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100ms secures $20M to power next generation of live video apps - Live video conferencing infrastructure startup 100ms, based in India and the U.S., has raised $20 million in Series A funding to power the next generation of live video apps, coming barely five months after closing a seed round. This latest round was led by Falcon Edge’s Alpha Wave Incubation, with participation from Matrix Partners India […]
Topics: startup, infrastructure, online, platforms, techcrunch, live, 20m, apps, secures, 100ms, power, video, generation, months, product, build.
14 Best Screen Recorders to Use for Collaboration - For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email.
Topics: add, software, free, collaboration, version, best, recorders, videos, record, screen, team, video, recording.
14 New and Updated Online Video Tools - Video allows merchants to engage customers and prospects. Here is a list of new and updated video tools, including shoppable videos, live streaming, video podcasts, and more.
Topics: videos, available, media, users, video, online, creators, tools, content, updated, live, shopping.
2022 YouTube Ad Specs - With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs.
Topics: ad, youtube, specs, platform, dimensions, appear, need, ads, video, x, requirements.
24 Reddit Stats and Facts to Know in 2022 - Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche.
Topics: stats, facts, subreddits, foundation, know, platform, million, posts, upvotes, reddit, users, video, monthly.
3 Ecommerce Trends You Need to Know in 2023 - This vast and expanding sector is on track to be more relevant and investment-worthy than ever, but what are the key new-year takeaways for digital marketers?
Topics: content, video, trends, ecommerce, digital, track, purchases, need, consumers, know, attribution, site, marketers.
3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers] - As a marketer, you've probably wondered which Instagram video format would perform the best for your audience.
Topics: leverage, videos, video, size, aspect, ratio, marketers, content, data, surveyed, format, formats, instagram.
5 Content Marketing Ideas for March 2022 - Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This March 2022 installment includes workshops, how-to, and more.
Topics: patricks, day, video, guitar, business, marketing, ideas, content, workshop, evergreen, green, st.
5 Instagram Challenges Marketers are Facing, According to Research - Instagram likes to keep marketers on their toes. Just this past year, we've seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options.
Topics: hashtags, video, report, post, according, engagement, research, marketers, facing, posts, marketing, challenges, audience, instagram.
5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research] - Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt.
Topics: video, social, marketers, celebrity, videos, marketing, chat, rooms, trends, media, survive, hubspot, trust, research.
50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data] - As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Topics: marketers, statistics, companies, inform, content, data, videos, marketing, creating, video, media, say, effective, strategy.
6 TikTok Myths, Debunked in 2022 - Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way.
Topics: myths, debunked, serious, video, platform, tiktok, followers, algorithm, audience, users, videos, brand.
7 Pieces of Content Your Audience Really Wants to See [New Data] - Consumer preferences are constantly evolving, which keeps things interesting.
Topics: shortform, feed, social, data, media, wants, pieces, really, posts, content, marketers, share, video, audience, consumers.
8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals] - Social media trends change fast.
Topics: video, service, media, databacked, consumers, content, recommendations, insights, strategy, social, customer, marketers, professionals.
8 Virtual Interview Tips to Help You Get The Job - If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to a virtual interview. That's a huge accomplishment.
Topics: video, automated, answer, interview, sure, interviewer, dont, tips, job, interviews, youre, know, help, virtual.
A Marketer's Guide To Video Codecs - Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs.
Topics: used, quality, marketers, content, audio, guide, data, files, video, codecs, codec, need.
AI in Content Creation: How Creators and Marketers are Using It [Data] - Are the robots taking over? It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing.
Topics: video, writing, creation, creators, marketers, using, data, content, chatgbt, olumi, marketing, ai, survey.
Advertising Trends from Top DTC Brands in 2022 - Learn from leading direct-to-consumer brands how to engage shoppers at various stages of the buyer's journey in 2022.
Topics: dtc, trends, example, company, turkey, brands, video, ads, advertising, greenfield.
Behind-the-scenes Content Is Authentic Storytelling - Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.
Topics: business, company, content, include, video, process, behindthescenes, bts, workplace, companys, works, storytelling, authentic.
Best Times to Post on YouTube in 2022 [Research] - HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year.
Topics: video, research, respondents, youtube, platform, social, post, best, report, media, times.
Cross-Posting in 2022: What Is It & Why You Should Use It - Every year, a new digital platform emerges. In the last year alone, Discord, Twitter Spaces, and Twitch have all become very popular with consumers all around this world.
Topics: content, crossposting, media, cross, platforms, multiple, video, platform, posting, social.
Customers’ Top HubSpot Integrations to Streamline Your Business in 2022 - The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better.
Topics: streamline, integrations, apps, marketing, platform, sales, data, sync, app, business, contacts, hubspot, video, customers.
Drip aims to provide thrill of live commerce to NFTs, physical collectibles - Drip is "Shopify for livestream commerce,” providing tooling so users can run live stream auctions, drops or buy it now formats via Drip’s existing marketplace.
Topics: live, physical, techcrunch, super, product, nft, collectibles, thrill, aims, provide, ventures, users, nfts, commerce, drip, lawrence, selling, pokémon, video.
Ecommerce Product Releases: February 15, 2022 - Twice a month we publish a rundown of new products and services that could interest merchants. This installment includes mobile payments, B2B ecommerce, augmented reality, and more.
Topics: pay, b2b, tap, try, video, live, ecommerce, platform, announced, releases, service, product.
Ecommerce Product Releases: March 15, 2022 - Twice monthly we publish a rundown of new services, updates, and collaborations that could help merchants. This installment addresses social commerce, shipping, virtual fitting, more.
Topics: product, video, launches, meta, merchants, releases, zeekit, technology, program, sellers, ecommerce.
Everything You Need To Know About Google Web Stories - Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram.
Topics: know, web, text, interactive, google, amp, pages, wordpress, video, add, need, seo.
Google Shopping less popular in Germany - Costumer behavior in Germany is shifting. Google Shopping and price comparison sites are 10 percent less popular compared to 2019. When it comes to shoppers’ research before making a purchase, social media and video websites like YouTube have grown more popular among German shoppers. The data comes from the Statista…
Topics: popular, germany, google, social, websites, media, youtube, germans, purchase, shopping, video.
How Consumers Responded to Black Friday in 2022 [+ Holiday Marketing Tips] - According to the Bureau of Labor Statistics, inflation went up 8.2% between September 2021 and September 2022. As a result, experts theorized that this would take a toll on both retailers and shoppers.
Topics: brands, product, responded, marketing, black, ad, ads, deals, tips, holiday, video, content, consumers, online.
How Miss Excel Makes $100k Each Day Selling Courses - Miss Excel is her name, or at least how people know her on TikTok. The now popular TikToker and Instagram influencer,Kat Norton, promotes her courses through social media and leads users to online training courses for Excel and other Microsoft… Continue reading How Miss Excel Makes $100k Each Day Selling Courses
Topics: course, excel, day, views, makes, courses, selling, 100k, norton, online, videos, video, tiktok, miss, kat.
How Nissan Created A 4-Hour Ad Viewers Don't Want to Skip - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: lofi, 4hour, video, nissan, viewers, dont, created, car, girl, skip, ad, music, youtube, channel, marketing.
How Nonprofits Can Use TikTok for Growth [Case Study + Examples] - TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay.
Topics: videos, case, audience, growth, tips, platform, examples, video, viral, organization, nonprofits, tiktok, content, dog, study.
How Often You Should Publish Blog, Video, and Social Media Content - As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky.
Topics: video, content, social, marketers, posting, marketing, post, times, media, blog, publish.
How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too) - Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users.
Topics: brand, brulhart, video, strategy, influencer, 45k, create, content, tiktok, instagram, reels, told, went.
How These 3 Small Businesses Innovated Their Way to Massive Success (and How You Can, Too) - Here's how a few business owners are embracing new strategies and tools to thrive in the new era of digital commerce, and what you can learn from them.
Topics: lead, customers, way, stellar, customer, small, business, experience, businesses, abogados, examples, latinos, video, online, transform.
How To Make Instagram Reels and Use Them to Your Advantage - If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.
Topics: content, reel, instagram, brand, video, reels, add, advantage, audio, sound, post.
How Video Consumption is Changing in 2023 [New Research] - Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started.
Topics: consumers, videos, viewers, marketers, video, changing, research, consumption, content, marketing, learn, watch.
How the HubSpot Blog Team Uses AI - Ah, AI. It's quickly become one of the buzziest words of 2023, akin to the popularity of the phrase "new normal" in 2022.
Topics: hubspot, uses, write, create, team, content, ai, blog, generative, video, post.
How to Add Testimonials to Your Shopify Store (Updated for 2023) - While trying to improve conversion rates for an online store, you often hear about A/B testing, speeding up the checkout, or displaying customer reviews. But what about testimonials? They’re like online reviews, except your business has more control over them,… Continue reading How to Add Testimonials to Your Shopify Store (Updated for 2023)
Topics: shopify, reviews, updated, testimonials, testimonial, video, business, customer, store, customers, add.
How to Create an OTT Platform in 2023 - OTT, or over-the-top, media services are those that offer media-based products over the internet. An OTT negates the need for satellites, radios, and cable, instead relying on a simple internet connection (wireless or wired) to deliver content like television shows,… Continue reading How to Create an OTT Platform in 2023
Topics: model, video, ott, platform, customers, create, website, content, streaming, subscription.
How to Edit YouTube Videos: A Beginner's Guide - As a video marketer, knowing how to edit YouTube videos is a crucial skill, especially when it comes to post-production.
Topics: beginning, beginners, guide, youtube, youre, video, audience, edit, end, trim, videos, editing, click.
How to Embed Video in Email [Quick Tip] - Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a marketing tactic. But do you know how to embed a video in an email so you can combine two highly effective marketing strategies in one place?
Topics: tip, quick, video, subscribers, play, url, gif, facebook, click, email, image, embed, create.
How to Grow Your TikTok Following [Expert Insights + Data] - Growing on TikTok can seem like slow process. And if you're putting in the hard work to create amazing content, it can feel extra frustrating. To help speed things up, we've compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count. Let's dive into the best tips and tricks to grow your TikTok.
Topics: challenge, insights, stitch, users, video, post, expert, tiktok, following, videos, grow, duet, data, content, best.
How to Grow Your YouTube Channel [New Data] - Did you know that YouTube currently has 2.6 billion active users a month and is projected to grow to almost 3 billion active users by 2025?
Topics: youtube, social, channel, videos, post, video, data, include, grow, viewers, content, audience.
How to Make a Chart or Graph in Excel [With Video Tutorial] - Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way.
Topics: data, bar, graphs, click, chart, video, excel, tutorial, change, charts, graph, line.
How to Post on Snapchat Spotlight [+ Tips for Creating Engaging Content] - Snapchat’s Spotlight feature has quickly become one of the most popular destinations for users to find fun, engaging content.
Topics: tips, shared, spotlight, snapchat, content, snap, post, video, tap, engaging, videos, submitted, creating.
How to Run an Effective Vetting Process for Candidates in 2022 - Imagine you're a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit.
Topics: run, job, write, phone, effective, vetting, candidate, role, candidates, video, process, background.
How to Screen Record on Mac, Windows 11, and Other Devices - Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you need to know how to record your computer screen.
Topics: choose, stop, screen, devices, recording, click, tap, windows, video, computer, mac, youre, record.
How to Sell on TikTok with Shopify - To thoroughly tell your brand’s story, and bring in more customers in the process, you must connect with users on social media platforms. And there’s no better place to share your story than on TikTok. Our Shopify TikTok guide explains… Continue reading How to Sell on TikTok with Shopify
Topics: tiktok, click, videos, ads, products, sell, product, video, shopify, create.
How to Use Pinterest Advertising to Promote Products and Attract Customers - Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn't the case for your team, you could be missing out on a major source of traffic and income.
Topics: ads, promoted, video, attract, products, pinterest, campaign, users, content, ad, promote, create, pins, customers, advertising.
Instagram and TikTok Resumes: Are Marketing Managers Watching Them? - Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes, a program designed to "continue expanding and enhancing TikTok as a new channel for recruitment and job discovery," according to a news release.
Topics: video, asked, tiktok, resume, instagram, watching, recruiters, job, traditional, managers, resumes, marketing.
Is AI the Future of Video Creation? We Asked Wistia's Head of Production - Video has become a cornerstone of modern marketing, landing front-and-center in many marketing strategies.
Topics: head, create, asked, ai, video, process, production, uses, prompt, script, creation, style, marketing, wistias, future, lavigne.
Livestorm Webinar Review: An Introductory Guide - In today’s Livestorm webinar review, we’re going to be looking at a powerful platform for video interactions in the digital world. Video has quickly emerged as a crucial tool for business leaders and entrepreneurs from all walks of life. Whether… Continue reading Livestorm Webinar Review: An Introductory Guide
Topics: event, registration, video, features, webinar, meetings, guide, review, attendees, events, introductory, live, livestorm.
Pinterest addresses the TikTok threat in its first quarter earnings - Pinterest may have beat on revenue and earnings in the first quarter, but the company is not out of the woods yet when it comes to carving out a place for its service in today’s competitive landscape. In particular, Pinterest is up against a credible threat with the rise of TikTok when it comes to […]
Topics: techcrunch, content, threat, company, quarter, idea, earnings, tiktok, video, users, pins, creators, pinterest, addresses.
Podcast SEO 101: How to Rank Higher - 40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search.
Topics: keywords, rank, video, google, search, seo, youtube, optimize, keyword, title, podcast, higher, topics.
Rich Media Ads: 6 Steps to Create Them + Brand Examples - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation.
Topics: video, ad, rich, steps, click, interactive, way, create, ads, examples, users, media, brand.
Ryan Reynolds Offers A Glimpse Into AI-powered Marketing - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: mint, marketers, marketing, latest, media, aipowered, reynolds, offers, ad, video, strategy, chatgpt, glimpse, ryan.
Ryan Trahan’s Journey From College Dropout to 6.8 Million YouTube Subscribers - In 2017, Ryan Trahan dropped out of college, with 30,000 YouTube subscribers and plans to become a full-time creator. Today he’s one of the most recognizable YouTubers in the world, with over 5.6 million subscribers, trending videos, and a penchant for going viral. But Ryan isn’t only a creator—he's a serial entrepreneur who’s been dreaming up and building businesses since he was 14, combining his creative prowess with an entrepreneurial spirit. More
Topics: creators, hes, business, dropout, trahans, youtube, journey, subscribers, content, videos, ryan, college, video, million.
Scheduling Instagram Reels: The Complete Guide - Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch.
Topics: instagram, reels, schedule, video, complete, guide, social, plan, scheduling, post, reel, media.
ShopThing raises $10M to scale its live video shopping marketplace - ShopThing, a live shopping marketplace focused on luxury brands, has raised $10 million in Series A funding led by Origin Ventures, with participation from Pritzker Group and Interplay. The Toronto-based company aims to redesign the way people shop and sell through live video commerce via its iOS app. Founded in 2018, ShopThing currently has 500,000 […]
Topics: shoppers, marketplace, company, shopping, shopthing, scale, raises, 10m, techcrunch, video, currently, adhamiboynton, customers, stores, live, purchase.
Shopify YouTube Shopping Overview - Shopify is a leader in the ecommerce world when it comes to multichannel selling. The platform offers tools to sync and sell products with sites like Google and Walmart, and you’re able to list or link products on social sites… Continue reading Shopify YouTube Shopping Overview
Topics: sales, youtube, overview, products, shopping, product, videos, video, app, shopify, google.
SoftBank leads $150M round for Firework’s shoppable video - Firework provides tools for retailers and consumer brands to tap into their own customer data to build engaging video experiences across their own digital properties and social channels.
Topics: round, shoppable, live, softbank, livestreaming, fireworks, video, 150m, techcrunch, commerce, firework, market, investment, sales, leads, million.
Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn [New Data] - The Super Bowl teaches us a lot about healthy competition each year — but we don't always see it play out on the football field.
Topics: commercial, super, ads, youtube, data, brand, marketers, bowl, video, learn, consumers, favorite, ad, loved.
Synthesia Review: What Does This AI Video Generator Have to Offer? - Do you want to create videos where a model speaks on behalf of your company? Do you intend to develop training materials for your staff? Perhaps you need to generate how-to videos to guide your audience about your solutions? If… Continue reading Synthesia Review: What Does This AI Video Generator Have to Offer?
Topics: does, review, ai, avatars, videos, human, synthesia, deepfake, video, platform, offer, plan, create, generator.
The 20 Best Video Editing Apps for 2022 - Using a video editing app is critical for creating a winning video marketing strategy. And if you're reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.
Topics: features, app, free, best, apps, videos, editor, music, video, platforms, editing.
The 23 Best WordPress Video Themes in 2022 - If you produce video content or sell video footage, the right WordPress video theme will allow your content to shine. You’ll also create a compelling experience for your visitors the moment they enter your site.
Topics: video, wordpress, website, videos, streaming, create, best, themes, content, page, theme.
The 5 Types of Social Media and Pros & Cons of Each (Research) - Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Your platform choice will likely change based on your audience.
Topics: pros, social, facebook, research, platform, cons, platforms, post, video, users, posts, content, types, media.
The Best Social Media Channels for Marketing in 2022, According to Company & Consumer Data - Every day there’s something new on social media.
Topics: consumer, according, marketing, marketers, plan, media, platform, data, channels, platforms, social, facebook, audience, company, video, best.
The TikTok-ification of Ecommerce — What is Next For Online Shoppers? - TikTok and social commerce have taken over the online shopping experience, and the U.S. is just catching on.
Topics: social, changed, product, video, users, ecommerce, commerce, content, tiktok, platform, forever, dont.
The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data] - Nearly 80% of marketers say their industry has changed more in the last 3 years than in the last 50, according to our most recent survey. Therefore, it's important marketers keep up with the latest trends, especially with a looming recession that is expected to be an industry-changer.
Topics: content, b2c, trends, shortform, marketers, brands, blog, hubspot, data, social, video, plan, marketing.
The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers] - The marketing world moves at the speed of light.
Topics: content, video, data, brands, theyve, changed, global, marketers, trends, social, media, seo, marketing, search.
The Two Psychological Biases MrBeast Uses to Garner Millions of Views, and What Marketers Can Learn From Them - MrBeast is a young YouTuber who has amassed an incredible following through non-traditional means.
Topics: video, psychological, learn, brand, youll, mrbeast, input, millions, marketers, uses, bias, biases, views, garner, videos, effort, costly.
The Types of Content on Social Media [New Data] - According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer.
Topics: type, content, data, platforms, media, share, marketers, posts, products, types, video, social.
The Ultimate Guide to Instagram Stories Ads in 2023 [+ New Data] - Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
Topics: ultimate, instagram, video, viewers, attention, guide, best, text, ads, brand, data, ad, youre.
The Ultimate Guide to Video Marketing - If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
Topics: guide, video, audience, videos, need, youre, platform, viewers, ultimate, marketing, content, create.
TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care? - When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos.
Topics: long, care, users, tiktoks, platform, videos, profile, exploring, content, marketers, app, tiktok, features, video.
TikTok Marketing Done Right - Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.
Topics: right, using, team, marketing, views, company, videos, hashtags, tiktok, branded, video.
TikTok SEO: How to Increase Your Discoverability on TikTok - According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines.
Topics: video, increase, content, discoverability, tiktok, keywords, algorithm, ugc, keyword, seo, videos, search.
TikTok Trends B2B and B2C Marketers Should Watch in 2022 - According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
Topics: platform, brand, users, b2c, watch, tiktok, sound, trend, b2b, videos, report, trends, video, marketers.
Try These 4 Content Strategies Used by a Successful Furniture Brand - Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the company’s experimental social media strategies and his advice for other brands.More
Topics: successful, content, rob, company, sofa, brand, furniture, social, snug, strategies, used, try, fit, sofas, really, video.
Twitter expands e-commerce efforts with launch of mobile storefronts, Twitter Shops - Twitter today is introducing a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to actually clicking through […]
Topics: mobile, shops, efforts, merchants, shop, users, techcrunch, products, platform, feature, twitter, expands, video, storefronts, ecommerce, launch, shopping.
Uscreen Pricing: The Complete Guide to Uscreen Pricing - Uscreen pricing is likely to be one of the first things you consider when you begin to assess whether the video on demand (VOD) platform is right for your business. After all, while there’s more to creating a successful webinar… Continue reading Uscreen Pricing: The Complete Guide to Uscreen Pricing
Topics: tools, access, streaming, youll, pricing, video, guide, uscreen, complete, plan, content, growth.
Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform - In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. This all-in-one platform promises a convenient way for business owners to… Continue reading Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform
Topics: guide, video, content, review, access, tools, platform, customers, theres, users, uscreen, streaming, feb, videos.
Uscreen vs Dacast: The Battle of The OTT Services - For the uninitiated, OTT services offer video streaming, on-demand movies, and live TV, enabling creators to build profitable online video businesses. These services are usually provided in exchange for a monthly fee, pay-as-you-go, or some other form of subscription. With… Continue reading Uscreen vs Dacast: The Battle of The OTT Services
Topics: viewers, videos, users, uscreen, video, live, ott, access, services, content, battle, dacast, pay, vs.
Uscreen vs Teachable: Which Platform Wins? - Are you considering launching your own online course? If so, you're likely in the market for an online course platform to help you get your venture off the ground. Uscreen and Teachable are two of the most popular tools for… Continue reading Uscreen vs Teachable: Which Platform Wins?
Topics: vs, courses, video, analytics, features, course, teachable, students, create, uscreen, platform, wins, content.
Uscreen vs Vimeo OTT: What You Need to Know - Today, we’re looking at two platforms you can use to monetize your online video content: Uscreen and Vimeo OTT. We’ll dive deeply into the services and features you can expect from these platforms to help you decide which (if either)… Continue reading Uscreen vs Vimeo OTT: What You Need to Know
Topics: videos, users, uscreen, video, need, ott, know, access, vimeo, content, add, sell, vs.
Video Marketing: Build a Winning Video Strategy in 2023 - Discover how your brand can benefit from a video marketing strategy, and how to use video to improve brand awareness and make sales.More
Topics: brand, product, social, marketing, youtube, platform, strategy, video, content, build, brands, winning, videos.
Viral Videos: A Guide to the Imperfect Art - Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret?
Topics: information, provide, viral, content, guide, video, imperfect, thor, elements, art, ironic, surprise, videos.
Wendy's Took #NationalRoastDay to TikTok — Did It Bring the Heat? - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: nationalroastday, took, bring, twitter, social, users, wendys, national, tiktok, heat, day, roast, videos, video.
What Does the De-influencing Trend Mean for Influencer Marketing? - Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: video, media, viral, trust, videos, deinfluencing, social, marketing, mean, trend, influencer, users, does.
What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research] - Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy.
Topics: video, diversity, marketing, content, media, searches, know, dei, creating, marketers, brands, diverse, inclusive, representation, research.
What Video Marketers Should Know in 2023, According to Wyzowl Research - It's well established that video has been one of the breakout trends in the marketing world for the past decade.
Topics: videos, continue, told, according, report, marketers, wyzowl, research, data, alltime, tool, marketing, video, know.
What is YouTube Shorts & How to Make One [+7 Brand Examples] - Did you know that the first video published on YouTube was only 18-seconds long?
Topics: youtube, media, brand, tiktok, examples, video, shorts, videos, shortform, audience, content, short.
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration - Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network where they need to have some sort of presence.
Topics: instagram, video, followers, photos, videos, example, inspiration, way, social, post, content, ideas, spark.
Which Social Media Channels See the Most ROI? [New Data + Expert Tips] - As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers.
Topics: video, roi, media, content, social, increase, facebook, tips, expert, marketers, ads, channels, data.
Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data] - These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.
Topics: steam, gaining, video, consumer, data, gen, platforms, channels, social, losing, media, z, visited, marketing, youtube, platform.
Why You Should Leverage Interactive Videos [Data from 500+ Marketers] - A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
Topics: video, data, viewers, choose, questions, leverage, marketers, marketing, videos, interactive, say, content, surveyed.
Wistia Review (2023): A Complete Guide to the Platform - As a video hosting software and all-in-one video editing tool, Wistia makes it easy to get started in the world of video content. There’s even a free version so you can test the functionality and start creating your professional video… Continue reading Wistia Review (2023): A Complete Guide to the Platform
Topics: videos, video, content, add, marketing, complete, guide, wistia, plus, review, channels, platform, users.
YouTube Analytics: The 15 Metrics That Actually Matter - Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others.
Topics: youtube, analytics, videos, retention, metrics, watch, viewers, subscribers, actually, audience, video, average, matter, studioanalytics.
YouTube SEO: How to Optimize Videos for YouTube Search - How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answers to these questions are simpler than you might think.
Topics: content, help, search, optimize, youtube, viewers, video, videos, keyword, seo, add.
YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [New Data] - While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.
Topics: best, business, data, free, offers, youtube, youre, support, vs, platform, videos, quality, vimeo, video.