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10 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2023
If you want to drive organic traffic to your website, you must understand two critical aspects of SEO strategy:
Topics: white, backlinks, email, hat, creative, website, content, seo, help, free, ways, backlink, links, earn, link.
10 Innovative Product Experiences from Black-Owned Brands
Black History Month in the United States is a time to celebrate the contributions of Black individuals throughout history. Today, it has evolved to not only celebrate historical contributions, but to honor the achievements and cultural impact of the Black community in the present day. An American Express report found that Black women are the fastest growing demographic of entrepreneurs in the U.S. This growth trajectory is taking the commerce industry by storm.
At Elastic Path, we wanted to celebrate by featuring 10 innovative product experiences from Black-owned brands.
1. Albany Park
Albany Park is a furniture brand specializing in luxury sofas, sectionals, and ottomans. Their PDP features customizable product configurations so customers are able to see what the sofa would look like in different variations. In addition, their website features lifestyle videos for consumers to have a better understanding of what the couch could look like in their home. The PDP also includes tutorial videos demonstrating how to assemble the sofas.
Clare is an online paint store that sells paint and paint supplies for the interior and exterior of homes and buildings. The brand focuses on creating a customized experience for their customers. Their website features a chatbox facilitated quiz called Clare Color Genius ™ to help you find the perfect paint shade for your home.
3. Oui The People
Oui The People is a bodycare brand that sells products for various skincare needs from hyperpigmentation (dark spots) to keratosis pilaris (strawberry skin). They aim to curate personalized product recommendations for your specific skin care conditions. Their website features a Body Skin Care quiz, to help recommend products from their collections that will alleviate your personal skincare concerns.
4. Black Girl Sunscreen
Black Girl Sunscreen is a brand that gained popularity in the Black community for its ability to provide a high SPF sunscreen that did not leave a white cast on darker skin tones. The brand has since branched off into cosmetics and apparel in addition to the SPF products. The website’s navigation features product bundles. Some of the noteworthy components of the bundles is the ability to pick and choose products in the bundle, also known as “dynamic bundles.” For example, in their holiday bundle, customers can choose between a pine scent or vanilla scented candle. This merchandising strategy helps increase customer satisfaction and boost AOV.
5. The Honey Pot
The Honey Pot is a feminine care product brand that focuses on natural, plant-based products for feminine needs. The products on their website are grouped both individually and bundled for specific concerns. For example, there is a “Nighttime Ritual” bundle and a “Soothe Ritual” bundle with products catered to those specific “rituals”. The Honey Pot is also following suit with other brands we’ve mentioned, offering a Quiz that aligns with your needs.
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6. NaturAll Club
NaturAll Club is a brand focusing on natural products for curly hair textures. One of the unique aspects of their PDP page is that each product shows both written directions for how to use the product and video tutorials showing you how to style your hair with the products. The PDP page also includes the specific curl patterns the products are catered to. In addition, you can curate your personal product list from a quiz that you take explaining your hair type.
7. BLK + Green
BLK + Green is a marketplace for natural products created by Black artisans. Customers not only get a commerce marketplace, but their “Our Story” tab leads to a podcast with interviews from some of Black-owned brands they feature. The “Our Story” tab also details their Toxic Twenty pledge, which is a pledge to ensure that none of the products are made with 20 harmful chemicals they’ve listed out.
8. Bolé Road Textiles
Bolé Road Textiles is a home decor brand, specializing in items made from handwoven Ethiopian fabrics. Their website features a social commerce strategy, where customers can shop by lookbooks from the Bolé’s Instagram page.
Lemlem is an artisan-based collection of women’s, men’s and children’s home goods made entirely in Africa. The brand is multi-geo spanning across the US and Europe. On their website, you can seamlessly toggle between their US site to their European site. You can also filter products from bestselling, feature and the date added “New to Old” and “Old to New”.
10. Beauty Bakarie
Beauty Bakarie is a cosmetics brand that focuses on natural cruelty-free products with clean ingredients. The brand has implemented a social commerce strategy with products you can buy “As Seen On TikTok”, which are the products they share on their TikTok page. They’ve also incorporated a Foundation Finder tool where you answer questions about your skin tone to help you find your correct color match for their foundation. Moreover, the brand merchandises by price categories such as “$40 and under” to “$20 and under”.
At Elastic Path, we empower merchandisers to create differentiated product experiences like these. You can learn more about how we power these experiences through Elastic Path Product Experience Manager (EP PXM).
Topics: skin, brands, website, specific, quiz, blackowned, paint, brand, products, black, innovative, features, product, experiences.
10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
At HubSpot, we're constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.
Topics: rates, big, ctas, hubspots, blog, conversion, tweaks, little, cta, page, winner, website, different, test, audience, bump, calltoaction.
10 Tips for Writing Stronger Copy That Sells
Check out these effective writing techniques from the new book, 'Content Is King.'
Topics: writing, content, pages, stronger, reader, readers, tips, sells, page, dont, work, tools, copy, website, sure.
10 Types of CTAs You Need to Have on Your Website
There's no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.
Topics: types, ctas, lead, product, leads, cta, customers, need, content, website, blog.
11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]
Page load time is a critical metric that influences your entire site’s performance.
Topics: increase, sites, rate, load, study, page, mobile, web, conversion, speed, statistics, site, website, average.
13 Best Ecommerce Podcasts That Will Make You an Ecommerce Expert
Do you not have time to read thousands of words on how to build your eCommerce business? If you're nodding yes, have you considered listening to eCommerce podcasts instead? You can learn on the go without breaking a sweat! Intrigued?…
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Topics: expert, include, best, episodes, podcast, podcasts, website, marketing, hosted, ecommerce, apple, average.
13 Best Print On Demand Companies for Your Online Store in 2022
Print on demand companies can do more than just sell you a custom t-shirt that you can sell on your online store. These days, print on demand services offer unique products, such as jewelry, makeup, leggings, notebooks, and so much more. If you’re looking to sell custom products that are still dropshipped from a print […]
Topics: items, printondemand, best, companies, website, products, unique, online, sell, custom, print, add, store, demand, design.
14 Link Building Tools to Drive Traffic and Boost SEO Rankings
As a marketer who frequently writes SEO-optimized content, I can confidently say that link-building is an essential aspect of SEO.
Topics: websites, drive, tools, tool, seo, relevant, links, rankings, software, content, building, search, website, boost, traffic, link.
15 Digital Marketing Tools to Use in 2022
Finding the best digital marketing tools can allow you to take your business to the next level. Whether you’re looking for tools for email marketing, social media, SEO, or even live events, you’ll discover tools that will help simplify your marketing efforts so that you can focus on other tasks at the same time. In […]
Topics: tools, social, seo, youll, content, website, marketing, digital, email, tool.
15 of the Best Examples of Stores Using Shop Pay
Today, we’re looking at some of the best examples of stores using Shop Pay to accelerate and improve the checkout process for their audience. After all, while the success of your ecommerce website depends on a number of factors, few…
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Topics: products, stores, best, company, checkout, pay, site, examples, using, page, shop, customers, store, website.
18 Above the Fold Content Examples to Inspire Your Own
The human attention span is short. This means that your website’s content has to inspire, delight, and engage your target audience in mere seconds.
Topics: abovethefold, video, content, copy, visitors, design, fold, users, website, examples, page, inspire.
20 Best Print on Demand Store Examples (2023)
Here, we’ve listed 20 of our favorite print-on-demand store examples to help fuel you with inspiration. So that hopefully, by the end of this round-up, you’ll have a better understanding of the ins and outs of what makes a successful…
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Topics: unique, cat, demand, apparel, print, brand, best, customers, products, animal, website, takeaway, examples, takeaways, store.
20 Best Shopify Dropshipping Store Examples for 2023
Today, we’re looking at the best Shopify dropshipping store examples, for a behind the scenes insight into what you can accomplish with your own Shopify site and a dropshipping solution. After all, one Shopify is one of the most flexible…
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Topics: examples, products, customers, website, beautiful, dropshipping, theres, site, social, best, store, shopify.
25 of the Best WordPress Newspaper Themes for 2023
Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website.
Topics: website, best, magazines, newspaper, options, theme, offers, features, content, magazine, wordpress, themes.
25+ Web Design Statistics that Are Essential to Know in 2023
Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?
Topics: design, essential, statistics, website, visitors, consumers, colors, know, small, mobile, designers, color, web.
29 of the Best SEO Tools for Auditing & Monitoring Your Website in 2023
There’s nothing quite like a sudden Google algorithm update to leave you feeling equally confused and concerned.
Topics: monitoring, website, keyword, search, tools, month, keywords, best, site, pages, seo, tool, auditing.
37 of the Best Website Designs to Inspire You in 2023
Looking for website design examples? Your inspiration journey starts here.
Topics: product, page, design, designs, way, best, inspiration, site, inspire, day, website.
404 Error Pages: The Ultimate Guide
Chances are you’ve landed on a 404 error page before. Whether you’ve arrived on a 404 error page because of a simple typo or because you were seeking a page that no longer exists, most people find being unable to find what they’re looking for to be a frustrating experience. A major part of running a successful website is staying alert for errors like broken pages or slow performance. However, sometimes there are problems you just can’t avoid, and 404 errors are among them. The good news? With a little ingenuity, you can transform your 404 error page into a marketing asset.
Topics: site, visitors, ultimate, message, need, users, error, guide, page, website, pages.
50 Ideas for Your 2023 Small Business Marketing Strategy
Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong online presence for your brand is essential.
Topics: ideas, content, business, social, small, strategy, website, media, marketing, help, free, customers, google.
6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons]
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it.
Topics: builder, cons, site, tools, pros, website, content, tool, check, page, free, builders, best.
7 Proven Strategies for Launching a Successful Ecommerce Business
Whether you're planning to set up a dropshipping business or intending to develop, produce, and sell products, having the right knowledge about creating a successful ecommerce business is imperative. Discover the 7 proven strategies you need to know to launch and grow your online business faster and easier.
Topics: business, plan, proven, customers, website, target, ecommerce, products, brand, launching, influencer, successful, strategies.
9 Best Ecommerce Hosting Providers in 2023
An ecommerce hosting provider stores the data needed to power your online store. Everything from page loading speeds to site security is managed by your hosting provider. Here’s how to choose one that grows as you do.More
Topics: store, youll, server, provider, website, host, best, need, ecommerce, hosting, providers, online.
A Look Back at 30+ Years of Website Design
Web design has come a long way since 1991, when the first ever website was published. Exclusively text-based, this site marked the beginning of what would become a digital revolution.
Topics: today, look, websites, web, elements, user, todays, content, design, website, way.
Best Headless Commerce Platforms in 2023
Editor's Note: This post was originally published on December 16, 2021 and was updated for relevancy on June 2, 2023.
Headless commerce is a major topic for merchandisers and leading brands. But choosing a headless commerce platform isn’t easy. Many legacy eCommerce platform vendors retrofitting their solutions to embrace a “headless” approach and countless new startups are rushing into the space. That makes it hard for eCommerce teams to decide which headless commerce vendor best meets their unique requirements.
Learn more about headless commerce platforms, the difference between headless and Composable Commerce, and how to determine which headless commerce platform is the best for your business.
What is a Headless Commerce Platform?
A headless commerce platform is when the front-end and back-end of an eCommerce experience are separated. Having a linked front-end and back-end in commerce is known as a monolithic solution.
Headless commerce platforms give merchandisers and brands the ability to customize an online storefront without changing backend infrastructure or capabilities.. With a headless architecture, your brand can create compelling commerce experiences by choosing your preferred content management system (CMS), digital experience platform DXP, and other technologies such as Angular or React front-end frameworks.
Headless commerce provides a flexible way for businesses to approach eCommerce. This approach can give your teams the freedom, flexibility and scalability to build custom B2B commerce experiences and future-proof your business.
Are Headless Commerce and Composable Commerce the Same?
Headless commerce and Composable Commerce are related concepts, but are different.
Headless commerce is a core architectural concept. Among modern commerce platform vendors, headless commerce is often found as a part of a MACH-based architecture along with microservices, API-first, and Cloud-native principles.
Composable Commerce builds on the foundation of MACH-based architectural principles, but is business-centric. In addition to the underlying MACH-based architecture, Composable Commerce embraces the concept of an open ecosystem and mix-and-match vendor management. The holistic approach of Composable Commerce helps businesses translate their investments in modern MACH-based technologies to real, tangible business value.
Can All Commerce Platforms Support a “Headless” Approach?
This is a common question that has a nuanced answer. Some vendors are “native” headless commerce platforms, which means that the software created to be headless from the beginning.
Native headless platforms have clear advantages, but are not the only way to go headless. Many, but not all, of the traditional commerce platforms , do now have a headless mode given the popularity of headless commerce. But not all of these vendors can support a truly headless approach. That’s because they employ a “retrofitted” headless solution, in which the front-end is customizable but still tied to the back-end. This means that adding new features may require an in-house development team.
Retrofitted headless solutions allow for design, flexibility, and positive UI experiences on the consumer-facing front-end.
In contrast, headless microservices solutions use microservices to fully decouple the front-end and back-end. Application program interfaces (APIs) help the front-end and back-end communicate and reduce your development requirements on the back-end.
A great analogy to think about the difference between native headless architecture and retrofitted headless solutions is a car that was designed and manufactured to be a convertible, versus a sedan that is retrofitted in the aftermarket to be a convertible. Some of these retrofitted sedans will seem as if they were designed to be convertibles. Others won’t match the display and functionality of a convertible-from-the-start car.
Want to learn whether a headless commerce approach is right for you? Read our eCommerce platform buyer’s guide.
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14 Top Headless Commerce Platforms
If you have decided that traditional monolithic platforms no longer satisfy your business requirement and would like to migrate to a headless solution, it's important to choose a platform that suits your team and business needs.
To help, here’s an overview of major headless commerce platforms in 2023:
1. Elastic Path
Headquarters: Vancouver, BC, Canada
Number of Employees: 231
Company Overview: Elastic Path develops commerce solutions for leading brands and merchandisers. There are two main Elastic Path solutions. The first is Elastic Path Commerce, popular for regulated goods brands.The second is Elastic Path Commerce Cloud, which powers complex, differentiated commerce experiences. Brands from various industries such as travel, gaming, and retail enjoy the benefits of a composable, API-first, microservices-based headless commerce solution.
2. Commerce Layer
Headquarters: Prato, Italy
Number of Employees: 34
Company Overview: Commerce Layer is a headless commerce platform and order management system that lets brands add global shopping capabilities to any website, mobile app, chatbot, or IoT device.
Headquarters: Munich, Germany
Number of Employees: 648
Company Overview: Commercetools is a platform for B2C and B2B commerce. Commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since its founding in 2006, Commercetools software has been implemented by Fortune 500 companies across industries.
4. Core DNA
Headquarters: Boston, MA, USA
Number of Employees: 27
Company Overview: Commercetools is a platform for B2C and B2B commerce. Commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since its founding in 2006, Commercetools software has been implemented by Fortune 500 companies across industries.
Headquarters: Seattle, WA, USA
Number of Employees: 414
Company Overview: Fabric is a headless commerce platform with anopen and modular design. Fabric focuses on helping retailers grow digital revenue.
Headquarters: Los Angeles, CA, USA
Number of Employees: 80
Company Overview: Nacelle helps brands compose best-of-breed solutions. FTD, Something Navy, Boll & Branch and Barefoot Dreams have chosen Nacelle’s headless solution. Nacelle is backed by Tiger Global, Inovia Capital, Index Ventures, Accomplice, Lerer Hippeau, High Alpha and Silas Capital.
Headquarters: San Francisco, CA, USA
Number of Employees: 504
Company Overview: Infosys Equinox is a human-centric commerce and marketing platform that supports rich, hyper-personalized experiences across any channel and touchpoint.
Headquarters: Berlin, Germany
Number of Employees: 616
Company Overview: Spryker enables companies to create winning commerce experiences in B2B, B2C, and marketplaces. Spryker aims to help brands extend sales reach and grow revenue. Spryker is trusted by brands such as Toyota, Hilti, Lekkerland, Hero, Rose Bikes, and Prym.
Headquarters: San Francisco, CA, USA
Number of Employees: 47
Company Overview: Swell is a customizable headless ecommerce platform that supports unique business models and customer experiences. Swell’s customizable approach serves to make eCommerce available to all brands.
Headquarters: London, UK
Number of Employees: 1,727
Company Overview: VTEX is an enterprise digital commerce platform for brands and retailers looking to build a future-proof digital commerce strategy. VTEX is generally used by larger, enterprise-level companies.
If a retrofitted headless approach will work for your business, you can consider these headless commerce platforms:
11. Adobe Commerce (aka Magento)
Headquarters: San Jose, CA, USA
Number of Employees: 603
Company Overview: Magento, an Adobe Company, is a leading provider of cloud commerce innovation. In addition to its flagship digital commerce platform, Magento Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento Commerce is supported by a vast global network of solution and technology partners, a highly active global developer community, and the largest eCommerce marketplace for extensions is available for download on the Magento Marketplace.
Headquarters: Austin, Texas, USA
Number of Employees: 1,267
Company Overview: BigCommerce combines enterprise functionality, an open architecture, and an app ecosystem to power B2B and B2C ecommerce for small, medium, and Fortune 1000-sized companies. Industry-leading brands using BigCommerce include Assurant, Ben & Jerry’s, and Gibson. BigCommerce’s mission is to help merchants sell more at every stage of business growth.
13. Salesforce Commerce Cloud (aka Demandware for B2C and/or CloudCraze for B2B)
Headquarters: San Francisco, CA, USA
Number of Employees: 292
Company Overview: Salesforce Commerce Cloud, formerly Demandware, powers enterprise cloud commerce for large brands, enabling unified, one-to-one experiences across all points of commerce, including web, mobile, social and store.
Headquarters: Ottawa, ON, Canada
Number of Employees: 17,319
Company Overview: Shopify is a leading global commerce company, providing tools to small and medium-sized businesses with clear, simple commerce requirements.
Choosing the Right Headless Commerce Platform Can Boost Your Business
Choosing a headless commerce platform takes consideration and a strong understanding of your business goals and needs.
At Elastic Path, we work to help brands unlock commerce solutions that give their customers exceptional commerce experiences. We’d love to talk about what that looks like for your business and whether one of our solutions will help. Get in touch with one of our experts so we can learn about your commerce needs and demo how we can help you deliver the best commerce experiences possible.
Topics: number, best, platform, platforms, solutions, commerce, website, overview, headless, employees, brands, company.
Best Lead Generation Tools for 2023
Exploring lead generation software is all about finding the right fit for you and the service you’re offering. CRM, deciding whether to use a landing page popup—it’s all well and good. But until you can drive leads into your business,…
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Topics: lead, software, generation, leads, ai, tools, best, help, website, writing.
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that's only half the battle.
Topics: visitors, leads, website, rate, optimization, started, number, conversion, cro, traffic, blog, ways, page.
Does Google Think Your Website Is Spam?
Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do.
Topics: website, page, does, spammy, search, content, site, pages, spam, web, users, think, google.
Ecwid vs BigCommerce (2023): Which is Best for Ecommerce Brands
Ecwid vs BigCommerce: Which solution should you invest in for your company? Both of these tools have proven to be powerful solutions for ecommerce retailers in the past. They both offer their own website building capabilities, access to a range…
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Topics: website, brands, vs, bigcommerce, ecwid, plan, best, tools, access, options, features, ecommerce, support.
Ecwid vs Wix: Which Site Builder is Right for Your Business?
Ecwid vs Wix: which option is actually best for your online business? Both Ecwid and Wix are powerful, and popular software tools, designed to help companies create and grow their online presence in the digital world. They’re both considered relatively…
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Topics: website, vs, builder, products, features, online, wix, sell, tools, site, support, right, ecwid, ecommerce, business.
Heat Maps: Everything Marketers Need to Know
Heat maps are a game-changer for marketers who want to optimize their website and blog for better engagement and conversions.
Topics: know, need, heat, click, website, marketers, page, data, map, blog, maps, ctas, visitors.
How AI Search Pushes the Commercial Web to its Edge
Today, online commerce is centered around driving traffic and conversions to websites. Lately, I’ve been thinking, what happens when ChatGPT-style search engines send people answers, rather than links?
In recent months, both Microsoft and Google released chat-enabled, question-answering search offerings powered by generative AI. Google also recently announced a conversational integration into its Shopping Graph. While some AI chat answers seem cut from the movie “Her,” others are surprisingly useful, compiling information from multiple sources. Frankly, chat answers take some getting used to for experts in “Googling” as we know it. But, it’s not hard to imagine how this change could be useful for high-intent shoppers.
Case in point, a friend of mine was looking for a booster seat for her six-year-old son and spent hours trying to figure out whether he met the height and weight requirements of specific seats. She finally found the answer, embedded deeply within Amazon’s Q&A results, and bought that seat right away. This is a perfect example of a high-intent search that could have been drastically shortened by chat, leading to an immediate purchase.
Microsoft aptly named its ChatGPT-powered browser “Edge.” I believe the commerce world will need to respond to AI with edge commerce. We're already seeing how edge commerce can play out in edge checkout, with social and email “buy now” buttons removing friction from the customer’s point of discovery. Push that a level further, and we may see the commerce website and commerce platform as we know it “unbundle” in response.
AI as an extension of the API economy
Developments such as plugins for ChatGPT fit neatly into a trend that’s been happening behind the scenes in tech — the API economy. While APIs are nothing new, these interfaces are what make modern software components integrate with one another. APIs share information across multiple technologies, many times from different providers.
As venture capital firm A16Z predicted, “traditional, large programs are being broken down into and being offered as — or with data exposed to — services. But more importantly, these pieces and services are being recombined by other companies to create something new… it’s combinatorial innovation in action.”
The problem is most underlying commerce systems are not set up with this connectivity and innovation in mind. Commerce platforms are often walled off and deeply entrenched. They frequently require a middle orchestration layer between APIs and legacy systems operating behind the scenes. These legacy systems might control order management, payments and other business-critical tasks.
This technology workaround manifests itself to the shopper via a broken user experience. For example, a social media user might try to transact on an ad, finding that inventory is sold out on a social platform but available on a website. That’s a lack of integration on full display.
Other user experience issues abound — from irrelevant product recommendations to “shop the look” pages that don’t redirect shoppers to the exact items and colors in stock. Merchants that want to take advantage of AI chat-based search engines will need to think about the flexibility of their backend commerce systems. Think of the website as a “hub” of information that must be disseminated to a variety of different distribution channels as “spokes.” AI is just one of those channels. APIs must push and pull data efficiently and effectively to each distribution channel.
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What will these changes look like for shoppers?
The primary look and feel of a commerce website might not change for shoppers overnight. Incremental changes tend to happen first. In fact, some commerce websites have already begun experimenting with ChatGPT integrations to help shoppers find what to buy, or to enhance product descriptions for better conversions.
It’s not hard to imagine that as search habits change among consumers, chat-based search capabilities will be embedded into every commerce website. I The structure of information behind the scenes will change, so that when a consumer asks a question, it’s not hard for the AI system to retrieve an accurate answer.
As a result, I imagine that Q&As become more prominent parts of every website. Digital storefronts will be able to replicate the store associate interaction - can I help you today? Data embedded within user reviews might pop up more readily for chat-based searchers. Customer service requests might be more easily resolved online, with robust knowledge-bases feeding into AI-powered customer service answer engines.
These things all exist today but are cumbersome and most often deliver an unsatisfactory experience because they just respond with a link to some other data source that is barely relevant. Suddenly, the AI technology that powers them has become more powerful and accurate, and, most importantly, more relevant to the inquiry, all in real time.
I also expect commerce sites to be able to push and pull their data to various services (powered by social commerce, search, brand partners, marketplaces, and more), so that shoppers can ask questions anywhere and get consistent answers. Shoppers should also be able to check out at the point of discovery, meaning that transactional technologies and underlying catalog infrastructure must be flexible and API-powered, as well.
AI search is still early in its development, and there are plenty of flaws. Chief among the challenges is misinformation, which makes it hard to trust the results of AI search. Today, it’s still messy. But, much like any technological shift, change happens gradually, then suddenly.
A few decades ago, we couldn’t have imagined that smartphones would work their way so prominently into our daily lives. We’d never bark orders at a speaker to buy paper towels. That’s why it’s not too much of a stretch to imagine shoppers choosing the lowest-friction path toward finding what they need on an increasingly crowded and competitive web. For many, that may mean chatting with machines.
Topics: today, commercial, ai, shoppers, website, change, search, data, user, commerce, systems, pushes, edge, web.
How Long Does It Take for a Dropshipper to Earn Money?
You've probably stumbled upon claims online that dropshipping is an ”easy money-maker”. They make it sound like you can get rich quickly by diving into this gig. But here's the real question: Can you actually pull it off that fast?The truth is that achieving success in dropshipping hinges on your dedication and performance. To be ... Read more
Topics: business, dropshipping, rich, does, earn, money, traffic, hours, website, profitable, long, store, conversions, dropshipper.
How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]
If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get?
Topics: rate, analysts, visitors, data, monthly, total, websites, traffic, web, content, unique, website.
How to Build Backlinks: 20 Ways to Get Backlinks to Your Store
Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic.
Topics: links, build, websites, backlink, post, website, relevant, ways, store, backlinks, link, content, search.
How to Cite Sources
The best content marketers aren't afraid to share. Share content. Share links. Share ideas. Share data.
Topics: youre, sources, post, page, blog, content, credit, link, website, cite.
How to Create an Ecommerce Marketing Plan
The main goal of an ecommerce marketing plan is to drive traffic to the website, increase brand awareness, and ultimately generate more sales. Learn how to create a marketing plan for your ecommerce business in this brief guide. What Is…
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Topics: website, media, plan, ecommerce, audience, create, content, social, reach, customers, users, marketing.
How to Create an Online Course for Free in 2023
Learning how to create an online course takes some research. It’s not common for online course builders to offer free plans, and even then, you’ll often find that certain tools like email marketing and custom domains are removed from the…
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Topics: free, website, courses, create, thinkific, online, content, click, page, course.
How to Create an SEO Report — The Complete Guide
Let’s say I moved to a new city, and I want to find a great, independently-owned coffee shop. My first stop is likely Google or another search engine. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO.
Topics: search, complete, guide, report, youll, create, performance, pages, traffic, understand, seo, website, site.
How to Do A/B Testing: 15 Steps for the Perfect Split Test
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect.
Topics: page, testing, results, youre, website, variant, youll, cta, test, steps, perfect, split, ab.
How to Optimize Your Shopify Store for Mobile
Learning how to optimize your Shopify store for mobile devices is crucial to success in today’s ecommerce landscape. More than 6.4 billion people worldwide have a smartphone, and mobile devices account for more than half of all ecommerce traffic. In…
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Topics: website, pages, store, devices, product, mobile, site, shopify, checkout, optimize, customers.
How to Transform Your Company's Website Into a Real Money Maker This Holiday Season
Ecommerce is not only for retail businesses — service-based businesses need to seize the holiday season market, too. Here's a strategic plan for SMBs and the agencies that serve them, emphasizing the benefits of transforming websites into transactional sites.
Topics: agencies, services, sites, ecommerce, businesses, website, powerhouse, online, revenue, transactional, holiday, smbs, digital.
How to Use Buy with Prime to Benefit Your Brand and Customers
Amazon's Buy with Prime gives sellers the best of both worlds, integrating Amazon's Prime benefits into their own brands' websites.
Topics: customers, customer, shoppers, checkout, sellers, buy, amazon, brand, brands, website, prime, benefit, shipping.
How to add Twitter Feed to Shopify Website
Learning how to add a Twitter feed to your Shopify website enables your brand to showcase its social presence on pages like your homepage, blog, and even product pages. The great part about embedding a Twitter feed on your website…
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Topics: feed, twitter, shopify, add, website, store, click, app, button, code.
Inbound Marketing for Ecommerce – Complete Guide
Do you run an ecommerce business? The odds are you’re spending a lot of money on paid advertising. Large established brands spend a significant portion of their budget on ads and if you run a store that just started out,…
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Topics: guide, content, website, inbound, customers, run, outbound, complete, marketing, ecommerce, youre, google.
La Redoute launches website and app in the Netherlands
French ecommerce platform La Redoute has launched a dedicated and independent Dutch website and app. It is the first international site opened by the company in ten years. The company wants to reach a target of 26 million euros in sales by 2026 in the Netherlands. La Redoute is a…
Topics: wants, company, dutch, redoute, netherlands, ecommerce, million, euros, website, french, la, app, platform, launches.
Migrate from Squarespace to Shopify in 2023 (A Step-by-Step Tutorial)
Are you interested in moving your website from Squarespace to Shopify? There are several compelling reasons to make this transition, which we will discuss in detail below. However, it's crucial to follow the correct steps to ensure a seamless migration.…
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Topics: migrate, csv, tutorial, products, stepbystep, website, export, file, migration, shopify, data, import, squarespace.
Overstock Is Now Bed Bath & Beyond, Website Redirects
The online furniture retailer announced Overstock will change its name to Bed Bath & Beyond in June.
Topics: redirects, website, johnson, bed, told, overstockcom, bath, digital, overstock, retailers, change, domain.
Parts of a URL: A Short Guide
If your website is structured like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website's pages are about.
Topics: guide, domain, page, theyre, short, urls, websites, protocol, website, parameters, parts, url.
Provide Support Live Chat Review: The Complete Guide
Today’s Provide Support live chat review takes a behind-the-scenes look at a convenient solution for customer support in the digital world. We’re living in a world where customers are searching for quick and convenient guidance from the companies they interact…
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Topics: live, features, team, agents, support, website, customers, chat, complete, information, guide, provide, review.
Redbubble Review 2023 – Is It Good for Print on Demand?
In this Redbubble review, we’ll be giving you a behind-the-scenes look at what makes Redbubble such an attractive tool for people approaching the print-on-demand market. As the ecommerce marketplace continues to evolve, would-be business leaders around the globe are looking…
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Topics: sell, products, demand, redbubble, good, website, marketplace, customers, using, sales, print, need, youre.
Referral Traffic: 7 Ways to Drive It (And Get More Leads!)
Referral traffic is a powerful and often overlooked way to give your website a competitive edge.
Topics: youre, search, referral, media, ways, directories, blog, website, social, traffic, generate, drive, leads.
Secret Sales expands further into Europe
Secret Sales, the UK-based off-price marketplace, has acquired the Spanish online fashion retailer Dreivip. Brands and retailers on Secret Sales will have quick access to millions of new clothing customers.Secret Sales, which initially started as a members-only flash sales website, transitioned into an online marketplace in 2020, featuring hundreds of…
Topics: spain, secret, expands, brands, online, sales, europe, spanish, ukbased, yearoveryear, website, marketplace.
Shopify Site Speed Optimization for 2023 (Actionable Insights)
In today's fast-paced digital world, users expect sites to load quickly and efficiently. Slow website speed can lead to frustrated customers, decreased sales, and lower search engine rankings In this article, we will explore the importance of page speed for…
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Topics: insights, actionable, ensure, store, shopify, speed, website, app, load, user, optimization, slow, site.
Shopify Website Builder Explained – Building an Online Store with Ease
With more and more consumers turning to online shopping, it's no wonder entrepreneurs are looking for increasingly more effective ways to sell online. Fortunately, learning how to build an ecommerce website has become easier than ever, thanks to user-friendly website…
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Topics: builder, products, theme, themes, building, ecommerce, online, offers, ease, month, explained, store, website, shopify.
Shopify Website Design: How to Design a Shopify Store
Shopify website design is simpler than it seems. Thanks to a host of convenient tools, and a drag-and-drop interface, virtually anyone can create a Shopify store in no time. You don’t need to be a design expert, or have any…
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Topics: theme, page, settings, youll, products, shopify, customers, website, click, store, options, design.
Shopify vs Custom Website: How Should You Build an Online Store?
For ecommerce web design, two paths stand before you, each promising unique experiences for building an online store. On one side, there's Shopify, the renowned platform that offers a seamless and user-friendly experience for ecommerce web design. On the other…
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Topics: customer, developer, shopify, support, website, vs, online, build, custom, maintenance, store, control, site.
Shopify vs Etsy vs Squarespace 2023: Let’s Battle It Out!
To get into ecommerce, you’ll need an online platform to host your products. So here I'll compare three very different solutions: Shopify, Etsy, and Squarespace. Don't have time to read the whole review? Here’s a brief summary: Now without further…
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Topics: shopify, etsy, products, create, website, sell, lets, online, battle, store, product, vs, squarespace.
Shopify vs Kajabi 2024: A Comprehensive Comparison
When it comes to the battle of Shopify vs Kajabi, the right option for you depends mainly on what you want to accomplish. Shopify is an excellent tool for commerce, but Kajabi is one of the better solutions available for…
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Topics: online, tools, sales, range, comparison, shopify, vs, features, products, website, sell, kajabi, comprehensive.
Shopify vs Redbubble (2023): Which Platform is Right for You?
Shopify vs Redbubble: which platform is best for starting your own online store? Here’s what you need to know if you’re struggling to choose between Shopify and Redbubble. What is Shopify, and What is Redbubble? Let’s start with the basics.…
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Topics: redbubble, right, platform, tools, sell, plus, vs, products, website, range, shopify, customers, create.
Shopify vs Wix vs Squarespace vs WordPress (2023): The Ultimate Showdown
Suppose you're looking for the right ecommerce platform for your business, and you've already started doing some research. In that case, you'll likely know there's a fair amount to consider. So, to help speed this process up, we're shining a…
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Topics: wordpress, free, shopify, ecommerce, website, support, store, including, vs, ultimate, squarespace, showdown, wix.
Shopify vs WooCommerce: Which Is Better In 2022?
Shopify and WooCommerce are two of the biggest ecommerce platforms. Shopify was built with commerce in mind and offers countless innovative features to help simplify the experience of shopping online for both merchants and customers. WooCommerce is a WordPress plug-in that allows WordPress users to sell any type of product on their website. With tens […]
Topics: vs, support, apps, shopify, wordpress, themes, woocommerce, online, better, store, website.
Shopify vs Zyro (2023): Choosing your Website Builder
Shopify vs Zyro: Which website building platform is best for you? On the surface, both Shopify and Zyro have a lot in common. They each offer business owners and entrepreneurs an easy-to-use environment where they can create a branded website,…
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Topics: builder, shopify, zyro, website, ecommerce, tools, plus, business, vs, sales, online, features, choosing.
Shopline launches in the UK
Ecommerce software provider Shopline is expanding into Europe. The Singapore-based company is launching a European headquarters in London. It raised 182 million dollars last year in order to accelerate its global expansion. Shopline is a website builder for online merchants. With its customizable themes, sellers can quickly launch their website.…
Topics: customers, shopline, uk, media, social, brands, company, launches, website, ecommerce, customer, platform.
Social Media SEO: 10 Social Media Strategies to Boost SEO
Often, social media and SEO conversations happen separately.
Topics: search, sharing, engines, boost, links, social, content, website, strategies, seo, media, traffic.
Spree Commerce Review (2023): Everything You Need to Know
Have you come across Spree Commerce while browsing the web, and are you unsure what it is and whether it'll help your business? If so, you're in the right place. Read our thorough review to get to grips with everything…
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Topics: review, web, website, users, spree, youll, know, store, youre, need, ecommerce, commerce.
Tailor Brands Review 2023: A Complete Guide to Tailor Brands
In this Tailor Brands review, we’re looking at an all-in-one platform for branding and marketing. This powerful ecosystem offers a full selection of brand design and advertising tools, so you can launch your presence online quickly and effectively. Business leaders…
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Topics: website, online, tailor, help, brands, create, choose, access, guide, business, logo, review, complete.
The 10 Best Content Management Software Tools in 2023
Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers.
Topics: content, tools, tool, best, ability, management, help, software, website, team, need.
The 23 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own
A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before.
Topics: design, designer, portfolios, include, start, seen, weve, work, best, designers, example, graphic, great, portfolio, website.
The 29 Dominating Web Design Trends for 2023
Web design is an important part of any marketer’s 2023 plan. Your website houses the information your customers need to learn about your product and make a purchase. Regularly updating your website with cutting-edge web design trends can help your business stand out in crowded cyberspace.
Experimental navigation, scrolling effects, and kinetic typography are just a few ways you can level up your website. Check out the full list of trends that will dominate websites in 2023.
Topics: website, text, typography, dominating, design, site, web, trends, example, visitors, websites.
The 80+ Best Chrome Extensions for 2023
Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser.
Topics: best, chrome, extension, security, pros, content, websites, users, seo, cons, website, extensions, links.
The Best BigCommerce Store Examples for 2023
The best BigCommerce store examples offer a fantastic behind-the-scenes look at what you can accomplish with the BigCommerce store builder. As one of the most popular ecommerce platforms on the market today, BigCommerce provides companies with a host of out-of-the-box…
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Topics: theres, best, website, examples, plus, bar, pages, page, store, site, customers, bigcommerce.
The Best Ecwid Store Examples for 2023
The best Ecwid store examples are a great source of inspiration for anyone planning on building their own ecommerce website with Ecwid technology. Available either as a plugin for your existing website, or as a standalone solution for building a…
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Topics: ecwid, best, website, company, examples, page, social, store, range, site, customers, simple.
The Best Free Shopify Alternatives for 2023
If you’re looking for some free Shopify alternatives, you’re in the right place. According to our research, Square Online is the best choice if you're looking for a free alternative to Shopify, because of its generous free plan, and Ecwid…
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Topics: payment, website, alternatives, shopify, tools, plan, options, online, marketing, store, free, best.
The Best WooCommerce Store Examples for 2023
The best WooCommerce store examples offer an excellent insight into just how versatile and flexible the WooCommerce plugin can be. As one of the world’s most popular tools for ecommerce store building, WooCommerce allows companies to instantly extend the functionality…
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Topics: page, company, simple, scrolling, examples, best, store, really, woocommerce, site, website, menu.
The Complete Guide to Real Estate SEO
Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search.
Topics: search, website, strategy, complete, pages, estate, engines, results, buyers, seo, guide, real.
The Marketer’s Complete Guide to SEO Automation
As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time.
Topics: guide, automation, data, tools, generate, google, seo, content, complete, website, marketers, search, tool.
The Plain-English Guide to Integrated Marketing Communications
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.
Topics: campaigns, integrated, youre, communications, campaign, content, website, brand, marketing, channels, channel, plainenglish, guide.
The Ultimate Guide to Ecommerce Website Redesign
An ecommerce website redesign project can be an expensive, sometimes complicated, and time-consuming process. Whether you’re just making basic changes to your site’s aesthetic, or adding new functionality to your store, there’s a lot to consider, from site trends to…
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Topics: ecommerce, website, customers, ultimate, site, sure, redesign, guide, brand, design, need, store.
The Ultimate Guide to Internet Marketing [Data + Expert Tips]
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet.
Topics: guide, email, online, media, data, social, tips, internet, expert, customers, content, marketing, ultimate, keywords, search, website.
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Would it be correct to assume a major part of your marketing strategy today is digital? Probably.
Topics: presence, paid, marketing, strategy, help, content, audience, digital, website, brand, strategies, guide, media, improve, ultimate.
The Ultimate Guide to On-Page SEO in 2023
On-page SEO has the power to bring countless new visitors — and customers — right to your website.
Topics: pages, content, onpage, keyword, site, elements, page, seo, ultimate, website, guide, search.
The Ultimate Guide to Technical SEO
List three things you’ve done this year that pertain to search engine optimization (SEO).
Do these tactics revolve around keyword research, meta descriptions, and backlinks?
If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal.
Topics: crawl, site, technical, pages, page, seo, search, website, guide, content, bots, ultimate.
The Wix Free Trial (2023): Everything You Need to Know
The Wix free trial is an excellent way to experiment with some of the incredible features and functionality of the Wix platform, without paying anything. Wix is one of the most popular website builders on the market today, not just…
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Topics: youll, access, know, need, tools, plan, month, wix, website, features, trial, free.
These Simple Design Tweaks Can Boost Your Website Sales
Learn the essentials of a successful site from the new book, 'Content Is King.'
Topics: length, pages, tweaks, services, customers, boost, help, include, questions, sales, page, website, design, simple, business.
Transistor Review: A guide to Transistor.FM
In this Transistor review, we’re going to be exploring the features, functionality, pricing, and capabilities of the Transistor.FM podcast publishing platform. While podcasts might have seemed like a niche concept a couple of years ago, they’ve grown increasingly popular among…
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Topics: website, review, transistorfm, guide, track, transistor, youre, subscribers, podcasts, content, monthly, episode, podcast.
Typedream Review (2023): Is This No-Code Website Builder for You?
Do you dream of creating a shiny new website without the need to code or design anything yourself? Well, now you can. Typedream offers users a simple no-code platform that lets anyone build professional websites with minimal technological know-how –…
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Topics: website, nocode, templates, typedreams, pages, builder, access, site, blog, youll, typedream, youre, review.
Typedream vs Shopify (2023): Which Should You Choose?
Typedream vs Shopify, which straightforward solution is best for building your online store? Both Shopify and Typedream promise business owners an easier way to start reaching customers in the digital world. Designed primarily for people without coding knowledge or experience,…
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Topics: vs, shopify, site, month, tools, online, digital, website, choose, pages, typedream, features.
Video: Shopify Launch Checklist
Shopify Free Trial | Full Shopify Review | Shopify Pricing Plans and Fees Subscribe to Our YouTube Channel Full Shopify Launch Checklist. Video Transcript Shopify Checklist Hey there, welcome to this video on the Shopify Launch Checklist! If you're someone…
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Topics: goes, checklist, things, tasks, video, sure, need, shopify, launch, website, store.
WebWave Review (2023) – Here’s Everything You Need To Know
If you’re building your own website, you usually have two choices: However, there's a third option – WebWave. This sleek website-building platform boasts drag-and-drop functionality but feels more like a graphic design tool than a standard website builder. I've tested…
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Topics: need, webwaves, website, youll, add, draganddrop, heres, plan, webwave, seo, site, youre, review, know.
Website Migration Guide: A Comprehensive Tutorial on Transferring Any Website
Are you considering migrating your website (ecommerce or otherwise) to a new hosting platform or domain? Maybe you’re looking for improved site performance, security, scalability, integration, and cost savings. These are all valid reasons for relocating your site, and when…
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Topics: ensure, website, transferring, migrate, urls, comprehensive, migration, search, guide, site, customers, tools, domain, tutorial.
Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals
Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals.
Topics: 8step, business, goals, customer, doing, website, need, achieve, marketing, important, metrics, redesign, websites, checklist, design.
What is Deep Learning? Here's Everything Marketers Need to Know
Artificial intelligence (AI) has been in the spotlight lately as many companies and brands like Zara and H&M incorporate AI into their business models. As a marketer, you may wonder if this is cause for concern. Is AI going to take over our jobs? In reality, AI can actually make marketing easier and more efficient for marketers via deep learning technology.
Topics: neural, heres, website, marketing, visitor, network, learning, need, ai, deep, know, data, marketers.
What's a Blog & Why You Need One
Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you're reading this, guess what? You're on a blog. (Very meta, I know.)
Topics: post, marketing, blog, web, help, need, content, website, posts, whats, rank, youre.
Why Ecommerce SEO Matters More Than Ever in 2023
SEO is becoming more crucial to success in the digital age. Here's why.
Topics: optimizing, seo, insights, search, trends, online, local, website, ecommerce, businesses.
Why You Need to Create More Landing Pages [Data + Tips]
"I've already got some landing pages, so why should you make more?" That sounds almost as crazy as saying the question, “Well I've already got some leads, why should I get more?”
Topics: marketing, tips, business, pages, data, need, offers, different, create, landing, number, website, increase, youre.
Wish returns to France
Popular marketplace Wish is once again available in France. A year and a half ago, the state delisted the platform because of unsafe products. Now, the marketplace can be found in the biggest search engines and app stores again. Online marketplace Wish is based in the US. Most of the…
Topics: wishs, products, returns, app, dgccrf, website, wish, toys, decision, france, dangerous, marketplace.
WordPress SEO: The Ultimate Guide
Imagine you own a delicious bookstore cafe in Boston. If someone searches "bookstore cafe near [insert a neighborhood in Boston]" on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies.
Topics: search, page, website, websites, improve, link, engines, ultimate, wordpress, seo, site, guide.
Wordpress.org vs WordPress.com: What’s the Difference?
WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most confusing parts of using this tool is deciding between WordPress.org vs WordPress.com.
Topics: wordpresscom, difference, social, whats, vs, themes, wordpress, plugins, support, media, hosting, wordpressorg, website.
You Can Launch An Online Store for $20.00 a Month...But Can You? These 3 Ecommerce Myths Are Hurting You
The idea of small businesses creating their own websites and seeing immediate returns is touted by all of the ecommerce service providers. The reality of the investment and time it takes to develop and grow an online business is much different from an entrepreneur's perspective.
Topics: sales, business, site, products, start, website, starting, immediate, businesses, know, myths, ecommerce, online.