Daily E-Commerce Pulse Report: Wed 11 Jul 2018
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14 interesting articles found from a total of 22 different sources analyzed:
17 Truly Inspiring Company Vision and Mission Statement Examples
Mission Statement Examples
Life is Good: To spread the power of optimism.
sweetgreen: To inspire healthier communities by connecting people to real food.
Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
American Express: We work hard every day to make American Express the world's most respected service brand.
Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
Honest Tea: To create and promote great-tasting, healthy, organic beverages.
IKEA: To create a better everyday life for the many people.
Nordstrom: To give customers the most compelling shopping experience possible.
Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play.
Universal Health Services, Inc.: To provide superior quality healthcare services that: PATIENTS recommend to family and friends, PHYSICIANS prefer for their patients, PURCHASERS select for their clients, EMPLOYEES are proud of, and INVESTORS seek for long-term returns.
JetBlue: To inspire humanity – both in the air and on the ground.
Workday: To put people at the center of enterprise software.
Prezi: To reinvent how people share knowledge, tell stories, and inspire their audiences to act.
Tesla: To accelerate the world's transition to sustainable energy.
Invisible Children: To end violence and exploitation facing our world's most isolated and vulnerable communities.
TED: Spread ideas.
Where does customer loyalty come from?
Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions?
Topics: customers, examples, truly, vision, brand, business, love, statement, employees, mission, life, inspiring, company.
2018’s Guide to Google’s Search Engine Results Page (SERP)
Keeping up with the latest changes to search engines is tough. Especially when Google changes every day. What’s more, Google’s ten blue links don’t drive as much organic traffic as they used to. Why? Because of new SERP features. These new SERP features – SERP is shorthand for search engine […]
Topics: shows, guide, image, page, results, googles, serp, google, organic, search, featured, feature, 2018s, engine, serps.
7 Ways to Address Concerns of Online Shoppers
Even for an ordinary, inexpensive item, it’s astounding how many uncertainties can come up from online shoppers. If you tried to address every single worry or question in a product description, it would quickly become bloated and unmanageable. Instead, refer shoppers to secondary content, such as the following seven options
Topics: address, answers, questions, customers, buyers, online, concerns, ways, reviews, shoppers, product, item.
How a Jewelry Shop Owner Found a Niche to Grow Her Brand
For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers. Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. […]
Topics: customized, customers, woocommerce, jewellery, tiny, online, focus, sell, business, jewelry, product, melissa, tags.
How to Attract Clicks on a Search Engine Results Page
You’ve done the technical search engine optimization steps. You’ve worked hard to create useful, even authoritative content that answers common questions — keyword queries — for your industry. You’ve earned ...
Topics: sitelinks, page, result, clicks, results, title, google, site, serp, search, description, keyword, attract, engine.
L Catterton and JD invest funds and expertise in Secoo
LVMH-linked L Catterton Asia and JD have jointly invested US$175 million into Asian luxury fashion platform Secoo, via convertible notes.
Topics: catterton, relationships, secoos, jd, l, secoo, leading, invest, funds, luxury, partnership, expertise, lifestyle.
New Community Insider Program is Now Accepting Applications
Together, we can enrich our global ecosystem by fostering community and product innovation
Topics: developers, commerce, insider, program, help, ecosystem, community, provide, magento, accepting, individual, applications.
News Cart for July 10th
Below is your eCommerce News Cart for July 10th, 2018: Subscribe: iTunes | Stitcher In the News: Amazon Jumps into the Pharmacy Business with $1 Billion Pillpack Acquisition The purchase includes licenses allowing Amazon to sell drugs in all 50 U.S. states Shares of Walgreens, Rite Aid and CVS immediately dropped 6-9% on the news 90% [...]
Topics: cart, right, return, store, google, day, shopify, amazon, job, prime, 10th, selfawareness.
Personalization Versus Privacy: Making Sense of the Privacy Paradox
With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise.
Topics: data, paradox, consumer, personal, versus, information, making, businesses, consumers, need, marketers, sense, content, privacy, personalization.
Pinterest Marketing for Ecommerce Businesses: How to Drive Traffic From Pinterest
Find out how Pinterest marketing provides brands with marketing power & what a Pinterest for business account can do for businesses & their bottom line.
Topics: users, traffic, pinterest, drive, save, business, marketing, pin, pins, ecommerce, businesses, button, website, content.
The Best B2B Lead Gen Campaigns for Every Channel
Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals.
Topics: campaigns, media, email, leads, best, marketing, generation, gen, channel, b2b, lead, social, conversion, content.
Tmall and Eurovet team up to help sell lingerie into China
Tmall and Eurovet are teaming up to help industry players sell lingerie, swimwear and active brands into China.
Topics: shows, international, china, companies, eurovet, sell, tmall, help, women, consumers, lingerie, chinese, brands, team.
What You Missed at Google's Marketing Innovations Keynote
Last month, Google let the world know that big changes were coming to its famed AdWords.
Topics: right, googles, google, ad, machine, missed, changes, search, innovations, marketing, keynote, learning, ads, technology, advertisers.
‘Saying product is available soon is too vague’
Online retailers aren’t allowed to state a product is available soon’ on a product page. It’s too vague. That’s what the Oberlandesgericht in Munich decided after it reviewed a case against MediaMarkt, which used this phrase to promote the Samsung Galaxy S6. The case against MediaMarkt has been filed by Continue reading
Topics: delivery, soon, customers, vague, online, saying, specific, case, mediamarkt, product, available.