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10 Ecommerce Trust Signals to Build Customer Confidence (+ Increase Conversions on Your Site!) - In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake! The viral meme…
Topics: product, customer, customers, reviews, signals, shopping, online, ecommerce, ways, include, site, trust, information.
10 Ways to Create Customer Centric Promotions in Elastic Path Commerce Cloud - Consumers are always searching for the purchase with the best value, and as such, promotional offers play a significant role in a customer’s shopping cycle. According to the Retailmenot Survey: 80% of consumers feel more encouraged to make a purchase with a new brand if they have offers and discounts 74% of consumers say offers are a top factor when deciding where and what to buy 48% of consumers said they would avoid brands that did not provide offers. With such a heavy precedence on promotional offers, it is imperative to be equipped with a variety of promotions available within your eCommerce solution. At Elastic Path, our engineering teams understand this need and have continued to update and add new promotions for our customers to leverage. In this article we will highlight 10 ways we support your promotional needs and demonstrate where you can access them in the platform’s Commerce Manager. Cart-Level Promotions 1. Fixed Discount Promotions Cart-Level Fixed discounts allow your team to reduce the product price by a fixed amount, and is applied to the entire cart. This means you can offer a $10 reduction in price and have it applied to the cart total. 2. Percentage Discount Promotions Similarly to fixed discounts, Cart-Level Percentage discounts can also be applied to the entire cart. This promotion allows you to reduce the product price by a specific percentage such as 10% off. In addition to being able to add fixed and percentage discounts, our team has also made updates to allow for the exclusion of specific SKUs from each type of promotion. This means a seller will have the ability to run store-wide promotions and exclude one more SKUs. This can be of great use when you want to exclude specific tiered or exclusive products within your catalog. Item Level Promotions 3. X for Y Discount Promotions The X for Y discount allows your team to offer bulk discounts based on the unit price. This promotion works by applying the price of Y (qty) to the X(qty). This a great use for “2 For 1” promotions. 4. X for amount Discount Promotions Similarly to the X for Y discount, the X for amount discount allows your team to offer a bulk discount based on a fixed price. This promotion works by applying a set ($) amount to a specific (qty) amount for a specific SKU. This promotion can be used to deploy “2 phones for $500 sales.” 5. Bundle Discount Promotions Bundle discounts allow your team to offer bulk discounts when selected products are purchased together. This promotion works by selecting SKUs and quantities, and applying a bundled price to it. An example of this promotion could look like offering your customers to buy any two items from a specific list at a specific price of $100. 6. Item Fixed Discounts Item Fixed discounts allow your team to reduce the price of multiple items by a fixed amount. In addition to providing a price reduction, it also allows you to limit the discount to a discrete number of items. For example, you will be able to offer $5.00 off a specific SKU like a shirt, and at the same time only allow the discount to be applied to the first 3 items (of the same SKU), leaving the 4th item(of the same SKU) added to cart as full price. 7. Percentage Item Discounts Similarly to Item Fixed discounts, Percent Item Discounts allow your team to reduce the price of multiple items by a specific percentage amount such as 10%. Your team will still be able to limit the discount to a discrete number of items. 8. Free Gift Discount Free Gift discounts allow your teams to offer a free item when a specific product or a group of products are purchased. You will also have the option to either send your customers a notification for them to add the free gift to the cart rather than having it automatically added only. This feature is especially helpful by limiting unwanted items being sent to your customers and creating an overall better shopping experience. 9. Usage Per Line Item Discount Usage Per Line Item promotions grant your team the ability to set usage per line item for all promotion times. This allows you to limit the buyer to use the promotion for a specific number of times. This type of promotion can be useful in giving your employees or influencers a discount with a quantity limit which can be used throughout the year and at multiple checkouts. 10. Max Application Per Cart Limit This promotion update allows your team to limit the quantity available for purchase at the promotion price. This type of promotion stops the risk of someone purchasing an exuberant quantity of an item at sale price. As Elastic Path continues to innovate and make updates to our promotions engine, we will continue to keep you in the loop. Keep a lookout for upcoming promotions on the roadmap such as editable promotions, node category discounts, notification of available promos and more. In the meantime, stay up to date with our changelog and never get left behind on our newest innovations to Elastic Path Commerce Cloud.
Topics: cloud, discounts, item, promotions, elastic, path, create, commerce, promotion, discount, team, allow, specific, price, fixed, centric, ways, customer.
10 Ways to Improve Your Email Engagement - We all know how flooded the average email inbox is today. And, while email marketing remains one of the most effective tools in the marketing toolbox, millions of emails go by unnoticed, unopened, and unread every day.
Topics: engagement, better, send, email, welcome, open, personalized, emails, ways, line, improve, subject, marketing.
10 Ways to Reach Customers Who Don’t Know They Need You - Event planner, lawyer, daycare owner, tow truck driver. Regardless of our chosen professions, it's fair to say that we all want to build our businesses' customer bases. It's how we thrive. So it's only natural for us to want to market our products or services to everyone, in hopes of capturing a larger audience and thus making more money.
Topics: business, unreachables, way, reach, need, ways, customers, dont, theyre, know, marketing, youre.
11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2021 - If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy: Relevance Authority
Topics: website, building, ways, white, links, seo, google, creative, free, backlinks, link, content, backlink, earn, hat.
11 ways to make personalized shopping more effective and profitable - There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death knell to your brand’s long-term success
Topics: create, profitable, understand, personalization, consumers, need, digital, brands, effective, dopamine, techcrunch, personalized, offer, shopping, ways.
12 Ways to Drive Leads With QR Codes (& Without Coinbase's Super Bowl Budget) - If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase. When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase ad slot, which showed the QR code floating around the screen and inching closer to lining up with the corner of the screen perfectly, was so successful that the Coinbase app and website completely crashed. Here's a look at what HubSpot blogger Pamela Bump saw just seconds after the commercial finished. Coinbase honored its $15 signup promise by emailing scanners who were impacted by the crash the next morning. And, ultimately, the company ran into -- what we call -- "a good problem to have" due to what we can assume was millions of signups. But, you don't have to spend millions on a Super Bowl ad to launch a success QR campaign that drives leads.
Topics: budget, drive, qr, codes, bowl, super, add, mobile, promotion, landing, page, leads, code, scan, ways, coinbases, information.
14 Last-Minute Ways to Market Your Ecommerce Business this Holiday - 14 last-minute ways you can improve your holiday marketing and drive more customers to your store to have a successful holiday shopping season!
Topics: holiday, deals, marketing, ways, customers, social, market, lastminute, business, shopping, tip, ecommerce, customer, products.
14 Ways to Automate Your Ecommerce Business - When it comes to owning a business, time is your most valuable resource — but, time is finite, and are a lot of tasks competing for your attention. You need to make sure the right products are listed on your website, that you're fulfilling orders and payments 24/7, and that you're processing and dispatching packages efficiently... all while staying on top of marketing campaigns, user reviews, and customer service. And, as you scale, your ecommerce processes get even more demanding.
Topics: customers, send, automation, customer, emails, business, ways, tools, shopify, products, automate, youre, ecommerce.
15 Ways to Come Up With an Idea for Your Online Store - The hardest part of starting an online business? Coming up with a great idea! Here are 15 ways you can discover great online business ideas.
Topics: come, ideas, store, idea, online, business, start, ways, strategy, ideatostore, products, product.
16 Best Ways to Increase Content Reach [+Free Content Reach Kit] - Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content.
Topics: example, articles, increase, kit, free, older, content, old, posts, great, way, best, include, reach, ways.
20 Creative Ways To Repurpose Content - As a marketer, you definitely have a lot of work to do (and not enough time to get it done). You might also feel occasionally struck by writer's block when it comes to creating fresh, unique content.
Topics: post, create, youre, creative, blog, repurposing, social, posts, content, repurpose, video, ways, creating.
20 Ways To Get More Views on YouTube - YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily.
Topics: ways, users, views, videos, content, generate, relevant, video, youtube, channel, create.
20 Ways to Effectively Increase Your Conversion Rate - Have you ever heard the term "analysis paralysis"? It's the concept that too many choices can inhibit a person's ability to make a decision. Visitors to your website can experience this too if there are too many places to look or if there’s a confusing design.
Topics: page, landing, effectively, need, mobile, site, improve, visitors, conversion, rate, increase, ways.
21 Ways To Build Your Social Media Presence, Like HubSpot Marketers - I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.
Topics: build, brand, ways, audience, brands, hubspot, youll, social, media, audiences, presence, marketers, community, content.
21 Ways To Get More Followers on Facebook - On social media, your follower count gives you an idea of your brand awareness and reach.
Topics: followers, facebook, brand, media, ways, content, post, users, social, page, audience.
25 Realistic Ways to Make Money From Home in 2022 (+ 5 To Avoid) - The lure of fast and easy cash gigs may seem like a great idea, but will only keep you on a hamster wheel of trading your time for cash. Want to really make money from home? These nine tactics will help you build valuable skills and earn extra cash online.More
Topics: ways, online, product, avoid, care, start, realistic, money, store, selling, products, business, sell.
3 Keys for High-converting Product Descriptions - Writing product descriptions sounds simple. But it takes planning. The best descriptions address a broad audience, which is why many companies employ marketers to help. When writing descriptions for the masses, focus on the following three elements.
Topics: keys, descriptions, highconverting, product, content, ways, repair, writing, versus, sugru, videos, address.
3 Sure-Fire Ways to Drive More Online Demand for Your Products - Use these three levers to drive the best online traffic to your product pages.
Topics: products, conversion, surefire, quality, need, product, consumers, digital, demand, brands, content, traffic, online, ways, destiny, drive.
3 Types of Competitors to Watch (+ How to Find Them) - According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are?
Topics: businesses, solve, search, customers, competition, types, direct, ways, competitors, example, watch, identify.
3 Ways Entrepreneurs Can Tailor Their Ecommerce Strategy for Maximum Growth - Ecommerce continues to grow. Here are three things that entrepreneurs need to do in order to find success with it.
Topics: free, strategy, sellers, tailor, growth, ecommerce, online, smbs, consumers, maximum, customers, platforms, shipping, entrepreneurs, shopping, ways.
3 Ways Google’s Search Console Improves Organic Clicks - Google's Search Console is one of the most helpful search-engine-optimization tools. Moreover, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings.
Topics: search, ways, snippets, results, improves, position, console, ctr, organic, clicks, googles, page.
3 Ways to Harness the Massive Power of Ecommerce - Even as the pandemic slows down, ecommerce continues to flourish. If you haven't taken advantage of it yet, it's time to start.
Topics: start, harness, ways, things, right, need, bigger, power, massive, online, zoom, ecommerce, change, business.
3 Ways to Leverage Brand Champions for Your Business - In our personal lives, we all want people who champion us.
Topics: business, leverage, brand, way, employees, role, ways, champions, know, champion, youre, company.
3 Ways to Reduce Shipping Costs - Lowering shipping costs is a surefire way to improve profits. Same-day delivery, free shipping, standard transit, click-and-collect — all are candidates for cost reductions.
Topics: costs, package, items, weight, lightweight, materials, rates, volume, reduce, shipping, ways, size.
3 Ways to Surprise and Delight Your Ecommerce Customers - Streamlining your business processes and prioritizing customer satisfaction will set you up for success.
Topics: ways, business, surprise, live, online, ecommerce, chat, sales, businesses, customers, customer, experience, delight.
3 ways fintech companies can help retailers launch financial services - As retailers expand banking opportunities, they will need help positioning their products, keeping them safe and selling to end users. Now is your chance to make connections in that world.
Topics: ways, services, launch, financial, companies, start, accounts, retailer, gain, need, retailers, techcrunch, help, fintech.
3 ways the pandemic is transforming tech spending - We don’t believe enterprises or consumers will revert to the old ways of doing things when the pandemic subsides. Welcome to the next phase of tech spending.
Topics: companies, tech, business, digital, pandemic, cloud, techcrunch, ways, technology, company, wave, transforming, spending.
30 Ways to Drive Traffic to Your Website - You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is "Why can't I drive traffic to my website like this?"
Topics: search, social, post, content, website, drive, ways, traffic, seo, media, blog.
39 Simple Ways to Grow Your Email List - I have some bad news — your email marketing contact database degrades over time.
Topics: ways, grow, emails, sign, simple, share, list, page, users, link, content, email.
4 Data-Driven Ways to Create More Targeted Ad Campaigns - Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over.
Topics: digital, create, ad, buying, way, targeted, data, track, datadriven, campaigns, based, right, media, user, ways.
4 Simple Ways Your Ecommerce Brand Can Better Serve Customers In 2021 - Improving customer experience is one of the most valuable ways you can stand out.
Topics: simple, brand, live, experience, online, site, sales, ecommerce, brands, ways, shopping, serve, better, customers.
4 Simple, Low-Cost Ways to Run a More Sustainable Business - Companies can thrive while also contributing to positive environmental change. But getting started can be daunting—which is why we’re simplifying it with four of the most impactful ways to make your business more sustainable.More
Topics: emissions, lowcost, packaging, planet, carbon, ways, business, sustainable, simple, shopify, offset, climate, neutral, run.
4 Simple, Proven Ways to Improve Your Customers' Ecommerce Experience - Do you find yourself competing in a crowded ecommerce niche? Creating a little more wiggle room for yourself is easy.
Topics: create, ways, website, simple, improve, shipping, proven, experience, ecommerce, customer, robust, customers, store, product.
4 Ways Brands Can Gain Awareness on Clubhouse [+Examples] - If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse.
Topics: rooms, examples, brands, clubhouse, room, listeners, questions, gain, brand, marketing, company, awareness, ways, users.
4 Ways to Differentiate Your Emerging Ecommerce Brand - Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.…
Topics: customers, social, product, ecommerce, offer, media, website, buying, differentiate, site, ways, emerging, brand, company.
4 Ways to Drive Product Sales from TikTok - Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?
Topics: drive, ways, users, ecommerce, ads, site, account, product, videos, store, tiktok, sales, profile, page.
5 Good Ways to Measure Brand Awareness - Business leaders intuitively understand that brand recognition is important for sales and growth. But it's often difficult for those leaders to know how to expand or improve that recognition. What's needed are reliable ways to measure brand awareness.
Topics: ads, surveys, monitor, important, good, folks, ways, traffic, brand, awareness, features, measure.
5 Often Overlooked Ways to Thrive on Walmart Marketplace - Learn how to grow your business by harnessing this emerging ecommerce platform to its fullest potential.
Topics: overlooked, customers, images, thrive, ways, product, walmart, marketplace, shipping, sure, strict, pricing, products.
5 Surefire Ways to Lessen Risks in Dropshipping - Despite its numerous advantages, dropshipping has its risks. Check out these five actionable tips to minimize your exposure.
Topics: ways, dropshipping, orders, store, lessen, set, big, suppliers, surefire, product, verification, business, supplier, risks.
5 Ways Apple’s Email Privacy Impacts Marketing - As early as September 2021, Apple's mobile email apps may hide a recipient's internet protocol address, making it difficult or impossible to measure open rates and track user behavior.
Topics: marketing, apples, ways, rate, open, ios, rates, apple, impact, privacy, impacts, email.
5 Ways Reddit Helps an Ecommerce Brand - Reddit is among the most visited sites worldwide. I addressed Reddit and Quora last month, explaining the dos and don'ts for marketers. Reddit has a strict no-self-promotion policy. Still, it offers a venue to further a brand and establish expertise.
Topics: upvotes, reddit, helps, way, ipsy, ama, ways, products, questions, ecommerce, skincare, ask, subreddit, brand.
5 Ways iPaaS Tools Can Increase Employee Satisfaction - Look at any business and you will likely see customer care professionals on the frontline. Whether they are in customer service or account management, these people set customers up for success, keep them happy in the long term, and make vital contributions to the business's sustainability.
Topics: pain, customers, customer, service, satisfaction, ipaas, teams, experience, employee, ways, multiple, points, increase, tools, data.
5 Ways to Add a Personal Touch to Your Sales Email - In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch of a button. And while email has proven to be significantly more efficient at converting customers than social media, your potential customers’ inboxes are getting fuller every day.
Topics: content, add, ways, personal, emails, customers, potential, customer, sales, email, touch, send.
5 Ways to Boost January 2021 Retail Sales - For many retailers, January sales feel like a slump after the high-flying holiday season. But stores can still take steps to earn relatively more. Here are five tactics to try.
Topics: boost, pay, retailers, marketing, retail, sales, customers, offer, items, holiday, email, live, ways.
5 Ways to Build a Positive Brand Association [+ Examples] - Whoever said "All publicity is good publicity" lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach.
Topics: voice, positive, consumers, build, review, association, brands, traits, brand, concepts, examples, ways, threats.
5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving - When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing: "When are you getting married?" "When am I getting grandchildren?" "Have you been moisturizing?"
Topics: family, dinner, marketing, guest, thanksgiving, pie, pumpkin, ways, youre, inbound, explain.
5 Ways to Promote a Paid Newsletter - Many creators publish a paid newsletter. But getting subscribers is not easy. It takes aggressive promotion, such as the five ideas in this piece.
Topics: preview, landing, ways, promote, free, subscription, newsletter, paid, email, example, page.
5 Ways to Prompt First-time Customers to Buy Again - Loyal customers talk about the business and its products, driving more shoppers. So it makes sense to shift some of your marketing efforts to retain the buyers you already have. Here are five ways to do it.
Topics: prompt, options, customers, points, purchase, purchases, page, ways, buy, retain, products, account, firsttime, better.
5 Ways to Provide a Positive Customer Experience in Ecommerce - Today, consumers have many online shopping options to choose from, making the customer experience a key competitive differentiator for ecommerce companies.
Topics: provide, customer, shopping, service, ways, mobile, experience, shoppers, online, ecommerce, positive, companies, consumers.
6 Ways to Make Money on Instagram (Whether You have 1K or 100K Followers) - Are you a creator who wants to monetize your Instagram account? Here are six proven ways to make money on Instagram, so you can turn your passion into a living.More
Topics: influencer, ways, followers, instagram, creators, money, brands, content, reach, 100k, products, 1k, need, sell.
6 Ways to Support Black-Owned Businesses During the Holidays - 2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven't been as successful and many have had to close their doors permanently as a result.
Topics: businesses, doherty, ways, holidays, blackowned, season, small, business, way, support, youre, black.
6 Ways to Use Google Trends for Marketing - What did you last Google? Willing to share it with the public?
Topics: trends, data, search, google, topics, ways, topic, terms, queries, trending, marketing, related.
6 Ways to Use Icons in Your Infographics [+ Where to Find Free Icons] - Whether it’s an explainer on solar panels or the farm-to-cup process of making your favorite coffee, infographics compress a world of information into one simple, digestible format.
Topics: viewer, youre, design, icons, infographic, information, ways, infographics, audience, help, free.
7 Effective Ways to Automate and Grow Your Business - There's more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks.
Topics: marketing, automation, customer, grow, email, management, apps, business, ways, look, automate, data, effective.
7 Effective Ways to Promote an Event on Facebook - An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
Topics: page, effective, youll, youre, post, share, promote, events, business, event, ways, facebook.
7 Ways SEO & PPC Can Work Together in 2021 - If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that.
Topics: solution, page, keyword, ways, seo, search, marketing, work, organic, results, ppc, keywords.
8 Really Cool Ways to Use Video in Email Marketing - This morning, as usual, I started my day by checking my emails.
Topics: company, marketing, cool, emails, videos, really, subject, email, video, youre, content, subscribers, ways.
8 Simple Ways to Segment Your Social Media Audience - Segmentation is not a new concept for marketers. We use segmentation to send personalized emails, create buyer-specific pricing models, and understand the behaviors of our most loyal customers.
Topics: audiences, segmentation, target, social, create, simple, relevant, ways, media, segment, group, audience, different.
8 Ways Marketers Can Leverage Social Media to Meet Business Objectives - As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing.
Topics: ways, leverage, media, marketing, influencer, customers, marketers, business, content, customer, objectives, meet, social, service, users.
8 Ways Social Proof Sells (Much) More - Consumers need confirmation of their shopping decisions. Social proof can be the nudge for online shoppers to complete a purchase or sign up for a newsletter.
Topics: proof, reviews, products, include, page, sells, social, shoppers, purchases, display, share, ways.
8 Ways to Make Your Website Faster (and Why It Is Critical to Your Business) - Many factors contribute to a successful SEO strategy, and page speed is one of the most important ones.
Topics: page, things, faster, business, pages, webpage, critical, ways, experience, website, load, speed, user, content, web.
9 Ways to Make Your Business Data More Reliable - Your business data is the lifeblood that runs through your organization. It powers automated workflows, gives customer service reps the full story every time the phone rings, and informs decision-making.
Topics: right, team, crm, apps, reliable, business, ways, organization, create, unreliable, data.
9 Ways to Reduce Customer Acquisition Costs - Customer acquisition costs can make or break an ecommerce business. Efficient spending could produce new, profitable customers. Spending too much could bankrupt the company. Computing the CAC is straightforward: Divide total promotional costs by the number of new customers.
Topics: cac, customer, content, website, spending, costs, ways, ecommerce, customers, reduce, retention, prospects, acquisition.
A Thank You Goes A Long Way: 6 Creative Ways to Say Thanks for Customer Purchases - Thanking your customers can go a long way toward building lasting customer loyalty. Here are 6 creative ways to show your appreciation to customers.More
Topics: long, creative, customers, create, purchases, goes, customer, brand, ways, great, thanks, say, handwritten, way, thank, order, gratitude.
B2B marketplaces will be the next billion-dollar e-commerce startups - Merritt Hummer Contributor Share on Twitter Merritt Hummer is a partner at Bain Capital Ventures, where she invests in the fintech, e-commerce and proptech sectors. Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. Almost overnight, these startups transformed into consequential platforms, earning billion-dollar valuations along […]
Topics: models, ecommerce, marketplaces, payments, techcrunch, business, b2b, buyers, goods, billiondollar, startups, ways, transactions.
Building a Backyard Office - Today we are picking up with the second half of the discussion we started last week with Ezra Firestone of SmartMarketer.com. In this episode, we talk about building backyard home offices, including what we are putting in our own home offices and creative ways to solve plumbing issues (without breaking the bank!). We also dive […]
Topics: putting, changes, ways, mean, building, office, shopify, solve, offices, ezra, firestone, plumbing, backyard.
Conversion Rate Optimization (CRO): 8 Ways To Get Started - Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that's only half the battle.
Topics: blog, number, leads, optimization, rate, website, ways, started, visitors, page, traffic, conversion, cro.
Creative Ways to Offer Memberships - You can build a membership site around almost anything! For nonprofits, restaurants, retailers, & content creators, see 20+ amazing membership site ideas!
Topics: tutorials, subscription, content, library, youre, memberships, offer, online, members, ways, creative, membership, access.
Eight Ways to Build a Community and Create Long-Lasting Customer Relationships - Building a brand is about more than sales. Developing a true community of followers is the true root of success. See top strategies and real-world examples.
Topics: feel, ways, share, product, sell, points, build, products, key, customers, customer, post, community, brand.
Google adds new ways to shop, like turning a website’s photos into shoppable products - Google today introduced new ways to shop through its platform, including both online and via its Google Search mobile app. In an update coming soon to the Google Search app for iPhone, the company will begin to leverage a new machine learning model using on-device processing to recognize the products found in images on a […]
Topics: shop, photos, lens, adds, turning, google, images, today, results, products, mobile, search, website, websites, shoppable, techcrunch, ways.
How To Share Brand Mission and Ways to Give Back During the Holidays - The holiday season always brings a unique merriment and nostalgia that encourages spirited fun, giving back, and meaningful time spent…
Topics: marketing, holidays, ways, values, brand, content, season, charitable, brands, holiday, mission, customers.
How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers - Take a minute to think about the best mentor you've ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor.
Topics: hubspot, amazing, according, mentorship, youre, build, ways, help, managers, mentor, mentee, mentees, dont, relationship, know.
How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account - Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest?
Topics: keywords, users, account, products, shoppable, ways, content, traffic, links, monetize, pinterest, pins, affiliate, money.
How to Make Money on TikTok: 8 Ideas for Monetization - What if your goofy faces and passionate lip-syncs could make you a millionaire? If you’re looking to leverage TikTok’s massive user base in building your audience, here’s a look at the monetization strategies of the social media platform's top creators. More
Topics: creator, monetization, creators, audience, money, ways, live, fans, content, users, tiktok, ideas.
How to Monetize a Website: 8 Ways to Monetize Your Website Without Selling Products - Not ready to sell products online but ready to earn revenue? Check out these 8 ways to monetize a website without actually selling any products!
Topics: traffic, websites, youre, ways, selling, audience, content, affiliate, monetize, products, website, option, site, sell.
How to Reduce Shipping Costs for Small Businesses: 7 Helpful Ways - Looking to reduce your shipping costs and compete with big retailers and ecommerce giants as a small store? Learn how in this guide. More
Topics: small, helpful, weight, reduce, shopify, businesses, packaging, costs, local, package, customers, ways, rates, shipping.
How to Repost on Instagram: 4 Ways to Reshare Content From Other Users - Instagram is undoubtedly one of the most powerful social media platforms to increase brand reach and drive new business — but it can be time-consuming and expensive to consistently create the type of high-quality content you need to see long-term results.
Topics: app, image, ways, post, tap, reshare, instagram, content, click, add, download, repost, users, share.
How to Stay Motivated as a Store Owner - How do you stay motivated through the twists, turns, ups, & downs of entrepreneurship? Don’t miss these 13 tips that will change your perspective on business.
Topics: youll, owner, youre, dont, youve, things, success, ways, store, working, business, day, work, stay, motivated.
Ikea stops printing its famous catalog - Ikea has made the decision to stop printing its famous catalog. For 70 years, it has been an inspirational guide for many consumers around the world. But times are changing, and so the Swedish company has taken this “emotional but rational decision”. It’s of course no surprising move that Ikea… Continue reading
Topics: ways, printing, welcomed, sales, famous, company, sweden, catalog, stops, online, swedish, ikea.
Marcus Murphy and Oli Billson Share Leading Trends for UX and Digital Innovation at Make it Big 2021 - Digital innovation is moving at a speed we’ve never seen before — which means constantly changing customer expectations. At BigCommerce’s…
Topics: theyre, platforms, leading, message, murphy, innovation, oli, customers, think, billson, ux, brands, customer, share, trends, know, really, ways, digital, marcus.
Michael Mosser Explores New Ways to Win with Walmart Marketplace at Make it Big 2021 - Did you know that 89% of people in the US shopped at a Walmart store last year? At BigCommerce’s 2021…
Topics: sellers, walmart, mosser, marketplace, big, omnichannel, trust, customer, ways, shopping, michael, explores, customers, things, win, brand.
My Top 6 Conversion Tactics for 2021 - Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below.
Topics: value, ways, pay, tactics, consumers, shoppers, purchases, stores, pricing, products, conversion.
Need Repeat Customers? Try Low-tech Selling - If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.
Topics: products, need, selling, repeat, sell, support, try, way, rules, lowtech, shoppers, emails, ways, todays, customers.
Nine Ways to Increase Your Average Order Value - Watch your profits soar! Nine quick, proven ways to increase your average order value. Make more money without gimmicks or a single new marketing campaign.
Topics: products, sell, increase, value, proven, order, quick, higher, ways, offer, average, customers, product.
Seven Ways Jetpack CRM Can Help Your WooCommerce Store Grow - Jetpack CRM is an excellent CRM for WooCommerce, with a modular approach, seamless integration, and limitless functionality. Find out more.
Topics: store, product, jetpack, dont, crms, woocommerce, ways, grow, need, help, data, business, crm, seven, customers, customer.
Seven Ways to Create New Content for the Holidays - Streamline content production & enjoy a holiday sales boost when you delight customers with these fun, helpful ideas. Plus: how to quickly spread the word.
Topics: holiday, create, products, best, ways, social, holidays, help, posts, email, google, seven, content.
Seven Ways to Improve Your Holiday Ordering Process - Is your store ready for a record-setting holiday season? Creating a perfect ordering experience is more important than ever. 7 tips for a streamlined process.
Topics: ways, seven, checkout, purchase, holiday, check, visitors, ordering, create, process, online, customers, page, product, improve.
Six Ways to Drive Conversions and Increase Revenue at Checkout - You’ve worked hard on marketing — don’t lose customers right at the finish line! See how successful stores optimize their checkout for maximum conversions.
Topics: credit, revenue, process, payment, conversions, later, sales, paypal, ways, drive, options, checkout, pay, increase.
Split Testing Your Product Prices: Lucrative, Crazy or Both? - I have long been a huge advocate for testing your pricing. Why? Because if you have never tested, there is potentially money you are leaving on the table. So in this episode, we’re taking the discussion a step further and talking about split testing your pricing with the founders of IntelliGems, an analytics and optimization […]
Topics: testing, adam, pricing, diy, customer, price, split, test, drew, prices, product, ways.
TechCrunch+ roundup: Stealth recruiting, virtual sales kickoffs, Google Cloud’s Q4 - “You’ve got to spend money to make money” is a cliché, but if you’re building a company that hopes to compete in the cloud, it’s just a fact.
Topics: dont, wilhelm, sales, virtual, alex, roundup, google, ways, techcrunch, recruiting, companies, stealth, crypto, cloud, kickoffs, q4, clouds, web3.
Ten Ways to Improve the Speed of Your WooCommerce Store - How slow is too slow? Every second counts! Don’t let a slow site chase customers way. Speed up your store with these ten proven and easy-to-implement tips.
Topics: site, hosting, php, blog, images, theme, plugins, load, store, speed, youre, woocommerce, official, ways, server, proven.
Ten Ways to Nudge Customers to Make a Purchase - Ready to increase sales fast? Your visitors might just need a final push. Tap into the science — see 10 tried-and-true strategies to convert more customers.
Topics: free, items, customer, ways, shipping, purchase, buy, nudge, reviews, product, products, customers.
The 9 Best Ways to Send Large Files - We all know the frustrating feeling — maybe you've finally finished the script for your next marketing video, or you've collected all the images you need for your next campaign. But when you go to press "Send" you're told, "Sorry. File too large."
Topics: send, using, share, files, best, ways, large, storage, file, upload, case, option, email.
Three Ways Any Business Can Drive Traffic to their Online Store - Almost every store wants to increase their traffic. But how do you get started? From free to paid, use these three strategies to boost your reach and revenue.
Topics: ads, traffic, drive, online, store, business, questions, ways, product, social, google, content, page, search.
Vanessa Santos Shares New Ways to Tap into Latin American Markets at Make it Big 2021 - Whether you’re currently selling in Latina America or looking to expand internationally, you’re in for a treat. Our very own…
Topics: american, latin, able, feel, theyre, big, shares, consumers, global, business, america, tap, santos, ways, vanessa, markets.
Walmart to pilot test livestreamed video shopping on TikTok - Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may recall, had planned to invest in TikTok when the app was being threatened with a ban from the U.S. market unless it sold its U.S. […]
Topics: walmarts, items, walmart, tiktoks, tiktok, techcrunch, ways, shopping, test, fashion, experience, livestreamed, shop, pilot, video.
What Are Interpersonal Skills? + 5 Ways to Develop Them - To succeed at our jobs, we often ended a wide range of skills, from simply communicating to in-depth product knowledge.
Topics: empathy, skill, skills, ways, work, regardless, interpersonal, youre, need, role, develop, communication.
What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring - Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat.
Topics: users, structure, ways, create, websites, architecture, website, linking, pages, internal, page, improve, site, structuring, easy.
What to Look for When Extending Magento with Custom Code or An Extension - Important considerations for customizing your Magento store with Magento Marketplace extensions and custom code
Topics: bounteous, module, platform, extending, way, look, extensions, custom, ways, magento, extension, code, marketplace.