Top 2022 resources on value

Best value resource in 2022.
Learn more about value to improve your e-commerce strategy.

• 10 Great Examples of Welcome Emails to Inspire Your Own Strategy - We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression.
  Topics: value, email, welcome, customers, inspire, strategy, help, product, customer, great, emails, subject, examples.
• 10 Ways to Increase Average Order Value in 2020 - The key benefit of increasing average order value is that you make more money from each transaction. Thus, making your store more profitable. Often, when a customer shops online, they’ll only buy exactly what they’re looking for. However, with some of the average order value strategies that we’ll share in […]
  Topics: order, free, gift, example, customers, ways, value, increase, help, average, customer.
• 13 Examples of Facebook Ads That Actually Work (And Why) - On average, Facebook is home to 3 billion users -- from CEOs to students to consumers. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
  Topics: examples, click, clear, feed, offer, facebook, relevant, ads, image, ad, actually, value, work.
• 15 Sports and Outdoor Brands with Action-Packed Ecommerce Site Designs - Professional snowboarder Travis Rice once said, “I wouldn’t even call snowboarding a sport. For me it’s just a way of…
  Topics: value, ecommerce, actionpacked, experience, community, customer, product, brand, designs, content, examples, site, customers, outdoor, way.
• 20 of the Best Product Page Design Examples We've Ever Seen - If you compare how product pages take shape across different companies, it's clear they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy, interactive elements.
  Topics: makes, customers, product, pages, design, products, weve, features, examples, best, page, customer, value, seen, users.
• 3 Ways to Sell Your Services Virtually Right Now With No Upfront Costs - Pivot your offerings and add value now to drum up cash.
  Topics: members, costs, help, upfront, business, support, ways, virtually, right, value, program, group, product, virtual, sell, services, live.
• 38 Account-Based Marketing Stats to Know in 2021 - As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.
  Topics: know, learn, abm, target, youll, strategy, marketing, stats, value, accountbased.
• 4 strategies for setting marketplace take rates - One of the most important things founders should remember is that maximizing the take rate of the platform is not the goal.
  Topics: higher, rate, lower, marketplace, strategies, founders, setting, rates, transaction, platform, value, techcrunch, transactions.
• 5 predictions for the future of e-commerce - The direct-to-consumer wave is a critical enabler for the e-commerce progress we expect to see over the next decade as we strive toward inevitable 50% penetration.
  Topics: retail, worldweve, value, predictions, merchants, future, rate, ecommerce, marketplace, techcrunch, online, infrastructure, penetration.
• 6 Instagram Managers Share Their Trade Secrets - The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I'm definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that's also helpful and entertaining. However, as a marketer, nailing Instagram isn't as easy as waking up and being inspired.
  Topics: posts, audience, share, hubspot, trade, managers, visual, test, secrets, social, instagram, value, media.
• 8 Reasons to Avoid Cryptocurrencies for Ecommerce - Cryptocurrencies are hot news. Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s why.
  Topics: consumers, ecommerce, credit, cards, currencies, payment, crypto, merchants, reasons, cryptocurrency, avoid, cryptocurrencies, value.
• 8 Women Founders Talk About the Biggest Missed Opportunities in Retail - From AI and DTC partnerships to disrupting the shopping experience as we know it, these founders have big ideas about what's possible for retail and e-commerce.
  Topics: cofounder, missed, opportunities, value, insights, tiktok, women, retail, talk, shopping, ceo, biggest, good, founders, thats, retailers.
• 9 Rules for Creating High-Converting Emails - Whether you’re a small entrepreneur or work for a large enterprise, email marketing is probably one of the most important communication tools that you’re leveraging at the moment.
  Topics: audience, rules, email, create, test, free, subject, emails, highconverting, value, marketing, youre, creating.
• 99 eCommerce Acronyms - If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you. We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition. Or quiz yourself, and see how many of these acronyms you know off the top of your head! 3PL3rd Party Logistics AOVAverage Order Value APIApplication Programming Interface B2BBusiness-to-Business B2CBusiness-to-Consumer B2EBusiness-to-Employee BOMBill of Materials BPABusiness Process Automation BPMBusiness Process Management CDNContent Delivery Network CMSContent Management System CODCash on Delivery CPACost Per Action CPCCost Per Click CPICost Per Impression CPMCost Per Mille CRMCustomer Relationship Management CROConversion Rate Optimization CSCCard Security Code CSEComparison Shopping Engine CSRCustomer Service Representative CSSCascading Style Sheets CTRClick Through Rate CVCCard Verification Code CVVCard Verification Value DFOData Feed Optimization DIMDimensional Weight DNSDomain Name System DOMDocument Object Model DTPDays to Purchase EAIEnterprise Application Integration EDIElectronic Data Interchange ERPEnterprise Resource Planning FAK Freight All Kinds FAQFrequently Asked Questions FTPFile Transfer Protocol FUDFear, Uncertainty and Doubt HCIHuman Computer Interaction ISPInternet Service Providers KPIKey Performance Indicator LPOLanding Page Optimization LSALatent Symantic Analysis LSILatent Symantic Indexing LTLLess Than Truckload LTVLifetime Value MMSMultimedia Messaging Service MP3MPEG-1 Audio Layer-3 MVTMultivariate Testing NLPNatural Language Processing OOSOut of Stock OPMOutsourced Program Management ORMOnline Reputation Management PCIPayment Card Industry PHPHypertext Preprocessor PIMProduct Information Management POSPoint of Sale Terminal PPCPay Per Click QSAQualified Security Assessor RDFResource Description Framework REPRobots Exclusion Protocol RFIRequest for Information RFPRequest for Proposal RFQRequest for Quotation RFTRequest for Tender RIARich Internet Application ROIReturn on Investment RSSRich Site Summary SASStatistical Analysis System SEMSearch Engine Marketing SEOSearch Engine Optimization SKUStock-keeping Unit SLAService Level Agreement SLR SMOSocial Media Optimization SMSShort Message Service SOAService Oriented Architecture SOWStatement of Work SSIServer Side Includes SSLSecure Sockets Layer TCOTotal Cost of Ownership TLDTop Level Domain TLSTransport Layer Security TOSTerms of Service TPLThird-Party Logistics UCEUnsolicited Commercial Email UGCUser Generated Content USPUnique Selling Proposition UVPUnique Value Proposition VARValue Added Reseller VATValue Added Tax VTPVisits to Purchase VTRView-Through Rate WAIWeb Accessibility Initiative WAOWeb Analytics Optimization WAPWireless Application Protocol WMLWireless Markup Language WMSWarehouse Management System W3CWorld Wide Web Consortium XMLExtensible Markup Language
  Topics: service, logistics, value, system, rate, management, ecommerce, optimization, acronyms, security, protocol, web.
• A Scientist’s Approach to Hydration—and Recurring Revenue - In this episode of Shopify Masters, John Sherwin of Hydrant shares why you can’t be a perfectionist with product launches and how to find the ideal apps for running a subscription business.More
  Topics: hydrationand, revenue, really, customers, way, value, hydration, recurring, products, youre, different, approach, product, going, scientists.
• Allbirds flotation should help the market sort the value of tech-enabled IPOs - Allbirds gave us pricing information for its IPO this week, providing another window into the world of tech-enabled valuations.
  Topics: techcrunch, week, technology, value, help, flotation, techenabled, shares, company, ipo, sort, ipos, allbirds, valuations, market, price.
• Are Stablecoin and CBDC the Future of Digital Currency? - Stablecoin and central bank digital currency may offer the benefits of buying and selling with cryptocurrencies without the worrisome price swings. Blockchain-driven transactions could benefit the ecommerce industry.
  Topics: bitcoin, value, transactions, dollar, future, exchange, currency, governments, cbdc, tether, digital, stablecoin.
• Autochek expands to North Africa after acquiring Morocco’s Kifal Auto - Digital automotive commerce company Autochek has acquired Morocco’s KIFAL Auto for an undisclosed amount, marking the entry of the vehicle marketplace into North Africa. The deal comes barely a year after Autochek bought Cheki Kenya and Cheki Uganda from Ringier One Africa Media. Prior to the September 2021 transaction, Autochek had bought Cheki’s subsidiaries in […]
  Topics: moroccos, kifal, capital, morocco, north, auto, including, techcrunch, value, autochek, expands, africa, acquiring, car.
• B2B Lessons from 2020 - Covid-19 forced all of us to change. Companies and employees who had resisted digital innovation suddenly had no choice. Some of the changes have created value and are worth keeping. Others not so much. What follows are pandemic-induced B2B changes that will likely become permanent.
  Topics: ecommerce, lessons, shifted, value, processes, digital, sales, pandemic, b2b, companies, systems.
• Charts: Most Valuable Global Brands 2021 - Since 2006 U.K.-based Kantar Group has assigned a monetary value to the world's top brands. Here's our recap of the 2021 list.
  Topics: valuable, global, apple, growing, brands, roughly, value, number, brand, charts.
• Chinese giants dominate Asia’s online grocery market - China’s two e-commerce giants are driving the most growth in Asia’s online grocery market according to a new report from international researcher IGD.
  Topics: dominate, suppliers, partnerships, growth, market, chinese, giants, retailers, online, asia, grocery, asias, value, billion.
• Community Is Key in Building a Multimillion Dollar E-commerce Company - Community-focused programming helps create a cult of loyalty for your e-commerce company.
  Topics: ecommerce, building, value, members, key, member, communities, community, business, teams, brands, companies, multimillion, company, dollar.
• Crypto-driven marketplace Zora raises $2M to build a sustainable creator economy - Dee Goens and Jacob Horne have both the exact and precisely opposite background that you’d expect to see from two people building a way for creators to build a sustainable economy for their followers to participate in. Coinbase, crypto-hack projects at university, KPMG, Merrill Lynch. But where’s the art? “Believe it or not, I used […]
  Topics: marketplace, raises, cryptodriven, value, creators, zora, price, community, market, token, economy, artists, build, sustainable, creator, way, 2m, rac, techcrunch.
• Deliverr’s nearly flat exit price isn’t as bad as it looks - If Deliverr’s final private round did not include onerous downside-protection provisions, its sale could wind up winsome for all.
  Topics: investors, techcrunch, bad, exit, value, startup, nearly, deal, set, recent, flat, looks, wouldnt, price, isnt, money, deliverrs.
• Does Free Shipping Increase Sales? - Free shipping! Shoppers love to see those two words on an online store and its products. It’s an incentive for them to complete a pending purchasing process. They go wild with excitement knowing they have one less thing to pay for. But is free shipping good for your eCommerce business? Is it profitable and does […]
  Topics: customers, change, cost, shipping, order, value, free, offer, sales, shoppers, product, does, increase.
• DoorDash to acquire food delivery company Wolt - Wolt represents DoorDash’s sixth acquisition and its second in 2021.
  Topics: delivery, doordash, acquire, growth, wolt, food, million, acquisition, techcrunch, value, orders, xu, global, company.
• E-commerce investor Upper90 raises $55M for equity investments - It might be strange to hear this from a firm that just raised a $55 million equity fund, but the team at Upper90 would like to remind you that equity isn’t the only funding that’s available. Upper90 is led by CEO Billy Libby (former head of quantitative education sales at Goldman Sachs) and Chairman Jason […]
  Topics: equity, raises, youtube, upper90, libby, whats, approach, amazon, value, techcrunch, fund, 55m, investor, ecommerce, investments.
• Email Conversion Guide, Part 2: Creating the Template - An ecommerce email template consists of multiple elements that impact clicks and purchases. This is the second installment of a 3-part series on factors that influence conversions from email marketing. "Part 1: Database Cleanup," we published last month.
  Topics: test, conversion, images, template, conversions, creating, responsive, email, guide, segment, value, templates, tend.
• End-to-end operators are the next generation of consumer business - These businesses are fundamentally reimagining their product experience by owning the entire value chain from end to end, thereby creating a step-functionally better experience for consumers.
  Topics: experience, value, better, supply, consumer, consumers, business, operators, product, endtoend, generation, techcrunch, companies, service.
• Eric Hippeau discusses D2C growth, brand value and advice for early-stage founders - Eric Hippeau is the founding partner at Lerer Hippeau Ventures, whose portfolio companies include the likes of Axios, BuzzFeed, Casper, Warby Parker, Allbirds, DocSend, Fundera, Everlane, Giphy, Genius and the recently acquired fitness company Mirror. It would not be an overstatement to say that Hippeau is well-positioned to discuss startups across a wide spectrum of […]
  Topics: startups, founders, way, eric, earlystage, build, brand, youre, growth, hippeau, techcrunch, value, discusses, resources, terms, perfect, timing, d2c.
• Everything You Need to Know About Employer Branding - When a job seeker begins their search, their queries might look like this: "Top companies to work for in 2019" or, alternatively, "Top companies in X industry."
  Topics: know, culture, need, employer, job, brand, employees, value, work, page, company, branding.
• Fashion platform Miinto receives €12 million - Miinto, an ecommerce fashion platform from Denmark, has received over 130 million Swedish kronor (12.2 million euros) from both existing and new investors. The company announced the news together with the fact that sales increased significantly. Miinto still isn’t profitable, though. Miinto was founded in 2009 and currently operates in… Continue reading
  Topics: money, miinto, retail, platform, fashion, value, sales, million, receives, euros, great.
• Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur - Wil Yeung is a successful YouTube chef with a cookbook, a sushi class, and a legion of followers. But his path has had more than one unexpected twist. This is the story of a violin flipper, music school owner, wedding photographer, commercial videographer, documentarian, coconut milk maker, salt wholesaler, real estate investor, and foodie turned YouTube celeb. Find out how Wil built a successful career as a serial entrepreneur.More
  Topics: content, life, noodles, im, work, youtube, serial, channel, slurping, success, value, wil, flipping, business, violins, entrepreneur.
• Food-delivery profits remain elusive - The value of delivery giants around the world is in decline. Given all that, you might expect that investors would curtail wagers. And yet.
  Topics: fooddelivery, investors, profits, seen, eat, exchange, value, delivery, elusive, growth, techcrunch, remain, share, company.
• Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer era - “In general, the consumer has proven to be more resilient than I would have thought,” said Kirsten Green, founder of Forerunner Ventures, which has investments in breakout D2C stars like Glossier, Hims and Bonobos. She joined us for an Extra Crunch Live conversation to help us better understand buying habits in the COVID-19 era. With […]
  Topics: era, ways, uncertainty, wrongher, work, value, consumer, understand, covid19, forerunner, techcrunch, worstcase, demystifies, ventures, kirsten, green, topline.
• How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level - If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as "very important." So, if you want your business to succeed you must make sure your customers do, too.
  Topics: attract, customers, phone, level, benefit, segmentation, campaigns, ford, value, airbnb, marketing, customer, different.
• How Conversion Data Improves Google Ads Automation - For years Google Ads has migrated to automated, machine-learning ad management. But the performance of those automated campaigns is only as good as the conversion data. We explain.
  Topics: conversion, clicks, data, ad, improves, credit, enhanced, value, automation, ads, google, conversions, click.
• How Ecommerce Companies Can Grow During a Recession - Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it's using the right strategies.
  Topics: ecommerce, customers, grow, products, marketing, companies, brand, recession, value, reduce, brands, overhead.
• How HubSpot Uses Long-Form Video to Build a Brand - Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI.
  Topics: hubspot, marketing, videos, youtube, uses, audience, content, longform, video, brand, help, build, value.
• How Offering Bundles Doubled Lume Cube's Average Order Value - As content captured by smartphones and GoPros took over the internet, Riley Stricklin noticed how poor lighting could really impact the quality of photos and videos. Riley and Mornee Sherry launched Lume Cube to solve the problem by creating lighting attachments for cameras and computers. In this episode of Shopify Masters, we chat with Riley about launching on Kickstarter, searching for manufacturing partners, and increasing margins by transitioning from wholesale to direct to consumer.More
  Topics: market, offering, really, going, product, value, business, order, doubled, bundles, marketing, light, retail, lume, lot, gopro, average, cubes.
• How To Calculate CAGR in Excel - Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period.
  Topics: calculate, cell, formula, equation, sample, excel, using, cagr, value, rate.
• How True Value improved online conversions with 360º images - This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.
  Topics: improved, digital, conversions, customers, 360º, marketing, images, online, customer, true, value, content, example, 360degree.
• How social commerce is bridging Southeast Asia’s infrastructure gaps - Today social networks are more powerful than ever, and startups and corporations are innovating new commerce models that leverage the greater reach available to us.
  Topics: infrastructure, community, value, today, southeast, gaps, life, asias, networks, commerce, techcrunch, bridging, billion, tier, social.
• How to Build Backlinks: 10 Ways to Get Backlinks to Your Store - Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic.
  Topics: value, ways, websites, store, build, links, search, backlinks, link, content, post, website, backlink.
• How to Build an Online Community of Like-Minded Entrepreneurs - Four easy ways to amplify your impact.
  Topics: members, entrepreneurs, facebook, group, online, share, build, value, likeminded, marketing, community, tips.
• How to Craft Brand Messaging Your Target Audience Will Love - As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.
  Topics: relate, personality, audience, craft, message, value, brand, identity, messaging, target, taco, love.
• How to Craft a Successful Customer-Centric Marketing Strategy - When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series "The Legend of Zelda."
  Topics: social, customer, value, website, successful, ocarinas, craft, customers, company, customercentric, strategy, marketing, starbucks.
• How to Find and Remove Duplicates in Excel - "I've never been a natural, all I do is try, try, try."
  Topics: sheet, duplicates, excel, data, value, remove, duplicate, column, count, highlight.
• How to Track Profit from Products, Customers - Unit economics provides ecommerce and omnichannel retailers with foundational intelligence that can identify break-even points and long-term sustainability. As the name implies, unit economics focuses on the value a single "unit" represents for the business. This unit can either be a product or a customer. Each of these reveals different, actionable information.
  Topics: cohort, profit, track, clv, product, customers, customer, value, unit, products, average, margin, purchase.
• How to Use Excel Like a Pro: 19 Easy Excel Tips, Tricks, & Shortcuts - Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically.
  Topics: cells, sheet, data, tips, cell, excel, pro, easy, column, columns, value, formula, tricks, example, shortcuts.
• How to Use the If Function in Google Sheets - One of the most valuable functions in Google Sheets is the "IF" functions.
  Topics: profit, google, return, function, true, denote, formula, value, sheets, store.
• How to Use the Weighted Average Formula in Excel - When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance.  
  Topics: weighted, weight, value, values, data, sumproduct, excel, x, average, calculate, formula.
• How to Write a Great Value Proposition [5 Top Examples + Template] - Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
  Topics: examples, proposition, products, customers, business, help, product, youll, template, customer, service, write, great, value.
• How to convert customers with subscription pricing - While the customer dynamic has changed over the last 20 years, it's actually gotten easier to convert and retain customers through the subscription funnel.
  Topics: convert, techcrunch, software, pricing, usage, track, customer, customers, work, value, product, subscription.
• How to create content that matters: 3 key actions from Taylor Coil of Tortuga - As retail marketers you want any content you produce to reach as many customers as possible; you also want to be showcasing the brand identity via the creative editorial pieces you send out or have on your site. While this may look amazing in their inbox, it’s important to ask -  is your content offering helpful to customers? Taylor, Marketing Director of Tortuga noticed a trend within content marketing that is halting retailers from making impactful content. We've taken her 3 key actions, as shared during her keynote, on how to create content that matters. “Every piece of content you put out should be a tool to help” - Taylor Coil, Marketing Director at Tortuga 
  Topics: matters, marketing, actions, customers, marketers, value, brand, coil, tool, content, retail, way, create, tortuga, key, taylor, think.
• How-To: Conditional Formatting Based on Another Cell in Google Sheets - Conditional formatting is a feature in Google Sheets in which a cell is formatted in a particular way when certain conditions are met. The formatting can include highlighting, bolding, italicizing – just about any visual changes to the cell.
  Topics: conditional, format, select, sheets, cell, google, formula, rule, howto, based, formatting, click, value.
• HubSpot Ran A Co-marketing Campaign: Here's What We Learned - Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products.
  Topics: value, campaign, partners, audiences, partner, ran, academy, heres, lessons, content, learned, hubspot, team, comarketing, lesson.
• Influencer Marketing Part 6: Pitching - Prospective influencers likely know little about your company or its products. They're not necessarily interested in promoting. You have to pitch them. Welcome to "Part 6" of my influencer marketing series.
  Topics: value, pitch, work, need, prospective, influencers, marketing, typically, youve, pitching, offer, influencer.
• Is Blogging Too Saturated? Here’s How To Avoid Failure - Want to start a blog but worried that blogging is an oversaturated market? You may be wondering how your blog will stand out amongst numerous ones in the same industry.
  Topics: failure, saturated, blog, specific, blogs, market, audience, keywords, avoid, value, heres, blogging, keyword, content.
• Jumia reports 30% growth in value of goods sold on its platform during Black Friday season this year - E-commerce in Africa is growing fast and its potential remains enormous as more people get connected to the internet. Across sub-Saharan Africa 303 million people, about 28% of the population, are connected to the mobile internet, according to the 2021 GSMA mobile economy report, and this number is expected to rise to 40% in three […]
  Topics: goods, sold, reports, percentage, online, black, season, ecommerce, points, million, jumia, africa, number, growth, value, platform, techcrunch.
• Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours) - In the retail marketing toolkit, loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.More
  Topics: programs, innovative, coming, program, customer, loyalty, value, points, brand, products, customers, rewards, start.
• Kenya’s Twiga raises $50M to scale food solutions across Africa - Years ago, Americans spent most of their disposable income on food, but consistent investment in retail infrastructure has changed that. Now, they only spend 6% of their household income on food and beverages. Africa still battles with this, and it is not hard to see why. The continent’s retail markets are highly fragmented and mostly made […]
  Topics: africa, million, solutions, concept, twigas, raises, kenyas, scale, njonjo, traceability, company, techcrunch, value, 50m, food, chains, twiga.
• Latin America’s second wave of digital transformation - Over the past year, Latin America has been covered heavily in the international news as the COVID-19 pandemic led many to question our endurance in the face of a crisis.
  Topics: tech, unicorns, insurance, digital, techcrunch, company, pandemic, second, latin, transformation, wave, value, americas, companies, regions.
• Lead Magnet Ideas for Your Online Store: How to Make & Execute Them - A lead magnet helps to accelerate the growth of your email list. Check out this post for lead magnet ideas no matter what industry you're in!
  Topics: email, youre, free, lead, value, execute, visitors, ideas, audience, online, magnet, store, come.
• My Top 6 Conversion Tactics for 2021 - Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below.
  Topics: value, ways, pay, tactics, consumers, shoppers, purchases, stores, pricing, products, conversion.
• Nexi acquires SIA - Nexi, the biggest payments processor in Italy, has agreed to acquire fintech rival SIA for about 4.6 billion euros. The combined company will be one of Europe’s biggest payments companies. The deal, all shares, gives Nexi a 70 percent stake in the combined company, which enters Italy’s top 10 of… Continue reading
  Topics: payments, nexi, million, italian, leading, joint, sia, company, acquires, value, number, billion.
• Nine Ways to Increase Your Average Order Value - Watch your profits soar! Nine quick, proven ways to increase your average order value. Make more money without gimmicks or a single new marketing campaign.
  Topics: products, sell, increase, value, proven, order, quick, higher, ways, offer, average, customers, product.
• Ocurate raises $3.5M to show customer lifetime value for B2C companies - Ocurate believes lifetime value is a better prediction of how much profit a customer will bring to the company.
  Topics: value, customer, round, techcrunch, customers, ocurate, data, clients, raises, lifetime, companies, 35m, b2c, company, konitzer.
• Online marketplace Tiki wins US$130 million funding - Vietnamese online marketplace Tiki has successfully raised US$130 million in its latest funding round led by Northstar Group.
  Topics: marketplace, value, online, company, million, funding, wins, vietnams, us130, investment, northstar, vietnamese, tiki.
• Over 500 million ecommerce users in Europe in 2021 - Ecommerce in Europe is set to cross a major milestone in 2021, as the number of ecommerce users will probably pass 500 million. The penetration rate is also projected to reach almost 60 percent. Ecommerce in Europe is becoming more and more popular across the continent and the rest of… Continue reading
  Topics: users, expected, payment, commerce, europe, million, rate, online, euros, value, reach, ecommerce.
• PayPal raises fees between UK and Europe - PayPal will raise the fees for payments between businesses in the United Kingdom and those in Europe. The reason for this price increase is Brexit. With the UK no longer being part of the European Economic Area, PayPal’s costs are higher than usual. The European Economic Area consists of all… Continue reading
  Topics: businesses, unwelcome, united, uk, rise, paypal, value, small, fees, raises, payments, europe, european, paypals.
• Permalinks: What They Are & How to Structure Them for Max SEO Value - What comes to mind when you think of SEO?
  Topics: value, option, max, post, permalink, create, youre, permalinks, posts, structure, slug, seo, wordpress.
• Predicting the next wave of Southeast Asia tech giants - Despite the impressive growth and stellar companies grabbing headlines and tons of capital, Southeast Asia is only just entering the next phase of development.
  Topics: techcrunch, ecommerce, asian, tech, value, success, companies, wave, giants, asia, predicting, unicorn, billion, southeast.
• Privacy Concerns Will Increase the Value of Content Marketing - Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.
  Topics: concerns, marketing, market, ios, audience, content, increase, value, app, information, facebook, privacy, identity.
• Rethinking Acquisition: How to Market a Product to Your Existing Customers - There are tons of marketing tactics out there. But an eclectic mix of tactics, no matter how creative, doesn’t make for a compelling marketing strategy. We dive into how to effectively market your product by increasing retention, average order value, and customer acquisition.More
  Topics: free, existing, email, product, rethinking, customers, order, marketing, acquisition, offer, value, market, purchase, customer.
• Starry’s SPAC part of Chet Kanojia’s mission to shake up broadband - The internet service provider’s approach involves beaming broadband speed internet through the air using millimeter waves.
  Topics: chet, way, kanojias, starry, company, firstmark, starrys, techcrunch, kanojia, mission, value, broadband, internet, spac, public, shake, going.
• Supply.co Founder: Day of Reckoning Is Coming for DTC Brands - Patrick Coddou launched Supply.co with his wife, Jennifer, in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value or paying more to acquire a customer than he can recoup on the initial purchase.
  Topics: value, thats, founder, business, lot, brands, reckoning, customers, run, lifetime, coming, customer, dtc, day, dont, supplyco, profitable.
• TechCrunch+ roundup: BNPL competition heats up, Bowery Farming TC-1, Silicon Valley dreams - Is Southeast Asia about to hit an inflection point for tech startups? Four hundred million people in the region already use the internet, but by year’s end, one estimate suggests that 80% of the population over the age of 15 in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will be digital consumers. “As per […]
  Topics: silicon, valley, value, saas, heats, bowery, companies, companys, dreams, competition, roundup, deck, techcrunch, startups, farming, tc1, pitch, tech.
• The 8 Benefits of SEO for Ecommerce - Ecommerce businesses live and die by their ability to attract new customers. In the race to increase revenue, traffic from organic search can be essential. Here’s why.
  Topics: content, value, ecommerce, benefits, seo, site, awareness, shoppers, search, organic, ties, click.
• The Beginner's Guide to Brand Pillars - Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality.
  Topics: experience, pillars, purpose, company, personality, customers, guide, value, pillar, beginners, values, brand.
• The Five Types of Utility in Marketing - How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business?
  Topics: companies, products, specific, value, consumers, spend, marketing, types, utility, consumer.
• The History of Commerce: From the Silk Road to Modern Ecommerce - The history of commerce is, in many ways, a history of the world. Commerce and international trade shaped — and were…
  Topics: value, goods, east, online, silk, bc, indepth, trade, gold, history, commerce, ecommerce, currency.
• The Importance of Shipment Insurance During the 2020 Holiday Shopping Season - Butterflies. We all know that feeling. The swirly, gooey, fluttery feeling that tumbles in our stomachs when something exciting is…
  Topics: value, brands, cost, customer, brand, reasons, customers, package, shipping, need, holiday, insurance.
• The Value of Personalized Marketing for Ecommerce - A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could experience in a brick-and-mortar retail store. It is easy to recognize a genuinely good customer experience when you have it.
  Topics: experience, ecommerce, customers, store, marketing, personalized, customer, hobbs, associate, conversation, meditation, value.
• To be frank, I do not know how to value Honest Company - Is this a company going public while markets are hot so it can try to limp across the finish line? Or is Honest something honestly more exciting?
  Topics: companys, honest, ipo, shares, range, company, share, value, worth, private, billion, techcrunch, know, frank.
• UK delivery platform Sorted hits £1 billion milestone - Sorted, a delivery software startup from the United Kingdom, has reached a nice milestone. The value of goods it has shipped to date has reached the 1 billion pounds mark. All in all, it was a great year for the startup, which saw its client base increase by 200 percent.… Continue reading
  Topics: uk, clients, milestone, delivery, hits, value, startup, data, platform, asos, united, software, sorted, billion.
• UK’s Selina Finance raises $53M for its SMB loans platform based on home equity - When you need a loan, the cost and speed of getting it can be as critical to get right as the financing itself, a principle that might be even more relevant today in our shaky pandemic-hit economy than ever before. Today, a company that proposes to cut both the time and price for securing financing, […]
  Topics: value, platform, finance, smb, loan, based, process, capital, million, business, property, raises, techcrunch, loans, uks, equity, selina, today.
• Using an Ebook for B2B Lead Generation - Trading an ebook for a prospect's contact information is among the purest forms of content marketing. It's an effective way for B2B sellers to find their next customer. B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public.
  Topics: using, email, affirms, affirm, value, marketing, generation, lead, content, customer, b2b, capture, ebook.
• Waterfall Charts: The Marketing Graph You Need to Hit Your Goals - Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.
  Topics: choose, goals, data, graph, marketing, hit, charts, values, chart, traffic, value, youll, waterfall, need, create.
• What Gives NFT Value? - With iconic internet moments, popular memes, and captivating artwork being turned into high-value digital assets, you may have heard a lot of buzz about NFTs. How could you not? From reputable news outlets to famous celebrities, everyone is either talking… Continue reading What Gives NFT Value?
  Topics: nft, digital, nfts, assets, content, gives, blockchain, price, asset, realworld, value.
• What to make of Deliveroo’s rough IPO debut - Deliveroops. After a lackluster IPO pricing run, shares of Deliveroo are lower today, marking a disappointing debut for the hot delivery company. A good question to ask at this juncture is why Deliveroo struggled with its IPO during a historically strong moment for tech flotations. The European unicorn listed on the London Stock Exchange, however, […]
  Topics: exchange, rough, revenue, value, deliveroos, debut, deliveroo, european, public, question, techcrunch, really, ipo.
• What's Attention Marketing, & Should You Use It? - Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades? It might not be surprising to hear, but overall our collective attention span has been narrowing. You might be wondering, "What does this mean for marketers?"
  Topics: audiences, assets, marketing, attention, content, media, audience, grab, seconds, value, whats.
• What's a Value Proposition? It's What Your Business Does Better Than Anyone Else - Why do your customers buy from you? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.More
  Topics: category, example, way, propositions, products, product, proposition, whats, company, customers, better, does, business, value.
• When to Consider Ecommerce Shipping Insurance - High-end products, high volume, and quality customer service are among the reasons for considering shipping insurance for ecommerce. Shipping insurance can protect businesses from costs associated with damaged, stolen, and lost packages.
  Topics: insurance, shipping, value, protection, lost, ups, damaged, packages, ecommerce, declared, consider.
• Why Every Company Needs an Operating Model [+ Steps to Build One] - If you are running a business, odds are, you’ve already figured out your business model.
  Topics: need, strategy, build, steps, systems, key, value, roles, operating, business, company, needs, model.
• Why Every Company Needs to Know Its Core Competencies - Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers.
  Topics: brand, company, know, competencies, value, needs, product, competitors, proposition, products, youre, core, marketing.
• Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience - In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook.
  Topics: value, members, facebook, impacted, group, marketer, developed, groups, audience, content, create, private, hubspot, team, social.
• Will ‘Irrational’ Start-up Valuations Continue? - Even before the Covid-19 pandemic, IPOs for many start-ups with supposedly bright futures crashed when they entered the public market. Some didn’t even make it that far, canceling in 2019 their public offerings. A disturbing gap between the private and public valuations of venture-capital-funded start-ups has emerged. This divergence will likely continue as many start-ups are remaining private for longer periods of time.
  Topics: startup, companies, value, private, continue, share, irrational, billion, company, valuations, valuation, public, market, startups.
• eBay names Walmart exec Jamie Iannone CEO - Half a year after Devin Wenig stepped down as CEO, eBay is finally ready to name a permanent replacement. Following an appointment from the company’s board of directors, Jamie Iannone will step into the role as head of the company, effective April 27. The executive was also elected to eBay’s board. Most recently, Iannone served […]
  Topics: ebays, ceo, recently, names, jamie, walmart, value, shareholder, companys, pressing, ebay, online, company, techcrunch, exec, iannone.
• ‘Assisted Conversions’ in Google Analytics Are Attribution Gold - Google Analytics "Assisted Conversions" reports are hidden attribution gold deep in the platform's conversion analysis tools. While most Analytics reports show the immediate source ("last click") of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions.
  Topics: gold, conversions, conversion, assisted, click, value, direct, analytics, channel, attribution, channels, interaction, google.