Top 2024 resources on trends
Best trends resource in 2024.
Learn more about trends to improve your e-commerce strategy.
1 Million Email Subscribers ‘Fricking Hard,’ Says TheHustle.co Founder
I asked Sam Parr, the founder of The Hustle, an email newsletter with curated business and technology news, how he has grown his list to over 1 million subscribers. "It's fricking hard," he told me.
Topics: email, hustle, going, list, founder, business, million, way, hard, trends, im, subscribers, thehustleco, fricking.
10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior.
Topics: marketing, experts, marketers, teams, b2b, thoughts, platforms, partnerships, share, trends, affiliate, partners, content, affiliates.
10 Logo Design Trends to Watch for in 2021 [Infographic]
We demand a lot from logos.
Topics: lot, design, way, trendsits, timeless, tell, watch, varied, taskto, trends, logo, infographic.
10 Social Media Trends Marketers Should Watch in 2023 [New Data]
It’s a new year and the question on every social media marketer’s mind is, “What social media trends should I expect?”
Topics: content, marketers, trends, watch, consumers, survey, say, media, social, search, data, service.
10 Ways to Dress Up Your Fashion Ecommerce Strategy
“By 2022, brick-and-mortar retail spaces will be little more than showrooms,” wrote BigCommerce co-founders Eddie Machaalani and Mitchell Harper —…
Topics: trends, examples, brands, customer, retailers, sites, online, fashion, ecommerce, shoppers, product, customers, industry.
12 Email Marketing Trends Marketers Should Know [According to My Inbox]
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends.
Topics: consumers, spotify, email, marketers, information, trends, emails, inbox, open, know, marketing, exclusive, according.
12 Higher Education Marketing Trends of 2023
Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts.
Topics: students, student, virtual, video, campus, marketing, dedicated, content, education, trends, higher.
12 New Ecommerce Books for Fall 2021
Here’s a batch of new ecommerce books for your fall reading list. There are titles on branding, social media marketing, personalized customer experience, entrepreneurship, and the post-pandemic workplace. I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.”
Topics: team, marketing, ecommerce, brands, luxury, learn, trends, hardcover, fall, kindle, guide, books, business.
13 Graphic Design Trends to Use in 2021 — and Two to Avoid
2020 was — in a word — unprecedented.
Topics: trends, values, avoid, graphic, trend, design, elements, color, brands.
14 Ecommerce Trends to Expect in 2024
As an Etsy shop owner, I like to think my products alone are enough for customers to click "buy." Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging.
Topics: online, trends, consumers, expect, customer, ecommerce, social, products, mobile, search, voice, product.
15 Hiring Trends to Watch in 2023 [Marketing Leader Data]
This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023.
Topics: companies, work, recruitment, trends, marketing, employees, watch, candidates, job, data, hiring, skills, pools, leader, talent.
20 Stats About Australian Instagram Users & Trends
In July, nearly 41% of Australia's population was on Instagram.
Topics: yellow, users, instagram, media, sensis, social, report, million, australian, trends, stats, australia.
2020 Social Media Trends, According to HubSpot's Social Media Professor
If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts.
Topics: media, professor, hubspot, research, listening, influencers, marketers, according, trends, content, audience, social, hubspots, brand.
2021 Cyber Week Trends Report: BigCommerce Merchants Achieve Record Ecommerce Sales
Following a record-setting 2020 holiday season, the retail industry has been eagerly waiting to see how 2021 holiday ecommerce sales…
Topics: ecommerce, cyber, trends, holiday, achieve, record, shopping, customers, merchants, gmv, season, sales, bigcommerce, week, report.
2021 E-commerce Trends Entrepreneurs Would Be Foolish to Ignore
A quick look at data entrepreneurs can use to leverage their success through the remaining quarters of 2021.
Topics: categories, ignore, online, theyre, product, grocery, ecommerce, entrepreneurs, nonessential, products, youd, foolish, youre, trends.
2021 Holiday Ecommerce Trends to Watch
The 2020 holiday season was — to borrow an overused but nevertheless true phrasing — unprecedented. For months, ecommerce experts…
Topics: sms, consumers, holiday, mobile, shopping, trends, shoppers, marketing, season, online, store.
2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses
In 2022, the marketing world continued to evolve.
Topics: saw, traffic, conversion, web, emails, benchmarks, open, marketers, businesses, marketing, email, rates, likely, trends.
25 Nonprofit Marketing Statistics for 2023
It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself.
Topics: marketing, nonprofits, spend, media, statistics, nonprofit, email, social, donors, strategy, trends.
25 SEO Trends to Leverage in 2023 [+Data]
Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving.
Topics: seo, help, content, keyword, leverage, trends, users, results, include, keywords, data, google, search.
3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren't quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions.
Topics: behavior, product, media, consumers, data, social, trends, users, recommendations, predictions, consumer, state, shopping.
3 Ecommerce Trends You Need to Know in 2023
This vast and expanding sector is on track to be more relevant and investment-worthy than ever, but what are the key new-year takeaways for digital marketers?
Topics: content, video, trends, ecommerce, digital, track, purchases, need, consumers, know, attribution, site, marketers.
3 Pandemic-Fueled Commerce Trends Poised to Yield Long-Term Growth for Businesses
Brands tapped text-based shopping, experiential loyalty programs and online marketplaces to drive newfound sales amid the crisis - strategies that look to stick.
Topics: trends, yield, longterm, pandemicfueled, textbased, sell, shoppers, businesses, consumers, poised, small, pandemic, commerce, brands, sales, growth, loyalty.
3 Ways to Scale Ecommerce with Data
Scaling an ecommerce business requires insights into the market, consumers, and products. In this post, I'll address each aspect and how data can help.
Topics: marketplaces, ways, help, product, google, data, ecommerce, test, ideas, scale, products, trends, competitors, marketing.
31 Google Search Statistics to Bookmark ASAP
Google owns just a bit more than 92% of the global search engine market, which means it is a significant driver of how people look for, and find, information on the internet.
In this post, discover key Google search statistics that will help you understand more about how search words, search trends, and how Google search adapts to changing technologies.
Table of Contents
How many people use Google?
How many Google searches per day?
Top Google Search Statistics 2023
How To Find Trending Searches
Topics: content, topics, trending, trends, results, asap, bookmark, searches, search, statistics, market, allows, google.
4 Digital Payment Trends for 2021
COVID-19 promoted the adoption of technological models that generate alternatives to the use of physical money and that this new year will be consolidated as a real alternative in people's daily lives.
Topics: banking, beginning, methods, bpc, solutions, pay, cash, digital, payment, trends, payments.
4 Education Marketing Trends to Keep an Eye on in 2020
Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They're critical to staying top-of-mind among your target audience now and for years to come.
Similar to other trends under the (large) umbrella of marketing, education marketing trends are critical to stay on top of and deploy regularly if you want to be relevant and sought-after. In this blog post, we'll help you discover how you can achieve just that.
Topics: education, target, experience, audience, students, personalization, marketing, eye, relevant, video, content, live, trends.
4 YouTube Trends to Leverage in 2021 [Data + Expert Tips]
In 2020, I looked up more recipes than I ever have. Mostly Italian if you're wondering.
Topics: youtube, tips, strategy, music, data, content, video, leverage, meneide, videos, shorts, expert, trends.
4 trends that will define e-commerce in 2022
As we approach our third roller coaster year defined by the pandemic, what will happen to global commerce? What new trends will define e-commerce?
Topics: merchants, key, techcrunch, trends, web3, privacy, define, ecommerce, zeroparty, brands, data, facebook.
5 B2B Ecommerce Trends for 2021
B2B ecommerce was already growing rapidly when the global pandemic struck in early 2020, accelerating the wholesale industry's digital transformation. And while it would be possible to list many industry shifts for the coming year, five trends could be especially disruptive.
Topics: including, integration, products, trends, drop, retailers, shipping, payment, integrations, b2b, ecommerce.
5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders
A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you're a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023.
Topics: content, original, marketing, youre, data, blog, help, blogging, trends, according, hubspot, leverage, leaders.
5 Game-Changing Ecommerce Trends in 2022
Consumer habits changed drastically in 2020 and 2021. Here's what the next year will bring.
Topics: amazon, trends, customers, customer, gamechanging, way, businesses, shopping, ecommerce, virtual, voice.
5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research]
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.
Topics: video, social, marketers, celebrity, videos, marketing, chat, rooms, trends, media, survive, hubspot, trust, research.
5 Social Media Predictions Marketers Got Wrong Last Year
The world around us is constantly changing — it only makes sense that the marketing world does too.
Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we're right on the tail — and other times the social media marketing landscape surprises us.
Topics: media, facebook, social, predictions, wrong, platform, marketers, marketing, tiktok, trends.
6 Short-Form Video Trends Online Marketers Should Watch in 2022
Short-form videos are everywhere nowadays.
Topics: videos, content, trends, brands, tiktok, social, marketing, video, marketers, users, shortform, watch, online, platform.
6 Ways to Use Google Trends for Marketing
What did you last Google? Willing to share it with the public?
Topics: trends, data, search, google, topics, ways, topic, terms, queries, trending, marketing, related.
8 Mobile eCommerce Trends Here to Stay
What to Watch: 8 Mobile Commerce Trends
Our shopping habits have irrevocably changed in recent years, especially in the fallout of a global pandemic. In the U.S. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. It’s even more alarming to look at where that same revenue stood in 2013 – just a fraction at $41B. When a smartphone becomes as essential to our daily lives as the air we breathe, retailers must respond to mobile shopping behaviors or risk being left behind. As mobile commerce trends constantly evolve, here are the Top 8 trends to watch as 2021 grinds to an end:
1. Mobile Payments
Ranging anywhere from bill pay to shopping, to splitting costs among friends and family, mobile payments have hit their stride.
According to recent data, digital wallets are expected to become a U.S. $2.4 trillion industry in 2021, with the value of transactions showing an increase of about 24% compared to a year ago. Forecasts point to a further increase in 2023 reaching the amount of $3.5 trillion as far as value is concerned and the amount of $4.6 billion in 2025.
With options like Google, Samsung, and Apple Pay, a payment is one click away from a linked bank account, or by using Near Field Communication (NFC) technology the transaction is touchless. The need for cards and cash is obsolete.
2. Single Click Purchases
Mobile device shoppers want the path of least resistance went it comes to placing an order. Having to enter the same information multiple times e.g. name, credit card info, shipping and billing info, and email address wastes time and leads to higher rates of shopping cart abandonment, with the burden of having to enter information on a smaller screen.
A dedicated mobile app allows order details to be saved in a profile. When the time comes to checkout the purchase is completed in seconds. Big wins for the consumer, who is incentivized to buy more, and to the retailer with an increase in conversions. A simple solution to a fairly onerous pain point.
3. Dedicated Mobile Shopping Apps
While we’re on the subject of mobile shopping apps… you’re no longer ahead of the game with an optimized mobile site. The dedicated mobile app is the preferred way to shop from discovery to purchase. Forecasting insights tell us that US consumers will spend over 900 hours on shopping apps this holiday season alone. Moreover, an overwhelming 78% of shoppers would prefer to access a store via app than through a mobile website.
(Figure 1: App Annie, 2021)
Conversational commerce has become a shopper’s delight in the past year. Sales activity transacted through chatbots, digital voice assistants, and messaging is expected to rise from $41 billion in 2021 to $290 billion by 2025 according to Juniper Research. Shoppers prefer the ease of contacting a chatbot to resolve cart or order issues versus making a time-consuming live call and be subjected to the dreaded call queue, or the slower pace of waiting on an email inquiry response.
You won’t be hard pressed to find a chatbot provider, with so many options you are sure to find one that meets your needs. Many have significant social media presence, and offer additional benefit such as dialog templates, image, video, and audio enablement, third party integrations, and audience segmentation and targeting capabilities. Read our recent blog post reviewing top chatbot providers and their offerings.
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5. Social Media eCommerce
I’m not surprised to learn that in the last two years, social media traffic has increased 100% to online stores, or that about 70% of consumers search social media for potential buys. With so much time spent on sites like Instagram, Pinterest, and Facebook documenting and sharing our lives and personal style, it makes sense to turn to those same platforms to inform our buying decisions.
Social e-commerce sales rise year after year as a whopping 3 billion people flock to social media. As people seek out more personal shopping experiences, social e-commerce provides an open space where big brands and small proprietors alike can create and market to those exact experiences.
6. Voice Enabled eCommerce
You may have seen an influx of home voice assistants like Siri and Alexa on the market in recent years, but what you may not have noticed is how those applications have affected shopping behavior. Digital voice assistants in use worldwide are steadily on the rise and are set to double by 2024.
(Figure 2, 2021 Statista)
Further research shows that 32% use voice-activated search daily instead of typing, and that 43% shop online with voice-activated devices. What are the most popular activities while using such devices? Top three include: researching products, adding items to cart, and tracking a package. The people have spoken; when given the opportunity to shave off a few extra minutes of their day spent talking versus typing, they’ll take the voice enabled option.
7. VR and AR Enhancements
Virtual and augmented reality has created dynamic opportunity to improve the shopping experience, especially when making highly personal or big-ticket purchases online. You may have seen applications to virtually try-on eyewear or have the ability to “preview” what a couch or large accent piece would look like in a room prior to purchase. These applications reduce trial and error and the frustrating consequence of having to return an item.
8. Mobile App Design Elements
With an emphasis on functionality and a user-friendly disposition (think UX design), more mobile apps are adopting design elements to engage shoppers in any way they choose. One of these trends is using a card layout as seen below. The card layout gathers content in a meaningful, clean, and coherent way; this layout also performs well across multiple devices on screens of all sizes.
(Figure 3) Interested in more mobile commerce content? Check out our Mobile Commerce Guide for a historical perspective on eCommerce, featuring how mobile commerce came to be absolutely critical to modern shopping behavior and habits.
Topics: social, billion, app, recent, ecommerce, shopping, stay, voice, shoppers, commerce, media, mobile, trends.
9 B2B Ecommerce Trends to Drive Your Long-Term Sales Strategy
Ecommerce drove 13% of total B2B sales in the U.S. in 2019. Forrester projected in December that share would reach…
Topics: drive, using, b2b, strategy, digital, buyers, trends, longterm, customer, important, customers, sales, process, ecommerce.
9 Critical 2023 Trends in eCommerce Payments
9 Critical 2023 Trends in eCommerce Payments
Are you an eCommerce merchant looking to increase sales while streamlining the checkout process? If so, you need to stay on top of the current eCommerce payments trends.
We've seen a big shift in how customers want to shop and pay for their purchases since the era of digital commerce came on the scene, and the landscape is only changing by the year. In the past, customers were limited to a small range of payment options, such as credit cards, for all their eCommerce payments. These days, however, buyers expect flexibility in a million different ways when it comes to paying online.
In this blog, we’ll cover nine essential eCommerce payments trends for 2023 and explore how sellers can adopt or adapt their payment solutions to meet customer expectations and stay ahead of the curve.
Digital wallets, aka e-wallets, have become a popular trend for payments both online and in-store - and they’re only getting more and more common. By the end of 2023, it's expected that over 4 billion people will use digital wallets for their purchases, with 30% of all POS payments happening via an e-wallet.
Digital wallets like Apple Pay, Google Pay, and Shopify Pay make it easy to make purchases in-store and online. A lot of retailers are already on board with this trend, and it doesn't look like it's slowing down anytime soon. This makes e-wallets a critical piece of any merchant’s eCommerce payments option portfolio in order to keep up with and stay ahead of the competition.
2. Loyalty programs
All great retailers recognize the importance of customer loyalty, and a great way to incentivize and build this is through loyalty programs. A loyalty program often involves offering discounts, points, or rewards in exchange for customers returning to that particular business over and over again. This can range from offering a percentage discount on future purchases to giving exclusive access to certain products or services not available elsewhere.
Some businesses also offer a tiered system where bigger spenders get greater discounts. This offers further motivation to come back time and time again, creating a relationship of trust between customers and companies and building a tradition of strong sales from loyal returning clientele.
3. QR Codes
QR codes were very popular back in 2010, but since then, their popularity has been on the decline - until the pandemic hit. Now they’re having a moment again! You see them everywhere these days, especially in the retail, events, and hospitality industries.
For instance, in restaurants, you can scan a QR to check out the menu, place an order and even pay for your meal - no need to wait for a server. For both online and brick-and-mortar retailers, QR codes are popping up in use cases like scanning a code to get access to exclusive offers and other product lines or to get or give a referral discount.
These use cases and others make QR codes one of the critical eCommerce payments trends to look out for in 2023.
Cryptocurrency payments are changing the way consumers make online purchases. Paying with Bitcoin, Ethereum, or Litecoin is secure and fast: just a few clicks of the mouse and you're done.
Customers love the feeling of being “in the know” by paying with their favorite cryptocurrency, and true privacy enthusiasts appreciate the (relative) anonymity of not having to divulge all their personal information to merchants in order to make a purchase.
In light of this, more and more merchants are starting to accept cryptocurrencies like Bitcoin as legitimate forms of payment. This means savvy retailers, both online and offline, would do well to look into doing the same in order to stay on-trend.
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5. Buy Now, Pay Later
Buy now, pay later is totally in right now in eCommerce payments trends. BNPL payment options give merchants the power to broaden their customer pool by drawing in larger basket values for low-value items and increasing purchases of high-value items that customers might otherwise shy away from. All in all, it's a convenient way to keep sales steady, even in tough economic times, with a relatively low cost to merchants.
Merchants who want to take advantage of buy now, pay later setups have lots of options, including EP Payments, which offers a best-in-class buy now, pay later program powered by Stripe. Retailers who want to stay abreast of consumer-favorite trends in 2023 would definitely do well to make this payment option a priority.
6. Payment Applications
Payment apps are convenient options that more and more consumers are taking advantage of. For merchants offering these apps as a payment method, customers can enjoy a fast and simple checkout process using NFC, QR codes, or P2P networks.
Customers love the ease of use and touchless convenience of not having to whip out the plastic for every payment, and merchants appreciate the speed at which transactions take place.
Payment apps like Google Pay, Apple Pay, and Venmo are already staples in this corner of the eCommerce payments market, with new contenders consistently appearing on the horizon with a hot new feature or service. Some payment apps even offer rewards for frequent users or bonus tracking tools, which help turn this eCommerce payment method into a bonafide customer acquisition and retention tool.
Biometric payments are becoming increasingly popular with consumers due to their extra level of security and convenience. Merchants who offer biometric options allow customers to use their fingerprint, facial recognition, or iris scans to authorize payments instead of passwords or PIN codes. This makes fraud a lot harder since biometric data is unique to each person, making it practically impossible for thieves to copy.
This kind of verification can help make customers leery of giving out their personal data online feel more secure and willing to part with their cash. This gives eCommerce merchants leverage to attract more customers in less time by offering a uniquely secure checkout experience.
8. Voice-Enabled Payments
Voice commerce, a realm of commerce technology that includes voice-enabled payments, is becoming super popular for its ease and simplicity. This technology is exactly what it sounds like: merchants that provide voice-enabled payments give customers the option to input and confirm their payment info using only their voice.
This technology has the potential to revolutionize how people make payments in much the same way that voice-enabled tech like Siri and Alexa revolutionized personal productivity.
In fact, merchants can leverage voice assistants like Alexa to enable customers to make purchases and pay bills with just a few words. Its modern-day convenience at its finest: voice-activated payments save customers time and hassle, which creates a frictionless checkout experience, leading to quicker sales and higher average order values.
9. Near-Field Communications
Near-field communication (NFC) is a short-range wireless technology that merchants can use for pairing devices, exchanging data, and making payments. The technology is similar to Bluetooth but is more secure and faster. It’s currently in use by retailers for everything from quick contactless payments to easy device connections.
Not only is it great for quick payments, but merchants can use NFC to create customer loyalty and entice new buyers. NFC can be used to give points to loyal customers, hand out coupons for future purchases, or reward winners for giveaways and drawings in real time, adding an exciting extra layer of gamification to an eCommerce brand’s brick-and-mortar presence.
EP Payments: The eCommerce Payments Solution From Elastic Path
Having cutting-edge and in-demand eCommerce payments options for your customers is a critical piece of a smooth buying experience. Giving consumers the option to pay their favorite way, both online and offline, differentiates good brands from great brands (and good revenue from great revenue), and the better your tools and technology, the easier it will be to achieve that “great brand” status.
If you're an eCommerce merchant looking to level up your payments game, EP Payments from Elastic Path might be just the eCommerce payments solution you’ve been looking for. Reach out to us today to find out more about how EP Payments can help you streamline your checkout process, enhance customer satisfaction, and build brand value along the way.
Topics: online, trends, technology, ecommerce, critical, way, pay, payments, merchants, purchases, payment, customers.
9 Crucial Headless Commerce Trends to Watch In 2023
The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. One of the most powerful recent commerce technologies is headless commerce.
Headless commerce is a method of dividing the front-end and back-end aspects of an eCommerce platform. This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment.
In 2023, headless commerce is expected to become a mainstay of eCommerce operations, with more brands than ever adopting it to streamline their operations and boost sales. In this post, we’ll discuss nine headless commerce trends that you need to know to stay ahead of the competition and take commerce to the next level.
The Evolution of Headless Commerce
Headless commerce has changed over time. It started as a way to address the limitations of traditional eCommerce platforms. These platforms were often inflexible and limited in terms of customization, making it difficult for businesses to create unique and engaging shopping experiences for their customers.
With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily.
This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. Headless commerce has quickly gained widespread popularity among brands looking for more flexibility and agility in their eCommerce operations.
According to a study, over $1.65 billion in financing has been obtained for headless commerce in 2020 and 2021 alone. In addition, 80% of businesses that still don’t practice headless commerce plan to implement it in the next two years. In order for your business to stay competitive, it's crucial to be informed of the latest trends in headless commerce and make the most of your headless commerce strategy.
9 Headless Commerce Trends for 2023
As commerce technologies evolve, integrating headless commerce practices has become an important competitive advantage. To ensure your brand reaches its peak potential in 2023, be aware of these nine crucial headless commerce trends:
1. Mobile-first Strategy
A mobile-first strategy is becoming increasingly important, regardless of your industry, in order to maximize both ease of use for your customers and revenue for your brand. With more and more consumers using their mobile devices to make purchases, it’s crucial for organizations to prioritize mobile commerce when optimizing their overall commerce strategy.
Headless commerce allows for more flexibility and customization while creating a mobile-first experience, ensuring a strong brand presence and a consistently frictionless user experience. By adopting a mobile-first strategy powered by headless commerce, you can cater to the changing needs and preferences of your customers without sacrificing back-end functionality.
2. Voice Commerce
Voice commerce doesn’t rely on a traditional visual user interface to facilitate shopping. Instead, it uses voice-enabled technology, such as smart speakers or virtual assistants, to let your customers shop at any time that fits their busy schedules.
Voice commerce eliminates the need for a traditional front-end interface altogether, creating a more seamless and intuitive shopping experience. As voice-enabled technology continues to advance and become more widespread, we can expect to see an increase in the adoption of voice commerce as a headless commerce trend.
3. AI & Machine Learning
AI and machine learning technologies use data and algorithms to predict customer needs and suggest relevant products or services. This results in a personalized shopping experience, boosting conversion rates and increasing personalization for the consumer.
These technologies can also automate back-end processes like inventory management and order fulfillment. AI and machine learning are quickly becoming foundational elements of both traditional and headless commerce, giving your brand a competitive edge in customer experience management as well as operations.
4. Blockchain Technologies
Blockchain technologies allow for secure and transparent transactions without intermediaries like banks or payment processors. Decentralized data storage and management also ensure that data is less vulnerable to hacking or breaches.
In this headless commerce trend, blockchain integration can be used for supply chain management, smart contracts, and secure payment processing in both B2B and B2C contexts. This technology offers faster and more efficient transactions across borders and lowers fees, making it increasingly popular as a headless commerce trend for brands of all sizes.
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5. Virtual Reality Shopping
Virtual reality (VR) shopping gives customers a completely immersive and interactive shopping experience. Your customers can explore products in 3D, interact with them, and easily visualize their real-life use, emulating the experience of viewing products in a brick-and-mortar store.
VR shopping lets eCommerce brands showcase their products in a more engaging way, leading to more confident purchasing decisions and less buyer’s remorse. Also, VR shopping is cost-efficient, eliminating or reducing the need for physical retail space.
As the popularity of virtual and augmented reality experiences of all kinds grows, VR shopping is becoming increasingly prevalent, offering customers a unique and exciting way to shop.
6. Social Media Integration
Social media integration has become a vital headless commerce trend as customers increasingly use social media to find and buy products. Integrating social media into a headless commerce strategy creates a frictionless and personalized shopping experience that meets consumers where they “live:” on their favorite social media platforms.
With this headless commerce trend, social media can now be used for more than just colorful posts and ads or for building brand awareness. Instead, customers can now also choose to buy products directly from social media platforms with just a click of a button, a quick comment, or a chat message.
This simple shopping experience reduces abandoned carts and buyer hesitation, making it simpler than ever to boost both short-term sales and long-term revenue.
7. eCommerce Microservices
Overall eCommerce revenues are expected to reach $7.5 trillion by 2025. To keep up, brands and retailers are seeking new systems to stand out from the crowd. Microservices are among the top choices for large brands like Amazon, Netflix, and Etsy, and could have major benefits for your organization, too.
Microservices are an effective solution for eCommerce challenges like traffic peaks and risk-free testing of new trends and technologies. They also play well with headless commerce setups and facilitate the building of complex omnichannel systems. These advantages allow for testing the latest payment methods, voice assistants, and progressive web apps without taking significant risks.
8. Omnichannel Presence
Customers today expect a seamless shopping experience across multiple channels, including online, mobile, social media, and physical stores. Headless commerce enables retailers to decouple the front-end presentation layer from the back-end commerce platform, allowing them to deliver a consistent and robust user experience across all of these channels. This means that customers can start a transaction on one channel and complete it on another quickly, painlessly, with a consistent brand experience each time.
Moreover, retailers can leverage data analytics and AI to personalize the shopping experience for each customer based on their preferences, behavior, and context. By adopting an omnichannel presence, in addition to other key headless commerce trends like these, organizations can not only increase customer satisfaction and brand awareness but also drive revenue growth and competitive differentiation.
9. Adoption of API-Driven Platforms
API-driven platforms provide developers with the infrastructure needed to integrate new applications and services. APIs allow your business to create a flexible architecture that can deftly adapt to changing customer demands and market conditions, leading to innovative and engaging digital experiences for customers.
This flexibility goes hand-in-hand with headless commerce’s premise of customizability. As the adoption of APIs continues to surge, so too does headless commerce integration become more prevalent. Leveraging both together is a great way to multiply and optimize the operational ease and streamlined user experience you would gain from either one or the other, creating benefits that only become more apparent with time.
Choosing the Best Headless Commerce Solution with Elastic Path
The commerce industry is crowded with technologies that claim to offer a myriad of benefits with a simple setup. Deciding what technology—and which providers—to trust is far from easy.
Not sure what your business needs to stay competitive in a landscape that is tilting toward headless commerce? No problem—our experts can help you select the tools you need. Get in touch with us today to take your commerce capabilities to the next level.
Topics: headless, technologies, brands, ecommerce, trends, shopping, commerce, crucial, experience, social, customers, media, watch.
9 Pivotal Marketing Trends to Watch in 2024, According to Experts
No one knows the saying change is the only constant in life better than a marketer.
Topics: pivotal, according, generative, need, trends, messaging, ai, experts, marketing, content, marketers, gtm, customer, watch.
9 Web Design Trends This Year You Can Apply Today
We’ve created this list of 9 web design trends most likely to have a big impact this year. These trends will help make your store more modern & inviting!
Topics: today, apply, better, design, trends, product, video, sites, serif, 99designs, site, web.
A Crisis of Disconnection: Three Workplace Trends Slowing Business Growth [New Data]
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work.
Topics: growth, crisis, business, systems, customer, slowing, teams, data, sales, disconnection, businesses, trends, say, workplace.
Advertising Trends from Top DTC Brands in 2022
Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
Topics: dtc, trends, example, company, turkey, brands, video, ads, advertising, greenfield.
B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]
When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize.
Topics: marketing, data, trends, strategy, instagram, marketers, say, b2b, roi, content, plan, b2c, compared, brands.
BNPL in 2022: 4 fintech investors discuss regulation, trends and how to stand out
To get a better picture of where the BNPL market is at right now, we spoke with four active investors about their expectations for the space, upcoming regulation, scalability, default risk and more.
Topics: credit, regulation, stand, fintech, discuss, products, financial, believe, investors, opportunities, bnpl, companies, techcrunch, financing, consumer, trends, market.
Can Pantone Colors Drive Online Sales?
Adopting retail and societal trends can keep your brand fresh and relevant. Some fads are short-lived, lasting just days or months. Others might stick around for years. Here are three trends that inspire consumers to buy.
Topics: mobile, trends, pay, colors, products, apps, drive, color, online, pantones, payment, pantone, sales.
Consumers Spend 3+ Hours on Social Media Daily: What They're Doing on Each Platform [Data]
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there.
Topics: used, platform, trends, share, media, data, reasons, social, consumers, theyre, doing, daily, entertainment, content, spend, users, hours.
Covid-19 will speed up the reshaping of global retail trends, says KPMG
Covid-19 has accelerated key underlying global retail trends that were already reshaping the industry according to a new report by KPMG.
Topics: covid19, retailers, speed, customer, report, global, shopping, reshaping, retail, online, kpmg, trends, need, business.
Current and upcoming trends in Latin America’s mobile growth
Mobile companies that seize on the progress already taking place and learn from or integrate trends like digital wallets, QR codes, on-demand delivery and 5G will be poised for the biggest success in LATAM — and quite possibly, on a global stage.
Topics: current, wallets, venezuela, growth, latam, upcoming, access, latin, users, techcrunch, trends, financial, americas, digital, mobile.
E-commerce infrastructure startup Nacelle closes $18M Series A
Consumer online shopping habits have led to a windfall of revenues for these web storefronts, but COVID-era trends have also breathed new life into the market for developer tools that help e-commerce sites operate more smoothly for shoppers. LA-based Nacelle is one of many e-commerce infrastructure startups to earn attention from investors amid COVID. The […]
Topics: web, trends, techcrunch, 18m, services, storefronts, websites, startups, ecommerce, infrastructure, sites, nacelle, series, startup, closes, shopping.
Early Adopters Take the Lead
Adopting technology early is a challenge every business may face at some point in their growth and development. However, technology is now moving so fast that what might have seemed risky in the past might today actually be the safer bet, to stay ahead of the curve and ahead of the competition.
Topics: technologies, talent, adopting, commerce, adopters, lead, trends, website, technology, way, pwa, early.
For the Good of Your Business, You Must Adapt or Die When It Comes to Ecommerce
If you were already thinking of taking your business online, this is the right time.
Topics: recurring, right, membership, business, adapt, comes, online, die, good, think, pandemic, migrate, trends, ecommerce, trend.
Holiday Email Marketing Trends, Examples for 2021
It's the busiest time for email marketing. Retailers are preparing and sending their holiday campaigns. Most use proven, tried-and-true email tactics. In this post, I'll review a few email marketing examples in this 2021 season from leading retailers.
Topics: trends, mail, examples, marketing, proven, direct, rewards, emails, holiday, subject, lines, email.
How Consumers Responded to Black Friday Ads in 2021 [+Trends to Watch]
After 2020, there were big expectations for what 2021 could bring. Some predicted lower Black Friday sales as supply chains struggle to meet demand. Others said 2021 would bring record numbers.
Topics: shopping, brands, social, watch, consumers, ads, black, responded, online, video, ad, trends, media.
How Google Trends Improves SEO
Google Trends and autocomplete both use data from actual searches. But unlike autocomplete, Trends is not personalized or filtered. It's a valuable source of keyword optimization opportunities.
Topics: google, seo, search, interest, related, query, shows, improves, queries, target, trends, topics.
How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights]
At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.
Topics: content, marketing, social, quarantine, video, data, influencer, work, users, changed, pandemic, insights, stay, expert, increased, trends, media.
How to Grow and Scale Your Ecommerce Brand in 2022
Learn how to harness recent trends and shifts in consumer shopping to propel your sales and scale in 2022.
Topics: customers, brand, customer, online, grow, need, scale, social, shopping, experience, ecommerce, trends.
Key Ecommerce Trends That Can Take Your Business to the Next Level
Ecommerce brands need to be prepared for the coming disruptions to succeed in their chosen industry. The trends described below are those I believe will have the most influence in the coming year.
Topics: customers, customer, product, important, social, brands, marketing, key, media, business, trends, ecommerce, level.
Make it Big Podcast: 2021 Marketing Trends to Watch with Richard Lindner (DigitalMarketer)
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In 2021, digital…
Topics: today, digitalmarketer, richard, digital, understand, customer, marketing, lindner, podcast, think, started, day, watch, trends, big, copy, youre.
Make it Big Podcast: Cyber Week 2021 Trends and Insights from a Record Holiday Season
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In this episode, join…
Topics: cyber, built, ecommerce, shoppers, really, season, trends, record, podcast, insights, think, going, merchants, things, big, week, holiday.
Make it Big Podcast: Trends and Predictions for an Unprecedented Holiday Season with Trustpilot
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. In its 2021…
Topics: customer, reviews, going, trustpilot, need, review, trends, podcast, unprecedented, holiday, big, youre, season, experience, predictions, service, think.
Marcus Murphy and Oli Billson Share Leading Trends for UX and Digital Innovation at Make it Big 2021
Digital innovation is moving at a speed we’ve never seen before — which means constantly changing customer expectations. At BigCommerce’s…
Topics: theyre, platforms, leading, message, murphy, innovation, oli, customers, think, billson, ux, brands, customer, share, trends, know, really, ways, digital, marcus.
New Global Consumer Report Analyzes Latest Online Shopping Trends
Without a doubt, ecommerce is experiencing massive growth. In 2022, global ecommerce sales will exceed $5 trillion for the first…
Topics: online, report, latest, consumers, pdf, download, trends, pay, analyzes, global, buying, consumer, willing, shopping.
News Cart for April 24th
Hey there! This week I chat with Jake Cohen from Klaviyo about fascinating trends he’s seeing around email marketing as well as cover headlines from the world of eCommerce and business. Enjoy! – Andrew Subscribe: iTunes | Stitcher In the News Shopify Reports Surging Volume for Stores via Twitter Reporting sustained volume near Black Friday/Cyber [...]
Topics: youre, wagesnew, week, cart, world, 24th, ecommerce, ui, unemploymentsome, trends, therethis, benefits.
Online payment trends across Europe
When it comes to paying for online purchases, many shoppers use their credit cards, PayPal or bank transfers. But which payment methods are most popular? And what’s the difference in payment preferences among different countries across Europe? Aravato took a closer look at payment systems in online shops. It studied… Continue reading
Topics: trends, methods, europe, card, russia, shops, credit, payment, popular, turkey, method, online.
Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus
Admittedly, I’m all too familiar with girl dinners. Sometimes (often) after a long day at work during a hot summer, the last thing you want to do is cook an elaborate meal — and that’s where girl dinners come in.
Topics: menus, viral, went, popeyes, girl, dinners, social, dinner, restaurant, shape, media, tiktok, trends, food.
Seven DTC eCommerce Trends in 2022
The world of digital commerce is constantly changing, and with the rapid shift to online retailing as a result of the COVID pandemic, 2022 promises to be no different. With this trend in online shopping, the DTC eCommerce industry will only continue to grow. In 2021, U.S. direct-to-consumer (DTC) eCommerce sales reached 129 billion, and are projected to reach 151 this year. Now isn't that crazy!
As DTC businesses continue to prioritize digital commerce experiences, brands are facing more market competition than ever. With that being said, in this blog, I will give a general overview of seven major DTC eCommerce trends you should keep an eye on for your brand to succeed in 2022.
What is DTC eCommerce?
DTC eCommerce is an eCommerce business model in which brands sell directly to their end customers, as opposed to using third-parties such as wholesalers, distributors, or other retailers. There are many benefits of selling direct to consumers, including:
Differentiation: Having full power on decisions, brands can better differentiate themselves as well as their products in the marketplace.
Boosted Customer Loyalty: As a result of the direct relationship brands can facilitate with customers, they can build a more loyal customer base.
Better Customer Experiences: By being able to have a close relationship with consumers, brands are able to collect direct feedback from them that can be used to create better customer experiences in the future.
Direct Control: Without having to rely on parties to sell their products, DTC businesses are able to have direct and full control over their pricing, products, and branding.
An example of a DTC eCommerce brand is Glossier, a company in the beauty industry, which uses the platform Contentful to facilitate their sales channels. Through Contentful and social media, Glossier has created a strong, loyal customer base and enhanced customer experiences. Their instagram page consists of 2.6 million followers with a content mix of customer reviews, product promotions, and influencer partnerships to draw in more customers. Today, Glossier is a billion dollar brand company that sells online beauty products, branching into millennial and Gen Z target audience through brick-and-mortar shops to provide the best brand experience possible.
Top 7 DTC eCommerce Trends
1. Social and Live Commerce for Expanded Shopping Experiences
Shopping on social media platforms and livestreams has become increasingly popular in recent years. According to Swirl, from 2015 to 2020, revenue from online video commerce went from $3.5 billion to $17.6 billion, and that number is expected to be $25 billion by 2023. Platforms such as Instagram offer tags on photos that direct consumers to a brand’s website, where they can quickly purchase the product they were viewing. This immersive shopping experience appeals to consumers as they are able to purchase products that are endorsed by their favorite celebrities or influencers. Livestream shopping is similar to QVC (a televised shopping service that showcases live retail programming 24/7), but consumers now have access to the products at their fingertips.
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2. Consumers Becoming Increasingly Sustainability Conscious
Sustainability is at the forefront of consumers’s minds nowadays and companies are following suit. According to a global survey, "66% of global consumers would pay more for sustainable businesses and products." With that being said, many brands are becoming environmentally conscious and shifting away from plastic in packaging and now include the origin of materials used, as well as information on how to recycle them. In addition, many companies now include data about their carbon footprint with their customers. Overall, these trends depict the shift in consumer and brand consciousness toward our natural environment, leading to a bright future for eCommerce businesses.
3. Omnichannel Shopping Leading to Better Customer Retention
According to Omnisend, “customer retention rates are 90% higher for omnichannel versus single channel.” An omnichannel approach to eCommerce is being adopted by companies to make the customer experience more convenient. For example, allowing a customer to shop online but return in-store guarantees that the customer has a seamless shopping experience. Furthermore, integrating digital channels enables a company to maintain a consistent brand appearance across all devices.
4. Personalization Means Better Brand Experiences
Personalizing the customer experience increases the likelihood that the customer makes a purchase and has a positive experience with the brand. According to Accenture, “74% of consumers would find ‘living profiles’ valuable if they could be used to curate the experiences, offers, and products they receive.” With direct access to customer data, such as browsing history, interests, and searches, brands are able to create unique experiences like hosting a live stream event or even creating a hologram. The ability to personalize also allows companies to more easily adapt to trends, by making changes such as new colorways for products.
5. Delivery and Return Policies Will Become a Key Service Differentiator
Studies have shown that delivery fees and return policies are important factors when customers are choosing where to shop. According to Forrester, “about three out of five French, UK, and US online adults prefer retailers that offer free return shipping; about two out of five prefer retailers that provide refunds via the original form of payment.” Free delivery and free returns are services that customers strongly desire, and can cause customers to choose one brand over another. Brands who care about the customer experience should invest in streamlining their delivery and return processes.
6. AI Creates Innovative Ideas
AI plays a significant role in omnichannel planning, which enables companies to capitalize on business opportunities in real time. Machine learning is especially useful in forming the demand plan for product attributes, marketing events, and style or color forecasts for the lifecycle of a product. AI automates these processes and drastically reduces the time needed for planners to create manual “SKUs”.
7. Subscriptions Build Up Customer Loyalty
As DTC eCommerce continues to grow, many companies have adopted a subscription model that has shown great success with traditional retailers. A subscription eCommerce service offers consumers a lower-cost way to buy what they need. Around half of companies surveyed in 2019 stated that they would implement subscription services to boost customer retention.
What’s Next for DTC eCommerce?
DTC eCommerce offers tremendous opportunities for brands due to the growing trend in online shopping. Large retailers such as Nike have already begun to shift their focus to appealing to the needs of online shoppers. The cost savings achieved through DTC eCommerce is directly transferred to the consumer, which leads to people preferring DTC eCommerce brands over traditional retailers.
Also, DTC eCommerce allows companies to be more adaptable and in control of their distribution. In a fast-paced world where trends are ephemeral, a digital presence is vital. Digital commerce enables DTC brands to keep up with consumer trends and gives them a significant advantage over traditional retailers.
Above are just a few of the DTC eCommerce trends that represent how companies are adjusting to the post-pandemic digital world. As companies adopt these trends of sustainability, AI, and personalization, DTC eCommerce will continue to become an approach more companies will look to expand to. For more information on DTC eCommerce, check out our DTC eCommerce page here.
Topics: companies, products, consumers, shopping, brand, seven, customer, ecommerce, direct, trends, brands, dtc.
Shipping Trends: How To Deliver on Your Customers’ Shipping Expectations in 2022
Key learnings from our Future of Commerce report solve shipping challenges and offer new shipping strategies and processes that can positively impact your business in 2022.More
Topics: deliver, costs, customers, shopify, free, options, shipping, cost, order, trends, ship, product, expectations.
Shoptalk 2023 Recap: Key Trends and Learnings
Shoptalk is an annual tradeshow where thousands of retailers come together to discuss the latest trends, technology, and future of retail. Our team was thrilled to attend once again in Las Vegas this year- meeting partners, prospects, and clients to talk about the state of the retail industry and discuss their digital vision and initiatives for the upcoming year.
In this blog, I’ll share some of the key trends and learnings from the showfloor.
Brands Need More Education On Composable Commerce
While the idea of Composable Commerce is becoming more prevalent in discussions from prospects, partners, and sessions, the understanding of the general concepts of what it entails and the benefits for brands is still lacking.
There is a general understanding of headless commerce, from sessions explaining the agility and flexibility to increase speed-to-market and lower TCO. However, there still needs to be more clarity in the market on the difference between headless and Composable Commerce.
In short, Composable Commerce builds upon a headless commerce architecture. We have a Composable Commerce Architecture Guide which explains the nuances and differentiation between the approaches.
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Omnichannel Experiences Are Shifting To Unified Commerce
The idea of omnichannel experiences is nothing new for retailers. Today’s market requires the flexibility to reach customers across touchpoints and channels whether through mobile, in-person, or in-store. However, the conversation has now shifted from not just reaching the various touchpoints, but to creating a unified experience across channels.
What does a unified customer experience look like? It’s more than just creating a seamless experience across touchpoints. It’s understanding the customers and creating experiences that align with their needs.
This also looks like making a concerted effort to provide assistance through AI chatboxes and video on your brand’s websites and through mobile. There is a growing expectation for customers to be helped throughout the buying experience and those means are a notable strategy to assist with this.
In the more traditional omnichannel perspective, unified commerce also looks like providing platform support for social selling and curating personalized content that suits their needs.
Agile Merchandising Strategies Must Be Implemented
As we’ve seen over the last couple of years with a global pandemic, inflation, economic uncertainty and more, a merchandiser’s ability to pivot is a required skill to meet market changes.
Whether you’re weathering the changes between pre-pandemic and post-pandemic shopping patterns or dealing with cultural or socio-economic shifts for consumers, brands need to leverage flexible and agile merchandising strategies to make changes and iterate at speed.
That starts with having a deep understanding of the customer through data and by utilizing a platform that will give you the best-in-class digital experiences.
Elastic Path’s Show Presence
Last but not least, the energy at Shoptalk was impeccable. Meeting hundreds of retailers and chatting it up about how we’re de-risking Composable Commerce for brands was exciting and purposeful.
The first day of Shoptalk we announced Integrations Hub. Integrations Hub is a library of no-code, instant–on integrations that reduce the time and cost of implementations so you can get live faster and vastly reduce your TCO. This is a game-changer for some many brands who are concerned about the cost and work to manage a multi-vendor solution. We handle the hosting, management and monitoring. Integrations are enabled so quickly that we even held a competition at the booth challenging people to enable one of our integrations within 5 minutes or less.
Our booth also featured our customer Vivrelle, a first-of-a-kind luxury membership club that gives customers the opportunity to borrow luxury handbags, jewelry and accessories. At the booth, we demonstrated how we power their membership business model and enable one-click checkout through our EP Payments solution. We even raffled off one of the Vivrelle luxury handbags to those who participated in our demo.
Overall, Shoptalk was one for the books with many lessons and valuable conversations. It was a great way to get excited about the future of retail. We’re looking forward to attending again in the future.
Topics: understanding, customers, shoptalk, recap, free, commerce, experience, brands, composable, key, integrations, trends, learnings, unified.
Social Media Platforms Marketers Should Watch in 2023
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?
Topics: platform, live, watch, media, audio, platforms, trends, users, social, marketers.
TechCrunch+ roundup: VC advice for CEOs, 2022 e-commerce trends, OpenSea’s valuation
This is a fantastic time to launch a startup, but if you're trying to grow one — well, winter is coming.
Topics: valuation, ecommerce, spac, privacy, ad, startup, public, vc, startups, marketing, advice, trends, data, predictions, techcrunch, ceos, openseas, writes, roundup.
The 29 Dominating Web Design Trends for 2023
Web design is an important part of any marketer’s 2023 plan. Your website houses the information your customers need to learn about your product and make a purchase. Regularly updating your website with cutting-edge web design trends can help your business stand out in crowded cyberspace.
Experimental navigation, scrolling effects, and kinetic typography are just a few ways you can level up your website. Check out the full list of trends that will dominate websites in 2023.
Topics: website, text, typography, dominating, design, site, web, trends, example, visitors, websites.
The 8 Elements of Modern Web Design (And Web Design Trends to Watch)
Every year, we see new elements and styles in website design begin to emerge.
Topics: product, design, modern, images, large, different, image, elements, help, web, website, trends, videos, video, watch.
The HubSpot Blog’s 2022 Instagram Marketing Trends Report
If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on.
Topics: say, brands, instagram, leverage, report, trends, blogs, content, marketers, shopping, marketing, followers, effective, hubspot.
The SMS Marketing Trends to Watch in eCommerce
As tech trends move towards customer demand and the adoption of an omnichannel experience, the technology consumers use to move through the buying journey becomes quicker, less intrusive, and is most likely done from a mobile device.
So much of our lives pass through a mobile device; think of all the business you transact on your phone over the course of a day, let alone the conversations you have over apps or SMS texting.
Retailers and service providers are paying attention to that behavior and are eager to create commerce experiences that align with how the average consumer goes about their day - without the need for extra steps, or a method outside of what is considered comfortable. Think about how fast text messages are read: 90% of text messages are read within 180 seconds. Talk about a captive audience.
In this blog, you will learn what SMS text messaging for eCommerce looks like, and the top reasons why brands should be using, or at least exploring, their role in the buying journey. Keep reading to learn all about the latest SMS marketing trends that could take your eCommerce strategy above and beyond.
SMS Marketing Trends to Get On Board With:
SMS texts fulfill may different use cases. They can be used in many different areas of your eCommerce strategy, such as to:
Remind a customer to make a payment
Alert for when an order is ready for pickup
Notification of when new inventory is available
Offer special discount codes or coupons
Follow up on a customers cart
Let’s dig a bit further into the latest SMS trends we’re seeing in eCommerce to better understand how you can adjust your strategy and take advantage of these use cases.
1. SMS Texts Reduce Cart Abandonment
When looking at a distinct number to equate with cart abandonment rates you may see a range of numbers from as low as 50% to as high as 90% based on product or industry. Regardless of where the numbers fall, cart abandonment is a major roadblock for most retailers.
Consider what a simple SMS text (and offer) can do to mitigate the issue. Here’s an example:
Notice the tone is casual given the medium, and they’ve offered Mike a code for 10% off if he completes the purchase within one day.
2. Send Payment Confirmation
For this example, notice how the template is set up for personalization. Of course it makes sense to provide the item, order number, and amount, but a field for first name personalization avoids any confusion from the shopper and adds a personal touch to capture their attention.
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3. Alert Customers to New Inventory
New stock is always something to talk about. If your customer is on a waiting list for a particular item, text is an easy alert with a call to action. Taking this a step further, you could create a promotion for your loyalty customers on new items, and use a text message with a link to send them straight to a customized landing page that gets them browsing (and buying) immediately.
4. Use SMS to Request Payment
Here’s an example of a lender requesting payment via text. The instructions are clear with options to pay by phone or pay via text. Some companies may also provide a link within a text to a payment page.
5. Facilitate Customer Service Conversations
Most shoppers today don’t want the hassle of having to call an 800 number for service. While a chat bot helps in these instances, you may use text for order detail clarification. Here’s an example of a text conversation I had with a customer service rep from an eyewear company:
Notice in the conversation how the rep said the question was also sent via email. This is a great example of reaching your customer in ways they feel most comfortable. Since eyewear needs to be precise with prescriptions, measurements, and add-ons, the company wants to clarify any information or fill in the blanks on necessary requirements. They also took the time to make a recommendation for my lenses which I appreciated given I have a strong prescription. I can personally attest the order came in perfect condition, just as I ordered.
What Are the Benefits of SMS Text in eCommerce?
Now that you’ve seen a few examples, what are the benefits of using text in your eCommerce platform?
In a world of instant gratification lovers, your brand will be a star. Make the most of the anticipation and use text messages to provide delivery updates.
Find and engage with new customers with an opt-in text message. It’s also a great way to engage with loyalty customers when offering exclusive deals or events.
Cut long call center queue wait times by providing help via text.
Boost sales when facing cart abandonment issues, or use it as a tool to back a deep deal with urgency.
A Few Tips to Consider:
Remember to always get consent before engaging with any customer over text. It may be a service agreement check box or an opt-in message. With so many mobile packages on the market, you want to make sure your customer agrees to the messaging, especially if it may cost them in the end on their plan.
If you are operating in the U.S. you also must follow guidelines from the Telephone Consumer Protection Act (TCPA) that requires businesses to obtain consent before sending any text messages, provide a disclosure with the scope of the messages (what you will be communicating via text), and include an opt-out clause. If you don’t comply with these guidelines you risk fines. Always check for guidelines affecting the country or region you are doing business in as rules can change.
When is the best time to send marketing text messages? That depends on where you are and what you’re sending:
Under TCPA U.S guidelines, businesses may text consumers between the hours of 8 AM and 9PM, or what are considered normal business hours.
For promotional texts, it’s common courtesy to send them within normal business hours on Tuesdays through Thursdays. Avoid Mondays and Fridays since they are close to the weekend.
Give a fair amount of leeway for targeted sales and events. For a Saturday sale, try to text as early as Thursday but not as late as Saturday morning.
Topics: customers, send, service, provide, sms, trends, text, customer, ecommerce, marketing, messages.
The State of Consumer Trends in 2023 [New Data]
From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due to recession fears, times are changing fast.
Topics: social, state, consumer, trends, work, ai, consumers, data, media, gen, search, say.
The State of Content Marketing in 2023 [Stats & Trends to Watch]
As a marketer, leveraging Content marketing in your strategy means planning, creating, and sharing content to attract and delight your target audience.
An engaging content marketing strategy generates brand awareness, convinces customers to take action, and drives revenue.
Topics: gen, marketing, shortform, social, trends, media, state, z, videos, watch, content, marketers, stats, consumers.
The Top 3 Reasons Consumers Read Blogs & How to Attract Them in 2024 [New Data]
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.
Topics: blog, marketing, reasons, attract, content, readers, consumers, learn, read, trends, post, posts, data, blogs.
The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]
Nearly 80% of marketers say their industry has changed more in the last 3 years than in the last 50, according to our most recent survey. Therefore, it's important marketers keep up with the latest trends, especially with a looming recession that is expected to be an industry-changer.
Topics: content, b2c, trends, shortform, marketers, brands, blog, hubspot, data, social, video, plan, marketing.
The Top Challenges Marketing Leaders Expect to Face in 2023 & How You Can Solve For Them [Expert Insights & Data]
Every marketer faces different challenges.
Topics: expert, face, challenges, crm, strategy, trends, insights, marketing, expect, social, content, help, leaders, data, youll, solve.
The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]
Remember when it felt like Google was the only way you could to find information online? Those days are over.
Topics: marketers, data, stats, way, web, search, prefer, engines, z, trends, know, seos, hubspot, changing, social, answers, gen, consumers.
The future is here! The 5 new advertising trends to succeed in this Good End
Considering the particularities of 2021, I leave you five essential strategies for the start of this high season.
Topics: future, strategies, advertising, data, users, mobile, end, high, succeed, season, trends, ads, consumers, good.
The impact of Covid-19 on consumer trends in Europe
The Covid-19 pandemic has drastically changed the way we shop online and offline. Food retailers have benefited from it, while omnichannel non-food retailers are just starting to recover. How has the coronavirus impacted consumer trends in Europe? It seems that four in ten consumers in Europe have experienced a decrease… Continue reading
Topics: covid19, europe, consumer, retailers, pandemic, consumers, spending, online, trends, buying, planning, groceries, grocery, impact.
These Are the Retail Trends in Ecommerce for This Year
By July 2020, it was estimated that ecommerce in Mexico reached a development of 94%, while in the United States the percentage of online orders doubled to 40% during the quarantine.
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TikTok Trends B2B and B2C Marketers Should Watch in 2022
According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
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Top 15 CPG Ecommerce Trends for 2024
Watching the top CPG ecommerce trends year after year is a good way to ensure you can stay one step ahead in this competitive landscape. The Consumer Packaged Goods (CPG) market is set to reach a value of $3.61 trillion…
Continue reading Top 15 CPG Ecommerce Trends for 2024
Topics: brands, customers, companies, sales, trends, products, cpg, ecommerce, marketing, consumers, need.
Top 6 Ecommerce Trends You Need to Know in 2023
In the modern world of accelerated digital advancements, the tech landscape of ecommerce is regularly evolving. With the groundbreaking growth in artificial intelligence and other technologies, how customers interact with respective brands has experienced a prominent shift.
Topics: customer, online, ecommerce, need, tech, social, trends, modern, know, customers, trend, shopping.
Top 6 Trends for Boosting Your Ecommerce
The pandemic paved the way for an ecommerce boom. And it's not stopping.
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Top B2B Content Marketing Trends to Watch This Year, According to Experts
If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 79% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2020.
Topics: increased, experts, content, according, media, companies, b2b, focusing, marketers, trends, nash, increase, marketing, watch.
Top Customer-Driven B2B eCommerce Trends
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.
Below are some of the major customer-driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.
Customer Loyalty Programs:
Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that:
33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.
Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.
Despite these efforts:
The probability of winning a new customer is 5% to 20%, and they account for 70% of a mid-sized firm’s revenue
The probability of selling to existing customers is 60% to 70%, and existing customers spend 31% more than new customers on average
The cost of acquiring a new customer is 5 to 10 times higher than the cost of retaining an existing customer
A 5% increase in customer retention can lead to a 25% to 95% increase in profits
With these figures in mind, prioritizing customer acquisition over customer retention can be both costly and risky for B2B firms. By leaving behind an existing customer base, B2Bs can forgo opportunities for upselling and cross-selling, while also losing customer loyalty to potential competitors or customer referrals towards gaining new clients.
While customer acquisition enables the development of a strong customer base and count, finding a balance between both is vital to maximizing sales and growth.
More and more B2B firms are incorporating customer loyalty programs to boost repeat purchases and strengthen customer retention efforts. Loyalty programs such as transaction-based discounts, referral rewards, priority partnerships, and enrollment into reward-based programs have proven cost effective and offered numerous advantages.
Such programs help businesses to meet the increasing expectations of B2B buyers for strong customer service, while also offering benefits such as:
Increased brand awareness
Simultaneously supporting customer acquisition and retention
Boosted upsell and cross-sell
Greater customer referrals
Improved brand reputation
Deliver a smoother B2B experience
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Expectations for personalization have continued to increase, with clients requiring more advanced personalization options and features; buyers are demanding experiences that are tailored to their specific needs.
According to data from Smarter HQ:
72% of B2B buyers only engage with personalized messaging
69% of B2B buyers are willing to pay more for a personalized experience
67% of B2B buyers will provide personal information to get personal service
As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. By utilizing technology such as Progressive web applications, Headless, and The Cloud, in addition to implementing new loyalty programs and taking advantage of AI, B2B manufacturers are leveraging data and consumer insights to cater to more niche and unique needs.
Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising.
B2B personalization is grounded in boosting efficiency; by making the buyer journey feel convenient and optimized, customers are not only driven to make a purchase, but are also encouraged to buy more.
B2B personalization should primarily be aimed at driving efficiency and is typically built around offering an improved customer experience throughout the B2B commerce cycle. This helps B2B organizations’ highlight how their buyer experience is superior in comparison to its key competitors.
B2B manufacturers that successfully implemented new personalization options and put personalization at the forefront of their efforts enjoyed steadily increasing revenues. Methods to offer a customized and personalized buyer experience could include:
Enabling corporate accounts
Modifying Search to showcase available and obtainable products
Implementing digital self-service options
Using mini-catalogs to support internal operations and teams along with the buyer
Providing personalized and dynamic pricing to increase conversions
Creating personalized product recommendations
Tailoring content and promotions to provide unique customer experiences and highlight the right information
Effectively segmenting the market to better target and market to B2B prospects
Showcasing personalized, real-time inventory availability (Available to Promise, ATP)
Delivering personalized error messaging
Offering personalized account management
However, it is important that B2B organizations do not become trapped in a B2C personalization mindset. While B2C personalization is based on driving revenue through transactions, B2B personalization drives revenue by optimizing efficiency.
Rather than simply personalizing content, B2Bs should focus on personalizing the entire user experience by re-evaluating and iterating on key features and functionalities on their platform.
Artificial intelligence (AI) and its various applications have been a hot topic in business circles over the past few years. Businesses have continued to adopt and integrate AI programs to expand their scale, achieve new targets, and maximize growth.
Market researchers predict that spending on AI-based systems will rise to over $52 billion by 2021, marking a 50% increase over the previous five-year forecast.
Key figures show that:
The forecasted AI annual growth rate between 2020 and 2027 is 33.2%
By 2030, AI will lead to an estimated $15.7 trillion, or 26% increase in global GDP
20% of businesses say automating tasks such as invoicing and contract validation is the second most crucial use of AI
48% of companies use data analysis, machine learning, or AI tools to address data quality issues
51% of eCommerce players have implemented automation technologies across sales, marketing, and customer service teams to ensure a seamless user experience for customers.
The top three most significant challenges companies face when considering the implementation of AI are staff skills (56%), the fear of the unknown (42%), and finding a starting point (26%).
Moreover, research and data also support that with its large growth and continued expansion, AI will become increasingly applicable to B2B eCommerce operations. With over 50% of eCommerce firms already incorporating AI in some fashion to develop and improve on existing user experiences, there is high potential for new AI-based features.
Some of the key capabilities of AI that are useful for B2Bs include:
Data Analytics: Artificial Intelligence enables complex data analysis across systems, while supporting the capturing, organization, recording, and prediction of missing values. This has helped B2B firms gain new insights about their eCommerce operations. Increased access to data combined with predictive analytics empowers them to incorporate changes, transform marketing efforts, and maximize sales.
Personalized product recommendations: Artificial Intelligence uses demographics and activity to create product recommendations, self-educating and iterating to improve over time. Since personalized product recommendations can directly influence conversion rates and affect sales, many eCommerce companies have invested into AI-powered recommendation engines.
Thirty-five percent of Amazon sales come from their machine-learned statistical models directed at product recommendation. Amazon launched Amazon Personalize to enable merchants to utilize demographic and user activity data to create recommendation libraries; Personalize studies this data and utilizes algorithms to optimize recommendations, improving sales and conversions.
Predictive Analytics and Guided Selling: Artificial Intelligence systems allow B2B manufacturers to maximize their existing resources through predictive analytics.
Through the construction of predictions based on multiple data points, combined with self-education for improved predictive analytics over time, AI can help B2Bs adapt to changes in an evolving market, react to competitive pressure, and optimize business decisions and processes in an uncertain environment. With guided selling, AI systems can also help with the identification of deals at risk of not being won and formulate predictions about which specific items may or may not be purchased.
Sentiment Analysis: Artificial Intelligence can recognize sentiment in speech, with many eCommerce brands using these analytics to aid buyers reading reviews. According to data from G2, over 92% of B2B buyers are more likely to purchase a product after reading a trusted review.
With sentiment analysis, AI systems can create models that help B2B firms understand customer complaints and satisfaction to modify shopping experiences, further combining this with personalization efforts such as personalized product recommendation.
Chatbot: Chatbots have become one of the most commonly used AI systems, deployed by businesses of all types. By using natural language processing, chatbots an engage in direct communication with customers or prospective clients, acting as a frontline customer service platform to provide responses about common inquiries, product questions, and FAQs. A report published by bold360 highlighted that 81% of B2B buyers have left a page because they did not want to fill out a form.
Chatbots engage users with relevant and contextual information, while removing the need for scheduling or direct communication with sales representatives. The same report highlights a Forrester quote from "The Forrester Tech Tide: B2B Marketing Technologies" report, “Chatbots add value to B2B marketing by helping buyers progress further into their purchase journeys, improving conversions along the way, and ultimately generating more revenue.”
Ranging between lead generation, lead nurturing, scheduling, and frontline sales support, there are numerous applications of Chatbots in B2B eCommerce. An estimated 80% of businesses claim to either already use a chatbot or have plans to deploy a chatbot.
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SEO and Educative Content:
SEO remains a major priority for all eCommerce sites, and this has been reflected in increasing commitment to and investment in educative resources such as blog posts, webinars, and educational tools. While paid search can help B2Bs place at the top of SERPs, its high cost makes it unsustainable and unfeasible in the long run.
With effective SEO and optimization strategies, B2Bs can rank highly in search engines such as Google and Bing, ensuring that their pages provide the best solutions to a user’s search intent.
Key statistics show:
41% of large companies consider link building as the most difficult SEO tactic (Source)
SEO has 20 times as much traffic opportunity than PPC on both mobile and desktop (Source)
82% of marketers report the effectiveness of SEO is on the rise, with 42% stating it’s increasing significantly (Source)
61% of marketers say improving SEO and growing organic presence is a top inbound marketing priority (Source)
Google dominates the search engines, accounting for 92.42% of all global desktop search traffic, followed by Bing at 2.61% and at Yahoo 1.9% (Source)
Brands and agencies in the USA invested $72.02 billion for SEO services in 2018 alone (Source)
Organic search is responsible for 51% of all website traffic, compared to 10% from paid search, 5% from social media, and 34% from other sources (Source)
This is further reflected by an increasing commitment to content. Content marketing is closely tied with SEO and should be made a priority when aiming to maximize and boost optimization.
By creating authentic, relevant, and engaging content, firms can ensure that they are informing and supporting their audiences, while also attracting new visitors to their website. This is critical for visibility and relevance, especially as the market becomes saturated with new players, and major firms continue to drive increased traffic.
Incorporating content such as blog articles, product pages, testimonials, guides, and videos can all create a strong foundation to support other optimization strategies and overall SEO efforts.
Below are some statistics that highlight the importance of content for eCommerce sites:
Websites with a blog typically have 434% more indexed pages than those without (Source)
Business websites with blogs have 97% more inbound links, which ultimately helps SEO performance (Source)
Refreshing old blog posts with new content and images can boost organic traffic by as much as 111% (Source)
45% of all companies say content marketing is ‘highly integrated’ with their SEO strategy. (Source)
High quality content and link building are the two most important signals used by Google to rank your website for search (Source)
About 25% of Google searches have at least one video in them. (Source)
By implementing new educational resources such as blog posts and guides that feature keywords and trending terms, eCommerce sites can boost ongoing, free, high-converting organic traffic to their site.
This also prevents over-reliance on paid search and ad spending. Furthermore, the expansion of the eCommerce space with new competitors and trends has made SEO critical for B2Bs aiming to acquire new customers and drive traffic to their website.
Developing quality content on a regular basis is vital for effective optimization, and this is reflected in the strong benefits presented thus far to websites that have made content such as blog posts and videos a priority. Here are some key calls to action for B2Bs to maximize their SEO strategy and content development:
Curate and refresh existing blog posts to feature new images and rich media, while also incorporating keywords
Make keyword research a priority, using tools such as SEMRush and Google Analytics to implement the right terms and keywords in your future content.
Make Video SEO a priority, optimizing your website’s videos for different search engines.
Leverage local SEO to optimize your online presence and attract customers from local searches.
2021 and Beyond:
B2B eCommerce showcased new opportunities and high growth in 2021. These are just some of the customer-driven trends that represent how B2B companies are adapting to the changes caused by COVID-19, providing customers with increased personalization, loyalty programs, and content, while leveraging SEO and AI to deliver on buyers’ expectations.
Check out our blog on the top Market- Driven B2B eCommerce Trends of 2021 and Technology-Driven B2B eCommerce Trends of 2021 to learn more about how 2021 has solidified B2B eCommerce in various industries and how B2Bs can form a new path forward.
Topics: seo, trends, ai, content, customer, customerdriven, data, personalization, product, b2b, search, ecommerce.
Top Market-Driven B2B eCommerce Trends of 2021
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to a changing market and take advantage of a growing online customer base, characterized by rising mobile usage, new expectations for personalization and self-service, and increasing demand for digital connectivity. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.
1) M-Commerce is on the rise:
Mobile has continued to transform the B2B landscape, with more and more consumers demanding seamless, aesthetic, and flexible mobile experiences. Rather than simply comparing product offerings and services across businesses in an industry, consumers are increasingly comparing the digital experiences they have had and have come to expect. Google recently partnered with The Boston Consulting Group (BCG) to research how mobile has been impacting B2B customers and organizations. Key data shows that:
Mobile influences an average of over 40% of revenue in leading B2B organizations.
50% of current B2B search queries are made on smartphones, with BCG expecting that figure to grow to 70% by 2020.
Daily mobile usage per B2B worker is expected to increase from 2 hours to 3 hours, driven by millennials, Gen Z, and the increasing use of smartphones by older workers.
More than 90% of B2B buyers reporting a superior mobile experience claim that they would be more likely to repurchase from the same vendor, while only 50% claim so when reporting a poor mobile experience.
The effect of mobile on B2B eCommerce is expected to continue accelerating, with B2B leaders doubling down on mobile commerce to increase engagement, drive traffic, and boost customer loyalty.
BCG characterizes these trends by the emergence of “a new generation of B2B customers” that “look for the same digital experiences they encounter as consumers”. These individuals have become accustomed to using mobile devices for work, value multitasking across multiple devices, and have shifted away from desktops and laptops in favor of smartphones.
Marketers have previously claimed that there is insufficient research to justify prioritization and investment into mobile experiences, citing low mobile conversion rates and poor mobile marketing performances. In reality, while mobile still accounts for a smaller fraction of aggregate sessions on most eCommerce storefronts, B2B mobile leaders are increasingly incorporating M-Commerce into their marketing mix. This has helped them to develop and bolster existing customer relationships, establish their brand for the consideration of prospective clients, and poise themselves to capitalize on the rapid growth of mobile towards reaping future benefits.
BCG explains how slow-moving companies that fail to build mobile-optimized experiences and improve mobile integration are at a serious risk of being left behind. B2B businesses should avoid succumbing to “Mobile Doom Loop” thinking, signalled by:
Doubts surrounding mobile ROI
Fears of mobile underperformance and establishment of a new medium
Prioritizing channels with larger contributors to current traffic
As of 2021, mobile has continued to expand and proliferate the B2B eCommerce space, and its growth will likely extend over the coming years. B2B marketers must boost their mobile efforts to capitalize on this rapid trend. Here are 5 calls to action for businesses hoping to accelerate their mobile integration:
Track buyer experiences across media and devices
Invest into building visual and frictionless mobile experiences for customers
Adapt data collection to a company’s business model and size
Increase mobile advertising while adjusting marketing strategies based on results
Simply the B2B purchase process on mobile, de-emphasizing text in favor of rich media
2) Customers are showing a preference for Digital Self-Service:
B2B buyers increasingly desire control over their eCommerce experiences, with a strong preference for self-service; seamless shopping experiences in their personal lives have shaped their B2B buying expectations. The COVID-19 pandemic has further pushed B2B sales towards self-service, and research shows that digital self-service will likely remain a dominant element of the B2B go-to-market model.
A report published by McKinsey & Company earlier this year detailed results from a global survey, highlighting key takeaways for B2B businesses aiming to adapt their practices in the wake of the pandemic. Results show that:
When asked what kind of interaction was most helpful in choosing a supplier, 47% of respondents preferred some form of online self-service. 25% chose “supplier website”, while 22% selected “online material from supplier”.
When asked what ordering method they preferred, 46% of respondents chose “using a supplier’s website”.
When asked “How do you currently interact with sales reps from your company’s suppliers during the 4 stages of interaction”, an average of 34% of respondents chose digital self-service for the Research, Evaluation, Ordering, and Re-Ordering stages. In comparison, results for 2020 showed an average of only 29% for self-service across all 4 interaction stages, with a 12% increase for self-service in the Research and Evaluation stages.
83% of B2B decision makers feel that the new selling models emphasizing remote interactions and online self-service are as effective as or more effective than pre-COVID-19 models that prioritized direct interactions.
87% of B2B decision makers believe that these shifts in selling models will likely sustain 12+ months after the COVID-19 pandemic.
The results of the report show that in the post-COVID world, B2B customers are shifting towards digital interactions and self-service as their primary means of researching and evaluating products. For B2B manufacturers, enabling customers to perform tasks such as ordering, checking stock inventory, and paying invoices online has collectively lowered service costs. Digital self-serve and remote channels free up businesses’ CSRs and sales representatives for higher value services. As a result, customer relationships are strengthened further, as organizations can now allocate time and resources for when customers truly need support.
By becoming the new standard, self-service has re-vitalized B2B operations and resource allocation, maintaining its majority hold despite certain geographies now reopening in-person operations and direct sales efforts. Research conducted by Forrester supports and enforces this trend, showing that:
53% of customers prefer to gather information online by themselves
59% of customers prefer not to interact with a sales representative
74% of customers believe that buying from a website is more convenient
86% of customers prefer self-service tools to order, re-order, and check order statuses
93% of customers prefer to buy online when they have decided what to buy
Digital self-service has become the new “normal”, dominating the B2B buyer journey and driving B2B manufacturers towards implementing customer self-service portals. Here are 5 calls to action for B2B organizations hoping to re-engineer their sales efforts towards digital self-service:
Integrate eCommerce catalogs with rich media, including photos, videos, interactive content, product comparison features, and various self-service tools to support the research and evaluation stages.
Provide responsive interfaces and intuitive commands that help buyers save time during the ordering and re-ordering stages.
Implement customer self-service portals with the optimal ERP-integrated solution, enabling post-order care that supports independent tracking, invoices, and payment.
Adopt an Agile approach and apply it to self-service digital solutions, empowering adaptability, flexibility, and speed when the digital transformation process.
Incorporate the voice of the customer while developing self-service digital solutions, gathering feedback to address customer needs and realize requirements prior to rollout.
3) Omnichannel Experiences are the new standard:
When given the choice of in-person, remote, and e-commerce channels, buyers have expressed the desire for all three. Omnichannel retailing has become a cornerstone of global B2B sales, establishing itself as the new standard, not the exception.
The COVID-19 pandemic has anchored omnichannel interactions in B2B sales, with businesses realizing the importance of omnichannel to centralize various sales channels and customer relationships together. The rise of M-Commerce and mobile, increased social media engagement, and consumer’s growing affinity for self-service have all emphasized the importance of B2B businesses establishing a cohesive omnichannel experience.
McKinsey published a report earlier this year highlighting the growing impact of omnichannel on B2B sales. Data shows that:
Approximately 80% B2B leaders say that omnichannel is as or more effective than traditional methods
83% of B2B leaders believe that omnichannel selling is a more successful way to prospect and secure new business than traditional sales approaches
85% of US B2B leaders claimed that new omnichannel-based sales models were equally as effective or more effective than previous sales models, indicating a 43% increase compared to the previous year
20% of B2B buyers said that they would be willing to spend more than $500,000 in a fully remote/digital sales model
11% of all B2B buyers would spend more than $1 million in a fully remote/digital sales model
64% of B2Bs intend to increase the number of hybrid sellers over the next six months
85% of B2Bs expect hybrid sellers will be the most common sales role in their organization over the next three years
Omnichannel is only expected to grow over the coming years, already proving to be as or more effective than traditional sales methods. This pattern has held true across various geographies, industries, and markets, prominent in countries such as South Korea, Spain, China, and the USA. B2B leaders are confident that investing in and expanding on omnichannel experiences will lead to greater success in a post-pandemic world, reflected by increased expenditure in IT hardware, software, and digital marketing, all directed at optimizing omnichannel retailing.
As the rate of digitization increases across various industries, it is imperative that B2B manufacturers boost their digital infrastructure to keep up with the trend towards omnichannel. McKinsey’s report also highlights two key go-to-market changes that are driving the hybridization of sales models in B2Bs:
First, although 95% companies expect to be able to connect with customers in physical locations by the beginning of 2022, only 15% of B2Bs expect in-person sales meetings to be the norm.
Second, with buyer interest and comfort in digital sales rising, e-commerce has become the most popular route to market for B2Bs, with 41% of leaders saying that it is their most effective sales route.
To effectively capitalize on the expansion of omnichannel and maximize its power, B2B organizations must first overcome some key challenges and pain points. Investment into effective infrastructure, facilitating hybrid selling, and adapting to remote operations are all important steps. Here are 3 calls-to-actions:
Make remote interactions feel intimate, genuine, and effective, providing proofs of concept, digital demos, and clear visual representations that provide an equal or superior level of insight to physical walk-throughs.
Innovate sales approaches using customer feedback, data, and consumer insights to ensure that digital transactions are not a zero-sum game
Adopt an Agile approach to facilitate quick and improved pivoting of resources
4) B2Bs are leveraging Marketplaces:
Marketplaces have been a major part of B2C eCommerce sales for years, but rapid digitization, changes in consumer preferences, and the effects of COVID-19 have led to accelerated B2B eCommerce sales via online marketplaces. In fact, B2B marketplaces are one of the fastest growing eCommerce channels, with digital sales expected to more than double over the next year.
Marketplaces have helped customers to save time and money during the Research and Evaluation stage of their buyer journeys and find a greater variety of solutions to satisfy broad needs. Furthermore, marketplaces have enabled B2B customers to enjoy streamlined shopping experiences that facilitate comparison shopping, a greater sense of security, and an overall superior user experience.
B2B marketplaces have exploded in popularity, and key analysis from a report published by Digital Commerce 360 highlights the effects of this trend:
There are now 250 B2B marketplaces, in comparison to only 70 B2B marketplaces two years ago.
Collective digital sales on commercial trading platforms and industry marketplaces will grow by 130% to $56.5 billion.
Marketplaces will account for 3.5% of all business eCommerce sales.
Furthermore, Gartner predicts that over 15% of medium-to-high-gross eCommerce brands will have deployed their own marketplaces by 2023, and 70% of all marketplaces launched by 2023 will support B2B transactions. Demand for B2B-ready marketplace management software is expected to rapidly increase in line with these trends, and it is vital that B2B manufacturers take advantage of marketplaces to further their sales.
Here are 3 calls-to-action for B2B organizations looking to leverage marketplaces:
Find and implement an effective B2B marketplace management software to facilitate the use of and expansion into digital marketplaces
Use marketplaces to build relationships with prospective clients, improve personalization efforts, and support customers during their buyer journey
Find the right marketplaces and establish your brand identity early, helping your business gain a competitive edge, differentiate your products and services, and improve your marketing efforts
2021 and Beyond:
B2B eCommerce showcased new opportunities and high growth in 2021. These are just some of the market-driven trends that represent how B2B companies are adapting to the changes caused by COVID-19, providing customers with fresh digital experiences, and leveraging new technology to deliver on buyers’ expectations. Check out our articles on the Biggest Technology-Driven and Biggest Customer-Driven B2B eCommerce Trends of 2021 to learn more about how 2021 has solidified B2B eCommerce in various industries and how B2Bs can form a new path forward.
Topics: digital, b2b, omnichannel, selfservice, sales, mobile, customers, marketdriven, experiences, trends, marketplaces, ecommerce.
Top Presentation Design Trends of 2021, According to Creative Experts
In early 2020, the world as we knew it was flipped upside down. Businesses were forced to pivot in the face of the pandemic, and as a result many companies adopted a remote work culture.
Topics: colors, according, trends, experts, help, fonts, presentations, creative, work, attention, design, presentation, audiences.
Top Shopping Trends of 2023 & How They've Changed [New Data]
Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers.
Topics: data, changed, prefer, products, trends, product, consumers, theyve, zers, gen, media, shopping, social.
Top Technology-Driven B2B ECommerce Trends
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged and the eCommerce landscape is transforming. B2B companies are implementing new strategies to adapt to the technological changes and take advantage of cloud-based technology, Headless Commerce, and progressive web applications (PWAs). Below are some of the major Technology-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.
The spread of cloud computing and cloud-based eCommerce has continued to grow, with many businesses migrating ERPs to the cloud to adjust to the disruptions of the pandemic. Cloud eCommerce solutions have helped brands to discover new cybersecurity technologies, leverage analytics, utilize big data, and take advantage of developments in the internet of things (IoT).
Key data shows that:
30% of all IT budgets are allocated to Cloud computing, with 94% of enterprises already using Cloud services (Source)
83% of enterprise workloads will be in the cloud by 2020, and the public Cloud service market is expected to reach $623.3 billion by 2023 (Source)
50% of enterprises spend more than $1.2 million on Cloud services annually (Source)
More than $1.3 trillion in IT spending will be affected by the shift to the Cloud by 2022 (Source)
66% of enterprises have a central Cloud team or Cloud center of excellence (Source)
ECommerce solutions presented by the Cloud are also touted for their ease of deployment, scalability, and lower costs of ownership. Some of the key benefits offered by cloud computing to B2B organizations’ eCommerce efforts include:
Enhanced cybersecurity: With the evolving relationships between clients and Cloud Service providers such as AWS, Google, and Microsoft, both parties are responsible for separate aspects of cloud security. Bot detection, fraud protection, and endpoint detection and response (EDR) technologies have all grown, implementing real-time detection and automated response tools to maximize cybersecurity.
Scalability and flexibility: Migrating an eCommerce system to the cloud provides a highly scalable environment, empowering B2B businesses to respond to market fluctuations. Businesses can take advantage of the cloud to meet changes in demand and adapt to new scenarios with speed, flexibility, and precision.
Rather than installing new servers and experiencing development or implementation costs, organizations can modify capacity based on traffic, demand, and changing opportunities.
Removing maintenance and risks: With The Cloud, B2B businesses can run their eCommerce software in a safe external data center, with both hardware and software being monitored and maintained.
Working with a Cloud Service provider mitigates risk and shares responsibility. In addition to improving cybersecurity, B2Bs can reduce maintenance costs and avoid allocating resources towards uptime, back-ups, datacenter facilities, and data privacy.
Growing digital sales channels: More and more B2B companies are becoming highly dependent on digital sales channels, as emphasized by new market-driven trends. With COVID- 19, digital sales channels have become increasingly important to B2B sellers, and migrating eCommerce to a cloud-based system enables firms to reallocate resources towards digital sales channels and adaptive digital practices instead.
With headless technology, the data, business logic, and commerce engine are de-coupled from the front-end storefront. This “headless” architecture offers B2B organizations increased freedom, flexibility, and customization to develop unique front-end interfaces across multiple devices, simultaneously removing the constraints of back-end systems.
Key data shows:
61% of retailers claimed to leverage Headless commerce in 2020 (Source)
Approximately 80% of respondents to a Gartner survey claimed to either already use or made plans to use Headless Commerce or API-based architecture
Page load times showed a 50% to 83% decrease in load time when a Headless architecture was used
With Headless Commerce, developers can extend commerce functionalities across digital touchpoints, such as mobile applications and the Internet of Things (IoT).
B2B manufacturers have taken advantage of Headless Solutions to provide improved customer experiences; they are creating fast and frictionless digital interfaces while distinguishing themselves from competitors through expedited internal innovation processes.
With a headless architecture, B2B brands can deliver API-driven experiences using CMS, DXP, or custom front-end. In addition to the high flexibility, B2Bs are able to implement highly complex commerce requirements while saving time and maximizing their resources, avoiding issues related to development and back-end management without compromising on their overall vision.
With the high demand for personalized experiences, B2Bs are using Headless commerce to discover and capitalize on new personalization opportunities, finding new ways to leverage less traditional forms of purchasing. Some of the key advantages of a Headless approach include:
Faster loading times on webpages: Approximately 53% of mobile site visits are abandoned if the webpage takes more than 3 seconds to load, with a 2-second delay resulting in the abandonment rate rising up to 87%.
With Headless Commerce, the de-coupling of the front and- back-end functionalities results in customers having a far smoother and frictionless user experience, with less performance issues and enhanced speed.
Unique, custom front-end design: Headless Commerce enables firms to customize the storefront on a strong taxonomy structure with rich product information. By de-coupling the front-and-back-end functionalities, B2Bs can ensure that their customers are presented a well-designed, sleek, and visually aesthetic site.
Using further functionalities presented by a Headless architecture can empower self-service capabilities and ensure that users can avoid complex, layered structures.
Consistency and Quality: Headless Commerce helps to reduce the loading time on product content from the back-end to the front-end. If information is stored in a PIM, poor optimization and inconsistent displays are avoided even further.
Content can be modified and improved in bulk, formatting can be achieved with greater ease, and customization is bolstered. This helps create a greater level of consistency without requiring a comprise in quality, which can be particularly crucial for brands looking to scale, add new products, add new sales channels, or make major changes to their digital storefronts.
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Progressive Web Applications:
Progressive Web Apps (PWAs) have emerged as a method for eCommerce businesses to provide their customers improved digital experiences. By using Application Programming Interfaces (APIs) and Accelerated Mobile Pages (AMPs), eCommerce companies have enjoyed better page load times, engagement, and conversion rates.
With the rise of mobile users and more than 50% of online traffic coming from mobile devices, improving user experience is the key to B2B companies bridging the gap between web experiences and mobile app functionality. PWAs have been touted for their high reliability, speed, and user engagement.
Here are some key statistics that illustrate the power of PWAs:
PWAs have 36% higher conversion rates than native apps (Source)
PWAs register 50% higher customer and user engagement (Source)
Businesses that have switched to PWAs have noticed a decrease in page loading speed of up to 10 times
PWAs cost 3-4 times less than native mobile apps (Source)
PWAs cost 33% less to maintain (Source)
PWAs have an average bounce rate of just 42.86% (Source)
By caching key resources and using service workers, PWAs can load instantly and meet buyers’ expectations for seamless and quick responses, all while providing a visual and immersive interface.
Web-based PWAs can also be more easily discovered with SEO, ranked by search engines such as Bing and Google. In 2021, more and more B2B firms took advantage of PWAs to improve the search engine performance of their websites, and Gartner predicts that PWAs will only continue to rise in popularity.
Some of the key benefits of PWAs for B2Bs include:
Increased mobile traffic: Given the higher conversion rates, increased user engagement, and reduced bounce rates, PWAs have proven extremely effective in driving increased mobile traffic towards websites. This is key for B2Bs seeking to increase mobile engagement and take advantage of the increasing mobile usage demonstrated by the market.
Decreased development costs: A single PWA can meet the requirements of all endpoints that it operates on, significantly reducing the effort, time, and cost associated with development. Despite this, PWAs also involve a shorter and simpler installation process, and can be customized to provide responsive and visually appealing user experiences.
Improved performance: By caching and serving text, images, and rich content, PWAs improve efficiency and can operate like websites with better running speeds and load times. B2Bs stand to benefit by adopting PWAs, as they provide an improved user experience that translates to higher retention and lower bounce rates.
This, combined with seamless offline operation, no issues with updating, and flexibility across endpoints makes PWAs an extremely efficient and effective alternative to native mobile apps.
2021 and Beyond:
B2B eCommerce showcased new opportunities and high growth in 2021. These are just some of the technology-driven trends that represent how B2B companies are adapting to the changes caused by COVID-19, providing customers with fresh digital experiences, and leveraging new technology to deliver on buyers’ expectations.
Check out our blog on the top Market- Driven B2B eCommerce Trends of 2021 to learn more about how 2021 has solidified B2B eCommerce in various industries and how B2Bs can form a new path forward.
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