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Daily E-Commerce Pulse Report: Thu 13 Feb 2020

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13 interesting articles found from a total of 22 different sources analyzed:

  • 7 Email Cadence Best Practices for Better Email Marketing Campaigns - By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels. from blog.hubspot.com
    Topics: practices, emails, buyers, understand, dont, marketing, frequency, better, cadence, best, campaigns, customers, youre, sending, email.
  • - Deliveroo has offered support for its Hong Kong restaurant partners as many of them are suffering from coronavirus impact. from insideretail.asia
    Topics: offer, partners, industry, sales, hong, fb, restaurant, deliveroo, kong, company, restaurants, support, cent.
  • Ever Loved’s funeral marketplace undercuts undertakers - Fifty percent of families are scared they can’t cover the cost of a funeral. They end up overpaying because no one wants to comparison shop amidst a tragedy. That’s why ex-Googler Alison Johnston’s startup Ever Loved built a free funeral crowdfunding tool. Now it’s addressing one of the most expensive parts of saying goodbye: burial. […] from techcrunch.com
    Topics: online, loveds, funeral, dont, undercuts, prices, loved, customers, marketplace, costs, undertakers, memorial, techcrunch, families, johnston.
  • FTC votes to review influencer marketing rules & penalties - Undisclosed influencer marketing posts on social media should trigger financial penalties, according to a statement released today by the Federal Trade Commission’s Rohit Chopra. The FTC has voted 5-0 to approve a Federal Register notice calling for public comments on questions related to whether The Endorsement Guides for advertising need to be updated. “When companies […] from techcrunch.com
    Topics: ftc, endorsement, social, review, penalties, marketing, chopra, influencer, paid, media, votes, platforms, influencers, rules, techcrunch.
  • Germany makes destroying products more difficult - The Cabinet of Germany has launched a draft law that is aimed to improve waste avoidance and to increase recycling. For online retailers this means the destruction of products will be more difficult, so they need to find a better way to deal with returns. The updated Recycling Act covers… Continue reading from ecommercenews.eu
    Topics: difficult, online, webinar, returns, law, germany, makes, goods, destroying, retailers, products, recycling, stock, zalando.
  • Google to Show Shopping Ads in Gmail - I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the week of March 4. What will this look like? What action(s) should merchants take? I'll dig deeper in this post. from www.practicalecommerce.com
    Topics: discover, google, ads, gmail, users, email, campaigns, advertisers, shopping, likely.
  • How HubSpot Uses Long-Form Video to Build a Brand - Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI. from blog.hubspot.com
    Topics: hubspot, marketing, videos, youtube, uses, audience, content, longform, video, brand, help, build, value.
  • How a 23-Year-Old Earned Over $20 Million in Ecommerce in Less Than One Year - Three ways to replicate Kevin Zhang's success. from www.entrepreneur.com
    Topics: 23yearold, entrepreneurs, business, million, sales, sharp, importance, started, zhang, digital, earned, ecommerce, success.
  • Is A Media Mix Right for Your Brand? - Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I'm willing to bet a typical campaign includes at least three. from blog.hubspot.com
    Topics: social, businesses, modeling, marketing, mix, campaign, media, optimization, channels, brand, right, data.
  • Three Ways to Use Content Marketing to Grow Your Online Store - Learn how content marketing helps online stores attract, nurture, and convert leads into paying customers. Plus, see two eCommerce content marketing examples. from woocommerce.com
    Topics: post, store, ways, marketing, need, blog, ask, content, question, grow, insurance, online, search.
  • What You Need to Know About Creating a 'Do Not Reply' Email -   During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. Well, chips and a one gallon Tupperware full of my aunt's famous spicy salsa. While I'm watching TV, all of a sudden, I accidentally drop the entire gallon of cold salsa on my lap. from blog.hubspot.com
    Topics: emails, messages, alias, reply, need, audience, improve, address, customers, spam, creating, know, email.
  • - Yahoo! Hong Kong is to close its commerce operations, including Yahoo! Auctions, Yahoo! Store and Yahoo! Group Buy. from insideretail.asia
    Topics: auctions, close, website, space, hong, quits, yesterday, usersthe, commerce, terminated, kong, world, online, transaction.
  • ePharmacy Ro launches doc-approved WebMD rival Health Guide - “Whatever your symptom, WebMD says you have cancer.” It’s a long-running joke that underscores the distrust of perhaps the top source of medical advice, stemming from a confusing site clogged with ads that’s been criticized for questionable information and pushing pills from its sponsors. Health Guide is the new medical handbook for the internet, where […] from techcrunch.com
    Topics: guide, site, theres, doctor, million, ro, medical, health, wont, rival, webmd, epharmacy, docapproved, launches, patients, techcrunch.