Top 2024 resources on yeah
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100 T-Shirts: A Different Way to Validate Your Business Idea
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One of the most common ways to validate a product idea is to try selling it online, through Kickstarter or a coming soon page, even without a finished product. Instead of starting online, what if you ordered a small batch of products and just took to the streets? That's what today's episode of Shopify Masters is about.More
Topics: validate, really, business, thats, different, actually, instagram, kind, idea, right, way, lot, yeah, think, going, tshirts. -
A Lesson in Project Management for Entrepreneurs
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Despite solving a common problem, having massive media coverage, and being apart of the Oscars VIP gift bags, JP credits project management as the key to Phone Loops’ success. In today's episode of Shopify Masters, you’ll hear from JP and COO of Phone Loops, Alex Gingras on the project management workflow helped them reach millions in sales. More
Topics: great, project, kind, things, think, phone, sure, management, yeah, thats, lesson, right, podcasts, entrepreneurs. -
A Proven Process for Outsourcing Content as Part of Your SEO Strategy
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Pay upfront to create valuable content and reap organic, recurring traffic as your reward for a long time to come.
That's the aim of SEO-driven content marketing.
But where do you start, what should you be paying, and how do you make it work for your ecommerce business?
In this episode of Shopify Masters, we do a deep dive into the methods used by an entrepreneur who hires a team of freelancers to create content that brings customers to his store through search engines.
Sebastian Bryers is the founder of Ora Organic: plant-based, sustainably sourced, cruelty-free supplements formulated by a Nutrition Council and flavored by an in-house chef.
This is his process.More
Topics: kind, thats, customer, strategy, lot, seo, questions, proven, yeah, youre, content, really, process, think, outsourcing. -
A Quiz-Powered Approach to Email Marketing
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In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list. Bethany McDaniel is the founder of Primally Pure: an all-natural, 100% non-toxic skincare line offering safe and effective products.More
Topics: quizpowered, products, try, thats, approach, email, think, really, marketing, product, kind, website, yeah, deodorant. -
Accounting for Amazon Sellers
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On today’s episode we want to help you save a ton of money if you’re an Amazon seller. If you’re currently a seller on the platform, that lump sum deposit from Amazon sends you contains all of your revenue, your fees, and doesn’t tell you much else. So how do we make sense of it? [...]
Topics: yeah, tax, know, youre, think, sales, kind, sellers, right, understanding, amazon, really, accounting. -
Building Hype for New Product Releases Through Facebook Live
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In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource product names and perform product releases live.More
Topics: product, facebook, thats, gonna, releases, really, think, things, hype, live, lot, youre, doing, yeah, building. -
Crafting a Stronger Marketing Message by Focusing on Fewer Features
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There are probably a dozen different ways you could position your product, but the reality is you can't give all your features equal attention or you'll overwhelm new customers.
Instead, your main marketing message should focus on one or two key features that get customers to see themselves using your products.
But how do you determine which features get the spotlight and which ones you save for your product page? That's the topic on this episode of Shopify Masters.More
Topics: dont, marketing, product, thats, features, message, lot, really, right, crafting, focusing, think, kind, yeah, fewer, products, stronger. -
Curb Your Enthusiasm: One Entrepreneur's Take on the Value of Pessimism
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When Gamal Codner grew out his beard, he noticed how there were no grooming products designed for men of color, so he launched Fresh Heritage to address this need. In this episode of Shopify Masters, Gamal Codner shares how he validated his business idea, scaled his business, and the importance of mentorship. More
Topics: entrepreneurs, think, youre, curb, know, yeah, enthusiasm, value, problem, dont, really, way, thats, product, pessimism. -
Customer Onboarding: The Key to Repeat Customers
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Marketing shouldn't stop when a customer makes a purchase—not when you can onboard them afterwards to help them realize the full value of your products. In this episode of Shopify Masters, you’ll learn from the founder of Supply who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase.More
Topics: actually, onboarding, repeat, thats, yeah, key, business, customers, think, customer, product, products, really, kind. -
Fame Didn't Do Any Favors For This NFL Player Turned Entrepreneur
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With more and more celebrities and athletes launching successful businesses, it might seem like being famous gives you a big headstart. But that doesn't get you out of all the things that can make succeeding in business hard. In today's episode of Shopify Masters, you’ll hear about the humbling moment when a former NFL player realized that simply pushing his product wasn't going to be enough, and how he built his ecommerce business from scratch to do $3 million in sales.More
Topics: fame, entrepreneur, product, actually, didnt, nfl, podcasts, going, thats, yeah, bottle, player, youre, really, think, favors, turned, day. -
FinalStraw's Journey of Building a Cause Driven Business
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Emma Cohen’s time in Thailand exposed her to the effects that plastic waste had on the ocean and beaches. Emma decided to dedicate her life to eliminating single-use plastics and founded FinalStraw. In this episode of Shopify Masters, Emma Cohen shares how she built a cause-focused business that's financially successful.More
Topics: going, say, straw, journey, driven, thats, product, kind, cause, yeah, finalstraws, way, really, business, things, building. -
Focus Is the Key for New Entrepreneurs in More Ways Than One
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Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management. In this episode of Shopify Masters, we talk about how to apply it to your product, your marketing, and more with a founder who built a million dollar jean company.More
Topics: entrepreneurship, really, think, yeah, key, entrepreneurs, jeans, youre, product, focus, early, kind, ways, going, know. -
From 7 Figures to 8 Figures: How Your Problems Change as You Scale
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When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problems change with every new level of growth you achieve. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who recently grew their business from 7 figures to 8 figures about the new problems they encountered, from hiring the right people to fixing a potentially toxic company culture.More
Topics: problems, change, guys, figures, think, youre, really, know, started, things, scale, good, yeah, podcasts, kind. -
From Diaper Money to Debt-Free: How This Designer Created His Own Passive Income
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Passive income is a recurring source of money that requires little maintenance on your part, just up-front work to create a system to generate it.
In this episode of Shopify Masters, you’ll learn from a designer who pivoted from a freelance business to generate his own passive income through digital products.
What started as a side business to offset the unexpected expenses of being a new parent, eventually grew into a means of paying off his debt while working a lot less.
Dustin Lee is the founder of RetroSupply: a store that sells digital assets for graphic designers and illustrators inspired by history.More
Topics: product, money, income, say, created, thats, debtfree, im, passive, think, going, designer, lot, yeah, diaper, really, products. -
From Viral Idea to Product in 60 Days
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In 2017 Justin Clark and his friends decided to make rompers for the male audience and launched the company Romperjack. In this episode of Shopify Masters, you'll hear from Justin Clark of Romperjack on how he validate product-market fit, work with manufacturers, and move from a viral brand to an everyday brand. More
Topics: youre, idea, lot, really, actually, think, viral, thats, going, kind, days, yeah, product. -
Getting 20x ROAS with Facebook Retargeting Ads
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Reza Khadjavi is the Founder of Shoelace, which specializes in retargeting, especially for Shopify stores. We cover a lot of ground in terms of what kind of return on add spend you can expect to see with retargeting, desktop versus mobile, and if you should be layering all sorts of additional demographic attributes on top [...]
Topics: roas, think, know, ad, yeah, spend, youre, lot, 20x, retargeting, getting, say, really, facebook, ads. -
Hiring Top-Notch Marketing Talent Out of College
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Jake Cook is a professor, founder of Tadpull and a fellow Bozeman resident. Today we get together over a glass of bourbon to talk about how Jake finds top talent right from his classroom. Jake also weighs in on how much he’s seen students change in the days post-iPhone. He shares insight into what to [...]
Topics: lot, thats, hiring, im, kind, think, things, know, college, marketing, talent, youre, yeah, really, topnotch. -
How Legacybox Turned Old VHS Tapes Into $20 Million a Year
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Memories are priceless. Unless you create a service to help people immortalize them, like our guest on today's episode of Shopify Masters.More
Topics: really, guys, things, youre, old, million, tapes, thats, think, legacybox, lot, turned, yeah, mean, vhs, good. -
How This Company Grew 200% Year over Year by Selling Product Bundles
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Selling product bundles is a clever way to increase your average order value. But there's an art to bundling to actually improve your conversion rates too.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in bundles.More
Topics: grew, really, selling, youre, going, product, products, think, thats, bundles, lot, yeah, actually, company. -
How This Company Stays Profitable While Giving Away Cars
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Giveaways are a common marketing tactic in ecommerce, often taking the form of a free product or a gift card. But some go even bigger with their prizes. In this episode of Shopify Masters, you'll learn from Justin Burnash, founder of Prime Driven, about how they give away entire cars—you read that right—while still making a profit.More
Topics: profitable, car, business, giving, going, customers, lot, kind, thats, company, cars, youre, podcasts, yeah, away, stays. -
How a Domain Created Credibility
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Shopping for some pricy speakers got Andrew Lissimore looking into buying them directly from the manufacturer. After scoring a pricing sheet, Andrew realized there's a healthy margin and an opportunity to sell online. When his first sale came in a few weeks later, Andrew knew he was onto something. In this episode of Shopify Masters, you'll learn how Andrew Lissimore got the domain for Headphones.com, how he scored a feature on CNET, and what him to pivot into headphones from speakers. More
Topics: really, lot, products, way, product, think, kind, credibility, podcasts, business, thats, yeah, domain, created. -
How to Automate Your Business As Fast As Possible
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Remi Silva and Alondra Carbajal were inspired by a trip to Japan to start their own stickers company, Blank Tag Co. and within two years it has grown to a six-figure business. In this episode of Shopify Masters, you'll hear from Remi Silva of Blank Tag Co. on how he as automated and grew the business. More
Topics: possible, business, thats, yeah, actually, automate, youre, think, really, stickers, im, ads, fast. -
How to Build an Audience from Scratch
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Michael Jackness is probably an eCommerce name you’re familiar with. If you don’t know him from our private community or from being a past guest on the podcast here, you probably listen to him over at his podcast EcomCrew. Or maybe you’ve heard him speak at a conference or have had the chance to take [...]
Topics: yeah, build, think, kind, scratch, thing, really, email, doing, know, lot, audience, thats. -
How to Create Your Own Viral Moments
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By wearing an eye-catching t-shirt to an NBA playoffs game and getting featured in a TSN documentary, Yanel Dhailieh created Peace Collective, a multi-million lifestyle brand. In this episode of Shopify Masters, you'll hear from Yanal Dhailieh of Peace Collective on how to build a community and grow from viral moments.More
Topics: moment, toronto, kind, viral, youre, lot, yeah, moments, think, create, really, brand, doing. -
How to Sell Guitars by Running Them Over with a Prius
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In this episode of Shopify Masters, you'll hear from Adam Klosowiak, the founder of KLOS Guitars: cool, durable, comfortable, portable carbon fiber guitars and ukuleles. Find out how his company used outlandish durability test videos to get millions of views on Facebook, from golfing with guitars to dropping cinder blocks on them.More
Topics: guitars, prius, different, yeah, really, going, sell, guitar, thats, customers, running, think, product. -
Lessons in Scaling: From Go-to-Market to Growing a 20-Person Team
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In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else. Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots and accessories.More
Topics: gotomarket, yeah, 20person, lessons, team, kind, pretty, little, really, product, maybe, think, know, lot, scaling, growing. -
Our Biggest Investing Mistakes
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Normally I turn to Steve Chou and Bill D’Alessandro for advice on what to do in business. Not today. Instead, we’re chatting about the biggest mistakes we’ve made investing in the markets and real estate. You’ll learn: The investing event that scarred Steve and has affected his stock investing ever since Thoughts on if renting [...]
Topics: lot, gonna, know, think, investing, kind, money, biggest, mean, mistakes, youre, yeah, im. -
Pin Your Way to Profit With Pinterest
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With nearly 370 million monthly active users today, Pinterest holds massive potential for helping companies build their audience base and get them the online clicks and traffic they need to grow their business.
But as a store owner already juggling so many other aspects of your business and surely other social media platforms, how much time do you have to dedicate to learning about Pinterest and implementing a strategy for it?
That's what our guest on this episode of Start Yours will help you with.
Kate Ahl is a Pinterest expert and has been helping businesses grow their business using Pinterest. Together, we dive into everything from getting started with Pinterest and optimizing your Pin images to understanding how Pinners think and behave.
Whether you're new to Pinterest or need a refresher on your Pinterest strategy, you're going to want to tune into this one.
If you like what you hear, we hope you'll consider subscribing.
Short on time? Here's a five-point TL;DR summary:
Unlike Facebook and Instagram, which are more like social media platforms, Pinterest is more of a search and discovery engine, much like YouTube and Google.
Pinterest images are vertical and their optimal ratio is 2:3. Anything longer and the Pinterest algorithm may decide not to show it.
Text on Pin images should be short (four to five words), clickbaity but true, punchy, and show product benefits.
You’re not gonna get your images right on the first try. You’re gonna have to keep testing them.
With Pinterest SEO, think about the search terms Pinners will use to look for something that they'll potentially need in the future.
You don't have to post too many times a day. But at least have some of your products and content going on to Pinterest daily.
The percentage of females on Pinterest used to be as high as 80 percent. But as Pinterest expands internationally, the usage among men is slowly increasing.
Topics: pins, lot, pinterest, profit, pin, dont, yeah, really, images, gonna, youre, way. -
Radical Financial Honesty: Sharing the P&L with Your Team
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Today we’ve got Lee Cook and Jake Cook on the show, the cofounders of Tadpull, as well as one of their leadership team members, Hannah Jerome, talking about how they operate an open company, specifically how they share all of their financials with their team members, which is a pretty radical thing to do. You’ll learn: [...]
Topics: youre, honesty, think, gonna, radical, pl, team, financial, know, lot, say, sharing, yeah, thats, really. -
Rapid Prototyping: Using 3D Printing to Shorten Your Product Development Time
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Trial and error is an unavoidable part of the product development process. But 3D printing technology has given entrepreneurs a faster way to iterate and improve upon their product ideas. In this episode of Shopify Masters, you’ll learn from an entrepreneur who 3D printed prototypes of his products before approaching manufacturers, an approach that greatly sped up testing and iterating times with his manufacturer.More
Topics: prototyping, going, shorten, printing, development, knives, product, using, 3d, right, kind, knife, think, youre, kickstarter, really, yeah, rapid. -
Saving Time and Money by 3D Printing Your First Prototype
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In this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his prototypes before approaching manufacturers.More
Topics: clear, products, youre, saving, lot, think, ice, product, prototype, 3d, printing, money, really, yeah, thats. -
Selling Digital Products in the B2B Space
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You can run an eCommerce store without any inventory, without a warehouse, without having to deal with returns, and with all the benefits that comes with eCommerce. Just ask Niall O’Malley who runs eTrainToday, where he sells online safety training courses. You’ll learn: Tricks for marketing a subscription based product How Niall went from banking [...]
Topics: selling, digital, products, course, youre, kind, lot, training, business, know, b2b, yeah, really, space, pretty. -
Survival Mode: Launching a Side-Hustle During A Life and World Crisis
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Life can sometimes feel like it's dictated by Murphy's Law.
It was problem after problem for Laura and Albert when the coronavirus pandemic hit. In addition to both of them being left jobless, Laura also suffered a horrific accident in which she broke her neck and back.
Faced with such adversities, for most people, it'd be easy to just throw in the towel. But that's not Albert and Laura. Instead of letting these traumatic experiences knock them down, they stayed resilient and (in their own words) "turned that negative into a positive."
Today, aside from having to take care of three kids, which is already a fulltime job in itself, and 11 animals, the entrepreneurial couple is also running two online stores they've launched during these trying times.
Here's their inspiring story about how they failed to let desperation and helplessness take over and worked together to start their online businesses.
Short on time? Here's a five-point TL;DR summary:
The experience of doing something you enjoy and are passionate about is healing in itself.
The transparency on their About page played a role in the success of their store because it humanizes them and adds personality and authenticity to the brand.
Their aim isn't to just sell products that are cool and funny, but also for their customers to have a good purchasing experience.
When you have an angry customer, that's an opportunity to earn them as a customer.
According to Laura, the couple's business partnership works so well because they like to be together and do stuff together, which is key to doing business together.
Topics: good, world, life, funny, yeah, sidehustle, crisis, launching, thats, products, really, mode, know, im, dont, think, survival. -
Talking Amazon with Scott Voelker
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Scott Voelker from The Amazing Seller is our guest today, where we talk about all things Amazon, including where he thinks there’s opportunity left on Amazon. We also talk about some of the financing options Amazon sellers have if they’re growing really quickly and need to get some additional liquidity and cash flow. That and [...]
Topics: im, right, gonna, talking, think, really, voelker, yeah, youre, thats, know, scott, amazon. -
The Benefits of Bundling: How This Business Does 7-Figures a Month Selling Product Kits
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There are many reasons to focus on increasing your average order value—you spend less on shipping, move inventory faster, and, of course, make more with every transaction.
Offering your products as bundles is a clever way for ecommerce businesses to start seeing these larger checkouts, especially if you have a sizeable catalogue of relatively inexpensive products.
In this episode of Shopify Masters, you’ll learn from entrepreneurs who created "kits" from their existing products to build a business that now does 7 figures a month.
Krist Agakhanyan and Vahe Haroutounian run Stealth Angel Survival: the premier site to find essential outdoors, camping, hiking, adventure and survival equipment.More
Topics: benefits, really, yeah, does, guys, kind, business, thats, lot, little, month, bundling, things, selling, different, product, 7figures, kits. -
The Case for Partnering with Influencers While They're Still Small
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Liza and Lana Mushamel started Twinkled T to sell a range of unique nail products designed to bring the nail salon directly to your home. In today's episode of Shopify Masters, you’ll learn how these two sisters work with micro influencers to boost their brand.More
Topics: know, nail, dont, yeah, really, customers, partnering, instagram, theyre, small, influencers, think, thats, case, products. -
The Case for Selling Your Products Before You Launch on Kickstarter
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A Kickstarter campaign can help you turn your business idea into a reality, but you still need to sell the concept in order to win over backers.
In this episode of Shopify Masters, you’ll learn from two entrepreneurs who started selling a barebones version of their product before launching and how it prepared them for their Kickstarter campaign.
Toby Maurice and Frank Bouchard are the creators of Wipebook: zero waste office gear for those of us that have to write stuff down.More
Topics: selling, products, launch, product, kind, think, lot, actually, really, right, case, going, yeah, know, kickstarter. -
The Secret to Partnering With A-List Celebrities Like Drake
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Big-name celebrities may seem out of reach for the vast majority of brands. However, there are certain types of partnerships that celebrities are more open to—if you have the tools to negotiate them. That's what we'll be exploring on today's episode of Shopify Masters.More
Topics: basically, drake, jerseys, celebrities, secret, instagram, thats, kind, jersey, yeah, know, alist, partnering, okay, youre. -
The Signs of a Highly Giftable Product (And How This Trio Doubled Down)
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Three Nashville-proud friends had the idea to start Batch, a gift company curating items made by artisans from their beloved city. In this episode of Shopify Masters, you'll hear from Sam Davidson of Batch on how they validated the concept, work with local makers, and switched their business focus. More
Topics: yeah, highly, going, youre, need, say, really, kind, think, trio, thats, signs, product, giftable, lot, doubled. -
Thinking Outside of Your Industry for Unique Product Ideas
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In this episode of Shopify Masters, you’ll learn from an entrepreneur who found new product inspiration outside of the specialty coffee industry, which he'd been in for six years—to produce a chocolate bar instead.More
Topics: ideas, yeah, coffee, try, dont, outside, shop, industry, thinking, really, product, say, unique, thats, doing. -
Thinking Outside the Box: Tripling Revenue on a 30-Year-Old Mattress Company
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When a popular trend is dominating your category, it might seem like your only choice is to follow suit. But you can also double down on what makes you different and serve a smaller segment of your market better than the competition. In this episode of Shopify Masters, you’ll hear from Mike Schaefer and Louis Hess who bought a company that was founded in the 1980s and tripled its revenue while going against the mattress-in-a-box trend.More
Topics: yeah, think, lot, dont, really, mattress, things, company, organic, revenue, know, thats, kind, tripling, 30yearold. -
This Leather Maker's Journey From Basement to Seven Figures
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Ryan Popoff took on leatherwork as a creative outlet. Initially making a minimalistic wallet for himself, Ryan's wife Jill, encouraged him to sell what he made online. Ryan then launched Popov Leather and grew the business from a basement rental to earn seven figures annually while supporting 12 full-time employees.More
Topics: seven, leather, think, product, makers, youre, yeah, really, customer, going, things, figures, basement, kind, journey, thats. -
Using Customer Profiles as a Filter for Making Better Business Decisions
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From the moment you choose to start a business, there are countless decisions to be made. Making the right ones often comes down to using your most valuable filter as an entrepreneur: your understanding of your customers.
In this episode of Shopify Masters, you’ll learn from an entrepreneur who used customer profiles to make every decision that helped her find and tap into a new market within an established industry.
Gloria Hwang is the founder of Thousand. Thousand is on a mission to rebrand the bike helmet, to help save lives, and reconnect people to their cities, by making a bike helmet you actually want to wear.
More
Topics: profiles, kind, really, yeah, better, making, youre, decisions, using, customer, think, say, filter, product, going, lot, business, helmet. -
What Happens When a Former Tesla Employee Decides to Solve Bad Hangovers?
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In this episode of Shopify Masters, you’ll learn how a former Tesla employee discovered a business idea during a trip to South Korea, quickly launched a simple landing page, and then went back to design a real brand after validating demand.
Sisun is the founder of Morning Recovery: a science-backed, breakthrough hangover drink that helps counter the negative effects of alcohol.More
Topics: tesla, things, hangovers, product, actually, yeah, kind, decides, thing, thats, really, employee, think, solve, sort, happens, bad. -
Why (And How) You Should Test Before You Invest in a T-Shirt Design
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While it's easier than ever today to launch your own t-shirt business, the reality is that some designs will be a hit and others will be a miss.
Relying on your gut alone can result in time and money spent on designs that no one is willing to pay for.
That's why you need a feedback loop that helps you ditch unpopular design ideas as soon as you identify them, and double down where there's real demand.
In this episode of Shopify Masters, you’ll hear the lessons learned by an entrepreneur who built a 6-figure print-on-demand apparel business.
Ryan McCarthy is the founder of Sugoi Shirts: a store that designs & sells streetwear inspired by Japanese pop culture and anime.More
Topics: youre, dont, yeah, really, invest, tshirt, im, kind, different, design, think, thats, test, sort. -
Why Low-Budget Videos Beat TV-Quality Ads on Facebook
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In this episode of Shopify Masters, you’ll learn from an entrepreneur who ran a "bad ad" on Facebook that made him $2 million in his first year of business.More
Topics: beat, actually, theres, thats, tvquality, think, cat, ads, lowbudget, facebook, product, videos, litter, really, yeah, box. -
Why This Founder Took Two Years to Launch
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Mel Wells was inspired by her roommate's desire for a 1920s styled swimsuit to start Beefcake Swimwear. Mel took two years to find sustainable fabrics and an ethical American manufacturer before launching. In this episode of Shopify Masters, you'll hear from Mel on why it's important to grow at your own pace. More
Topics: founder, right, youre, really, thats, going, launch, think, doing, yeah, business, im, took.