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10 Simple Ways to Optimize Your Website for Lead Generation - Optimizing your website to generate leads is a no-brainer. But unfortunately, it's not as simple as throwing a "Click Here" button on your home page and watching the leads pour in.
Topics: page, generation, visitor, simple, visitors, landing, leads, pages, form, ways, optimize, content, lead, website.
14 Platforms to Sell Digital Downloads, Subscriptions - There are a variety of ecommerce platforms for merchants and creators of digital goods — videos, ebooks, software. Here is a list of platforms to sell digital products. There are simple, dedicated tools to sell basic digital goods, and there are advanced platforms to offer subscription systems, secure digital rights management, and even sell physical goods.
Topics: start, subscriptions, platform, products, month, website, digital, plans, price, platforms, downloads, sell, paypal.
15 About Us & About Me Pages + Templates to Make Your Own - Building a website is, in many ways, an exercise of willpower. It’s tempting to get distracted by the bells and whistles of the design process, and forget all about creating compelling content.
Topics: rocks, pages, thats, brand, way, does, youre, website, company, templates, page.
17 Tips For Online Small Business Owners - Chapter by chapter we’ve unlocked the keys to online small business success. You’ve created a great product. Built a stunning…
Topics: marketing, tips, brand, customer, way, products, owners, small, website, business, customers.
19 Ways to Spend Your Marketing Budget Next Quarter - The tough part is over — your budget's been approved for the next quarter. But now, another challenge looms how to spend that money.
Topics: media, social, audience, budget, test, ways, quarter, marketing, sales, spend, team, research, cost, website.
200+ Curated Graphic & Brand Design Resources - These are the free & premium graphic design resources we use to create stand-out websites that are beautiful, optimized and attractive to our customers.
Topics: website, design, photos, logo, image, premium, free, graphic, images, resources, product.
23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More - Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved.
Topics: tools, optimization, content, visitors, free, offers, research, rate, tool, tests, analytics, feedback, page, conversion, website.
23 Free Web Design Tools from Fall 2019 - Free resources from the design community can add value to your ecommerce site. Here is a list of new web tools and design elements from fall 2019. There are designer and developer apps, coding resources, color tools, fonts, and more. All of these tools are free, though some also offer premium versions.
Topics: add, web, create, premium, tools, version, website, free, font, fall, design, tool.
27 Ways to Drive Traffic to Your Website - You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is "Why can't I drive traffic to my website like this?"
Topics: drive, media, content, post, site, traffic, search, social, seo, website, ways.
30 Best Websites For Shopping On the Internet in 2020 - The best websites for shopping on the internet offer an experience that’s unlike the others. Whether that means having the best products or offering a unique experience. Each of the sites on this list is popular in their own space which sets them apart from competitors. So, if you’re looking […]
Topics: sell, best, internet, looking, shop, includes, youll, products, clothing, website, shopping, websites.
39 Call-to-Action Examples You Can't Help But Click - Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA).
Topics: click, cta, visitors, help, ctas, sign, free, company, examples, design, calltoaction, website, users, cant.
4 Genius Tactics for Increasing Ecommerce Sales - Nothing about running an ecommerce business is straightforward or easy. The goal is, of course, to present a product on your ecommerce website, entice buyers to purchase through ecommerce marketing, and then process payments. This is how even the most basic ecommerce site should run. But, unfortunately, goals are often easier said than met. To meet your goals, you've got to put in work — especially if you're working to build and grow your ecommerce business. Whether you're an ecommerce veteran or are new the world of ecommerce, here are four genius tactics to entice buyers and increase sales. 4 Tactics to Increase Ecommerce Sales The world of ecommerce is always changing. These tactics are some of the most impactful for boosting sales and attracting new customers to your ecommerce website.
Topics: increasing, ecommerce, sales, buyers, tools, genius, visitors, tactics, social, youre, media, website, site.
5 Can't-Miss E-Commerce Personalization Ideas - It's time to move beyond mere product recommendations.
Topics: ideas, search, personalization, items, ecommerce, display, cantmiss, visitors, shopping, user, site, website, personalized.
50 Beautiful and Creative Ecommerce Website Designs - Gain inspiration for your own ecommerce website design and implement some of the ideas so you can ultimately engage your audience on another level.
Topics: creative, image, page, design, website, brand, designs, beautiful, product, images, websites, products, ecommerce.
6 Website Optimization Tactics: Neuroscience Principles to Increase Conversion Optimization - These small website optimization tactics will make choosing and purchasing products as simple as possible for your customers!
Topics: tactics, pain, website, visitors, increase, products, customers, payment, simple, product, effect, optimization, conversion.
60 Things to Double-Check Before Launching a Website - Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.
Topics: web, launching, working, page, doublecheck, site, pages, place, sure, website, properly, things, content.
7 Request for Approval Emails to Make Client Communication Easier [Templates] - When you've got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature. And if you are selling your staff's time in the form of the billable hour, this can be a huge waste of resources.
Topics: communication, link, request, date, templates, results, think, website, work, working, approval, easier, impact, client, emails, design, project.
8 Checkout Optimization Methods For Better Mobile Conversions - This article dives into 8 checkout optimization methods you can use to create a better experience for shoppers on mobile devices.
Topics: shopping, website, important, way, process, methods, customers, online, mobile, checkout, better, information, conversions, optimization.
8 Startup Marketing Ideas That Actually Work [+ Examples] - Are you new to the startup game, and even newer to the content marketing game?
Topics: content, create, strategy, actually, examples, goals, customers, work, business, startup, product, website, marketing, ideas.
9 Insanely Valuable & Ridiculously Inexpensive Services for Your Business - These apps will make your workflow 10x easier without breaking the bank! Check out our roundup of the most valuable & inexpensive services on the market.
Topics: insanely, site, dns, youre, list, services, create, email, valuable, tool, ridiculously, inexpensive, month, business, website.
9 Ways You Can Improve Your Ecommerce Website Design - The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.
Topics: look, improve, service, filtering, customer, ecommerce, website, customers, design, ways, options, product.
A Beginner's Guide to SSL: What It is & Why It Makes Your Website More Secure - Have you ever noticed that some URLs start with "http://", while others start with "https://"?
Topics: website, makes, ssl, padlock, data, certificates, certificate, guide, beginners, information, validation, secure, domain.
A Comprehensive Guide to Local SEO in 2020 - Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn't optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
Topics: guide, comprehensive, search, local, location, links, google, content, seo, business, optimize, website.
A Marketer's Crash Course to Hyperlocal Marketing - A couple of weeks ago, I was planning a trip to New York. I'd never been, so I was excited to start planning and figure out my itinerary.
Topics: website, results, crash, business, hyperlocal, marketers, location, near, google, search, marketing, local, course.
Allegro Gadane, platform for buyers and sellers, launched - The popular Polish marketplace Allegro has launched its own social website, called Allegro Gadane. It shouldn’t be compared to the likes of Facebook or Twitter. It’s more like a social platform for sellers and buyers to exchange opinions, ask questions and solve problems. Allegro created the platform Allegro Gadane to… Continue reading
Topics: platform, launched, buyers, questions, selling, website, webinar, sellers, gadane, allegro, community.
Amazon Shipping launches in the UK - Amazon has introduced Amazon Shipping in the United Kingdom. It’s the first market outside the US where Amazon offers its premium shipping service for ecommerce retailers. Amazon Shipping picks up parcels and delivers them to the end customer. Online retailers in the United Kingdom can now request information about the… Continue reading
Topics: amazon, uk, picks, kingdom, launches, parcels, united, service, orders, website, shipping, retailers.
Amazon Sweden is on its way - Amazon Sweden will probably open its digital doors next year. The upcoming launch of a dedicated Amazon website in Sweden has now been officially announced. It would be the first time Amazon launches in a Nordic country. For years, there were rumors Amazon would launch in Sweden. In October 2017,… Continue reading
Topics: amazon, website, online, launch, websites, upcoming, announced, way, win, sweden, swedish.
Apple now says its retail stores are closed ‘until further notice’ - Apple appears to be expecting a longer disruption to shopping at its physical retail stores as a result of the public health crisis posed by the COVID-19 pandemic. Earlier this week, in a press release, the iPhone maker said it would be closing retail stores outside China until March 27. A note on its website […]
Topics: website, yesterday, disruption, techcrunch, stores, wrote, work, closed, health, notice, apple, retail.
Are QR Codes an Option for Contactless Payments? - Before the Covid-19 pandemic, many physical-store merchants considered contactless payments to be a fad. My previous article addressed near field communication, the technology that powers most contactless payment methods in North America. In this post, I will examine an NFC alternative: QR codes.
Topics: website, contactless, codes, code, qr, smartphone, payments, payment, option, nfc, customers, merchant.
B2B ecommerce: start with a plan - Carla Gonzales, Ecommerce Business Manager at Würth Louis & Company is sharing her best practices. This article highlights how in order to meet the demands of the emerging digital-first B2B buyer, organizations need to take a hard look at their current digital offerings and make a change.
Topics: ecommerce, start, project, digital, help, plan, business, b2b, need, organization, website, online.
Choosing The Right Ecommerce Platform For Your Business - Now that you’ve done all the research, it’s time to choose your ecommerce platform, build your store, and launch your…
Topics: solution, business, platform, ecommerce, bigcommerce, saas, platforms, features, choose, website, online, right.
Competing With Amazon: How Amazon’s Top Ecommerce Competitors Survive and Thrive - Amazon, launched by president and CEO Jeff Bezos in 1994 just outside of Seattle, Washington, is a global ecommerce giant. With…
Topics: need, customers, customer, amazon, successful, company, online, competitors, ecommerce, sales, products, website.
Does your Website Make the Grade in 2020? - A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers.
Topics: performance, website, score, seo, grade, mobile, websites, security, grader, does, design, page.
Email Popups for Ecommerce: How to Collect Emails & Grow Your Sales - Serious about collecting emails for your store? You need email popups! In this article, we explain why & share tips to help you design your own popups.
Topics: ecommerce, displayed, website, collect, popups, sales, popup, example, visitors, offer, email, way, grow, emails.
Email Sign Up Forms: How to Increase Email Sign Ups With Better Forms - In 2019, there were 3.8 billion estimated email users across the globe. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base.
Topics: forms, visitors, lead, email, leads, form, better, website, offer, conversion, increase, ups, sign, page.
Essential Web Design Stats for 2020 [New Research] - As people spend more and more time online, the role of the web designer has become increasingly crucial.
Topics: asked, websites, stats, say, cited, hours, web, design, clients, designers, essential, research, website.
Facebook Custom Audiences 101: A Starter Guide for Ecommerce Businesses - The more you know about the people you’re advertising to, the better your ads will perform. When you market to a Facebook Custom Audience, you know exactly who is seeing your ads, and your messaging can be laser-targeted. This will help you increase your conversion rates and get a better return on investment.More
Topics: list, website, business, ecommerce, custom, email, starter, guide, audience, businesses, create, facebook, ads, audiences.
Facebook Pixel: How to Create Better Facebook Ads for More Conversions - Facebook pixels help you advertise to people who have visited your website and track how well those ads are performing. This kind of information can be used to make your advertising campaigns more effective.More
Topics: ads, page, code, create, custom, pixel, events, audiences, facebook, better, conversions, website.
Facebook Repixeling: Scaling Facebook & Instagram Ads by Retargeting Someone Else’s Website - Are you struggling with stagnated Facebook and Instagram ads? Try out a new type of Facebook retargeting that’s been gaining a lot of hype: Repixeling
Topics: start, retargeting, scale, repixel, website, youll, theyre, ads, audience, repixeling, ad, facebook.
Facebook Retargeting: How to Win Back Your Almost-Customers - Retargeting is often hailed as the advertising activity with the highest return on investment for ecommerce businesses. In this guide, you'll learn how to set up your own Facebook retargeting strategy step-by-step and get a second chance to win back lost customers.More
Topics: product, ads, facebook, funnel, audiences, win, retargeting, ad, customers, website, audience, almostcustomers.
Free Advertising Ideas: 10 Marketing & Advertising Ideas that Won’t Cost You a Dime - In this post, we will show you 10 marketing and advertising ideas for your website that won't cost you a dime. Let’s check them out!
Topics: ideas, social, free, business, content, dime, marketing, companies, users, cost, website, wont, posts, advertising.
Free Webinar | July 16: 10 Ways to Diversify Your Sales Strategy Online to Protect Your Business - From brick-and-mortar to online website sales, there are plenty of options to help your business grow.
Topics: online, strategy, popular, diversify, mitchell, skincare, webinar, free, business, protect, sales, jared, channels, ways, website, ecommerce.
From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar Store - Are you ready to bring your brick-and-mortar store into the world of online shopping? You’ve probably noticed that there are…
Topics: ecommerce, online, return, brickandmortar, customers, selling, website, store, product, shipping, start, products, marketing, asap.
How Dynamic Content Makes Your Marketing More Personal - The first time Amazon suggested a book via their recommendation engine, I was completely awed.
Topics: dynamic, smart, content, personal, website, websites, customers, site, static, marketing, makes, database.
How HubSpot Manages a Giant Website With a Tiny Team - I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
Topics: manages, team, strategy, pages, web, management, website, user, giant, tiny, business, hubspot, conversion, site.
How Responsive Web Design Works - It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.7 billion. That’s a lot of mobile activity.)
Topics: template, web, visitors, cms, site, devices, responsive, website, design, works, mobile.
How to Build Backlinks: 10 Ways to Get Backlinks to Your Store - Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic.
Topics: value, ways, websites, store, build, links, search, backlinks, link, content, post, website, backlink.
How to Create an SEO Strategy for 2020 [Template Included] - Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2019 shouldn't focus on keywords.
Topics: search, rank, keyword, content, blog, seo, create, included, strategy, topic, template, keywords, website, page.
How to Design Your Ecommerce Site for More Conversions - To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.
Topics: process, design, conversions, important, site, ecommerce, product, cta, customers, page, checkout, website.
How to Do A/B Testing: A Checklist You'll Want to Bookmark - When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
Topics: results, youre, bookmark, testing, test, website, checklist, ab, rate, youll, page, variation.
How to Master Website Personalization - In the summer, there's so many things I enjoy: The sun, the temperature, chilled drinks, BBC's Pride and Prejudice miniseries, but most of all … my summer subscription box.
Topics: software, data, visitors, customer, company, website, customers, recommendations, personalization, based, master.
How to Nail Pinterest Marketing & Pinterest Ads - Facebook, Twitter, Instagram – they’re the go-to social media platforms for entrepreneurs looking to promote their brand. But, are you missing a trick by ignoring the often overlooked Pinterest? Definitely – and we’re here to equip you with everything you need to know about it – including why you should […]
Topics: website, pins, marketing, pin, boards, ads, users, product, brand, pinterest.
How to Open an Online Business - I can't count how many times I've come up with an idea and immediately said to my friends, "I should start a business!" I never do, but if I did, I know it would be online. Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn't as popular a couple of years ago, it definitely is now.
Topics: youll, tax, website, business, open, plan, online, youre, need, sales, sure.
How to Optimize Your URLs for Search [Quick Tip] - Organic search is the most consistent, long-term way to drive traffic to your website — if you can perform well on the SERPs (Search Engine Results Pages). While many SEO factors are out of your control, such as who you're competing with and what they're doing, you can still benefit from on-page optimization, which is very much in your control. One on-page best practice is optimizing your URL slug for each page and post you create. It's one of those SEO best practices that's actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.
Topics: quick, slug, youre, words, website, url, seo, urls, page, tip, keywords, search, optimize.
How to Protect Your Online Store - Your store’s security is critical, but it doesn’t have to be hard. Get the checklist of tools, strategies, and practices you need to protect your store!
Topics: secure, online, security, place, protect, data, user, password, store, website, hackers, site.
How to Reduce Page Weight on Your Website [Quick Guide] - When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it.
Topics: website, load, reduce, size, youre, guide, quick, weight, images, using, image, websites, page.
How to Run A Content Audit in 2019 - Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
Topics: run, website, categories, think, audit, information, content, posts, spreadsheet, audits, know.
How to Set Up Ad Retargeting on Facebook - In college, I took an advertising class. It was helpful in teaching me what I needed to know about traditional advertising, but the social media portion wasn't as expansive. When we covered Facebook Advertising, for example, I found it difficult to follow along with a lack of examples and the lofty overview of content. Because of that, I decided to look online for a deeper take on the subject.
Topics: audience, campaigns, list, facebook, ads, ad, campaign, website, retargeting, set.
How to Start an Online Business - From creating your products and building your store to reaching customers and fulfilling orders, learn to start a business from the experts in online commerce.
Topics: website, start, online, wordpress, woocommerce, store, sell, customers, products, business, great.
How to Successfully Migrate a Website Without Harming SEO [Checklist] - There's nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly.
Topics: urls, migration, sure, url, redirects, search, successfully, migrate, checklist, pages, website, seo, harming, site.
How to Use Internal Linking to Improve Your Website's SEO - Great content and attracting inbound links are major elements of your SEO strategy.
Topics: link, internal, links, linking, posts, seo, pages, blog, page, search, improve, website, websites.
How to Use SEO Data to Make Better Marketing Decisions - As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. So for traffic, SEO is a must.
Topics: decisions, search, traffic, volume, content, seo, organic, marketing, better, data, website, product, different.
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates] - You probably already know how integral the process of blogging is to the success of your marketing efforts. Which is why it goes without saying it's exceptionally important to learn how to effectively start and manage a blog in a way that supports your business.
Topics: write, website, stepbystep, templates, content, post, title, guide, youre, readers, blog, free, help, example, writing.
HubSpot's Guide to Building a Killer Marketing Team - We all know the age-old expression, "There is more than one way to skin a cat." Though I've never tried, I'm going to guess they're right about that. Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ.
Topics: marketing, team, need, killer, content, hubspots, guide, building, website, managing, great, seo, experience, roles.
It’s the Little Things: How To Write Microcopy - Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for the first time, I wouldn't have any worries about how to use it to my benefit.
Topics: youre, know, audience, website, brand, great, microcopy, little, way, product, things, write, text.
JouwWeb launches its international brand Webador - JouwWeb, a Dutch service to build websites and online shops, has launched its international brand. It’s called Webador and is aimed at the English and German speaking part of Europe. Ecommerce News spoke with founder Wouter Twisk about the expansion plans. JouwWeb is a popular solution from the Netherlands to… Continue reading
Topics: wouter, jouwweb, english, launches, dutch, webador, europe, website, service, launch, international, online, netherlands, brand.
KaDeWe’s online shop is live - In April it was announced that KaDeWe wanted an online shop. And now it’s there. The ecommerce website from the famous Berlin department store starts with 3,000 articles from 100 different suppliers. For now, it’s not clear if the KaDeWe online shop will only be available to customers temporarily, as… Continue reading
Topics: shop, reinvented, kadewes, store, near, website, berlin, department, rinascente, kadewe, online, live.
Love, Bonito confirms data breach affecting online customers - Fashion label Love, Bonito has publicly confirmed a December 10 data breach on its e-commerce website.
Topics: love, incident, affecting, personal, online, breach, information, affected, unfortunately, customers, confirms, data, exposed, bonito, website.
Messenger tools can help you recover millions in lost revenue - There are few better ways to bridge that gap than a thoughtful implementation of messenger tools, those chat bubbles many big brands use to offer real-time customer support.
Topics: recover, brands, millions, revenue, deploy, works, customer, tools, visitors, visitor, messenger, techcrunch, help, lost, website, service.
Moving Your Business Online: How to Get Your Offline Business Online in 8 Steps - By now, you should be familiar with (if not exhausted by) the consequences of the COVID-19 pandemic. Toilet paper problems aside, reports show a significant increase in the closure of traditional businesses. Instead of dwelling on the damage, pain, and uncertainty, consider moving your business online so you survive and […]
Topics: shopify, platform, website, help, moving, content, steps, need, online, offline, business, domain, products.
No budget in 2020? No problem with PWAs - For organizations and startups with budget restraints, progressive web apps (PWAs) are inexpensive, quicker and easier to develop than native apps. This article highlights the key features and benefits of PWAs.
Topics: problem, website, features, pwa, native, help, web, users, budget, pwas, app, mobile.
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website - SEO can sometimes feel like it stands for "Something Extremely Obscure." As marketers, we're responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
Topics: site, seo, website, optimizing, image, tips, search, text, content, critical, keyword, keywords, pages, parts, onpage.
Online Store Set Up: 12 Things You Must Do to Get Your New Store Up & Running - We know how overwhelmed entrepreneurs can feel during the setup process—this post gives you 12 things you need to do to get your online store set up right.
Topics: website, started, store, online, set, email, things, social, business, youll, google, emails.
Pomelo to absorb Central Group’s Looksi - Online fashion label Pomelo has completed a deal with Thailand’s Central Group Looksi – previously Zalora – to absorb the online platform. Pomelo will add a variety of key international brands currently on Looksi to Pomelo’s app and website, including Adidas, Aldo, Havaianas, Topshop, Guess, Levi Jeans, and Nike. “Looksi has been serving Thai fashion […]
Topics: groups, central, zalora, previously, looksi, fashion, pomelos, deal, online, website, southeast, pomelo, absorb.
Price Technologies adds product availability feature for items experiencing COVID-19 shortages - Price Technologies, the operator of the comparison shopping website Price.com and its related browser extension, is adding a feature to show product availability for a few essential items that have had supply issues caused by the COVID-19 outbreak in the U.S. Products like aspirin, acetaminophen, facial tissues, hand sanitizer, ibuprofen, rice, soap, soup, toilet paper […]
Topics: feature, shortages, price, pricecom, website, covid19, items, essential, technologies, online, experiencing, availability, techcrunch, shopping, product.
Product Descriptions: How to Write Persuasive Copy That Sells - In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales.
Topics: descriptions, pages, sells, customer, products, write, website, product, page, persuasive, copy, customers, category.
Rinascente launches online store - Italian department store Rinascente has launched its first online store. The ecommerce website is part of parent Central Group’s omnichannel strategy. Rinascente’s online shop is only aimed at Italian customers for now. For a long time, Rinascente has been skeptical of ecommerce. But now, due to the omnichannel plans of… Continue reading
Topics: central, shop, website, department, store, launches, omnichannel, rinascente, online, ecommerce, physical.
Small Business SEO: How to Implement SEO for Small Businesses - Small business SEO can take your website to a whole new level. The most important thing is that you create & implement a strategy that works.
Topics: youll, businesses, implement, image, business, seo, small, search, page, sure, content, website, google.
Step by Step Guide to Creating a Website - In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.
Topics: hubspot, youll, need, creating, pages, page, guide, site, cms, step, domain, website, youre.
The Beginner's Guide to Conversion Rate Optimization (CRO) - Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows.
Topics: rate, website, visitors, beginners, conversion, optimization, guide, number, customers, traffic, leads, blog, cro.
The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website - It’s Friday afternoon, and your team is jonesing for Happy Hour.
Topics: structured, social, html, page, guide, organizing, optimizing, beginners, content, search, website, markup, google, data.
The Psychology of an Online Shopper - Why do people buy? How do you persuade them? What images should you use? Make more sales by designing your site using the psychology of an online shopper.
Topics: products, important, shopper, theyre, customer, online, psychology, product, provide, customers, site, website, way.
The Right Way to Move from Etsy to Your Own Website - Escape the high fees of Etsy when you start your own store! Increased profits & greater flexibility are just 2 benefits. Here's how to do it the right way.
Topics: online, right, way, set, site, vendors, website, youll, shipping, woocommerce, product, products, etsy.
The Ultimate Guide to Building a Website Redesign Strategy - So... you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
Topics: pages, metrics, redesign, building, youre, traffic, website, strategy, visitors, ultimate, site, marketing, guide, page.
The Ultimate Guide to On-Page SEO in 2020 - So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals.
Topics: search, content, ultimate, page, elements, site, website, pages, guide, keyword, onpage, seo.
The Ultimate SEO Checklist for Your Ecommerce Store - Get more traffic and simplify your SEO strategy with this SEO checklist. Helpful tips you need to know about SEO for your ecommerce store.
Topics: website, voice, keyword, store, checklist, need, search, answer, ultimate, keywords, seo, ecommerce.
The Who, What, Why, & How of Digital Marketing - With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it -- meaning offline marketing isn't as effective as it used to be.
Topics: company, media, social, channels, digital, marketing, content, seo, online, website.
Top 10 Ecommerce Growth Hacking Techniques - In this article, we’ll discuss 10 actionable growth hacking techniques to help you reach the next level of success for your ecommerce business.
Topics: shoppers, techniques, product, growth, customers, hacking, reach, person, ecommerce, products, discounts, website, amazon.
Types of Blogs that Make Money in 2020 - Blogs are all about you — what you want to write about, create, and share with the world. That's probably the best part about them:the opportunities are endless.
Topics: content, blogs, fitness, money, type, post, blog, industry, readers, types, website, youre.
Ultimate List of Ecommerce Tools For 2020 - The ecommerce industry is booming.
Topics: products, shopify, list, month, ecommerce, website, ultimate, tools, selling, online, youll, tool.
Walmart Grocery is merging with Walmart’s main app and website - Walmart is looking to hook more consumers on its online grocery shopping experience by adding Walmart Grocery to its main Walmart mobile application. For years, the retailer has operated two separate apps: its flagship Walmart app (the blue one) and its separate Walmart Grocery app (the orange one). This meant shoppers had to download and […]
Topics: apps, main, separate, website, techcrunch, app, whiteside, walmart, shopping, merging, way, grocery, walmarts.
What Is Ecommerce? Everything You Need to Know - Ecommerce has been around since 1994, when Phil Brandenberger purchased the first product online – ‘Ten Summoner’s Tales” by Sting. Fast forward to 2020 and over 15 percent of sales are expected to take place online. Over 25 percent of the world’s population is set to buy products online this […]
Topics: products, website, business, stats, successful, store, ecommerce, discover, businesses, stores, online, selling, sell.
What Is a Blog, & Why Should You Create One - Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. In fact, if you're reading this, guess what? You're on a blog. (Very meta, I know.)
Topics: posts, web, create, company, blog, post, youre, rank, help, website, content.
What Is a Browser Cache? [FAQs] - So you've just finished redesigning your website. You're excited, it looks great, and you're patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective.
Topics: history, clear, data, menu, website, select, browser, click, cache, cookies, faqs.
What Is a CMS and Why Should You Care? - There are a lot of acronyms in the business world to keep straight. SEO, CRM, SERP, CTR, and CMS are just a few important ones.
Topics: site, cms, code, web, build, website, content, care, platform, management, html.
What is a 301 Redirect, and When Should You Use One? - I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address.
Topics: old, domain, website, url, content, redirects, search, redirect, using.
Why WooCommerce is the Best Patreon Alternative - What’s the best alternative to Patreon? Learn how to create your own Patreon alternative so you can keep more money, retain control, & build a better brand.
Topics: patrons, offer, patreon, support, woocommerce, membership, alternative, subscriptions, set, website, content, best.
Why You Need a Responsive Web Design and How to Do It [+ Examples] - The insights from this article came from the HubSpot Academy's Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website's performance.
Topics: website, mobile, users, device, responsive, web, websites, devices, screen, design, examples, need.
Yahoo! Hong Kong quits online commerce space - Yahoo! Hong Kong is to close its commerce operations, including Yahoo! Auctions, Yahoo! Store and Yahoo! Group Buy.
Topics: auctions, close, website, space, hong, quits, yesterday, usersthe, commerce, terminated, kong, world, online, transaction.
Your CMS Is NSFW - Marketers have a secret -- we hate our CMSes.
Topics: experience, need, website, nsfw, site, content, marketers, businesses, teams, management, cms.