Top 2021 resources on value

Best value resource in 2021.
Learn more about value to improve your e-commerce strategy.

• 10 Best Value Proposition Examples (and How to Create a Good One) - Consumerism in 2019 and beyond is serious business. Shoppers are inundated with options, which means competition among businesses can get pretty fierce. According to research, you only have 15 seconds to wow a new website visitor before they potentially lose interest and leave. That’s why your value proposition is so […]
  Topics: benefits, proposition, good, examples, company, best, scroll, help, value, youre, create, customers, website, business.
• 10 Ways to Increase Average Order Value in 2020 - The key benefit of increasing average order value is that you make more money from each transaction. Thus, making your store more profitable. Often, when a customer shops online, they’ll only buy exactly what they’re looking for. However, with some of the average order value strategies that we’ll share in […]
  Topics: order, free, gift, example, customers, ways, value, increase, help, average, customer.
• 13 Examples of Facebook Ads That Actually Work (And Why) - On average, Facebook is home to 3 billion users -- from CEOs to students to consumers. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
  Topics: examples, click, clear, feed, offer, facebook, relevant, ads, image, ad, actually, value, work.
• 15 Sports and Outdoor Brands with Action-Packed Ecommerce Site Designs - Professional snowboarder Travis Rice once said, “I wouldn’t even call snowboarding a sport. For me it’s just a way of…
  Topics: value, ecommerce, actionpacked, experience, community, customer, product, brand, designs, content, examples, site, customers, outdoor, way.
• 2019 Partner Award Winners: Magento Technology Partners - Drumroll, please…
  Topics: exceptional, value, customers, magento, partners, award, winners, technology, awardwinner, partner, goes.
• 3 Ways to Sell Your Services Virtually Right Now With No Upfront Costs - Pivot your offerings and add value now to drum up cash.
  Topics: members, costs, help, upfront, business, support, ways, virtually, right, value, program, group, product, virtual, sell, services, live.
• 5 predictions for the future of e-commerce - The direct-to-consumer wave is a critical enabler for the e-commerce progress we expect to see over the next decade as we strive toward inevitable 50% penetration.
  Topics: retail, worldweve, value, predictions, merchants, future, rate, ecommerce, marketplace, techcrunch, online, infrastructure, penetration.
• 6 Instagram Managers Share Their Trade Secrets - The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram. While I wish I was kidding, I'm definitely not. As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that's also helpful and entertaining. However, as a marketer, nailing Instagram isn't as easy as waking up and being inspired.
  Topics: posts, audience, share, hubspot, trade, managers, visual, test, secrets, social, instagram, value, media.
• 8 Reasons to Avoid Cryptocurrencies for Ecommerce - Cryptocurrencies are hot news. Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s why.
  Topics: consumers, ecommerce, credit, cards, currencies, payment, crypto, merchants, reasons, cryptocurrency, avoid, cryptocurrencies, value.
• Alibaba has filed for Hong Kong IPO – sources - Alibaba Group has secretly filed for a Hong Kong IPO, most likely in the third quarter.
  Topics: kong, york, hong, us20, filed, listing, capital, ipo, value, sources, war, billion, alibaba.
• Amazon named most valuable brand - E-commerce giant Amazon has clinched the top spot in the world’s most valuable brand ranking.
  Topics: places, billion, ranking, brand, value, cent, amazon, named, zs, number, spot, valuable.
• B2B Lessons from 2020 - Covid-19 forced all of us to change. Companies and employees who had resisted digital innovation suddenly had no choice. Some of the changes have created value and are worth keeping. Others not so much. What follows are pandemic-induced B2B changes that will likely become permanent.
  Topics: ecommerce, lessons, shifted, value, processes, digital, sales, pandemic, b2b, companies, systems.
• Branding Is the Key to More Ecommerce Sales - Positive branding is key for any business. It takes a lot of work over time, but the benefits make it worthwhile.  The products you sell, interactions with shoppers, transparency — all impact branding.
  Topics: value, sales, work, customers, content, sell, shoppers, branding, product, products, ecommerce, key, photos.
• Build a Better Instagram: HubSpot's Social Media Manager's Hot Tips on Building Brand Awareness on Instagram - Instagram officially has one billion monthly active users -- and 80% of those users follow a business. Your business isn't on Instagram? Well, chances are good that your customer is. So it might be time to start 'doing it for the 'gram'.
  Topics: hot, building, audience, media, value, feel, forget, friends, hubspots, social, brand, content, tips, managers, instagram, build, feels.
• Building an Ecommerce Business, Part 17: Growing a Community - An engaged, passionate community around an ecommerce business can drive referrals, loyalty, and repeat sales. But developing that community is not always easy. This is episode 17 in my series on building an ecommerce business from the ground up. For this installment, I spoke with Andrew Youderian, the founder of EcommerceFuel, a popular community of ecommerce merchants.
  Topics: value, merchants, ecommercefuel, building, members, growing, private, community, ecommerce, started, business.
• Calculating sales efficiency in a startup: The magic number that will help you scale - Sales efficiency is the best way to understand the economics of a business. It answers whether a business can ever scale. The harsh truth is, if it can't scale, investors won’t be interested...
  Topics: cac, calculating, customer, business, scale, startup, techcrunch, sales, help, efficiency, trying, magic, saas, measure, number, value.
• Campbell’s Soup Speaks to the ’50s Housewife - Photo: Bamboo Trading Campbell’s 1948 magazine campaign clearly has one audience in mind: wives and mothers, or female homemakers. The…
  Topics: product, campbells, woman, wrapped, women, holiday, mother, 50s, wives, value, advertisement, soup, speaks, campaign, housewife.
• Chinese giants dominate Asia’s online grocery market - China’s two e-commerce giants are driving the most growth in Asia’s online grocery market according to a new report from international researcher IGD.
  Topics: dominate, suppliers, partnerships, growth, market, chinese, giants, retailers, online, asia, grocery, asias, value, billion.
• Community Is Key in Building a Multimillion Dollar E-commerce Company - Community-focused programming helps create a cult of loyalty for your e-commerce company.
  Topics: ecommerce, building, value, members, key, member, communities, community, business, teams, brands, companies, multimillion, company, dollar.
• Cross-border Ecommerce Logistics: Preparing Your Business for International Success - According to PPRO, global ecommerce is increasing annually at a rate of 14%. Shipping internationally sounds complex and intimidating, and…
  Topics: international, customs, ecommerce, value, success, logistics, shipping, duties, goods, taxes, shipment, preparing, delivery, duty.
• Crypto-driven marketplace Zora raises $2M to build a sustainable creator economy - Dee Goens and Jacob Horne have both the exact and precisely opposite background that you’d expect to see from two people building a way for creators to build a sustainable economy for their followers to participate in. Coinbase, crypto-hack projects at university, KPMG, Merrill Lynch. But where’s the art? “Believe it or not, I used […]
  Topics: marketplace, raises, cryptodriven, value, creators, zora, price, community, market, token, economy, artists, build, sustainable, creator, way, 2m, rac, techcrunch.
• Curb Your Enthusiasm: One Entrepreneur's Take on the Value of Pessimism - When Gamal Codner grew out his beard, he noticed how there were no grooming products designed for men of color, so he launched Fresh Heritage to address this need. In this episode of Shopify Masters, Gamal Codner shares how he validated his business idea, scaled his business, and the importance of mentorship. More
  Topics: entrepreneurs, think, youre, curb, know, yeah, enthusiasm, value, problem, dont, really, way, thats, product, pessimism.
• Does Free Shipping Increase Sales? - Free shipping! Shoppers love to see those two words on an online store and its products. It’s an incentive for them to complete a pending purchasing process. They go wild with excitement knowing they have one less thing to pay for. But is free shipping good for your eCommerce business? Is it profitable and does […]
  Topics: customers, change, cost, shipping, order, value, free, offer, sales, shoppers, product, does, increase.
• E-commerce investor Upper90 raises $55M for equity investments - It might be strange to hear this from a firm that just raised a $55 million equity fund, but the team at Upper90 would like to remind you that equity isn’t the only funding that’s available. Upper90 is led by CEO Billy Libby (former head of quantitative education sales at Goldman Sachs) and Chairman Jason […]
  Topics: equity, raises, youtube, upper90, libby, whats, approach, amazon, value, techcrunch, fund, 55m, investor, ecommerce, investments.
• Email Conversion Guide, Part 2: Creating the Template - An ecommerce email template consists of multiple elements that impact clicks and purchases. This is the second installment of a 3-part series on factors that influence conversions from email marketing. "Part 1: Database Cleanup," we published last month.
  Topics: test, conversion, images, template, conversions, creating, responsive, email, guide, segment, value, templates, tend.
• End-to-end operators are the next generation of consumer business - These businesses are fundamentally reimagining their product experience by owning the entire value chain from end to end, thereby creating a step-functionally better experience for consumers.
  Topics: experience, value, better, supply, consumer, consumers, business, operators, product, endtoend, generation, techcrunch, companies, service.
• Eric Hippeau discusses D2C growth, brand value and advice for early-stage founders - Eric Hippeau is the founding partner at Lerer Hippeau Ventures, whose portfolio companies include the likes of Axios, BuzzFeed, Casper, Warby Parker, Allbirds, DocSend, Fundera, Everlane, Giphy, Genius and the recently acquired fitness company Mirror. It would not be an overstatement to say that Hippeau is well-positioned to discuss startups across a wide spectrum of […]
  Topics: startups, founders, way, eric, earlystage, build, brand, youre, growth, hippeau, techcrunch, value, discusses, resources, terms, perfect, timing, d2c.
• Everything You Need to Know About Employer Branding - When a job seeker begins their search, their queries might look like this: "Top companies to work for in 2019" or, alternatively, "Top companies in X industry."
  Topics: know, culture, need, employer, job, brand, employees, value, work, page, company, branding.
• Facebook announces Libra cryptocurrency: All you need to know - Facebook has finally revealed the details of its cryptocurrency, Libra, which will let you buy things or send money to people with nearly zero fees. You’ll pseudonymously buy or cash out your Libra online or at local exchange points like grocery stores, and spend it using interoperable third-party wallet apps or Facebook’s own Calibra wallet […]
  Topics: facebook, association, currency, members, blockchain, value, libra, money, need, techcrunch, users, calibra, know, cryptocurrency, announces.
• Fashion platform Miinto receives €12 million - Miinto, an ecommerce fashion platform from Denmark, has received over 130 million Swedish kronor (12.2 million euros) from both existing and new investors. The company announced the news together with the fact that sales increased significantly. Miinto still isn’t profitable, though. Miinto was founded in 2009 and currently operates in… Continue reading
  Topics: money, miinto, retail, platform, fashion, value, sales, million, receives, euros, great.
• Flipping Violins and Slurping Noodles: The Life of a Serial Entrepreneur - Wil Yeung is a successful YouTube chef with a cookbook, a sushi class, and a legion of followers. But his path has had more than one unexpected twist. This is the story of a violin flipper, music school owner, wedding photographer, commercial videographer, documentarian, coconut milk maker, salt wholesaler, real estate investor, and foodie turned YouTube celeb. Find out how Wil built a successful career as a serial entrepreneur.More
  Topics: content, life, noodles, im, work, youtube, serial, channel, slurping, success, value, wil, flipping, business, violins, entrepreneur.
• Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer era - “In general, the consumer has proven to be more resilient than I would have thought,” said Kirsten Green, founder of Forerunner Ventures, which has investments in breakout D2C stars like Glossier, Hims and Bonobos. She joined us for an Extra Crunch Live conversation to help us better understand buying habits in the COVID-19 era. With […]
  Topics: era, ways, uncertainty, wrongher, work, value, consumer, understand, covid19, forerunner, techcrunch, worstcase, demystifies, ventures, kirsten, green, topline.
• Getting beyond the first date: 4 core elements to get customers committed to your brand - As a retailer you often find yourself focusing on acquisition. And why wouldn’t you? Your customers are what make the success of the brand (the more the better, right?). But with brands spending so much of their resources focusing on getting customers in, they often lose focus when it comes to keeping them around. Repeat customers are essential for growth; this is because repeat purchase is more predictable and help boost return of investment. The study of this brand loyal customer relationship often borrows from what we understand about our own relationships. Brands and consumers enter real, long-lasting relationships with each other, which need to be reciprocal and consistent in communication and value to survive. For a marketer, there are so many solution options available, each promising to help secure customers and ensure their loyalty. And while they may work great individually having a series of platforms that don’t not talk to one another when ‘bolted’ together is far from ideal. This means that data is siloed and has to be interpreted by either an agency or by an in-house data analyst (and considering everyone is time poor, both options are not only time-consuming and reliant on other people, when you have tight deadlines, but can be very expensive). This also may require batch work and often means the transitional period between first post-purchase and second purchase campaigns is so long that it allows for the customer to become disengaged. This leads to a lack of efficiency and limitations in, not only how you hit your target but also how you win over new customers and keep them loyal.
  Topics: date, resources, core, customers, brand, value, loyalty, content, elements, getting, second, customer, committed, relationship, marketing.
• Global Fashion Group plans to raise €300M in Frankfurt IPO - The ongoing evolution of the startup factory known as Rocket Internet continues apace. Today, the Global Fashion Group, which is made up of a number of regional e-commerce fashion commerce sites — operating under the names Zalora, Dafiti, The Iconic and La Moda — originally incubated in the Berlin outfit, announced that it is planning a public listing […]
  Topics: techcrunch, raise, 300m, group, frankfurt, ipo, million, billion, growth, ecommerce, plans, gfg, markets, fashion, value, brands, operating, global.
• How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level - If you're a fan of HubSpot's Inbound Marketing Methodology, you probably understand the importance of customer success. If you don't, just know that 70% of businesses with growing revenue prioritize customer success as "very important." We can compare that to companies with decreasing revenue where only 49% believe it's important. So, if you want your business to succeed you must make sure your customers do, too.
  Topics: ford, customers, level, marketing, campaigns, customer, target, phone, value, segmentation, benefit, airbnb.
• How Ecommerce Companies Can Grow During a Recession - Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it's using the right strategies.
  Topics: ecommerce, customers, grow, products, marketing, companies, brand, recession, value, reduce, brands, overhead.
• How Emma Bridgewater saves its most loyal customers from slipping away - Pottery brand Emma Bridgewater, with its various collections and customisable items, has established itself as a firm favourite amongst customers who want personalised and beautiful crockery to adorn their homes or gift to friends.  Based at the same location, Stoke, since its conception in 1985, Emma Bridgewater adds a special touch as a gift or purchase for its shoppers. With more customers on-the-go and its expansion into water bottles and seasonal gifts, the pottery brand is a long-lasting purchase in an age of multiple choice.  Customers want to know that their decision to remain shopping with you, when they have a myriad of choices, is being recognised and appreciated. Emma Bridgewater recognised that it needed to make its most loyal shoppers, dubbed by the brand as “collectors”, feel valued and important to save them from lapsing. But limited by an ill-fitting ESP and inability to deep-dive and gain insight to recognise its high value shoppers, Emma Bridgewater called upon Ometria.
  Topics: shoppers, feel, email, saves, emma, customer, brand, value, loyal, bridgewater, purchase, away, slipping, customers.
• How HubSpot Uses Long-Form Video to Build a Brand - Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI.
  Topics: hubspot, marketing, videos, youtube, uses, audience, content, longform, video, brand, help, build, value.
• How Offering Bundles Doubled Lume Cube's Average Order Value - As content captured by smartphones and GoPros took over the internet, Riley Stricklin noticed how poor lighting could really impact the quality of photos and videos. Riley and Mornee Sherry launched Lume Cube to solve the problem by creating lighting attachments for cameras and computers. In this episode of Shopify Masters, we chat with Riley about launching on Kickstarter, searching for manufacturing partners, and increasing margins by transitioning from wholesale to direct to consumer.More
  Topics: market, offering, really, going, product, value, business, order, doubled, bundles, marketing, light, retail, lume, lot, gopro, average, cubes.
• How True Value improved online conversions with 360º images - This article offers an overview of how True Value added 360-degree images to their marketing mix and improved outcomes for their online channels, along with some insight on the structures they had in place that made their success possible.
  Topics: improved, digital, conversions, customers, 360º, marketing, images, online, customer, true, value, content, example, 360degree.
• How to Build Backlinks: 10 Ways to Get Backlinks to Your Store - Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic.
  Topics: value, ways, websites, store, build, links, search, backlinks, link, content, post, website, backlink.
• How to Build an Online Community of Like-Minded Entrepreneurs - Four easy ways to amplify your impact.
  Topics: members, entrepreneurs, facebook, group, online, share, build, value, likeminded, marketing, community, tips.
• How to Craft Brand Messaging Your Target Audience Will Love - As a consumer — and a marketer — one of my favorite brands to watch is Taco Bell. In the last five years or so, Taco Bell has begun making strides in its brand messaging.
  Topics: relate, personality, audience, craft, message, value, brand, identity, messaging, target, taco, love.
• How to Find and Remove Duplicates in Excel - "I've never been a natural, all I do is try, try, try."
  Topics: sheet, duplicates, excel, data, value, remove, duplicate, column, count, highlight.
• How to Track Profit from Products, Customers - Unit economics provides ecommerce and omnichannel retailers with foundational intelligence that can identify break-even points and long-term sustainability. As the name implies, unit economics focuses on the value a single "unit" represents for the business. This unit can either be a product or a customer. Each of these reveals different, actionable information.
  Topics: cohort, profit, track, clv, product, customers, customer, value, unit, products, average, margin, purchase.
• How to Use Excel Like a Pro: 18 Easy Excel Tips, Tricks, & Shortcuts - Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I'd ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine information in multiple cells? Excel can do it.
  Topics: excel, columns, data, example, column, shortcuts, value, tricks, sheet, cells, tips, easy, cell, formula, pro.
• How to convert customers with subscription pricing - While the customer dynamic has changed over the last 20 years, it's actually gotten easier to convert and retain customers through the subscription funnel.
  Topics: convert, techcrunch, software, pricing, usage, track, customer, customers, work, value, product, subscription.
• How to create content that matters: 3 key actions from Taylor Coil of Tortuga - As retail marketers you want any content you produce to reach as many customers as possible; you also want to be showcasing the brand identity via the creative editorial pieces you send out or have on your site. While this may look amazing in their inbox, it’s important to ask -  is your content offering helpful to customers? Taylor, Marketing Director of Tortuga noticed a trend within content marketing that is halting retailers from making impactful content. We've taken her 3 key actions, as shared during her keynote, on how to create content that matters. “Every piece of content you put out should be a tool to help” - Taylor Coil, Marketing Director at Tortuga 
  Topics: matters, marketing, actions, customers, marketers, value, brand, coil, tool, content, retail, way, create, tortuga, key, taylor, think.
• HubSpot Ran A Co-marketing Campaign: Here's What We Learned - Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products.
  Topics: value, campaign, partners, audiences, partner, ran, academy, heres, lessons, content, learned, hubspot, team, comarketing, lesson.
• Is conversational commerce just hype? - Although we're in the early days of voice commerce, Google Assistant is now estimated to be a resident on more than 1 billion devices worldwide. Therefore, we need to start measuring voice in commerce across the entire shopping journey.
  Topics: thats, smart, retail, voice, product, shopping, hype, used, conversational, speaker, commerce, value.
• JD takes stake in retailer chain Beijing Digital Telecom - Chinese online retail platform JD is acquiring 9 per cent of Beijing Digital Telecom.
  Topics: suqian, telecom, jd, million, digital, chain, retailer, venture, stake, jiashi, value, wholly, cent, beijing, takes.
• Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours) - In the retail marketing toolkit, loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.More
  Topics: programs, innovative, coming, program, customer, loyalty, value, points, brand, products, customers, rewards, start.
• Klarna raises $460 million, looks to expand its payments presence in the US - Swedish payments provider Klarna has announced a new round of equity funding, adding $460 million at a post-money valuation of $5.5 billion, which makes it one of the most highly valued private fintech companies in the world. The new funding will be used to help Klarna continue to grow its presence in the U.S. payments […]
  Topics: raises, pay, looks, customers, klarna, purchase, techcrunch, credit, funding, expand, company, presence, using, rate, payments, million, value.
• Lead Magnet Ideas for Your Online Store: How to Make & Execute Them - A lead magnet helps to accelerate the growth of your email list. Check out this post for lead magnet ideas no matter what industry you're in!
  Topics: email, youre, free, lead, value, execute, visitors, ideas, audience, online, magnet, store, come.
• Let’s connect at e-connect Europe 2019 - We’re excited to announce our media partnership with the inaugural e-connect Europe 2019, taking place this December in Copenhagen. In our current age of do-or-die digital transformation, ecommerce represents both the greatest opportunity and threat to manufacturing organizations. The online world offers access to a vast pool of potential customers, and the opportunity to profile […]
  Topics: successful, share, ecommerce, opportunity, connect, europe, transformation, online, lets, leaders, econnect, value.
• Lifestyle goods resale marketplace StockX raises $110M, pushing valuation past $1B - Detroit-based StockX, which provides a way for people to resell luxury and lifestyle goods including streetwear, bags, watches and shoes, is now valued at over $1 billion based on its most recent raise of $110 million, just revealed by the New York Times. Alongside the raise, StockX is bringing on a new CEO – ecommerce […]
  Topics: shoes, startup, techcrunch, pushing, goods, releases, watches, marketplace, business, resale, past, lifestyle, unique, stockx, company, value, valuation, streetwear, raises.
• Luxiee secures six-figure funding from Singapore investor - Singapore-headquartered online diamond marketplace, Luxiee, has raised a six-figure investment in a private seed-funding round.
  Topics: kho, business, funding, luxiee, team, raised, diamond, marketing, investor, marketplace, online, singapore, value, secures, sixfigure, model.
• My Top 6 Conversion Tactics for 2021 - Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below.
  Topics: value, ways, pay, tactics, consumers, shoppers, purchases, stores, pricing, products, conversion.
• Nexi acquires SIA - Nexi, the biggest payments processor in Italy, has agreed to acquire fintech rival SIA for about 4.6 billion euros. The combined company will be one of Europe’s biggest payments companies. The deal, all shares, gives Nexi a 70 percent stake in the combined company, which enters Italy’s top 10 of… Continue reading
  Topics: payments, nexi, million, italian, leading, joint, sia, company, acquires, value, number, billion.
• Nine Ways to Increase Your Average Order Value - Watch your profits soar! Nine quick, proven ways to increase your average order value. Make more money without gimmicks or a single new marketing campaign.
  Topics: products, sell, increase, value, proven, order, quick, higher, ways, offer, average, customers, product.
• Online marketplace Tiki wins US$130 million funding - Vietnamese online marketplace Tiki has successfully raised US$130 million in its latest funding round led by Northstar Group.
  Topics: marketplace, value, online, company, million, funding, wins, vietnams, us130, investment, northstar, vietnamese, tiki.
• Over 500 million ecommerce users in Europe in 2021 - Ecommerce in Europe is set to cross a major milestone in 2021, as the number of ecommerce users will probably pass 500 million. The penetration rate is also projected to reach almost 60 percent. Ecommerce in Europe is becoming more and more popular across the continent and the rest of… Continue reading
  Topics: users, expected, payment, commerce, europe, million, rate, online, euros, value, reach, ecommerce.
• Pegging Libra to just the $ could soothe regulators, a16z says - What if Libra wasn’t backed by a basket of international currencies, but only the dollar? Regulatory pushback to the Facebook-led cryptocurrency Libra has caused major partners — including Visa, Mastercard, PayPal and eBay — to pull out of the Libra Association. But one of the remaining members has floated a major change to the stablecoin […]
  Topics: soothe, basket, association, cryptocurrency, pegging, regulators, techcrunch, value, denominated, libra, a16z, currencies, dollar, currency.
• Permalinks: What They Are & How to Structure Them for Max SEO Value - What comes to mind when you think of SEO?
  Topics: permalink, create, slug, wordpress, max, posts, structure, permalinks, option, seo, youre, post, value.
• Pricing psychology: 6 ways to influence perceived value - Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Today we look at several case studies on value perception that you may consider testing on your own site and promotional campaigns.
  Topics: influence, tested, psychology, ways, versus, value, product, price, size, perceived, pricing, charm, prices.
• Privacy Concerns Will Increase the Value of Content Marketing - Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.
  Topics: concerns, marketing, market, ios, audience, content, increase, value, app, information, facebook, privacy, identity.
• Rebag creates an app that appraises the resale value of bags - Fashion re-commerce company Rebag has launched a software that instantly reveal the current resale value of handbags.
  Topics: shop, instantly, app, clair, handbags, value, luxury, consumers, rebag, software, appraises, resale, bags, creates.
• Rethinking Acquisition: How to Market a Product to Your Existing Customers - There are tons of marketing tactics out there. But an eclectic mix of tactics, no matter how creative, doesn’t make for a compelling marketing strategy. We dive into how to effectively market your product by increasing retention, average order value, and customer acquisition.More
  Topics: free, existing, email, product, rethinking, customers, order, marketing, acquisition, offer, value, market, purchase, customer.
• Searchandising: Using targeted content on search pages - From guided selling to promotions and value propositions, dive into the world of targeted content on search pages.
  Topics: searchandising, pages, set, guides, targeted, search, value, content, relevant, category, using, customers.
• Shopify expands into email marketing - Shopify continues to expand beyond its core e-commerce platform with a new product called Shopify Email. Shopify’s chief product officer Craig Miller and director of product for marketing technology Michael Perry gave me a quick demo of the product yesterday; Miller argued that they’ve created “the first email product designed for e-commerce.” That means it’s […]
  Topics: email, merchants, marketing, techcrunch, miller, emails, shopify, value, perry, products, expands, weve, product.
• Study Shows Migrating To Magento Commerce 2 Drives Revenue Growth - Craig Peasley shares the results from Stax study that evaluates the business value associated with a Magento Commerce 2 migration.
  Topics: growth, shows, solution, migration, functionality, stax, migrating, partners, commerce, revenue, study, drives, magento, experience, value, customers.
• Supply.co Founder: Day of Reckoning Is Coming for DTC Brands - Patrick Coddou launched Supply.co with his wife, Jennifer, in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value or paying more to acquire a customer than he can recoup on the initial purchase.
  Topics: value, thats, founder, business, lot, brands, reckoning, customers, run, lifetime, coming, customer, dtc, day, dont, supplyco, profitable.
• The 8 Benefits of SEO for Ecommerce - Ecommerce businesses live and die by their ability to attract new customers. In the race to increase revenue, traffic from organic search can be essential. Here’s why.
  Topics: content, value, ecommerce, benefits, seo, site, awareness, shoppers, search, organic, ties, click.
• The Beginner's Guide to Brand Pillars - Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality.
  Topics: experience, pillars, purpose, company, personality, customers, guide, value, pillar, beginners, values, brand.
• The Common Thread: Why we created a podcast especially for retail marketers - Podcasts are a growing form of communication. Everywhere you look there’s another being created, serving a wide or very specific audience, and as noted at our conference and in our census, the tastes of consumers and the free -time they have is changing. There are 750,000 active podcasts in 2019 alone, with over 30 million episodes online now. So, you're probably wondering "Why on earth would you want to be podcast #750,001?" Well, there are no podcasts specifically for retail marketers with knowledge being shared by actual retail marketers; so, we said "Hey, we should make that!". And thus The Common Thread was born.  Our CEO spoke about the importance of adding value to the time your messages and interactions take away from your customers and as our customers we want to continue to adapt and mature in our aims of providing you with content that assists, intrigues and teaches you how to work towards providing marketing experiences your customers will love. And this mission is the backbone of the podcast. We asked each guest how they are creating those experiences and what the obstacles they've faced maintaining them. ‘The Common Thread’ highlights the clear pattern we saw emerging as we spoke to retail marketers, regardless of the vertical or audience. The podcast has been showing that there are common shared threads of practice, challenge and innovation that your peers are discussing and attempting.
  Topics: customer, retail, especially, podcast, episode, brand, thread, looks, discuss, common, value, realities, customers, created, marketers.
• The Five Types of Utility in Marketing - How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business?
  Topics: companies, products, specific, value, consumers, spend, marketing, types, utility, consumer.
• The Future of Work Is in These 3 Things - People are changing the way they work. The root of this change is the growing acceptance of flexibility in the workplace. So, when we talk about the future of work, we have to focus on what’s influencing change.
  Topics: customers, specialized, employees, work, future, video, remote, value, workers, culture, things.
• The History of Commerce: From the Silk Road to Modern Ecommerce - The history of commerce is, in many ways, a history of the world. Commerce and international trade shaped — and were…
  Topics: value, goods, east, online, silk, bc, indepth, trade, gold, history, commerce, ecommerce, currency.
• The Importance of Shipment Insurance During the 2020 Holiday Shopping Season - Butterflies. We all know that feeling. The swirly, gooey, fluttery feeling that tumbles in our stomachs when something exciting is…
  Topics: value, brands, cost, customer, brand, reasons, customers, package, shipping, need, holiday, insurance.
• The Value of Personalized Marketing for Ecommerce - A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could experience in a brick-and-mortar retail store. It is easy to recognize a genuinely good customer experience when you have it.
  Topics: experience, ecommerce, customers, store, marketing, personalized, customer, hobbs, associate, conversation, meditation, value.
• To be frank, I do not know how to value Honest Company - Is this a company going public while markets are hot so it can try to limp across the finish line? Or is Honest something honestly more exciting?
  Topics: companys, honest, ipo, shares, range, company, share, value, worth, private, billion, techcrunch, know, frank.
• UK delivery platform Sorted hits £1 billion milestone - Sorted, a delivery software startup from the United Kingdom, has reached a nice milestone. The value of goods it has shipped to date has reached the 1 billion pounds mark. All in all, it was a great year for the startup, which saw its client base increase by 200 percent.… Continue reading
  Topics: uk, clients, milestone, delivery, hits, value, startup, data, platform, asos, united, software, sorted, billion.
• UK retailers: ‘30% of ecommerce work offers no value’ - Retailers in the United Kingdom expect 30 percent of all their ecommerce work to give them back no value. Most retailers are facing some sort of ecommerce challenge. Customer retention, customer experience and measuring metrics are among the most important challenges. This is according to a recent study by Greenlight… Continue reading
  Topics: key, retention, uk, metrics, retailers, work, ecommerce, offers, value, projects, measuring, customer.
• UK’s Selina Finance raises $53M for its SMB loans platform based on home equity - When you need a loan, the cost and speed of getting it can be as critical to get right as the financing itself, a principle that might be even more relevant today in our shaky pandemic-hit economy than ever before. Today, a company that proposes to cut both the time and price for securing financing, […]
  Topics: value, platform, finance, smb, loan, based, process, capital, million, business, property, raises, techcrunch, loans, uks, equity, selina, today.
• Uber riders now earn rewards for shopping during their trip with new Cargo app - Uber is launching a new shopping app with commerce partner Cargo, a startup with which it signed an exclusive global partnership last year. The app will feature items curated by Uber, including products like Nintendo Switch, Apple hardware, Away luggage, Glossier cosmetics and more, and will be available to download for Uber riders making trips […]
  Topics: trip, shopping, uber, cargo, purchase, trips, available, value, business, riders, app, rewards, movies, techcrunch, earn.
• Use CAC and CLV to Monitor Ecommerce Growth, Profit - Ecommerce owners and managers have so much data available and so many key performance indicators, it can be difficult to know where to focus. But businesses aimed at long-term, stable growth may do well to focus on two: customer lifetime value (CLV) and customer acquisition cost (CAC).
  Topics: clv, ecommerce, profit, cac, company, past, customer, growth, ratio, value, companys, monitor, clvcac, average.
• Using an Ebook for B2B Lead Generation - Trading an ebook for a prospect's contact information is among the purest forms of content marketing. It's an effective way for B2B sellers to find their next customer. B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public.
  Topics: using, email, affirms, affirm, value, marketing, generation, lead, content, customer, b2b, capture, ebook.
• Waterfall Charts: The Marketing Graph You Need to Hit Your Goals - Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. When you hear the word “waterfall,” that’s typically what you imagine. However, today, we're going to talk about a different kind of waterfall — the waterfall chart.
  Topics: waterfall, need, youll, value, charts, values, chart, marketing, data, create, goals, traffic, hit, graph, choose.
• Website Homepage Design 101: 9 Homepage Examples to Inspire Your Ecommerce Shop - Fifty milliseconds — that’s how long it takes for website visitors to form an opinion on your online store. For comparison,…
  Topics: user, value, online, thats, inspire, shopper, site, homepages, products, website, ecommerce, design, shop, examples.
• What to make of Deliveroo’s rough IPO debut - Deliveroops. After a lackluster IPO pricing run, shares of Deliveroo are lower today, marking a disappointing debut for the hot delivery company. A good question to ask at this juncture is why Deliveroo struggled with its IPO during a historically strong moment for tech flotations. The European unicorn listed on the London Stock Exchange, however, […]
  Topics: exchange, rough, revenue, value, deliveroos, debut, deliveroo, european, public, question, techcrunch, really, ipo.
• What we learned from keynote speakers at Lifecycle19 - The doors of Printworks have closed to Lifecycle this year, but the new information and salient talking points from the keynote speakers are sure to still be buzzing in everyone’s ears. Whether discovering how to empower your team to drive brand identity or the actual impact of your irrelevant messages on your customers - this year, each keynote drove home new food for thought. Below, we’ve picked 5 from the first day of the conference and their top takeaways.
  Topics: relevant, campaigns, customer, content, lifecycle19, brand, value, messages, keynote, learned, speakers, marketing, customers, purpose.
• What's Attention Marketing, & Should You Use It? - Did you know that the cost of acquiring consumer attention has increased dramatically (seven- to nine-fold) in the past two decades? It might not be surprising to hear, but overall our collective attention span has been narrowing. You might be wondering, "What does this mean for marketers?"
  Topics: audiences, assets, marketing, attention, content, media, audience, grab, seconds, value, whats.
• What's a Value Proposition? It's What Your Business Does Better Than Anyone Else - Why do your customers buy from you? The answer: your value proposition. If you can perfect your value proposition, you can increase your conversion rate and improve your marketing strategies across many channels. Learning to present the value your company and products deliver in a compelling way is one of the most high-value, wide-reaching marketing activities.More
  Topics: category, example, way, propositions, products, product, proposition, whats, company, customers, better, does, business, value.
• What’s the Value of SEO? - Here’s a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a search-engine-optimization specialist is $65,000, according to Glassdoor. That’s before benefits and other internal costs.
  Topics: seo, monthly, traffic, whats, month, specialist, search, results, organic, value, keyword.
• When to Consider Ecommerce Shipping Insurance - High-end products, high volume, and quality customer service are among the reasons for considering shipping insurance for ecommerce. Shipping insurance can protect businesses from costs associated with damaged, stolen, and lost packages.
  Topics: insurance, shipping, value, protection, lost, ups, damaged, packages, ecommerce, declared, consider.
• Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience - In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook.
  Topics: value, members, facebook, impacted, group, marketer, developed, groups, audience, content, create, private, hubspot, team, social.
• Will ‘Irrational’ Start-up Valuations Continue? - Even before the Covid-19 pandemic, IPOs for many start-ups with supposedly bright futures crashed when they entered the public market. Some didn’t even make it that far, canceling in 2019 their public offerings. A disturbing gap between the private and public valuations of venture-capital-funded start-ups has emerged. This divergence will likely continue as many start-ups are remaining private for longer periods of time.
  Topics: startup, companies, value, private, continue, share, irrational, billion, company, valuations, valuation, public, market, startups.
• [UPDATE] 7 Customer Loyalty Programs That Actually Add Value - Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers.  In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. And if you’re like 65% of marketers, your company has implemented a loyalty program.
  Topics: programs, program, companies, customer, loyalty, rewards, points, add, update, company, value, customers, actually.
• eBay names Walmart exec Jamie Iannone CEO - Half a year after Devin Wenig stepped down as CEO, eBay is finally ready to name a permanent replacement. Following an appointment from the company’s board of directors, Jamie Iannone will step into the role as head of the company, effective April 27. The executive was also elected to eBay’s board. Most recently, Iannone served […]
  Topics: ebays, ceo, recently, names, jamie, walmart, value, shareholder, companys, pressing, ebay, online, company, techcrunch, exec, iannone.
• ‘Assisted Conversions’ in Google Analytics Are Attribution Gold - Google Analytics "Assisted Conversions" reports are hidden attribution gold deep in the platform's conversion analysis tools. While most Analytics reports show the immediate source ("last click") of traffic and conversions, Assisted Conversions identify the relationship between all channels and conversions.
  Topics: gold, conversions, conversion, assisted, click, value, direct, analytics, channel, attribution, channels, interaction, google.