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10 of the Coolest YouTube Banners We've Ever Seen - I'm always inspired by the creativity that goes into YouTube banners, but if you're anything like me, you've probably wondered how you can create one for your own channel. Well, you're in luck!
Topics: youre, banners, banner, channel, art, brand, seen, youtube, youll, x, coolest, content, weve, video.
11 Editorial Skills You Need to Become a More Efficient Editor - When I first started practicing my editorial skills on the HubSpot Marketing Blog, I didn't quite realize how much time each one would take.
Topics: editorial, youre, skills, efficient, editor, save, editing, good, writing, read, piece, blog, need, content, helpful.
12 Incredible Answers to "What Is Your Greatest Weakness?" — "That Aren't Perfectionism" - So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and made a lasting impression during the phone screen. All there’s left to do now is to win over the hiring manager in the face-to-face interview.
Topics: weakness, answers, arent, dont, team, shows, ive, youve, greatest, work, perfectionism, youre, answer, role, incredible.
12 Expert-Vetted Sample Business Plans to Help You Write Your Own - Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare yourself for battle before you break into a market.
Topics: write, youre, template, company, business, sample, marketing, plan, plans, youll, help, expertvetted.
13 Common Interview Questions and How to Answer Them - You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.”
Topics: interviewer, common, question, answer, research, questions, job, interview, youre, role, person.
14 Free Personality Tests You Can Take Online Today - Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn't recognized about yourself before.
Topics: test, youre, intelligence, skills, today, career, tests, know, online, free, emotional, work, personality.
20 Blogging Mistakes to Avoid in 2022, According to HubSpot Bloggers - Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!"
Topics: help, traffic, mistakes, blog, post, audience, according, dont, content, hubspot, blogging, writing, posts, bloggers, avoid, youre.
20 Funny Out-of-Office Messages to Inspire Your Own [+ Templates] - When it comes to the final days before vacation, people tend to fall into one of two camps: 1) those who watch the clock incessantly, and 2) those who are so busy before they leave, they might even forget to put up an out-of-office (OOO) email message.
Topics: vacation, know, ill, outofoffice, messages, ooo, youre, office, message, funny, email, inspire, templates, im.
20 Tips for Starting a New Job - Starting a new job? Then it's time to put your best foot forward.
Topics: need, manager, set, team, tips, day, help, job, starting, way, work, youre.
20 of the Best Free Google Sheets Templates for 2022 - Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — such as making sense of the data itself.
Topics: templates, create, youre, sheets, project, best, need, business, google, template, using, free.
22 Small Business Tax Deductions to Lower Your Bill This Year - If you run an online store, putting some of your profits towards tax-deductible business expenses can help your business grow and give you a break come tax season. Even day-to-day expenses—car trips to the post office, or the electricity bill for your home office—could be saving you money, so long as they’re recorded and reported. Read on to learn about the write-offs you may be missing, and some ideas on how to use them as a means to reinvest in your ecommerce business.More
Topics: ecommerce, youre, bill, deductions, deduction, cost, retirement, business, tax, small, expenses, plan, lower, deduct.
25 Best About Us & About Me Page Examples + 5 Templates - Building a website is an exercise of willpower. The bells and whistles of the design process are tempting to focus on, but compelling content is what makes a website work for your business.
Topics: way, best, mission, business, examples, values, youre, company, personal, website, page, brand, templates.
25 Home Based Business Ideas That Let You Work From Home - When you think of owning and operating a business, you might think about renting commercial real estate, commuting to an office, or managing employees. But there are plenty of ways you can pursue entrepreneurship with your headquarters at home.More
Topics: based, start, selling, business, sell, online, let, ideas, homebased, products, youre, work, create, social.
5 Reasons Why Brands Lose Followers on Instagram [HubSpot Blog Data] - According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021.
Topics: dont, lose, brand, content, audience, blog, data, post, youre, posting, followers, brands, instagram, reasons, hubspot, marketers.
6-Figure in Sales Before Launch and Building a Sustainable Future - After seeing the amount of waste created by single-use items caused by COVID-19, Miles Pepper and Martica Wakeman created re-fillable sanitizer dispensers made from reclaimed ocean-bound plastic and launched Sanikind. Backed by thousands on Kickstarter, Sanikind raised over $300,000 before its launch. In this episode of Shopify Masters, Martica shares the journey of managing a successful crowdfunding campaign and navigating logistical delays with manufacturers.More
Topics: 6figure, really, youre, thats, sustainable, kickstarter, future, sanitizer, going, launch, lot, sustainability, know, product, sales, building.
7 Amazing Sample Answers to "What Makes You Unique?" - The interview question, "What makes you unique?" is not an opportunity to confess weird habits or odd quirks. It's a chance to provide the interviewer with insight into how you'd be the best candidate for a role, while proving you're someone who can think on her feet.
Topics: prior, amazing, unique, interviewer, role, youre, makes, skills, answer, sample, company, experience, answers.
7 Content Marketing Metrics to Consider for Continued Success - No business can survive without customers. While customer retention is incredibly important, attracting new customers is essential to growing your business. Because of this, customer acquisition should be a top priority for business owners. This begs the question, how do you get new customers or clients in the literal or figurative door?
Topics: success, marketing, content, continued, youre, consider, potential, youll, google, metrics, business, important, customers.
7 Email Cadence Best Practices for Better Email Marketing Campaigns - There's much more to email campaigns than drafting up some copy and hitting send.
Topics: email, understand, emails, dont, customers, better, marketing, sending, youre, practices, campaigns, cadence, best, frequency, buyers.
8 Tips for Writing An Effective and Compelling Email - Have you ever had to hype yourself up to send an email? Because, same.
Topics: recipient, emails, tips, email, compelling, line, youre, write, subject, writing, message, sending, effective.
8 Virtual Interview Tips to Help You Get The Job - If you've landed on this post, it's likely that your resume has impressed the hiring manager(s) at the company you're applying to work for, and you've now been invited to a virtual interview. That's a huge accomplishment.
Topics: video, automated, answer, interview, sure, interviewer, dont, tips, job, interviews, youre, know, help, virtual.
9 Tips on How to Leave a Job on Good Terms - At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key.
Topics: company, job, tips, team, leave, share, youre, youll, weeks, leaving, good, manager, terms.
A 10,000 Unit Mistake: How Bushbalm Solved Their Biggest Fail - In this episode of the Bushbalm Miniseries by Shopify Masters, founder David Gaylord talks about all the biggest failures and small mistakes that could have caused Bushbalm to go under. From adapting to fine tuning, learn from David’s way of handling failures while building an 8-figure business.More
Topics: solved, thats, im, biggest, risk, failure, unit, really, bushbalm, mistake, business, think, fail, doing, going, youre.
Best Free Website Builder for the UK - So, you have the vision to start a website, but your budget is next to none, so you can’t pay for a website builder. Not to worry! We’re here to help. Fortunately, there are tons of free website builders out… Continue reading Best Free Website Builder for the UK
Topics: option, youre, uk, plan, templates, features, builder, website, best, free, paid, customization.
Business Proposals: How to Write One and Where to Find Templates and Examples - Here’s our guide to writing a winning business proposal. Learn which sections to include, how to reach out to prospective clients, and where to find templates and examples.More
Topics: proposal, prospective, templates, proposals, examples, summary, youre, cover, solution, write, client, clients, business.
Developing Leadership Skills: How to Become an Effective Leader [+ Expert Tips] - It's very easy to spot good leadership when it happens.
Topics: developing, leader, effective, manager, skills, help, good, team, tips, leadership, youre, leaders, expert.
Former Ecommerce CEO Asks, ‘What’s Next?’ - Entrepreneurs can find themselves looking for work rather than hiring it. That's the case of Andrew Faris, a successful digital marketer and ecommerce aggregator.
Topics: asks, products, career, im, amazon, youre, ecommerce, dont, modern, need, brands, whats, ceo, million.
Formula Parse Errors: What They Are & How to Fix Them - You're working in a spreadsheet and you want to use a function.
Topics: occurs, example, contains, fix, youre, parse, formula, youll, error, sure, errors.
From Family Recipe to 7-Figure Sales: Pan’s Journey of A Decade-Long Side Hustle - Michael Pan fell in love with mushroom jerky during a visit to family in Malaysia. He knew right away that he needed to share the snack with the rest of the world. Michael launched Pan’s Mushroom Jerky and brought this family recipe to the market. In this episode of Shopify Masters, Michael shares how he ran the business as a decade-long side hustle, and how his Shark Tank pitch generated millions in sales in a matter of days.More
Topics: business, going, right, sales, hustle, family, pans, journey, 7figure, able, things, product, thats, youre, lot, recipe, decadelong, really.
From eBay to Shopify: This Tech Reseller Achieves 6-Figure Monthly Sales - In 2009, Brian Burke started to offer customers a trusted alternative to sell and buy refurbished Apple products. Originally operating on eBay, Brain migrated his business, RenewedMacs.com to Shopify to gain more control over the customer experience. In this episode of Shopify Masters, Brian shares with us the importance of personal branding, how he uses Linkedin to market his business, and his secret to achieving 6-figure monthly sales.More
Topics: achieves, shopify, ebay, monthly, tech, apple, sell, im, reseller, customer, business, going, sales, lot, 6figure, thats, theyre, youre.
How 25 Brands Are Using Instagram Stories - There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business.
Topics: great, using, products, content, instagram, customers, product, audiences, example, youre, brands, brand.
How Often Should Your Business Post on Instagram? - Maintaining a steady cadence of posts is crucial for building a following on Instagram and making sure your posts are seen. Here’s what we know about how often your business should be posting on Instagram.More
Topics: youre, business, social, posting, posts, day, content, feed, post, instagram.
How This Data Scientist Used Market Research to Launch A Successful Fertility Business - Amy Divaraniya had enjoyed a comfortable career in data science when she realized she had another calling. After she faced struggles conceiving her son, Amy decided to build a solution to help women with their fertility. OOVA is an at-home test that measures multiple hormones through urine samples and provides personalized results and insights. In this episode of Shopify Masters, Amy shares with us the essential questions to ask when conducting market research and the challenges of being a female founder.More
Topics: really, used, launch, dont, research, youre, fertility, data, scientist, things, oova, im, thats, business, company, product, successful, market, going.
How This Founder Built A 7-Figure Business While Keeping A Full-Time Job - Roc Pilon was just 19 years old when he turned his passion for power lifting and working out into a business. He launched Gymreapers, an equipment and apparel company that makes affordable, stylish products or gym goers and athletes. In this episode of Shopify Masters, Roc shares his methodical approach to building a multimillion dollar business—all while working full time.More
Topics: business, fulltime, market, 7figure, product, dont, need, brand, job, built, able, products, youre, founder, work, keeping.
How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years - Will Torrez was operating businesses within the travel and hospitality industry when COVID-19 hit. As the impacts of the pandemic forced him to shut down his businesses, Will noticed the lack of access to gyms and decided to pivot. He created Zeno Gym by designing an all-in-one workout bench. In less than two years, Will has scaled the business to over $20 million in sales. On this episode of Shopify Masters, Will shares his tactics for building high conversion landing pages and an efficient supply chain.More
Topics: team, million, founder, going, lot, bench, gym, youre, zeno, fitness, thats, benches, business, scaled, product.
How You Can Make Passive Income in 2022 - Passive income isn’t as passive as you think. Our beginner’s guide shows you what’s involved in creating a passive income product in the creator economy. More
Topics: selling, product, asset, passive, sell, money, youre, creating, work, income.
How a Microbiome Company Runs a 7-Figure Ambassador Program - BIOHM Health was found by Afif Ghannoum, a biotech lawyer and his father Dr. Mahmoud Ghannoum, a microbiome researcher. The duo wanted to combine their expertise to create a probiotic company that brought research from the academic world into the homes of consumers. In this episode of Shopify Masters, Afif shares BIOHM Health’s journey of building a 7-figures sales channel with an ambassador program, and how they increased customer lifetime value by 40%.More
Topics: 7figure, theyre, customer, going, trying, runs, thats, ambassador, youre, product, lot, really, microbiome, company, dont, program.
How a “Nightmare” Ring Shopping Experience Turned Into a Niche Business - Shopping for wedding bands is a high stakes experience, due to the cost and nature of the product. So when John Ruggiero and Michelle Luchese went shopping for a wedding band for John, they had a “nightmare” experience finding one that matched his personality and budget. That’s when they decided to launch Manly Bands, a line of rings that uses high-quality, non-traditional materials like dino bone, meteorite, and deer antler. In this episode of Shopify Masters, John and Michelle discuss how to differentiate themselves in a saturated market and how to hire the ideal team for expansion.More
Topics: customers, things, business, thats, shopping, lot, nightmare, experience, ring, niche, really, product, rings, customer, youre, turned, different.
How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers - Take a minute to think about the best mentor you've ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor.
Topics: hubspot, amazing, according, mentorship, youre, build, ways, help, managers, mentor, mentee, mentees, dont, relationship, know.
How to Break Into the Creator Economy in a Digital Age - More than 50 million people worldwide consider themselves to be creators -- here's how they're doing it.
Topics: creator, writers, media, age, economy, break, youre, successful, digital, social, way, content, products.
How to Craft the Perfect LinkedIn Profile in 2022: 21 Easy Steps - Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and potential employers.
Topics: steps, skills, youve, linkedin, easy, profile, youre, perfect, great, content, connections, craft, worth, work.
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide - The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify... or maybe that's just me. Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don't want to shove off until the last minute.
Topics: landing, guide, create, stepbystep, need, marketing, post, campaign, youre, offer, holiday, page.
How to Deal With Negative Comments on Social Media [+ Examples] - While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.
Topics: examples, social, post, youre, comments, complaints, customers, negative, media, respond, deal.
How to Decline a Job Offer - Before you decline a job offer, ask yourself some key questions:
Topics: manager, job, say, reason, youre, position, offer, decline, declining, phone.
How to Do A/B Testing: 15 Steps for the Perfect Split Test - When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect.
Topics: test, cta, split, variant, results, youll, page, perfect, ab, steps, youre, testing, rate.
How to Find a Job After College: The Ultimate Guide - College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college.
Topics: hiring, questions, ask, youre, job, company, guide, college, interview, role, ultimate, work.
How to Find your Dream Job in 2022 - Finding a new job is a job in itself. It takes time and effort to apply, interview, and eventually land a position — even when you’re completely qualified.
Topics: career, work, resume, search, specific, company, job, youre, remote, companies, dream.
How to Give Your Two Weeks' Notice [+ 3 Examples] - Giving your two weeks notice is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they've invested time and energy into your professional development. If you’re wondering how to give two weeks notice without hurting your relationship with your employer, you’re in luck. There are particular actions you can take to ensure you leave a good final impression with your current employer.
Topics: youre, weeks, company, help, current, manager, resignation, team, know, notice, examples.
How to Host Virtual (or Hybrid) Holiday Parties For Your Team - The pandemic has forced the traditional holiday office party to go virtual. But things are different this year — now, a variety of workplaces include remote and in-person employees (or a hybrid of both).
Topics: parties, party, inperson, holiday, host, youre, activities, team, remote, virtual, guests, hybrid.
How to Identify Your Core Marketing Message - As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it?
Topics: pain, customers, business, target, brands, know, youre, audience, message, core, marketing, identify.
How to Improve Your Communication Skills in 5 Simple Steps - In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal. But with so many different people coming together, there’s bound to be some friction on how to implement ideas and strategies best. The key to helping your team succeed is communication.
Topics: share, team, skills, improve, meetings, steps, ideas, meeting, communication, simple, youre, work, employees.
How to Make a QR Code in 7 Easy Steps - Floors. Ceilings. Bathroom stall doors. These are just a few of the places you'll find QR codes. In fact, they've become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.
Topics: data, content, information, steps, youre, codes, scan, code, create, easy, barcodes, qr.
How to Make an Instagram Business Account - Instagram is an undeniably powerful tool for businesses.
Topics: business, switch, click, account, instagram, facebook, profile, personal, youll, youre.
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates] - Let's say your company decided to invest in a website redesign to improve lead generation, and you're responsible for managing the project.
Topics: youre, free, template, templates, budget, content, costs, planner, spend, advertising, marketing, manage, paid, product, entire.
How to Perfectly Manage a PPC Campaign [Template] - In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet's overall sales.
Topics: campaign, perfectly, ads, ad, keywords, template, manage, campaigns, ppc, google, search, youre.
How to Register a Domain Name in 4 Steps - A good domain name will stick with you for years to come. Learn how to check domain availability in the DNS and register your domain with major domain name registrars.More
Topics: steps, purchase, register, add, website, youll, domain, youre, price, click, services, domains.
How to Run a Focus Group for Your Business - When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it.
Topics: group, focus, youre, ask, youll, product, run, discussion, business, participants, questions.
How to Sell CBD Online - The CBD market is booming, and the growth of eCommerce will only amplify it. Now is the time to build and launch a CBD online store. Learn how to build your website and get the top tips for boosting your CBD sales. Why you Should Look to Start a CBD Online Store? 1. The CBD Market is Growing CBD is a budding business.The cannabidiol (CBD) market is booming but starting this post with a pun was unavoidable. In a report released from the Brightfield Group, a company specializing in predictive consumer and market intelligence for the CBD and cannabis industries, they noted CBD sales are expected to reach $20 billion by 2022, with a compound annual growth rate of 147%. While forecasts aren’t set in stone, historical numbers can’t lie. Ninety-seven percent of cannabis users primarily took CBD for chronic pain relief, while 50% of 100 respondents said they used CBD to reduce stress or anxiety. Looking at the same CBD usage statistics, 45% stated they took CBD to improve a sleep disorder, most commonly insomnia. Numbers aside, it’s hard to miss the explosive growth and use of CBD products. People of all ages, backgrounds, and lifestyles seem to be avid consumers and it feels like almost everyone has experimented with various forms of CBD for one reason or another. It is truly becoming a mainstream component of today’s culture, which means there is a huge market opportunity for business owners. Whether you’re already in the CBD business, or looking to break in, now is the time to launch your online store. For those with brick-and-mortar shops who might be wondering whether to expand, you honestly don’t have a choice. Taking an omni-channel approach to your CBD business will be the key driver behind continued success and growth, because if you don’t, your competitors will. 2. ECommerce in General is Exploding In the United States, sales of CBD in the e-commerce channel are forecast to increase from approximately two billion U.S. dollars in 2021 to more than six billion U.S. dollars by 2026. The new shopping mindset of the consumer is pushing more companies than ever to turn their sights to the internet, and you don’t want to get left behind. 3. The Constraints around CBD Have Loosened The passing of the 2018 Farm Bill federally legalized the production and sale of industrial hemp in the U.S., the plant where CBD derives. Legislation helped facilitate explosive growth in CBD products by reclassifying CBD and disassociating the compound from its cousin, THC, giving growers and businesses the ability to legally manufacture, sell, and ship hemp-derived products. This in turn gave consumers easier access to CBD, and as we know today, convenience in shopping is everything. Positive public perception surrounding weed in general is on the rise with legislators on both sides of the aisle looking to support the full legalization of cannabis. More than two in three Americans (68%) support legalizing marijuana, maintaining the record high level, according to a Gallup poll. The same research shows Democrats (83%) in support of full legalization, with Independents coming in at 71%, and Republicans on the fence at 50% supporting full legalization. 4. Consumer Demand is High From recreational use to treating everyday anxiety and stress, or even alleviating the symptoms of more serious medical conditions like Parkinson’s or PTSD, the reasons for consuming CBD are expanding, and just as with any product, consumers like having options. You can find CBD coffee shops as well as established spas offering CBD massages. Companies even sell CBD pet products. From CBD oil to gummies, chocolates, creams, supplements, vapes, or even chap stick and nasal spray, manufacturers and distributors are getting more creative with what products they’re infusing with CBD. The Bottom Line is Consumers Want CBD. The Demand is There. Nine million people started using CBD for the first time due to the pandemic; on average Americans spend an average of $20–$80 per month on CBD. One in three American adults have used CBD oil, and over 66% of the population is familiar with the product. Moreover, about 40% are using it for chronic pain relief. What does the average CBD oil user look like? 20% of U.S. adults aged 18-29 personally use CBD products, with the percentages decreasing as the age groups progress. An expanded customer base means more potential sales and opportunities for your CBD business, but it also means you need to find and define your ideal customer and product. The first step, however, is making sure your business is legal. Ensuring you Sell CBD Online Legally The answer to the question, “is it legal to sell CBD online?” is yes and no. If you’re looking to expand your existing company or are interested in starting an online CBD business, I’m sure we don’t have to tell you this, but we’ll restate it anyways – selling CBD oil or other products, online or in-store, is not the same as selling marijuana. They are different; marijuana is in fact still federally classified as a Schedule I narcotic by the Drug Enforcement Agency (DEA). A Quick Overview: CBD vs. THC Without getting into the weeds, the high-level differentiation between the two is that the compound CBD is typically extracted from the hemp plant, while tetrahydrocannabinol (THC), is extracted from the cannabis plant. CBD contains minimal to no traces of THC and is non-psychoactive, so it does not affect the brain the same way that THC does (also, if you caught that last pun, I promise there are only one or two more). While federally legal, CBD is still highly regulated both nationally and at the state level. The Farm Bill shifted oversight from the DEA to the Food and Drug Administration (FDA), which means there is a whole array of testing that needs to be done and labeling regulations that must be meticulously followed. States also have the final say as to whether it’s legal to buy, possess, manufacture, or sell CBD products within their borders. Using hemp-based CBD for recreational or medicinal purposes remains illegal in in Idaho and Nebraska. Do’s and Don’ts of Selling CBD Know your state-by-state laws. CBD sellers and buyers should know where CBD is legal. This is a two-way street. As a business owner however, you need to ensure that your online CBD store is built to handle the varying regulations. To legally sell CBD, all products must be within the THC limit of 0.3%. You need to be 100% positive the products you're selling, or if you’re manufacturing and providing wholesale options, that your CBD products follow this guideline and don’t surpass the legal limit. Do not make health claims. The FDA has issued warning letters against making health claims. While both marijuana and CBD have documented health benefits, there is only one FDA-approved drug that contains CBD at the moment, the epilepsy medication Epidiolex. Some states have legalized medical marijuana and the grip on CBD is loosening, so the opportunities for researching cannabis and running studies to understand marijuana and CBD benefits are expanding. Until it’s been thoroughly vetted however, it’s best to steer clear of making health claims. Finally, your products must be labeled correctly. Your label has to say CBD (among other things). This is essential for you to not only ensure your FDA compliant, but for shipping carriers to acknowledge and mail your products. Finding a CBD distributor whose products comply with FDA regulations is vital, and just like your customers would expect to trust you as a business, you need to know you can trust your source. There are many components to a CBD business, and your distributor is just one piece of the puzzle. Starting a CBD Online Business So you’ve decided to dive in. You’ve researched how to sell CBD oil (or other CBD products), sculpted a business plan, and are now ready to build and launch your brand. There are several pieces you need in place to start selling and making revenue. 1. Finding a Reputable CBD Supplier If you already own a CBD shop, you can skip ahead to part 2. If you’re just getting started and are looking at reselling CBD products that have already been manufactured or are interested in creating your own, you need a high-quality CBD supplier. There are a number in the market today, both U.S.-based and international that you can choose from. Many wholesalers in the U.S. have been sourcing their CBD from Europe, where farmers have had years more experience in growing hemp, so sourcing from abroad is an option. With the 2018 Farm Bill in place, I would expect the national options to be on the rise. Regardless, there are two key documents you’ll want to make sure any distributor has - the cGMP and COA. Certificate of Analysis (COA). Make this mandatory and make sure you know how to read a COA report. It is essential for you to vet the quality of the products or CBD extract you’re purchasing and ensure you’re running a legal business. The COA is a report that provides the test results and analytics (usually run by a separate 3rd party lab), of the supplier’s CBD goods. It will confirm what plant species the CBD was extracted from, the levels of CBD and THC, and verify you’re within your legal 0.3% limit. The COA will also give you a detailed analysis and the percentage breakdown of the other components that might be found in the CBD, including heavy metals, pesticides used on the plant (sample below), and terpenes, an aromatic oil that is secreted from the plants (it’s what gives off that skunky or sweet smell). If you’re ever in doubt, you can always get a test run yourself. Neither you nor your customers should be surprised by what’s in your products and you don’t want to be responsible for health risks. Source: AZWholeistic.com Current Goods Manufacturing Practice (cGMP). GMP is set of rules and regulations set forth by administrations, like the FDA, to ensure that products are safe for human consumption by outlining standards for how they’re manufactured, cleaned, packaged, and handed. Manufacturing facilities that meet these standards will be given a certificate, which is a good indicator for you that their practices conform to FDA and individual state guidelines. 2. Building and Launching CBD Websites Your online store will be your most powerful tool for driving revenue, so you’re going to want to make sure it’s aesthetically pleasing and user-friendly. Ecommerce platforms come in many shapes and offer a myriad of capabilities and features. There is no one-size-fits-all solution. You’ll want to pick one that meets your business requirements. Option 1: Pre-Built Templates If you find yourself short of a web developer and need a solution that provides front-end themes, store templates, and other UI components out-of-the-box, companies like Shopify and BigCommerce might be a good choice. Platforms like these will also include other business critical features like shopping carts, but often provide flexibility when it comes to customizing. Option 2: Custom Stores If you want to provide a unique shopping experience tailored to your brand and consumer and have decided to go with a custom front-end, you will need an ecommerce solution that provides core services and features like shopping carts, checkout processes, and catalogue management. These pieces will have to tie seamlessly into your website and companies like Elastic Path or Commerce Tools will offer the type of solutions you’ll need. Either way, an attractive website with easy-to-understand navigation and fast loading times will make your users’ journey convenient and frictionless, the key to a higher conversion for you. Due to the nature of the CBD and marijuana industry, insurance companies, merchant account providers, and payment processors consider CBD businesses ‘high-risk.’ Many won’t take you on as a customer. Payment gateways and payment processors are no different, but there are a number that specialize in helping high-risk CDB businesses such as Payment Cloud or Easy Pay Direct. Make sure that whichever provider you choose, you can seamlessly integrate it with your full eCommerce platform or cart and checkout process. Without the ability to accept credit cards and process payments, an online store is pointless. A note on cannabis-focused cryptocurrency You can accept payment types outside of the typical credit card payment. For example, CBD companies like BlueBird Botanicals accept cryptocurrency on their website. Accepting and processing cryptocurrency payments gives you a broader array of payment pathways you can give your customers, many of whom may be trading cryptocurrencies. From household names like BitCoin, to industry specific options like HempCoin, there are a number you can look at. There is some concern that cryptocurrency will fail soon and that this link between industries will flop by association. However, it hasn’t yet and there seem to be close cultural ties between Cryptocurrency providers and CBD supporters, which is why many speculate the two industries have looked to each other for support. 4. Shipping Carriers With CBD being federally legal, you won’t face a lot of restrictions here, if you make sure you follow the guidelines of whoever you decide on using. The United States Postal Service has guidelines on shipping hemp-based products. UPS will carry your CBD products, just make sure you’re keeping tabs on what’s required. Top Challenges with Selling CBD Online & Suggested Solutions Everything we’ve discussed so far is just the tip of the iceberg. Once you’ve guaranteed your CBD products are legal, built your website, and found funding, the real eCommerce challenges begin. 1. Banking and Payment Processing We just walked through a short overview of why these are important but finding a payment processor and merchant account for your company is probably one of the most frustrating parts of bringing your CBD business plan to life. Providers that specialize in helping ‘high-risk’ merchants usually have higher processing fees, more restrictions, and will give you less time to solve chargeback issues. If you’re only selling CBD products online, you’ll have to choose a 3rd-party provider that will process payments for CBD goods out of the gate. If you sell other goods and have decided to expand your product catalogue to include CBD, you already have these systems and providers in place. This means you may need more than one, and your back-end website logic will have to treat CBD products differently. You’ll have to handle any payment restrictions or limitations at the product-level. This will add a lot of complexity to your site architecture and will require a higher degree of customization in the back end. Resources for Finding online CBD Payment Processors or a Merchant Account for CBD The Best CBD Merchant Account Providers CBD Payment Gateways 2. Risk of Losing Access to your 3-party Providers You’re at the mercy of whichever merchant account provider, eCommerce solution, or payment gateway you choose. It’s not unheard of for these companies to update their acceptable use policies on a whim and add new limitations to what their platforms can be used for. With CBD still a gray area legally, you’re pretty much always at risk of losing access. Tip for Reducing Risk: Build a website that decouples your front end, or what the customer sees, from the back end and take a component-based approach to building your eCommerce experience. This is a technical tip but taking these steps will give you the flexibility you need to switch vendors quickly if needed and will give you complete control over your website. What we mean by this is, don’t lock yourself into a single vendor that offers everything ‘out-of-the-box’ with a particular list of integrations they suggest using. Giving yourself options and flexibility will reduce the risk of you losing the ability to keep your business running. 3. Tying State Regulations into your Cart and Checkout Process If you’re selling a mix of products that aren’t just CBD-based, you need to make sure your online store can implement product-based shipping rules that will guarantee you stay within safe shipping zones depending on what’s in your customer’s cart. Different taxes may also apply to different goods and depending on the state, so your shopping cart will need to be able to access the right data and apply it accordingly. 4. Competition and Differentiating your Business Earlier in this post, we talked a lot about the extensive market opportunity that CBD provides business owners and how the rise of ecommerce is geared up to support the continued growth of the industry. Unfortunately, with opportunity like this, comes great competition. The ‘green-rush’ is very real. Everyone, from your next-door neighbor to your local coffee shop, gas station, and even multi-national organizations are looking to take advantage of this increase in market demand. Many pharmacies and retailers now carry CBD products. The good news is, it’s still not a reality to sell CBD products on major platforms like Amazon and eBay. Tips for Beating the Competition: This is why it’s vital you build a trustworthy brand that consumers will love and follow. This starts with you providing a custom, customer-centric online experience. It’s like that saying where you have seven seconds to make a first impression. In this case, your website will have to do that for you. 5. Marketing CBD: Advertising and Promotions Anyone’s initial thoughts on how to build awareness and beat the competition would be jump on the online advertising bandwagon. Sorry again, but you’ll face huge limitations here as well. Google and Facebook Ads will not run CBD ads. This means you can’t leverage some of today’s biggest consumer platforms to market your products, like Instagram, in the same way other retailers can. This is a key reason you see brands vying for the attention and support of influencers, which, is a great tactic to explore. However, short of getting the Patriots’ tight end Rob Gronkowski to partner with you and publicly back your business and product, you’ll have to get a little more creative in how you advertise your business. Tips for Advertising your CBD Business Focus on increasing website traffic with an SEO strategy and blog posts. We can’t state this enough, but your website is really the heart of your business. Build and implement a solid SEO strategy around CBD keywords and your products. Start a blog and publish regular, educational, and informational content. The goal here is to establish yourself and your business as an industry leader, or at the very least, as a knowledgeable and trustworthy brand. Blogs are also a powerful tool to connect to other 3rd party CBD companies or industry publications. Offering to link to them in exchange for a mention on their site will increase your backlinks and make you more favorable in Google’s eyes. Leverage industry publications. Speaking of publications, there are several marijuana and CBD magazines and sites with both print and digital editions, all of which offer advertising in one form or another and have Facebook and twitter followers in the thousands. Take a look at some of our favorites: Cannabis Culture Magazine Marijuana Business Daily Leafly’s Blog Emails. Seems basic but drive site visitors and blog readers to subscribe or leave their email so you can continue to send them information. Tradeshows. This is huge. Due to limitations surrounding online advertising, you may want to place a higher priority on making it to in-person events. There are several shows globally, multiple times a year - and they’re expanding rapidly. Tradeshows are not only a great place to meet potential customers and other CBD business owners (if you’re B2B) but also CBD suppliers, growers, manufacturers, labs for testing and analytics, flavor suppliers, and distributors. You might even meet a law firm or eCommerce platform that specializes in CBD. CBD Expo CannaCon Top Features to Look For in an eCommerce Solution for CBD We’ve talked a lot about how your website will be the key to success for your CBD business. All aspects of your business will flow through that online portal and because you’re selling regulated goods, some aspects will be more difficult to manage. Here’s the three key attributes you should look for when building your eCommerce site: Scalability. Whether it’s handling a larger volume of traffic and order placements, to a growing product catalogue, your site, and primarily your cart and checkout process, should be able to grow with you as your business scales. Flexibility. You need to seamlessly integrate with a multitude of 3rd party providers that address steps across the entire customer journey to keep the engine running. Just as you should be able to easily weave one into your architecture, should you be able to replace one. When your payment processor decides to stop handling payments for CBD products you don’t want to be stuck and risk losing the ability to accept credit card info. If you’ve decided to accept bitcoin payments for your products, you ecommerce site will need to be able to handle multiple payment types. Long term, as you expand, you might want to start using multiple languages and accepting foreign currency. You will also need to implement a variety of tax specifications and shipping regulations by state. If you decide to include an age-verification step in your checkout process, your site will need to be able to accept and process this data. Speed. You lose revenue for every millisecond your site doesn’t load. We’re not kidding. Amazon did a whole study on it. Your site’s architecture and the tech stack that supports it will directly impact your site performance. Building your eCommerce Experience with Elastic Path You only get the true flexibility you need from an eCommerce site that has an API-based architecture that decouples your front-end from your back end. Yes, I’m talking about headless, but merely picking a headless solution isn’t enough - you need a headless approach that is also ‘services based’ (meaning each part of your eCommerce journey is a separate microservice component that can be assembled together). We’re not talking about using a platform like BigCommerce, Salesforce, or Shopify that offer a form of ‘headless,’ where the APIs are bolted onto the infrastructure already in place, but about building CBD websites with a natively microservices-based back end completely built on APIs. This will enable you to create an eCommerce site with fit-for-purpose components and provide only the features you need. You can learn more here, about why a headless approach to ecommerce is the best option for regulated or high-risk businesses. With Elastic Path you can easily manage complex back-end logic and alleviate many of the challenges you’ll have to face when building and launching your online CBD store. Let us know if you want to learn more about how Elastic Path can help you launch and manage your CBD business.
Topics: business, products, need, youre, cbd, sell, payment, ecommerce, marijuana, online, site.
How to Sell on Facebook Marketplace and Facebook Shops in 2022 - New to selling on Facebook? In this detailed guide, we’ll explain the steps, costs, and tips for selling your products in Facebook Marketplace and Facebook Shops. Updated for 2022. More
Topics: shopify, youll, marketplace, sales, buy, youre, shops, sell, page, store, facebook.
How to Use Excel's INDEX/MATCH Formula With Multiple Criteria - Excel is an incredibly powerful software – if you know how to leverage it. With so many functions and formula options, there’s something new to learn every day.
Topics: excels, function, range, index, rows, formula, youre, multiple, criteria, indexmatch, know, excel, match, looking.
How to Use Instagram: A Beginner's Guide - Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022.
Topics: share, post, beginners, youre, instagram, notifications, facebook, click, account, tap, guide, follow.
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates] - If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.
Topics: content, templates, readers, guide, topic, look, free, write, writing, posts, stepbystep, audience, post, youre, blog.
How to Write a Case Study: Bookmarkable Guide & Template - Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.
Topics: customers, write, work, case, product, business, customer, service, study, client, bookmarkable, youre, guide, template.
How to Write a Great Email Signature [+ Professional Examples] - Around the globe, more than 300 emails are sent and received each day, on average. That's 300 opportunities to market yourself and your business in those individual emails you send.
Topics: write, professional, media, email, social, include, links, contact, signature, examples, youre, icons, information, great.
How to Write a Marketing Resume Hiring Managers Will Notice [Free 2022 Templates + Samples] -
Topics: write, skills, marketing, job, resume, hiring, applying, youre, templates, dont, company, samples, managers, notice, free.
How to Write a Respectable Resignation Letter [+Samples & Templates] - If you’re leaving your job, you’re not alone. The workforce has revolutionized into “The Great Resignation.” Some experts have renamed the recent spikes in employee resignations as “The Great Reimagination” or “The Great Realization.” People are reevaluating how they work, where they work, and why they work.
Topics: write, templates, work, letter, company, professional, need, resignation, youre, include, leaving, samples, respectable, paragraph.
How to be a Good Leader [Research + Expert Tips] - Good leadership is vital for the long-term success of your organization.
Topics: leadership, leaders, leader, team, tips, expert, direct, research, members, good, positive, youre, work.
Instagram Live Shopping: Everything You Need to Know - The future of online shopping is here. Cue, live shopping – a phenomenon that's taken the eCommerce world by storm. For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live… Continue reading Instagram Live Shopping: Everything You Need to Know
Topics: questions, streams, shopping, instagram, know, youre, brand, live, need, products, product, customers.
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy - A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had one of those moments where I thought "SKIMS is showing up everywhere!" That’s because the company has an integrated media planning strategy.
Topics: content, planning, media, marketing, adopt, audience, plan, youre, target, instagram, channels, integrated, strategy.
International SEO: How to Optimize Your Website for Other Countries - Search engine optimization (SEO) is critical to help your brand reach the first page of search results and ideally climb into the top 5 positions for your primary keyword.
Topics: countries, website, content, search, keywords, youre, right, language, seo, optimize, local, international.
Interview Preparation Checklist: 18 Tips to Get the Job - You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared.
Topics: question, interview, position, youre, interviewer, job, company, checklist, tips, ask, youve, preparation, questions, long.
Keith Karlick Shares How to Build Engaging B2B Experiences at Make it Big 2021 - With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make…
Topics: b2b, shares, really, expectations, keith, think, karlick, big, b2c, need, youre, build, key, things, experiences, engaging.
LiveRecover Founder Sells Company, Buys OrderBump - Dennis Hegstad co-founded LiveRecover, an SMS app, in 2018. He sold the company in 2021. "I became bored," he said. So he purchased OrderBump, a Shopify app for product upsells.
Topics: buys, plus, customer, founder, upsell, liverecover, youre, company, upsells, shopify, app, sells, know, orderbump.
Mastering Facebook Ads In 2022 Through Incrementality - There are many resources out there telling you how to optimize your Facebook ads to scale your business's growth. And while I'm sure they can help in some aspects, you're probably optimizing your campaigns based on the wrong metrics.
Topics: incrementality, ads, incremental, audience, youre, ad, data, marketers, facebook, mastering, results.
Only $150 Left In The Bank Account: How This Business Bounced Back - Connor Meakin was a runner who couldn’t run. A devastating foot injury in 2016 put an abrupt stop to his favorite thing to do: compete in marathons at an elite level. This athlete who loved nothing more than to be outdoors had his life upended with doctors doubtful he would fully recover. After fruitless attempts at rehab, he took his health into his own hands, adoptin a new approach to his lifestyle. He soon discovered the benefits of bone broth. After healing his foot and getting back to ultra marathon running, Connor quit his job and launched Bluebird Provisions to share bone broth with the world. In this episode of Shopify Masters, Connor shares how he recovered from financial hurdles and pivoted online to save his business.More
Topics: things, business, lot, product, thats, left, email, broth, youre, bone, going, really, account, bank, bounced.
Paid Search Drives Kuru Footwear to 2021 Success - Sean McGinnis arrived at Kuru Footwear, a direct-to-consumer brand, in 2020 as chief marketing officer. One year later, he's president of the company, and sales are booming.
Topics: drives, search, success, youve, growth, footwear, spend, pain, thats, roas, paid, youre, kuru.
Permalinks: What They Are & How to Structure Them for Max SEO Value - What comes to mind when you think of SEO?
Topics: value, option, max, post, permalink, create, youre, permalinks, posts, structure, slug, seo, wordpress.
Podcast 34: Productivity Insights After Six Months on the Road - In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […]
Topics: im, podcast, business, think, road, week, things, productivity, really, months, insights, youre, work, going.
Podcast 38: How you sell a business—“the Deal Process” - In this episode, Drew talks about the three highlights of how deals go down in the private equity process. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Three highlights on how deals go down in the private equity Links / Resources FE International Quiet Light […]
Topics: company, diligence, process, buyer, business, wanna, businessthe, podcast, youre, multiple, deal, gonna, sell.
Resume Tips to Get You The Job You Want, Straight from Recruiters - I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check.
Topics: resume, straight, hiring, using, sure, email, job, experience, tips, youre, recruiters, included, skills.
SiteW Review (May 2022): An Introduction to SiteW - SiteW is one of the lesser-known, but rapidly growing tools on the market today for building your own business website. Intended to make website creation as simple and painless as possible, the technology promises a fun and enjoyable way to… Continue reading SiteW Review (May 2022): An Introduction to SiteW
Topics: introduction, pages, features, theres, able, review, youre, blog, sitew, add, website, youll.
TechCrunch+ roundup: Psychedelic investor survey, 6 issues VCs look for, hiring on a budget - If you can envision a solution that solves a customer's problem, it helps to have technical skills if you want to bring it to market. But that's not a requirement.
Topics: budget, youre, rounds, issues, hiring, investors, look, techcrunch, series, seed, evans, founders, survey, roundup, talent, corporate, psychedelic, investor, partner, vcs.
The 9 Goals to Consider When Creating a Marketing Strategy - If someone asks you to list a few marketing goal examples, could you?
Topics: audience, business, consider, awareness, goals, content, leads, youre, strategy, customer, brand, marketing, goal, creating.
The One Thing Ecommerce Success Stories Have in Common - Beyond snappy content writing and market research, and more critical than SEO and clever accounting, there is a unifying principle to steady Ecommerce growth.
Topics: think, products, customers, business, ecommerce, brand, youre, worked, customer, feel, common, thing, know, success.
The Ultimate Guide to Building a Website Redesign Strategy - So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
Topics: marketing, strategy, websites, guide, page, pages, website, youre, traffic, building, design, ultimate, redesign, site.
The Ultimate Guide to Email Marketing - The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
Topics: spam, guide, email, data, list, emails, service, youre, send, ultimate, marketing, subscribers.
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence - Would it be correct to assume a major part of your marketing strategy today is digital? Probably.
Topics: strategy, ultimate, improve, content, marketing, strategies, business, plan, paid, youre, digital, guide, customers, media, presence.
The Ultimate Guide to Video Marketing - If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more.
Topics: guide, video, audience, videos, need, youre, platform, viewers, ultimate, marketing, content, create.
The Ultimate Guide to Writing a Cover Letter - Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications.
Topics: hiring, role, fit, ultimate, manager, guide, youre, recruiter, writing, letter, company, letters, cover.
The truth about Apple Pay for ecommerce - This post was originally posted in 2010 and has been updated for relevancy. Is Apple Pay the Way for Digital Wallets? Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile, and apps. Eliminating the need to remember or carry shipping addresses and credit card numbers, digital wallets such as Apple Pay reduce errors and boost conversions. But is Apple Pay right for your checkout? Apple Pay by the numbers As of September 2019, there were approximately 441 million Apple Pay users worldwide, up from 292 million users in the corresponding period of the previous year. An estimated 48 percent of iPhone users had enabled Apple Pay. Research shows Apple’s availability is on the rise by 20%. They suggest this number comes out of a need for merchants and banks to align payment with shopper behavior and preference, as well as the eCommerce boom during the pandemic. Further findings show increases in the following as of 2020: Desktop adoption increased to 28 of 100 sites compared to 23 a year ago, up 22% Mobile jumped to 39 of 100 sites versus 28 last year, up 39% iOS apps were 43 of 100 compared to 36 last year, up 20% Supporting banks increased to 5,480 globally, up 29% Looking to improve your mobile experience? Check out our guide to mobile commerce and discover it's benefits, hurdles to overcome, and why it's should be an important focus of your business. Read the Guide Building a case for Apple Pay Apple Pay may be worth a trial when: Your mobile traffic is greater than 75%, with a high percentage of iOS users You serve a younger, tech-savvier customer base that both uses and prefers mobile wallets You don’t already offer two or more alternative payments (e.g. PayPal, MasterPass, Visa, Amazon Pay) -- too much choice can lower conversion Account creation is optional, not required Disadvantages to Apple Pay It’s unknown if the zero-fee trend will continue as Apple Pay gains popularity High upgrade costs for retailers on devices and training; due to these costs retailers may be slow to adopt or avoid it which affects availability While Apple Pay is increasingly offered by ecommerce platforms and payment gateways, it’s not a silver bullet for digital merchants. If you’re struggling with mobile conversion, ensure you’re regularly improving mobile checkout usability and site performance.
Topics: way, wallets, users, apple, truth, mobile, digital, ecommerce, youre, sites, pay.
TikTok Marketing Is Hard Work - Ryan Magin founded Viral Edits, an agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The process is much more difficult than it appears, he says, requiring hours of video watching and editing.
Topics: month, youtube, clients, hard, youre, working, marketing, video, premiere, started, videos, work, tiktok.
Virtual, Hybrid, or In-Person: Business Leaders Weigh In on the Future of Events - In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they'd ever had, with well over 27,000 attendees.
Topics: hybrid, event, events, virtual, leaders, youre, future, business, weigh, attendees, inperson, conference, told.
What Are Employability Skills? - Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator.
Topics: necessary, employers, job, meet, employability, skills, learn, work, able, youre.
What Are Meta Descriptions and How Can I Write Effective Ones? - Recent research shows that Google rewrites nearly 63% of meta descriptions. Is it even worth writing your own? Yes, it is. Learn why and how to write compelling meta descriptions in this article.More
Topics: pages, effective, good, write, product, page, youre, ones, ecommerce, description, meta, search, descriptions.
What Glossier got wrong - The fundamental disconnect: Software-enabled businesses don’t necessarily monetize the same way that software businesses do.
Topics: tech, beauty, business, techcrunch, public, glossier, way, youre, wrong, companies, work, company.
What is Context Marketing? Why It Matters in 2022 [+Examples] - While it's fair to say most marketers are on-board with the importance of content marketing, there's still an aspect of marketing that doesn't get as much love: context marketing.
Topics: examples, matters, right, create, youre, offers, leads, smart, context, content, marketing, know.
What is MyShopify? Everything You Need to Know - What is MyShopify? And MyShopify.com? How is it different from any Shopify online store? In this article, we explain the exact purpose of MyShopify to ensure all store owners are clear about its functionality, what to do if you encounter… Continue reading What is MyShopify? Everything You Need to Know
Topics: online, domain, myshopify, subdomain, need, shopify, youre, myshopifycom, custom, site, website, know.
Which Social Networks Should You Advertise on in 2022? - Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives.
Topics: users, facebook, media, youre, advertise, networks, business, marketing, platform, social, audience, platforms.
Why Every Company Needs to Know Its Core Competencies - Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers.
Topics: brand, company, know, competencies, value, needs, product, competitors, proposition, products, youre, core, marketing.
YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [New Data] - While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business.
Topics: best, business, data, free, offers, youtube, youre, support, vs, platform, videos, quality, vimeo, video.
‘People Development’ Drives AppSumo to $80 Million in Revenue - Ayman Al-Abdullah was CEO of AppSumo from 2015 to 2021. Annual revenue grew from $3 million to $80 million. How, exactly, did he do it?
Topics: business, work, team, ceo, revenue, youre, million, appsumo, development, drives, deals, product.