. But many businesses are not aware. I’ll explain the Search Console data in this article.
  Topics: data, search, report, keyword, page, untapped, tools, results, keywords, source, console, seo, google.
• Shogun raises $35M to help brands take on Amazon with faster and better sites of their own - E-commerce has boomed this year, with more businesses and shoppers than ever before turning to websites and apps as a safer, socially distanced alternative during the current global health pandemic. Today, a startup that has built a platform to help individual companies and brands design better websites is announcing a round of growth funding to […]
  Topics: tools, 35m, shogun, amazon, brands, techcrunch, startup, company, ceo, companies, help, sites, better, taylor, raises, ecommerce, faster.
• Should You Be Blogging For Enterprise Customers? Yes, Here's Why. - When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience.
  Topics: customers, blogging, software, writing, yes, post, heres, youre, blog, write, content, tools, enterprise.
• Social Commerce: 5 Tools to Help You Sell Directly Through Social Media - Sell your products directly on your social media with these social commerce selling tips! Step-by-step instructions help you get started.
  Topics: media, help, youre, youll, marketing, simple, sell, commerce, product, social, need, facebook, directly, tools.
• Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools - Businesses today feel, more than ever, the imperative to have flexible e-commerce strategies in place, able to connect with would-be customers wherever they might be. That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out […]
  Topics: market, provide, techcrunch, b2bs, spryker, 500m, businesses, commerce, tools, tcv, providers, raises, companies, valuation, agile, funding, ecommerce.
• The 11 Best Live Webinar Software of 2021 - If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you.
  Topics: software, help, easy, platforms, live, platform, best, webinar, tools, ondemand, webinars, video.
• The 11 Best Social Media Dashboard Tools & Apps - When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business.
  Topics: dashboard, tools, apps, twitter, best, media, instagram, social, great, schedule, content, posts.
• The 13 Best Marketing Automation Software Tools Available to You - A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow.
  Topics: software, lead, enterprise, marketing, powerful, best, platform, email, features, available, tools, tool, automation.
• The 15 Best Email Newsletter Tools in 2020 - Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent.
  Topics: emails, newsletters, newsletter, templates, features, free, tool, offers, best, create, email, tools.
• The 7 Best Leadpages Alternatives in 2020 - It doesn't matter how awesome your e-book is if no one can download it.
  Topics: pages, marketing, tools, builder, editor, help, number, alternatives, page, templates, landing, best, leadpages.
• The 8 Best Social Media Analytics Tools for Marketers in 2020 - These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won't be able to grow your audience, reach, and presence if you don't understand the data behind it all.
  Topics: metrics, hubspot, tools, media, reports, best, marketing, content, social, analytics, marketers, data.
• The Best 16 Landing Page Builders for Any Business - Lead generation is essential for driving sales and growing an online business.
  Topics: landing, option, best, pages, tools, analytics, builder, features, marketing, builders, page, business, offers.
• The Best Black Friday & Cyber Monday Deals for Ecommerce Merchants  2020 - Ready to save some cash on the best tools in the ecommerce industry? We’ve rounded up all of the best ecommerce Black Friday deals for 2020!
  Topics: business, tools, check, plans, deals, ecommerce, email, cyber, services, black, best, valid.
• The Best Social Media Management Tools - In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.
  Topics: tool, media, tools, content, social, team, members, best, free, management, manage.
• The Fight for Independents: Why Entrepreneurial Spirit Is Rising Against All Odds - Promising data emerged at the end of 2020 that shows new business creation is soaring. Against all odds, why is entrepreneurial spirit peaking during a time that all but conspires to crush it? It's simple—when we cheer for the underdogs, they can win.More
  Topics: tools, rising, business, spirit, satish, odds, entrepreneurial, fight, independents, pandemic, small, work, community, businesses, communities.
• The SEO Benefits of Web Scraping - In "SEO for Google Shopping," I addressed the need to optimize product feeds. I stated that including keyword product descriptions and titles in the feeds was scalable with "scraping." But I didn't describe it further. In this post, I’ll explain scraping.
  Topics: scraper, google, search, web, example, website, scraping, page, tools, seo, benefits, results.
• The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3) - This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
  Topics: hubspot, measured, content, results, tracker, tools, data, visibility, series, sound, built, keyword, program, search, surround, serp.
• The Ultimate Guide to Platforms and How They Can Benefit Your Business - Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales.
  Topics: business, model, ultimate, benefit, platform, technology, content, products, create, guide, businesses, platforms, tools.
• The Ultimate Guide to Social Media Analytics - There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
  Topics: help, reports, data, audience, ultimate, software, tools, media, points, guide, social, analytics.
• This Simple Add-On Lets Your Customers Shop While on Facebook - This shopping tool makes it easy for customers to visit your store without leaving Facebook.
  Topics: shop, tabfu, tabs, users, facebook, website, site, right, lets, simple, purchases, customers, addon, social, tools.
• This eCommerce Platform Might be the Easiest Way to Sell Your Products Online - Sellfy makes creating and operating your online store easier than ever.
  Topics: store, tools, youll, sell, customers, platform, way, sale, products, ecommerce, easiest, sellfy, online, subscription, plan.
• Tips for Successful Inventory Management - Stop manually counting stock and get rid of annoying spreadsheets. Start handling inventory management like a pro! See the six game-changing tools you need.
  Topics: products, youll, stock, tracking, sure, stressfree, inventory, management, business, tools, customers, shop, successful.
• Top Social Media Tools You Need to Use in 2021 - You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
  Topics: media, content, tools, hubspot, marketing, create, need, tool, starts, instagram, social.
• Ultimate List of Ecommerce Tools For 2020 - The ecommerce industry is booming.
  Topics: products, tool, month, shopify, website, list, selling, online, youll, tools, ultimate, ecommerce.
• Use Purchasing Trends to Merchandise Products - You are not alone if confused about the products people are apt to buy today. Even consumers aren't always sure. Most consumers have opted to stay closer to home during a time when family vacations and festivals would have been the norm. How we present information on the home page, landing pages, and across social media impacts sales.
  Topics: small, goods, consumers, trending, merchandise, purchasing, products, page, equipment, tools, items, trends.
• Wasn't ABM Supposed to Fix B2B Buying? - Before my kids woke up this morning, I had ordered groceries for the week, subscribed to a digital news channel I've been meaning to read more, and signed up for an online workout class (that I'm likely to skip). All from my phone, and all with just a few clicks.
  Topics: sales, fix, salespeople, companies, tools, b2b, supposed, abm, experience, marketers, buying, wasnt, marketing.
• What's the Best Ecommerce Platform for Your Business? Here's How to Evaluate Your Options - Find out how to choose an ecommerce platform that will meet your business needs now—and in the future.More
  Topics: website, whats, products, support, platform, business, online, ecommerce, best, options, heres, evaluate, shopify, tools.
• Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization - Today, you and your team are expected to perform at the same level no matter where you're working from.
  Topics: tools, allows, try, create, remotely, work, management, remote, better, team, collaboration, working, project, platform, organization, google, communication.
• eComm Weekly: PayPal's New Digital Wallet Features - PayPal is adding brand new features to increase convenience for their customers. Do you have them as a part of your ecosystem yet? Check it out. eCommerce Weekly. What's new and what's noteworthy? Next on the list is PayPal. We know PayPal as a convenient payment solution But their aim is actually to get even more convenient. Now, with the roll out of their new digital wallet they'll have some new features like budgeting tools, support for cryptocurrency, the Buy Now, Pay Later functionality, and to top it off, they'll have a seamless integration with all the shopping tools from their newly-acquired company, Honey. So what does it mean for merchants and consumers? Well, with the new shopping tools from honey, PayPal will now be able to track consumers from their initial phase, their initial interest in a product and target them with promotions and savings and then have all of the checkout experience be in one place. And now with this data, they're going to be actually providing anonymous data to merchants to help them with driving sales. Next, customers have the access to a new digital currency, as now you'll be able to buy, sell, and hold cryptocurrency across 28 million different merchants, without any new integrations on the merchant side. And lastly, They'll be doing a complete overhaul transformation on all of their newly acquired companies, to bring all the features together in one place. So no more switching between apps or having to use a desktop experience to get what you need. I don't know, to me this screams convenience. So are brands actually ensuring that they have PayPal as a part of their ecosystem? Because if you're not, you could be missing out on customers that want convenience. That's all for eComm weekly. Tell me what you think!   Source: https://tcrn.ch/3giogKm
  Topics: paypal, whats, paypals, tools, actually, customers, weekly, merchants, wallet, digital, theyll, convenience, features, ecomm.