Top 2024 resources on water
Best water resource in 2024.
Learn more about water to improve your e-commerce strategy.
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20 Nerdy Valentine's Day Gifts for the Marketer in Your Life
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Roses are red, violets are blue, Valentine's Day is coming ... and you didn't think this one through.
Topics: camera, gifts, youre, valentines, day, marketer, love, life, gift, special, potato, water, nerdy. -
50 Exceptional Shopify Stores to Inspire Entrepreneurs
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There are over one million businesses that make up Shopify. We are lucky to have the chance to share their stories and inspire others to follow their passions and create change through commerce. Here, to offer some inspiration, we’ve compiled a list of 50 inspirational stores that are making a difference in different industries and communities.More
Topics: stores, exceptional, products, business, company, line, founded, water, making, sustainable, entrepreneurs, inspire, beauty, shopify, create. -
Apparel Brands Face Environmental Scrutiny
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The global apparel industry is among the most environmentally damaging. Eighty percent of clothing fiber ends up in landfills. Consumers are taking notice.
Topics: environmental, ethical, world, trillion, scrutiny, clothing, face, fashion, z, brands, global, water, apparel. -
Apparel from Plastic Waste Driving DTC Fashion Brands
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A lot of plastic waste is either going into landfills or sitting around in stockpiles. An unlikely savior, the fashion industry, is now buying a lot of that plastic. Here are five direct-to-consumer brands that are successfully making products out of recycled plastic and other recycled material.
Topics: water, products, bottles, dtc, waste, plastic, company, driving, apparel, brands, rothys, china, yarn, recycled, fashion. -
Cana Technology raises glass to new capital as it readies beverage printer for market
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Cana focused on identifying the basic set of ingredients, basically deconstructing beverages to figure out what makes it taste like a certain drink.
Topics: readies, capital, market, technology, way, cartridge, printer, cana, glass, water, beverages, drinks, device, beverage, raises, techcrunch. -
Cure Hydration raises $2.6M for its healthy sports drink alternative
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Cure Hydration is announcing that it has raised $2.6 million in seed funding as it brings a healthier approach to the sports beverage market. Founder and CEO Lauren Picasso, whose past roles include serving as director of marketing at Jet.com, told me that she became interested in the market after training for a triathlon; she’d […]
Topics: ceo, 26m, products, alternative, market, cure, uses, drink, health, techcrunch, picasso, training, hydration, ventures, healthy, water, raises. -
Ettitude targets eco-conscious shoppers with its organic bedding
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Ettitude, recently graduated from the ERA accelerator, is looking to ride the growing wave of e-commerce by offering eco-friendly sheets. The company offers bamboo lyocell sheets and pajamas, which feel like a hybrid between silk and cotton, and stay cool longer than cotton or other fabrics. Bamboo lyocell fabric is essentially organic fabric made from […]
Topics: growing, organic, company, water, ettitude, bamboo, ecoconscious, cotton, bedding, month, shoppers, targets, sheets, summer. -
Gwyneth Paltrow’s Goop raises another $50 million
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Actress-turned-entrepreneur Gwyneth Paltrow is getting more capital to accelerate her startup’s growth. Goop, the lifestyle brand which she founded ten years ago, is announcing a $50 million Series C round from NEA, Lightspeed Venture Partners and Felix Capital. It brings the total outside investment to $82 million. A source close to the situation tells us […]
Topics: raises, products, company, gwyneth, valuation, goops, paltrows, goop, unusual, water, million, round, postmoney. -
How SKIMMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different
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Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours.
Topics: products, water, exciting, dollar, different, unique, brands, death, shave, ageold, skims, skimms, club, feel, liquid. -
Hydrant raises $5.7 million Series A to help consumers hydrate faster
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Eight glasses of water a day. That’s the old recommendation you and I have heard growing up. And while we all know the importance of hydration to our health, some methods of hydration are more efficient than others. At least, that’s the premise that Hydrant was built on. The company, a wellness brand that launched […]
Topics: company, hydrate, mix, faster, techcrunch, hydrant, hydration, business, body, consumers, retail, molecules, help, million, right, raises, water, series. -
Hyve Founder: Bacteria Is Helpful for Home Cleaning
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Shreya Patel is a biologist and healthcare administrator who seeks to change how folks clean their homes. Products that kill bacteria do more harm than good, she says. And that's why she launched Hyve, a direct-to-consumer seller of household cleaning goods.
Topics: hyve, beneficial, kill, helpful, product, water, cleaning, ive, thats, founder, cleaners, products, harmful, bacteria. -
Product Photography, Part 10: Lines as Design Elements
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The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images.
Topics: viewers, water, design, point, image, line, diagonal, eyes, elements, example, photography, lines, product. -
Purpose by Pomelo collection celebrates sustainability
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Online fashion brand Pomelo has unveiled its first sustainable collection, Purpose by Pomelo.
Topics: water, sustainability, purpose, collection, clothes, way, sustainable, celebrates, using, tee, pomelo, fashion. -
Rise Gardens grows with $9M Series A to help anyone be an indoor farmer
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As more consumers embrace plant-based diets and sustainable food practices, Rise Gardens is giving anyone the ability to have a green thumb from the comfort of their own home.
Topics: adams, series, grow, 9m, ventures, techcrunch, company, rise, help, food, water, farmer, grows, telus, indoor, gardens. -
Sutro Pivots from Drinking Water to Swimming Pools
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Ravi Kurani is an engineer who launched Sutro, a water sensor manufacturer, in 2012. His initial go-to-market strategy failed. So he pivoted.
Topics: pool, thats, stores, water, sutro, swimming, pivots, sell, pools, chemicals, sensor, drinking. -
These Friends Built a Beauty Brand to Help the World’s Water Crisis
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Londoners Kristina Velkova and Sara Douglas found that no shampoo could combat the effects of their city’s hard water and perpetual rain. So they tackled the problem at the source. In 2017, the two women founded beauty brand Vitaclean and launched their first product: an aromatherapy showerhead that filters hard water—and also gives back. Here’s how these friends found a millennial audience for a bathroom fixture.More
Topics: company, water, kristina, product, vitaclean, uses, brand, helping, worlds, beauty, shower, inside, uk, crisis, women. -
Two years after Lemon Perfect was spotted in Beyoncé’s limo, the superstar is now a backer
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The company is squeezing new potential from a growing, but crowded enhanced water category.
Topics: capital, techcrunch, backer, company, brand, total, perfect, hufnagel, market, spotted, beyoncés, million, water, lemon, superstar, limo. -
With its newest round, Liquid Death will exclusively ‘murder your thirst’ at Live Nation events
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Liquid Death, a four-year-old, LA-based canned mountain water startup that has steadily garnered market share and press coverage by promising, amusingly, to “murder your thirst,” just raised $15 million in Series C funding. The round brings the company’s total backing to date to $50 million. The new financing — it follows a $23 million Series […]
Topics: water, events, liquid, exclusively, million, death, techcrunch, round, live, terms, ton, murder, venues, newest, thirst, nation.