Top 2024 resources on virtual
Best virtual resource in 2024.
Learn more about virtual to improve your e-commerce strategy.
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10 Common Virtual Meeting Mistakes to Avoid, According to Remote HubSpot Employees
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Whether it’s with a single client, a large internal team, or external stakeholders, hosting successful, engaging meetings is an art form.
Topics: hubspot, remote, meetings, attendees, virtual, common, meeting, according, feel, way, inperson, youre, avoid, employees, mute, mistakes. -
10 VR Marketing Examples to Inspire You in 2020
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I won't lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy.
What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand.
Topics: inspire, campaign, reality, wendys, examples, stream, world, virtual, experience, marketing, toms, vr. -
10 Ways to Reimagine Retail and Virtual Shopping Since COVID-19
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In the post-COVID era, virtual shopping experiences are revolutionizing the retail landscape, merging the efficiency of technology with the personal touch of traditional shopping.
Topics: ways, covid19, vr, sunglasses, shopping, technology, ar, retail, online, experience, stores, reimagine, virtual. -
10 Zoom Backgrounds HubSpotters Love
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When I first started working remotely, I quickly realized that I didn't like the available backdrops in my house.
First, there's the cluttered living room. Then, there's the rarely spotless kitchen. Or I could go with the yellow wall.
That's when I started looking into Zoom backgrounds.
Topics: sign, favorite, image, backgrounds, youre, love, virtual, click, background, hubspotters, images, zoom. -
11 Outstanding Digital Media Campaigns from 2021
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Reviewing the best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2021. The campaigns feature social justice, celebrity endorsements, personalized products, contests and games, augmented reality apps, and the metaverse.
Topics: digital, virtual, media, outstanding, users, social, pet, million, launched, personalized, campaign, campaigns. -
11 Tips for Virtually Pitching Marketing Campaigns
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It's no secret that agencies are accustomed to wooing clients during in-person pitches.
Topics: youre, virtual, youll, campaigns, meeting, pitching, team, virtually, inperson, pitch, screen, marketing, presentation, video, tips. -
12 Examples of Brands in the Metaverse
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Metaverse is the blending of digital and physical experiences. The term first appeared in a 1992 novel. Now brands are in the metaverse, engaging consumers creatively.
Topics: world, mobility, reality, metaverse, experience, examples, visitors, roblox, worlds, brands, virtual, digital. -
12 Higher Education Marketing Trends of 2023
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Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts.
Topics: students, student, virtual, video, campus, marketing, dedicated, content, education, trends, higher. -
13 Augmented Reality Examples from Retailers, Brands
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Augmented reality allows consumers to visualize the appearance of products on their bodies, in their homes, and more. Apple's ARKit has made the technology accessible.
Topics: virtual, retailers, ar, reality, augmented, product, technology, shoppers, brands, app, users, examples, try. -
3 Ways to Sell Your Services Virtually Right Now With No Upfront Costs
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Pivot your offerings and add value now to drum up cash.
Topics: members, costs, help, upfront, business, support, ways, virtually, right, value, program, group, product, virtual, sell, services, live. -
5 Game-Changing Ecommerce Trends in 2022
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Consumer habits changed drastically in 2020 and 2021. Here's what the next year will bring.
Topics: amazon, trends, customers, customer, gamechanging, way, businesses, shopping, ecommerce, virtual, voice. -
5 Predictions for Facebook's Big VR Event
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Tomorrow marks the beginning of the fifth annual Oculus Connect: Facebook's annual virtual reality (VR) conference.
Topics: big, ar, technology, virtual, facebooks, headsets, portal, predictions, oculus, facebook, reality, help, vr, event. -
7 Companies Hosting Great Virtual Conferences
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In April 2020, I attended the two-hour special "ACM Presents: Our Country". In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms.
Topics: hosting, speakers, hosted, virtual, company, youre, inperson, pass, great, companies, conferences, conference, event. -
7 Types of Corporate Events [+ Virtual Event Ideas]
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One of my favorite episodes of "The Office" is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues.
But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign.
Topics: host, usually, corporate, appreciation, great, ideas, types, events, event, team, launch, virtual. -
8 VR Startups to Keep an Eye On In 2021
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Did you know that the virtual and augmented reality global revenue is expected to grow from over $13 billion this year to more than $67 billion by 2024?
In fact, virtual reality startups are valued at more than $36 billion on paper.
Topics: virtual, vr, technology, reality, patients, eye, estate, real, startups, vrar. -
8 Virtual Interview Tips to Help You Get The Job
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If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to a virtual interview. That's a huge accomplishment.
Topics: video, automated, answer, interview, sure, interviewer, dont, tips, job, interviews, youre, know, help, virtual. -
9 Holiday Selling Tips to Pandemic-driven Consumers
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The holiday 2020 shopping season will be unique. Pandemic-driven concerns of safety and economic uncertainty will prompt shoppers to look for both functional and entertaining gifts at competitive prices. Here are some tips for ecommerce merchants to gear up now.
Topics: selling, items, pandemicdriven, holiday, virtual, gift, tips, stores, unique, shopping, staff, shoppers, consumers. -
9am.health launches with $3.7M to tackle virtual diabetes care
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The virtual diabetes clinic is designed to provide people living with prediabetes and type 2 diabetes access to personalized care and affordable medications from their homes.
Topics: care, company, launches, healthcare, patients, 9amhealth, virtual, westermann, 37m, type, ventures, tackle, diabetes, living, techcrunch. -
AR and VR in retail: do shoppers buy the hype?
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VR is projected to generate $1.8 billion for retail and marketing by 2022 and AR already hit $3 billion in 2018. With ecommerce poised to become mobile AR’s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years. But is AR/VR right for your business?
Topics: shoppers, hype, retail, customers, experience, vr, buy, retailers, ar, products, reality, mobile, virtual. -
AR vs. VR: Which Is More Effective for Marketing [+Consumer Data]
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Augmented reality (AR) and virtual reality (VR) are talked about a lot.
Topics: consumer, immersive, ar, marketers, reality, world, virtual, experience, effective, vr, consumers, marketing, vs, data. -
AS Watson and L’Oreal launch virtual makeup try-on service
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L’Oreal’s AI and AR firm ModiFace and AS Watson Group have launched a virtual makeup try-on service.
Topics: service, tryon, virtual, launch, beauty, watsons, products, loreal, mobile, watson, makeup, experience, technology. -
Amazon Moments lets developers reward customers with actual gifts, not just virtual ones
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App and web developers are always trying to figure out better ways of keeping their users engaged on their platforms for longer. Today, Amazon is launching a service that it hopes those developers will use to do just that. Amazon Moments — as it is called — will let developers create actions — “moments” — […]
Topics: service, amazon, today, reward, gift, engaged, gifts, users, gets, ones, customers, virtual, developers, moments, lets, actual. -
Amazon debuts Showroom, a visual shopping experience for home furnishings
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Amazon just over a year ago launched its first in-home furniture brands, with private labels Rivet and Stone & Beam. This past fall, it began experimenting with a new, more visual way to shop for furniture and other merchandise with its Pinterest-like recommendation service Scout. Now, Amazon is venturing further into home furnishings with the debut […]
Topics: item, virtual, furnishings, shopping, furniture, experience, debuts, room, décor, feature, visual, showroom, amazon. -
April: ecommerce events in Europe
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Spring is here! It’s April and while physically visiting ecommerce events is still not an option, there are still a few interesting ones you can visit online. Let’s have a look at what’s possible this month. April 14-15: eCommerce Conference eCommerce Conference is a Greek ecommerce event that will return… Continue reading
Topics: ecommerce, events, pay, virtual, professionals, europe, event, connect, later, visit. -
Are Virtual Influencers the Future of Marketing, or Untrustworthy Advertising (Top 15 Virtual Influencers)
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Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
Topics: followers, influencers, marketing, instagram, post, miquela, virtual, future, influencer, untrustworthy, real, advertising, million, brand. -
BOOM! Founder: Spend 30% of Revenue on Ads
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Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He's owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.
Topics: spend, ads, boom, customer, days, ecommerce, virtual, grow, million, return, revenue, founder. -
Bambuser launches real-time virtual live shopping experience
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Bambuser, a SaaS company from Sweden, has announced the launch of real-time virtual live shopping productions. With this solution, online shoppers can go on a virtual tour across scenic summer locations, while looking at fashion they can buy with just one click. Fashion retailer Lindex recently hosted a show in… Continue reading
Topics: video, event, live, green, launches, bambuser, virtual, experience, shoppers, lindex, realtime, summer, shopping. -
Best 10 Virtual Event Platforms To Host Your Next Event
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Are you planning a virtual event and not sure which platform to use?
Topics: virtual, features, host, events, registration, looking, platforms, support, youre, best, event, platform. -
COVID-19 Guidance for Meetup Organizers
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On Wednesday, March 11, the World Health Organization (WHO) declared COVID-19 to be a pandemic and advised people everywhere to “make a plan in preparation for an outbreak of COVID-19 in your community.” Also on Wednesday, the WordPress.org Community Team published their recommendations for organizers of WordPress Events and Meetups. Our Recommendations We recommend that […]
Topics: woocommerce, world, wordpressorg, organizers, covid19, team, wordpress, virtual, guidance, support, community, meetup. -
Charts: Future of B2B Events
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The pandemic appears to have reset priorities of B2B event attendees and vendors. Both now value digital experiences as much as in-person, according to a recent survey.
Topics: virtual, study, survey, shows, respondents, charts, important, vendors, surveyed, future, events, b2b. -
Charts: Metaverse Market Size, Participants
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The metaverse, where virtual and physical worlds collide, is booming. In four charts, we analyze the market size, participants, and outlook.
Topics: market, global, charts, respondents, work, reality, virtual, participants, size, various, surveyed, billion, metaverse. -
Deliveroo Hong Kong doubles virtual restaurant ranks
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Hong Kong food-delivery service Deliveroo has doubled the ranks of virtual restaurants supplying meals through its platform to 200.
Topics: hong, doubles, restaurants, physical, deliveroo, ranks, kong, caramba, eclipse, virtual, restaurant, brands. -
Deliveroo wants to reach 100 million Europeans by 2019
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Deliveroo has ambitious plans for 2019. The online food delivery platform wants to be available for 100 million people across Europe at the end of this year. The plan is to connected 85,000 restaurants, while developing 1,700 new ‘virtual brands’, which lets restaurants offer dishes from their existing cuisine, but… Continue reading
Topics: restaurant, virtual, delivery, end, omnichannel, europe, million, brands, europeans, reach, restaurants, wants, offer, deliveroo. -
Diesel unveils Hyperoom, a 360-degree selling platform and virtual showroom
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Diesel has unveiled Hyperoom, a 360-degree selling platform and exhibition space, which resembles the Diesel’s physical showroom in Milan.
Topics: hyperoom, virtual, digital, physical, showroom, platform, unveils, products, selling, possible, diesel, diesels, 360degree. -
Digital Merchandising Best Practices
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No argument that eCommerce sales skyrocketed in the last two years, as the world turned to mobile devices to buy everything from a week’s worth of groceries to a new couch for the family room. But even as the world opens up post-pandemically, eCommerce retail sales maintain the top spot on the leaderboard. Projections point to upwards of $7 trillion in sales by 2024.
What’s happened to merchandising as we’ve made the shift from brick-and-mortar to a virtual store and cart? Plenty. How do you translate an in-store experience into an engaging digital one that leads a shopper to Buy Now sight unseen? Let’s dive into the world of eCommerce merchandising and find out how retailers create a path to purchase from the physical to the digital experience.
What is Digital Merchandising?
Also known as eCommerce or online merchandising, digital merchandising is the practice of marketing goods in the digital space. Just as you map product placement and displays in-store with branding considerations to draw the customer over, the same actions happen in a virtual store to entice the shopper from their chosen device. Product merchandising is about having the right assortment, and showcasing it at the right time to the right customer. You are essentially creating content; and given the 2024 online sales projections retailers can’t afford to sit this one out.
Make a Plan & Get Campaigning
You may have a number of goals for your business; you’ve targeted a specific sales growth percentage or doubling down on the number of promotions per month, or you’d like to grow your loyalty program for top spenders. Whatever the case may be, once you’ve set the goals it’s now time for strategizing. You’ve stated the what - now you need to flesh out the how.
Personalization: It’s a New Day for Data Collection
When it comes to eCommerce merchandising campaigns it’s ok to get personal. In fact, it’s mission critical. With the death of third-party cookies, retail marketers are forced to revisit how they collect data and lean in on first or zero-party solutions to power personalized shopper experiences. Research shows today’s shoppers care how you get their data and what you do with it.
“Seventy percent of consumers like personalization, as long as brands are using data they’ve shared directly.”
Source: Twilio
A Common Personalization Trap: The Creep Factor
There are many schools of thought on how much personalization is too much. I think we can all agree that ultimately personalization should best serve the customer and fulfill a need. Stepping outside the boundaries and creating an inaccurate assumption defeats the purpose of winning trust.
For example, I’m a pet owner. I often browse and shop online for pet food and supplies and have tried the numerous subscription services based on this category But that also means over the years I’ve had to inevitably say goodbye to pets. Here is a snapshot of the types of personalization I could experience based on the data capture:
Zero Party: The cat food you liked in our poll is now BOGO
First Party: The pet carrier you browsed last month is on clearance
Second Party: Congrats on the kitten! Need pet insurance?
Third Party: It’s hard to lose a furry friend. Next time, check out our pet caskets and internment services
You’ll notice as we progress through each scenario, the degree of personalization falls a bit further into the off-putting range. What you ideally want to do is solve a problem or create a convenience; not push the limits of knowing too much.
“Personalization can mean a lot of things, so it’s important to understand what a marketer thinks it is and how it’s creepy. This can often clear up initial concerns. Then for us, the guiding personalization principle is to figure out if and how it adds value to the end user…”
Source: Paul Munkholm, Kettle
Interested in Learning More About eCommerce Merchandising?
Discover 10 areas to optimize your eCommerce merchandising strategy for your business and more with our playbook.
Go to Playbook
Ecommerce Merchandising Trends and Tips to Consider
Many of today’s digital merchandising tips and trends are based in AR/VR technology, embraced in greater numbers by Gen X and Millennial groups. A few examples of these tactics include:
Virtual dressing or try-on rooms allowing shoppers to try clothing or makeup swatches from any device, wherever they are, before purchase
“See it in your room” capabilities for furniture or décor accessories to replicate digitally what the item will look like in a shopper’s home or space (a useful deterrent from returns)
Social networks like Pinterest and Instagram have leveraged this technology in their algorithms. Studying how they strategize and leverage it in the path to purchase in-app can be useful if you’re looking to see more AR/VR in play
Implement 360 plug ins and enable virtual product tours across devices
It really depends on your product assortment and what you’re able to invest in as far as technology – you need to assess what works best for your business. Bear in mind how critical it is for shoppers to get the same level of comfort and confidence they do from an in-store experience and a face-to-face conversation with a retailer - having a unique experience is key to engaging (and keeping) today’s shopper.
Product Merchandising
Product merchandising is key to all types of channels. And what eCommerce has shown us is the complexity around merchandising. In today’s eCommerce landscape retailers have multiple digital storefronts, complex pricing needs to reflect flash or scheduled sales, loyalty pricing, or bundling models.
A Rapidly Changing Landscape
Ecommerce changes rapidly so it’s important to be on top of what’s trending in digital merchandising technology and how that affects your customer. The in-store experience is not going away; instead the merging of the physical and virtual is now the combined commerce narrative. Operating and streamlining the experience in both worlds is becoming the norm.
Above all – make it easy, friction-less, predictive, and personalized (appropriately), from discovery to purchase. Answer questions for your customers before they even know they had them. Build trust and confidence from the first time they click on your site or app. Make shopping with you an unforgettable experience they simply can’t do without.
Topics: sales, pet, todays, merchandising, personalization, practices, digital, experience, data, ecommerce, best, virtual. -
Ecommerce Product Releases: August 16, 2020
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Here is a list of product releases and updates for mid-August from companies that offer services to online merchants. There are updates on virtual conferences, international payments, ad tracking, carbon-neutral deliveries, returns automation, and seller financing.
Topics: payments, businesses, ecommerce, product, integration, seller, platform, programs, etsy, virtual, sellers, releases. -
Fitz Frames, with $2.5M in seed funding, wants your kid to have custom glasses
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Fitz Frames is today launching out of beta to offer affordable, custom-made glasses for families, and in particular, for children. The company, which has raised $2.5 million in seed funding, was founded by Heidi Hertel and is led by CEO Gabriel Schlumberger. The company declined to disclose its investors, but shared that it was a […]
Topics: glassesfitz, funding, 25m, wants, glasses, frames, virtual, company, kid, custom, warby, techcrunch, pair, children, seed, fitz, kids. -
Generative AI in Ecommerce: A Look Beyond Texts
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Experimenting with generative artificial intelligence like ChatGPT may rather quickly lead to faster and more creative text ‘writing’, but the technology harbours many more opportunities for ecommerce. However, not without risk. Therefore, a look at strategy and concrete examples is in order.Firstly, the phrase ‘AI is everywhere’ has become quite…
Topics: tools, customer, online, virtual, ai, look, ecommerce, texts, chatgpt, tool, generative, need. -
Here's What's Stopping Virtual Reality From Going Mainstream [New Data]
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In case you missed it: People really, really want virtual reality (VR) to become a mainstream technology.
Topics: respondents, data, going, mainstream, vr, headset, gaming, stopping, reality, whats, virtual, oculus, experience, heres, users. -
Hopin: Making a Global Impact with Virtual Events
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After being diagnosed with an autoimmune disease, Johnny Boufarhat was no longer able to leave the house—let alone go to in-person events—and was looking for a better way to connect with others. In 2019, Boufarhat founded Hopin to bring meaningful connections to virtual and hybrid experiences.
Topics: company, event, virtual, johnny, events, organizers, hybrid, hopin, hopins, global, impact, platform, making. -
How 5 Brands Are Using Emerging Technology for Marketing in 2022
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Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article.
Topics: trek, shows, emerging, small, users, brands, technology, using, virtual, brand, metaverse, nft, writing, marketing. -
How 9 Brands With Physical Locations Made Their Services Virtual
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In 2020, the era of digital transformation is in full swing.
At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else.
Topics: locations, virtual, online, hair, fitness, physical, customers, paint, video, planet, services, brands. -
How Augmented Reality Can Propel Ecommerce Growth
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Have you tried to catch a Pokémon lately? Or experimented with silly Snapchat filters? Or attempted to fit the perfect…
Topics: product, reality, ar, work, app, users, virtual, ecommerce, customers, user, does, augmented. -
How Small Businesses Can Use the Metaverse to Increase Their Customers
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The metaverse has endless potential in improving the returns and customer sales
Topics: immersive, small, power, virtual, personalization, metaverse, improving, metaverses, business, try, physical, businesses, digital, stores. -
How Virtual Care Can Close Healthcare Disparities
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Advances in virtual technology and changing patient preferences show promise for increasing care access and present an opportunity for budding healthcare entrepreneurs.
Topics: close, services, providers, health, virtual, patients, problem, visits, care, healthcare, inperson, doctor, disparities. -
How e-ang bao and digital gold are modernising traditional gifts
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Gifts of money are born of a tradition dating back centuries, progressing from Imperial Chinese gold coins to paper notes and now virtual gold.
Topics: asia, virtual, bao, packets, red, modernising, digital, gift, gifting, gold, gifts, eang, traditional. -
How to Build Brand Loyalty Through Augmented Reality
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Combining AR and 3D experiences into a website is increasingly vital to foster customer engagement and brand loyalty.
Topics: tryon, reality, 3d, video, brand, build, augmented, ar, experience, brands, retailers, virtual, loyalty, consumers, shopping. -
How to Build Community-Centric Virtual Events, According to Moz's CMO
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As you're probably well-familiar at this point, 2020 has brought with it plenty of disruption and change.
Topics: build, virtual, events, community, experience, sessions, cmo, attendees, event, according, mozs, support, communitycentric, speakers, different. -
How to Conduct Successful Remote Interviews, According to HubSpot's Recruitment Coordinator
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For your business to thrive, it's critical you set up a process for conducting effective interviews — and, in 2020, it's equally vital you create a comprehensive virtual interview strategy, as well.
Topics: coordinator, troubleshooting, candidates, conduct, interviewing, process, video, interview, interviews, remote, according, virtual, successful, hubspots, candidate, recruitment, work. -
How to Create a Content Marketing Strategy for Virtual Reality
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Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn't a new development. What is new is the definition of the term "engagement."
So, what defines a customer's engagement today? Among other things: interactivity.
Topics: virtual, marketing, experience, customers, app, strategy, reality, view, content, create, vr. -
How to Host Virtual (or Hybrid) Holiday Parties For Your Team
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The pandemic has forced the traditional holiday office party to go virtual. But things are different this year — now, a variety of workplaces include remote and in-person employees (or a hybrid of both).
Topics: parties, party, inperson, holiday, host, youre, activities, team, remote, virtual, guests, hybrid. -
How to Host an Inclusive Virtual Meeting, According to HubSpot's Remote Work Manager
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As HubSpot's remote population has grown from a handful of folks to over 300 in the past few years, we've learned a number of lessons on how to pivot in-person communications into a virtual environment.
Topics: whiteboard, way, inclusive, meeting, manager, attendees, meetings, remote, folks, allows, according, tools, virtual, host, hubspots, youre, work. -
How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
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When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”
Topics: virtual, stepbystep, sales, launch, guide, host, customer, lead, inbound, generation, acquisition, speaker, speakers, video, session, conference, event. -
How to Manage a Remote Team: Your Guide to Virtual Leadership
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Managing a team is hard enough in person. But now, managers across the world are faced with the new territory of doing it all online. For some, it’s temporary. But for many, remote teamwork isn’t going anywhere for the foreseeable future. Even after the dust settles and the pandemic is […]
Topics: teams, best, remote, managing, need, virtual, leadership, guide, tools, manage, way, management, things, team. -
How to Promote a Virtual Event, According to HubSpot Marketers
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In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming.
Topics: events, marketing, marketers, online, hubspot, roini, audience, virtual, event, promote, brand, speakers, according. -
How to Protect Your Mental Health When Working Remotely, According to a Psychologist
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2020 has brought with it unexpected levels of stress, anxiety, and fear for people across the globe.
Topics: according, instance, willard, dr, anxiety, working, stress, meetings, gratitude, psychologist, remotely, protect, mental, health, virtual, youre. -
How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]
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Many of us have been there with the cup of noodles diet when money is tight.
Topics: virtual, expert, events, free, tools, hubspots, run, tight, content, tips, ways, budget, campaign, way, marketing, youre, media. -
How to Run a Successful Virtual Event in 2023, Plus Best Practices According to Eventbrite's CMO
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As a result of the pandemic, there's been a shift in recent years to virtual conferences.
Topics: inperson, events, event, best, conference, audience, networking, eventbrites, plus, live, successful, cmo, according, attendees, practices, mendelsohn, run, virtual. -
Introducing Resilient Retail: A New Virtual Event Series from Shopify POS
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It’s been a year. We’ve all been hit by one crisis after another, and it’s fair to feel pretty burnt out.
We need inspiration. We need stories. We need something to help us hold it together in the middle of these interlocking crises.
Enter: Resilient Retail. Shopify’s brand new virtual event series is all about connecting retail industry experts and operators to share the tips, tactics, and cutting-edge knowledge they’re using to weather the current storm.More
Topics: prince, need, shopify, whats, retailers, hit, operator, series, virtual, resilient, pos, event, introducing, sharma, retail, youre. -
Lazada helps Asia’s malls go online after virus upends retail
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Clobbered by the crushing effects of the coronavirus pandemic, thousands of retailers from Bangkok to Singapore have rushed to set up online shops on big e-commerce platforms to stay afloat this year.
Topics: singapore, retail, malls, asias, set, tenants, virus, lazada, mall, helps, online, shopping, virtual, upends, southeast. -
Livestream video shopping app NTWRK raises $50M from Goldman Sachs, Kering
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NTWRK, a video shopping app that has helped to popularize the idea of livestreamed commerce in the U.S., announced today it has closed on $50 million in new funding led by Goldman Sachs Asset Management and global luxury group Kering, owners of luxury brands Gucci, Yves Saint Laurent, Bottega Veneta and others. The company has […]
Topics: goldman, viewers, billion, raises, kering, ntwrk, shopping, app, livestream, techcrunch, virtual, festival, live, ran, sachs, video. -
Make it Big 2022 Virtual Conference: Now Available On Demand
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The 2022 Make it Big conference debuted on September 13–14 — and it was, indeed, bigger than ever. Eighteen total…
Topics: sessions, download, demand, post, pdf, seth, big, virtual, sent, conference, favorite, available. -
Mall group, bank and delivery service launch virtual Get Foodhall
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The Mall Group Thailand has teamed up with food-delivery service Get and Siam Commercial Bank to launch Get Foodhall.
Topics: single, virtual, group, bank, outlets, delivery, foodhall, stores, nittayakasetwat, launch, mall, users, service, order, malls. -
May: ecommerce events in Europe
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It’s May already. Slowly things are starting to look better. Physically visiting ecommerce events is still not an option, but there are still a few interesting ones you can visit online. Let’s have a look at what’s possible this month. May 03-05: Ad World Conference 2021 Ad World Conference 2021… Continue reading
Topics: ecommerce, visit, mile, event, conference, world, europe, virtual, delivery, events. -
McDonald’s China links loyalty program to Ele.me app
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McDonald’s customers in China can now earn loyalty points when they order a Big Mac through Ele.me, Alibaba Group’s on-demand delivery platform.
Topics: loyalty, mcdonalds, links, eleme, virtual, app, program, china, membership, members, delivery. -
Meet retail’s new sustainability strategy: Personalization
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Reducing waste is key to meeting environmental milestones, and some retail firms have narrowed in on a unique approach to minimize what their customers throw away: personalization.
Topics: strategy, color, meet, virtual, shade, tryon, waste, beauty, sustainability, mime, retails, skin, retailers, techcrunch, personalization. -
Moss Review 2024: What You Need to Know
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Has your small to medium-sized business grown to such a level that you’re ready for a different kind of financial administration? Perhaps one offering greater flexibility, corporate credit cards, expense management tools, integrations with accounting software, and more? If so,…
Continue reading Moss Review 2024: What You Need to Know
Topics: moss, card, cards, credit, budget, accounting, review, used, team, debit, need, virtual, know. -
Need Sales in the Pandemic? Boost Customer Service
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As the coronavirus keeps millions of people at home, traffic to online stores continues to increase. According to Statista, even non-essential purchases are shifting online. The keys for businesses are two-fold: encourage sales during the shutdown and retain as many new customers afterward.
Topics: customers, need, business, live, online, pandemic, service, times, boost, virtual, social, sales, customer, chat, shipping. -
NuOrder launches virtual showroom as Asia sales surge
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B2B e-commerce platform Nuorder is launching a virtual showroom service for brands to showcase products via an immersive online experience.
Topics: virtual, products, photography, brands, showroom, retailers, retail, platform, using, launches, surge, asia, nuorder, sales, service. -
Pancake aims to make customers flip for its virtual home design platform
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Pancake is democratizing interior design services to make it accessible to everyone.
Topics: flip, designer, pancake, seed, platform, aims, virtual, techcrunch, space, work, round, company, design, furniture, customers. -
PayPal allows cryptocurrencies
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PayPal has announced it will allow customers to buy, sell and hold Bitcoin and other crypto coins using its online wallets. Starting in early 2021, customers will also be able to use these virtual coins to shop at the 26 million connected merchants. With PayPal joining the cryptocurrency market today,… Continue reading
Topics: customers, paypal, buy, coins, hold, wallets, allows, cryptocurrencies, payments, digital, virtual, sell. -
Personal training sessions come to ClassPass
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As the coronavirus hampers the fitness industry, leading to a rapid evolution toward digital classes, ClassPass is pressing onward with its product roadmap, albeit a bit ahead of schedule. The company, which has raised more than $500 million from investors such as General Catalyst, Thrive, GV, Temasek, Apax Digital and L Catterton, is introducing personal […]
Topics: credits, personal, trainers, scale, training, trainer, sessions, come, zoom, techcrunch, classpass, virtual. -
Pinterest launches virtual makeup ‘Try on’ feature, starting with lipstick
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A new Pinterest feature will allow users to virtually try on products, starting with lipstick, before they shop from retailers like Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme and Urban Decay from L’Oréal. To use the new feature, Pinners will first open Pinterest’s smart camera, “Lens,” while in Search, then click […]
Topics: beauty, pinterests, users, starting, techcrunch, pinterest, youtube, lipstick, makeup, virtual, launches, try, feature. -
Secrets of the sci-fi shopper [Infographic]
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As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy -- and sell. Our latest infographic illustrates the state of future-shopping.
Topics: sell, subscribers, voiceenabled, shopping, virtual, secrets, view, transactions, shopper, state, way, infographic, scifi. -
September: ecommerce events in Europe
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Due to the covid-19 outbreak, many events got canceled in the last few months. But now it’s September and there are several virtual ecommerce events in Europe you can attend. Let’s have a look. September 2-3: InternetRetailing Expo IRX is where the retail and technology industries converge. Get ready to… Continue reading
Topics: technology, key, events, digital, virtual, europe, visit, event, world, ecommerce. -
Singapore virtual fashion festival planned for August
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The Front Row, a Singapore virtual fashion festival, has been announced for August 20, showcasing regional and local labels.
Topics: boey, planned, virtual, festival, technology, row, visitors, singapore, digital, fashion, platform, regional. -
Soona, a virtual photo shoot platform for e-commerce, raises $35 million Series B
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Alongside the dramatic growth in e-commerce, in part fueled by the pandemic, there’s also increased demand for services that can help merchants more easily participate online. A startup called Soona, now backed by an additional $35 million in Series B funding, has been tapping into this market with its platform that allows brands to create […]
Topics: techcrunch, video, virtual, platform, business, series, shoot, merchants, million, soona, customers, ventures, shoots, raises, b, model, ecommerce. -
TechCrunch+ roundup: Stealth recruiting, virtual sales kickoffs, Google Cloud’s Q4
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“You’ve got to spend money to make money” is a cliché, but if you’re building a company that hopes to compete in the cloud, it’s just a fact.
Topics: dont, wilhelm, sales, virtual, alex, roundup, google, ways, techcrunch, recruiting, companies, stealth, crypto, cloud, kickoffs, q4, clouds, web3. -
The Ultimate Guide to Augmented Reality
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What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR).
Topics: ultimate, digital, uses, ar, guide, virtual, reality, users, help, augmented, information, technology. -
The Ultimate Guide to Managing Remote Marketing Teams
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Behind many great teams are great managers.
Topics: team, virtual, employees, ultimate, teams, guide, work, teammates, meeting, employee, marketing, remote, feel, managing. -
The Ultimate Guide to Virtual Reality
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Imagine your favorite vacation. Where was it? What did you do? Who went with you? How was the weather? What were you wearing? Can you remember every little detail? If you're anything like me, you can remember the overall vacation, maybe some specific moments here and there, but most of the fine points have faded. It's a bummer, right?
Topics: experience, virtual, help, vr, experiences, technology, content, ultimate, users, guide, reality, create. -
The state of digital payments in B2B ecommerce
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It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Though B2B suppliers are increasingly embracing digital -- from ecatalogs to configure price quote (CPQ) and online checkout, supporting the diversity and complexity of B2B payments remains a challenge. How are B2B merchants handling digital payments?
Topics: payments, b2b, suppliers, payment, state, purchase, checks, buyers, cards, ecommerce, credit, virtual, digital. -
Turkey wants to boost ecommerce to MENA region
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Turkey wants to increase its export market share in the Middle East and North Africa. It’s planning new initiatives in the ecommerce sector. Therefore, it will form a virtual committee to promote and help ecommerce companies online. The Turkish E-commerce Association has announced it will collaborate with the Dubai Chamber… Continue reading
Topics: form, companies, turkish, region, turkey, virtual, ecommerce, boost, wants, mena, market, taking. -
Virtual dressing room startup Revery.ai applying computer vision to the fashion industry
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Revery.ai is developing a tool that leverages computer vision and artificial intelligence to create a better online dressing room experience.
Topics: computer, reveryai, room, industry, dressing, using, virtual, technology, fashion, startup, online, users, revery, company, li, vision, techcrunch. -
Virtual, Hybrid, or In-Person: Business Leaders Weigh In on the Future of Events
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In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they'd ever had, with well over 27,000 attendees.
Topics: hybrid, event, events, virtual, leaders, youre, future, business, weigh, attendees, inperson, conference, told. -
Wallester Business Review (2023): Is This Payment Solution for Your Business?
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Expense management for your business can be complicated and expensive if you're forced to issue cards from traditional banks. For example, the exchange rate might not be in your favor, and each card might come with account costs that can…
Continue reading Wallester Business Review (2023): Is This Payment Solution for Your Business?
Topics: payment, plan, wallester, card, expense, solution, cards, virtual, spending, account, review, free, business. -
Walmart acquires virtual clothing try-on startup Zeekit
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Retail giant Walmart announced this morning it’s acquiring the Tel Aviv-based startup Zeekit, which allows consumers to virtually “try on” clothing when shopping online. The company leverages a combination of real-time image processing, computer vision, deep learning and other AI technology to show shoppers how they would look in an item by way of a […]
Topics: startup, brands, apparel, acquires, walmart, zeekit, clothing, customers, shop, techcrunch, technology, fashion, online, virtual, tryon. -
Walmart launches AI-powered virtual clothing try-on technology for online shoppers
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Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI technologies to show shoppers how they would look in an item by way of a simulation that takes into account body dimensions, fit, size and even the […]
Topics: walmart, model, techcrunch, shopping, customer, clothing, aipowered, shoppers, feature, tryon, virtual, technology, launches, choose, online. -
Warby Parker dips into AR with the launch of virtual try-on
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Warby Parker is today introducing virtual try-on to let shoppers select a pair of frames and instantly see how they look. The tech was built on Apple’s ARKit, and the feature is only available to users on the Warby Parker iOS app on an iPhone X or later. Warby Parker, which launched in 2010, attempted […]
Topics: really, frames, ar, launch, warby, feature, tryon, parker, dips, users, virtual, possible, revisions. -
What Is Event Branding? + 5 Examples to Inspire You
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The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees.
Topics: marketing, event, outdoor, inspire, branding, examples, design, swag, virtual, speakers, brand, events. -
What Is a Breakout Session? [+ How To Plan Your Own]
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Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information.
Topics: sessions, meeting, participants, breakout, attendees, content, virtual, set, related, plan, session. -
What a Swarm of Honey Bees Taught Me About Virtual Reality
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You know, I'm beginning to think that the key to virtual reality's success might not be getting into the hands of as many consumers as quickly as possible.
Topics: world, organization, way, bee, taught, virtual, ive, honey, bees, data, oracle, swarm, users, reality, vr, experience. -
What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]
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Every week, I use LinkedIn to talk about current events and connect with other content creators.
And I'm not the only one. In fact, LinkedIn has nearly 700 million active users and has become one of the top social media platforms.
Topics: live, linkedin, audience, streaming, strategy, thirdparty, tool, social, marketing, virtual, events, leverage, stream. -
What is the Metaverse: What Marketers Need to Know
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Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn't quell our desire to explore the world — that's where the metaverse came in.
Topics: brands, users, worlds, meta, digital, virtual, need, horizon, metaverse, marketers, know, metaverses, world. -
Why Telemedicine Is the Future of Healthcare
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From safety to ease of access, from reduced costs to AI-driven customized care, why virtual appointments are and will continue to be the proverbial win-win-win-win.
Topics: rural, office, miles, healthcare, need, patients, care, telemedicine, virtual, future. -
Why This New VR Headset Could Be a Game-Changer
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There are some days that make us want to escape reality. And it could be said that there's no better place to do that than a conference dedicated entirely to virtual reality (VR).
Topics: quest, told, motion, game, headset, virtual, vr, oculus, experience, thats, berliner, gamechanger. -
ZMO.ai secures $8M led by Hillhouse to create AI generated fashion models
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With breakthroughs in machine learning, it’s no longer uncommon to see algorithmically generated bodies that can move and talk authentically like real humans. The question is now down to whether startups offering such products can achieve a sustainable business model. Some of them have demonstrated that potential and attracted investors. ZMO.ai, founded by a team […]
Topics: zmo, ecommerce, humans, working, sales, secures, techcrunch, led, virtual, hillhouse, fashion, create, generated, startup, companies, models, zmoai, customers, ai. -
Zalando acquires body scanning tool Fision
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Zalando has announced it acquired Fision, a Swiss company that offers a mobile body scanning solution. For Zalando, the acquisition is part of its investment in the customer experience. For eternity, the online fashion industry has been facing the key challenge of size and fit. Whereas customers can try on… Continue reading
Topics: acquires, virtual, scanning, garment, size, zalando, tool, body, fit, technology, fision, advice. -
a16z, Base Partners cook up $15M in funding for Colombia cloud kitchen concept Foodology
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Foodology collects data on user preferences and cross-references that with nearby food options in a geographical area to manage the end-to-end creation of original dishes with delivery.
Topics: brands, base, kitchen, partners, funding, company, ceo, scale, techcrunch, food, cloud, kitchens, concept, cook, izquierdo, virtual, foodology, colombia. -
‘Gated’ Product Launch Leads to $250,000 in 1-day Sales
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Jordan West launched Little & Lively, a direct-to-consumer children's apparel company, with his wife, Carmen, six years ago in Canada. The business has grown to mid-seven-figures in revenue selling through its website, mostly. He's a master at creating demand for his products before they are available for purchase.
Topics: lot, product, launch, virtual, im, gated, 1day, group, thats, video, customer, sales, day, vip, leads.