Top 2024 resources on ultimate
Best ultimate resource in 2024.
Learn more about ultimate to improve your e-commerce strategy.
-
404 Error Pages: The Ultimate Guide
-
Chances are you’ve landed on a 404 error page before. Whether you’ve arrived on a 404 error page because of a simple typo or because you were seeking a page that no longer exists, most people find being unable to find what they’re looking for to be a frustrating experience. A major part of running a successful website is staying alert for errors like broken pages or slow performance. However, sometimes there are problems you just can’t avoid, and 404 errors are among them. The good news? With a little ingenuity, you can transform your 404 error page into a marketing asset.
Topics: site, visitors, ultimate, message, need, users, error, guide, page, website, pages. -
6 Best Proxy Providers (2023): Our Ultimate Round-Up
-
If you're searching for the best proxy providers in 2023, you've stumbled across the right corner of the internet. Here in this round-up, I'm revealing some of the best options on the market. I'll look at what these proxy providers…
Continue reading 6 Best Proxy Providers (2023): Our Ultimate Round-Up
Topics: uptime, ultimate, pool, proxy, roundup, proxies, ip, residential, access, providers, best, ips, users. -
Build a Thriving Ecommerce Business With Help From This Book
-
The 'Ultimate Guide To Shopify' is an all-in-one resource to help you start and run your own online business.
Topics: guide, ecommerce, build, shopify, ultimate, started, resources, tools, business, start, industry, strategies. -
Cybersecurity: The Ultimate Guide to Defending Against Cyber Attacks
-
Think about how much of the world relies on the internet. The government, military, academia, health care industry, and private industry not only collect, process, and store unprecedented amounts of data in cyberspace — they also rely on critical infrastructure systems in cyberspace to perform operations and deliver services.
Topics: guide, defending, ultimate, network, software, attacks, cybersecurity, attack, data, systems, security, cyber, users. -
Editor X vs Webflow (Apr 2022): The Ultimate Comparison
-
Editor X and Webflow cater to a unique segment of the web development market: real web developers. It sounds strange to say that, but it's true; the likes of Wix, Squarespace, and Weebly have dominated advertising space in their attempts…
Continue reading Editor X vs Webflow (Apr 2022): The Ultimate Comparison
Topics: month, webflow, x, website, plan, development, editor, apr, ultimate, custom, comparison, design, vs, features. -
Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
-
I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.
Topics: send, content, subscribers, lead, tips, marketing, expert, email, data, emails, marketers, ultimate, guide, know, list, youre. -
Google Maps Marketing Strategy: The Ultimate Cheat Sheet
-
When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information.
Topics: strategy, location, reviews, business, local, marketing, businesses, sheet, profile, google, ultimate, maps, customers, cheat, search. -
How to Create a Landing Page: The Ultimate Guide
-
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad.
Topics: visitors, copy, guide, create, offer, pages, need, landing, information, ultimate, page, form, lead. -
How to Do PR: The Ultimate Guide to Public Relations in 2022
-
Public relations walks a tightrope between creativity, persuasion, and strategy. If you know how to do PR you can impact every part of a business or brand.
Topics: public, ultimate, social, pr, relations, media, strategy, guide, help, brand, marketing, business. -
How to Find Trending Sounds on TikTok (2023): The Ultimate Guide
-
Learning how to find sounds on TikTok is one of the best ways to make your social media profile stand out on the growing platform. Countless customers and companies agree that sound is a critical part of the TikTok experience.…
Continue reading How to Find Trending Sounds on TikTok (2023): The Ultimate Guide
Topics: songs, guide, content, sound, videos, popular, search, sounds, ultimate, youre, trending, tiktok. -
How to Find a Job After College: The Ultimate Guide
-
College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college.
Topics: hiring, questions, ask, youre, job, company, guide, college, interview, role, ultimate, work. -
How to Sell Home Decor Online: The Ultimate Guide
-
Home is no longer just the place we relax or sleep. The concept of homes as we know them has shifted—and consumers have adapted to it.
Topics: guide, consumers, sales, sell, ultimate, brands, website, furniture, omnichannel, product, brand, décor, online. -
How to Use Facebook Live: The Ultimate Guide
-
It's no secret that live streaming has taken off in a major way — eMarketer predicts there will be 164.4 million live video viewers in 2023. ;
Topics: broadcast, videos, video, way, viewers, guide, feature, facebook, live, comments, ultimate, share. -
How to Use WordPress: Ultimate Guide to Building a WordPress Website
-
The thought of creating your own website may seem overwhelming.
Topics: domain, youll, provider, wordpress, wordpressorg, ultimate, theme, choose, click, hosting, building, guide, website. -
Learn How to Launch a Dropshipping Side Hustle on Amazon
-
With eCommerce Continuing to Grow, start earning money online by dropshipping.
Topics: amazon, money, launch, online, today, fba, youll, dropshipping, products, learn, hustle, rating, bundle, ultimate. -
LinkedIn Company Pages: The Ultimate Guide [+ 12 Best Practices]
-
LinkedIn Pages allow users to discover, follow, and find new roles at their favorite businesses. But they’re not just useful for job seekers and professionals. If you own a business, organization, or other institution, you can use LinkedIn Company Pages to connect with your audience and strengthen your brand image.
Topics: post, ultimate, engage, add, best, company, page, brand, social, guide, pages, content, linkedin, practices. -
Marketing 101: The Ultimate Guide for Beginners
-
If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square.
Topics: product, social, audience, ads, right, guide, key, business, beginners, target, marketing, ultimate, content. -
Media Planning: The Ultimate Guide
-
Today's digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience.
Topics: ultimate, audience, share, create, planning, media, business, content, templates, guide, social, plan. -
Monzo vs Revolut vs Starling (2023) – The Ultimate Comparison
-
When running a business, the last thing you need is time-consuming procedures to manage your finances. So if you’re looking for a suitable business bank account, you’re in the right place. I'm putting three contenders under the microscope: Monzo Business,…
Continue reading Monzo vs Revolut vs Starling (2023) – The Ultimate Comparison
Topics: spending, vs, exchange, monzo, revolut, starling, comparison, account, bank, pay, payments, ultimate, free, business. -
Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy
-
Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters.
Topics: newsletter, subject, strategy, npo, tip, ultimate, guide, successful, organization, nonprofit, sure, youre, emails, email, marketing. -
Product Photography: The Ultimate DIY Guide in 2022
-
Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time.
Topics: youre, images, white, stores, photos, guide, ultimate, diy, light, youll, ecommerce, product, photography, way, products. -
Relationship Marketing: The Ultimate Guide
-
Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition.
In fact, Frederick Reichheld of Bain & Company found that as little as a 5% increase in customer retention can increase company revenue by as much as 25–95%.
Topics: content, guide, strategies, product, brand, customer, customers, marketing, relationship, ultimate, strategy, retention. -
Search Engine Marketing (SEM): Ultimate Guide + Expert Tips
-
Search engines are a part of daily life. Set up your search engine marketing correctly, and it can also be a part of your daily business growth.
Search engine marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.
Topics: sem, marketing, ads, keyword, keywords, tips, guide, search, engine, ad, paid, expert, ultimate, google. -
Shopify vs Wix vs Squarespace vs WordPress (2023): The Ultimate Showdown
-
Suppose you're looking for the right ecommerce platform for your business, and you've already started doing some research. In that case, you'll likely know there's a fair amount to consider. So, to help speed this process up, we're shining a…
Continue reading Shopify vs Wix vs Squarespace vs WordPress (2023): The Ultimate Showdown
Topics: wordpress, free, shopify, ecommerce, website, support, store, including, vs, ultimate, squarespace, showdown, wix. -
Social Media Analytics: The Ultimate Guide
-
With over 4.5 billion social media users across the globe, it's no wonder businesses need to be active on social media to connect with their audience.
Topics: analytics, data, tools, software, reports, points, ultimate, media, audience, social, specific, guide. -
Social Media Definitions: The Ultimate Glossary of Terms You Should Know
-
For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice — you might even do all three at once.
Topics: terms, facebook, allows, media, glossary, social, definitions, users, content, video, twitter, ultimate, know, online, used. -
Social Media Marketing: The Ultimate Guide
-
Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the engagement they look for.
Topics: platform, youre, media, marketing, users, strategy, ultimate, social, audience, platforms, guide, content. -
Sourcing Products For Ecommerce 101: How to Get Unique and Marketable Stock
-
Many moons ago, merchants embarked on long journeys to far away lands. Traveling in caravans, sailing on schooners or riding…
Topics: products, business, inventory, small, guide, ultimate, need, source, product, online, suppliers, store, sourcing, shipping. -
The Marketer's Ultimate Guide to Link Bait
-
Can we please come up with some better terminology for the concept of "link bait"? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes.
Topics: great, marketers, blog, content, usually, sure, guide, ultimate, youre, link, marketing, traffic, bait. -
The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)
-
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick…
Continue reading The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)
Topics: checklist, ecommerce, link, items, page, site, shipping, product, support, pages, checkout, ultimate. -
The Ultimate Collection of 200+ Best Free Content Marketing Templates
-
Whether it's writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before.
Topics: ultimate, post, media, template, collection, blog, weve, best, free, marketing, templates, social, content, help. -
The Ultimate Guide to Advertising in 2022
-
When you hear the word advertising, what comes to mind?
Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
Topics: advertising, brand, product, ad, guide, service, ads, print, campaign, audience, ultimate, media. -
The Ultimate Guide to Amazon Advertising
-
I'm willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check.
Topics: amazon, brand, search, advertising, ultimate, ads, products, guide, sponsored, keywords, product, ad, targeting. -
The Ultimate Guide to Augmented Reality
-
What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR).
Topics: ultimate, digital, uses, ar, guide, virtual, reality, users, help, augmented, information, technology. -
The Ultimate Guide to Brand Awareness
-
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?
This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again.
Topics: marketing, guide, product, audience, content, awareness, customers, way, social, brand, help, ultimate. -
The Ultimate Guide to Building a Website Redesign Strategy
-
So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
Topics: marketing, strategy, websites, guide, page, pages, website, youre, traffic, building, design, ultimate, redesign, site. -
The Ultimate Guide to Community Management
-
When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them.
Topics: management, social, customers, members, youre, community, ultimate, content, media, audience, guide, brand. -
The Ultimate Guide to Content Creation
-
As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s the videos you watch on YouTube after a tough day.
It‘s why you may find yourself scrolling through TikTok for hours a day. Don’t worry, I'm not judging you. I do it too.
Topics: creation, blog, guide, audience, media, content, ultimate, great, youre, help, create, social. -
The Ultimate Guide to Content Distribution
-
Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so.
Topics: strategy, media, backlinks, social, tool, distribution, help, content, email, blog, guide, ultimate. -
The Ultimate Guide to Content Marketing in 2023
-
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
Topics: blog, strategy, audience, content, customers, marketing, media, create, ultimate, guide, brand, social. -
The Ultimate Guide to Database Marketing
-
No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media.
Topics: business, information, customer, ultimate, status, customers, marketing, social, database, data, guide, dont. -
The Ultimate Guide to Design Templates
-
If someone asked you to create an infographic, where would you start?
Topics: content, guide, ultimate, marketing, creating, marketers, help, design, business, templates, create, template. -
The Ultimate Guide to Ecommerce Website Redesign
-
An ecommerce website redesign project can be an expensive, sometimes complicated, and time-consuming process. Whether you’re just making basic changes to your site’s aesthetic, or adding new functionality to your store, there’s a lot to consider, from site trends to…
Continue reading The Ultimate Guide to Ecommerce Website Redesign
Topics: ecommerce, website, customers, ultimate, site, sure, redesign, guide, brand, design, need, store. -
The Ultimate Guide to Freelancing
-
Independence, flexibility, and unlimited financial potential — these are all inviting parts of a freelancing lifestyle.
Topics: clients, freelancing, business, ultimate, youre, freelance, freelancers, guide, need, dont, help, work. -
The Ultimate Guide to Google Ads [Examples]
-
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers.
Topics: keywords, google, search, examples, guide, ad, ultimate, campaigns, ads, click, information, set, keyword. -
The Ultimate Guide to Google Analytics in 2022
-
Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud.
Topics: users, site, pages, report, google, guide, data, page, ultimate, user, goal, analytics. -
The Ultimate Guide to Google Data Studio in 2020
-
Google Data Studio is now Google Looker Studio, and it's making data reporting even more accessible, visual, and impactful than before. The new interface, features, and functionality have some serious advantages when it comes to visualizing competitive data insights.
Topics: studio, guide, field, data, source, chart, ultimate, add, create, looker, google, report. -
The Ultimate Guide to Google Search Console in 2023
-
At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level -- both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell.
I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. But anyone who’s got a website can and should dip their toes in these waters. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy.
I remember the first time I opened GSC -- and it was overwhelming. There were tons of labels I didn’t understand (index coverage?!?), hidden filters, and confusing graphs. Of course, the more I used it, the less confusing it became.
But if you want to skip the learning curve (and why wouldn’t you), good news: I’m going to reveal everything I’ve learned about how to use Google Search Console like a pro.
This guide covers:
What is Google Search Console?
Adding your website to Google Search Console
Setting up owners, users, and permissions
Submitting a sitemap
Understanding dimensions and metrics
Adding filters
Using GSC (26 use cases)
What is Google Search Console?
Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
Topics: identify, average, pages, site, ultimate, console, performance, gsc, search, click, guide, page, google. -
The Ultimate Guide to Google Sheets
-
Google Sheets is one of the best tools you can use to store data, track performance metrics, and create dashboards and reports.
But while it’s a wondrous tool with countless features and functionalities, it can be hard to grasp for beginners — especially if you need to create a marketing report or dashboard, fast.
Topics: guide, ultimate, column, click, spreadsheet, need, google, data, sheet, sheets, templates, cells. -
The Ultimate Guide to Google’s 2021 Core Web Vitals
-
Google’s latest algorithm updates for page experience — primarily the much-talked about Core Web Vitals — will go into effect…
Topics: bigcommerce, ultimate, seo, web, googles, page, core, website, guide, content, experience, google, vitals. -
The Ultimate Guide to Hiring a PR Agency in 2023
-
Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
Topics: reputation, agency, brand, marketing, hiring, work, pr, public, businesses, ultimate, media, relations, guide. -
The Ultimate Guide to IGTV
-
In recent years, we've seen the power of video on the internet — Facebook alone gets eight billion average daily views, and YouTube's video platform has enabled young teens to become national superstars (Justin Bieber, anyone?). Also, a Cisco report estimates that, by 2022, watching video will account for 82% of internet traffic.
Topics: igtv, youre, instagram, select, channels, app, video, videos, guide, click, ultimate, icon. -
The Ultimate Guide to Infographics
-
Did you know that people retain 65% of the information they see, but only 10% of the information they hear?
Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations.
That's why, as a marketer, it's important to display information in a combination of visual and text, in an easy-to-consume way.
Topics: information, email, way, right, infographic, example, content, infographics, communicate, guide, marketing, ultimate. -
The Ultimate Guide to Instagram Stories Ads in 2023 [+ New Data]
-
Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
Topics: ultimate, instagram, video, viewers, attention, guide, best, text, ads, brand, data, ad, youre. -
The Ultimate Guide to Instagram for Business [+Data From 500 Marketers]
-
More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled.
Topics: audience, content, create, followers, instagram, marketers, post, ultimate, data, youll, guide, business, ad. -
The Ultimate Guide to Integrations and Why Your Business Needs Them
-
Have you ever found yourself working on a project in which you had to toggle between different software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations.
Although few people have the time or patience for this type of tedious work, it’s common and often critical to your business’s success — these mundane tasks need to get done.
Topics: business, help, data, ultimate, integration, needs, integrations, information, guide, customers, software, hubspot, allows, automatically. -
The Ultimate Guide to Internet Marketing [Data + Expert Tips]
-
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet.
Topics: guide, email, online, media, data, social, tips, internet, expert, customers, content, marketing, ultimate, keywords, search, website. -
The Ultimate Guide to LinkedIn Groups
-
You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering the social network has 722 million+ members, you almost certainly already have a profile.
Topics: youre, members, groups, ultimate, profile, join, group, social, linkedin, guide, click, search. -
The Ultimate Guide to Local SEO
-
Does your business serve a local area? People are searching for you! Show up with seven proven, actionable strategies for local SEO. Top ways to start fast.
Topics: search, reviews, ultimate, google, location, strategies, ecommerce, seven, guide, website, business, seo, information, specific, local. -
The Ultimate Guide to Marketing Campaigns
-
From P&G’s "Thank You, Mom"to Dos Equis’s "Most Interesting Man in the World,"marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable.
Topics: marketing, customers, campaigns, audience, content, guide, ultimate, campaign, social, product, brand, goal. -
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
-
Am I right in assuming that a major part of your marketing strategy today is digital? Probably.
Topics: media, presence, brand, social, ultimate, guide, improve, audience, strategies, marketing, digital, strategy, business, content, paid. -
The Ultimate Guide to Nonprofit Fundraising
-
Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can also serve as a way to raise awareness of a cause and drum up interest among donors.
Topics: employees, raise, organizations, charitable, organization, money, nonprofit, ultimate, guide, donations, individual, fundraising. -
The Ultimate Guide to On-Page SEO in 2023
-
On-page SEO has the power to bring countless new visitors — and customers — right to your website.
Topics: pages, content, onpage, keyword, site, elements, page, seo, ultimate, website, guide, search. -
The Ultimate Guide to PPC Marketing
-
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising?
Although 45% of small businesses do some form of online advertising, pay-per-click is still a concept that eludes many of us.
Topics: ads, search, page, ultimate, ad, keywords, target, guide, landing, marketing, paid, ppc, campaign. -
The Ultimate Guide to Performance Management: 5-Step Process and Best Practices
-
Peter Drucker once described customers as the "most important stakeholders." While this may be true, your customers are dependent on one thing.
Topics: goals, best, employee, important, practices, employees, guide, customers, organization, 5step, performance, management, need, process, ultimate. -
The Ultimate Guide to Pinterest Analytics
-
What’s the best way to increase your reach on Pinterest?
Topics: pinterest, guide, metric, track, pin, total, pins, number, analytics, audience, ultimate, clicks. -
The Ultimate Guide to Pinterest Marketing
-
Pinterest marketing is incredibly effective.
Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?
In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.
Topics: marketing, pinterest, content, ultimate, audience, guide, social, users, help, images, followers, business. -
The Ultimate Guide to Platforms and How They Can Benefit Your Business
-
Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales.
Topics: business, model, ultimate, benefit, platform, technology, content, products, create, guide, businesses, platforms, tools. -
The Ultimate Guide to Podcast Advertising and Sponsorship
-
According to research by Podcast Insights, there are more than 2 million active podcasts and counting.
Topics: shows, ultimate, advertising, episode, ad, product, example, podcast, guide, podcasts, sponsorship, ads, multiple. -
The Ultimate Guide to Print on Demand Statistics for 2023
-
Looking at current print on demand statistics is an excellent way to ascertain the current trajectory and potential of this growing business model. At present, demand for print on demand (POD) solutions is growing rapidly throughout the globe, driven by…
Continue reading The Ultimate Guide to Print on Demand Statistics for 2023
Topics: statistics, pod, ultimate, digital, industry, demand, guide, printing, market, billion, value, products, print. -
The Ultimate Guide to Product Marketing in 2023
-
Product marketing is essential, even if you only sell one or two products at your organization.
Topics: guide, audience, market, strategy, marketing, product, positioning, ultimate, customers, content, products, target. -
The Ultimate Guide to RFPs
-
Have you been tasked with the job of creating a request for proposal, or an RFP?
Topics: company, vendors, help, youll, project, potential, ultimate, create, guide, rfp, youre, rfps. -
The Ultimate Guide to SEO in 2023
-
SEO is why you find exactly what you're looking for when you turn to Google for a step-by-step guide to fixing your unfortunately-timed flat tire.
It's a harsh truth that without at least some presence on Google, your business faces a digital uphill battle. Most marketers know how important SEO is, and it's one of the trends they're investing the most in this year.
Topics: google, seo, information, content, ultimate, pages, guide, keyword, page, engines, links, search. -
The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples)
-
Whether you're working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you may be wondering, "what is an SLA and how do I write one?"
Topics: goal, goals, level, customer, ultimate, help, agreements, desk, marketing, examples, sales, guide, agreement, leads, service, sla. -
The Ultimate Guide to Social Testing
-
As marketers, we know the importance of making data-driven decisions. The more information we have about our audience, the more we’re able to make effective marketing moves.
In addition, having the numbers to back up the implementation of a marketing strategy is almost as important as the strategy itself. One of the ways to get this data is through social media testing, where you figure out what campaigns resonate most with your audience and help you meet your marketing goals.
Topics: run, audience, ultimate, social, youre, tests, youll, testing, ad, test, media, guide. -
The Ultimate Guide to Sponsored Content
-
Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth.
Topics: content, video, post, sponsor, brand, ultimate, company, guide, product, influencer, example, sponsored. -
The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]
-
COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners.
Topics: tips, minority, program, guide, grant, businesses, ultimate, expert, small, business, grants, opportunities, minorityowned, starting, loans. -
The Ultimate Guide to Storytelling
-
Storytelling is an art. Like art, it requires creativity, vision, skill, and practice.
It's a crucial part of the most successful marketing campaigns, and it sets vibrant brands apart from simple businesses and loyal consumers from one-time stop-in shoppers. It’s a valuable tool for all marketers to have in their tool belts, and it's the heart of inbound marketing.
Topics: marketing, audience, good, guide, ultimate, readers, help, youre, example, share, tell, storytelling. -
The Ultimate Guide to Successfully Rebranding in 2020
-
When you're first starting a business, branding is likely the last thing on your mind. After all, it's hard to sit down and flip through fonts when you have so many priorities to juggle.
Topics: rebranding, company, ultimate, vision, mission, guide, rebrand, brand, logo, customers, youre, successfully, change. -
The Ultimate Guide to Succession Planning
-
At one of my first jobs out of college, my manager admitted that my professional growth "wasn't a priority." I knew I wasn't in a leadership role that required succession planning, but the admission still stunned me. Without support for career development, I wound up leaving the company.
Topics: leadership, plan, guide, employees, ultimate, roles, role, skills, succession, candidates, planning, company. -
The Ultimate Guide to Technical SEO
-
List three things you’ve done this year that pertain to search engine optimization (SEO).
Do these tactics revolve around keyword research, meta descriptions, and backlinks?
If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal.
Topics: crawl, site, technical, pages, page, seo, search, website, guide, content, bots, ultimate. -
The Ultimate Guide to Video Marketing
-
If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
Topics: guide, video, audience, videos, need, youre, platform, viewers, ultimate, marketing, content, create. -
The Ultimate Guide to Working From Home (+ Remote Work Tips)
-
Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle.
Topics: ultimate, guide, office, youre, work, help, youll, workers, tips, working, remote, day, remotely. -
The Ultimate Guide to Writing a Cover Letter
-
Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications.
Topics: hiring, role, fit, ultimate, manager, guide, youre, recruiter, writing, letter, company, letters, cover. -
The Ultimate Guide to eCommerce Payment Processing
-
eCommerce is booming, and with more people shopping online than ever before, having a streamlined and efficient payment process is essential. However, with so many payment methods and processors available, and so many new payment trends, it can be overwhelming to know where to start.
When you have a reliable eCommerce payment processor, platform, or service provider, you spend less time maintaining the back end of your commerce experience and more time managing orders, improving customer experience, and expanding your business. Having a great payment processing setup gives you the freedom to work on business priorities, such as landing new clients and providing customers with a sterling experience.
In this ultimate guide to eCommerce payment processing, you’ll learn everything you need to know about accepting payments online – from understanding the different types of payment methods to choosing the best payment processor for your business.
What is eCommerce Payment Processing?
eCommerce payment processing is the process of accepting online payments. eCommerce payment processing first involves the customer inputting payment information, which a payment gateway validates and uses to process the transaction via a merchant account. The goal of eCommerce payment processing is to provide a secure, reliable, and convenient way for customers to pay for online purchases – while also ensuring that sellers receive payment quickly and efficiently.
As digital commerce has grown, reliable and secure payment solutions are necessary to handle the high volume of online transactions. eCommerce payment processing is now crucial for any online business, as it allows merchants to accept payments from customers worldwide. And with the growth of mobile and digital payments, eCommerce payment processing is set to become even more important in the future.
What is a Payment Gateway?
A payment gateway is a software application that makes it easy for businesses to accept and process customer payments online. Payment gateways act as a bridge between a merchant's website and the financial institution handling the customer's payment, ensuring that sensitive information such as credit card details are appropriately encrypted.
While most payment gateways come with fees, there are many different options available on the market today. Businesses can choose the one that best fits their needs and start accepting payments online quickly and easily.
Payment Gateway Examples
With a bevy of choices available, choosing the best payment gateway for your business can be hard. Here are some of the leading payment gateways that could fit your unique business needs:
PayPal: PayPal is a popular online payment gateway that allows individuals and businesses to make and receive payments online. Users can link their bank account, credit card, or debit card to their account and use it to make or receive payments for goods and services.
Stripe: Stripe integrates with business websites and mobile apps, allowing customers to enter their payment information and complete a transaction securely. Stripe often processes payments, deducts fees, and transfers the funds directly to a business's bank account.
Square: Square is a digital payment processing platform with a range of features and services for businesses, including point-of-sale (POS) hardware and software, online payment processing, invoicing, and analytics. The platform is designed to be easy to use and accessible to businesses of all sizes, with no setup fees, monthly fees, or long-term contracts.
Elastic Path Payments Powered by Stripe: Elastic Path Payments, powered by Stripe, is a fantastic all-around eCommerce payment processing solution for businesses of all sizes. With a robust and secure payment processing platform and a broad range of plug-and-play integrations and solutions, this state-of-the-art payment system will propel your business to a new level of efficiency and profitability.
Get hands on with an Elastic Path Free Trial
Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks.
Sign up for a free trial
Factors to Consider When Choosing an eCommerce Payment Gateway
While many payment gateway options are available, brands should still look for a few specific factors when choosing a payment gateway. Here are some of the key factors brands should consider when choosing an eCommerce payment processing system:
Security: To protect your business from the stress and potential liability of a data breach, be sure that your payment gateway is as committed to security as you are and can protect your business’s and clients’ sensitive information.
Integration: Your payment gateway should seamlessly integrate with your website or eCommerce platform to ensure a smooth checkout process for customers.
Fees: Consider the fees charged by the payment gateway, including transaction, monthly, and setup fees, and make sure they’re affordable for your business.
Customer Support: Pick a payment gateway that offers reliable customer support to address any unforeseen issues during the payment process.
What is a Payment Processor in eCommerce?
A payment processor is a third-party service provider that facilitates transactions between a merchant and their customers. Payment processors handle the authorization, processing, and settlement of payment transactions in a secure environment.
eCommerce payment processors act as a bridge between the merchant's bank account and the customer's bank account, ensuring the secure transfer of payments. While payment gateways act as a conduit between the merchant and the payment processor, it is the payment processor that handles the actual transaction.
Best Practices for eCommerce Payment Security
Making online purchases is simple and convenient, but has historically also come with risks, particularly regarding payment security. As a result, businesses need to take extra steps to secure their eCommerce payment processing systems and protect their (and their customers’) sensitive information. Here are eCommerce payment security best practices:
Use HTTPS and SSL encryption for security: HTTPS and SSL encryption ensures that all data transmitted between the customer's browser and the website is encrypted and can’t be intercepted by hackers.
Implement two-factor authentication: Two-factor authentication adds an extra layer of security by requiring customers to enter a code or use a separate device to confirm their identity before completing a transaction.
Store customer data securely: Proper storage of customer data incorporates a range of techniques, including using strong passwords, limiting access to sensitive data, and regularly backing up data to prevent loss in the event of a breach.
Conduct regular security audits and updates: Security audits and updates involve regularly reviewing and updating security protocols, testing for vulnerabilities, and staying up-to-date with the latest security threats and technologies.
Streamline Your eCommerce Payment Processing with Elastic Path
Clearly, eCommerce payment processing involves many moving parts. Your customers expect a strong, seamless commerce experience, and will do business elsewhere if paying is a hassle or their data is breached.
At Elastic Path, we’re dedicated to providing the best eCommerce payment processing solutions for businesses of all sizes. Our experts are always on hand to assist you in choosing and setting up an eCommerce payment solution that works for your brand. Get in touch and learn how Elastic Path can provide an eCommerce payment processing solution that serves your customers, boosts your brand, and grows your business.
Topics: payment, gateway, customers, guide, online, data, fees, payments, business, processing, ecommerce, ultimate. -
The Ultimate Guide to iPaaS (Integration Platform as a Service)
-
You’ve likely heard of Software as a Service, or SaaS.
A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service, and upgrade options to maximize their customers' ability to use their software.
Topics: need, guide, applications, data, ultimate, integration, integrate, software, platform, systems, different, ipaas, service. -
The Ultimate Guide to the Best Productivity Apps, Tools, and Software
-
To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated.
Topics: tools, free, best, ultimate, apps, work, guide, productivity, app, teams, users, need, youre, software, notes. -
The Ultimate List of Email Marketing Stats for 2023
-
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
Topics: emails, list, ultimate, hubspot, research, send, marketers, marketing, stats, blog, say, ai, email. -
The Ultimate List of HR Interview Questions
-
As a job seeker, you can often expect to speak with an HR professional before moving onto interviews with employees within the department for which you're applying.
Topics: role, company, interview, question, youre, hr, current, work, list, professional, questions, ultimate. -
The Ultimate List of Marketing Quotes for Digital Inspiration
-
“Success is making those who believed in you look brilliant.”
This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah.
Topics: quotes, content, ultimate, digital, hubspot, business, cofounder, marketing, inspiration, work, list, team, ceo, help. -
The Ultimate MYR POS Review (Oct 2021)
-
Welcome to the ultimate MYR POS review. Whether you are a large or small business you require a POS (point-of-sale) system to help you in processing orders and managing your brand. And these days due to the flexibility and functionalities…
Continue reading The Ultimate MYR POS Review (Oct 2021)
Topics: pos, review, myr, ultimate, orders, solution, order, business, quickservice, oct, system, allows, feature. -
The Ultimate Round-Up of Content Marketing Tips
-
There are nearly five billion active internet users and over four billion social media users worldwide — simply put, that's a ton of opportunity for your brand to engage with an audience and achieve massive growth for your business.
Topics: brand, content, marketing, ultimate, create, dont, blog, youre, audience, roundup, strategy, important, tips. -
The Ultimate Sezzle Review (Dec 2021): A Pay Later Service for Online Shopping
-
Welcome to our ultimate Sezzle review. If you run an online business you know how crucial it is to offer your customers the right payment solutions at checkout. Imagine offering only Sripe as the payment option for shoppers on your…
Continue reading The Ultimate Sezzle Review (Dec 2021): A Pay Later Service for Online Shopping
Topics: online, dec, customers, customer, product, ecommerce, pay, shopping, later, credit, solution, sezzle, review, ultimate, payment, service. -
The Ultimate Shopify Image Size Guide
-
When a potential customer lands on your Shopify website, they’ll use the images to decide if they’d like to make a purchase. Your job as a merchant, therefore, is to ensure the images don’t bog down the site loading speeds…
Continue reading The Ultimate Shopify Image Size Guide
Topics: product, guide, pixels, ultimate, best, size, sizes, photos, banner, images, image, shopify. -
The Ultimate Squarespace Logo Maker Review (2022)
-
Squarespace is a fantastic ecommerce platform that comes replete with a whole bunch of features to allow users to quickly build and launch their online stores. However, in 2022, the company made the Squarespace Logo Maker completely free. This is…
Continue reading The Ultimate Squarespace Logo Maker Review (2022)
Topics: ultimate, tool, logos, free, logo, review, maker, squarespace, design, download, ecommerce, company. -
The Ultimate TikTok Statistics for 2023
-
TikTok statistics offer an interesting insight into the meteoric rise of the platform. TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the…
Continue reading The Ultimate TikTok Statistics for 2023
Topics: million, users, content, videos, media, app, statistics, tiktok, social, billion, ultimate, platform. -
Ultimate Guide to Hero Images [Best Practices + Examples]
-
Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site.
Topics: image, html, design, web, practices, hero, guide, best, images, css, ultimate, page, examples, text, size. -
What is Communication? The Ultimate Guide
-
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships.
Topics: ultimate, person, dont, speaking, team, youre, guide, communication, barriers, saying, communicate, communicators. -
WordPress SEO: The Ultimate Guide
-
Imagine you own a delicious bookstore cafe in Boston. If someone searches "bookstore cafe near [insert a neighborhood in Boston]" on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies.
Topics: search, page, website, websites, improve, link, engines, ultimate, wordpress, seo, site, guide. -
Your Ultimate Bandwidth Limiter
-
Mastering this one thing could save you hours every week.
Topics: machine, ultimate, limiter, bandwidth, tips, business, week, computer, worth, workspace, youderian, using, work.