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Top 2022 resources on website

Best website resource in 2022.
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11 Website Page Load Time Statistics You Need [+ How to Increase Conversion Rate] - You may have heard the old saying "patience is a virtue," meaning waiting for something without getting discouraged is a great quality to have. However, for most of us, that "virtue" goes out the window when we encounter slow page load time.
Topics: conversion, seconds, web, website, increase, load, rates, rate, websites, speed, mobile, need, page, statistics.
11 of the Best Microsite Examples We've Ever Seen - They say the best things often come in small packages. Think about it: jewelry, books, the keys to a new car ... all of these things support this notion. And with our attention spans shrinking below that of a goldfish, it should come as no surprise that we crave more focused content at a smaller scale, too.
Topics: microsite, main, grader, site, websites, page, best, visitors, weve, seen, way, website, microsites, examples.
12 Bad Link Building Practices & What to Do Instead - Gaining inbound links from other websites is one of the best ways to improve your website’s rankings on search engines. However, link building can require a significant investment of time and resources and it may be tempting to take shortcuts.
Topics: links, way, website, instead, practices, site, bad, web, content, building, link, websites.
13 Platforms for Blogging - A blog can help establish expertise and drive consistent traffic. Here is a rundown of 13 free or nearly free platforms for publishing a blog.
Topics: blog, price, publish, content, free, premium, platforms, start, create, website, platform, blogging.
16 Top Website Mistakes to Avoid in 2021 [+ 16 Easy Fixes] - Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type.
Topics: content, search, page, keyword, avoid, web, fixes, mistakes, fix, text, visitors, easy, website, title.
16 Web Design Trends to Watch in 2021 - The landscape of web design is always evolving.
Topics: design, images, website, websites, trends, example, watch, color, web, text, shapes.
20 Email Marketing Best Practices to Turn Campaigns Into Sales - Use these email marketing best practices to grow your mailing list, build trust in your brand, and turn subscribers into buyers. More
Topics: sales, website, list, campaigns, text, marketing, emails, subscribers, turn, line, best, practices, email, send, readers.
23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More - Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action.
Topics: content, rate, page, optimization, research, website, tool, tools, free, visitors, feedback, offers, conversion, analytics.
25 Best About Us & About Me Page Examples + 5 Templates - Building a website is an exercise of willpower. The bells and whistles of the design process are tempting to focus on, but compelling content is what makes a website work for your business.
Topics: way, best, mission, business, examples, values, youre, company, personal, website, page, brand, templates.
28 of the Best SEO Tools for Auditing & Monitoring Your Website in 2022 - There's nothing quite like a sudden Google algorithm update to leave you feeling equal parts confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.
Topics: monitoring, website, search, keyword, tools, google, auditing, links, mo, keywords, best, page, pages, seo.
3 Mistakes to Avoid With Your First E-Commerce Store - As a flood of entrepreneurs moves online, many are getting caught in the same traps.
Topics: website, avoid, thats, dont, ecommerce, store, think, getting, thing, work, online, mistakes.
30+ Best WordPress Plugins for Marketers - Did you know there are over 56,000 WordPress plugins available today?
Topics: plugins, wordpress, post, seo, forms, plugin, best, features, create, google, website, marketers.
34 of the Best Website Designs to Inspire You in 2022 - Your website inspiration journey starts here.
Topics: best, website, webby, product, way, designs, site, inspire, design, makes, day.
37 Tasks Every Marketer Should Automate - As a marketer, you're busy. And, even though you probably already know that automating tasks and workflows can free up a lot of time, it takes a lot of focus to set up, right?
Topics: content, automatically, tasks, automate, lead, email, data, website, automation, leads, automated, marketer, marketing.
4 Simple, Proven Ways to Improve Your Customers' Ecommerce Experience - Do you find yourself competing in a crowded ecommerce niche? Creating a little more wiggle room for yourself is easy.
Topics: create, ways, website, simple, improve, shipping, proven, experience, ecommerce, customer, robust, customers, store, product.
4 Ways to Differentiate Your Emerging Ecommerce Brand - Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.…
Topics: customers, social, product, ecommerce, offer, media, website, buying, differentiate, site, ways, emerging, brand, company.
40 Clever 404 Error Pages From Real Websites - Running a successful website means staying alert for errors like broken pages or slow performance. However, sometimes there are problems that you just can’t avoid, and 404 errors are one of them.
Topics: website, real, message, page, clever, pages, users, visitors, error, websites, theres.
47 of the Best Affiliate Programs That Pay the Highest Commission - Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
Topics: website, earn, commission, affiliate, programs, program, products, life, marketing, highest, pay, online, best.
5 Things Online Businesses Can Do Today to Increase Conversion Rate - Moves you can make quickly, and which will have dramatic impact.
Topics: online, average, rate, customer, conversion, customers, product, things, today, buying, website, increase, businesses, work.
7 External Linking Best Practices for SEO - Content. Links. RankBrain. These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP).
Topics: linking, link, readers, website, best, article, external, practices, anchor, text, content, seo, links.
8 Ways to Make Your Website Faster (and Why It Is Critical to Your Business) - Many factors contribute to a successful SEO strategy, and page speed is one of the most important ones.
Topics: page, things, faster, business, pages, webpage, critical, ways, experience, website, load, speed, user, content, web.
9 Must Have Free WordPress Plugins - WordPress.org has been one of the most famous CMS platforms since its launch in 2003. Its success is primarily attributed to one thing: WordPress's unmatched flexibility. Its simple framework allows users to design and populate professional-looking websites and blogs quickly. That… Continue reading 9 Must Have Free WordPress Plugins
Topics: plugin, website, features, wordpress, site, free, plugins, design, woocommerce, seo.
A Beginner’s Guide to Web Analytics - Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website analytics and making some ill-informed decisions. Let’s make sure that doesn’t happen.
Topics: analytics, beginners, guide, website, visitors, page, traffic, data, user, site, web, google.
A Look Back at 30+ Years of Website Design - Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution.
Topics: user, today, way, look, todays, elements, website, content, design, websites, web.
A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed - As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use… Continue reading A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed
Topics: analytics, web, website, solutions, business, practical, gdpr, free, compliant, reviewed, ethical, google, guide, data.
Albertsons sets off Firework’s livestream, shoppable video experience on website - Albertsons is the first U.S. grocer to utilize Firework's platform to create, host and curate its own short-form and livestream video to improve customer engagement.
Topics: using, fireworks, digital, customers, customer, techcrunch, albertsons, video, experience, shortform, content, sets, added, website, shoppable, livestream, humayun.
An In-depth Biona Theme Review: The Perfect Theme for Sports Stores? - No matter your niche, finding and using the right theme for your WooCommerce store is integral. Needless to say, the sports nutrition industry is no exception – your site still has to communicate credibility and expertise. Within seconds website visitors… Continue reading An In-depth Biona Theme Review: The Perfect Theme for Sports Stores?
Topics: theme, perfect, woocommerce, indepth, website, elementor, youre, zemez, store, wordpress, stores, biona, review.
Best Ecommerce Platform for Artists in 2022 - Choosing the best ecommerce platform for artists is one of the most important initial steps you’ll take as a creator to sell your work online. The digital landscape, with its host of easy-to-use website builders and sales tools, has opened… Continue reading Best Ecommerce Platform for Artists in 2022
Topics: artists, online, website, access, best, sell, ecommerce, platform, month, selling, package, products.
Best Free Website Builder for the UK - So, you have the vision to start a website, but your budget is next to none, so you can’t pay for a website builder. Not to worry! We’re here to help. Fortunately, there are tons of free website builders out… Continue reading Best Free Website Builder for the UK
Topics: option, youre, uk, plan, templates, features, builder, website, best, free, paid, customization.
Best Structured Data Testing Tools - Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data.
Topics: best, data, site, structured, markup, tool, tools, testing, code, fix, errors, website.
Conversion Rate Optimization (CRO): 8 Ways To Get Started - Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that's only half the battle.
Topics: blog, number, leads, optimization, rate, website, ways, started, visitors, page, traffic, conversion, cro.
Cumulative Layout Shift: What It Is and How to Measure It - We’ve all had it happen to us: we try to choose an option on a website, and right before we click, the page jumps away and we end up clicking something we didn’t mean to. Doh!
Topics: experience, cls, performance, layout, content, web, cumulative, shift, page, site, website, measure, user.
Data Tracking: What Is It and What Are the Best Tools - When data is surfaced, organized, analyzed, and applied effectively, you have the power to delight more customers and improve your business’s bottom line. But first, you need to obtain all of that valuable information.
Topics: tools, web, page, tracking, best, track, tool, website, product, data, user, customer.
Demand Curve: Avoid these 10 copywriting mistakes to get more conversions - Copywriting isn’t about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become customers
Topics: mistakes, curve, customers, conversions, copywriting, techcrunch, avoid, product, readers, demand, website, understand, users, target, best, prospects, copy.
Demand Curve: How Zapier acquires customers via its homepage - Apply these copywriting tactics and strategies to your startup's homepage to increase conversions.
Topics: explains, customers, demand, website, convert, curve, industry, explain, header, subheader, zapier, startups, acquires, techcrunch, visitors.
Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not - If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you.
Topics: business, need, website, customers, social, does, reasons, youre, effective, dont, facebook, reason, page.
Don't Build an Ecommerce Site If You Don't Have These 7 Things Covered - If handled correctly, your ecommerce platform can provide a solid basis for success.
Topics: experience, covered, dont, site, help, website, providing, customer, things, strong, products, build, customers, ecommerce.
Ecommerce Copywriter on Tactics, Tools, More - High-converting ecommerce copywriting starts with research. That's according to Christopher Silvestri, the founder of Conversion Alchemy, an agency.
Topics: copywriter, lot, website, thats, used, copywriting, visitors, tactics, tools, worked, customers, ecommerce, started, design.
Ecommerce Copywriting Guide: How to Write Copy that Sells - Don't let your copy let you down — your sales and revenue depend on it. Use these ecommerce copywriting tips for best results!
Topics: website, brands, product, brand, visitors, write, ecommerce, tips, sells, customers, best, copywriting, copy, language.
Editor X vs Webflow (Apr 2022): The Ultimate Comparison - Editor X and Webflow cater to a unique segment of the web development market: real web developers. It sounds strange to say that, but it's true; the likes of Wix, Squarespace, and Weebly have dominated advertising space in their attempts… Continue reading Editor X vs Webflow (Apr 2022): The Ultimate Comparison
Topics: month, webflow, x, website, plan, development, editor, apr, ultimate, custom, comparison, design, vs, features.
Everything You Need to Know About LinkedIn Retargeting - Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat.
Topics: know, need, ads, linkedin, page, tag, audiences, website, retargeting, users, audience, set.
Fixed Cost: What It Is & How to Calculate It - "Business is personal — it's the most personal thing in the world."
Topics: business, fixed, office, variable, website, costs, calculate, pay, company, space, cost.
France asks search engines and app stores to remove Wish - Several French ministers have issued a common statement announcing that they have asked the main search engines and mobile app stores operating in France to hide Wish’s website and mobile app altogether. Wish is a popular e-commerce platform that mostly references products from China-based merchants. It doesn’t hold inventory, as products are shipped directly from […]
Topics: remove, stores, french, products, administration, france, dangerous, regulation, website, search, engines, asks, available, app, techcrunch, wish.
Google adds new ways to shop, like turning a website’s photos into shoppable products - Google today introduced new ways to shop through its platform, including both online and via its Google Search mobile app. In an update coming soon to the Google Search app for iPhone, the company will begin to leverage a new machine learning model using on-device processing to recognize the products found in images on a […]
Topics: shop, photos, lens, adds, turning, google, images, today, results, products, mobile, search, website, websites, shoppable, techcrunch, ways.
GreenGeeks Review – Eco-Friendly Hosting, But Is It Good? - Finding a reliable hosting provider is often difficult. There are so many choices available out there, and it primarily depends on the kind of web hosting you require. Do you want cloud hosting, or do you want a dedicated host?… Continue reading GreenGeeks Review – Eco-Friendly Hosting, But Is It Good?
Topics: available, ecommerce, free, wordpress, offers, website, greengeeks, review, great, plan, good, ecofriendly, hosting.
Harlem Capital leads seed into Because, an e-commerce enablement startup - Because provides a “Canva-like” editing experience for e-commerce managers to design and publish messages aimed at driving conversion rates.
Topics: team, ecommerce, capital, shopify, seed, investment, website, sales, techcrunch, software, startup, enablement, stansbury, harlem, leads, companies, product.
How Do Conversion Paths Work? A Step-by-Step Guide - As a marketer, a big part of your job is to convert qualified website visitors into leads. Simple enough.
Topics: conversion, visitors, content, landing, paths, path, pages, stepbystep, mobile, thank, website, guide, page, work.
How Do You Pick the Best Theme For Your Online Store? Take Our Quiz - Your website design and layout could win—or lose—a customer for life. That’s why it’s an important step in launching a new brand or rebranding an existing one. Most businesses start with a website theme and tweak it to suit the brand’s needs. How do you choose the right one for you? Start with our interactive quiz, then read on to get the most from your theme.More
Topics: fit, themes, online, product, pick, quiz, store, shopify, website, best, right, theme, brand, try.
How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts] - If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get?
Topics: rate, traffic, monthly, hubspot, web, data, content, websites, visitors, analysts, total, website.
How Website Accessibility Affects Your Brand's Reputation and Success - If your business site isn't broadly accessible by users with disabilities, you aren't just missing out on revenue, but also exposing yourself to potential legal trouble.
Topics: reputation, brands, affects, success, business, websites, ada, disabilities, compliance, standards, accessible, website, access, accessibility.
How You Should Evolve Your D2C Brand as Digital Marketing Evolves - Just because you have data from the last couple of years, it doesn't mean you're sitting on gold.
Topics: website, marketing, works, evolve, think, data, customers, d2c, build, digital, ads, brand, advertising, evolves.
How to Add YouTube Videos to Your Website: A Step-by-Step Guide - Video adds value to your website, and the right videos can help drive increased traffic and conversion. As noted by Forbes, users retain 95% of the message when they watch videos compared to just 10 percent by text, making video a great starting point to streamline connection with prospective customers.
Topics: videos, youtube, stepbystep, video, website, guide, html, users, add, embed, user, site, code.
How to Build an Event Website That Drives Registrations - Crafting a one-page event website that generates countless registrations takes imagination, creativity, and some good old-fashioned common sense. You don’t just want potential attendees to be interested — you want them to be inspired to learn more, click through, and to sign up and attend your brand’s event.
Topics: event, media, drives, site, page, easy, registration, social, events, conference, registrations, build, website.
How to Craft a Successful Customer-Centric Marketing Strategy - When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series "The Legend of Zelda."
Topics: social, customer, value, website, successful, ocarinas, craft, customers, company, customercentric, strategy, marketing, starbucks.
How to Develop a Great Business Website - Tips for creating an attractive and seamlessly functional online presence.
Topics: site, online, develop, search, seo, customers, great, website, work, content, business, creating.
How to Get Followers on Pinterest: 25 Tips for 2022 - Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it's a crowded space, and the task of getting followers on Pinterest can feel daunting.
Topics: account, include, website, pinterest, users, followers, likely, pins, pin, tips, content.
How to Perform Technical SEO Audit of Your Ecommerce Website using SE Ranking - 38% of retailer traffic comes from organic search. And when you pair that up with the fact that 53% of shoppers state that they always research before purchasing to ensure that they are making the best possible decision, it's clear… Continue reading How to Perform Technical SEO Audit of Your Ecommerce Website using SE Ranking
Topics: tool, perform, ecommerce, using, pages, se, issues, website, page, ranking, seo, technical, search, audit.
How to Register a Domain Name in 4 Steps - A good domain name will stick with you for years to come. Learn how to check domain availability in the DNS and register your domain with major domain name registrars.More
Topics: steps, purchase, register, add, website, youll, domain, youre, price, click, services, domains.
How to Run A Content Audit in 2021 - Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
Topics: audit, page, know, content, youll, information, website, youre, seo, pages, run.
How to Sell Home Decor Online: The Ultimate Guide - Home is no longer just the place we relax or sleep. The concept of homes as we know them has shifted—and consumers have adapted to it.
Topics: guide, consumers, sales, sell, ultimate, brands, website, furniture, omnichannel, product, brand, décor, online.
How to Sell NFTs on Shopify – The Complete Guide - Many people might have thought that crypto was a fad but the data points to the fact that it is far from a fad. There are various use cases for cryptocurrencies and the technology that powers it, the blockchain. It… Continue reading How to Sell NFTs on Shopify – The Complete Guide
Topics: website, guide, creating, selling, payment, sell, nft, shopify, nfts, complete, store, digital.
How to Sell Videos Online: Essential Best Practices and Tips - From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique… Continue reading How to Sell Videos Online: Essential Best Practices and Tips
Topics: video, tips, website, online, essential, videos, content, tools, best, practices, sell, marketing, course.
How to Set Up Google Analytics for WordPress - Have you ever wondered what people actually do when they enter your WordPress website?
Topics: tracking, site, visitors, analytics, google, plugin, information, website, data, wordpress, set.
How to Spell Check a Website at Scale - Checking the spelling and grammar for a single document is straightforward. But imagine having to check an entire website of 17,000 articles. Here's how.
Topics: api, words, tool, scale, grammar, website, text, seo, check, spell, spelling, spider.
How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips] - In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
Topics: website, marketing, mustfollow, audience, customers, product, steps, way, business, brand, start, ecommerce, tips.
Inbound Marketing vs. Outbound Marketing - When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.
Topics: marketers, trade, audience, inbound, social, stage, outbound, website, vs, marketing, watering.
International SEO: How to Optimize Your Website for Other Countries - Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword.
Topics: countries, website, content, search, keywords, youre, right, language, seo, optimize, local, international.
SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022 - Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.
Topics: glossary, website, search, link, webpage, engines, page, essential, marketers, terms, code, content, seo, information, know, text.
Sea’s Shopee begins recruiting sellers in India, quietly launches website - Southeast Asian e-commerce giant Shopee, which recently expanded to several Latin American nations, appears to be preparing to launch in another international market: India. The company, owned by Singapore-headquartered Sea, has quietly launched a website for sellers in India, TechCrunch has learned, following a months-long subtle campaign to attract merchants in the South Asian nation. […]
Topics: seas, india, techcrunch, launch, billion, quietly, southeast, recruiting, service, company, shopee, begins, indian, website, sellers, launches.
SiteW Review (May 2022): An Introduction to SiteW - SiteW is one of the lesser-known, but rapidly growing tools on the market today for building your own business website. Intended to make website creation as simple and painless as possible, the technology promises a fun and enjoyable way to… Continue reading SiteW Review (May 2022): An Introduction to SiteW
Topics: introduction, pages, features, theres, able, review, youre, blog, sitew, add, website, youll.
Squarespace Pricing Plans in the UK (Mar 2022) - When it comes to Squarespace pricing, UK business owners can choose from a variety of different packages, tailor-made to suit specific entrepreneurial needs. You can start with something simple, like the Squarespace personal plan, which focuses on individuals hoping to… Continue reading Squarespace Pricing Plans in the UK (Mar 2022)
Topics: squarespace, plans, mar, pricing, uk, plan, commerce, features, access, package, youll, website, month.
Stand Out From the Crowd With Cost-Effective SEO - Though many business owners understand the essential principles of search engine optimization, it's crucial to keep up with regular changes to stay on top.
Topics: site, engine, website, consider, seo, stand, results, costeffective, search, engines, pages, crowd, content.
The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them - We are currently living in the age of the internet, and that means your business must cater to it. Promoting your business, your brand, and your product or service can all benefit from digital marketing.
Topics: social, marketing, having, fix, customers, worst, avoid, site, traffic, business, mistakes, web, website, digital.
The 14 Point Ecommerce Launch Checklist (Mar 2022) - When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick… Continue reading The 14 Point Ecommerce Launch Checklist (Mar 2022)
Topics: payment, checklist, launch, product, site, website, point, mar, customer, page, pages, customers, shipping, ecommerce.
The 22 Best Conference Website Designs You'll Want to Copy - A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance.
Topics: copy, conference, website, designs, elements, page, unique, event, best, visitors, tip, example, youll, design.
The 25 Best Website Designs—and the Creative Businesses That Power Them - “Best web design” lists often feature award-winning websites that are visually fascinating but sluggish and serve a single purpose. We wanted to flip the script a bit—that’s why our list will only feature beautiful, functional websites that power successful businesses.More
Topics: design, users, creative, best, page, products, businesses, site, power, sells, website, product, brand, photography, designsand.
The Best Navigation for Ecommerce Sites - The best ecommerce navigation mimics human decision-making. Too many sites overwhelm visitors with complex menus and an avalanche of info.
Topics: menu, website, shoppers, navigation, site, sites, visitors, best, ecommerce, info, bars, brains.
The Best Website Builder On the Market in 2021 (Top Solutions Reviewed and Compared) -
Topics: offer, web, compared, builders, reviewed, best, youll, solutions, market, builder, website, youre, upgrade, site.
The Best WordPress Hosting in Europe (Oct 2021) - When it comes to where to host your website, there are so many options available – WP Engine, BlueHost, SiteGround, FlyWheel, etc. This makes choosing the perfect web hosting provider a lot trickier. And it isn't just about the many… Continue reading The Best WordPress Hosting in Europe (Oct 2021)
Topics: month, plan, europe, features, free, website, costs, hosting, traffic, best, wordpress, plans, oct.
The Main Tab revamps luxury goods marketplace after picking up $1M in pre-seed funding - The company is launching a new website and app this fall with about 200 luxury retailers.
Topics: retailers, preseed, goods, retail, brands, luxury, shelegu, picking, revamps, tab, website, techcrunch, main, company, sales, inventory, reps, marketplace, funding.
The Top 7 Marketing Challenges Faced Globally in 2022 [HubSpot Data + Expert Tips] - Every marketer faces different challenges. And, ever since 2020, the ways we've had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before.
Topics: different, data, marketing, challenge, roi, marketers, faced, tips, content, website, team, need, challenges, globally, hubspot, expert.
The Ultimate Guide to Building a Website Redesign Strategy - So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
Topics: marketing, strategy, websites, guide, page, pages, website, youre, traffic, building, design, ultimate, redesign, site.
The Ultimate Guide to Internet Marketing [Data + Expert Tips] - Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
Topics: data, internet, media, social, website, online, search, guide, ultimate, tips, marketing, customers, content, email, expert.
The Ultimate Guide to On-Page SEO in 2022 - On-page SEO has the power to bring countless new visitors — and customers — right to your website.
Topics: page, content, site, seo, guide, website, keyword, search, ultimate, pages, elements, onpage.
The Who, What, Why, & How of Digital Marketing - With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
Topics: seo, channels, digital, content, marketing, audience, website, media, social, strategy.
These 20 A/B Testing Variables Measure Successful Marketing Campaigns - Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing.
Topics: email, test, example, page, measure, marketing, successful, variables, testing, ab, different, landing, website, campaigns.
Visitors Seek Effortless Navigation and Design - Consumers in the West read and write from left to right. Website navigation using that natural tendency is effortless and less stressful for visitors.
Topics: navigation, effortless, guiding, important, website, eyes, elements, zigzag, right, left, page, visitors, design, look, seek.
Website Traffic Down? How to Diagnose and Fix Traffic Drops - Website traffic represents the volume of users visiting your site. Higher is better because more people visiting your site means more opportunities for advertising, engagement, and eventual conversion.
Topics: drops, email, sites, website, traffic, search, diagnose, users, right, site, fix, sources.
Website Visitors Trust Concise and Well-Written Content, But Can They Trust Yours? - Key ways of acquiring and enhancing the unique skills needed for effective online content writing.
Topics: wordy, visitors, words, content, website, concise, right, phrases, wrong, love, way, writing, wellwritten, world, trust, unnecessary.
What Are Keywords? (and Why You Need to Know How to Find Them) - What do you do when you have a question or want to find something? Quickly. If you’re like most, you open your laptop or unlock your phone, pull up a web browser, and head for the search bar. Once you say or type a few words and hit “enter,” you browse the results until you click on a page that looks promising. After the page loads, lo and behold: the answer you need.
Topics: content, keywords, know, search, specific, need, rank, ppc, website, seo, marketing, keyword.
What Is Small Business SEO? - Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market.
Topics: local, website, seo, business, google, helps, site, small, image, search.
What Is a CMS and Why Should You Care? - There are a lot of acronyms in the business world to keep straight. SEO, CRM, SERP, CDN, and CMS are just a few important ones.
Topics: create, wordpress, content, code, build, builtin, web, care, website, site, cms.
What Is the Average Time Spent On a Website? [+ How to Improve It] - According to a Pew Research Center survey, 85% of Americans say they go online on a daily basis, with 31% reporting that they go online “almost constantly.”
Topics: duration, session, content, visitors, site, seconds, spent, improve, page, website, average.
What is MyShopify? Everything You Need to Know - What is MyShopify? And MyShopify.com? How is it different from any Shopify online store? In this article, we explain the exact purpose of MyShopify to ensure all store owners are clear about its functionality, what to do if you encounter… Continue reading What is MyShopify? Everything You Need to Know
Topics: online, domain, myshopify, subdomain, need, shopify, youre, myshopifycom, custom, site, website, know.
What is Wix Velo? Everything you Need to Know - Wix Velo, or “Velo by Wix” as it’s sometimes referred to, is a full-stack development platform created by the company known for being one of the most straightforward site-building tools around. Wix Velo helps developers to create more intelligent, efficient… Continue reading What is Wix Velo? Everything you Need to Know
Topics: tools, coding, site, website, create, velo, need, wix, youll, features, know.
What is the LinkedIn Pixel — and How Does it Work? - Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe.
Topics: install, tag, does, work, campaign, website, code, insight, click, linkedin, pixel, account.
Why Page Load Time Matters - Have you ever been frustrated by an online shopping experience? Clicked on a link while scrolling social but abandoned it because the product page loaded too slowly? Increasingly, customers expect convenient and seamless experiences when buying online. These expectations can have a surprisingly impactful effect on your brand's bottom line. When it comes to eCommerce, an often-neglected aspect is website performance. How fast your website loads directly impacts your customer experience and outcomes. Is your website doing all it can to encourage purchases, or is it causing your brand to leave dollars on the table? Does it Matter to Your Brand? Over the past couple of years, you've undoubtedly heard about the increasing use of mobile to make purchases, both for B2C and B2B brands. Flashy stats and presentations often lead to knee-jerk reactions like setting up a mobile channel but fall short on delivering an experience that will help your brand convert more sales. As ever, the numbers don't lie. Here are a few stats to consider: “When pages load in less than 4 seconds they win 59% of the conversions, and those that exceed the four second mark experience 58% of the bounces” - eCommerce Speed Hub Each second of a buyer’s journey matters, ‘the Site Speed Standard benchmark data proves that reducing page load time by just 1 second results in a 3 – 5% conversion lift’ - eCommerce Speed Hub Before your customers can make a purchase, ensuring they make it through the door is essential to making a sale with the probability of a bounce increases 90% as mobile page loads go from 1s to 5s. Another added benefit is that your site speed directly impacts where you will rank on search. A few years ago, Google even announced it as an update, yet a significant number of retail sites still have poor load times. "Sixty-four percent of all online retail is from mobile, but conversion rates on mobile are only half that of desktop. That's more people browsing, but fewer people buying... In fact, we've seen that companies who commit to great mobile design are seeing 32% increases in revenue. And, get this, up to 400% improvement in conversion rates. " - Adrienne Clem, Director of Search Ads Growth and Optimization at Google. Check out our mobile commerce guide to learn more. This isn’t to say that mobile experiences should be the be the sole focus of your page speed optimizations. Providing seamless experiences across channels is a crucial benefit of a cloud-based Headless Commerce platform like Elastic Path; it's a perfect fit for your website's scalable, near-instantaneous performance. To learn more about how a Headless Microservices-based cloud platform, check out our guide to Headless commerce here. Build Faster, Seamless eCommerce Experiences Start building the unique commerce experience your business demands with a faster, more flexible and scalable headless solution. Sign up for a free trial What Site Speed Should You Target and How Do You Get There? The holy grail of website performance is simple: a page load time of 3s. Two of the usual culprits for lagging performance are large images (file size), and the architecture used to build your site (from poorly designed coding to back-end systems like your eCommerce platform). Thankfully, there are a plethora of resources to help guide you on your optimization journey. We recommend Google's PageSpeed insights tool to start. The tool helps determine where you stand, and how you can start to make improvements. Optimizations will be an ongoing process for your IT team, however, it’s great to have the peace of mind that your eCommerce platform can help support your journey to stellar performance. Here’s a quick snapshot of what an Elastic Path powered site performs like. Versus a not-so-great performance on other Headless Commerce platforms. Ready to switch to an eCommerce platform that helps rather than hinders your website's performance? Chat with us today to see how Elastic Path can help your brand.
Topics: page, speed, commerce, site, experience, headless, website, performance, ecommerce, load, mobile, matters.
Why Site Performance Matters and How to Improve It - Site performance (or lack thereof) is one of the biggest pain points eCommerce businesses face today, due in part to its direct correlation to conversion rate. If you don’t think site performance matters to your customer - your revenue, and your reputation, are at risk. I’ll cover why site performance matters and how best to improve it if you find yourself on the slower end of the speed trial. Consider this: It takes about fifty milliseconds, or .05 seconds, for users to form an opinion about your site and determine if they will stay or go. Think about your personal experience with a slower-paced load time on a site. How many times have you bounced off as quickly as you found it? From ordering a pizza to buying a couch, today’s consumer simply does not have time to wait. Fifty-seven percent  of internet users say they won’t recommend a business with a poorly designed web application on mobile. Given the miniscule timeframe to make a good first impression on a consumer, plus the hefty influence of word-of-mouth first impressions by those same consumers (either favorable or less than), site performance is not a “nice to have,” it is critical. Poor site performance is expensive. Industries may vary as far as numbers, but let’s see on average what the damage looks like when it comes to what slow site speed will cost you. For example, if you’re running an ecommerce site that makes $100,000 per day, a one second page delay could  cost you $2.5 million  per year in lost sales. To put that in eCommerce behemoth terms, let’s take Amazon. Performance tests showed they would lose $1.6 BILLION every year if they slowed down by just one second. What is the Benchmark for Optimal Site Speed? The Google-recommended page load time is under  two seconds. Two seconds is the threshold for ecommerce website acceptability, while Google aims to keep load time under a half-second. Additional food for thought: 47% of consumers expect a page to load in two seconds are less, while studies show for every 100ms decrease in home page load speed results in a 1.11% lift in session-based conversion. Other factors that affect site performance to keep in mind: mobile device usage, bandwidth, and variable internet speeds by user region. So now that you’re aware of the high stakes of slow site speed, the good news is you have options for improving it. First things first, always be testing. Web Application Performance & Speed Testing Tools There are many products and services in the market to diagnose web application speed and performance. It’s important to have a clear picture of how your site is performing and be able to make tweaks quickly and easily. More benefits to these tools include: Find out how your site is performing across devices. Most users are visiting through a mobile device so optimization is key See how your site is performing across regions and countries Analyze and optimize for better rankings and UX Triage bottlenecks and make optimization decisions based on ROI and conversion rates Interested in Learning More About Elastic Path Commerce Cloud? Launch and optimize innovative experiences fast, with a modern, headless, SaaS, API-first, & microservices-based commerce platform. See the Future of eCommerce The Top Web Performance/Speed Testing Tools: Pingdom Speed Test GTmetrix Google PageSpeed Insights Yellow Lab Tools WebPage Test KeyCDN Website Testing Tools DotCom-Monitor Dareboost IsItWP Website Speed Tool GiftOfSpeed Figure 1: A typical Web Performance Tool interface Source: Pingdom Next Steps: How to Improve on Speed and Overall Performance Now that you’ve invested the time in the proper tools to monitor and improve site speed, and understand the slim window to keep a user engaged and on the path to purchase, here are a few things to consider that affect speed: Dynamic vs. Static Content Management – The difference between the two is dynamic content is anything subject to change based on user input such as product, pricing, or descriptions. This content is stored in a database and is fetched when the user engages with it, otherwise known as async communication. Static content on the other hand is anything remaining the same in the experience such as the navigation menu. Both types of content have distinct yet crucial functions on a site but are managed differently. While static content typically loads faster there are ways to manage dynamic content to alleviate issues and slower load times. As you edit dynamic content you want to avoid editing the HTML code as this will cause breaks in your site. Additionally when managing dynamic content use proper caching and Content Delivery Networks (CDN) to bridge the gaps between dynamic and static content. Use a Faster Website Host – upgrading your website host can significantly affect your site speed. While you’d also be looking at site uptime, traffic volume (especially the ability to manage spikes during peak activity), customer support, and of course price. Here is a helpful Top 10 list of vendors to get started. You’ll want to review many providers and continuously comparison shop especially as you scale your business. Image Optimization - no surprise that visual content engages users. However, high quality imagery means larger files that eat up load time. Using resized and compressed files is a lighter lift for the server to load the image. Within imagery you’ll want to pay attention to the file format. There are four file types: PNG, JPEG, GIF, WebP, and SVG. A general rule of thumb is to avoid GIFs since they do drag on site speed. When choosing between PNGs and JPEGs, PNGs work well for graphics and screenshots, while JPEGs are ideal for photographs. The newcomer is the SVG file format, or scalable vector graphic that renders well in web applications and across other use cases. Lazy load plugins are also useful to only render photos where the user is browsing. Reduce HTTP Requests – HTTP requests occur when the browser sends a request to the server for information. The fewer requests a website must make the faster the site can load. The amount and the size of the requested files affects load times, however most engaging sites have both multiple and larger files. The best way to address this issue and is to run a full report on your site and assess what images are taking the longest to load and if in fact you need them. After you assess what’s needed, you can reduce the file size. Web Application Optimization is a Team Effort Web application design and management is a collaborative effort between IT and marketing teams. You’ll want to consider the user experience but also look at the technical load of what you’re providing to the user. Poor site speed results in bounce rates; essentially all the work you put into an engaging interface is null and void if the load times are sluggish. It takes the unique roles and goals of each side to create a memorable experience that consistently drives conversion.
Topics: user, website, site, web, load, dynamic, matters, performance, content, application, speed, improve.
Wix Ascend Review (Nov 2021): Wix Ascend Pricing and Overview - This Wix Ascend review will cover everything you need to know about the feature. We’ll be covering Wix Ascend pricing, features, functionality, and more. Wix seems to roll out new features and functionality for the digital world on a constant… Continue reading Wix Ascend Review (Nov 2021): Wix Ascend Pricing and Overview
Topics: month, overview, access, forms, wix, marketing, ascend, nov, chat, review, website, tools, email, pricing.
Wix Logo Maker Review: Free, Professional Logo Design and Suggestions, With the Option to Purchase - When you think of free logo design services, it might make you cringe. The reason for this is usually because you're stuck with a generic logo building tool and minimal branding assistance. However, Wix is taking an alternative approach with… Continue reading Wix Logo Maker Review: Free, Professional Logo Design and Suggestions, With the Option to Purchase
Topics: designer, files, youre, purchase, design, business, brand, suggestions, professional, wix, website, logo, free, maker, review, option.