Daily E-Commerce Pulse Report: Sat 12 Jun 2021
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8 interesting articles found from a total of 22 different sources analyzed:
Berlin Brands’ Exec on Ecommerce Acquisitions, Technology, More
Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more.
Topics: exec, brand, products, technology, started, brands, ecommerce, different, amazon, million, berlin, im, product, acquisitions.
FinXP launches Real Time Payments
Payment and banking service provider FinXP has launched Real Time Payments by FinXP (RTPF). This is an account-to-account payment method that is targeted at online merchants. The Malta-based electronic money institution says its transaction fees are lower than many other popular alternative payment methods. Online payments have become increasingly popular… Continue reading
Topics: real, payment, popular, payments, launches, online, transaction, merchants, finxp, rtpf, fees.
Fresha raises $100M for its beauty and wellness booking platform and marketplace
Beauty and wellness businesses have come roaring back to life with the decline of COVID-19 restrictions, and a startup that’s built a platform that caters to the many needs of small enterprises in the industry today is announcing a big round of funding to grow with them. Fresha — a multipurpose commerce tool for independent […]
Topics: fresha, 100m, businesses, customers, marketplace, free, payments, company, raises, wellness, platform, booking, software, services, techcrunch, beauty.
Q&A: Bringing Data Innovation to Merchants with Google BigQuery
Effective decision making starts with data. However, before you can start making decisions, you need the right technology solutions in…
Topics: reports, bigquery, studio, google, merchants, bigcommerce, using, solutions, business, data.
Signa Sports United acquires sports store Wiggle
Signa Sports United has agreed to list on the New York Stock Exchange through a merger with special-purpose acquisition company Yucaipa. The deal will raise over 530 million euros in proceeds for Signa Sports United, which will use part of this money to buy UK-based sports store Wiggle. Yucaipa is… Continue reading
Topics: store, shops, company, stock, online, acquires, euros, private, acquisition, million, signa, wiggle, united.
The Heart of Commerce: Product Data Management + Catalog Functionality
The product data management and catalog functionality are the heart of any commerce solution, as they define what can be sold to customers and how quickly new products can be brought to market across different channels. Plus, it's likely that many different teams at an organization, from engineering to merchandising, will be involved in managing products and catalogs. All of this together makes the technology you choose to use for this piece of your commerce strategy extremely important.
But, the majority of commerce platforms, built their catalog functionality 10-20 years ago when the digital needs of brands were simpler than what they are today. At the time of their creation, being online with a simple site was enough to drive revenue growth. Brands didn’t need to power experiences across multiple geos, business models, touchpoints and more – all requiring their own unique catalogs. Plus, product assortments did not change as rapidly and continuously, meaning that speed to launch and optimize products and catalogs was not crucial to an eCommerce team’s success.
This dated functionality is often extremely rigid, both in terms of product data and catalog management. Often these solutions impose their own data structures on the application owner making it time-consuming and cumbersome to upload product data from external sources such as PIM, ERP, or even just spreadsheets. In addition, these solutions often tightly link price books and products meaning that entire catalogs need to be duplicated and customized in order to support a brand’s unique requirements. For brands who need to support multiple catalogs across geos, accounts, business models, brands, and touchpoints the lack of flexibility in these traditional commerce platforms results in time-consuming and expensive workarounds needing to be built, resulting in duplicative efforts, expensive rework, and delayed time to market and revenue.
At Elastic Path, we heard these pain points from our customers and committed to finding an alternative way to manage product data and easily create the unique catalogs you need to drive business growth across multiple routes to market. That’s exactly why we have reinvented product and catalog management, with our new Product Content Management service.
This new addition to our composable, API-first, microservices-based platform, Elastic Path Commerce Cloud, was created to make the daily lives of teams responsible for managing products, pricing, and catalogs at branded manufacturers easier. Product Content Management provides the flexibility to use your existing data structure to rapidly compose and continuously optimize products and pricing into unlimited, unique catalogs across all your routes-to-market such as multiple brands, accounts, geographies, touchpoints, business models, and loyalty tiers.
This empowers brands to reduce catalog management time by 5X resulting in more consistent user experiences and faster time to market.
Product Content Management offers the flexibility and ease for brands to:
Import and enhance product data using their existing data schema, decreasing the time it takes to get new products live.
Create hierarchies, such as multi-level categories or lines, based on their unique internal structures instead of having to create expensive customizations.
Manage products and pricing separately allowing for the flexibility to support unique catalogs without custom extensions or manual catalog management.
Compose hierarchies (products) and prices into the unlimited catalogs that meet business needs across geographies, customer accounts, touchpoints, brands and beyond.
Assign rules to catalogs so that they are dynamically surfaced for the right customers at the right time.
With Product Content Management, branded manufacturers have the unlimited flexibility to seamlessly create, customize, and manage the products and catalogs they need to support unique business requirements, including: multiple geographies, business models (B2B, B2C, etc.), customer/account types (rewards customers, tiered customers), brands, touchpoints (kiosk, pop-up, web, etc.), etc. Product Content Management puts the control back in the hands of branded manufacturers so they can confidently support and sell their unique products at the correct price and in the proper experience, decreasing time to market, and powering revenue.
To learn more about how your business could benefit from the flexibility and time-saving simplicity of Product Content Management, contact us today.
Topics: catalogs, catalog, unique, management, content, commerce, brands, flexibility, functionality, business, heart, products, product, data.
The Major Shift in Influencer Marketing
Josh Zhang is the Founder and CEO of Gainfluence.com, an influencer marketing agency that is home to some of the best-looking and smartest creators and entrepreneurs in Los Angeles. Josh started Gainfluence while working full-time at Dropbox to provide affordable creatives for every stage of the entrepreneurial journey by partnering with the hottest direct-to-consumer brands. […]
Topics: zhang, marketing, major, shift, underutilized, market, giving, creators, josh, influencer, talk, platforms.
Your Brief Guide to Using Goal Seek in Excel
Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there.
One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you're not sure how to reach it.
Topics: marketing, customers, seek, goal, need, analysis, guide, select, brief, cell, excel, know, using, reach.