Daily E-Commerce Pulse Report: Mon 08 Apr 2019
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2 interesting articles found from a total of 22 different sources analyzed:
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How to Measure Customer Acquisition Cost
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How does an ecommerce company decide which marketing tactics work the best? Customer acquisition cost helps to answer this question. CAC is a key performance indicator for ecommerce marketing. It estimates how much to invest to attract one new customer.
from www.practicalecommerce.com
Topics: measure, advertising, marketing, ecommerce, example, average, campaign, value, cost, cac, acquisition, business, customer. -
Refurbishing the Rust Belt: Founder Stories from Detroit
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Detroit has undeniably prevailed through the most catastrophic blows to its economy. Once, hundreds of thousands of people worked in the city’s auto industry until the largest car manufacturer closed and kicked off a decades-long decline. But though automakers left the rust belt in their dust, the manufacturing heart of the city beat on, and instead of cars, that workforce is using its skills to make everything from denim and bikes to jewelry and coffee. More
from www.shopify.com
Topics: city, rust, skills, company, detroit, manufacturing, detroits, refurbishing, rebel, inspiration, women, amy, business, founder, belt.