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  • 16 New and Updated Online Video Tools - For merchants who want to create, edit, and distribute videos, there are plenty of new innovative online tools for little or no expense. Here is a list of new and updated tools from online video platforms and social media applications. There are tools for editing, live streaming, collaboration, analytics, distribution, and video advertising.
    Topics: video, facebook, online, videos, app, live, tv, streaming, tools, showcase, create, updated.
  • 24 Streaming Sites for Movies, TV, Sports, News, More - Even online merchants need a little distraction. And with the plethora of online streaming services available these days, it's easier than ever to access exceptional entertainment. Here is a list of streaming sites for movies and TV series.
    Topics: price, offers, service, sites, shows, free, content, live, movies, streaming, tv.
  • 60 Facebook Questions to Engage Your Audience - There are 2.95 billion monthly active users on Facebook. Furthermore, there are about 200 million businesses using the platform.
    Topics: blank, ___, tv, facebook, favorite, tip, song, audience, engage, best, whats, questions, thing.
  • 7 Business Models for Monetizing Digital Content - This post was originally published Novemeber 4th 2012 and has been updated to include more descriptions and add relevancy.   In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to get paid for digital products and content. While I encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples. Let's go. Just free "Just free" is a legitimate business model, though not a sustainable one (unless you're lucky enough to get bought out by a big fish). Many startups charge nothing in order to get a critical mass of users and word of mouth before figuring out how to profit (think Twitter in its early years). While it's not a viable long-term strategy, it can make sense in the short-term. (Remember, no business is married to just one business model over the life of a product or service.) Simply free may also be a way to drive sales in another channel. For example, the software is free, but the company makes money on services and/or sister products. Subscriptions The subscription model is common for all types of digital content - software, gaming, e-newspapers, e-magazines, telco services and streaming content (Netflix, Hulu, Spotify). Many of these types of content use paywalls. A paywall is a method restricting content to members that pay a fee to the platform. They perform by interrupting content and urge viewers to subscribe to create an account. Paywalls may be presented immediately, after a free trial, or be "metered," appearing after a certain number of page views or content views/listens. 78% of newspapers use a metered paywall, which allows them to generate more ad revenue than shutting visitors out. Publishers can experiment with "soft paywall" alternatives like Google Consumer Surveys and Double Recall - interactive surveys and ad-units that provide inexpensive market research for brands and greater recall than banner ads. Selling content by subscription is getting harder for newspapers, and publishers must figure out how to mitigate disruption from news aggregator apps like Apple News, The Week and Flipboard. Curated news is gaining popularity, but it threatens the appeal of subscribing to individual publications while at the same time potentially drawing in new customers. For example, the New York Times allows its subscribers full access to stories through Flipboard, while non-subscribers see only the top 10 stories in full text. Non-subscribers are given the opportunity to subscribe, and teasers within Flipboard may create that desire to unlock full access. However, revenue driven through Flipboard must be shared with Flipboard. We have even seen habits shift to a Twitter-like summary of the news, rather than full articles. A 17 year-old recently raised millions in capital for his app that shrinks daily news down to 3 or 4 paragraphs. Says the teen founder “I designed Summly because I felt that my generation wasn’t consuming news in the traditional way any more." However, other subscription verticals like gaming, software and media are thriving, themselves disrupting the old model of ownership of physical products. Microtransactions Microtransactions are what they sound, piece-meal access to digital content and applications, being either pay-to-play (streaming content, time-limited access to content or applications) or pay-to-own (download a track, movie, article, image, etc.) This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games. iTunes is a prime example of a microtransaction model, and O'Reilly publishing has been offering books by the chapter for years. Newer examples include Google's freshly launched micropayments option for Wallet users (a paywall alternative for publishers). The question remains whether this model will work for news and magazine articles, which are typically one-time reads, where music and video track downloads are more sticky.   Deliver unique customer experiences Get a custom demo to see how Elastic Path will help you deliver the unique customer experience you've always imagined. Check out Demos Freemium The hallmark of freemium model is offering basic features for a product or services to consumers at no cost but charging a premium fee to access more advances features. There are a few variations of this model: Free and paid version (e.g. lite use and power use, personal vs. business use, ad-supported vs. ad-free, basic vs. enhanced features, etc.) Free with in-product transactions (e.g. virtual goods and currency in-game, which accounts for 72% of Apple App Store revenue) Free and premium with microtransactions (buy ad-free Angry Birds, buy levels and goods within the game) Ad-supported freemium Ad-supported free products are common across digital verticals, from newspapers and magazines to games and software, on-demand video, music services and social networks. But it goes beyond banner ads. Viggle was an example of innovative ad opportunities in the mis 2000's Its second-screen app (companion to television) is not only free for users, but rewards users for engagement with TV shows and ads through its own loyalty program. Points accrued from check-ins to favorite TV shows, ad viewing, trivia and other actions are redeemable for real gift cards like Starbucks, Amazon, Groupon, Fandango and Facebook. This differentiates it from other second-screen apps like GetGlue. Another differentiator is its own proprietary audio recognition technology (similar to Shazam) that verifies a user is watching a program. The company's also created new ways to watch TV, like MyGuy, a fantasy sports app that allows you to pick your star player for a game, and win extra points when your player is doing well. Ad revenue comes from TV networks looking to promote their shows and brands that advertise within the app. A TV show pays for point value, which increases the attractiveness of checking into the show. They may also pay for placements in other contests and promotions. The long-term goal for Viggle was to become an AdWords-like platform where network shows use real-time bidding to drive tune-ins and engagement for their shows. Unfortunately Viggle's goals were shortlived with the advancement of more technology Today we have Google Play Movies & TV and AMC app which continuously provide content you may be interested in to keep you on the app. For example, if you are watching a tv show they have prompts to upsell sound track and additional content based on what you are watching.  Freemium hardware Back in the mid 2000's there use to be Kindles with ads and sponsored screensavers are available at a discount price. This was great for its time, but over the years we have shifted digitally and most freemium models have been provided for software instead like with DropBox and Trello. For DropBox you get access to a limited amount of storage space for free but if you want to get more, you have to pay a premium. Similarly, Trello gives access to all of its boards for free but if you want to integrate it the app with any other system, you have to pay a premium. Affiliate The affiliate model is essentially based on commissions. This model allows your company to be compensated for generating traffic, leads, or sales to another company's products and services. These are usually tracked through coded affiliate links. Let's take a look at Shazam for example. Shazam is an audio recognition app that helps you discover or remember who sings that song you're hearing right now. "Tagging" a song searches its database and presents the answer along with affiliate links to download tracks or buy tickets to local gigs. Shazam began as all-free, and moved to a freemium model. Its free version was limited to 5 song tags per month, and unlimited access for a one-time payment of $4.99. Down the road, Shazam dumped its freemium scheme for free-for-all access, a move that can potentially increase it's revenue greatly. Providing everyone unlimited tagging widens its opportunity for affiliate revenue. More tags = wider funnel. Licensing Services like Spotify license content from record labels and independent artists, Hulu and Netflix from Hollywood. Software products white-label. Publishers syndicate content. There are many examples of licensing digital goods. Beyond content, innovators can license their proprietary technology to others. Shazam could license audio recognition technology to other companies to add an additional revenue stream. API-as-a-product Many content producers are sitting on piles of existing and legacy content that can be remixed into new experiences and licensed to third parties. I covered Pearson's API on the Elastic Path blog, along with 7 other wicked applications of commerce APIs. Data-as-a-product The Last.fm music service sits on a mound of listener data, and can offer advertisers highly targeted campaign opportunities. An example is for Puma's Deadmau5 running shoe. The brand was able to target the band's fans within a social network using Last.fm's technology features. Selling data is an opportunity for additional revenue for digital products and services that collect it. Derivative products Similarly, pieces of content can be remixed into new products, or derivative products, used internally or licensed to developers. Two examples mentioned in the webinar are Hark and Eyewitness. Hark is a YouTube for audio clips from popular movies, TV shows and even political quotes (how timely). It streams sound files and enables social sharing and embedding, with links to rent or buy full content from Amazon. Guardian's Eyewitness mobile app features its famous photographs, repurposed for iPad. The app is freemium, sponsored by Canon (a fitting partnership). Free users get a daily photo, paid users get an extra 3 photos per day and sports photos for £1.49 per month. More examples can be found in our webinar, available on demand: Monetizing Content in a World of Digital Disruption.
    Topics: app, users, products, digital, free, monetizing, business, access, tv, revenue, models, model, content.
  • 7 Business Models for Monetizing Digital Content - In a recent webinar, Monetizing Content in a World of Digital Disruption, we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content.  While we encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples. Let's go.   Just free "Just free" is a legitimate business model, though not a sustainable one (unless you're lucky enough to get bought out by one of the big players in the market). Many startups charge nothing in order to get a critical mass of users and word of mouth before figuring out how to profit (think Twitter in its early years). While it's not a viable long-term strategy for most companies, it can make sense in the short-term to gain momentum. (Remember, most businesses are not married to just one business model over the life of a product or service.) Offering your digital content for free may also be a way to drive sales in another channel. For example, the software is free, but the company makes money on services and/or sister products.   Subscriptions The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). Subscriptions has also gained popularity in recent years beyond digital content, spanning many different industries embracing eCommerce using a digital native approach, including rent the runway, theblacktux, and stichfix, just to name a few. Many of these types of content use paywalls. Paywalls may be presented immediately, after a free trial, or be "metered," meaning that the paywall appears after a certain number of page views or content views/listens. 78% of online news organizations use a metered paywall, which allows them to generate more ad revenue than shutting visitors out. Publishers can experiment with "soft paywall" alternatives like Google Surveys that provide inexpensive market research for brands and greater recall than banner ads. Selling content by subscription is getting harder for online news outlets, and publishers must figure out how to mitigate disruption from news aggregator apps, sites like Google News, and distribution via social media platforms. Curated news is gaining popularity, but it threatens the appeal of subscribing to individual publications while at the same time potentially drawing in new customers. For example, the New York Times allows its subscribers full access to stories through an Apple News subscription, but otherwise they require a direct subscription in order to consume content. We may see habits shift to a Twitter-like summary of the news, rather than full articles. Offerings such as the Skimm have gained in popularity in recent years, because they make consumption of news content easy for generations that don’t want to read a full newspaper or scroll through endless articles. However, other subscription verticals like gaming, software, and media are thriving, themselves disrupting the old model of ownership of physical products for several years now.   Microtransactions Microtransactions are what they sound, piece-meal access to digital content and applications, being either pay-to-play (streaming content, time-limited or volume-limited access to content or applications), or pay-to-own (download a track, movie, article, image, etc.) This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games. In its heyday before music streaming services like Spotify, iTunes was a prime example of a microtransaction model, and O'Reilly publishing has been offering books by the chapter for years. The question remains whether this model will work for news and magazine articles, which are typically one-time reads, where music and video track downloads are more sticky.   Freemium The hallmark of freemium is offering a free and paid (premium) version. There are a few variations of this model: Free and paid version (e.g. lite use and power use, personal vs. business use, ad-supported vs. ad-free, basic vs. enhanced features, etc.) Free with in-product transactions (e.g. virtual goods and currency in-game, which accounts for 72% of Apple App Store revenue) Free and premium with microtransactions (buy ad-free access to games, or buy access to new levels and goods within the game)   Ad-supported freemium Ad-supported free products are common across digital verticals, from newspapers and magazines to games and software, on-demand video, music services, and social networks. But it goes beyond banner ads. Viggle is an example of innovative ad opportunities. Its second-screen app (companion to television) is not only free for users, but rewards users for engagement with TV shows and ads through its own loyalty program. Points accrued from check-ins to favorite TV shows, ad viewing, trivia, and other actions are redeemable for real gift cards like Starbucks, Amazon, and even bitcoin. Another differentiator is its own proprietary audio recognition technology (similar to Shazam) that verifies a user is watching a program. The company's also created new ways to watch TV, like MyGuy, a fantasy sports app that allows you to pick your star player for a game, and win extra points when your player is doing well. Ad revenue comes from TV networks looking to promote their shows and brands that advertise within the app. A TV show pays for point value, which increases the attractiveness of checking into the show. They may also pay for placements in other contests and promotions. The long-term opportunity here is for second-screen providers to become an AdWords-like platform where network shows use real-time bidding to drive tune-ins and engagement for their shows. The viability of this depends on the consumer experience, and if consumers will be willing to adopt this approach, which will be required to make its app the way people watch TV.   Looking to implement a headless approach? Our comprehensive guide to getting started with headless commerce will teach you more about the architecture, how to work with the front-end of your choice, and how to choose a platform that fits your needs. Read the Guide   Freemium hardware Kindles that include ads and sponsored screensavers are available at a discount price. This may catch on with other device manufacturers.   Affiliate Shazam is an audio recognition app that helps you discover or remember who sings that song you're hearing right now. "Tagging" a song searches its database and presents the answer along with affiliate links to download tracks or buy tickets to local gigs. Shazam began as all-free, and moved to a freemium model. Its free version was limited to 5 song tags per month, and unlimited access for a one-time payment of $5. Down the road, Shazam dumped its freemium scheme for free-for-all access, a move that can potentially increase its revenue greatly. Providing everyone unlimited tagging widens its opportunity for affiliate revenue. More tags = wider funnel. Licensing Services like Spotify, Pandora, and Apple Music license content from record labels and independent artists, Hulu and Netflix from Hollywood. Software products white-label. Publishers syndicate content. There are many examples of licensing digital goods. Beyond content, innovators can license their proprietary technology to others. Shazam could license audio recognition technology to other companies to add an additional functionality and revenue streams. API-as-a-product Many content producers are sitting on piles of existing and legacy content that can be remixed into new experiences and licensed to third parties. As the API economy continues to grow across all industries, this approach has gotten more and more popular for digital content distribution. I covered Pearson's API on Get Elastic, along with 7 other wicked applications of commerce APIs. Data-as-a-product The Last.fm music service sits on a mound of listener data, and can offer advertisers highly targeted campaign opportunities. An example is for Puma's Deadmau5 running shoe. The brand was able to target the band's fans within a social network using Last.fm's technology features. Selling data is an opportunity for additional revenue for digital products and services that collect it. Derivative products Similarly, pieces of content can be remixed into new products, or derivative products, used internally or licensed to developers. Two examples mentioned in the webinar are Hark and Eyewitness. Hark is a YouTube for audio clips from popular movies, TV shows and even political quotes (how timely). It streams sound files and enables social sharing and embedding, with links to rent or buy full content from Amazon.   Guardian's Eyewitness mobile app features its famous photographs, repurposed for iPad. The app is freemium, sponsored by Canon (a fitting partnership). Free users get a daily photo, paid users get an extra 3 photos per day and sports photos for £1.49 per month.   More examples can be found in our webinar, available on demand: Monetizing Content in a World of Digital Disruption.
    Topics: models, app, products, revenue, model, content, access, shows, monetizing, free, digital, business, tv.
  • A new YouTube feature will make its connected TV ads more shoppable - YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with a click of a button. […]
    Topics: youtube, website, shoppable, tv, feature, connected, brand, ad, video, ecommerce, shopping, viewers, shop, ads, techcrunch.
  • Amazon Pay users in India can now pay their utility, mobile and cable bills with Alexa - Amazon Pay users in India can now use voice command with Alexa to pay their utility, internet, mobile and satellite cable TV bills, the e-commerce giant said on Wednesday. This is the first time, the company said, it is pairing these functionalities with Amazon Pay in any market. The e-commerce giant, which competes with Walmart’s […]
    Topics: wallet, utility, india, bills, amazon, tv, alexa, techcrunch, pay, voice, users, mobile, cable, company.
  • Amazon Prime Day’s top device deals include discounted Echo speakers and Fire TVs - Amazon’s list of Prime Day deals has finally dropped. The retailer’s Black Friday-style sale for its Prime members is one of the biggest online shopping days of the year, as other retailers now take part with their own competitive sales. But some of the best deals to be found on Prime Day are those on […]
    Topics: stick, days, discounted, day, price, deals, prime, device, include, tvs, speakers, tv, kindle, amazon, techcrunch, echo.
  • Amazon Prime launches in Turkey - Amazon Prime has launched in Turkey. The introduction of the aid subscription program follows almost exactly two years after Amazon Turkey was launched. In September 2018, Amazon finally launched Amazon Turkey. Now, two years later, it’s time for its customers in Turkey to be able to subscribe to its paid… Continue reading
    Topics: delivery, prime, fast, launch, tv, lira, turkey, amazon, orders, shows, launches.
  • Amazon debuts a retail site for ‘Shark Tank’ products - Inventor Jamie Siminoff was rejected by the sharks on ABC’s “Shark Tank” in 2013 when trying to make a deal for his video doorbell startup. This year, Amazon bought his company, Ring, for a billion dollars. Now, Amazon is looking for another way to tap into breakout products from the popular TV show – by becoming […]
    Topics: collection, retail, site, sharks, launchpad, products, way, featured, debuts, amazon, tank, tv, shark.
  • Amazon expands its assortment of Apple inventory, including the latest devices - Amazon has signed a new deal with Apple that will allow the retailer to increase the selection of Apple products on its site, according to a report from CNET, which Amazon also confirmed. The deal will give Apple-authorized resellers the ability to sell a wide range of devices on Amazon — including Apple’s recently launched […]
    Topics: deal, inventory, devices, expands, amazon, products, sell, including, beats, apple, tv, amazons, latest, apples, assortment.
  • Amazon eyes a move into home shopping TV with possible Evine acquisition - Amazon has now passed 100 million subscribers for its Prime loyalty shopping program, underscoring its growth as an e-commerce, cloud services and streaming media behemoth. But it’s also looking beyond the internet, at more traditional ways to reach consumers. An industry source claims that Amazon is interested in making a buy in TV home shopping. Specifically, […]
    Topics: acquisition, evine, shopping, services, eyes, million, company, buy, amazon, tv, channel, possible, ecommerce.
  • Amazon puts its own devices on sale early for Prime Day - Amazon is kicking off today’s Prime Day a bit early. Although its annual sale technically begins at 12 PM PT / 3 PM ET this afternoon, it put its own devices on sale 12 hours early. The company is marking down its Alexa-enabled products like Echo, Fire TV, and Fire tablets, as well as its […]
    Topics: devices, tv, puts, echo, prime, sale, smart, amazon, early, deals, day, members.
  • Amazon rolls out early Prime Day deals on devices, including Fire TV Recast, services and more - In addition to expanding Prime Day to a two-day sale event, taking place on July 15-16, Amazon today announced it’s kicking things off with early Prime Day sales across a range of devices and services. The pre-sale includes discounts on the Fire TV Recast, Ring Video Doorbell and Echo Dot — the latter a perennial […]
    Topics: rolls, prime, today, devices, including, amazon, deals, services, techcrunch, day, early, echo, dot, unlimited, recast, tv.
  • As Streaming Services Make It Harder to Skip Ads, What Does the Future of Online Video Look Like? - For those of us who grew up with a VCR, it's easy to remember the simple thrill of being able to fast forward through commercials.
    Topics: tv, viewers, youtube, creators, skip, look, video, ability, streaming, premium, services, does, online, ads, watch, harder, platform, future.
  • - Food-delivery service Deliveroo has revealed key growth numbers for this year and projections for the year ahead.
    Topics: sets, yearonyear, volume, massive, order, tv, kong, yearduring, growth, upping, deliveroo, work, despite, protests, hong.
  • Echo Dot and Fire TV Stick are again Prime Day’s best selling devices (so far!) - Amazon Prime members again snapped up loss leaders like the Echo Dot and Fire TV Stick with Alexa Remote on the first day of Amazon Prime Day 2019, which has now been stretched out to a 48-hour sale. This is the third year in a row that the entry-level Alexa smart speaker, the Echo Dot, […]
    Topics: tv, days, day, echo, prime, smart, dot, select, far, techcrunch, devices, stick, selling.
  • Facebook’s Kodi box ban is nothing new - According to recent reports, Facebook has updated its Commerce Policy to specifically ban the sale of Kodi boxes on its site – that is, devices that come with pre-installed Kodi software, which are often used for illegally streaming digital content. However, the ban is not a new one – Facebook confirms its policy on Kodi box […]
    Topics: facebook, facebooks, box, ban, tv, sale, devices, streaming, boxes, amazon, policy, kodi.
  • Group Nine hires Brian Lee to lead its commerce business - Group Nine Media has hired Brian Lee as its first executive vice president of commerce. Lee held a similar role at Maker Studios before its acquisition by Disney, and he also founded the New York-based accelerator SKIG. Group Nine — which was created by the merger of Thrillist, NowThis Media, The Dodo and Discovery-owned Seeker […]
    Topics: business, shows, hires, brands, media, month, lerer, techcrunch, lead, lee, group, company, content, tv, commerce, strategy, brian.
  • How One Marketing Agency Earns Radio, Local, and National Television Coverage - Most of us grow up with dreams of making it on TV or the local radio with headlines like "Local Man Does Good" or "Neighborhood Woman Breaks World Record".
    Topics: coverage, tv, national, earns, television, traditional, agency, today, outreach, radio, local, study, outlets, content, marketing.
  • How to Be a Boss (According to Your Favorite Shows) - So you wanna be a boss. Netflix and chill will yourself to get off the couch already. How to Be a Boss (According to Your Favorite Shows) is your excuse to binge all the TV you want. It’s career inspiration, right? As for me, chain-watching teen dramas now qualifies as research to bring you this informative series. We all win.More
    Topics: episode, underground, inspiration, boss, according, veronica, weddings, shows, winby, real, watching, tv, favorite, wanna.
  • How to Step Out of Your Comfort Zone and Pitch On National TV - Krista Woods was trying to get rid of the odor from her son's sports gear and discovered the smell was caused by bacteria growth. After testing remedies, Krista started GloveStix to sell her deodorizer. In this episode of Shopify Masters, you'll hear from Krista Woods of GloveStix on how she pitched on national TV.   More
    Topics: pitch, product, kind, youre, things, money, im, comfort, zone, tv, step, thats, really, going, national, think.
  • Instagram's New TV Feature: A Good Idea for Brands? - Instagram is taking on media giant YouTube with the latest addition to their social media platform: IGTV. The Facebook-owned company is looking for a way to expand its offerings, reach new customers, and increase usage on their app -- even if it means borrowing from another platform’s users.
    Topics: video, users, platform, brands, brand, instagrams, tv, instagram, app, igtv, idea, good, feature, vertical.
  • - Video commerce firm TheTake has partnered with smart TV manufacturer LG Electronics and a range of media companies to allow viewers to “shop shows” for fashion and other goods.
    Topics: fashion, products, shows, smart, video, shop, lets, various, tv, thetakes, thetake, lg, technology.
  • - Let's take a moment to think about some of the things many of us like to do with our downtime.
    Topics: meet, controlled, brain, aydarkhanov, prototype, users, external, movie, tv, project, building, chavarriaga, technology, develop.
  • News Cart for September 11th - Hello ECFuelers! Shopify snapped up 6 Rivers Systems in a $450 million deal to boost the company’s warehouse automation technology. Apple debuted the iPhone 11, Apple Arcade and more at its big September event. Apple TV Plus appears to be gunning for Netflix and Hulu with original content at a low monthly fee. Amazon is [...]
    Topics: unsafe, target, amazon, tv, 11th, apple, products, cart, streaming, antitrust, systems.
  • Pinterest gets into live shopping with launch of Pinterest TV - Pinterest is getting into live shopping as part of its pivot from being only an inspirational shopping site to becoming a home for creator content.  The company this morning announced a new feature on its app called Pinterest TV — a series of live, original and shoppable videos focused on areas like food, home, fashion, […]
    Topics: users, creators, creator, episodes, shopping, gets, videos, tv, live, pinterest, techcrunch, launch, content.
  • Privacy Changes to Streaming Ads Are Coming - Connected television, a rising star in the targeted, programmatic advertising industry, will soon be impacted by new privacy measures. Connected television is often called CTV or OTT. The latter stands for "over the top" and is reminiscent of cable boxes or Roku devices that sat over the top of televisions.
    Topics: devices, television, device, streaming, targeting, graph, tv, ctv, ip, coming, changes, addresses, privacy, ads, advertisers.
  • Shopware launches ecommerce VOD service Shopware TV - Ecommerce software provider Shopware has today released a video-on-demand service. The free service, called Shopware TV, offers video content about all things ecommerce. Shopware TV will show both business-relevant information and entertaining videos. There are already two elaborately produced series with up to five episodes available, and more formats will… Continue reading
    Topics: shopware, whitepaper, ecommerce, tv, launches, wants, solutions, service, payment, software, series, vod.
  • The Best Cyber Monday Tech Deals: iPad, Roku, 4K TVs and More - Looking for a deal on Xbox, iPad, an Echo Dot or a 4K TV? Check out our Cyber Monday mega-post for today's top discounts.
    Topics: tvs, cyber, storage, todays, 4k, xbox, updating, ipad, desktop, youre, roku, tv, check, deals, best, tech.
  • The Future of Advertising [Expert Predictions & Data] - In a world of banner blindness, I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. But it's a new dawn and it's a new day. And as technology and advertising continue to evolve, so will your strategies.
    Topics: tv, future, advertising, predictions, digital, ads, ad, mobile, data, programmatic, expert, video, billion.
  • - Just do it. Think different. Breakfast of champions. Where’s the beef? Got milk? Taste the rainbow.
    Topics: ultimate, advertising, spot, tv, viewers, ad, brand, cost, ads, guide, commercials, audience.
  • These ad execs have a venture fund they’d like to sell you - Mike Duda comes from the world of advertising. In fact, he spent 13 years at the renowned ad agency Deutsch, becoming the youngest partner in the company’s history until another creative, Brent Vartan, came along and stole the title. Little wonder that in 2010, when Duda struck out on his own to create Bullish (formerly […]
    Topics: theyd, venture, million, money, companies, execs, theyre, fund, lot, brands, tv, great, sell, ad, advertising, wanted.
  • What we can learn from DTC success with TV ads - Kevin Krim and Sebastian Chiu Contributor Share on Twitter Kevin Krim is EDO's President & CEO. His 21-year career has spanned search, social and TV advertising across start-ups and major companies like Yahoo and NBCUniversal. Sebastian Chiu is EDO's Chief Data Scientist. He earned his undergraduate and post-graduate degrees from Harvard, working previously as a […]
    Topics: tv, ad, online, advertising, index, techcrunch, success, dtc, brands, ads, learn, dtcs.
  • Why Digital Media is Killing TV Advertising - In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV.
    Topics: digital, advertising, killing, video, need, viewing, ad, methods, tv, media, ads.
  • YouTube to expand Shorts to the US, add 4K and offline DVR to YouTube TV, launch in-video shopping and more in 2021 - YouTube has a host of big product updates coming this year, and it just detailed a lot of them in a blog post from Chief Product Officer Neal Mohan. Google’s streaming video site plans to expand its TikTok-esque Shorts mobile video creation and consumption tool to the U.S. (it’s currently in beta in India), make […]
    Topics: launch, shorts, techcrunch, tv, video, invideo, offline, streaming, lot, youtube, shopping, product, videos, dvr, updates, expand.
  • eBay adds home services to its site via new partners Handy, Porch and InstallerNet - eBay shoppers will now be able to buy installation services along with their purchases. The company this morning announced new partnerships with Handy, Porch and InstallerNet, which will allow online shoppers the option of booking installation and assembly services when buying items that require a bit of extra work — like TVs, bikes, furniture and more. The option will be […]
    Topics: installernet, installation, walmart, tv, adds, handy, furniture, company, porch, assembly, ebay, professionals, services, site, partners.