Top 2023 resources on used

Best used resource in 2023.
Learn more about used to improve your e-commerce strategy.

• 13 Creative Stunts People Used to Land Their Marketing Dream Jobs - If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn't cut it. To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy.
  Topics: job, land, resume, agency, cover, company, video, candidate, jobs, creative, marketing, stunts, used, work, dream.
• 15 Brands That Demonstrate Social Responsibility in 2022 - Consumers want brands to make a difference.
  Topics: used, businesses, products, demonstrate, pair, brands, help, social, responsibility, issues, business, responsible.
• 150 Power Words to Add Some Oomph To Your Copy & Deliver Results - I can guarantee you that this article will be absolutely eye-opening. It will provide actionable, research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing.
  Topics: words, consumers, copy, list, theyre, marketing, deliver, power, add, results, big, used, running, oomph.
• 20 Artificial Intelligence Statistics that Marketers Need to Know in 2023 - The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering.
  Topics: marketing, intelligence, customer, service, used, know, artificial, respondents, statistics, need, marketers, ai, market.
• 21 Data-Backed Reasons That Point to Why you Should Consider an Omnichannel Strategy in 2022 - Connecting with shoppers has never been as easy, or as difficult, as it is today. There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team. While you could probably find a buyer through any of these channels, connecting and converting the right buyers will depend on you reaching your customers when and where they are. That could be on Instagram, in their email inbox, on Amazon, or over the phone. While it can be daunting to try and strategize across a variety of different platforms, apps, mediums, and devices, recent buyer data has never been clearer – the single-channel shopper is dying. Taking an omnichannel approach to your commerce strategy will become core for your business to meet modern consumer demands, improve your customer experience and ultimately, your bottom line. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences. But, there is a catch. And it isn’t just budget. The key to an omnichannel commerce strategy (and how it differs from a multichannel strategy) lies not only in the mix of channels your business is leveraging, but in how those channels integrate and connect the customer’s journey. Buyers today expect their shopping experience to be as convenient and personalized as possible. If they’re researching online, they might want to know the nearest in-store location they can pick up their desired products up at. If they order online, they might want to return in store. While customer preferences will vary based on your business (the products you sell, your ecommerce business model, industry, and location), the same underlying behaviors impact everyone – and the answer is omnichannel. Here’s a few compelling statistics to help convince you that you should pivot to an omnichannel strategy if you’re not thinking about it already: Customer buying habits are already multichannel... 15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today consumers use an average of almost six touch-points with nearly 50% regularly using more than four. (Marketing Week) 59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice. (Google) 98% of Americans switch between devices in the same day. (Google Research) 56% of consumers have used their mobile device to research products at home with 38% having used their mobile device to check inventory availability while on their way to a store and 34% who have used their mobile device to research products while in a store. (Forrester) ...And rapidly moving towards omnichannel 50% of shoppers expect that they will be able to make a purchase online and pick up in-store. (Forrester) The number of orders placed online and picked up at bricks-and-mortar stores by customers grew 208% during the pandemic. (Adobe Analytics, 2020) 71% of shoppers agree that it is important or very important to be able to view inventory information for in-store products. (Forrester) 45% of shoppers in-store expect sales associates to be knowledgeable about online-only products. (Forrester) Over 35% of customers expect to be able to contact the same customer service representative on any channel. (Zendesk) Ready to Bring Your Own Omnichannel Strategy to Life? Make any touchpoint transactional and build unique commerce experiences catered to your brand with an Omnichannel approach. Check out our comprehensive guide to learn more. Read the Guide Omnichannel ecommerce will increase revenue... Companies with extremely strong omnichannel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omnichannel companies. Similarly, strong omnichannel companies see a 7.5% year-over-year decrease in cost per contact, compared to a 0.2% year-over-year decrease for weak companies. (Aberdeen Group) Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel. (Google) Omnichannel customers spend 4% more in-store and 10% more online than single-channel customers. For every additional channel they use, customers spend more money. (Harvard Business Review) Customers that also used 4 or more channels, spent 9% more in-store when compared to just one channel (Harvard Business Review) Marketers using three or more channels in any one campaign earned a 250% higher purchase rate than those using a single-channel campaign. (Omnisend) ...And improve customer retention Companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. (Invesp) 74% of consumers are willing to abandon a brand if the purchasing process isn't easy to navigate. (Source) An omnichannel strategy will make it easier to deliver consistent, personalized, and seamless the shopping experiences: 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.(Accenture) 67% of consumers think it’s important for brands to automatically adjust content based on current context. When brands don't adjust accordingly, 42% of consumers will "get annoyed" that content isn’t personalized. (Adobe) 71% of consumers feel frustrated when a shopping experience is impersonal. (Segment) About 73% of consumers will ghost a brand after three or fewer negative customer service experiences (Coveo) 74% of consumers would find “living profiles” valuable if they could be used to curate the experiences, offers, and products they receive. (Accenture) Building a unified customer experience that can be delivered seamlessly across any touchpoint is the path to a future-proofed business. Buyers can either be fickle or have a deep affiliation for your brand and how you engage with them will make or break that bond. Positive experiences will mean less abandoned shopping carts, better reviews and in the end, expanded sales and less churn for your business. If you’re looking to get started with omnichannel ecommerce, or have already implemented the approach, Elastic Path can help you bring your vision to life and simplify the process with a flexible omnichannel commerce solutions. Chat with an expert today to get started.
  Topics: products, reasons, online, strategy, point, shoppers, used, consider, databacked, omnichannel, consumers, business, customer, customers.
• 4 AI Controversies Marketers and Brands Should Avoid - Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks?
  Topics: ai, customers, content, used, controversies, data, human, brands, process, avoid, marketers, marketing, customer.
• 40 million people made use of some online payment during the pandemic: Study - According to a report by Mercado Pago, the payment link is preferred by Mexican SMEs.
  Topics: study, pandemic, pago, used, payments, mercado, online, payment, mexico, link, million.
• 45 Slack Tricks to Boost Productivity & Improve Collaboration - Slack is an undeniably popular messaging channel for businesses — it's used by over 12 million people worldwide, and 87% of its users say Slack improves communication and collaboration.
  Topics: productivity, tricks, collaboration, daily, improve, slack, using, used, create, users, worldwide, user, colleagues, boost, messages.
• 6 Brands That Used Social Media to Boost Their Subscriber List - More than likely, you've heard the debate on whether it's more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers.
  Topics: facebook, used, boost, sale, list, media, social, brands, sent, subscribers, channels, promoted, subscriber, marketing, email.
• 6ixty8ight makes Japanese debut with online launch - Hong Kong lingerie brand 6ixty8ight marks its Japanese debut on June 20 by launching an e-commerce store.
  Topics: debut, ecommerce, japanese, makes, used, online, 6ixty8ight, stores, lingerie, brand, yearthe, store, japan, launch.
• 8 TikTok Ideas for Engagement - In "11 TikTok Video Ideas for Merchants," I offered options to promote products. But there are other ways to attract and engage prospects on TikTok. Here are eight TikTok engagement ideas for all types of businesses.
  Topics: product, tiktok, video, original, record, videos, used, youve, sound, ideas, engagement, voiceover.
• A Marketer's Guide To Video Codecs - Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs.
  Topics: used, quality, marketers, content, audio, guide, data, files, video, codecs, codec, need.
• Airtable Review: Smart Spreadsheets for Pretty Much Anything - If you’re looking for database software or just a way to create better spreadsheets, check out this Airtable review to find out what Airtable has to offer.
  Topics: used, features, spreadsheets, base, different, youre, review, option, data, smart, bases, airtable, create, pretty.
• Amazon Prime Day sees competition from more than expected number of retailers - Amazon’s Prime Day continues to gain competition from rival retailers piggybacking on the annual event with their own sales. Ahead of this year’s Prime Day, RetailMeNot had forecast that this year’s sale would see competition from 250 retailers. Today, the firm upped this figure to over 300, saying it found that more retailers than earlier […]
  Topics: expected, ecommerce, day, amazon, prime, shipping, techcrunch, sales, free, competition, used, sees, number, retailers.
• Amazon to pay $61.7M to settle FTC complaint over stolen Amazon Flex driver tips - The U.S. Federal Trade Commission announced today that Amazon will be required to pay $61.7 million to settle charges that it withheld some customer tips from its Amazon Flex drivers over a two and a half year period. According to the complaint against Amazon and its subsidiary Amazon Logistics, the company had advertised that it […]
  Topics: company, used, rate, amazon, ftc, driver, drivers, flex, techcrunch, pay, complaint, tips, settle, stolen.
• Amorepacific adopts eco-friendly packaging - Amorepacific has chosen to make use of eco-friendly packaging, adopting paper materials instead of bubble wrap.
  Topics: used, ecofriendly, amorepacific, environment, packaging, adopts, product, problem, paper, consumers, containers, materials.
• Approaching 8 Figures with a Single Employee - Ben Arneberg has done some impressive things. He’s jumped out of airplanes for the Air Force, met Jeff Bezos and even done work for the Department of Defense. But what’s perhaps most impressive is how he’s built a near 8-figure business with only one employee. In this episode we discuss the tactics he’s used to [...]
  Topics: willowandeverettcomwhat, arneberg, single, hes, using, whats, youderian, work, used, approaching, employee, ben, impressive, figures.
• Autohero sales worth 1 billion euros - Used cars retailer Autohero.com generated 1 billion euros in sales in 2022. That is an increase of over 80 percent compared to the year before. This is mostly due to raising prices of used cars following supply chain shortages. Autohero is owned by the German Auto1 Group, which also owns…
  Topics: used, european, sales, generated, compared, billion, euros, autohero, cars, worth, vehicles, prices.
• Back Market raises $335M for its refurbished device marketplace, now valued at $3.2B - French startup Back Market — a marketplace for refurbished electronics goods — has raised a $335 million Series D funding round led by General Atlantic. Today’s funding round values the startup — which says it now has 5 million customers globally — at $3.2 billion, the company said. It will be using the funding to […]
  Topics: sales, 335m, market, round, globally, refurbished, used, markets, techcrunch, marketplace, device, raises, funding, goods, 32b, valued.
• Bloomreach, now valued at $2.2B, continues to plant seeds of customer personalization - Bloomreach powers hundreds of billions of dollars in gross merchandise value by enabling businesses to personalize customer journeys.
  Topics: bloomreach, plant, trillion, datta, 22b, used, online, seeds, techcrunch, grew, ecommerce, valued, personalization, experience, million, continues, customer.
• Brian Beck, B2B ecommerce expert and author, on headless commerce [video] - In this short video, B2B ecommerce expert and author, Brian Beck, discusses why headless commerce is a great way for B2B organizations to future-proof their business.
  Topics: website, beck, ecommerce, think, short, headless, brian, outside, b2b, author, commerce, video, organizations, used, expert, way.
• Brighton-based MPB snaps up $69M to build out its used camera equipment marketplace - Used-goods marketplaces, an online staple since the beginning of the internet as we know it, have really come into their own during the COVID-19 pandemic: They’ve been a place for people clearing out their domestic spaces to list items that they have that are still in good shape, making some money in the process; and […]
  Topics: items, camera, partners, 69m, marketplace, techcrunch, equipment, million, platform, vitruvian, raised, brightonbased, way, used, world, mpb, build, snaps.
• Bringg nabs $30M to expand its delivery logistics platform used by Walmart and others - Over the last several years, delivery services have become a key component of how retailers, or anyone selling or distributing products and services, do business. Now, with a global health pandemic in full swing keeping people indoors (and away from physical storefronts), delivery has become an essential must-have if you want your business to stay […]
  Topics: platform, 30m, logistics, walmart, services, delivery, million, used, business, offering, techcrunch, growth, service, expand, nabs, bringg, businesses, way.
• Canada Drives raises $79.4 million to expand online car purchasing and delivery platform - Canada Drives currently operates in British Columbia and Ontario. With the new funds, Canada Drives hopes to expand to Alberta in the next month, according to co-CEO Cody Green.
  Topics: purchasing, used, funding, online, techcrunch, delivery, electric, raises, platform, car, expand, canada, vehicles, drives, company, million.
• CartFox launches post-purchase SMS feature - Slovenia-based startup CartFox is launching a new feature: post-purchase SMSes. The company offers automated abandoned cart text messages to online retailers. With the new function, sellers can give customers additional discounts after placing an order. ROI of 4500% or more CartFox was founded last year and offers an automated abandoned…
  Topics: feature, customers, text, online, store, messages, company, postpurchase, cartfox, cart, sms, solution, used, abandoned, launches.
• Color Psychology for Brands: A Beginner’s Guide to Understanding Color for Branding - Color psychology affects our mood and behavior & many companies around the world use these insights to make brand decisions.
  Topics: psychology, understanding, understand, colors, beginners, different, guide, brand, way, red, color, used, audience, brands.
• Consumers Want Visibility into What They Buy - Is that new summer dress 100-percent organic cotton? How can you prove it? What happened after the cotton was picked until the dress was delivered to the customer? Consumers have questions, and they are not getting answers.
  Topics: used, product, sourcing, cotton, oil, consumers, buy, visibility, uses, olive, know, organic.
• Curated wants to be the expert in your pocket when making that next big purchase - Consumers answer a few questions about the products they are looking for, and Curated will match them to a category expert who provides a list of personalized recommendations.
  Topics: product, pocket, expert, vivas, series, purchase, big, curated, used, shopping, right, techcrunch, company, million, wants, making, round.
• Customer Personas: What Are They and Why You Should Care About Them -  This blog was originally published on June 6th, 2011 and has been updated for context and relevance on November 18th, 2022.  When you think of “personas” – what comes to mind? Are personas profiles of hypothetical customers that marketing invented? Or, are personas developed from customer surveys asking what they want and don’t want from your website? Are they segments of your web visitors? The answer to all the above is a resounding no.  What are Customer Personas? Personas are fictional characters based on actual observed behaviors of real users that a UX (User Experience) professional experiences in the field, talking one-on-one with users. These customer profiles are a composite of this qualitative research, and are typically presented as 1-2 page documents. How To Identify a Good Customer Persona  A good persona description is not a list of tasks or duties. It's a narrative that describes the flow of someone's day, as well as their skills, attitudes, environment, and goals. A persona answers critical questions that a job description or task list doesn't, such as: Which pieces of information are required at what points in the day? Do users focus on one thing at a time, carrying it through to completion, or are there a lot of interruptions? Why are they using this product in the first place?  Where are they hanging out on the Internet? Instagram? Reddit? TikTok?  How are they spending their free time?  Income level?  What are their common frustrations?  Education level?  Life Goals?  What a Customer Persona is NOT A persona is not a demographic profile, a market segment or a summation of survey data. Rather, a persona is a combination of data modeled from ethnographic and behavioral user research, as well as narrative.  The term persona often gets clumped together with market research (surveys, focus groups, etc), and though they are not the same thing, market research can certainly complement persona studies. Ethnographic Research 101 Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data is collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function. Ethnographic research is looking at behaviors in order to understand the "whys" and build around them. Observation is key, because what people do and say can be entirely different things. For example, a small business owner may report that she does not use paper anymore - all her record keeping is electronic. But if you look at her home office, you may find binders full of printouts of Excel reports and invoices. EP Product Experience Manager (PXM) Merchandise Every Unique Commerce Experience, Without Custom Dev Work Go to EP PXM Ethnography: The Cure for the Common Customer This is why ethnography, or fieldwork  is a powerful tool. Think of Dr. Jane Goodall, famed English primatologist who was the first to observe chimpanzees making and using tools; a trait or behavior up until that point was thought of as distinctly human. Great insight comes from interaction and observation. There are three primary techniques for gathering data for persona development: Interviews - think less Jimmy Fallon and more Larry King, Oprah, or a client relationship with a healthcare professional. These sessions are one-on-one, and are more like in-depth conversations full of probing questions.  Fly on the Wall - more observational, where the interviewer may accompany the interviewee for a “day in the life” and ask questions.  Master & Apprentice - where the interviewee teaches the interviewer a system they use or common tasks they perform.    The Benefits of Customer Personas  Personas can be really helpful for design and development planning. We’re often so focused on requirements we forget who's actually using the system. Personas: Identify opportunities and product gaps to drive strategy Provide a quick and cheap way to test, validate and prioritize ideas throughout development. Give focus to projects by building a common understanding of customers across teams. Help development teams empathize with users, including their behaviors, goals, and expectations. Serve as a reference tool that can be used from strategy through to implementation When Should You Create Customer Personas?  Persona development should ideally start prior to any strategy. They are most effective when used to inform a strategy, that is, to hone in on specific opportunities to improve, innovate on, or fill other gaps, and are critical to have before making any significant changes to an existing project, or kicking off any innovation projects. Q: What does the persona research and development process look like? A: You begin with a research process that includes:  Participant and research requirements gathering Recruiting and planning the study Conducting user research interviews Analysis and synthesis of interviews Creation of the persona profile   How Should Customer Personas be Applied?  Personas are primarily developed to help determine where there are opportunities and areas for improvement in a website or application's experience. This can guide the feature set and validate your UI design decisions. You may also find value in sharing your persona data with web marketing teams to apply to A/B tests and email campaigns, your web analytics team, customer service / sales organization and even to guide your personalization strategy.
  Topics: development, care, persona, personas, users, experience, customer, strategy, data, used, research.
• Definitions for 44 Twitter Terms You Were Too Embarrassed to Ask About - This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and left SMH at some trolls I found, so I said BFN to Twitter.
  Topics: follow, content, way, used, mention, twitter, users, ask, definitions, embarrassed, followers, know, terms, tweets.
• Done Right, Customer Profiles Drive Revenue - A good customer profile relies on objective information to describe shoppers, often segmenting them around the reasons they choose a company or product. In this post, I'll offer tips for building and using customer profiles.
  Topics: drive, information, ecommerce, customers, objective, profiles, right, personas, customer, shoppers, revenue, marketing, used.
• Ecommerce Copywriter on Tactics, Tools, More - High-converting ecommerce copywriting starts with research. That's according to Christopher Silvestri, the founder of Conversion Alchemy, an agency.
  Topics: copywriter, lot, website, thats, used, copywriting, visitors, tactics, tools, worked, customers, ecommerce, started, design.
• Ecommerce in Belgium: €10.26 billion in 2020 - Ecommerce in Belgium was worth 10.26 billion euros in 2020. That’s a decrease of 10 percent compared to the situation one year before. Of course, the decline has everything to do with the coronavirus outbreak. Belgians bought far fewer services online, but ordered more products. The average Belgian online shopper… Continue reading
  Topics: euros, belgian, billion, ecommerce, online, bought, used, average, belgium, purchases.
• Ecommerce in Poland to reach €11.64 billion in 2019 - Ecommerce in Poland is predicted to increase by 25 percent this year. This would mean business-to-consumer ecommerce sales of this Eastern European country will be worth 11.64 million euros at the end of this year. A significant growth is predicted for Poland’s ecommerce industry this year. In 2017, online retail… Continue reading
  Topics: predicted, users, poland, ecommerce, online, billion, used, shopped, websites, reach, polish.
• Ecommerce in Spain was worth €27.96bn in 2018 - Ecommerce in Spain was worth 27.96 billion euros in 2018. That’s an increase of 17 percent compared to the previous year. For this year, a growth of about 20 percent is expected, which would mean ecommerce in Spain will be worth 33.56 billion euros at the end of 2019. This… Continue reading
  Topics: worth, consumers, used, ecommerce, 2796bn, spain, spanish, items, online, payment, euros.
• European point of sale provider SumUp acquires customer loyalty startup Fivestars for $317M - SumUp, a European-based competitor to Square, PayPal/iZettle and others that provide mobile-powered card readers and other sales technology to merchants and small businesses, has made an acquisition in the U.S. to dig deeper into that market and to expand the kinds of services that it provides to customers globally. The company has acquired Fivestars, which […]
  Topics: small, startup, customer, technology, company, provider, fivestars, techcrunch, businesses, merchants, used, sumups, million, european, loyalty, sumup, sale, point.
• Flyp wants to give power resellers enterprise-grade e-commerce tooling - There is no shortage of platforms out there to sell your old stuff. From thredUp and The RealReal to Facebook Marketplace to eBay, the tech world has long sought to capitalize on the generally wasteful attitude of consumerism over the last half century. But lurking among these platforms is a group not often thought about, […]
  Topics: used, wants, inventory, enterprisegrade, resellers, ecommerce, group, ventures, platform, power, tooling, million, startup, techcrunch, flyp, platforms.
• Google Used Search Data to Create This Report for Navigating the Holidays - Ah, the holidays. It's a holly, jolly time of year that's full of egg nog, seasonal foods, and -- in a word -- chaos.
  Topics: holidays, trends, navigating, create, seasonal, used, popular, holiday, thanksgiving, shopping, help, report, video, data, search, google.
• Greenstorm opens online marketplace for used e-bikes - Greenstorm, which launched an online shop this morning, is one of the fastest-growing companies in Europe. The German company that provides e-bikes to hoteliers in six European countries, now has an online marketplace which offers private traders the opportunity to sell their used e-bikes. With the new online shop, Greenstorm… Continue reading
  Topics: used, conversions, christmas, opens, state, online, ebikes, marketplace, greenstorm, sell, shop.
• How Coca-Cola Invented The Father of Christmas (Or did they?) - Photo: Coca-Cola History has offered many representations of Father Christmas, who has appeared in a range of clothing and colors…
  Topics: empire, image, santas, suit, santa, used, coca, cocacola, red, father, christmas, build, cola, campaign, brand.
• How I maintain mental and physical health (to grow my business) - Managing a fast-growing ecommerce business is not for the faint of heart. I've picked up a few practices over the last decade to keep my mental and physical health while scaling FringeSport.
  Topics: dont, sleep, try, work, happy, wife, health, used, mental, grow, im, maintain, physical, business.
• How Neuralab Crafted a Custom Automotive Experience on WooCommerce - Restoring old cars is big business. It’s also art! Created by people with the ability to preserve heritage. Pagoda Classics is a Croatia based car restoration and renovation company. With more than 25 years of experience and over 150 renovated vehicles, they’ve become a synonym for passion, individualism and perfection. CEO Karlo Beštak and his […]
  Topics: experience, classics, pagoda, design, shoot, photos, cars, video, shooting, automotive, production, woocommerce, used, neuralab, crafted, custom.
• How Our Marketing Team Used Sprint Planning While Working Remotely - This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch.
  Topics: feedback, campaign, planning, sprint, marketing, audience, remotely, team, day, concept, creative, group, working, used.
• How SQUATWOLF used Facebook and WooCommerce to help drive full-funnel growth - Choosing the right niche for your business is critical. Defining what you’ll sell, to whom, and why is an essential step towards creating a profitable business. That’s exactly what Wajdan Gul and his wife did when founding SQUATWOLF in 2016. Marrying his entrepreneurial spirit with a passion for personal fitness, he saw a gap in […]
  Topics: help, woocommerce, squatwolf, data, used, fullfunnel, facebook, api, customers, growth, drive, conversions, advertising, scaled, events, optimize.
• How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million - While every business owner likely realizes the integral role marketing plays in a business's overall success, marketing for marketing's sake isn't going to get you anywhere -- there has to be a clear strategy and focus behind it.
  Topics: teams, customer, increase, product, million, views, marketing, used, growth, mindset, business, weaknesses, metrics, customers, sujan, patel, sales.
• How This Data Scientist Used Market Research to Launch A Successful Fertility Business - Amy Divaraniya had enjoyed a comfortable career in data science when she realized she had another calling. After she faced struggles conceiving her son, Amy decided to build a solution to help women with their fertility. OOVA is an at-home test that measures multiple hormones through urine samples and provides personalized results and insights. In this episode of Shopify Masters, Amy shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.More
  Topics: really, used, launch, dont, research, youre, fertility, data, scientist, things, oova, im, thats, business, company, product, successful, market, going.
• How to Automate Your Social Media Marketing Like the Pros - As a millennial, social media has been around since I was in elementary school. Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it.
  Topics: posts, automation, help, marketing, automate, social, pros, tools, content, team, media, used, post.
• How to Design a Memorable Logo (Whether You Do It Yourself or Work with a Designer) - Good logos stick. Bad ones don’t. In this guide, you'll learn how to design a memorable logo, from brainstorming concepts to getting feedback to finalizing your design. We even design our own logo from scratch.More
  Topics: good, work, brand, color, logo, logos, youre, used, fonts, green, designer, memorable, design.
• How to Sell a Ton of Mushrooms - Skye Chilton is the owner of RealMushrooms.com, a family-owned and operated company that supplies top-quality herbal and medicinal mushroom products online. Skye partnered with his father, Jeff Chilton, a well-renowned expert in mushrooms, and leveraged his expertise and credibility in the industry to grow the brand. What is particularly interesting about Skye is how he […]
  Topics: sell, mushrooms, ton, means, grow, chilton, selling, skye, products, podcasting, media, used.
• I should have used Google Shopping ads sooner - If you’re a nationwide retailer — or even statewide — you may advertise on Google Shopping, if not Google Ads, or both. As a small online-only retailer, I wish I had ...
  Topics: shopping, used, pages, results, sell, search, google, sooner, weeks, visitors, organic, ads.
• India’s Spinny valued at over $1.75 billion in $280 million funding - Spinny, a Gurgaon-based startup that operates a platform to facilitate the purchase and sale of used cars, is the latest firm to become a unicorn in the world’s second-largest internet market. Spinny has raised more than $280 million in its Series E financing round, a source familiar with the matter told TechCrunch. The round, which […]
  Topics: earlier, billion, indias, market, round, global, valued, used, funding, growth, india, million, spinny, techcrunch, startup.
• Is conversational commerce just hype? - Although we're in the early days of voice commerce, Google Assistant is now estimated to be a resident on more than 1 billion devices worldwide. Therefore, we need to start measuring voice in commerce across the entire shopping journey.
  Topics: thats, smart, retail, voice, product, shopping, hype, used, conversational, speaker, commerce, value.
• JD Super boosts tea sales through live streaming - Chinese online supermarket JD Super used live streaming to achieve a 100-per-cent increase in tea sales during a recent tea festival.
  Topics: used, live, tea, chinese, boosts, viewers, streaming, jd, experts, video, sales, us42300jd, super.
• JD opens distribution center in the Netherlands - Chinese ecommerce giant JD will open a new distribution center in the Netherlands. The B2C online retailer will open a site that’s 18,000 square meters big. Two-thirds of this space will be used for warehouse storage, while over 30 percent will be used for mezzanine floors. The remaining 350 square… Continue reading
  Topics: jd, warehouse, jdcom, ecommerce, netherlands, center, products, opens, used, europe, distribution, square.
• Kids on 45th just raised millions in seed funding to sell lightly used kids clothes — sight unseen - A seemingly endless number of startups has attracted funding in recent years to make life easier for people with money to spend. They’re sold nice clothes, chic shoes, cool office space, on-demand car services, on-demand laundry services, on-demand cleaning services, anti-aging therapies. It goes on and on. Overlooked in the process is the overwhelming majority […]
  Topics: clothing, world, sell, clothes, unseen, lightly, millions, used, seed, 45th, funding, items, kids, raised, company, business, startup, sight, worthy.
• Magento Innovations Lab Round 4 Showcase - We launched the Magento Innovations Lab to spotlight the exceptional, bleeding-edge work that the Magento Community is doing. From merchandising to customer service to payments (and more), these innovations are truly creating exceptional customer experiences for Magento merchants. Please join us in a round of applause for the newest additions to the program—the round four selections!
  Topics: showcase, used, robot, round, lab, product, magento, testing, innovations, extension, parts.
• Making Big Decisions in Your Life & Business - Two years ago, my family had three massive, life-changing decisions to make, and we didn’t know which way to go on any of them. Thankfully, we were able to work through a framework that helped us make definitive choices that we’re happy with today, and in this episode, I’m sharing the key steps that helped us get [...]
  Topics: youderian, decisions, big, turned, helped, work, making, family, life, framework, today, business, used, way.
• Mexican unicorn Kavak raises a $485M Series D at a $4B valuation - Kavak, the Mexican startup that’s disrupted the used car market in Mexico and Argentina, today announced its Series D of $485 million, which now values the company at $4 billion. This round more than triples their previous valuation of $1.15 billion, which established them as a unicorn just a couple of months ago in October […]
  Topics: d, company, techcrunch, car, valuation, mexican, unicorn, market, kavak, latin, garcia, markets, 4b, used, raises, series, mexico, 485m, brazil.
• Mobile payment usage in France increased to 38% - The use of mobile payments has further increased in France. The share was 18 percent in 2018, but has now grown significantly to 38 percent. Currently, half of French consumers intend to use their smartphones for in-store payments in the future. Whether it’s paying with your smartphone in stores, scanning… Continue reading
  Topics: payment, money, france, mobile, payments, french, used, increased, usage.
• Nostalgia memes and marketing: 10 things that will be trending to sell more on the internet - These recommendations are for entrepreneurs who use the internet as their main sales channel.
  Topics: internet, social, things, sell, conversations, used, content, media, nostalgia, digital, trend, trending, memes, understand, information, marketing.
• Nostalgic Websites: What 32 Popular Sites Used to Look Like - It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so necessary. 
  Topics: sites, look, nostalgic, menu, images, site, websites, features, today, text, featured, used, popular, website.
• OLX Group invests up to $400M in used car marketplace Frontier Car Group at $700M valuation - Frontier Car Group, the Berlin-based startup building used car marketplaces targeting high-growth, emerging markets, has picked up another significant round of funding from a strategic backer also focusing on the same geographical opportunity. Today, OLX, the online classifieds division Prosus (the digital division of Naspers that listed earlier this year in Europe) announced that it […]
  Topics: techcrunch, invests, services, marketplace, frontier, group, valuation, million, business, 700m, shares, markets, olx, used, car.
• OTA Insight books $80M for its hospitality business intelligence tools, used by 55K hotel properties globally - Travel and tourism, two of the hardest-hit industries in the COVID-19 pandemic, are slowly starting to show some signs of recovery. Now, OTA Insight — a company that builds business intelligence tools for one of the key sectors in that space, hotels — is announcing a round of funding as it too picks up more […]
  Topics: pandemic, intelligence, tools, ota, hotel, company, users, really, insight, globally, used, business, market, hospitality, techcrunch, properties.
• Personalisation in Practice: How Manière de Voir used behavioural data to pre-empt customer needs - Founded in 2014 with the aim of creating luxury clothing and unisex accessories, Manière De Voir now wants to make high end clothing more accessible both via price point and its online stores. Guided by the three core brand principles ‘great design, premium quality, customer value’ the clothes retailer showcases its distinct style and the comfort of their items by maximising the use of multiple channels. Via social media especially, customers are encouraged to show off their wares and the brand continues to cultivate a strong following, regardless of gender.
  Topics: gender, manière, customers, needs, voir, data, preempt, personalisation, practice, experience, truly, customer, based, behavioural, brand, used.
• Picnic raises €250 million for robotized distribution center - Online supermarket Picnic has raised 250 million euros in a new investment round. The Dutch company wants to use this money to build a robotized distribution center of 42,000 square meters. Investors are the existing shareholders, while the Dutch bank ABN Amro has provided Picnic with a new loan. The… Continue reading
  Topics: households, center, distribution, served, netherlands, data, million, robotized, raises, picnic, used.
• Posti opens Box, ecommerce-focused premises - Tomorrow, Posti will open a new premises in Helsinki, which is focused on ecommerce for its consumer customers and online retailers. The initiative, called Box, is equipped with fitting rooms, a big parcel locker and a digital kiosk. Box is the postal service’s answer to the rapidly changing ecommerce industry.… Continue reading
  Topics: box, premises, ecommercefocused, online, customer, retailers, used, store, postis, events, posti, opens, customers.
• Product Photography, Part 15: Crafting an Image Start to Finish - Throughout this series, I've explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I've addressed to a single image using only my iPhone and three editing tools.
  Topics: editing, using, white, start, finish, product, photography, image, vase, images, composition, used, ive, crafting, wasnt.
• Quality Control Drives Ugmonk.com to In-house Fulfillment - By 2017, nine years after launching his t-shirt company, Ugmonk, Jeff Sheldon had expanded into posters and workspace products. Gather, Ugmonk's modular desk organizer, had just completed a successful Kickstarter campaign with two shipping containers of custom manufactured organizers en route, to send to customers.
  Topics: used, drives, things, ugmonk, quality, ugmonkcom, design, products, control, started, way, fulfillment, inhouse, warehouse, work.
• Recommerce Surges as Retailers, Brands Get in the Game - Recommerce, the process of selling used products or excess inventory to companies or consumers, is growing 20-times faster than the broader retail market and five-times faster than off-price retailers. Leading recommerce merchants include thredUP, The RealReal, and Poshmark.
  Topics: items, used, goods, million, company, sellers, game, recommerce, brands, surges, retailers, thredup.
• Shogun, a front-end e-commerce page builder, nabs $67.5M as retailers look for alternatives to marketplaces - E-commerce marketplaces continue to play a major role in how consumers buy goods online and how retailers show off and sell goods to those consumers, accounting globally for 47% of all e-commerce sales. But today, one of the startups that has built technology to help retailers build and run more direct relationships — by way […]
  Topics: headless, marketplaces, ecommerce, retailers, taylor, way, shogun, look, frontend, used, merchants, customers, nabs, builder, help, page, techcrunch, build.
• Shopee app Singapore’s most downloaded - The Shopee app has emerged as Singapore's most downloaded shopping app.
  Topics: quarter, singaporean, used, chinese, downloaded, visitors, singapores, app, southeast, shopee, ecommerce, taobao.
• Should retailers use emoticons in customer service exchanges? - Service providers who use emoticons are perceived as warmer, but less competent, according to a new research paper, which offers sage advice for retail brands engaging with consumers across digital platforms.
  Topics: usage, used, study, emoticons, customer, exchanges, service, emoticon, customers, employee, warmer, retailers.
• Singapore electronics upcycler Reebelo raises US$1.25 million - Singaporean refurbished-electronics marketplace Reebelo has raised a US$1.25 million seed round led by June Fund, with participation from Antler.
  Topics: singapore, upcycler, way, raises, million, waste, devices, used, strong, reebelos, usually, reebelo, electronics, us125, refurbished.
• Social Media Definitions: The Ultimate Glossary of Terms You Should Know - For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. 
  Topics: online, definitions, allows, used, terms, content, video, know, media, users, glossary, facebook, social, twitter, ultimate.
• Storytelling That Sells - Today we have Michael Jamin’s top-rated talk from ECF Live on how to tell your brand story in an entertaining and compelling way that will make you more money. Michael has a lot of experience writing in Hollywood—most notably for King of the Hill—and he is incredibly hilarious and well-spoken. Listen in to hear his […]
  Topics: writing, sells, storytelling, twirlygirlshopcomwhat, michael, takes, youderian, wellspoken, used, way, jamin.
• Subscription services taking off in South Korea - The subscription economy, through which one can periodically receive products or services instead of purchasing them outright, is on the rise.
  Topics: services, pet, products, purifiers, rent, taking, korea, south, rental, rentals, used, subscription, various, cent.
• Supporting 14,000 Artisans While Generating Over $4 Million in Revenue - In this episode of Shopify Masters, we talk to Sujata and Taniya Biswas, the co-founders of Suta. Suta is a modern saree and apparel brand that supports the livelihoods of 14,000 weavers, with fair wages and high ethical standards. Sujata and Taniya share their journey of creating a $4-million company with social impact at its core, their process for hiring and building a team, and how they market sarees to younger audiences.    More
  Topics: suta, come, think, started, supporting, lot, know, artisans, generating, work, revenue, million, sarees, used, dont.
• Swappie bags $40.6M to sell more secondhand iPhones across Europe - Finland-based Swappie has closed a €35.8 million ($40.6M) Series B to expand into new markets in Europe. The ecommerce business refurbishes and resells used iPhones, taking care of the entire process from testing and repairing used handsets, to selling the refurbished devices via its own marketplace, with a 12-month warranty. Local VC and private equity […]
  Topics: 406m, europe, used, phones, bags, techcrunch, iphones, really, devices, refurbished, secondhand, buying, market, sell, business, swappie.
• That Whole Foods is an Amazon warehouse; get used to it - Earlier this week, in Brooklyn, near the waterfront, Amazon opened what looks from the outside like a typical Whole Foods store. It isn’t open to the public, however; it’s a new fulfillment center. “Grocery delivery continues to be one of the fastest-growing businesses at Amazon,” the company said in a statement about the location, noting […]
  Topics: used, space, mall, techcrunch, centers, stores, retail, feet, amazon, fulfillment, foods, square, industrial, warehouse.
• The 19 Best Content Marketing Tools in 2020 - While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently.
  Topics: great, marketing, analytics, free, google, help, best, tools, used, content, tool.
• The Coronavirus Could Drive Car Dealers to Ecommerce - Managing the coronavirus pandemic in the United States has led to temporary store closures, social distancing, and economic concerns. People and industries are affected, including car dealers.
  Topics: car, industry, drive, used, coronavirus, carvana, dealers, states, ecommerce, sales, online.
• The ROI on AR: How Augmented Reality is Boosting Ecommerce Sales - It’s easier than ever to add AR and 3D experiences to your store. and data shows that shoppers are craving more personal experiences.More
  Topics: reality, using, sales, getting, used, products, product, ecommerce, 3d, richard, conversion, roi, ar, augmented, boosting, shopping.
• The Simple Business Model Used to Build a $2.4 Million Business - Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand. In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets&Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets to build a multimillion dollar business. More
  Topics: build, going, million, business, used, model, youre, dont, simple, im, product, thats, really, think, lot.
• The Tactics HubSpot Used to Rank #1 for More Than 34,000 - People are hungry for immediate answers.
  Topics: youre, blog, posts, google, featured, rank, used, seo, hubspot, engines, write, search, tactics, content.
• These small brands have used Instagram to grow their business. How they did it? - I spoke with three sustainable clothing brands: Paralia, Miel the Brand and Maia Studio about their Instagram Shops and their growth through the network and the motivating thing is that anyone can start a business through it.
  Topics: grow, studio, business, brands, small, instagram, thing, sustainable, spoke, start, used.
• This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn't Ready for Retail - Bubba's Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora.
  Topics: soon, products, brand, company, schmidgall, used, online, fine, ready, success, branding, early, realized, bubbas, snack, retail, wasnt, saw, thats.
• ThredUp, whose second-hand goods will start appearing at Macy’s and JCPenney, just raised a bundle - ThredUp, the 10-year-old fashion resale marketplace, has a lot of big news to boast about lately. For starters, the company just closed on $100 million in fresh funding from an investor syndicate that includes Park West Asset Management, Irving Investors and earlier backers Goldman Sachs Investment Partners, Upfront Ventures, Highland Capital Partners and Redpoint Ventures. […]
  Topics: resale, jcpenney, thredup, goods, market, techcrunch, secondhand, used, stores, appearing, customers, bundle, macys, think, start, buying, raised, brands.
• Thrift Books CEO on $150 Million of Annual Used Book Sales - Anyone who has purchased used books on Amazon likely encountered Thrift Books. It launched in 2003 as a pure-play Amazon seller. It is now the largest used-book seller in the world. I recently spoke with Thrift Books’ CEO, Mike Ward, about the company and the logistics of selling tens of millions of books every year.
  Topics: book, books, website, ceo, sales, sell, amazon, youre, million, annual, used, thrift, technology.
• Two-thirds of the Largest U.S. Retailers Use Content Marketing - Some 33 of the 50 largest U.S. retail companies use content marketing. And 22 of those are doing it fairly well. I reviewed the websites and social media channels of the 50 largest U.S. retailers, according to the National Retail Federation, to learn which ones used content marketing.
  Topics: company, blog, stores, largest, retail, walmart, marketing, retailers, twothirds, used, content, amazon.
• VTEX, an e-commerce platform used by Walmart, raises $140M led by SoftBank’s LatAm fund - E-commerce now accounts for 14% of all retail sales, and its growth has led to a rise in the fortunes of startups that build tools to enable businesses to sell online. In the latest development, a company called VTEX — which originally got its start in Latin America helping companies like Walmart expand their business […]
  Topics: vtex, billion, latam, latin, walmart, company, fund, ecommerce, led, techcrunch, tools, used, america, raises, platform, companies, softbanks.
• Vestiaire Collective raises US$64 million in fresh funds - Vestiaire Collective has raised US$64.1 million in its new funding, with new investors Korelya Capital backed by Korean technology giant Naver.
  Topics: million, raises, used, shop, funds, us64, korelya, launch, fashion, naver, fresh, vestiaire, collective, countries.
• Vinted raises $303M for its 2nd-hand clothes marketplace, used by 45M and now valued at $4.5B - The circular economy — where consumers themselves are both the suppliers and buyers of goods and services — has come into its own in the last year of lockdown living as a popular and trusted way to buy and sell things. Now one of the larger players in that system — the clothes and home […]
  Topics: goods, billion, 303m, vinted, 45m, company, economy, clothes, sell, money, fashion, circular, 45b, marketplace, raises, techcrunch, used, valued.
• What Makes an Ad Memorable? [New Data] - Think about the last commercial you remember.
  Topics: memorable, used, data, advertising, ad, revealed, ads, survey, consumers, humor, respondents, makes.
• What is Public Relations? The Definition of PR in 100 Words or Less - Image is an important aspect of brand awareness, which influences whether your potential customers know, like, and trust you. Where publicity is outside a brand's control, public relations (PR) is an effective way to contribute to the conversation.
  Topics: public, definition, reputation, pr, positive, professional, professionals, relations, tylenol, used, words, johnson.
• What is an API? A Digestible Definition with API Examples for Ecommerce Owners - You’ve probably heard the terms API, Public API, or Web API before. These are often used by software companies when…
  Topics: interface, programming, information, application, products, api, data, request, system, apis, product, complete, used, bigcommerce, definition.
• What startup names are most effective? - Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming...
  Topics: business, phone, used, effective, startup, naming, names, category, keywords, search, aaa, techcrunch, similar.
• Why Twitter Fleets Were Discontinued [+Alternatives for Brands That Used It] - The social media landscape is constantly changing with new features being introduced, and old features being retired constantly.
  Topics: users, thats, post, platform, alternatives, social, used, fleets, discontinued, twitter, brands, instagram, media, feature.
• Zalando wants customer to return boxes and bags - Zalando wants to make the shipping of its packages even more sustainable. The online fashion platform is planning a pilot for reusable packaging. The customer can return the transport carrier, ie the carton box or the plastic bag, to Zalando so the German ecommerce company can use it again. In… Continue reading
  Topics: bags, packaging, wants, pilot, reusable, used, plastic, boxes, customer, return, project, company, zalando.
• iDeal used for 59% of Dutch online purchases - iDeal is getting increasingly popular among Dutch consumers. The payment method was used for 59 percent of online purchases in the Netherlands last year. That’s an increase of 3 percentage points compared to the situation one year before. That’s revealed in the annual eCommerce Payment Monitor. Last year, consumers in… Continue reading
  Topics: consumers, used, purchases, popular, online, ideal, payment, dutch, second, method, netherlands.
• ‘Ecommerce in Germany: €103.4 billion in 2020’ - Ecommerce in Germany is expected to be worth 103.4 billion euros at the end of 2020. This would mean an increase of 10 percent, as the online retail industry was worth 94 billion euros last year. Germany is one of the most mature ecommerce markets in Europe. In this country,… Continue reading
  Topics: online, study, germany, euros, billion, expected, used, worth, ecommerce.