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Top 2020 resources on tools

Best tools resource in 2020.
Learn more about tools to improve your e-commerce strategy.

10 Best Screen Recording Software Programs in 2019 - Recording a screen used to be a real challenge. You had to either use complicated tools or pay a software expert to get it done, which wasn’t always feasible. Fortunately, the user-friendliness of screen recording software has significantly improved over the years. Nowadays, you can create professional-looking tutorials with minimal […]
Topics: best, download, tools, recorder, recording, record, video, screen, os, free, software, capture.
10 Content Marketing Analytics Tools That Finally Do What You Need - 70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy.
Topics: tools, customers, software, marketing, need, content, starts, youll, metrics, finally, analytics, performance.
10 Email List Management Software Tools to Grow Your Brand - When I first began my marketing career, I was envious of emails.
Topics: emails, software, grow, choice, management, list, campaign, email, youre, send, brand, marketing, tools.
10 Email Preview Tools For Different Inboxes - You know the expression, "What you see is what you get"? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers.
Topics: tools, testing, preview, software, marketing, emails, inboxes, tool, test, different, email, youll, free.
10 Social Media Calendars, Tools, & Templates to Plan Your Content - What do cross-country road trips, wedding speeches, and social media marketing have in common?
Topics: social, tools, youre, calendars, calendar, templates, team, publishing, marketers, content, plan, media, posts.
11 Online Tools for Video Meetings - The usage of video conferencing tools is exploding due to the surge in remote workers from Covid-19. Video conferencing can facilitate meetings, particularly when many platforms offer extensive features for free or very little cost. Here is a list of video conferencing tools to run meetings.
Topics: video, tools, price, start, meeting, plans, screen, meetings, participants, sharing, online, free.
11 Photoshop Alternatives for Image Editing - Impactful photos are an essential aspect of any merchant’s online store. While Adobe Photoshop has long been the industry standard for editing images, there are a variety of free or inexpensive applications with comparable tools. Here is a list of alternatives to Photoshop.
Topics: create, photoshop, tool, editing, available, price, images, ios, image, tools, alternatives, including.
12 Content Curation Tools Every Marketer Needs - "Curation" is one of those words that's always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun -- and just as important.
Topics: create, tools, users, information, social, share, content, youre, needs, marketer, relevant, curation.
12 Essential Media Planning Tools - Your customers are consuming messages in more ways than ever before -- online, in publications, on TV, the radio, and on their phones...to name a few.
Topics: messages, media, users, essential, audience, tools, social, planning, nielsen, tool, software.
12 Social Media Tools You Need to Use in 2020 - You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
Topics: tools, content, hubspot, media, create, need, starts, social, instagram, posts, tool.
14 Awesome Live Streaming Tools to Win Over the Masses - Welcome to 2020, where way more of your life is taking place at home. As the world figures out how to function and connect with less human contact, the use of live streaming platforms and video in general has skyrocketed. Between March and April alone, the live streaming sector almost […]
Topics: platform, ios, masses, stream, streaming, youre, facebook, platforms, free, android, live, win, tools.
14 Best Marketing Automation Software Tools (That Make Marketing Easy) - Marketing is hard work. Fortunately, marketing automation software can cut your workload in half. No marketing expertise under your belt? No problem. Don’t worry if you don’t know where to start. Truth is, if you saw how bad my first Facebook ad was, you’d be embarrassed for me. But automation […]
Topics: customers, tools, easy, sales, automation, customer, best, marketing, software, social, help, tool.
14 Time-Saving Tools for Managing Your Twitter Following - According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention.
Topics: users, social, twitter, tools, content, starts, post, help, following, managing, timesaving, publishing.
14 of the Best Meeting Scheduler Tools to Organize Your Day - We complain about spending countless hours in unproductive and mismanaged meetings.
Topics: calendar, meetings, meet, schedule, scheduler, link, meeting, times, tools, best, day, tool, scheduling, free, organize.
15 Best Instagram Analytics Tools for 2020 - Do you know if your Instagram marketing strategy is working? Can you tell which post or story generated the most engagement over the course of a week? If you don’t have the answer to any of these questions, you need a healthy dose of Instagram analytics. For those unfamiliar with […]
Topics: metrics, profile, data, insights, engagement, performance, track, posts, analytics, best, tools, instagram.
15 New Video Tools for Creating, Editing, Sharing - For merchants who want to create, edit, and share videos, there are plenty of new innovative online tools for little or no expense. Here is a list of recently released tools from online video platforms and social media applications.
Topics: tool, tools, creating, calls, free, youtube, video, videos, app, social, create, sharing, editing.
15 Podcast Tools to Take Your Show from Good to Great in 2019 - Just like Sharpay Evans from "High School Musical" says, "It's out with the old, and in with the new." Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly, podcast shows should continue to evolve as the industry does.
Topics: great, microphone, audio, tools, equipment, record, software, good, recording, sound, podcast, editing.
15 Social Media Management Tools for 2020 - Social media management tools can help you to plan and publish posts and campaigns, measure engagement, and find out what people are saying about your brand and competitors. Here is a list of social media management tools to try in 2020.
Topics: posts, schedule, plans, engagement, price, tools, content, media, publish, social, management, start.
15 of the Best Account-based Marketing Software for 2020 - Are you in the market for your new account-based marketing software solution? If so, then you've come to the right place.
Topics: tools, customers, software, sales, marketing, best, users, data, accounts, contact, accountbased, platform.
16 Business Intelligence Tools for Ecommerce - A business intelligence tool can provide helpful data to make critical, daily decisions. There are many such tools to choose from. In this post, I'll list popular business intelligence tools that I'm familiar with and offer my perspective on each.
Topics: sources, segment, tools, business, magento, ecommerce, intelligence, pricing, tool, data.
16 Tools to Grow a YouTube Channel - Here is a list of tools to grow an audience on YouTube. There are tools to produce and distribute content, manage campaigns, improve search engine optimization, find the right influencers and consultants, and track results.
Topics: search, tools, free, video, price, channel, youtube, start, videos, plans, grow.
17 Collaboration Tools for Remote Workers - The recent surge in home-based workers due to the coronavirus has made it a necessity to use tools that allow workers to collaborate from afar. Fortunately, there are plenty of tools to facilitate remote work without feeling isolated. Here is a list of collaboration tools for remote workers.
Topics: projects, work, price, collaboration, team, tasks, workers, free, start, project, remote, tools, teams, plans.
17 Free Tools for Social Media Analytics - Social media can help brands distribute marketing content and engage customers. Free analytics tools can ensure that a brand's message is connecting with the right audience. Here is a list of useful analytics tools to optimize your social media accounts.
Topics: audience, analytics, data, free, media, followers, content, paid, tools, social, price.
17 Tools for Live-streaming Video - Live-streaming video offers individuals and brands a direct way to engage and connect. With so many of us working remotely, there’s never been a better time to use live-streaming. Here is a list of tools for live-streaming video.
Topics: live, video, start, platforms, tools, plans, stream, price, audience, content, broadcast, livestreaming.
18 Powerful Competitor Analysis Tools to Spy on Your Competition - Have you ever envied James Bond for his impressive ability to infiltrate his nemeses? Spy on your competitors with these 18 competitor analysis tools.
Topics: tool, marketing, spy, competitor, competitors, search, analysis, research, competition, content, theyre, tools.
19 Helpful Tools for Amazon Sellers - Here is a list of tools to help Amazon sellers with product research, keyword research, analytics, feedback and review management, and more. There are niche tools to simplify tasks and all-in-one platforms for comprehensive management.
Topics: price, sales, sellers, products, helpful, start, plans, product, tool, research, tools, amazon.
20 Free Web Design Tools from Spring 2020 - Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from spring 2020. There are designer and developer apps, coding resources, color tools, fonts, and more.
Topics: list, design, typeface, web, unique, tools, free, spring, test, tool, font.
2019 Top 25: Our Most Popular Posts of the Year - We've published roughly 500 articles in 2019. What follows is our annual list of the 25 most popular based on the number of page views. Articles related to search engine optimization remain, collectively, the most read. Other leading topics include
Topics: posts, free, google, ecommerce, sales, content, business, read, tools, search, popular.
22 Free Tools for Facebook Marketing - With 2.45 billion monthly users, Facebook is the largest social network worldwide. It’s also an essential marketing platform for many businesses to reach new and existing customers. And there are plenty of free tools for marketing on Facebook.
Topics: ads, facebook, premium, marketing, create, tool, social, campaign, free, app, plan, tools.
22 Free Web Design Tools from Winter 2020 - Resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from winter 2020. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions.
Topics: free, web, winter, serif, color, tool, font, logos, display, sans, design, tools.
23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More - Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved.
Topics: tools, optimization, content, visitors, free, offers, research, rate, tool, tests, analytics, feedback, page, conversion, website.
23 Free Web Design Tools from Fall 2019 - Free resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from fall 2019. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions.
Topics: add, web, create, premium, tools, version, website, free, font, fall, design, tool.
3 Excellent Performance Testing Tools from Google - How quickly a web page loads and becomes interactive is closely related to user experience and conversions, and thus sales and profit. Google has three helpful testing tools to understand how well a website is performing and, also, how to improve it.
Topics: example, sites, performance, lighthouse, load, testing, chrome, mobile, tool, google, excellent, site, web, tools.
4 Genius Tactics for Increasing Ecommerce Sales - Nothing about running an ecommerce business is straightforward or easy. The goal is, of course, to present a product on your ecommerce website, entice buyers to purchase through ecommerce marketing, and then process payments. This is how even the most basic ecommerce site should run. But, unfortunately, goals are often easier said than met. To meet your goals, you've got to put in work — especially if you're working to build and grow your ecommerce business. Whether you're an ecommerce veteran or are new the world of ecommerce, here are four genius tactics to entice buyers and increase sales. 4 Tactics to Increase Ecommerce Sales The world of ecommerce is always changing. These tactics are some of the most impactful for boosting sales and attracting new customers to your ecommerce website.
Topics: increasing, ecommerce, sales, buyers, tools, genius, visitors, tactics, social, youre, media, website, site.
4 Marketing AI Predictions for 2020, According to Experts - According to Gartner, 80% of technology will be built on an AI foundation by 2021.
Topics: according, content, marketers, tasks, going, tools, ai, technology, predictions, help, seo, experts, marketing.
5 Email Testing Tools to Try (& What to Test on Them) - A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing.
Topics: try, things, test, ab, tested, different, marketing, testing, tests, tools, email, types.
6 Email List Building Tools for Ecommerce - In this post, we lay out some best practices for using email list building apps, then we dig into 6 great tools that you can use to build your email list.
Topics: tools, build, building, marketing, ecommerce, optin, list, form, store, email, forms.
7 SEO ‘Rules’ to Ignore for Ecommerce - Search engine optimization tools have evolved into measuring hundreds of variables. But not all of them impact ecommerce performance in my experience. What follows are seven common SEO metrics to ignore, or relegate to a quick glance.
Topics: link, tools, google, ignore, page, characters, search, rules, pages, ecommerce, meta, seo, internal.
9 AI Tools to Streamline Your Social Media Strategy - Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019.
Topics: platforms, dashboard, streamline, ai, data, media, marketing, social, strategy, help, tools, post, ad.
Advanced Strategies for Selling on Instagram - Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I'll discuss strategies to optimize Instagram posts to retain and engage an audience of potential buyers.
Topics: business, strategies, tools, followers, audience, posts, post, tags, advanced, selling, best, instagram, content.
Alibaba adds financing tools and online trade shows for US merchants - Alibaba.com is introducing new tools targeted specifically at U.S. merchants. It sounds like the Chinese e-commerce giant has already been making inroads in the United States. John Caplan, the North American and European president of Alibaba.com (the B2B marketplace that serves as the core business of Alibaba Group), said at an online press briefing that […]
Topics: merchants, trade, financing, small, beauty, terms, days, businesses, tools, united, alibaba, alibabacom, adds, shows, techcrunch, online.
Announcing Ecommerce Warchest! - What is Ecommerce Warchest? Ecommerce Warchest curates discounts and deals on apps and services that merchants can use to run their online businesses.
Topics: tools, deals, need, better, warchest, announcing, ecommerce, services, apps, entrepreneurs, businesses.
Ccinsight shows Covid-19’s impact on ecommerce - A new project, called Covid-19 Commerce Insight, shows the impact coronavirus Covid-19 has on ecommerce in Europe and the rest of the world. Every day, the tool shows new data at a global and regional level in multiple sectors. The Covid-19 Commerce Insight initiative is a project from Emarsys and… Continue reading
Topics: data, tools, ecommerce, covid19s, covid19, help, impact, shows, ccinsight, insight, transactions.
Commercetools raises $145M from Insight for Shopify-style e-commerce APIs for large enterprises - Global retail e-commerce is expected to be a $25 trillion business this year, and today one of the companies that has built a set of tools to help larger enterprises sell to consumers online has raised a large growth round to meet that demand. Commercetools, a German startup that provides a set of APIs that […]
Topics: ecommerce, 145m, funding, businesses, raises, growth, hoerig, techcrunch, shopifystyle, tools, retail, companies, insight, commercetools, apis, services, large, enterprises.
Daily Crunch: E-commerce sales surge - eMarketer tries to quantify the rise of e-commerce, Reddit’s co-founder steps down from the board and SpaceX focuses on its next-generation spacecraft. Here’s your Daily Crunch for June 8, 2020. 1. US e-commerce sales to jump 18% in 2020, but not enough to offset retail’s decline U.S. e-commerce sales will jump 18% this year due […]
Topics: ecommerce, tools, demo, weeks, starship, crunch, daily, surge, board, techcrunch, musk, sales, turns.
Daily Crunch: PayPal acquires Honey - The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. PayPal to acquire shopping and rewards platform Honey for $4B Currently, Honey’s 17 million monthly active users take advantage of its […]
Topics: crunch, acquires, tools, suite, paypal, provide, rewards, daily, voice, sonos, shopping, stage, honey, techcrunch, users, company.
Drag-and-drop Ecommerce Tools Are on the Rise - For years, ecommerce platform providers have sought to make it easy for SMBs to present and sell products online. Current offerings from Shogun, BigCommerce, and Wix demonstrate that ease-of-use and lack of coding are still in demand.
Topics: shogun, ecommerce, business, functionality, wix, rise, tools, builder, bigcommerce, draganddrop, page, visual.
Ecommerce Product Releases: January 15, 2020 - Here is a list of product releases and updates for mid-January from companies that offer services to online merchants. There are updates on sponsored search ads, social networking tools, customer ...
Topics: cloud, technology, ad, magento, ecommerce, data, commerce, releases, experience, tools, platform, product.
Essential Email Marketing Features for Ecommerce in 2020 - The email marketing needs of ecommerce merchants are increasingly sophisticated due to improvements in technology and the demands of consumers. In the post, I'll address the essential email-marketing features for ecommerce merchants in 2020.
Topics: features, essential, tools, subscribers, ecommerce, marketing, marketers, email, performance, standard, esps, service, platform.
Everything You Need to Know About Business Process Automation - When I think of automation, my first thought is that judgment day from "The Terminator" is upon us. However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently. In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers' adoption of artificial intelligence has grown by 44% since 2017.
Topics: automation, tasks, customer, process, team, need, software, human, tools, help, business, know.
For SEO, How Fast Is Fast Enough? - Page speed improvements are high on most ecommerce to-do lists. The potential for increased revenue as well as better organic search rankings makes the effort worthwhile. But first, everyone wants to know how fast is fast enough.
Topics: seo, offers, revenue, tools, speed, google, rankings, page, fast, paint, site, organic.
Gorgias raises $14M to help e-commerce companies deliver faster (and more lucrative) customer service - Gorgias, a startup offering artificial intelligence tools for customer service and support, is announcing that it has raised $14 million in Series A funding. Co-founder and CEO Romain Lapeyre told me that the startup is taking advantage of a broader shift as brands are looking to sell directly to consumers, rather than going through intermediaries […]
Topics: deliver, tools, startup, techcrunch, raises, service, help, lucrative, faster, gorgias, customer, using, team, support, lapeyre, customers, ecommerce.
How Digital Minimalism Helps Focus, Attention, and Productivity - How much time do you spend online each day? If we're honest with ourselves, we know it's probably too much. In fact, one recent study found that we spend 6 hours and 42 minutes online every day. Imagine if you could put that time toward accomplishing your goals. That's why we love the digital minimalism movement.
Topics: online, set, youre, helps, social, media, help, digital, minimalism, attention, productivity, spend, focus, tools.
How One Instagram Influencer Built Her Brand and Attracted 40K Followers - This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie.
Topics: brands, hard, tools, influencer, ive, brand, followers, built, attracted, growth, tried, work, following, 40k, instagram, best.
How to Automate Your Account-Based Marketing Strategy - In today's day and age, marketing is all about personalization. It's about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years.
Topics: accountbased, strategy, marketing, content, icp, accounts, software, tools, automation, set, target, automate, abm.
How to Automate Your Social Media Marketing Like the Pros - As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it.
Topics: posts, automation, help, marketing, automate, social, pros, tools, content, team, media, used, post.
How to Build a Marketing Stack That Will Grow With You - Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need?
Topics: grow, tools, strategy, systems, marketing, team, future, tech, stack, data, need, build.
How to Host an Inclusive Virtual Meeting, According to HubSpot's Remote Work Manager - As HubSpot's remote population has grown from a handful of folks to over 300 in the past few years, we've learned a number of lessons on how to pivot in-person communications into a virtual environment.
Topics: virtual, meetings, hubspots, remote, according, way, host, meeting, work, inclusive, whiteboard, youre, attendees, folks, allows, tools, manager.
How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director - Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone.
Topics: institute, ai, tools, need, implement, affordable, youre, marketing, according, director, learning, machine, help, technology, steps, search.
How to Manage a Remote Team: Your Guide to Virtual Leadership - Managing a team is hard enough in person. But now, managers across the world are faced with the new territory of doing it all online. For some, it’s temporary. But for many, remote teamwork isn’t going anywhere for the foreseeable future. Even after the dust settles and the pandemic is […]
Topics: teams, best, remote, managing, need, virtual, leadership, guide, tools, manage, way, management, things, team.
How to Run a Successful Virtual Event [+ Examples] - Nowadays, plenty of business is done virtually.
Topics: virtual, inperson, events, event, examples, conferences, sessions, live, successful, video, tools, conference, run.
How to Start Earning a Side Income with Amazon FBA and Shopify - This $40 bundle can help you increase your bottom line.
Topics: revenue, amazon, earning, shopify, learn, tools, income, youll, products, fba, business, bundle, start, online.
How to Use Account Mapping to Build an Effective ABM Campaign - Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it's a difficult strategy to manage.
Topics: marketing, account, campaign, mapping, sales, accounts, research, abm, using, tools, effective, build, process.
How to Work Remotely: 9 Tips & Tools to Master Remote Life - Are you one of the millions of workers who recently dove head-first into remote work from home? Welcome to the crew. There are a few categories you might fall into when you first start. Some people find out that they were totally made for remote work. Some have plenty of […]
Topics: team, sure, tools, youll, things, remote, youre, work, best, master, need, tips, remotely, life.
In the wake of COVID-19, UK puts up £20M in grants to develop resilience tech for critical industries - Most of the world — despite the canaries in the coal mine — was unprepared to cope with the coronavirus outbreak that’s now besieging us. Now, work is starting to get underway both to help manage what is going on now and better prepare us in the future. In the latest development, the UK government today […]
Topics: techcrunch, industries, innovate, tech, world, wake, help, uk, resilience, critical, grants, tools, society, working, develop, puts, support, businesses.
Instagram Hashtags: How to Find the Most Popular Hashtags and Connect with New Followers - Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. Today, we're sharing how to create an effective hashtag strategy for your business.More
Topics: instagram, tools, popular, post, hashtags, followers, content, research, users, posts, using, hashtag, connect.
Instagram Tools: 20 Essential Apps for Growing Your Following - With more than one billion monthly active users, Instagram has opened up enormous opportunities for brands to find new customers. To help you supercharge your Instagram account, we’re sharing a list of the best Instagram apps for independent businesses—tools that will help you spruce up your posts and drive more customers to your store.More
Topics: growing, apps, following, social, post, plan, instagram, free, hashtags, posts, image, photos, media, tools, essential.
Is Coding the Next Must-Have Skill of the Modern Marketer? - Marketing has evolved over time from,"You can have any color you want as long as it’s black" to just-in-time marketing messages that might lead to your brand posting on Reddit. We're embracing digital channels and understanding the need to create marketing people love more and more ... but do we actually grasp what's running behind the scenes of all these digital campaigns?
Topics: dont, learn, marketing, embed, need, know, skill, code, musthave, modern, tools, coding, marketers, marketer.
June 2020 Top 10: Our Most Popular Posts - We publish roughly 45 articles each month, hopefully helping ecommerce merchants improve their businesses. What follows are the 10 most popular articles that we published in June 2020. Articles from early in the month are more likely to make the list than later ones.
Topics: updates, offer, search, ecommerce, posts, list, merchants, read, tools, popular, services.
March 2020 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish articles, podcasts, and webinars to help ecommerce merchants. What follows are the 10 most popular articles that we published in March 2020. Articles ...
Topics: business, product, ecommerce, read, search, posts, marketing, popular, social, tools, content, merchants.
Marketers Deserve Enterprise Software That Doesn’t Suck - “Old and clunky”
Topics: deserve, software, doesnt, enterprise, customers, providers, marketing, solution, tools, businesses, marketers, test, suck.
Marketers: Is Your Ecosystem Ready for 2020? - At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago.
Topics: ready, software, hubspot, marketers, marketing, customer, experience, business, help, ecosystem, service, tools.
NS8 raises $123M led by Lightspeed for its suite of online fraud prevention tools - Online fraud costs people and organizations billions of dollars each year — with one aspect alone, identity fraud, a $16.9 billion problem in 2019, says Javelin Research, and each dollar of spend online estimated to cost $3.13 in fraud recovery, according to LexisNexis Risk Solutions. Today, a startup that’s built a platform to identify and prevent […]
Topics: lightspeed, partners, growth, online, tools, venture, ns8, led, ecommerce, raises, prevention, merchants, platform, suite, techcrunch, fraud.
Podcast 35: Top Nerd Travel Tools - In this episode, Drew talks in-depth about the tools that made productive work possible during a 7-month long trip across the globe with his family. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights 19 Online tools that made it possible to work and travel for […]
Topics: business, know, dont, thats, going, nerd, im, things, travel, podcast, case, kind, really, tools.
Remember the Environment of Mobile Shoppers - It's vital for retailers to understand the broader setting of mobile sessions. A visitor's physical environment impacts how she engages with your site and whether she returns.
Topics: shoppers, break, mobile, environment, waiting, tools, discovery, remember, engage, work, site, visitors, products.
SEO: Search Console Is an Untapped Source of Keyword Data - Search Console now has more than enough data to return us to the glory days of natural search keyword data. But many businesses are not aware. I’ll explain the Search Console data in this article.
Topics: data, search, report, keyword, page, untapped, tools, results, keywords, source, console, seo, google.
Salesforce adds integrated order management system to its arsenal - Salesforce certainly has a lot of tools crossing the sales, service and marketing categories, but until today when it announced Lightning Order Management, it lacked an integration layer that allowed companies to work across these systems to manage orders in a seamless way. “This is a new product built from the ground up on the […]
Topics: process, systems, tools, arsenal, integrated, customers, think, techcrunch, system, adds, order, management, service, salesforce.
Salesforce announces new tools to boost developer experience on Commerce Cloud - Salesforce announced some new developer tools today, designed to make it easier for programmers to build applications on top of Commerce Cloud in what is known in industry parlance as a “headless” system. What that means is that developers can separate the content from the design and management of the site, allowing companies to change […]
Topics: experience, site, help, tools, commerce, cloud, boost, announces, developers, need, announced, salesforce, techcrunch, systems, developer.
Should You Be Blogging For Enterprise Customers? Yes, Here's Why. - When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience.
Topics: customers, blogging, software, writing, yes, post, heres, youre, blog, write, content, tools, enterprise.
The 10 Best Keyword Research Tools to Find the Right Keywords for SEO - Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent.
Topics: tool, trends, search, tools, research, longtail, keywords, best, google, keyword, seo, results, right.
The 10 Best Reporting and Business Intelligence Tools for Marketers - Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role.
Topics: marketing, reports, lets, data, marketers, intelligence, report, different, analytics, best, business, tools, reporting.
The 11 Best Social Media Dashboard Tools & Apps - When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business.
Topics: posts, content, social, schedule, free, media, dashboard, best, tools, instagram, apps, twitter.
The 15 Best Email Newsletter Tools in 2020 - Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent.
Topics: emails, newsletters, newsletter, templates, features, free, tool, offers, best, create, email, tools.
The 19 Best Photo Editing Apps for iPhone and Android in 2020 - So you want to promote your ecommerce business through photography, but you want to catch your customer’s attention. This is extremely difficult to do. Especially in the age of social media when attention spans are shrinking to just eight seconds. Using a photo editor app can help you get one […]
Topics: tools, freebest, best, editing, ios, filters, android, app, free, photos, apps.
The 5 Best Podcast Editing Software, According to HubSpot's Senior Podcast Producer - You've had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast.
Topics: hubspots, podcast, best, edit, producer, according, youre, software, editing, tools, adobe, descript, audio, way, senior.
The 7 Best Social Media Analytics Tools for Marketers in 2020 - Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign.
Topics: engagement, hubspot, software, social, best, marketers, analytics, performance, marketing, tools, reports, media.
The Ideal Marketing Stack for Every Stage of Your Business - If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you're selling yourself short.
Topics: ideal, efforts, help, tools, business, content, stack, software, stage, intelligence, marketing, prospects.
The Ultimate Guide to Social Media Analytics - There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
Topics: ultimate, data, youll, audience, media, software, tool, guide, analytics, reports, tools, social.
The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise - If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing".
Topics: automation, experience, customer, relationship, teams, tools, data, unsung, sales, brand, service, promise, marketing, delivering, insights.
This eCommerce Platform Might be the Easiest Way to Sell Your Products Online - Sellfy makes creating and operating your online store easier than ever.
Topics: store, tools, youll, sell, customers, platform, way, sale, products, ecommerce, easiest, sellfy, online, subscription, plan.
Ultimate List of Ecommerce Tools For 2020 - The ecommerce industry is booming.
Topics: products, shopify, list, month, ecommerce, website, ultimate, tools, selling, online, youll, tool.
Unstructured Data Vs. Structured Data: A 3-Minute Rundown - Most marketers think being data-driven means using web metrics to inform every decision they make. But that's not actually being data-driven. That's being Google Analytics-driven. To truly be data-driven, we must remind ourselves of the actual definition of data -- all types of information.
Topics: information, feedback, qualitative, rundown, store, tools, vs, cant, unstructured, structured, analysis, 3minute, data.
VTEX, an e-commerce platform used by Walmart, raises $140M led by SoftBank’s LatAm fund - E-commerce now accounts for 14% of all retail sales, and its growth has led to a rise in the fortunes of startups that build tools to enable businesses to sell online. In the latest development, a company called VTEX — which originally got its start in Latin America helping companies like Walmart expand their business […]
Topics: vtex, billion, latam, latin, walmart, company, fund, ecommerce, led, techcrunch, tools, used, america, raises, platform, companies, softbanks.
Wasn't ABM Supposed to Fix B2B Buying? - Before my kids woke up this morning, I had ordered groceries for the week, subscribed to a digital news channel I've been meaning to read more, and signed up for an online workout class (that I'm likely to skip). All from my phone, and all with just a few clicks.
Topics: sales, fix, salespeople, companies, tools, b2b, supposed, abm, experience, marketers, buying, wasnt, marketing.
Wayfair’s app adds 3D visualization tools, including interactive photos & a room planner - Home furnishing retailer Wayfair was among the first to adopt AR technology as a means of helping people better visualize furniture and accessories in their own home, ahead of purchase. Today, the company is expanding its feature set to allow for more visualization capabilities — even when you’re shopping out in the real world and […]
Topics: company, including, room, wayfairs, feature, tools, experience, techcrunch, app, planner, shoppers, wayfair, features, interactive, shopping, photos, visualization.
What does CRM-Driven Marketing Actually Mean - We've reached peak martech saturation. Just look at this graphic:
Topics: experience, does, tools, content, mean, sales, crm, actually, customer, marketers, team, marketing, customers, crmdriven.
WooCommerce 4.0: Better, More Efficient Store Management - WooCommerce 4.0 is here! Read all about the new, streamlined dashboard, time-saving store management tools, and enhanced reporting and analytics.
Topics: update, woocommerce, store, efficient, data, tools, way, reports, reporting, better, management.
Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization - Today, you and your team are expected to perform at the same level no matter where you're working from. With the help of internet connection, it's relatively easy for us to get most our daily work done, whether it's related to publishing a blog post, sending a follow-up email, conducting a video call with a team member of prospect, or setting up a workflow to nurture prospects and customers in your CRM.
Topics: management, try, tools, organization, remotely, collaboration, better, work, project, communication, create, google, platform, remote, team, allows, working.
Write for 5th Graders to Drive Conversions - Ecommerce content is more than sales pitches and technical info. Shoppers who cannot understand your communication will not convert. To grab their attention, write at a fifth-grade reading level.
Topics: grade, drive, write, tools, simple, graders, 5th, shoppers, provides, product, understand, readability, easy, conversions, version.
Your Guide to Facebook Analytics - With data taking on an increasingly vital role in modern business, no tool is complete without an analytics feature. From YouTube to Twitter and Instagram, nearly every single platform out there is backed by its own integrated analytics tool. As the king of social media, Facebook is certainly no different. […]
Topics: generate, google, facebook, analytics, page, tools, free, business, tool, sales, insights, data, marketing.