JD is to start selling houses online

E-commerce giant JD is to start selling houses online, and connecting landlords and tenants.

The company is moving into the second-hand housing industry in partnership with Chinese property firm 5i5j Real Estate Brokerage.

The data-sharing partnership, which has launched with the opening of a 5i5j shop on JD’s platform, is designed to improve the experience of potential home buyers with verified listings.

Users of the service may find houses for lease with terms and prices verified as accurate.

Other new partners include US Century 21 Real Estate and Beijing property search engine Zhuge. More than 1.7 million apartments in 100+ Chinese cities are already listed on the platform.

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