Top 2024 resources on youre
Best youre resource in 2024.
Learn more about youre to improve your e-commerce strategy.
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10 Creative Company Profile Examples to Inspire You [Templates]
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As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service.
Topics: profile, product, customers, information, inspire, companys, creative, examples, mission, products, company, page, youre, templates. -
10 Essential PPC Courses for Every Marketer
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Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career.
Topics: ads, marketer, google, offers, courses, essential, learn, marketing, search, youre, course, ppc. -
10+ Reasons Why Overworking is Bad for Your Health (and Your Career)
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Overworking has become the norm for many professionals. While being constantly plugged in can make us feel safe, connected, and in the know — both at work and at home — it also means we never really clock out.
Topics: stress, overworking, health, work, hours, bad, career, sleep, heart, youre, reasons, mental, overwork. -
13 Confirmation Email Examples I Love (For Your Inspiration)
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I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event.
Topics: youre, emails, details, inspiration, example, appointment, love, best, confirmation, examples, event, email, message. -
14 Essential Design Tips for Beginners: Transform Your Skills and Create Stunning Graphics
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From logos, posters, magazines, product packaging, and ads, we see graphic design at work every day.
Topics: youll, create, transform, stunning, skills, work, design, graphic, designers, learn, designer, space, tips, youre, graphics, beginners, essential, learning. -
19 Best Free Marketing & Sales Templates for Microsoft Excel
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In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.
Topics: marketing, youre, free, template, excel, help, social, microsoft, sales, track, templates, best. -
20 Email Best Practices That Actually Drive Results
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Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business.
Topics: marketing, best, drive, open, email, subject, newsletter, emails, practices, actually, line, results, include, recipients, youre. -
20 Email Opt-In Examples I Love (For Your Inspiration)
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A few months ago, my inbox was filled with emails from a health specialist. I didn't remember signing up for random diet plans, so why was I getting constant emails?
Topics: subscribers, examples, makes, feel, confirm, youre, love, content, privacy, optin, inspiration, tip, email. -
20 Free Personality Tests You Can Take Online Today
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Personality tests are a great way to explore different aspects of who you are and uncover layers you perhaps hadn't recognized about yourself before.
Topics: free, youre, career, online, type, emotional, different, personality, test, results, questions, today, tests. -
24 of My Favorite Sample Business Plans & Examples For Your Inspiration
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I believe that reading sample business plans is essential when writing your own.
Topics: plans, market, marketing, youre, plan, template, inspiration, information, examples, sample, business, favorite, writing, youll. -
30+ Best Business Courses for Ecommerce Entrepreneurs
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The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 trillion by 2030, and…
Continue reading 30+ Best Business Courses for Ecommerce Entrepreneurs
Topics: courses, ecommerce, youre, best, shopify, marketing, store, experience, youll, business, online, course, entrepreneurs. -
40 Interests That Deserve a Place on Your Resume
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Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me.
Topics: interest, include, job, place, work, works, interests, skills, youre, deserve, resume, demonstrate. -
55 Funny Commercials We Love From the Last Five Years
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It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something.
By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand.
Topics: youre, going, way, ad, commercials, humor, tip, funny, love, brand, commercial. -
55 Office Costume Ideas for Marketing Nerds & Tech Geeks
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How many days of the year are you encouraged to dress and goof around at work? Probably just one — Halloween — and even then, it can be hard to know which office costume ideas are appropriate for the workplace.
Topics: costume, office, marketing, work, tech, youre, black, ideas, geeks, halloween, white, best, outfit, nerds, dress. -
8 Holiday Gifts for the Content Creator in Your Life
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Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.
Topics: creator, youre, gifts, creators, life, gift, holiday, content, microphone, subscription, creative, mic, favorite. -
A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump
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If you’re a marketer, you cannot ignore meme culture.
Topics: pringles, youre, marketers, meme, tiktok, dollars, fishful, caviar, z, views, learn, gen, bump, million, social. -
AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
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When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences.
Topics: artificial, influencers, ai, change, think, intelligence, blog, influencer, content, tools, marketing, youre, creators. -
Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]
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For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows.
Topics: guidelines, youre, best, information, wikipedias, company, business, know, practices, create, page, wikipedia, pages, youll. -
Complete Guide to Google Ads Support
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Whether you’re a complete beginner or an experienced Google Ads user, issues and concerns can arise at any time. Are you having trouble with your campaigns? Don’t know how to start and complete your Google Ad account? Google Ads customer service has the right answers. However, it can be pretty challenging to search the internet for ... Read more
Topics: google, ads, guide, support, phone, gmt1, 7am, complete, 6pm, 9am, account, youre. -
Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie
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If you fell off the bandwagon of sticking to your New Year's Resolution to become a content creator, you’re not too late.
Topics: diego, video, youtube, videos, industry, san, youre, content, step, creator, modern, rest, millie, youll, crafting, blueprint. -
Ecommerce Funding: The Beginner’s Guide for 2024
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Choosing the right ecommerce funding strategy for your online business could be the key to building a more profitable venture. Demand for ecommerce is increasing, with some experts predicting the market will be worth $57.22 trillion by 2032. However, while…
Continue reading Ecommerce Funding: The Beginner’s Guide for 2024
Topics: beginners, capital, business, access, funding, strategy, guide, youre, need, ecommerce, growth, equity. -
Email Marketing Audit — The Complete Guide
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Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own.
Together, we cover:
Topics: audits, list, rates, parisyan, marketing, action, youre, help, audit, complete, guide, email. -
Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
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I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before, I apologize, but it’s true: In addition to being a blogger, I‘m in charge of curating and sending out HubSpot’s Marketing Blog newsletter.
Topics: send, content, subscribers, lead, tips, marketing, expert, email, data, emails, marketers, ultimate, guide, know, list, youre. -
How To Start Selling Art Online With Shopify
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Shopify is a robust platform that’s easy to use even for complete beginners and it’s the best choice if you’re serious about making a living from selling your art. In this article, you’ll find all the necessary steps to launch…
Continue reading How To Start Selling Art Online With Shopify
Topics: start, shopify, add, youll, settings, art, selling, product, store, page, youre, online, theme. -
How the Internet Works: An Explanation Even Non-Techies Can Understand
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The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works?
Topics: understand, web, network, wide, world, nontechies, protocol, internet, youre, computer, works, layer, data, explanation. -
How to Advertise on LinkedIn (+Research, Expert Tips)
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LinkedIn is a highly valuable tool for networking with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a useful inbound marketing platform.
Topics: youll, youre, research, ads, create, ad, type, expert, linkedin, tips, advertise, audience, targeting, campaign. -
How to Become a Content Creator: 10 Steps
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Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a content creator might just be the perfect avenue for you.
Topics: content, youre, come, industry, creators, creator, know, steps, successful, audience, tips. -
How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips
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Studies show that 76% of consumers research a business online before visiting in person. That means having a website and building web pages that provide the information consumers want to know is as necessary for companies today as having a phone number.
Topics: pages, cms, easy, tips, builder, youll, content, website, hosting, site, youre, domain, build, amazing, steps, methods. -
How to Create a How-to Guide: 21 Tips [+Examples]
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The irony doesn‘t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I've had my fair share of experiences writing how-to guides for HubSpot over the years.
Topics: howto, help, guides, youre, writing, readers, create, guide, instructions, example, examples, tips. -
How to Create an Ebook From Start to Finish [Free Ebook Templates]
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Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read.
Topics: page, start, blog, content, information, create, ebooks, ebook, youre, templates, free, finish. -
How to Create an Email Newsletter [+Expert Tips & Checklist]
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Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand.
Overall, newsletters are a staple in any high-performing email marketing strategy.
Topics: email, content, tips, emails, template, marketing, newsletter, newsletters, text, expert, youre, send, checklist, create. -
How to Create an SEO Strategy for 2024 [Template Included]
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Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.
Topics: keywords, google, template, search, blog, strategy, page, youre, included, seo, keyword, content, create. -
How to Delete Your Instagram [Easy Guide]
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Instagram isn't for everybody. If the latest changes to Instagram aren't what you're looking for, this step-by-step process for how to delete your Instagram account is for you.
Topics: youre, audience, deactivating, deleting, guide, easy, delete, select, click, account, instagram, deactivate. -
How to Design an Engaging Facebook Business Page [+ Tips]
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Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right?
Topics: facebook, access, engaging, tips, content, design, customers, business, create, post, page, youre. -
How to Do A/B Testing: 15 Steps for the Perfect Split Test
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So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B testing in marketing, anyway?” and “Why does it matter?”
Don’t worry! You’ll get all the answers to your burning questions. I’ll even tell you the second answer straight away…
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect.
Topics: ab, youre, test, steps, marketing, results, page, perfect, email, testing, split, tests, cta. -
How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros
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I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak.
Topics: affiliate, search, roi, tips, insider, elevate, pros, content, audience, marketing, information, youre, product, website, hubspot. -
How to Find Your Ideal Shopify Niche (And 10 Profitable Niche Ideas to Explore)
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Finding a Shopify niche packed with profit potential is often easier said than done. There’s a lot of conflicting advice out there, from “follow your passions”, to “take advantage of the latest trends”. However, the reality is choosing the ideal…
Continue reading How to Find Your Ideal Shopify Niche (And 10 Profitable Niche Ideas to Explore)
Topics: help, choose, business, ideas, ideal, specific, youre, products, customers, profitable, shopify, market, explore, niche. -
How to Get Verified on TikTok: A Step-by-Step Guide
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As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory.
Topics: stepbystep, verified, youre, followers, creators, media, verification, account, checkmark, guide, blue, tiktok. -
How to Give Off Good Boss Energy, According to 8 HubSpot Leaders
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We all know "good boss energy" when we see it.
Topics: leaders, need, according, hubspot, youre, good, manager, direct, boss, team, energy, privacy, hubspots. -
How to Give Productive Feedback, According to HubSpot Managers & Editors
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Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies.
Topics: feel, manager, team, feedback, rosseel, work, editors, hubspot, employee, productive, according, youre, employees, managers. -
How to Give a Great Presentation (+ Expert Tips)
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In your career as a business professional, there’s a good chance you’ll be asked to give a presentation, be it in the office or at an event.
Topics: youll, expert, audience, points, presentations, presentation, questions, great, tip, slides, speech, tips, youre. -
How to Make Money on FeetFinder in 2024: The Complete Guide
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If you want to learn how to make money on FeetFinder, you’re in the right place. Not only have we conducted a comprehensive review of the FeetFinder platform, to learn all about how it works, but we’ve also helped countless…
Continue reading How to Make Money on FeetFinder in 2024: The Complete Guide
Topics: guide, videos, profile, money, dont, photos, feetfinder, youre, sell, content, complete, need, feet. -
How to Make Money on Shopify in 2024
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It seems to me that as of late, everyone is thinking about setting up a Shopify store. The ecommerce platform has become an excellent gateway for people who are interested in making money online and diversifying their income streams, mainly…
Continue reading How to Make Money on Shopify in 2024
Topics: online, selling, business, sell, shopify, youre, products, ecommerce, money, store. -
How to Negotiate Your Salary (Script Included)
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You've done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer for your dream job.
Topics: employer, negotiation, included, number, youre, say, range, script, offer, negotiate, salary, conversation. -
How to Order Printful Samples in 2024
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If you’re thinking of launching a new print on demand business, or growing your venture, then you should be investing in Printful sample orders. Printful is one of the print on demand vendors I recommend most to beginners, thanks to…
Continue reading How to Order Printful Samples in 2024
Topics: youre, samples, order, product, printful, sample, youll, quality, orders, products, discounts. -
How to Order Printify Samples and Evaluate POD Quality
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If you’re planning on launching a print on demand business with Printify, one of the first things you’ll need to learn about, is ordering Printify samples. Standing out, increasing conversion rates, and generating customer loyalty in today’s competitive POD market…
Continue reading How to Order Printify Samples and Evaluate POD Quality
Topics: print, evaluate, youre, samples, pod, order, product, sample, quality, products, add, printify, shipping. -
How to Organize Your Email: 11 Management Tools
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Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.
Topics: tool, organize, gmail, sortd, free, tools, management, help, emails, inbox, email, youre. -
How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]
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Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.
Years ago, I underwent a total rebrand. Before joining HubSpot, I was content creating for years as a local journalist in Florida. So, most of my social media handles and content were geared toward news and politics.
Topics: relevant, anime, creator, expert, know, la, cruz, youre, content, stay, tips, brand, audience, rebrand. -
How to Run Google Ads: A Guide to Setting Up Your First Campaign
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As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go.
In this blog post, I’ll walk through everything I’ve learned about how to run Google Ads, from creating your account to launching your first campaign.
Topics: guide, search, ad, term, marketing, google, ads, campaign, youre, set, run, setting, way. -
How to Run a Marketing Campaign on a Tight Budget [Expert Tips & Free Tools]
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Many of us have been there with the cup of noodles diet when money is tight.
Topics: virtual, expert, events, free, tools, hubspots, run, tight, content, tips, ways, budget, campaign, way, marketing, youre, media. -
How to Sell Feet Pics on Instagram: The Complete Guide
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Learning how to sell feet pics on Instagram might seem like an unusual way to launch your own side hustle, but it’s a surprisingly lucrative initiative. People legitimately earn thousands just by sharing high-quality images of their feet with avid…
Continue reading How to Sell Feet Pics on Instagram: The Complete Guide
Topics: sure, instagram, sell, account, pics, complete, images, youre, selling, pictures, feet, guide, customers. -
How to Sell Feet Pics on TikTok (2024): Complete Beginner’s Guide
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Wondering how to sell feet pics on TikTok, here’s everything you need to know to start making money from your foot-related content on the leading social platform. Learning how to sell feet pics on TikTok might seem like an odd…
Continue reading How to Sell Feet Pics on TikTok (2024): Complete Beginner’s Guide
Topics: guide, need, pictures, tiktok, feet, selling, beginners, foot, presence, pics, complete, sell, youre, content. -
How to Start a Print on Demand Business in 2024
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Learning how to start a print on demand business might be one of the most lucrative things you do this year. After all, the print on demand (POD) business model is one of the easiest, most affordable, and simplest options…
Continue reading How to Start a Print on Demand Business in 2024
Topics: store, designs, demand, need, start, sell, products, pod, print, business, youre. -
How to Start a YouTube Channel [Expert Tips + 30 YouTube Channel Ideas]
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Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and ensure it resonates with people.
Topics: content, videos, help, tips, viewers, youre, channel, youtube, expert, channels, dont, software, start, ideas. -
How to Upsell on Shopify: [9 Tactics + Bonus]
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Shopify upselling is one of the most powerful tools ecommerce store owners can leverage to increase revenue, sales, and average order values.Essentially, upselling give you the opportunity to convince your customers to purchase a more expensive version of the product…
Continue reading How to Upsell on Shopify: [9 Tactics + Bonus]
Topics: crossselling, shopify, customer, product, products, upsell, offers, customers, tactics, youre, bonus, upselling. -
How to Use Google Calendar: 21 Features That'll Make You More Productive
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Some things you think will be simple actually end up getting really complex. Google knows this all too well, which is why Google Calendar has plenty of nifty features to simplify scheduling.
Topics: youre, set, google, view, thatll, event, meeting, icon, features, click, meetings, calendar, productive. -
How to Use Instagram: A Beginner's Guide
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Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022.
Topics: content, facebook, click, youre, beginners, tap, instagram, guide, profile, share, follow, post. -
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
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If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.
Topics: blog, youre, guide, write, templates, audience, help, writing, post, free, content, topic, readers, information, stepbystep. -
How to Write a LinkedIn Recommendation in 2023 [Quick Tip + Examples]
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Writing a LinkedIn recommendation for a colleague is a great and easy way to support their career development. But figuring out how to write one that is specific, honest, succinct, and impactful isn't always easy.
Topics: working, explain, write, examples, team, tip, job, person, writing, skills, recommendation, quick, linkedin, youre. -
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
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Email marketing has come a long way in the past few years. More than 306 billion emails are sent and received each day. How can you write something that stands out?
Topics: marketing, lines, open, youre, email, line, subject, writing, copy, write, emails, compelling, clear, tips. -
How to Write a Powerful Executive Summary [+4 Top Examples]
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Whether you're an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth.
Topics: readers, executive, market, template, company, plan, powerful, summary, write, examples, business, information, youre. -
How to Write a Press Release [Free Press Release Template + 2024 Examples]
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In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they're scanning the latest headlines across multiple social media channels at once.
Topics: write, press, release, help, youre, template, media, examples, include, information, free, company, releases. -
How to Write a Respectable Resignation Letter [+Samples & Templates]
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Even though millions quit their jobs every month, we understand that telling your boss that you're leaving the company is never an easy conversation.
Topics: samples, company, professional, letter, youre, transition, templates, respectable, position, work, write, need, resignation. -
How to Write a Video Script [Template + Video]
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Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template.
Topics: video, product, help, script, videos, main, youre, add, template, information, write. -
I Asked ChatGPT How to Answer Salary Expectations in an Email — Here’s What I Got
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Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.
Topics: role, chatgpt, range, expectation, email, id, expectations, answer, job, salary, youre, heres, asked. -
I Asked ChatGPT How to Apologize Professionally in an Email — Here’s What I Got
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Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.
Topics: need, professionally, youre, heres, chatgpt, email, recipient, write, writing, asked, customer, error, apologize, apology. -
I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here's What I Got
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I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.
Topics: internship, heres, emails, skills, job, different, position, chatgpt, company, marketing, write, youre, intern, email, worked, asked. -
I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here's What I Got
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In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles.
Topics: response, work, heres, types, write, email, need, send, boss, youre, asked, day, chatgpt, emails, sick. -
I tried writing a blog post with ChatGPT, so you don't have to.
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If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process.
Topics: blog, chatgpt, tried, post, generate, sources, outline, cat, dont, writing, youre, write, information. -
Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In?
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When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video.
Topics: vs, creators, promote, content, creator, influencer, marketers, products, difference, invest, marketing, youre, gen, influencers, whats. -
International PPC: The Complete Guide
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When you want to reach a global audience, turn to international PPC.
Topics: landing, market, target, page, campaigns, ad, complete, ppc, ads, youre, international, guide. -
Letter of Interest Tips, Templates & Examples [A 2023 Guide]
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In today's competitive job market, a carefully crafted letter of interest is a powerful tool for standing apart from the crowd.
Topics: templates, examples, tips, team, company, way, letter, guide, hiring, specific, role, manager, interest, youre. -
Marketing Reporting Examples: How to Build and Analyze Marketing Reports
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As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.
Topics: leads, youre, data, channels, examples, reporting, help, audience, build, report, reports, analyze, marketing. -
Phone Photography 101: How to Take Good Pictures With Your Mobile Device
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Before the days of smartphones — if you can remember such a time — taking a great photo was a labor-intensive process. Now, it’s easy to learn how to take good photos with your phone — no fancy cameras or desktop editing software required.
Topics: good, app, youre, device, pictures, photos, subject, light, smartphone, focus, taking, camera, mobile, photography, phone. -
Podcast 34: Productivity Insights After Six Months on the Road
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In this episode, Drew talks about the five different observations he had while working and growing his business during 7 months of travel with his family, and the people and tools that made it possible. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights Five different […]
Topics: business, podcast, think, really, youre, insights, work, going, things, months, road, im, productivity, week. -
Press Release Distribution: Top 11 Services + 4 Mistakes to Avoid
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To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn't just come naturally – you need to work for it.
Topics: press, release, services, mistakes, youre, send, business, media, distribution, avoid, journalists, service, contact. -
Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts
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Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?
Topics: launching, hubspots, strategy, launch, create, youll, according, experts, need, team, youre, marketing, product, checklist. -
Product Photography: The Ultimate DIY Guide in 2022
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Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time.
Topics: youre, images, white, stores, photos, guide, ultimate, diy, light, youll, ecommerce, product, photography, way, products. -
Referral Traffic: 7 Ways to Drive It (And Get More Leads!)
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Referral traffic is a powerful and often overlooked way to give your website a competitive edge.
Topics: youre, search, referral, media, ways, directories, blog, website, social, traffic, generate, drive, leads. -
SEO For Plumbers — How to Show Up in Google Results
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Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand for plumbing services.
If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business.
Topics: google, business, way, results, website, seo, youre, strategy, plumbers, content, plumbing, work. -
SWOT Analysis: How To Do One [With Template & Examples]
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As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis.
Topics: apple, weaknesses, swot, market, opportunities, analysis, template, youre, examples, products, business. -
Social Media Marketing: The Ultimate Guide
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Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the engagement they look for.
Topics: platform, youre, media, marketing, users, strategy, ultimate, social, audience, platforms, guide, content. -
The 23 Best Cover Letter Examples: What They Got Right
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I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
Topics: great, best, applicant, information, cover, example, letter, right, job, youre, skills, examples, experience. -
The Beginner's Guide to LinkedIn Marketing & Networking
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Did you know LinkedIn has over 774 million users across the globe? This metric alone makes the platform one of the top social networks today.
Topics: connections, network, business, content, share, marketing, linkedin, youre, profile, beginners, guide, networking, page. -
The Best Time to Send an Email [2023 Research]
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Here’s a little exercise for you: check the timestamps on the emails you’ve received in the past day. I noticed that most of my emails, especially my subscription emails, were sent between 9 AM - 12 PM or 12-3PM.
This isn't a coincidence, either.
Topics: best, email, day, research, send, rate, marketing, marketers, youre, emails. -
The HubSpot Culture Code: Creating a Company We Love
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Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as an internal document, and as a company who values transparency, we decided to share it with the world.
Topics: template, youre, hubspot, access, company, values, culture, creating, mission, code, love, deck. -
The Marketer's Ultimate Guide to Link Bait
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Can we please come up with some better terminology for the concept of "link bait"? For me, it conjures up thoughts of those evil bait-and-switch advertising schemes.
Topics: great, marketers, blog, content, usually, sure, guide, ultimate, youre, link, marketing, traffic, bait. -
The Plain-English Guide to Integrated Marketing Communications
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I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.
Topics: campaigns, integrated, youre, communications, campaign, content, website, brand, marketing, channels, channel, plainenglish, guide. -
The Ultimate Guide to Community Management
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When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them.
Topics: management, social, customers, members, youre, community, ultimate, content, media, audience, guide, brand. -
The Ultimate Guide to Content Creation
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As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so integral to marketing. Content creation is what happens behind the scenes. It‘s how Google can offer the perfect answer to your problem with a link to a blog or website. It’s the videos you watch on YouTube after a tough day.
It‘s why you may find yourself scrolling through TikTok for hours a day. Don’t worry, I'm not judging you. I do it too.
Topics: creation, blog, guide, audience, media, content, ultimate, great, youre, help, create, social. -
The Ultimate Guide to Working From Home (+ Remote Work Tips)
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Working from home is a gift, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle.
Topics: ultimate, guide, office, youre, work, help, youll, workers, tips, working, remote, day, remotely. -
TikTok Creativity Program: Is it better than the Creator Fund?
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Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta.
Topics: videos, creator, creativity, fund, views, beta, better, youre, creators, program, tiktok. -
Video: Shopify Pros and Cons
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Shopify Free Trial | Full Shopify Review | Shopify Pricing Plans and Fees Subscribe to Our YouTube Channel Read our full article featuring Shopify's Pros and Cons. Shopify Pros and Cons Video Transcript INTRO Hey there, amazing viewers! Welcome back…
Continue reading Video: Shopify Pros and Cons
Topics: youre, support, platform, business, video, pros, cons, security, need, shopify, store, customers, online. -
Video: Shopify Starter Plan
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Shopify Free Trial | Full Shopify Review | Shopify Pricing Plans and Fees Subscribe to Our YouTube Channel Read our full article on how to sell using Shopify's Starter Plan. INTRO Hello, YouTube family! Welcome back to Ecommerce Platforms. I’m…
Continue reading Video: Shopify Starter Plan
Topics: youre, media, video, products, features, shopify, lets, social, starter, sell, plan. -
What Businesses Get Wrong About Content Marketing in 2024 [Expert Tips]
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The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful.
After a few blog posts, many people flame out and grumble, “We tried content marketing, but it didn’t work for us.” As a content marketer, I see the same content marketing mistakes made across all platforms and industries. After reading, you’ll start noticing these mistakes, too.
Topics: wrong, post, search, tips, content, sales, access, expert, mistakes, blog, templates, marketing, businesses, youre. -
What Is Contextual Targeting, in the Context of Ads?
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As Jerry Maguire once said — “Show me the money.”
Topics: content, targeting, contextual, keywords, google, coffee, ads, context, youre, ad, right. -
What Is Retargeting? How To Set Up an Ad Retargeting Campaign
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In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn't as expansive.
Topics: youre, ads, set, retargeting, ad, website, list, facebook, audience, campaign. -
What is Communication? The Ultimate Guide
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The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships.
Topics: ultimate, person, dont, speaking, team, youre, guide, communication, barriers, saying, communicate, communicators. -
What is a Letter of Intent? How to Write One for a Job [+ Examples]
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Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job.
Topics: job, loi, letter, examples, interest, organization, youre, write, templates, intent, cover, specific. -
[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged
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Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
Wrong.
Topics: business, facebook, keeps, posts, post, brand, page, video, content, engaged, click, youre, social, update.