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Toys ‘R’ Us taps tech startup b8ta to bring its stores into the future
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Retail-as-a-Service startup b8ta, which has partnered with the likes of Google and Macy’s, is getting into the kids’ toys space. As part of a new joint venture with Tru Kids Brands, which owns Toys “R” Us, b8ta will bring its expertise in experiential retail to the iconic children’s toy store. Both entities will own 50% […]
Topics: macys, tech, kids, stores, startup, brands, b8ta, techcrunch, taps, future, toys, venture, r, tru, bring, store.