Top 2024 resources on work
Best work resource in 2024.
Learn more about work to improve your e-commerce strategy.
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10 How-To Videos That Really Work (And Why)
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How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it.
Topics: videos, shows, learn, marketing, really, video, audience, howto, work, showing, viewers, different. -
10 Tips for Writing Stronger Copy That Sells
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Check out these effective writing techniques from the new book, 'Content Is King.'
Topics: writing, content, pages, stronger, reader, readers, tips, sells, page, dont, work, tools, copy, website, sure. -
10 Tips on How to Fight Burnout, According to Experts and Data
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The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout.
Topics: according, data, technique, way, focus, tip, yoga, experts, fight, sleep, meditation, tips, burnout, help, work. -
10 Top Open Source AI Platforms and Tools to Try Today
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Open source AI platforms are helping humanity move toward a futuristic world faster than most anticipated.
Topics: language, platform, today, try, content, open, machines, platforms, work, tools, human, source, free, ai. -
10+ Reasons Why Overworking is Bad for Your Health (and Your Career)
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Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out.
Topics: stress, overworking, health, work, hours, bad, career, sleep, heart, youre, reasons, mental, overwork. -
10+ Ways to Increase Your Productivity At Work & At Home
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When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity.
Topics: set, breaks, productivity, focus, day, routine, tasks, work, youre, increase, ways. -
11 Skills You Need in the AI Era [Data + Tips]
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“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever.
Topics: ai, information, tools, tips, need, skills, era, right, work, ask, thinking, critical, data. -
12 Incredible Answers to "What Is Your Greatest Weakness?" — That Aren't "Perfectionism"
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So, you've finally got your foot in the door at your dream company. You've submitted the perfect resume and made a lasting impression during the phone screen. All there's left to do now is to win over the hiring manager in the face-to-face interview.
Topics: ive, dont, answer, team, answers, incredible, perfectionism, arent, job, youve, work, weakness, weaknesses, greatest, youre. -
14 Essential Design Tips for Beginners: Transform Your Skills and Create Stunning Graphics
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From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day.
Topics: youll, create, transform, stunning, skills, work, design, graphic, designers, learn, designer, space, tips, youre, graphics, beginners, essential, learning. -
15 Hiring Trends to Watch in 2023 [Marketing Leader Data]
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This past year we've seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now's the time to rethink recruitment and hiring strategy for 2023.
Topics: companies, work, recruitment, trends, marketing, employees, watch, candidates, job, data, hiring, skills, pools, leader, talent. -
16 of the Best Facebook Ad Examples That Actually Work (And Why)
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On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.
Topics: ad, product, work, clear, facebook, users, value, examples, actually, ads, audience, video, best, relevant. -
20 Bad Habits That Are Making You Less Productive
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There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity, especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices.
Topics: break, making, bad, work, productive, phone, youre, productivity, help, day, habits, habit. -
2024 Creator Economy Predictions
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Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know.
Topics: media, work, shorts, likely, creators, predictions, companies, creator, economy, brands, content. -
26 Quotes to Inspire Your Job Search
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As a job seeker, you’ll face ups and downs. Motivational job search quotes can inspire you on the days you feel like giving up.
Topics: author, quotes, growth, search, networking, passion, inspire, work, youre, quote, opportunities, love, job. -
30+ Positive Feedback Examples Your Employees Need to Hear
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Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere.
Topics: examples, team, positive, really, thank, work, hear, hard, employees, employee, know, project, feedback, need. -
4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]
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Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.
Topics: microinfluencers, reasons, influencers, followers, engagement, brands, research, datadriven, marketers, marketing, microinfluencer, hubspot, influencer, work, instagram. -
40 Interests That Deserve a Place on Your Resume
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Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me.
Topics: interest, include, job, place, work, works, interests, skills, youre, deserve, resume, demonstrate. -
5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays
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The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations.
Topics: employees, work, endofyear, holiday, holidays, managers, winter, goals, end, week, hubspot, motivated, team, teams, ways. -
50 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
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If you’re noticing some droopy shoulders around the office or in your Zoom meeting, it’s time to plan a team outing. It’s fun and a great way for team members to bond and get to know one another outside of the work desks and joint tasks.
Topics: teams, team, game, activities, enjoy, corporate, group, remote, ideas, employees, work, activity, outing, fun, teambuilding. -
55 Office Costume Ideas for Marketing Nerds & Tech Geeks
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How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace.
Topics: costume, office, marketing, work, tech, youre, black, ideas, geeks, halloween, white, best, outfit, nerds, dress. -
6 Steps Bloggers are Taking to Prepare for AI in Search [New Data]
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Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search.
Topics: ai, content, bloggers, engines, data, work, blog, search, strategy, taking, prepare, steps, theyre, team. -
65 Examples of Corporate Business Babble — and What to Say Instead
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Business jargon has long dominated corporate conversations, complicating straightforward discussions.
Topics: corporate, exampleour, teams, work, examples, instead, examplewe, need, think, say, babble, simply, customer, talk, business. -
Breaking Up with Your Commerce Monolith: Part 3 (Starting Small with Paro)
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When it comes to composable commerce, how do you “break up” with your monolith, and where can you get started? I covered these topics in Part 1 and Part 2 of this series, in case you missed it. The TL;DR version: Switching to composable commerce doesn’t have to be hard. One popular way to approach it is by starting with a smaller brand in your portfolio, or experimenting with a new line of business that doesn’t interfere with a primary revenue stream.
One great “start small” composable commerce use case comes from Paro, an AI-powered marketplace for finance and accounting solutions. This fast-growing tech startup didn’t have time to waste with its commerce implementation. As a hands-on, sales-driven organization, Paro wanted to test a self-service line of business that empowered finance/accounting professionals and freelancers to work directly together through simple online engagements.
“We wanted to step into digital self-service for our clients, and use this experiment as a way to see if ecommerce made sense as a channel for us,” said Kody Myers, director of product at Paro, in the video linked above. “As we are able to get traction, we can scale up and get into offering more complex services online.”
Composable Commerce Guide
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To introduce these new offerings effectively, Paro wanted its business leaders to be able to manage the product catalog without having to rely on engineering. That way, the stakeholder who owns ecommerce could add products or services, change pricing, and manage the catalog over time.
The Elastic Path composable commerce architecture – including the Product Content Management functionality and API-first approach – fit with Paro’s engineering team’s methodology. The team prioritized headless systems that allowed them to think about the best front-end interactions for the customer. Plus, using composable commerce gave engineering the flexibility to experiment and use the best-of-breed technologies they wanted.
Paro successfully launched the portal in five months and leveraged Elastic Path technology partners, including Algolia for search functionality and Stripe for payment processing.
Since non-technical users can change the product catalog and make updates, Paro can launch new services or digital products quickly. This level of experimentation allows the company to gather more information from their clients on what works and what doesn’t work – without the opportunity cost and real cost of change that comes with a monolithic commerce platform.
From experimenting with a smaller brand in your portfolio to adding a new product, service, or sales channel, testing composable commerce in a controlled environment makes a ton of sense. Starting small helps you move fast and experiment with a new commerce implementation, without risking delays or jeopardizing a primary revenue stream. From there, it’s easier to see what works and doesn’t work from a technical and business perspective and make changes on the fly.
Thinking about making the switch to composable commerce? Get in touch with us to find out the best path to get started.
Topics: paro, way, doesnt, services, business, work, commerce, wanted, product, breaking, monolith, composable. -
Businesses Still Can't Nail Effective Communication [New Data]
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Whatever your niche or industry, there's no debate: Effective communication —both internal and external — is critical to your company's success. With more technology available than ever before, you’d think it would be easy to master.
Topics: companies, cant, communication, data, work, businesses, project, customers, effective, team, communicate, customer, thorough, nail. -
CV vs. Resume: What's the difference?
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CV vs. resume: Which should you use when applying for a job? If you spend enough time job searching, you'll likely see a few postings asking for curriculum vitae (CV) rather than a resume.
Topics: resumes, skills, career, applicants, job, work, resume, whats, candidates, cv, difference, vs. -
Creating a Channel Strategy: The Complete Guide
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There are many ways customers can receive your product — online, at a storefront, or delivered directly to their home. Building the right channel strategy can help you focus your efforts on the channels that align with your goals.
Topics: tasked, solutions, work, ober, marketing, channel, strategy, guide, complete, explains, thats, creating, marketers. -
Creating a Fulfilling Workplace: 5 Guaranteed Ways to Boost Job Satisfaction on Your Team
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Job satisfaction is like a warm, cozy blanket on a cold winter day. It‘s waking up and being excited to go to work. It’s the feeling of achievement and gratification after completing a task. In other words, job satisfaction is the degree of joy and fulfillment a person attains from their selected occupation.
Topics: ways, fulfilling, workplace, boost, employee, feel, help, guaranteed, creating, employees, job, satisfaction, work, company, team. -
Daily Crunch: Former Apple employee pleads guilty to stealing autonomous vehicle design details
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Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.
Topics: writes, tech, daily, avatars, pr, ingrid, pleads, design, company, stealing, crunch, work, vehicle, autonomous, going, employee, guilty, player, details, million. -
Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try
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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Topics: pieces, marketing, pricing, try, work, wanted, model, price, customers, giving, brand, fashion, demanddriven, telfar, does, latest. -
Employer Branding: What It Is and How To Build It for Your Business
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A company's reputation matters more than ever during a job seeker's search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public.
Ultimately, you spend plenty of time creating a compelling brand story surrounding your products or services, but how do you build a strong employer brand that attracts top talent? Here, we'll explore what employer branding means, examples of good employer branding, and how you can implement your employer branding strategy today.
Topics: employees, job, company, build, page, brand, culture, employer, work, business, seekers, branding. -
Everything You Need to Know About Functional Resumes
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Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? You might benefit from a functional resume.
Topics: help, experience, resumes, relevant, resume, need, work, skills, functional, youre, job, youve, know. -
Exploring the Best Resume Formats — The Complete Guide
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The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role.
Topics: job, functional, chronological, recruiters, skills, complete, resumes, work, formats, exploring, guide, best, career, experience, resume. -
How AI Will Revolutionize the Future of Business, According to HubSpot's CMO
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Artificial intelligence will change how businesses operate. At this point, that statement won't surprise you.
Topics: businesses, cmo, hubspots, ai, according, work, data, help, future, business, customer, employees, product, leaders, revolutionize. -
How Emergent Leadership Can Help Your Team Thrive
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Think of every group project you’ve been in – whether in high school, college, internship, or other.
Topics: team, help, approach, thrive, emergent, trust, leadership, leader, key, employees, group, work. -
How Far Back Should a Resume Go? Everything You Need to Know
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With an uncertain job market, having a resume that stands out, is tailored to the job, and is well-put together has never been more critical. Here, we will guide you on how far back your resume should go when revising and editing it.
Topics: gig, include, job, roles, experience, applying, need, youre, relevant, resume, far, know, work. -
How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
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86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia.
Topics: work, questions, leaders, effectively, marketing, goals, campaign, hubspot, content, team, departments, marketers, collaborate, sales, teams, according, youre. -
How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media
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Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt.
Topics: content, theyll, leaders, vp, hubspots, help, work, operators, media, creators, ai, orgs. -
How To Do Affiliate Marketing on Instagram
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Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or URL.
Topics: code, affiliate, instagram, followers, work, marketing, unique, audience, products, businesses. -
How To Stay Calm Under Pressure at Work (According to Professionals)
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The business world can feel like a place of constant pressure and complexity. We hate stress a lot (because it sucks) but, at work, it can sometimes feel like addressing and dealing with stress can get in the way of meeting deadlines and producing results.
Topics: stay, professionals, according, pressure, help, things, tasks, youre, stress, feel, work, calm. -
How To Turn TikTok Videos Into Big Sales
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More
Topics: studios, design, content, brands, tiktok, mush, turn, jacob, videos, big, brand, retailers, work, sales. -
How to Answer 'Tell Me About Yourself' Using 9 Tried-and-True Tips
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The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked.
Topics: personal, skills, help, triedandtrue, work, tips, tell, industry, hiring, using, answer, right, content. -
How to Avoid Burnout: 7 Tips + Signs to Look Out For
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We've all had days where we struggle to get out of bed and start our day or when we're pushing through fatigue to execute a crucial project.
Topics: tip, avoid, lessard, work, goals, signs, burnout, job, days, tips, going, feel, look, doesnt. -
How to Collaborate with Brands as a Content Creator [Expert Tips]
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Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.
As a content creator, I've found the most common question other creators in my circle ask is, "How do I collaborate with brands?"
And it makes sense that it's top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and more.
Topics: scott, creators, podcast, brands, collaborate, expert, payment, brand, work, content, know, tips, creator. -
How to Convert an Excel Document to a Google Sheet
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Are you tired of wrestling with Excel spreadsheets? Perhaps you're looking for a more collaborative and user-friendly experience for your team. Using Google Sheets may be the answer to your frustrations.
Topics: google, excel, sheets, converting, convert, work, data, documents, document, sheet. -
How to Copyright T-Shirt Designs
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Understanding copyrights can be confusing when you’re first starting a t-shirt business but this post makes it easy to understand the process.
Topics: ecommerce, copyright, work, youre, business, design, works, tshirt, license, domain, designs, public. -
How to Find your Dream Job in 2022
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Finding a new job is a job in itself. It takes time and effort to apply, interview, and eventually land a position — even when you’re completely qualified.
Topics: career, work, resume, search, specific, company, job, youre, remote, companies, dream. -
How to Fit AI Into Your Content Marketing Strategy [+ Its Biggest Pitfalls], According to Jasper's Head of Enterprise Marketing
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In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT.
Topics: ai, fit, enterprise, marketing, samyutha, work, pitfalls, piece, jaspers, head, content, biggest, generative, different, marketers, strategy. -
How to Give Productive Feedback, According to HubSpot Managers & Editors
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Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies.
Topics: feel, manager, team, feedback, rosseel, work, editors, hubspot, employee, productive, according, youre, employees, managers. -
How to Identify & Work With the Best Brand Influencers for Your Business
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I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.
Topics: content, influencer, best, know, identify, audience, work, business, brand, marketing, influencers. -
How to Improve Warehouse Efficiency and Reduce Costs
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If your eCommerce business uses a warehouse for storage and distribution of goods, optimizing the warehouse is essential. By implementing the right technology, design, and processes, businesses can improve the efficiency and effectiveness of their warehouse operations, resulting in cost savings, improved customer satisfaction, and increased competitiveness. The eCommerceFuel Forum has more than 300 threads […]
Topics: work, costs, items, need, member, improve, employees, reduce, members, layout, warehouse, efficiency, inventory, order. -
How to Increase AOV & Support Inventory Management with Nested Bundles
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At Elastic Path, we aim to simplify the lives of merchandisers by giving them the control to unleash their creativity and innovate without reliance on IT for custom work. We also recognize the important role merchandisers play in supporting revenue goals and digital growth for brands. Forrester shows that implementing an effective bundling strategy can help increase revenue by up to 30% and increase AOV by 20%.
That’s why we’ve built upon our bundling capabilities with bundles of bundles or “nested bundles”. In this blog, I’ll share how nested bundles work and how you can use this strategy to support your business goals.
What are nested bundles?
A nested bundle is a bundle that is contained within another bundle. A nested bundle can either be a fixed bundle where there are pre-selected groups of products for shoppers to purchase or they can be dynamic, where customers can select their desired products within the bundles.
What is a use case for these bundles?
Let’s say you are a brand selling products for babies and young children. You have a bundle for a silicone feeding set which includes a bib, plate, bowl, cutlery, and a sippy cup for a discounted price.
However, you’re having some challenges getting rid of excess inventory for your baby meal prep bundle which includes a food processor, freezer tray, and glass tupperware jars. To combat the excess inventory, you can merchandise a nested bundle where you combine the items within each bundle and give your customers the ability to select which items from each bundle they would like to purchase.
Get hands on with an Elastic Path Free Trial
Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks.
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Benefits of Nested Bundles
As mentioned in the example above, creating nested bundles is a great strategy for reducing excess inventory. Consumers are more likely to purchase groups of products that are discounted than if the item was sold at a higher price individually. This also helps to increase average order value, or AOV. Because you’re selling two bundles at the same time, you’re increasing the amount of items purchased at once, which inherently will boost your AOV.
Moreover, nested bundles are a more efficient way of bundling multiple groups of products. Instead of having to merchandise and rework a new large bundle that includes all of the items you would like to sell together, with nested bundles, you are able to save time by leveraging the work you’ve already done. Simply add the two existing bundles together.
In addition, nested bundles are also just another creative way to merchandise products. This means you’re bringing fresh, innovative strategies to market which helps to meet the needs of your customers.
If you’re interested in learning more about how Elastic Path is supporting brands like yours, check out our quarterly product update blog.
Topics: management, path, elastic, aov, products, work, nested, items, increase, free, youre, bundles, inventory, support, bundle. -
How to Make Your Marketing Work Harder for You During Challenging Times
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Stuck in a rut with your targeting strategy? We get it — it's easy to stick with what you know. But if you don't adapt and evolve, you could lose out on budget, headcount, and your goals.
Topics: channels, results, abm, targeted, lead, challenging, work, marketing, strategy, times, leads, achieve, harder, target. -
How to Supercharge Your Product Catalog without Replatforming
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There’s a longstanding belief that if you want to change your commerce product catalog, you’re probably signing up for a full-on replatform. The reason? Catalogs are often tightly intertwined with how the commerce platform works overall. In a monolith, the catalog is tightly coupled with promotions, cart, product information management (PIM) or enterprise resource planning (ERP) systems, and order management systems (OMS). Unwinding this mess is complex and error-prone.
However, supercharging your product catalog doesn’t have to involve a replatform.
Many brands struggle with rigid, inflexible product catalog management systems that make it nearly impossible to create dynamic product bundles, build shoppable landing pages, and respond quickly to market opportunities. Using EP Product Experience Manager (PXM) it’s possible to execute on unique product merchandising opportunities without custom development work or replatforming. Let’s talk about why a flexible product catalog management experience matters, and how it works.
Merchandising every moment
At the heart of many frustrating commerce interactions is a broken catalog experience. Or as my colleague Julie Mall put it, “The eCommerce catalog is dead.”
If you’ve ever tried to buy something from a “shop the look” page, only to have to search through endless size and color options, you’ve felt this pain. Just recently, I visited two separate landing pages from a brand collaboration to discover that sizes were fully sold out on one brand’s page, but available on the other. These types of catalog configuration and data integration issues shouldn’t be happening in 2023 — but they do all the time!
Even so, brands want to take advantage of all of their merchandising and distribution options. It’s the secret to responding to a moment in time for a campaign, creating a unique product bundle or collaboration, or experimenting with a new marketing or advertising channel. Rigid catalogs stand in the way of progress, and the perceived pain of replatforming is holding brands back from making any changes.
That’s why we built EP PXM to work with existing commerce systems, enabling brands to launch all kinds of creative catalog configurations without custom code. Let’s take a look at how we do this.
Get hands on with an Elastic Path Free Trial
Start building the commerce experience your unique business demands with a free Elastic Path Commerce Cloud account. Get in touch with us and we will setup a Free Trial store for you for six weeks.
Sign up for a free trial
How EP PXM works with existing commerce platforms
Unlike the traditional commerce catalog, EP PXM can output “finished products,” which can then be ingested into a traditional catalog system. This happens the same way a catalog system might add products from a PIM or ERP, only EP PXM would serve as the product data source.
That way, merchandising and brand teams can work in EP PXM to build bundles and SKUs to increase average order value, quickly move excess inventory, and help their customers assemble multiple products into a single package. From there, these teams can push these bundles through their existing commerce system to be sold like any other product.
In the past, it was very hard to do things like product bundling effectively without a lot of custom development work.
I was visiting a snowboard website recently and was struck by an obvious bundle opportunity — a snowboard requires bindings, the rider often is buying boots at the same time, and there are multiple upsell opportunities including gloves, hats, and jackets. In today’s ecommerce experiences, the best a visitor might get are recommendations such as “people also purchased,” “shop compatible gear,” or “designed to work together.” While these offer visitors flexibility, they also push the burden of packaging multiple options to the visitor — introducing friction into the purchase process and resulting in abandoned carts from someone who was a high intent buyer.
Tightly coupled catalog architectures have been a major barrier for brands to offer bundles, which leaves a missed opportunity to generate incremental revenue on the table.
With EP PXM, all of the capabilities required to build bundles are built from the ground up as decoupled, independent services to give merchandisers incredible flexibility. And all of the capabilities are delivered out of the box in our Commerce Manager application, eliminating the need for custom development work or off-platform CloudOps to manage custom code.
Another option would be to create influencer-focused landing pages that only exist for a moment in time. For example, brands often want to work with an athlete or an influencer to capitalize on a big win or a viral moment. Using EP PXM, pre-approved brand assets, and a simple development front end, they can quickly spin up a new landing page with a custom product bundle, processing transactions through their existing commerce system. In the past, many brands haven’t been able to move quickly enough to respond to these moments, due to the custom development required to launch this type of campaign.
Building the case for a gradual replatform
Some companies need to see EP PXM to believe how it empowers their merchandising and marketing teams to move faster. Seeing EP PXM in action is often enough inspiration to gradually replatform in favor of a more nimble, API-first composable commerce approach.
Like any modern, agile software development project, you can test a product catalog-focused campaign, and learn enough to drive toward a future replatform. Over time, the merchandising team can solve their business problems, without grinding progress to a halt due to an expensive and disruptive replatforming process.
Instead, a brand might choose to replatform gradually with a single market or product line, continually testing and learning from each experience. I recently wrote about how to break up with your commerce monolith, describing this “start small” pattern in more detail. I encourage you to check it out if you’re interested in transitioning to Composable Commerce without the pain of replatforming all at once.
Topics: merchandising, ep, brands, commerce, work, pxm, development, custom, catalog, supercharge, product, replatforming. -
How to Write a Respectable Resignation Letter [+Samples & Templates]
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Even though millions quit their jobs every month, we understand that telling your boss that you're leaving the company is never an easy conversation.
Topics: samples, company, professional, letter, youre, transition, templates, respectable, position, work, write, need, resignation. -
How to Write the Perfect Project Manager Resume
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Writing a perfect resume is one of the most important “projects” you’ll do as a project manager. Nail it, and you will make a great first impression and seal your role as a project manager with your preferred company.
Topics: work, skills, resume, experience, management, project, write, recruiters, manager, perfect, candidates. -
How to Write the Perfect Resume for Internships
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Securing an internship is a crucial stepping stone towards launching a successful career — and it starts with this daunting task: writing a resume.
Topics: write, hiring, experience, job, internship, work, writing, resume, intern, skills, youre, internships, perfect. -
How to be a Great Coworker: 16 Tips and Tricks from HubSpot Insiders
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If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same coworkers (give or take a vacation or two, of course). Therefore, if it isn’t already your top priority, being a great coworker definitely should be.
Topics: coworkers, great, coworker, tips, insiders, help, hubspot, work, youre, team, tricks, tip, feel, office. -
I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here's What I Got
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In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles.
Topics: response, work, heres, types, write, email, need, send, boss, youre, asked, day, chatgpt, emails, sick. -
Imposter Syndrome: 8 Ways to Deal With It Before It Hinders Your Success
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"I got lucky."
"I don't belong here."
"I'm a fraud, and it's just a matter of time before everyone finds out."
Topics: imposter, work, success, ways, impostor, youre, know, help, hard, hinders, deal, feel, feeling, syndrome. -
It's Not Just a Marketing Phrase: 3 Ways to Deliver on Being a "Purpose-Driven Brand"
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We’ve entered the era of purpose.
Topics: work, core, companies, purposedriven, authenticity, marketing, deliver, purpose, employees, customers, phrase, company, action, walk, brand, ways. -
Leadership Styles: The 11 Most Common & How to Find Your Style [Quiz]
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Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company.
Topics: style, leadership, good, quiz, team, employees, work, styles, common, goals, business, leader, leaders. -
Making the Most of Electronic Resumes (Pro Tips and Tricks)
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I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’s always nerve-wracking to make sure I’m doing everything right.
Topics: work, making, ats, pro, resumes, tricks, electronic, keywords, tips, job, skills, content, resume, experience. -
Nomagic picks up $22M for its e-commerce warehouse picking robots
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Robotics are playing a growing role in the world of e-commerce logistics and fulfillment — where they are seen not just as a way to speed up operations but to drastically reduce the costs of running them — and today a startup developing software and hardware specifically in the area of robot picking is announcing […]
Topics: nomagic, work, robotic, smaller, nowicki, tech, techcrunch, ventures, ecommerce, identify, robots, warehouse, 22m, small, picking, picks. -
Podcast 34: Productivity Insights After Six Months on the Road
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In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […]
Topics: business, podcast, think, really, youre, insights, work, going, things, months, road, im, productivity, week. -
Portfolios vs. Resumes — The Complete Guide
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In today's competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two primary vehicles: a resume or a portfolio.
Topics: experience, resume, portfolio, work, shared, resumes, job, hiring, skills, guide, portfolios, complete, professional, vs, career. -
Program Management Vs. Project Management: What You Need To Know
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Projects and programs are needed to push an organization's goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do?
Topics: project, plan, managers, work, need, management, vs, know, oversee, projects, program, manager. -
Reducing Busy Work: Tips & Tools for Marketers [+New Data]
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The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work.
Topics: tool, todo, marketers, tools, tasks, marketing, busy, tips, help, reducing, data, work, tip. -
SEO For Plumbers — How to Show Up in Google Results
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Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services.
If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business.
Topics: google, business, way, results, website, seo, youre, strategy, plumbers, content, plumbing, work. -
The 10 Best Leadership Podcasts to Make You a Better Leader
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Looking for some new leadership podcasts to check out? We've got you covered.
Topics: better, leader, great, youre, work, leaders, lead, leadership, podcast, podcasts, best, episode. -
The 15 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio
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Whether you're a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs.
Topics: impressive, work, online, portfolio, photographers, create, websites, digital, site, website, creative, creating, free, best, offers. -
The 23 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own
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A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before.
Topics: design, designer, portfolios, include, start, seen, weve, work, best, designers, example, graphic, great, portfolio, website. -
The 30 Best Business Books for Entrepreneurs in 2023
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Books can cheer us up when we’re feeling sad, motivate us to make improvements, and teach us new skills. If you’re looking to put together an entrepreneurial reading list, here are the best business books to include.More
Topics: business, entrepreneurs, success, offers, best, great, habits, good, books, looking, book, work. -
The Best LinkedIn Articles + Expert Insights
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With LinkedIn Pulse discontinued, it can be difficult to find the best articles on the platform now that they are no longer available in one place.
Topics: linkedin, best, stress, rest, important, insights, marketing, expert, articles, things, job, women, looking, work. -
The Best Ways to Get Visibility from Your CMO and Other Marketing Execs Who Can Move You Forward [Data]
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Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives.
Topics: leaders, execs, ways, leadership, content, youre, best, forward, data, marketing, team, teams, work, cmo, visibility. -
The Definition of Negative and Positive Feedback Loops in 200 Words or Less
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Negative and positive feedback loops are used to draw attention to significant product or company issues. These types of feedback loops use customer or employee complaints to create long-term product or workplace solutions.
Topics: employees, work, positive, employee, negative, loop, words, feedback, loops, definition, customer, customers. -
The Future of Partnerships: Celebrities Working For Major Brands
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Celebrity brand partnerships are evolving beyond endorsements and #sponcon.
Topics: working, partnerships, employees, equity, future, wedding, grainge, work, celebrities, brands, delta, major, nudestix, brady, strategic. -
The Great Resignation: How It's Changing Hiring for Companies and Job Prospects [+ Expert Insight]
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The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation.
Topics: prospects, expert, process, great, recruitment, positions, resignation, work, recruiting, hiring, changing, companies, job, candidates, insight. -
The Meaning of Employee Relations
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Workplace culture and strong internal relationships are undeniably critical for your company's long-term success. Focusing your efforts on employee relations, and cultivating good relationships between employers and employees can help your Human Resources department mitigate conflict, build trust between team members, and decrease turnover rates.
Topics: employee, policies, relations, company, best, relationships, feel, help, work, employees, meaning. -
The Pros and Cons of AI-Generated Content
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The race to create quality, insightful content is only becoming more difficult for marketers. It's already a challenge to secure a high-ranking article on Google — and it's even harder when your business is newer or lacks authority on the search engine.
Topics: content, aigenerated, quality, work, marketing, search, tip, ai, help, cons, pros, writers. -
The State of Consumer Trends in 2023 [New Data]
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From the rise of AI to the growing popularity of shopping on social media, heightened data privacy concerns, and consumers tightening budgets due to recession fears, times are changing fast.
Topics: social, state, consumer, trends, work, ai, consumers, data, media, gen, search, say. -
The Ultimate Guide to Freelancing
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Independence, flexibility, and unlimited financial potential — these are all inviting parts of a freelancing lifestyle.
Topics: clients, freelancing, business, ultimate, youre, freelance, freelancers, guide, need, dont, help, work. -
The Ultimate Guide to Hiring a PR Agency in 2023
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Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?
Topics: reputation, agency, brand, marketing, hiring, work, pr, public, businesses, ultimate, media, relations, guide. -
The Ultimate Guide to Working From Home (+ Remote Work Tips)
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Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle.
Topics: ultimate, guide, office, youre, work, help, youll, workers, tips, working, remote, day, remotely. -
The Ultimate Guide to the Best Productivity Apps, Tools, and Software
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To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated.
Topics: tools, free, best, ultimate, apps, work, guide, productivity, app, teams, users, need, youre, software, notes. -
The Ultimate List of Marketing Quotes for Digital Inspiration
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“Success is making those who believed in you look brilliant.”
This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah.
Topics: quotes, content, ultimate, digital, hubspot, business, cofounder, marketing, inspiration, work, list, team, ceo, help. -
The ‘March Madness' Effect on Company Culture — Win or Bust?
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Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends.
Topics: culture, mens, win, hubspot, company, bust, good, video, work, effect, womens, bracket, madness, tournament. -
This Former Stay-at-Home Mom Started a 'Zero Experience' Side Hustle That's Earned Over $500,000 — and She Doesn't Work More Than 1 Hour a Day
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Gina Van De Voorde didn't have a background in ecommerce or graphic design — but that didn't stop her from going all-in on her new venture.
Topics: designs, printondemand, stayathome, niche, voorde, moms, work, 500k, day, van, really, lot, sales, hustle, kind. -
Unpluq locks your phone distractions so you can get shiz done
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You have your work in front of you, a cup of coffee on your desk, some gentle tunes without words playing on the stereo and you’re ready to do some work. Your phone buzzes, and 90 minutes later you look up filled with self-loathing and regret. Your coffee is cold, the cursor on your Word […]
Topics: means, lock, yellow, shiz, worth, work, tile, started, distractions, unlock, techcrunch, unpluq, phone, locks. -
What HubSpot's Highest Performing Blog Posts Have in Common & Why These Elements Work
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Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022.
Topics: hubspots, featured, post, blog, readers, article, table, common, performing, posts, work, topperforming, highest, reader, elements. -
What Is Patreon And How Does It Work?
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Patreon is one of the most popular membership platforms in the world right now. It’s made quite a few waves over the past few years, and is currently used by content creators all over the globe. If you are a…
Continue reading What Is Patreon And How Does It Work?
Topics: patrons, patreon, content, tiers, different, offer, membership, platform, creators, does, work, easily. -
What Is the 80/20 Rule? How the Pareto Principle Will Supercharge Your Productivity
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If you're sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto Principle, otherwise known as the 80/20 Rule.
Topics: youre, work, rule, pareto, principle, supercharge, tasks, help, productivity, list. -
What is Shopify and How Does Shopify Work? (2024)
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If you ever find yourself asking, “What is Shopify?” You're in the right place. It's possible you heard about Shopify after discussing the potential for building an online business. Maybe you looked at a few YouTube videos to understand what…
Continue reading What is Shopify and How Does Shopify Work? (2024)
Topics: card, product, theme, need, shopify, plan, products, credit, store, online, does, work. -
What is a Side Hustle? (Plus Ideas to Start Your Own) (2023)
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What is a side hustle, and why is it such a popular concept these days? The concept of earning a little extra money on the “side” of your primary job or 9-to-5 career is nothing new. For as long as…
Continue reading What is a Side Hustle? (Plus Ideas to Start Your Own) (2023)
Topics: earning, start, hustle, help, need, plus, business, money, youre, income, youll, ideas, work. -
What to Look for When Hiring Creators, According to HubSpot Experts
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The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?
Topics: working, look, experts, audience, hubspot, work, according, creator, huang, hiring, looking, creators, content. -
Where the Magic Happens: Step Into the Wonderfully Chaotic Workspaces of Entrepreneurs
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We often see the polished storefronts and spaces of entrepreneurs. But what happens behind the scenes? Three NYC-based entrepreneurs let us peek at the workspaces where the real work happens.More
Topics: taste, workspaces, happens, thats, wonderfully, whats, step, wine, cream, entrepreneurs, work, chaotic, called, ice, im, magic, working. -
Why "Free" Shipping Isn't Really Free (And Why It's Getting More Expensive)
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As Amazon and Walmart raise prices for shipping, we need to reconsider our expectations of ecommerce delivery.
Topics: consumers, products, work, expensive, expectations, need, shipping, system, rising, cost, free, delivery, amazon. -
Why Integrated Productivity Tools Matter for the Future of Work, According to HubSpot's CMO [+ Announcing an Exciting Partnership]
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As marketers, we know first-hand the importance of using effective software.
Topics: better, partnership, team, cmo, help, businesses, hubspot, project, clickup, management, integrated, matter, work, productivity, customers, future, exciting, tools, hubspots. -
Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]
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While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic.
Topics: prevent, quiet, setting, leaders, leadership, think, work, happens, marketing, employees, say, managers, quitting, data. -
Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights]
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You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling.
Topics: expert, sales, content, selling, digital, work, insights, isnt, audience, course, podcast, product, customers, fix. -
Workforce Trends You Need To Know About in 2022 [New Data]
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The past two years have brought on changes in the workforce, especially when it comes to how people do their jobs and where they do their jobs.
Topics: workforce, data, need, work, feel, recession, hybrid, having, trends, state, employees, businesses, know.