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10 Best Email Previewing, Testing, & Rendering Tools - You know the expression, "What you see is what you get"? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers.
Topics: free, best, tools, tool, preview, rendering, youll, previewing, email, marketing, emails, html, testing.
10 of the Coolest YouTube Banners We've Ever Seen - I'm always inspired by the creativity that goes into YouTube banners, but if you're anything like me, you've probably wondered how you can create one for your own channel. Well, you're in luck!
Topics: youre, banners, banner, channel, art, brand, seen, youtube, youll, x, coolest, content, weve, video.
11 Talent Acquisition Strategies to Find the Best Employees - It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring – a 15-year high.
Topics: youll, strategies, job, social, candidates, work, acquisition, company, best, employees, talent, strategy.
12 Gantt Chart Examples You'll Want to Copy - Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest?
Topics: google, blog, charts, youll, examples, project, tasks, progress, gantt, using, chart, copy, track.
12 Expert-Vetted Sample Business Plans to Help You Write Your Own - Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare yourself for battle before you break into a market.
Topics: write, youre, template, company, business, sample, marketing, plan, plans, youll, help, expertvetted.
18 Impressive Product Demo Videos You'll Want to Copy - In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. And it’s not without merit.
Topics: thats, viewers, viewer, marketing, copy, youll, video, demo, works, product, impressive, know, videos.
18 of the Best Marketing Techniques for 2021 - Perhaps you've spent the last quarter performing a SWOT analysis on your marketing efforts and identifying your priorities as you grow your brand. Maybe you've even built your entire marketing strategy.
Topics: traffic, youll, strategy, techniques, posts, content, marketing, best, blog, email, testing, brand.
19 Great Landing Page Examples You'll Want to Copy in 2022 - While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey.
Topics: form, simple, examples, youll, page, great, visitors, landing, pages, information, way, cta, copy, conversion.
21 of the Best Examples of Mobile Website Design - Now more than ever, businesses are focusing on creating delightful mobile website experiences.
Topics: youll, works, experience, desktop, site, simple, examples, design, best, mobile, website, large, users.
26 of the Best Brands on Instagram Right Now - Contrary to what your friends' photos suggest, Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram has over 200 million businesses that use its platform and 90% of users follow at least one of them, according to recent data.
Topics: best, instagram, black, content, right, page, brands, tips, youll, images, social, brand.
38 Account-Based Marketing Stats to Know in 2021 - As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.
Topics: know, learn, abm, target, youll, strategy, marketing, stats, value, accountbased.
46 Best Free Online Courses For Whatever You Want to Learn - Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
Topics: social, media, business, sales, online, learn, course, free, need, strategy, youll, best, courses, marketing.
5 Steps to Create an Outstanding Marketing Plan [Free Templates] - Do you take a good, hard look at your team's marketing strategy every year?
Topics: marketing, plan, campaign, free, budget, create, template, templates, social, help, goals, media, steps, youll, outstanding.
6 Tips to Start Your Million-Dollar Business From Scratch - You'll never build a seven-figure business if you don't take the first steps.
Topics: youre, create, youll, start, need, marketing, business, tips, sure, website, milliondollar, product, scratch.
7 Content Marketing Metrics to Consider for Continued Success - No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door?
Topics: success, marketing, content, continued, youre, consider, potential, youll, google, metrics, business, important, customers.
80 Things to Check Before, During, and After Launching a Website - Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.
Topics: site, launching, launch, pages, things, test, website, design, check, content, properly, ensure, youll.
9 Tips on How to Leave a Job on Good Terms - At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key.
Topics: company, job, tips, team, leave, share, youre, youll, weeks, leaving, good, manager, terms.
A Non-Designer's Guide to Visual Hierarchy [Best Practices + Examples] - Ever click on a website, take one look and say "Hm, that's going to be a no" while you look for the exit button?
Topics: guide, practices, elements, best, hierarchy, create, design, visual, space, white, users, youll, examples, nondesigners, look.
A Step-by-Step Guide to Advertising on Instagram - Instagram has finally surpassed 1 billion users. Yes — that's a billion with a B.
Topics: youre, choose, create, youll, ad, advertising, audience, facebook, instagram, stepbystep, set, guide, ads.
Designing a Successful Client Onboarding Process - New business is great! But getting projects off the ground can quickly weigh you down. Use a few tools to systematize the process and streamline operations!
Topics: onboarding, clients, client, process, youll, project, information, services, need, woocommerce, designing, successful.
Efficiency Pro: Happy People Are More Productive - Thanh Pham is the founder of Asian Efficiency, a productivity training company. He believes building in-person connections and nurturing relationships naturally enhances productivity.
Topics: pro, happy, business, productive, assistant, youll, book, right, productivity, efficiency, yes, dont.
Facebook debuts ‘Live Shopping Fridays’ featuring beauty, fashion and skincare brands - Facebook wants to whet consumers’ appetite for live streamed shopping with this week’s launch of “Live Shopping Fridays” event series, which will see larger brands live streaming beauty, skincare, and fashion content on a weekly basis. The event begins Friday, May 22nd and runs through mid-July, with streams from brands like Abercrombie and Fitch, Bobbi […]
Topics: youll, shop, streams, events, live, skincare, techcrunch, fridays, fashion, shopping, facebook, debuts, stream, series, featuring, brands.
Five Step Guide: Creating a Winning Cyber Monday Strategy - Make it your best year yet! Keep things simple & enjoy record-breaking holiday sales by following this 5-step guide to your perfect holiday marketing strategy
Topics: customers, plan, guide, youll, creating, product, goal, sales, audience, cyber, step, black, strategy, winning, media, marketing.
Formula Parse Errors: What They Are & How to Fix Them - You're working in a spreadsheet and you want to use a function.
Topics: occurs, example, contains, fix, youre, parse, formula, youll, error, sure, errors.
FreshBooks Review (Dec 2021): Easy Business Accounting? - In this FreshBooks review, we’ll be looking at one of the most popular tools for small business accounting on the market and exploring whether it’s as valuable as it seems. When it first started, FreshBooks was a simple but effective… Continue reading FreshBooks Review (Dec 2021): Easy Business Accounting?
Topics: features, youll, business, tools, invoices, reports, expenses, review, accounting, dec, freshbooks, easy, tracking.
Google Posts: The Free and Simple Way for SMBs to Leverage Local Search - In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. And as of 2021, Google had 86.6% of the market share of search engines — meaning, getting noticed on Google is an effective way to boost business volume and find new customers.
Topics: local, search, leverage, post, business, free, results, way, google, create, posts, offer, youll, simple, smbs, click.
Harness the E-commerce Boom with This Shopify Course - Learn how to launch and grow a side hustle business on Shopify.
Topics: course, store, online, understand, shopify, youre, harness, youll, bundle, ecommerce, boom, learn.
How Ecommerce Will Empower Individuals In the Decade Ahead - Your daily life will be made easier by changes coming over the next 10 years.
Topics: personalized, individuals, empower, ahead, youll, world, need, glasses, ar, parameters, ecommerce, based, purchases, decade.
How Hunter Got 100+ Mentions in 3 Months With Cold Outreach - Google ranking factors are constantly changing, but links remain one of the most critical factors used by search engines.
Topics: cold, prospects, email, listicle, best, product, mentioned, hunter, mentions, months, need, outreach, emails, youll.
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips - Studies show that 76% of consumers research a business online before visiting in person. That means having a website is as necessary for companies today as having a phone number.
Topics: tips, content, steps, build, youre, site, amazing, website, domain, methods, cms, builder, page, hosting, easy, youll.
How to Conduct a Market Opportunity Analysis - I have most of my best ideas at 3:00 AM or in the shower. But turning those shower ideas into a business opportunity requires further investigation. That’s where market opportunity analysis comes in.
Topics: help, research, product, business, potential, youll, identify, market, conduct, opportunity, analysis.
How to Create An Action Plan: A Straightforward Guide for Marketers - Have you ever sat down at your desk first thing in the morning and spent a good 45 minutes browsing social media or getting lost in your inbox because you can’t focus on what you need to do? At the end of the day, you feel as if you’ve wasted 8 hours of your life that you’ll never get back.
Topics: steps, youll, plan, marketing, team, straightforward, create, marketers, need, plans, action, project, guide, specific.
How to Create Detailed Buyer Personas for Your Business [Free Persona Template] - Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you know about them?
Topics: create, research, target, customers, free, template, persona, business, product, interviews, buyer, know, youll, personas, detailed.
How to Create a 5-Year Plan You'll Actually Stick To [In 4 Steps] - One common question you’ll get asked in an interview is, "Where do you see yourself in five years?"
Topics: create, know, 5year, items, personal, fiveyear, life, plan, goal, goals, doesnt, actually, youll, steps, stick.
How to Create a Picture Perfect Ecommerce Website With Product Photography - The human brain can process images in only 13 milliseconds — which means you don’t have much time to make…
Topics: product, options, mustfollow, light, images, camera, photos, products, youll, photography, tips, youre, tools, quality.
How to Create a Wikipedia Page for Your Company - If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones, or a collection of random facts on Zebras.
Topics: youre, click, information, company, youll, create, pages, page, look, wikipedia.
How to Create an Operational Plan You’ll Actually Use - You may have a strategic plan that charts out your direction for the next few years. But what about an operational plan?More
Topics: operational, need, plan, tasks, youll, strategic, marketing, project, actually, create, example, goals, work.
How to Discover Your Long-term Career Goals, According to Experts - "Where do you see yourself in five to ten years?"
Topics: write, long, goal, achieve, according, longterm, goals, short, youll, experts, professional, career, term, discover.
How to Do A/B Testing: 15 Steps for the Perfect Split Test - When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect.
Topics: test, cta, split, variant, results, youll, page, perfect, ab, steps, youre, testing, rate.
How to Earn More Money by Selling on Amazon FBA and Shopify - Capitalize on the e-commerce boom by private labeling.
Topics: amazon, product, private, shopify, products, youll, money, selling, label, earn, learn, store, fba.
How to Find the Best Time to Post on TikTok - Learn how to use TikTok’s analytics tool to find out the best time for your brand to post on TikTok for the highest engagement.More
Topics: data, times, best, youll, tiktok, followers, content, post, account, analytics.
How to Launch a Product, According to HubSpot's Product Marketers - Like a tree falling in the woods, if you launch a product without spreading the word -- will anyone use it? Will anyone even want it?
Topics: marketers, marketing, launching, create, need, according, product, youre, strategy, youll, hubspots, goals, launch.
How to Make an Instagram Business Account - Instagram is an undeniably powerful tool for businesses.
Topics: business, switch, click, account, instagram, facebook, profile, personal, youll, youre.
How to Make and Sell Enamel Pins in 2021 - Looking for a low-cost, profitable business idea where you can get creative? Enamel pins are your calling. Learn how to make and sell enamel pins with this guide.More
Topics: youll, pin, youre, design, sell, designs, pins, business, product, enamel, niche.
How to Prepare an Advertising Plan [Free Template] - Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan.
Topics: template, ad, responsible, deliverables, youll, advertising, budget, free, campaign, project, prepare, explain, plan.
How to Register a Domain Name in 4 Steps - A good domain name will stick with you for years to come. Learn how to check domain availability in the DNS and register your domain with major domain name registrars.More
Topics: steps, purchase, register, add, website, youll, domain, youre, price, click, services, domains.
How to Run A Content Audit in 2021 - Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.
Topics: audit, page, know, content, youll, information, website, youre, seo, pages, run.
How to Run LinkedIn Ad Campaigns: A Beginner's Guide - LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a useful inbound marketing platform.
Topics: run, campaigns, type, guide, youre, youll, targeting, audience, create, beginners, campaign, ad, linkedin, ads.
How to Run a Focus Group for Your Business - When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it.
Topics: group, focus, youre, ask, youll, product, run, discussion, business, participants, questions.
How to Sell on Facebook Marketplace and Facebook Shops in 2022 - New to selling on Facebook? In this detailed guide, we’ll explain the steps, costs, and tips for selling your products in Facebook Marketplace and Facebook Shops. Updated for 2022. More
Topics: shopify, youll, marketplace, sales, buy, youre, shops, sell, page, store, facebook.
How to Set Up a New WooCommerce Store - Learn how to build the store of your dreams! From adding products to setting up shipping — skip the stress and master the basics to start selling online fast!
Topics: need, shipping, started, fast, store, site, woocommerce, product, tax, youll, set, products.
How to Start an Online Store Without Inventory - Start & grow an online business without buying any inventory. These 3 low-risk business ideas (+ more strategies) will help you get started!
Topics: niche, youre, start, youll, online, business, product, ecommerce, lowrisk, marketing, models, inventory, store, products.
How to Stay Motivated as a Store Owner - How do you stay motivated through the twists, turns, ups, & downs of entrepreneurship? Don’t miss these 13 tips that will change your perspective on business.
Topics: youll, owner, youre, dont, youve, things, success, ways, store, working, business, day, work, stay, motivated.
How to Track Clicks on a Link in Google Analytics 4 - If you're a marketer, you've undoubtedly asked yourself, "How can I track clicks on a link in Google Analytics?" Tracking clicks can help you understand where your audience is going from one page to another. It'll also let you know what links they're interested in, what CTAs they're clicking, and more.
Topics: google, analytics, custom, click, youll, set, link, ga4, clicks, track.
How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform - What do the White House, Sports Illustrated, and my cousin Jimmy all have in common?
Topics: icon, page, promoting, beginners, writing, medium, guide, text, publish, youre, account, youll, publishing, platform, tags, content.
How to Work From Home: 24 Tips From People Who Do It Successfully - Working from home is awesome, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools and noisy machinery across the street.
Topics: youre, dont, successfully, office, youll, tips, start, work, working, day, stay, productive.
How to Write a Great Value Proposition [5 Top Examples + Template] - Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
Topics: examples, proposition, products, customers, business, help, product, youll, template, customer, service, write, great, value.
How to Write a Memo [Template & Examples] - A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization.
Topics: write, business, message, format, writing, template, include, memo, information, examples, employees, templates, youll.
Infographic Resumes: 6 Hiring Managers Weigh In - The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview.
Topics: resumes, good, using, create, infographic, weigh, design, managers, youll, hiring, role, information, resume.
Is Your Store Ready for Financing? The Keys You Need to Know - Should you sell equity or get a loan? What is revenue-based financing? We cover the essentials and debate the pros & cons. See what's right for your store!
Topics: keys, help, wayflyer, youll, ready, business, equity, know, store, pay, loan, youre, financing, revenuebased, need.
Join Elastic Path at Shoptalk 2022 - What’s already been coined “Retail’s Big Reunion” Shoptalk’s 2022 U.S. event takes place March 27-30 at the Mandalay Bay Resort & Casino in Las Vegas. With travel bans officially lifted, the venue is set to welcome 10,000+ event goers representing 3,000 established brands, startups, tech companies, and more. Currently over 270 speakers, 600 sponsors, and 80 speaker-led sessions are on the show schedule. Attendees will experience the current state and the future of retail from industry frontrunners through networking, breakout sessions, and plenty of time for meet and greet. No longer a buzzword, the Composable Commerce approach is transforming retail experiences for brands of all sizes and business models worldwide. We plan to show you its benefits with live demos and customer testimonials from the people who’ve been there. Composable Commerce Pop-Ups & Events We’ll hit the showroom floor ready to bring digital retail to life featuring home retailer Serena and Lily. Engage in a mobile commerce experience by browsing the lounge with QR-code ready items to learn more about their luxury furnishings and accessories. And there’s more: Fireside Chats – Stop by and chat with Deckers Brands, Pella, and Serena and Lily. You’ll hear firsthand how these leading retailers are embracing a Composable Commerce approach. If you can’t attend live, follow us on LinkedIn to catch the livestream. Elastic Path Shoptalk Shop – Join us for a mobile self-checkout experience and be entered to win a selection of our customers products. Items will be raffled throughout the event. The more you shop, the more chances you have to win! Pick up a COVID test available from our customer eMed. Composable Commerce Scavenger Hunt – Get to know our partners in a scavenger hunt by visiting their booths. Complete the hunt and get a prize! Participating vendors include Acquia, Myplanet, Algolia, Amplience, Bloomreach, and more. If you’re looking for less talk and more demo, stop by our booth on Monday and Tuesday for product demos and hear firsthand how we manage partner integrations. We’ll walk you through our product content management capabilities and you’ll see Composable Commerce in action with our partners Contentful and Algolia. Happy Hour On your first night in town, join us for an NCAA elite eight tournament viewing party at the Topgolf venue minutes from Mandalay Bay. Kick back with appetizers, drinks, and big screen TVs or show off your swing at a golf bay. You don’t need to be a pro to participate! Event Sessions You Won’t Want to Miss Each day of the show offers a full schedule of speakers and topics most relevant for today’s retailer. Choose from content tracks around merchandising, marketing, supply chain, packaging, and sustainability. Here are a few highlights to consider: Track 1: Groundbreaking Digital Experiences: Seizing the Livestreaming & Shoppable Video Opportunity – led by Coresight Research, YouTube, and Hot Topic. Livestreaming and shoppable video are two crucial and attainable opportunities to influence today’s shopper. Learn how to leverage both in this session to engage customers and drive conversions. Track 2: The Regenerative Retailer – led by Whole Foods & RILA. It’s simply not enough for brands to say they are doing less to harm the environment. Today’s consumers want to know what you’re doing to elevate and protect natural resources and be a better steward to the planet. Track 3: The Sophisticated Supply Chain: Operating a Global Business in Complex Times – led by Colgate-Palmolive, Chalhoub Group, Vera Bradley, and the Sourcing Journal. No surprise that supply chain felt the brunt of a global pandemic. In this session you’ll get a front row view of how top brands navigated these challenges and weathered the storm. And don’t forget to relax! After 10+ hours on your feet take the time to kick back on Tuesday and dress your best for the Whiteout Beach Concert, featuring Flo Rida. A Big Thanks to our Partners Where would we be without our partners? As advocates and practitioners of the Composable Commerce Movement, we’d like to thank all our partners for helping us spread the word. Without you we couldn’t develop and bring to life unique retail experiences for our customers. Together we are changing the face of eCommerce. The Composable Commerce approach provides flexibility, speed, and control as you launch eCommerce capabilities now and as you scale. But don’t take our word for it. Stop by our booth and hear the success stories from leading retailers who’ve embraced the concept. Let’s Talk Composable Commerce We’d love to meet you (or catch up) at this year’s event. Reach out if you’d like to meet up to find out more about Elastic Path and the Composable Commerce Movement.
Topics: youll, win, join, event, stop, hear, shoptalk, elastic, commerce, composable, brands, retail, partners, path.
Launch an E-Commerce Side Hustle by Using Amazon and eBay - Leverage Amazon FBA, eBay, and other e-commerce tools.
Topics: small, using, learn, ecommerce, amazon, product, youll, bundle, hustle, sourcing, ebay, launch, products.
Learning From the Past: 10 Common Mistakes to Avoid When Starting a Business - Mistakes are often taboo in society. But in the world of entrepreneurship, they are a force of momentum. Learn the most common business mistakes and how you can overcome them.More
Topics: youll, plan, learning, past, market, mistakes, business, marketing, customers, products, starting, product, niche, avoid, common.
New Product Development Process: Everything You Need to Know - Bringing a new product to life can be challenging. You know that you have an idea that can bring value to a target market, but you aren’t exactly sure how to bring your product to that market.
Topics: need, stage, idea, research, market, help, product, youll, development, know, process, final.
Organic Marketing vs. Paid Marketing: Everything You Need to Know - Have you ever heard of the law of attraction? It sounds 'woo-woo' but stay with me here. It's a philosophy that means we can attract into our lives whatever we're focusing on. More simply put, positive thoughts will naturally bring positivity your way. Organic marketing works similarly. The goal is to naturally attract your audience to your brand or business. But how do you do that?
Topics: youll, marketing, organic, content, create, paid, social, know, need, media, vs, posts, traffic.
Product Launch Plan: 17 Tips to Ensure a Seamless Launch - If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that.
Topics: work, tips, messaging, team, social, users, launch, product, ensure, youll, sales, seamless, plan, right.
Pros & Cons of Dropship eCommerce - Dropshipping is one of the easiest, low-barrier to entry businesses provided you have access to the internet. If you’re not familiar with the dropship business model it’s relatively simple; you set up a virtual storefront and sell items at retail (without holding inventory), to which you forward for fulfillment by a wholesaler, and you in turn keep the profit. How Popular is Dropship? Dropshipping is still a viable business given that dropshippers have the leverage to earn more than 50% profit than those who keep their own inventory; and with eCommerce steadily on the rise even post-pandemic, there is opportunity to reach customers where they are with this method. Suppliers also stand to gain with 18% more profit selling their products to dropshippers. Sounds simple? It is and it isn’t. In this post we’ll take a second look at dropship and review the pros and cons as a business model. We’ll start with the pros: #1 Pro – Turn a Profit if the Product is Right You’ll want to do a fair amount of brainstorming and market research before venturing into the world of drop ship. The key to success is finding your product niche. With eCommerce heavily influenced by competition, you’ll need to stand out in the marketplace. Look at what’s trending; are there upticks in a particular industry such as health and beauty, driven by a social media influencer touting the next greatest skincare regimen? Is there a new craze in mobile accessories targeting the 18–24-year-old set? Current trends point to increased spend within women’s clothing, baby items, and tools (think specialized all-in-one kits for the home or car), with beauty products not far behind. #2 Pro – No Inventory Management Without the pressure of where to store product, you have freedom to test products without buying in bulk. Less overhead, less to worry about. Your biggest upfront expense is how you will host your virtual storefront, but more on that later. #3 Pro – Work with Trusted Vendor Partners A good partner is crucial to your success. You’ll want to work with vendors who offer ease of use, support, and speed, such as selecting a reliable Order Management System (OMS). We commonly work with Jetti and FluentCommerce for order management integrations specifically related to drop ship. We cover more top OMS providers in our blog for more insight as to Who’s Who in the market, and what questions you’ll need to ask to determine what provider is right for your business. #4 Pro – Speed to Market You’ll be off the ground and running in no time. With no physical retail space and inventory to manage and insure, your startup costs are minimal. Your focus with any dropship business as we’ve mentioned above is the product mix; you’ll want to focus on a niche market or what’s trending like fire in the market. It’s also a good idea to test products since you don’t need to purchase in bulk. #5 Pro – Scalability Dropshipping is highly scalable considering you can sell about anything and ship it to anywhere in the world, provided your fulfillment vendor has service there. And now for the inevitable Cons: Want to Learn More About the Top eCommerce Solutions? If your team is thinking about or currently evaluating an eCommerce software, you likely have many questions and possibly some concerns about different eCommerce software providers. Check out our guide comparing the top 4 solutions. Read the Guide #1 Con - There will be Upfront Costs You are essentially creating your own personal storefront, so you’ll need the platform to build it out and go live. Vendors like Shopify, WooCommerce, OpenCart, and Drupal are common in the market, with WooCommerce known for its economy especially when starting small dropship stores. A basic WordPress site could run between $1,500 - $3,500, however if you need advanced features, you’re looking at additional spend for plug-ins and customizations. From the Shopify side, it’s an estimated monthly charge of $30 to create and host a site, along with their selection of themes and branding tools. Building rapport with your customers begins with a name. Choose a domain name that fits your brand style and is memorable. The average domain cost is between $5-$20/year. If you need help selecting a name with a ring to it, try using a domain name generator to see what’s available. You’ll need to invest in advertising. As your business grows organically you may scale the budget back, but when you launch take full advantage of mobile and social ads to get your name out there. Ask Plenty of Questions Look at the basic features offered by a provider such as product, catalog, payment gateways, taxes, and shipping methods, and determine what you’ll require to get up and running. You may not even require additional plugins at this stage in the business. You’ll also want to consider ease of use with clean user interfaces, and the all-important scalability factor. I recommend looking at several vendors to compare your needs to go live quickly, and where you see yourself in a year. #2 Con – This is Not a Get Rich Quick Business Model If you’re looking for overnight success, dropshipping is not the right business for you. It’s not simply opening the virtual storefront and advertising while your fulfillment partner does all the work. A growth mindset will serve you well. Knowing what to sell and for how long is key to dropshipping success. Bear in mind again with so much competition you’ll need to stand out with the product and how you sell it in your store. This article offers tips on how to make your dropship offer unique and profitable. #3 Con – You Have Less Control of the Customer Experience In contrast to a B2C or D2C channel, you have little control over outcomes such as shipping and packaging; especially if you are drop shipping overseas. If there are customer complaints regarding shipping delays it’s out of your control to fix it, if not prohibitive. This is where finding a reliable fulfillment vendor is so important; you’ll need to build a relationship with them and know their limitations and strengths. #4 - Lack of Quality Control You’re selling a product sight unseen with little shipping control. The condition of the product once it’s received can be unpredictable. If you have concerns about a product’s initial quality, it’s recommended to order a sample to see and touch for yourself. This is also a perfect opportunity to create product imagery or content for your storefront to put the product’s best foot forward. Dropshipping May be Just the Right Model for You A fair number of pros and cons in the drop shipping model, however if you do your market research, keep an open mind, pick the right vendors, and strike while the iron is hot you stand to fare well.
Topics: storefront, need, business, pro, products, ecommerce, cons, product, shipping, pros, youll, market, dropship.
Refresh Your OOH Advertising with These 5 Custom Strategies - Recent growth in the out-of-home ad market has been remarkable, and for good reason: It's effective, versatile, cost-effective and even automated.
Topics: refresh, consumers, brand, brands, reach, ooh, strategies, way, advertising, markets, custom, dooh, youll.
SiteW Review (May 2022): An Introduction to SiteW - SiteW is one of the lesser-known, but rapidly growing tools on the market today for building your own business website. Intended to make website creation as simple and painless as possible, the technology promises a fun and enjoyable way to… Continue reading SiteW Review (May 2022): An Introduction to SiteW
Topics: introduction, pages, features, theres, able, review, youre, blog, sitew, add, website, youll.
Small Business Accounting 101: How to Set Up and Manage Your Books - If you’ve just launched or are about to launch your online store, congratulations! To keep the good times rolling, you’ll need to learn the basic accounting tasks that come along with owning a store—and quickly.More
Topics: set, books, software, manage, business, youll, financial, need, account, small, sales, tax, accounting.
Squarespace Pricing Plans in the UK (Mar 2022) - When it comes to Squarespace pricing, UK business owners can choose from a variety of different packages, tailor-made to suit specific entrepreneurial needs. You can start with something simple, like the Squarespace personal plan, which focuses on individuals hoping to… Continue reading Squarespace Pricing Plans in the UK (Mar 2022)
Topics: squarespace, plans, mar, pricing, uk, plan, commerce, features, access, package, youll, website, month.
Squarespace Print on Demand – Everything You Need to Know - Wondering how to sell print on demand with Squarespace? Squarespace is one of the most popular tools for building your own professional online presence. You can design a stunning website with Squarespace and use it to attract all kinds of… Continue reading Squarespace Print on Demand – Everything You Need to Know
Topics: sell, printful, pod, need, youll, choose, store, know, products, squarespace, demand, print.
The 22 Best Conference Website Designs You'll Want to Copy - A conference website is a powerful way to generate buzz about your event, answer commonly asked questions, and boost ticket sales and attendance.
Topics: copy, conference, website, designs, elements, page, unique, event, best, visitors, tip, example, youll, design.
The 4 Biggest Misconceptions About Selling On Amazon - Like it or not, it's the king of ecommerce. Here's how to win selling on Amazon.
Topics: amazon, youll, biggest, search, advertising, brand, amazons, misconceptions, strategy, selling, sales, marketplace.
The 8 Best Marketing Frameworks You Need to Know - Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal.
Topics: content, taking, prospects, best, need, marketing, youll, frameworks, customers, know, likely, emotions, framework, product.
The Best Website Builder On the Market in 2021 (Top Solutions Reviewed and Compared) -
Topics: offer, web, compared, builders, reviewed, best, youll, solutions, market, builder, website, youre, upgrade, site.
The Entrepreneur's Guide to Small Business Finance - Funding is one of the most important financial choices you’ll make in your business. Learn about your small business financing options, plus essential small business finance skills for successful entrepreneurs, including building a budget, tracking spending, and creating financial statements that are easy to understand.More
Topics: cash, finance, entrepreneurs, youll, money, expenses, guide, credit, loans, need, small, loan, business.
The Plain English Guide to Demand-Side Platforms (DSP) - As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.
Topics: english, advertising, ad, sourcebest, platforms, google, dsp, manage, plain, demandside, platform, programmatic, youll, ads, guide.
The Social Media Content Calendar Template Every Marketer Needs [Free Template] - "We have a 9 a.m. meeting? Hold on — let me scour the internet to find content for the morning tweet." Sound familiar?
Topics: image, content, free, youd, media, template, needs, calendar, youll, campaign, column, social, marketer.
The Step-by-Step Guide to Instagram Live [+ Influencer-Approved Tips] - There are plenty of benefits for businesses to post Live videos on Instagram.
Topics: click, tips, influencerapproved, video, followers, screen, share, live, stepbystep, youll, videos, instagram, guide, youre.
The Ultimate Guide to Instagram for Business [+Data From 500 Marketers] - More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled.
Topics: audience, content, create, followers, instagram, marketers, post, ultimate, data, youll, guide, business, ad.
The Ultimate Guide to RFPs - Have you been tasked with the job of creating a request for proposal, or an RFP?
Topics: potential, rfps, help, company, guide, create, rfp, vendors, youre, project, youll, ultimate.
The Ultimate Guide to Social Testing - As marketers, we know the importance of making data-driven decisions. The more information we have about our audience, the more we’re able to make effective marketing moves. In addition, having the numbers to back up the implementation of a marketing strategy is almost as important as the strategy itself. One of the ways to get this data is through social media testing, where you figure out what campaigns resonate most with your audience and help you meet your marketing goals.
Topics: run, audience, ultimate, social, youre, tests, youll, testing, ad, test, media, guide.
Three Rules for Superior Returns - Today we’re picking things back up with Tal Moore, and this time, we’re covering all things investments—the good, the bad, and the high-returning. In case you missed the last episode, Tal is a born entrepreneur and founder of Franklin’s Popcorn, Softy Wipes, and Guardline Security. He believes that the key to financial freedom is found […]
Topics: returns, youll, things, investing, investments, rules, superior, moore, best, franklins, tal, unorthodox.
Turn Your Side Hustle into a Full-Time Gig with Shopify - How to build and scale a Shopify store.
Topics: turn, shopify, youll, way, store, products, start, bundle, right, think, gig, fulltime, hustle.
UTM Codes: How to Create UTM Tracking URLs on Google Analytics - Crucial aspects of being a great marketer are being able to measure your success and measure your impact. No matter which metrics you use, you want to prove to your boss (and the company) that you're worth your salt.
Topics: create, utm, traffic, code, tracking, google, youll, track, codes, url, campaign, marketing, analytics, urls.
Want to Get Verified On Instagram? Here’s How The Process Works - Looking to get your business verified on Instagram in 2022? Here’s everything you need to know about the Instagram verification process, with tips on how to improve your chances at getting the blue checkmark. More
Topics: instagram, brand, accounts, followers, account, business, works, youll, verification, profile, heres, verified, process.
Want to Learn Graphic Design? 9 Tips & Tricks for Beginners - We see graphic design at work every day.
Topics: youll, likely, youre, right, graphic, tips, work, space, beginners, learn, designers, design, tricks.
Waterfall Charts: The Marketing Graph You Need to Hit Your Goals - Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.
Topics: choose, goals, data, graph, marketing, hit, charts, values, chart, traffic, value, youll, waterfall, need, create.
What Are Content Managers, and How Do You Become One? - Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post.
Topics: role, management, know, need, content, manager, skills, marketing, youll, managers.
What Are Email Whitelists, & How Do You Get On Them? - A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email.
Topics: youll, settings, whitelists, outlook, menu, gmail, create, click, select, email, whitelist.
What Is Instagram Creator Studio? [+ How Marketers Can Use It] - As a brand, influencer, or creator on Instagram, you know how convenient it is to manage your profile within the app and on a device that sits in your pocket. However, if you ever wanted to view it on a larger screen, like your desktop, you probably had to use an external third-party tool.
Topics: instagram, schedule, studio, content, creator, marketers, select, posts, post, image, youll.
What is Expert Power and How Can You Develop It? - Have you heard the expression that it takes 10,000 hours of deliberate practice to make you an expert? That's approximately 417 days if you were practicing 24 hours a day. Since that's impossible, calculating about 3-4 hours a day of deliberate practice, it would take around 8-10 years to be considered an expert at something.
Topics: expertise, developing, expert, work, decisions, leadership, power, youll, career, develop.
What is Search Retargeting & How Does It Work? - When a user is on Google and searches for "athletic shoes," companies like Nike and Skechers probably want their ads to continuously show up for those users online because they're currently in the market for a product they sell. But how could they do that when the user isn't searching for them and perhaps doesn't even know that their company sells athletic shoes?
Topics: search, site, display, visitors, user, work, retargeting, youll, does, ads, brand, users.
What is Wix Velo? Everything you Need to Know - Wix Velo, or “Velo by Wix” as it’s sometimes referred to, is a full-stack development platform created by the company known for being one of the most straightforward site-building tools around. Wix Velo helps developers to create more intelligent, efficient… Continue reading What is Wix Velo? Everything you Need to Know
Topics: tools, coding, site, website, create, velo, need, wix, youll, features, know.
What is a Brand Personality, According to Marketers Who've Developed Them - If I could go out to dinner with any brand, I think I'd have to choose Trader Joe's.
Topics: audience, brands, developed, statement, brand, marketers, traits, youll, whove, personality, according, create, marketing, relate.
Where Will People Shop When Businesses Fully Reopen? [New Data] - For the last year and a half, many of us have gotten used to doing everything -- including shopping -- from home.
Topics: shop, fully, stores, physical, businesses, customers, store, brand, youll, shopping, reopen, online, products, data.
Why Millions of U.S. Employees are Quitting Their Jobs and How Companies Can Navigate - The past two years have been anything but consistent.
Topics: work, youll, navigate, employee, employees, companies, jobs, remote, quitting, rates, number, millions, turnover, rate, company.
Why Video is the Next Big Thing in Ecommerce, and How to Harness Its Power - Videos help ecommerce businesses gain credibility, increase traffic and get more market share.
Topics: customers, big, customer, youll, products, videos, product, website, video, thing, harness, marketing, ecommerce, youtube, power.
Your Ecommerce Empire Starts Here - Take advantage of this booming industry.
Topics: learn, store, services, bundle, youll, empire, highly, write, online, ecommerce, entrepreneur, starts.