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10 Ecommerce Trust Signals to Build Customer Confidence (+ Increase Conversions on Your Site!) - In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake! The viral meme…
Topics: product, customer, customers, reviews, signals, shopping, online, ecommerce, ways, include, site, trust, information.
10 Ways to Create Customer Centric Promotions in Elastic Path Commerce Cloud - Consumers are always searching for the purchase with the best value, and as such, promotional offers play a significant role in a customer’s shopping cycle. According to the Retailmenot Survey: 80% of consumers feel more encouraged to make a purchase with a new brand if they have offers and discounts 74% of consumers say offers are a top factor when deciding where and what to buy 48% of consumers said they would avoid brands that did not provide offers. With such a heavy precedence on promotional offers, it is imperative to be equipped with a variety of promotions available within your eCommerce solution. At Elastic Path, our engineering teams understand this need and have continued to update and add new promotions for our customers to leverage. In this article we will highlight 10 ways we support your promotional needs and demonstrate where you can access them in the platform’s Commerce Manager. Cart-Level Promotions 1. Fixed Discount Promotions Cart-Level Fixed discounts allow your team to reduce the product price by a fixed amount, and is applied to the entire cart. This means you can offer a $10 reduction in price and have it applied to the cart total. 2. Percentage Discount Promotions Similarly to fixed discounts, Cart-Level Percentage discounts can also be applied to the entire cart. This promotion allows you to reduce the product price by a specific percentage such as 10% off. In addition to being able to add fixed and percentage discounts, our team has also made updates to allow for the exclusion of specific SKUs from each type of promotion. This means a seller will have the ability to run store-wide promotions and exclude one more SKUs. This can be of great use when you want to exclude specific tiered or exclusive products within your catalog. Item Level Promotions 3. X for Y Discount Promotions The X for Y discount allows your team to offer bulk discounts based on the unit price. This promotion works by applying the price of Y (qty) to the X(qty). This a great use for “2 For 1” promotions. 4. X for amount Discount Promotions Similarly to the X for Y discount, the X for amount discount allows your team to offer a bulk discount based on a fixed price. This promotion works by applying a set ($) amount to a specific (qty) amount for a specific SKU. This promotion can be used to deploy “2 phones for $500 sales.” 5. Bundle Discount Promotions Bundle discounts allow your team to offer bulk discounts when selected products are purchased together. This promotion works by selecting SKUs and quantities, and applying a bundled price to it. An example of this promotion could look like offering your customers to buy any two items from a specific list at a specific price of $100. 6. Item Fixed Discounts Item Fixed discounts allow your team to reduce the price of multiple items by a fixed amount. In addition to providing a price reduction, it also allows you to limit the discount to a discrete number of items. For example, you will be able to offer $5.00 off a specific SKU like a shirt, and at the same time only allow the discount to be applied to the first 3 items (of the same SKU), leaving the 4th item(of the same SKU) added to cart as full price. 7. Percentage Item Discounts Similarly to Item Fixed discounts, Percent Item Discounts allow your team to reduce the price of multiple items by a specific percentage amount such as 10%. Your team will still be able to limit the discount to a discrete number of items. 8. Free Gift Discount Free Gift discounts allow your teams to offer a free item when a specific product or a group of products are purchased. You will also have the option to either send your customers a notification for them to add the free gift to the cart rather than having it automatically added only. This feature is especially helpful by limiting unwanted items being sent to your customers and creating an overall better shopping experience. 9. Usage Per Line Item Discount Usage Per Line Item promotions grant your team the ability to set usage per line item for all promotion times. This allows you to limit the buyer to use the promotion for a specific number of times. This type of promotion can be useful in giving your employees or influencers a discount with a quantity limit which can be used throughout the year and at multiple checkouts. 10. Max Application Per Cart Limit This promotion update allows your team to limit the quantity available for purchase at the promotion price. This type of promotion stops the risk of someone purchasing an exuberant quantity of an item at sale price. As Elastic Path continues to innovate and make updates to our promotions engine, we will continue to keep you in the loop. Keep a lookout for upcoming promotions on the roadmap such as editable promotions, node category discounts, notification of available promos and more. In the meantime, stay up to date with our changelog and never get left behind on our newest innovations to Elastic Path Commerce Cloud.
Topics: cloud, discounts, item, promotions, elastic, path, create, commerce, promotion, discount, team, allow, specific, price, fixed, centric, ways, customer.
10 Ways to Reach Customers Who Don’t Know They Need You - Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it's fair to say that we all want to build our businesses' customer bases. It's how we thrive. So it's only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience and thus making more money.
Topics: business, unreachables, way, reach, need, ways, customers, dont, theyre, know, marketing, youre.
10+ Ways to Increase Your Productivity At Work & At Home - When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity.
Topics: set, breaks, productivity, focus, day, routine, tasks, work, youre, increase, ways.
11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2021 - If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority
Topics: website, building, ways, white, links, seo, google, creative, free, backlinks, link, content, backlink, earn, hat.
11 ways to make personalized shopping more effective and profitable - There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success
Topics: create, profitable, understand, personalization, consumers, need, digital, brands, effective, dopamine, techcrunch, personalized, offer, shopping, ways.
12 Ways to Drive Leads With QR Codes (& Without Coinbase's Super Bowl Budget) - If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase. When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed. Here's a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished. Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into -- what we call -- "a good problem to have" due to what we can assume was millions of signups. But, you don't have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads.
Topics: budget, drive, qr, codes, bowl, super, add, mobile, promotion, landing, page, leads, code, scan, ways, coinbases, information.
13 Ways To Increase Your Ecommerce Sales This Holiday Season - Here are a few ways to generate the best ROI for your ecommerce businesses in preparation for a holiday frenzy.
Topics: marketing, customer, sales, website, season, ways, customers, early, increase, offer, holiday, ecommerce.
14 Ways to Automate Your Ecommerce Business - When it comes to owning a business, time is your most valuable resource — but, time is finite, and are a lot of tasks competing for your attention. You need to make sure the right products are listed on your website, that you're fulfilling orders and payments 24/7, and that you're processing and dispatching packages efficiently... all while staying on top of marketing campaigns, user reviews, and customer service. And, as you scale, your ecommerce processes get even more demanding.
Topics: customers, send, automation, customer, emails, business, ways, tools, shopify, products, automate, youre, ecommerce.
15 Ways to Come Up With an Idea for Your Online Store - The hardest part of starting an online business? Coming up with a great idea! Here are 15 ways you can discover great online business ideas.
Topics: come, ideas, store, idea, online, business, start, ways, strategy, ideatostore, products, product.
16 Best Ways to Increase Content Reach [+Free Content Reach Kit] - Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content.
Topics: example, articles, increase, kit, free, older, content, old, posts, great, way, best, include, reach, ways.
16 Effective Ways to Build Your Online Presence - The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options.
Topics: brand, create, ways, build, social, email, online, customers, content, effective, media, presence.
20 Creative Ways To Repurpose Content - As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer's block when it comes to creating fresh, unique content.
Topics: post, create, youre, creative, blog, repurposing, social, posts, content, repurpose, video, ways, creating.
20 Ways To Get More Views on YouTube - YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.
Topics: ways, users, views, videos, content, generate, relevant, video, youtube, channel, create.
20 Ways to Effectively Increase Your Conversion Rate - Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design.
Topics: page, landing, effectively, need, mobile, site, improve, visitors, conversion, rate, increase, ways.
21 Ways To Build Your Social Media Presence, Like HubSpot Marketers - I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.
Topics: build, brand, ways, audience, brands, hubspot, youll, social, media, audiences, presence, marketers, community, content.
21 Ways To Get More Followers on Facebook - On social media, your follower count gives you an idea of your brand awareness and reach.
Topics: followers, facebook, brand, media, ways, content, post, users, social, page, audience.
3 Keys for High-converting Product Descriptions - Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. When writing descriptions for the masses, focus on the following three elements.
Topics: keys, descriptions, highconverting, product, content, ways, repair, writing, versus, sugru, videos, address.
3 Smart Ways to Differentiate Your Ecommerce Business and Give Customers What They Really Want - It's time for businesses to break up with ecommerce best practices. Here's why — and what to do instead.
Topics: experience, ecommerce, ways, shoppers, sales, best, differentiate, business, smart, businesses, website, industry, practices, brand.
3 Sure-Fire Ways to Drive More Online Demand for Your Products - Use these three levers to drive the best online traffic to your product pages.
Topics: products, conversion, surefire, quality, need, product, consumers, digital, demand, brands, content, traffic, online, ways, destiny, drive.
3 Types of Competitors to Watch (+ How to Find Them) - According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are?
Topics: businesses, solve, search, customers, competition, types, direct, ways, competitors, example, watch, identify.
3 Ways Data Privacy Changes Benefit Marketers [New Data] - When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.
Topics: target, information, marketing, audience, marketers, trust, ways, data, privacy, consumers, changes, benefit.
3 Ways Entrepreneurs Can Tailor Their Ecommerce Strategy for Maximum Growth - Ecommerce continues to grow. Here are three things that entrepreneurs need to do in order to find success with it.
Topics: free, strategy, sellers, tailor, growth, ecommerce, online, smbs, consumers, maximum, customers, platforms, shipping, entrepreneurs, shopping, ways.
3 Ways Google’s Search Console Improves Organic Clicks - Google's Search Console is one of the most helpful search-engine-optimization tools. Moreover, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings.
Topics: search, ways, snippets, results, improves, position, console, ctr, organic, clicks, googles, page.
3 Ways Marketers are Already Navigating Potential Recession [Data] - While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here.
Topics: data, marketers, ways, advice, navigating, financial, consumers, potential, impact, legal, recession, budget, marketing, survey.
3 Ways to Harness the Massive Power of Ecommerce - Even as the pandemic slows down, ecommerce continues to flourish. If you haven't taken advantage of it yet, it's time to start.
Topics: start, harness, ways, things, right, need, bigger, power, massive, online, zoom, ecommerce, change, business.
3 Ways to Offset Shipping Rate Increases - The U.S. Postal Service has announced a temporary increase in holiday shipping rates. Such increases from all carriers are inevitable. Merchants should adopt a shipping strategy to manage costs over the long term.
Topics: rate, season, zone, box, increase, offset, shipping, cost, increases, zones, package, customers, ways.
3 Ways to Reduce Shipping Costs - Lowering shipping costs is a surefire way to improve profits. Same-day delivery, free shipping, standard transit, click-and-collect — all are candidates for cost reductions.
Topics: costs, package, items, weight, lightweight, materials, rates, volume, reduce, shipping, ways, size.
3 Ways to Surprise and Delight Your Ecommerce Customers - Streamlining your business processes and prioritizing customer satisfaction will set you up for success.
Topics: ways, business, surprise, live, online, ecommerce, chat, sales, businesses, customers, customer, experience, delight.
3 ways fintech companies can help retailers launch financial services - As retailers expand banking opportunities, they will need help positioning their products, keeping them safe and selling to end users. Now is your chance to make connections in that world.
Topics: ways, services, launch, financial, companies, start, accounts, retailer, gain, need, retailers, techcrunch, help, fintech.
30 Ways to Drive Traffic to Your Website - You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is "Why can't I drive traffic to my website like this?"
Topics: search, social, post, content, website, drive, ways, traffic, seo, media, blog.
39 Simple Ways to Grow Your Email List - I have some bad news — your email marketing contact database degrades over time.
Topics: ways, grow, emails, sign, simple, share, list, page, users, link, content, email.
4 Simple, Low-Cost Ways to Run a More Sustainable Business - Companies can thrive while also contributing to positive environmental change. But getting started can be daunting—which is why we’re simplifying it with four of the most impactful ways to make your business more sustainable.More
Topics: emissions, lowcost, packaging, planet, carbon, ways, business, sustainable, simple, shopify, offset, climate, neutral, run.
4 Simple, Proven Ways to Improve Your Customers' Ecommerce Experience - Do you find yourself competing in a crowded ecommerce niche? Creating a little more wiggle room for yourself is easy.
Topics: create, ways, website, simple, improve, shipping, proven, experience, ecommerce, customer, robust, customers, store, product.
4 Ways Brands Can Gain Awareness on Clubhouse [+Examples] - If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse.
Topics: rooms, examples, brands, clubhouse, room, listeners, questions, gain, brand, marketing, company, awareness, ways, users.
4 Ways to Differentiate Your Emerging Ecommerce Brand - Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.…
Topics: customers, social, product, ecommerce, offer, media, website, buying, differentiate, site, ways, emerging, brand, company.
4 Ways to Drive Product Sales from TikTok - Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?
Topics: drive, ways, users, ecommerce, ads, site, account, product, videos, store, tiktok, sales, profile, page.
5 Good Ways to Measure Brand Awareness - Business leaders intuitively understand that brand recognition is important for sales and growth. But it's often difficult for those leaders to know how to expand or improve that recognition. What's needed are reliable ways to measure brand awareness.
Topics: ads, surveys, monitor, important, good, folks, ways, traffic, brand, awareness, features, measure.
5 Often Overlooked Ways to Thrive on Walmart Marketplace - Learn how to grow your business by harnessing this emerging ecommerce platform to its fullest potential.
Topics: overlooked, customers, images, thrive, ways, product, walmart, marketplace, shipping, sure, strict, pricing, products.
5 Surefire Ways to Lessen Risks in Dropshipping - Despite its numerous advantages, dropshipping has its risks. Check out these five actionable tips to minimize your exposure.
Topics: ways, dropshipping, orders, store, lessen, set, big, suppliers, surefire, product, verification, business, supplier, risks.
5 Underrated Tips for Brands to Boost Holiday Sales - Don't let holiday shoppers scare you. Instead, follow these five strategies for optimal online holiday sales.
Topics: loyal, customers, ways, offer, boost, products, sales, brands, sneaky, gift, holiday, order, subscription, way.
5 Ways Apple’s Email Privacy Impacts Marketing - As early as September 2021, Apple's mobile email apps may hide a recipient's internet protocol address, making it difficult or impossible to measure open rates and track user behavior.
Topics: marketing, apples, ways, rate, open, ios, rates, apple, impact, privacy, impacts, email.
5 Ways Ecommerce Businesses Can Keep Their Customer Data Safe - Data security in ecommerce is of utmost importance if you want repeat customers. Here are five ways to help ecommerce businesses keep their customer's data safe.
Topics: businesses, data, customer, ways, safe, users, ecommerce, security, access, information, customers, companies, business, using.
5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays - The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations.
Topics: employees, work, endofyear, holiday, holidays, managers, winter, goals, end, week, hubspot, motivated, team, teams, ways.
5 Ways Reddit Helps an Ecommerce Brand - Reddit is among the most visited sites worldwide. I addressed Reddit and Quora last month, explaining the dos and don'ts for marketers. Reddit has a strict no-self-promotion policy. Still, it offers a venue to further a brand and establish expertise.
Topics: upvotes, reddit, helps, way, ipsy, ama, ways, products, questions, ecommerce, skincare, ask, subreddit, brand.
5 Ways iPaaS Tools Can Increase Employee Satisfaction - Look at any business and you will likely see customer care professionals on the frontline. Whether they are in customer service or account management, these people set customers up for success, keep them happy in the long term, and make vital contributions to the business's sustainability.
Topics: pain, customers, customer, service, satisfaction, ipaas, teams, experience, employee, ways, multiple, points, increase, tools, data.
5 Ways the AI Revolution Can Help your Ecommerce Business - Here's how to apply aspects of the AI revolution to your ecommerce business.
Topics: ecommerce, ai, businesses, chatgpt, data, customer, models, using, help, ways, product, tools, personas, revolution, business.
5 Ways to Add a Personal Touch to Your Sales Email - In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch of a button. And while email has proven to be significantly more efficient at converting customers than social media, your potential customers’ inboxes are getting fuller every day.
Topics: content, add, ways, personal, emails, customers, potential, customer, sales, email, touch, send.
5 Ways to Build a Positive Brand Association [+ Examples] - Whoever said "All publicity is good publicity" lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach.
Topics: voice, positive, consumers, build, review, association, brands, traits, brand, concepts, examples, ways, threats.
5 Ways to Drive Native Mobile Sales with Shop - Consumers are spending more time in fewer apps, meaning brands need to have a mobile shopping strategy in order to remain competitive and relevant. Here's how brands can drive mobile sales with Shop.More
Topics: shopping, shop, buyers, drive, native, customers, store, strategy, mobile, ways, sales, merchants, pay.
5 Ways to Grow Your New Business on Instagram - Having a strong Instagram presence is important for businesses, here are 5 tips to get your business more exposure & user engagment on the platform.
Topics: grow, followers, business, dont, hacks, youre, posts, ways, following, users, product, growth, instagram, help.
5 Ways to Improve Checkout Process - This is an update to a previous blog published on October 13, 2022. As we approach the busiest shopping season of the year, it’s critical to review all aspects of the shopping experience. Your goal is to make the experience as seamless, quick, and convenient for your customer every step of the way. One of the key areas of the shopping experience is checkout. We joined with payment provider and Elastic Path Payments partner Stripe, for a webinar based on recent findings from a Stripe and Edgar, Dunn and Company study regarding best checkout practices in North America. The webinar asks the critical question, “Is Your Cart Black Friday Ready?” We were joined by Kevin Flynn, Retail Industry Lead at Stripe for his insight into how best to create checkout experiences to meet customer demand and expectation. From a pool of the top 200 eCommerce businesses across the U.S. and Canada, the study found 96% of the companies surveyed had at least FIVE basic checkout errors. They include deficits in the following areas: Checkout Form Design Localization Mobile Optimization Buyer Trust Security Let’s dive into the challenges and the solutions presented in the webinar surrounding each key area… Checkout Form Design Here we see an alarming insight into the shopper experience. As many as 1 in 5 eCommerce shoppers would abandon a transaction if it took more than one minute. Challenges within the experience from the study tell us that as much as 56% of checkouts took longer than three minutes to complete. In addition to timing issues, another point of friction comes from unspecified error messages causing the shopper to abandon the transaction altogether. So how do you address this customer pain point that dramatically affects conversion rates? With easy design solutions: Support Auto Complete. As the shopper types in address or region information, allow for an auto-fill function to shave off a few seconds on the clock. Format credit card blocks. Make it as easy as possible to enter numbers, expiration date, and the CVC security code. Offer to save the card details. As easy as a check box, it will save time and convenience for the next visit your shopper makes to your site. Specify the roadblock. Is it an expired card? Have they left off a number from the security code? Be upfront and clear with messaging so the shopper knows exactly what to fix to complete the transaction. Localization Payments are not created equal in the shopper’s mind. How we pay is dramatically influenced by where we are in the world. “Just as cultures differ around the world, so does the way we pay. There will be some kind of different aspects that will be reflected in payment method.” Kevin Flynn, Retail Industry Lead, Stripe From credit cards, to bank transfers, to digital or mobile wallets, the preferred payment method varies depending on geography. For instance, 40% of shoppers surveyed outside the U.S. and Canada prefer to pay with a method other than a credit card. As many as 15% of shoppers in European markets abandoned a transaction because their preferred method of payment was not available. Localization of payments is fundamental to completing the purchase. Your customers expect it. The great news is that country specific payment options boost conversion rates. Instances where customers offered optimal localized methods saw a 40% boost in incremental sales. Kevin points to methods with an uptick in popularity beyond the traditional credit card, such as Buy Now Pay Later (BNPL). The alternative, installment-based payment method is largely popular in the UK, New Zealand, and Australia, and is gaining traction across North America. Shopping Cart & Checkout Solutions Ensure your Customer Feel Connected Up Until the End of Checkout Go to Checkout Solutions Mobile Optimization The world has clearly gone mobile. The study tells us that 56% of eCommerce traffic occurs on a mobile device. Maybe not surprising to today’s brands and retailers, but let’s look at just how mobile optimization and payment is tied to conversion rate from the shopper’s view. An overwhelming 62% of surveyed shoppers said it’s either “very” or “extremely” important that sites be mobile friendly. Front end developers need to be aware of this statistic as they format sites and the fact that abandonment rates on mobile are twice that of a desktop. The shopper's expectation is to complete the experience through checkout entirely on a mobile device. Surveyed results give us more context about the rising star of payments: Mobile Wallets. Branded options such as Google, Apple, or Samsung Pay are widely preferred across Asian and European markets, with the payment option picking up steam across North America. What are the critical points behind mobile optimization to improve conversion? Offer mobile payment or digital wallet options. Auto resize the screen specifically for a mobile device. Enable a one-click, mobile-first intuitive experience. Buyer Trust & Security The final two areas covered in the webinar are around shopper trust and security. As Kevin points out, buyer trust and payment security is a delicate balance. While customers want a rapid checkout experience, they want personal information safeguarded in the process. One of the easiest ways to alleviate shopper stress around personal security is to allow the customer to check out as a guest. Card information and personal details are not stored in the guest checkout experience as they would from a password-protected account. Additionally, Kevin shares a social media checkout option. With this alternative, shoppers trust a social media platform where their personal details are stored in a profile, and in many cases, this type of checkout expedites the process down to a single click, once the account is connected to the cart. Survey data tells us that brands are not supporting this option: Ninety percent of eCommerce brands in North America did not allow social media checkout options; those numbers were slightly lower globally with 77% in the Asia-Pacific region, and 85% in Europe not providing the experience. In the North American region, 18% of brands did not allow guest checkout, while Asia-Pacific regions came in at 32%, while Europe came in at a slightly higher 41% not providing a guest checkout experience. Related to buyer trust, there is a learning moment for brands. If there are issues within an order such as incorrect quantities or a forgotten discount code, shoppers want to rectify the situation from a single screen or an order summary, without the hassle of scrolling back through multiple screens. According to survey results, as many as 22% of North American eCommerce sites did not offer an order summary option, with Asia-Pacific coming in at 15%, and Europe rounding out the findings at just 8%. The message is clear from consumers: make it easy, fast, and convenient or expect cart abandonment. Meet Your Customers Where They Are There are many critical findings to consider as you prep your eCommerce business for Black Friday and the holiday season. Interested in seeing the webinar in its entirety? Or check out the Black Friday Checklist we’ve compiled to meet customer demand and drive revenue during the largest shopping weekend of the year.
Topics: checkout, experience, improve, shoppers, payment, ecommerce, mobile, customer, ways, shopper, north, trust, process.
5 Ways to Promote a Paid Newsletter - Many creators publish a paid newsletter. But getting subscribers is not easy. It takes aggressive promotion, such as the five ideas in this piece.
Topics: preview, landing, ways, promote, free, subscription, newsletter, paid, email, example, page.
5 Ways to Prompt First-time Customers to Buy Again - Loyal customers talk about the business and its products, driving more shoppers. So it makes sense to shift some of your marketing efforts to retain the buyers you already have. Here are five ways to do it.
Topics: prompt, options, customers, points, purchase, purchases, page, ways, buy, retain, products, account, firsttime, better.
5 Ways to Provide a Positive Customer Experience in Ecommerce - Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
Topics: provide, customer, shopping, service, ways, mobile, experience, shoppers, online, ecommerce, positive, companies, consumers.
6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data] - In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get.
Topics: sharing, say, used, privacy, earn, trust, data, personal, consumers, ways, brand, companies, share.
6 Ways to Make Money on Instagram (Whether You have 1K or 100K Followers) - Are you a creator who wants to monetize your Instagram account? Here are six proven ways to make money on Instagram, so you can turn your passion into a living.More
Topics: influencer, ways, followers, instagram, creators, money, brands, content, reach, 100k, products, 1k, need, sell.
6 Ways to Use Google Trends for Marketing - What did you last Google? Willing to share it with the public?
Topics: trends, data, search, google, topics, ways, topic, terms, queries, trending, marketing, related.
7 Effective Ways to Automate and Grow Your Business - There's more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks.
Topics: marketing, automation, customer, grow, email, management, apps, business, ways, look, automate, data, effective.
7 Effective Ways to Promote an Event on Facebook - An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
Topics: page, effective, youll, youre, post, share, promote, events, business, event, ways, facebook.
8 Simple Ways to Segment Your Social Media Audience - Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.
Topics: audiences, segmentation, target, social, create, simple, relevant, ways, media, segment, group, audience, different.
8 Ways Social Proof Sells (Much) More - Consumers need confirmation of their shopping decisions. Social proof can be the nudge for online shoppers to complete a purchase or sign up for a newsletter.
Topics: proof, reviews, products, include, page, sells, social, shoppers, purchases, display, share, ways.
8 Ways to Make Your Website Faster (and Why It Is Critical to Your Business) - Many factors contribute to a successful SEO strategy, and page speed is one of the most important ones.
Topics: page, things, faster, business, pages, webpage, critical, ways, experience, website, load, speed, user, content, web.
9 Ways to Make Your Business Data More Reliable - Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making.
Topics: right, team, crm, apps, reliable, business, ways, organization, create, unreliable, data.
9 Ways to Reduce Customer Acquisition Costs - Customer acquisition costs can make or break an ecommerce business. Efficient spending could produce new, profitable customers. Spending too much could bankrupt the company. Computing the CAC is straightforward: Divide total promotional costs by the number of new customers.
Topics: cac, customer, content, website, spending, costs, ways, ecommerce, customers, reduce, retention, prospects, acquisition.
A Creator’s Toolbox: 6 Ways to Find Your Next Big Idea - Creator Chris Hau shares his favorite pieces of advice for entrepreneurs and other creators looking for their next great idea.More
Topics: toolbox, ideas, creative, instead, creators, idea, big, really, ways, best, chris, say, means, good.
A Thank You Goes A Long Way: 6 Creative Ways to Say Thanks for Customer Purchases - Thanking your customers can go a long way toward building lasting customer loyalty. Here are 6 creative ways to show your appreciation to customers.More
Topics: long, creative, customers, create, purchases, goes, customer, brand, ways, great, thanks, say, handwritten, way, thank, order, gratitude.
Conversion Rate Optimization (CRO): 8 Ways To Get Started - Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that's only half the battle.
Topics: visitors, leads, website, rate, optimization, started, number, conversion, cro, traffic, blog, ways, page.
Creative Ways to Offer Memberships - You can build a membership site around almost anything! For nonprofits, restaurants, retailers, & content creators, see 20+ amazing membership site ideas!
Topics: tutorials, subscription, content, library, youre, memberships, offer, online, members, ways, creative, membership, access.
Deep Learning vs. Machine Learning: What Marketers Need to Know - Artificial intelligence continues to be a hot topic within the marketing industry. The market for AI in marketing will likely grow to $107.5 billion by 2028, up from $15.84 billion in 2021.
Topics: data, marketers, know, predict, marketing, need, learn, learning, ways, machine, intelligence, vs, deep.
Eight Ways to Build a Community and Create Long-Lasting Customer Relationships - Building a brand is about more than sales. Developing a true community of followers is the true root of success. See top strategies and real-world examples.
Topics: feel, ways, share, product, sell, points, build, products, key, customers, customer, post, community, brand.
Email Capture: 7 Surefire Ways to Acquire Email Leads in 2022 [+ Tools] - Marketers spend hours brainstorming ways to grow their email lists. No matter what industry you’re in, email capture is a powerful and high-impact marketing activity.
Topics: blog, free, leads, ways, forms, right, content, example, lead, email, tools, surefire, capture, acquire.
Google adds new ways to shop, like turning a website’s photos into shoppable products - Google today introduced new ways to shop through its platform, including both online and via its Google Search mobile app. In an update coming soon to the Google Search app for iPhone, the company will begin to leverage a new machine learning model using on-device processing to recognize the products found in images on a […]
Topics: shop, photos, lens, adds, turning, google, images, today, results, products, mobile, search, website, websites, shoppable, techcrunch, ways.
How To Focus Better: 10 Ways To Improve Focus and Concentration - Distractions are everywhere, from messages to ads to a constantly growing to-do list. Here’s how to focus better to improve concentration and get more done.More
Topics: sleep, flow, task, ways, youre, concentration, better, things, brain, improve, focus, attention, help.
How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers - Take a minute to think about the best mentor you've ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor.
Topics: hubspot, amazing, according, mentorship, youre, build, ways, help, managers, mentor, mentee, mentees, dont, relationship, know.
How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account - Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest?
Topics: keywords, users, account, products, shoppable, ways, content, traffic, links, monetize, pinterest, pins, affiliate, money.
How to Market an Ebook: 21 Ways to Promote Your Content Offers - Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem.
Topics: tip, landing, users, content, ebook, market, social, ways, offers, create, youre, offer, promote, page.
How to Reduce Shipping Costs for Small Businesses: 7 Helpful Ways - Looking to reduce your shipping costs and compete with big retailers and ecommerce giants as a small store? Learn how in this guide. More
Topics: small, helpful, weight, reduce, shopify, businesses, packaging, costs, local, package, customers, ways, rates, shipping.
How to Repost on Instagram: Ways to Reshare Content From Other Users - Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is why you should learn how to repost on Instagram.
Topics: users, screenshot, content, youve, instagram, click, add, ways, share, reshare, repost, post.
How to Stay Motivated as a Store Owner - How do you stay motivated through the twists, turns, ups, & downs of entrepreneurship? Don’t miss these 13 tips that will change your perspective on business.
Topics: youll, owner, youre, dont, youve, things, success, ways, store, working, business, day, work, stay, motivated.
Imposter Syndrome: 8 Ways to Deal With It Before It Hinders Your Success - "I got lucky." "I don't belong here." "I'm a fraud, and it's just a matter of time before everyone finds out."
Topics: imposter, work, success, ways, impostor, youre, know, help, hard, hinders, deal, feel, feeling, syndrome.
It's Not Just a Marketing Phrase: 3 Ways to Deliver on Being a "Purpose-Driven Brand" - We’ve entered the era of purpose.
Topics: work, core, companies, purposedriven, authenticity, marketing, deliver, purpose, employees, customers, phrase, company, action, walk, brand, ways.
Marcus Murphy and Oli Billson Share Leading Trends for UX and Digital Innovation at Make it Big 2021 - Digital innovation is moving at a speed we’ve never seen before — which means constantly changing customer expectations. At BigCommerce’s…
Topics: theyre, platforms, leading, message, murphy, innovation, oli, customers, think, billson, ux, brands, customer, share, trends, know, really, ways, digital, marcus.
Michael Mosser Explores New Ways to Win with Walmart Marketplace at Make it Big 2021 - Did you know that 89% of people in the US shopped at a Walmart store last year? At BigCommerce’s 2021…
Topics: sellers, walmart, mosser, marketplace, big, omnichannel, trust, customer, ways, shopping, michael, explores, customers, things, win, brand.
Need Repeat Customers? Try Low-tech Selling - If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.
Topics: products, need, selling, repeat, sell, support, try, way, rules, lowtech, shoppers, emails, ways, todays, customers.
Nine Ways to Increase Your Average Order Value - Watch your profits soar! Nine quick, proven ways to increase your average order value. Make more money without gimmicks or a single new marketing campaign.
Topics: products, sell, increase, value, proven, order, quick, higher, ways, offer, average, customers, product.
Seven Ways Jetpack CRM Can Help Your WooCommerce Store Grow - Jetpack CRM is an excellent CRM for WooCommerce, with a modular approach, seamless integration, and limitless functionality. Find out more.
Topics: store, product, jetpack, dont, crms, woocommerce, ways, grow, need, help, data, business, crm, seven, customers, customer.
Six Ways to Drive Conversions and Increase Revenue at Checkout - You’ve worked hard on marketing — don’t lose customers right at the finish line! See how successful stores optimize their checkout for maximum conversions.
Topics: credit, revenue, process, payment, conversions, later, sales, paypal, ways, drive, options, checkout, pay, increase.
Split Testing Your Product Prices: Lucrative, Crazy or Both? - I have long been a huge advocate for testing your pricing. Why? Because if you have never tested, there is potentially money you are leaving on the table. So in this episode, we’re taking the discussion a step further and talking about split testing your pricing with the founders of IntelliGems, an analytics and optimization […]
Topics: testing, adam, pricing, diy, customer, price, split, test, drew, prices, product, ways.
TechCrunch+ roundup: Stealth recruiting, virtual sales kickoffs, Google Cloud’s Q4 - “You’ve got to spend money to make money” is a cliché, but if you’re building a company that hopes to compete in the cloud, it’s just a fact.
Topics: dont, wilhelm, sales, virtual, alex, roundup, google, ways, techcrunch, recruiting, companies, stealth, crypto, cloud, kickoffs, q4, clouds, web3.
Ten Ways to Improve the Speed of Your WooCommerce Store - How slow is too slow? Every second counts! Don’t let a slow site chase customers way. Speed up your store with these ten proven and easy-to-implement tips.
Topics: site, hosting, php, blog, images, theme, plugins, load, store, speed, youre, woocommerce, official, ways, server, proven.
Ten Ways to Nudge Customers to Make a Purchase - Ready to increase sales fast? Your visitors might just need a final push. Tap into the science — see 10 tried-and-true strategies to convert more customers.
Topics: free, items, customer, ways, shipping, purchase, buy, nudge, reviews, product, products, customers.
The 11 Best Ways to Send Large Files - We all know the frustrating feeling — you've collected all the images you need for your next campaign, but when you go to press "Send" you're told, "Sorry. File too large."
Topics: drive, best, files, send, file, share, ways, storage, using, large, email, free.
The 18 Most Creative Ad Campaigns in History - I've always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time—which is why there are 18 in this post instead.
Topics: ways, history, company, creative, ads, ad, campaigns, advertising, message, campaign, best, man, product.
The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data] - Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives.
Topics: leaders, execs, ways, leadership, content, youre, best, forward, data, marketing, team, teams, work, cmo, visibility.
Three Ways Any Business Can Drive Traffic to their Online Store - Almost every store wants to increase their traffic. But how do you get started? From free to paid, use these three strategies to boost your reach and revenue.
Topics: ads, traffic, drive, online, store, business, questions, ways, product, social, google, content, page, search.
Vanessa Santos Shares New Ways to Tap into Latin American Markets at Make it Big 2021 - Whether you’re currently selling in Latina America or looking to expand internationally, you’re in for a treat. Our very own…
Topics: american, latin, able, feel, theyre, big, shares, consumers, global, business, america, tap, santos, ways, vanessa, markets.
What Are Interpersonal Skills? + 5 Ways to Develop Them - To succeed at our jobs, we often ended a wide range of skills, from simply communicating to in-depth product knowledge.
Topics: empathy, skill, skills, ways, work, regardless, interpersonal, youre, need, role, develop, communication.
What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring - Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat.
Topics: users, structure, ways, create, websites, architecture, website, linking, pages, internal, page, improve, site, structuring, easy.
Your Email Engagement: 10 Ways to Get More People Reading & Clicking - Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement.
Topics: reading, open, emails, subject, line, transactional, ways, marketing, welcome, clicking, email, text, engagement.