Top 2024 resources on url
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13 Ways to Kill Organic Search Traffic
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Skill and effort influence organic search success. But any number of actions can harm search engine optimization efforts. In this post, I’ll describe 13 SEO blunders that I’ve seen over ...
Topics: content, performance, url, sites, search, seo, site, organic, domain, kill, google, ways, traffic. -
3 Tools to Analyze Content for Marketing, SEO
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A successful content marketing program often begins with creating and maintaining an inventory of every page on your site. There are several ways to conduct a content inventory. In each case, you begin by getting a list of all of the pages. Here are three of the best tools to generate that list
Topics: analyze, tools, site, inventory, seo, url, marketing, pages, page, semrush, content, information. -
301 Redirects May Save Your SEO
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A search engine professional’s lucky number is 301. That’s the server header status code for a type of redirect that performs many critical functions for natural search performance.
What Is a ...
Topics: url, old, search, redirects, server, seo, need, lost, page, redirect, save. -
6 Spring Cleaning Tips for SEO
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It’s spring, and that means it’s time to peer into your site to find the often-overlooked items that drag down natural search performance. In our homes, we tend to put off cleaning the closets, dusting the baseboards, and clearing the spider webs out of the hard-to-reach places. Similarly, some aspects of search engine optimization we tend to put off for another day. Today is the day for SEO spring cleaning! These six steps will make your site shine, and boost its natural search performance in the process
Topics: crawl, page, seo, site, cleaning, redirect, pages, search, spring, tips, url, data. -
6-step SEO Indexation Audit for Ecommerce
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Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. Content that should be indexed may not be. And content that should not be indexed often is. Use the following six steps to ensure that the right pages are indexed across your ecommerce site.
Topics: indexation, url, pages, 6step, content, pdf, seo, duplicate, indexed, search, audit, thats, ecommerce, site, page. -
7 Best Link Shorteners for Business & Social (Free & Paid)
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Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services.
If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it.
Topics: link, shortener, offers, shortening, shorteners, url, social, links, business, custom, best, paid, free. -
7 Coding Barriers to SEO Success
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Googlebot obeys only certain commands, ignores forms and cookies, and crawls only the links coded with a proper anchor tag and href. What follows are seven items that block Googlebot and other search engine bots from crawling (and indexing) all of your web pages.
Topics: barriers, tags, success, site, seo, search, googlebot, content, pages, url, coding, links, cookies, bots. -
75 Stop Words That Are Common in SEO & When You Should Use Them
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From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn't pay much attention to them, why should you?
Topics: content, help, keywords, seo, search, titles, google, common, url, stop, words. -
Anchor Text: What It Is, Why It's Important & How to Optimize It
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By now, many people are familiar with links.
Topics: image, anchor, optimize, url, text, important, webpage, link, knitting, content, search, keyword. -
Change Organic Search Snippets to Drive Motivated Buyers
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In “How to Increase Click-throughs on Organic Search Listings,” I addressed the importance of compelling messages in organic snippets. In this article, I will dig deeper. I will explore how ...
Topics: motivated, ad, snippets, using, large, change, organic, search, example, google, url, drive, placed, buyers, ads. -
Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them
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It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords.
While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority.
Topics: search, seo, duplicate, issues, page, ways, site, url, fix, google, content, best, pages, easy, website. -
Google Ads: How to Set Up Account-level UTM Parameters
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UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is error-prone. Instead, automate the process. Turn on the account-level Google Click Identifier, set up account-level UTM parameters, and use a script to create ad-group-level custom parameters.
Topics: ad, url, parameter, google, tracking, template, accountlevel, ads, campaign, group, set, parameters, utm. -
Google Analytics: How to Track PayPal Transactions
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“PayPal Payments Standard” is popular, but it can be challenging for Google Analytics to report the sale. Using PayPal Payments Standard, customers leave the merchant's website for their account at PayPal. After they complete payment, PayPal redirects them back to the return URL provided by the merchant.
Topics: transactions, ecommerce, properly, paypal, confirm, return, merchants, google, url, paypalcom, track, analytics. -
How to Add Social Media Icons to Your Email Signature [+ Free Resources]
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Did you know that a whopping 78% of consumers are willing to purchase from a company after having a positive experience with them on social media? But that can’t happen if they are unable to find your company’s social media channels in the first place.
Topics: free, follow, media, resources, click, add, icons, url, signature, link, social, email. -
How to Download and Save YouTube Videos
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You expect technology to be accessible everywhere -- even offline, in some cases. That includes YouTube videos.
Whether you're outside on a run, traveling somewhere by train, or in a cafe with limited wi-fi service, you don't want to stop what you're doing if you run into connection problems, especially if you're in the middle of watching a video on YouTube.
Topics: download, save, select, youre, url, video, click, mp4, youtube, videos. -
How to Embed Video in Email [Quick Tip]
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Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a marketing tactic. But do you know how to embed a video in an email so you can combine two highly effective marketing strategies in one place?
Topics: tip, quick, video, subscribers, play, url, gif, facebook, click, email, image, embed, create. -
How to Optimize Your URLs for Search [Quick Tip]
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Organic search is the most consistent, long-term way to drive traffic to your website — if you can perform well on the SERPs (Search Engine Results Pages). While many SEO factors are out of your control, such as who you're competing with and what they're doing, you can still benefit from on-page optimization, which is very much in your control.
One on-page best practice is optimizing your URL slug for each page and post you create. It's one of those SEO best practices that's actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.
Topics: quick, slug, youre, words, website, url, seo, urls, page, tip, keywords, search, optimize. -
How to Prevent Redirect Chains from Destroying Your SEO
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Have a website? Then you’ve likely heard about search engine optimization (SEO) — the process of making your site easier to find, crawl, and rank for search engines.
Topics: search, chains, url, content, redirects, page, redirect, prevent, seo, destroying, link, site. -
How to Show Product Ratings in Google Ads
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I've been looking for a set of adjustable dumbbells for my home-based gym. I searched on Google and couldn’t help but notice the yellow rating stars for two of the advertisers. The stars are a strong visual contrast from the other search results.
Topics: text, stars, reviews, url, extensions, google, product, rating, ads, ratings. -
HubSpot's 5-Step Process to Fix Images With Facebook Debugger
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With 2.4 billion monthly active users on Facebook, it's important that your posts show up correctly in the newsfeed.
But we've all been there. You're drafting a post and the wrong image shows up in the preview. Or worse, no image is showing up at all.
How can you fix this?
Topics: tool, open, images, process, facebook, debugger, 5step, post, graph, url, hubspots, image, fix, blog. -
Microsoft brings new shopping tools to its Edge browser
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Microsoft announced a few updates to its Edge browser today that are all about shopping. In addition to expanding the price comparison feature the team announced last month, Edge can now also automatically find coupons for you. In addition, the company is launching a new shopping hub in its Bing search engine. The timing here […]
Topics: coupons, tools, feature, shopping, edge, browser, brings, url, team, bit, microsoft, techcrunch, comparison, feels, price. -
New Search Console Updates Confirm Mobile-first Indexing
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Recent changes to Google’s Search Console made it easier to identify whether a site was primarily indexed based on mobile or desktop content and identified which crawler (Googlebot Smartphone or Googlebot Desktop) was primary on a given report or chart.
Topics: console, content, search, mobilefirst, confirm, site, version, desktop, based, google, updates, mobile, indexing, url. -
Parts of a URL: A Short Guide
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If your website is structured like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website's pages are about.
Topics: guide, domain, page, theyre, short, urls, websites, protocol, website, parameters, parts, url. -
SEO How-to, Part 7: Mapping Keywords to Content
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Keyword research is the process of identifying the words that consumers use to search for your products on Google and other search engines. Keyword mapping assigns those terms to pages on your site. This is the seventh installment in my "SEO How-to" series.
Topics: keywords, howto, page, mapping, search, seo, keyword, pages, performance, template, code, urls, paste, url, content. -
SEO Tools from Google and Bing
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Many independent tools emulate the behavior of search engine crawlers. But the best tools come from the search engines themselves: Google Search Console and Bing Webmaster Tools.
Topics: seo, tools, provides, search, url, site, console, bing, google, reports, webmaster. -
SEO: 7 Ways Ecommerce Sites Create Duplicate Content
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I've never worked with an ecommerce platform that was entirely free of duplicate content. Some platforms are better at containing the sprawl. But one change in the settings or the code could accidentally produce duplicates — i.e., different pages with different URLs for the same piece of content.
Topics: canonical, create, search, ecommerce, url, engines, duplicate, sites, content, urls, ways, seo, pages, different. -
SEO: Catchall Redirects Are a Bad Practice
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At first glance a catchall redirect page seems like a good solution. Instead of fixing thousands or tens of thousands of redirect errors, set up a simple catchall rule and send all users (and bots) to a single page. But it’s a bad idea.
Topics: seo, page, search, engines, redirect, redirects, practice, bad, url, catchall, pages. -
SEO: Include Images and Videos in Sitemaps
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Including image and video content in an XML sitemap may help Google discover more about them to include in image and video search results. XML sitemaps are a convenient way to share page information with search engines such as Google. While submitting a sitemap will not guarantee that a page will be indexed, it will not hurt rankings
Topics: xml, seo, search, videos, tags, page, image, url, google, video, sitemaps, sitemap, tag, images, include. -
SEO: Understanding Sitemaps for Ecommerce Stores
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Sitemaps inform search engines which pages on a website should be crawled, and may help search engines discover and index those pages.
While sitemaps can be a simple text file listing ...
Topics: seo, search, tags, ecommerce, stores, sitemaps, url, xml, tag, google, sitemap, site, pages, understanding. -
SEO: Using Canonical Tags to Reduce Duplicate Content
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Canonical tags are an essential tool to prevent duplicate content in organic search results. "Canonical" in search engine parlance means the one true page out of potentially many duplicates.
Topics: search, duplicate, content, engines, url, reduce, tags, page, urls, using, seo, canonical, tag. -
Setting Up Google’s Performance Max Campaigns
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Google's Performance Max campaigns are the latest iteration in the company's emphasis on automation and machine learning. It's worth testing Performance Max despite the lack of reporting transparency.
Topics: url, ads, campaigns, google, setting, performance, assets, campaign, asset, max, googles, data. -
Sitemaps: What They Are, How to Create One & Submit it to Google
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Sitemaps are one of SEO's oldies but goodies.
Topics: file, search, pages, sitemap, url, submit, google, urls, sitemaps, page, need, create. -
Strategies for Discontinued Inventory Pages
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When an item in an ecommerce store is temporarily out of stock, the site can add a notice or send a message to a shopper. But what should an online ...
Topics: inventory, store, strategies, item, page, url, discontinued, products, product, white, items, landing, pages, replacement. -
The 7 Most Useful Google Sheets Formulas
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Lately, the best part of my day has been figuring out the cool new things I can do in Google Sheets -- which, yes, definitely means I need to get out more, but also means I can share my favorite formulas with you.
Topics: url, text, sheets, formula, data, useful, split, column, google, formulas, cell, views. -
The What, Why, and How of Canonical Tags & URLs
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"That's canon!"
Topics: url, rel, using, web, tag, urls, pages, version, canonical, tags, page, link. -
UTM Codes: How to Create UTM Tracking URLs on Google Analytics
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How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
Topics: create, analytics, track, utm, google, campaign, marketing, links, code, url, tracking, traffic, urls, codes. -
Understanding Core Web Vitals for SEO
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On rare occasions Google provides expectations of upcoming algorithm changes. For example, Google alerted us to the mobile-first index change and, also, the inclusion of SSL signals. Once again, Google has given us a heads-up with Core Web Vitals.
Topics: core, lcp, google, search, signals, url, vitals, web, understanding, report, user, page, seo. -
Using Amazon Ad Attribution to Track Offsite Campaigns
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Sellers who run Amazon advertising on other platforms such as Facebook and Google have been unable to track performance easily. But no more. Amazon has just released a beta for advertising Attribution for marketplace sellers.
Topics: advertising, track, using, campaigns, amazon, ad, offsite, url, attribution, performance, console, dashboard, sellers, tags, ads. -
Utilize Google Search Console to Improve Your Store’s Visibility
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Google Search Console is a powerful, free tool that can help online store owners have a healthy, search-engine-friendly website. It was created to help you monitor and maintain your site’s presence in Google search results by alerting you to errors, security issues, and indexing problems that may affect your search rankings. Search Console is the […]
Topics: url, utilize, click, need, search, visibility, google, page, website, help, error, improve, stores, console. -
What is a 301 Redirect, and When Should You Use One?
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I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.
Topics: website, old, search, domain, redirect, content, url, page, redirects. -
Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog
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You know what sounds like a really bad idea?
Topics: backlinks, hubspot, blog, url, site, links, outdated, page, removed, traffic, urls, audit, pages, content, pieces.