Top 2020 resources on value

Best value resource in 2020.
Learn more about value to improve your e-commerce strategy.

• 10 Best Value Proposition Examples (and How to Create a Good One) - Consumerism in 2019 and beyond is serious business. Shoppers are inundated with options, which means competition among businesses can get pretty fierce. According to research, you only have 15 seconds to wow a new website visitor before they potentially lose interest and leave. That’s why your value proposition is so […]
  Topics: benefits, proposition, good, examples, company, best, scroll, help, value, youre, create, customers, website, business.
• 10 Ways to Increase Average Order Value in 2020 - The key benefit of increasing average order value is that you make more money from each transaction. Thus, making your store more profitable. Often, when a customer shops online, they’ll only buy exactly what they’re looking for. However, with some of the average order value strategies that we’ll share in […]
  Topics: order, free, gift, example, customers, ways, value, increase, help, average, customer.
• 15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time - For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall over and over again. You're manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, "There has to be a better way to do this." Truth be told, there is -- you just don't know it yet.
  Topics: formula, formulas, cells, youre, excel, example, shortcuts, value, enter, column, values, tricks, save, keyboard, cell, thatll, lots.
• 15 Sports and Outdoor Brands with Action-Packed Ecommerce Site Designs - Professional snowboarder Travis Rice once said, “I wouldn’t even call snowboarding a sport. For me it’s just a way of…
  Topics: value, ecommerce, actionpacked, experience, community, customer, product, brand, designs, content, examples, site, customers, outdoor, way.
• 2019 Partner Award Winners: Magento Technology Partners - Drumroll, please…
  Topics: exceptional, value, customers, magento, partners, award, winners, technology, awardwinner, partner, goes.
• 3 Ways to Sell Your Services Virtually Right Now With No Upfront Costs - Pivot your offerings and add value now to drum up cash.
  Topics: members, costs, help, upfront, business, support, ways, virtually, right, value, program, group, product, virtual, sell, services, live.
• 4 Ways Small Businesses Can Optimize Their Magento 2 Store After Launch - You’ve launched your new Magento 2 store. Now what? 
  Topics: ways, search, relevant, product, value, optimize, store, businesses, small, content, share, mw2, reviews, magento, customer, launch.
• 5 Effective Ways to Increase the Average Order Value of Your Online Store - Looking for cost-effective ways to earn more revenue for your online store? Check out these five ideas to increase average order value—and the Shopify apps to help you execute.More
  Topics: ways, product, value, effective, customer, order, customers, average, increase, products, loyalty, online, store.
• 5 Tips for Better Content Marketing in 2019 - Content marketing has to provide real value, something that pierces all of the noise of social media and advertising. What follows are five tips that start with value. If embraced, these could make your content marketing efforts more successful in the coming year
  Topics: audience, web, content, better, guitar, customers, seo, help, value, video, marketing, tips.
• 6 Instagram Managers Share Their Trade Secrets - The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I'm definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that's also helpful and entertaining. However, as a marketer, nailing Instagram isn't as easy as waking up and being inspired.
  Topics: posts, audience, share, hubspot, trade, managers, visual, test, secrets, social, instagram, value, media.
• 7 Ways to Integrate SEO with IT - Search engine optimization relies heavily on support from information technology personnel. Improving relationships and processes between the SEO and IT teams greases the skids so that support is in place before a critical need arises.
  Topics: youre, teams, request, project, meeting, value, seo, youll, projects, ways, team, integrate.
• Alibaba has filed for Hong Kong IPO – sources - Alibaba Group has secretly filed for a Hong Kong IPO, most likely in the third quarter.
  Topics: kong, york, hong, us20, filed, listing, capital, ipo, value, sources, war, billion, alibaba.
• Amazon named most valuable brand - E-commerce giant Amazon has clinched the top spot in the world’s most valuable brand ranking.
  Topics: places, billion, ranking, brand, value, cent, amazon, named, zs, number, spot, valuable.
• BlueHost Ecommerce Hosting Review 2019 - As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your… Continue reading BlueHost Ecommerce Hosting Review 2019
  Topics: domain, bluehost, hosting, review, value, ecommerce, best, unlimited, plans, free, plan, site.
• Branding Is the Key to More Ecommerce Sales - Positive branding is key for any business. It takes a lot of work over time, but the benefits make it worthwhile.  The products you sell, interactions with shoppers, transparency — all impact branding.
  Topics: value, sales, work, customers, content, sell, shoppers, branding, product, products, ecommerce, key, photos.
• Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram - Instagram officially has one billion monthly active users -- and 80% of those users follow a business. Your business isn't on Instagram? Well, chances are good that your customer is. So it might be time to start 'doing it for the 'gram'.
  Topics: hot, building, audience, media, value, feel, forget, friends, hubspots, social, brand, content, tips, managers, instagram, build, feels.
• Building an Ecommerce Business, Part 17: Growing a Community - An engaged, passionate community around an ecommerce business can drive referrals, loyalty, and repeat sales. But developing that community is not always easy. This is episode 17 in my series on building an ecommerce business from the ground up. For this installment, I spoke with Andrew Youderian, the founder of EcommerceFuel, a popular community of ecommerce merchants.
  Topics: value, merchants, ecommercefuel, building, members, growing, private, community, ecommerce, started, business.
• Calculating sales efficiency in a startup: The magic number that will help you scale - Sales efficiency is the best way to understand the economics of a business. It answers whether a business can ever scale. The harsh truth is, if it can't scale, investors won’t be interested...
  Topics: cac, calculating, customer, business, scale, startup, techcrunch, sales, help, efficiency, trying, magic, saas, measure, number, value.
• Campbell’s Soup Speaks to the ’50s Housewife - Photo: Bamboo Trading Campbell’s 1948 magazine campaign clearly has one audience in mind: wives and mothers, or female homemakers. The…
  Topics: product, campbells, woman, wrapped, women, holiday, mother, 50s, wives, value, advertisement, soup, speaks, campaign, housewife.
• Chinese giants dominate Asia’s online grocery market - China’s two e-commerce giants are driving the most growth in Asia’s online grocery market according to a new report from international researcher IGD.
  Topics: dominate, suppliers, partnerships, growth, market, chinese, giants, retailers, online, asia, grocery, asias, value, billion.
• Cross-border Ecommerce Logistics: Preparing Your Business for International Success - According to PPRO, global ecommerce is increasing annually at a rate of 14%. Shipping internationally sounds complex and intimidating, and…
  Topics: international, customs, ecommerce, value, success, logistics, shipping, duties, goods, taxes, shipment, preparing, delivery, duty.
• Curb Your Enthusiasm: One Entrepreneur's Take on the Value of Pessimism - When Gamal Codner grew out his beard, he noticed how there were no grooming products designed for men of color, so he launched Fresh Heritage to address this need. In this episode of Shopify Masters, Gamal Codner shares how he validated his business idea, scaled his business, and the importance of mentorship. More
  Topics: entrepreneurs, think, youre, curb, know, yeah, enthusiasm, value, problem, dont, really, way, thats, product, pessimism.
• Customer Retention Should be Ecommerce Marketing Priority #1: The Why, The How and The Return - Did you know that customers who stick with your brand over time will spend 67% more than new customers? While…
  Topics: retention, making, best, value, brand, priority, customers, way, customer, experience, need, marketers.
• Decision Trees: The Simple Tool That'll Make You a Radically Better Decision Maker - When faced with an important decision, there are a variety of informal methods you can use to visualize various outcomes and choose an action -- perhaps you talk it out with a colleague, make a pros and cons list, or investigate what other leaders have done in similar situations.
  Topics: trees, maker, simple, better, facebook, instagram, potential, thatll, versus, example, action, tool, value, risk, tree, radically, decision.
• Does Free Shipping Increase Sales? - Free shipping! Shoppers love to see those two words on an online store and its products. It’s an incentive for them to complete a pending purchasing process. They go wild with excitement knowing they have one less thing to pay for. But is free shipping good for your eCommerce business? Is it profitable and does […]
  Topics: customers, change, cost, shipping, order, value, free, offer, sales, shoppers, product, does, increase.
• Driving loyalty throughout the customer journey: A guest post from LoyaltyLion -  This post is a guest feature from Mollie Woolnough-Rai, Content Executive on the LoyaltyLion team. This blogpost will look at the three important steps required to make sure that you are truly personalising the customer journey and encouraging loyalty amongst your shoppers.    A few weeks ago, the LoyaltyLion team was lucky enough to co-host a breakfast session with Ometria and a collection of interesting ecommerce merchants. And from what we’ve learned, we’re here to tell you everything we learned about driving loyalty throughout the customer journey.
  Topics: customer, email, loyaltylion, online, value, post, customers, purchase, products, driving, loyalty, program, journey, guest.
• EBay announces plans for new strategic initiatives under pressure from investors - In January, eBay received a strongly worded letter from activist investors Elliott Management, outlining a way forward for the company that Elliott saw as floundering. Two weeks ago, the company announced it was restructuring operations and laying off some of its workers. Today, the company announced further steps toward reorganizing, much of which sounds straight […]
  Topics: plans, management, company, stubhub, value, today, elliott, investors, pressure, marketplace, announces, ebay, announced, review, initiatives, strategic.
• Ecommerce in Switzerland increasingly influenced by foreign retailers - Ecommerce in Switzerland gets more and more influenced by foreign online retailers. Last year, the total order value at foreign ecommerce websites in Switzerland has grown over twice as much as the value of domestic retailers. This is one of the key conclusions from the ‘E-Commerce Report Schweiz‘, by Datatrans Continue reading
  Topics: switzerland, influenced, foreign, increasingly, retailers, twice, international, value, ecommerce, swiss, market, online.
• Everything You Need to Know About Employer Branding - When a job seeker begins their search, their queries might look like this: "Top companies to work for in 2019" or, alternatively, "Top companies in X industry."
  Topics: know, culture, need, employer, job, brand, employees, value, work, page, company, branding.
• Ezbuy Pakistan response ‘overwhelming’ since launch - Ezbuy Pakistan is already the nation’s largest e-commerce site, offering 3 million products.
  Topics: local, value, singapore, overwhelming, shipped, suppliers, response, launch, site, products, pakistani, ezbuy, pakistan.
• Facebook announces Libra cryptocurrency: All you need to know - Facebook has finally revealed the details of its cryptocurrency, Libra, which will let you buy things or send money to people with nearly zero fees. You’ll pseudonymously buy or cash out your Libra online or at local exchange points like grocery stores, and spend it using interoperable third-party wallet apps or Facebook’s own Calibra wallet […]
  Topics: facebook, association, currency, members, blockchain, value, libra, money, need, techcrunch, users, calibra, know, cryptocurrency, announces.
• Fashion platform Miinto receives €12 million - Miinto, an ecommerce fashion platform from Denmark, has received over 130 million Swedish kronor (12.2 million euros) from both existing and new investors. The company announced the news together with the fact that sales increased significantly. Miinto still isn’t profitable, though. Miinto was founded in 2009 and currently operates in… Continue reading
  Topics: money, miinto, retail, platform, fashion, value, sales, million, receives, euros, great.
• Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer era - “In general, the consumer has proven to be more resilient than I would have thought,” said Kirsten Green, founder of Forerunner Ventures, which has investments in breakout D2C stars like Glossier, Hims and Bonobos. She joined us for an Extra Crunch Live conversation to help us better understand buying habits in the COVID-19 era. With […]
  Topics: era, ways, uncertainty, wrongher, work, value, consumer, understand, covid19, forerunner, techcrunch, worstcase, demystifies, ventures, kirsten, green, topline.
• Getting beyond the first date: 4 core elements to get customers committed to your brand - As a retailer you often find yourself focusing on acquisition. And why wouldn’t you? Your customers are what make the success of the brand (the more the better, right?). But with brands spending so much of their resources focusing on getting customers in, they often lose focus when it comes to keeping them around. Repeat customers are essential for growth; this is because repeat purchase is more predictable and help boost return of investment. The study of this brand loyal customer relationship often borrows from what we understand about our own relationships. Brands and consumers enter real, long-lasting relationships with each other, which need to be reciprocal and consistent in communication and value to survive. For a marketer, there are so many solution options available, each promising to help secure customers and ensure their loyalty. And while they may work great individually having a series of platforms that don’t not talk to one another when ‘bolted’ together is far from ideal. This means that data is siloed and has to be interpreted by either an agency or by an in-house data analyst (and considering everyone is time poor, both options are not only time-consuming and reliant on other people, when you have tight deadlines, but can be very expensive). This also may require batch work and often means the transitional period between first post-purchase and second purchase campaigns is so long that it allows for the customer to become disengaged. This leads to a lack of efficiency and limitations in, not only how you hit your target but also how you win over new customers and keep them loyal.
  Topics: date, resources, core, customers, brand, value, loyalty, content, elements, getting, second, customer, committed, relationship, marketing.
• Global Fashion Group plans to raise €300M in Frankfurt IPO - The ongoing evolution of the startup factory known as Rocket Internet continues apace. Today, the Global Fashion Group, which is made up of a number of regional e-commerce fashion commerce sites — operating under the names Zalora, Dafiti, The Iconic and La Moda — originally incubated in the Berlin outfit, announced that it is planning a public listing […]
  Topics: techcrunch, raise, 300m, group, frankfurt, ipo, million, billion, growth, ecommerce, plans, gfg, markets, fashion, value, brands, operating, global.
• Here's Exactly How We Got 105k+ People Using Our Chatbot - It’s not impossible for humans and even a lot of software to do exactly what chatbots do.
  Topics: 105k, using, value, exactly, chatbot, users, bot, heres, app, chatbots, right, data, apps, dont.
• How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level - If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important." We can compare that to companies with decreasing revenue where only 49% believe it's important. So, if you want your business to succeed you must make sure your customers do, too.
  Topics: ford, customers, level, marketing, campaigns, customer, target, phone, value, segmentation, benefit, airbnb.
• How Ecommerce Companies Can Grow During a Recession - Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it's using the right strategies.
  Topics: ecommerce, customers, grow, products, marketing, companies, brand, recession, value, reduce, brands, overhead.
• How Emma Bridgewater saves its most loyal customers from slipping away - Pottery brand Emma Bridgewater, with its various collections and customisable items, has established itself as a firm favourite amongst customers who want personalised and beautiful crockery to adorn their homes or gift to friends.  Based at the same location, Stoke, since its conception in 1985, Emma Bridgewater adds a special touch as a gift or purchase for its shoppers. With more customers on-the-go and its expansion into water bottles and seasonal gifts, the pottery brand is a long-lasting purchase in an age of multiple choice.  Customers want to know that their decision to remain shopping with you, when they have a myriad of choices, is being recognised and appreciated. Emma Bridgewater recognised that it needed to make its most loyal shoppers, dubbed by the brand as “collectors”, feel valued and important to save them from lapsing. But limited by an ill-fitting ESP and inability to deep-dive and gain insight to recognise its high value shoppers, Emma Bridgewater called upon Ometria.
  Topics: shoppers, feel, email, saves, emma, customer, brand, value, loyal, bridgewater, purchase, away, slipping, customers.
• How HubSpot Uses Long-Form Video to Build a Brand - Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI.
  Topics: hubspot, marketing, videos, youtube, uses, audience, content, longform, video, brand, help, build, value.
• How True Value improved online conversions with 360º images - This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.
  Topics: improved, digital, conversions, customers, 360º, marketing, images, online, customer, true, value, content, example, 360degree.
• How to Build Backlinks: 10 Ways to Get Backlinks to Your Store - Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic.
  Topics: value, ways, websites, store, build, links, search, backlinks, link, content, post, website, backlink.
• How to Build an Online Community of Like-Minded Entrepreneurs - Four easy ways to amplify your impact.
  Topics: members, entrepreneurs, facebook, group, online, share, build, value, likeminded, marketing, community, tips.
• How to Craft Brand Messaging Your Target Audience Will Love - As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.
  Topics: relate, personality, audience, craft, message, value, brand, identity, messaging, target, taco, love.
• How to Increase Average Order Value: 12 Ways to Make More Sales - What's your Average Order Value? Don't know? Learn how to calculate it here and 12 different tactics you can use to improve it!
  Topics: shipping, average, customers, store, product, order, revenue, increase, products, ways, sales, value.
• How to Measure Customer Acquisition Cost - How does an ecommerce company decide which marketing tactics work the best? Customer acquisition cost helps to answer this question. CAC is a key performance indicator for ecommerce marketing. It estimates how much to invest to attract one new customer.
  Topics: measure, advertising, marketing, ecommerce, example, average, campaign, value, cost, cac, acquisition, business, customer.
• How to Offer Free Shipping & How to Calculate Your Free Shipping Threshold - Check out the various free shipping options you can use for your online store and how you can increase your sales enough to offset the cost of it.
  Topics: value, free, calculating, customers, average, threshold, shipping, policy, order, offer, youll.
• How to Use Excel: 18 Simple Excel Tips, Tricks, and Shortcuts - Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it.
  Topics: example, column, youre, sheet, shortcuts, cell, tips, tricks, value, formula, excel, columns, simple, data.
• How to Use VLOOKUP in Excel 2013 and 2016 [+ Video Tutorial] - This post was inspired by the video series, 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, "VLOOKUP function" sounds like the geekiest, most complicated thing ever. But by the time you finish reading this article, you'll wonder how you ever survived in Excel without it.
  Topics: video, function, data, column, lookup, tutorial, vlookup, value, excel, match, enter, spreadsheet.
• How to Write a Great Value Proposition [Infographic] - How to Write a Value Proposition Identify all the benefits your product offers. Describe what makes these benefits valuable. Identify your customer's main problem. Connect this value to your buyer's problem. Differentiate yourself as the preferred provider of this value.
  Topics: write, customers, propositions, great, infographic, proposition, prop, work, employee, value, customer, problem, company.
• How to create content that matters: 3 key actions from Taylor Coil of Tortuga - As retail marketers you want any content you produce to reach as many customers as possible; you also want to be showcasing the brand identity via the creative editorial pieces you send out or have on your site. While this may look amazing in their inbox, it’s important to ask -  is your content offering helpful to customers? Taylor, Marketing Director of Tortuga noticed a trend within content marketing that is halting retailers from making impactful content. We've taken her 3 key actions, as shared during her keynote, on how to create content that matters. “Every piece of content you put out should be a tool to help” - Taylor Coil, Marketing Director at Tortuga 
  Topics: matters, marketing, actions, customers, marketers, value, brand, coil, tool, content, retail, way, create, tortuga, key, taylor, think.
• HubSpot Ran A Co-marketing Campaign: Here's What We Learned - Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products.
  Topics: value, campaign, partners, audiences, partner, ran, academy, heres, lessons, content, learned, hubspot, team, comarketing, lesson.
• Is conversational commerce just hype? - Although we're in the early days of voice commerce, Google Assistant is now estimated to be a resident on more than 1 billion devices worldwide. Therefore, we need to start measuring voice in commerce across the entire shopping journey.
  Topics: thats, smart, retail, voice, product, shopping, hype, used, conversational, speaker, commerce, value.
• JD takes stake in retailer chain Beijing Digital Telecom - Chinese online retail platform JD is acquiring 9 per cent of Beijing Digital Telecom.
  Topics: suqian, telecom, jd, million, digital, chain, retailer, venture, stake, jiashi, value, wholly, cent, beijing, takes.
• Juniper Research predicts jump in digital commerce spend - Consumer spend on digital commerce will reach US$14.7 trillion by 2022, up by 60 per cent on last year, according to Juniper Research.
  Topics: reduce, value, commerce, jump, research, payments, spend, retailers, juniper, report, digital, online, predicts, transfer, purchases.
• Klarna raises $460 million, looks to expand its payments presence in the US - Swedish payments provider Klarna has announced a new round of equity funding, adding $460 million at a post-money valuation of $5.5 billion, which makes it one of the most highly valued private fintech companies in the world. The new funding will be used to help Klarna continue to grow its presence in the U.S. payments […]
  Topics: raises, pay, looks, customers, klarna, purchase, techcrunch, credit, funding, expand, company, presence, using, rate, payments, million, value.
• Lead Magnet Ideas for Your Online Store: How to Make & Execute Them - A lead magnet helps to accelerate the growth of your email list. Check out this post for lead magnet ideas no matter what industry you're in!
  Topics: email, youre, free, lead, value, execute, visitors, ideas, audience, online, magnet, store, come.
• Less than a year old, Luckin Coffee value now up to US$2billion - Fast-growing Chinese coffee chain Luckin Coffee is seeking a new round of funding which would value it at US$1.5–2 billion.
  Topics: stores, luckin, luckins, funding, coffee, us2billion, delivery, alibaba, seeking, service, currently, value, old.
• Let’s connect at e-connect Europe 2019 - We’re excited to announce our media partnership with the inaugural e-connect Europe 2019, taking place this December in Copenhagen. In our current age of do-or-die digital transformation, ecommerce represents both the greatest opportunity and threat to manufacturing organizations. The online world offers access to a vast pool of potential customers, and the opportunity to profile […]
  Topics: successful, share, ecommerce, opportunity, connect, europe, transformation, online, lets, leaders, econnect, value.
• Lifestyle goods resale marketplace StockX raises $110M, pushing valuation past $1B - Detroit-based StockX, which provides a way for people to resell luxury and lifestyle goods including streetwear, bags, watches and shoes, is now valued at over $1 billion based on its most recent raise of $110 million, just revealed by the New York Times. Alongside the raise, StockX is bringing on a new CEO – ecommerce […]
  Topics: shoes, startup, techcrunch, pushing, goods, releases, watches, marketplace, business, resale, past, lifestyle, unique, stockx, company, value, valuation, streetwear, raises.
• Luxiee secures six-figure funding from Singapore investor - Singapore-headquartered online diamond marketplace, Luxiee, has raised a six-figure investment in a private seed-funding round.
  Topics: kho, business, funding, luxiee, team, raised, diamond, marketing, investor, marketplace, online, singapore, value, secures, sixfigure, model.
• Network Effects: How Growing Your User Base Can Increase the Value of Your Product or Service - When the World Wide Web launched in 1991, most people thought it would fizzle out in a few years. Experts considered it to be a shiny, new fad that no one was really using. In fact, only six countries in the world had more than one internet user per 100 people. 
  Topics: growing, users, base, products, user, effect, value, network, product, increase, effects, service.
• Online marketplace Tiki wins US$130 million funding - Vietnamese online marketplace Tiki has successfully raised US$130 million in its latest funding round led by Northstar Group.
  Topics: marketplace, value, online, company, million, funding, wins, vietnams, us130, investment, northstar, vietnamese, tiki.
• Pegging Libra to just the $ could soothe regulators, a16z says - What if Libra wasn’t backed by a basket of international currencies, but only the dollar? Regulatory pushback to the Facebook-led cryptocurrency Libra has caused major partners — including Visa, Mastercard, PayPal and eBay — to pull out of the Libra Association. But one of the remaining members has floated a major change to the stablecoin […]
  Topics: soothe, basket, association, cryptocurrency, pegging, regulators, techcrunch, value, denominated, libra, a16z, currencies, dollar, currency.
• Pricing psychology: 6 ways to influence perceived value - Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns.
  Topics: influence, tested, psychology, ways, versus, value, product, price, size, perceived, pricing, charm, prices.
• Reading List: Mohammed Ali, Founder of Primaseller - “Reading List” is an occasional series where we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Mohammed Ali, founder and C.E.O. of Primaseller, a software-as-a-service, multichannel inventory management system based in Walnut, Calif
  Topics: product, value, building, advice, mohammed, ali, primaseller, reading, favorite, read, startup, thiel, peter, founder, book, list.
• Rebag creates an app that appraises the resale value of bags - Fashion re-commerce company Rebag has launched a software that instantly reveal the current resale value of handbags.
  Topics: shop, instantly, app, clair, handbags, value, luxury, consumers, rebag, software, appraises, resale, bags, creates.
• SEO Link Building Tactics for Ecommerce Businesses - Link building, the process of getting links from other websites, improves search engine rankings and traffic, ultimately generating more sales for your business. Link building is one of the tasks a ...
  Topics: tactics, link, businesses, value, outreach, ecommerce, links, broken, store, content, building, seo, way, websites.
• Searchandising: Using targeted content on search pages - From guided selling to promotions and value propositions, dive into the world of targeted content on search pages.
  Topics: searchandising, pages, set, guides, targeted, search, value, content, relevant, category, using, customers.
• September 2018 Top 10: Our Most Popular Posts - What follows are the most popular articles that we published in September 2018, recognizing that articles published earlier in the month are more likely to make the list than later ...
  Topics: read, value, google, posts, popular, marketing, ecommerce, think, list, search, characters.
• Shipping: The Last Mile of the Customer Journey - Shipping has a big impact on customer experience and loyalty
  Topics: customer, retailers, shipping, delivery, value, online, returns, free, mile, shoppers, experience, journey.
• Shopify expands into email marketing - Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email. Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.” That means it’s […]
  Topics: email, merchants, marketing, techcrunch, miller, emails, shopify, value, perry, products, expands, weve, product.
• Social Proof for Ecommerce: How to Leverage Social Proof as a Selling Tool - Consumers are more likely to value something if they see others value it first. That's why these social proof tactics are so powerful at driving sales.
  Topics: social, proof, tool, selling, customers, content, value, product, reviews, ecommerce, post, online.
• Stitch Fix CEO doesn’t seem worried about Amazon - Speaking at the Code Conference today, Stitch Fix CEO Katarina Lake did not express much concern over Amazon and its entrance into fashion with Prime Wardrobe. Lake says that while she does think about Amazon, that Amazon offers a “fundamentally different” value proposition. With Amazon, Lake said, the value proposition is about having a “sea […]
  Topics: having, company, think, lot, fix, public, ceo, stitch, value, lake, doesnt, worried, amazon.
• Study Shows Migrating To Magento Commerce 2 Drives Revenue Growth - Craig Peasley shares the results from Stax study that evaluates the business value associated with a Magento Commerce 2 migration.
  Topics: growth, shows, solution, migration, functionality, stax, migrating, partners, commerce, revenue, study, drives, magento, experience, value, customers.
• The 8 Benefits of SEO for Ecommerce - Ecommerce businesses live and die by their ability to attract new customers. In the race to increase revenue, traffic from organic search can be essential. Here’s why.
  Topics: content, value, ecommerce, benefits, seo, site, awareness, shoppers, search, organic, ties, click.
• The Common Thread: Why we created a podcast especially for retail marketers - Podcasts are a growing form of communication. Everywhere you look there’s another being created, serving a wide or very specific audience, and as noted at our conference and in our census, the tastes of consumers and the free -time they have is changing. There are 750,000 active podcasts in 2019 alone, with over 30 million episodes online now. So, you're probably wondering "Why on earth would you want to be podcast #750,001?" Well, there are no podcasts specifically for retail marketers with knowledge being shared by actual retail marketers; so, we said "Hey, we should make that!". And thus The Common Thread was born.  Our CEO spoke about the importance of adding value to the time your messages and interactions take away from your customers and as our customers we want to continue to adapt and mature in our aims of providing you with content that assists, intrigues and teaches you how to work towards providing marketing experiences your customers will love. And this mission is the backbone of the podcast. We asked each guest how they are creating those experiences and what the obstacles they've faced maintaining them. ‘The Common Thread’ highlights the clear pattern we saw emerging as we spoke to retail marketers, regardless of the vertical or audience. The podcast has been showing that there are common shared threads of practice, challenge and innovation that your peers are discussing and attempting.
  Topics: customer, retail, especially, podcast, episode, brand, thread, looks, discuss, common, value, realities, customers, created, marketers.
• The Future of Work Is in These 3 Things - People are changing the way they work. The root of this change is the growing acceptance of flexibility in the workplace. So, when we talk about the future of work, we have to focus on what’s influencing change.
  Topics: customers, specialized, employees, work, future, video, remote, value, workers, culture, things.
• The History of Commerce: From the Silk Road to Modern Ecommerce - The history of commerce is, in many ways, a history of the world. Commerce and international trade shaped — and were…
  Topics: value, goods, east, online, silk, bc, indepth, trade, gold, history, commerce, ecommerce, currency.
• The Proven Formula for Answering "Tell Me About Yourself" in Interviews - The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people -- I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked.
  Topics: industry, team, content, proven, formula, answer, interviews, tell, answering, proposition, value, right, work, skills.
• This is How Blockchain Could Change Digital Marketing Forever - Some execs think it’s the future universal currency, while others consider it a “disgusting...noxious poison.”
  Topics: marketing, forever, ads, marketers, blockchain, users, music, artists, bat, data, digital, value, change.
• Three Big Predictions for Retention Marketing in 2019 -   2018 was all about the customer with the rise customer retention staples like dynamic content and advanced segmentation much like our predictions last year claimed. As retail marketing becomes more focused on the individual shopper experience within ‘The Age of the Customer’ - what does this mean for retention marketing in 2019? In our latest guide, we peek behind the curtain to reveal what some of the biggest and most disruptive brands are piecing together for their new year marketing resolutions. Want to know what IKEA, MADE.com and eve Sleep are working on right now? Download your copy for the full debrief. 
  Topics: retention, focus, customer, predictions, right, brands, need, big, tech, value, customers, marketing.
• Ticketmaster and Fanatics link up to sell merch and tickets on each others’ platforms - In a blockbuster deal for Fanatics and Ticketmaster, the two companies have agreed to sell verified tickets and merchandise on each others’ sites. According to a statement from the two companies, the partnership will give leagues, teams and universities an integrated e-commerce experience from the two companies’ customer databases to create fan rewards programs, as […]
  Topics: teams, ticket, link, fanatics, shoppers, statement, ticketmaster, event, merch, platforms, companies, tickets, sell, value.
• UK delivery platform Sorted hits £1 billion milestone - Sorted, a delivery software startup from the United Kingdom, has reached a nice milestone. The value of goods it has shipped to date has reached the 1 billion pounds mark. All in all, it was a great year for the startup, which saw its client base increase by 200 percent.… Continue reading
  Topics: uk, clients, milestone, delivery, hits, value, startup, data, platform, asos, united, software, sorted, billion.
• UK retailers: ‘30% of ecommerce work offers no value’ - Retailers in the United Kingdom expect 30 percent of all their ecommerce work to give them back no value. Most retailers are facing some sort of ecommerce challenge. Customer retention, customer experience and measuring metrics are among the most important challenges. This is according to a recent study by Greenlight… Continue reading
  Topics: key, retention, uk, metrics, retailers, work, ecommerce, offers, value, projects, measuring, customer.
• UK’s Selina Finance raises $53M for its SMB loans platform based on home equity - When you need a loan, the cost and speed of getting it can be as critical to get right as the financing itself, a principle that might be even more relevant today in our shaky pandemic-hit economy than ever before. Today, a company that proposes to cut both the time and price for securing financing, […]
  Topics: value, platform, finance, smb, loan, based, process, capital, million, business, property, raises, techcrunch, loans, uks, equity, selina, today.
• Uber riders now earn rewards for shopping during their trip with new Cargo app - Uber is launching a new shopping app with commerce partner Cargo, a startup with which it signed an exclusive global partnership last year. The app will feature items curated by Uber, including products like Nintendo Switch, Apple hardware, Away luggage, Glossier cosmetics and more, and will be available to download for Uber riders making trips […]
  Topics: trip, shopping, uber, cargo, purchase, trips, available, value, business, riders, app, rewards, movies, techcrunch, earn.
• Use CAC and CLV to Monitor Ecommerce Growth, Profit - Ecommerce owners and managers have so much data available and so many key performance indicators, it can be difficult to know where to focus. But businesses aimed at long-term, stable growth may do well to focus on two: customer lifetime value (CLV) and customer acquisition cost (CAC).
  Topics: clv, ecommerce, profit, cac, company, past, customer, growth, ratio, value, companys, monitor, clvcac, average.
• Use Google Analytics to Fine-tune Your Value Proposition - A value proposition should address a sustainable competitive advantage that a company will have over competitors. Once the company defines it, the value proposition should be measured. Data from Google Analytics can be enlightening.
  Topics: report, value, google, data, market, finetune, proposition, customers, greek, analytics, sales, target.
• Value Propositions: What They Are and How to Create Them (with Examples) - Why do your customers buy from you? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.More
  Topics: way, examples, example, company, propositions, category, customers, value, plus, proposition, products, product, modern.
• Want New Email Subscribers? ‘Sell’ the Content - When a customer or prospect subscribes to your email list, that person expects something of value in return. It may be exclusive offers, special discounts, or useful, informative, and entertaining content.
  Topics: form, email, content, value, subscribers, ecommerce, offers, sell, list, subscription, sales.
• Website Homepage Design 101: 9 Homepage Examples to Inspire Your Ecommerce Shop - Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store. For comparison,…
  Topics: user, value, online, thats, inspire, shopper, site, homepages, products, website, ecommerce, design, shop, examples.
• What we learned from keynote speakers at Lifecycle19 - The doors of Printworks have closed to Lifecycle this year, but the new information and salient talking points from the keynote speakers are sure to still be buzzing in everyone’s ears. Whether discovering how to empower your team to drive brand identity or the actual impact of your irrelevant messages on your customers - this year, each keynote drove home new food for thought. Below, we’ve picked 5 from the first day of the conference and their top takeaways.
  Topics: relevant, campaigns, customer, content, lifecycle19, brand, value, messages, keynote, learned, speakers, marketing, customers, purpose.
• What’s the Value of SEO? - Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs.
  Topics: seo, monthly, traffic, whats, month, specialist, search, results, organic, value, keyword.
• Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience - In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook.
  Topics: value, members, facebook, impacted, group, marketer, developed, groups, audience, content, create, private, hubspot, team, social.
• Will Bitcoin Crash and Burn? - It seems like bitcoin’s value is on a constant rollercoaster ride. After its share price skyrocketed to an all-time high of $19,346 on December 17, 2017, it lost 33% of its value just five days later. By February 6, 2018, bitcoin’s share price plummeted to a low of $5,967, losing over 69% of its peak value.
  Topics: crash, blockchain, currency, bitcoin, burn, share, value, price, cryptocurrency, demand, users, bitcoins.
• Will ‘Irrational’ Start-up Valuations Continue? - Even before the Covid-19 pandemic, IPOs for many start-ups with supposedly bright futures crashed when they entered the public market. Some didn’t even make it that far, canceling in 2019 their public offerings. A disturbing gap between the private and public valuations of venture-capital-funded start-ups has emerged. This divergence will likely continue as many start-ups are remaining private for longer periods of time.
  Topics: startup, companies, value, private, continue, share, irrational, billion, company, valuations, valuation, public, market, startups.
• Zalando asks for shipping costs for the first time - When you’re talking about Zalando, you can’t ignore their free shipping and return policy. But this unique selling point is about to be less special now. In Italy, Zalando will demand from customers to pay shipping costs if their order value is less than 25 euros. This would mark the Continue reading
  Topics: italy, fee, euros, zalando, special, shipping, order, costs, value, asks, thats.
• [UPDATE] 7 Customer Loyalty Programs That Actually Add Value - Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers.  In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. And if you’re like 65% of marketers, your company has implemented a loyalty program.
  Topics: programs, program, companies, customer, loyalty, rewards, points, add, update, company, value, customers, actually.
• eBay names Walmart exec Jamie Iannone CEO - Half a year after Devin Wenig stepped down as CEO, eBay is finally ready to name a permanent replacement. Following an appointment from the company’s board of directors, Jamie Iannone will step into the role as head of the company, effective April 27. The executive was also elected to eBay’s board. Most recently, Iannone served […]
  Topics: ebays, ceo, recently, names, jamie, walmart, value, shareholder, companys, pressing, ebay, online, company, techcrunch, exec, iannone.