Top 2021 resources on video

Best video resource in 2021.
Learn more about video to improve your e-commerce strategy.

• 10 Pieces of Content Your Audience Really Wants to See [New Data] - Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too.
  Topics: content, pieces, media, wants, data, social, really, audience, videos, article, users, marketing, readers, research, video.
• 10 SEO Tips for Podcasts - Podcasts have gone mainstream — 37 percent of Americans over the age of 12 listen to at least one podcast per month. But podcasts are often poorly optimized for search engines. Drive more organic search traffic to your podcast with these 10 tips.
  Topics: video, episode, topic, tips, site, episodes, seo, search, podcasts, listeners, links, podcast.
• 11 Tips for Virtually Pitching Marketing Campaigns - It's no secret that agencies are accustomed to wooing clients during in-person pitches.
  Topics: youre, virtual, youll, campaigns, meeting, pitching, team, virtually, inperson, pitch, screen, marketing, presentation, video, tips.
• 12 Platforms for Shoppable Video - Video is increasingly impacting ecommerce. Consumers use it for purchase decisions. Influencers live-stream product endorsements. And brands deploy video for engagement and product offerings. Here is a list of platforms for shoppable video.
  Topics: video, live, platforms, influencers, shopping, purchase, viewers, shoppable, videos, product, products.
• 13 Creative Ideas for Your Next Facebook Live Event, from HubSpot's Social Media Campaign Manager - In 2016, Facebook released Live video on their platform. As we came into a new decade, it seemed the initial live streaming frenzy on Facebook had calmed down. But today, remote work and digital events are the norm.
  Topics: hubspots, questions, ideas, facebook, content, social, event, stream, media, campaign, creative, live, manager, product, brand, audience, videos, video.
• 13 Free Video Editors from Basic to Advanced - The right software can help create compelling product videos, clips, or ads to share on YouTube, Facebook, Instagram, or anywhere else. Many free video editors offer basic, easy-to-use features as well as advanced tools and effects for professional-quality. Here is a list of free video editors.
  Topics: video, audio, basic, windows, available, price, macos, free, features, advanced, editors, effects, editing.
• 13 Product Demo Videos, for Inspiration - A demonstration video can introduce a product or service to an audience of prospects. There are many types of product videos, but good ones share traits. They’re simple and concise. They tell a story that involves a problem. And they relate to viewers through emotion, honesty, and often humor. Here is a list of compelling product demo videos.
  Topics: explains, online, benefits, animated, inspiration, demo, video, service, product, videos, shows, app.
• 19 Impressive Product Demo Videos You'll Want to Copy - In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.
  Topics: impressive, copy, know, product, marketing, video, platform, demo, viewers, using, viewer, youll, videos.
• 20 Creative Ways To Repurpose Content - As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer's block when it comes to creating fresh, unique content.
  Topics: post, create, youre, creative, blog, repurposing, social, posts, content, repurpose, video, ways, creating.
• 20 Mobile Apps to Create Stunning Social Media Visuals - Ultimately, most of us find it much easier to remember content we've seen when it's accompanied by visuals — which is why visuals are so widely used in marketing.
  Topics: templates, available, social, media, stunning, app, create, offers, mobile, content, video, allows, storytelling, visuals, apps.
• 20 Tools for Creating and Delivering Amazing Presentations - If you're in business, you need to know how to create captivating presentations. Whether you're trying to convince your boss to support a new campaign, talking with a prospect to close a deal, or building a new piece of marketing collateral, you need to know how craft a presentation that won't put people to sleep.
  Topics: pros, marketing, create, sales, pro, professionals, video, free, creating, tools, delivering, amazing, presentation, presentations.
• 20 Ways To Get More Views on YouTube - YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.
  Topics: ways, users, views, videos, content, generate, relevant, video, youtube, channel, create.
• 20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year - When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
  Topics: videos, playlist, live, youll, youtubes, ads, features, mobile, video, watch, know, tricks, hacks, youtube, add.
• 2020 Top 25: Our Most Popular Posts of the Year - Contributor Marcia Kaplan emailed me in early February 2020. She described a sickness in China that appeared to be impacting global trade. She called it a virus and suggested that we address it. "Coronavirus Disrupting the Global Economy, Including Ecommerce," Marcia's piece, made our annual top 25 list — articles published during the year with the most page views.  It was the first of dozens of Covid-related stories.
  Topics: posts, ecommerce, video, product, popular, seo, shopify, read, content, google, data.
• 3 Short-Form Video Trends Online Marketers Should Watch in 2021 - Let’s face it, we love videos.
  Topics: online, content, marketers, video, videos, tiktok, brands, trends, social, marketing, shortform, reels, users, watch.
• 4 Pillars of the New eCommerce Frontier Entrepreneurs Need to Embrace - The new frontier of ecommerce is full of rapid innovation. As the face of the industry changes, entrepreneurs must change with it.
  Topics: pillars, frontier, entrepreneurs, video, sales, voice, ecommerce, businesses, need, marketing, ar, embrace, social, shopping, product.
• 5 Dos and Don'ts When Making a SMART Goal [Examples] - When I was 14, my dream was to play college baseball. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. Fortunately, my coach always knew how to give me opportunities to shoot for that kept my drive alive. I think of SMART goals like my former baseball coach.
  Topics: leads, increasing, traffic, email, goal, donts, goals, blog, examples, smart, increase, video, dos, making.
• 50 Visual Content Marketing Statistics You Should Know in 2021 - At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. It's amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
  Topics: video, marketing, million, content, videos, instagram, media, statistics, facebook, visual, marketers, know.
• 50 YouTube Stats Every Video Marketer Should Know in 2021 - In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”
  Topics: million, users, watch, marketer, mobile, billion, know, stats, video, youtube, videos, music, popular.
• 6 New Social Media Platforms Marketers Should Watch in 2021 - When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?
  Topics: social, platform, media, users, tiktok, marketers, watch, twitter, app, video, platforms, clubhouse.
• 6 Stats that Prove the Importance of Product Videos for Ecommerce - Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed.
  Topics: ecommerce, importance, marketing, product, products, marketers, videos, stats, works, video, dont, prove, service, know.
• 7 Examples of Influencer Marketing on YouTube - In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy.
  Topics: product, videos, influencer, sponsored, marketing, video, viewers, examples, brands, influencers, youtube.
• 7 YouTube Features That Will Help You Get More Views - Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time?
  Topics: video, search, videos, youtube, views, viewers, content, channel, post, features, studio, help.
• 79 Marketing Tools and Software for Every Business & Budget - In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content.
  Topics: hubspot, marketers, budget, business, create, marketing, content, software, video, team, tools, tool, management.
• 8 Common Instagram Marketing Mistakes to Avoid in 2020 - Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users.
  Topics: post, hashtags, common, marketing, avoid, mistakes, platform, brands, social, quality, content, video, brand, instagram.
• 8 Engaging Examples of Interactive Storytelling in Content Marketing - As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message.
  Topics: interactive, marketing, engaging, content, readers, examples, video, audience, experience, topics, storytelling, information, incorporate.
• 8 Really Cool Ways to Use Video in Email Marketing - This morning, as usual, I started my day by checking my emails.
  Topics: company, marketing, cool, emails, videos, really, subject, email, video, youre, content, subscribers, ways.
• 9 Australian Websites That Will Inspire Your Design - It's no question that Australia is one of the most visually stunning places on Earth.
  Topics: websites, website, scroll, inspire, australian, visitors, site, memorable, design, learn, product, video.
• 9 Web Design Trends This Year You Can Apply Today - We’ve created this list of 9 web design trends most likely to have a big impact this year. These trends will help make your store more modern & inviting!
  Topics: today, apply, better, design, trends, product, video, sites, serif, 99designs, site, web.
• A 4-step Plan for Video Marketing Success - Videos are a potent way for ecommerce businesses to build lasting, profitable customer relationships. What follows are four steps — before you film — for successful video marketing.
  Topics: video, videos, article, marketing, youtube, planning, 4step, store, content, plan, example, audience, success.
• A 5-step Plan for Video Production and Distribution - Video content marketing starts with goal setting, understanding your audience, identifying topics, and creating a schedule — often in the form of an editorial calendar. Once you've completed these first steps, it is time to produce, edit, and publish your videos.
  Topics: videos, production, publish, youtube, vertical, plan, distribution, marketing, video, 5step, content, ratio, shoot.
• A Beginner's Guide to HTML5 - HTML5 was designed to do virtually anything you want to do online without having to download browser plugins or other software. Want to create animations? Embed music and movies? Build advanced applications that run in your browser? You can with HTML5.
  Topics: version, attribute, browser, create, html, video, guide, html5, web, beginners, using, add.
• Alibaba shares jump on Jack Ma’s first appearance in 3 months - Alibaba’s billionaire founder resurfaced as he spoke to 100 rural teachers through a video call, three months after his last public appearance in October, sending the e-commerce firm’s shares up more than 8% in Hong Kong. A recording of the call was first posted on a news portal backed by the government of Zhejiang, the […]
  Topics: appearance, alibaba, chinese, teachers, ma, rural, jump, techcrunch, jack, zhejiang, video, public, shares, months, mas, ecommerce.
• August 2020 Top 10: Our Most Popular Posts - Our mission since 2005 is to publish articles, webinars, and podcasts to help ecommerce merchants. What follows are the 10 most popular articles that we published in August 2020. Articles from early in the month are more likely to make the list than later ones.
  Topics: read, articles, video, web, merchants, posts, ecommerce, updates, popular, product, list, google.
• B2B’s Digital Shift Is Permanent and Incomplete - The pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing. The transformation is almost certainly permanent, changing how the companies operate. It's also incomplete.
  Topics: sales, video, sms, shift, b2bs, pandemic, mckinsey, b2b, chat, digital, permanent, incomplete, buyers.
• Bambuser raises $45M after shifting focus to live video shopping - Bambuser is a name you may not have heard in a while, but the Stockholm-headquartered company is announcing today that it has raised $45 million in new funding this year, with $34.5 million of that amount raised during the pandemic. Bambuser’s history goes back more than a decade (the first TechCrunch coverage appeared in 2008). […]
  Topics: video, trying, live, ghahremani, pandemic, told, turning, shifting, focus, raises, techcrunch, 45m, raised, shopping, bambuser.
• Breaking down the specs of a successful video ad - Digital marketing has left billboards in the dust, making it far easier to reach people online. But that doesn’t mean brands should ignore the principles that made billboards work in the first place.
  Topics: successful, work, principles, breaking, marketing, billboards, video, techcrunch, making, billboard, old, phone, ad, helped, specs.
• Buy on YouTube? The platform is testing a sales tool - By clicking on the "super bag", users will be redirected to a purchase page where the products, related videos and sale options will be located.
  Topics: shopping, google, sales, products, bag, youtube, video, tool, users, buy, platform, wants, testing, videos.
• Do Consumers Actually Engage With In-Stream Ads? [New Data] - In 2020, video outpaced blogging and infographics as the most common content marketing strategy.
  Topics: ad, viewers, instream, content, engage, data, ads, actually, video, say, consumers, click, dont.
• Dr. Squatch Scales to $100 Million with Natural Soaps for Men - Dr. Squatch, Jack Haldrup's company, sells its own natural soaps and other grooming products for men. Revenue in 2020 was roughly $100 million, having exploded from $5 million just 18 months earlier. How does a company grow from $5 million to $100 million in 18 months? I asked him that question and many more in our recent conversation. 
  Topics: revenue, soaps, company, market, natural, dr, weve, million, lot, soap, men, months, scales, squatch, video.
• Ecommerce Product Releases: January 3, 2021 - Here is a list of product releases and updates for late-December from companies that offer services to online merchants. There are updates on augmented reality, fraud prevention, customizable product services,
  Topics: video, ecommerce, platform, digital, users, releases, commerce, shoppable, product, launches, services, shopping.
• Ecommerce Product Releases: July 1, 2020 - Here is a list of product releases and updates for late June from companies that offer services to online merchants. There are updates on website builders, logistics tools, free product listings, predictive artificial intelligence, product recommendations, social commerce, and shoppable videos.
  Topics: merchants, product, ecommerce, free, google, page, shopping, video, releases, platform, shipping.
• Ecommerce Product Releases: November 16, 2020 - Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on product videos, social commerce, holiday promotions, live-streaming, logistics, shipping, and wearable payments.
  Topics: businesses, woocommerce, shop, product, app, products, video, videos, releases, shopify, delivery, ecommerce.
• Essential Elements of an Ecommerce Product Page - The elements of an ecommerce product detail page should work together to help shoppers make sound buying decisions. Each element — prose description, a list of features, product photos, videos — should tell part of an item's story.
  Topics: video, ecommerce, written, page, essential, kelty, product, coyote, elements, description, descriptions.
• Google’s latest R&D project is Shoploop, a mobile video shopping platform - Google’s latest experiment is a video shopping platform designed to introduce consumers to new products in under 90 seconds. The company today is launching Shoploop, a project from Google’s internal R&D division, Area 120, where it tests out new ideas with a public user base. Shoploop’s founder, Lax Poojary, had previously worked on online trip […]
  Topics: creators, shopping, rd, googles, techcrunch, latest, today, youtube, mobile, platform, products, video, live, consumers, videos, shoploop, project.
• How HubSpot Video Managers Coordinate and Produce Content Remotely - In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before.
  Topics: remote, content, managers, production, fiske, produce, academy, hubspot, video, hutchings, process, remotely, talent, coordinate.
• How Influencer Marketing Drives Holiday Sales - Influencers have the power to help drive ecommerce sales the way old school media did in years past. Advertising on 1950s television and other mass media was successful because of the audiences. Today, the same thing may be true for influencer marketing.
  Topics: coupon, marketing, drives, video, voss, holiday, codes, audience, run, sales, vessi, influencer, vosss.
• How Personal Post-Purchase Videos Increase Conversions - Many eCommerce businesses undervalue the effects of engaging with customers beyond a purchase. They fail to see the importance of following up with shoppers or thanking them. This is unfortunate as positive engagement leads to shoppers returning to ‘friendly’ stores. It’s even more regrettable when you consider that there’s an easy and fast way of […]
  Topics: customers, create, video, message, conversions, customer, videos, postpurchase, know, allows, dont, personal, increase.
• How To Download & Repurpose Your Facebook Live Content - Your brand's team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it.
  Topics: click, download, video, live, best, videos, repurpose, way, content, facebook, audience.
• How To Make a Vlog [Step by Step] - I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers.
  Topics: channel, videos, content, youtube, video, vlogging, brands, vlog, music, audience, step.
• How Video Consumption is Changing in 2020 [New Research] - In 2020, video is more important to consumers than ever before.
  Topics: content, brands, learn, consumption, videos, product, consumers, marketing, gen, changing, research, video, watch.
• How to Build a Brand Through Live Streaming [+ Examples] - Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content.
  Topics: build, brand, viewers, audience, marketing, brands, video, platform, product, streaming, live, examples.
• How to Conduct Successful Remote Interviews, According to HubSpot's Recruitment Coordinator - For your business to thrive, it's critical you set up a process for conducting effective interviews — and, in 2020, it's equally vital you create a comprehensive virtual interview strategy, as well.
  Topics: coordinator, troubleshooting, candidates, conduct, interviewing, process, video, interview, interviews, remote, according, virtual, successful, hubspots, candidate, recruitment, work.
• How to Go Live on Instagram in Five Easy Steps - Earlier this morning, I joined a free workout class from my bedroom.
  Topics: share, easy, videos, instagram, live, video, youre, steps, icon, followers, click, youll.
• How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide - When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”
  Topics: virtual, stepbystep, sales, launch, guide, host, customer, lead, inbound, generation, acquisition, speaker, speakers, video, session, conference, event.
• How to Learn Excel Online: 19 Free and Paid Resources for Excel Training - Like many marketers, I have a bit of experience with Microsoft Excel. I've used it to organize events, plan meals, and sort data -- but I don't have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I'm constantly subjecting myself to the tedium of updating my spreadsheets manually. Like me, you're missing out on a world of Excel training courses that could teach me how to automate my reports and save hours of time.
  Topics: video, tutorials, online, data, free, paid, topics, learn, courses, resources, training, excel, course.
• How to Make Money on YouTube, According to 3 People Who Do - Every day, over one billion YouTube videos are watched around the world.
  Topics: youtube, youre, money, channel, revenue, according, ad, video, content, youll, account, ads.
• How to Master Content Marketing on LinkedIn - There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.
  Topics: post, content, youre, master, updates, audience, status, linkedin, video, publishing, marketing, share.
• How to Post on Instagram: A Step-by-Step Guide - With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.
  Topics: youre, click, right, image, caption, tag, tap, guide, stepbystep, post, video, instagram.
• How to Post to Instagram From Your Computer [6 Easy Steps] - I'll admit it: this post is incredibly timely for me.
  Topics: desktop, upload, social, computer, mobile, video, click, menu, steps, instagram, post, youre, easy.
• How to Run a Successful Grassroots Marketing Campaign [+ Examples] - When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. The reason? Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
  Topics: create, video, successful, share, campaign, grassroots, run, audience, content, know, examples, inspire, marketing.
• How to Run a Successful Virtual Event [+ Examples] - Nowadays, plenty of business is done virtually.
  Topics: events, successful, online, examples, virtual, event, run, conferences, conference, live, tools, inperson, video.
• How to Start a YouTube Channel for Your Business - Every day, YouTube users watch over a billion (yes, with a B) hours of YouTube videos and yet only 9% of small businesses have started their own channels. As YouTube usage continues to soar, the opportunity is just getting bigger for businesses ready to jump in.More
  Topics: youtube, help, channel, account, business, content, video, viewers, start, brand, videos, search.
• How to Use Instagram: A Beginner's Guide - Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010 to over one billion in 2020.
  Topics: video, instagram, guide, follow, click, beginners, youre, account, post, notifications, icon, image.
• How to Use Pinterest Advertising to Promote Products and Attract Customers - Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy -- unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income.
  Topics: choose, customers, promote, pinterest, pins, content, ad, users, video, products, advertising, ads, promoted, campaign, attract.
• Leverage AI to optimize customer service outcomes - With a more hands-on approach to AI — that is, using the technology to actually augment everyday communications — workers can gain insight into concepts, workflows and ideas that would otherwise go unnoticed.
  Topics: ai, customer, work, technology, way, remote, video, outcomes, optimize, service, data, leverage, techcrunch, communication, shift.
• Lights, Camera, Action: How to Record a Webinar Worth Replaying - How often do you find yourself running late to a webinar or missing it entirely? Too often to admit? You’re not alone. On average, 260 people register for a single webinar. However, only about 60% of people actually attend the webinars they register for.
  Topics: worth, camera, content, software, webinar, recording, video, record, youre, replaying, action, screen, webinars, lights, audience.
• Live video shopping startup Talkshoplive raises $3M - Talkshoplive is a startup that’s worked with stars like Paul McCartney and Garth Brooks, as well as small businesses, to host shopping-focused live videos. Today, it’s announcing that it has raised $3 million in seed funding from Spero Ventures. CEO Bryan Moore founded the company with his sister Tina in 2018. Moore previously led social media […]
  Topics: live, video, moore, businesses, videos, techcrunch, startup, raises, 3m, worked, talkshoplive, small, working, way, youre, shopping.
• Quotes and Videos that Will Inspire & Motivate You to Take Major Action - Stuck in your latest project? We thought it was about time to do a roundup of some of the best and most helpful inspirational business quotes & videos.
  Topics: work, inspired, motivated, fail, day, entrepreneurs, zero, business, inspirational, quotes, video, hard, thing, youre, life.
• Ridge Wallet Hits $50 Million with Influencer Marketing - Ridge wallets launched via a Kickstarter campaign in 2014.  Ultra-thin, metal-clad, with RFID protection, the wallets are enormously popular in the U.S., with $50 million in sales in 2020 alone. Influencer marketing has driven much of the growth. Sean Frank is The Ridge's chief operating officer.
  Topics: hits, influencer, money, wallet, marketing, yes, video, thats, million, videos, lot, ridge, amazon.
• Social Media Definitions: The Ultimate Glossary of Terms You Should Know - For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. 
  Topics: online, definitions, allows, used, terms, content, video, know, media, users, glossary, facebook, social, twitter, ultimate.
• Social Media Updates for Commerce, Live-streaming, More - Social media sites help businesses build a brand, engage customers, and sell products. Many popular networks continue to innovate with new features, particularly around ecommerce. Here is a list of social media updates to explore in 2021.
  Topics: social, create, livestreaming, ads, live, content, video, products, promote, commerce, media, businesses, platform, updates.
• The 20 Best Video Editing Apps for 2021 - Using a video editing app is critical for creating a winning video marketing strategy.  And if you're reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote living.  But like most new strategies, you’ll need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software.
  Topics: apps, features, app, best, platforms, video, free, music, videos, editing, editor.
• The 5 Types of Social Media and Pros & Cons of Each - Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.
  Topics: social, types, video, instagram, post, facebook, users, pros, media, platform, platforms, cons, posts, content.
• The 7 Best Music Playlists for Productivity, According to Science - Not long after I first started at HubSpot, I was welcomed with a fresh pair of orange, noise-canceling headphones. At the time, I had no clue that these headphones would carry me through many long work days and some of the deepest, darkest levels of writer's block.
  Topics: mozart, game, video, according, productivity, best, listened, science, playlists, youre, group, work, feel, music, listening.
• The 8 Elements of Modern Web Design (And Web Design Trends to Watch) - Every year, we see new elements and styles in website design begin to emerge.
  Topics: product, design, modern, images, large, different, image, elements, help, web, website, trends, videos, video, watch.
• The Beginner's Guide to Rich Media Ads - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider.
  Topics: beginners, rich, ads, create, click, great, video, ad, guide, media, youll, way.
• The Beginner’s Guide to Getting Your Brand on TikTok - Ready to tap into the potential of TikTok? Check out this beginner’s guide to promoting your brand on TikTok, the hottest social media platform of the year.
  Topics: users, beginners, platform, video, profile, videos, tiktok, content, app, guide, getting, brand, hashtag.
• The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade - A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach.
  Topics: evolution, decade, mobile, content, search, audience, practice, changed, going, study, marketers, video, marketing.
• The Future of Advertising [Expert Predictions & Data] - In a world of banner blindness, I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. But it's a new dawn and it's a new day. And as technology and advertising continue to evolve, so will your strategies.
  Topics: data, mobile, advertising, digital, ad, tv, expert, billion, ads, future, programmatic, predictions, video.
• The Future of Social Video: A Brief Look Into What's Next [Expert Predictions + Data] - Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media. From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.
  Topics: brief, youtube, expert, media, content, future, data, videos, look, whats, predictions, facebook, platforms, brands, video, instagram, social.
• The Hero-Hub-Help Content Marketing Strategy - A content marketing strategy should identify what to publish and when to publish it. When a content marketing goal includes growing an engaged audience, YouTube's venerable hero-hub-help framework has much to offer.
  Topics: youtube, videos, marketing, google, example, content, video, herohubhelp, publish, hero, strategy.
• The Top 5 Reasons Brands Make Videos [New Research] - Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences.
  Topics: brand, increasing, viewers, instance, brands, unique, purpose, videos, social, video, research, reasons.
• The Ultimate Guide to Instagram Stories Ads in 2020 - Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
  Topics: youre, ads, best, guide, text, ultimate, ad, viewers, attention, video, brand, instagram.
• TikTok partners with Shopify on social commerce - TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The deal aims to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. The partnership will eventually expand to include other in-app shopping features, as well, the companies […]
  Topics: commerce, techcrunch, partners, features, social, partnership, shopping, channel, video, users, shopify, tiktok, merchants.
• User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users - Many businesses aim for their websites to rank highly in search engines, but it's a moving target.
  Topics: video, search, user, boost, engaging, pages, rank, googles, page, seo, experience, engagement, google, users.
• Using Instagram Video for Ecommerce - Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram's "Reels," which mimics TikTok, follows that trend. In this post, I'll address options for posting videos on Instagram to drive awareness and sales for your ecommerce company.
  Topics: using, feed, ecommerce, tiktok, accounts, reels, instagram, videos, live, content, igtv, video.
• Using TikTok for Ecommerce Marketing - TikTok is a relative newcomer to the social media world, having launched as A.me in 2016 in Beijing, China. Once viewed as a passing phase, TikTok now has more than 200 million downloads in the U.S. and 2 billion worldwide. It's among the most downloaded apps in Google Play and the Apple App Store.
  Topics: trending, video, watch, feed, marketing, tiktok, ecommerce, videos, using, content, ocean, viral, spray.
• Video: What does the future look like for Airbnb in Africa? - As leisure and business travel across Africa increased steadily the last few years, companies like Airbnb looked to countries like Nigeria and South Africa for growth.
  Topics: future, airbnb, video, does, think, look, travel, business, nigeria, booming, south, tourism, africa, guests.
• Vimeo's 4 Tips for Generating Leads With Your Videos - As a marketer, you're often tasked with accomplishing two main goals: making beautiful content that builds your brand recognition and tells your story ... and generating qualified leads that will help you grow your business.
  Topics: video, know, leads, tips, generating, information, content, videos, contact, forms, vimeos, email, form, youre.
• Walmart to pilot test livestreamed video shopping on TikTok - Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may recall, had planned to invest in TikTok when the app was being threatened with a ban from the U.S. market unless it sold its U.S. […]
  Topics: walmarts, items, walmart, tiktoks, tiktok, techcrunch, ways, shopping, test, fashion, experience, livestreamed, shop, pilot, video.
• What Are YouTube Tags & Why Are They Important? - YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google.
  Topics: score, tag, video, videos, youtube, keyword, target, tags, search, keywords, important.
• What Is an SRT File, & Why Is It So Important for Video? - Nowadays, subtitles are becoming increasingly common, particularly as businesses expand their marketing efforts and aim to reach a broader, global market. Additionally, subtitles are often necessary to ensure your video and audio files are as inclusive as possible.
  Topics: important, file, video, line, subtitles, text, subtitle, dont, files, audio, srt.
• What Video Marketers Can Learn from 5 Memorable Australian Commercials - By September of 2019, nearly 60% of Australia's population was on YouTube.
  Topics: memorable, commercials, marketers, yellow, video, learn, australian, ad, jingle, ads, vegemite, fly, commercial.
• What Video Marketers Should Know in 2021, According to Wyzowl Research - It's well established that video has been one of the breakout trends in the marketing world for the past decade.
  Topics: video, marketing, videos, report, according, survey, say, usage, research, success, wyzowl, marketers, know.
• Where and How Often Do Consumers Watch Live Video? [New Data] - By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice.
  Topics: twitter, data, watch, videos, audience, content, stream, live, video, platforms, brands, consumers.
• Which Types of Live Video Are People Actually Watching? [New Data] - In 2019, global internet users watched 1.1 billion hours of live video. That equates to 12,557 decades of online content.
  Topics: watching, industry, live, actually, learn, consumers, content, watch, video, types, data, product, audiences.
• YouTube announces a new shoppable ad format - YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to brands’ product pages. The introduction of the format comes at a time when advertisers are trying to find new ways to capture consumers’ growing interest […]
  Topics: shoppable, announces, product, youtubes, way, youtube, viewers, brands, ads, techcrunch, video, format, ad.
• YouTube to expand Shorts to the US, add 4K and offline DVR to YouTube TV, launch in-video shopping and more in 2021 - YouTube has a host of big product updates coming this year, and it just detailed a lot of them in a blog post from Chief Product Officer Neal Mohan. Google’s streaming video site plans to expand its TikTok-esque Shorts mobile video creation and consumption tool to the U.S. (it’s currently in beta in India), make […]
  Topics: launch, shorts, techcrunch, tv, video, invideo, offline, streaming, lot, youtube, shopping, product, videos, dvr, updates, expand.
• ‘Gated’ Product Launch Leads to $250,000 in 1-day Sales - Jordan West launched Little & Lively, a direct-to-consumer children's apparel company, with his wife, Carmen, six years ago in Canada. The business has grown to mid-seven-figures in revenue selling through its website, mostly. He's a master at creating demand for his products before they are available for purchase.
  Topics: lot, product, launch, virtual, im, gated, 1day, group, thats, video, customer, sales, day, vip, leads.