South Korea’s Cafe24 launches in Japan

South Korean e-commerce platform Cafe24 has launched in Japan.

The new Japanese service offers local businesses solutions to use online stores, payment gateways, logistics networks and marketing tools to reach global customers.

Japanese businesses are able to use the service to build multilingual online stores and offer international and Japanese payment gateway services.

The Japanese e-commerce market is currently the world’s fourth largest, growing in value at more than ¥1 trillion per year.

Cafe24’s CEO Lee Jae-suk said: “Our expansion into Japan’s e-commerce market marks an important milestone and adds momentum to our growth as a global company … We will continue to rigorously sophisticate the Japanese platform in accordance with local situations to successfully set roots in Japan’s e-commerce market.”

Cafe24 has indicated plans to expand into English-speaking countries and Southeast Asia, following Japan.

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