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10 Native Advertising Examples People Actually Enjoyed Reading - You've heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers?
Topics: actually, example, native, advertising, ads, enjoyed, examples, stood, campaign, content, ad, reading, video, article.
10 Real Estate Social Media Marketing Strategies That'll Bring in New Business - The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby's International Realty of Weston, MA. Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor. Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they'll feel confident having by their side throughout the process.
Topics: strategies, social, marketing, realtors, estate, business, buyers, bring, clients, real, video, thatll, media, content, share.
10 of the Coolest YouTube Banners We've Ever Seen - I'm always inspired by the creativity that goes into YouTube banners, but if you're anything like me, you've probably wondered how you can create one for your own channel. Well, you're in luck!
Topics: youre, banners, banner, channel, art, brand, seen, youtube, youll, x, coolest, content, weve, video.
100ms secures $20M to power next generation of live video apps - Live video conferencing infrastructure startup 100ms, based in India and the U.S., has raised $20 million in Series A funding to power the next generation of live video apps, coming barely five months after closing a seed round. This latest round was led by Falcon Edge’s Alpha Wave Incubation, with participation from Matrix Partners India […]
Topics: startup, infrastructure, online, platforms, techcrunch, live, 20m, apps, secures, 100ms, power, video, generation, months, product, build.
11 Apps for Creating, Editing Videos - For online merchants, video is one of the best ways to promote a business, especially when you can shoot and edit video from nothing more than a smartphone and a simple app. Here is a list of apps to create and edit videos for ads, products, and content marketing.
Topics: android, available, effects, video, add, premium, editing, videos, price, music, ios, apps, creating.
12 of the Most Inventive Interactive Marketing Examples We've Ever Seen - If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like look presentations.
Topics: content, video, seen, viewers, interactive, weve, marketing, inventive, experience, audience, using, article, way, examples.
14 New and Updated Online Video Tools - Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
Topics: videos, available, media, users, video, online, creators, tools, content, updated, live, shopping.
18 Compelling Above the Fold Content Examples to Inspire Your Own - The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds. Maybe your content is performing well on social media. It's resonating with audiences and earning engagement. But it's possible that when you look at website metrics, there's a different story being told.
Topics: fold, abovethefold, visitors, content, website, page, video, users, copy, examples, compelling, inspire, design.
18 Impressive Product Demo Videos You'll Want to Copy - In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.
Topics: thats, viewers, viewer, marketing, copy, youll, video, demo, works, product, impressive, know, videos.
20 Free Web Design Tools from Summer 2021 - Here is a list of new web tools and design elements that can enhance an ecommerce site. There are page builders, design collaboration tools, gradient generators, video apps, coding tools, fonts, and more. All are free, though some also offer premium versions as well.
Topics: tools, free, web, video, color, font, create, design, share, tool, waves, summer.
2021 YouTube Ad Specs - Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users? I don't know if it's just me, but I didn't know YouTube had that much content published every day. Since many businesses use YouTube as a marketing tool for their campaigns, it's important to stay up to date on the ad specifications.
Topics: youtube, right, ads, vertical, size, ad, length, specs, video, know, x.
3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers] - As a marketer, you've probably wondered which Instagram video format would perform the best for your audience.
Topics: leverage, videos, video, size, aspect, ratio, marketers, content, data, surveyed, format, formats, instagram.
3 Super Bowl Ads Consumers Loved in 2022 & What Marketers Can Learn from Them [New Data] - Each year, the Super Bowl teaches us a lot about healthy competition. But -- we don't always see it play out on the football field.
Topics: loved, consumers, learn, ads, marketers, cable, commercial, video, relatable, ad, super, data, bowl, product, viewers.
3 Tests Our Content Team Ran in 2021 & How They Impacted 2022 Planning - 2021 was a big year for the HubSpot content team.
Topics: ran, content, team, youtube, blog, traffic, nonorganic, video, experiment, posts, tests, organic, impacted, planning.
4 Reasons Why You Should Use YouTube Shorts [+ 5 Brand Examples] - Did you know that the first video published on YouTube was only 18-seconds long?
Topics: brand, videos, youtube, content, short, tiktok, video, reasons, examples, shorts, beta, create, audience.
5 Content Marketing Ideas for June 2022 - Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more.
Topics: ideas, content, flag, marketing, day, example, fathers, company, video, publish, listicles.
5 Content Marketing Ideas for March 2022 - Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This March 2022 installment includes workshops, how-to, and more.
Topics: patricks, day, video, guitar, business, marketing, ideas, content, workshop, evergreen, green, st.
5 Instagram Challenges Marketers are Facing, According to Research - Instagram likes to keep marketers on their toes. Just this past year, we've seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options.
Topics: hashtags, video, report, post, according, engagement, research, marketers, facing, posts, marketing, challenges, audience, instagram.
5 SEO Trends to Leverage in 2022 [HubSpot Blog Data] - Keeping track of SEO trends is like hitting a moving target.
Topics: video, words, youtube, voice, leverage, seo, blog, content, page, google, hubspot, search, keyword, data, trends.
5 Underrated Social Media Strategies You Should Start Using Today - When it comes to social media strategy, most brands know some of the top strategies: Post high-quality content, monitor your brand perception, engage with your audience.
Topics: strategies, content, social, community, video, media, trust, consumers, start, brand, underrated, brands, using, today.
50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data] - As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Topics: marketers, statistics, companies, inform, content, data, videos, marketing, creating, video, media, say, effective, strategy.
6 Short-Form Video Trends Online Marketers Should Watch in 2022 - Short-form videos are everywhere nowadays.
Topics: videos, content, trends, brands, tiktok, social, marketing, video, marketers, users, shortform, watch, online, platform.
6 Types of Advertising Brands Are Investing In This Year - And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it's the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year.
Topics: marketing, types, marketers, media, ads, advertising, social, investing, tiktok, youtube, brands, video, digital.
7 Simple Digital Marketing Hacks for 2022 - Digital marketing trends are changing constantly. Each year brings new marketing strategies that need to be identified and integrated into the gameplans of large and small businesses alike, otherwise, there's serious money left on the table.
Topics: content, audience, simple, using, video, small, search, google, digital, marketing, lsas, hacks.
8 New Social Media Platforms Marketers Should Watch in 2022 - According to 2021 HubSpot Blog Research, most marketers search for new or emerging social media platforms on a weekly or monthly basis.
Topics: media, tiktok, platform, video, marketers, platforms, users, social, app, watch, audience.
8 Virtual Interview Tips to Help You Get The Job - If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to a virtual interview. That's a huge accomplishment.
Topics: video, automated, answer, interview, sure, interviewer, dont, tips, job, interviews, youre, know, help, virtual.
9 Best Youtube Ads of 2021 and 2020 - Back in 2007, a research firm estimated that the average person saw up to 5,000 ads a day.
Topics: video, starts, youtube, life, product, best, brand, ad, takes, ads, susan.
A Marketer's Guide To Video Codecs - Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs.
Topics: used, quality, marketers, content, audio, guide, data, files, video, codecs, codec, need.
Advertising Trends from Top DTC Brands in 2022 - Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
Topics: dtc, trends, example, company, turkey, brands, video, ads, advertising, greenfield.
Albertsons sets off Firework’s livestream, shoppable video experience on website - Albertsons is the first U.S. grocer to utilize Firework's platform to create, host and curate its own short-form and livestream video to improve customer engagement.
Topics: using, fireworks, digital, customers, customer, techcrunch, albertsons, video, experience, shortform, content, sets, added, website, shoppable, livestream, humayun.
Behind-the-scenes Content Is Authentic Storytelling - Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.
Topics: business, company, content, include, video, process, behindthescenes, bts, workplace, companys, works, storytelling, authentic.
Best Times to Post on YouTube in 2022 [Research] - HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.
Topics: video, research, respondents, youtube, platform, social, post, best, report, media, times.
Cross-Posting in 2022: What Is It & Why You Should Use It - Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world.
Topics: content, crossposting, media, cross, platforms, multiple, video, platform, posting, social.
Customers’ Top HubSpot Integrations to Streamline Your Business in 2022 - The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better.
Topics: streamline, integrations, apps, marketing, platform, sales, data, sync, app, business, contacts, hubspot, video, customers.
Drip aims to provide thrill of live commerce to NFTs, physical collectibles - Drip is "Shopify for livestream commerce,” providing tooling so users can run live stream auctions, drops or buy it now formats via Drip’s existing marketplace.
Topics: live, physical, techcrunch, super, product, nft, collectibles, thrill, aims, provide, ventures, users, nfts, commerce, drip, lawrence, selling, pokémon, video.
Ecommerce Product Releases: February 15, 2022 - Twice a month we publish a rundown of new products and services that could interest merchants. This installment includes mobile payments, B2B ecommerce, augmented reality, and more.
Topics: pay, b2b, tap, try, video, live, ecommerce, platform, announced, releases, service, product.
Ecommerce Product Releases: January 2, 2022 - Here is a list of product releases and updates for late December from companies that offer services to online merchants. There are updates on next-day and zero-emissions deliveries, in-app referrals, video content creation, early-stage financing, and non-fungible tokens.
Topics: product, refersion, marketing, releases, social, delivery, ecommerce, ventures, million, video, enables, platform.
Ecommerce Product Releases: March 15, 2022 - Twice monthly we publish a rundown of new services, updates, and collaborations that could help merchants. This installment addresses social commerce, shipping, virtual fitting, more.
Topics: product, video, launches, meta, merchants, releases, zeekit, technology, program, sellers, ecommerce.
Ecommerce Product Releases: November 15, 2021 - Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on shoppable video, B2B fulfillment, social commerce, shopper protection, and shipping enhancements.
Topics: google, product, integration, platform, video, announced, tiktok, shipping, releases, merchants, ecommerce.
Everything You Need To Know About Google Web Stories - Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.
Topics: know, web, text, interactive, google, amp, pages, wordpress, video, add, need, seo.
Go Beyond Likes and Follows: How to Create a Social Media Strategy That Sells - Social media marketing can help you build an audience of customers and drive sales, or it can be a time-consuming distraction. Learn how to create a strategy that keeps your actions focused and allows you to execute without taking too much attention away from running your business.More
Topics: post, likes, social, content, create, video, follows, marketing, goals, sells, instagram, strategy, media, audience.
How Consumers Responded to Black Friday Ads in 2021 [+Trends to Watch] - After 2020, there were big expectations for what 2021 could bring. Some predicted lower Black Friday sales as supply chains struggle to meet demand. Others said 2021 would bring record numbers.
Topics: shopping, brands, social, watch, consumers, ads, black, responded, online, video, ad, trends, media.
How Content Drives Low-cost Ad Conversions - Content marketing is often associated with search engine optimization since the two disciplines can work hand in glove. But there can be a strong affinity between content marketing and advertising, too.
Topics: ad, marketing, company, advertising, article, lowcost, conversions, drives, video, views, content, profile, traffic, search.
How Miss Excel Makes $100k Each Day Selling Courses - Miss Excel is her name, or at least how people know her on TikTok. The now popular TikToker and Instagram influencer,Kat Norton, promotes her courses through social media and leads users to online training courses for Excel and other Microsoft… Continue reading How Miss Excel Makes $100k Each Day Selling Courses
Topics: course, excel, day, views, makes, courses, selling, 100k, norton, online, videos, video, tiktok, miss, kat.
How Nonprofits Can Use TikTok for Growth [Case Study + Examples] - TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay.
Topics: videos, case, audience, growth, tips, platform, examples, video, viral, organization, nonprofits, tiktok, content, dog, study.
How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too) - Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users.
Topics: brand, brulhart, video, strategy, influencer, 45k, create, content, tiktok, instagram, reels, told, went.
How the Pandemic Changed Social Media: 6 Quarantine Trends Here to Stay [Data + Expert Insights] - At the beginning of the lockdown, many of us were unable to see family or friends. All social plans were cancelled — practically overnight.
Topics: content, marketing, social, quarantine, video, data, influencer, work, users, changed, pandemic, insights, stay, expert, increased, trends, media.
How to Add YouTube Videos to Your Website: A Step-by-Step Guide - Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers.
Topics: videos, youtube, stepbystep, video, website, guide, html, users, add, embed, user, site, code.
How to Build Brand Loyalty Through Augmented Reality - Combining AR and 3D experiences into a website is increasingly vital to foster customer engagement and brand loyalty.
Topics: tryon, reality, 3d, video, brand, build, augmented, ar, experience, brands, retailers, virtual, loyalty, consumers, shopping.
How to Create the Perfect Project Timeline [Template + Examples] - Piecing together a project timeline template usually involves a Google Doc and mediocre formatting skills. Then comes assigning tasks to teammates and promising to hit the agreed-upon delivery date. But a few weeks go by, and the timeline falls apart. Higher priorities pop up, and deadlines slip past without much progress.
Topics: video, tasks, task, examples, production, projects, timeline, need, project, create, template, perfect.
How to Master LinkedIn Content Marketing - It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit.
Topics: content, video, master, updates, status, marketing, post, youre, publishing, linkedin, audience, share.
How to Post to Instagram From Your Computer [12 Easy Steps] - Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. For these reasons and others, you might be wondering, "Can I post to Instagram from my computer?" We have some good news.
Topics: post, computer, video, instagram, add, media, click, desktop, easy, youre, steps, upload.
How to Run an Effective Vetting Process for Candidates in 2022 - Imagine you're a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit.
Topics: run, job, write, phone, effective, vetting, candidate, role, candidates, video, process, background.
How to Sell Videos Online: Essential Best Practices and Tips - From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique… Continue reading How to Sell Videos Online: Essential Best Practices and Tips
Topics: video, tips, website, online, essential, videos, content, tools, best, practices, sell, marketing, course.
How to Use Facebook Live: The Ultimate Guide - Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post.
Topics: ultimate, facebook, live, feature, post, viewers, broadcast, way, guide, videos, comments, video.
How to Use Pinterest Advertising to Promote Products and Attract Customers - Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income.
Topics: ads, promoted, video, attract, products, pinterest, campaign, users, content, ad, promote, create, pins, customers, advertising.
Kenyan low-cost ISP Poa Internet secures $28 million in round led by AfDB-backed Africa50, plans to link region with cheap, limit-free connectivity - In 2020, Africa50, an infrastructure financier backed by the Africa Development Bank (AfDB) Group and a good number of African governments, hosted an innovation challenge that sought affordable and reliable solutions for last-mile internet connectivity across the continent. A proposal by Poa Internet, a Kenyan startup, beat 673 others from across the world as a […]
Topics: kenya, continent, lowcost, mobile, africa50, startup, connectivity, round, data, region, secures, poa, plans, bank, limitfree, internet, video, link, million, techcrunch.
Livestream video shopping app NTWRK raises $50M from Goldman Sachs, Kering - NTWRK, a video shopping app that has helped to popularize the idea of livestreamed commerce in the U.S., announced today it has closed on $50 million in new funding led by Goldman Sachs Asset Management and global luxury group Kering, owners of luxury brands Gucci, Yves Saint Laurent, Bottega Veneta and others. The company has […]
Topics: goldman, viewers, billion, raises, kering, ntwrk, shopping, app, livestream, techcrunch, virtual, festival, live, ran, sachs, video.
Pet video marketplace Camlist eyes UK growth after raising $1.3 million pre-seed funding - Camlist, a video marketplace for pets, has raised $1.3 million in a pre-seed round, funding that the startup plans to use to develop its platform and grow its workforce — as it looks to expand its reach in the UK, its second market (after the U.A.E.), which it entered earlier this year. Unlike other marketplaces, […]
Topics: buyers, dubai, raising, video, experience, items, market, sellers, preseed, techcrunch, pet, funding, marketplace, uk, million, pets, camlist, growth.
Pinterest addresses the TikTok threat in its first quarter earnings - Pinterest may have beat on revenue and earnings in the first quarter, but the company is not out of the woods yet when it comes to carving out a place for its service in today’s competitive landscape. In particular, Pinterest is up against a credible threat with the rise of TikTok when it comes to […]
Topics: techcrunch, content, threat, company, quarter, idea, earnings, tiktok, video, users, pins, creators, pinterest, addresses.
Product Photography, Part 13: Special Edits - Special post-production edits can help create the perfect product images. This is the 13th installment in my series on helping ecommerce merchants create better product images. In this installment, I'll look at advanced editing techniques.
Topics: video, special, edits, image, photography, editing, create, product, tools, shadows, tool, white, background.
Rich Media Ads: 6 Steps to Create Them + Brand Examples - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.
Topics: video, ad, rich, steps, click, interactive, way, create, ads, examples, users, media, brand.
Ryan Trahan’s Journey From College Dropout to 6.8 Million YouTube Subscribers - In 2017, Ryan Trahan dropped out of college, with 30,000 YouTube subscribers and plans to become a full-time creator. Today he’s one of the most recognizable YouTubers in the world, with over 5.6 million subscribers, trending videos, and a penchant for going viral. But Ryan isn’t only a creator—he's a serial entrepreneur who’s been dreaming up and building businesses since he was 14, combining his creative prowess with an entrepreneurial spirit. More
Topics: creators, hes, business, dropout, trahans, youtube, journey, subscribers, content, videos, ryan, college, video, million.
SEMrush Review: How We Increased Organic Search Traffic by 532% - We used SEMrush to grow our traffic by 532% so in this SEMrush review we're highlighting what they can do to grow your website & business too.
Topics: video, increased, competitors, semrush, tool, content, traffic, keywords, review, tools, track, business, walkthrough, keyword, seo.
SEO: Drive Clicks with Video Rich Snippets - Video rich snippets are enriched organic search results in Google. They're an opportunity to generate more clicks, especially on mobile. Publishers often mistake video rich snippets with video carousels.
Topics: organic, seo, rich, videos, clicks, snippets, drive, search, page, results, embed, youtube, video.
SEO: Google’s Video Carousels Are a Big Opportunity - Google's search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels.
Topics: google, opportunity, videos, carousels, target, seo, big, googles, youtube, search, queries, keyword, text, video.
ShopThing raises $10M to scale its live video shopping marketplace - ShopThing, a live shopping marketplace focused on luxury brands, has raised $10 million in Series A funding led by Origin Ventures, with participation from Pritzker Group and Interplay. The Toronto-based company aims to redesign the way people shop and sell through live video commerce via its iOS app. Founded in 2018, ShopThing currently has 500,000 […]
Topics: shoppers, marketplace, company, shopping, shopthing, scale, raises, 10m, techcrunch, video, currently, adhamiboynton, customers, stores, live, purchase.
Shopper Privacy Could Boost Contextual Ad Targeting - Consumer privacy concerns could prompt advertisers to find alternatives to tracking-and-behavior-based ads, giving contextual targeting a boost. Contextual targeting is not new, although it's becoming more sophisticated. It is based on a tried and true concept: Place your ad next to relevant content.
Topics: ads, behavioral, video, targeting, shopper, privacy, ad, example, contextual, boost, golf, advertisers.
Should You Worry About YouTube AdBlock? 4 Tips for Video Marketers - Imagine watching the Super Bowl without any commercials — or driving through a bustling city with blank billboards.
Topics: audience, youtube, adblock, blockers, ad, users, advertising, marketers, marketing, video, worry, ads, tips.
SoftBank leads $150M round for Firework’s shoppable video - Firework provides tools for retailers and consumer brands to tap into their own customer data to build engaging video experiences across their own digital properties and social channels.
Topics: round, shoppable, live, softbank, livestreaming, fireworks, video, 150m, techcrunch, commerce, firework, market, investment, sales, leads, million.
Soona, a virtual photo shoot platform for e-commerce, raises $35 million Series B - Alongside the dramatic growth in e-commerce, in part fueled by the pandemic, there’s also increased demand for services that can help merchants more easily participate online. A startup called Soona, now backed by an additional $35 million in Series B funding, has been tapping into this market with its platform that allows brands to create […]
Topics: techcrunch, video, virtual, platform, business, series, shoot, merchants, million, soona, customers, ventures, shoots, raises, b, model, ecommerce.
Suds to Stardom: How the Founder of Royalty Soaps Went Viral on YouTube - Katie Carson has completely transformed her business, Royalty Soaps, thanks to YouTube. Read her best advice for how to get started on YouTube with your own business.More
Topics: stardom, posting, katie, shes, business, videos, video, founder, royalty, viral, suds, youtube, soaps, content, started, went, soap.
The 20 Best Video Editing Apps for 2022 - Using a video editing app is critical for creating a winning video marketing strategy. And if you're reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.
Topics: features, app, free, best, apps, videos, editor, music, video, platforms, editing.
The Beginner’s Guide to YouTube Ads - YouTube ads can increase brand awareness and drive click-throughs, while powerful targeting capabilities and variety of ad formats provide plenty of choice for different budgets and goals. We'll walk you through creating your first ad. More
Topics: guide, videos, campaign, pay, ads, ad, beginners, viewers, video, youtube, brand, seconds.
The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data - Every day there’s something new on social media.
Topics: consumer, according, marketing, marketers, plan, media, platform, data, channels, platforms, social, facebook, audience, company, video, best.
The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade - A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach.
Topics: content, changed, mobile, customers, audience, brand, evolution, data, video, marketers, marketing, decade, going.
The Marketing Trends of 2022 [The Ultimate Guide] - The marketing world moves at the speed of light.
Topics: social, content, trends, brands, marketing, seo, marketers, video, effective, data, guide, media, ultimate.
The Right Tools to Create Successful Social Media Videos That Convert for Ecommerce - People depend on social platforms to connect with friends, watch videos, make online purchases, and more. As internet connectivity continues…
Topics: brand, need, product, convert, marketing, ecommerce, video, successful, videos, media, create, right, social, content, tools.
The Top 5 B2C Marketing Trends of 2022 [New HubSpot Blog Data] - In 2022, 51% of B2C marketers plan to increase their marketing budget.
Topics: video, social, plan, trends, shortform, b2c, marketing, hubspot, data, content, marketers, blog, brands.
The Ultimate Guide to Content Marketing in 2021 - Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes the process of attracting, engaging with, and delighting your target markets.
Topics: members, audience, podcast, brand, video, content, guide, strategy, social, ultimate, media, marketing.
The Ultimate Guide to Video Marketing - If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
Topics: guide, video, audience, videos, need, youre, platform, viewers, ultimate, marketing, content, create.
TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples] - In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm's new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.
Topics: examples, ads, business, review, video, cost, brand, tiktok, guide, videos, ad, platform, process, hashtag, users, work.
TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care? - When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos.
Topics: long, care, users, tiktoks, platform, videos, profile, exploring, content, marketers, app, tiktok, features, video.
TikTok Marketing Done Right - Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
Topics: right, using, team, marketing, views, company, videos, hashtags, tiktok, branded, video.
TikTok Marketing Is Hard Work - Ryan Magin founded Viral Edits, an agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The process is much more difficult than it appears, he says, requiring hours of video watching and editing.
Topics: month, youtube, clients, hard, youre, working, marketing, video, premiere, started, videos, work, tiktok.
TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more - TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K. and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app […]
Topics: company, partnerships, shopping, brands, video, users, live, commerce, product, expands, tiktok, products, techcrunch, ads.
TikTok Trends B2B and B2C Marketers Should Watch in 2022 - According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
Topics: platform, brand, users, b2c, watch, tiktok, sound, trend, b2b, videos, report, trends, video, marketers.
Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops - Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through […]
Topics: mobile, shops, efforts, merchants, shop, users, techcrunch, products, platform, feature, twitter, expands, video, storefronts, ecommerce, launch, shopping.
Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform - In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. This all-in-one platform promises a convenient way for business owners to… Continue reading Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform
Topics: guide, video, content, review, access, tools, platform, customers, theres, users, uscreen, streaming, feb, videos.
Vimeo snaps up AI video startup Wibbitz and ‘shoppable’ video tech maker Wirewax to expand its enterprise video tools - Vimeo, the B2B video platform that spun out from IAC earlier this year, has made a pair of acquisitions aimed at building out the suite of features and tools it offers to businesses to create and run their own video strategies. The company has picked up short-form AI-based video creation platform Wibbitz, and Wirewax, which […]
Topics: tools, vimeo, video, wibbitz, company, vimeos, snaps, videos, million, tech, product, startup, shoppable, customers, wirewax, techcrunch.
What Marketing Leaders Are Investing in This Year - In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape are evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what's proven to work — which tends to look different from company to company.
Topics: content, consumers, plan, investments, investing, data, video, marketers, social, marketing, leaders.
What Responsive Display Ads Are + How to Create Them [Step-by-Step] - Imagine spending time and resources to create an ad campaign just to get meager results. It's can be discouraging but also difficult to assess.
Topics: ads, video, ad, stepbystep, images, create, text, responsive, google, add, display.
What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research] - Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy.
Topics: video, diversity, marketing, content, media, searches, know, dei, creating, marketers, brands, diverse, inclusive, representation, research.
What Video Marketers Should Know in 2022, According to Wyzowl Research - It's well established that video has been one of the breakout trends in the marketing world for the past decade.
Topics: success, according, report, research, videos, marketers, video, know, impact, wyzowl, continue, usage, marketing.
What is a YouTube Pre Roll Ad [+9 Examples to Inspire You] - Even if you aren't completely sure what a pre roll ad is, odds are you've seen a few of them.
Topics: inspire, campaign, ads, select, ad, target, seconds, video, roll, examples, youtube, pre.
Which Social Media Channels See the Most ROI? [New Data + Expert Tips] - As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
Topics: social, data, content, marketers, channels, roi, video, expert, facebook, tips, ads, media, brand.
Why You Should Leverage Interactive Videos [Data from 500+ Marketers] - A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
Topics: video, data, viewers, choose, questions, leverage, marketers, marketing, videos, interactive, say, content, surveyed.
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign - You've spent months perfecting the script, storyboarding, finding the right taazyent, shooting, and editing. The end result? A blockbuster brand or product video.
Topics: optimize, target, ad, beginners, youtube, campaign, videos, launch, content, google, views, video, advertising, ads.
YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [New Data] - While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.
Topics: best, business, data, free, offers, youtube, youre, support, vs, platform, videos, quality, vimeo, video.
YouTube will become an online store for a week - At the beginning of the year the video platform implemented proof of purchases within its platform, but now they will try something different.
Topics: live, youtube, video, testing, broadcasts, users, products, gifts, store, week, creators, online, platform.