Top 2023 resources on users

Best users resource in 2023.
Learn more about users to improve your e-commerce strategy.

• 10 Best Ecard Makers to Show Your Customers You Care - According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience.
  Topics: users, ecards, ecard, best, makers, card, create, care, customers, send, businesses, allows, option.
• 10 Instagram Bio Ideas to Help You Write an Impactful Bio - When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.
  Topics: users, brands, profile, brand, great, social, ideas, link, instagram, bio, help, write, tells, impactful.
• 10 New Instagram Features Marketers Should Be Using in 2022 - With TikTok on its heels, Instagram is rapidly rolling out new features to benefit both brands and creators alike.
  Topics: brands, sticker, marketers, feature, users, using, instagram, creators, platform, media, features, social.
• 11 Companies on Pinterest That Are Crushing It - If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy.
  Topics: products, product, search, account, companies, crushing, pinterest, users, brand, brands, content, pins.
• 11 Outstanding Digital Media Campaigns from 2021 - Reviewing the best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2021. The campaigns feature social justice, celebrity endorsements, personalized products, contests and games, augmented reality apps, and the metaverse.
  Topics: digital, virtual, media, outstanding, users, social, pet, million, launched, personalized, campaign, campaigns.
• 11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights] - Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms.
  Topics: reels, users, social, marketers, consider, platform, content, videos, twitter, tip, data, insights, expert, youtube, alternatives.
• 12 Best Pricing Page Examples To Inspire Your Own Design - Your pricing page is a prime opportunity to take control of the price conversation and make it even easier for people to buy. Searching for a product’s price is a natural part of a customer's buying decision. The majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.
  Topics: great, examples, inspire, simple, pricing, right, customers, design, best, users, way, page, product.
• 13 Augmented Reality Examples from Retailers, Brands - Augmented reality allows consumers to visualize the appearance of products on their bodies, in their homes, and more. Apple's ARKit has made the technology accessible.
  Topics: virtual, retailers, ar, reality, augmented, product, technology, shoppers, brands, app, users, examples, try.
• 14 New and Updated Online Video Tools - Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
  Topics: videos, available, media, users, video, online, creators, tools, content, updated, live, shopping.
• 20 Essential Instagram Marketing Tools You’ll Need in 2022 - With thousands of Instagram marketing tools to choose from, how do you know which ones you need?
  Topics: tool, need, essential, youll, allows, media, platform, marketing, content, instagram, features, users, tools, social.
• 20 Social Media Marketing Myths to Leave Behind in 2022 - Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
  Topics: content, strategy, marketing, myths, social, leave, audience, tiktok, users, platforms, brand, media.
• 21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective) - Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together.
  Topics: effective, partnership, brands, target, spotify, cobranding, campaign, successful, users, examples, partnerships, sourcewhy, apple, brand, theyre.
• 24 Reddit Stats and Facts to Know in 2022 - Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche.
  Topics: stats, facts, subreddits, foundation, know, platform, million, posts, upvotes, reddit, users, video, monthly.
• 40 Clever 404 Error Pages From Real Websites - Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them.
  Topics: website, real, message, page, clever, pages, users, visitors, error, websites, theres.
• 48 Call-to-Action Examples You Can't Help But Click - Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.
  Topics: users, sign, click, ctas, free, using, help, replicate, button, examples, cta, color, calltoaction, visitors, cant.
• 5 Tips to Create a Linktree for Instagram in No Time - If you use Instagram, you might have seen the phrase “link in bio” before.
  Topics: linktree, bio, links, profile, add, instagram, create, users, link, relevant, share, tips.
• 5 Ways Ecommerce Businesses Can Keep Their Customer Data Safe - Data security in ecommerce is of utmost importance if you want repeat customers. Here are five ways to help ecommerce businesses keep their customer's data safe.
  Topics: businesses, data, customer, ways, safe, users, ecommerce, security, access, information, customers, companies, business, using.
• 5 Ways to Grow Your New Business on Instagram - Having a strong Instagram presence is important for businesses, here are 5 tips to get your business more exposure & user engagment on the platform.
  Topics: grow, followers, business, dont, hacks, youre, posts, ways, following, users, product, growth, instagram, help.
• 6 TikTok Myths, Debunked in 2022 - Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way.
  Topics: myths, debunked, serious, video, platform, tiktok, followers, algorithm, audience, users, videos, brand.
• 7 Business Models for Monetizing Digital Content - This post was originally published Novemeber 4th 2012 and has been updated to include more descriptions and add relevancy.   In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to get paid for digital products and content. While I encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples. Let's go. Just free "Just free" is a legitimate business model, though not a sustainable one (unless you're lucky enough to get bought out by a big fish). Many startups charge nothing in order to get a critical mass of users and word of mouth before figuring out how to profit (think Twitter in its early years). While it's not a viable long-term strategy, it can make sense in the short-term. (Remember, no business is married to just one business model over the life of a product or service.) Simply free may also be a way to drive sales in another channel. For example, the software is free, but the company makes money on services and/or sister products. Subscriptions The subscription model is common for all types of digital content - software, gaming, e-newspapers, e-magazines, telco services and streaming content (Netflix, Hulu, Spotify). Many of these types of content use paywalls. A paywall is a method restricting content to members that pay a fee to the platform. They perform by interrupting content and urge viewers to subscribe to create an account. Paywalls may be presented immediately, after a free trial, or be "metered," appearing after a certain number of page views or content views/listens. 78% of newspapers use a metered paywall, which allows them to generate more ad revenue than shutting visitors out. Publishers can experiment with "soft paywall" alternatives like Google Consumer Surveys and Double Recall - interactive surveys and ad-units that provide inexpensive market research for brands and greater recall than banner ads. Selling content by subscription is getting harder for newspapers, and publishers must figure out how to mitigate disruption from news aggregator apps like Apple News, The Week and Flipboard. Curated news is gaining popularity, but it threatens the appeal of subscribing to individual publications while at the same time potentially drawing in new customers. For example, the New York Times allows its subscribers full access to stories through Flipboard, while non-subscribers see only the top 10 stories in full text. Non-subscribers are given the opportunity to subscribe, and teasers within Flipboard may create that desire to unlock full access. However, revenue driven through Flipboard must be shared with Flipboard. We have even seen habits shift to a Twitter-like summary of the news, rather than full articles. A 17 year-old recently raised millions in capital for his app that shrinks daily news down to 3 or 4 paragraphs. Says the teen founder “I designed Summly because I felt that my generation wasn’t consuming news in the traditional way any more." However, other subscription verticals like gaming, software and media are thriving, themselves disrupting the old model of ownership of physical products. Microtransactions Microtransactions are what they sound, piece-meal access to digital content and applications, being either pay-to-play (streaming content, time-limited access to content or applications) or pay-to-own (download a track, movie, article, image, etc.) This model pre-dates the common use of the Internet - think pay-per-view movies and sports and arcade games. iTunes is a prime example of a microtransaction model, and O'Reilly publishing has been offering books by the chapter for years. Newer examples include Google's freshly launched micropayments option for Wallet users (a paywall alternative for publishers). The question remains whether this model will work for news and magazine articles, which are typically one-time reads, where music and video track downloads are more sticky.   Deliver unique customer experiences Get a custom demo to see how Elastic Path will help you deliver the unique customer experience you've always imagined. Check out Demos Freemium The hallmark of freemium model is offering basic features for a product or services to consumers at no cost but charging a premium fee to access more advances features. There are a few variations of this model: Free and paid version (e.g. lite use and power use, personal vs. business use, ad-supported vs. ad-free, basic vs. enhanced features, etc.) Free with in-product transactions (e.g. virtual goods and currency in-game, which accounts for 72% of Apple App Store revenue) Free and premium with microtransactions (buy ad-free Angry Birds, buy levels and goods within the game) Ad-supported freemium Ad-supported free products are common across digital verticals, from newspapers and magazines to games and software, on-demand video, music services and social networks. But it goes beyond banner ads. Viggle was an example of innovative ad opportunities in the mis 2000's Its second-screen app (companion to television) is not only free for users, but rewards users for engagement with TV shows and ads through its own loyalty program. Points accrued from check-ins to favorite TV shows, ad viewing, trivia and other actions are redeemable for real gift cards like Starbucks, Amazon, Groupon, Fandango and Facebook. This differentiates it from other second-screen apps like GetGlue. Another differentiator is its own proprietary audio recognition technology (similar to Shazam) that verifies a user is watching a program. The company's also created new ways to watch TV, like MyGuy, a fantasy sports app that allows you to pick your star player for a game, and win extra points when your player is doing well. Ad revenue comes from TV networks looking to promote their shows and brands that advertise within the app. A TV show pays for point value, which increases the attractiveness of checking into the show. They may also pay for placements in other contests and promotions. The long-term goal for Viggle was to become an AdWords-like platform where network shows use real-time bidding to drive tune-ins and engagement for their shows. Unfortunately Viggle's goals were shortlived with the advancement of more technology Today we have Google Play Movies & TV and AMC app which continuously provide content you may be interested in to keep you on the app. For example, if you are watching a tv show they have prompts to upsell sound track and additional content based on what you are watching.  Freemium hardware Back in the mid 2000's there use to be Kindles with ads and sponsored screensavers are available at a discount price. This was great for its time, but over the years we have shifted digitally and most freemium models have been provided for software instead like with DropBox and Trello. For DropBox you get access to a limited amount of storage space for free but if you want to get more, you have to pay a premium. Similarly, Trello gives access to all of its boards for free but if you want to integrate it the app with any other system, you have to pay a premium. Affiliate The affiliate model is essentially based on commissions. This model allows your company to be compensated for generating traffic, leads, or sales to another company's products and services. These are usually tracked through coded affiliate links. Let's take a look at Shazam for example. Shazam is an audio recognition app that helps you discover or remember who sings that song you're hearing right now. "Tagging" a song searches its database and presents the answer along with affiliate links to download tracks or buy tickets to local gigs. Shazam began as all-free, and moved to a freemium model. Its free version was limited to 5 song tags per month, and unlimited access for a one-time payment of $4.99. Down the road, Shazam dumped its freemium scheme for free-for-all access, a move that can potentially increase it's revenue greatly. Providing everyone unlimited tagging widens its opportunity for affiliate revenue. More tags = wider funnel. Licensing Services like Spotify license content from record labels and independent artists, Hulu and Netflix from Hollywood. Software products white-label. Publishers syndicate content. There are many examples of licensing digital goods. Beyond content, innovators can license their proprietary technology to others. Shazam could license audio recognition technology to other companies to add an additional revenue stream. API-as-a-product Many content producers are sitting on piles of existing and legacy content that can be remixed into new experiences and licensed to third parties. I covered Pearson's API on the Elastic Path blog, along with 7 other wicked applications of commerce APIs. Data-as-a-product The Last.fm music service sits on a mound of listener data, and can offer advertisers highly targeted campaign opportunities. An example is for Puma's Deadmau5 running shoe. The brand was able to target the band's fans within a social network using Last.fm's technology features. Selling data is an opportunity for additional revenue for digital products and services that collect it. Derivative products Similarly, pieces of content can be remixed into new products, or derivative products, used internally or licensed to developers. Two examples mentioned in the webinar are Hark and Eyewitness. Hark is a YouTube for audio clips from popular movies, TV shows and even political quotes (how timely). It streams sound files and enables social sharing and embedding, with links to rent or buy full content from Amazon. Guardian's Eyewitness mobile app features its famous photographs, repurposed for iPad. The app is freemium, sponsored by Canon (a fitting partnership). Free users get a daily photo, paid users get an extra 3 photos per day and sports photos for £1.49 per month. More examples can be found in our webinar, available on demand: Monetizing Content in a World of Digital Disruption.
  Topics: app, users, products, digital, free, monetizing, business, access, tv, revenue, models, model, content.
• 8 Discontinued Social Media Channels and Features (+Why They Never Took Off) - What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today.
  Topics: google, features, site, discontinued, took, network, media, networks, friends, users, channels, facebook, ping, social.
• 8 Innovative & Inspiring Examples of Augmented Reality in Marketing - The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” 
  Topics: things, stranger, marketing, technology, reality, examples, inspiring, innovative, experience, ar, products, users, app, augmented.
• Ad Tracking: What It Is & How to Do It - Tracking ad engagement and impact has been historically hit-or-miss. There wasn't a universal standard for measuring the success of an ad campaign. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s.
  Topics: cookies, users, ads, information, google, help, pixel, user, tracking, ad.
• Amazon rows back on threat to stop accepting UK-issued Visa cards - Amazon appears to have rowed back from a public threat to end support for Visa payments in the UK in a dispute over payment fees. The ecommerce giant sent an email to users of Amazon.co.uk today informing them that the “expected change” — which was due to take place on January 19 — will not […]
  Topics: stop, cards, rows, credit, threat, techcrunch, visa, email, amazoncouk, uk, accepting, continue, amazon, fees, users, ukissued.
• Aument wants to power your next marketing message - Aument is carving out a niche in marketing automation for e-commerce stores, raising $1.5 million in pre-seed funding just four months after being founded. CEO Emilio Di Marco met his co-founders, Alan Helouani, Sacha Landesmann and Mario Leon Rojas, in Latin America while leading marketing efforts for WeWork. Their experience in working on customer acquisition […]
  Topics: users, customer, techcrunch, message, aument, customers, wants, actions, power, marketing, marco, di, ecommerce, data.
• Best eCommerce Search Engine Providers - With exponential growth in global eCommerce sales, it’s mission-critical to offer the best solutions for your customers’ experience. The numbers tell us just last year retail eCommerce sales estimated $4.9 trillion, with forecasted growth by as much as 50% to 7.4 trillion by 2025. How fast can your customers find exactly what they’re looking for with minimal effort, plus the valuable insights gleaned from that search into your customers’ behavior. Mobile optimization plays heavily into how your customer searches, as well as synonym results and autocorrect, with the goal to help to your customer zero in quickly on what they’re looking for, or nudge them towards results if their search is non-specific. Site search capabilities go well beyond a bar at the top of your site. Think of site search is an engine fueling your customer experiences. It will inform and transform your digital commerce journey. You’ll want to look at a few considerations and common terms as you evaluate site search vendors: Scalability – your eCommerce solution must weather the unpredictable nature of an online marketplace. Your system must manage the highs of traffic and data without downtime and a total reliance on an IT team Faceted Navigation and Filters – visual cue to narrow down search functions by the desired category such price, size, color, etc. Natural Language Processing (NLP) – allows for brand name recognition or other identifiers in a product set so your customers don’t have to be exact in their search, yet still land on the desired result Zero Results – a fix to queries that come up short to reduce the dreaded bounce rates Artificial Intelligence – a significant driver in the future of eCommerce. AI is behind the highly personalized experiences your customer's demand Just like any partner in your eCommerce solution, a search vendor needs to align with your business needs and goals and integrate well with your existing system. Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce Algolia Headquarters: San Francisco, CA Website: algolia.com Overview: With a search as a service model, their product indexes clients' sites and so the search task is far simpler. The benefits include an easy implementation and the ability to make changes quickly as needed. Algolia is known for their expertise in advanced search functionality especially useful for catalog management. Additional Resource: Elastic Path teamed up with Algolia and Contentful for an on-demand webinar on navigating and overcoming the barriers to the Composable Commerce approach. The presentation includes real life use cases and a Q&A.   AddSearch Headquarters: Helsinki, Finland Website: addsearch.com Overview: AddSearch customers report back the flexibility and easy integration of the product, and point to its cost-effectiveness and exceptional customer service for small business users.   Azure Cognitive Website: azure.microsoft.com Azure Cognitive Search is the only cloud search service with built-in AI capabilities that enrich all types of information to easily identify and explore relevant content at scale. Azure Cognitive Search service, provides indexing and query engine, persistent storage of search indexes that brands create and manage, and a query language for composing simple to complex queries. Bloomreach Headquarters: Mountain View, CA Website: bloomreach.com With applications for content management, site search, page management, SEO optimization and role-based analytics, Bloomreach is a central location for all players who manage customer experience to come together and intelligently drive business outcomes. Coveo Headquarters: Quebec, Canada Website: coveo.com Overview: Coveo touts search optimization for eCommerce applications, websites, and workplace enablement. Their solutions plug into any system regardless of tech stack; you can start from scratch or use their pre-built integrations. They score well with users for their analytics capabilities. Google Cloud Search Headquarters: Mountain View, CA Website: cloud.google.com Overview: Well-known market leader in search function. Using the powerful searching capabilities of Google, users are immediately able to enter their queries, look for contents and answers, and view search suggestions. Handshake by Perficient Website: perficient.com Handshake is a modern Search Connector Framework that takes the guesswork out of getting content to index. Handshake for Elastic Path gives users complete control over the flow of data from Elastic Path to multiple search targets, securely and flexibly. LucidWorks Headquarters: San Francisco, CA Website: lucidworks.com Overview: Founded in 2008, LucidWorks initially provided support and consulting services for the Apache Lucene/Solr open-source search project; they are currently the largest supporter of open-source search industry-wide. They offer search, discovery, and analytics solutions from two platform products. Sinequa Headquarters: New York, NY Website: sinequa.com Overview: Sinequa’s search optimization expertise comes from large organizations with complex information layers such has government agencies. They score well in the marketplace for a smooth integration process. Yext Headquarters: New York, NY Website: yext.com Overview: Yext offers customized search and discovery experiences based on natural language understanding and AI. Their real-time search analytics provide even more insight into how users are searching and what questions they’re asking. They are known in the market for their multi-format support capabilities. Site Search Informs the Journey – So What’s Next? With so many players in the market, you’ll need to evaluate who best works for you as far as your digital maturity, and how you’ve mapped out your digital commerce metrics and goals. Bear in mind how crucial the omnichannel experience is for the future of eCommerce. Meeting the customer where they are across multiple touchpoints with as little friction and effort as possible is the future and the now of digital commerce. A robust and intuitive search functionality is just the tip of the iceberg. For more information and insights on how to begin your eCommerce transformation, check out Elastic Path’s Replatforming Guide, or see what’s new in our Resource Library.
  Topics: customers, commerce, ecommerce, best, search, elastic, users, path, site, providers, engine, customer, service.
• Cameo now lets you have 10-minute calls with celebs - The dream to find out what actually happened on your favorite show last week, spill the tea with the Real Housewives or learn about your favorite artists’ creative process is now underway as Cameo launches a new feature, Cameo Live. This new 10-minute video calling feature allows users and their friends to have a live […]
  Topics: fans, lets, cameo, 10minute, company, techcrunch, celebs, calls, users, favorite, live, feature, celebrity, zoom.
• Castiron serves up a $6M seed round to support ‘food artisans’ - The pandemic hasn’t been easy for anyone, but the food service industry has been hit particularly hard. More than 90,000 restaurants and bars have closed, leaving workers unemployed in an already precarious industry. And those who kept their jobs faced the stressful demands of customer-facing work in a pandemic. In response to the changed industry […]
  Topics: tools, castiron, seed, artisans, josephson, whats, customers, round, food, building, users, techcrunch, businesses, 6m, support, industry, serves.
• Charts: Global Email Volume, Users, Marketing - The world's first email was sent in the early 1970s. Since then email has evolved into a vital digital marketing tool. The number of global emails sent has climbed each year as the internet has become more accessible. Over 306 billion emails were sent daily in 2020. That number will rise to roughly 376.4 billion per day by 2025.
  Topics: billion, email, reading, global, emails, marketing, volume, challenges, number, marketers, sent, users, charts.
• Charts: Top Global Search Engines - Search engines are an integral part of our everyday lives. Google, Yahoo, Bing, and others enable billions of consumers worldwide to locate the content they need quickly. For more than a decade, Google has dominated the industry, consistently processing more than 80% of worldwide queries.
  Topics: statcounter, users, search, charts, global, worldwide, queries, internet, assistants, google, bing, voice, engines.
• Customer Personas: What Are They and Why You Should Care About Them -  This blog was originally published on June 6th, 2011 and has been updated for context and relevance on November 18th, 2022.  When you think of “personas” – what comes to mind? Are personas profiles of hypothetical customers that marketing invented? Or, are personas developed from customer surveys asking what they want and don’t want from your website? Are they segments of your web visitors? The answer to all the above is a resounding no.  What are Customer Personas? Personas are fictional characters based on actual observed behaviors of real users that a UX (User Experience) professional experiences in the field, talking one-on-one with users. These customer profiles are a composite of this qualitative research, and are typically presented as 1-2 page documents. How To Identify a Good Customer Persona  A good persona description is not a list of tasks or duties. It's a narrative that describes the flow of someone's day, as well as their skills, attitudes, environment, and goals. A persona answers critical questions that a job description or task list doesn't, such as: Which pieces of information are required at what points in the day? Do users focus on one thing at a time, carrying it through to completion, or are there a lot of interruptions? Why are they using this product in the first place?  Where are they hanging out on the Internet? Instagram? Reddit? TikTok?  How are they spending their free time?  Income level?  What are their common frustrations?  Education level?  Life Goals?  What a Customer Persona is NOT A persona is not a demographic profile, a market segment or a summation of survey data. Rather, a persona is a combination of data modeled from ethnographic and behavioral user research, as well as narrative.  The term persona often gets clumped together with market research (surveys, focus groups, etc), and though they are not the same thing, market research can certainly complement persona studies. Ethnographic Research 101 Ethnography is a qualitative method for collecting data often used in the social and behavioral sciences. Data is collected through observations and interviews, which are then used to draw conclusions about how societies and individuals function. Ethnographic research is looking at behaviors in order to understand the "whys" and build around them. Observation is key, because what people do and say can be entirely different things. For example, a small business owner may report that she does not use paper anymore - all her record keeping is electronic. But if you look at her home office, you may find binders full of printouts of Excel reports and invoices. EP Product Experience Manager (PXM) Merchandise Every Unique Commerce Experience, Without Custom Dev Work Go to EP PXM Ethnography: The Cure for the Common Customer This is why ethnography, or fieldwork  is a powerful tool. Think of Dr. Jane Goodall, famed English primatologist who was the first to observe chimpanzees making and using tools; a trait or behavior up until that point was thought of as distinctly human. Great insight comes from interaction and observation. There are three primary techniques for gathering data for persona development: Interviews - think less Jimmy Fallon and more Larry King, Oprah, or a client relationship with a healthcare professional. These sessions are one-on-one, and are more like in-depth conversations full of probing questions.  Fly on the Wall - more observational, where the interviewer may accompany the interviewee for a “day in the life” and ask questions.  Master & Apprentice - where the interviewee teaches the interviewer a system they use or common tasks they perform.    The Benefits of Customer Personas  Personas can be really helpful for design and development planning. We’re often so focused on requirements we forget who's actually using the system. Personas: Identify opportunities and product gaps to drive strategy Provide a quick and cheap way to test, validate and prioritize ideas throughout development. Give focus to projects by building a common understanding of customers across teams. Help development teams empathize with users, including their behaviors, goals, and expectations. Serve as a reference tool that can be used from strategy through to implementation When Should You Create Customer Personas?  Persona development should ideally start prior to any strategy. They are most effective when used to inform a strategy, that is, to hone in on specific opportunities to improve, innovate on, or fill other gaps, and are critical to have before making any significant changes to an existing project, or kicking off any innovation projects. Q: What does the persona research and development process look like? A: You begin with a research process that includes:  Participant and research requirements gathering Recruiting and planning the study Conducting user research interviews Analysis and synthesis of interviews Creation of the persona profile   How Should Customer Personas be Applied?  Personas are primarily developed to help determine where there are opportunities and areas for improvement in a website or application's experience. This can guide the feature set and validate your UI design decisions. You may also find value in sharing your persona data with web marketing teams to apply to A/B tests and email campaigns, your web analytics team, customer service / sales organization and even to guide your personalization strategy.
  Topics: development, care, persona, personas, users, experience, customer, strategy, data, used, research.
• Daily Crunch: 4chan users exploit AI image generator’s ability to create realistic nude deepfakes - Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
  Topics: nude, image, techcrunch, companies, metrics, crunch, realistic, sarah, daily, means, amazon, peloton, generators, users, exploit, getting, deepfakes, efficiency, company.
• Did #TikTokMadeMeBuyIt Give Amazon the "Social Commerce" Push It Needed? - It appears that social media platforms and online marketplaces are each heading in each other's direction.
  Topics: amazon, tiktokmademebuyit, users, media, marketing, shopping, commerce, tiktok, social, online, inspire, platforms, needed, push, business.
• Drip aims to provide thrill of live commerce to NFTs, physical collectibles - Drip is "Shopify for livestream commerce,” providing tooling so users can run live stream auctions, drops or buy it now formats via Drip’s existing marketplace.
  Topics: live, physical, techcrunch, super, product, nft, collectibles, thrill, aims, provide, ventures, users, nfts, commerce, drip, lawrence, selling, pokémon, video.
• Dropbox Shop launches in open beta to allow creators to sell digital content - Dropbox Shop, a platform that allows creators to sell digital content directly to their customers, is now available in open beta, Dropbox announced on Tuesday. The company is also introducing new updates to the platform and adding tipping capabilities. You can now also customize your storefront and URLs and embed HTML codes. Dropbox Shop launched […]
  Topics: available, open, digital, creators, content, backup, launches, techcrunch, beta, shop, users, sell, dropbox.
• Everything Brands Need to Know About the Metaverse - Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.
  Topics: vr, digital, brands, land, metaverse, need, meta, metaverses, users, worlds, know, virtual, horizon.
• Facebook is losing its grip as a ‘Top 10’ app as BeReal and TikTok grow - Facebook this year has been struggling to maintain its position among the Top 10 apps on the U.S. App Store, according to an analysis of iPhone App Store data. As younger consumers shift to newer social networking experiences like TikTok and now BeReal, the tech giant’s big blue app has lost traction in the App […]
  Topics: stores, apps, losing, tiktok, techcrunch, facebooks, company, grip, active, users, bereal, grow, facebook, app.
• Flipkart X Polygon: A Strategic Partnership To Build The Indian Web3 Landscape - The e-commerce giant in a race to overtake rival Amazon is welcoming metaverse and its players with open arms
  Topics: announced, platform, build, blockchain, indian, x, experience, landscape, users, polygon, entrepreneur, web3, partnership, strategic, company, flipkart.
• Freshsales Review (May 2022): Everything You Need to Know - Today’s Freshsales review is exploring one of the better-known customer relationship management (CRM) tools built specifically for sales teams. Offering extensive automation and intelligence, Freshsales helps companies to streamline their processes and close more deals. The functionality of Freshsales is… Continue reading Freshsales Review (May 2022): Everything You Need to Know
  Topics: sales, review, freshsales, team, crm, know, access, contact, custom, need, users, tools.
• Google Ad Grants: Everything You Need to Know (+ 10 Helpful Tips) - If you're a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants.
  Topics: ad, google, tips, landing, helpful, keyword, users, grants, need, page, visitors, know, keywords, traffic.
• How (& Where) Consumers Discover Products on Social Media [New Data] - Marketing is all about meeting people where they are — and more often than not, they're on social media. For this reason, it's the perfect vehicle for product discovery.
  Topics: consumers, marketing, media, platform, facebook, instagram, products, users, posts, product, discover, ads, social, data.
• How 5 Brands Are Using Emerging Technology for Marketing in 2022 - Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article.
  Topics: trek, shows, emerging, small, users, brands, technology, using, virtual, brand, metaverse, nft, writing, marketing.
• How Does the TikTok Algorithm Work In 2022? - As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people.
  Topics: platform, algorithm, tiktok, content, brands, does, users, videos, app, likely, unique, work.
• How Social Apps Like BeReal., Poparazzi & VSCO Can Help Marketers Learn About Gen Z - In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.).
  Topics: app, friends, marketers, help, apps, brand, social, vsco, platform, gen, platforms, media, learn, z, users, poparazzi, bereal.
• How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights] - At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.
  Topics: content, marketing, social, quarantine, video, data, influencer, work, users, changed, pandemic, insights, stay, expert, increased, trends, media.
• How to Get Followers on Pinterest: 25 Tips for 2022 - Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it's a crowded space, and the task of getting followers on Pinterest can feel daunting.
  Topics: account, include, website, pinterest, users, followers, likely, pins, pin, tips, content.
• How to Go Live on TikTok + Top Features You Should Use - Are you interested in going live on TikTok but have a few reservations? If you are curious about TikTok LIVE, its features, and how to go live — this article is for you! To help you navigate TikTok LIVE, we'll dive into the top TikTok LIVE features, the requirements to go live, and a few tips to keep in mind before you start your first broadcast.
  Topics: users, features, live, feature, join, going, tiktok, audience, select, livestream, viewers.
• How to Grow Your TikTok Following [Expert Insights + Data] - Growing on TikTok can seem like slow process. And if you're putting in the hard work to create amazing content, it can feel extra frustrating. To help speed things up, we've compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count. Let's dive into the best tips and tricks to grow your TikTok.
  Topics: challenge, insights, stitch, users, video, post, expert, tiktok, following, videos, grow, duet, data, content, best.
• How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account - Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest?
  Topics: keywords, users, account, products, shoppable, ways, content, traffic, links, monetize, pinterest, pins, affiliate, money.
• How to Optimize Your Instagram Strategy for Search Discoverability - On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content.
  Topics: location, discoverability, search, optimize, post, term, posts, add, explore, instagram, tab, users, hashtags, strategy.
• How to Repost on Instagram: Ways to Reshare Content From Other Users - Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is why you should learn how to repost on Instagram.
  Topics: users, screenshot, content, youve, instagram, click, add, ways, share, reshare, repost, post.
• How to Share an Instagram Story in Under 5 Steps - Have you ever watched an Instagram story and thought, "[Insert name of friend] needs to see this?"
  Topics: share, tap, post, tagged, reposting, content, users, instagram, repost, steps, add.
• How to Use Instagram Insights (in 9 Easy Steps) - Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy. You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.
  Topics: number, account, insights, users, instagram, posts, business, profile, content, post, easy, steps.
• How to Use Pinterest Advertising to Promote Products and Attract Customers - Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income.
  Topics: ads, promoted, video, attract, products, pinterest, campaign, users, content, ad, promote, create, pins, customers, advertising.
• How to Write the Perfect Page Title With SEO in Mind - If you're asking "what is a page title in SEO?" and wondering how it can work for you, you're not alone. Whether you write your page title first or save the best for last, your business relies on the impact of a great headline.
  Topics: search, important, seo, perfect, titles, dont, title, mind, toaster, write, users, page, tag.
• Indian e-commerce startup Snapdeal files for IPO - Snapdeal filed for an initial public offering on Tuesday, joining a number of firms in India that have tapped the public market this year. The New Delhi-based startup, which counts SoftBank among its backers, said in its draft prospectus that it will issue fresh shares worth $165 million. Some of its existing investors, including SoftBank, […]
  Topics: ipo, million, ecommerce, including, share, filed, indian, files, users, softbank, shares, snapdeal, startup, india.
• Instacart doubles down on its ready-made meals offering with new hub and faster delivery - Instacart is introducing a new “Ready Meals” hub to make it easier for users to discover and order ready-made meals from grocery stores on its app. The on-demand grocery delivery platform has offered ready-made meals since January 2020 but says the option was not as visible or prominent in its app, which is why it’s […]
  Topics: grocery, meals, delivery, users, techcrunch, offering, hub, doubles, stores, ready, order, instacart, faster, readymade, orders.
• Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data] - Remember when social media was all about keeping up with your friends and family?
  Topics: dmbased, instagram, social, data, media, launches, saw, past, businesses, coming, marketers, shopping, survey, products, users, tools.
• Instagram Marketing for Small Businesses: The Complete Guide - Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses.
  Topics: complete, content, audience, guide, brand, marketing, businesses, instagram, users, small, business, followers.
• Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data] - Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.
  Topics: marketing, reels, data, app, snapchat, videos, discover, tiktok, content, create, instagram, businesses, users, professional, vs.
• Instagram Shops: Tips and Strategies - Instagram shops are an extra ecommerce storefront and offer the opportunity to convert viewers into customers. Here are a few in-the-trenches selling tips.
  Topics: instagram, posts, shops, products, tags, users, features, view, pdps, product, tips, strategies, shop.
• LinkedIn Launches Live Audio Events: How They'll Differ from Clubhouse & Twitter Spaces - Twitter has Spaces. Facebook has Live Audio Rooms. Clubhouse has…Clubhouse. Now, LinkedIn is grabbing a seat at the table with its own audio feature.
  Topics: platforms, clubhouse, twitter, brands, launches, spaces, events, audio, event, differ, users, live, theyll, linkedin.
• Mastering Email Deliverability in 2022 - The first step in a successful email marketing campaign is getting the message to recipients' inboxes. But that's often harder than it appears. Email guru Carolyn Nye explains in the terrific piece.
  Topics: emails, mastering, bounces, spam, users, email, platforms, deliverability, senders, sender, providers.
• Mobile Form Design: A Beginners Guide to Converting Mobile Users - Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design?
  Topics: beginners, fields, form, converting, experience, user, visitors, users, guide, forms, mobile, design, complete, screen.
• Pinterest addresses the TikTok threat in its first quarter earnings - Pinterest may have beat on revenue and earnings in the first quarter, but the company is not out of the woods yet when it comes to carving out a place for its service in today’s competitive landscape. In particular, Pinterest is up against a credible threat with the rise of TikTok when it comes to […]
  Topics: techcrunch, content, threat, company, quarter, idea, earnings, tiktok, video, users, pins, creators, pinterest, addresses.
• Pinterest’s AR shopping feature expands to include furniture and home décor - A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR). Similar technology has already been put into place by major retailers, like Amazon, IKEA and Wayfair, as well as others in the home design space, like Houzz. In […]
  Topics: include, consumers, space, décor, product, users, techcrunch, furniture, expands, pinterests, try, pinterest, ar, feature, shopping.
• Quora Ads: Are They Right For Your Business? - When you think of online advertising, what’s the first thing that pops into your mind? Google? Facebook? YouTube?
  Topics: quora, quoras, users, ad, targeting, way, pixel, best, business, right, ads, advertising.
• Rich Media Ads: 6 Steps to Create Them + Brand Examples - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.
  Topics: video, ad, rich, steps, click, interactive, way, create, ads, examples, users, media, brand.
• SafeBoda bets on super app to boost recovery from pandemic slump - Powered by 25,000 motorcycle taxis at the start of 2020, SafeBoda was at its peak, ferrying thousands of pillion passengers in cities across Uganda and Nigeria. And then the COVID pandemic hit, throwing everything into a spin. Containment measures like work from home directives meant a slump in business, which was worsened by the lockdowns, […]
  Topics: safeboda, app, techcrunch, wallet, slump, motorcycle, pandemic, super, business, recovery, industry, taxi, boost, service, users, riders, bets, services.
• Snap further invests in AR Shopping with dedicated in-app feature, new tools for retailers - At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing a new in-app destination within Snapchat called “Dress Up” that will feature AR fashion and virtual try-on experiences, and it’s launching tools that […]
  Topics: snapchat, techcrunch, shopping, tryon, invests, inapp, fashion, tools, retailers, feature, snaps, users, dedicated, lenses, snap, ar, technology.
• Snap upgrades its AR Shopping features with real-time pricing, more product details - Snapchat is upgrading its AR shopping experience today with updates to both to the Shopping Lenses inside its social app as well as to the analytics shared with Snap’s brand and retail partners. For consumers, the AR shopping features become more practical to use, as they’ll now display key product information, updated in real-time, like […]
  Topics: lenses, snap, features, snapchat, ar, realtime, users, pricing, upgrades, shopping, lens, million, brands, details, product, techcrunch.
• Social Media Marketing: The Ultimate Guide - When it comes to social media, marketers' top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
  Topics: users, content, audience, millennials, platform, guide, marketing, ultimate, followers, social, active, media.
• Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers - Varos is shedding some light on how companies compare in terms of key performance indicators, like customer acquisition costs.
  Topics: peers, shaked, stop, customers, kpis, company, shows, varos, saas, companies, techcrunch, ecommerce, performance, know, users, data, yarden, guessing, compare.
• Stripe expands its infrastructure play with Data Pipeline to sync financial data with Amazon and Snowflake - Stripe — the payments giant valued at $95 billion — is on a product sprint to expand its services and functionality beyond the basic payments that form the core of its business today. Today the company took the wraps off Data Pipeline, an infrastructure product that will let its users create links between their Stripe […]
  Topics: snowflake, infrastructure, sync, payments, play, financial, amazon, techcrunch, users, business, services, expands, user, data, stripe, pipeline, product.
• The Best Ecommerce Content for Pinterest - Pinterest may be the best social media platform to introduce products and drive online sales. We explain how to use boards and pins for ecommerce in this must-read piece.
  Topics: products, videos, users, ecommerce, ideas, content, best, pinterest, unique, product, pins, boards, search.
• The Key Benefits of Using Shopify for Your Business - Ecommerce solutions such as Shopify make it easy for customers to engage with your online business.
  Topics: shopify, benefits, platform, online, solution, tier, store, ecommerce, amazon, using, business, users, key.
• The Ultimate Guide to Google Analytics in 2022 - Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated, and with the latest release — GA4 — things are just about clear as mud.
  Topics: users, site, pages, report, google, guide, data, page, ultimate, user, goal, analytics.
• The Ultimate Guide to Pinterest Marketing - Pinterest marketing is incredibly effective.  Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.
  Topics: marketing, pinterest, content, ultimate, audience, guide, social, users, help, images, followers, business.
• The Ultimate TikTok Statistics for 2023 - TikTok statistics offer an interesting insight into the meteoric rise of the platform. TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the… Continue reading The Ultimate TikTok Statistics for 2023
  Topics: million, users, content, videos, media, app, statistics, tiktok, social, billion, ultimate, platform.
• The truth about Apple Pay for ecommerce - This post was originally posted in 2010 and has been updated for relevancy. Is Apple Pay the Way for Digital Wallets? Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile, and apps. Eliminating the need to remember or carry shipping addresses and credit card numbers, digital wallets such as Apple Pay reduce errors and boost conversions. But is Apple Pay right for your checkout? Apple Pay by the numbers As of September 2019, there were approximately 441 million Apple Pay users worldwide, up from 292 million users in the corresponding period of the previous year. An estimated 48 percent of iPhone users had enabled Apple Pay. Research shows Apple’s availability is on the rise by 20%. They suggest this number comes out of a need for merchants and banks to align payment with shopper behavior and preference, as well as the eCommerce boom during the pandemic. Further findings show increases in the following as of 2020: Desktop adoption increased to 28 of 100 sites compared to 23 a year ago, up 22% Mobile jumped to 39 of 100 sites versus 28 last year, up 39% iOS apps were 43 of 100 compared to 36 last year, up 20% Supporting banks increased to 5,480 globally, up 29% Looking to improve your mobile experience? Check out our guide to mobile commerce and discover it's benefits, hurdles to overcome, and why it's should be an important focus of your business. Read the Guide Building a case for Apple Pay Apple Pay may be worth a trial when: Your mobile traffic is greater than 75%, with a high percentage of iOS users You serve a younger, tech-savvier customer base that both uses and prefers mobile wallets You don’t already offer two or more alternative payments (e.g. PayPal, MasterPass, Visa, Amazon Pay) -- too much choice can lower conversion Account creation is optional, not required Disadvantages to Apple Pay It’s unknown if the zero-fee trend will continue as Apple Pay gains popularity High upgrade costs for retailers on devices and training; due to these costs retailers may be slow to adopt or avoid it which affects availability While Apple Pay is increasingly offered by ecommerce platforms and payment gateways, it’s not a silver bullet for digital merchants. If you’re struggling with mobile conversion, ensure you’re regularly improving mobile checkout usability and site performance.
  Topics: way, wallets, users, apple, truth, mobile, digital, ecommerce, youre, sites, pay.
• TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care? - When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos.
  Topics: long, care, users, tiktoks, platform, videos, profile, exploring, content, marketers, app, tiktok, features, video.
• TikTok Trends B2B and B2C Marketers Should Watch in 2022 - According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
  Topics: platform, brand, users, b2c, watch, tiktok, sound, trend, b2b, videos, report, trends, video, marketers.
• TikTok is testing a new ‘Nearby’ feed to display local content - TikTok is testing a new ‘Nearby’ feed that is designed to display local content to users. A spokesperson for the company told TechCrunch that the new feed is being tested with select users in Southeast Asia and that the test is currently limited in scope. Users who are part of the limited test will see […]
  Topics: users, feed, testing, tiktok, nearby, spokesperson, local, display, videos, techcrunch, shop, tab, test, content.
• Tito's Vodka Enlists Martha Stewart for DIY January - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 
  Topics: martha, diy, vodka, titos, younger, enlists, marketing, gen, alcohol, latest, users, stewart, drinking, zs.
• Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops - Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through […]
  Topics: mobile, shops, efforts, merchants, shop, users, techcrunch, products, platform, feature, twitter, expands, video, storefronts, ecommerce, launch, shopping.
• Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform - In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. This all-in-one platform promises a convenient way for business owners to… Continue reading Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform
  Topics: guide, video, content, review, access, tools, platform, customers, theres, users, uscreen, streaming, feb, videos.
• Uscreen vs Dacast: The Battle of The OTT Services - For the uninitiated, OTT services offer video streaming, on-demand movies, and live TV, enabling creators to build profitable online video businesses. These services are usually provided in exchange for a monthly fee, pay-as-you-go, or some other form of subscription.   With… Continue reading Uscreen vs Dacast: The Battle of The OTT Services
  Topics: viewers, videos, users, uscreen, video, live, ott, access, services, content, battle, dacast, pay, vs.
• Uscreen vs Vimeo OTT: What You Need to Know - Today, we’re looking at two platforms you can use to monetize your online video content: Uscreen and Vimeo OTT.  We’ll dive deeply into the services and features you can expect from these platforms to help you decide which (if either)… Continue reading Uscreen vs Vimeo OTT: What You Need to Know
  Topics: videos, users, uscreen, video, need, ott, know, access, vimeo, content, add, sell, vs.
• What does the new era of location intelligence hold for businesses? - Throughout the COVID-19 recovery era, location data is set to be a core ingredient for driving business intelligence and building sustainable consumer loyalty.
  Topics: discovery, business, techcrunch, consumer, search, data, location, hold, businesses, intelligence, does, users, era, services.
• What is Twitter Spaces? [+Why Marketers Should Care] - Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent.
  Topics: space, audio, care, tap, marketers, youll, users, spaces, share, twitter, social, start.
• What is a QR Code + How Does It Work? Everything Marketers Should Know - I'll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. "Open your phone camera and scan it. The menu should pop up."
  Topics: information, code, users, marketing, does, scan, customers, codes, work, know, dynamic, marketers, qr.
• WhatsApp confirms some users have access to its new group discussions feature, WhatsApp Communities - WhatsApp Communities, the messaging app’s anticipated expansion aimed at supporting larger discussion groups, has now rolled out to additional users as it nears a public launch. The company declined to share specific details as to how many users or which countries were seeing the new feature as testing expands, but confirmed that more users have […]
  Topics: users, group, whatsapp, feature, confirms, communities, larger, discussions, access, share, techcrunch, apps, groups, reports.
• When Is the Best Time to Post on Instagram in 2022? [Cheat Sheet] - If you want to find the best time to post on Instagram, you're probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers.
  Topics: best, post, posting, days, engagement, instagram, sheet, day, users, content, cheat, times.
• Where Are These Viral Social Media Platforms Now? - From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience.
  Topics: media, social, brands, platforms, clubhouse, users, influencer, marketing, tiktok, app, viral, twitter.
• Which Social Networks Should You Advertise on in 2022? - Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives.
  Topics: users, facebook, media, youre, advertise, networks, business, marketing, platform, social, audience, platforms.
• Why Verifying User Identities Is a Good Thing For Your Customers and Your Business - Online marketplaces are starting to authenticate users, and it's a key component to creating a safer environment for digital communities to thrive.
  Topics: users, thing, online, billion, ultimately, marketplaces, user, business, dont, tax, authenticating, businesses, good, trust.
• Why You Shouldn't Buy Instagram Followers (& What Experts Say to Do Instead) - You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
  Topics: followers, real, instagram, content, accounts, instead, users, buying, posts, experts, say, buy, shouldnt, audience, engagement.
• WordPress Statistics: A Complete Guide (With Infographic) - For endless business and website owners across the globe, WordPress has emerged as the go-to option for anyone hoping to launch their own website. WordPress is one of the simplest, most versatile, and most flexible content management systems (CMS) on… Continue reading WordPress Statistics: A Complete Guide (With Infographic)
  Topics: popular, infographic, cms, using, plugin, complete, guide, version, plugins, themes, statistics, users, million, wordpress.
• Wordle is now integrated in The New York Times Crossword app - The spelling puzzle app phenomenon Wordle is making its debut on The New York Times Crossword application, The Times announced today. After tons of doppelgangers and wannabes of the infamous app, the NYT Crossword app is now appearing at the top of iOS and Android app store searches.  Users won’t have to worry about losing their […]
  Topics: techcrunch, crossword, games, announced, integrated, nyt, wordle, times, app, spelling, game, users, word, york.
• iOS 15: Impact on Email Marketing to Date - Apple's iOS 15 operating system launched in September 2021. Its new "Mail Privacy Protection" inflates the reported open rates of commercial emails. This piece analyzes the impact thus far.
  Topics: users, recipients, marketing, date, mail, email, protection, open, ios, roughly, rates, impact.