Top 2021 resources on youll

Best youll resource in 2021.
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• 10 Email Preview Tools For Different Inboxes - You know the expression, "What you see is what you get"? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers.
  Topics: tools, testing, preview, software, marketing, emails, inboxes, tool, test, different, email, youll, free.
• 10 Tools to Help Your eCommerce Business Get off the Ground - A round up of some of the best budget-friendly tools to help get your business going.
  Topics: email, help, orig, domain, ground, lifetime, tool, tools, subscription, youll, business, ecommerce, website.
• 11 Sample Business Plans to Help You Write Your Own - Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. Otherwise, they’ll get crushed.
  Topics: business, template, plans, youll, write, sample, include, youre, plan, help, market.
• 11 Tips for Virtually Pitching Marketing Campaigns - It's no secret that agencies are accustomed to wooing clients during in-person pitches.
  Topics: youre, virtual, youll, campaigns, meeting, pitching, team, virtually, inperson, pitch, screen, marketing, presentation, video, tips.
• 13 Great Landing Page Examples You'll Want to Copy in 2020 - While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer.Quick tip: Want an easy way to add a form to your landing page? HubSpot’s free form builder tool can help you fill your CRM with leads from your website. Let’s talk through an example of when a landing page can be especially effective. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they've received, they might be more likely to respond to or purchase a product from a company rep who calls them. In another scenario, a publishing company that targets an audience of chief executives might create a landing page that invites audiences to sign up for a webinar hosted by an executive at a major company. After giving their email address on the signup form presented on the landing page, the leads get an email with the webinar dates and log in information, as well as instructions on how to sign up for the publication's newsletter or subscription. If the user is pleased by the webinar, they might sign up for the newsletter or a subscription to keep up with similar publication content. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing. Even after launching your landing page, you'll want to pay attention to conversion rates to see how well it's doing. To determine your conversion rate, simply divide the number of conversions a webpage generates by the number of people who visited that page. If your conversion rate isn't close to the average just yet, don't worry. Nailing those percentages can be a bit challenging at first, especially is you have a lot of regular page visitors. Luckily, there are a number of simple conversion rate optimization strategies that can help you boost your current rate quickly. Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like.
  Topics: design, youll, information, conversion, webinar, simple, pages, examples, page, form, product, landing, great, copy.
• 13 Tips on How To Nail a Presentation To the Board of Directors - In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-racking it was to present in a room of peers and authority figures.
  Topics: nail, board, presentation, audience, dont, youre, youll, tips, timeline, data, focus, directors, information.
• 16 Digital Marketing Ebooks You Can Download Today - About 60% of marketers believe that content marketing is important to their overall marketing strategies. When you think about your marketing strategies, what are the tools you're using to deepen your understanding of the current landscape of digital marketing?
  Topics: digital, strategy, media, youll, today, influencer, ebooks, learn, content, marketing, guide, download, ebook.
• 19 Impressive Product Demo Videos You'll Want to Copy - In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit. A recent HubSpot study revealed 54% of consumers want to see more video content from brands and businesses they support.
  Topics: impressive, copy, know, product, marketing, video, platform, demo, viewers, using, viewer, youll, videos.
• 20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year - When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
  Topics: videos, playlist, live, youll, youtubes, ads, features, mobile, video, watch, know, tricks, hacks, youtube, add.
• 2020 Guide to Holiday Planning - A successful holiday strategy is the key to competing during the busiest time of year. Add in this year’s surge…
  Topics: holiday, customer, youll, shopping, planning, guide, strategy, season, ultimate, need.
• 21 Ways To Build Your Social Media Presence, Like HubSpot Marketers -  I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have.
  Topics: build, brand, ways, audience, brands, hubspot, youll, social, media, audiences, presence, marketers, community, content.
• 3 Fundamentals for Thriving Online as a High-Risk Business - Every veteran high-risk business operating online shares three fundamentals in common that have helped pave their road to success.
  Topics: thriving, chargeback, fundamentals, help, merchant, service, business, customer, online, highrisk, youll, customers, need.
• 4 Full-Funnel Marketing Tips to Drive Purchases on Facebook - Do you know how to engage customers throughout their buying journey? Mastering these four steps can lead to a more efficient, effective marketing campaign.
  Topics: facebook, drive, marketing, using, experts, products, able, creating, fullfunnel, ads, purchases, youll, tips, ad.
• 5 Steps to Create an Outstanding Marketing Plan [Free Templates] - Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. Think of it as a high-level plan that guides the direction of your team's campaigns, goals, and growth.
  Topics: budget, outstanding, free, create, media, youll, tactics, plan, templates, steps, social, template, marketing, help, goals.
• 6 Reasons You Really Need to Write A Business Plan - Starting a business can be a daunting task, especially if you’re starting from square one.
  Topics: youll, idea, plan, reasons, business, easier, youve, write, understand, market, need, really, needs.
• 61 Best Free Online Courses For Whatever You Want to Learn - Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”
  Topics: hubspot, youll, academylength, best, free, marketing, social, strategy, learn, course, business, sales, online, courses.
• 7 Effective Ways to Promote an Event on Facebook -  An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.
  Topics: page, effective, youll, youre, post, share, promote, events, business, event, ways, facebook.
• Amazon’s big redesign on iOS to reach all US users by month-end - The Amazon app is getting a makeover. You may have already spotted the refreshed version of the Amazon shopping app with its new color scheme and revamped navigation if you’re an iPhone user. The changes began rolling out earlier this summer to iOS users in the U.S. and are on track to reach 100% of […]
  Topics: reach, redesign, monthend, big, amazon, iphone, easier, ios, users, bar, features, navigation, app, youll, amazons, techcrunch, shopping.
• Build an Ecommerce Store on Shopify with Help From This Bootcamp - Ecommerce is booming. Cut your slice of the pie today.
  Topics: learn, youll, bootcamp, shopify, right, start, things, products, build, selling, help, store, ecommerce.
• Building an Ecommerce Website: 8 Technical Aspects You Need to Know - Deploying e-commerce software can be easy or difficult depending on your needs. But these days, it's also critical to most retailers' success, so it pays to be careful. Follow these technical guidelines before you get started to make the job easier.
  Topics: website, need, ecommerce, technical, youll, using, vendor, load, mobile, know, provider, data, aspects, building.
• Climb the Search Rankings with This Google SEO and SERP Course - Learn how to increase your brand visibility on a budget.
  Topics: google, engine, serp, started, seo, learn, youtube, rankings, climb, search, youll, course.
• E-commerce is Here to Stay and GoDaddy Websites + Marketing Can Help You Keep Up - Every business needs an online shopping upgrade.
  Topics: stay, small, marketing, social, godaddy, website, sales, sell, websites, online, ecommerce, youll, help.
• Earn Some Extra Income by Selling Through Amazon, eBay, and More - Source and sell high-profit products from the comfort of home.
  Topics: product, bundle, extra, start, income, amazon, world, selling, ecommerce, ebay, alibaba, earn, products, youll.
• Ecommerce is Booming. Here's How to Take Advantage - Grow or scale an ecommerce business with help from this course.
  Topics: ecommerce, heres, course, advantage, starting, booming, business, sales, youll, small, seo, start.
• Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy - With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes.
  Topics: reddit, advertising, views, youll, content, strategy, paid, team, campaign, page, subreddit, attempting, learned, audience, subreddits.
• Google Search Ads for Beginners – How to Get Started with Search Engine Marketing - Paid Google search ads provide an instant boost of traffic to your store. Here's everything you need to know to maximize the success of your first campaign!
  Topics: keyword, beginners, ad, ads, hats, google, paid, keywords, engine, traffic, search, click, youll, marketing, start.
• How Performance Marketing Works [+ 6 Tools You Can Use] - A lot of companies have employee referral programs.
  Topics: marketing, goals, performance, return, tools, advertisers, works, brands, youll, affiliate, partner.
• How Playing Animal Crossing Will Make You A Better Entrepreneur - Animal Crossing is the ultimate entrepreneurship game. In this Nintendo Switch game, you take residence on a remote island filled with anthropomorphic villagers, where you buy, sell, catch bugs, fish, and participate in events. While the game may appear cutesy and simple on the surface, playing it every day can […]
  Topics: crossing, animal, store, business, better, products, entrepreneur, day, sell, island, youll, playing, money.
• How and Why You Should Run a Customer Panel for Your Marketing Team - As a marketer, we typically ask ourselves the following question at least a dozen times a day: "Would our prospects and customers like this?"
  Topics: customer, run, consider, good, marketing, questions, panel, youll, customers, panelists, product, team.
• How to A/B Test Your Pinterest Ads: A Step-by-Step Guide - Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.). 
  Topics: ab, youll, stepbystep, ad, product, budget, pinterest, test, campaign, audience, guide, ads.
• How to Build A Business Plan That Stands Out [Free Template] - Nowadays, it seems like a new company is starting every hour.
  Topics: build, marketing, analysis, stands, business, sales, market, provide, company, free, youll, plan, template.
• How to Build a Website: A Step-by-Step Guide - Studies show that between 70-80% of consumers research a business online before visiting in person or making a purchase. That means having a website is as necessary for companies today as having a phone number.
  Topics: guide, youll, build, site, domain, need, platform, website, youre, page, theme, hosting, stepbystep.
• How to Create Detailed Buyer Personas for Your Business [Free Persona Template] - Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you know about them?
  Topics: create, research, template, youll, detailed, business, free, buyer, target, product, persona, personas, customers, interviews, know.
• How to Create a Facebook Business Page in 5 Simple Steps [Tutorial] - With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy.
  Topics: tab, content, post, visitors, simple, business, create, information, page, tutorial, steps, youll, facebook, day.
• How to Create a Killer 5-Minute Presentation - Developing and delivering a five-minute presentation seems an easy enough task at first -- until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types.
  Topics: slide, information, slides, short, fiveminute, create, audience, 5minute, youre, point, presentation, youll, killer.
• How to Create a Professional Email Address [+ Examples] - News flash -- your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete.
  Topics: way, youll, connect, address, professional, hosting, create, business, choose, set, process, examples, email.
• How to Create a Revenue-Generating Google Ads Campaign - The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.
  Topics: marketing, campaign, ads, term, set, youll, create, search, ad, revenuegenerating, content, google.
• How to Create a Sensible Social Media Strategy for Your Business - Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan.
  Topics: create, business, sensible, start, media, audience, social, post, content, strategy, youll, overwhelming, track.
• How to Create a Successful Blog Strategy: A Step-by-Step Guide - Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don't invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn't enough to simply have a blog; there has to be a purpose or reason for its existence.
  Topics: youre, successful, blog, youll, guide, readers, marketing, audience, create, share, blogging, strategy, stepbystep, content.
• How to Create a YouTube Channel Step-by-Step - If you're reading this article, I probably don't need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You already know video is an important channel, and you're ready to start leveraging YouTube for your own business. I'm here to show you how to do it.
  Topics: account, google, youll, create, youtube, channel, stepbystep, enter, click, brand, basic.
• How to Develop a Successful Marketing Mix Strategy [+ Templates] - One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's.
  Topics: market, marketing, product, mix, elements, template, strategy, successful, youre, templates, develop, youll, service, price.
• How to Find the Right Dropshipping Products to Sell - Not sure how to find dropshipping product ideas to sell online? In this article, we cover the tactics & tools you can use to find the right ones for you.
  Topics: customers, suppliers, competitors, need, sell, ideas, products, youre, shipping, youll, online, product, dropshipping.
• How to Go Live on Instagram in Five Easy Steps - Earlier this morning, I joined a free workout class from my bedroom.
  Topics: share, easy, videos, instagram, live, video, youre, steps, icon, followers, click, youll.
• How to Learn Social Media Marketing: 39 Resources for Beginners - Social media is no longer an optional marketing channel -- it's a necessary one. But that doesn't mean results are a given. When it comes to social media, you'll either have a lot of success interacting with your customers, or you'll see little results -- and that depends on the level of effort you put into it.
  Topics: marketing, resources, beginners, youll, book, learn, social, content, audience, youre, media.
• How to Make Money on YouTube, According to 3 People Who Do - Every day, over one billion YouTube videos are watched around the world.
  Topics: youtube, youre, money, channel, revenue, according, ad, video, content, youll, account, ads.
• How to Make an Instagram Business Account - When I worked at a marketing agency, one of my duties was to create Instagram accounts for our clients who had never used social media before. More often than not, those clients soon realized how helpful Instagram could be for their business.
  Topics: instagram, youre, account, profile, business, click, need, youll, switch, facebook.
• How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] - Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project. Naturally, one of the first questions you ask is, "How much is this website redesign going to cost?" The answer, of course, is "it depends." Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
  Topics: paid, entire, manage, marketing, free, template, content, planner, budget, templates, spend, product, advertising, youll, costs.
• How to Plan Your Instagram Posts [+ Free Instagram Planning Templates] - When you're not following a plan on social media, it's easy to forget to post regularly.
  Topics: posts, instagram, using, youre, photos, content, planning, post, free, youll, plan, followers, templates.
• How to Prepare for Shipping Rate Changes in 2021 - Every year, carriers like USPS, UPS, DHL Express and Canada Post evaluate their services and prices to adjust for the upcoming year. Here’s an overview of what’s changing for each carrier in 2021—and what you can do to prepare.More
  Topics: costs, prepare, increase, flat, rates, shipping, shopify, prices, changes, retail, youll, rate.
• How to Promote Your Business on Facebook - I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny content.
  Topics: youll, business, valuable, audience, facebook, way, create, media, social, promote.
• How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook - When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing.
  Topics: facebook, metrics, stepbystep, manager, ad, youll, youre, ads, customized, advertising, guide, include, run, set.
• How to Run a Focus Group for Your Business - When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Typically, this is done through extensive market research — and one key component of the research process is running a focus group.
  Topics: group, product, focus, youll, run, youre, ask, questions, participants, discussion, business, ideas.
• How to Start Earning a Side Income with Amazon FBA and Shopify - This $40 bundle can help you increase your bottom line.
  Topics: revenue, amazon, earning, shopify, learn, tools, income, youll, products, fba, business, bundle, start, online.
• How to Start a Private-Labeling eCommerce Side Hustle Business on Amazon FBA - Start a side hustle that will pay huge dividends.
  Topics: class, business, private, hustle, youll, rating, right, start, amazon, privatelabeling, products, label, fba, ecommerce.
• How to Use WordPress: Ultimate Guide to Building a WordPress Website - The thought of creating your own website may seem overwhelming.
  Topics: domain, youll, provider, wordpress, wordpressorg, ultimate, theme, choose, click, hosting, building, guide, website.
• How to Verify Your Facebook Page in 5 Steps [+ Why You Should] - The other day, I searched for "Taylor Swift" on Facebook.
  Topics: verify, document, youll, request, page, business, steps, badge, verified, need, facebook.
• How to Work with Digital Influencers to Increase Your Instagram Followers - If you’re wondering how new brands go from 0 - 100,000 followers super fast we’re here to spill the secrets: They work with digital influencers.
  Topics: following, rate, media, work, increase, influencers, instagram, followers, influencer, digital, social, youll.
• How to Write a Request for Proposal with Template and Sample -
  Topics: firm, marketing, request, proposal, vendors, websites, rfp, youre, sample, write, elements, include, youll, template, project.
• Join Us at WooCommerce; You’ll Love it Here - It's the best job you'll ever have. Make a contribution that matters, work from anywhere, & receive benefits like office stipends, amazing travel, & more.
  Topics: employees, love, working, join, distributed, work, automattic, tools, woocommerce, team, benefits, youll.
• Klarna launches rewards program - Fintech startup Klarna is launching a rewards program called Vibe this summer. If you use Klarna as your payment method, you’ll start earning points for every $1 you spend. You can then redeem your points for gift cards at Starbucks, Sephora, Foot Locker and Uber. Klarna is best known for its buy now and pay […]
  Topics: program, launches, youll, app, techcrunch, rewards, cards, klarna, pay, payment, points, users.
• Leadership Lessons from Overlander.com - There are so many challenges and aspects to think about when launching a new project. Last week we touched on the eCommerce and business sides of launching Overlander.com, and today I want to shift the conversation to focus more on the management and team building lessons I learned while working on this project. Listen in […]
  Topics: launching, leadership, youderian, learned, youll, worth, importance, overlandercom, result, team, end, lessons, project.
• Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp - Plus, YouTube, Reddit, Mailchimp, and Amazon, too.
  Topics: google, online, marketing, business, trillion, seo, bootcamp, bundle, course, stack, analytics, ads, facebook, digital, youll, learn.
• Learn How to Earn Thousands by Selling on Amazon with This $30 Course - You don't have to make anything to make it on Amazon.
  Topics: fulfillment, selling, products, small, earn, thousands, learn, course, bundle, youll, amazon, business.
• Learn How to Photograph Products for E-Commerce Like a Pro for Just $20 - Product photography is crucial in today's digital world.
  Topics: learn, studios, youre, course, essential, master, roslund, product, photography, business, photograph, pro, youll, ecommerce, products.
• Learn How to Successfully Launch a Shopify Store and Build Your Ecommerce Business - Get on board the ecommerce boom today.
  Topics: shopify, successfully, launch, build, businesses, thats, store, business, bundle, learn, sell, online, products, ecommerce, youll.
• Learn to Grow Your Shopify Store This Year Through SEO - Create sustainable organic growth with help from a Shopify pro.
  Topics: youll, small, shopify, seo, help, ecommerce, strategies, youre, learn, course, grow, store.
• Managing a Stressful Six Months - The second half of 2020 was an especially busy and stressful time for me personally.  In today’s episode I reflect back on the period, consider how too much work impacted my personal life and also share  some of my takeaways and lessons.   You’ll learn: Why this period was so hectic and what I was working […]
  Topics: working, stress, youderian, stressful, silver, work, managing, todays, business, life, period, youll, stitcherwith, takeaways.
• New: Ship Internationally with DHL and WooCommerce Shipping - Thanks to a new partnership, it's easier than ever to ship international orders. See how to get discounted rates and enjoy a smooth, automated experience.
  Topics: labels, express, woocommerce, dhl, internationally, international, usbased, youll, save, shipping, discounted, ship.
• Our Manifesto: 7 Damn Good Rules to Live By - Use this manifesto both in your personal & professional lives to guide your decisions so you’re consistently improving & challenging yourself to be better.
  Topics: manifesto, fail, journey, work, business, entrepreneurs, lemonade, youll, progress, stand, better, decisions, traits, success, dont, successful.
• Paid Social Media: Worth The Investment? - Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year.
  Topics: facebook, media, youll, ads, advertising, campaign, social, investment, platform, worth, ad, paid.
• Ready for Your Debut? The Can’t-Miss Product Launch Checklist - From great marketing to airtight logistics, a little prep work can propel your launch to extreme heights. Get the 14-point checklist so you don’t miss a thing!
  Topics: launch, social, great, sure, need, marketing, does, ready, youll, debut, product, cantmiss, checklist, youre.
• Shippo Makes Scaling Your Ecommerce Business Easier - As more consumers turn to online shopping, is your business ready to meet the demands?
  Topics: pandemic, easier, scaling, shipping, businesses, best, makes, shippo, ecommerce, business, youll, able, process, carriers.
• Simple Strategies for Success: How to Write a Great Ecommerce Business Plan - You glance at the clock and it’s only two in the afternoon. It’ll probably be another seven hours before you’re…
  Topics: product, best, need, ecommerce, creating, youll, products, plan, marketing, steps, company, business, sell.
• Social Commerce: 5 Tools to Help You Sell Directly Through Social Media - Sell your products directly on your social media with these social commerce selling tips! Step-by-step instructions help you get started.
  Topics: media, help, youre, youll, marketing, simple, sell, commerce, product, social, need, facebook, directly, tools.
• The 30-60-90 Day Plan: Your Guide for Mastering a New Job [Template + Example] - With all the joy and excitement of landing a new job, you can feel just as much fear and anxiety. The same can go for the hiring manager.
  Topics: guide, phase, goals, youll, teams, plan, day, template, example, mastering, job, team.
• The 8 Best Books on Working from Home for Remote Work Employees - Remote work is incredible. Goodbye soul-draining commute, uncomfortable "business professional" outfits, and expensive takeout salads.
  Topics: harder, learn, books, work, employees, working, book, best, remote, youll, youre, office, tips.
• The Beginner's Guide to Rich Media Ads - Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider.
  Topics: beginners, rich, ads, create, click, great, video, ad, guide, media, youll, way.
• The Beginner's Guide to Setting Up a Blog - Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly?
  Topics: choose, platforms, need, cms, beginners, blog, setting, support, free, guide, youll, blogging, content.
• The Plain English Guide to Demand-Side Platforms (DSP) - As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that's not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.
  Topics: english, google, programmatic, ads, plain, dsp, platforms, ad, facebook, demandside, youll, guide, manage, platform, advertising.
• The Plain English Guide to Writing a Business Case - Have you ever heard the age-old classic story of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone's garage? While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it.
  Topics: english, youre, youll, case, writing, project, look, product, start, business, risks, write, plain, guide.
• The Social Media Content Calendar Template Every Marketer Needs [Free Template] - "We have a 9 a.m. meeting? Hold on — let me just click around the internet like a maniac to find something for the morning tweet."
  Topics: template, youll, marketer, free, updates, media, social, image, column, calendar, post, content, needs.
• The Straightforward Guide to RFIs - If you're looking to invest in a new tool for your business, you'll need to do your research.
  Topics: need, youll, responses, request, rfi, straightforward, vendors, looking, information, university, rfis, guide.
• The Top 10 Paid and Free Logo Makers Online in 2021 - Your logo is more than just a group of symbols, letters, and colors. It’s the most recognizable brand identifier of your business and can be the driving force behind your business success. As a new business owner, it can be hard to cough up the money to pay for a professional logo designer. If you have little design experience, how can you possibly make a logo by yourself? This article will walk you through the best free logo makers online, plus a few affordable options if you have a little extra room in your budget.More
  Topics: logos, youre, design, makers, brand, logo, free, business, online, youll, maker, paid.
• The Ultimate Guide to Company Culture - Nowadays, we hear about a company's culture a lot — including perks like free beer, ping-pong tables, and fitness classes at the office.
  Topics: corporate, culture, employees, employee, help, company, youll, workplace, instance, guide, ultimate, diversity.
• The Ultimate Guide to RFPs - Have you been tasked with the job of creating a request for proposal, or an RFP?
  Topics: right, ultimate, rfps, vendors, potential, rfp, youre, vendor, guide, youll, company, project.
• The Ultimate Guide to Social Testing - As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we're able to make effective marketing moves.
  Topics: test, guide, youll, audience, youre, run, tests, media, social, ad, ultimate, testing.
• This Is Your $30 Guide to Making Money Selling on eBay - Learn how to make a killing on the e-commerce network.
  Topics: product, sourcing, sellers, making, products, guide, youll, amazon, think, ebay, selling, sell, money.
• This eCommerce Platform Might be the Easiest Way to Sell Your Products Online - Sellfy makes creating and operating your online store easier than ever.
  Topics: store, tools, youll, sell, customers, platform, way, sale, products, ecommerce, easiest, sellfy, online, subscription, plan.
• Tips for Successful Inventory Management - Stop manually counting stock and get rid of annoying spreadsheets. Start handling inventory management like a pro! See the six game-changing tools you need.
  Topics: products, youll, stock, tracking, sure, stressfree, inventory, management, business, tools, customers, shop, successful.
• Ultimate List of Ecommerce Tools For 2020 - The ecommerce industry is booming.
  Topics: products, tool, month, shopify, website, list, selling, online, youll, tools, ultimate, ecommerce.
• What Are Direct Costs & How Do They Differ From Indirect Costs? - It's surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.
  Topics: data, business, direct, indirect, product, youll, costs, company, differ, need, cost.
• What Are The 4 P's of Marketing? - If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix.
  Topics: market, marketing, mix, think, youre, customers, youll, product, price, ps.
• What Is Product Classification, and Why It Matters for Your Marketing Efforts - The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I've been buying for years.
  Topics: classification, product, buy, convenience, unsought, typically, good, matters, marketing, efforts, products, youll, consumers, goods.
• What Is YouTube CPM? [+ Why It Matters] - With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. 
  Topics: youtube, pays, advertiser, youll, cpm, ad, instance, varies, videos, matters.
• What Is a Focus Group in 100 Words or Less [+ Pros and Cons] - In an ideal world, you'd know just how your product or business idea would be perceived before it's released. This knowledge could help you make alterations to what you're offering for the best possible reception, and better inform your sales projections and marketing strategy.
  Topics: words, research, pros, product, group, market, focus, youll, groups, participants, youre, cons, target.
• What Is a Whitepaper? [FAQs] - The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
  Topics: information, reader, audience, usually, pages, youll, whitepaper, create, faqs, research, whitepapers.
• What Is the 10/20/30 Rule of PowerPoint? - Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is tough. 
  Topics: presentation, powerpoint, points, audience, slides, marketers, presentations, rule, youll, font.
• What You Need to Know About Commercial Use - As marketers, we're often tasked with designing, producing, and creating a variety of content to use across social channels, blog posts, and email.
  Topics: youll, materials, need, activity, design, noncommercial, software, nfr, know, purposes, youre, commercial.
• What is a Marketing Plan & How to Write One [+Examples] - You did it. You've been spearheading your organization's content marketing efforts for a while now, and your team's performance has convinced your boss to fully adopt content marketing. There's one small problem, though.
  Topics: strategy, help, business, strategies, marketing, write, plans, mission, examples, content, youll, plan.
• What's a Competitive Analysis & How Do You Conduct One? - When was the last time you ran a competitive analysis for your brand?
  Topics: does, whats, competitors, marketing, competitive, conduct, content, sales, social, youll, product, competitor, analysis.