Daily E-Commerce Pulse Report: Tue 14 Sep 2021
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9 interesting articles found from a total of 22 different sources analyzed:
10 Real Estate Social Media Marketing Strategies That'll Bring in New Business
The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby's International Realty of Weston, MA.
Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor.
Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they'll feel confident having by their side throughout the process.
Topics: strategies, social, marketing, realtors, estate, business, buyers, bring, clients, real, video, thatll, media, content, share.
3 Optimizations for Google Shopping Campaigns
The benefits of Google Shopping are compelling. Advertisers consistently experience strong revenue, traffic, and return on ad spend while often paying less per click than standard search campaigns. Still, the performance of Google Shopping ads, like all ads, could plateau. Thus continuous optimizations are key to sustaining results.
Topics: shopping, strategy, google, clicks, campaigns, smart, product, products, keywords, advertisers, optimizations.
A 3-Step Guide to Going Global
Rapid growth in ecommerce sales and digital adoption across the globe opens up a world of opportunity for businesses looking…
Topics: gdp, ecommerce, trillion, stripe, customers, growth, payment, business, market, guide, businesses, expansion, global, step.
Commercetools raises $140M at a $1.9B valuation as ‘headless’ commerce continues to boom
E-commerce these days is now a major part of every retailer’s strategy, so technology builders and platforms that are helping them compete better on digital screens are seeing a huge boost in business. In the latest turn, Commercetools — a provider of e-commerce APIs that larger retailers can use to build customized payment, check-out, social […]
Topics: continues, commerce, ecommerce, commercetools, retailers, hoerig, valuation, growing, raises, funding, 140m, boom, lot, headless, techcrunch, million, company, 19b.
Egyptian startup Capiter raises $33M to expand B2B e-commerce platform across MENA
Funding startups that help manufacturers and sellers distribute products and merchants access them on a single platform keeps increasing across Africa. Today, Cairo-based B2B e-commerce startup Capiter continues that trend by raising a $33 million Series A round. The investment was co-led by Quona Capital and MSA Capital. Other participating investors include Savola, Shorooq Partners, […]
Topics: ecommerce, b2b, working, capiter, raises, platform, capital, nouh, adds, expand, egyptian, team, techcrunch, startup, products, manufacturers, merchants, mena, company.
How One HubSpotter Created a Framework to Reduce Meeting Fatigue
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Topics: framework, meeting, im, high, day, need, created, work, month, hubspotter, things, calendar, fatigue, reduce, meetings.
New Release: B2B Account Management Enhancements
Following the recent blog for the release of Account Management for Elastic Path Commerce Cloud, we've now added support so you can start managing your accounts within Commerce Manager, the ability to allow account members to login via a username and password, and support for Addresses for an account.
Commerce Manager Support
We first released Account Management via our beta APIs, this most recent release brings the following capabilities into Commerce Manager, our business-user tooling, for Seller Admins:
Ability to create, view, and edit accounts
Ability to view members of the account added via the api
Ability to view orders of the account
Ability to create, view, and edit addresses for the account
The above capabilities now enable you to set up accounts from Commerce Manager which can be leveraged in your storefront and other touchpoints.
Consider a B2B hardware manufacturer (Seller) and a big-box retailer (Buyer). The hardware manufacturer can now manage accounts in Commerce Manager creating an account for the big-box retailer, additionally an address can be added for use in the checkout process.
The seller can now add account members John and Jane to the account created, via the api. After John and Jane create orders for their account, the seller can view the order details for both John and Jane from within Commerce Manager.
Username and Password APIs
We've also added the support for account members to log in via username and password in addition to the previous login using OpenID Connect. The new capabilities include:
Ability to create, view, and edit password profiles for an authentication realm
Ability to create, view, and edit user authentication info to an authentication realm
Ability to add, view, and edit password profiles for a user
Ability to add, view, and edit OpenID Connect profiles for a user
With these new capabilities, you can now enable account members to authenticate via username and password. This allows you to get started with Account Management without setting up an OpenID Connect Provider for authentication, making it easier to start using Account Management and saving some time in your busy day.
For a more detailed guide on how to do this check out our How-To guide for Adding Accounts and Account Members.
We will be continuing to add features incrementally and release them frequently. You can soon expect to be able to add account members from within Commerce Manager. We'll also be adding Events and Webhooks support for Account Management APIs.
As new features are released, they will be added to the Elastic Path Commerce Cloud changelog, so, make sure to keep an eye out for that!
With these new Account Management capabilities B2B brands and buyers can more effectively manage their transactions. Use the postman collection to try out these new APIs. Additional details on these features are available in the documentation for both Commerce Manager and APIs.
Beta API Reminder
The APIs in this release are labelled Beta. These APIs provide early access into the Account Management functionality and enable Elastic Path customers to provide feedback earlier in the development process, before the APIs are finalized. Customer feedback is important to us, as it helps us better understand functional requirements and address problems early.
Topics: commerce, b2b, management, account, members, edit, create, view, capabilities, enhancements, manager, password, release.
The Ultimate Guide to Podcast Advertising and Sponsorship
According to research by Podcast Insights, there are more than 2 million active podcasts and counting.
Topics: shows, ultimate, advertising, episode, ad, product, example, podcast, guide, podcasts, sponsorship, ads, multiple.
What International Marketers Should Know About Instagram Lite
Instagram is a top-rated app, with more than 1 billion monthly active users. Within the app, individual users, influencers, brands, and businesses alike share high-quality photo and video content, interact in comments, and exchange direct messages.
Topics: features, know, original, platform, data, marketers, international, users, content, app, instagram, load, lite.