Top 2024 resources on value
Best value resource in 2024.
Learn more about value to improve your e-commerce strategy.
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13 Examples of Facebook Ads That Actually Work (And Why)
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On average, Facebook is home to 3 billion users -- from CEOs to students to consumers. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
Topics: examples, click, clear, feed, offer, facebook, relevant, ads, image, ad, actually, value, work. -
16 of the Best Facebook Ad Examples That Actually Work (And Why)
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On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
Topics: ad, product, work, clear, facebook, users, value, examples, actually, ads, audience, video, best, relevant. -
20 of the Best Product Page Design Examples We've Ever Seen
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If you compare how product pages take shape across different companies, it's clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements.
Topics: makes, customers, product, pages, design, products, weve, features, examples, best, page, customer, value, seen, users. -
3 Ways to Sell Your Services Virtually Right Now With No Upfront Costs
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Pivot your offerings and add value now to drum up cash.
Topics: members, costs, help, upfront, business, support, ways, virtually, right, value, program, group, product, virtual, sell, services, live. -
38 Account-Based Marketing Stats to Know in 2021
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As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.
Topics: know, learn, abm, target, youll, strategy, marketing, stats, value, accountbased. -
4 strategies for setting marketplace take rates
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One of the most important things founders should remember is that maximizing the take rate of the platform is not the goal.
Topics: higher, rate, lower, marketplace, strategies, founders, setting, rates, transaction, platform, value, techcrunch, transactions. -
5 predictions for the future of e-commerce
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The direct-to-consumer wave is a critical enabler for the e-commerce progress we expect to see over the next decade as we strive toward inevitable 50% penetration.
Topics: retail, worldweve, value, predictions, merchants, future, rate, ecommerce, marketplace, techcrunch, online, infrastructure, penetration. -
76 billion euros of Dutch export ordered online
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In 2021, Dutch companies exported 76 billion euros worth of goods and services ordered online. This accounted for 14 percent of these companies’ total exports. As many as 52 percent of ecommerce companies sold crossborder in that year. This is according to new research from Statistics Netherlands, which compared online…
Topics: billion, value, orders, online, export, ordered, sales, dutch, ecommerce, euros, crossborder, companies. -
8 Reasons to Avoid Cryptocurrencies for Ecommerce
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Cryptocurrencies are hot news. Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s why.
Topics: consumers, ecommerce, credit, cards, currencies, payment, crypto, merchants, reasons, cryptocurrency, avoid, cryptocurrencies, value. -
8 Women Founders Talk About the Biggest Missed Opportunities in Retail
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From AI and DTC partnerships to disrupting the shopping experience as we know it, these founders have big ideas about what's possible for retail and e-commerce.
Topics: cofounder, missed, opportunities, value, insights, tiktok, women, retail, talk, shopping, ceo, biggest, good, founders, thats, retailers. -
9 Rules for Creating High-Converting Emails
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Whether you’re a small entrepreneur or work for a large enterprise, email marketing is probably one of the most important communication tools that you’re leveraging at the moment.
Topics: audience, rules, email, create, test, free, subject, emails, highconverting, value, marketing, youre, creating. -
99 eCommerce Acronyms
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If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition. Or quiz yourself, and see how many of these acronyms you know off the top of your head!
3PL3rd Party Logistics
AOVAverage Order Value
APIApplication Programming Interface
B2BBusiness-to-Business
B2CBusiness-to-Consumer
B2EBusiness-to-Employee
BOMBill of Materials
BPABusiness Process Automation
BPMBusiness Process Management
CDNContent Delivery Network
CMSContent Management System
CODCash on Delivery
CPACost Per Action
CPCCost Per Click
CPICost Per Impression
CPMCost Per Mille
CRMCustomer Relationship Management
CROConversion Rate Optimization
CSCCard Security Code
CSEComparison Shopping Engine
CSRCustomer Service Representative
CSSCascading Style Sheets
CTRClick Through Rate
CVCCard Verification Code
CVVCard Verification Value
DFOData Feed Optimization
DIMDimensional Weight
DNSDomain Name System
DOMDocument Object Model
DTPDays to Purchase
EAIEnterprise Application Integration
EDIElectronic Data Interchange
ERPEnterprise Resource Planning
FAK Freight All Kinds
FAQFrequently Asked Questions
FTPFile Transfer Protocol
FUDFear, Uncertainty and Doubt
HCIHuman Computer Interaction
ISPInternet Service Providers
KPIKey Performance Indicator
LPOLanding Page Optimization
LSALatent Symantic Analysis
LSILatent Symantic Indexing
LTLLess Than Truckload
LTVLifetime Value
MMSMultimedia Messaging Service
MP3MPEG-1 Audio Layer-3
MVTMultivariate Testing
NLPNatural Language Processing
OOSOut of Stock
OPMOutsourced Program Management
ORMOnline Reputation Management
PCIPayment Card Industry
PHPHypertext Preprocessor
PIMProduct Information Management
POSPoint of Sale Terminal
PPCPay Per Click
QSAQualified Security Assessor
RDFResource Description Framework
REPRobots Exclusion Protocol
RFIRequest for Information
RFPRequest for Proposal
RFQRequest for Quotation
RFTRequest for Tender
RIARich Internet Application
ROIReturn on Investment
RSSRich Site Summary
SASStatistical Analysis System
SEMSearch Engine Marketing
SEOSearch Engine Optimization
SKUStock-keeping Unit
SLAService Level Agreement
SLR
SMOSocial Media Optimization
SMSShort Message Service
SOAService Oriented Architecture
SOWStatement of Work
SSIServer Side Includes
SSLSecure Sockets Layer
TCOTotal Cost of Ownership
TLDTop Level Domain
TLSTransport Layer Security
TOSTerms of Service
TPLThird-Party Logistics
UCEUnsolicited Commercial Email
UGCUser Generated Content
USPUnique Selling Proposition
UVPUnique Value Proposition
VARValue Added Reseller
VATValue Added Tax
VTPVisits to Purchase
VTRView-Through Rate
WAIWeb Accessibility Initiative
WAOWeb Analytics Optimization
WAPWireless Application Protocol
WMLWireless Markup Language
WMSWarehouse Management System
W3CWorld Wide Web Consortium
XMLExtensible Markup Language
Topics: service, logistics, value, system, rate, management, ecommerce, optimization, acronyms, security, protocol, web. -
A Scientist’s Approach to Hydration—and Recurring Revenue
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In this episode of Shopify Masters, John Sherwin of Hydrant shares why you can’t be a perfectionist with product launches and how to find the ideal apps for running a subscription business.More
Topics: hydrationand, revenue, really, customers, way, value, hydration, recurring, products, youre, different, approach, product, going, scientists. -
About You limits free delivery
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About You wants to introduce a minimum order value for free shipping in all of its markets this year. The German fashion platform is hoping to cut costs by having fewer orders with low values in the future. About You is currently testing the minimum order value in some of…
Topics: minimum, costs, order, limits, delivery, value, shipping, platform, consumer, online, markets, free. -
Allbirds flotation should help the market sort the value of tech-enabled IPOs
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Allbirds gave us pricing information for its IPO this week, providing another window into the world of tech-enabled valuations.
Topics: techcrunch, week, technology, value, help, flotation, techenabled, shares, company, ipo, sort, ipos, allbirds, valuations, market, price. -
Are Stablecoin and CBDC the Future of Digital Currency?
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Stablecoin and central bank digital currency may offer the benefits of buying and selling with cryptocurrencies without the worrisome price swings. Blockchain-driven transactions could benefit the ecommerce industry.
Topics: bitcoin, value, transactions, dollar, future, exchange, currency, governments, cbdc, tether, digital, stablecoin. -
Asos promotes other merchants post-purchase
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Asos Media Group has entered into a partnership with Rokt, an ecommerce technology platform that utilizes machine learning and AI to deliver targeted external post-purchase promotions. These ‘non-endemic’ offers will be available in 15 markets.In addition to the British home market, these are major European countries, the United States and…
Topics: technology, relevant, media, rokts, asos, offers, customers, merchants, postpurchase, value, nonendemic, promotes, rokt. -
Autochek expands to North Africa after acquiring Morocco’s Kifal Auto
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Digital automotive commerce company Autochek has acquired Morocco’s KIFAL Auto for an undisclosed amount, marking the entry of the vehicle marketplace into North Africa. The deal comes barely a year after Autochek bought Cheki Kenya and Cheki Uganda from Ringier One Africa Media. Prior to the September 2021 transaction, Autochek had bought Cheki’s subsidiaries in […]
Topics: moroccos, kifal, capital, morocco, north, auto, including, techcrunch, value, autochek, expands, africa, acquiring, car. -
B2B Lessons from 2020
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Covid-19 forced all of us to change. Companies and employees who had resisted digital innovation suddenly had no choice. Some of the changes have created value and are worth keeping. Others not so much. What follows are pandemic-induced B2B changes that will likely become permanent.
Topics: ecommerce, lessons, shifted, value, processes, digital, sales, pandemic, b2b, companies, systems. -
Charts: Most Valuable Global Brands 2021
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Since 2006 U.K.-based Kantar Group has assigned a monetary value to the world's top brands. Here's our recap of the 2021 list.
Topics: valuable, global, apple, growing, brands, roughly, value, number, brand, charts. -
Community Is Key in Building a Multimillion Dollar E-commerce Company
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Community-focused programming helps create a cult of loyalty for your e-commerce company.
Topics: ecommerce, building, value, members, key, member, communities, community, business, teams, brands, companies, multimillion, company, dollar. -
Crypto-driven marketplace Zora raises $2M to build a sustainable creator economy
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Dee Goens and Jacob Horne have both the exact and precisely opposite background that you’d expect to see from two people building a way for creators to build a sustainable economy for their followers to participate in. Coinbase, crypto-hack projects at university, KPMG, Merrill Lynch. But where’s the art? “Believe it or not, I used […]
Topics: marketplace, raises, cryptodriven, value, creators, zora, price, community, market, token, economy, artists, build, sustainable, creator, way, 2m, rac, techcrunch. -
Deliverr’s nearly flat exit price isn’t as bad as it looks
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If Deliverr’s final private round did not include onerous downside-protection provisions, its sale could wind up winsome for all.
Topics: investors, techcrunch, bad, exit, value, startup, nearly, deal, set, recent, flat, looks, wouldnt, price, isnt, money, deliverrs. -
Does Free Shipping Increase Sales?
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Free shipping! Shoppers love to see those two words on an online store and its products. It’s an incentive for them to complete a pending purchasing process. They go wild with excitement knowing they have one less thing to pay for. But is free shipping good for your eCommerce business? Is it profitable and does […]
Topics: customers, change, cost, shipping, order, value, free, offer, sales, shoppers, product, does, increase. -
DoorDash to acquire food delivery company Wolt
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Wolt represents DoorDash’s sixth acquisition and its second in 2021.
Topics: delivery, doordash, acquire, growth, wolt, food, million, acquisition, techcrunch, value, orders, xu, global, company. -
E-commerce investor Upper90 raises $55M for equity investments
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It might be strange to hear this from a firm that just raised a $55 million equity fund, but the team at Upper90 would like to remind you that equity isn’t the only funding that’s available. Upper90 is led by CEO Billy Libby (former head of quantitative education sales at Goldman Sachs) and Chairman Jason […]
Topics: equity, raises, youtube, upper90, libby, whats, approach, amazon, value, techcrunch, fund, 55m, investor, ecommerce, investments. -
EasyGift Review: Is This Shopify App Worth The Hype?
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Customer experience remains the name of the ecommerce game in 2022. Amongst a sea of online stores, the best way for yours to stand out is if you can honestly wow your customers – not only with an engaging customer…
Continue reading EasyGift Review: Is This Shopify App Worth The Hype?
Topics: review, added, gifts, gift, value, easygift, worth, customers, hype, products, shopify, cart, app. -
Email Conversion Guide, Part 2: Creating the Template
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An ecommerce email template consists of multiple elements that impact clicks and purchases. This is the second installment of a 3-part series on factors that influence conversions from email marketing. "Part 1: Database Cleanup," we published last month.
Topics: test, conversion, images, template, conversions, creating, responsive, email, guide, segment, value, templates, tend. -
End-to-end operators are the next generation of consumer business
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These businesses are fundamentally reimagining their product experience by owning the entire value chain from end to end, thereby creating a step-functionally better experience for consumers.
Topics: experience, value, better, supply, consumer, consumers, business, operators, product, endtoend, generation, techcrunch, companies, service. -
Eric Hippeau discusses D2C growth, brand value and advice for early-stage founders
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Eric Hippeau is the founding partner at Lerer Hippeau Ventures, whose portfolio companies include the likes of Axios, BuzzFeed, Casper, Warby Parker, Allbirds, DocSend, Fundera, Everlane, Giphy, Genius and the recently acquired fitness company Mirror. It would not be an overstatement to say that Hippeau is well-positioned to discuss startups across a wide spectrum of […]
Topics: startups, founders, way, eric, earlystage, build, brand, youre, growth, hippeau, techcrunch, value, discusses, resources, terms, perfect, timing, d2c. -
Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur
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Wil Yeung is a successful YouTube chef with a cookbook, a sushi class, and a legion of followers. But his path has had more than one unexpected twist. This is the story of a violin flipper, music school owner, wedding photographer, commercial videographer, documentarian, coconut milk maker, salt wholesaler, real estate investor, and foodie turned YouTube celeb. Find out how Wil built a successful career as a serial entrepreneur.More
Topics: content, life, noodles, im, work, youtube, serial, channel, slurping, success, value, wil, flipping, business, violins, entrepreneur. -
Food-delivery profits remain elusive
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The value of delivery giants around the world is in decline. Given all that, you might expect that investors would curtail wagers. And yet.
Topics: fooddelivery, investors, profits, seen, eat, exchange, value, delivery, elusive, growth, techcrunch, remain, share, company. -
Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer era
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“In general, the consumer has proven to be more resilient than I would have thought,” said Kirsten Green, founder of Forerunner Ventures, which has investments in breakout D2C stars like Glossier, Hims and Bonobos. She joined us for an Extra Crunch Live conversation to help us better understand buying habits in the COVID-19 era. With […]
Topics: era, ways, uncertainty, wrongher, work, value, consumer, understand, covid19, forerunner, techcrunch, worstcase, demystifies, ventures, kirsten, green, topline. -
Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better
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Welcome to HubSpot's Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
Topics: advertising, yap, privacy, consumers, head, platforms, value, information, marketing, data, ai, industry, better, technology, marketers, googles, firstparty, transform. -
How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
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If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as "very important." So, if you want your business to succeed you must make sure your customers do, too.
Topics: segmentation, customer, phone, different, airbnb, marketing, ford, customers, benefit, product, level, value, campaigns. -
How Conversion Data Improves Google Ads Automation
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For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
Topics: conversion, clicks, data, ad, improves, credit, enhanced, value, automation, ads, google, conversions, click. -
How Ecommerce Businesses Can Beat Rising Ad Costs and Build Resiliency in Times of Economic Uncertainty
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Find the ideal offer model for your eCommerce business to be resilient in the face of economic and industry shocks.
Topics: costs, offer, offering, customer, customers, ecommerce, beat, model, product, rising, free, businesses, purchase, ad, value. -
How Ecommerce Companies Can Grow During a Recession
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Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it's using the right strategies.
Topics: ecommerce, customers, grow, products, marketing, companies, brand, recession, value, reduce, brands, overhead. -
How Offering Bundles Doubled Lume Cube's Average Order Value
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As content captured by smartphones and GoPros took over the internet, Riley Stricklin noticed how poor lighting could really impact the quality of photos and videos. Riley and Mornee Sherry launched Lume Cube to solve the problem by creating lighting attachments for cameras and computers. In this episode of Shopify Masters, we chat with Riley about launching on Kickstarter, searching for manufacturing partners, and increasing margins by transitioning from wholesale to direct to consumer.More
Topics: market, offering, really, going, product, value, business, order, doubled, bundles, marketing, light, retail, lume, lot, gopro, average, cubes. -
How Recession News has Impacted Consumer Spending [Data]
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If you've watched the news recently, it seems that the possibility of a recession has captured everyone’s attention.
Topics: spending, financial, recession, potential, business, consumer, value, products, data, marketing, impacted, consumers, uncertain. -
How To Calculate CAGR in Excel
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Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period.
Topics: calculate, cell, formula, equation, sample, excel, using, cagr, value, rate. -
How social commerce is bridging Southeast Asia’s infrastructure gaps
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Today social networks are more powerful than ever, and startups and corporations are innovating new commerce models that leverage the greater reach available to us.
Topics: infrastructure, community, value, today, southeast, gaps, life, asias, networks, commerce, techcrunch, bridging, billion, tier, social. -
How to Build Backlinks: 10 Ways to Get Backlinks to Your Store
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Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic.
Topics: value, ways, websites, store, build, links, search, backlinks, link, content, post, website, backlink. -
How to Build an Online Community of Like-Minded Entrepreneurs
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Four easy ways to amplify your impact.
Topics: members, entrepreneurs, facebook, group, online, share, build, value, likeminded, marketing, community, tips. -
How to Craft a Successful Customer-Centric Marketing Strategy
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When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series "The Legend of Zelda."
Topics: social, customer, value, website, successful, ocarinas, craft, customers, company, customercentric, strategy, marketing, starbucks. -
How to Find and Remove Duplicates in Excel
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"I've never been a natural, all I do is try, try, try."
Topics: sheet, duplicates, excel, data, value, remove, duplicate, column, count, highlight. -
How to Track Profit from Products, Customers
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Unit economics provides ecommerce and omnichannel retailers with foundational intelligence that can identify break-even points and long-term sustainability. As the name implies, unit economics focuses on the value a single "unit" represents for the business. This unit can either be a product or a customer. Each of these reveals different, actionable information.
Topics: cohort, profit, track, clv, product, customers, customer, value, unit, products, average, margin, purchase. -
How to Use VLOOKUP Function in Microsoft Excel [+ Video Tutorial]
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Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. Thankfully, you don't have to. The VLOOKUP function can help you automate this task and save you tons of time.
Topics: excel, spreadsheet, function, data, enter, value, lookup, tutorial, video, vlookup, column, match, microsoft. -
How to Use XLookup in Excel
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Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information.
Topics: function, search, optional, arguments, student, data, value, match, xlookup, excel. -
How to Use the COUNTIF Function in Excel
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Excel can do more than just simple math. That's thanks to its bevy of built-in functions and min-formulas that simplify the creation of more complex formulas.
Topics: criteria, value, number, excel, range, countif, enter, function, cells, count. -
How to Use the If Function in Google Sheets
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One of the most valuable functions in Google Sheets is the "IF" functions.
Topics: profit, google, return, function, true, denote, formula, value, sheets, store. -
How to Use the Weighted Average Formula in Excel
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When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance.
Topics: weighted, weight, value, values, data, sumproduct, excel, x, average, calculate, formula. -
How to Use vlookup in Google Sheets
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vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you're a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions.
Topics: vlookup, value, sheets, search, data, range, function, argument, retrieve, column, google. -
How to Write a Great Value Proposition [7 Top Examples + Template]
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Your company's value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
Topics: great, products, write, templates, help, canvas, customer, template, proposition, product, examples, customers, services, value. -
How to convert customers with subscription pricing
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While the customer dynamic has changed over the last 20 years, it's actually gotten easier to convert and retain customers through the subscription funnel.
Topics: convert, techcrunch, software, pricing, usage, track, customer, customers, work, value, product, subscription. -
How to use Product Bundle Pricing to Increase Conversions and Make More Sales
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Admit it. You’ve bought something before because it was part of a bundle—even though you’re not quite sure why. That’s the result of bundle pricing strategy, and it has a powerful effect on how we humans tend to think at…
Continue reading How to use Product Bundle Pricing to Increase Conversions and Make More Sales
Topics: bundle, value, product, conversions, bundling, sense, youre, sales, increase, products, buy, customers, pricing. -
How-To: Conditional Formatting Based on Another Cell in Google Sheets
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Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell.
Topics: conditional, format, select, sheets, cell, google, formula, rule, howto, based, formatting, click, value. -
HubSpot Ran A Co-marketing Campaign: Here's What We Learned
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Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products.
Topics: value, campaign, partners, audiences, partner, ran, academy, heres, lessons, content, learned, hubspot, team, comarketing, lesson. -
Influencer Marketing Part 6: Pitching
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Prospective influencers likely know little about your company or its products. They're not necessarily interested in promoting. You have to pitch them. Welcome to "Part 6" of my influencer marketing series.
Topics: value, pitch, work, need, prospective, influencers, marketing, typically, youve, pitching, offer, influencer. -
Is Blogging Too Saturated? Here’s How To Avoid Failure
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Want to start a blog but worried that blogging is an oversaturated market? You may be wondering how your blog will stand out amongst numerous ones in the same industry.
Topics: failure, saturated, blog, specific, blogs, market, audience, keywords, avoid, value, heres, blogging, keyword, content. -
Jumia reports 30% growth in value of goods sold on its platform during Black Friday season this year
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E-commerce in Africa is growing fast and its potential remains enormous as more people get connected to the internet. Across sub-Saharan Africa 303 million people, about 28% of the population, are connected to the mobile internet, according to the 2021 GSMA mobile economy report, and this number is expected to rise to 40% in three […]
Topics: goods, sold, reports, percentage, online, black, season, ecommerce, points, million, jumia, africa, number, growth, value, platform, techcrunch. -
Kenya’s Twiga raises $50M to scale food solutions across Africa
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Years ago, Americans spent most of their disposable income on food, but consistent investment in retail infrastructure has changed that. Now, they only spend 6% of their household income on food and beverages. Africa still battles with this, and it is not hard to see why. The continent’s retail markets are highly fragmented and mostly made […]
Topics: africa, million, solutions, concept, twigas, raises, kenyas, scale, njonjo, traceability, company, techcrunch, value, 50m, food, chains, twiga. -
Latin America’s second wave of digital transformation
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Over the past year, Latin America has been covered heavily in the international news as the COVID-19 pandemic led many to question our endurance in the face of a crisis.
Topics: tech, unicorns, insurance, digital, techcrunch, company, pandemic, second, latin, transformation, wave, value, americas, companies, regions. -
My Top 6 Conversion Tactics for 2021
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Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below.
Topics: value, ways, pay, tactics, consumers, shoppers, purchases, stores, pricing, products, conversion. -
Nexi acquires SIA
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Nexi, the biggest payments processor in Italy, has agreed to acquire fintech rival SIA for about 4.6 billion euros. The combined company will be one of Europe’s biggest payments companies. The deal, all shares, gives Nexi a 70 percent stake in the combined company, which enters Italy’s top 10 of… Continue reading
Topics: payments, nexi, million, italian, leading, joint, sia, company, acquires, value, number, billion. -
Nine Ways to Increase Your Average Order Value
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Watch your profits soar! Nine quick, proven ways to increase your average order value. Make more money without gimmicks or a single new marketing campaign.
Topics: products, sell, increase, value, proven, order, quick, higher, ways, offer, average, customers, product. -
Ocurate raises $3.5M to show customer lifetime value for B2C companies
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Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company.
Topics: value, customer, round, techcrunch, customers, ocurate, data, clients, raises, lifetime, companies, 35m, b2c, company, konitzer. -
Online marketplace Tiki wins US$130 million funding
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Vietnamese online marketplace Tiki has successfully raised US$130 million in its latest funding round led by Northstar Group.
Topics: marketplace, value, online, company, million, funding, wins, vietnams, us130, investment, northstar, vietnamese, tiki. -
Over 500 million ecommerce users in Europe in 2021
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Ecommerce in Europe is set to cross a major milestone in 2021, as the number of ecommerce users will probably pass 500 million. The penetration rate is also projected to reach almost 60 percent. Ecommerce in Europe is becoming more and more popular across the continent and the rest of… Continue reading
Topics: users, expected, payment, commerce, europe, million, rate, online, euros, value, reach, ecommerce. -
PayPal raises fees between UK and Europe
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PayPal will raise the fees for payments between businesses in the United Kingdom and those in Europe. The reason for this price increase is Brexit. With the UK no longer being part of the European Economic Area, PayPal’s costs are higher than usual. The European Economic Area consists of all… Continue reading
Topics: businesses, unwelcome, united, uk, rise, paypal, value, small, fees, raises, payments, europe, european, paypals. -
Permalinks: What They Are & How to Structure Them for Max SEO Value
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What comes to mind when you think of SEO?
Topics: value, option, max, post, permalink, create, youre, permalinks, posts, structure, slug, seo, wordpress. -
Predicting the next wave of Southeast Asia tech giants
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Despite the impressive growth and stellar companies grabbing headlines and tons of capital, Southeast Asia is only just entering the next phase of development.
Topics: techcrunch, ecommerce, asian, tech, value, success, companies, wave, giants, asia, predicting, unicorn, billion, southeast. -
Privacy Concerns Will Increase the Value of Content Marketing
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Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.
Topics: concerns, marketing, market, ios, audience, content, increase, value, app, information, facebook, privacy, identity. -
Research Finds Customer Loyalty Isn't What It Used to Be [2023 Data]
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It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands.
Topics: finds, research, isnt, brands, value, customer, products, used, trust, data, customers, define, brand, loyalty. -
Rethinking Acquisition: How to Market a Product to Your Existing Customers
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There are tons of marketing tactics out there. But an eclectic mix of tactics, no matter how creative, doesn’t make for a compelling marketing strategy. We dive into how to effectively market your product by increasing retention, average order value, and customer acquisition.More
Topics: free, existing, email, product, rethinking, customers, order, marketing, acquisition, offer, value, market, purchase, customer. -
Shopify Is Bringing in the Retail Giants. Here's What You Can Learn From the Company's Latest Move.
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Shopify's new capabilities mean the landscape of retail is set to change — and other businesses could learn a few things from the company.
Topics: company, existing, businesses, learn, shopifys, shopify, retail, customers, retailers, experience, market, enterprise, ecommerce, value, big. -
Starry’s SPAC part of Chet Kanojia’s mission to shake up broadband
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The internet service provider’s approach involves beaming broadband speed internet through the air using millimeter waves.
Topics: chet, way, kanojias, starry, company, firstmark, starrys, techcrunch, kanojia, mission, value, broadband, internet, spac, public, shake, going. -
Supply.co Founder: Day of Reckoning Is Coming for DTC Brands
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Patrick Coddou launched Supply.co with his wife, Jennifer, in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value or paying more to acquire a customer than he can recoup on the initial purchase.
Topics: value, thats, founder, business, lot, brands, reckoning, customers, run, lifetime, coming, customer, dtc, day, dont, supplyco, profitable. -
Take Your Business to the Next Level With Subscriptions
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Paul Chambers is a digital marketing and subscription economy researcher with over two decades of experience in the industry. Paul created his own networking event– SubSummit, to bring together founders at every stage of the subscription model journey and help them grow and expand their businesses.More
Topics: level, subscription, paul, shopify, subscriptions, businesses, subscribe, customer, value, business, model. -
TechCrunch+ roundup: BNPL competition heats up, Bowery Farming TC-1, Silicon Valley dreams
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Is Southeast Asia about to hit an inflection point for tech startups? Four hundred million people in the region already use the internet, but by year’s end, one estimate suggests that 80% of the population over the age of 15 in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will be digital consumers. “As per […]
Topics: silicon, valley, value, saas, heats, bowery, companies, companys, dreams, competition, roundup, deck, techcrunch, startups, farming, tc1, pitch, tech. -
TechCrunch+ roundup: Shame-free down rounds, checkout flow tune-up, SaaS tsunami
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Seriously: If you're not working to calibrate every system you have, you're just leaving money on the table.
Topics: pr, tech, roundup, rounds, youre, value, customers, teams, flow, tuneup, checkout, saas, valuation, shamefree, tsunami, techcrunch, neumann, reduce. -
The Five Types of Utility in Marketing
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How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business?
Topics: companies, products, specific, value, consumers, spend, marketing, types, utility, consumer. -
The Importance of Shipment Insurance During the 2020 Holiday Shopping Season
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Butterflies. We all know that feeling. The swirly, gooey, fluttery feeling that tumbles in our stomachs when something exciting is…
Topics: value, brands, cost, customer, brand, reasons, customers, package, shipping, need, holiday, insurance. -
The Ultimate Guide to Print on Demand Statistics for 2023
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Looking at current print on demand statistics is an excellent way to ascertain the current trajectory and potential of this growing business model. At present, demand for print on demand (POD) solutions is growing rapidly throughout the globe, driven by…
Continue reading The Ultimate Guide to Print on Demand Statistics for 2023
Topics: statistics, pod, ultimate, digital, industry, demand, guide, printing, market, billion, value, products, print. -
The Value of Personalized Marketing for Ecommerce
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A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could experience in a brick-and-mortar retail store. It is easy to recognize a genuinely good customer experience when you have it.
Topics: experience, ecommerce, customers, store, marketing, personalized, customer, hobbs, associate, conversation, meditation, value. -
To be frank, I do not know how to value Honest Company
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Is this a company going public while markets are hot so it can try to limp across the finish line? Or is Honest something honestly more exciting?
Topics: companys, honest, ipo, shares, range, company, share, value, worth, private, billion, techcrunch, know, frank. -
UK’s Selina Finance raises $53M for its SMB loans platform based on home equity
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When you need a loan, the cost and speed of getting it can be as critical to get right as the financing itself, a principle that might be even more relevant today in our shaky pandemic-hit economy than ever before. Today, a company that proposes to cut both the time and price for securing financing, […]
Topics: value, platform, finance, smb, loan, based, process, capital, million, business, property, raises, techcrunch, loans, uks, equity, selina, today. -
Using an Ebook for B2B Lead Generation
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Trading an ebook for a prospect's contact information is among the purest forms of content marketing. It's an effective way for B2B sellers to find their next customer. B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public.
Topics: using, email, affirms, affirm, value, marketing, generation, lead, content, customer, b2b, capture, ebook. -
Waterfall Charts: The Marketing Graph You Need to Hit Your Goals
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Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.
Topics: choose, goals, data, graph, marketing, hit, charts, values, chart, traffic, value, youll, waterfall, need, create. -
What Gives NFT Value?
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With iconic internet moments, popular memes, and captivating artwork being turned into high-value digital assets, you may have heard a lot of buzz about NFTs. How could you not? From reputable news outlets to famous celebrities, everyone is either talking…
Continue reading What Gives NFT Value?
Topics: nft, digital, nfts, assets, content, gives, blockchain, price, asset, realworld, value. -
What to make of Deliveroo’s rough IPO debut
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Deliveroops. After a lackluster IPO pricing run, shares of Deliveroo are lower today, marking a disappointing debut for the hot delivery company. A good question to ask at this juncture is why Deliveroo struggled with its IPO during a historically strong moment for tech flotations. The European unicorn listed on the London Stock Exchange, however, […]
Topics: exchange, rough, revenue, value, deliveroos, debut, deliveroo, european, public, question, techcrunch, really, ipo. -
What's Attention Marketing, & Should You Use It?
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Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades?
It might not be surprising to hear, but overall our collective attention span has been narrowing.
You might be wondering, "What does this mean for marketers?"
Topics: audiences, assets, marketing, attention, content, media, audience, grab, seconds, value, whats. -
What's a Value Proposition? It's What Your Business Does Better Than Anyone Else
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Why do your customers buy from you? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.More
Topics: category, example, way, propositions, products, product, proposition, whats, company, customers, better, does, business, value. -
When to Consider Ecommerce Shipping Insurance
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High-end products, high volume, and quality customer service are among the reasons for considering shipping insurance for ecommerce. Shipping insurance can protect businesses from costs associated with damaged, stolen, and lost packages.
Topics: insurance, shipping, value, protection, lost, ups, damaged, packages, ecommerce, declared, consider. -
Why Every Company Needs an Operating Model [+ Steps to Build One]
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If you are running a business, odds are, you’ve already figured out your business model.
Topics: need, strategy, build, steps, systems, key, value, roles, operating, business, company, needs, model. -
Why Every Company Needs to Know Its Core Competencies
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Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers.
Topics: brand, company, know, competencies, value, needs, product, competitors, proposition, products, youre, core, marketing. -
Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience
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In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook.
Topics: value, members, facebook, impacted, group, marketer, developed, groups, audience, content, create, private, hubspot, team, social. -
eBay names Walmart exec Jamie Iannone CEO
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Half a year after Devin Wenig stepped down as CEO, eBay is finally ready to name a permanent replacement. Following an appointment from the company’s board of directors, Jamie Iannone will step into the role as head of the company, effective April 27. The executive was also elected to eBay’s board. Most recently, Iannone served […]
Topics: ebays, ceo, recently, names, jamie, walmart, value, shareholder, companys, pressing, ebay, online, company, techcrunch, exec, iannone. -
‘Assisted Conversions’ in Google Analytics Are Attribution Gold
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Google Analytics "Assisted Conversions" reports are hidden attribution gold deep in the platform's conversion analysis tools. While most Analytics reports show the immediate source ("last click") of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions.
Topics: gold, conversions, conversion, assisted, click, value, direct, analytics, channel, attribution, channels, interaction, google. -
‘Price increases drive cross-border shopping’
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Consumers’ pursuit of more affordable prices is fueling cross-border shopping behavior, according to a consumer study conducted by Worldline in six European countries. The study reveals that approximately half of consumers regularly shop outside of their domestic markets. “The primary driver behind this behaviour are the better value and product…
Topics: increases, consumers, shopping, payment, online, crossborder, worldline, value, technologies, shoppers, price, wallets, study, drive.